Feb 2009 ISSUU

w w w. m m r m a g a z i n e . c o m

February 2009

NAMM Buyerâ&#x20AC;&#x2122;s Guide Roundtable: Rental Market Print: Music Sales

Spotlight:

DAVE TEEPLE Inaugural Recipient of the Don Johnson Music Industry Service Award

Modern Classic

The ProVLA II is a tube driven Vactrol®-based Compressor / Leveling amplifier capable of delivering a far more musical natural sounding and sonically transparent compression than competitive units in its class.

• VCA-Less Vactrol Opto-Compression Design

ProVLA II’s Opto-electronic design allows a far more transparent and musical sounding compression without sounding aggressive or un-natural. Its Vactrol based optical electronic circuitry is the basic component of the classic highly sought after compressors of past.

• Variable Threshold, Ratio & Output Controls

This VCA-less level detection circuit, coupled with a 12AT7 vacuum tube in the gain stage makes the Pro-VLA II the ideal dynamic control device for critical audio applications.

• Internal Toroidal Transformer to Reduce Mechanical & Electrical Hum

• Mastering Quality Audio Signal Path with Tube Gain Stage • Enhanced Stereo Link Mode • Comprehensive LED Backlit VU Input/Output Level Metering • Operates at +4dBu or -10dBu Inputs & Outputs • Active Balanced XLR And 1/4-Inch Inputs & Outputs

See us at NAMM Booth 6555

For more information on any ART products including the ProVLA II, please visit

www.artproaudio.com

Contents Cover photo by Dwight Cendrowski, Ann Arbor, Mich.

FEBRUARY 2009 VOL.168 NO. 2

Features

16 Print: Music Sales Group MMR checks in with Music Sales’ Steve Wilson to discuss the company’s recent acquisitions and plans for the future.

22 Distribution: Universal Percussion Despite an economic climate that has many, if not most, struggling to find answers, Universal Percussion is enjoying success, expanding, and now distributing Remo Products.

26 Spotlight: Dave Teeple In addition to successfully founding and maintaining Port Huron Music Center, Dave Teeple has been a tireless advocate for the advancement of music education and the creation of music makers, young and old. One of the first to embrace the New Horizons program, Teeple also reaches out to the other end of the age spectrum through his High School Honors Band initiative. Dave’s integrity and commitment to giving back to the music industry make him an ideal candidate for the Music Industry Service award paying tribute to the memory of Don Johnson.

34 Merchandising: Logo Wear Logo wear is providing greater numbers of MI suppliers and retailers with a forum for enhancing brand recognition.

38 Disney’s “Let’s Play Music” The entertainment giant launches a Web site specifically geared towards educating young children about music and musical instruments, and encouraging them to play.

43 Buyer’s Guide to New Gear at NAMM Part two of our review of new and innovative products on display this January in Anaheim.

124

85 106 124 134

NAMM University Professional Development Schedule 2009 NAMM Show Exhibitor Roster Roundtable: MI Suppliers on the B&O Rental Market Print: Shredhed Shredhed, a newcomer to the world of print music, offers an innovative approach to learning material.

137 Guest Editorial: Mark Morse The owner of Morsekode, a Minneapolis-based agency specializing in marketing and advertising, discusses the importance of effective branding.

140 Retail: A Sharp Music 144 Anniversary: Crystal Hall Flutes’ 35th

Departments www.MMRmagazine.com

4 6

Editorial Upfront

123 At a Glance 146 Supplier Scene

161 Classifieds 168 Advertisers’ Index

MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2009 by Symphony Publishing, LLC, all rights reserved. Printed in USA.

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FEBRUARY 2009

StudioDock

™

Samson’s New USB Monitors. With StudioDock’s USB capability, you’ll hear incredibly clear digital audio from your computer. And the onboard iPod dock let’s you sync, charge and play your music. StudioDock. The ultimate in convenience and performance. samsontech.com/studiodock

See us at NAMM Booth 5940

StudioDock makes the perfect holiday gift for every musician on your list. ©2008 Samson. iPod not included with StudioDock. StudioDock requires iPod with dock connector. StudioDock is a registered trademark of Samson Technologies. iPod is a trademark of Apple Inc.

Editorial

Volume 168, Number 2, February 2009 PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com

Don Johnson Service Award

EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com MANAGING EDITOR Kevin M. Mitchell kmitchell@symphonypublishing.com

s readers of MMR are well aware, this past year our friend and associate Don Johnson passed away after a brief but courageous battle with cancer. Among the many tributes we received, Brian Chung, Kawai senior vice president commented, “Don was a faithful advocate for the music products industry, a man of gentle wisdom and keen insight.” This was a sentiment expressed by many, and thus the decision to honor Don’s memory with an annual Music Industry Service Award to an individual who best exemplifies the efforts to create, develop, and retain music makers. David Teeple is just such a person and we are honored to have chosen him as the recipient of the first award, which reads, “In recognition and appreciation for your outstanding advocacy and support for music education both at the community and national level.” The Port Huron Music proprietor (see page 26) launched his business career teaching guitar and working in a series of dealerships prior to opening a store in the Detroit area. His first venture ended abruptly when fire destroyed the building. He was 26 and “owed everybody money.” Teeple returned to his native Port Huron, opened another store in 1971, and since has built the full line dealership to a 13,000 square foot building with a staff of 17 (and, in the course of business, paid off all past debts). However noteworthy are the above accomplishments, we honor Dave Teeple for his longtime music advocacy that extends well beyond the brick and mortar of his retail outlet. He was one of the first dealers in the nation to undertake the establishment of a New Horizons Band, bringing seniors together for camaraderie and music participation. The movement has grown to include a big band segment, a polka combo, and a string section to the orchestra. He is also actively involved with NAMM in several of their music education programs ranging from Recreational Music Marking to their Support Music campaign. Dave has also joined the industry trade association in Washington lobbying for more support for music education. Several years ago, Port Huron Music launched a High School Honors Band to give recognition and opportunities to some of the more advanced players in the smaller schools within the Michigan market to perform with their peers. Today it’s an annual event eagerly anticipated by student musicians and the community at large. As Mary Leuhrsen, NAMM’s director of public affairs commented, “His efforts to support music education in his community echoes his belief that every child must receive the benefits of music learning as part of a complete education…he is a reliable and respected source for advocacy.” And on a final note we recall the message we received from Ward Brodt Music’s Mick Faulhaber on learning of Don’s passing: “Don and I watched the NAMM Tribute last January together and made comments on the passing of so many we both know. It never occurred to me that I would be tearing up in his memory next January.” And so will we.

“Don was a faithful advocate for the music products industry.”

ASSOCIATE EDITOR Denyce Neilson dneilson@symphonypublishing.com ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com STAFF WRITER Eliahu Sussman esussman@symphonypublishing.com ADVERTISING SALES Iris Fox ifox@symphonypublishing.com CLASSIFIED AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Andrew P. Ross aross@symphonypublishing.com Laurie Chesna lchesna@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com WEBMASTER Sanford Kearns skearns@symphonypublishing.com SYMPHONY PUBLISHING, LLC Xen Zapis • Chairman Lee Zapis • President lzapis@symphonypublishing.com Rich Bongorno • Chief Financial Officer rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com

sdavis@ symphonypublishing.com

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FEBRUARY 2009

Upfront MIAC & PAL Dates Confirmed MIAC 2009 & PAL Show, Canada’s largest music products and production technology trade show, will be held August 23-24, 2009 at the Toronto International Centre (6,900 Airport Road).

The 38th annual event will feature the country’s most extensive array of musical instruments and accessories, as well as pro audio, lighting, video, staging and software. The Show will feature many new exhibitors (Canadian, U.S., and International), business seminars for dealers on how to succeed in the new economy, numerous product specials, and demon-

strations by guest artists and high profi le musicians. MIAC 2009 & PAL Show is produced by the Music Industries Association of Canada, a national non-profit trade association with a mission to support and advance the music products and production technologies industries in Canada through advocacy, research, education, trade shows and members services. Canada’s music, sound and lighting products market is the sixth largest in the world, as well as the second largest market per capita. Information on the Show for both exhibitors and attendees may be obtained online at: www.miac.net and www.thepalshow.com.

Washburn Pianos Shuts Down Three Stores The nine-store, 56 year-old Seattle-based Washburn Piano Company is closing showrooms in Anchorage, Alaska, Seattle, and in Tucson. “I can tell you the piano business all over the U.S. is pathetic,” Ed Herman-

son, chairman of Washburn Piano Co., told the Arizona Star. The Anchorage and Seattle locations carried Kawai, Yamaha, and Samick products; Tucson carried Baldwin, Roland, and Samick products.

Music China 2009 Music China will take place October 13 – 16, 2009 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China. The show is the Asian sister to Musikmesse in Frankfurt, and the largest music industry event in the Asia-Pacific region. Music China 2008 attracted 43,238 visitors from 92 countries. Six halls were fi lled with 1,106 exhibitors from 22 countries and regions showcasing a broad mix 6 MMR

of products include traditional Chinese to western instruments, sheet music and accessories. “We had a record number of visitors and exhibitors doing business at Music China 2008 and despite the current global economic climate we are confident that our 2009 show will continue to attract those wanting to do business in the world’s biggest and fastest growing consumer marketplace,” says Evan Sha,

Canada’s Future Shop Follows Best Buy’s MI Lead Future Shop, Canada’s largest retailer and e-tailer of consumer electronics, has opened its largest store in Edmonton with a MI store within-a-store similar the model established by Best Buy in the states. For its grand opening, KISS’s Gene Simmons was on hand for autographs. The store will sell guitars, electronic keyboards, digital pianos, electronic drums, DJ equipment, and PA systems. Brand names offered include Marshall, Washburn, Line 6, Stanton, Korg, Audio-Technica, and Schecter, among others. It’ll feature practice rooms for customers to try out the instruments and starting in January, lessons. “We’ve seen the popularity of Guitar Hero and Rock Band grow with our customers,” says Moe Amirie, senior vice president of Future Shop. “The popularity of these games has really driven a greater interest in learning to play musical instruments. As a result, Future Shop is now offering an opportunity to buy instruments, and for all Canadians to shop for musical instruments online at futureshop.ca.” Future Shop has 139 stores across Canada. There was no word on if it will install other MI stores in its other locations.

deputy general manager, Messe Frankfurt Shanghai. Music China 2009 is organised jointly by the China Music Instrument Association (CMIA), INTEX Shanghai and Messe Frankfurt, runs concurrently with Prolight and Sound Shanghai, an International Exhibition for the Event and Communication Technology, AV-Production and Entertainment industries. For information, see www.musikmesse.com or email music@hongkong.messefrankfurt.com FEBRUARY 2009

SET HIMSELF APART FROM THE CROWD. While that wasn’t necessarily a good thing for his high school reputation, later, it’s what his name would be built on. Having already conquered a lamp

and jeweler’s vise in shop class, Bob was looking for his next project. of teasing from less ambitious classmates, he set out to build a guitar.

In spite During

the process, Bob took it to a local guitar shop for parts and advice. Recognizing his talent, the

the next few decades wouldn’t be

owner hired Bob fresh out

without tribulations. The shop flooded the first day.

of school. A year

A family of possums

later, Bob and fellow

took up residence.

repairman Kurt shop and started making their own

years of making guitars without

guitars. Although he no longer

making money. But through

had to worry about name-calling,

it all, Bob refused to give

NEVER ONE TO EMBRACE CONFORMITY, BOB TAYLOR HAS BEEN DESCRIBED AS A TRAILBLAZER, A PIONEER AND, AT TIMES, A GEEK. Each success paved the way for

in turn, led to the first Taylor

another. Each invention inspired

SolidBody electric – a whole

business. Although not a

something new. The Baby Taylor

new world for Taylor to explore.

good omen, the hardships

opened doors for new players.

And even though doing his own

make them stronger

The New Technology (NT) neck

thing wasn’t the popular choice

in the long run.

marked the first major innovation

back then, that’s exactly what

in acoustic guitar construction in

has made Taylor what it is today.

R ain soaked the floor of the shop on Bob and Kurt’s first day of

of those early days would

in to mainstream conventions.

over a century. And Taylor’s

That school of thinking paid

revolutionary Expression System

off. Players began to appreciate

Pickup paved the way for a

what Taylor guitars had to offer.

hybrid acoustic /electric. The T5,

See us at NAMM Booths 213 ABC

COME SEE WHAT’S NEXT IN THE TAYLOR ROOM, 213 A / B /C.

TaylorGuitars.com

When Taylor incorporated computer technology into the guitar-making process, it was considered blasphemous in the acoustic industry. Although it would take other guitar manufacturers years to catch up, one day they would recognize Bob Taylor as a visionary.

And there were many

Listug purchased the

For his second guitar, Bob Taylor built a rosewood dreadnought for a friend. Not satisfied with just the supplies readily available to him, Bob went diving for his own abalone. While other guitars can tout hand-placed inlays, few can say they were also hand-caught (and eaten).

>BY CHOOSING TO DO HIS OWN THING, BOB TAYLOR

Upfront Eastwood Guitars’ Players Lounge Eastwood Guitars recently opened the Eastwood Players Lounge in their newly renovated showroom, just northwest of Toronto, Canada. The 2,000 square foot demo space is incorporated into the company’s distribution headquarters. Eastwood artists and preferred customers alike can schedule an appointment to tryout the complete Eastwood and Airline product line of guitars and basses. The Eastwood Players Lounge features the largest collection of current

and vintage Eastwood and Airline instruments in the world. It is nicely equipped with a selection of popular high end amps and effects and offers a relaxed way to get to know all of their products. “The Players Lounge is part of our commitment to connecting with our artist and customers,” says Mike Robinson, president of the company. “Future plans are to use this space for live webcasts and interviews with Eastwood artists.”

Moody Lowers Steinway Rating to Negative Moody, a credit ratings agency, lowered its outlook for Steinway due to concerns that consumers won’t spend on big-ticket items in a deteriorating economy. The ratings agency said that while the company had a “relatively good” third quarter, the weakening capital markets and dismal job environment will likely make

consumers shy away from big purchases. “The negative outlook reflects Moody’s belief that the company’s profitability may be significantly lower than in previous years,” Kevin Cassidy, senior credit officer at Moody’s, said in a statement. But Moody’s said Steinway has “good liquidity” with over $30 million

of operating cash f low, no debt coming due until 2014, $25 million in cash and access to a $110 million secured revolving credit line. Furthermore, Moody’s doesn’t expect any financial covenant problems. There also was no change in Steinway’s loss-given-default assessment.

tive. The store is currently having a “Closing Business Sale.” For more information, visit www.guitarzoneonline.com.

Sacramento Guitar Center Suffers Fire Damage

GuitarZone Closes After five years in business, Blaine, Minnesota’s GuitarZone is set to shut its doors – and its online operations – “by the end of January, 2009,” said a company representa-

Executive Changes at Musician’s Friend Musician’s Friend welcomes Michael Schwindle as vice president of finance and Kevin Roundtree as vice president of supply chain. Roundtree, formerly vice president of logistics for parent company Guitar Center, will oversee fulfi llment and supply management. Schwindle will be working with the Guitar Center corporate fi nancial team as well as the company’s Bain Capital partners. 8 MMR

“As Musician’s Friend celebrates its 25th anniversary, we are continuing to accumulate a pool of talented individuals on our executive team,” says Musician’s Friend president and COO Craig Johnson. “Kevin’s and Michael’s resumes speak for themselves, and I look forward to working with them to bring Musician’s Friend continued success into the New Year and beyond.”

On the morning of Saturday, December 13, an amplifier that had been left on in the acoustic guitar room of the Sacramento Guitar Center started a fire, causing a three-alarm blaze and an estimated $25,000 in damage. No one was hurt, and the store was able to re-open on Monday. More than 40 firefighters quickly extinguished the blaze, and more gear was destroyed by water damage than the actual fire itself. Firefighters told the Sacramento Bee that the sprinklers did their job “a little too well” and crews couldn’t turn them off because there was a nearby water main break. FEBRUARY 2009

SYNC-A-VISION The New Way To “Watch” Your Piano

ync-A-Vision combines video with PianoDisc’s award-winning player piano system. Enjoy watching artists perform on a 20” HD flat screen as you listen to the piano play. And Sync-A-Vision does even more... ●

●

Learn to play like a professional, the easy way, with your personal in-home piano teacher who is ready when you are. Organize your entire music library. Play along “karaoke style” with professional musicians using scrolling lyrics and chord symbols. Easily find and play your favorite songs. Watch silent movies as your piano plays. ●

Create slide shows and movies with your choice of player piano music. ●

Sync-A-Vision is the perfect accessory for any acoustic piano equipped with a PianoDisc player system.

See us at NAMM Booth 204, 204A

www.PianoDisc.com — 916.567.9999 — www.SyncAVision.com

Upfront Medley Music Closes after 54 Years For over 50 years Medley Music, a full line MI store, has served the community of Bryn Mawr, Pa. On their Web site, they wrote, “After 54 years as an important landmark in the music world, Medley Music is going out

of business. It is with great humility and regret that we have arrived at this decision. But the current market climate dictates that we have no other choice.” Medley president, Gerson Rosenbloom, is also a former NAMM

Heil Opens Custom Shop Heil Sound announces that they’ve launched a custom shop to accommodate the increasing number of special requests they’ve been receiving. Some red PR 22s came from Will Smith’s wife, Jada Pinkett Smith, followed by a custom Heil Fin for Jack White, and then Pink Pearl mics benefiting the Susan B. Koman Cancer Center. It’s all inspired owner Bob Heil to open a new custom shop in its Fairview Heights, Ill. factory. In addition to those examples, Heil notes that music video producers have taken notice of the

possibilities and are asking us for custom finishes. The latest custom creation is the Camo PR 22 is part of a fund raising effort on behalf of Operation Homefront Southern California. Artists, including Joe Walsh, Toby Keith, Charlie Daniels, Ted Nugent and others, have autographed Camo PR 22s and will donate them to the charity to use for fundraising efforts.

Ultimate Support to be Distributed by Dana B. Goods Ultimate Support has announced it has struck a U.S. agreement with Dana B. Goods. Under the agreement, Dana B. Goods will distribute Ultimate Support’s “JamStands by Ultimate Support” line of stands. “Ultimate Support has an outstanding reputation for manufacturing high-qual-

ity, innovative products at an incredible price-point,” says Dale Titus, Dana B. Goods’ Marketing Communications Director. “We are very excited to be representing their JamStands line in the U.S.” “JamStands by Ultimate Support” was originally unveiled at the 2008 NAMM

chairman and has been active in the industry for decades. The outpouring of support and condolences was stunning, many of which are posted on their site. To read these and more go to www.medleynet.com.

NAMM Memoriam Tribute Each year during the NAMM trade show in January we pause to reflect on the lives of those who have past away during the year. It is our honor to continue this meaningful tradition.An outline of the program can be reviewed on-line: www.namm. org/library/articles/memoriamtribute-industry-leaders. If you have any questions please let me know. My very best, Dan Del Fiorentino NAMM Historian Phone (760) 438-8007 ext. 214 dand@namm.org Show in Anaheim, Calif. The line has expanded to include band & orchestra stands, as well as a host of accessories and add-ons. Fore more information, visit www. ultimatesupport.com or www.danabgoods.com.

Sennheiser Founder Named to CEA Hall of Fame

Sennheiser (left), with CEA President and CEO Gary Shapiro. 10 MMR

Prof. Dr. Fritz Sennheiser was inducted into the Consumer Electronics Association®(CEA) Hall of Fame for his contributions to the advancement of the consumer electronics industry. The founder of headphone and microphone manufacturer Sennheiser electronic GmbH & Co. KG was one of twelve dis-

tinguished industry leaders honored this year at the ninth annual Consumer Electronics Hall of Fame awards ceremony, held October 21, 2008 at the Four Seasons Hotel in Las Vegas. Find CEA online at www.ce.org. For more information about Sennheiser, visit www.sennheiserusa.com. FEBRUARY 2009

See us at NAMM Booth 4893

Upfront

Terry Warburton, Paul Chu, Bob Seidman at the grand opening of Warburton’s new facility earlier in 2008.

Trade Regrets: Norm Weiland Norm Weiland, former owner of GLI, a professional speaker and electronic equipment manufacturer, died on December 8th. Weiland started his career as a big band singer who performed with the likes of Jimmy Dorsey and Mal Hallett, among others. In the 1960s he worked for Billboard magazine as their national sales manager and later as a product manager for 20th Century Records. He also wrote several songs including

“All’s Well That Ends Well” and “Red White and Blue Eyes.” In the 1970’s he moved into manufacturing as the vice president of sales for Beyer Dynamic. In 1996, at the age of 76 and retired, he recorded an album called, A New Slice Of The Fortie’s. His fi nal performance was at the Scales Fina Arts Center at Wake Forest University, WinstonSalem, N.C. A memorial service will be held today at the King Moravian Church, King, N.C.

Aase (Osa) Jorgensen Longtime industry veteran, Aase (pronounced “Osa”) Jorgensen died on December 12, 2008 at her home in Granada Hills, Calif. Ms. Jorgensen, a native of Denmark, was solely responsible for developing Nova Internationals now known as Rico International’s overseas market. She formed the Nova International Domestic Sales Corporation (DISC) and a Foreign Service Corporation (FSC) while at Rico.Aase started with Nova In12 MMR

ternational in 1960, and within 8 years worked her way up in the company and became the Export Sales manager. She remained in that position from 1968 until 1997 and was responsible for export sales of about 100 countries and approximately 300 customers worldwide. Aase joined Players Music Accessories as International sales manager in January of 1999 were she was still working when she passed. Aase is survived by her only son Michael. FEBRUARY 2009

Music Sales Group Redeﬁnes its Brands, Forges New Paths for Print

“W

hat we’ve done is maintain the integrity of these publishers’ work,” Steve Wilson, executive vice president, Business Development of Music Sales, says of the many companies that have been rounded up under the Music Sales banner in recent years. “We have made a strong effort to establish different publishing brands and imprints and have them maintain their own identity.” They have had a strong start, acquiring several wellknown music publishing companies in the last few years: Boston Music, Bosworth, Wilhelm Hansen, Chester Music, Novello, and Shawnee Press, among others.

Steve Wilson

Our reps have latitude and are able to understand and work for the best solution to a retailer’s situation. It’s a delicate balance that involves both respecting the integrity of the publisher’s history, and yet introducing the content to a new generation of users. For example, for Boston Music’s catalog, they took

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their best selling method Tune A Day and “updated them for the 21st Century,” Wilson says. These releases cover string, brass, piano, guitar and drums. The new versions come with correlating performance pieces on CDs and are also available with DVDs. Also updated over the past two years is the extensive Hot Licks video library. “We took about 50 of those classic videos and updated them to DVDs,” Wilson explains. “But we didn’t just transfer them from one format to another; we updated each title to include special features such as real-time slow motion and looping - advanced features the original videos could not offer. We also remastered each title for dramatically improved video quality. There are new menus and new packaging and aggressive

pricing – all are just $24.95. These are the greats in their prime: Eric Johnson, Joe Pass, John Entwhistle, and George Benson, to name just a few –and the student is getting guitar, bass, or drum master class-level instruction.” Some of their company acquisitions aren’t as well known in the USA. European companies like Bosworth Music (Germany) and Unión Musical Ediciones (Spain) are now easier to get in the U.S. than ever before, and are included in their European Companies catalog available to dealers. One of the biggest names to be brought under the Music Sales tent is Shawnee Press. “We’ve made good strides into expanding their offerings and creating products that are terrific gift items,” Wilson says. “Mark Cabaniss, president FEBRUARY 2009

of Shawnee Press, has deftly handled all the progress and exciting new directions that Shawnee has taken.” While Shawnee was known first and foremost as a choral house, they have recently expanded into the wider market of sacred piano/vocal folios. “It’s growing. It’s a very positive area for us,” Wilson notes. In addition, Music Sales has instituted an extensive Print On Demand (P.O.D.) program with the Chester/Novello back catalog. “We don’t want old publications that have had good market appeal but might not warrant large print runs to simply disappear. Thousands of items that were previously out of print are now available again as PODs. It is great for some of these more obscure but still wonderful pieces of music.”

Trends As far as trends, Wilson has noticed an uptick in Spanish language products. While aimed primarily at Central and South America, they are selling increasingly well in the U.S. too, particularly in the Southeast, Southwest, California, and Texas. The Primer Nivel Instructional Series offers substantial book and CD combinations for instruments for individual or classroom usage. Another Spanish product is the Aprende Ya! series of 14 book and CD combinations priced specifically for those impulse budgetconscious buyers, and all retailing under $10. And, unlike other Spanish methods on the market, they didn’t just translate their English-language books, but created entirely new methods authored by naFEBRUARY 2009

tive Spanish-speaking instructors. “You need to do it right,” states Wilson. Wilson takes special pride in the company’s ability to package and market unique products. Their Guitar Deck series offers such titles as Blues Guitar Chord and Scale Deck, Acoustic Guitar Chord and Scale Deck, Rock Guitar Chord and Scale Deck, etc. These cardboard guitar neck-shaped products have illustrations that fan out and show where the fingers need to be. New acoustic and rock method decks will debut at NAMM. There’s a “First Aid” kit for electric and acoustic guitars and keyboard, too. These are metal lunchbox-style cases with strings, straps, string winder, cleaning cloth, chromatic electronic tuners, and troubleshooting DVDs. Another new series to debut at the Winter NAMM Show will be the I Can Play Music series that will be “easel-backed” books, basically creating a book that comes with a mini-music stand. Music Sales also keeps the dealer in mind. “One thing we try to focus on is really well-designed displays. We offer a deluxe floor stand rack that holds $4,000 to $5,000 worth of retail products. Then we have a three-sided DVD rack that holds 180 DVDS. Dealers can select their own assortment of products for either.”

Like several other publishers, Music Sales is also doing some serious listening. They have developed a “clean trade” policy and reduced the dollar levels and number of units that qualify for their higher discounts. “We overhauled and simplified our New Issue program, which has eliminated surplus categories – Music Sales NI program is just 12 categories and Shawnee Press just 11. It’s a very flexible program that was needed, as a lot of dealers were telling our reps that they were feeling they were getting inundated with product. As business has become much tougher, they have naturally developed stronger opinions about what they want on their floor. Our experienced

MMR 17

sales reps have latitude and are able to understand and work to come up with the best solution to a retailer’s situation.” Music Sales is also continuing their popular “Checkmate” program, which offers special once-a-month perks that a dealer can choose. One month it might be free freight, another might be extra dating or a box of the company’s best sellers free with an order. The Checkbooks will be available at NAMM.

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Product-wise, they continue to expand popular series like their “Library of” products, which is now over 40 titles, and new piano offerings include a series of six titles co-branded under the Readers Digest name – each book coming with two full performance CDs. Their Gig Bag series also continues to be one of their bestsellers. Despite all this, Wilson doesn’t want anyone to forget that they are still in the business of representing top pop music acts.

“Right now we have AC/DC’s Black Ice releasing, which is a best-selling critically acclaimed album,” he says. “And we still have the popular artists we’ve always represented, such as Bob Dylan, Paul Simon,” etc. Wilson encourages retailers to consider their many titles from Omnibus Press, their book imprint, which includes hundreds of major rock biographies. “We recently have published timely bios on Amy Winehouse, Tom Waits, and Dolly Parton, and we have great new books on U2, Bob Dylan and many gift books. “I know some retailers are reluctant to carry these coffee table books and musicians bio’s, but the cross-merchandising potential is there. With AC/DC’s Black Ice dealers can sell the Let There Be Rock AC/DC bio and the folio from the new album -- all of which helps stimulate sales for the back catalog and create increased sales. For those retailers looking to expand their offerings, situations like this are great because there are a lot of fans who want everything related to the group that they can get their hands on.”

FEBRUARY 2009

See us at NAMM Booth 7623

ADVERTORIAL

FEBRUARY 2009

News

&REEWAY Â˛ HE T R TE F ! G IN O ' E R Âą7EÂ´

NAMM Beats the Drum About Music Making in the Media Your NAMM Membership provides you with more than just access to NAMM trade shows; it also brings the power of publicity to your company. Think of NAMM as your complimentary communications department, working year-round through the media to encourage music making and grow the musical population.

Note from Joe

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NAMM News

February 2009

news, breaking industry te on the latest -da -to up . ep org ke m. MM. To tal@nam at playbackdigi published by NA al e-newsletter NAMM News is PLAYback Digit sign up for our

DISTRIBUTION

Universal Percussion Expands Now Distributes Remo Products

Others are downsizing, having less inventory, but I’ve gone the other way and beefed up on stock. It’s improved my business.

22 MMR

Somebody forgot to tell Tom Shelley that times were tough. “The phones are ringing, we’re needing to hire more people... we’ve never been so busy,” says Shelley, owner of Universal Percussion, one of the world’s largest distributors of percussion-only related products. “The whole industry overall seems negative, but here, things are going well.” He attributes Universal’s success to investing heavily into getting new products and lines — now they offer 7,000 different items to retailers. “Others are downsizing, having less inventory, but I’ve gone the other way and beefed up on stock. It’s improved my business,” he says. A lot of those items are Remo products, which Universal recently began distrib-

uting. They boast a deep stock of Remo heads, timpani heads, marching band heads, and world percussion product – a total of over 500 different items. “Remo makes great products, but sometimes retailers can wait two months to get something from them,” notes Shelley. “Almost all dealers need items quickly and we can deliver, and that has helped our business in a big way.” “Universal Percussion is well known within the industry for their expertise in percussion products,” says Brian LeVan, Remo National Sales Manager. “We are excited to be adding Universal Percussion to our group of quality distributors making Remo products available to our U.S. dealers.” FEBRUARY 2009

Shelley is understandably jazzed about the partnership with Remo, which was spurred on in part by friend and consultant Lloyd McClausland, who had been pushing the two percussion entities to enter talks for a year.

Still At His First Job Shelley graduated from High School in 1976, and opened a drum shop a week later, at the age of 18. “I had $1,000, and rented a 400-square-foot showroom,” he tells. “That was 33 years ago, so I’m still on my first job!” The drum store, where he also made drums, was founded in Struthers, Ohio. Today he calls the small town of Columbiana, Ohio “home,” where there is a collection of offices and warehouse space that totals 53,000 square feet, all built to serve around 600 retailers. Right now Shelley employs 33, most of whom are professional drummers. Included are also some high-profi le consultants like McCausland, who “retired” from Remo in 2004. Another high profi le consultant for Universal Percussion is Herb Brochstein, founder of Pro Mark. Shelley looks out his window and sees a decidedly different business than when he was a kid with a grand and a plan.

FEBRUARY 2009

“When I started, there were over 70 distributors and jobbers,” he says. “Today there just aren’t a lot of places you can get product, and that makes Lloyd McClausland, formerly with Remo and currently a consultant with Universal Percussion, with Tom for a good opporShelley, owner of Universal Percussion, visiting Remo to discuss a distribution deal. tunity for us.” The recent deal a wire snare drum that those drummers with Remo is important, but Universal looking for that vintage sound, which he Percussion continues to expand by offersays are especially popular lately. ing other MI companies’ wares, as well. “There’s also RCI, which is an inTama products including Stage Master, novative acrylic drum maker who also Road Pro, and FastClamp are, “significant supply an acrylic drum shield. This is because they don’t really have any other disgreat – it really blocks out the sound of tributors, as I’m the only one at the moment. loud drummers so sound mixers can So if you need Tama today, I’m your guy.” mix bands much easier.” Universal also Toca is also among the mix, as are the doesn’t forget about the small stuff, and top 100 best selling items that Kaman offers. they carry all brands of drum sticks and Sabian cymbals are found in Universal’s all accessories, which he points out, recatalog, as are Hamilton stands and Wuhan ally help out in a down economy. cymbals. Another line I’ve added recently is Cannon Drums Evans, and we have an in-depth inventory Universal Percussion also offers its of Rock Shot heads and their school and own line of percussion, called Cannon. marching band heads. D’Addario is also a “Cannon toms made here in Ohio and supplier, and we carry their HQ pads and imported birch shells. We just introduced PureSound Percussion.” PureSound makes

MMR 23

new three and five piece junior and full size sets under the JAMM by Cannon brand. They feature longer arms, tall snare stands, and hi hat stands so the six year old can start on it but then adjust it and use it until he or she is 12.” They also have a full size Club 20, Fusion Club 22, and Rock Fusion Maple. Shelley, who has been building drums since the beginning and estimates he’s built over 5,000 over the years, builds these products in his facility. “We make them as customers order them, and we can make our toms with any kind of lug, hoop, and die cast. It’s a ‘Subway Sandwich’ approach – you tell us what you want and what you want on it, and we make it.” There’s also a complete line of Cannon accessories including a new marching band segment. This includes black slings, angle reduction bars, knee rest, rim savors, marching wrench, and more. Universal just introduced Beato Elite bags, of which they are the exclusive distributor for. Designed by Fred Beato, they have extra thick padding for drums, stands, hardware, cymbals, and sticks. Universal Percussion is tuned into the needs of the retailer, which lately means stocking less inventory in general thus

Something for Everyone

relying on the ability of a distributor to replenish quickly. “We built our business on service, and offer same day shipping on orders received by 4:00 p.m.,” he says. “We can store and ship a little at a time to give you more sales space, and drop ship an order to a school or directly to a customer.” A lot of his success he attributes to advertising. “One of the best things we’ve

done is an MMR e-blast,” he says. It really gets the word out in a big way. We visit key accounts all the time, but by also doing this, I reach 5,000 dealers. It’s effective and affordable and really working for us.” Otherwise, he’s just keeping up with it all. “I want to be a one stop shop for anyone with a drum store or a drum department.”

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SPOTLIGHT: DAVE TEEPLE

Don Johnson Music Industry Service Award:

DAVE TEEPLE of Port Huron Music “Y

ou could not have found a better choice than Dave Teeple for this inaugural award honoring Don Johnson,” declares Denny Senseney, formerly of Senseney Music, who has known Teeple for years. “Dave has not only been a trusted and valuable partner to the school music programs he serves, he exemplifies the highest forms of integrity Don valued throughout his life. Through our association with Dave Teeple, many of us have learned what it means to be a true leader in service to others and to our industry.”

26 MMR

FEBRUARY 2009

Photograph by Dwight Cendrowski

I’m convinced music can make a difference. Until someone proves me wrong, I’m going to wave my banner and keep trying.

FEBRUARY 2009

MMR 27

Because he believes so deeply about the importance and beneﬁts of music education, he is a reliable and respected source for advocacy.

Some of the Port Huron Music Center staff.

MMR has established an annual Don Johnson Music Service award to honor those in the industry who go above and beyond making an honorable living to having an authentic impact on their community and industry. Teeple of Port Huron Music is an obvious choice – a man who has tirelessly advocated the benefits of music making, held leadership positions within the industry, and has enriched the lives of thousands by bringing music into their world. The award, presented at NAMM, reads: “In recognition and appreciation for your outstanding advocacy and support for music education both at the community and national level.” “Don was our editor for 25 years, loved the industry and its people, and was a strong supporter of music education,” says MMR publisher Sid Davis. “ In our conversations with vendors, retailers and the NAMM community, we found that David Teeple’s efforts and advocacy to be exemplary in supporting so many music programs.”

The Retailer Teeple was born in Port Huron, and in high school, much to his chagrin, got the lead in an operetta at the coaxing of his mother and the music teacher. By 1962 he was singing with a local rock group when the guitarist, who was also worked at a local music store, asked him to take on some students. That Teeple didn’t really play guitar didn’t seem to a problem. “My guitarist said he’d keep me one lesson ahead of the students!” he laughs. He got good fast and soon had 55 students a week. But that wasn’t all that was 28 MMR

keeping him busy at the store. “I sold a ton of guitars,” he says. He would then go to work for Grinnell, a large chain of music stores that held dominance in the industry during the 1970s. “They had a Hammond organ franchise and were a big Conn dealer. They had stores all over the midwest just when having music stores in malls was becoming a trend.” Next stop in Dave’s career was A&G Central Music, a music store that specialized in band instruments. Run by Al Kriewal and his cousin George Welder, Teeple went on the road during the school year visiting band directors and in the summer, was schooled by the two veterans in the art of instrument repair. The owners appreciated Teeple’s skills and work ethic so much they actually encouraged him to go out on his own. He and his wife Barbara opened their first shop in the Detroit area. But their first foray into MI retail would not go well: 10 months after opening there was a fire at the store and the Teeples lost everything. “I didn’t have insurance – didn’t even know what it was,” he adds. “There I was, 26 years old, and I owed everybody money. But I told all the suppliers that they would get every cent back.” A return to his hometown would be the next move. A pair of band director friends encouraged Teeple to return to Port Huron and set up shop there. So in 1971, with the help of a brother-in-law, a $100 a month in rent on a small shop, patient suppliers, and a bit of nerve, Port Huron Music was founded. Teeple would hit the road visiting schools during the day while wife Barb FEBRUARY 2009

worked the cash register and handled the books. “She worked for nothing for the first seven years, because it took us that long to pay everyone off from the fire But I put my head on the pillow every night feeling good,” he says. His suppliers did get paid back, something he admits benefited him and raised his reputation. “To this day a lot of them know they can trust us.” From the beginning, Port Huron Music was a full line store. A decade later they outgrew their original outlet, and continued to expand. Today they have 13,000 square feet of store and employ 17 people. As for Teeple he is still out on the road visiting schools. Even the current tough times haven’t phased him: “I haven’t missed any meals, and we’re very active in recruiting [music makers],” he says. Mostly Dave sees himself as an educator – not just to individual new players, but also to the community. And he’s particularly good at putting it all into perspective: “I played sports my whole life, and I have friends who are coaches, but I tell them: ‘You don’t really understand teamwork like we in music do.’” Teeple explains

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that in a football game, if the quarterback isn’t doing well, you bring him out of the game and send in a replacement. But go to a lot of school band concerts and you’ll never see a band director call a clarinet player out in the middle of a concert and scream, “I told you three times that it’s an E-flat during that passage – you’re benched for the rest of concert!” “Every kid is dependent on everyone else,” he notes.

