MMR January 2013

w w w. m m r m a g a z i n e . c o m

January 2013

Show Report: PASIC 2012 Drum Exchange 20th Anniversary

Larry’s Music Center:

Embracing

Now

the

MMR iPad APP NOW AVAILABLE

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Contents JANUARY 2013 VOL.172 NO. 1

34 Spotlight: Larry’s Music Center

This small town shop has mixed an all-in approach to social media with old fashioned customer service to create a one-of-a-kind relationship with its customers.

Cover photo: Tania Schade, Schade Photography, Dublin,

44

26 Show Report: PASIC 2012

The annual Percussive Arts Society International Convention returned to Austin, Texas this year for another exhilarating convergence of drum manufacturers, dealers, and enthusiasts of all kinds.

44 Music Education: School of Rock

The rock’n’roll education institution prepares to turn up the volume with major expansion plans and a call for brick and mortar collaborations across the country.

In every issue: 4 8 20 54 84 89 96

Editorial Upfront People Buyer’s Guide Supplier Scene Classifieds Advertisers’ Index

50 Anniversary: The Drum Exchange

Ed Hartman’s much-loved Seattle percussion headquarters turns 20 years old.

www.mmrmagazine.com

MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2013 by Symphony Publishing, LLC, all rights reserved. Printed in USA.

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JANUARY 2013

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Editorial Sidney Davis

Volume 172 Number 1 January 2013

Wrong Direction

PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com

If the truth be known, I hold no ill will towards the five young guys from across the pond, widely heralded as the “new British invasion” – they are just trying to make a buck (more specifically, $100 million by year’s end, according to their management). Liam, Harry, Zahn, Niall and Louis – a.k.a. One Direction – require no further introduction, especially to the pre-teen set. The “boy band” from the UK are a patchwork of losing talent show performers cobbled together into a merchandising phenomenon with a website offering 16 different posters, 21 t-shirts and an assortment of hoodies, towels, blankets, bracelets, and dolls!

In the interest of full disclosure, I do take some offense as the grandfather of a ten year-old who has coerced this senior citizen into purchasing a variety of “1D” (as the group is affectionately known by its fans) items including, but not limited to CD’s, videos, shirts, books, dolls, and puzzles. The good news is I am drawing a line in the sand: Victoria and I share a common birthday month and, as per past custom, she makes the choice of a visual on our collective birthday cake. Via this arrangement, I have helped eat a chocolate Winnie the Pooh, red velvet Barbie, and a cheesecake Justin Bieber. When it comes to One Direction, though, I am heading in a different direction: Give me a carrot cake frosted with John, Paul, George and Ringo – the lads from Liverpool. The two groups have only a motherland in common. The current band’s musical prowess is restricted to Harry’s guitar playing and we are told that two other members of the group’s favorite instruments are the triangle and the kazoo(!) I doubt these musical items are matching the sales of ID’s towels and blankets on the Web. In contrast, the Beatles – aside from their legendary ability as tunesmiths and players – made a generation conscious of their instruments: George Harrison’s Rickenbacker; Ringo’s Premier and Ludwig kits; Lennon’s Epiphone, and McCartney’s Hofner and Martin to name just a few. Add Gretsch, Gibson, Fender, and Vox to the mix and you had a cornucopia of product silently, but effectively endorsed by the skills of their masters. Perhaps the greatest contrast, present-day, between the two groups can be illustrated by the approach of television media.

Following the cookie-cutter mentality that if one is good, several are even better, the airwaves are filled with American Idol, The Voice, Glee, Dancing With The Stars, and their many imitators.

Looking back, there are those among us (this observer included) who remember the days of Arthur Godfrey’s Talent Scouts. While the show turned down an appearance by Elvis, it introduced a slew of performers, including a guitar and banjo playing Roy Clark, pianist José Meles, and violinist Florian Zabach (his recording of “The Hot Canary” sold a million records). Godfrey himself contributed to the music dealer coffers with his ever-present ukulele. Further back (not sure if anyone recalls this other than yours truly and Pete LaPlaca) there was the Horace Heidt’s Youth Opportunity Program, hosted by the popular bandleader in the ‘40s.

Among the performers whose careers were jumpstarted by their appearances on the show were trumpeter Al Hirt, pianist Frankie Carle, accordionist Dick Contino, Alvino Rey, the “father” of the steel pedal guitar, and polka king Frankie Yankovic.

Surely there must be an opening among the countless number of infomercials hawking stain removers, or sandwiched between the tribulations of owning a pawnshop and America’s Funniest Home Videos for programming featuring talent other than song and dance. One can only conclude that Newt Minow, the former FCC chairman, was on point in his 1961 assessment when he labeled television as a “vast wasteland.” As for the present I will resign myself to watching re-runs of Lawrence Welk (Myron Floren played a mean accordion) and the more recent HBO jazz-oriented series, Treme.

ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com ASSOCIATE EDITORS Eliahu Sussman esussman@symphonypublishing.com Matt Parish mparish@symphonypublishing.com CONTRIBUTING WRITERS Chaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman ADVERTISING MANAGER Iris Fox ifox@symphonypublishing.com ADVERTISING & MARKETING EXECUTIVE Matthew King mking@symphonypublishing.com CLASSIFIED & DISPLAY AD SALES Steven Hemingway shemingway@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Laurie Chesna lchesna@symphonypublishing.com Andrew P. Ross aross@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis lzapis@symphonypublishing.com Chief Financial Officer Rich Bongorno rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com

sdavis@ symphonypublishing.com

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JANUARY 2013

Upfront Buffet Group Acquires B&S GmbH Buffet Group has completed the acquisition of B&S GmbH, a German familycontrolled company which is the leading German brass musical instrument manufacturer. The enterprise value of B&S GmbH equals to €10 million ($12.96 million), which represents 6.8 times 2012 estimated EBITDA. Founded 250 years ago, B&S GmbH is one of the only two musical instrument manufacturers worldwide producing the whole range of brass instruments.

It has four old, established brands commanding very high recognition amongst

musicians: B&S, Melton Meinl Weston, Hans Hoyer, and Scherzer. B&S GmbH is the number one manufacturer in the world of high-end background brass instruments, i.e. tubas and euphoniums, and also one of the largest producers of French horns.

B&S GmbH production facility is located in the same place as Buffet Group’s German operations in Markneukirchen, Saxony. 2012 estimated revenues amount to €15 million ($19.44 million). B&S products are now sold through Buffet Group’s own international distribution network.

Gerhard Meinl, the main shareholder and former CEO of B&S GmbH, has joined the supervisory board of Buffet Group to which he will act as a non-executive senior advisor. Gerhard Meinl has reinvested his proceeds from the sale into Buffet Group newly issued shares.

Scan the code below to view a video detailing specifics of the acquisition:

New GC Opens at Former Daddy’s Location in Boston On December 1, Guitar Center celebrated the Grand Opening of its newest location, at 165 Massachusetts Avenue in Boston.

Situated at the former longtime address of one of Daddy’s Junky Music’s busiest retail outlets, the new store is in close proximity to Berklee College of Music, as well as both the New England and Boston Conservatories. The closing of the entire Daddy’s chain last year, as well as the departure of other longstanding MI storefronts in the area in previous years (EU Wurlitzer, Cambridge Music Center, Jack’s Drum Shop, LaSalle Music) had left the neighborhood – home to thousands of music students, performers, and educators – which had once been teeming with music shops, relatively barren.

The day prior to the big opening, MMR visited the almost-ready store to speak with the staff and get a preview of what this new location will be all about.

“This store is very specifically, uniquely tailored to the musicians in this area,” notes Hirsh Gardner, former manager of Daddy’s at 165 Mass.

Ave. and current general manager of the new GC (and a Berklee alum, himself ). “You’ll find things here that you won’t find at a ‘typical’ Guitar Center, because we need to serve the folks at Berklee and the Conservatory – not to mention the performers at the Boston 8 MMR

Symphony Orchestra and the Pops just down the street.”

A gleaming display case full of a wide range of mouthpieces, the numerous mid- to high-end archtop guitars on the wall, and the exhaustive array of microphones (including some very specialized – and expensive – models) back up Gardner’s assertion.

“You wouldn’t find a lot of these microphones in most stores,” says director of Store Openings for Guitar Center Michael Carrillo.

Of course, most MI operations aren’t directly across the street from Berklee’s acclaimed Music Production & Engineering Department.

But the differenc- General manager es that set apart this Hirsch Gardner. new Guitar Center don’t stop and start with inventory, alone. “This is one of only two Guitar Centers in the country that houses a full line rental department,” Carrillo continues. Rentals will cater to the needs of the area’s students, of course, but also local musicians, hotels, venues, and Boston’s

vibrant Theatre District. GC Garage – an expansive on-site repair facility – is yet another offering that makes the new location distinct.

