Milan Portfolio 2022

Milan Le (My-Lan Le)

Brand Identity

Graphic Designer — Brand Designer selected works 2020 - 2022

Web Design Motion Graphic Brand Strategy Illustration

Welcome to Milan’s creative portfolio where you will experience Brand Identity work, Motion Graphics, Photography Editorial and UX/UI design.

My-Lan Le (Milan) is a Graphic Designer who enjoys generating work that reflect the nature and spirit of the brand. She assists you in putting together the cohesive brand identity from sporadic ideas.

New brands sta ones start over powerful and e visual design.

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Curriculum Vitae

Milan

The Hemingway

Fiore

Drop Beauty

Full Moon

Tach Coffee

Aspen 5

Let’s have a look at my Curriculum Vitae 6

About me: Milan Le (My-Lan Le) Graphic Designer/Brand Designer Based in Saigon, Vietnam

Contact: Phone: (+84) 903 623 688 Email: mle.artworks@gmail.com Instagram: @mle.artworks Portfolio: mle-artworks.com

Education: RMIT University Vietnam Bachelor of Design (Digital Media) 2018 - Present Shannon Forest Christian School Study abroad experience in USA Class of 2018

Skills: Design Skills

Software

Brand Strategy

Adobe Illustrator

Identity Design

Adobe Photoshop

Motion Graphic

Adobe After Effect

Photography

Adobe Premiere

Video Editing

Adobe Lightroom

3D Modeling

3D Blender

Profile: An enthusiastic Graphic Designer with a professional ambition to specialize in Brand Identity Design. With one year of freelancing experience, competent in conceptualizing, engaging with clients, and addressing difficulties. Proficient in the use of Illustrator, Photoshop, and After Effects for the refining of brand identity from design briefs. A youthful mind with a sense of responsibility, constantly looking forward to becoming an expert in the field, and not afraid to work under pressure.

Experience: Drop Beauty - Skincare Branding Freelance Brand Designer | November 2021 - Present I was approached to create this brand as a full scope project, including brand strategy, logo and packaging design, UX design and social media templates design.

Tach - Coffee & Drinks Freelance Graphic Designer | December 2020 - Present Designed menus, promotional prints (standees, banners, posters, table stands), promotional motion graphics and social media posts. Shooted and retouched drinks photographs.

Saigoneer - Online Newspaper Intern Graphic Designer | October 2019 - January 2020 Designed banners for online articles and weekly social media posts.

Extra Activities Build and promote my own portfolio by designing passion projects on Instagram and gaining 1000+ Instagram followers with 100-200 likes on each post. (Instgram link: instagram.com/mle.artworks/) 7

The Hemingway

Project #01 March, 2022

Bookstore & Coffee Shop

Brand Identity

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Media Template

Status: Approved

Packaging Design

Graphics Printing

The Hemingway (2022) is a passion project for a bookstore cafe. The brand name is inspired by Ernest Hemingway, a well-known American author, therefore the brand identity's features include those related to books and coffee.

In 2021, Milan made this brand identity once but she wasn't happy with it at the time and decided to redesign it. This time, she created a vibrant, youthful The Hemingway (to appeal to more young readers), while keeping the cafe's elegant, classical, and intellectual vibe.

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Brand Identity

Packaging Design

Graphics Printing Brand Identity

Web Layout Packaging Design

Project #02 Printing Graphics

Web Layout

December, 2021 Status: Approved Project #02

Drop Beauty December, 2021

Status: Approved

Skincare Products - Cosmeceuticals Brand

Drop Beauty Skincare Products - Cosmeceuticals Brand

Drop Beauty (2022) is a cosmeceuticals brand nurture in New York City by a group of young and energetic Milan has a Drop Beauty (2022)Vietnamese. is a cosmeceuticals chance to work this brand since brand nurture in on New York Cityidentity by a group of the beginning of it. Vietnamese. Milan has a young and energetic chance to work on this brand identity since For this project, the beginning of it.Milan has worked closely with the owner to create brand identity, point of layout commerce Forsale thisproduct project,and Milan has their worked closely website.

The owner wants product with the owner to create brandtheir identity, point reach young and with of salethe product and hustle layoutNew-Yorkers their commerce the luxuryThe and owner elegantwants outlook, so Milan has website. their product to try out to give the product its reach themany youngversion and hustle New-Yorkers with best of elegant luxury outlook easyhas to the luxury and and elegant outlook, sobut Milan reach everyone in USA. to give the product its to try out many version best of elegant and luxury outlook but easy to reach everyone in USA.

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This is the website layout of Drop Beauty based on the logo, colors and graphics oriented in the previous Brand Strategy stage. The biggest challenge when it comes to website layout is its feasibility for developers to code. Because of not knowing how the app coding works on the developer team, the layout of this website also takes quite a while to complete.