The Advocate When asked what inspired him to advocate for music, Teeple pauses, and then returns to his unintended lead roll in that high school operetta. “That was kind of cool,” he says of that experience. “And since then I’ve always thought that we were put on this earth to get along and appreciate each other. I believe that if you can take a kid from any culture, religion, or education background, and get them to sing notes with others, play notes with others, teach then to work together through music, a lot of the prejudices would go away. We can take kids from around the world and teach them to play in an orchestra

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or a choir, and get them to work together. I’m convinced music can make a difference. Until someone proves me wrong, I’m going to wave my banner and keep trying. “I read something a long time ago that goes, if not you than who? If not now, when?” One of Teeple’s greatest successes was the New Horizons program – an initiative

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MMR 29

?`j gXjj`fe ]fi dlj`Z# jkl[\ekj# Xe[ \[lZXkfij `j k_\ [i`m\i ]fi _`j Ylj`e\jj% to provide entry points to music making for adults, including those with little or no musical background (www.newhorizonsmusic.org) â&#x20AC;&#x201D; which he saw great potential for from the very beginning. One of the first to implement the program in the country, he got community leaders and members involved, and plenty of media attention to fuel the fire. â&#x20AC;&#x153;The funny thing is that only six people came to the first rehearsal, but a

woman reporter from the local newspaper came and wrote an article about it,â&#x20AC;? he tells. â&#x20AC;&#x153;Then that story got picked up by the Associated Press! All these other dealers wanted me to mail them information on it and after a while, I handed off that part to NAMM.â&#x20AC;? As for his program, â&#x20AC;&#x153;weâ&#x20AC;&#x2122;ve had great support from the group because theyâ&#x20AC;&#x2122;ve had a great time. We donâ&#x20AC;&#x2122;t just rehearse â&#x20AC;&#x201C; we also have a Christmas party and a summer

picnic, things like that.â&#x20AC;? Itâ&#x20AC;&#x2122;s blossomed beyond his wildest imagination: In addition to performing in the concert band, some members splintered off and also formed a 20-piece big band. Another group added a Polka combo to the mix. â&#x20AC;&#x153;And now we have an orchestra with strings â&#x20AC;Ś weâ&#x20AC;&#x2122;ve chuckled and said if we were willing to open the shop late every single night, people would come here to play music every single night.â&#x20AC;?

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The group has played at nursing homes and community events and in addition to having fun and spreading the joy of music, has received a lot of press and community good will. “Mostly though it’s a chance for us to get up and talk about why music is important,” he says. “A couple of times a year we get asked to guest on a radio program, and we always look for those opportunities.” Another initiative with roots going back two decades is Teeple’s High School Honors Band program, which he started to give opportunities to the better players in the smaller schools to perform with their musical peers. Good literature and guest soloists were involved, but not the expectation that it would be such a hit. Today it’s an annual event that garners big audiences and very satisfied kids. “You just have to look for opportunities that exist – NAMM is good at that.” There’s certainly a mutual respect between Teeple and the organization. He gives high marks to Mary Luehrsen and Joe Lamond especially. “They provide great material to the retailers, and I use it all the time.”

FEBRUARY 2009

Port Huron’s repair technicians.

The Honoree “Dave Teeple’s effort to support music education in his community echoes his belief that every child must receive the benefits of music learning as part of a complete education,” says Luehrsen, NAMM’s director of public affairs and government relations. “He works closely with local and regional school adminis-

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trators, school board members, parents and teachers as a cheerleader for the importance for music for every child. Because he believes so deeply about the benefits of music education, he is a reliable and respected source for advocacy.” Teeple repeated that it was an honor to receive this award, citing Don Johnson’s support of those advocating music through

MMR 31

the years. “When I was on the board of the National Association of School Music Dealers, then later president, Don was always helpful. He was like, ‘what do you need?’ He had a passion for the business and you could tell it by reading his editorials.” He adds that he was “absolutely shocked” when he heard the news of the honor. Those who know him well and have seen his work were not so shocked. “From the first time I met Dave, he came across as a very straight forward and honest businessman, with a real care for his customers,” says Yamaha’s Rick Young, who earlier in his career was a Yamaha district manager in Teeple’s territory. “As I have had the opportunity to get to know and work with him over the last 20 years, I have seen so much more. His passion for music, students, and educators is the driver for his business. Sometimes when I am talking with him it seems as though his business is secondary to his care for music education and all of those who are involved in teaching our children.” “Dave Teeple is probably the most sincere, honest music dealer and individual that I’ve known,” says Roger White of Whitehouse Music. “He’s a hard working

32 MMR

fellow and a caring person, and not just in the music industry. He dearly loves his job, loves music education, and wants everyone involved and not just for his own mercenary gain, but for the kids. He knows what it will do for us. He’s stood up for us. He’s been in Washington, stood up for our cause … “Dave goes outside the box, and tries to improve music education throughout the country,” White adds. “He absolutely has made a difference. He is a shining light to show us how to be a music educator, and again not just for our own wallets but also for the children involved. You couldn’t have picked a better one to receive this award.” Luehrsen: “Dave is an example of a true music education advocate who relentlessly pursues the opportunity for ev-

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ery child, and every person to have access to music education.” At one point during the conversation with Teeple, it was noted that many of his peers have retired. “Yeah, my wife asked if I thought about retiring,” he says. “Maybe I’ll slow down a bit, but it’s still kind of fun. When we go recruit kids in band, and fi nd the instrument that fits a child and see their eyes light up when they make their first sound from it, I think I can do this forever.”

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MERCHANDISING

Logo Wear: MI Companies and Retailers Exploit Fashion for Brand Recognition

or MI companies and retailers, logo wear has become a key element in the growth of business. As MMR found out, it’s not so much about the products themselves turning a profit; it’s about logo wear ultimately leading to profits through heightened brand recognition. As brand competition grows, so do the logo wear product lines.

MI Suppliers “Ernie Ball has been selling logo wear since the early 1970s. But custom design and promotional materials have been part of Ernie Ball’s philosophy for the 45 plus years that we have been in business. It all started out with Ernie the Eagle, which was co-created by Ernie Ball and Roland Crump, Ernie’s long-time friend and long-time Walt Disney imagineer. “Our logo wear really took on a life of its own in the mid 1990s when company CEO Sterling Ball started working closely with our in house art department on our full line of clothing, which culminated into winning numerous art and design awards. “While our logo wear has been a huge success and definitely has taken on a life of its own over the 34 MMR

years, we really don’t measure that success with a dollar amount, per se. We’ve taken our modern designs and used them as a grass roots marketing effort. Whether the t-shirts are being used as prizes on the Vans Warped Tour, giveaways at our signature artists clinics, or being displayed and sold on the shelves of our trusted music retailers, the bottom line is that the Ernie Ball brand is getting out to the masses. The cool thing is that I have personally had multiple customers approach me that have gotten introduced to the Ernie Ball brand by seeing a friend or family member wearing one of our t-shirts. That’s when you know logo-wear is truly working. “We haven’t done any major marketing of logo

wear as far as the traditional sense goes. However, logo wear does play a major role in our grass roots marketing efforts, which have always played a key part in our overall marketing philosophies. “We have always tried to convey the ‘young at heart’ image that this company has been built on, whether it’s through traditional advertising, teaming up with nationwide concert tours, or putting on our annual Battle of The Bands competition. Our logo wear is no different. We definitely don’t follow the mold here at Ernie Ball, and I think that musicians as well as dealers gravitate towards original and creative designs that appeal to the masses.” Kevin Scoles Artist Relations Ernie Ball FEBRUARY 2009

“We began selling logo wear in 1975 by mail order. Now we direct market with catalogs to both consumers and dealers. We also market through the Martin Owner’s Club and we sell all of our logo wear at our factory gift shop, ‘The 1833 Shop.’ Dealers are invited to stock logo wear for resale in their stores. We consider logo wear to be free walking advertising—better than free actually, since customers are willing to pay for our logo wear. Our primary product, of course, is the Martin guitar.” Dick Boak Director of Artist and Limited Editions Martin Guitar

“After a couple of forays into the wearables business during the early ’90s, Fender began selling clothing and collectibles to authorized Fender dealers in 1998 and ventured online in 2001. Due to overwhelming demand both from dealers and online customers, Fender expanded by licensing clothing and collectibles to be sold in broader retail markets. Fender has licensed wearables to dress musicians and music enthusiasts from head to toe. Men’s and women’s shirts, hats, shoes,

“In 1983, around the launch of the Sabian brand, we began selling logo wear. As a new company entering an arena dominated by two heavily brand competitors, it was imperative we promote our name as quickly and widely as possible. A substantial portion of Sabian clothing is utilized in special promotions

FEBRUARY 2009

jeans, belts, wallets, jewelry, timepieces, and more can be found in department stores such as Dillard’s and Nordstrom, fine clothing boutiques, and of course authorized Fender dealers. Fender has made it a clear goal to broaden its brand affinity by expanding into new and innovative markets, including the fashion industry. Our target market is everyone, from the cradle to the grave, from the young, to the young at heart, no matter what gender, race, religion, or instrument

and artist relations, as well as retail sales. Profit as such isn’t our primary criterion. Instead we look to profit from the name recognition achieved through the widespread wearing of our clothing. The profit percentage is in the single-digits, which is fi ne because we’re a cymbal company, not a clothing company, and the effectiveness of the clothing helps build our core profit base. In the past, logo wear has primarily been about achieving greater name recognition. In the future our expectation will be more specific, more aligned with key messaging and supporting the Sabian image as the ‘modern, innovative cymbal brand, with traditional roots.’

“Zildjian has been selling logo wear well over 20 years. Logo wear has represented a relatively small percentage of our sales – under two percent so far. Initially, our target demographic was young drummers. However, we are expanding our target to include anyone interested in music, which obviously expands the demographic quite a bit. We have primarily marketed our logo wear through catalogues and on our Web site. But, we are starting to develop a more aggressive approach using different mediums, to reach a larger market. Our logo wear has been an extension of the brand equity that we have within the music industry and not just with drummers.” Bob DeLorenzo Vice President Business Development Avedis Zildjian Co.

they play, or dream of playing; there’s something for everyone who loves and lives the rock-n-roll lifestyle.” Jason Farrell Public Relations Manager Fender Musical Instruments Corp.

“Though the goods have been consistently present in our annual catalog publications and on our Web site, beyond that our marketing of logo wear has not been aggressive, simply because interest in the product is generally driven by a player’s passion to wear the brand he or she plays. Though our target market is generally the younger rockers, targeting is something we have not actively pursued in any real form aside from the focus of our range of goods. That said, our range has a bit of something for everyone, from the rock-oriented Chad Smith and Mike Portnoy Signature t-shirts to the classic Polo and golf shirts.”

Wayne Blanchard Senior Marketing Manager Sabian MMR 35

“Hoshino has been selling logo wear and accessories since the early to mid ‘80s. While much of our logo wear is designed for younger players and fans, we have designs that encompass the wide base of players and enthusiasts that purchase our Ibanez and Tama product lines. “I can’t say as to the hard numbers of position and profitability of apparel versus our main product lines. I will say this: unlike musical instruments, musical instrument t-shirts require less warehouse space, less personnel, less complicated packing, no repair department whatsoever, and far less time studying and endlessly explaining a lit-

any of specs, and you can respond a lot faster to trend shifts. In other words, apparel offers us the same advantages that our dealers have in stocking and selling it. “In retail, when it comes to the poor, long suffering, non-playing gift buyer they may not know what particular instrument the person they are buying the gift for plays but they can probably guess the size of their clothing. You may not make the big sale, but you will make a sale. So, when it comes to logo apparel and accessories, what’s not to love?” Paul Specht Communications Department Hoshino USA, Inc.

“Technically, D’Addario only started selling logo wear in the last two years through our Shopatron partner site. Prior to that, our logo wear was available through our Player’s Points consumer rewards program. This program was started in the ‘90s with the purpose of encouraging players to recycle their packaging. Players would collect the packages, earn the points as indicated on the package, send in the packages to our Players Points program and receive a shirt, hat, or whatever logo wear product they chose from our catalog. D’Addario would then recycle the packages. “We expanded the Player’s Points programs to all our brands over the last 10 years. So now drummers, woodwind

players, bowed instrument players, guitarists, bassists, and others can collect points for Player’s Points items on any product they purchase. We have marketed our logo wear through the Player’s Points program, on every package, on every brand through points, and also on our Web sites. Similarly, we have also done additional marketing for the program inside the string inserts. These displays have shown the different items available and educated players on the recycling goal of the program. The logo wear has helped build our brand loyalty while allowing players to ‘show their colors’ with our items. By allowing players to accumulate points it has driven them back to our product again and again.

Also, we have gained players who have a brand loyalty due to the ‘green’ nature of the program. Our logo wear is targeted at all players. With its role within the Player’s Points program we reach all demographics and all players for all the instruments we represent through our seven brands. There are variations in the designs on our logo wear that might speak more to one crowd versus another but all in all, all players are welcome.” Angela Magliocca Marketing Specialist D’Addario & Company

we pack it in as best we can. We are looking at companies like Hot Topic for ideas on the best way to merch the product. This year we have added a lot more SKUs

than ever before, so we will see how things are at the end of the season in terms of what will and what will not stay on for next year. The buyers for these products are as diverse as the shirts themselves. We try to include several sizes in all shirts so as not to exclude any potential customer or sale. Turn is low, but profit is high, so it kind of evens out.” Sammy Ash Owner Sam Ash Music

MI Retailers

“Sam Ash Music has been selling both Sam Ash and manufacturer logo wear for a long time now. We have since expanded to artists and generics, like the ‘Got Music’ shirts. The best selling shirts tend to be the drum shirts like Zildjian and Sabian, but they all move at a decent rate. Hats are not big sellers, but we stock them, too. Since no two Sam Ash Music Stores are exactly alike, no two displays are, either. We try to give a decent amount of space, but some of the stores can only afford a few square feet so 36 MMR

“Gretschgear has introduced a variety of apparel and collectible merchandise in honor of The Gretsch Company’s 125th Anniversary. This year has been fi lled with many special and exciting events that celebrate the company. Along with commemorative 125th anniversary merchandise, additional items include Gretsch logo t-shirts, polo shirts, dress shirts, hats, posters, pins, patches, books, catalogs, and other collectibles. Gretschgear distributes official Gretsch brand apparel, accessories, and collectibles as well as the popular brands: Bigsby Vibratos, and Leedy Drums.” Terry Dennis President Evercast Marketing

FEBRUARY 2009

“In terms of logo wear, our stores do carry a variety of Music Go Round tshirts. We display them for sale, place an “Only $10!” sign to add value, and then typically throw them in for free on a big sale or when we want to please a customer. We also use our logo shirts during events like grand openings, anniversary sales, and “Rocktoberfest” core events. We have also done specials

during the holidays with hooded sweatshirts, when a customer either spent $100 or sold us $50 in gear. That promotion turned over 1,000 sweatshirts in our system. We may to do it again in the future, depending on the cost of the product. “The bottom line for us is if it is something to wear, we only want our brand on it in our stores. We stopped carrying other logo wear a few years back. There was lit-

“We sell our own privately branded logo wear. We have gig bags, guitar straps, drumstick bags, pick holder key rings, and t-shirts. The gig bags are our bestsellers and then the guitar straps. The smaller items and t-shirts are hit and miss. A lot of the kids around here bring their guitars to school so it’s great advertising for us. Students buy most of our logo wear. I think the other

stores in town are getting sick of seeing my gig bags in their stores for lessons. We do lessons, but only about 80-100 students as we are limited on space. I always display the shirts and guitar straps on the wall next to our lesson rooms, and the rest of the items are prominently displayed near the front counter.” John Kenny Manager Faultline Music

tle to no interest in the products. We had great displays, great signage, and our customers even told us so. But we just couldn’t move them.” Tim Kletti Director Music Go Round

“We sell logo wear from our manufacturers, such as Fender, GHS, Dean, Markley, G&L, Sabine, and Zildjian. We plan on bringing in our own logo wear, but have not yet put it on our racks. Logo wear makes up a small part of our overall sales, but some things are good sellers, Zildjian t-shirts, mouse pads, and water bottles. We display t-shirts and caps on a clothing rack. We hang the other items on our walls. We sell most of our logo wear to students and some to working musicians who like to wear it on stage.” Bill Melanson General Manager Northstar Music Center Plaistow, N.H.

Independent Thought. “ACCESS has it all—the quality’s there, the price is there, the proﬁt’s there. Our customers recognize the difference and the sales exclusivity is a competitve advantage. If you’re an independent dealer, you need ACCESS bags and cases.” Dan Clopton, Hames Music Gaffney, SC

FEBRUARY 2009

See us at NAMM Booth 4697

Call For Free Prot Checkup! MMR 37

Disney Launches

“Let’s Play Music” Site Playhouse Disney characters teach young kids about music, and parents will have access to information on getting involved

n an unprecedented move, entertainment giant Disney has launched a new Playhouse Disney Web site that aims to not only be fun, but also teach children about music and musical instruments, and encourage them to play. The site will feature an “Ask the Experts” section for adults where a group of MI industry associates will answer questions on topics of how to pick an instrument, where to get one, how to decide which instrument is right for a particular child, and more.

38 MMR

The development has far-reaching effect for those interested in the promotion of music making. In September, Forbes ranked Disney.com as the number one kids entertainment and family destination on the Web, and it’s a site that continues to break records in “time spent online.” In August alone, the related sites scored more than 32.3 million unique visitors according to comScore Media Metrix. The Playhouse Disney Channel, whose popular characters are featured teaching music on the site, is extremely popular with two to five year olds and their parents. “Mickey Mouse Clubhouse” and “Handy Manny” are consistently ranked FEBRUARY 2009

MTNA is honored to be a part of this important music education resource. Joe Lamond

among the top ten for that demographic. That they are now teaching elements of music making will likely have a positive effect on growing the MI market. MMR’s managing editor, Kevin Mitchell, was writer/consultant to the project. The site is at www.playhousedisney.com/letsplaymusic. With this new Playhouse Disney site, in addition to Manny and Mickey, preschoolers will learn from Winnie the Pooh, Little Einsteins, and the Imagination Movers. Most important to the MI industry as a whole is that there is a section on the site called “For Grown-ups” which contains a glossary of musical terms; additional music-related activities; an in-depth and expansive listening list; and the “ask the experts” section. The experts include Jessica Anne Baron (Guitars In the Classrooms); Dr. Lynn Brinckmeyer (National Association for Music Education); Tish Ciravolo (Daisy Rock Guitars); Dr. Gary Ingle (Music Teachers National Association); Dr. Gayle Kowalchyk (music book author, editor, and clinician); Joe Lamond (president of the National Association

of Music Merchants); Mitch Newman (violinist for Los Angeles Philharmonic); and Scott Summerhays (National Association of School Music Dealers). Bios and photos of the experts are included with their answers, and this portion of the site has already been expanded and will allow parents to write in with additional questions that will be answered by experts. “NAMM and its members applaud Disney for creating this fun, child-andfamily-centered music Web site,” says Lamond. “The proven benefits of music are boundless, and the Web site invites children, parents, grandparents, and teachers to explore music and music making. It supports the reality that everyone is musical and can make music.” The launch of this extensive site shows that Playhouse Disney feels that music is an important focus of the brand. Also unique and important is that the site was designed for both child and grownup to participate. While Web sites for young children exist now, the vast majority of those are passive – they ask a child to watch a music video, listen to a song, or at best, sing along with a bouncing ball.

Dr. Gayle Kowalchyk

Dr. Lynn Brinckmeyer

FEBRUARY 2009

Jessica Anne Baron

Scott Summerhays

The new Playhouse Disney site encourages participation and active listening. For the children, the sections include: Listen games. These teach high and • low notes, music of different cultures, and explain the emotional elements of music. Play games. One teaches note se• quences, another allows for pairing visuals with music, and another allows for the discovery of rhythms and ordinary sounds. Create games. In this section, kids • get to create rhythms and sound, make their own melodies, and encourage them to compose. While these are “games” in the sense that they are fun, the activities have real depth. In the Handy Mandy game, there is a real choir with real voices, and real instruments are used throughout the site, reinforcing exposure to quality music and performances. A multi-ethnic multistyle approach was taken, so in addition to an emphasis on classical music, the site teaches about jazz and world music, too. The site for the “grown ups” and parents fulfills Playhouse’s dedication to helping

Tish Ciravolo

Dr. Gary Ingle MMR 39

parents engage their kids and music and offers plenty of tools to do it as well. The questions and answers by the panel of experts in particular take the mystery out of getting an instrument into the hands of a child. “I am pleased that Disney is exposing kids and parents to the magical world of music making,” Ciravolo says. “Their Playhouse site offers some great resources, advice, and games to keep parents educated while kids have fun learning to play. I’m proud that Daisy Rock could be a part of it.” “MTNA is honored to be a part of this important music education resource,”

Sample Questions for Parents on Disney’s “Let’s Play Music” Site Is it expensive to learn an instrument? Learning an instrument need not be expensive! It is important that you get a good quality instrument and find quality instruction, but there are many different ways for your child to be involved with music at a nominal cost. For example, children who want to learn a wind instrument can begin on recorder, a very inexpensive, easy-toplay instrument that is virtually unbreakable. Those who want to play the drums can start learning on a practice pad, which is much less expensive than a whole drum set. There are fractional-sized string instruments and guitars made for young children that are usually not as expensive as adult-size models. Small-group lessons are often much more fun for the child, and much less expensive as well. Your local school music retailer will have a number of options for you, so that the cost does not have to be an obstacle in your child’s adventure in music. –Scott Summerhays, NASMD president and president of Summerhays Music, Salt Lake City Should I pick the instrument my child plays, or should she? Parents should expose their children to many opportunities and 40 MMR

FEBRUARY 2009

See us at NAMM Booth 4834

See us at NAMM Booth 3120

Buyer’s Guide to New Gear MMR takes a look at new products to check out at the 2009 Winter NAMM show in Anaheim. FRETTED Ambrosonics’ Pickguards with Technology System

Guitar Facelifts

Guitars outfitted with the Pickguards with Technology™ system feature a built-in high quality stereo headphone amplifier, 24 BIT signal processing preamp, some 45 different DSP sounds, and the ability to record instantly with the onboard MP3 recording, playback and USB file transfer capabilities of the system. Unlimited overdubs are possible using a laptop and Windows Media Player. Amrobsonics, LLC custom high-end MP3 Recording guitars made from swamp ash with quilted maple tops retail at the $3,595 level. Pickguards with Technology systems are sold at the OEM level with an after market upgrade retail package to be announced in the future. www.ambrosonics.com

Two new designs to fit the Pacifica 112V and three for Pacifica 012 and 112J guitar body shapes join the existing range of Facelifts for Fender Stratocasters and Telecasters. Facelifts are removable and reusable laminated vinyl overlays for guitar bodies, developed to change the appearance of any guitar. Facelift is coated in low tack adhesive that leaves no residue. MAP is $29.99. www.guitarfacelift.com NAMM Exhibit #1317

B.C. Rich’s Double Neck Bich The new Double Neck Bich features standard double neck 6/12 configuration with neck-through construction, Grover Super Rotomatic tuners, B.C. Rich custom quad bridge, 24 jumbo frets and a 24 5/8” scale length. This guitar also features Rockfield Mafia humbuckers. Be-

sides having a toggle switch for either six or 12 string neck position, the controls on this guitar, when in six string position are two-volume, one-tone, one-three way selector for choice of pickup, two-mini toggle switches for bridge and neck pickup coil tapping, one mini reverse phase,

Composite Acoustics’ New 12 String Composite Acoustics’ 12 String acoustic guitar comes standard with the LR Baggs Stage Pro pick-up with built in FEBRUARY 2009

electronic tuner and is available in a high gloss fi nish in Red, Blue or Charcoal The retail price is $3198.

and one Veritone knob. While in the 12 string position, the Double Neck Bich features two-volume, one-tone and onethree way toggle switch for pickup selection. The retail price is $1,000. www.bcrich.com NAMM Exhibit #4884

www.compositeacoustics.com NAMM Exhibit #1514

MMR 43

Buyer’s Guide to New Gear

D’Alegria Basses D’Alegria basses are hand-made in Rio de Janeiro. D’Alegria uses certified Brazilian woods, along with custom wound pick-

ups, and the Tone Chaser pre-amp. The bass can be built to specifications in four, five, six, and seven string models.

www.dalegria.com NAMM Exhibit 5598

tom voiced speakers by Italian B&C and Jensen speaker manufacturers. The Imperium Series consists of two amp heads, the Imperium H -150, the Imperium H - 50 and a combo model the Imperium C - 50. Two Imperium speaker cabs, the Vintage 412 and 212 are to be used with H-150, and H-50. The Imperium H-150 has three switchable power operation settings - 150w, 25w and 11w. All switch buttons as well as the volume,

gain and EQ control knobs are illuminated with LED’s to allow the user to easily see their settings in either dim or brightly lit stages. There are also four 9v DC jacks to provide power to the outboard effect pedals. The cabs also feature a built in, detachable boom mike stand. The Brutus, 6v6 and Dragon Series amps feature Class A circuitry and channel switching. www.fbtusa.net NAMM Exhibit #4568

FBT Guitar Amps FBT has teamed up with guitar amp designer Guglielmo Cicognani to produce a new line up of guitar and bass amplifiers. The guitar amps, Imperium, Brutus, Dragon, and 6V6 Series, feature Class A and Class AB all tube circuitry. The INDY bass guitar amps feature Hybrid circuitry-a Class A tube driven preamp coupled to a Class D power amplifier. Each series has both combo and separate head and cab models, and the speaker cabs feature cus-

Hughes & Kettner TriAmp’s MIDI Module The TriAmp MK II features six channels and three independent amp sections. The MSM-1 MIDI interface serves to integrate the TriAmp into every MIDI setup and switch its features via a MIDI

footboard. Now the TriAmp MK II ships with the MSM-1 built in at no extra charge. www.hughes-and-kettner.com NAMM Exhibit #6555

Wholesalers of:

Juzek Stringed Instruments Bows Cases Strings Accessories

P.O. BOX 1415 STOWE, VT 05672 1.866.846.5461

44 MMR

sales@metmusic.com See us at NAMM Booth 3110

FEBRUARY 2009

Band & Orchestral Instrument Line of the Year: JUPITER

Dealer Support: JUPITER Overall Excellence: MAPEX

MMR Dealer’s Choice Awards, 2008

Music Inc. Supplier Excellence Awards, 2008

Band Instrument Line of the Year: JUPITER Percussion Line of the Year: MAPEX

Overall Supplier Excellence: JUPITER Customer Service: MAPEX

MMR Dealer’s Choice Awards, 2007

Music Inc. Supplier Excellence Awards, 2007

Snare Drum of the Year: MAPEX

Companies to Watch: JUPITER

Drum Magazine Readers’ Poll, 2008

NAMM’s Best in Show Awards, 2008

SEE US AT NAMM BOOTH 4800/4808 www.jupitermusic.com • www.mapexdrums.com

Modtone Tuner

The Martin 00-18S John Mellencamp Signature Edition features solid tonewoods-back and sides of quilted mahogany and a top of Carpathian spruce. The Old Style 18 rosette is matched by five layers of alternating black and white purfling around the top. Tortoise-color binding protect the top and back edges, and is matched by a tortoise-color end piece. In keeping with its vintage design, there is no pick guard. The Madagascar rosewood headplate bears the traditional (for a slotted headstock) small old style Martin decal. The black ebony fingerboard has Doppler (decreasing in size) abalone pearl dots at the 5th, 7th and 9th frets, leading to John Mellencamp’s signature inlaid in mother of pearl between the 19th and 20th frets. A black ebony pyramid bridge, black ebony bridge pins and endpin, a black ebony heel cap, bone nut and saddle, and aging toner on the top complete the 00-18S John Mellencamp Signature Edition’s vintage-inspired design. Each Martin 00-18S John Mellencamp Signature Edition guitar bears an interior label personally signed by John Mellencamp and numbered in sequence. The OM-28 Chris Hillman Custom Edition features “C.F. Martin” at the top of the headplate and is inlaid in abalone pearl, as are the Style 45 snowflake position markers on the black ebony fingerboard that lead to Hillman’s signature between the 19th and 20th frets. The tortoise color body, neck, and headstock binding, heelcap and endpiece are all (with the exception of the herringbone encircled top) accented with black/white purfling or inlay. The Adirondack spruce top is matched to scalloped Adirondack spruce braces, and the back and sides are East Indian rosewood. The low profile 1¾-inch (at the nut) neck is carved from genuine mahogany. The guitar comes with a Geibstyle hardshell case, each guitar bears an interior label signed by Chris Hillman and numbered in sequence. www.martinguitar.com NAMM Exhibit #5454

The MT-CT Chromatic floor tuner features a die cast steel housing, aircraft grade switch and jacks, variable pitch, flat tuning, bypass, mute switch, and a five year warranty. The MT-CT also has a display that is easy to read. Suggested list price is $99.95. www.modtone-effects.com

Revival Jumbo The RJ-300 features a jumbo cutaway body style, an all solid Engleman spruce top, all solid mahogany back and sides, satin finish, ebony fingerboard, and Gotoh Tuners. www.majormusicmusicsuppply.com NAMM Exhibit #1521 FEBRUARY 2009

Innovation to the First Power The New Antigua® A596 Black Nickel PowerBell® Baritone Saxophone After 5 years of extensive research and development, Antigua has crafted a revolutionary and innovative new baritone saxophone. The end result of this exhaustive research is an extremely versatile and durable handcrafted saxophone that has incredible power, tone, intonation, and quality. The A596-BNGK Black Nickel Baritone Saxophone by Antigua is the new standard.

• Exclusive PowerBell Design • Beautifully Hand Engraved Bell • Power Forged Keys • Double Action Table Keys • High F# Key & Low A Key • Drawn Tone Holes • Deluxe Heavy Duty ABS Case with Wheels

5806 La Colonia • San Antonio, Texas 78218 Phone: 210.661.6505 • Fax: 210.661.6702 • antiguawinds.com

See us at NAMM Booth 4514

Find Breaking News in the Hot News section of MMR’s Web site, www.MMRmagazine.com MMR 47

Buyer’s Guide to New Gear

Martin Custom Art Series

Buyer’s Guide to New Gear

Indie Guitar’s Sun Extreme The Sun Extreme features a solid mahogany body, quilted maple top, and abalone binding, Grover heads, rosewood fingerboard, and 25” scale length with 22 frets. Also in-

cluded is a string through bridge, two way truss rod, and Indie’s DV8 Alnico style pickups with a coil tap toggle. www.indieguitars.com NAMM Exhibit #1320

Tanglewood Guitar MasterDesign Series To design its MasterDesign Series, Tanglewood commissioned Swedish luthier Michael Sanden. The instruments feature Sanden’s trademark paintbrush stroke ebony bridge, an unadorned headstock, and a single stylized “T” inlay on the 12th fret of the ebony fingerboard, and a zero fret. The MasterDesign Series comprises 6 guitars: there are three different shapes (Auditorium, Grand Auditorium, and Super

Battery-Free Remote From Mi-Si • Tycoon s exclusive, new electro-acoustic e-Cajon is the world s rst professional cajon with a built-in pick-up, amplier and speaker. • Bass and slap sounds are amplied for increased volume and presence in any playing situation. • Output jack and volume control allow additional amplication. Input jack connects iPods and MP3 players (not included) for easy play-alongs. • Sturdy construction features all wood frame in a choice of great sounding Siam Oak or Makah-Burl with Bubinga models.

www.tycoonpercussion.com tel: 909-393-5555 It s not just percussion, it s Tycoon Percussion. Visit us at NAMM booth #3750! 48 MMR

The Cutless remote control wirelessly interacts with Mi-Si’s battery-free preamp, installed in the guitar. As with all other Mi-Si products, Cutless, employs their proprietary patented battery free technology and is made in the USA.

New Reverend Signature Model Pete Anderson has collaborated with Reverend on a new signature model—Reverend’s first full hollow model. The guitar features two Reverend P-90 pickups, a laminated single-cutaway body, Bigsby tremolo, locking tuners, and the UniBrace low-feedback bracing. www.reverendguitars.com NAMM Exhibit #5822

Jumbo), and each shape is available with either mahogany or rosewood back and sides. The guitars’ tops are Sitka Spruce. The guitars are fitted with a B-Band A1.2 active pickup system, with all controls and the battery compartment contained discreetly inside the body. Suggested retail prices of Master Design Series guitars range from $1999 to $2399. www.tanglewoodguitars.com NAMM Exhibit #5943

www.mi-si.com NAMM Exhibit #3535

Traynor Bass Combos The 350-watt Traynor DynaBass300 1x12 and DynaBass300T 2x8 bass packages feature an auxiliary line input with level control for CD/MP3 players, a ¼-inch TRS headphone jack, a solid plywood cabinet construction, all-metal grilles protect the neodymium speaker components. The DynaBass300T cabinet features a tilt back design, making it the ideal solution for players wanting to monitor their bass tone in complex stage mixes. An optional lightweight 1x12 extension cabinet can be used with Traynor DynaBass combo amps. The Traynor TC112 1x12-inch extension cabinet uses a solid plywood cabinet construction, all-metal grille, and an all-metal bar handle ensure. www.traynoramps.com FEBRUARY 2009

THEY KNOW WHAT THEY WANT... So why stock anything else? year? From New Beat HiHats to K Custom Hybrids, Zildjian is the proven gold standard of cymbals. No other cymbal line truly defines your store or excites your customers as much. You know that your Zildjian stock will quickly turn time and time again. And for 2009, we have put together an aggressive schedule of promotions that you will not want to miss. Now more than ever, Zildjian is the only serious choice .

See us at NAMM Booth 2940

zildjian.com

ÂŠ2009 Avedis Zildjian Company

What other cymbal brand gets this sort of following year after

Buyer’s Guide to New Gear

BAND & ORCHESTRA The JOULE from CodaBow

Burkart Flutes and Piccolos Step-Up Brand The Resona 200 features a sterling silver, hand-cut headjoint and Straubinger pads. The action of the Resona 200 is light and quick due to the use of gold springs. The flute is said to have an ergonomic feel and fit to the hands. Also featured is the mathematically derived Burkart Scale. www.burkart.com NAMM Exhibit #3329

This bow features Graphite Diamond Weave architecture from button to tip, and can be used with four-string acoustic instruments as well as extended range instruments. The frog design increases effective hair length while preserving thumb position and balance, which encourages more sound from the lower range while heightening string control. The list price is $675.

www.codabow.com NAMM Exhibit

Beechler Displays Young’s Sax Lester Young’s Dolnet Tenor Saxophone will be on display at the Remle Booth (Beechler Mouthpieces) at the show. It has not been played in over 50 years. Dave Pell will be displaying the horn and has had it restored. www.beechler.com NAMM Exhibit # 4410

Rheuben Allen Saxophones The Freedom/Power neck brace allows the instrument to vibrate freely and respond easily. The newly designed Harmonic key, Trill F#, and High F# key placement is said to improve technique over traditional key designs. The Alto has rolled tone holes and a copper body and neck. www.rheubenallen.com FEBRUARY 2009

See us at NAMM Booth 3040

MMR 51

Buyer’s Guide to New Gear

Yamaha’s Black Phoenix Brass Line The Black Phoenix line features custom engraving and black lacquering. The Black Phoenix line includes the YAS82ZBP saxophone, the YTR-8310ZBP trumpet and the YSL-697ZBP trombone. All instruments are custom made and will be available for a limited time only. The YAS-82ZBP saxophone features a two-piece hydro-formed bell. The body, bell, and bow are annealed during production. With a specially designed octave mechanism, the saxophone also features a lightweight brass alloy body.

