LIU Anqi_Reviving Nanjin Trade Space

REVIVING NANJING TRADE SPACE – STREET MARKET

Creating a lively streetscape through social empowerment in Nanjing, China

ACKNOELEDGEMENT

First, thanks to my family for taking good care of me.

Thanks to the teachers who taught me, I was able to come out of my confusion and finish this project.

Thanks to my classmates Aikun Chang, Bingyuan Liu, Chenyi Du, DiZhu, Huiwai Lam, Hui Ren, Huixi Yu, Jingyi Wang, Na You, Tianyue Tang, Rongrong Hua, Shi Shu, Xuefan Qin, Xu Qin, Xinyi Xiang, Xinzhi Xie, Yijing Hu, Yian Zhang, Yujie Zhang, Zhuoqun Cao, Zhuoer Tang, Ziyao Kang, Ziqing Zhang and others have helped me and accompanied me in my studies.

I would also like to thank my friends Wu Han, Wei Meng, Lin Ying, Chang Yuhong, Su Chang, Jin Xiao, Liu Chunyan, Wang Shanglian, Zhao Jiyuan,Cui Jiaqi, Gao Han, Wang Chenyi, Wang Zezhong, Shi Meishi, Zhou Zheng, Liu Bingbing, Ni Meng, Mao Xu, Li Yue, Zhang Yanwen, Wang Xiangliang, Gu Yilin, Liu Chang, Hu Xi, Lin Xuan, Wang Wenqing, Sun Ningyue, Liang Xiao, Wang Zhuo, Piao Yan, Gordon, Xia Yu, Sun Yue, Huang Jiaqian, Cheng Di,Toy Du, Jason, Yiwen, Lex, Tina, Eric, Koko, Mike, Edward, Jade, Jane, Lilith, Handing, Hu, Daxi, Surgy, Joie, Jiu Gu, Ziyi, Yang and others have been my spiritual companion, spiritual support and source of inspiration.

Finally, thanks, RMIT!

Student: Anqi Liu

3

ABSTRACT

Reviving Nanjing Trade Space is an urban regeneration project that aims to bring back street market culture of Nanjing. The project believes street stalls are an integral part of civic life and they are city’s cultural landscape in China.

However, a top-down regulation imposed by the government towards street market operation and the marginalisation of vendors by developers and city councils had restricted the viability of street markets in Nanjing.

Hence, this project takes the initiative to work horizontally with government, developers and local community to restore the cultural atmosphere of urban street markets and provide business opportunities for local people, overall enhancing the livelihood the street.

The project focuses on a creating a new street market operating typology at ChengXian Street that promote entrepreneurship among the local community by providing them a platform. Considering from a bottom-up model, landscape architect act as a mediator between government, developers and local vendors, focusing on the relationship the between people and space, promoting interactions among the community, and facilitating events and workshops to elevate the social status among the vendors.

5

CONTENTS

PREFACE Mission statement

11

Project Framework

21

Clients, Stakeholders & Outcome

23

CHAPTER 01 WHAT IS A STREET MARKET? 1.1 Street Market Culture

27

1.2 Precedent—Shilin Night Market ---Singapore China town ---Thailand Night Market ---Shenyang Xiema Night Market

29

1.4 Theoretical Framework

33

CHAPTER 02 NANJING (UNDERSTANDING SITE AND PLACE) 2.1 Nanjing Introduction

37

2.2 Nanjing Street Demographics

39

2.3 Street Vendors Livelihood and Requirements

41

2.4 Street Vendors Issue

43

CHAPTER 03 URBAN STRATEGY 3.1 Nanjing Urban construct

Project Site + Potentiality Urban Network

Cultural and Natural Landmarks

Street Market Location Landuse

47

XL

L

3.2 Nanjing Urban Strategy

57

3.3 Chengxian Streetscape Mappings

59

Traffic Flow Walkability and Accessibility Urban Void - Open Spaces Landuse + Utilities Space Available for Vendors

