It is with great excitement and a heart full of warmth that I extend my warmest welcome to you at the MamaMagic Milestones Expo in Johannesburg. As a father of two and the Brand Director at MamaMagic, this event is close to my heart, and I’m here to share not just my role but my personal parenting journey with you.
Parenthood, to me, is a collection of milestones that shape our lives. From that first cry in the delivery room to the triumphant moment when your child takes their first steps – these moments are the threads that weave our family stories together. They are the building blocks of our shared memories, and they define what it means to be a parent.
I vividly remember the joy of witnessing my own children’s milestones – the first time they said “dada,” the excitement of their first day of school, and the pride I felt when I watched them in their first school concert. These moments will remain in my heart, just as I’m sure your own treasured milestones are in yours.
The MamaMagic Milestones Expo is not just an event; it’s a celebration of these cherished moments. It’s a place where we can come together as a community of parents, united by the beautiful
journey of parenthood. It’s a reminder that we are not alone in this adventure.
At the expo, you’ll find an array of products and resources that cater to every aspect of parenting. From innovative baby gear that makes life a little easier to expert advice that helps you navigate the ups and downs, we’ve curated it all with love and care.
But it’s not just about the products; it’s about the connections you’ll make. Parenthood can sometimes be daunting, but here, you’ll find friends who understand the sleepless nights and the endless diaper changes. You’ll discover a community of parents who celebrate your victories and offer support during the challenges.
As you explore the expo, take a moment to savour the shared experiences, and the understanding smiles from fellow parents. The MamaMagic Milestones Expo is not just an event; it’s a bond that ties us all together on this remarkable journey.
Whether you’re anticipating the arrival of your little one or you’re already well into the adventure of parenting, remember that MamaMagic isn’t just a brand; it’s a community, a friend, and a guide that stands by your side, celebrating every milestone along the way.
With heartfelt enthusiasm,
Warren Murray Fellow Parent & Brand Director, MamaMagic
Dr. Casandra Pillay
Doctor Casandra Pillay, an Obstetrician & Gynaecologist, has been practising at Life Fourways Hospital since 2010. She holds FCOG(SA) and MMed OetG (Pret) qualifications from the University of Pretoria. With a residency program from 2005 to 2008, she’s a dedicated professional, avid cyclist and mother of three, residing in northern Johannesburg.
Katiso Ndumo
Katiso Ndumo is an occupational therapist with 5 years’ of experience in the field. She has a love and passion for paediatric occupational therapy as well as mental health advocacy. As a mother of 2 toddler boys, she loves to share her knowledge, experiences, and advice.
Kerry Mc Arthur
Kerry is a happily married mom of three and a passionate educator. After a brief stint in adult education, her heart led her to childhood education and development. She has nurtured a school from infancy to Grade 7, all while mentoring the future generation of teachers. She is currently the principal at Avenir Private School / INN-Tuition Aftercare.
Nathalie Mat
Nathalie is a registered dietitian with a master’s degree in Dietetics from the University of Pretoria. She has more than ten years’ of experience in Private practice. As a mom of two, Nathalie understands the complexities and stressors of life. She mixes the most up-to-date science with compassionate, practical, and realistic support.
Mohammed Kaka
Mohammed Kaka has been working with child restraints from as early as 1998. Since then, he has been providing advice and expertise to parents as well as training sales personnel nationally on the technical aspects of child restraints. Mohammed has been actively involved in campaigns promoting child passenger safety and the safe usage of child restraints in cars.
Janet Beyrooti
Janet Beyrooti is a luminary in the realm of Early Childhood Development (ECD), with an impressive career spanning over three and a half decades. As the Curriculum Manager and Operational Specialist for Curro Preschools, Janet has not only shaped the educational landscape but has also been a driving force behind the professional growth of countless ECD practitioners.
Marike Coetser
Marijke Coetser is a proud mother of two. She is a qualified Pre / Primary school teacher (B-Prim Ed) and is an internationally qualified Sleep Sense consultant with her own business "MC Sleep Consulting". She has worked with families all over the world with sleep coaching from newborn babies to young children.
FRIDAY, 6 OCTOBER 2023
Child Passenger Safety by Mohammed Kaka and Julie Monson
The value of LEGO DUPLO Play by Abigail Friedman
Potty Training and Bed Wetting by Kerry Mc Arthur
Child Growth by Sr Katinka Lategan
Awaken to the Power of Sleep: A Journey to Well-Rested Bliss by Marijke Coetser
Developmental Milestones & Occupational Therapy by Katiso Ndumo
Awaken to the Power of Sleep: A Journey to Well-Rested Bliss by Marijke Coetser
SATURDAY, 7 OCTOBER 2023
The Importance of Pretend Play by Stacey Fraser
Developing a Confident Child by Kerry Mc Arthur
Sugar in Kids by Natalie Mat
Awaken to the Power of Sleep: A Journey to Well-Rested Bliss by Marijke Coetser
Developmental Milestones & Occupational Therapy by Katiso Ndumo
Body fluid changes during pregnancy by Dr Casandra Letitia Pillay
Child Passenger Safety by Mohammed Kaka and Julie Monson
Navigating Early Years Separation Anxiety with Empathy and Insight by Janet Beyroot
SUNDAY, 8 OCTOBER 2023
What to expect when you’re almost done expecting by Dr Londiwe Kunene
Navigating Early Years Separation Anxiety with Empathy and Insight by Janet Beyroot
Picky Eaters by Natalie Mat
Child Passenger Safety by Mohammed Kaka and Julie Monson
The Importance of Pretend Play by Stacey Fraser
Potty Training and Bed Wetting by Kerry Mc Arthur
Awaken to the Power of Sleep: A Journey to Well-Rested Bliss by Marijke Coetser
* Schedule is subject to change.
A layette is a collection of essential items parents need to care for their newborn baby during the first few weeks and months of life. It encompasses everything from clothing and bedding to feeding and hygiene supplies. Creating a wellprepared layette ensures you have all the necessary tools to provide a safe, comfortable, and nurturing environment for your new arrival.
Tips for Going Through Your Layette Checklist: Start Early: Prepare your layette before your due date to avoid any last-minute stress or oversights.
Prioritise Essentials: Focus on the must-have items first, such as clothing, diapers, and a safe sleeping space. You can gradually add nonessential items as needed (as your budget allows).
Consider Seasonal Needs: Babies grow quickly, so consider the season your baby will be born in when selecting clothing sizes and types of clothing to have on hand.
Think About Feeding Options: Whether you plan to breastfeed or use formula, ensure you have the necessary supplies, including bottles, breast pumps, or formula, ready in advance.
Quality Over Quantity: Babies outgrow clothing and gear rapidly. Having a few high-quality, versatile items can be more practical than an excessive number of outfits.
Safety First: Check that all items, especially cribs and car seats, meet current safety standards. Install and familiarise yourself with car seats and other equipment beforehand.
Stay Organised: Use storage solutions and label containers to keep your layette items neatly organised and easily accessible.
Seek Practicality: Opt for easy-to-clean and functional items. Consider choosing clothes with snaps instead of buttons for quicker diaper changes.