“We’re aiming to provide the most complete customer service to musicians in this area,” Garnder says. “Back in the ’70s and ’80s, that’s how all the great music stores in this neighborhood operated and we’re hoping to continue that tradition.”

“We’re here to help people make music in any way we can,” Carrillo adds. “It’s really as simple as that.”

The new location is now the second Boston store for GC, with the other (larger) outlet in the nearby Fenway neighborhood of the city.

JANUARY 2013

From red-hot songbooks to innovative instruction, we’re bringing our latest and greatest to NAMM! STOP BY THE HAL LEONARD BOOTH #4618 TO CHECK OUT OUR EXCLUSIVE SHOW-ONLY OFFERS!

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Upfront Steinway Responds to Antitrust Investigation in Switzerland In late November, Steinway & Sons, a subsidiary of Steinway Musical Instruments, Inc. (NYSE: LVB), announced that it has been informed by the Antitrust Commission of the Swiss Confederation (WEKO) that WEKO has initiated an investigation into Swiss dealers of Steinway & Sons and into Steinway

& Sons Hamburg due to alleged violations of unfair competitive behavior in

the distribution of grand and upright pianos.

Steinway & Sons stated that the company currently has “no concrete information which competitive behavior is the subject of the investigation and is not aware of having violated Swiss Antitrust Law. Steinway & Sons will cooperate with the Swiss authorities to help clarify the facts as soon as possible.”

Dean Markley Names McCallian CEO Dean Markley USA has appointed Lori McCallian as chief executive officer of both Dean Markley USA and Ultrasound Amplifiers.

McCallian will be actively involved in the various strategic, financial, and operational components of the company.

Initially, she will spend additional time

on branding projects, evaluating operational efficiencies, building the Dean Markley team, and getting to know the customers, artists, dealers, and distributors.

Prior to joining Dean Markley USA, McCallian’s career was spent in the insurance and financial services industries. She has spent the last few years as a consultant

Hohner Announces Continued Growth The 99th Shareholder Meeting of Matth.

Hohner AG took place on November 27 in the Dr. Ernst – Hohner Concert Hall in Trossingen, Germany.

It was reported that, during the fiscal year ending March 31, while the global economy and music industry grew by approximately 3%, sales growth of the Hohner Group’ ́s international brands posted a 5% increase versus prior year results. This sales increase was driven by growth in North America (+9.7%), Asia (+21.9%), and South and Central America (+34.4%) partially offset by a 4.5% decline

in sales to Europe, the company’s largest market. As a result of the positive sales improvement as well as effective cost management, the Hohner Group improved its net income performance by 83.2% to 2.7 million Euro (roughly $3.5 million) in the fiscal year ending March 31, 2012 compared to 1.5 million Euro (roughly $1.94 million) in the prior fiscal year.

As a result of the overall improved profitability of the company, the Supervisory Board and the Management Board are proposing a dividend payment for the fiscal year 2011/2012 of 11 cents per share.

Proel Names Musiquip as USA Distributor Musiquip, Inc. has been appointed the new exclusive U.S. distributor for Proel S.p.A. and their line of professional audio, sound reinforcement, lighting and accessory products.

Proel offers a full line of loudspeakers, mixers, power amplifiers, stage solutions, LED lighting, and accessories with broad market appeal.

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“Having the opportunity to work with Musiquip is exciting and will allow us to bring a host of new products to the current dealer base that has supported Proel for many years. Musiquip offers a level of expertise and experience that should take Proel to the next level in the U.S. market,” remarks Simon Sinclair, business development director for Proel.

helping companies that needed a “turn around” strategy and execution plan for the future.

Music & Arts Names Zapf President

Music & Arts has hired Stephen Zapf as president. A seasoned professional in the musical instrument and education industry, Zapf will report to Kenny O’Brien, CEO. In addition to Zapf’s appointment, The Woodwind & Brasswind, (WWBW.com) will join Music & Arts as a new business. In his role as president, Zapf will continue to manage Woodwind & Brasswind, in addition to all retail, direct sales, marketing and merchandising functions of Music & Arts.

Stephen most recently served as executive vice president of multi-channel operations for Guitar Center. Prior to this role, he was EVP of sales and marketing at Musician’s Friend and Guitar Center where he was responsible for generating more than $500 million in direct sales.

Zapf holds a B.A. from Yale University and an MBA from The Wharton School at the University of Pennsylvania.

JANUARY 2013

A Sure Cure for Island Fever

Nicole Fox Miss Hawaii 2008

When you’ve been in the Islands too long, a Mahalo Ukulele is just the thing to snap you out of the doldrums. Fifteen models and a full palette of color choices will suit your every mood.

It is so easy to get started and Mahalo Ukes won’t pile your budget onto a reef either. Just follow Miss Hawaii into your local music store …surf’s up!

Mahalo Ukuleles Priced from $29.95 Retail Saga Musical Instruments • P.O. Box 2841 • South San Francisco, CA 94080 • [800] BUY-SAGA sales@sagamusic.com • www.sagamusic.com • DEALER INQUIRIES INVITED! See us at NAMM Booth 5760

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SOUND LEGACY See us at NAMM Booth 2940

MOTIF Sounds and Xtensive Controller Integration...

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But the MX models aren’t just synthesizers; they’re designed to bridge the gap between hardware and software. By adding extensive audio and MIDI USB connectivity and advanced DAW and VST controller features, the MX integrate hardware reliability with controller flexibility to give you the best of both worlds at a ground-breaking level of affordability. For more product information, please visit www.4wrd.it/49-61MMR or scan the QR code below.

See us at NAMM Marriott 100

Upfront Faust Harrison Opens Retail, Music Education and Performance Center in LI More than 150 guests recently joined Faust Harrison Pianos in celebrating the grand opening of the company’s newest piano retail, music education and performance center in New York’s Long Island.

Established in 1983 by Sara Faust (and joined by Michael Harrison in 1996), Faust Harrison Pianos is New York’s largest piano retailer, with stores in Manhattan, White Plains and Long Island. The company is also America’s largest piano restoration company.

The new Faust Harrison Piano Center in Huntington Station, New York oc-

cupies a freshly renovated 10,000 square foot facility managed by music industry veteran Sam Varon.

The new two-level facility features a performance stage in the larger lower level of the building, and will offer highquality concerts, student recitals and master classes by a wide variety of musicians. In addition, the store has soundproof studios for private piano lessons and for the Yamaha Music School, which provides music instruction to children and adults of all ages, pre-school and up.

For more information, visit www.faustharrisonpianos.com.

133rd AES Convention

The 133rd AES Convention at the Moscone Center in San Francisco was distinguished by a diverse program. Despite an epic storm (Sandy) that disrupted countless travel plans, thousands of conventioneers experienced an exhibition hall filled with new products and, a fourday program of scientific presentations and training events.

“In the months leading up to the show we had strong pre-registration numbers and were on target for at least 14,000 people,” reports AES executive

director Bob Moses. “The Exhibition Hall was packed on Saturday, but Hurricane Sandy took a lot of wind out of our sails. People fled for the airport on Sunday and Monday as flights were canceled around the country. In the end, some 11,000 attendees turned out, reflecting strong pre-registration, but disappointing onsite sales. On the bright side, we were very happy with attendance in the inaugural Project Studio Expo: 1,680 people, nearly double what we anticipated.”

Sabian’s New Factory Museum Celebrates 30th Anniversary

As part of its yearlong 30th Anniversary celebration, Sabian has opened a museum at its factory in Meductic, NB, Canada. Designed to house artifacts, awards and memorabilia from the past three decades, the Museum will serve as an introduction to the cymbal-maker’s history for factory visitors and employees.

The museum also features important photographic records of the factory’s past. The images in the gallery capture an era that extends back to the 1970s and show the very first artisans at work in the factory, using traditional manufacturing processes still used today.

“It’s easy for important moments in any company’s history to be forgotten as time passes, so it was important for us to start the process of archiving those moments now,” says manager of Canadian sales & artist relations Terry Ryan, who headed up the museum committee. “In our case, the history of the factory is very closely tied to the history of the community. We have families who at this point have had three generations working at Sabian.”

The Museum will be open yearround during factory hours. For information on a tour of the Sabian Factory and a visit to the Museum, call (506) 272-2019.

133rd AES Convention opening day crowds fill the Exhibition Hall.

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JANUARY 2013

See us at NAMM Booth 5000

Upfront Best Buy Quarterly Earnings Nosedive New Bedell Factory

Custom guitar manufacturer, Bedell, has moved its factory to Bend, Oregon.

Bedell guitars are manufactured

by Two Old Hippies. The new facility and the new facility will produce both the Bedell and Breedlove brands.