3.4 Condition Vignettes

69

CHAPTER 04 NEW STREET MARKET PROPOSAL 4.1 Mission and Principle

73

4.2 Design Strategy Framework + Implementation stages

75

4.3 Street Vendors Typology in Nanjing

77

CHAPTER 05 INFRASTRUCTURAL SETUP L

M

5.1 Site (Chengxian street) Masterplan

81

5.2 Vendors Zoning and Paving

83

5.3 Planting Strategy

85

5.4 Rythmmic Atmosphere Planning

87

5.5 Inner Community Park Design

89

5.6 Pedestrian Centric Design

95

5.7 Street Neighborhood

99

5.8 Central Plaza

103

CHAPTER 06 SOCIAL EMPOWERMENT S

6.1 Site – Stakeholder Mapping

111

6.2 Shop and Vendor Collaboration

113

6.3 Skills Program

117

6.4 Promotional Events

121

6.5 Stall Design(2 Types)

123

6.6 Infrastructue Design(Rest platform)

125

CHAPTER 07 BRANDING + PUBLICATION 7.1 Promotional Strategy

129

7.2 Online Presence

131

APPENDIX Reference List

133

7

PrefacE

9

MISSION STATEMENT

UN Goals

"The Agenda reiterates, in different sections, the need of generating employment for vulnerable groups, specifically women, urban poor, unemployed rural labour as well as low-income urban residents."

"Promoting sustainable land-use planning and management"

Through the revitalization of the trade space of street vendors to stimulate economic activities in the surrounding communities, create a good community neighborhood environment, and achieve sustainable development.

This is an urban regeneration project that aims to revive the Street Market Culture in the streets of Nanjing. Street market is one of the elements that represent the Asian region.

They are not only popular with locals, but also attract many tourists. The street stall also solves the employment problem of many citizens and maintains the lives of many families.

The street stall is an organic part of citizens' life, and also a corner of the urban cultural landscape, exuding the unique flavour of a city's citizen culture.

Nanjing is a capital city with rapid economic development and a long history and culture. Some of the streets are very suitable for developing street stalls and driving the surrounding cultural atmosphere, which will become the city's culture icon. However, in recent years, due to government top-down stringent regulations on street vendors and disfavoured by local developers, resulting a decrease in street market activities.

In the rapid urban process of the past decade, after urban renewal, street changes and vendors were driven away, people have lost the street market that bring them memory and cultural atmosphere. Every street has lost its character and looks similar. However, after the outbreak of the epidemic in 2020, the economy had been hit hard. The government then proposed to use the stall economy to drive low-cost economic development, so it began to encourage the operation of stalls.

Developers discovered business opportunities and began to organize creative market activities in public spaces. Nevertheless, the activities organized by the developers cannot evoke people's memories of the city. The new market is just a product of commercialization and lacks a cultural atmosphere.

Hence, this document is an urban revitalization strategy focusing on ChengXian Street.

It is dedicated to the government and developers to restore the cultural atmosphere of urban stalls, revitalize the street stall economy, and restore the living-work space of street vendors.

The project believes that people are the protagonist of the public space as people can give vitality to space, and the vitality of space can attract more people. Vendors are part of the street, and in the long run they will become public figures in public spaces. Jane Jacobs believes that the presence of public figures may make sidewalks safer and more vibrant for pedestrians.

Considering the bottom-up model, the landscape architect is a coordinator and mediator between government, developers and local vendors, paying more attention to the relationship between people and space, approaching from the perspective of vendors and citizens, giving city councils advice on street market management, and cooperating with local media and event planners to create a street market with commercial and cultural value. Moreover, the street shall become a testbed for young entrepreneur, empowering local people to start-up business. Promotional events and workshops are suggested to further elevate the social professional status of the vendors. This not only creates a vibrant productive street market, but also revitalise the community along the streets.

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2006

/

‘Is it a shame to have a street stall?’

Under the influence of Chinese culture, the popular view is that working as a street vendor is not a good job and is discriminated against.

2007

/

‘Vendors call for legal stall space’ The number of vendors is increasing and city managers have been making evictions. Both residents and vendors want legal space to operate.

2014

/

‘In Dali, vendors clashed with city managers.’

2015

/

‘Hunan city management to remove the stalls occupying the road business, was poured boiling water by vendors.’

2016

/

‘What about stalls caught by city managers?

How to escape from the city manager?’

The relationship between city managers and vendors is very tense, similar to the relationship between police and thieves, and there are frequent conflicts.