Remember Personal Preferences: Every family's needs are unique. Tailor your layette checklist based on your lifestyle, preferences, and cultural considerations.
Accept Help: If friends or family offer assistance in preparing your layette, don›t hesitate to accept. Their advice and support can be invaluable.
Regularly Reassess: Adjust your layette accordingly as your baby grows and their needs change.
So, what's on the list?
Clothing:
Onesies (short-sleeve and long-sleeve)
Sleepsuits or footed pyjamas
Socks or booties
Mittens (to prevent scratching)
Hats (for warmth)
Swaddle blankets or receiving blankets
Burp cloths
Bibs
Nappies:
Nappies (cloth or disposable)
Nappy bag
Changing pad
Bum cream or ointment
Wipes
Nappy Bin or disposal system
Feeding:
Bottles (if not breastfeeding)
Bottlebrush and steriliser
Formula (if not breastfeeding)
Nursing bras or nursing pads (if breastfeeding)
Breast pump and accessories (if breastfeeding and please speak to your midwife or lactation consultant on when to start using a pump)
Nursing pillow
Burp cloths
Sleeping:
Crib, bassinet, or co-sleeper
Fitted crib sheets or bassinet sheets
Waterproof mattress pads
Baby monitor
Swaddle blankets or sleep sacks
Bathing and Grooming:
Baby bathtub
Baby shampoo and body wash
Soft washcloths
Hooded towels
Baby brush or comb
Nail clippers or file (for delicate baby nails)
Health and Safety:
Infant car seat
Stroller or baby carrier
Pacifiers (if desired)
Thermometer (rectal or forehead)
Baby first aid kit (including infant-safe medications)
Baby-proofing supplies (outlet covers, cabinet locks, etc.)
Nursery:
Changing table or changing pad
Dresser or storage for baby's clothes
Rocking chair, glider or simple, comfortable chair that allows for comfortable feeding)
Dimmable nightlight
Blackout curtains
Miscellaneous:
Baby laundry detergent (their skin is incredibly sensitive)
Nappy bag
Baby books or toys (they won't need this for the first few weeks)
Baby swing or bouncer
Baby carrier or wrap
Playpen
Remember that every baby and family›s needs are unique, so adjust the checklist based on your preferences and circumstances.
By carefully curating your baby layette and following these tips, you'll be well-equipped to welcome your newborn with confidence, comfort, and peace of mind.
Many people are afraid of the pain that comes with labour, but it can be managed. Doula Donna Bland shares some tips and techniques.
Giving birth is one of the most memorable and rewarding events a woman will ever go through. It can also be the scariest and most daunting, but it doesn’t have to be, and shouldn’t be. With the help of some pain management techniques, women can cope better and often feel empowered, knowing that they were in control of their birth process.
Here are some ideas of how to cope better during labour and birth:
Breathing is an amazingly useful tool to help with relaxation and pain during labour and birth. There are a couple of good breathing exercises you can practise during pregnancy in
preparation for your baby’s birth. In labour, the point of taking long, slow breaths through your nose and out through your mouth, is to not only help you to relax, but also to oxygenate your blood and in turn send this oxygenated blood to your baby via the placenta. This is immensely advantageous for your baby, ensuring a good oxygen supply.
Active birth is one of the best ways to manage pain during labour and birth. Ask any mom who has laboured, how much worse her contractions felt during confinement to a bed, while undergoing routine examinations. Being upright and mobile is far less painful and has
the advantage of using gravity to encourage baby’s head to descend further into the pelvis in preparation for the birth, often shortening the length of the labour. Some of the things you can do to remain active is walk, squat or sit on a Pilates ball. You can also lean on the bed or a chair with your hands/arms and swing your hips from side to side. This movement has the benefit of softening and opening the cervix, while providing some pain relief during contractions.
A warm, homely environment creates a calming effect, making it easier to relax. This can be done in a variety of ways:
Music has a soothing effect
on the body and mind. Make yourself a playlist before your due date so that you have a good assortment of tunes to play during your labour and birth, so that you can play whatever you’re in the mood for on the day. Dimming the lights or lighting some candles can create an inviting atmosphere.
Taking along your favourite pillow or blanket can help make the hospital room seem less clinical and more homely.
Hot and cold compresses are very useful during the birth process. A bean bag warmer or a hot water bottle relaxes muscles and eases pain. This can be used on the lower back or neck and shoulders and be extremely soothing. A cold, wet facecloth with a drop of your favourite essential oil can revitalise and cool you down, particularly during our hot summer months.
Massage is a wonderful way to ease pain, whether it be for lower backache or tense shoulders. Using a base oil like grapeseed or sweet almond oil can be very relaxing and soothe the pain or spasm you may be experiencing. You can even put a drop of aromatherapy oil, like Neroli, with your base oil to help calm you during your contractions.
Water is probably one of the best pain management tools during labour and birth. Think about a time when you’ve had a long day and you want to unwind – what do you do? Many of us, particularly women, run a warm bath, perhaps light some candles and pour ourselves our favourite drink, then enjoy a soak in the tub. The same principle is true for labouring. The warm water soothes a tired, aching body and relaxes the muscles, making
labour less painful.
Relaxation is key! You may wonder how one can relax during a time of pain and the unknown, but the truth is that it is vital to ensure a less painful and more positive birth experience. Scientifically, this is because anxiety promotes the release of adrenaline, a hormone produced to initiate the fight or flight response. During highly stressful situations, our bodies produce adrenaline to help us cope, but over-exposure can be harmful. Adrenaline increases your heart rate, increases blood pressure and alters the body’s metabolism, to name a few.
The biggest concern with the overproduction of adrenaline during the birth process is that it inhibits the release of oxytocin, the hormone responsible for uterine contractions.
Too much adrenaline can cause problems in labour by:
Triggering distress to the baby before birth.
Inhibiting the release of oxytocin, causing contractions to slow down or have an erratic pattern, lengthening labour. In some cases, it can even stop labour completely. This was originally so women could make their way to a place of safety if she felt threatened or danger was imminent.
Creating a sense of panic and therefore increasing pain in the mother.
However, prevention is possible and can be achieved by:
Staying calm, comfortable and relaxed.
Being informed and prepared. Trusting your body and having confidence in your capabilities as a woman.
Having only intermittent
monitoring, providing it is safe to do so.
Placing trust in your caregivers, especially those providing comfort measures and positive support.
Continuous support provides moms with a feeling of safety and confidence, knowing that they are being well cared for. Having your partner or someone you’re close to nearby can prove to be invaluable. However, there are times when your partner may also feel overwhelmed and afraid. A wonderful solution to avoid this is employing a doula. Not only will you have continuous support, but you will have a professional who understands the birth process and can help you manage your pain and achieve your goals. There are statistics available to show the benefits of doula support (see The Cochrane Review at cochranelibrary.com).
Ultimately, I recommend attending childbirth education classes. Not only will you have the opportunity to meet other expectant couples, but it will give you an understanding of the birth process and what to expect on the day, giving you a feeling of empowerment and confidence.
Becoming a parent is one of the most exciting and rewarding things anyone can do. After nine months of pregnancy and a short stay in hospital, you get to bring your baby home – but then reality sets in and you realise that you are responsible for everything this little human needs. Knowing what to expect can help you to navigate these early days.