Owner Tom Bedell notes, “We want to be good community citizens in Bend. We are excited to be building our business in Bend and appreciate all of the support of the local community and the State of Oregon. This new building will allow us to gain further efficiency in our workshop and better service our worldwide customers. We are amazed with the craftsmanship of the co-hippies in Bend and the exceptional business environment.”

In late November, Best Buy reported quarterly earnings that missed even the already lowered expectations for profit, though revenue was somewhat better than estimates. The company said its third-quarter net loss was $13 million, or 4 cents a share, compared with year-earlier net earnings of $173 million, or 47 cents a share.

Excluding restructuring charges, the company earned 3 cents a share and its revenue fell to $10.75 billion during the quarter from $11.145 billion the previous year.

Analysts had expected Best Buy to report earnings excluding items of 12 cents a share on $10.73 billion in revenue, according to Thomson Reuters consensus estimates.

The news came mere days before the unofficial start of the holiday season, and

amid a wide organizational restructuring under new CEO Hubert Joly, as well a looming buyout proposal by founder Richard Schulze.

As previously reported in MMR and elsewhere, some speculate that Best Buy’s retail outlets are hurting because they have become “showrooms” for shoppers who then make actual purchases on Amazon.com and other online vendors.

Back in late August, we noted that Best Buy’s 2Q profits had dropped 90 percent.

Best Buy – by some standards of measurement, the nations second largest MI chain, based on the operation’s “music store within a store” model – saw shares (BBY) drop eight percent in trading immediately following the news

CMI to Distribute LOUD in Australia LOUD Technologies Inc. and CMI Music and Audio have announced a distribution agreement whereby CMI will serve as the exclusive Australian distributor for LOUD’s Ampeg and Mackie Brands.

“Ampeg and Mackie each have very loyal, established Australian dealer and customer bases, so we spent significant effort to ensure our new partner could provide world-class support as well as had the muscle to continue growing

these legendary brands,” explained Alex Nelson, Ampeg and Mackie president.

“CMI’s industry standing and powerhouse team make them the ideal partner and we look forward to seeing them take support and brand awareness to new levels throughout Australia.”

CMI will dedicate brand management teams to each brand to ensure continuity in support, along with distinctive branding, marketing and merchandising.

Steinway to Sell Landmark Hall It’s being reported that Waltham, Mass.– based Steinway Musical Instruments, Inc. has reached an agreement to sell its building near Manhattan’s Carnegie Hall at 109 W 57th Street for $195 million.

Steinway anticipates proceeds of $56.3 million, of which $20 million will be held in escrow until the company vacates the space it occupies, according to a regulatory filing (LVB) signed by CEO Michael Sweeney. The filing doesn’t 16 MMR

specify a buyer or say precisely when or whether Steinway would leave the building.

Steinway Hall has been the flagship store of the company’s Steinway & Sons unit, according to its website. The location is described as a Beaux Arts landmark, with a 19th-century Viennese crystal chandelier and ceiling decorated with allegorical scenes of lions, elephants, goddesses and nymphs, painted by artist Paul Arndt.

S&P Affirms Fender Music ‘B’ Rating

As Fender announced its intent to refinance its existing term loan in early November, Standard & Poor’s Ratings Services affirmed its ‘B’

corporate credit rating for the MI giant, as well as additional ratings that indicate confidence in Fender’s relative stability and debt repayment in the coming year.

To read the full report, scan the code below:

JANUARY 2013

Trade Regrets: William Stonier grew up in a musical family and he played in school bands, nourishing a burgeoning love of print music.

After opening a music retail store in Vancouver called Northwest Music, Stonier discovered it was difficult for a small operation to order direct from many of the large music publishers. As a result, he opened his own distribution company across the border of the United States and soon began one of the largest suppliers of print music in Canada.

William Stonier passed away on December 4th.

The Music People, Inc. (TMP) has announced that “dear friend and colleague, Dave Renzoni” passed away on the morning of Wednesday, November 28, with his wife and family by his side.

“The TMP family is saddened by the loss of a cherished workfellow, jokester, and generous heart, but we take solace in his eternal peace after a hard-fought battle with cancer,” the company stated in a press release.

Dave Renzoni celebrated his 25th year with TMP just a few months ago. At the formal announcement of Dave’s passing to TMP employees in Berlin, Conn., VP John Hennessey shared, “When I first started at TMP, Dave Renz taught me so much about the business. He encouraged me to learn how to motivate and inspire others as a manager.” Company founder and president, Jim Hennessey, added: “Dave really enjoyed working here and he always took the time to stop by and say hello or good night.”

Dave Renzoni lived in Naugatuck, Conn. He is survived by his wife, Valerie Renzoni, and two children, Brittany and Jarrick.

In lieu of flowers, memorial contributions may be made to Cancer Treatment Centers of America at

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Eastern Regional Medical Center, 1331 East Wyoming Ave., Philadelphia, Pa. 19124.

To send an online condolence, visit www.naugatuckvalleymemorial.com.

Frank Luppino Jr., who was the president and founder of Marketing Insights, Inc., a sales organization representing major companies in the entertainment sound and lighting industries, died peacefully with his family at his side at the age of 90 after a long and courageous battle fighting cancer.

Luppino spent his formative years in Watkins Glen, N.Y. and attended Alfred University before serving in the Naval Air Transport during World War 11. After the War Frank started as a copy boy for Billboard magazine and launched a 20-year career culminating with the position of associate publisher.

He then joined Seeburg Corp., at the time one of the world’s largest jukebox manufacturers, in an executive capacity. He left the firm to launch his own marketing and sales organization. According to his son, Frank Luppino III, “He was known for a love of Dixieland jazz music including the Preservation Hall Jazz Band, railroad memorabilia, PBS TV, swimming, a bright smile, and an amazing approach to life!”

Frank is survived by his wife of 49 years, Bjorg, his daughter Elizabeth Daly, his son Frank Luppino III, and four grandchildren. Contributions are welcome to the Loyola Academy Music Department, care of Corey Ames, 1100 North Laramie Avenue, Wilmette, Illinois 60091.

The Frank Luppinos, father and son, during a NAMM Show.

On November 8th, Danny Henkin, former owner of CG Conn and 26 other musical instrument companies over the course of his career, passed away in Elkhart, Ind. at the age of 82.

Henkin’s career in the industry began in the 1950s when he served as the ad man for LeBlanc. He then worked for CG Conn, which he would purchase years later, along with Armstrong Flutes, King Band Instruments, and Slingerland Drums, among others.

Earlier this year Danny donated his large collection of business papers and photographs to the NAMM Resource Center to compliment the series of Oral History interviews conducted with Danny beginning in 2001.

Letters Hello Sid, It is with immeasurable delight that I am responding to your wonderful editorial in this month’s [December, 2012] MMR. I laughed aloud as I read through the string of candidates and presidents who have graced us with their musical talents.

As a Texan, however, I can’t imagine Rick Perry doing anything that requires rhythmic precision. As he made it clear to all during the debates, he can usually remember the first two beats, but forgets the third. Thank you for brightening my day and making me smile. I appreciate the good work that you and your colleagues do at MMR in support of our industry and for promoting music making for everyone.

And thank you for the wonderful article on Pender’s. It was a generous piece in scope and did a nice job of acknowledging people within the company. It makes us all proud here.

Richard Rejino Pender’s Music Co. Dallas, Texas JANUARY 2013

See us at NAMM Booth 3056

People Young Chang North America has promoted Larry Fresch as the national sales manager of the US acoustic piano market.

Larry rejoined Young Chang in 2010 as the West Fresch Coast district sales manager. As a seasoned veteran in the industry, Fresch has held numerous positions with various companies through the years including national promotions manager of Young Chang from 1986-1992, vice president of Daewoo Corporation’s piano division, and as the Western sales manager with Geneva International for 14 years.

Larry’s responsibilities will be assisting the district managers in sales training on the newly re-designed pianos by Del Fandrich as well, as working with dealers in promoting the sales of Young Chang Products.

As part of its recently announced expansion, JodyJazz, Inc. has appointed Colin Schofield to the position of VP of sales and marketing. In this Colin Schofield (left) newly newly created appointed vice president of sales & marketing at Jodyrole, Schofield Jazz, Inc. with Jody Espina, will manage all president (right). aspects of the company’s sales & marketing activities worldwide.

Schofield has worked extensively in the music products industry including nearly twenty years with the Avedis Zildjian Company and most recently with the Gretsch Company. At JodyJazz, Schofield will be responsible for brand strategy and for the implementation and execution of annual marketing plans including social media, print advertising, artist relations and promotions. He will also oversee all dealer and distributor accounts worldwide. In addition, Schofield will be working closely with JodyJazz founder and president Jody Espina in the development of the company’s long-term strategic plans.