2020

/

‘Policies loosened in many areas of China to open 'street stall economy'’ ‘Night market of stalls, here it comes!’

Policy changes are starting to be friendly to the street vendors.

Question How can landscape design make street space and pocket park benefit to the vendors?

Why As the most important organ of the city, the street public space is the most basic place for every citizen to communicate in life.

Since 2020, the epidemic has brought a lot of disruption to people's lives, with economic recession and a surge in unemployment. On May 27, 2020, China began to encourage the ‘street-stall economy’(Souhu News,2020). The street-stall economy and the small shop economy are an important source of employment and an effective way to restore the vitality of life and the vitality of streets.

What Itinerant vendors are the typical informal activity that is widespread in countries around the world. At the same time, it is a special informal activity because it occurs in urban public spaces and has caused many disputes and conflicts due to negative spatial effects. In Chinese history, street conflicts caused by vendors have already existed, but in contemporary cities, the conflicts have become more prominent and noticeable.

The stall is like a flowing business ---The fragmentation of the shopping mall after decomposition, and then flow.

How The informal business model of stalls can be found the rule through landscape design to reduce the chaos caused by stalls on urban space and transportation systems.

Making people shop in a flexible, interesting and natural environment, increasing communication between people, and enhancing the vitality of the street.

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"You're more comfortable with a street book vendor than in a bookstore?"

"You can talk to the book vendor because he's just sitting there, looking around. People talk to him more and understand each other better. A lot of people don't go to bookstores because it's much easier for them to talk to the street book vendor and see what he has to say about the book. That's why I prefer to buy books from a street book vendor than from a bookstore."

---<Sidewalk>Mitchell Duneier, Ovie Carter

15

"Of All Things Man Is The Measure"

---Protagoras of Abdera

17

"The economy of stalls and small stores is an important source of jobs, the living atmosphere of the human world, and "High-end atmospheric grade", like the vitality of China."

---Keqiang Li(Premier of the State Council of China)

19

PROJECT FRAMEWORK

Steps

1.Research(Landscape architect+Urban planners) 2.Bottom-up Community consultation(Stakeholders) Spatial Planning Urban city scale

XL

Make a street market as connnection to city culture

3.Promoting--Landmark

Urban block scale

L

Design to activate the community's street market system,bring community benefit

Street avenues scale

M

Create a good trade condition for vendors through detailed design.

Vendor stall Organisation

S

Stall Design and Infrastructure for Vendors

21

CLIENTS, STAKEHOLDERS & OUTCOME

Investors

Developers

Government

CX Market

Nanjing Chengxian Street Market

Stakeholders

Vendors

Tourists

Residents

Operators

Shop Owners

Managers

Organiser

Students

23

Chapter 1 WHAT IS A STREET MARKET?

25

STREET MARKET CULTURE

The origin of the marketplace as a cultural symbol

Ancient Management In order to regulate the operation of street vendors, the Song government measured distances on both sides of the street and erected ‘table woods’ as a red line prohibiting the occupation of the street. Stalls and shops are allowed within the red line, but they are not allowed to go beyond the red line.

1980s Most of the things sold by the vendors are agricultural products and food and drinks, etc., usually distributed near schools, or concentrated in the morning market, night market sales.

Ancient markets--A marketplace that regularly gathers for trading Type(By Operating Time) Lunar Market: Open with the Chinese lunar time in December, usually people come to trade New Year's goods.

Morning Market: Open every morning, trading time is only 2-3 hours.

Ghost Market: In some places, the market is opened at dawn and dispersed shortly after dawn. The main reason for the formation of this ghost market is that the descendants of some ragtag families or officials, when they are living in poverty, sell their families to make ends meet. There are also thieves who steal things and sell them here.

2000s City Council

2010s City Council

2020s City Council

Policy: Standardization of night markets

The government considered street vendors to be a bad influence on the environment and began to evict them from the streets for the sake of a clean city.

Due to the impact of the epidemic on economic development, the government began to encourage the ‘street stall economy’ and many cities began to revitalize their street fairs.