The first 100 days after a baby is born (also known as the newborn stage) is a crucial time for baby’s earliest developmental milestones, particularly brain development. It is also the time when you, as a parent, get to learn about your new role and adjust to the
changes in your life. So, what can you expect in these first 100 days?
Regardless of whether you are breastfeeding or bottle-feeding, there are plenty of concerns and questions surrounding this topic. A bottle-fed baby will feed every three to four hours on average, whereas a breastfed baby will feed every two to three hours. This is because breastmilk digests more easily, making babies hungrier more frequently. It is recommended therefore, that breastfed babies are fed on demand rather than on schedule. This means that a newborn baby
will feed between eight and 12 times a day.
Immediately after birth, your baby’s first stool, called meconium, will be dark green (almost black). This is from the amniotic fluid that your baby has been consuming in utero.
After a couple of days, the colour and consistency will change to become more yellow and liquid for breastfed babies and a greenish colour for formula-fed babies. Plenty of wet nappies are important to know that the kidneys are functioning well.
Donna Bland | Doula
A new baby is an exciting event, but it also comes with a great deal of uncertainty as you take your little bundle home and have to take care of their every need. Doula Donna Bland has some advice for brand new parents.
Newborn babies cry for a variety of reasons. Your baby may be hungry or have a dirty nappy, but often baby may just want to be held.
Babies also become overstimulated and may need a change in environment. Cuddling, swaddling or gentle swaying may help a fussy baby to settle. Skin-to-skin contact has proven not just to help baby settle, but feed and sleep better.
These days, many parents “wear” their babies in a wrap or a sling. Baby is comforted by hearing your heartbeat and being near you. This practice leads to a release of oxytocin (the love hormone), creating a happier mom and baby.
The average newborn will sleep around 16 hours a day. This may vary from baby to baby, but sleep is vital for a baby to thrive and develop during the first 100 days of life. Although sleep deprivation is guaranteed for new parents, there are some things you can do to get some much-needed sleep.
Sleep when baby sleeps. Night feeds and broken sleep can make coping exceedingly difficult. Catching up when your baby sleeps will help you survive the early days.
If your baby falls asleep easily but struggles to stay asleep, it could be because of the Moro reflex. This is your baby’s startle
reflex and can very often cause a baby to wake, even out of a deep sleep. Swaddling can be especially useful in combatting this problem, by extending sleep periods.
“Wearing” your baby, (as mentioned before) or cosleeping can really help in making your baby feel safe and secure, ensuring better sleep. If you are afraid to co-sleep, why not try having baby in a crib next to your bed where they are still aware of your presence and are accessible for easy feeding?
The first step towards future developmental milestones is for baby to practise intervals of tummy time. It is recommended that a baby spend a few times a day lasting a few minutes, on their tummies either on blanket (always supervised) or on mom or dad’s chest.
They don’t always respond positively initially, but if you persevere, your baby will develop the necessary physical skills, well within the recommended three-month milestone guidelines.
There are copious numbers of articles written about colic and reflux. All newborn babies, particularly in the first 100 days after birth, will experience some sort of gastrointestinal issue. The main reason for this is a highly immature gut system trying to cope with its new function of digesting milk.
Breastmilk is more easily digested and therefore tends to create fewer concerns in this area. Formula-fed babies need to be well burped and not overfed
to prevent the newborn’s stomach from cramping.
Colic and reflux, of course, do exist and present their own challenges, but remember that most newborn babies will suffer with some gastric disturbance during this stage. Speak to a lactation consultant or your clinic sister for advice on comfort measures for baby.
The journey into parenthood is a joyous, exciting time that brings many changes to your life. Moms must deal with physical recovery from the birth process, sleep deprivation, feeding concerns and the rollercoaster of emotions caused by hormonal changes. This can lead to postnatal “blues” or even depression, so having good support at this time is imperative.
If you do not have family or friends who can help you through this time, there are support groups available. If you are struggling in a particular area e.g., feeding, there are professionals who can assist you. Reach out to those available to you so that you can enjoy this precious time.
One hundred days may seem like a long time, but it is amazing how quickly that time goes after your baby is born. Being busy with your new routine and the lifestyle changes it brings can make the first couple of months seem like they have gone in the blink of an eye.
Knowing some of what to expect and having a good support system can help you to enjoy your baby during these first 100 days of life.
Two fundamental ways in which children learn to engage with the world are through structured play and free play. They develop critical life-long skills through play. As child development expert Syeda Sazia Zaman highlights, “Play is at the core of the child’s development!”
Structured play involves activities organised and guided by adults, often with specific goals or objectives in mind. On the other hand, free play involves unstructured activities that allow children to explore and learn on their terms. There are many benefits to both structured and free play.
Structured play can help children develop a wide range of skills, such as teamwork, problemsolving, and physical coordination. Structured play is essential in teaching children about the world around them and how to engage with the world.
Examples of structured play include:
• Building puzzles
• Playing hopscotch
• Making playdough
• Playing and catching a ball in a particular game
• Step-by-step crafts
• Board games and more
Incorporating structured play into everyday life can be fun. Get your little ones involved in baking, gardening or even folding the laundry and give them goals for their tasks.
Exploring the world to discover how things work independently is equally significant. This is where free play comes in. Free play allows children to unleash their imagination and creativity in new and exciting ways unique to them. It will enable them to explore their interests and everything that intrigues them to learn about the world around them in their way and at their own pace.
Examples of structured play include:
• Outdoor play
• Sand and water play
• Building blocks
• Dress up and pretend play
• Child-led play
Encouraging free play at home is simple. Create safe spaces for your children to play, so you’re not constantly hovering over them. Listen to your child and go along with their suggestions. This way, they build confidence in their exploration through play.
This type of play can also help children develop must-have social skills, such as cooperation and communication, as they interact with their little peers. Nursery school might be right around the corner, and this is where they will exercise these lessons learned.
One of the main differences between structured and free play is the level of adult involvement. In structured play, adults are typically very involved, providing guidance and direction to the children. In free play, adults often take a more hands-off approach, allowing the children to explore and learn independently. In other words, moms and dads, you can back off and let them play as they need to.
Parents and caregivers must balance structured and free play in a child’s life. By providing a mix of structured and free play, parents and caregivers can help children develop a wide range of skills and abilities that will serve them well throughout their lives. So, what are you waiting for… let them play.
Child development can be exceptionally detailed and overwhelming. This is the first in a three-part series to demystify child development and milestones by educator Kerry McArthur.
Child development is a process every child goes through. This process involves learning and mastering skills such as sitting, walking, talking, skipping, and tying shoes. Children reach these developmental milestones, during usually predictable time periods.
Children develop skills in five main areas of development: cognitive development, social and emotional development, speech and language development, fine motor skill development and gross motor skill development. We will start this series by looking at cognitive development and language development.
• Their imagination will become more vivid. Imaginary friends will make an appearance along with pretend play with dolls and stuffed animals.
• Your child also will learn to match familiar items to pictures of those items.
• They may enjoy simple puzzles (three to four piece puzzles are great for two-year-olds) building up to 12-15 pieces.