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See us at NAMM Booth 3515

Harman Professional has promoted Scott Robbins to executive vice president of sales. Robbins assumes worldwide responsibility for sales operations including management of Harman Robbins Professional’s regional sales programs, its target market sales programs and all technical service and support.

Harman Professional has also deployed a strengthened Regional Sales Office (RSO) sales management infrastructure in the US that emphasizes local engagement, deeper support and advanced training. The new organization is led by Mark Posgay, sePosgay nior director, US sales.

Seven-year Harman veteran, Jim Ure, has been appointed business development manager, Installed Sound, Eastern Region. Rob Lewis and Tom Der — who previously led North America sales for Studer and Soundcraft respectively — also join the new team. The new RSO organization sees Michael Schoen appointed to serve as senior manager, National Accounts, Anton Pukschansky appointed territory sales manager, (Sound Marketing West) and Bill Raimondi named senior manager, U.S. Distribution & Strategic Accounts. Leading the new organization’s training initiative is Chris Vice, another Harman Professional veteran.

Entertainment Sciences Group has hired Sean Karpowicz as their new director of marketing. Karpowicz brings a diverse background across pro audio, publishing, live sound, and media Karpowicz and will direct marketing and press.

Waves Audio has appointed U.K.-based audio engineer Val Gilbert as live product specialist.

In his new capacity, Gilbert will communicate with other live sound engineers across the U.K., sharing his Gilbert knowledge of Waves plug-ins, the SoundJANUARY 2013

People Grid system, and typical workflows in the live sound arena. As the industry continues its transition to digital, Val will draw upon his real-world experiences and impart his expertise on the Waves customer base and live sound community Fishman recently announced three new hires in the company’s ongoing effort

to both expand and further improve its product development and engineering groups.

David Bensheimer, who has worked as a mechanical design engineer in consumer electronics, telecom, aerospace and medical devices, has been appointed as senior mechanical engineer.

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22 MMR

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of Technology with a B.S. and M.S. in mechanical engineering, Bensheimer worked for IBM, Membrex and S&H Precision Manufacturing as a mechanical engineer manager and se- Bensheimer nior mechanical engineer. Prior to joining Fishman, David had his own successful engineering consultancy designing products and equipment for customers such as Massachusetts General Hospital and the University of New Hampshire.

Named as senior electrical engineer, Jim Albert worked in the Audio industry as an electrical engineer designing musical instrument amplifiers and consumer electronic audio systems.

A graduate of Rensselaer Polytechnic Institute with a B.S. in Electrical Engi- Albert neering, Jim spent almost 14 years at Peavey Electronics where he worked on the company’s first digital synthesizer and their bass amplifiers. He also worked at Altec Lansing and later joined Hanser Music Group’s Kustom Amplification design.

Named to the position of jr. mechanical engineer, Deb Furman is a recent graduate of Northeastern University with a B.S. in mechanical engineering.

Prior to her graduation, Furman Furman interned at a small design consultancy that led to her current position.

Korg USA has appointed Terry Dockrill as district sales manager for the Ohio Valley area.

In his new position, he will be responsible for implementing dealer sales and Dockrill support programs, as well as developing new dealer relationships and servicing valued dealer partners in his territory.

Dockrill comes to Korg USA with 22 years of sales experience, most recently with Peavey Electronics. Prior to that, he held a sales position with St Louis Music, Loud Technologies in the Western Penn., Western N.Y., Ohio, West Virginia, and Eastern Kentucky territories.

JANUARY 2013

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Note from Joe

The Melting Pot of Good Ideas It’s NAMM Show time, when the global industry once again comes together in Anaheim to showcase the latest product introductions, create new relationships and strengthen old ones, and take advantage of the industry’s best educational opportunities. Something very special happens when nearly 100,000 manufacturer exhibitors, retail buyers, music educators, students and professional artists come together to celebrate the creativity and innovation that I believe is unique to the music products industry.

At the show, NAMM U is the hub of our educational offerings.

Every progressive retailer will benefit from attending the full-day Retail Boot Camp, where the latest trends and best new ideas in music retail will be shared. The Breakfast Sessions, beginning with the Breakfast of Champions, will explore the most important issues of the day and inspire everyone to reach their full potential. The Idea Center, with its tightly focused, short sessions on the show floor, will provide ideas and proven tactics that Members can begin to use the moment they get home. The H.O.T. (Hands-On Training) Zone will focus on information unique to pro audio and lighting attendees. The NAMM Young Professionals will convene the up-and-coming industry leaders for a workshop and networking event. NAMM is also hosting the International Coalition of association leaders and companies from around the world to share best practices for music education advocacy and address trade issues, including intellectual property protection and endangered woods. And our Music Education Days program will show our support for and celebrate the tireless work of our nation’s music teachers.

Long-term sustainable growth is the goal of any industry and, I believe, a unifying desire of every NAMM Member.

Educated, motivated and connected individuals are the key to achieving this goal, and NAMM is committed to being the best industry resource and a catalyst for creativity and innovation. We believe that by bringing the best and brightest leaders together great things can happen for our Members, our industry and the global music community we serve.

I’d like to thank the NAMM Members who have been so generous with their time serving on the Board of Directors, volunteering to present sessions, meeting with students and promoting music and music education with the hundreds of media and journalists who attend from around the world.

We know that it’s not always possible to bring all of your staff, but they can still be connected to sessions, activities and show floor coverage through www.namm.org. Please be sure to encourage them to be part of the show—even if only virtually—and when you get home, the NAMM website will continue to be a great resource, with many of the sessions posted and available for free to all Members.

A gathering of friends—that’s how we like to think of the NAMM Show. Something to look forward to, mark our calendars by and use as inspiration for a fresh start on goals and objectives. As an industry-owned event, the NAMM Show is also the start of the Circle of Benefits business model where show proceeds are reinvested into music education programs, research, training and government lobbying to support the interests of our Members and the industry. We are grateful for your participation and know that none of this is possible without you.

Sincerely,

Joe Lamond NAMM PRESIDENT AND CEO

NAMM News

January 2013

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Show Report

PASIC 2012: An Emphatic Hit in Texas In keeping with recent tradition, the 2012 Percussive Arts Society’s International Convention featured an impressive array of clinics, performances, and competitions, in addition to the often-thunderous exhibit hall. Returning to Austin, Texas for the first time since 2008, highlights of the show included a Marching Percussion Festival featuring more than 100 entrants, performances by such luminaries as the US Marine Band Percussion Section and the Pedrito Martinez Group (with special guest Steve Gadd), a packed-house clinic by New Orleans drummer Stanton Moore, and Scott Johnson of the Blue Devils Drum & Bugle mirroring warm-up routines with any young convention attendees brave enough to step up to the challenge.

Vic Firth and Remo Belli share a moment on the PASIC ’12 expo floor.

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Vater Percussion’s Ken Fuente, Alan Vater, Chad Cunningham, and Chad Brandolini.

Tony Lapsansky and Heather Cousineau, The Woodwind & Brasswind.

JANUARY 2013

On the expo floor, there was a palpable ambience of camaraderie among exhibiting manufacturers and suppliers.

“Without question, the best thing about PAS is that it’s like a family reunion,” confirmed mallet maker Mike Balter.

“You get to renew old friendships, and also establish new friendships. There’s one person I was just speaking with who mentioned that this is the 35th year we’ve seen each other at these shows.”

‘People Seem to be Really Glad to be Here’ Some initial reports from exhibitors were mixed, with fears that Superstorm Sandy – which walloped the East Coast several days before PASIC began – would prove to be a significant damper on the show. Ultimately, even though the storm did force several late arrivals among exhibitors and a handful of cancellations by East Coast-based clinicians, the event still bustled with excitement and enthusiasm for the gamut of percussive arts, from marching to world and everything in between.

“People seem to be really glad to be here, especially in view of what’s happening on the East Coast,” said Alfred’s Music Publishing’s Dave Black. “The buzz seems to be really good, and we’re here in Texas, which is a big music state.” Austin is always a welcoming destination for this sort of gathering, given the prominence of percussion ensembles in school music programs in the state of Texas, the incredible musical backdrop of Aus-

SKB Cases’ Justin Toebe and Will Steven.

JANUARY 2013

Austrian performing artist Thomas Lang at the 2012 Roland V-Drums U.S. Finals on Wednesday, October 31, 2012, the evening before the official start of PASIC ’12.

tin itself, not to mention a respite from the cooling temperatures (and storms!) for those traveling from Northern states.

“It’s always good when [PASIC] comes back to Austin,” agreed New York-based Angelo Arimborgo of Latin Percussion.

“We love this town. Overall, it’s always a good show in Austin.”