Standardization of vendors, vendors need to apply for a license License can be inherited or transferred

27

PRECEDENT

Taiwan Shilin Night Market

School

Historical Artifacts

Station

Market

Entrance

Managing Agency

Light

Street Market

Opening: 16:00 Peak:20:00 - 23:00 Closing: 01:00 or 02:00

Voice

Learning from: The proximity to the station and the entrance facing the track can increase the publicity surface.

Surrounded by schools and residential areas to provide a regular source of customers.

Artifacts within the street serve as positioning points.

Clear Entrance Signage

Vendors are placed at the entrance to attract people to enter

Rich advertising signs add to the atmosphere

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PRECEDENT

Singapore China Town Market

Floor 2-3

Chinese traiditional entry

Walking width 5m

Historical Artifacts

Chinese traiditional artist

Learning from: China Town is close to the city center.

The buildings inside are regularly arranged, all of which are traditional red-roofed 2-3 story buildings.

There are some historical and cultural buildings around Chinatown.

The shopping mall is about 500m away.

The walking width is about 5 meters.Pedestrians can see the displays on both sides of the road while walking slowly.

Chiang Mai Weekend Market Building Vendors Service Temple Food Market

Learning from: Clear layout

Shenyang Xiema Night Market

Commerical Area

Commerical Area

Car Entrance

Commerical Area

School

Residential Area

Pedestrian Entrance

Commerical Area

Learning from: Embodying the vibrancy of the street food culture in Shenyang at night, XMT Night Market has created a new entertainment destination in the heart of the city – enveloping visitors in an array of immersive experiences and creative retail formats.

The design ushers in a new paradigm for living and entertainment by forming an ambitious and dynamic community with easy access and connections to all aspects of life.

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THEORETICAL FRAMEWORK

Bottom-up Urbanism

Street Stall Economic(Bottom)

Urban Space Management(Up)

L

A Culture of Informality ''It is not only the work and survival behaviours of the popular classes that are governed by informality, the murky arrangements between politicians, real estate companies and mafias that control transport, garbage and food traffic also are. ''

The Informal City Michel S. Laguerre There exists an informal city located just beneath and in the interstices of the formal city. The metaphor is not geographical, but rather structural and hermeneutical.

For the perspective of history, the informal system originated before the formal system.

The informality of culture is the result of the informal activities and behaviors that often occur in people's daily lives.

Informal spaces are often "uncontrolled" or "unexpected".

The informal spaces of the city create surprises for the city.

M

Everyday Urbanism Margaret Crawford, John Chase and John Kaliski ''An approach to Urbanism that finds its meanings in everyday life''.

An empirical approach that strengthens frequently unnoticed existing situations and experiences that occur in everyday life.

As a method with a multidimensional consideration of the value of public spaces as it introduces various responses to specific times and places.

Temporary Urbanism Zygmunt Bauman The transition from solid to liquid, and the chaos of later modernization made people wandering. Solid modernity is to believe in control and order.

In the liquidity of impermanence, cities can also have many changes that can be mobilized at any time to adapt to this form.

Spirit of place Ancient Roman Spirit of place (or soul) refers to the unique, distinctive and cherished aspects of a place.

The kind of space created between the buildings and the presence of active human activity is one of the criteria to measure the quality of the space.

The value of public space and community life bursts forth with the organic creation of street markets, street food vendors, and murals.

This burst of community life creation leads to the improvement of public space, which "temporary urbanism" understands as an "appropriation improvement" that challenges the city's temporary, short-term urban activity sites.

S

Exterior Design In Architecture Ashihara, Yoshinobu When considering the spatial domain, there must be a boundary line in any case, and it is known that space has a limited size, and it is defined by its own boundary line, so "place" and "domain" are created.

Life Between Buildings Jan Gehl An appeal to show concern for the people who were to move about between buildings, and it urged an understanding of the subtle, almost indefinable - but definite - qualities, which have always related to the interaction of people in public spaces, and it pointed to the life between buildings as a dimension of architecture that needs to be carefully treated.

Making space "multi-use" will make space "multi-user."

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Chapter 2 NANJING (UNDERSTANDING SITE AND PLACE)

35

NANJING INTRODUCTION

China

Jiangsu Province

Nanjing City

1930s

1950s

Nanjing is the ancient capital of the Six Dynasties.