The YTR-8310ZBP trumpet features a large bore tuning slide and large bell flare in combination with the stepped bore design, enabling this medium bore trumpet to produce a very big sound with very little effort. The YSL-697ZBP trombone offers a compact, well-centered tone, along with a quick response. Currently available, the YAS-82ZBP carries an MSRP of $5,099. The YTR-8310ZBP is priced at $2,799 and the YSL-697ZBP at $2,399. www.yamaha.com NAMM Exhibit #4578

Sonaré Winds’ 700 Series The newest 700 series flutes from Sonaré Winds have the elegant sparkle of 14k rose gold. These flutes also have the famous Powell feature a body made with the Modern Powell Scale at the Boston area workshop, using Powell’s patented Zinki technology. The rose gold plated flutes come in three ba-

sic configurations: SF-707 with a gold plated lip plate and crown; the SF-708 with a gold plated body and headjoint, and silver plated keys; SF-709 is rose gold plated. The Sonaré gold flutes are priced from $2,200. www.sonarewinds.com NAMM Exhibit #2930

Vandoren T6 Sax Mouthpiece The T6 maintains its resemblance to the original hard rubber models (T7, T8, T9 and T10), but its slightly smaller tip opening and long facing are said to work better with harder reeds. www.vandoren.com NAMM Exhibit #3200

the Straight Truth About Pickups by Jason Lollar The “magic” found in some (but not all) classic vintage pickups was created by accident. Don’t let anyone tell you different. And over time, some pretty stellar accidents happened. The only way to recreate that magic is to study more than a few exceptional examples of all the classic pickup types, while acquiring a thorough understanding of exactly what materials were used and precisely how each pickup was constructed and wound. Only then is the “magic” repeatable, if you are willing to spend the time and money required to chase the dragon. I am. I personally design and wind over 30 different pickup models, including all the vintage classics, many obscure works of art known only to lap and pedal steel players like Robert Randolph, and even a few of my own designs that never existed in the past. I invite you to call or visit our web site to obtain a free catalog.

Lollar Guitars PO Box 2450 Vashon Island, WA 98070 (206) 463-9838 www.lollarguitars.com

52 MMR

FEBRUARY 2009

PERFORMANCE IS EVERYTHING

Introducing Meridian. A New Generation. Mapex Meridian is a new series of drums that combines revolutionary styling with classic Mapex sonic performance. Available in maple or birch shells, Meridian comes in a variety of five and six-piece configurations. Meridian drums feature newly designed appointments that not only look outstanding but deliver better-than-ever tone and resonance. The Meridian Series comes in a wide range of beautiful lacquer and covered finishes and all include the all-new Mapex 700 Hardware Series. PERFORMANCE IS EVERYTHING Mapex is rapidly becoming an industry leader in product innovation, customer service, on-time delivery, marketing support and profit margin. If you’re interested in a product line that moves, it’s time you called Mapex and learned more about becoming an authorized Mapex Retailer. Call us toll-free at 888-627-3987, send us an email at mapex@mapexdrums.com or visit us at Winter NAMM, Booth 4800. usa.mapexdrums.com

See us at NAMM Booth 4800

New for 2009 Green Line Bass Clarinet

Come see us at Booth 4300

Roland’s New Expansion Board for Fantom-G The new ARX-03 “Brass” Expansion Board for the Fantom-G Series. This new Expansion Board joins the ARX01 “Drums” and ARX-02 “Electric Piano” boards. Each ARX board is a dedicated application with its own processor, graphics, and DSP, powered by Roland’s SuperNATURA sound tech-

nology. The ARX-03 “Brass” Expansion Board includes trumpets, flugelhorns, trombones, and saxophones. Optimized effects and custom graphic interfaces are exclusive to each ARX board. www.rolandus.com NAMM Exhibit #2672

Yamaha Disklavier E3 System Compatible with a range of Yamaha audio products, the E3 represents a breakthrough not only from a value and performance perspective, but also because of its simpler user interface. The E3 is an entry level Disklavier that features many of the instrument’s advanced capabilities, including record and playback (standard recording, CD sync recording and video sync recording), as well as the ability to play soft. The system also includes more than 450 built-in songs, as well as Internet connectivity. Like the Disklavier Mark IV Series, the new Disklavier E3 supports Yamaha’s DisklavierRadio and DisklavierMusicStore, offering users diverse options. DisklavierRadio is a subscription service that elevates streaming radio to the level of a live performance. Each channel includes a MIDI feed, enabling the Yamaha acoustic piano to play live, accompanied by specially recorded ensemble parts. DisklavierMusicStore also offers songs with both piano and MIDI accompaniment tracks, which users may purchase and download on demand. www.yamaha.com NAMM Exhibit #4578

Missing 15%?

During difficult economic times, accessory sales are critical to maintaining or growing your business. Denis Wick brass sales grew over 15% in the U.S. and Canada last year alone. It's the kind of growth that makes a difference to your bottom line. To find out how you can find your missing 15%, call a DANSR sales representative at 888-707-4455 or email us at sales@dansr.com.

Products in Demand. Performance by Design.

C.Bechstein Pianos C.Bechstein is expanding their product line to include entry and mid-level price points. They will bear the W. Hoffmann brand name. These pianos are being manufactured at the Bechstein factory in the Czech Republic. Two vertical and two grands will lead off the entry level series, with two more verticals and three grands positioned in the mid-price category. www.bechstein.de NAMM Exhibit #209A FEBRUARY 2009

North American importer • 818 W. Evergreen Ave., Chicago, IL 60642 • 888-707-4455 www.deniswickusca.com • sales@dansr.com

See us at NAMM Booth 3100

MMR 55

Buyer’s Guide to New Gear

KEYBOARD

Buyer’s Guide to New Gear

Ritmüller Introduces Re-engineered Pianos The Pearl River Piano Group America has released a new line of Ritmüller pianos, designed by Lothar Thomma. Initially, Pearl River will offer five grand piano and three vertical piano models in the USA and Canada. Louis Renner premium hammers, genuine ebony wood sharps, solid spruce soundboards, Röslau strings and solid maple capped, vertically laminated bridges are some of the featured components. www.pearlriverusa.com NAMM Exhibit #206AB See us at NAMM Booth 5490

PERCUSSION

Kelly Concepts’ New Shock Mounts The Kelly SHU Composite is the new series of integrated microphone shockmount and isolation systems for kick drums, an injection molded version of its aluminum predecessor. The new budgetminded Composite series now joins the existing Kelly SHU Pro series system. www.kellyshu.com NAMM Exhibit #2535 56 MMR

See us at NAMM Booth 4768

FEBRUARY 2009

One Yamaha At Yamaha, we strive to enrich the lives of people worldwide through music and sound. To that end, we are continuously blazing the trail of innovation within each of our divisions. From Piano to Pro Audio, Band and Orchestral to Commercial Audio, Consumer Products to Artist Services, we put our more than 100 years of experience behind each and every employee, instrument and service that we provide. We are proud to place our name on the worldâ&#x20AC;&#x2122;s top concert stages, in recording and rehearsal studios, among elite marching bands across football fields and especially down Main Street, U.S. A.

We may be many things to many people, but we are always One Yamaha.

See us at NAMM Booths 100, 4578, 6524

the british invasion • Nexus Black coated type 52 alloy bass guitar strings made to the original ‘Spacer’ speciﬁcation • Nexus Black coated type 52 alloy electric and clear coated acoustic guitar strings also available

• Tru Bronze - 80/20 bronze acoustic guitar strings available in all popular gauges

come and visit us at NAMM Booth #5274 to ﬁnd out what’s new for 2009

into the music

www.rotosound.com www.myspace.com/rotosoundmusicstrings

Surge cymbals are crafted from lathed brass cymbal alloy and acoustically dampened with a clear vinyl layer, and feature integrated piezo triggers in ABS housings. They deliver acoustic-cymbal look, feel, and response with electronicsound module flexibility. SURGE Cymbals are available in two complete sets and five individual models, enabling drummers to customize their setup. SURGE Cymbal Pack contains a SURGE 12” Hi-Hat, a SURGE 13” Crash Cymbal, a 16” Dual-Zone Ride Cymbal, and connection cables. SURGE Cymbal Pack with choke contains a SURGE 12” Hi-Hat Cymbal, a SURGE 13” Crash Cymbal with choke capability; a 16” Dual-Zone Ride Cymbal with choke capability, and connection cables. Models designated with choke feature a large strip on their underside, which when squeezed, sends a message to the connected sound module to stop the associated sound that is playing. SURGE 12” Hi-Hat Cymbal, SURGE 13” Crash Cymbals with and

without choke, and SURGE 16” Dual-Zone Ride Cymbals with and without choke are each available separately, included necessary connection cables. SURGE Cymbals are included with Alesis electronic drum sets including the DM5 Pro Kit with and the USB Pro Drum Kit.

Available at the following MSRPs: Surge 12” Hi- Hat Cymbal, $199.00; Surge 13” Crash Cymbal, $249; Surge 13” Crash Cymbal with Choke, $299; Surge 16” DualZone Ride Cymbal, $349; Surge 16” Dual- Zone Ride Cymbal with Choke, $399; Surge Cymbal Pack, $579. www.alesis.com NAMM Exhibit #6400

Check out the Demo Videos!! www.modtone-effects.com

A Dealers Dream A pedal line that sounds great, built rock solid, nationally advertised, awesome display packaging...and I can double my money.

L i s t $ 4 9 . 95

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Tycoon’s New Congas and Bongos The Artist Retro Series features a fi nish that is reminiscent of Cuban-style drums of the’50s and ‘60s - alternating light and dark stained wood staves and a highgloss clear coat. The congas are 28” tall and available in 10”, 11”, 11 ¾”, and 12 ½” sizes with water buffalo heads and contrasting, black powder-coated hardware. A special 10” and 11” double conga set (complete with heavy-duty double conga stand) and matching 7˝ and 8.5˝ bongos are also offered. www.tycoonpercussion.com NAMM Exhibit #3570 FEBRUARY 2009

Now Available from these US Distributors SHS International 800.475.7686

Chesbro Music 800.243.7276

Hanser Music Group 800.999.5558 MMR 59

Buyer’s Guide to New Gear

SURGE Cymbals from Alesis

Buyer’s Guide to New Gear

New from Mapex Mapex USA announced the release of a new series of drum hardware. The new 700 Series is a feature-rich line of chrome-plated hardware that is both light in weight and durable. The Series includes a bass drum pedal, double bass drum pedal, hi-hat stand, boom stand, straight cymbal stand, snare stand, and double tom stand. All 700 Series models feature an improved, clamp-style memory lock design, ergonomically designed wing nuts, newly redesigned rubber feet, double braced legs, and multi-tiered tubular construction with molded slip-proof nylon inserts. The B700 Boom Stand and C700 cymbal stands have been re-engineered with several new features. Mapex’s OS Cymbal Accentutors have been replaced with new Multi-sustain Cymbals Felts that allow the player to use any combination of felt and plastic. In addition a new Super-Glide stepless cymbal tilter allows unlimited positioning and the new Accu-

lock Tilter handle holds the system tight and can be positioned out of the way. MSRP for the B700 Boom Stand is $143.99 and the C700 Straight Stand is $145.99. The S700 Snare Stand is $116.99, the P700 Double Chain Bass Drum Pedal is $167.99 and the Double Pedal P700TW is $541.99. The H700 Hi-Hat Stand is priced at $183.99 and the TS700 Double Tom Stand is $218.99. The Special Edition Black Panther Mayan-themed Snare Drum is 14 x 5.5 steel-shelled and is embossed with mask art that is highlighted with a brushed bronze finish. The snare also features black plated hardware that has been brushed with bronze, and the shell’s bearing edge is rounded on the batter side. The bat-

ter head also features a traditional Mayanthemed pattern on a Remo Fiberskin head. The Meridian Maple Drum Set Series features 7-ply, 5.8mm, all maple shells (7.2mm bass drum) with newly designed lugs for overall lower mass. Meridian Maple drums also feature Mapex 2.3mm Steel Powerhoops and Remo UT Pinstripe batter heads. Meridian’s ten-lug maple snare drum comes with a Remo coated batter head. The Meridian Maple’s bass drum claws are newly designed to be low in profile and include rubber gaskets to protect the bass drum hoops. The bass drum’s tom mount features new styling

Huge innovation in a new package. The new Vandoren Flow Pack packaging. Every reed we make is now wrapped in humidity balanced packaging resulting in reeds that are factory fresh. The most remarkable part of this innovation is you don’t have to do anything to benefit from it. No special storage, no little bags...nothing. Just put them in the store and watch your customers marvel at the consistency and quality you provide...at no extra cost. Now there’s a new point of purchase display availble! Contact your sales representative for details. It’s a huge innovation, but that’s what Vandoren is all about...one huge innovation after another.

60 MMR

See us at NAMM Booth 3100

FEBRUARY 2009

Zildjian’s New K Custom and Rezo The new medium-heavy weighted Hybrid Ride model combines the unlathed, Brilliant Finish on its inner portion with Traditional Finish lathing on the outer half of the cymbal. The new 13-inch K Custom Hybrid Trash Splash and the 15inch K Custom Hybrid Trash Crash offer

two new thin special effect options that can be used within any percussion setup. Each of these new Hybrid Trash designs starts with a new cone shaped bell that, along with the entire center portion of the cymbal, is unlathed with a Brilliant Finish. As with all other K Custom Hybrid instruments, the outer area of the each cymbal is finished with traditional lathing but with a very thin taper. These cymbals are randomly hammered very heavily throughout with additional under-hammering near the outer edge to establish an increased “bend” for the final one inch of the cymbal’s bow. The new 14 and 15-inch A Custom Rezo HiHats possess a new bell design that produces extra volume when needed with its medium top and medium-heavy bottom weight. The new paper thin 10 and 12-inch Rezo Splashes also have a FEBRUARY 2009

new bell design that creates Splashes with an extra fast response and projection potential. The new 16 and 18-inch A Custom Rezo Pang cymbals resurrect a classic cymbal design that was popular in the 60’s and 70’s. These new Rezo cymbal additions are anchored by a new 21-inch A Custom Rezo Ride. This medium-heavy ride cymbal has an unlathed but Brilliant Finish bell area that provides extra weight to establish a bell sound. www.zildjian.com NAMM Exhibit #2940

Buyer’s Guide to New Gear

and a recessed adapter to accommodate an optional cymbal arm. Meridian drum sets feature newly designed Mapex 700 Series Hardware. The 700 Series features include the Super-Glide stepless cymbal tilter and Multi-sustain Cymbal Felts. The Meridian Maple is available in eight configurations, featuring five and six-piece set-ups. All include 700 Series hardware. Prices range from $1,539.99 to $1,929.99. www.mapexdrums.com NAMM Exhibit #4800

s ’ t t i b b a B It’s jj y r a s r e v i n 90th bArante the sound! Cele

mouthpiece

k Vintage the Otto Lin . .. g in c u elping you d Intro 90 years of h memorating Com by jj Babbitt. usic. m make great

www.jjbabbitt.com • E-mail: info@jjbabbitt.com M O U T H P I E C E S

F O R

C L A R I N E T S

A N D

See us at NAMM Booth 4322

S A X O P H O N E S

MMR 63

PRINT & DVD New Cherry Lane Releases

7/2+).' #,!33 (%2/%3 PEACE DEMOLITION AND ELEVATION SERIES

The Johnny Winter Legendary Licks Slide Guitar DVD lets guitarists watch and learn as Johnny demonstrates his signature slide guitar techniques. He plays in the styles of Bob Dylans Highway 61 Revisited and Elmore James, and covers in detail delta blues, slow blues, and walking blues. The guitar parts are broken down and taught note-for-note by master blues teacher Al Eck. The DVD also features Johnny playing a National steel guitar. Retail price is $29.95. Featuring instructor Danny Gill, the 2-DVD set, Ozzy Osbourne: The Randy Rhoads Years, is a step-by-step breakdown of Randy’s unique guitar styles and techniques. This set is nearly five hours long

and provides in-depth analysis of eight classic Ozzy songs. Each part is played up to speed, then broken down note by note. Retail price is $29.99. Cherry Lane Music Publishing is Metallica’s exclusive print music publisher, has released four publications from Death Magnetic, the latest release from the band. Play-It-Like-It-Is songbooks for guitar and bass feature artist-approved, notefor-note transcriptions in standard notation and tablature. There is also an Easy Guitar edition with tabs, and a Drum Transcriptions book for Death Magnetic. www.halleonard.com NAMM Exhibit #4618

The Gibson Les Paul Handbook DEMOLITION SERIES ɘ 9-PLY MAHOGANY SHELLS ɘ DUO-TONE LOW-MASS/LOW-PROFILE LUGS ɘ RIMS MOUNT 12x9 and 13x10 TOMS ɘ DEMOLITION GOTHICLY EQUIPPED WITH BLACK HEADS

Written by Paul Balmer, with a foreword by Les Paul, this handson, how-to manual is devoted to the Gibson Les Paul. This guidebook shows the basics of selecting and buying a Les Paul: maintenance and repairs such as tuning; setting intonation; tremolo alignment; fret repairs; bridge and nut adjustments; electrics troubleshooting; spur-of-the-moment stage-side fixes; basic enhancements; and more. The book provides tips and techniques specific to each of the numerous Les Paul models. www.voyageurpress.com

ɘ WALLET FRIENDLY PRICE

Rock House’s New Instructional DVD In his new DVD, Lead Guitar: Techniques for Creating Solos, John McCarthy demonstrates arpeggio skills such as: sweep tap; small three string sweeps; arpeggio progressions; bidextral scale hammer-ons; pivoting; whammy bar tricks; muted scratching; and full neck runs. John shows students how to add to their style with violin effect, natural flange, sextuplet speed runs, and two string speed riffs. The retail price is $24.99. www.rockhousemethod.com

ELEVATION SERIES

AC/DC’s Black Ice from Music Sales Peace Drums & Percussion \ www.peacedrum.com \ info@peacedrum.com \ 626-581-4510 \ Hacienda Heights, CA

See us at NAMM Booth 3470

The Black Ice Guitar Tab Folio is presented in guitar tab and standard notation, complete with full lyrics and includes the hit single “Rock ‘n Roll Train”, a 12-page color photo section, plus fourteen more tracks. Retail price is $29.95. www.musicsales.com NAMM Exhibit #3400

See us at NAMM Booth 4210

Buyerâ&#x20AC;&#x2122;s Guide to New Gear

George Garzone DVD from JodyJazz The Music of George Garzone & The Triadic Chromatic Approach DVD is a comprehensive, intimate portrait of legendary tenor saxophonist and jazz educator, George Garzone. Features include lessons, performances, and interviews. www.jodyjazz.com NAMM Exhibit # 2924

ACCESSORIES Windows/Macintosh Hybrid EarMaster With these versions of the EarMaster Pro 5 and EarMaster School 5 ear training software CD-ROMs from EarMaster APS, Mac users can now take advantage of this software suite for ear training and practical music theory, available in 18 languages. EarMaster Pro 5 is for musicians and music students at all levels. It features 651 progressive lessons including a set of Jazz lessons, 12 exercise areas to train with intervals, chords, scales, rhythms and melodies, interactive answering methods (MIDI instrument or microphone), switchable on-screen interfaces (staff, multiple-choice, piano, guitar, bass, violin, and cello), and detailed statistics on your progress. EarMaster School 5 is the academic edition of the software, designed for teaching ear training at all skill levels. It offers additional features for music teachers and schools including tools to create customized lessons, class and student management, network compatibility, and E-learning features for remote teaching and distance learning. Both CD-ROMs are compatible with Windows 98 SE, 2000, XP and Vista and Mac OS X 10.4.11+. A free 21-day trial version can be downloaded from the eMedia Musicâ&#x20AC;&#x2122;s website. EarMaster Pro 5 retails for $59.95. EarMaster School 5 retails for $129.95. www.emediamusic.com NAMM Exhibit #6504

See us at NAMM Booth 5721

La Bella Argento Series La Bella Nylon 202 are said to offer aural transparency and sound projection. Included in the package are two sets of trebles. One set with a traditional glasssmooth surface, and another with a rectified, finely textured surface. www.labella.com NAMM Exhibit #5729 FEBRUARY 2009

See us at NAMM Booth 4283

MMR 67

Buyer’s Guide to New Gear

Roland and BOSS Debut Full Line of Tuners The TU-1000: Professional Stage Tuner features an LED meter for visibility on dark stages or outdoors and its floorboard design powers up to six effects processors and includes two audio outputs, including one with direct signal flow. TU-12EX: Chromatic Tuner for Guitar and Bass features include a flat tuning function (up to six semitones lower), reference tone, auto-off, and Accu-Pitch,

which helps musicians verify their tuning by sounding a beep when the correct tuning is reached. TU-12BW: Chromatic Tuner for Brass and Wind Brass features an expanded tuning range to correspond to a wide range of brass and wind instruments, the BOSS needle-type meter, and LED tuning guide. Quick Response mode and a reference tone are available to check pitch when

playing sustained notes. The TU-12BW also includes a contact mic and dedicated holder to attach on music stands. TU-88: Micro Monitor and Tuner features a built-in headphone amplifier, so players can directly monitor or record sounds from stomp boxes or electric guitars with the built-in speaker simulator. www.rolandus.com NAMM Exhibit #2672

American Recorder Technologies’ Drumsetter Drum Rug The Drumsetter™ Drum Rug consists of six 2’ x 2’ interlocking carpet/foam panels that connect together forming a complete 4’ x 6’ area rug. The Drumsetter offers a

secure platform for drums and protects flooring while dampening unwanted noise and vibrations. The design is lightweight and takes just minutes to set up. In addition, the assembled rug has a beveled edge allowing for a smooth floor to carpet transition. Interlocking panels are constructed from industrial grade stain resistant carpet with ½” closed cell foam padding and includes a carrying case as well as a drum key with belt clip carbineer. The Drumsetter has a suggested retail price of $99.95.

www.americanrecorder.com NAMM Exhibit #1748

New Shirt Designs from AIM AIM Gifts has added embossed music shirt designs to its Appeal line. The embossed designs offer a textured look and feel, with over 50 different designs available. www.aimgifts.com NAMM Exhibit #4223

UNLOCK THE POTENTIAL OF YOUR GUITAR.

Simply put, there is a lot of unused potential in your guitar tone and ultimately your guitar performance. The TUSQ® saddle and TUSQ® bridge pins in our Acoustic Supercharger Kits are speciﬁcally designed to unlock the harmonics and tone hidden in your guitar. Find out how, Visit: www.graphtech.com p 604.940.5353

The Evolution of Guitar Performance.

68 MMR

See us at NAMM Booth 5920

FEBRUARY 2009

See us at NAMM Booth 211A

See us at NAMM Booth 5771

Glow Skirts is a new product line made by DJ Skirts using Chauvet brand LED’s. They can also be purchased separately, at a lower price, without the lighting effects included. The Chauvet LED models included will vary, depending on which Glow Skirts product or size is purchased. Glow Skirts are available in Box Truss Sleeve, Curtain Rod System, Mobile ProBooth, Table Jacket, Tripod Skirts, and Valance Rod System. All DJ Skirts’ fabrics are fire retardant and pass the NFPA 701 fire code test. www.djskirts.com NAMM Exhibit # 7418

Billy Sheehan Strings from Rotosound RotoSound’s new strings are custom gauged BS 66 Swing Bass set 43-65-80110 with a lighter G and heavier E. These strings are said to offer rich harmonics, depth, and tonality. Retail price is $44.95. www.rotosound.com NAMM Exhibit #5274

FEBRUARY 2009

See us at NAMM Booth 1158

Lava Cable’s CPS Lava Cable’s Configurable Pedal Board System is a configurable pedal board, built from specially formulated ABS to handle the rigors of stage use. Each piece is secured to form-fitting ABS base plates and the adjoining piece at a minimum of eight points and up 14 points with machine screws along with locking nuts. The Lava CPS comes in various sizes with different options. Two sizes of nylon soft cases come with the Lava CPS, dependent on option purchased. Prices range from $24.95 for a single piece to $399.95 for the 14-piece Lava CPS Plus, which comes bundled with the Lava Solder-Free Pedal Board Kit. www.lavacable.com NAMM Exhibit #1576

MMR 71

Buyer’s Guide to New Gear

DJ Skirts

Buyer’s Guide to New Gear

New Products from On-Stage Stands The RS7500 Tiltback Amplifier Stand is constructed with a heavy-duty steel tripod base that adjusts to accommodate various sized amps. It features four tilt positions and includes a 5/8” threaded end allowing for a mic or boom. Both the black velveteen rubber amp holders and foam padded collar that slides along the upper shaft protect the amp from scratches and dings. The KSP20 Keyboard Sustain Pedal includes a polarity switch and a built-in six-foot cord with a ¼” connector that

Get’m Get’m Wear’s Casanova Line These six new guitar straps are made of velvet fabric with a floral design and are available in beige, black, bordeaux, brown, purple, and teal. Partial proceeds go to animal rescue. www.getmgetm.com NAMM Exhibit #4194

72 MMR

plugs into any electronic keyboard with a sustain input jack. OSGear will also offer three new Trumpet Mutes: TCM7520

Straight Mute, TCM7420 Wah Wah Mute, and the TCM7530 Whisper Mute. The DrumFire drum sets come in two sizes, a full size and a junior size and each will be available in two colors, gloss black and wine red metallic. Also available is

the DMA-4450 DrumFire Drum Mat. This mat is sized at 4’x 4’ for gigging in tight spaces. Nine new stage snakes, and a direct box from Hot Wires In-line Audio Series have been added. The snakes are available in 50 feet or 100 feet lengths and in either eight, 12, 16, 20 ,or 24. The e DB500 Passive Direct Box is wired with a Ground/ Lift Switch and features all-metal XLR and ¼” connections. www.onstagestands.com NAMM Exhibit #6854

Wood Violins’ New Line of Accessories The electric violin bow, The Turbow, features a redesigned frog resembling a batwing and will be available in assorted color combinations. Wood’s new electric violin strings are available in four, five, six, and seven string

combinations. They are manufactured with shredproof technology for fretted violins. F and B-flat strings will be sold separately for extended range instruments. www.woodviolins.com NAMM Exhibit #4883

See us at NAMM Booth 1305

FEBRUARY 2009

NEMC

Why We’re #1 $30,579,118.00

NEMC Over

50 Years

(Paid to our Licensed Affiliates) The financially stable program of choice for discerning dealers whose eye is on the future. Now is the time to get out from under the financial RISK and BURDEN of running your own rental program.

SIN

Q U A L I T Y

S E R V I C E

1957

Be A Part Of Our Next Successful 50 YEARS!

The NEMC Afﬁliate Program Offers:

� A No Fee Licensed Affiliate Rental Program. � Rental agreements that are customized to the specific laws of the Affiliate’s state. � State licensing and/or registration of the Affiliate’s rental program at NEMC’s expense. � Only one quality level of name brand instruments in New and Like-New condition only. � The restoration of all rental returns to Like-New condition at NEMC’s service facility. � Multi-colored Promotional & Educational handouts provided. � Motivational mailings to the Affiliate’s customers. � No inventory investment and all normal freight costs are paid by NEMC. � One of the largest staffs of skilled repair technicians dedicated only to rental instrument service. � Hands-on repair training in our NJ repair center with one-on-one private instruction (FREE). � Billing and collecting rental fees for the Affiliate’s accounts. � Ability to review customer accounts 24/7 through a dedicated web site. � The NEMC Calling Plan for collections. Working for the Affiliates from 9:00 a.m. to 9:00 p.m.

Plus:

� The Platinum Plan Plus - to increase commission percentage. � The Annual Rental Bonus Plan - for an additional cash bonus.

� Each Afﬁliate is able to create a Custom, Competitive, and Proﬁtable price schedule for the

� Business is promoted into the Afﬁliate’s retail store, not onto the Internet. NEMC does not Afﬁliate’s individual marketplace. NEMC does not post rental prices on the Internet.

� An Affiliate’s territory is protected. NEMC will not set up its own retail stores in an Affiliate’s territory. compete against its own Affiliates by renting ‘On-Line’.

For Complete Information: Call Toll Free (800) 526-4593 Ext. 240

Ask For Gene Garb

NEMC

See Us At NAMM Booth 4221

National Educational Music Company 1181 Route 22, Box 1130 Mountainside, New Jersey 07092

www.nemc.com

Buyer’s Guide to New Gear

Sound Innovations’ Kickstand The Kickstand attaches to the existing factory strap peg on your guitar, unfolds to become a stand and folds up while the guitar is played. No modification is needed. www.soundinnovations.com NAMM Exhibit #4198

String Swing’s New Display The Tree Rack Series is designed for djembes, amps, keyboards, guitars, or music gear. This series will help accommodate stores with space limitations. The CC40 displays 12 djembes, CC41 - eight amps, CC42 – six keyboards, CC43 – music gear on 12 shelves, CC52A – six acoustic guitars, and the CC52E – eight electric guitars. The racks are adjustable and displays can be mixed and matched. www.stringswing.com NAMM Exhibit # 4378

Colorado Case Company’s Online Instrument Strap Division Guitar Straps Online will feature instrument straps for guitars, banjos, dobros, mandolins, dulcimers, and lap harps. All products are made from printed fabrics. New fabrics are added on a regular basis. www.guitarstrapsonline.com NAMM Exhibit #4805

See us at NAMM Booth 4897 FEBRUARY 2009

MMR 75

Buyer’s Guide to New Gear

CASES & BAGS MONO Expands Line

HALL GUITAR SLIDES

The M80 Dual case allows for two guitars to be transported with the same protection technology offered by the M80 single case. M80 Semi-hollow case for ES335 style guitars and the new EFX series, featuring bags for the professional DJ, are also available www.monocase.com NAMM Exhibit #1256

Madarozzo Cases The MA-W010 and MA-W020 Wooden Cases feature wooden, multi-ply construction with a rugged textured outer cover, matching chrome locks and hinges. Additional features include: a padded, plush interior; a built-in accessory compartment; a comfortable carrying handle; and restraining straps on the lid. www.madarozzo.com NAMM Exhibit #1805

Retail: $6.00 to $10.00

HALL

Glassworks Musical works of art at a price that sells Full discount to our stores Handmade in the USA 1-800-231-2499 sales@hallutes.com www.hallutes.com Retail: $59.00 to $89.00

Gig Bags From Fusion Fusion releases four ranges of designer gig bags for guitars, cellos, keyboards, brass, and woodwind instruments. The fuse-on system allows an assortment of attachment bags to be fi xed onto the main instrument bag. www.fusion-bags.com NAMM Exhibit #3026

Summit from Case Logic The Summit case was designed to be functional, while protecting the instrument. A number of pockets, padding, and adjustments have been incorporated into the case to fit sheet music, picks, tuners, cords, and room for more. With an obelisk shape, the soft case is built of a fabric outer shell, soft cloth interior and includes put-away backpack straps, adjustable internal expansion padding at the tailpin and waist, and a strong carry handle. www.coloradocases.com NAMM Exhibit #4805

LIGHT & SOUND American DJ’s 46HP LED Pro

HALL CRYSTAL FLUTES

Visit us at NAMM booth 76 MMR

3534

A high-output DMX-compatible LED par can, the 46HP LED Pro features smooth RGB color mixing, electronic dimming, and color strobing. Ultra-bright in output, the 46HP LED Pro contains 18 one-watt LEDs six red, six green, and six blue, which can be combined via RGB mixing to produce thousands of colors. Using a DMX controller, virtually any color imaginable can be created. Or, choose from built-in color

macros in hues ranging from Broadway pink to Gallo gold. An electronic dimming feature lets you fade and adjust the intensity of colors, while a speed adjustment feature gives you command over fast-to-slow color changes. The 46HP LED Pro will also strobe in any color. The 46HP LED Pro can be run in DMX Mode in six different sub-modes to create customized light show programs. It can also be operated in three modes FEBRUARY 2009

A LOOK INSIDE OUR LITTLE BLACK BOOK

Count Basie Ray Charles Duke Ellington Ella Fitzgerald Herbie Hancock Lionel Hampton Luciano Pavarotti

Petrof Pianos. Played by the worldâ&#x20AC;&#x2122;s most famous musicians. 5400 Lawrenceville Hwy, Suite B1 770.564.4964

Lilburn, GA 30047

www.petrofpianosusa.com See us at NAMM Booth 202B

See us at NAMM Booth 4426

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Adl XdhiÂ° =^\] gZiV^a kVajZ# that donâ&#x20AC;&#x2122;t require an external controller: Auto Mode (running through 6 built-in programs); Macro Mode (choose from 32 color macros); or Sound Active Mode (chasing to the music). Additionally, multiple units can be linked together Master-Slave. Whatever role the 46HP LED Pro plays, it will always keep cool because its LED lamps generate very little heat. The 46HP LED Pro consumes much less electricity than halogen par cans too, drawing a mere 25W despite its output, so its cheaper to operate. And with long-life LEDs that are rated at 100,000 hours, users avoid the hassle of lamp replacement. The 46HP LED Pro is available in choice of two casings black or silver. It includes a three-button LED display on the real panel, plus a dual-bracket system that allows it to be hung overhead or set on the ground. The unit measures 11.25L x 8.25W x 7.75H, and weighs four pounds. The MSRP of the 46HP LED Pro is $359.95. www.americandj.com NAMM Exhibit #7623

The Roadmaster from Acesonic The PK-1247 Roadmaster is 100 watt system featuring a retractable seven inch LCD screen, built-in speakers, a pair of UHF 16 channel microphones and a mixing amplifier. The Roadmaster also features a patented broadcast technology that allows you to wirelessly connect multiple units for simultaneous play and larger sound coverage. www.acesonic.com FEBRUARY 2009

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The new RitmĂźllers are wired with premium RĂśslau strings from Germany. Under the leadership of master piano designer Lothar Thomma, RitmĂźller has taken an aristocratic name and perfected an all new line of pianos for the 21st Century. Each component including RĂśslau strings, Louis Renner premium hammers and ebony wood sharps is the finest quality available. Every inch of the piano has been carefully designed to ensure total precision and magnificent tone. Itâ&#x20AC;&#x2122;s an all new approach to piano technology because itâ&#x20AC;&#x2122;s an all new RitmĂźller. To learn more, call us at 800.435.5086 or visit RitmullerUSA.com

See us at NAMM, Booth 206 AB MMR 79

Buyerâ&#x20AC;&#x2122;s Guide to New Gear

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Buyer’s Guide to New Gear

iPod Docking Station from First Act First Act releases their DK1000 iPod docking station that doubles as a guitar amplifier. The docking station allows users to amplify their iPods and plug in their guitars and play along with their MP3 playlists. The 40-watt RMS stereo amplifier is powered V-Stack technology. The DK1000 features a two-way speaker system with four-inch woofers, 3/4 inch tweeters, and an auxiliary stereo input for gaming devices, microphones, other

MB15 ProMatch from Rolls

portable MP3 players or musical instruments. The DK1000 includes variable tone and switchable gain channels for different guitar tones. www.firstact.com

The MB15 ProMatch converts consumer level stereo RCA signals to balanced XLR professional line level, and back. One side of the unit has two XLR inputs and stereo RCA outputs. The other side has stereo RCA inputs and two XLR outputs. Each side has stereo level controls, and an LED indicates that power is applied to the unit. By adding a stereo pair jumper between the four RCA jacks (connecting ins to outs), the two level controls may be inserted into any balanced XLR line. www.rolls.com

Nady’s J-Series Speakers The J-12M and the J-15M are multipurpose speakers and can be used as FOH or monitor cabinets with 700W handling capacity. The cabinets feature a tough epoxy finish for scratch resistance. The J-Series cabs are designed with a 30 degree monitor angle for more distant stage monitoring; 45 degree monitor angle for performers closer to the speaker; 90 degree angle for horizontal placement on shelves; or upright for use as main FOH speakers. The J-12M woofer has a 12 inch,

40 ounce, two inch voice coil, and the J-15M woofer has a 15 inch, 50 ounce, 2.4 inch voice coil. Both models have titanium tweeters with one inch voice coils. www.nady.com NAMM Exhibit #4650

Audix’s Camo Series The Limited Edition Camo Series is available in five styles: Winter Camo; Desert Camo, Jungle Camo; Forest Camo; and Pink Camo. The designs will be available for microphone models OM2 and i-5. The MSRP is $149 for the OM2 and $179 for the i-5. www.audixusa.com NAMM Exhibit #6976

See us at NAMM Booth 1600 80 MMR

FEBRUARY 2009

See us at NAMM Booth 4834

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HDJ 2000, the latest addition to Pioneer’s professional DJ headphone series. The headphone is designed to improve sound quality and reliability for use in DJ environments and studios. The Polyethylene Terephthalate (PET) diaphragm improves rigidity and strength for better lower frequency response. Additionally, the headphones have an enclosed over-ear design with

ear pads that seal around the user’s ears, reducing ambient noise. The HDJ-2000 employs a Mini XLR connection to join the main body with the nearly ten feet of cable and fold into a compact configuration for portability and storage. Suggested retail price is $450. www.pioneerelectronics.com NAMM Exhibit #211B

Jensen Jet Electric Lightning Rane Turntable Mixer Upgrade The TTM 56 now features a universal internal power supply and works anywhere in the world (100-240 VAC). All four inputs are now phono/line switchable, now letting you plug in four turntables or four CD players, or any combination. Transform switches are now kill switches. www.rane.com NAMM Exhibit #6958

The latest addition to the Jensen Jet series is the 12” 70 watt Electric Lightning speaker. The Electric Lightning’s tone is straightforward with fat lows, throaty mids, and crisp, bright highs. The speaker can handle the heavy playing styles and is designed for loud applications. The Jensen Jet series also includes the Blackbird in both 12” and 10” diameters and the recently released 12” Tornado. www.jensentone.com

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MMR 83

Buyer’s Guide to New Gear

HDJ 2000 From Pioneer

International Exhibition for Musical Instruments and Services ɻਝ ɐࣵ ਝ჌ᅥኂࢄᙴผ

13 – 16 October 2009 Shanghai New International Expo Centre, China

live for the music ࠑᅥᒨዝ́‫ݠ‬ • over 40,000 distributors, dealers, retailers and musicians from 91 countries • over 1,100 exhibitors showing a broad product mix of both western and traditional Chinese instruments • set against the backdrop of one of the world’s most exciting and rapidly-developing music product markets

For information, visit: www.musikmesse.com Or email: music@hongkong.messefrankfurt.com

See us at NAMM Booth 5904

TRADE SHOW

NAMM University

Professional Development Schedule Anaheim Convention Center & Hilton Anaheim Hotel Jan. 15-18, 2009

THURSDAY, JANUARY 15, 2009 BREAKFAST SESSION 8 a.m. Breakfast of Champions Joe Lamond, President and CEO, NAMM, and Guests (FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms In this session, Joe Lamond, president and CEO of NAMM, will welcome some champions of business for a series of upclose and personal discussions. Listen in on the thoughts of these opinion leaders and get a rare glimpse into their views on the future of our industry in this rapidly changing business environment.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. – Special Double Session Want to Add Video to Your Web Site? Here’s How! Presented by Jen Lowe, Mike Nessen and Jim Hodgson FEBRUARY 2009

Does your Web site consist of one static page after another? Would you like your pages to come alive with video and slide shows? Do you want to extend your site out to the social networks like YouTube and MySpace? It’s not that hard to do—really! Jen Lowe and the team from BoomBoom Percussion will show you how to do it. Step-by-step. Get your NAMM Show off to a flying start. Join us for 50 minutes of action-packed, practical demonstrations. Learn about the free software tools you can use for video editing—regardless of your level of proficiency. You can do it! 11:30 a.m. The Key to Buying Music Product Inventory Presented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C. Look around your store, and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print music, unrented band instruments on the shelves, obsolete pro audio gear collecting dust and aging pianos occupying valuable flooring costs. How does that happen? In this updated session, you will learn how to buy the right quantity and mix of music

products. Alan Friedman, a CPA with several music dealer clients, will give you the secret for making smart inventory buys. Noon – Special Double Session How to Create Simple and Effective Advertising and Promotion Presented by Larry Mersereau If you market on a limited budget, you can’t afford to miss this program. You’ll learn how to get maximum return from your investment in advertising and promotion, no matter what media you use. Online, print, direct mail, mobile…there are dozens of media to choose from. You’ll make better selections after this program. Plus, you’ll create more effective ads and messages using “Larry’s Magic Formula for Compelling Marketing Communications.” You’ll only get it here—don’t miss it! 1 p.m. Get ’Em While They’re Hot: Future Drum Markets Presented by the Percussion Marketing Council (PMC) Is your store or drum department selling today’s “drumming lifestyle,” or what MMR 85

was hot yesterday? Explore the future of the drum and percussion market from this panel of industry leaders, celebrities and educators. Whether you’re a small music store or a multi-location chain, you’ll hear insights and answers from the Percussion Marketing Council’s panel of experts on where the markets are heading and the trends that are just around the corner. Discover concepts and ideas way beyond the next drum clinic or event, and learn how to attract and sell to customers you have not considered before or don’t know how to reach.