Most exhibitors MMR spoke with were pleased with attendance and sales on the show floor, and hgappy to once again partake in this annual get-together for the drumming community. PAS officials reported attendance of over 6,000, representing a significant up-tick from last year’s official tally of 5,100. It was

“ Every PASIC is exciting, and this year is no exception.”

– Ray Wint, Universal Distribution.

Sabian’s Robert Mason, Katie Bursey, and Nick Patrella.

Bruce Schneider and Ken Fuente, Gator Cases.

MMR 27

Father-son duo Richie and Roland Gajate Garcia give a clinic on the multi-instrumental percussionist.

also the most attendees since 2008, the last time PASIC was held in the Lone Star State. There were more than 120 clinics and sessions, with a final count of 113 exhibitors (down a single exhibitor from both 2011 and 2010 totals) on the expo floor. As has been the case over the last few years, there were several notable companies absent from the PASIC exhibit hall, and this year there appeared to be slightly more vacant space relative

to recent PAS shows in the Indianapolis Convention Center. Several exhibitors who preferred to remain anonymous expressed frustration with that, but mostly in terms of how companies are missing out by not attending.

Many others, however, were brimming with excitement. “PASIC 2012 is great,” gushed Dynasty’s Mark Reynolds. “PAS always does such a great job of putting this show together, and the ex-

Leon Chiappini, Debbie Zildjian, and Paul Francis of Zildjian.

Neil Grover of Grover Pro Percussion.

Mike Finklestein, Jonni Murphy, and Dave Black of Alfred Music Publishing.

Tycoon Percussion’s Ivy Yu.

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Terry Loose of Power Wrist Builders.

Ludwig’s Bob Henry.

hibit hall looks [excellent]. They’ve also done a great job putting together clinics – this is probably the best job I’ve seen in the past seven years.”

As with every convention, some exhibitors will grumble about lack of interest while others bask in attention. “For us, it’s been a great show,” said Sam Bacco of Cooperman Company. “People have a lot of interest in our sticks and drums. I have talked to some of my other manufacturing friends and they seem like they aren’t getting as much interest, but I’m not sure if that’s just the luck of the draw or what. We’re doing really well and we’re really happy to be here.”

Most importantly, there was no shortage of players browsing booth offerings and keeping the noise monitors busy.

“Every PASIC is exciting, and this year is no exception,” said Ray Wint of Universal Distribution. “We’ve got lots of very enthusiastic drummers here, and we’re glad to see them!”

As far as products go, there were a handful of independent companies looking to find a market for innovative versions of accessories like earplugs and drumhead tuners. Most established manufacturers were saving major unveilings for the 2013 NAMM show, but they still took full advantage of PASIC’s targeted audience to showcase their latest marching, concert, and World percussion products and accessories already in the marketplace.

Chris Labriola of Chris Crockarell and Chris Brooks of Peterson Electro- Row-Loff Productions.

Musical Products.

Don Click of ProMark.

Joe Hibbs and Chris Hankes, Mapex.

JANUARY 2013

The Ludwig booth prominently displayed hardware from the company’s new Atlas line. Bob Henry, national sales manager, noted, “It’s being very well received. This is our first year of introducing it. Coming up at NAMM, we’ll be showing some of the next stages of the Atlas hardware, which will include mounting hardware and lots of other stuff. What we have here is kind of a carryover of what we had at last year’s NAMM.” One of the few companies to debut products that aren’t yet in the catalog or on store shelves is Zildjian, which uses the high concentration of young percussionists to get a feel for new model prototypes. “PASIC is fantastic this year,” said Paul Francis, Zildjian director of Research and Development. “Traffic has been very busy, and this is just a fantastic event to share education, product news, and overall drummer love. We are showing some great new products. We always bring prototypes [to PASIC] to test the waters. [These prototypes] run the gamut from some trashy Ks, some new alloy cymbals that have a lower tin content than the Zildjian alloy, which creates a bright sound, to some great little China cymbals and special effects stuff.”

On the World music end of the spectrum, Remo was showing off its new Versa hand drums, a nesting three-drum set with interchangeable heads that pop

Performing artist Stanton Moore presents a packed-house clinic.

on and off with a quick twist of a key on two lugs, one on each side of the drum.

“There are medium, high, and lowpitched heads,” explained Remo’s Chalo Eduardo. “All three heads fit on any of the three drums, and to switch them, you just pop off the heads and then pop them onto a different drum. This is the result of 55 years of drumhead innovation and drum technology.”

Crystal Morris of Gator Cases noted

Mike Balter of Mike Balter Mallets.

Performing artist Johnny Rabb at the Roland booth.

JANUARY 2013

that it was exciting to have so many different types of percussive instruments all gathered in one place. “PASIC 2012 has been a great show,” she said. “It’s fabulous to see all of the enthusiasm for music, and all of the young players coming here to see what’s hot and play different instruments. There are a lot of great [products] here from many manufacturers, but more than anything [attendees are excited about] walking around and getting to

Pearl Corporation’s Terry West.

Derek Byrne, Marilyn Fleenor, and Brian Swinehart of Hal Leonard.

Joe Vasco and Angelo Arimborgo of Latin Percussion.

Mike Berg of Humes & Berg.

MMR 29

Elliott and David Ribner of Overtone Labs.

The Convention Center sound monitors had their work cut out for them.

Performing artist Todd Sucherman.

try the different instruments.” Gator was introducing a new line of drum cases, the Evolution Series, that stack flat, lock for shipping, and, most importantly, keep drums “very safe.”

On the publishing front, Alfred’s Dave Black, who was honored with the 2012 PAS President’s Industry Award, was eager to show off Alfred’s new “interactive catalog.” This innovative technology blends digital and print media: by scanning a product featured in the print catalog with a smartphone, as one might scan a QR code, an associated video that discussed the item in more detail would be downloaded and begin playing on the phone’s screen, essentially bringing the print ad to life.

In addition to Black, other honorees at PASIC ‘12 included John Bergamo, Hal Blaine, David Garibaldi, and Gordon Stout, who were inducted into the

Musictime Inc.’s Michele Parker.

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Meredith Music Publications’ Garwood Whaley.

Percussive Arts Society Hall of Fame, which recognizes outstanding accomplishments and continued work in the percussion world. Kathleen Kastner was given the Outstanding PAS Service Award, and the Outstanding PAS Supporter Award went to Christopher Smith. The PAS Australia Chapter was recognized with the Outstanding PAS Chapter Award, and the PAS Lifetime Achievement Award in Education was given to Marty Hurly and Alan Shin for their contributions in the field of percussion education.

The marching competition featured some outstanding Texas talent, as Texas Christian University took the top spot in the college marching field, Marcus High School edged out Flower Mound High School in the high school marching division, and Cedar Park High

Yamaha’s Dave Jewell.

Luis Cardoso of Sabian Ltd.

School won top honors in the high school standstill competition.

In 2013, PASIC is slated to return to the Indiana Convention Center in Indianapolis, home of the PAS headquarters and Rhythm Discovery Center, from November 13-16.

Scan this image with a smartphone to view MMR interviews with exhibitors from the PASIC expo hall.

Scott Johnson of the Blue Devils Drum showing off some rudiments with PASIC attendees at the Roland booth.

JANUARY 2013

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Spotlight

Larry’s Music Center:

Embracing

the Now How a Small Town Store in Wooster, Ohio Mixes Social Media, Internet, and Old Fashioned Customer Service for Success – Personal and Otherwise

“There are only two reasons to work in a musical instrument store,” declares Brad Shreve. “One is because you can’t get any other job, and two is because you don’t want to do anything else!”

“We’d do this even if didn’t get paid,” chimes Gabriel O’Brien.

“Well… maybe just not as often,” laughs Shreve.

“True!” O’Brien says, laughing, too. “But we do feel glad to get to show up here every day.”

Store “greeter,” Mia the Siberian Husky.

34 MMR

Thus is the vibe of Larry Music Center, a full line music instrument retail operation with a kinetic energy that is infectiously fun. The store’s website is sophisticated, their social media approach savvy, and their aggressive reach for sales belies their smalltown location. Spend a little time with them and it’s clear that owner Shreve and sales manager/e-commerce director O’Brien are dedicated to building an operation that does more than pays their rent – they are on a journey to embrace their community and have fun along the way.

“Our customers, including band directors and teachers, feel like they are coming to our house when they come to the store,” says O’Brien. “They are here to have fun and hang out. It’s not uncommon to find our staff out seeing a local band play. It’s not JANUARY 2013

Brad Shreve and Gabriel O’Brien.

uncommon to see [general manager/repair technician] Scott [Chapman] out hearing a local band in concert, and while he’s there he’ll repair something on site if needed.”