It is the only mega-capital city in the Yangtze River Delta region and an important regional center city in China(Baidu Baike, 2020). It is located in the the junction of south and north, integrating the different cultures and lifestyles of the south and the north.

The historical culture of 'the ancient capital of the Six Dynasties'and the civilization of a modern city make Nanjing, a historic city surrounded by mountains and rivers. The cultural heritage and historical imprints deposited over thousands of years can be seen everywhere in Nanjing.

Nanjing is one of the leading cities in the market economy, and currently has more than 3,400 temporary stalls(Xinhua News,2020).

1980s 37

NANJING STREET DEMOGRAPHICS

N

0

5km

Surrounding landuse Traditional street market: 20

Chengxian street neighbor

Residential area: 16/20 Commercial area: 10/20 School: 9/20 Scenic spot: 4/20 Type Night Market：

10/20

Gourmet Street :

7/20

Commodity Street :

3/20

Scale of operation S size(<500m2) :

1/20

M size(500-1000m2) :

15/20

L size(>1000m2) :

4/20

Opening hours 5pm -12am

10/20

24h

10/20

Finding 1. 80% of the traditional street market is surrounded by residential areas, 50% in commercial areas, and 45% near school.

2. 50% of traditional street markets is temporary Night Market, 35% is Gourmet Street.

3. 75% of the street market covers 500-1000m2 4. 50% is opening in the night and 50% is opening for whole day.

According to these findings, Cheng Xian Street which is near residential area, commerical area and school is the most suitable site.

39

STREET VENDORS LIVELIHOOD

9-10:30am: Prepare food ingredients

10:30-11am: Arriving at the location and preparing the stall

11am-3pm: Trade

4-11/12pm: Trade for night

12-12.30am: Close the stall and go home

Conclusion: The rest time of vendors is very sporadic and short. The distance of the vendors' commute directly affects their rest time, and Street market can provide shared rest space for vendors to ensure their quality of work.

CLIENT REQUIREMENTS

Basic needs:

Psychological needs:

Stall space (work space) Toilet Rest space (private)

Comfort (warmth or heat protection) Safety

Rest Area Entertainment space

Security (anti-theft, crime) Entertaining (Entertainment style) Comfort

Toilet Parking Area Entertainment space (public)

Security (anti-theft, food safety) Entertaining (Entertainment style)

Toilet Office

Security (crime and regulatory checks)

Vendors

Residents

Customers

Managers

41

STREET VENDORS ISSUE

Street Stall

Vendors

Management

Expulsion Fine Confiscate property

Conflict

Business Activities

Move and Stay

Product quality issues Food safety issues No after-sales service Street Mass Noise Waste

Traffic Jam Destruction of roads and infrastructure

Traffic Jam: Vendors do not have a defined location and occupy lanes leading to traffic jams.

Chaos and Garbage: Vendors' lack of trash disposal, customers' littering and the absence of cleanup crews contribute to the street's chaos.

Safety risks: Crowded and unattended when theft, theft and other security problems are likely to occur.

Conflict: The managers evicted the vendors and managed them violently, causing dissatisfaction and conflicts among the vendors. Vendors have less and less room to operate.

43

Chapter 3 URBAN STRATEGY

45

NANJING URBAN CONSTRUCT

Project Site + Potentiality:

Site 0

N 2km 47

'Fill page' as previous page is a trace

Urban Network:

Metro Station High population Medium population 49

'Fill page' as previous page is a trace

Cultural and Natural Landmarks:

Culture Point

51

'Fill page' as previous page is a trace

Street Market Location:

Traditional Market

53

'Fill page' as previous page is a trace

Landuse:

Educational Area Public Facilities Area Green Area Commercial Area 55

NANJING URBAN STRATEGY

Street Market Visit Route

Connect Street Market as Lanscape Corridor

Visit Route Street Market Development Opportunities

Explore Explore more Informal Commercial Oppunities

57

STREETSCAPE MAPPINGS

The green belt affects the intersection turn, there is no need to separate the road.

The bike lane next to the barrier cannot go straight and can be expanded sidewalk.

Lane and Street can be closed during non-busy hours.

N

Traffic Flow

0

100 m

59

STREETSCAPE MAPPINGS

Bicycles, cars and vendors use different entrances to enter this area.