1:30 p.m. Live Sound Advanced: What You Need to Know to Thrive Presented by Kent Morris, Peavey Electronics For MI retailers, live sound should be more than powered speakers on a stick. From line arrays to digital consoles, the market is expanding and prospering. But to succeed, you must know the technology behind the latest trends. With decades of experience in installed and touring sound, Peavey’s Kent Morris will explain

Is this how you’re ordering product?

in straight talk the ins, outs and throughs of pro-level live sound so you can command the respect you deserve and close the biggest sales of your career. 2 p.m. How to Keep Your Music Students Motivated Presented by Jeff Gastineau, Owner, Creative Ej Inc. Are your music students just going through the motions with their music lessons? If so, maybe it’s time to take a fresh look at your entire approach. Starting with presenting your program to prospective students and instructor selection, all the way through instruction and student performances, Jeff will show you how you can make student motivation the key principle of your lesson program. 2:30 p.m. Five Reasons Customers Should Do Business with You. Don’t Just Advertise Products and Price Presented by Joe Bredau

Things happen fast during the work day. There’s so much to do that ordering reeds, mouthpieces or mutes becomes a real time drain. Not any more. Now you can go to www.DANSR.com and click on the DANSR 24-7 link. The DANSR store is open day and night so you can order product anytime you like, whenever it’s convenient for you. It’s quick and easy and gives you access to great products on demand so you can devote your instore time to bigger issues—like making money. It’s the kind of service you’d expect from a company that imports world-class products like Vandoren reeds and mouthpieces and Denis Wick brass mouthpieces and mutes. Now you can expect it 24-7.

See us at NAMM Booths 3100, 3200

Take a look at your latest advertising piece. Now take a look at an advertising piece from your competitor. Is there a difference? Can your customers see the difference? Probably not! Industry veteran Joe Bredau will show you how to discover your competitive advantage. Advertise what makes you special! Give your customers five compelling reasons to shop at your store. 3 p.m. How Can I Energize My Employees? Presented by Gayle Beacock, Vice President, Beacock Music How can you cultivate enthusiastic customers when your own employees are not fully energized? You can’t. If you want to build “buzz” about your business, you need to begin by building “buzz in your business.” Turn your store into a beehive of excitement and activity. Get your staff humming and working together as a team. Your customers will catch the enthusiasm! If you are looking for practical tips and techniques to motivate your staff—and who isn’t?—be sure to attend this session. Gayle Beacock is the perfect model of a motivated employee. Learn how she motivates herself—and her staff—to reach FEBRUARY 2009

April 1 â&#x20AC;&#x201C; 4, 2009 live for the music

The world of music is coming to Frankfurt am Main again in 2009. Visit the Musikmesse show from 1 â&#x20AC;&#x201C; 4 April to expand your product lines at the most important industry forum of the year. Musikmesse reflects the complete depth and breadth of the music industry and all international distribution channels, bringing you into direct contact with existing and potential business partners. Plus, there are professional product presentations from famous musicians to enjoy at this top insider event. Musikmesse is the leading international trade fair for musical instruments, music software, computer hardware, sheet music and accessories. Tel. 770.984.8016 info@usa.messefrankfurt.com www.musikmesse.com See us at NAMM Booth 5904

their goals. You will come away buzzing with ideas to energize your employees. 3:30 p.m. Five Ways to Use Local Talent for Attracting Customers and Driving Sales Presented by John and Jeanne Stiernberg Many manufacturers have international artist relations programs, but relatively few music products retailers have their own homegrown endorsements or event series. Where do you fi nd talent? How much does it cost? What will the impact be on sales and profits? Join us for five actionable tips geared to using local artist relations and events to attract more customers, increase sales and set your store apart in today’s ultra-competitive market. 4 p.m. How to Create a Music Lesson Culture and Team at Your Store Presented by Pete Gamber Having lesson rooms, teachers and sales staff is no longer enough to create a successful music lesson program. If you want your lessons and sales to grow, you need a music lesson culture and music lesson team. Pete will show you how to develop a music lesson culture and a music lesson team at your store that will produce unbelievable results!

industry panelists Dom Famularo (Vic Firth, Mapex, Evans, Sabian), Donna Hall (New York School of Music), Dave Sebree (founder of Rock Camp USA) and Jeff Gastineau (Creative Ej Inc.) for this session.

FRIDAY, JANUARY 16, 2009 BREAKFAST SESSION 8 a.m. The BIG Issues: Trends and Tactics: The Next 12 Months Bill Hinely and Panel

(FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms It’s the beginning of the new year and the ideal time to look ahead and explore the trends that are going to influence business over the next 12 months. In the latest BIG Issues session, Bill Hinely and a panel of experts will explore some of the emerging trends that are going to influence the music products industry during the upcoming year and beyond. Find out how these trends

Three Brands. One Focus. Dependability Easy playability Affordable pricing Tonal responsiveness Quality workmanship

4:30 p.m. Your Lesson Rooms: Your Best Place to Market to Your Students Presented by Pete Gamber Do you use the lesson room as a place to market to your students? Do your students get dropped off, beeline it into the lesson and then haul buns back out to mom, who has to get the next kid off to soccer? If so, listen to Pete’s ideas about how to sell more gear and services to your students. 5 p.m. Beyond Music Lessons: Take Your Music Lessons to the Next Level Presented by Pete Gamber and Panel Take your music lessons to the “next level” by adding exciting programs and new class offerings to what you’re already offering. Get some fantastic ideas about what other NAMM Members are doing to energize and expand their lesson programs. Join Pete Gamber and FEBRUARY 2009

Trusted brand names from a trusted supplier. www.BeckerInstruments.com www.Stentor-Music.com

See us at NAMM Booths 5720, 5928

MMR 89

are going to affect you and how to control the challenges while you take advantage of the opportunities. This is the information you need to succeed and thrive in this time of economic and social change.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. Looking for Customers? Connect with Them on YouTube, MySpace and Other Social Networks

Presented by Kurt Witt, Yamaha Corporation of America, and Panel YouTube for business? Yes. Definitely, yes! It’s where your potential customers watch music videos and talk about music and musical instruments. Along with the other social networking sites, it’s where you need to be if you want to reach them. But first you need to know some things in order to create that connection. Kurt Witt from Yamaha Corporation of America will show you how innovative music dealers are tapping into this excit-

ing market and growing their business. Learn what works and why. Learn the social niceties in social networking. It’s your business to know how to operate in this environment. 11 a.m. How to Create Customer Traffic Without Creating Cost Presented by Bob Popyk, Columnist, The Music Trades Magazine If you don’t have a mega-store marketing budget tied together with a big checkbook and an even bigger crystal ball, here are some ideas to bring more customers into your store right away without having to go to the bank. Find out lots of easy ways to get more store traffic each day by using some initiative, tied together with some cleverness and creativity. If you want to give your sales an immediate boost without making your local media rich, check out this session. 11:30 a.m. How to Sell to Customers Only Looking for Price Presented by Bob Popyk, Columnist, The Music Trades Magazine Are customers getting “tougher” to sell to because they come in looking just for a better deal? Here are some simple ways to close a high percentage of those customers who are searching for the best deal, tell you they’re “shopping around” and walk out of your store without buying. Just a couple of ideas put to use could immediately make your sales team more effective. Noon – Special Double Session Design Your Retail Store on a Dime Presented by Danny Rocks and Panel Here’s your chance to see real-life music store makeovers. Actual “before and after” photos illustrate the change. Was it worth it? How much did it cost? Did it increase sales? Join Danny Rocks and his panel of music dealers and store designers as they show you how to remodel your store. And how to do it “on a dime”! 1 p.m. – Special Double Session How to Sell Without Being a JERK! Presented by John Klymshyn This session (based on John Klymshyn’s third book) is funny, practical and full of real-world examples. Why are salespeople

90 MMR

FEBRUARY 2009

See us at NAMM Booths119, 211B, 6928

Whoever said

YOUR PEDALBOARD...

Introducing the Lava CPS™ (Configurable Pedal Board System) - the first ever completely configurable pedal board. The Lava CPS™ is built from super strong, specially formulated ABS to easily handle the rigors of stage use. Each piece is secured to form-fitting ABS base plates and the adjoining piece at a minimum of 8 points and up 14 points with machine screws along with locking nuts - making a rock solid pedal board. You are now free to shape your pedal board at will and add a new pedal without having to remove one you love because you are out of real estate. The revolutionary way to array your pedals – any way you want.

Discover what your rig has been missing. Visit us at lavacable.com.

VISIT US AT WINTER NAMM, HALL E BOOTH #1576

W W W. L AVA C A B L E . C O M

910.797.7214

so maligned? Why is sales seen as anything other than an honorable profession? Klymshyn shares reliable selling conversation techniques that salespeople across the United States and Canada have adopted in order to control conversations and be persuasive, yet non-threatening. A sense of humor is essential to success in selling. Klymshyn’s wit, presentation style and personal experience in the selling life inform this interactive, fast-moving and funny session. 2 p.m. – Special Double Session Selling Yourself to the Bank Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, P.C. When it comes down to it, banks have two objectives: to make money by lending you money, and to make sure they’ve minimized their risk along the way. That means you must convey your business and industry knowledge to your banker in the most convincing manner possible. While a healthy financial statement is a good start, you need a whole lot more to make sure you get the financing you need to run and grow your business. Join industry accountants Alan Friedman and Daniel Jobe and learn how to win over your banker with a “sure-fire” presentation. 3 p.m. How to Take Your Lessons, Programs and Camps to the Next Level Presented by Donna Hall, President, New York School of Music

and even the way you do business. Two recent regulation changes will be discussed in this session: 1) New requirements for wood imports, both pre-manufacturer and commercial products 2) White space frequency regulation that impacts wireless microphones/ receivers. Meet with industry advisers and experts to learn about the regulation guidelines, implementation and how you can stay ahead of the curve.

Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 25 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has again been upgraded to include the new LaSalle LB-15 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Cremona SV-175 Violin Outfit: •Six sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •All-solid carved, graduated construction •Well-balanced LaSalle LB-15 bow with ebony frog

3:30 p.m. Music Industry Legislation and Regulation: Are You Up to Speed? Presented by Mary Luehrsen, NAMM, and Guests

FEBRUARY 2009

4 p.m. How to Promote Clinics and Get Maximum Results

Meeting the Needs of Students for More Than 25 Years ...

Where do program ideas come from? Learn how to develop programs and how to start them, including how to market your program and organize your space. Get your students out and performing! This is a must to keep your lesson program strong and growing. Explore some ideas about how to put recitals together—no excuses allowed! Everything from coffee houses to harvest fests. This can be done with little or no cost. Summer Rock Camps: How to turn your slowest months into your most profitable ones. Camps have become hot— and hugely successful!

Regulations required by federal and state legislation can affect business efficiency

Roundtable information sharing for industry professionals will be held from 4–5 p.m. in the Green Room of the Hilton. Specific information concerning wood import filing requirements will be shared, along with how the new frequency regulations may impact wireless product specs and ideas for ways to share product use with customers.

Still

195

Suggested Retail

SV-175

See us at NAMM Booth 5760

[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.

MMR 93

Presented by Ravi, Music Products Industry Consultant and Magazine Columnist Local independent dealers must provide product education and musical inspiration in their communities. Professional clinics attract local talent, create informed customers, educate and inspire the sales force and demonstrate the value of independent retailers to an ever-growing “big box” consumer base. Columnist and consultant Ravi will teach you how to promote effectively, capitalize on an

inspired audience and get the maximum ROI (return on investment). Manufacturers, retailers, clinicians, teachers and artists all share the same objective: delivering quality music to the masses. Clinics are a golden opportunity to bring the team together, beat the competition and nurture the musicians (a.k.a. customers) of today and tomorrow. 4:30 p.m. – Special Double Session I Heard It / I Tried It / It Worked! Best Ideas from the OMEGA Sharing Group

Moderated by Kevin Cranley, President, Willis Music Kevin Cranley and his panel of OMEGA members will share practical ideas that have worked in their stores. You don’t have to look far for new ideas—they’re all around us. The trick is to take someone else’s great idea and adapt it to fit your store’s situation. This could be a sales promotion or a merchandising plan— even a hiring and training procedure. See it, adapt it, implement it and document it so that you can use it again! Join us for this fast-paced session; bring ideas that worked for you and win a prize! Be prepared to take away some winning ideas that you can implement next week!

SATURDAY, JANUARY 17, 2009 BREAKFAST SESSION 8 a.m. 25 Ideas to Improve Your Business— NOW! Panel Discussion with Alan Friedman and Danny Rocks (FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms Are you looking for a few fresh ideas to improve your business? Are you looking to find new customers? Do you want to create more “buzz” for your next event? Do you need some help with your fi nancial statements? Well, look no further! In one hour, you will get 25 ideas that you can take home and start to implement Monday morning. These are not just theories; they’re practical, dealer-tested ideas to improve your business. Alan Friedman and Danny Rocks will guide you through the “best of the best” ideas in this fast-paced session. Music dealers will share their best ideas with you. Learn from your peers. Find out what worked—and why. Discover a few ideas that can improve your store.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. This Old Web Site: Why Your Site Needs a Makeover! Presented by Amy Stewart, Stewart Design, Inc. 94 MMR

FEBRUARY 2009

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www.youngchang.com Call 310-637-2000 for an appointment today

When was the last time you updated your Web site? Last year? Last century? Unfortunately, Web sites get stale—fast! And worse, outdated sites drive potential and present customers away from your business. Is this happening to you? Want to make some changes? Come to this session to see Amy Stewart of Stewart Design, Inc. point out what’s wrong with a model Web site. What turns visitors off? What prevents them from clicking through on the site? Amy will give you specific suggestions for improving your old Web site—today!

get answers. Join this panel of Music Inc. magazine’s esteemed columnists to hear solutions to your fi nance, sales, marketing, merchandising and staffi ng issues. These specialists will respond to questions submitted beforehand and will also take audience questions during the second half of this one-hour session. Participative Selling for Music Retailers: A Complete Sales Course in Six Parts The following six sessions explore key components of the sales process and together provide a comprehensive overview

of the skills needed for effective selling in a retail music store. 1 p.m. Participative Selling, Part 1: Why Have a Sales Training Program? Presented by George Hines, George’s Music “Participative Selling for Music Retailers” is an effective process designed to maximize your relationship with your customers. When you increase the quality of your customer interactions, you greatly improve your competitiveness.

11 a.m. You Can Profit from Home-School Programs—Here’s How… Presented by Gayle Beacock, Vice President, Beacock Music Home-schooling is a cultural phenomenon—and a market with lots of potential for the music retailer. But most have had limited success at best. Want to learn how one music dealer went from 32 to 225 home-schooled students in just one year? You won’t want to miss this session as Gayle Beacock shares her store’s success story. Learn how you can capture a profitable slice of the home-school market. 11:30 a.m. Hot Tips (from Purchasing Affordable Health Care to Using Store Signage to Boost Sales) Moderated by Danny Rocks Confused by the plethora of difficultto-understand and even more difficultto-afford health insurance products? A Mercer Health & Benefits representative will explain options to fit your budget— from major and limited medical plans to health savings accounts and discount cards. And what about consumer fi nancing in this bear market? A representative from GE Money will explain how dealers can effectively use financing to boost sales, as well as how tools such as POP materials and signage will help consumers know they have payment options available. Noon – Special Double Session Panel Discussion: “Ask the Experts” Moderated by Zach Phillips, Editor, Music Inc. You, the music products retailer, asked the hard-hitting questions. Now, you’ll FEBRUARY 2009

309 Plus Park Blvd, Nashville, TN 37217, 1800 4Baldwin

iPhone and iPod touch are trademarks of Apple Inc.

www.baldwinpiano.com

See us at NAMM Booth 303

MMR 97

Using a selling system gives you an enormous advantage over your competitors who do not employ a system. During this first session, we will cover the Three P’s of Selling, Physical Needs vs. Emotional Needs, and the Art of Participative Selling. 1:30 p.m. Participative Selling, Part 2: Greeting the Customer and Building Rapport Presented by Kevin Cranley, Willis Music Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff. In this session, Kevin will cover the 10-Second Rule and the 2-Minute Rule, Greetings that Work and Greetings that Don’t, Your Customer is Your “Best Friend,” and the Power of Rapport. 2 p.m. Participative Selling, Part 3: Establishing Purpose and Qualifying Needs

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Presented by Kevin Cranley, Willis Music It’s easy to make assumptions about customers. Sometimes we fail to address the real reason why a customer visits our store. Establishing the customer’s purpose is an integral step in the “Participative Sales Process.” Likewise, qualifying the customer’s needs is one of the most valuable skills for a salesperson to understand and practice. When you are able to properly qualify your customer’s needs, you can correctly meet that person’s needs and make the sale. Kevin will cover these topics during this session: Why is My Customer Here?, General Questions First and Then Specific Ones, and the Budget Question. 2:30 p.m. Participative Selling for Music Retailers, Part 4: Presenting Products and Creating an Irresistible Choice Presented by Greg Billings, Steinway Piano Gallery of Naples Now that you have built rapport with your customer and have properly qualified their

needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision. In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective. Topics include Getting Permission to Make a Presentation, Refining Your Pitch, Using the Emotional Power of Music in Your Demo, and Structuring Your Presentation to Establish Yourself as a “Caring Expert.” 3 p.m. Participative Selling for Music Retailers, Part 5: Processing Objections and Closing the Sale Presented by Greg Billings, Steinway Piano Gallery of Naples What happens when your customer says “No”? Do you take this as a personal rejection? It is not. Rather, it is an opportunity for you to understand the reason for the objection. Your customer is really telling you that a decision is under active consideration. You will not want to miss this session! Greg will show you how to process your customers’ objections and make the closing a mere formality. Topics covered in this session will

See us at NAMM Booth 1325

FEBRUARY 2009

See us at NAMM Booth 5948

dig into the merchandise to find the best products, ideas and trends from the hidden depths of the show. You know as soon as you get home, someone always says, “Did you the see the new…?” and you feel you’re the only person who missed it. The chance to change all that, this rapid-fire, 60-minute snapshot covers what you need to see before leaving Anaheim.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. I Need a Web Site: Should I Build It Myself or Buy a Pre-Built Model? Presented by Danny Rocks You know you need to establish or improve your music store’s online presence. But you may not know how much it will cost to build your Web site. Or how long it will take. Or what resources you will need. You may not even know what you need to know—yet! In this session you will get some answers. At the very least, you will learn from two music retailers who have shared this experience. One retailer will tell you about their decision to build their

Web site from the ground up. The other will tell you why they decided to let a service provider do the building for them. 11 a.m. I Have a Web Site, Now What Do I Do With It? Presented by Jen Lowe Building your Web site is the easy part. To make your site successful, you will need a plan: Where do you get content for the site? Who actually posts it to the site? How do you promote your site? How do you know who is visiting your site? How do you get customers to buy from your site? Jen Lowe and Danny Rocks will answer these questions. They will show you how to create a weekly checklist to make sure your site is set up for success! 11:30 a.m. Point-of-Sale Solutions Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, P.C. It’s tough enough to find and implement the right accounting software. But it becomes “mission impossible” when you start

requiring critical music retailing applications like point-of-sale, inventory control, e-commerce, online rentals and business-to-business communications. While the music retailing industry does offer a few solutions, like Tri-Technical Systems, Inc.’s AIMSI, Tyler Systems and Retail Up, it’s hard to know which one is the best fit for your store. Join industry accountants Alan Friedman and Daniel Jobe as they moderate a panel discussion of music retailers who use these packages every day. Noon – Special Double Session Design Your Web Site on a Dime Presented by Danny Rocks and Panel Do you think it costs a fortune to design and maintain a Web site? It can, but it doesn’t have to—if you have a plan. We will show you how several music dealers do this. You will see what works and what doesn’t work—and learn why! Join Danny Rocks and his panel of music dealers and Web site designers as they show you how to keep your site fresh. And how to do it “on a dime”! 1 p.m. Looking for Content to Add to Your Web Site? Look to Your Suppliers for Help!

Built In DSP Illuminated Sonic Glow POT

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Sonic Glow POTs Programmable Blade Switches Multi-Tonal Pickup Switching Systems

Programmable Blade Switch Pickup Selectors MP3 Recording Guitars with DSP & USB

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MP3 Recording Guitars & Pickguards Built-in DSP Guitar & Bass Preamps y Custom Electronic Designs for OEM's

Music Product Designs and Patents Licensing Available

WWW.AMBROSONICS.COM 102 MMR

NAMM Member FEBRUARY 2009

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See us at NAMM Booth 4400

800-348-9737 infomt@humes-berg.com www.humes-berg.com

ssurance — it is what every church or individual customer wants when making a decision to purchase a new organ. At Rodgers Instruments, we are proud to celebrate 50 years of leadership in the classical organ business and 20 years as part of the Roland Corporation. Thousands of churches, homes, educational institutions and concert halls have chosen Rodgers. Why? Sound quality, trust in our local dealers, and the knowledge that Rodgers is a solid company with unparalleled nancial strength to support existing products and innovate the best new instruments. Have you thought about what being a Rodgers dealer can do for your business? These are just a few of the benets of representing Rodgers organs:

• Church organs have some of the highest average sale and gross prot margins of any product segment in the musical instrument industry, thereby improving your protability. • Rodgers offers access to complete organ customization online via Rodgers Organ Architect. • Selling a Rodgers organ to a church opens the door to additional keyboard and organ sales to everyone in the congregation. • The partnership of Rodgers and Roland provides an incomparable level of technology innovation and service support. • Associating your company with Rodgers gives you a connection to a highly respected name in the church organ world, adding prestige and credibility to your business.

To discuss what Rodgers can do for your business, contact Duane Kuhn at 503.681.0461 or dkuhn@rodgers.rain.com

Rodgers Instruments LLC 1300 NE 25th Avenue Hillsboro, Oregon 97124 503.648.4181 503.681.0444 fax

www.rodgersinstruments.com See us at NAMM Booth 2672

Presented by Kurt Witt, Yamaha Corporation of America, and Panel You’re convinced—adding video content to your Web site is a great idea. You want to get started, but where do you get the video? Do you have to film it yourself? And how do you get it on to your Web site? Who can you turn to for help? Ask your suppliers! They want to help you. You’ll be surprised at the variety of great video content they can offer—at little or no charge. Product demos. Jam sessions. Repair tips and more. Join Kurt Will from Yamaha and his panel as they show you what’s available and how you can get it. All you have to do is ask! 1:30 p.m. Size Does Not Equate to Success—in E-Commerce Presented by Bobby Boyles, Oklahoma Vintage Guitar and Gene Joly, Executive Vice President, Guitar Center Do you think you need a big store and a big staff to be successful selling over the Internet? Think again! Actually, think about what your customer wants when shopping online. Think speedy response to questions. Think easy access to information. Think product knowledge and selection. Think big! Act small! In this session you will learn what it takes to succeed in e-commerce. Gene Joly from Musicians Friend and Guitar Center joins Bobby Boyles from Oklahoma Vintage Guitar to share their very different approaches to ecommerce. Don’t miss this session! 2 p.m. Electrify Your Music Lesson Studio Presented by Jeff Gastineau, Owner Creative Ej Inc. Send your students home with more than just a practice schedule. Record part of their lessons—and send the recording home! Demonstrate what the music should sound like. Play one of your favorite riffs. Record a duet with your student. Motivate them with music—the music that you record them playing! Encourage your teachers to take advantage of the many inexpensive, portable recording devices and storage media that you sell in your store. Jeff Gastineau will demonstrate how to effectively incorporate recordings and other technology into your teaching studio programs. 2:30 p.m. SupportMusic.com: Keep Music Education Strong in Your Community FEBRUARY 2009

Moderated by Mary Luehrsen, NAMM Healthy, sustainable music programs depend on community commitments and the involvement of decision-makers, including school board members, administrators, legislators, teachers and parents who believe in the reasons for keeping music and the arts as part of the school curriculum. Join the discussion and strengthen your role in keeping music education strong in your community. 3 p.m. High-Tech Music Learning: Discover New Tools for the Music Room Moderated by Sandy Jordan, NAMM, with Dr. Jim Frankel, Managing Director of SoundTree, the Educational Division of Korg USA / TI:ME Vice President Technology is transforming the way music is composed, performed, promoted and taught. Music educators are exploring this frontier and succeeding through partnerships and support from the music industry. Join a discussion about how music and technology create a bridge to engage student learning. 3:30 p.m. Far-Out Strings: Go Beyond the Traditional School Orchestra Program Moderated by Sandy Jordan, NAMM, with Industry Panelist Ken Dattmore, Marketing Manager—Orchestral Strings, Yamaha Corporation of America Alternative styles, new methods and innovative designs are reshaping and reviving string programs in schools. Join the discussion and learn more about new methods and approaches that are invigorating school orchestra programs. 4 p.m. Expand Music Learning for More Students Through School Guitar and Percussion Programs Moderated by Eric Ebel, NAMM, with Industry Panelists Jessica Baron, Executive Director, Guitars in the Classroom and Alyssa Janney, Manager, Health Rhythms Division, Remo, Inc. Music teachers are expanding the target audience for our school music programs; offering music-making opportunities to children who may not have been drawn to traditional music education. Learn from organizations that are leading this new opportunity for every student to learn music. See us at NAMM Booth 3570 MMR 105

TRADE SHOW

2009 NAMM Show Anaheim Convention Center & Anaheim Marriott January 15 – 18

he following listing of the companies exhibiting in Anaheim this January was provided by NAMM and is updated through November 15th. For the most up-to-date exhibitor information, show attendees are advised to pick up the 2009 NAMM Show Directory, available throughout the convention facilities beginning January 15th.

Company 2box AB 3BDIO 3L International 65 Amps A & S Case Company Inc A Brown Soun Inc. A+D Gitarrentechnologie GmbH Ableton ABM Beteiligungsgesellschaft MBH Absara Audio LLC Access Bags and Cases Access Music GmbH Accord Studio D.O.O. AccuGroove Accutronics Ace Karaoke Corporation Ace Musical Instruments Co., LTD Ace Products Enterprises, Inc. Acme Guitar Works, Inc Acoustic Energy North America Acoustic Guitar Magazine Acoustica Inc. ADA Amplification ADAM Audio USA Adamas Guitars Adams Musical Instruments A-Designs ADIG Invention AS ADK Microphones ADMIRA

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Booth # 2430 1835 5825 3392 6288 1280 1361 6314 1449 1245 4697 6900 3523 1279 4382 7518 3492 5968 1474 1744 5226 6224 1470 7119 5720 2638, 2648 6290 1100 5569 3313

Company

Booth #

AEA 1863 AER - USA 1558 Aguilar Amplification 5270 AHEAD Drumsticks 3464 AIM Gifts 4223 Airfonix 1786 Akai Professional 6400 AKG Acoustics 7800 AL Corporation 1038 Alctron Electronics Co., Ltd 1745 Alesis LLC 6400 Alfred Publishing Company, Inc. 4822 ALGAM S.A.S. 3200 Alhambra USA 1630 Manufacturas Alhambra, S.L. 1630 Alien Apparatus Company, Inc. 4398 Alienor 3200 Allegro Acceptance 472 Allen & Heath, Ltd 6474 Allen Organ Company LLC 428 Alleva-Coppolo Basses and Guitars 1655 Allied Lutherie Inc 1613 Allparts 5882 Editions Alphonse Leduc 3200 AlterMedia Inc 1020 The Alternative Guitar Company 1464 ALTO 6555 Alvarez 5676 AMA Verlag 3220 Amati USA Inc 4610 America Longxing Inc. 3000 America Sejung Corp. 210D American Audio 6824 American DJ 7623 American Music & Sound 5700, 5776, 6474 American Recorder Technologies, Inc. 1748 American String Teachers Association (ASTA) 2004 American Way Marketing LLC 4301 Ameritage Carrying Cases 1430 Ampeg 5676 Amphenol Audio 1643 Anadolu Müzik Aletleri San Ve Tic Ltd. Sti 2878 ANAFIMA 1145, 1146, 1148, 1150, 1364, 2526, 2528, 2529, 2531, 2632 Analysis Plus 2783 Anderson Group International, LLC 1307 Tom Anderson Guitarworks 1526 Anderson International Trading 2469 Andy Del Instruments 1220 ANFREE Sax 2929 Angels Musical Instruments, Inc 4015

Company

Booth #

Ansr Audio Inc. Anthem Musical Instruments, Inc. Antigua Fabrica de Guitarras SRL Antigua Winds Anvil Cases Inc. Aphex Systems API Apogee Electronics Corp. Applied Acoustics Systems Applied Microphone Tech Inc. Applied Research and Technology AQUARIAN Ararat Music Inc Arbor Arcos Brasil USA LLC Aria Guitars Armadillo Enterprises Aroma Music Co., Ltd. Art Strings Publishing Art Vista Productions Arturia Ashdown Design & Mktg LTD Asher Guitars & Lap Steels Ashly Audio, Inc. ASK Video ATN International Atomic Guitar Works Aubert Lutherie Audio Ease Audio Impressions Audio Innovate Audio Media Audio2000’S® Audionova Inc Audio-Technica U.S., Inc. Audix Corporation Auralex Acoustics Aurorae Inc Automated Processes Inc (API) Automation Engineers AUX Avalon Design Avant Electronics Aviom, Inc. AV-Leader Corporation Avlex Corporation Axewraps Axis Percussion, Inc. AXL Musical Instruments AXON Technologies B & C Speakers B.C. Rich

1853 2905 1540 4514 4849 5696 6409 6320 6728 6242 6555 3264 5864 5420 3421 5569 4272 1174 4618 6427 6310 4778 1454 5776 1001 3200 3483 3200 6508 7801 7304 5808 6390 4143 6740 6976 4295 7524 6409 2723 1761 6955 6985 7802 1869 6810 1808 3478 5476 6913 4786 4884, 4885

FEBRUARY 2009

See us at NAMM Booth 4610

MMR readers are encouraged to join the Musical Merchandise Professionals Group on LinkedIn. MMR created this group to help M.I. professionals advance their careers and business goals by creating new vital business contacts.

LinkedIn is free to join. Visit www.linkedin.com to create a proﬁle summarizing your professional accomplishments and outlining your goals. Once you’ve joined, search for “MMR’s Musical Merchandise Professionals” and request to become a member it’s that easy!

Company B-52 Professional Babicz Guitars USA Bad Cat Amplifier Co. Inc. Baden Guitars Dino Baffetti Di Baffetti G & C. Bag End Loudspeakers Musical’s Bags, SL Baldwin Piano Bam France Barcus-Berry Bari Woodwind Supplies, LLC Bartolini Pickups & Electronics Basix Percussion Bass Drum O’s Bass Dynamics Bass Player Basslines Basson Equipment Bay Woodwind Products/Mouthpieces Bazhou Basix Musical Instrument B-Band, Inc. BBE Sound, Inc. Beard Guitars Bechstein America, LLC Becker Stringed Instruments Bee Basses LLC Beechler Mouthpieces Behringer Beijing Hsinghai Piano Group Limited China Beijing Lanyao Huihao Musical Instrument Co., Ltd Beijing Sunrise Musical Instrument Corp. Ltd. Beijing Xiyangyang Instrument Cases Co., Ltd Beijing Yiyuan Musical Instruments Co., Ltd. Belcat Co., Ltd. Benavente Guitars Bench World Benchmark Media Systems, Inc Bends Instrumentos Musicais Ltda Bergamot Brass Works, Incorporated

FEBRUARY 2009

Booth # 5952 5397 1461 1226 4819 4146 3412 303 3200 5420 3515 5864 4468 3464 5598 5808 4358 5894 3014 4468 4799 4690 1711 209A 5720 1484 4410 6756 382 1476 2805 2810 3524 3283 4178 369 1676 3231 1127

Company Berklee Press Berndt Woods Best Media LLC beyerdynamic Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. BG Franck Bichon BGE Bhargava & Co. BI Technologies BIAS (Berkley Integrated Audio Software) Big Bang Distribution Big Bends LLC Big City Music Big Dipper Stage Lighting Science and Technology Co., Ltd. Big Fish Audio Big Idea Guys Big Island Acoustic Koa BigHeart Slide Company Bigsby® Bill Lawrence Guitar Design Co Gerard Billaudot Editeur Black Diamond Strings Black Swamp Percussion Blackbird Guitars Blackheart Blackwood Carbon Fiber Drumsticks E. K. Blessing Co., Inc. Blocki Flute Method LLC BLOWiT Fans Blue Book On Line Blue Microphones Julius Blüthner Pianofortefabrik GmbH Blüthner USA Bly Musical Instruments Co., Ltd Bogazici Zil San ve Tic Ltd. Sti Bogner Amplification Bohemia Piano America Inc. Bolt & Co BooHeung Precision Machinery Co., Ltd. BOSS U.S.