• Your child will be able to name pictures of objects and identify familiar activities in books.
Milestones develop in a sequential fashion. This means that a child will need to develop some skills before they can develop new skills. For example, children must first learn to crawl and to pull up to a standing position before they are able to walk. Each milestone that a child acquires builds on the last milestone developed.
This is the child’s ability to learn and solve problems, such as a two-month-old baby learning to explore the environment with hands or eyes, or a five-year-old learning how to do simple math problems.
Some examples of how your child explores.
1-2 YEARS OLD
• Understand and respond to words
• Identify objects that are similar
• Tell the difference between “me” and “you”
• Imitate the actions and language of adults
• Can point out familiar objects and people in a picture book
• Learn through exploration
2-3 YEARS OLD:
• Your child will understand simple stories.
• Your child will learn to count to three and understand what those numbers mean.
3-5 YEARS OLD
• Your child should be able to answer questions like: “What do you do when you are sleepy or hungry?”
• Beginning to learn and understand different basic shapes and colours.
• Your child will, by age five, know how to tell a story with a beginning, middle, and end.
• You will begin to teach your child the difference between right and wrong.
• Your child will have a difficult time knowing the difference between reality and fantasy during this period.
• Playing pretend will ready your child for reading. If a rock can “be” an egg, then a group of letters can stand for a word.
The main thing to remember is that every child is different, every child will develop at their own pace and as long as consistent development is seen, then allow them to grow and explore.
Language development is the child’s ability to both understand and use language, such as a 12-month-old baby saying his first words or a two-year-old naming parts of her body.
12-18 MONTHS
Children at this stage will start saying their first words with meaning, for example “out” or “no” will be said in the correct moment. More and more vocabulary will be added to his vocabulary. You will often think (rightly so) that he can understand more than he can say. They will understand gestures and basic instructions, e.g., run, dance, etc.
18 MONTHS TO 2 YEARS
Your toddler’s vocabulary is growing and she will start to put words together into short ‘sentences’. She will understand most of what you are saying and you will be able to understand more and more of what she is saying, even if it is mostly garbling.
Language development varies hugely, but your baby should have a few words by 18 months. If not, talk to your health professional.
2-3 YEARS
Your child can speak in longer, more complex sentences now, and is getting better at saying words correctly. He might play and talk at the same time. He will
still confuse time and space but his understanding of how words interact with his environment and how to use them correctly will be growing. Strangers or family members will be able to have more meaningful discussions and they will be able to understand most of what is said.
A full range of vocabulary will initially be between 200 and 300 words with being able to follow a string of two- or three-part instructions. By age three, up to 1 000 words will be understood and used.
3-5 YEARS
You can expect longer, more abstract and more complex conversations now. For example, your child might say things like, “Will a tree grow in my tummy because I ate a seed?”
There will still be confusion between present, past and future tense but this is getting clearer. She will want to start discussing a wider range of topics and her vocabulary will be quite varied.
Up to 1 500 words are being used and by five you will experience sentences made up of four or five words with correct placement of nouns, verbs, pronouns etc.
Always remember, every child is different and will develop at their own pace, so don’t rush them. Consistent development is important, so as long as this can be seen there is little reason for concern, but at any point
that development halts or slows down, please chat to your clinic nurse or paediatrician.
Enjoy your little one for as long as possible. Remember they are only little for short time and before you know it, they will be going off to school.
As parents we tend to focus on what we see as intellectual development. Most children are eager to learn, but education will soon become a huge part of their life. In the preschool years a close family relationship and good examples from caregivers should have more focus than formal learning.
You can encourage cognitive development by helping your child make sense of the world. When they show interest in an object you can help them touch and explore the item and explain what it is and how it can be used. Actively encourage your little one to explore the world. Have patience with them and don’t rush the process of learning.
There’s a dizzying array of toys out there for your children. Occupational therapist and mom TashaLeigh Williams gives advice on what toys will help to boost your toddler’s brain development.
Play is a massive and important part of our children’s lives, which is why finding the right kinds of toys will not only help to reduce toy clutter, but provide an exciting way for them to learn so much! Our little ones’ brains grow at an exponential rate within the first 100 days and these first years are some of the most important for laying that learning foundation.
I have compiled a few top toy categories that will encourage learning through play and boost brain-development. They can either be DIY or worth investing in. There are many toys that can fall within each category, but remember to keep your child’s unique play interests and developmental age in mind when picking out some of these.
It’s amazing to see how these toys can shape development and it has been so much fun and rewarding watching my son discover his unique potential at his own pace, all the while having him teach me just as much.
These toys require more initiative from the child, which in essence develops some awesome characterbuilding skills too, as opposed to being entertained by a
one-functional, pre-scripted toy. While those toys might be great to have around for the odd occasion, consistently providing play opportunities to instil the skills below, is not only fun for the kids, but essential building blocks that may shape their approach to adolescence.
These are toys that don’t have just one purpose, but can be used in a variety of different ways. They activate and boost the creative part of the brain as your child decides which function the toy will have. Since these toys spark imagination and pretend play, they build executive functioning (higherfunctioning skills), including planning and sequencing through play scenarios. Kids love to add their own bits to play scenarios, which develops their sense of empathy and responsibility.
They’re also great for encouraging self-expression
Tasha-Leigh Williams | Occupational therapistand learning to self-regulate, as their emotional development is moulded through pretend-play. These are all important skills needed to navigate childhood and adolescence. When we facilitate and build healthy creative minds, we are building an appreciation for their own design, and thus the design of others.
Toys in this category include loose toy parts, with no particular one-play function, such as blocks or wooden peg people, which makes play versatile.
With our toddlers learning to navigate their first steps independently, push/pull toys make for great gifts! They’re awesome for helping our toddlers strengthen core muscles, and improve balance and co-ordination as they learn to walk independently.
As these physical skills are encouraged, their confidence to explore and take on tasks independently is boosted too, which creates a sense of positive self-esteem.
They also learn a great deal of spatial awareness by navigating their environments and pushing or pulling toys in the desired direction. Spatial awareness is a great building block for mathematics. My son still loves his push-walker at 20 months old, which has a shape-sorter with sound in the front and builds his thinking and problem-solving skills.
Push/pull toys with multipurpose functionality that grows with your child are all the better to invest in.
This is one of our favourite ways to boost brain development and sensory processing. We can get through lots of basic concepts just by using sensory bins with popcorn seeds, coloured rice or lentils. (Don’t forget to monitor, especially when the contents are not taste-safe.)
Sensory toys can range from musical toys to various sensory bins and have endless benefits for boosting brain functioning. The stimulation is a great way to feed into the natural built-in inclination our kids have to explore and master the world around them. They become aware, learn to problem-solve and nerve connections in the brain’s neural pathways are built to master motor and processing skills needed within the environment.
Sensory toys are also an effective way to start building the self-regulation skills and emotional intelligence that are usually only mastered in adulthood, as they can have a great calming effect
on the brain’s sensory processors. What makes this such a win is the ability to build memory skills –what appeals to the senses is bound to cause an emotional response, and thus memory is built. It’s important to observe your child’s unique sensory tolerance – as some children may have a low threshold and are more sensitive to sensory stimuli, while others have a high threshold and require a lot more input to be stimulated at all.