Walkability and Accessibility

61

STREETSCAPE MAPPINGS

Urban Void - Open Spaces

63

STREETSCAPE MAPPINGS

Dark places (lack of light)

Landuse + Utilities

65

STREETSCAPE MAPPINGS

SHOP

SHOP

GOVERNMENT

GOVERNMENT

Sidewalk

1.5m

Travel Lane

11m

Sidewalk

11m

Space Available for Vendors

67

CONDITION VIGNETTE

SHUANGJING LANE

CHENGXIAN STREET

SHUANGJING LANE

SUGUO COMMUNITY

DASHAMAO LANE

69

Chapter 4 NEW STREET MARKET PROPOSAL

71

MISSION +PRINCIPLE

Street Market Landscape Architecture Role Siteup Site Vendors

Operator

Role

Organsier

Recruiting

Busker Artist

Increase artistic and ornamental qualities Attract crowds

Manager

Managing

Intangible Cultural Heritage Communicator Handicraftsman Fashion Designer Vintage shop

Increase reputation and creativity Demonstrate the product making process Promote culture and enhance uniqueness

Resident

Trading

Tourist

Trading/Culture communicating

Car trunk vendor Students

Increase entrepreneurial opportunities Autonomy

Flourist Farmer

Simplify the process and reduce costs Bringing fresh to people

Food truck

Create an aromatic atmosphere Bringing fresh food to people

Toy stall vendor Game stall vendor

Increase the fun Attract crowds to gather and watch Attracts children

Soothsayer Chiropractor/Manicurist Tattoo artist

Brings relaxation and reduce pressure Provide quiet activities

Post ads

Street Market Establishment

Stall booking

Management Policy

Business Activities

Time slot： 7am-11am 11am-4pm 4pm-8pm 8pm-2am

Vendors

Program

Oppotunity

Training seminars on vendors operation

Provide opportunities for vendors to learn and communicate

Residents' unused items exchange

Increase community communication and collaboration and reduce waste

Food Truck - Creative Cooking Contest

Increase the popularity of street markets and the competitiveness of vendors

College Student Learning Goods Exchange

Increasing student-community connections and reducing waste

Nanjing City Culture Photo Exhibition

Showcasing the cultural and historical development of Nanjing

Intangible Cultural Heritage Exhibition

Promote Nanjing's intangible cultural heritage and increase the city's reputation

Cooperation with shops

Communication between vendors

Communication with residents

73

DESIGN STRATEGY FRAMEWORK + IMPLEMENTATION STAGES

Improve streetscape

Place-Making

Spatial functionality Sense of place

Street Market Operation

Improve accessibility+Wayfinding

Infrastructural Setup

- neighborhood entry+connection - school - public transport Improve street usability - better connection to park+river - safety - rest space/dining Enhance street character - planting strategy - paving strategy Provide opportunitic space

Social Empowerment

- co-existing/collaboration with existing stareowners - zoning Program/Event for street vendors - contest - exhibition - training Festival/Promotional method

Branding Publication

- tour map - journey

Vendor business setup

Timeline

3 months

Cooperative use of public space in hotels and residential areas Stage1: Create space for vendors to operate

Change boundary-Remove walls and expand the sidewalk Break off long Green Belt. Use block tree pools.

Street paving to entry space Create inner community park Improve accessibility to river Collaborate with stops to attract people

1 month

Stage2: Create activities and opportunities

Food trucks partner with supermarkets for food material promotion and hold cooking competitions Invite artists to hold exhibitions Invite craftsmen to showcase intangible cultural heritage Holding training seminars for vendors and inviting the public to give their opinions

1 month

Stage3: Creating the living atmosphere

Design different lighting and event facilities according to different holiday themes Design visitor guide maps Additional advertising screens and temporary movable facilities

75

STREET VENDORS TYPOLOGY IN NANJING

1-4m2

Stage in Open space

Busker

1-4m2

Artist

Seat in Open Space

Handicraftsman Fishion Designer 2-4m2 Table or Frame in Open Space

Vintage Shop Student

10-15m2

Car Trunk

Parking Area in Open Space

2-6m2

Flourist Farmer

Open Space

Food Truck

4-10m2

Toy Stall Sheltered space

Game Stall

Chiopractor Manicurist

4-10m2

Table and Seat，Semi-public space, sheltered or in areas with less flow of people between buildings