Booth # 5301 1041 6296 6500 2449 3200, 4305 3100 2816 1571 6424 3464 1523 6735 7709 6510 1584 1508 4176 3540 2898 3200 3513 2465 1404 5676 2358 3700 2806 2972 5400 6220 3120 3120 1177 3564 5821 444 1662 1438 2672

Company Boulder Creek Guitars Bourgeois Guitars Bourns Inc. John Bowen Synth Design Brady Drum Company BRANCHER Brazen Guitars Bread & Roses Breedlove Guitar Company Breezy Ridge Instruments, Ltd. BridgeCo Bridgecraft USA Inc Brown’s Guitar Factory Corp. Brubaker Guitars BSS Audio BSWA Technology Co. Ltd BSX bass Inc Buckaroo Cymbals Budda Amplification Buddy Rich Drum Company Buffet Crampon Buffet Crampon USA, Inc. Bulk Molding Compounds, Inc. Bulletproof Instruments Burkart-Phelan, Inc. Burning Amplification, LLC Burriss Amps & Effects Pedals C and C Custom Drums C.B.I. Professional Wiring Systems Cable Up CAD Professional Microphones Cadeson Musical Co., Ltd CAE CAFIM Confederation of European Music Industries Cakewalk J.D. Calato Mfg. Co., Inc. Calicchio Musical Instruments Inc. Calzone Case Company Cannonball Musical Instruments CANOPUS Co., Ltd Captain Beyond

See us at NAMM Booth 5822

Booth # 1412 1411 1548 1121 3379 3200 1237 2004 1812 6230 1801 1426 3383 5973 7800 1769 5973 4831 5282 3070 3200 4300 2882 1149 3329 1152 5899 2777 4268 1634 6226 2746 7002 3120 6800 3439 4311 4849 4426 2964 2265

MMR 109

Windy City Mutes ™ “World’s Best-Sounding Mutes”

Building a brand is hard work. But it's made easier when the brand is the "World's BestSounding Mutes". In tune all the time in every venue Windy City Mutes™ - the brand for the 21st century.

Windy City Mutes, Inc. www.windycitymutes.net Email: windycitymutes@sbcglobal.net 756 Larsen Lane, Bensenville, IL 60106 Phone: 630-616-8634 • Fax: 630-616-8635 Call for brochure today NAMM Booth 3331

110 MMR

Company

Booth #

Caraya 1264 Carbosticks 2358 Carl Fischer LLC 5412 Carruthers Guitars 1396 Carter Steel Guitars 5820 Carvin Corp. 4490 Case Core 4130 Casini Music Instrument Inc. 3010 Casio America, Inc. 6776 CE Distribution, LLC 4893 Cecilio Musical Instruments 3004 Cedar Creek Custom Case Shoppe 4450 Celemony Software GmbH 6900 Celestion 4674 Central Music Co. 6012 Century Guitars 1421 Century Strings, Inc. 2727 Cerwin-Vega 6866 Chandler Limited 6254 Chang Zhou Xing Yin Electron Co., Ltd. 1457 Changsha Ruby Electron Co., Ltd. 5890 Changzhou Grand Glory Technology Software Co., Ltd. 6007 Charites Strings, Inc. 3024 CharterOak Acoustic Devices 1861 Chateau 3300 Chauvet & Sons, Inc. 7413 Cherry Lane Music Company 4618 Cherub Technology Co., Ltd. 2832 Chesbro Music Co. 4430 Chevalets Despiau 3200 Chiayo Electronics Co., Ltd. 5997 Chicken Systems, Inc. 6921 Chonwoo Corp. 4136 ChopSaver 4900 Chosen Fat Co., Ltd. 3164 Chris Campbell Custom Guitars 5705 Christian Musician Magazine 1705 CIEC Overseas Exhibition Co., Ltd. 1217, 1864, 3422 Cipex International 4458 Harvey Citron Enterprises 5989 Civilized World, Inc. 5705 The Clamp It 2257 Classic Musical Instruments 1331 Classical Strings Inc. 1065 Steve Clayton, Inc 4496 Club World 5400 Coalition for Music Education in Canada 2004 CodaBow International 3500 Cole Clark Guitars 1210 Coleman Audio LLC 6897 Collings Guitars Inc. 1730 Colorado Case Company 4805 Community Professional Loudspeakers 6940 Completely Oblivious Inc. 1524 Composite Acoustics 1514 Concepta KVB AG 1702 Concert Musical Instrument Factory 1422 Concert, SA 1600 Concord International Group, Inc. 3221 Connolly Music Co. 3500 Conn-Selmer, Inc 4224, 4600 Conquest Sound Co Inc 7108 Consulate General of Pakistan Trade Division 1662 ConventionTV@NAMM 5400 Cora & Peter Kuo, Inc. 3165 Córdoba Guitars 5300 Core One Creative, Inc 5499 Cort USA 4468 Cortex 6966 Countryman Associates, Inc. 6691 Crafter USA, Inc 1330 Crane Song Ltd 6290 Crate 5676 Craviotto Drum Company 3065 Creation Audio Labs, Inc. 1677 Creative Bags and Cases Limited 1805 Crest Audio Inc 5740 Crown International 7800 Cruztools, Inc. 1321 CSC Products Inc. 2813 CSFI 3200 Curt Mangan Inc 4498 Cycling ‘74 6314 D.A.S. Audio s.a. 6878 D.B. Musical Instrument Co., Ltd. 2792 D’Addario & Company, Inc 4834 D’Addario Canada 4852

Company

Booth #

DADI 2971 Dae Huan Electronic Co., Ltd 7705 Dae Huan Enterprise Co., Ltd. 1784 Dae Hung International Co., Ltd. 1173 Dae Hung Precision Co., Ltd 1376 Daisy Rock Girl Guitars 4818 Guangzhou Daling Musical Instruments Factory Co. Ltd. 2971 Dana B. Goods 5569 D’Andrea Inc. 4858 Danelectro 4790 Dangerous Music 6916 Dansr, Inc. 3100 D’Aquisto Strings, Inc. 5262 DAS Audio of America 6878 Dave Smith Instruments 6948 The Davitt & Hanser Music Co. 4862 dB Technologies USA 6563 dbx Professional Products 7800 DBZ Guitars LLC 3290 DC Voltage 5935 Ddrum 2954 Dean B. Zelinsky Guitars 3290 Dean Guitars 5466 Dean Markley Strings, Inc. 5710 Deering Banjo Company 1511 DEG Music Products, Inc. 4218 Delano Pickup Systems 1484 DeLorene Acoustics Inc 1597 Deltone Strings 1724 Demeter Amplification 4388 Denon DJ 6474 Denon Electronics B5955 Der Jung Enterprise Co., Ltd. 1254 Diamond Amplification, Inc. 3290 Diamond Guitar Pedals 2785 Digidesign 6606 Digitech 205A Digitronics, Inc. 3528 DiMarzio Inc. 5830 Dingwall Guitars 3096 Diplomat 3235 Diplomatte 3235 Direct Music Supply 3439 Direct Sound Headphones 1635 Diril Cymbals 2258 Diril Müzik Aletleri Ithalet Ihrarat san. Ltd. sti. 2258 Diversi Musical Instruments 419 Diversified Case Co. Inc. 4311 Dixon Hardware 5928 DJ Skirts 7418 DJ Tech Limited 7319, 7328 DJ Times 5400 Dogal di Cella & C. SNC 4819 Dörfler GmbH 3120 DownBeat Magazine 4319 DPA Microphones, Inc. 6996 DR Handmade Strings 4184 Dramastic Audio Corp. 1847 Dream Cymbals And Gongs 2628 Drum Connection, Inc. 2979 Drum Foundry 2465 Drum Tech 3279 Drum Workshop, Inc. 2454, 2654 DRUM! Magazine 3541 Drumdial Drum Tuners 3464 D-TAR 4358 Duesenberg USA 1444 Charles Dumont & Son, Inc. 4418 Dunlop Manufacturing, Inc. 4768 Dunnett Classic Drums 3364 Dusty Strings Co. 1716 Dynacord U.S.A. 6569 Dynaudio Acoustics 6840 E and E Exports Inc. 6949 E. & O. Mari 5729 E. Koch GmbH 3297 E.M. Winston, LLC 4801 Earthworks, Inc. 6292 East International Exhibition Co., Ltd. 1251, 1854, 2926, 378, 7709 East West 6630 Guang Zhou Eastman Musical Instrument Co., Ltd. 1217 Eastman Strings, Inc. 4310, 5110 Eastwood Guitars 1155 Eblitz Audio Labs 6690 EBS Sweden AB 3382

FEBRUARY 2009

INDEPENDENT DEALERS ONLY BOX STORES NEED NOT APPLY!

Gibson and PRS quality at less than half the price. Are you tired of having your margins and product mix dictated to you by corporate suits? Indie is the fastest growing line of guitars in the UK and Europe and is now stocking in the US & Canada.

NAMM Booth #1320

Independent Dealers Dealer Buying Groups Mom & Pops Always Enforced MAP High volume Box stores Web discounters Your enemies Best Buy Never!

Professionally set-up Limited Lifetime Warranty Dealer makes $$ from Indie website sales Quality, profit and the priceless Indie attitude for free

If you want to start selling the fastest growing line of guitars in the UK and Europe in your store give us a call. We want to talk to you.

www.indieguitars.com 1-866-934-6343 We are also looking for industry leading territory sales reps and master dealers

Company

Booth #

Ebtech 4382 ECEN Electronics Co Ltd. 1858 Eden Electronics 5244 Edirol by Roland 2672 Educational Music Accessories Company, LLC 2346 Egnater Amplification 5952 Eikosha Musical Instrument Co., Inc. 2265 Eko Music Group SpA 1640 El Dorado Guitar Accessories 1284 Elation Lighting Inc. 7515 Eleca International Inc. 4897 Electro Harmonix 5396 Electronic Musician 5715 Electroswitch 1579 Electro-Voice 6569 Elektron 1102 Elite Music Brands 4878, 4885 Elixir® Strings 5000 Ellington Strings, LLC 2824 Elmwood Amps 3196 EMD Music Inc. 3282 eMedia Music 6504 Emery & Webb, Inc. 1402 EMG Inc. 4850 Eminence Speaker LLC 4334 EMMC 4227 Empire Wholesale, Inc. 7013 Empirical Labs, Inc 6110 Engl Amplifiers 3297 Eno Music Co., Ltd. 1637 Enping Karsect Electronics Co., Ltd. 1864 Enrique Keller, S.A. 3313 Enter Music Publishing Inc. 3541 Envoy 3235 Epifani Custom Sound Systems Inc. 3484, 5284 Epiphone 303 EQ 5808 Equator Audio Research B5963 Equipson, SA 6990 Erizias Basses 1029 Ernie Ball, Inc 5440 ESI Audiotechnik GmbH 5406, 6832

FEBRUARY 2009

Company

Booth #

ESP Guitar Co. Inc 213D Essential Sound Products, Inc. 5698 Laul Estonia Piano Factory 468 Etavonni Instruments 1349 Etched Metal Company 1223 ETI Sound Systems, Inc. 5952 Euphonic Audio, Inc. 5872 Euphonix 5761 European Piano Restoration 420 Evans Drumheads 4834 Eventide 5791 Everly Music Company, Inc. 4750 Evets Corporation 4790 Evidence Audio, Inc. 4143 EVOLVE 1847 EWI 1778 EWS 5252 Excel USA Corporation 1485 Exotic Woods Co. Inc. 5927 Extenix Corp. 1859 Extreme Isolation Headphones 1635 EZ Dupe 6598 F Bass 1460 Facelift 1317 Factory Metal Percussion 3583 Faital SpA 6498 FaitalPro 6498 Farley’s Musical Essentials 1325 Farnell Guitars 4162 Fat Congas 2876 FatPro Technologies 6274 Fazioli Pianoforti S.R.L. 456 FBT Elettronica S.P.A. 4568 FBT USA, Inc. 4568 FDW Worldwide 1634 Fender Musical Instruments Corp 300, 304 Fengya Musical Instrument Accessories Co., Ltd. 2826 Fernandes Guitars 5690 Ferree’s Tools, Inc 4233 Fibenare Guitars Co. 1344 Fidock Handcrafted Drums 2879 Finale 6114

See us at NAMM Booth 3032

Company

Booth #

First National Merchant Solutions 150 Fishman 4158, 4258 Fitness Audio 1831 Flask of Oil, LLC 5006 Flavoreeds 4900 Flaxwood Oy 1248 Flaxwood USA Inc. 1248 Flea Market Music, Inc 1717 Fleabass Inc. 3192 Floyd Rose Marketing Inc. 4877 FocusRite Audio Engineering, Ltd 6474 Fodera 5284 Folkcraft Instruments, Inc 1621 Ford Drum Company 3555 August Förster 445 Foshan NRE Electronics Manufacturing Co., Ltd. 1854 Frank Huang International Inc 3431 Frankenstand 7520 Franklin Strap 4250 Fred Tebb & Sons Inc. 1016 Frederick Harris Music 1709 Freehand Systems 5912 Fret Candy 2800 FS Audio Co., Ltd. 1670 Fuchs Audio Technology 1679 Furman 6874 Fuselli Manifatture 3607 Fusion Products Company Ltd. 3026 Future Percussion Concepts 2270 FXpansion Audio UK Ltd 6910 G & B Pickup Co. LTD 1368 G & L Musical Instruments 4690 G7th Ltd. 1640 Gabsung Industry Company Limited 1247 David Gage String Instruments 2701 Galaxy Audio 6945 Galileo Music 202A Gallien Technology Inc. 4284 Gallien-Krueger 4284 GARD 5815 Garritan 6820 Gary Kramer Guitar 4699

MMR 113

Company

Booth #

Company

Gatchell Violins Co. Gator Cases, Inc. GCI Technologies GE Commercial Distribution Finance GE Money Gem Sound Gemini Sound Products Gemstone Musical Instruments Genz-Benz Geo Woo Musical Instrument George Lowden Guitars LTD George L’s Musical Products George Way Drums German American Trading Company Inc. Get’m Get’m Wear Getzen Company Inc. GEWA GmbH GForce Software Ltd GH Electronics US GHS STRINGS Gibraltar Hardware Gibson Guitar Corporation gig-fx inc Gigliotti & Sons Inc GigSkinz Heinrich Gill GmbH GlassTones L.L.C. Glider Capo Global Truss Global Wood Source Globe Plastics GMS Drum Co. GNI Music Godin Guitars Godlyke, Inc. GO-EN International Gold Tone, Inc. Goldbug Products Golden Sound Distributors, LLC Gon Bops Percussion Good For The Goose Products, LLC Goodall Guitars, Inc. W.L. Gore & Associates, Inc.

2904 5100 6966 400 150 7111 6966 3512 5720 1365 1620 5721 3364 444, 445 4194 4412 3220 6700 1497 4684 5720 303 1129 3395 4458 2914 1342 4250 7515 5391 2882 3050 1340 211A 1580 1616 1415 1350 3015 2454, 2654 4900 1715 5000

Gotoh 4140 C.A. Götz Jr. GmbH 3501 Graph Tech Guitar Labs 5920 Greasy Groove Inc. 2996 Greatmind Instrument Manufacturing Co. 2929 Green Monster Music 1407 Greg Bennett Co. 4250 Gretsch Co. 3540 Gretsch Drums 5720 GretschGear.com 3540 Grip Studios 1171 GRK Manufacturing Co 470 Grotrian Piano Company GmbH 452 Grover Musical Products 5313 Grund Audio Design 6790 Grundorf Corporation 6790 Guangzhou AD Audio Co., Ltd. 1752 Guangzhou Cremona Violin Co., Ltd 3426 Guangzhou Jisheng Musical Instruments Manufacturing, Ltd. 2992 Guangzhou Lang Qing Development Corp., Ltd. 1575 Guangzhou Sunpost Musical Instruments Co., Ltd 1264 Guangzhou Sunwell Stage Equipment Co., Ltd 7415 Guangzhou Xinbron Electronic Technology Factory 1835 Guangzhou Xinya Musical Instruments Co., Ltd 1225 Prudencio Saez By Guisama 1600 Guisama, SL 1600 Guistar Picks LLC 1342 Guitar Bra’s LLC 1512 Guitar Edge 4318 The Guitar Folks 3499 Guitar Instructor.com 4318 Guitar Jones 1564 Guitar Kickstand 4198 Spanish Guitar Master Craftsman’s Guild 1600, 3412 Guitar Player 5808 GuitarGuard, llc 4855 Guitarparts Co., Ltd 1343 Guitarras Antonio Aparicio 1306

114 MMR

See us at NAMM Booth 1377

Booth #

Company Guitarras Francisco Esteve, SA Taller de Guitarras Juan Hernández Antonio Sanchez Guitars Raimundo Guitars Guitars in the Classroom Guitars Manuel Rodriguez and Sons Gulf Music Sales Gulf Musical Instruments (USA) Co. Guptill Music Guy’s Publishing Group, LLC G-vox GWW Group Gypsy Guitar Corporation H & F Technologies, Inc. H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. Hagstrom Hahn Guitars Hailun Distribution LLC Haken Audio Hal Leonard Corporation Halifax & Co Pvt Ltd Hall Crystal Flutes, Inc Hallet, Davis & Co. Pianos Halo Guitars Hamer Guitars Hamilton Metalcraft Hamilton Stands Hammond Suzuki USA Inc. Hana Corp. Hankuk Music Co. Ltd Hanser Music Group Hardcase International Limited Hardman Pianos Harpsicle™ Harps Harris Musical Products, Inc. HeadHunters Drumsticks Heavyocity Media Klaus Heffler Geigenbau Heil Sound Ltd Heintzman Distributors Ltd Hengshui New Star Musical Instrument Co. Ltd

See us at NAMM Booth 1716

Booth # 1600 1600 1600 1600 2004 5258 2600 2809 1611 1700 6628 1430 1346 6390 2005 5700 1236 209B 1803 4318, 4618 1662 3534 202A 4598 5720 4166 4011 5800 1320 1270 4868, 4884 2267 202A 1624 4823, 4827, 4831 2358 1847 3220 7324 448 2811

FEBRUARY 2009

Company

Booth #

Henry Import & Export Hercules Stands Hering Industria E Comercio Importacao E Exportacao Ltda Heritage Guitars, Inc. Hermes International Herouard - Benard HHB High Spirits, Inc. Highland Guitar Company Hill Guitar Co. Hipshot Products Inc. Hiptrix Inc. Hodge Products, Inc. Hohner, Inc. Hollywoodwinds Inc HomeBrew Electronics Homespun Tapes, Ltd. Honiba SA Hosa Technology, Inc. HOSCO Inc. Hoshino USA, Inc. Hot Sticks Manufacturing Co., Inc. HotPicks House Ear Institute House of Troy Howard Core Company, LLC HQ HRtronics, LLC Nik Huber Guitars Hudson Music Hughes & Kettner Human Base USA Humes & Berg Mfg. Co., Inc. Huss & Dalton Guitar Co., Inc. HW Brass-Saver™ HW Pad-Saver® HW Products, Inc. i3 SRL IAG America, Inc. Ibanez IBC Trading Ltd Nadir Ibrahimoglu e.K. PMS

1807 5928 1364 4291 5114 3200 6579 1427 5857 1429 5735 2269 3434 3240 4007 1078 4618 4326 5590 1627 4634 2965 1584 1196 469 3221 4834 1477 4143 4618 6555 1156 4400 1408 5410 5410 5410 6903 205B 4634 1640 3120

Company

Booth #

IEC-Berlin 3032, 3120, 3220 IESTA Musical Instruments GmbH 3421 IK Multimedia Production SRL 6520 IK Multimedia US LLC 6520 Ikebe Gakki-Ten 1139 iKEY Audio 6966 ILIO 6728 Image Line BVBA 7007 Impact Label Corp. 1290 iMusicnetwork 1502 Indústria e Comércio Rouxinol Ltda. 1340 Infi nite Response, Inc. 1105 Infi nium Industries, LLC 5785 Innovative Percussion, Inc. 2765 Intelli Co., Ltd. 1368 IntelliStage 4458 International DJ Expo 5400 International Music Software Trade Association 6329 International Woodwind Inc 3327 Intime Design, LLC 1810 ION Audio LLC 6400 iQ Automatic Page Turner 2358 Irradiant Inc. 7425 ISP Technologies LLC 5863 Istanbul Mehmet Cymbals 2870 Istanbul Zil Ve Muzik Aletleri San. ve Tic. Ltd. Sti. 2870 Istanbul Zilciler Muzik Alet. Imal. San. Ve Tic. Ltd Sti 2854 Italia Guitars 4758 iZotope, Inc. 6700 J & L Musical Instruments Inc. 3596 J. Jennings Publishing Company 1705 J.A.C. Musical Instruments, Inc. 1655 J.I. Strings, Inc. 2911 JA Musik GmbH 4614 Jaguar Amplification 3582 James Trussart Custom Guitars 3391 Jammin Lollipops 1802 Paul L. Jansen and Son Inc 471 Jay Turser Guitars 5700 Jazz Education Network 2004 Jazzkat Amplifiers LLC 5494 Jazzmutant 7713

Company JBL Professional JBovier Acoustic Stringed Instruments Jensen Speakers Jet Fretz Jiangyin GoldenCup Angels Musical Instruments Co., Ltd. Jiangyin Jiyang Musical Instrument Co., Ltd Tianjin Jinbao Musical Instruments Co., Ltd. Jinho Instrument Co., Ltd JJ Babbitt Co. JJ Electronic Jodavi, Inc Jodi Head JodyJazz Inc Joemeek John Hornby Skewes & Co. Ltd. Jones Double Reed Products, LLC Jordan Electric Violins JP Guitars JR Music Supply, LLC JT Musical Inc JT Sound Inc. JTS Professional Co. Ltd. Jupiter Band Instruments, Inc JZ Microphones JZ Music K and S Music K.H.S. Musical Instrument Co., Ltd. Kahler Int’l. Kala Brand Music Co. Kamaka Hawaii, Inc. Kaman Music Kanstul Musical Instruments Karura Case Company Kawai America Corp. Kaysound Imports Inc Kazoobie, Inc. KB Covers Keen Electronics LLC Keilwerth Saxophones Keith McMillen Instruments Kelly Concepts LLC The Kelly SHU

Booth # 7800 5943 4893 5948 2900 3610 3278 1368 4322 5798 1377 4855 2924 6890 1310 3009 5315 1367 3328 1453 1179 4368 4808 1841 2910 3325 5010 5727 1336 1510 5720, 5928 4510 1517 207AB 6012, 6809 3331 1746 4168 2930 6227 2434 2434

FERREE’S TOOLS, INC.

The most copied tools in the repair business. No one can beat our reasonable prices! 1477 E. Michigan Ave. Battle Creek, MI 49014-8950 Order Line:800-253-2261 Tech line:269-965-0511 Fax:269-965-7719 Email:ferreestools@aol.com Repair Info:repairtips@aol.com Request a FREE catalog by email, fax or phone.

Visit us online at www.ferreestools.com

Pads

Pliers

Sheet Cork

Dent Tools

Dent Hammers

Screwdrivers

Screws

Repair Manuals Repair Kits

Mouthpiece Puller

Cleaning Products

FEBRUARY 2009

And much, much more!!

See us at NAMM Booth 4233

See us at NAMM Booth 1724

MMR 115

Company

Booth #

Kemble & Co LTD Kemper Digital GmbH Kesumo LLC Keyboard The Keyboard Corp. Keyfax Newmedia KHL Corporation Kima Music Products Kimex King Doublebass Kingstar Int’l Enterprise Ltd. Kirlin Industries Inc Ki-Sound Industrial Co., Ltd Kiwaya USA Neil A. Kjos Music Company Klark Teknik Klein + Hummel KMS Shokai Co., Ltd Koala Music Publications Koch Guitar Electronics Fritz Kollitz König & Meyer GmbH & Co. KG Ko’olau Guitar & Ukulele Korg USA, Inc. Krank Amplification Kremona - Bulgaria KRK KTS Karaoke, Inc. KTS Musical Products Inc. Kuan Chou Chen Enterprise Co., Ltd. Kühnl & Hoyer Musikinstrumentenfabrik GmbH Kupo Industrial Corp Kustom Amplification KV2 Audio Kyowa Shokai Co., Ltd Kyser Musical Products Inc. L.T.D. Drum Company L.T.P Publishing Pty Ltd La Bella Strings Lace Music Products LaCie Lakland Musical Instruments

464 6900 6227 5808 474 5809 1546 2809 1246 3497 2715 7006 1536 1337 5309 6569 6579 4140 4904 4143 1449 3220 1311 6440 3584 3321 6866 1851 5252 1176 3032 7707 4862 6474 1164 5948 2255 4904 5729 5975 1006 5496

Company Lamb Productions Landi Sheng Laney Amplification Jean Larrivee Guitars USA Inc Latch Lake Products Inc. Latin Percussion Lava Cable H.G. Leach Guitars Lectrosonics, Inc Lee Oskar Harmonicas Leem Products Co., Ltd. Legere Reeds Ltd. Lehle Switchers Editions Henry Lemoine Levy’s Leathers Limited Michael Lewis Instruments Lexicon Line 6 Lipe Guitars USA Little Kids Rock Little Labs Little Lyon Musical Instruments Littlite LM Products LongerdB Longo Custom Drums Looperlative Audio Products Loriente Guitars Los Cabos Drumsticks Loud Technologies Inc. Louis Electric Amplifier Co The Low End Lowrey LPD Music International LR Baggs Corp. Luan Yu Musical Instruments Co., Ltd. Ludwig Drum Co Luna Guitars Luthier Music Corp Lynx Studio Technology Inc. Lyon Musical Instruments M & M Merchandisers, Inc. M & N Highland Outfitter

Booth # 1315 2808 4350 5561 1552 5720 1576 1525 6899 5720 1825 3016 5569 3200 4658 1613 7800 212B 1371 2004 6254 5244 7002 4283 1656 2873 1657 5300 2369 5676 1234 4178 405 4758 5254 3431 4224 4272 1529 6527 5244 1648 1662

Company

Booth #

M. Khalid Pipe Co. M. Sanaullah & Co Pvt Ltd M.A.R.C.A. Mackie MacPherson Guitarworks macProVideo.com Mad Professor Amplification Ltd MADAROZZO™ Maderas Barber, SL Madison Amps The Magic Fluke Co. LLC Magic Parts MAGIX AG Magnetics USA Magus Innovations LLC Major Music Supply MakeMusic, Inc. Mandarin Electron Co., Ltd. Manhasset Specialty Company Manley Labs Mano Percussion Manuel Rodriguez Guitars Mapex USA, Inc MARATHON Marco Bass Guitars, Inc. Mari Strings, Inc. Mark of The Unicorn Mark Ross Percussion Markaudio Markbass Marleaux Bass Guitars Marlo Plastic Products, Inc. Marshall Amplification Marshall Amplification PLC Marshall Electronics Martin Blust The Martin Guitar Company Martin Roland Int’l Corp. Marue Co., Ltd. Mascot Electric Co., Ltd. Mason & Hamlin Piano Company Matchless Amplifiers M-Audio

1662 1662 3200 5676 1126 6912 1385 1805 1600 3398 1717 5890 1115 1734 1162 1520 6114 1101 3530 6280 5776 5258 4800 7521 1355 5941 6410 2634 2682 2682 1810 5404 6440 6440 5994 4299 5454 1774 1137 1848 204, 204A 5921 6700

WITH PRIVATE LABEL INSTRUMENTS

Your Name Here Your Name Here

Your Name Here Your Name Here Your Name Here

Have Your Store Logo on Flutes, Saxophones, Trumpets Clarinets…

Send us a logo and your order, and it will be ready in 3 days! Completion of assembly in our New York warehouse. One year warranty included, $50 one time set-up, and $5 per instrument.

AMERICA LONGXING INC.

3300 Northern Blvd., Long Island City, NY 11101 (718)706-0828 ■ FAX (718)706-0128 www.huntermusical.com 116 MMR

See us at NAMM Booth 3000

See us at NAMM Booth 4801

FEBRUARY 2009

Company

Booth #

MAUGEIN 3200 Maxtone Musical Instrument Mfg. Co., Ltd 3590 Mayas Music Publishing, Inc. 5814 MBT Lighting & Sound 5420 McDSP 6405 McNally Instruments 1719 Meadowbrook Insurance Group 150 Mediasync Corp. 7421 Medina Artigas S.A. 4853 MEINL 3454 Meinl USA, L.C. 3454 Mel Bay Publications, Inc. 3304 MENC: The National Association for Music Education 2004 Merano Musical Instruments 3521 MERCER 150 Merchandisers International 3066 Merlin 5 Products 1136 Mesa/Boogie, Ltd. 5390 Messe Frankfurt (Musikmesse) 5904 Meteoro Amplifier 1378 Metropolitan Music Company 3110 MIAC - Music Industries Association of Canada 2008 Miami Parts Import 6989 Michael Kelly Guitar Company 4878 Microboards Technology 7330 Microsonic Music 6698 Midas 6569 MIDC - Musical Instruments Distribution Canada Ltd 1310 Mid-East Mfg., Inc 2814 Mighty Bright 1327 Mighty Mite 4468 Mighty Mover Folding Dolly 5569 Mike Lull’s Guitar Works 5999 Minarik Guitars 1028 Ministar 5700 Mipro Electronics Co., Ltd. 6814 Mi-Si Electronics Design, Inc. 3535 Mix Magazine 5715 Mixmeister Technology 6400 MixVibes 7332 MMO Music Group 7406 Modern Drummer Publications 3579 Mogami Cable 5994 Mojave Audio 6979 Mollard Conducting Batons 3509 MONO Cases LLC 1256 Monsound 1870 Monster Cable Products, Inc. 4848 MonteVerde Music, Inc. 2920 Moody Leather, Inc. 1277 Moog Music, Inc. 6100 Moon Wha S.O.G. Co. Ltd 1607 Morgan Hill Music 1412 Moridaira USA, Inc 1720 Morley 4382 Moses Inc 5284 Motherland Music 2431 mPATHX, LLC 1865 MPR Enterprises 1325 The Mr. Holland’s Opus Foundation 2004 MRP Drums 2634 MTD (Michael Tobias Design LLC) 5868 MTD Kingston Basses 5569 MU Technologies NV 1111 Mudd Guitars 1070 Mukhtar Manufacturing Corporation 1662 Multi-Platinum, LLC 1214 Muramatsu America 3425 Musacus Global Limited 5004 Muse Inc. 5860 Muse Research Inc. 6729 Museum of Making Music A Division of the NAMM Foundation 2004 The Music & Sound Retailer 5400 Music Distributors Association 2007 Music for All, Inc. 2004 Music in Motion 1707 Music Inc. 4319 The Music Link 5476 Music Magazine Publishers Association 5806 Music Maker Publications 5416 Music Marketing Inc. 1674, 6828 The Music People!, Inc. 6854 Music Player Network 5808 Music Products Group 5299 Music Sales Corporation 3400 Music Teachers National Association 2004 Música & Mercado 5812 Musical Distributors Group 6909 Musical Instrument Museum 2004

FEBRUARY 2009

Company Musical Merchandise Review MusiCares MusicMags MusicMedic.com Musicorp, LLC Musilia Musiquip Inc. Musitek, Inc MV Pro Audio MXL Microphones Nady Systems, Inc. Theodor Nagel GmbH & Co. KG

Booth # 5305 4902 5806 3012 5420 2901 5943 6420 1114 5994 4650 3220

Company

Booth #

NAGMIM - National Association of German Musical Instrument Manufacturers Nakano Co., Ltd. NAMM Endorsed Business Providers NAMM Foundation’s Friends of Music Making Nanjing Aileen Trading Company Nanjing Milton Piano Co. Ltd. Narita Industrial Co., Ltd National Association of School Music Dealers National Guild of Community Schools of the Arts National Music Funding Corp.

3120 2991 150 2004 1035 373 2928 2007 2004 1305

MMR 117

Company National Piano Foundation National Piano Travelers Association National Reso-Phonic Guitars, Inc. Native Instruments GmbH Native Instruments North America Inc. NEMC Neotech, a division of OP/TECH USA Neumann Neutrik Nevaton New Horizons International Music Association New Sensor Corp. NewBay Media LLC Next Level Guitar Inc Ningbo Apextone Electronics Co., Ltd. Ningbo JiangBei SnowSea Sound Electrical Co., Ltd Ningbo Longer Electron & Tech Co., Ltd. Ningbo Rixing Electronics Co., Ltd. Ningbo Stronger Electronic Science & Technology Co., Ltd Ningbo Tiansheng Jiahua Plastic Co., Ltd Noble U.S.A., Inc. Noise Bug Nord Nordstrand Pickups Normandy Guitars Norris-Whitney Communications Inc. North American Music Inc. North American Wood Products LLC Norton Cable Notationware NoteSpeed NOTION Music, Inc. Novation NSPC (National String Project Consortium) Numark NvS Sound O2 Electronics, Inc. Oasis, Inc Ocean Way Recording Odyssey Innovative Designs

118 MMR

Booth # 2004 476 1610 6920 6920 4221 3430 6579 6428 1634 2004 5396 5808 1800 1678 1059 1656 1854 1384 1864 6234 6108 6474 1185 1581 5317 202A 1072 3095 6901 1009 7123 6474 2004 6400 4143 7306 1112 6331 7414

Company Off Set Bass Drum Pedal Co. Ohana Music F.E. Olds and Son, Inc. Oleg Products Inc. Oliver Musica USA Inc Olympia Olympus Imaging America, Inc. OME Banjos Omnisistem On2 Marketing Inc. OnBoard Research Corp. Onori Accessories LLC On-Stage Stands Open Labs, Inc. Orange County Drum & Percussion Inc Orange Music Electronic Company Inc. Orkestra Zilleri San Ve Tic Ltd Sti Orla Orlando’s Wind Instruments Oscar Schmidt Division of Washburn International Otto Musica Corporation Ovation Guitars Overloud P. Audio System Co., Ltd. P3 - Phantom Powered Pedal System Pacific Drums & Percussion (PDP) Paiste America Inc Palatino Pianos Pantheon Guitars, LLC PANYARD, Inc. Paracho Elite Guitars Parker Guitars Parsek SRL PartnerShip® Patricola Fratelli Paul Reed Smith Guitars Paul Shelden Global Productions, Inc. Pavel Musical Instruments, LLC Paxphil Corporation Peace Musical Company Peak Music Stands Pearl Corp

Booth # 3544 1128 3416 3320 2801 1368 6909 1701 7434 2358 4131 3090 6854 5900 2464 4278 2758 384 2809 5244 2909 5720 6728 6894 5935 2454, 2654 3270 425 1411 3589 4758 5244 2682 150 3108 212A, 5320 3235 1279 4394 3470 3020 2638, 2648

Company

Booth #

Pearl Flutes Pearl River Piano Group America Ltd. Pearlman Microphones John Pearse® Strings & Accessories Peavey Electronics Corporation Pedaltrain M.V. Pedulla Guitars, Inc. Peerless Electronics Inc. Peerless Guitars Co., Ltd. Pelosi Guitars Penn-Elcom, Inc. Penton Media Percussa Percussion Kinetics Inc. Percussion Marketing Council Percussion Plus Performance Guitar Performer Magazine Perri’s Leathers Ltd Personal Cooling Concepts Perzina Peterson Electro-Musical Products Inc. Petrof Phil Jones Bass Phoenix Audio Phonic America Corporation Piano Empire, Inc Piano Press Piano Technicians Guild PianoDisc Pickboy Pignose Industries Pigtronix PikCARD USA Pintech USA, Inc Pioneer Electronics USA Pipe Makers Union, LLC PJLA Music Sales/Marketing Plan B Pianos LLC Planet Waves Platinum Samples Players Music Accessories PLEK

2638, 2648 1530, 206AB 1671 6230 5740 2884, 5721 5964 1788 1241 1134 1738 5715 7007 2626 2004 5420 1138 2799 5771 2972 385 5990 202B 3397 1861 4590 385 5807 475 204, 204A 2991 5250 1245 4698 2764 119, 211B, 6928 2702 3416 1005 4834 6910 3614 1361

FEBRUARY 2009

Company

Booth #

Company

Plush FX Pedals PMI Audio Group Polyblend Systems Incorporated Pork Pie Percussion Portastand Inc. Verne Q. Powell Flutes Power Group Ltd. Power Wrist Builders PPVMEDIEN Praiseland Music Inc. Praxis Musical Instruments Inc. Premier Guitar PreSonus Prestini International Prince Electronics Co. Prism Media Products Pro Audio Review Pro Co Sound Pro Cymbal, Inc Pro Sound News Pro Stage Gear LLC Pro Tone Pedals Pro-Active Websites ProDJ Publishing Proel SPA ProFile PROGRESSION Pro-Mark Corporation ProSing Prosound Communications Inc. Protec Protection Racket Cases Prudencio Saez USA Inc PSPaudioware.com s.c. PuPSwitch Pure Sound Puremagnetik Pyramid Junger GmbH Q Lighting Q Up Arts Qingdao Gangyi Imp. & Exp. Co., Ltd. Qingdao Great Music Co., Ltd QRS Music Technologies Inc.