“We try to create any reason we can to get people in the store and keep them here as long as possible,” Shreve says. This includes having donuts and coffee around on a Saturday, a Tom Petty documentary playing on their big screen in the lounge, and drinks and free wifi for those parents waiting for a child to finish his or her guitar lesson.

They have given into one big box corporate aspect: Larry’s Music Center has a greeter, a Siberian husky named Mia. “She’s probably our top sales person!” Shreve jokes.

Not naive, the team at Larry’s knows that as an independent they need to be able to provide the personal service often in short supply at national chain stores, yet still meet their price and selection as close as possible. And they take that attitude to their online store, working to bring their expertise and personality to the virtual world. Larry’s embraces it all.

“Look how big Facebook is,” Shreve says. “That is a generation of customers who want to connect and feel good about the people they deal with.”

“You have to constantly invest – inventory, people, new ideas, new technology… or you’re going backwards.”

History In 1979, band director Larry Lang changed careers and opened a small B&O repair shop in Wooster, Ohio. “He was a band director who decided that that career wasn’t for him,” Shreve explains. “He had learned enough about fixing instruments to be dangerous, and so he opened a small shop two miles from our current location.” The one-man JANUARY 2013

MMR 35

David Lueschen, Gabriel O’Brien, Brad Shreve, Larry Long, Scott Chapman.

“You know it’s a really great gig when your customers bring you pie.”

Kyle Beachy.

36 MMR

operation had Lang up early every morning and driving many miles picking up instruments that needed repair. Larry’s Music Center was built on this market, and Shreve says today it still counts as 40 to 45 percent of their total business. “We wouldn’t see the continued growth [in this area] without our general manager Scott Chapman, who really is a fantastic planner. And we have an ‘Energizer Bunny’ in [educational sales manager] David Lueschen who works in the store, but also spends a lot of time out visiting schools.”

Lang branched out, slowly at first, and hired Shreve in 1983. “I was 19 and going to college in Akron, and I never looked back,” Shreve says, a multi instrumentalist who plays in several area bands. “I loved it right away. I knew this was the career for me. I was enthusiastic about it, and I look for that enthusiasm in all the people we hire.”

In 1984 Chapman was hired, and the NAPBIRT [National Association of Professional Band Instrument Repair Technicians]-certified instrument repair technician still maintains that “in one day, out the next” philosophy that Lang built his reputation on.

As for Shreve, he built up a loyal clientele of churches, music ministers, and local musicians over the years, while also carefully expanding into combo and pro audio.

Lang would hire Lueschen to take over the road as he stepped back to concentrate on the day-to-day and oversee with Shreve additional expansion and a serious remodel of the store. In 2001, O’Brien, another local musician Shreve

mentored, came on board as a salesperson. O’Brien quickly took over store graphics and marketing, including supervising a new website and creating videos for the store’s new YouTube channel. In 2005, Larry’s Music moved to its current, bigger location that features expanded teaching studios and a lounge.

In 2011, Lang retired and sold the operation to Shreve. In early 2012, Brad opened a satellite operation in the Amish town of Millersburg, 25 miles down the road. It’s about a fourth the size of their main Larry’s Music Center, and is managed by Kyle Beachy. Shreve, who lives out that way, drops by the store nearly everyday. “It’s Amish country, so people come from all over to visit the town,” he says. (The population of the village is a mere 3,000.) In addition to feeling there was growth potential opening a second operation, Shreve notes that Millersburg made the proposition especially inviting by providing a good deal on a lease of an old, beautiful bank building as part of their efforts to revitalize the downtown area.

Today Larry’s employs a total of seven full-time people, two part-time, and around 15 teachers between the two stores. “People think that these days there aren’t any opportunities, but our people are the opportunities,” observes Shreve.

“We put faith in each other, hold each other accountable, and keep a good attitude.”

As for the modest town of Wooster (population 26,000), it was famous for being home to Rubbermaid, and was where one Jerome Monroe Smucker first started makJANUARY 2013

ing his cider. “The College of Wooster is an Ivy League [quality] school plucked down in this small town of all places,” Shreve says.

“That and other businesses have made the town a bit recession-proof. It’s a wonderful place to have a small business.”

O’Brien and Shreve share a management style that’s part “kid in the candy

store” and part raw intuition. “The big thing about us is we carry the instruments we want to play and host the events we want to go to,” O’Brien says. “We have always felt that if we think it’s cool, most others will too.”

“We really want this store to be the kind of place that we want to go to,” Shreve adds.

Everything to Everybody

MMR: You’re a complete full line operation. Let’s go through and tell people what they will find in your store, starting with guitars.

Gabriel O’Brien: We’re a big Taylor dealer and do a lot of Alvarez as well.

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Lately we’ve been having fun with Wechter guitars too.

Brad Shreve: There’s also Composite Acoustic, now made by Peavey. We also have a decent collection of vintage.

GO: For electrics we have Fender and Gretsch primarily, and some Ibanez and Jackson.

MMR: Percussion?

GO: Our strongest line is Yamaha. We have had a long relationship with them because we carry their Clavinovas, and their drums sets are just amazing for the money.

MMR: Do you do well with Clavinovas?

BS: We sell quite a few. We even deal in some pianos, though mostly used. You have to be everything to everybody out here!

MMR: Tell us about B&O. BS: Our repair shop is important, and we have unparalleled service. Most of our repairs are in and out in a single day.

Primarily we sell and rent Yamaha instruments, though in the last few years we’ve done well with Selmer and Jupiter too.

MMR: You have a spot in your store encouraging “step up instrument” sales. This has been increasingly challenging for some independent retailers over the last few years – why are you devoting real estate to it?

BS: That’s a fair question. Usually that kid in the first chair wants to buy a better instrument, but everybody knows it’s harder for stores like us to compete with all that’s available online and at the big boxes. Online retailers are now sending multiple instruments to someone’s home and making it easy

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MMR 39

Chapman and Lueschen.

“We have people come in just to sit and drink coffee and read and not even buy anything – and that’s fine with us.” for them to send some, or even all, of them back.

We try to offer service and expert help in choosing that step-up instrument. No, we don’t get all the sales, but I think that throwing up your hands and not having any inventory [in the step-up market] is doing a disservice to your customers.

There are always going to be loyal customers more comfortable with being in your store to try that next instrument then buying online. It’s silly not to have what they need.

Of course another advantage we have is David [Lueschen]. He’s also been a professor in low brass at The College of Wooster since 1986. It’s always nice to have an expert like that talking to you.

MMR: Again, for a store in a small town, you have a strong pro audio presence – Yamaha, Peavey, Samson, Audio-Technica.

Is that a good market for you?

GO: We do a variety of business in that area, mostly with local churches and schools.

40 MMR

I was lucky enough to be trained by Brad [Shreve] when I first started hanging around, so now I spent a lot of time with churches and schools troubleshooting their systems, seeing what upgrades are best, teaching them to run sound, that sort of thing.

We don’t do full PA installs, though we do set up some with wireless systems.

BS: The new Audio-Technica wireless system is great. It just came out and we already have orders for it.

MMR: Your selection of print music and the real estate you dedicate to that is impressive.

BS: I have to give all the credit for this one to Larry. He made a large commitment early on to have print for all the B&O and piano teachers who come in. Now, while many dealers will talk about how you only get 40 points on it, less when you discount to teachers [et cetera] … well, compared to everything else, print margins are looking pretty good right now! [laughs] Seeking Professional Help

MMR: Ohio seems very supportive of music education – is it going well?

BS: I have noticed that school enrollment is up recently, and more are joining bands.

MMR: You sell online, are active on Facebook … how is that working out?

GO: I have noticed that, for the last couple of years, people really like to stay in touch on Facebook. I think the new generation of buyers wants to know the people they buy from. That works in our favor tremendously.

MMR: Tell us about your website.

GO: It’s the second incarnation of it.

We went to a local web design company to build it, to create the codes, but I work closely with them on everything else. We take a lot of photos.

MMR: Few independent stores see the need to hire help for website design. Seems most either make do with something modest or are lucky enough to have someone on staff who has the ability to create a good site. You have limited resources – why spend on a website?

BS: You can take that mentality to the extreme of any aspect of small business.

I mean, why invest in inventory either?

You see that too often in music stores today, too. But you have to constantly invest – inventory, people, new ideas, new technology… or you’re going backwards.

JANUARY 2013

MMR: Your website slogan is “making the website store as personal as a real store.” How do you achieve that?

GO: We monitor everything constantly. I’m on a laptop and iPhone all day long, 24/7, on weekends and holidays, staying connected to our online customers. Customers are excited by the conversational style in which we interact with them.

BS: It’s important to us when a customer contacts us online, they get the same feeling as if they were in the store visiting us in person.

MMR: How about sales online?