Tattoo Artist 77

Chapter 5 INFRASTRUCTURAL SETUP

79

N

0

100 m

SITE MASTERPLAN

81

0

VENDORS ZONING +PAVING

N

100 m

Material

Paving

Parking Stall Zone(20¥/time slot) Stall Zone(50¥/time slot) Stall Zone(Free) Rest Zone Artist Zone(Free for artists) Stall Zone(Only for residents) Stall Zone(Only for food trunks 20¥/time slot)

Zoning

Planting

83

0

PLANTING STRATEGY

N

100 m

Planting strategy are being strategically deployed to unify the space to create a sense of unity and gives the site a unique character throughout the seasons.

Chinese scholar trees are deciduous trees with yellow leaves that fall off and small yellow flowers in autumn. As a street tree it can resist wind and sand.

Roadside trees

Chinese Scholar Tree Styphnolobium japonicum (L.) Schott

The plane tree is the representative tree of Nanjing and many major roads are planted with paulownia trees.

The trees are tall, deciduous trees, and are used as resting places in the site to provide large canopy.

Spot trees in rest area

Plane Tree Firmiana simplex (Linnaeus) W. Wight

Red maple is a valuable foliage tree, which is a deciduous tree. It is planted on both sides of the entrance road to attract people to walk in.

Roadside trees in entrance

Red Maple Atropurpureum

85

0

RYTHMMIC ATMOSPHERE PLANNING

N

Light

100 m

Voice

A rhythmic atmospheric mapping is used to it curated with an experiential journey that takes sound and light ambience into consideration. This creates a variety of little moments for the visitors.

87

INNER COMMUNITY PARK

This is a reclusive area, shrouded away from main streets, within residential areas. Small pocket parks with trees and gardens are dedicated for the residents around the neighbourhood. Moreover, some stalls are setup for morning markets where local residents could buy their groceries with ease and convenience, enjoying the morning vibe.

N

0

20m

9:00 am

89

Section A-A

INNER COMMUNITY PARK

In the morning, the seniors came out to buy the fresh ingredients they needed for the day, and some residents brought out things they didn't need to sell or donate. Children were happily playing on the grassy slope while residents chatted away, creating a harmonious and beautiful community scene.

A

A

91

INNER COMMUNITY PARK

93

PEDESTRIAN CENTRIC DESIGN

This project is all about pedestrian safety and comfort, creating wider sidewalks, reducing car entries and creating mid-block pedestrian crossings. Moreover, extended sidewalks could allow vendors to co-share outdoor space with existing shop owners.

0

N

1:00 pm

10m 95

PEDESTRIAN CENTRIC DESIGN

B

At noon, people come here for coffee and dessert after lunch and have a nice lunch break with friends.

B

Section B-B

Sidewalk 8m

Travel Lane 6m

Sidewalk 3m

97

STREET NEIGHBORHOOD

The design also considers the connectivity towards natural features around the site, allowing people around the neighbourhood to access the it easily. Thus, trees and paving, led the way through narrow corridor to reach the river’s edge.

N

0

20m

6:00 pm

99

STREET NEIGHBORHOOD Section C-C

In the evening, people finish their day's work, come here to buy food, take a walk, and walk to the river to sit on the steps to watch the sunset.

C C

101

CENTRAL PLAZA

The project emphasises on activating the centre of the street, making it a central plaza, “catchment area” where it could accommodate greater pedestrian traffic. This area is a cross-junction with many street corners to accommodate event spaces, such as exhibition, a theatre stage, and an open plaza. This centralised space shall become the heart of the street.

8:00 pm

N

0

20m

103

CENTRAL PLAZA

105

E E

CENTRAL PLAZA

D

At night, there are people performing, crowds watching the show, and children playing in the fountain. The lights converge on this place and the sound of music accompanies the noise in the crowd, which is very lively and interesting.

D

Section D-D

Section E-E

Sidewalk

Travel Lane

Sidewalk

5.5m

12m

8.5m

107

Chapter 6 SOCIAL EMPOWERMENT

109

SITE – STAKEHOLDER MAPPING

This is a map that identifies existing stakeholders on the street.