1679 6890 2785 3378 1144 2930 5857 2871 5307 1211 1156 1443 110, 6330 4231 1793 1649 5808 6949 2433 5808 2884, 5721 1268 4418 7703 4351 5700 7123 3056 7018 5252 5711 3464 1600 6903 1534 4834 1106 1449 5899 6337 1323 1352 208B

QSC Audio Products, LLC. Quantum Audio Designs Quest International Ltd. Quik Lok Qwik Tune R. Taylor Guitars R.E.T. Percussion Radial Engineering Ltd. Radian Audio Engineering Radical Strings GmbH Radikal Technologies LLC Ragtime Raimundo Y Aparicio, SA RainSong Graphite Guitars José Ramirez Guitars Randall Amplification Randall May International Inc. Rane Corporation RapcoHorizon Company Raw Vintage Raxxess Raysound Industrial Corp. RCF USA, Inc. Real De Los Reyes, S.A. De C.V. The Realist Realitone Rebeat Digital GmbH The Recording Academy Red Witch Analog Pedals Redland Music Products Redmatica Srl Reel Picture Rees Harps Inc. Reference Laboratory SRL Regal Tip Reinhardt GmbH Reliable Hardware Company Remix Magazine Remlé Musical Products, Inc. Remo, Inc. Renkus-Heinz, Inc. Louis Renner GmbH & Co. KG Rental & Staging Systems

FEBRUARY 2009

Booth # 6750 6998 4140 5776 4790 1726 3064 6959 6951 3032 6106 3412 1600 1626 5300 5244 2548 6958 4558 5252 6246 1768 6563 5490 3500 6525 1110 5701 5569 1346 6328 1205 1624 6851 3439 3026 5995 5715 4410 3440 6526 465 5808

Company

Booth #

Retail Business Solutions, LLC Retail Print Music Dealers Association Retail Up! Reunion Blues Reverend Musical Instruments Rheuben Allen & Associates, LLC Rhodes Music Corporation Rhythm Band Instruments LLC Rhythm Tech Inc. Rhythms - Exotic Afro Perc. LLC Ribbecke Guitars Richard Cocco Strings Rickenbacker International Corp. Rico Reeds Rigotti RimRiser Ritter Instruments Rivera Amplification Inc Rivera Mota, SL Rixing (Tianjin) International Trade Co., Ltd RJM Music Technology, Inc RME Road Ready Cases Rob Papen Robert Martin RoboKey USA Roc-N-Soc Inc. Roché-Thomas Corp. Rock ‘n’ Roll Camp for Girls Rockano Productions Limited Rockbox Electronics Rocket Shells Rockett Drum Works Inc. Rockfield Pickups ROCKTRON Rodgers Instruments LLC Rokkomann, Inc. Roland Corporation US Roland Musical Instruments Roland Pianos and Organs Roland Systems Group Guangzhou Romance Musical Instruments Co., Ltd Bruce L. Ross/ Specialty Woods Broker

1304 2007 3605 5956 5822 3015 5811 1813 2664 3366 1405 2991 5306 4834 3200 2564 4180 4890 3412 2365 3482 6913 4458 1200 3200 1680 2565 1203 2004 1317 5705 2967 2253 4878 4684 2672 1429 2672 2672 2672 2672 1255 1790

MMR 119

Company Rotosound USA, Inc. ROYER LABS RS Berkeley Inc Ruby Tubes Rupert Neve Designs, Inc. S.I.T. Strings Co., Inc. SABIAN Ltd. Sabine, Inc. Sadowsky Guitars Saga Musical Instruments Saint Blues Guitar Workshop Salwender International Samick Music Corporation Samson Technologies Corp Tianjin SanJin International Trade Co Ltd Santa Cruz Guitar Co. SAP Renovation Sara-Trans Export Corpn. Satellite Amplifiers Savarez Scalerail Ltd Schaller Electronic GmbH Schatten Design Schecter Guitar Research Schenk Guitars Schertler Schilke Music Products Schimmel Piano Corporation Schoenhut Piano Company, Inc. Schreiber & Keilwerth Musikinstrumente GmbH Schreiber Bassoons Schroeder Cabinets, Inc. Schulze Pollmann Pianos Scott Cao Violins Inc. Scott’s Highland Services Ltd. SE Electronics SEED Guangzhou Electronic LTD Seikaku Technical Group Ltd. Seiko Selenium Loudspeaker Henri Selmer Paris Sennheiser

Booth # 5274 6975 3011 5890 6278 5976 3254 6276 1554 5760 3082 4762 210AB, 4250 5940 2974 1710 387 5931 1140 3200 418 3120 1722 4290 1706 1410 4332 208A 408 3220 2930 4168 202A 3322 1809 6699 1844 6772 5928 1832 3200 6579, A6260

Company

Booth #

Sensaphonics Hearing Conservation, Inc. Serato Audio Research Sexauer Woodwork & Design Seymour Duncan Sfarzo String Company Shadow Elektroakustic Shaker Microphone & Promotions Shanghai Eurasian Piano Company Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. Shanghai Max Precision Instrument Shanghai Seiwin Electronic Co., Ltd Shenkong Electronic Toys (Jinjiang) Limited Shenzhen Bao Ye Heng Industrial Development Co., Ltd Shenzhen Fzone Music Technology Co., Ltd. ShenZhen Joyo Technology Co., Ltd Shenzhen Yuyin Electronic Co., Ltd Shenzhou City Jingying Musical Instrument Co., Ltd. Sher Music Co. Shimro Musikinstrumente GmbH Shine Custom Drums Shubb Capos Shure Incorporated SIBA SICA Speakers Sierra Guitars Signature Partners, Inc. Sign-Rite, Inc. Simple Amps SIMS Corp. Sinoman Music Ltd. SJC Drums, LLC SKB Corporation SL Acoustic Co., Ltd SLAPSTIK Sleishman Twin Pedal SLS Loudspeakers Smarvo Electronics Inc. Smokey® Amplifiers Softwind Instruments Soh Electronics Co., Ltd Soho Acoustics

6852 7010 1613 4358 1455 4796 4176 375 3233 3020 6012 2926 3097 1251 2828 1181 2804 5805 3120 2364 6240 6541 1522 4893 5420 1290 2800 1759 1661 2700 3070 4210 1590 2881 3464 5222 1838 5218 6434 1542 1506

Company Solid Cables Solid Stand Inc. Solid State Logic Sonaré Winds SongFrame Sonic Core GmbH Sonic Network, Inc Sonic Reality Inc. SonicPrint Artistic Acoustic Panels SONIVOX Sonnox Ltd. Sonora International Sontronics Sony Electronics, Inc. Souldier Sound & Communications Sound Back Sound Barrier Sound Enhancement Products, Inc Sound Innovations, LLC Sound On Sound Sound Planning Sound To Earth, Ltd. Soundcraft SoundKing Group Co., Ltd. SoundTech Professional Audio SoundToys, Inc. Soundtrack USA LLC Soundwear Dimbath Source Audio LLC Soutazin Co. Ltd Sparrow Guitars Spaun Drum Company SPEAR Guitar Special Projects Audio Spectr Audio, Inc. Spectraflex, Inc. Spectrasonics Sperzel SPHK Corp. SPL Stage Ninja Stageline

Booth # 3392 5908 6907 2930 1104 1121 6324 6331 4295 6324 1216 1724 1634 6210 3295 5400 4311 6989 4382 4198 6321 7520 1701 7800 6000 5244 6626 7315 3600 5599 2703 3394 3549 1437 1853 1690 1685 6720 5947 1437 1762 1880 5420

VARIETY FROM VJ’S

120 MMR

See us at NAMM Booth 4823

FEBRUARY 2009

Company

Booth #

Standback 5935 Stansell Guitars 1613 Stanton Magnetics, Inc 6866 Starkey 1855 Start Musical Instrument (Hangzhou) Manufactory 1689 Stash Picks, Inc. 1335 Steinberg Media Technologies 6524 Stellar International 1010 Stentor 5720 Stentor Music Co. Ltd 4219 Stephi 4390 Steptime 1017 Stern Tanning Co., Inc. 2527 Stets Metal Arts Inc 1351 Steven Slate Drums 1008 Stevenson Guitars Inc. 1578 STK Professional Audio 5826 Stonebridge Guitars 1605 Stonecastle 1142 String Letter Publishing 5226 String Swing 4378 Stringnet Co., Ltd 1423 Strings by Aurora 1230 Strings Magazine 5226 Strunal America Inc 4610 Stuart Spector Designs, Ltd. 5856 Studer 7800 Studio Depot 7733 Studio Devil 1108 Studio Projects 6890 StudioLogic 5776 STUDIOMASTER 1570 Subdecay Studios Inc. 1357 Submersible Music 6225 Sugi Musical Instruments Ltd. 1272 Suhr Guitars 1358 Sukop Basses 4172 Summit Audio Inc. 6983 Sung-IL HiTech, Ltd. 1420 Sunlite Industrial Corp. 3576 Super-Sensitive Musical String Co 3515 Supro® Guitars & Amplifiers 5218 Suzuki Corporation 3427, 6200 Swing Guitars 1434 Synergy House 3008 Synful 6227 Synthax 6913, 7000 Systems Contractor News 5808 T.G., Inc. 2982 Taiwan Alpha Electronic Co., Ltd. 1750 Taiwan Carol Electronics Co., Ltd 1665 Takamine Guitars 5720 Talwar Brothers (P) Ltd. 5815 Tama 4634 Tanager Audioworks, Inc. 1104 Tanglewood Guitar Company UK 5943 Tannoy 6840 TAPCO 5676 TASCAM 6491 Taye Drums 3554 Taylor Guitars 213ABC TC Electronic 6840 TC-Helicon 6840 TEAC America 6491 Teaching Guitar Workshops (GAMA) 2004 TecAmp 2991 Tech 21 USA, Inc. 5982 Tech Music Marketing 1605 Technical Pro 7106 Teen Strings Magazine 5226 TEI Electronics Inc. 5924, 7302 Telefunken USA LLC 6244 Telescript Inc. 1011 Telex 6569 Tenon Industrial Co., Ltd. 3300 Testa Communications 5400 Textron Financial 368 THAT Corporation 1749 THD Electronics, Ltd. 4150 The Guitar Hanger 1154 Theo Wanne Classic Mouthpieces 2601 Thomastik-Infeld 3500 3 Drumsticks 2454, 2654 Tianjin FLEET International Trade Co., Ltd 2875 Tianjin Master Import & Export Co., Ltd 2925 Tianjin Sunhill United Co., Ltd 3596 Tianjin Triumph Music Imp. & Exp. Co., Ltd. 1051 Tianjin Unique Musical Instrument Co., Ltd. 1151 Tiger Power 2449 Timara Custom Shop 1220 Timberline Guitars 1811

FEBRUARY 2009

Company

Booth #

TiSonix Inc. TKL Products Corp. TL Audio Ltd ToadWorks USA Toca Percussion Todaro’s Music Toft Audio Designs Tolito Musique Tone King Amplifier Company, Inc. TonePros ToneGear Tonium Tonoch Audio Co., Ltd. Toontrack Music Tornavoz Music

1617 4450 1674 1367 5720 5941 6890 1585 3094 3392 1158 7023 1854 1200 5300

Company

Booth #

Toru Nittono Guitars Total Brand Delivery Traben Bass Company Trace Elliot TRAF Group, Inc. Trans Audio Group TRAPS Magazine Traveler Guitar TreeWorks Chimes Trem King T-Rex Engineering Triad Products, Inc. Trick Percussion Products Trident Audio Developments Trillium Amplifier Company

5705 1209 4868 5740 1203 6849 3541 5266 3265 5861 5569 5935 2864 6890 1276

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See us at NAMM Booth 3235

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Company

Booth #

Tri-Technical Systems, Inc. 1203 Tropical Music & Pro Audio 5765 Truth Custom Drums Inc 2970 TRX Cymbal Co. 2865 T’s Guitars 1326 TSS Fortune Co., Ltd. 2915 Tunerguard 1512 Turkish Cymbals 2758 Turner Guitar Works 3394 TV Jones, Inc 1479 Tycoon Percussion 3570 Tyler Retail Systems 1302 U.S. Band and Orchestra Supplies Inc. 3331, 3700 Ugly Amps 1464 Ultimate Ears 7020 Ultimate Support Systems 6690 Ultracase Corp 5991 Ultrasone Inc. 6298 UltraSound Amplifiers 1242 UNISON 2928 United Musical Products, Inc 3012 United States Patent And Trademark Office (USPTO) 160 United Workshops Corp. 2914 Universal Audio 7003 Universal Champion Electroacoustic Technology Company 1787 Universal Musical Instrument Co., Inc. 2717 Universal Percussion, Inc. 2752 UNK Guitars LLC 2892 UNO Guitars, Inc. 1420 UpBeat Daily 4319 US Blues 4831 US Music Corp 5244 Use Audio Inc 1204 USTA Isi Zil Ve Muzik Ltd 2566 UV III Systems, Inc. 1066 V2Go Technology Corp. 1456 Valley People 6890 Valuetone Musical Supply Inc. 3520 Vandoren SAS 3100, 3200 Vater Percussion Inc 3072 Veillette Guitars 5280 Veritas Instrument Rental Inc 3604

SHUBB the

CAPO

Company

Booth #

Vestax Corporation 6474, A6252 VH1 Save The Music Foundation 2004 VHT Amplification, Inc. 5596 Vic Firth Educational 5720 Vic Firth Inc. 3040 Vicente Carrillo, SL 1600 Vienna Symphonic Library 7101 Viewpoint 5400 Vigier Guitars 4762 Viki Exports (Pvt) Ltd., (India) 1064 Vinci Strings 5244 Violet Design 1634 Violet Musical Instrument Factory 1049 Viper Drum Company 2268 Viscount Church Organs USA 202A Vision International 1346 Visual Sound LLC 5721 VJ Rendano Music Co. 4823 VNewsletter 5400 VocalBooth.com 4334 VocoPro 5876 Vogel Guitars 1224 Voggenreiter Publishers 1229 Voice-Craft Electronics Co., Ltd. 1772 Voodoo Lab 5914 Vox Amplification 6440 Voyage-Air Guitar, Inc. 1525 VSA arts 2004 WackMaster Drums 2262 Walden Guitars 5776 Waldorf 6624 Walnutron Industries Inc 7006 Walter Piano Transport Inc. 370 Wang Percussion Instrument Co., Ltd 2448 Wanne, Inc 2601 Warrior Guitar L.L.C. 5399 Warwick 4868 Warwick 5768 Washburn International 5244 Watson Guitars 1029 Watson Musical Instrument Manufacture Co., Ltd. 1130 WattGrinder Engineering, Inc. 1278 Wave Distribution 6110 WaveAngle 1756 WaveMachine Labs, Inc. 6905 Waves Inc 6620 Way Out Ware 6700 Weber Fine Acoustic Instruments 1701 Wedgie Products 1412 Weifang Hongyun Musical Instrument Co., Ltd. 1251 Weifang Yafeng Musical Instrument Co. Ltd. 3422

Company

Booth #

Wes-Can Music Supplies Ltd. 1466 West Coast String Instruments 2825 Westone Laboratories, Inc. 6995 Wexler Music Co. (David Wexler & Co.) 3331 Wharfedale Pro 6474 Wheatware 4827 Whirlwind 6932 Pat Wilkins Custom Guitars 5705 Wilkins Guitar 1452 Willis Music Company 4618 Wilmington Fibre 5298 Wiltronic Corporation 1754 Winfall Music Distributors 4835 Winkler Woods LLC 1326 Winradio 1022 Witchunt Music 1445 WITTNER GmbH & Co. KG 3032 Wizard Amplification Inc. 1260 Wood Violins 4883 Woodnote Music Inc. 2820 WooSung Chorus Industries 1564 World Liberty Thailand Co., Ltd. 1517 World Percussion 3064 Hangzhou Worlde Digital Piano Co., Ltd. 1000 WorldMax International, Inc. 2740 WorldMax USA 2740 Wuhan Silken Musical Instrument Manufacture Co., Ltd. 2567 Wyman Piano Company 388 Tianjin XINHAIDI Music., Ltd. 1864 XL Specialty Percussion, Inc. 3543 Xotic Guitars & Effects 5252 XOX Audio Tools s.r.l. 1684 XP AUDIO, INC. 5790 Yamaha Corporation of America 100, 4578, 6524 Yellow Matter Entertainment 1008 York Brass Band 2930 Yorkville Sound Inc. 6555 Young Chang North America 207CD Youyang Musical Instrument Co., Ltd. 2435 Yurae Music Corporation 2350 Zaolla Silverline 5590 Zemaitis 1371 Zero Crossing Inc. 4598 Zhongdeli Piano Co. Ltd 378 Avedis Zildjian Company 2940 Zinky Electronics 5218 Zomax Associates & Co. Ltd. 1781 Zon Guitars 5391 ZT Amplifiers, Inc. 1574 Zuni Custom Guitars & Amplifiers 1397 ZVEX Effects 4134

Resilient like your fingertip,

so it will not create tuning problems. www.shubb.com • shubb@shubb.com 707-876-3001 122 MMR See us at NAMM Booth 6240

See us at NAMM Booth 4805

FEBRUARY 2009

At A Glance: B&O Dealer John Pedersen What: Pedersen Band & Orchestra Who: John Pedersen Who else: “Nedra Pedersen, partner in more ways than one.”

Where: Burbank, Calif. History: It began as a wind

instrument repair shop in 1971, and moved into retail in 1980. Today it sells band and orchestra instruments and accessories; acoustic and electric guitars; student percussion (no full drum sets); and related print music.

On the home front: wife Nedra; two teenage daughters; Freckles the basset hound; and Tsubasa the cat. Homemade B&O: John plays flute, and Nedra plays French horn and violin. Career low point: “After my divorce from my first wife. Business was bad and the divorce cost a lot. I was

“” We truly believe [music] can change the world and improve the quality of life for all.

FEBRUARY 2009

nearly ready to give it up and become a plumber or somethin’ …”

my screen name, ‘hornsmasher,’ and you’ll see five of my shows.”

Career high point: “When my [current] wife came to work at the store. I get to be with my honey all day.”

Not a joke, look it up: “The last good movie I saw was What the Bleep Do We Know?“

Best thing about the job: “Starting kids in music. We truly believe it can change the world and improve the quality of life for all.”

We’ll drink to that: “The most important thing about managing a store is having a good beer at the end of the day.”

Most unpleasant part about my job: “Dealing with bad accounts.”

Person I admire most in this business: “Joe Lamond. I think he is doing a great job.“

My biggest mistake: “There are too many to mention!” Pet peeve about the biz: “Few manufacturers tell us the truth.” If I could go back in time and tell my younger self one thing, it would be: “Forgiveness frees two people.” Favorite food: Lasagna People might be surprised to know: “I do computerized Christmas lights shows. Go to YouTube and type in

Company I admire most in this business: “I feel Yamaha is one of the few companies who seem to care about their dealers.” If I was a cartoon character, I’d be: Yosemite Sam True or False: You can be happy and rich in the music instrument business. “You gotta be kidding?!?” Words to live by: “What my dad always said: ‘Take it as it comes.’” MMR 123

Roundtable:

Suppliers on the Rental Market

t’s a good time to reflect on the state of the band rental market, as rental instruments start to come in and band directors evaluate their recruiting strategies. The economy is still the big question mark, as is what its effect on the overall B&O market will be. Lately, industry leaders and veterans have been

124 MMR

pointing out that, just as MI doesn’t usually benefit proportionally during boom times, it also doesn’t take as hard a hit during bust times. This mantra seems to have some truth as far as the manufacturers who took up our invitation to join our roundtable discussion are concerned.

See us at NAMM Booth 3576

FEBRUARY 2009

Other questions were addressed included low-priced instruments with sometimes questionable quality; the affect of Big Box stores; the rental instrument’s lifetime; and dealer’s needs (hint: terms, terms, terms). Finally, those participating offered up some advice to those looking to do more than just get by in 2009.

Yamaha Jay Schreiber, General Manager, B&O Division “Yamaha is a premium provider. Dealers who use our products are looking for the value of a quality instrument. Most of our dealers rent our student line of products, and we didn’t see any change in that.” Big Boxes. “It seems that the big box retailers have pretty much gotten out of the band business. They do guitars and keyboards, but they realized that selling $100 flutes wasn’t worth it. They viewed musical instruments as a commodity, like a garden hose. In my opinion, they looked at the lack of overall profit and went back to selling coffee pots and shovels.

Dealer’s Needs. “What our dealers are asking for is support and professionalism. It’s less about the instrument and more about the company they are doing business with. And today they are asking us to help them be successful. “Everyone says they can sell you a flute or a sax, but our dealers are saying that they not only really trust the Yamaha name, but the training we provide. The Yamaha name has been around a long time and no one disputes our quality, so our point of differentiating is with our programs. When dealers wanted help

in managing their finances, we launched our Financial Advantage program. When they wanted an online training program, we created one. And dealers want us to answer our phones, return emails, and do what we say we’re going to do, and as simple as that sounds, not everyone is able to do that. But we do. Advice. Attend our Financial Advantage training program. In those two days in a group setting we discuss the best practices involved in successfully managing a store. We bring in industry veterans to teach this program, people who

“What our dealers are asking for is support and professionalism.” “When it gets down to having a quality experience with music making, you have to have a quality instrument. Band directors prevailed because they told the story. They took the high road and professionally educated the parents.” Rental Lifetime. “You can’t and shouldn’t keep instruments rented forever, but Yamaha dealers monitor the condition of the rental instruments and when done properly, it’s not unusual for Yamaha instruments to rent for seven to 12 years. These instruments are made of quality materials and manufactured to rigid standards by highly skilled craftsmen and women. The pride of the Yamaha worker shows in the longevity of our products. “ FEBRUARY 2009

See us at NAMM Booth 5976

MMR 125

understand retailing. We work closely with our dealers and want them to be successful.

Jupiter Band Instruments J. Tabor Stamper, President “For the most part, dealers are telling us that in spite of the economy they had a very good rental season. I think, largely

because of the rental concept, parents are willing to invest month to month to ensure their child has a chance to participate in music.” Rental Models. “From strictly a unit volume standpoint, we sell more instruments for use in rental programs than anything else. At the same time we are working hard to make sure step-up and professional level instruments are more affordable without giving up the features and quality demanded by the professional musician. While doing so, we are also very mindful of the dealer’s

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EMMC: CRAFTSMANSHIP. QUALITY. VALUE. 126 MMR

need to make a profit, allowing him or her to provide the service and expertise that is so important and expected by the consumer.” Big Boxes. “Our view is actually pretty simple. It is every manufacturer and dealer’s responsibility to make sure that the instruments provided do not hinder the beginning student’s progress. There are enough challenges in learning to play a musical instrument without the horn itself getting in the way. A low priced instrument that does not play properly is no bargain.”

“A low priced instrument that does not play properly is no bargain.” Rental Lifetime. “It is possible to rent an instrument for too long, past the point where it provides a good experience for the beginner. The dealer’s repair department is the best judge of when that point occurs. But this is a good reason why the good dealers will partner with a company that supplies quality instruments that will give them many years of service without hurting the student’s ability to succeed.” Dealer’s Needs. “More than anything, dealers are looking for a company that will work with them in meeting their individual needs. Flexibility is a key element, especially when the economy is, at best, uncertain.” Advice. The best ways to increase profitability are to simply raise rental rates or to buy cheaper products. However, higher rental rates are not always possible and buying a cheaper product that won’t last is certainly not good for anyone. Dealers must make sure they are buying the highest quality instruments possible at a price that allows them to offer competitive rental rates. By doing so, the dealers are investing in a long-term asset of real value and the students have instruments that will serve them throughout their school years and beyond. “In spite of attempts by low cost suppliers to convince parents it is better to buy a cheap, more or less disposable product rather than renting a good inFEBRUARY 2009

strument, the rental program, utilizing a quality instrument, is still one of the best bargains in the industry. The student has an instrument that will make it more likely he or she will continue in music; the parent is protected in case their child wants to step up to a higher level instrument later, or decides band is not for them. The dealer, in turn, has a long term, profitable customer. Everyone wins. When the parent starts out by buying a cheaper, low quality product, everyone loses.â&#x20AC;?

Buffet Crampon

this is causing the beginner instrument purchases to become an â&#x20AC;&#x2DC;expendable purchase.â&#x20AC;&#x2122; This is not good for the dealers nationwide, and I do not believe the parent of a beginner is concerned with quality when making their initial purchase.â&#x20AC;? Rental Lifetime. â&#x20AC;&#x153;The length of time an instrument is able to be rented is totally dependent on the dealerâ&#x20AC;&#x2122;s maintenance of his or her instrument pool.â&#x20AC;? Dealerâ&#x20AC;&#x2122;s Needs. â&#x20AC;&#x153;Price point is always an issue. Extended terms are often requested, which in this economic climate, can spell disaster.â&#x20AC;?

Bruce Silva, Vice President â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re getting mixed reviews on how our dealers are fairing in this economy, and it seems to depend on the geographical area

they are in.â&#x20AC;? Big Boxes. â&#x20AC;&#x153;Parents having the ability to purchase low priced instruments in the â&#x20AC;&#x2DC;big boxâ&#x20AC;&#x2122; stores are eliminating rental programs as we know them. And

â&#x20AC;&#x153;The rental industry has become itâ&#x20AC;&#x2122;s own worst enemy.â&#x20AC;? Advice. â&#x20AC;&#x153;The rental industry has become itâ&#x20AC;&#x2122;s own worst enemy. Private branding, low end pricing, foregoing

quality (in some cases), and minimal price point without good margins only translates into the need to sell more product to make the same revenue. In some cases eliminating the well-known brand name from a storeâ&#x20AC;&#x2122;s rental pool encourages parents and students to purchase elsewhere. â&#x20AC;&#x153;When renting base your decision on quality, service, and personnel relationship. You may loose a few customers, however you may gain many more.â&#x20AC;?

Getzen Dave Surber, Sales Manager â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t believe that the recent economic disasters had any great impact on this yearâ&#x20AC;&#x2122;s rental season. Itâ&#x20AC;&#x2122;s become clichĂŠ to say it but in economically challenged times the band instrument business is somewhat resistant to large gains or losses either way. In many areas the rental season was well underway or nearly over when the bottom really fell out of things. â&#x20AC;&#x153;An enthusiastic director supported by a dedicated educational sales rep and

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See us at NAMM Booth 2007

See us at NAMM Booth 3331

MMR 127

music dealer is what generates the rental demand. A good director will understand the importance of recruiting, and enjoys bringing the fun of playing an instrument to the attention of students. Once the kids are psyched about it, it’s no problem to get the parents on board. Most dealers have rental or purchase programs that can be managed by parents from many income levels.” Low-Cost Instruments. “We do not sell any ‘lower priced’ instruments. Considering Getzen’s dedication to hand spinning bells and cutting no corners anywhere on quality, our student line instruments are priced very reasonably. Compared to many imported instruments, our student lines are considered a step up instrument. Getzen student instruments are built by the same craftspeople that build our pro lines! “Our student entry level or rental type instruments make up about a fourth of Getzen’s production capacity. Another quarter of our sales would be considered our intermediate and semipro lines. More then half that is our remaining capacity is our professional

128 MMR

lines of brass and winds. We are doing our best to manage or plan production to meet demands in all our instrument lines.”

“Across the country we have school music dealers who remain dedicated to maintaining their local school music programs.” Big Boxes. “There is concern over quality of low priced instruments found in the ‘big boxes.’ Another concern is the lack of service and knowledge in these department stores. They don’t provide support for the music programs or directors that actual school music dealers have been devoted to since school mu-

See us at NAMM Booth 1580

sic started. The big boxes might expose a customer to band instruments and get an impulse sale, but I believe these type purchases will not grow school music interest. “I believe a parent needs support in choosing the best instrument for their child. In working with a director and qualified dealer to choose an instrument that is suited to the child, the parent can be more confident that the child will enjoy playing and continue on with music. “What does a parent do when the instrument out of the box doesn’t play? Blame the instrument or the child’s ability? If they do realize it’s the instrument that has the problem, where do they turn for adjustments or repairs at the big box?” Rental Lifetime. “It would be nice if there was some built in obsolescence, but quality band instruments don’t have that. Bean counters have determined average lifetimes and depreciation periods and equations that dealers will work with to determine profitability of rental instruments. It’s plain to understand the longer the instrument

FEBRUARY 2009

is rented the more profitable it is to the dealer. As long as the instrument has a nice finish so that it is something a child would appreciate holding and playing and it has been maintained in good playing condition it can be kept in the system. If the instrument is not visibly appealing to a child and especially if it has developed any performance issues that cannot be repaired then it should scrapped.” Dealer’s Needs. “We have experienced a Getzen bounce in areas where band directors and dealers have had some difficulties with low cost imports. The following rental or school season these band directors are asking for the quality and confidence they fi nd in Getzen instruments. “A better school music dealer will also have some higher quality instruments available for their customers. They will educate the customers on the differences in the instruments values and qualities and let the parents decide what they can afford for their child. Getzen’s student line of instruments are available for those parents who understand and who will go a little farther to make sure their child is starting out in the right direction.” Advice. “Competition can be brutal in the rental business. Let customers know what they are getting for their money and ask for a reasonable rental fee. Most dealers we work with have successful rental programs that may be a little different from one area to the next. I’m sure they are more closely watching the rental receivables this year. There are concerns with the economy, mostly with possible school budget trimming, and perhaps a lighter Christmas sales season. Overall I believe confidence in the school music business will continue as it has through many other difficult economies. “Getzen offers some special lines and programs to help the school music dealer maintain profit margins so they can support their local programs. Our 700 series has been successful in the step up or entrylevel pro instrument market. Due to our smaller company size, we have had some difficulties in the past meeting student instrument demand. We are working here to improve our availability while remaining focused on quality as we progress. “Across the country we have school music dealers who remain dedicated to maintaining their local school music programs. They realize the importance FEBRUARY 2009

of music in a balanced education. These dealers do more then survive in difficult times. They provide a remedy in giving a child an outlet that’s fun and helps them develop more fully as a person with a better sense of self worth and accomplishment. Parents who understand this will sacrifice or take a little off the top of the budget to get the rental purchase payments for their child’s instrument.”

Conn-Selmer Richard Breske, Director, Institutional Relations “The market for student instruments continues to be consistent. Schools with successful music programs drive the student rental business. The recent good economic years for schools has allowed many to invest in their overall programs and these schools are well prepared to build on their beginning band programs.” “Lower Cost” Instruments. “In recent years, we have expanded our student rental offering to include more price points, including lower price points that the market is demanding. Of course, this response requires more units to be sold to match our past sales volumes. Step-up sales continue to remain strong. Recent introductions of new professional Bach Stradivarius trumpets and Conn Vintage horns show that demand is still strong for high quality U.S.-made professional instruments.”

“Support the U.S. economy and ask your customers to do the same.” Big Boxes. “We see that most strong music programs have close relationships with strong music dealers. The services they provide support the schools’ bands and orchestras and help them thrive. In that sense, the school music dealer is the preferred supplier to school music programs. MMR 129

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130 MMR

See us at NAMM Booth 1730

“However school music is not the only market for lower priced instruments. There continues to be a market for the amateur musician who wants to learn outside of the school programs. The mass-market position allows for that exploration with a modest investment. That customer will require lessons and ultimately an upgraded instrument. There are also parents that don’t have the credit history to qualify for a school music dealer’s rental contract. This can create a barrier to entry that perhaps is overcome by the ‘big box’ purchase.” Rental Lifetime. “MENC publishes a depreciation schedule for instruments that we use as a guide. Depending on the planned longevity of the instrument and the level of repair invested, a rental unit can last a very long time. Surprisingly, some of the longest lasting rental units are stringed instruments, because of easy repair to both the mechanics and the finish of the instrument. In cases where an instrument is never expected to be owned, such as in fractional size violins, a rental stock does make sense. However, consumer ownership of instruments provides the opportunity for a lifelong customer and is a better profit opportunity.” Dealer’s Needs. “Dealer trends are for good quality instruments that return profitability quickly. That includes ease of purchase, appropriate terms, quality manufacturing, replacement parts availability, and suitable warranties. Those dealers that purchase from various overseas suppliers usually end up with a false economy after they add in costs for supply and transportation, short terms, instrument quality and down time, and increased rental returns. They also risk alienating educators who striving to provide a quality educational experience to their students. Advice. “Hard times require hard work. Get involved with your customers and provide the products and services they require. Help them achieve success and your market will grow. “Support the U.S. economy and ask your customers to do the same. Show and promote American made products. American band instrument manufacturing supports eight of nine non-agricultural divisions in the U.S. Department of Labor’s SIC list for manufacturing. FEBRUARY 2009

American manufacturing keeps more jobs here and improves overall consumer purchasing power. “Keep your goals market based. Provide your customers the opportunity to build the very best music education program they can. Overall, success breeds success.”

Cannonball

pete. They also told us that not everyone could afford the Big Bell Pro models or the Vintage Pro Models, so we created the ‘Sceptyr,’ our intermediate saxophone. It’s still a Cannonball and is a beautiful, great playing horn that is perfect for that customer. Advice. “Since we began our business, I’ve noticed that all of us in this industry

pretty much get what we think we will. Simply put, if we let fear crawl in and take over, thinking that our business is going to the dogs, it almost always does. If we think and envision that not only will me ‘make it’ through rough times, but that we will ‘thrive’ now and in the future, it almost always happens. Customers love to be around a thriver. I know I do. It’s inspir-

Sheryl Laukat “We’re hearing from several of our dealers that they had the best rental season ever. They are guessing the reason is there has been an increase in students in the Fourth through Sixth grades who are taking music in the elementary school. The dealers are hoping that in a few years sales will increase because these same students will be ready to purchase instruments for Junior High and Middle School.”

“We’re hearing from several of our dealers that they had the best rental season ever.” Big Boxes. “Anything less than quality in my opinion is a minus. From a teacher’s point of view using my own experience from years ago, a good instrument is absolutely critical! If the student can easily get a good sound and play in tune, they will want to play more. The more they play, the better they sound. The better they sound, the more they will want to play. Whatever they do, they need to have an instrument that plays well. I remember the first time I ever played a professional clarinet in college – I was floored at how easy it was! Instantly I had a wonderful tone, which was such a difference from the clarinet I was struggling on. Suddenly clarinet wasn’t such a bad instrument. Ha!” Dealer’s Needs. “Two years ago they asked us for a lower priced student saxophone. We took some bells and whistles off and created the ‘Alcazar’ to decrease the price for them. This helps them comFEBRUARY 2009

See us at NAMM Booth 5313

MMR 131

ing to talk with dealers who have a habit of thinking and acting so positively.”

U.S. Band & Orchestra Mark Ragin, President “The economic downturn has had us hearing a mixed bag of things from our dealers. I did not have that many dealers

that had record years but many were happy with the outcome.” Trends. “Some states with strong programs, the band directors have continued to ask for U.S. made instruments, which is where E.K.

See us at NAMM Booth 3015

132 MMR

Blessing shines. Dealers doing school bids for instruments for schools that supply the kid’s instruments have increased with the imported models. “Texas is a state where they pretty much use step up instruments for beginners so our business increased in that area.” Big Boxes. “After the suit from a major retailer a few years ago, dealers have commented that they are very careful as to what they say to a parent or to a band director. This is why you need a strong band director with a good program to continue to send out recommended lists of brands. Most dealers have told me that when a person comes into their store with a product that they have concerns with that came from a big box store, they explain to the parents that they are not able to repair since parts are not available. At that point, some customers return the instruments and have come back to the store to buy the better brand. The low priced instruments are not a plus for anyone. Directors are unhappy and the parents are unhappy when the child has a sticky valve every time they come to class.” Rental Lifetime. “This again is where the extra investment in an American made instrument on the dealers part is so important. It was not unusual for dealers to have instruments in their rental pool for 10 or more years, years ago. Some dealers have switched to imports for their rental plan and fi nd themselves replacing them in a very short time. Years ago, you could take a instrument and overhaul it and it would look like new; on the imports, that would not be worth it anymore. Most dealers know that a shiny instrument and nice case is what the child wants to go to school with. At some point, they have to replace the less shiny one with a new one. I will say that our case sales have gone up quite a bit since that can turn a parent off before they even see the instrument.” Dealer’s Needs. “Of course the number one thing dealers are asking for are terms. Price is important but most rent on a month-to-month basis and the payout can take 24 to 36 months. Dealers are concerned about what is being sold on the Internet and at what price. Our decision to go to MAP pricing was to protect the dealer and to help insure he can make a profit with our line of instruments. For next year, I am sure dealers will be lookFEBRUARY 2009

ing for less dealers in their area and in turn will work harder to promote specific brands.” Advice. “I know that in a time when people can be sue happy, many band directors are concerned about promoting one brand or one store over another. However, the key to renting instruments is the teacher and the dealer that wants that rental account has to be the ones wearing the white hat. Maybe some teachers will not recommend all the time but they can sure explain to the parent all that your store does. Calls on us weekly, brings back repairs in a timely manner, works with the band boosters when instruments are purchased and the list goes on. Bottom line, the aggressive dealer who understands the school band business and can control his road sales persons cost will do okay, even in these tougher times.”

