ASA company

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Index: LOGO COLOR FONT


5 - The logo contains 2 triangles , every triangle contain an arrow , the tow triangles mean the ‘supervisor , kid’ , I chose the arrow to show the communication between them in underact way . - The other reason I but the arrow is that every problem has a solution , and we can get that solution by help . - The logo is asymmetrical witch mean the both triangles are not equal ,to show the 3d feeling , witch allow for you to see the arrow and then you can feel of the communication in comfortable , simple , smart way .


6 - This logo has tow inspirations the first inspiration is the communication between the kids and supervisor , Every kid had own supervisor can help him/her , - The other inspiration are the problems and the solution , how every problem had a solution no mater what it is .

LOGO


7 - If you want to change the stationary size I think u need to larger or smaller the logo , you can’t get smaller than the right logo or get larger than the left logo , you can use these size in the web if you want to make it little large or small .

W: 2.8937 in H: 2.9238 in

W: 2.1747 in H: 2.1973 in

W: 1.8033 in H: 1.9122 in


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- The size I use it in the letterhead , envelop was W: 1.8033 in H: 1.9122 in - it’s the perfect size for the letterhead , envelop so don’t try to make it bigger or smaller

LOGO


9 - The best place !

- The right places that you can put the logo in it


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- Don’t ever try to put the logo in these places !

LOGO


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- DON’T outline the logo

- DON’T rotate the logo - DON’T stretch the logo


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- DON’T create a pattern with the logo

- DON’T add a drop shadow to the logo

- DON’T rearrange the logo elements.

LOGO


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This color is one of trust, honesty and loyalty. It is sincere,reserved and quiet, and doesn›t like to make a fuss or draw attention.It hates confrontation, and likes to do things in its own way.In the meaning of colors,blue relates to one-to-one communication , Blue is the helper, The color blue induces calm and peace within us, particularly the deeper shades


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COLOR


RGB for web c100m35y0k60

c59m21y0k36

c100m35y0k49

c100m35y0k24

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c100m35y0k60

c59m21y0k36

c100m35y0k49

c100m35y0k24

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CMYK for printing

COLOR


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- DON’T play with the Opacity of the logo

- DON’T create a gradient logo


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- DON’T use non-approved colors

- DON’T mix colors from the palette

COLOR


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23 The typveface used in this letterhead is Helvetica

Helvetica regular

Helvetica bold


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The typeface used in this logo is Rockwell

FONT


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THANK YOU

for reading


Designer: Mlk AL-joufi Project: Branding/Identity Program Instructor: Maha Aldoubiae Class: Graphic Design 2


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