Activity boards can be filled with sensory items or fine-motor lock-and-key items. It’s an awesome way to learn about cause and effect as they pull, clip, tug and open/close items on the activity board, which lays the foundation for developing curious minds and intentional play.
Activty boards are also amazing concentration and attention boosters and the right type of activity board can really keep toddlers busy for quite a while, giving them a chance to develop those problem-solving connections and fine-motor skills.
Books are a brilliant way to feed imagination, develop communication connections and increase vocabulary. From textured books to pop-up books, reading these aloud together facilitates a sense of co-operation and builds socio-emotional awareness, a component to adolescent emotionalintelligence.
There are endless opportunities to expand on lifethemes and create category connections from 2D to the real world.
ACKERMANS
www.ackermans.co.za
Avon Justine
www.justine.co.za
Stand: D11
As SA’s leading value fashion retailer for the whole family, Ackerman’s offers an incredible range of affordable baby fashion and essentials. Our 100% cotton products are gentle against baby’s skin, and nickel-free poppers help protect allergy-prone children. At Ackerman’s, we know moms, because we are moms.
www.amazingtoys-africa.co.za
Stand: G7
We offer educational toys for children ranging from the ages of 6-14 years of age. STEM products that aim to assist through Science, Technology, Engineering and Mathematics
Aurora
www.aurorajhb.co.za
Stand: F8
A multidisciplinary team offering health education and holistic care during pregnancy, birth and early parenthood. Along with a wide range of services and a unique range of products, our passionate team strives to support you through life’s transitions.
Justine Tissue Oil is the original Tissue Oil that is clinically proven to reduce the look of scars and stretchmarks in 14 days. It helps to reduce skin roughness and sun damage in 7 days. Tissue Oil retains skin moisture levels for up to 24 hours. The range is made with Sweet Almond Oil, Vitamin E, and Marine Botanicals -only the best of nature›s ingredients features in our Tissue Oil to give you efficacious products that care for your skin.
Baby Banz
www.banzworld.co.za
Stand: E23
Baby Banz World, incorporating Baby & Kidz Banz, offers a range of Care wear for Kids and Babies. Eye protection, sound protection and skin protection. Noise Cancelling Earmuffs, Hats, Costumes, Swim Peaks, Flexible Sunglasses and launching a new range of Chameleon Sunglasses for toddlers. All products meet the highest EU and USA standards.
Baby & Kids Epizone
www.babyandkids.co.za
Stand: D6
Baby Nursery Co
www.snoozybaby.co.za
Stand: G9
A snoozy baby nursery rocking chair is designed specifically for moms, to make feeding a happy and relaxed place. Our chairs have armrests just the right height, the backrest is generously padded with memory foam and a gentle rocking mechanism to calm and soothe mom and baby.
Baby Nutribullet
www.nutribullet.co.za
Stand: D2
Everything you need to make the most nutrient rich, freshest food for your baby. The Original Baby Bullet Complete Baby Care System is a 22 piece set that helps you make healthy, delicious, allnatural baby food that is perfect for every stage of development.
Bamboo Baby
www.bamboobaby.co.za
Stand: G14
Bamboo Baby offers you an extensive range of Cloth Nappies and accessories. With 14 years’ experience, we pride ourselves on quality, convenience, comfort, and style. Visit our stand for a demonstration and discover why these machine washable nappies are both cost effective and environmentally friendly.
Bamboo Bum Biodegradable Nappy
@bamboo_bum
Stand:M13
Bamboo Bum is a Biodegradable Disposable Nappy (unlike regular nappies), in an effort to reduce our planet’s landfills and leave as little footprint on the environment as possible. Bamboo Bum plant-based nappies are naturally antibacterial, hypoallergenic and biodegradable. Our luxurious eco-conscious products are free from plastic and chemicals, they are sustainably sourced, environmentally friendly and certified by world-renowned environmental organizations.
SHOP ONLINE OR WITH A CONSULTANTwww.bestmed.co.za
Stand: E1
Bestmed Medical Scheme is the largest selfadministered and 4th largest open medical scheme in South Africa. Bestmed has won several awards and ranked first in independent customer satisfaction surveys over the past three years. The Scheme has a network of over 17 700 healthcare providers countrywide and single digit annual contribution increases.
Biddykins
www.biddykins.co.za
Stand: G3
Voted SA’s #1 Cloth Nappy Brand for 7 consecutive years, the BiddyKins range also includes bibs, blankets, nursing covers, car chair covers, pram bags, silicone bowls and products for moms. Multiple “Product of the Year” winners, BiddyKins have built their reputation by offering high quality products at the most affordable prices.
BK Publishing-Supernova Magazine
www.Shop.bkpublishing.co.za
Stand: D5
BK Publishing is a vibrant publishing house in the heart of Pretoria. To fulfil our vision of promoting literacy and fostering a book loving and book buying culture, we have created Supernova magazine. With Supernova and other products, we make children aware of issues which affect them and their world. Supernova is a children’s magazine of the highest standard which helps to boost reading skills, concentration span, and general knowledge, giving your child a strong sense of self in an immense universe.
Buccleuch Montessori School
www.bmpschool.co.za
Stand: N15
Buccleuch Montessori School is one of the largest and most established Montessori Schools in Africa - promoting world class Montessori education for children aged 4 months to 15 years. We owe our success to our consistently high standards and our passion for educating the ‘whole child’ within the Montessori framework.
Buddies Playgyms
www.buddiesplaygyms.co.za
Stand: C21
Builds social cognitive physical skills and encourages free play. Builds emotional and mental skills and goal planning. Exercises both sensory and motor skills. Jungle gyms are brain and body gyms.
Bumboo Kids
www.bumbookids.co.za
Stand: M5
Bumboo Kids is an eco-friendly children’s lifestyle brand, providing high-quality products for modern parents and kids. We offer a selection of play mats from the standard XPE to our designer TPU range. Additionally, our UV400 sunglasses offer 100% UV protection, comfort, and durability while adding a stylish touch to any outfit.
Bytjie Salf Natural Skincare
www.bytjie.com
Stand: E26
Bytjie Salf produces a range of natural skincare products for the whole family – with strong healing properties.
Cadii Todii
www.cadii.co.za
Stand: D3
Cadii is a family-driven enterprise. Cadii started when the owners realised the financial burden of buying new school bags every term. The Cadii and Todii school bag/case was born and is a product manufactured to last, even with kids using the product. The learning tower is for smaller kids to assist reaching places they would not normally be able to, to still be able to help mommy with certain tasks.
Carmien Tea
www.carmientea.co.za
Stand: E10
Carmien Tea is one of the leading rooibos tea brands in South Africa. We’ve got a range of teas specifically formulated for babies and children. Our Nursing tea is a top seller. We will be launching a new exciting range for children at the expo. Kiddies Cold Brew teas.
Cassie Kids
www.cassiekids.com
Stand: N33
Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineralbased makeup for kids that is proudly manufactured in South Africa. None of our products contain talc, parabens or any other harmful or unnecessary ingredients. The best part is that it all washes off with water. Let the pretend play begin!