PJLA Music Pete LaPlacca, President “Orders have slowed considerably as dealers are waiting longer to make a decision about their needs. Terms are still the number one issue. Brand name is important to band directors but not as much with dealers. We’ve become our dealers ‘on-hand’ warehouse and release goods as they need them.”

“Lower Priced” Instruments. “Lower-priced instruments, both brand names as well as non-brand names, are the number one priority of dealers today. But our step-up/pro horn business continues to be solid.” Big Boxes. “Big box stores are buying the same products as dealers. Quality issues will soon disappear as better quality

goods become available from Asia. Buying versus renting is a tougher decision for parents these days.” Rental Lifetime. “Renting instruments after amortization is a great cash cow for most dealers. There isn’t a compelling reason to take a rental horn out of circulation if it still plays okay and the parents continue to make monthly payments. This further exacerbates the declining purchases of new instruments for rental purposes.” Dealer’s Needs. “Dealers are smarter than ever. The manufacturer/distributor will usually put his cards on the table before the dealer asks for deals. Features are not relevant with student rental instruments.”

“Buying versus renting is a tougher decision for parents these days.” Advice. “Parents know how to shop on the web and visit numerous sites to evaluate prices, features, rental offers, etc. The band director is still key to most parents’ decision process as band directors generally talk name brand and service available from local music stores. But this is shrinking rapidly as band directors also shop the web and are influenced by what they see published by site sellers. “Enhancing profits at the dealer level include repairs, instruction, accessory sales, service, and pushing hard to sell higher priced step-up/pro horns. When a parent has $400 invested in a rental instrument, they are good candidates to switch that pot of money to another, better quality horn.”

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See us at NAMM Booth 3515 MMR 133

PRINT: SHREDHED

Shredhed Takes Different Approach to Print

“A Eric Braun and John Keefe

The question becomes, why buy a book for $28 that has ten songs that you’re ultimately not going to learn when you can spend $12 for one song you’ll learn really well? 134 MMR

fter 86 years in music educational publishing, you would have thought there were no more ways to print music, but what the Shredhed guys have done is unique and revolutionary,” says Alfred’s Ron Manus. “They have found a way to improve on the way music is delivered. For certain types of music, their system truly makes learning and understanding music easier and more fun.”

Alfred is distributing Shredhed, the newest name in print music. As Manus has seen it all in terms of people pitching new ideas, claiming theirs deserves publication, his praise is noteworthy. Meeting Shredhed’s John Keefe and seeing his approach to teaching certainly makes the case that this is an unusual product. What is it? On the one hand it’s a music book that just teaches one song, retailing for $12.95. On the other hand, the FEBRUARY 2009

creators insist it teaches that one song really well. Oh, and it’s also a three pocket folder, a giant dry erase TAB poster, and self-supporting music stand. “The new twist is this: It allows the guitarist to view an entire song in an easy-to-view display, allowing multiple users to learn together,” explains Manus. “It eliminates the need for music stands, and the time it takes to stop, take your fi ngers off the fret board, and flip pages. It’s especially well-suited for guitar lessons.”

A Lineage of Brothers Shreded cofounder John Keefe took an interesting path to get into the MI business. He moved to Charlotte, N.C.

FEBRUARY 2009

for graduate school, during which time he went to work for Coran Capshaw, manager of the Dave Matthew’s band, doing business development for Capshaw’s side company, Music Today. It gave Keefe some important experience and connections, which allowed him to bring to life an idea he and his brother, Peter, cooked up years early. The two brothers grew up playing guitar, and liked playing and learning together. “We didn’t like being hunched over sharing a music stand, or having to stop and turn a page,” John Keefe explains. “It just didn’t make sense, so at one point we came up with the idea of transcribing it on a big piece of paper and putting it on

See us at NAMM Booth 3004

the wall.” One of the first tunes they experimented doing this with was the Black Crowes’ “She Talks to Angels.” Further experimentation was done leading the team to incorporate the idea of a dry erase component and a backing that created an over-sized music stand, both components they felt would be attractive to teachers and students. Tragically, Peter Keefe died suddenly in 2006 before it all came to fruition. John Keefe carried on, bringing in childhood friend and fellow entrepreneur Eric Braun, forming InkTree Inc., the parent company of Shredhed. (InkTree is applying these ideas developed for music making to other markets.) An attorney they were working with knew Alfred brothers Ron and Steve Manus, and helped set up a meeting. They connected right away, Keefe says. It was also helpful that Alfred holds the rights to many pop acts, including the Black

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Crowes. A deal was signed, and Keefe went to a special printer in Tulsa to see the first “She Talks to Angels” roll off the press. Coincidences and good signs abounded. “I was standing in the print shop when one of the workers came up to me and asked if I was going to the show that night,” Keefe recalls. He asked what show

and was told the Black Crowes were performing in town. It was too good to pass up, so he took the very fi rst copy that came off the line and went to the show where he had the band sign it, including Black Crowes’ brothers and songwriters, Chris and Rich Robinson. The unusual product comes with an equally unusual price tag, but Keefe doesn’t apologize for the relatively heavy price for a single song. “The one thing all our music books had in common was that none of the bindings were broken,” because he says by design they led to a lot of frustration which kept them from really being used. “The question becomes, why buy a book for $28 that has ten songs that you’re ultimately not going to learn when you can spend $12 for one song you’ll learn really well?” Prior to inking the distribution deal, he says he spent time visiting MI stores doing market research and that whenever he explains the product to the retailer, he hears, “where do I get one?” Still, there is a lot of competition out there from larger companies who have been in the market longer than he. “Sure, I was a little nervous in the beginning,” he confesses. “But at the end of

the day, Peter had and Eric has such confidence in the idea, that I knew we had the makings of a viable product.” Keefe stress that Shredhed is especially good for retailers who offer guitar lessons as it can be purchased at the store by the student, then used during their lesson where the teacher can make notes directly on it with a dry-erase marker. “Then the student can fold it up, put it in his or her back pack, take it home and put it on their wall...and it makes for a more effective learning experience.” The product was launched at the 2008 NAMM show. Artists like Green Day, Radiohead, Pantera, Eric Clapton, The Eagles, Grateful Dead, The Black Crowes, R.E.M. and more are showcased on Shredhed products. Other Shredhed titles include The Chord Board, Licks & Riffs (acoustic and electric), Scales & Modes, with others in the planning stages. “Shredhed is awesome,” Manus says. “We are thrilled to be working with John and his crew. Not only do they have a quality product, they are also a blast to work with. We’re honored to work with the Shredhed team to help even more people learn, teach, and play music.”

Visit us at www.dalegria.com

Bass Dynamics NAMM Booth 5598 136 MMR

FEBRUARY 2009

GUEST EDITORIAL: MARK MORSE

Consumers Buy Brands, Not Products by Mark Morse

Some, but not all, manufacturers are in tune with the importance of branding.

Whether you’re selling tube socks or tube amps, consumers buy brands.

FEBRUARY 2009

Let me lay out the most common MI space marketing strategy in broad strokes: a company creates a new product, loading it with features; some industry magazines, Web sites and blogs run reviews of the product, methodically explaining all of the available features; the company runs a product ad, which looks and reads like a slightly condensed version of the user manual, complete with a listing of every feature; an artist endorses the product and appears in subsequent ads (and if we’re lucky, it’s someone we’ve actually heard of); the company’s shiny new product nestles comfortably on a store’s shelves alongside a host of similar products, all touting similar features and endorsers. So how does a given consumer decide between the array of available products at a given price point with a given set of features? Whether you’re selling tube socks or tube amps, consumers buy brands. Think about your strongest competitors. If their products are outselling yours, is it because they offer a better shade of red at a certain price point, or have 65 watts where you have 60? Or is it because their brand is stronger or different from yours in some important way?

Articulated Branding The strongest companies are those with brands that are relevant to their audience, unique in the market, and effectively communicated. Building a strong brand creates an emotional connection between your offering and your consumers. Whether it’s gloves or guitars, mustard or microphones, with two products of nearly identical specifications lined up side-by-side, why does one far outsell the other? Simple – because consumers buy brands. Consider the case of the Toyota Matrix and Pontiac Vibe. They are, in essence, the same car. Both have the same chassis, same parts, same driving experience, and same price. So what’s different? It’s the name on the rear bumper and the logo on the grill. Oh, and sales. The Matrix has outpaced the Vibe in terms of sales because of Toyota’s reputation and brand name; consumers naturally equate it with Japanese technology, quality craftsmanship and precision engineering. The same holds true in the MI space. Brands that discover their essence and articulate their story through each consumer touchpoint sell better than those that don’t – there’s an authenticity and reliability there that consumers can reMMR 137

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late to. Weâ&#x20AC;&#x2122;ve encountered brands with unclear market perceptions, and most of the time itâ&#x20AC;&#x2122;s due to unfocused, inconsistent and cluttered communications that attempt to sell based on feature after feature or a litany of endorsers. The best way to surge ahead in the market is to find a unique space, identify your brandâ&#x20AC;&#x2122;s one-of-a-kind identity, put a stake in the ground, and act like a leader. But this is usually easier said than done. Getting internal stakeholders to agree on what a brand stands for is nearly impossible â&#x20AC;&#x201C; just try asking people at every level within your organization to identify your brandâ&#x20AC;&#x2122;s unique selling proposition and youâ&#x20AC;&#x2122;ll likely get wildly diverse answers. Driving through a brand discovery process focuses the company around a singular, ownable concept: An idea that drives the brand and its message into the heart of every consumer it encounters. Weâ&#x20AC;&#x2122;ve found that the best way to dive into the brand is to look at it across eight factors â&#x20AC;&#x201C; expertise, integrity, style, vision, competition, audience, user experience, and trends. An analysis of where the brand stands (and where key stakeholders want it to go) in these areas helps funnel the message down into a unique brand promise, which can then serve as the essence of all communications â&#x20AC;&#x201C; both external and internal â&#x20AC;&#x201C; and consumer interactions. Under this philosophy, brand strategy becomes business strategy. Of course, sometimes a particular product feature is indeed the uniqueness your brand needs, but many times itâ&#x20AC;&#x2122;s not the feature thatâ&#x20AC;&#x2122;s important. Itâ&#x20AC;&#x2122;s what the brand gives the consumer that no other product choice in your space can â&#x20AC;&#x201C; crisp sound, rich tone, simple playability. Often times, though, itâ&#x20AC;&#x2122;s purely an emotional benefit, and this is a powerful force driving purchase behavior â&#x20AC;&#x201C; peace of mind, pride in craftsmanship, knowing your playing the best. Whether they admit it or not (or even realize it), consumers buy brands because of some emotional connection. Perhaps itâ&#x20AC;&#x2122;s some memorable past experience with the brand, or perhaps itâ&#x20AC;&#x2122;s because they feel that using a particular brand says something about them as a musician. Look at any advertisement from a manufacturer. Walk into any music store and look at that brandâ&#x20AC;&#x2122;s packaging. Log on to their Web site. Can you tell what the brand stands for? Do you know what it means to play that brand? Is there anything there FEBRUARY 2009

that would convince you to pick it up and try it? All too often, you won’t be able answer any of these questions in the affirmative, and your experiences on page, in store and online are inconsistent at best.

Communicating Your Message Even if a brand has determined what it stands for, communicating it is no easy task. It requires diligence and strict adherence to the brand. That’s why the discovery process doesn’t end with a determination of the brand’s uniqueness or relevancy – it must continue into the development of a verbal and visual identity that can be communicated across every touchpoint. This includes the obvious marketing communications such as advertising, packaging, and online efforts. But it also extends to every facet of the company: How your products look, how they work, the way you answer the phone, letterhead, business cards… the brand doesn’t start and stop with your external facing communications; it’s a way of company life that guides everything you say and do, and how you say and do it. No matter your current position in the marketplace – category leader, new entrant, historical “middle” player, or even brand on the verge of extinction – there’s an opportunity for your company and your brand to stand out. Look around. The great brands in your space, in any space for that matter, do more than churn out great products. They do more than sign up the best endorsers. They do more than run ads. They stand for something. What do you stand for? If you can answer that, you’re halfway there. Mark Morse, part-time drummer and fulltime owner of Morsekode, is a marketing and branding veteran with experience in the MI space with brands such as AudioTechnica, Shure, Yamaha, Roland, Digidesign, Moog, among others. See www. morsekode.com for more information.

Breaking News

Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com FEBRUARY 2009

See us at NAMM Booth 7002

A & M Composer Statuettes Admira Classic Guitars Amati Band Instruments & Accessories Mike Balter Mallets Blitz Custom Polishing Cloths Blitz Instrument Care Products Buckle-Gard Clip Light (Music Stand) Conrad Instrument Accessories Cory Instrument Care Products Creepnomore Demand Silk Swabs DJ Music Mobile Cases Downbeat Merchandise Bags Dr. Dan’s Instrument Care DVDs Drum Sticks (Whitehall) Dukoff Mouthpieces E.A.R. Noise Filters Gemwood Conductor Batons (King David) Haberline Cello & Bass Bags Instrument Straps Kafko Brasswind/Guitar/Violin Accessories Kazoo (U.S.A.) Metal Kazoobie (USA) Plastic Kazoo King David Leader & Gift Batons

Marcsmen Piano & Organ Lamps Masterpiece Clarinet & Sax Reeds Modular Band Instrument Cases MTS Rack & Combo Cases Music Stand Lamp (Pacific Trends) Original Swab Company Pacific Trends Keyboard Lamps Plastic Kazoos Populaire Clarinet & Sax Reeds Reed-O-Meter Road Tuff Cases Sousaphone & Tuba Cases / All Fit Strunal String Instruments & Accessories Stump Fiddle Tambourines UniTec Cases Wabash Accessories Whitehall Drums Whitehall Instrument Accessories Whitehall Lanyards Whitehall Saxophone Stands Windy City Mutes Woodstock Education Products Woodstock Musical Toys Woodstock Toy Piano

DAVID WEXLER & CO., 7807 E. Greenway Road, Suite #8, Scottsdale, AZ 85260-1717 Tel: (480) 675-8888 • Fax: (480) 675-8900 www.wexlermusic.com • Email: wexlermusic@aol.com “Merchandising Musical Instruments and Accessories since 1920” NAMM BOOTH 3331 See us at NAMM Booth 3331

MMR 139

RETAIL: A SHARP MUSIC

A Sharp Music: Creative Guitar Sales in the Evergreen State By Richard Weissman

enton, Washington is a suburb of Seattle that is located southeast of the city, and northeast of Tacoma. Renton itself has a population of over 50,000 people, making it less than a tenth of the Seattle population and about a quarter the size of Tacoma.

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A Sharp Music is located in a typical strip mall, but there is one significant presence that sets this location apart. A couple of blocks away is the Ikea store. Ikea is the prominent Swedish-owned furniture store that features assemble-ityourself modern furniture. This writer knows a number of people who cheerfully drive the long highway journey from Portland just to purchase Ikea’s wares.

On a chilly and gray morning, MMR spent a pleasant morning talking with A Sharp owner Skip Edwards and employee Matt Johnson. The first thing that drew our attention was a sense of order and organization evident in the store’s merchandise. The “newest” employee, has been at A Sharp a dozen years. A third member of the team, has been there 14 years.

FEBRUARY 2009

Expansion for All At the time A Sharp opened its doors, the area was surrounded by open fields; Ikea was not yet in operation, and there were virtually no restaurants, movie theaters, or gas stations in the area. Today, partly thanks to Ikea, there are quite a number of these within walking distance. Skip told us that Ikea brings some business in, along with a tremendous amount of traffic. They also sponsor some jazz concerts, a bit of an unusual undertaking for a furniture store. A Sharp was founded on August 1, 1991, about five doors down from the present location. There were 1,200 square feet at the time, which was later expanded to 1,800 feet. Seven years ago the move was made to the current location, which has 4,800 square feet. The store is virtually in two different cities, because Kent is literally just across the street. A Sharp is also close to the bustling Sea Tac airport, and is a place where all of the largest freeways converge. So the good news is that traffic is constant, and the bad news is that rush-hour traffic is horrendous. Skip

FEBRUARY 2009

recalled that, just the day before, he had called a customer in the town of Everett to tell him that the merchandise he ordered had come in. The customer’s response was to consult his watch, realize that it was 2 o’clock, and to defer his trip, realizing that he would be leaving the store after 3 o’clock, just in time to have, what should be a fifteen-minute drive, take forty five to sixty minutes. Part of the unusual traffic problem in Seattle comes from the number of bridges that drivers must navigate to go from virtually any area of the city to any of the suburbs. The other problem that hurts businesses is that the city has never developed an adequate mass transit system to deal with this problem. The depth of this problem can be understood when you recall that Boeing moved part of its administrative offices to Chicago.

It’s All About Guitars A Sharp is basically a guitar store, selling both acoustic and electric instruments. Initially the store carried guitars, keyboards, drums, banjos, and band instruments. Over the years, Skip

notes that, “The guitar business swallowed it up.” Although the store has a few rental deals with local school systems through a leasing company, the band and keyboard business was phased out when the store moved to its current location. Some schools in Kent have guitar programs, but they are not yet common in the area.

MMR 141

A Sharp carries Don Grosh, Paul Reed Smith, Ibanez, Santa Cruz, Taylor, Fender, Gretsch, Godin, Michael Rowan, Huss & Dalton, several Seagull products, Traben, and R. Taylor guitars and basses. They also stock Rivera, Roland, Mesa Boogie, THD Electronics, Traynor, Fender, and Deering Valve Amps. The Don Grosh custom electrics, PRS, Godin and Fender guitars do particularly well, and in the acoustic guitar lines Santa Cruz, Taylor, R. Taylor and Huss & Dalton have been strong sellers.

Raxxess has been providing high quality, innovative products and rack solutions to musicians, recording professionals and dj’s for nineteen years. We remain dedicated to supporting our customers with a variety of attention-getting displays and merchandising opportunities, sure to attract the consumer. Our margin-making products are backed by a liberal stock balancing program and no-nonsense warranties.

Call us today at 1-800-398-7299 and see how easy it is to make money with Raxxess! 142 MMR

See us at NAMM Booth 6246

Their bass lines include Fender, MTD, and Traben.

A Loyal Customer Base is Key A Sharp’s customer base comes from all over Washington State, but particularly from the Puget Sound area. Some are drawn by A Sharp’s Web site, and many come through word of mouth. Carrying relatively unique lines seems to help as well. There are a number of customers who have had long relationships with the store, and some come from far afield. Seattle has a bunch of guitar stores, including American and Seattle Music, Dusty Strings, Guitar Emporium and Emerald City Guitars. Only one guitar store has fallen by the wayside. Each store has something of its own personality and niche, and A Sharp prides itself on its product mix and quality. Part of the strength of A Sharp comes from its lesson program. There are six guitar teachers, and lessons are also offered in drums and woodwind instruments. Guitar is the powerhouse, with over 250 guitar students a week. Three of the teachers teach full-time and three part-time. When asked how they recruit teachers, Skip replied, “They find us.” Since all the employees are musicians, they drill the prospective teachers at length. Skip described one prospective teacher, with an impressive resume, as one who couldn’t play a G scale. He was sent on his way. A Sharp does in-house bass and acoustic guitar repairs, and sends out electrical repairs. A Sharp advertises in the Yellow Pages, on their own Web site, and occasionally in newspapers. They have also developed their own direct mail list. They sell shirts, hats, and host four to six clinics a year, which have been very successful, with as many as 125 people attending. Among the clinics are those sponsored by THD amps and Taylor Guitars. In terms of the competition, Skip says, “We watch the competition, and we adapt.” They smilingly told us that several Guitar Center employees are regular shoppers at A Sharp. Guitar Center opened here in 1999, when they took over the Musician’s Friend retail store. A Sharp feels that although they share some lines with Guitar Center, it’s a fairly level playing field. “Guitar CenFEBRUARY 2009

ter has had no impact on our growth.” says Skip. He also feels that the store is somewhat protected from the competition of catalog stores by their specialty lines. In terms of current trends, A Sharp has seen a decline in digital workstations, which they feel has been caused by the number of computer-based programs. Sales of rack guitar effects and quality pedals have been improving. Because of the presence of a large Hawaiian community, ukulele sales have been bullish for the last five years. A Sharp carries some vintage items that it has received as trade-ins, or sells them on consignment, but it’s really a small part of their business. They don’t advertise to fi nd vintage items, but occasionally some come in the door. They carry instructional materials, mostly geared to what their teachers request. There are also a few local CDs and some instructional DVDs.

A Sharp Staff Builds a Reputation When asked if industry reps brave the Seattle traffic to service A Sharp, Skip says, “Reps do come in. We challenge them on stores selling products cheaper than the so-called wholesale store price, and they deny it.” Several product lines have enlisted the input of A Sharp’s employees to help design new product lines. Skip cited conversations with Santa Cruz, Gretsch, Taylor and Rivera as manufacturers who have solicited opinions from those in the trenches. “We’re closer to the street.” says Skip. The store attends winter NAMM, but hasn’t hit the summer show, because as Skip put it, “The timing isn’t good for us, and there’s less product there.” All of the store’s employees play or have played professionally, but most have little time to do so now. Even downtown Seattle’s Pioneer Square clubs have reduced their use of live bands and replaced them with DJ’s and karaoke. When we asked Skip about future plans, he said, “Our approach won’t change. We’ll probably do little things, nothing dramatic.” Through a judicious choice of product lines, a deceptively good location, and a group of hard-working, long-term employees, A Sharp seems well suited to survive any changes in the music industry. FEBRUARY 2009

See us at NAMM Booth 2701

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905-702-8291 www.eastwoodguitars.com See us at NAMM Booth 1155

MMR 143

ANNIVERSARY: HALL CRYSTAL FLUTES

Hall Crystal Flutes Celebrate Their 35th Anniversary

hen Jim Hall had the idea to make a flute out of glass, people told him it couldn’t be done. Well, that was 35 ago and Jim is still making glass flutes, along with other glass musical instruments. Hall and his wife Jenny run this successful business – It’s hard work, but as Jim tells MMR, they wouldn’t have it any other way. MMR: How did you get started making flutes, Jim? Jim Hall: I started a long time ago. I was making bamboo flutes for Christmas presents. I had studied some chemistry and had done a little glass blowing through that. I thought that I would try to make a flute out of glass, and I did. I started selling them and that’s how it all got started. When I went to get my first piece of glass the guy said, “You can’t make a flute out of glass,” and I said, “Why not?” He replied, “It’s just not done.” I tried it anyway, though, and it made a really nice sound.

MMR: Was it a hard sell at the beginning? What kind of reactions did you get from people? JH: At shows the stores would come and say they liked them, but they didn’t know if their customers would. Then the Music Stand catalog picked our f lutes up, and they had huge distribution then. People started seeing the f lutes and began going into music stores and asking for them. That’s what really got them going. That was our big break. MMR: How were you selling the flutes at the beginning? JH: Originally at I sold them at arts and crafts shows for about ten years. Then I started selling wholesale and doing the NAMM show. My fi rst NAMM show was in the mid ‘80s. MMR: When did you begin to design the other instruments like the panpipe and the guitar slides? JH: I guess we’ve been selling those for about ten years, now.

MMR: How have those instruments been doing? Is the flute still your main seller? JH: Actually, the guitar slides have been doing quite well. Probably 30 percent of our sales are slides. MMR: What is the primary demographic of Hall Crystal Flutes consumers? JH: Usually women out of high school. They had a flute in school and want to buy one, but not pay for the full instrument.

When I went to get my first piece of glass the guy said, ‘You can’t make a flute out of glass,’ Jim Hall 144 MMR

FEBRUARY 2009

A lot of our flutes are decorated with ceramic decals of flowers. Only about 25 percent of our sales go to men.

MMR: Are the products still handblown? JH: I am now using computer-assisted machinery. It is still all hand done; I am behind the machine constantly. I build the machines from scratch and did all of the computer programming on them. The computer performs all of the positioning and the blowing is done by hand.

MMR: How’s the market affecting you right now? JH: It’s bad, just like everyone else. In this economy, I’m guessing a glass flute will be one of the first things people will take off of their list when it comes to comparing that type of purchase to food or other essentials. But, our export business is doing quite well with Japan and Korea. They love our flutes over there. The economy is rough there too, but we are still seeing good sales. There seems to be a trend now with people spending more time on the Internet and playing computer games as opposed to making music. But, there are still people who like to do real stuff!

John Melville Pearse 1939-2008 www.jpstrings.com See us at NAMM Booth 6230

MMR: What is your outlook for the coming year? JH: Hopefully things will turn around. MMR: Have you made any adjustments due to the economy? JH: Yes, we have downsized, as far as employees go. Now it is just my wife and me. I’m working harder now, because I am doing it all myself. It’s working, though. I don’t think we’re going anywhere. MMR: What do you think has been the key to your longevity? JH: We make most everything ourselves and, as a manufacturer, you’re creating real value. You work harder, but I think manufacturing is more stable than other things. Everything is hand-made, and the quality is always up. It’s a home-based business, and I get to watch my kids grow up. My shop is about 400 feet from the house. It’s a nice way to live. FEBRUARY 2009

MMR 145

Supplierscene Cecilio’s Instrument Upgrades Cecilio Musical Instruments has added intermediate/advanced models for the following instruments: flutes, clarinets, alto saxophones, trombones, and trumpets. The main feature of the upgraded models is the addition of rose-brass. They have also expanded their baritone saxophone, French horn, alto horn, and euphonium lines. For drummers, they are offering a new five-piece drum sets and a five-piece silent practice drum set. www.ceciliomusic.com NAMM Exhibit #3004

146 MMR

Harpsicle Workshops from Rees Harps Throughout Winter NAMM, Rees Harps, Inc. will be offering in-booth workshops three times each day at 11am, 2am and 4am. The workshops take one half hour and teach buyers and retail employees how to sell Harpsicle harps. A certificate for a free DVD and Harpsicle harp will be given to every buyer who completes the workshop. Retail employees will also be given certificates if their buyer attends. There is a limit of three certificates per business. www.harpsicleharps.com NAMM Exhibit #1624

Miles Davis Mouthpiece From Kanstul Kanstul Musical Instruments has been contracted by Sony/BMG Music Entertainment to produce replicas of Miles Davis’ mouthpiece to be included in a comprehensive retrospective of Miles’ music under their Legacy Recordings label. These mouthpieces are from a limited run and not available anywhere except with the limited edition Miles Davis Deluxe Box Set series. Only 2,000 mouthpieces will be made. www.kanstul.com

FEBRUARY 2009

JBovier Inks Major North American Distribution for Mandolins & Banjos JBovier, manufacturer of fine mandolins and banjos, is pleased to announce the appointment of Musquip Inc, as its exclusive distributor for the USA, and SF Marketing as its exclusive distributor for Canada. Company founder and designer Jeff Cowherd fi rst began selling JBovier instruments out of his own small shop (Mandolins & More) in Walton, Kentucky in 2005. He has since attracted a growing list of American dealers who appreciate the virtues of his designs. “I began designing JBovier mandolins in an attempt to produce a professional quality mandolin that was affordable to serious players like me, who don’t have deep pockets” states Cowherd. “My priorities have always been tone, playability, and looks – in that order.” JBovier mandolins and banjos are exquisitely hand crafted in Korea. The instruments’ ultra high-quality look and feel has helped the brand develop a legion

FEBRUARY 2009

of loyal players, including several professional musicians. “We immediately recognized that the build quality and tone of the JBovier instruments was something unique, certainly in its price bracket,” explains Jeff Sazant, VP Musical Instruments Division at SF Marketing. “JBovier is quite simply the best mandolin you’ve never heard of…. but not for long.” Constructed entirely from solid woods, each JBovier mandolin features an Engelmann Spruce top, which along with the back is carved (not pressed) to graduations that enhance tone and volume. All models feature radiused ebony fretboards and bridges. The back and sides of the exquisite F5Z model are in solid African Zebrawood – unique to JBovier mandolins. The JB-1N banjo features Solid Flamed maple neck, solid Curly maple resonator, and solid copper-rich bronze tone ring. One of JBovier’s key advantages is the thorough set-up process that the instruments undergo before being released to deal-

ers. The process includes properly fitting the bridge to the top, and accurately spacing the string courses. “Jeff (Cowherd)’s ‘personal touch’ is one of the main reasons that these instruments have gained such a positive reputation in a relatively short time. Our experienced luthiers will continue to perform the set-up to Jeff’s precise specifications, to ensure that all JBovier instruments are ready to display and play out of the box.” www.jbovier.net NAMM Exhibit #B-5943

Shaker Microphone’s New Harmonica Microphones In 2009 Shaker will offer harp players six different microphone choices: Dynamic; Crystal; Madcat; Retro Rocket; the new Mad Dog; and WSB. The Mad Dog retails for $159.95 and the WSB for $74.95. www.shakermicrophone.net NAMM Exhibit #4176

MMR 147

Supplierscene Bohemia Pianos Moves Production Recently C. Bechstein Europe, the owner of Bohemia Piano since 2007, closed the old factory in the town of Jihlava, south of Prague, and consolidated the production of uprights and grands in Hradec Kralove, the center of the piano production. Four new halls have been added to the existing building to generate a state of the art production. C. Bechstein Europe invested over a million Euros into the new facilities. The finest CNC machines control the important operations of cabinets, iron-frames, and strong backs. www.bohemiapiano.cz

The Capo Company

The G7TH Nashville Capo designed for accuracy & speed

www.G7th.com In Pursuit of Excellence

148 MMR

See us at NAMM Booth 1640

FEBRUARY 2009

Pointless Picks Round Pointless Picks are manufactured in the US of a crystalline engineering polymer and are available in three different thicknesses. www.pointlesspicks.com

Tune in proﬁts with the OH-11 Clip-on Tuner

Fitness Audio Upgrades Mics The sweat resistant microphone series the Aeromic and Cyclemic, have now been upgraded with new PHAT frame technology. Three times more durable than the standard frame, the headset can sustain heavy use for fitness classes. www.fitaud.com

12 note full range chromatic tuner with back light Works by picking up vibrations, so it’s not affected by ambient noise Clips to most instruments Super compact size and price... easy sale Excellent dealer margin (A mark +)

• • • • •

Oasis, Inc.

410-772-5380/866-263-7965 www.oasishumidiﬁers.com See us at NAMM Booth 1112

WaveAngle’s Radian Wireless Instrument Systems

FEBRUARY 2009

we re not just pickups anymore

The Radian Gold Series for bass and guitar offers fully uncompressed CDquality digital audio streaming. A high fidelity signal chain, complete with 128x oversampling and integrated auto level controls delivers signal and tone. The WaveAngle Radian operates in the 2.4GHz world-wide license free ISM radio band. Using wireless networking techniques, the Radian Gold Series integrates QoS engines and advanced frequency hopping to ensure communications for locked-in sound and wired-equivalent reliability. Radian Gold Series has a suggested price of $299. www.waveangle.com NAMM Exhibit #1756

www.seymourduncan.com - (800) S-DUNCAN

Amplification Tools for Acoustic Musicians

For dealer inquires, call 805-9649610 • www.dtar.com

See us at NAMM Booth 4358

MMR 149

How many rentals do you get back?

THINK ABOUT IT!! Made in USA by BO PEP, INC Box 144-H South Thomaston, Maine 04858

GAMA Announces Twelve Teaching Guitar Workshop Sites for 2009 The Guitar and Accessories Marketing Association (GAMA) will hold its Teaching Guitar Workshops in the following locations during the summer of 2009: San Diego, Calif., Colorado Springs, Colo., Fairfield, Conn., Atlanta, Ga., Boise, Idaho, St. Louis, Mo., Halifax, NS (Canada), Gahanna Ohio, Pittsburgh, Pa., and Reston, Va. Idaho and Pennsylvania will hold both Level I and Level II Workshops. The Teaching Guitar Workshops will also return to Canada for a second year of international growth. Three hundred school music educators are expected to attend the twelve Teaching Guitar Workshops in 2009. This represents the most ambitious expansion to date. In 2003 the program reached 150 school music teachers per year. So, the Teaching Guitar Workshops have gone through a 100 percent expansion in just 6 years. The Teaching Guitar Workshops were founded in 1995 by members of GAMA and MENC, with major support from NAMM, in an effort to bring guitar instruction to school music. Today, having trained more than 2000 school music educators, GAMA estimates that it has brought guitar instruction to over half a million children. www.discoverguitar.com

New Arbor Guitars Web site

Breaking News

Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 150 MMR

Arbor product images, news, links, retail prices, and a dealer searches will be available on www.arborguitars.net. Individuals can submit their own Arbor photographs to be posted on the “Arbor in Action!” online photo gallery. Their name, location, and a caption will be included to describe anything individuals would like to say about themselves and their Arbor guitar. www.musicorp.com www.arborguitars.net FEBRUARY 2009

Supplierscene Hamiltonâ&#x20AC;&#x2122;s KB1 Automatic Clutch Folding Stand The new KB1 features an updated clutch concept making it easier to set-up and take-down. Without levers, clips, knobs, or leg braces the KB1 is lighter, which saves on shipping costs. The wholesale trade price is significantly lower than any other folding stand Hamilton offers, while the product carries a high suggested retail price, due to the perceived value of the automatic clutch. The KB1 has a black painted base and desk, highlighted by a chrome plated center tube. The KB1 is in a poly bag, layered in a master carton of 12 and carries a suggested retail price of $25.95. www.hamiltonstands.com

Bolan Endorses Cort Guitars Tommy Bolan has signed on to endorse Cort Guitars. Bolan is best known for his work as lead guitarist with the German heavy metal band Warlock. Tommy is now fronting his own band called N.Y.C. www.cortguitar.com

FEBRUARY 2009

Affordable E-Commerce Web Site Showcase, from Pro-Active Web Sites, offers features that can provide dealers with a full ecommerce Web site for less than .99 cents a day. Each Showcase Web site comes completely pre-loaded with thousands of top brand name products that can be drop-shipped by the preferred distributor for fulfillment. Dealers can also ship product orders from their own store stock. All products on the Showcase Web sites are updated and maintained daily by the dealers own preferred vendor. Dealers can set their own profit margins and very easily add Web site pages of information such as, about us, lesson programs, instrument rental information, store hours, directions, and more without any programming skills needed. www.pro-activewebsites.com

MMR 151

Supplierscene Gretsch 125th Anniversary Year Concert On November 18th at the Highline Ballroom in New York City, The Gretsch Company hosted its “Big Event” concert with performances by new and veteran Gretsch artists. Gainesville, Fla. rockers, Colourslide, the grand prize winner of the Next Gretsch Greats Unsigned Artist Competition, opened the show, followed by a psychobilly rock performance by David Lee & His Mercenaries. Then international pop-rock stars Fountains of Wayne, the Grammy-nominated band best known for its hit single “Stacy’s Mom,” entertained the crowd. Stephen Ferrone, drummer for Tom Petty and The Heartbreakers; G. E. Smith, former Saturday Night Live guitarist and musical director; Tim Ries, touring pop and jazz saxophon-

ist for The Rolling Stones; and Andy Hess, former Government Mule bass player, rounded out the evening’s performances. The event was co-sponsored by D’Addario & Company, Inc., and Remo, Inc. Sabian Cymbals also served as an event sponsor. Gretsch marketing partners, Kaman and Fender, joined the night’s festivities. Other special guests in attendance included Gretsch drummers and jazz greats, Bill Stewart and Cindy Blackman; bass guitar star Will Lee; new Gretsch artist and The Rascals guitarist, Gene Cornish; and the second prize winner of the Next Gretsch Greats Unsigned Artist Competition, London Egg. www.gretsch.com

Music Freight’s Tracking System

MDG to Distribute Coffin Cases

Music Freight’s Web-based Backstage Pass tracking system can help to increase visibility and control of where your shipments are, when they’ll be delivered, and reduce shipping expenses with the RIF (Retailer Inbound Freight) Program. www.musicfreight.com

Musical Distributors Group (MDG) has been appointed official US distributors for Coffi n Cases. Moving forward all sales and customer service related activities will be handled by MDG. www.musicaldistributors.com

Mason & Hamlin’s Artist Roster Additions Chinese-born pianist Dr. Alton Chung Ming Chan, is a noted pedagogue and an acclaimed soloist, duo pianist and chamber musician. He received a Grammy Award nomination in the Best Chamber Music Recording category with his duo partner, Joseph Banowetz, for their four-hand piano recording (on the Naxos label) of Balakirev’s 30 Songs of the Russian People. Shaun Tirrell earned his Bachelor of Music degree at Oberlin Conservatory, where he was a student of Joseph Schwartz and received the John Elvin Prize and the Rudolph Serkin Prize. Further studies with Julian Martin at Peabody Conservatory lead to a Masters of Music degree and acceptance into the prestigious Artist’s Diploma program. He shared first prize in the Pro Piano International Competition in New York. Albanian born pianist Elida Dakoli began piano lessons at the age of six, had her first solo recital at the age of 12, and at 16 years of age she began winning numerous international awards and competitions. Ms. Dakoli has a Masters of Music degree from Baylor University. At age 22, this young virtuoso launched her career with a multi-national tour of Europe, captivating audiences wherever she played. Matthew Bachman was the winner of the 2004 MTNA Young Artists Solo Competition and is currently enrolled as a Doctor of Musical Arts candidate in piano performance at the University of Maryland, College Park, under the tutelage of Dr. Cleveland L. Page. He is the recipient of a full graduate assistantship in Piano Technology. Mr. Bachman chaired the Peer Jury at the 2007 William Kapell International Piano Competition. www.pianodisc.com 152 MMR

FEBRUARY 2009

New R a d i u s Design! Radius

Sustain in your Brain

F lat

The New Innovation in Guitar Frets

www.JetFretz.com 330-497-9292

What are Jet Fretz ?