BS: Gabriel has done a really great job of finding new products that not everybody has, and that’s where the bulk of our success lies. That’s what drives traffic. We’ll never be Sweetwater, who do a fantastic job, but we do carve out little niches.

You can go online and guess the unusual items are the ones that sell online and you’d be right! [laughs] Give me a left-handed Gretsch that’s an unusual color and I’ll sell that pretty fast; a white Fender Strat, not so quickly.

MMR: Are you using your Internet presence to bring people into the store?

GO: We are definitely able to bring people into the store with it. For example, we’re posting things on Facebook of the “you have to check this out” nature and people come in.

MMR: How important is your YouTube channel?

GO: Very. We put up pretty much everything we can, but still not as much as we’d like. We have a whole backlog of vintage guitars I need to get up there. But it’s great. It’s a way for us to show off how a guitar sounds, and play it, so the cus-

tomer gets to know the instrument and gets to know us. I have a background in video, so I’m able to shoot them quickly and edit them in Final Cut Pro.

MMR: What’s your strategy for how often you post on Facebook?

GO: We post more than average that’s for sure! [laughs] We treat it a little zanier than our website. We put photos of the store, new products, and things like that. But Brad has started doing a music history bit, “This day in rock,” that has a lot of fans, including me. It’s cool and people love it.

MMR: What is your teaching situation like?

BS: We have six studios here and four in Millersburg, 300 students coming through every week. It’s a thriving part of our business and we owe a lot to our teachers. They are fantastic.

We also built a lounge for the parents.

Seeing them sit and wait in the little hall-

Noah Shreve and Mike Dies in the amp room.

JANUARY 2013

MMR 41

The Literal ‘Pie’

way always made me think we needed to do something for them. Now we have a café almost, with free Wi-Fi and a bigscreen TV with surround sound. We have people come in just to sit and drink coffee and read and not even buy anything – and that’s fine with us.

MMR: Funny – I remember as a kid taking piano lessons and my dad sitting outside in the Oldsmobile during winter for 30 minutes.

BS: That’s the point. It’s easy to take parents of students for granted, but they are your most important customers. You want to make sure they and the student are comfortable, and not just for the first lesson, but forever.

GO: If you’re the parent of a student taking lessons, and you have a comfortable place to be during the lesson, a place you don’t mind being, not only are you going to feel better about the lessons but you’re more likely to linger and not be in a hurry to drag the kid out of the store.

MMR: What other types of marketing do you get involved with?

BS: We sponsor local events, band concerts, and even sponsor the stages at two high-end restaurants in town that have live music. We have our banner up and pay bands to play.

GO: We do some things in local papers but in our same upstart fashion. We ran a campaign about how rather than getting up early and fighting crowds on Black Friday for that $50 guitar, you could sleep in on that or any Friday in November and come here at our regular opening time and get 15 percent off anything. We even said, “and bring us pie.”

One did! [laughs] You know it’s a really great gig when your customers bring you pie.

BS: Actually it’s not uncommon to get baked goods from our customers.

GO: I’m getting fatter, but...

MMR: That’s pretty funny. Any in-store events?

BS: We have the Taylor Roadshows in and those are always great.

GO: We’ve been doing a lot of fun things lately. We started a uke club, and I’ll be starting a songwriting club soon.

MMR: What does the future hold for Larry’s Music Center?

BS: We have seven great full time employees, any of whom, with a little more time and seasoning, could run another store for us. So we’re always looking for the right opportunity.

MMR: Well it seems like you guys are having a good time as the journey continues…

BS: If you’re not having fun, you’re on the wrong bus.

GO: If you’re not having fun, you’re doing it wrong!

Enlist TODAY LM Products, Inc. 42 MMR

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JANUARY 2013

Case Closed.

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Music Education

School

of

Rock The rapidly growing rock ed institution is offering golden opportunities for self-improvement. Itâ&#x20AC;&#x2122;s not just for budding rock stars â&#x20AC;&#x201C; retailers have something to gain, too.

Last fall, financial consultant Chris Catalano found himself in a small backstage room in Chicago’s Wrigley Field, greeting a soaking wet Bruce Springsteen off the stage where he’d just performed a concert in the pouring rain.

“I don’t know how many thousands of performances he’s done in his life, but he was like a little kid coming off the stage,” says Catalano. “He absolutely loves it.”

Soon, the group was discussing the importance of music education throughout all school levels. Eddie Vedder, who’d joined Springsteen that night along with guitarist Tom Morello, told Catalano that kids need music so they’d have something to put their soul into. Catalano felt vindicated.

A veteran of venture projects for years, Catalano has steered several highprofile brands to success on his own and in his former role with McDonald’s Ventures. There, Catalano and his business partner, Mats Lederhausen, climbed to prominence making household names out of Chipotle and the on-location DVD rental system Red Box. Now, he wants to get music retail stores in on the action.

Catalano is now the chairman and CEO of the national music education program School of Rock, a 10-yearold program that was acquired by Chicago investment firm Sterling Partners in 2009. The company is a network of

JANUARY 2013

franchised and company-owned performance-based schools across the country. Their thousands of students go on to perform highly orchestrated concerts in real rock clubs like Webster Hall in New York, Red Rocks in Colorado, and the Echo in L.A. National “AllStar” bands embark on regional tours and play dates on the Warped Tour. For lots of kids, it’s a dream come true.

They’ve just opened their 100th location (a quarter of them company-owned), but Catalano’s just getting started. In the company’s projected 300-500 locations, he’s hoping to include local retail shops as musical hubs. Retailers might initially think of it as a streamlined lesson program with national support, but Catalano suggests they consider it a much-needed repurposing of what many are finding to be stagnant floor space.

“Retail is under attack,” he says. “The worst place to be is having a brick and mortar business that is selling someone else’s products that can also be bought through six different channels.”

“In my mind, any retailer that is not looking at services in general to validate their existence from a retail perspective,

Chris Catalano

What ends up happening is that we don’t just teach music – we teach teamwork and we teach self-confidence.

MMR 45

I think, is making a mistake. Anybody with any vision realizes that a repurposing of your retail space to services can be really powerful.”

Live to Play and Play to Live The School of Rock began in Philadelphia as the “Paul Green School of Rock.” A 25-year-old local musician, Green set up the school after he’d noticed kids in various music lesson programs of

46 MMR

his were learning faster performing as groups than studying in traditional oneon-one lessons. Green expanded the operation to major cities across the country like New York, San Francisco, Austin, and Salt Lake City.

The school had made news from the start, garnering a writeup in Spin that first year and an interest from VH1 the next. As the company expanded, the core curriculum remained the same –

teachers with real-world rock experience would advance students’ skills by having them play together and depend on each other to successfully pull off real-life rock concerts. It was a left turn away from the typical student-teacher situation where progress tends to be measured in scales and theory.

Green left the School as Sterling Partners transitioned into ownership, and Catalano was careful to usher a more focused approach to the company’s expansion. Once a sprawling program that was, in a sense, growing beyond its organizational means, the School of Rock is now run out of Catalano’s office in the Burr Ridge suburb of Chicago with a financial team in Denver, totaling around 14 staffers.

When Sterling Partners bought the company in 2009, Green’s motto had been “Saving Rock’n’Roll, One Kid at a Time!” Catalano had a different goal in mind. “Our stated purpose now is to ‘Inspire the World to Rock Onstage and In Life,’” he says. Every student is cast into a particular themed show. A base ability is required, but a “Rock 101” program is in place to get newcomers over that hurdle and a new “Little Wing” program is being rolled out for very young students.

JANUARY 2013

Shows could be centered on the music of Led Zeppelin, a genre like yacht rock, or a historical era like Motown. The typical regimen involved a weekly 45-minute private lesson and a weekly, 3-hour band rehearsal. The shows, which happen several times a year, are designed by each school’s music director and will typically involve 20-25 students in all, rotating into the show for different songs. “What you’d end up seeing, for instance, is 25 kids in various orders executing Pink Floyd’s The Wall show,” says Catalano.

Kids are organized into different skill levels and teamed with a mix of other levels to help develop inspiration and leadership qualities. A young guitarist just mastering open chords can be assigned to a band with an older, advanced guitarist, giving them a chance to perform in a great band early on in their development.

says Catalano. “They focus on playing the song instead of the theory behind the song. We get them out playing music as quickly as possible. That creates the motivation to practice. They don’t want to let their friends down. What ends up happening is that we don’t just teach music – we teach teamwork and we teach self-confidence.”

Maneuvering into Retail Another group Catalano would love to bring confidence to is MI retail industry. Stemming from conversations he’s had with bigger chains in the past (many of whom have subsequently begun organizing their own education programs), Catalano hopes to get local brick and mortar stores in on the action soon.