Cryosave SA
www.cryosave.co.za
Stand: C15
Our umbilical cord blood and tissue stem cell banking service, provides expectant parents the chance to collect their new-born baby’s umbilical cord blood and tissue stem cells at birth and cryogenically store them for future medical use.
www.curro.co.za
Stand: E2
As part of the Curro school group, our children enjoy a programme that supports their physical, social, emotional and cognitive well-being. Our daily preschool programme is packed with a variety of physical and cognitive activities where children play while they learn. Visit our website www.curro.co.za to discover more!
www.Mydandelion.co.za
Stand: G2
Dandelion Dreams offers unique products that are handmade by Master Artisans one piece at a time. Thus, all our products are one-of-a-kind items. We offer the most stunning Decor for your Nursery as well as the one-of-a-kind gift for the special Mama and Baby.
Dermikelp
www.dermikelp.co.za
Stand: J16
LEGO® DUPLO® bricks are double the size of the standard-sized LEGO bricks – that’s twice the length, height and width, making them easier for little fingers to grasp, stack, connect and as they are bigger bricks, this makes it safer for toddlers to play with and have fun!
Dermikelp products are dermatologically tested and clinically proven to soothe the red itchy symptoms associated with eczema, cradle cap, chicken pox, heat rash and other forms of dermatitis. Suitable from birth, this amazing product has been changing the lives of parents whose infants or children suffer from eczema. Dermikelp is the natural alternative to topical corticosteroids.
Playing with LEGO® DUPLO® bricks is a great way to help toddlers, from as young as the age of one, develop their communication, problem-solving, emotional, and cognitive skills, among many others.
Through LEGO® DUPLO® play, children develop emotional skills such as resilience, self-expression, and confidence.
Playing with LEGO® DUPLO® bricks boosts creativity, allowing children to come up with ideas and transforming them into real builds!
Through constructing LEGO® DUPLO® bricks, children learn to grasp and develop hand strength, as well as their understanding of movement and space.
LEGO® DUPLO® play encourages social skills, helping children become more collaborative and communicative.
With LEGO® DUPLO®, children are introduced to numbers, letters, shapes and colours. Children also learn how to concentrate on completing a task through the process of trial and error.
Dibber International Pre-school
www.dibber.co.za
Stand: C12
Who is Dibber? With over 600 high-quality pre-schools in 10 different countries, Dibber›s teaching is shaped by the Norwegian curriculum which is considered among the most respected in the world, topping international rankings. This curriculum focuses on developing the whole child, placing equal importance on academic, physical, emotional, and social well-being.
Difrax SA
www.sprout-store.com
Stand: J7
Helping parents since 1967. Difrax has developed world-class baby products like the s-shaped anticolic baby bottles, pacifiers, cups and more. Difrax products are developed with medical experts ensuring the best design that is safe and practical.
Doctors Without Borders
www.msf.org.za
Stand: E6
Doctors without borders is an international humanitarian organization. We provide free basic health care where there are medical emergencies in the world. We will be fundraising for the sustainability of our projects.
Dream Factory Parties
Stand:M16
We are a party planning company based in JHB, been in the market 12 years and focus is on kids’ parties. This includes balloons, party packs, candy buffets and anything party related.
Dream Furniture
www.dreamfurniture.co.za
Stand: F3
Dream Furniture was established in 2000, a market leader in baby and children’s bespoke furniture linen, cots, compactum’s, rocking chairs and décor.
Furniture Express
www.furnitureexpress.co.za
Stand: F14
WELCOME TO FURNITURE EXPRESS! We are a leading brand in affordable and modern furniture. We offer a wide range of furniture direct to the public. Whilst there are many furniture companies in Johannesburg, the surrounds and South Africa we believe that no one can beat us in price, product and service. At Furniture Express you can expect to shop online with ease and confidence or visit our factory showroom for a personal touch. We deliver to all major cities.
HE OR SHE
www.heorshe.co.za
Stand: N10
HE OR SHE captures parents’ excitement for their unborn child, offering versatile baby feeding products. Regardless of gender, these items symbolize love, protection, and joy. With innovative, multifunctional designs, they enhance feeding experiences and promote a healthy lifestyle. HE OR SHE empowers parents to embrace their active lives with added happiness from their children.
Home Choice Coco & Co
www.homechoice.co.za
Stand: G8
At homechoice, we know you want the best for your baby, which is why we offer innovative, topquality baby products from ranges you know and trust. All our products are tested to the highest standards to keep your baby safe, happy and comfortable and help you love every moment with your little one.
Home Grown Africa
www.homegrownafrica.com
Stand: F10
We work hands-on with local Makers to produce beautiful, quality products that you and your little one will love. From new-born right up to 12 years as well as matching mom’s sizes, find your perfect fit with us!
House of Nuts
Stand: J6
Using a rotating copper kiln roasting machine on the stand, we roast nuts at major events, markets, festivals, malls, etc. The raw nuts are caramelised with vanilla & cinnamon flavours (Cashews, Macadamia, Almond, Pecan, Giant Peanuts). Our raw nuts are selected directly by our expert and well-experienced buyers on farms in Mozambique, Mpumalanga etc, with guaranteed and highquality products.
Janas
www.janas.co.za
Stand: N36
Jana’s is a mom owned and operated business with a focus on environmentally sustainable products. We started with cloth nappies, and then went on to add products that will support your cloth nappy journey. Jana’s is truly a one stop shop for mom, baby and home.
Jeankelly
www.jeankelly.co.za
Stand: J12
Leather baby bags, changing accessories, leather dummy clips and mom bod skin care range - all made locally.
Jolly Trolley
www.jollytrolley.co.za
Stand: K12
The Jolly Trolley is a lightweight, easy folding multipurpose carrying trolley that carry anything from your children, toys to your camping chairs, beach goodies and cooler boxes! Compatible on any terrain the beach, camping site, shopping centre or the school. Carry anything with your easy folding Jolly Trolley!
Kato Enterprises Inc. UK
www.katoenteprises.co.za
Stand:C18
Ultimalt is an Authentic Non-Alcoholic Malt Drink brewed using natural ingredients. Ultimalt is loved for its smooth taste and natural vitality. The uniqueness of our malt means that it goes through the finest processes to give our consumers that ultimate feeling they have long thirsted for in a malt drink. Our Barley is rich in nutrients and is packed with fibre and essential minerals such as: selenium, copper, tryptophan, and manganese. The manganese in our barley can help you feel happy and energetic. Its richness in Vitamin B (niacin) provides numerous cardiovascular benefits and lowers the risk of blood clots.
Kiddy-Calm & RainDough
www.therific.com
Stand: G15
Kiddy-Calm is South Africa’s Magnesium Sulphate bubble bath salt. It helps to improve sleep patterns, calm and relax and is vital for brain development.
www.therific.com. Raindough is key to developing fundamental skills such as hand-eye coordination and fine-motor skills. www.raindough.co.za
Kuraflo
www.medehealth.co.za
Stand:D17
KuraFlo manufactures products that is safe for children, adults and pregnant women and that doesn’t contain any harmful chemicals that can cause unwanted side effects. Suitable for sinusitis, colds & flu, allergies, croup and lung conditions. We also have the best technology nebulisers, and a skin healing cream.