Once, the infrastructures are setup, vendors may start to occupy the streets, and collaborate with existing shop owners to increase business viability, creating diversity and making the street much livelier.

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SHOP + VENDOR COLLABORATION

Collaboration with Hotel The stall in front of the hotel can provide food for the guests in the hotel. It brings popularity to the hotel and increases its reputation.

The riverside area provides a great view and resting platform for the hotel, which can become a hot spot area on the internet. The hotel can provide special food and drinks here and advertise to promote the hotel's sales.

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SHOP + VENDOR COLLABORATION

Collaboration with Supermarket The stall at the entrance of the supermarket can use the ingredients inside the supermarket to make and advertise the items inside the supermarket. While the vendor can sell, the supermarket also gains more publicity and can attract customers to come inside the supermarket for shopping.

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SKILLS PROGRAM

The stage provides more opportunities for the buskers to perform and at the same time can bring popularity to the area, attracting people to watch the performance and into the street market, bringing in more customers.

Steps can hold outdoor presentations, such as training lectures and communication events for vendors, and can be provided for people to rest during periods when there are no events.

Stage Show

Outdoor Lecture

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PROGRAM Exhibition The exhibition area can be used for artists to hold painting exhibitions, and is usually an exhibition wall to promote Nanjing's traditional culture.

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PROMOTIONAL EVENTS

Chinese Lantern Festival Topic: Latern,Rice Ball ,Riddles, Lion Dancing,Dragon Dancing During the festive season, the place is specially decorated and furnished with festive features, bringing a lively atmosphere and festive special events

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STALL DESIGN

Stall Design1

Stall Design2

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INFRASTRUCTURE DESIGN Viewing platform

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Chapter 7 BRANDING+PUBLICATION

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PROMOTIONAL STRATEGY

Recruitment

Determine some regular vendors

Offline promotion

Online promotion

Merchants promote through their respective online accounts

Coupons that can be used by street markets at nearby stores

Positioned as a local life Wechat Official accounts/Weibo/Red Book/Tiktok for promotion

Advertising in nearby shopping malls

Let the local KOLs to make the video of store exploration

Advertising in subway stations and bus stops

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ONLINE PRESENCE

Street Market Application The app is designed to make it easier for vendors to book their fair locations in advance, for order and for organizational management.

On this app you can choose their desired area, stall and time slot.

After completing the selection, you need to pay the rent and deposit to complete the reservation.

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APPENDIX

Baidu Baike. (2020). Nanjing. https://baike.baidu.com/item/nanjing/23952?fr=aladdin Xinhua News. (2020). Nanjing, Jiangsu: "Fall Market Economy" Promotes "Night Jinling" Consumption. https://baijiahao.baidu.com/s?id=1668548585872084914&wfr= spider&for=pc Zhihu. (2019). Interpretation of Everyday Urbanism. https://zhuanlan.zhihu.com/ p/95158805 Good Architecture. (2019). Studio in the woods. https://www.gooood.cn/studio-in-thewoods-by-selgascano.htm Duan Media.(2017).Hong Kong vs Taipei: how difficult is it to set up a cooked food night market?.https://theinitium.com/article/20170131-hongkong-20170127Bazaarhktaipei/ Archdaily.(2017).Dadad Market / Bangkok Tokyo Architecture + OPH.https://www. archdaily.com/905924/dadad-market-bangkok-tokyo-architecture-plus-oph?ad_ source=search&ad_medium=search_result_all City Form Lab.(2021).Understanding the ingredients of commercial diversity.https:// cityform.mit.edu/projects/understanding-the-ingredients-of-commercial-diversity Gehlpeople.(2021).https://gehlpeople.com/projects/london-uk/ Landezine.(2021).Passeig de st joan boulevard.http://landezine.com/index. php/2012/07/passeig-de-st-joan-boulevard-by-lola-domenech/ Landezine.(2021).Hamamyolu urban deck by yazgan.http://landezine.com/index. php/2019/07/hamamyolu-urban-deck-by-yazgan/

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thank you!

Working on difficult project most important to understand sigificant of it

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