Martina McBride

Advantage of the new radius JetFretz

Jet Fretz are a new type of fret that enhance the clarity and sustain of most fretted instruments.

The stabilization plate is flush with the fretboard for those who prefer a non-scalloped feel

Visit us in Anaheim!

Shure at the CMAs Shure endorser Brad Paisley made it two in a row as male vocalist of the year at 2008 Country Music Association Awards. Co-hosting the awards show at the Sommet Center with Carrie Underwood, Paisley also took home the evening’s best video award for “Waitin’ on a Woman” (featuring Andy Griffith), and kicked off the program with “Start a Band,” a duet with Keith Urban, using Shure UR2/ SM58 and UR2/KSM9 wireless microphones, respectively. In addition, Shure endorsers Rascal Flatts scored best vocal group honors, beating out their heroes the Eagles and taking home the trophy for the sixth straight time. Shure endorser Martina McBride sang “Ride” using a UR2/SM58 combination. www.shure.com

NAMM 2009

New

Ra d i us

Desig

Booth

#5948

Remo Stays Green Remo has announced that its new Eco-Seal will become the global mark of its ongoing recycling efforts. The Eco-Seal represents Remo’s efforts in developing waste reduction technologies that also still maintain and advance product performance and quality. Public demands for corporate environmental responsibility have intensified. With the announcement of its Eco-Seal, Remo hopes to raise environmental awareness. www.remo.com FEBRUARY 2009

Breaking News

Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com MMR 153

Tim Ries at Winter NAMM 2009 SEE US AT NAMM 2009 ON BOOTH NO. 425 GROTRIAN PIANO COMPANY GmbH Postbox 5833 38049 Braunschweig Germany

Tel: +49.531.210.10.0 Fax: +49.531.210.01.40 contact@grotrian.de www.grotrian.de

RS Berkeley, Inc. Artist Endorser Tim Ries will be performing at Winter NAMM on Saturday 1/17/09 at the Hilton Hotel. Tim Ries has collaborated with such jazz artists as Phil Woods, Tom Harrell, Al Foster, John Patitucci, Dave Liebman, Danilo Perez, Maynard Ferguson, Red Garland, Badal Roy, Maria Schneider, and Donald Byrd. He has also performed on world tours with the Rolling Stones playing saxophone, keyboard and organ, www.rsberkeley.com NAMM Exhibit #3011

Jet Fretz Guitar Frets See us at NAMM Booth 7418

Breaking News Find it in the Hot News section of MMRâ&#x20AC;&#x2122;s Web site, www.MMRmagazine.com 154 MMR

These newly designed frets have stabilization plates on each side of the fret and a dovetail base that slides into a specially slotted fret board. The notes are said to be more balanced and achieve 35 percent more sustain than traditional frets. The new radius versions of Jet Fretz will come in several different radiuses. www.jetfretz.com NAMM Exhibit #5948 FEBRUARY 2009

Beginning Hand Drumming, from Carl Fischer The DVD, which includes a 64-page instructional booklet, teaches the basics of hand drumming, which combine traditional knowledge with drum circle tips. Beginning Hand Drumming is suitable for drummers of all ages, including hobbyists, drum circle participants, private drum teachers, and music therapists. Drummers will learn hand drum technique, world beat rhythms, what to play at drum circles, and more. The DVD retails for $19.95. www.carlfischer.com NAMM Exhibit # 5412

Grotrian Pianos The Grotrian Piano Company was founded in 1835, and Grotrian instruments are still built in Braunschweig, Germany, only. Grotrian strives to maintain and improve the quality of their pianos. A permanent quality circle controls every step of work. Grotrian offers five grand and seven upright models and holds a selected and competent dealer net over the US and Canada. www.grotrian.de FEBRUARY 2009

See us at NAMM Booth 4410

MMR 155

• Relief For Flutists •

Box 144 South Thomaston Maine 04858 (207) 596-6595

CDMP-1300, CDMP-2600 & CDMP-5000

New Products from Gemini Gemini’s new PS 828EFX, 12” Professional DJ 4 Channel Mixer with built in effects, MM-1800 and MM-2400, 19” Professional DJ Mixer with EQ are a few of the new professional DJ mixers that will be on hand at this years NAMM.

Gemini will also introduce their newly designed CDMP Series CD/MP3/USB players, consisting of the CDMP-5000 CD/MP3/USB all in-one mixing station, the CDMP-2600 rack mountable dual CD/MP3/USB CD-player and the CDMP-1300 single CD/MP3/USB player which is ideal for installs at studios or venues. Also, the long awaited CDJ-505 Professional Table CD/MP3/USB player with scratch will be on site.

MP3 TECHNOLOGY Made Easy! The CDMP series—consisting of three units: the CDMP-1300 (Professional 2U Single CD/MP3/USB Player, CDMP-2600 (Professional 2U Dual CD/MP3/USB Player) and the CDMP-5000 (Dual CD/MP3/USB Mixing Console)—are the ultimate in affordable and reliable Professional CD/MP3/USB Players, providing digital connection via built-in USB inputs for the ability to play and manipulate songs directly from a USB Memory Stick and MP3 player to give DJ’s the ﬂexibility and convenience of both CDs and MP3s!

CDMP-5000

CDMP-2600

CDMP-1300 Visit us at NAMM: Hall A, Booth 6966

Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 156 MMR

Additionally, Gemini will debut their latest line of compact GVX Series Loudspeakers and GVX Powered Sub Woofers. The GVX line is designed with a custom painted enclosure to give it a sleek and compact look and the ability to use them either for installs or a mobile event. Gemini is also launching two all new lines of Professional Power Amplifiers: the XGA Series and the XP Series. Both lines pack quite the punch when hooked up to any of the Gemini’s loud speakers. www.geminidj.com NAMM Exhibit #6966 FEBRUARY 2009

Kawai’s “Blak Series” The Kawai RX BLAK Series grand pianos feature the M-3 “Ninja” Action, named for its ability to provide a tactile responsiveness that is “strong, swift and silent.” The intelligent application of ABS-Carbon (made with carbon fiber) helped to make the M-3 Ninja Action up to 25 percent faster than traditional wooden piano actions and virtually unaffected by climate changes that can cause shrinking, swelling and inconsistency among the wooden parts in other actions. Kawai Premium BLAK hammers produce, “a vivid clarity, warmth and dynamic range that is unsurpassed,” according to the company. Hammer shanks are reinforced with Phenolic Stabilizers to maintain proper hammer alignment and deliver a precise strike that maximizes power and tone. Cosmetic enhancements include a new, lustrous plate finish, a new plate relief, black soundboard braids and felt, brass accents and a solid brass lower lid prop. New boutique fi nishes in the BLAK Series will be unveiled at Winter NAMM, including Polished Brazilian Rosewood with nickel hardware and Polished South American Brown Mahogany. www.kawaius.com NAMM Exhibit #207A/B

NYSSMA Honors Hal Leonard’s Bruce Bush Bruce Bush, sales and marketing manager for educational music at Hal Leonard Corporation, received the 2008 Outstanding Contributor Award from the New York State School Music Association (NYSSMA). NYSSMA president Susan L. Weber presented him with this honor at the evening concert on December 5th, during the NYSSMA Winter Conference in Rochester. Bestowed annually since 1996, the Outstanding Contributor award recognizes an FEBRUARY 2009

See us at NAMM Booth 388

Breaking News

Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com MMR 157

Supplierscene individual, organization, or corporation that has contributed in an extraordinary manner to the support of music education in New York. In his endorsement of the nomination, NYSSMA executive administrator Dr. Bert Nelson outlined Bush’s qualifications, stating: “Bruce is a person whom we know we can count on… ready, willing and able to do whatever is necessary to help and support NYSSMA activities. Such long-term, ongoing care is rare and precious. All of us in music education

in New York, and especially in NYSSMA, are the beneficiaries of Bruce’s outstanding caring and hard work. He certainly has earned and richly deserves to receive the Outstanding Contributor award.” Bush began his career with Hal Leonard in the fall of 2000, overseeing and expanding the company’s educational publications division. He is a native New Yorker, born in Rochester, who attended Eastman School of Music, and received a BA in music from the University of Rochester and a masters

in music performance from Ithaca College. He then moved to Syracuse, working his way through the ranks at Onondaga Music to become its owner in 1992. Bush has served on the boards of the Retail Print Music Dealers Association (RPMDA) and the New York State Coalition of Music Education, and has long been an avid supporter of community music projects. For more information about Hal Leonard Corporation, visit: www.halleonard.com

Taylor Swift & DAS Audio

See us at NAMM Booth 4900

158 MMR

See us at NAMM Booth 1809

Taylor Swift recently performed to a sellout crowd of 9,500 at the University of Tennessee’s McKenzie Arena, and an Aero line array setup from DAS Audio was the sound system used. Smyrna, Tenn.based Allstar Audio Systems, Inc., a full-service sound, lighting, video, and staging design firm for corporate events, live event marketing tours, concert tours, festivals, and other special events, was contracted to provide sound for the October 18th, 2008 event. Knowing that it needed to fill a large space—324 feet X 292 feet, with an 80 foot ceiling—that included the main floor, bleachers, and an upper balcony for the audience seating areas, the Allstar crew deployed a massive DAS Audio Aero line array system that included 28 DAS Aero 38A self-powered, 3-way line array elements, 14 Aero CA-28A self-powered, 2-way line array elements, 4 Aero CA-215A monoamplified subwoofers, and 20 Aero 218A 2K powered subwoofers. www.dasaudio.com. FEBRUARY 2009

Reference Laboratory RUDY SARZO Q&A Sarzo was in Ozzy Osbourne’s band in the spring of 1982 when Randy Rhoads – at age 25 already considered the new star of rock guitar – died in a tragic plane crash (Rudy talked about his two years and two albums with Osbourne in his autobiography, Off the Rails – My adventures in the Land of Ozz); he was a member of Quiet Riot (’82-’85 and reunion tours -97-’03), Whitesnake (’87-’94, Steve Vai is in Slip of the Tongue), and Malmsteen (’04 tour), surviving the “hard” 1980s as a headliner. Sarzo was born in Cuba but developed his enviable carrier entirely in the United States. Today he is one of the most famous and sought-after bassists in rock, but he is also an open-minded musician passionate for electronics. Among his accomplishments in this camp is the DVD, Working Man’s Bass with a bass loop library for Sony’s A.C.L.D software. We met Sarzo at the NAMM show at a super-Italian stand, the Reference Laboratory specializing in high-quality cables. To the obligatory question regarding his current work as a bassist, he responded: “I have been a member of the band, Dio, since 2004 and when Ronnie James Dio went to work with Heaven & Hell I was also with Blue Oyster Cult. Now I am with B.O.C. again until the summer, when the next tour with Dio begins. Other than that, I’m going lots of sessions with musicians who send me projects through the Internet and I add my part on the bass. Other passions of mine are special effects for movies, 3D animation computer graphics… I do lots of those.”

playing with Whitesnake because it was the first time that I played with two guitar players. I had been used to playing frequencies that a bassist can produce when there’s only one guitar player. That’s not necessarily my favorite band formation, but it’s the most common. In that sense, I had to really adapt my sound. In general, for many years, I played live using a wireless system. I was born in the ‘70s and grew up playing every style in every type of venue from clubs to bigger places, and obviously I used a cable. As soon as I joined Ozzy’s band I started using a wireless system, which in fact deteriorates the dynamic of the instrument quite a lot. In the ‘80s the role of the bassist was simplified and the dynamics of the bass became subtler, basically because it was competing with the bass of the keyboards, so we started to play sequences of notes in an octave, in a non-melodic fashion, without dynamics. Since the ‘90s, the dynamic have returned and now I find myself having to play with a cable because I have to take advantage of the entire dynamic gamut at my disposal, a little like what we did in the ‘70s.

Rudy on stage

I recorded some albums live that really opened my eyes to the deterioration of my sound… because you’re playing live, and there’s so much sound all around you in the monitor that you wind up trying to compensate, to balance what you hear. But when you arrive in the studio and you hear what goes out to the audience you find yourself saying, “Oh my God! That’s what I played?” and then you think, “No, that’s not what I played; it’s what came out of the sound system; what the receiver translated to the amps, but I really meant to play something else!” It’s like comparing an MP3 to vinyl… you don’t get the emotion… listening to an LP is far more emotional because you get the whole dynamic of what was played and recorded. With an MP3 it’s all gone… thanks to codec, to the

What are your upcoming recording projects? With Dio, the next projects will be Magica 2 and 3; an album concept that Dio started to work on a few years back with Magica 1. It would be interesting to review your carrier as a bassist to note the changes in terms of your sound… Oh… I played with so many bands. Ozzy Osbourne, Quiet Riot, Whitesnake, Dio, B.O.C., Malmsteen. And I always looked for the right sound to match each band. One of the most interesting opportunities was FEBRUARY 2009

MMR 159

America’s Premier Guitar & Bass Parts Supplier

Delta Series by GOTOH 1:21 ratio

compression… In my case it was the same thing: I said to myself: “I want to be able to hear the emotion of what I really played.”

Going back to basics…. …It’s more a return to fundamentals than to basics. The most fundamental thing is to have what you’re playing with your hands on the instrument arrive to the amplifier through a cable, intact. Do you use pedals? No, I drastically cut down my rig. Years ago I used a bit of everything, but for the same reasons as above, I eliminated every type of process to the sound. I use two Ampeg SVTPro 4 and a pair of cabinet 8x10”. I want to hear the valves

AVAILABLE IN A VARIETY OF FINISHES & STYLES

Send $4 US for COLOR CATALOG 13027 Brittmoore Park Drive, Houston, Texas 77041

See us at NAMM Booth 5882

Concerto DA-200 Digital Acoustic Accordion

So you’ve arrived at the conclusion that the cable quality that you use is fundamental to your sound… Absolutely. I’ve used every brand on the market. Many are famous because lots of people use them, but maybe those products aren’t really dedicated to transferring what you’re playing from your hands to the amplifiers. Until one day, a little while back, a friend of mine suggested I try these Italian cables. Until then I hadn’t known there were companies like Reference Lab, dedicated to optimizing the real signal, what you’re really playing; transferring the feel-

ing in your heart to your hands, through the instrument to the amps and beyond…

Is there such an obvious difference with respect to other cables? Yes. With this cable, what I do with the instrument is what comes out through the sound system. I hear the difference from a signal like this [mimes something small] to one like this [widens his hands]. It’s the dynamic… if you play soft it comes out soft; if you play loud it comes out louder. Forget about translating, interpreting with electronic processore. All you need is limiter and a compressor. Reference Laboratory will be showcasing its gear at Winter NAMM 2009. For more information, visit: www.referencelaboratory.com

NOW… MORE THAN EVER. Untouchable MAP:

$29995

Accordions of all types Straps-Cases-Accessories Nova MIDI kits-Mic-7 Pick-ups

Accordions International 1760 South 450 West Salt Lake City, UT 84115

For more information about the new Concerto DA-200 or any of our products visit us on the World Wide Web at: www.accordioninfo.com or call us at (801) 485-5840 160 MMR

NEW W-1KU: 1000-Channel / All-Metal UHF Wireless System For over 30 years, Nady has consistently broken price barriers with low-cost, high-quality gear. First with a groundbreaking line of affordable wireless mics, then with a broad range of economically priced professional audio models. So in these tough economic times if you still think you have to pay a lot to get a lot, think again… think Nady.

nady.com FEBRUARY 2009

Classifieds

Business Opportunities

Accessories

• Band and Orchestra Rentals • New and Like New Educator-Approved Brand Name Instruments • Personalized Rent-To-Own Program • No Franchise Fee or Inventory Investment • No Shipping Costs • High Commissions Paid the 1st of Every Month • Exceptional Service

www.mmrmagazine.com

Business Opportunities Piano Tuning LEARN AT HOME

with approved home study course.

American School of Piano Tuning 1-800-497-9793

Visit our website: www.piano-tuning.com Tools Included - Diploma Granted

FEBRUARY 2009

Visit MMR at NAMM!

NAMM Booth #3325

Booth #5305

MMR 161

Visit the Classifieds on the Web: www.MMRmagazine.com

Business Opportunities

For Sale MUSIC STORE FOR SALE ON MAUI Have you ever dreamed of living in Hawaii? This could be your chance! Full Line Music Store in Paradise. All inventory and xtures included. Most major lines are represented. Established in 1979 $1,800,000 For info 808-870-5953

Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 162 MMR

www.ukes.com URL and Website For Sale THIS IS A VERY POPULAR WEBSITE FOR SELLING UKULELES. Price includes $100,000. in inventory $950,000 For info 808-870-5953 FOR SALE Beautiful central Florida Well-known music store, Located 24 years on East Coast! All inventory/xtures, turnkey! Major brands, full-line. No real property. 8 + studios Owners have aging parents. Call PM only 321-723-6489 Or 321-725-3047

Own a piece of music history. 1973 Vintage BP&O train caboose. Originally built for Baldwin. Is still great for outside promotions, fairs and parades. Pulls easily with a standard pick-up. Includes A/C and awning. Beautifully maintained and kept in garage. $6000.

1-800-231-0868.

For Classified Sales Call Maureen

800-964-5150 ext. 34 mjohan@symphonypublishing.com

FEBRUARY 2009

Visit the Classifieds on the Web: www.MMRmagazine.com

Help Wanted Nick Rail Music Store Manager San Diego, California

California’s #1 School Music Dealer seeks a store manager for its two San Diego locations; (one is retail and the other primarily repair). We specialize in the retail, rental and repair of band and orchestral instruments, in-store lessons and service to schools at each of our six southern California stores. We’re seeking a dynamic, dedicated, service oriented person with a band and orchestral background, strong sales, leadership, communication and administration skills and a minimum two years related experience. Excellent benet package; salary DOE; please go to www.nickrailmusic.com to download job application. U. S. Professional Drum and Drumset Manufacturer needs Domesticand International Distributor(s) To inquire, contact: Ken Austin - austin434@comcast.net or 615 848-8653.

For Classified Sales Call Maureen

800-964-5150 ext. 34 mjohan@symphonypublishing.com

Merchandise HARD SHELL PLASTIC CASES Flute $9.00, Piccolo $6.00 Clarinet $10.00, Oboe $12.00

ELKHART CASES 1-800-582-0319

Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com

Wristies® fingerless gloves

Merchandise ACCORDIONS: All sizes —

over 100 in stock — new & used. Regular, Electronic, MIDI, etc. JOHN GAUNT, Distributor, 1248 S. Highland Ave., Clearwater, FL 33756, (727) 443-4113.

FEBRUARY 2009

ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM

Warmth for hands-dexterity for fingers! Find out why so many musicians are wearing them for practice and performance. Wholesale, retail and quantity discounts available.

wristies.com 800-811-8290

www.mmrmagazine.com MMR 163

Visit the Classifieds on the Web: www.MMRmagazine.com

Merchandise

YAMAHA–KAWAI & MORE

CERTIFIED PRE-OWNED PIANOS

Asian High Quality

333,000 Piano Lovers! That’s how many unique, piano loving people visit PianoWorld.com every month. Over 10,000 visitors a day. Be smart, advertise your piano or music related business where your new customers are hanging out.

PianoWorld.com Home of the world famous Piano Forums.

For more interesting statistics and advertising information:

Visit www.PianoWorld.com/advertising ... Now!

No other supplier offers superior service before, during and after the sale. You get what you pay for!

GUARANTEED LANDED QUALITY

1-800-782-2694 North American Music 11 Kay Fries Drive Stony Point, NY 10980 Fax: (845) 429-6920

FINANCING AVAILABLE

Oboes & Bassoons

We create the finest hand-crafted Oboes & Bassoons. Also replacement 5K Bassoon Bocals.

Linton Woodwinds Corporation, Jack Linton 1013 Alma St. Elkhart, IN 46514 U.S.A. PH: 1-866-220-2909 Fax: 574-266-7658 E-Mail: info@lintonwoodwinds.com www.LintonWoodwinds.com

equatone@earthlink.net

164 MMR

FEBRUARY 2009

Visit the Classifieds on the Web: www.MMRmagazine.com

Merchandise

Repair Tools BOW REHAIRING Expert Bow Service

Order forms,Pricing and Shipping label at:

www.bowrehairing.com Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division

“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com

Carter Steel Guitars P.O. Box 851324 Mesquite, TX 75185-1324 USA Info: 1-972-475-2324 FAX: 1-972-412-7353 www.CarterStarter.com OrderDesk@CarterStarter.com Made in the USA

Miscellaneous BAND INSTRUMENT REPAIR VIDEO Save $$$ on repair expense. Earn extra income. Journeyman repairman offers “How To” videos on the repair of brass and woodwind instruments. For information write to: B.I.R.V. Co. 880 Slater Rd. Bellingham, WA. 98226 (360) 384-6707

For 60 years we have provided musical instrument repair tools to technicians and musicians around the world. We have a wide selection of pads and other supplies in addition to our repair tools. Contact us today for a FREE CATALOG.

www.mmrmagazine.com

Reps Wanted

Repair Tools FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 26 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com FEBRUARY 2009

For Classified Sales Call Maureen 800-964-5150 ext. 34 • mjohan@symphonypublishing.com MMR 165

Visit the Classifieds on the Web: www.MMRmagazine.com

Reps Wanted Established US Amplifier Company is seeking motivated and experienced Reps to represent our complete line of amps and accessories. All territories open. Please respond to: Ibebass@yahoo.com with complete resume/ contact info and set up a meeting at NAMM

Services SHIPPING YOUR PIANO

LOCAL & NATIONWIDE PIANO MOVING • CRATING • STORAGE •

(800) 222-2888

(310) 830-3362 (FAX) • http://www.pianomove.com

with Lone Wolf Trucking

is a “grand” idea!

An independent, long-distance Mover specializing in coast-to-coast residential Relocation.

1-800-982-9505

lonewolftrucking.com Alamogordo, New Mexico. 88310

The Highland Guitar Company is seeking independent sales reps

Please contact ussales@highlandguitarcompany.com 800-928-1522

ICC MC-256289

Software

Namm Booth 5857

INDEPENDENT SALES REPS Sales Reps Wanted Band & Orchestra Instruments Most territories open A Great Job! AMERICA LONGXING

(718) 706-0828 Ask for Paul shanlin0596@hotmail.com

Sales Representatives Wanted!! Michigan-based Brass, Woodwind and accessories line. Join a great new organization with an “artist-endorsed” product. Competitive Commissions with incentive. Contact: toya@dymusicusa.com 734-384-1705

CLASSIFIEDS on the MOVE! check

www.mmrmagazine.com for daily updates!

Seeking Employment Pianos/Digitals/Organs I Don’t Sell, You Don’t Pay Closer for hire! 20 years experience Outside promo specialist timfeager@msn.com • 561-379-4718 166 MMR

Used Band Instruments

Vintage Instruments

Clarinets and utes from $50 Alto Saxes from $250 Trumpets and Trombones from $100 French Horns and Baritones from $395 Clarinets and Flute repad $69 Alto Sax repad $149

Call Jimmy Hayes 800 559-4472

Used 4 Less Music

Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com

www.mmrmagazine.com FEBRUARY 2009

Visit the Classifieds on the Web: www.MMRmagazine.com

Wanted To Buy

Classified Advertising To Advertise Call Toll Free 1-800-964-5150 Deadline: Fourth Friday of every month

Wanted USED TUBAS ANY CONDITION-CASH PAID THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 WWW.TUBAEXCHANGE.COM

WE, BUY, SELL, TRADE and ship worldwide. Written APPRAISALS available. GRUHN GUITARS, 400 Broadway, Nashville, TN 37203

(615) 256-2033

fax (615) 255-2021

PLACE YOUR AD BY MAIL OR FAX: PAYMENT MUST BE RECEIVED IN ADVANCE MasterCard, Visa, American Express accepted

Attention: Classified Ads MMR 21 Highland Circle Ste. 1 Needham, MA 02494 FAX your ad copy to (781) 453-9389

AD RATES $20.00 per inch (1 inch minimum). 1 inch = 7 lines, 36 characters per line . $30.00 per inch if one color, logo or graphic added. Add $1.00 per bold face line, $5.00 for use of a box number. Display classified: $45 per inch. PAYMENT MUST BE RECEIVED IN ADVANCE.

Please charge my:

Mastercard

Visa

AMEX

Credit Card #: _________________________________________________________ Expires_____/_____ Authorized Signature: _____________________________________________________________________ Name: ___________________________________________________________________________________ Company: _______________________________________________________________________________ Street: ___________________________________________________________________________________

www.gruhn.com

www.mmrmagazine.com

City:_____________________________________________State:__________ Zip Code: _______________ Telephone #:________________________________Fax # _______________________________________ Email Address: ___________________________________________________________________________

Vintage Showcase WE, BUY, SELL, TRADE

Whatâ&#x20AC;&#x2122;s it worth? We buy, sell, trade, consign and appraise fine guitars, banjos and mandolins.

629 Forest Ave., S.I., N.Y. 10310 Phone (718) 981-8585 mandolin@mandoweb.com www.mandoweb.com

and ship worldwide. Written APPRAISALS available.

GRUHN GUITARS 400 Broadway, Nashville, TN 37203

(615) 256-2033 fax (615) 255-2021

www.gruhn.com

Call Maureen Johan 800-964-5150, ext 34 or mjohan@symphonypublishing.com

for Special Offer Details! FEBRUARY 2009

MMR 167

Adindex COMPANY NAME

A & G Music Products Co. A.I.M. Gifts/Albert Elovitz In Access Bags and Cases Ace Karaoke/Acesonic USA Accordions Intl. Advantage Wholesale Al Cass Allparts Amati’s Fine Instruments Ambrosonics, LLC America Longxing Inc. American DJ Supply Inc. American Recorder Technologies, Inc. American Way Marketing LLC Anderson Silver Plating Antigua Winds, Inc. ASC Audix Corp.

J.J. Babbitt Co. Inc. Baldwin Piano & Organ Co. Bass Dynamics Blue Book Bluthner USA LLC.tions Inc. bo-pep Inc. bo-pep Inc. Breezy Ridge Instruments Ltd. Buffet Crampon Burkart-Phelan

E-MAIL/WEB ADDRESS

PAGE

www.agmusic.com 109 www.aimgifts.com 18 www.accessbagsandcases.com 37 www.acekaraoke.com 75 www.accordioninfo.com 160 www.advantagewholesale.com 146 150 www.allparts.com 160 www.Amatis.us 107 www.ambrosonics.com 102 www.huntermusical.com 116 www.americandj.com 19 www.AmericanRecorder.com info@americanwaymktg.com

159 119 141 47 46 61

www.antiguawinds.com www.sejungusa.com www.audixusa.com

www.jpstrings.com www.buffet-crampon.com www.burkart.com

63 97 136 151 42 150 156 145 54 40

www.cannonballmusic.com www.loucapece.com www.carlfischer.com www.cedist.com www.ceciliomusic.com www.chem-pak.com www.collingsguitars.com www.coloradocase.com www.coloradocase.com www.pointlesspicks.com www.compositeacoustics.com

78 90 130 11 135 118 130 122 132 102 12

D’Addario & Co www.daddario.comm David Gage String Instrument www.davidgage.com Diplomatte Musical Instruments psgpi@aol.com Direct Sound Headphones www.extremeheadphones.com DJ Skirts International www.djskirts.com Dunlop Manufacturing Inc. www.jimdunlop.com Dusty Strings www.dustystrings.com

81 143 121 138 154 56 114

Cannonball Music Instruments Lou Capece Music Carl Fischer LLC CE Distribution LLC Cecilio Music Chem-Pak Inc. Collings Guitars Colorado Case Company LLC Colorado Case Company LLC Completely Oblivious Composite Acoustics

www.jjbabbitt.com www.baldwinpiano.com www.dalegria.com www.bluebookinc.com www.bluthnerpiano.com

E. & O. Mari Inc./La Bella E.M. Winston Eastwood Guitars Eleca International EMD Music Inc. Eminence Speaker Entertainment Music Mktg. Corp ESI Audiotechnik GmbH Essential Sound Products

www.labella.com www.emwinston.com www.eastwoodguitars.com www.eleca.com www.staggmusic.com www.eminence.com

30-31 116 143 75 100 25

www.emmcmusic.com www.attitubeamps.com www.essentialsound.com

Farley’s Essentials www.FarleysEssentials.com FBT Industries www.fbtusa.net Ferree’s Tools Inc. www.ferreestools.com Fishman Transducers, Inc. www.fishman.com Fitness Audio www.fitaud.com French American Reed Mfg. Co. www.frenchamericanreeds.com

168 MMR

126 147 121

98 68 115 62 147 127

COMPANY NAME

E-MAIL/WEB ADDRESS

Fusion Products Company

www.fusion-bags.com

Gator Cases GCI Technologies George L’s Godin Guitars Godlyke Inc. Golden Sound Good for the Goose Products Gracie Stands Graph Tech Guitar Labs Grover Grotrian

Hall Crystal Flutes Inc. Hamilton Stands Inc. Hammond Suzuki USA Inc. Humes & Berg Mfg.Co. Inc.

IBC Trading Ltd. Indie Guitars

JBovier Stringed Instruments Jet Fretz JHS Jodavi, Inc. JodyJazz JT Musical Jupiter Band Instruments

Kaman Music Corp. Kawai America Corp. Kelly Concepts, LLC Ken Smith Basses Ltd. Keyfax Software Korg USA Inc. Kyser Musical Products Inc.

Lava Cable Levy’s Leathers Ltd. Littlite LM Products Lollar Guitars

Major Music Supply Mapex USA Inc. Mel Bay Publications Inc. Messe Frankfurt(HK) Ltd. Metropolitan Music Co. MIAC Midwest National Band Clinic Mono Case Musicorp, Inc.

Nady Systems Inc.nc. NAMM National Educational Music Co. National Music Funding

O/P

Oasis Inc P & D Wholesale Peace Musical Co. LLC Peak Music Stands Pearl River Piano Group Perri’s Leathers Ltd. Petrof USA

www.freedmusic.com www.gci-technologies.com www.georgels.com www.godinguitars.com www.godlyke.com www.rheubenallen.com www.chopsaver.com

PAGE 83

www.graphtech.com www.grotro.com www.grotrian.de

29 156 67 69 128 158 158 155 68 131 154

www.hallflutes.com www.hamiltonstands.com www.hammondorganco.com www.humes-berg.com

76 79 65 103

www.ibctrading.com www.indieguitars.com

148 111

www.jbovier.net www.JetFretz.com www.jhs.co.uk www.zzyzxsnapjack.com www.JodyJazz.com wwwjtmusical.com www.jupitermusic.com

146 153 32 114 94 157 45

www.kamanmusic.com 89 www.kawiausl.com cov 3 www.kellyshu.com 117 www.kensmithbasses.com 138 www.ArtadnScienceofSound.com152 www.korg.com 50 www.kysermusical.com 99

www.llavacable.com www.levysleathers.com www.littlite.com www.LMProducts.com www.lollarguitars.com

92 14-15 139 67 52

www.majormusicsupply.com 83 usa.mapexdrums.com 53 www.melbay.com 24 www.messefrankfurt.com 84, 87 sales@metmusic.com 44 www.miac.net 101 www.midwestclinic.org 88 www.monocase.com 117 www.musicorp.com 74

www.nady.comnkfurt.com www.namm.com www.nemc.com www.nationalmusic.com

www.oasishumidifiers.com www.PDWholesale.net www.peacedrum.com www.peakmusicstands.com www.PearlRiverUSA.com www.perris.ca www.petrof.com

160 20-21 73 72

149 155 64 109 79 70 77

COMPANY NAME

E-MAIL/WEB ADDRESS

PianoDisc Pioneer ProDJ PJLA Music Products The Point Technologies Prudencio Seaz USA Inc.

www.pianodisc.com www.pioneerprodj.com www.pjlamusc.com www.pointtremelo.com www.prudenciosaezusa.com

Rane Corporation Raxxess Metalsmiths Real de los Reyos References laboratory SRL Remle Musical Products Inc. Retail Print Music Dealers Association Retail Up Rockano Productions Ltd. Rodgers Instruments LLC Roland Corp. U.S. Rolls Corporation

Sabian Ltd. Saga Musical Instruments Samson Technologies Corp. Scott’s Highland Services Ltd. Seymour Duncan Pickups Shaker Microphone Shredhed SHS International Shubb Co. S.I.T. Strings Corp. SKB Corp. Sonic Distribution Sonora Sound Innovations String Swing Mfg. Inc. Sunlite Super-Sensitive Musical String Co.

Taylor Guitars TKL Products Corp. ToneGear Tri-Technical Systems Tycoon Percussion Tycoon Percussion

U/V

Unk Guitars Vandoren Vandoren Vandoren V.J. Rendano Vic Firth, Inc. Vic Firth, Inc.

Wave Angle Wexler Music Co. Windy City Mutes Winkler Woods Wittner GmbH & Co. KG Wm. Rees Instruments Wood Violins (Mark Wood Music Product Wyman Pianonc.

Y/Z

Yamaha Corp. of America Yorkville Sound Inc. Young Chang Avedis Zildjian Co.

PAGE 9 108 129 128 80

www.rane.com 96 sales@raxxess.com 142 www.realdelosreyos.com 56 www.referencelababoratory.com 72 www.beechler.com 155 www.printmusic.org www.retailup.com www.guitarfacelift.com www.rodgersinstruments.com www.rolandUS.com www.rolls.com

www.sabian.com www.sagamusic.com www.samsontech.com www.scottshighland.com www.seymourduncan.com www.shakermicrophone.net www.shredhed.com www.shsint.net www.shubb.com www.sitstrings.com www.skbcases.com www.sonicUS.net www.sonorastrings.com www.guitarkickstand.com www.stringswing.com www.sunlite.com

127 71 118 104 cov 4 148

33 93 3 158 149 153 149 59 122 125 66 145 115 98 13 133

www.cavanaughcompany.com 133

www.taylorguitars.com www.tkl.com www.theStringCleaner.com www.aimsi.biz www.tycoonpercussion.com www.tycoonpercussion.com

www.unkguitars.com www.dansr.com www.dansr.com www.dansr.com www.vjrendano.com www.VicFirth.com www.VicFirth.com

7 5 71 82 105 48

cov 2 55 86 60 120 41 51

www.waveangle.com www.wexlermusic.com www.windycitymutes.net www.bigislandukele.com www.wittner-gmbh.de www.harpsicleharps.com

131 139 110 151 113 80

www.woodviolins.com www.wymanpiano.com

136 157

www.yamaha.com www.yorkville.com www.youngchang.com www.zildjian.com

57 1 95 49

FEBRUARY 2009

For the 8th time in nine years, KAWAI has received the coveted

Dealer’s Choice Award

as selected by the readers of MMR Magazine. 2007 Kawai CA91 Digital Piano Digital Home Keyboard of the Year 2005 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year 2004 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year ‘ 2003 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year

Kawai K-3 Professional Upright Piano 2008 Acoustic Piano of the Year

2002 Kawai CN270 Digital Piano Digital Home Keyboard of theYear

2001 Kawai ES1 Digital Piano Digital Keyboard of the Year

2000 Kawai CP200 Digital Ensemble Digital Keyboard of the Year

For over 80 years, the Kawai family has been a leader of innovation – always embracing the latest technology in the effort to create instruments of the highest quality and musicality. Come experience the award winning K-3 Professional Upright Piano and 15 new acoustic www.kawaius.com

and digital instruments at NAMM booth 207AB.

See us at NAMM Booth 2672