Labels 4 School
www.labels4school.co.za
Stand: N1
Sun
One of South Africa’s leading personalized label and product providers. Specializing in name labels for school and clothing, personalized school bags, well art and gift label.
Lego Duplo
www.LEGO.com
Stand: E18 & F17
LEGO® DUPLO® is a product range of The LEGO® Group, designed for children from 1 ½ to 5 years old. Twice the length, height, and width of traditional LEGO bricks, makes them easier to handle and great fun for young children to play with. Playing with LEGO® DUPLO® allows toddlers to build their confidence and resilience from a young age. #BigBricksForSmallHands
Linda Hendricks
www.lindahendricks@gauteng.gov.za
Stand: N12
The book, Parenting Millennials; how to win the best parent ever award is a tool for all parents seeking to raise healed children. It offers practical advice for dealing with a wide range of parenting challenges. Parents are encouraged to also take care of themselves so that they can give from a full cup.
Fri 6 Oct 11:00
Sat 7 Oct 12:00
Magic Beings Nursery School
www.curro.co.za
Stand: N18
Magic Beings is a preschool in North riding, Randburg, that provides high-quality early childhood development for children from birth to 5 years. As part of the group of Curro Select schools, our children enjoy a programme that supports their physical, social, emotional and cognitive wellbeing. This approach to ECD is built around Early Learning and Development Areas (ELDAs), which focus on development areas rather than strict milestones.
MakgoloWaBatho
Stand: Doula Pavilion
I am a doula registered with WOMBS and the Antenatal and Postnatal host licensed by Flourish. I got into this by calling as I am Spiritually Gifted, and I opted to learn more western ways to assist women and not put their lives in danger. This is when I will massage pregnant women, offer Antenatal classes, be their doula – birthing companion and lastly offer them Postnatal care and Rebozo born closing. My services are not for moms only but for the entire family to just educate them on how to best support moms.
Sun 8 Oct 13:00
Mia Morgan
Stand:M17
introducing Mia Morgan, where fashion meets comfort for your little ones! Our children’s brand offers a delightful blend of style and premium quality. Each piece, from trendy t-shirts to adorable dresses, is carefully sourced both locally and internationally. Make your child’s wardrobe brighter with us!
Monkeybum
www.monkeybum.co.za
Stand: G17
Monkeybum is an online baby and toddler store offering quality clothing and accessories that allows your little one to move and explore freely. Our range is loved by stylish moms who appreciate great quality clothing that is unique, inspiring and always memorable. Proudly made in South Africa with love
Mustela @mustela_sa
Stand: G13
With 60 years of Dermatological research, Mustela has become a household name for protecting and comforting the skin of babies, children, and new expecting mothers. Made with an average of 92% ingredients of natural origin, all dermatologically tested, hypoallergic, Mustela is reinventing our favourite baby products, to ensure the skin is healthy and kept protected for the future.
NeoLumo
www.neolumo.com
Stand: M6
I sell skin care products that are organic and very good for ladies, the products are suitable for all skin types.
New Leap Trading
www.newleap.co.za
Stand: E15
With Fehn, Mombella and Djeco, parents can support the motoric skills of their babies, capture the imagination and stimulate the visual, auditory and tactile senses. We have got play mats, activity toys, musical mobiles, activity spirals, teethers, educational games and many other imported high quality baby products on offer.
NSRI-Sea Rescue
www.searescue.org.za
Stand: D19
We promote water safety and drowning prevention.
Nuts ABT Nuts
Stand: C16
We do the caramel-coated nuts we roast the nuts on sight.
Oratile Kids
@oratile_kids
Stand: J5
Oratile Kids, a proudly South African brand that manufactures soft sole shoes for kids 0-2 years. Our brand prides itself in sourcing the finest leather, to manufacture the most comfortable shoes, that aid little ones in their walking journey.
Oxford Maternity Unit
www.oxfordmidwifery.co.za
Stand: D4
Oxford Midwifery Unit is a state-of-the -art birthing unit which offers quality service and provides a safe birthing unit which offers quality service and provides a safe birthing environment. In an upmarket neighbourhood at an affordable cost.
Pain Relief 4 Moms
Stand: D16
Our company specialises in the sales of TENS machines, which are electronic devices that use electrical impulses to stimulate the muscles and relieve pain. These machines are particularly useful in the labour process, as they can help to alleviate the pain and discomfort associated with contractions. TENS machines work by sending electrical impulses through adhesive pads placed on the skin, which activate the body›s natural pain relief mechanisms and stimulate the release of endorphins. This can help to reduce the need for pain medication and provide a more natural and effective form of pain management during labour.
Pegasus www.pegasuskits.com
Stand: F6
The Pegasus Bluebox all-in-one natural medicine kit contains 28 homeopathic remedies to treat the whole family, including pets. It travels well and easy to use treats colic, coughs and colds, teething, diarrhoea, ‹snotty nose syndrome›. Injuries, sinusitis, etc. It›s safe during pregnancy, breastfeeding and new-born infants. Every home should have one!
Portia M
www.portiamss.com
Stand: E1
Portia m is an award-winning cosmetic brand that specialises in skin care solution. Our products are recommended for stretch marks, uneven skin tone, oily dehydrated and acne prone skin . Portia M started with one product in 2011, we now have over 40 facial and body skin care products that are sold in over 2000 retail stores.
Power Plastics Pool Cover
www.powerplastics.co.za
Stand: G4
Power Plastics Pool Covers has led the way in three key areas – sustainability, child safety and style/ aesthetics and have developed our pool cover solutions around these compelling requirements. We have innovated, adopted world-wide pool cover trends and have been first in many pools cover aspects. Power Plastics Pool Covers is a true leader in the pool cover marketplace. In addition, Power Plastics Pool Covers is South Africa’s oldest pool cover manufacturer, covering pools for 30 years. In the industry, we stand out for our quality products, design expertise, quality service and hands on service around the swimming pool. We place huge value on the customer experience and ensuring that previous customers return time and again and have an excellent aftersales service component to our business.
Prime Dental Curaprox
www.primedental.co.za
Stand: F18
Curaprox is a brand that offers a range of dental care products, including baby soothers. It also includes oral care products for expecting mothers, adults and children. The Curaprox soother is designed to support the development of gums, teeth and jaws - instead of hindering them. Now, babies can use a soother without the danger of jaw deformation and dental displacement. Developed by orthodontists. Curaprox soothers are made from high-quality, medical-grade silicone free from harmful chemicals and BPA.
Princess Gabi
www.princessgabi.co.za
Stand: M14
Our business is dedicated to bringing enchanting designs to young ones with our baby rompers and matching family outfits. Our romper style features adjustable straps for the perfect fit and poppers at the bottom for easy changing. All our items are sustainably and ethically made in South Africa.
Quirky Kids Creations
www.quirkykidscreations.co.za
Stand: M3
Quirky Kids is a family run small business that hand crafts the most beautiful stuffed animals’ creations. If a child can dream it, we can make it.
Rainbow and Spinning Puzzles
Stand: E17 + D13
Educational Toys for Kids.