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Tach - Coffee & Drinks Coffee Shop in Saigon, Vietnam

Brand Identity

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Media Template

Project #03 December, 2019 Status: Approved

Packaging Design

Photography

Tách - Coffee & Drinks (2019) is a small coffee shop, located in downtown HCMC, with the spirit to make a place for hustle people to recharge energy and connect with friend after hard-working day. Milan have a chance to join to this business at the very beginning day of creating brand identity and she in charge with the role of creative director. Since the coffee shop located in downtown of HCM where center with a lot of office buildings so the branding need to show the energetic but also including relax and chill vibe of the brand’s spirit as the same time. Beside that, she also in charge with social media graphic and packaging production to keep everything consistence.

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Milan

Project #04 April, 2022

Personal Brand Identity

Brand Identity

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Status: Approved

Web Design

Art Direction

Photography

Milan (2022) is a personal branding project inspired by the natural splendor of summer in Hawaii to reflect her personal preference for nature (especially tropical areas) and to define her as a creative and dynamic individual.

Milan strives to create simple, elegant and effective identity designs that can powerfully communicate the brand's message via the design's little features. In this project, she has proven that she is a multi-tasker, able to take on a variety of roles in design.

She also gained more experience in printing techniques.

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Fiore

September, 2021

Natural Deodorant - Cosmeceuticals Brand

Status: Approved

Brand Identity

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Project #05

Web Design

Packaging Design

Photography

Fiore (2021) is a passion project of a feminine accessory brand which dedicated to incorporating organic materials into products in order to enhance female confidence.

The project has a very elegant and mature style aimed at all beautiful women.

In order to emphasize the organic nature of the product, Milan has included many metaphorical details in the brand, such as the flexibility of the logo (which resembles a flower) and the red-green tones (the basic color of many flowers). All of these details prove the product's long-lasting scent as well as its purity from organic ingredients.

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Brand Identity

Packaging Design

Media Template Brand Identity

Copywriting Packaging Design

Project #06 Media Template

Copywriting

August, 2021 Status: Approved Project #06

Full Moon August, 2021

Status: Approved

Seasonal Mooncake Brand

Full Moon Seasonal Mooncake Brand Full Moon (2021) is my passion project about a brand of seasonal mooncakes with high quality and affordable price for all users.

Full Moon (2021) is my passion project about Moon cake a traditional cake ofwith the high Mid a brand of isseasonal mooncakes Autumn Festival of most price Asians,for theall cake has quality and affordable users. a circular (orissquare) structure andofisthe framed Moon cake a traditional cake Mid in many eye-catching shapes.

Autumn Festival of most Asians, the cake has a circular (or square) structure and is framed Every Mid-Autumn Festival comes, we will see in many eye-catching shapes. countless cake boxes with eye-catching designs and diverse colors.

But most ofsee its Every Mid-Autumn Festival comes, we will design are outdated and awith predominantly red countless cake boxes eye-catching color scheme.

That's why withBut mymost products, designs and diverse colors. of itsI use purple-pink tones as athe main color along design are outdated and predominantly red with butwhy luxurious color minimalistic scheme. That's with mytextures products,toI highlight the design of as thethe product compared use purple-pink tones main color along to theminimalistic mass designs. with but luxurious textures to highlight the design of the product compared to the mass designs.

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Brand Identity

Packaging Design

Graphics Printing Brand Identity

Typography Packaging Design

Project #07 Printing Graphics

Typography

December, 2021 Status: Approved Project #07

Aspen

December, 2021

Status: Approved

Scent Of Nature - Candle Brand

Aspen Scent Of Nature - Candle Brand

Aspen (2021) is a passion project about a brand of scented candles with scents inspired(2021) by natural materials.

Theabout brand Aspen is a passion project a wants toofpromote to the public with their love for brand scented candles scents nature asby all natural of their products designed inspired materials.are The brand with environmentally friendly materials. wants to promote to the public their love for nature as all of their products are designed To highlight the brand's environmental with environmentally friendly materials.orientation, I have used a very natural and earthy tone to helpthe consumers feel sympathetic to To highlight brand's environmental orienthe colors because veryand close to tation, I have used athey very are natural earthy natural colors. , in addition, textures and tone to help consumers feelthe sympathetic to designs of because the products the colors they are are minimalist very close and to elegant colors. in order, in toaddition, show thethe tenderness and natural textures and beauty of if they are are minimalist protected by designs ofnature the products andus. elegant in order to show the tenderness and beauty of nature if they are protected by us.

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2022 © Milan Le (My-Lan Le) All rights reserved

E: mle.artworks@gmail.com

Insta: @mle.artworks

W: mle-artworks.com

Be: mle.artworks