RSA Retail Savings Bonds
www.facebook.com/RSARetailSavingsBonds
Stand: C14
RSA Retail Savings Bonds are investments with the Government of South Africa which earns a variable, fixed or inflation linked interest for the term of the investment. Our products are designed to be as accessible as possible for the general public to invest money and earn guaranteed returns at no costs to them.
Rosemary’s
rosemarysdesigns.myshopify.com
Stand: C23
Rosemary’s is a local online store that sells handmade products. It is a mother/ daughter owned and run business. We are a new store that needs to be discovered by the world. All products are made by myself and my mother. Our aim is to be the first shop that pops in the minds of woman and mothers if they need anything for themselves or as a gift.
Silver Kids Pty Ltd
www.silverkidspty.co.za
Stand: D22
Silver kids is a retailer in all things baby. We retail baby furniture (i.e., cots, bassinets, etc) We also sell baby clothes from new-born till 24 months. We have a different variety of items and all high quality. We have a physical store based at the design and decor centre in Fourways.
Snuza
www.snuza.com
Stand: F4
A portable, wearable baby breathing movement monitor that clips onto a baby’s diaper to continuously monitor their breathing movements while they sleep. Our Snuza devices are designed to monitor a baby’s slightest breathing movements and alert parents if it stops, allowing them to quickly intervene.
Social Bee Baby
www.socialbeebaby.co.za
Stand: M4
Social Bee baby was a dream that has now become a reality, Spending summer days outdoors with my daughter and son inspired me to look for clothing that was natural and soft. The perfect outfit for our beautiful South African environment. Social Bee Baby is an online baby and kids clothing store based in Pretoria South Africa that offers a wide range of high-quality linen and cotton fabric clothing and décor for babies and children. Our clothing is made with the softest and most
comfortable and cool throughout the day. We understand that every child is unique, which is why we offer a variety of styles and designs to suit every taste and preference.
Solidea
www.solidea.co.za
Stand: E12
Solidea Compression, known for its innovative therapeutic wear, seamlessly combines fashion with function. Renowned for cutting-edge medical compression garments, Solidea offers solutions for improved circulation and enhanced wellbeing. Explore these ground-breaking products, conveniently available at Medirite Plus stores, for a healthier, stylish lifestyle.
St Andrew’s School for Girls
www.standrews.co.za
Stand: N22
Learning through play is core to our teaching philosophy at St Andrew’s co-educational Preschool. By providing a happy and caring environment for children between the ages of three months and five years of age, we instil a lifelong love for learning. Located in Senderwood, Bedfordview.
You deserve a peaceful night's sleep. The Snuza HeroMD is clincally proven to detect if a baby stops breathing.
Star Sweepers
www.starsweepers.co.za
Stand: E21
Take the guesswork out of dressing your child safely for sleep, no matter the temperature. ergo Pouch: natural fibre, premium, ergonomically designed sleepwear that is TOG-rated for warmth.
Think Baby - High Contrast Development
www.highcontrastdevelopment.co.za
Stand: N11
Specially designed High Contrast Baby Products to support early development. Babies love looking at black & white images, which is excellent for their visual & neural development. Think Baby Products include Flashcards, Tummy Time Mats, Soft Books & other playtime necessities. Discovering Senses is Mastering Milestones.
Monitor your baby's breathing while they sleep.
If no breathing is detected for 15 seconds, it gently vibrates to rouse your baby.
AVAILABLE ON SNUZA.COM
Visit us at the MamaMagic Expo show, stand F8
If breathing is still not detected after a further 5 seconds, an alarm will sound.
Trinity Pharma
www.trinitypharma.co.za
Stand: E5
With the ideal PH of 5.5 Sebamed builds and protects the barrier of your skin. Medically tested and trusted for years, SebaMed is for Babies with sensitive and problematic skin. Treat yourself and your little one to this luxuriously gentle skincare range. Safe from new-borns to toddlers. Soap and SLS free
Woodcano
www.woodstyle.co.za
Stand: M2
WOODCANO is a Construction Kit for young children from 2 to 10 years old. Your child will develop their fine motor skills as they explore from connector blocks to Movement, Levers, Gears and even Hydraulics. WOODCANO stimulates imagination, visualisation and Problem solving, encouraging interest in Science, Technology, Engineering and Mathematics
Woodstyle Highchair
www.woodstyle.co.za
Stand: M1
The Njalo Chair by WoodStyle is your One Chair for Always. Starting at 3 months old, the chair is a Feeding Chair with a secure seat. At one year old, it converts to a secure High Chair for your Toddler. It further transitions to height adjustable chair as your child grows and ultimately to a very comfortable desk chair perfectly suitable for their teen years.
Youha South Africa
www.youha.co.za
Stand: N26
Youha South Africa offers a range of traditional, wearable, or in-bra breast pumps and breastfeeding accessories. All are designed with the modern mom in mind. Stylish, portable, compact, and discreet, allowing you to go wherever motherhood takes you.
Zinplex Junior
www.zinplex.co.za
Stand: C1
Zinplex, born in sunny South Africa thanks to Mr. Ockert Fourie’s quest for wellness, is all about that healthy, happy life! Inspired by zinc’s amazing benefits and its effects on cold sores, Zinplex now offers over 35 products for all ages and lifestyles. From boosting your immunity to helping your skin glow, we’ve got you covered. We’re spreading the sunshine to the UK, Namibia, Mozambique and beyond, with more exciting adventures ahead. Cheers to a brighter, healthier future with Zinplex!
Zoei Health
www.zoiehealth.com
Stand: C13
*Disclaimer:While every effort is made to ensure the accuracy of this Expo Guide, the organiser Exposure Marketing, does not accept liability for any statement or error container here within.
Zoei Health is Africa›s first all-in-one digital platform for women’s health and wellness aiming to serve 500 million African women. Our philosophy is that women’s health should be easy, convenient, and affordable. We will be exhibiting health and wellness products, supplements and healthcare services.
*Due to late submission please note: More information on exhibitors not listed can be found at the exhibition.
BCG bOPV OPV1
Rotavirus 1
PCV1
Hexavalent (DTaP-IPV-Hib-HBV)1
Hexavalent (DTaP-IPV-Hib-HBV)2
Rotavirus
Pneumoccocal
Infection
Diphtheria, Tetanus, Polio, Pertussis, Hepatitis B, Haemophilius, Influenzae
Diphtheria, Tetanus, Polio, Pertussis, Hepatitis B, Haemophilius, Influenzae
Rotavirus 2
PCV2
Hexavalent (DTaP-IPV-Hib-HBV)3
Measles 1
PCV3
Measles 2
Hexavalent (DTaP-IPV-Hib-HBV)4
Rotavirus
Pneumoccocal
Infection, Diphtheria, Tetanus, Polio, Pertussis, Hepatitis B, Haemophilius, Influenzae
Measles
Pneumoccocal
Infection
Measles
Diphtheria, Tetanus, Polio, Pertussis, Hepatitis B, Haemophilius influenzae
Tetanus, Diphtheria
Tetanus, Diphtheria
We’ll be there for every little step.
SCAN HERE
to find a purity product suitable for your child