“Everyone’s struggling,” he says.

“Customers use shops as a showroom,

Anybody with any vision realizes that a repurposing of your retail space to services can be really powerful.”

Then there are house bands for each school, which Catalano describes as “SWAT teams – the best students in the school.” A house band might get extra performance opportunities. For instance, in Los Angeles, the School of Rock house band was called upon by ABC’s Dancing with the Stars to serve as a backing band for the show’s rock music episode.

Beyond that are the AllStar bands, comprising of 125 of the best students in the nation, broken into five groups that tour different regions throughout the country, including festival dates like Lollapalooza, Summerfest, and the Vans Warped Tour. “It’s funny because festival organizers won’t have high expectations for these kids. Then they realize that these kids are better than a lot of those other bands up there. The next call is something like, ‘Can you do three dates next year?’”

In the end, though, the key is setting up programs to get kids excited to learn their instruments and to start counting on each other. It’s a far-reaching system, but the main ingredient is the simple step of getting kids connected as peers and band mates on songs that challenge everyone in the band.

“The real trick is getting the kid focused, quickly as possible, on a song,” JANUARY 2013

then they search online for the best price.

Then you have a price war between store owners (who are sitting on leases) and the Internet companies, who have a different price structure.” He points to his success with Red Box as evidence of how some companies have shaken up the playing field by getting rid of their own showroom floors – while Blockbuster was going bankrupt paying rent on its locations, Red Box was able to charge bargain prices with almost no physical footprint.

School of Rock offers retail shops an opportunity to utilize more floor space for things that can’t be found online – namely, real-life band rehearsals and education. “Services can’t just be easily disintermediated through the Internet,” he says.

The goal is to utilize independent stores, who are already connected to their own music communities, to create thriving educational programs connected with the School of Rock brand.

“We’re not trying create McDonald’s here,” says Catalano. “We give people a lot of flexibility.” Guidelines exist about signage, safety, and customer experience (don’t put the drum room near the front door of the shop, for instance), as well as a psychographic data about where best to locate. A prototype build is in place from MMR 47

Ventura

Guitars

Tired of Matching Internet prices… competing with the local GC? We are proud that for the past 10 years Ventura Guitars have only been sold to brick and mortar independent music stores.

NO Internet web sites! NO national music chains! NO big box stores or other retail!

We understand your business and make it easy and desirable for you to do business with us: NO buy-ins! NO annual requirements to keep the line! NO minimum orders! Just buy only what you need, when you need it! And, a LIFETIME WARRANTY! The Ventura Guitar Line is designed mostly for retail price points of $100-$300. We usually have most everything in stock, and ship the same or next day. All products have a lifetime warranty, without exclusions, and it is your call!

which franchisees can source material as needed, but it’s not required.

By the same token, schools will ideally have flexibility in their programming as well. Rehearsals could be more or less hours at a time, or meet at a lower weekly rate. They’re all details that can be tweaked, though Catalano says they will be keeping on eye on everyone to make sure quality results are being maintained.

“If a program ends up not getting us the same inspirational level, that will come out in the way of revenue over time,” he says. “I would say the lion’s share of our schools really stay consistent with what we offer because it’s a proven model.”

As of press time, School of Rock has yet to solidify with any particular stores outside of longstanding location at a single Sam Ash in Charlotte, N.C., though Catalano is keen to see it happen. The brand already has 150 new school locations spoken for by eager franchisees throughout the country, and he sees a series of partnerships with local stores is ideal for the company thanks to their entrenchment in every local scene.

“In the end, I hope we’re able to inspire a good deal of new musicians, which is good for all of us.”

AND NO APPLICATION PROCESS: if I know you are a brick and mortar independent store, that is all I need!

Our only requirement is that you not sell any of the Ventura product on the internet. That’s all…that simple!

Tom Oliphant, Owner Ventura Guitars Many of you may have seen me in your store already.

I spend several weeks a year out in the field and from that perspective I understand the independent store operation, your problems, concerns and needs. You have told us what your customer wants and what they are willing to pay and Ventura Guitars are designed with the features and value to meet these requirements and allow you the reasonable profit your store needs to stay in business.

Let’s get started,

Tom Oliphant (817) 689-7732 or venturaguitars@gmail.com.

Check out our catalog at www.venturasoundideas.com Warehouse: Austin, Texas Office: 4925 S. Meadow Ridge Cir., McKinney, Texas 75070 48 MMR

JANUARY 2013

See us at NAMM Booth 5951

Anniversary

The Drum Exchange Turns 20 Checking in on Ed Hartman’s beloved hub of drum gear and percussion instruction in Seattle

Lifelong drum advocate Ed Hartman first moved out to Seattle in 1979. He had finished up his music degree at Indiana University after leaving his hometown near Chicago and was looking to get a start on his music career. He served as chapter president of the Percussive Arts Society and produced different drumming events, most notably the well-known “Days of Percussion” festival which eventually evolved into the World Rhythm Festival at the Seattle Center. He opened a percussion teaching studio in friend John Avinger’s music shop, John’s Music, in the ‘80s. John’s Music focused mainly on World Percussion, so Hartman decided to look into rebuilt drumsets, cymbals, and hardware. In 1992, he officially opened his own shop, the Drum Exchange.

Ed Hartman 50 MMR

In the years since, Hartman has expanded the shop and proudly organized a variety of clinics and events with world renowned percussionists (Carmine Appice, Dave Samuels, Mark Walker and more have all worked with him). Last year, Avinger retired and closed John’s Music, leaving Hartman and his wife, Candace (who organizes displays, purchasing, and manages the store while Hartman is teaching) to expand into all types of percussion as they head into 20th year in business. MMR spoke with him over the phone about the milestone.

JANUARY 2013

MMR: What really brought you out to Seattle in the first place?

Ed Hartman: I looked on a map and I thought, what’s the farthest place I can go from where I am in the United States? [laughs]. That was ‘79, and I started to teach immediately. I found myself in the center of activities. I started a music co-op that lasted a year or so, putting on concerts and things. I started a composer’s series and helped premier music with orchestras. I got to know Alan Hovhannes when he lived out here at the time, and wound up premiering some of his music that had never been performed.

I wound up meeting John Avinger, who started John’s Music, back in the 1980s. He allowed me a full-time space to rent in the back of his. That store eventually moved to where we are now, in Wellingford. I was still just teaching through John, subleasing. Eventually, as he decided he didn’t want to deal with the drum set side of things, retail-wise, I started to pick that up.

MMR: What has your involvement with the Percussive Arts Society been like?

EH: As far as PAS is concerned, at some point I got to know the chapter presidents and it’s something that everyone can do for a few years. So I did my time. That’s kind of the other side of this. I started these Days of Percussion events that got pretty big, to where we were having five or six national clinicians coming in and we’d be doing them in different parts of the city. John Avinger got involved adding all the hand percussion right at the boom of the men’s movements. We combined with what he was doing and that became what is now the World Rhythm Festival, which is a huge thing to this day.

See us at NAMM Booth 6230

See us at NAMM Booth 6240

MMR: What’s the Drum Exchange’s role in all of this activity?

EH: We try create an educational resource for people to buy, sell, repair, learn to play, and to define themselves in percussion, whether they’re doing it for fun or for profit. Because I have a little more of a background in a wide variety in percussion, I work well at putting most people at ease and not intimidating them. Anybody can come in and I can show them how to hit pretty much anything and be successful right off the bat. That’s key!

JANUARY 2013

MMR 51

We try create an educational resource for people to buy, sell, repair, learn to play, and to define themselves in percussion, whether they’re doing it for fun or for profit.

M NAM H O BO T 3604

“We appreciate Anthem’s internet and territorial policies... ...You’re a boost for our company, especially in today’s economy.”

52 MMR

See us at NAMM Booth 3604

I teach here with a full studio – in the back of our studio is my teaching studio.

There’s another teacher here – Vance Nurkala, who’s been with me almost back to the beginning. As the store has finally evolved back into hand percussion and drum sets, mallets, Western – my personal philosophy of basically “hitting stuff” is finally equalizing with the store itself. I’ve always felt that as long as the store is doing just half of that, it wasn’t really complete for me. So there’s kind of a unification that’s happened.

and mortars – that might be one way to combat this thing.

Some of the stuff we sell – the World Percussion especially – the exotic stuff you really have to hear that stuff in real life. You can’t even get it online half the time. I think those are the items that will be the best for us in the long run.

MMR: What can a brick and mortar drum shop offer that can’t be found anywhere else?

EH: When we sell a drum set, we set it up, we align it, show people how to organize

MMR: Did that early experience at John’s Music help with sales skills?

EH: I’ve never considered myself a salesman. I show customers equipment and how to deal with it and it’s up to them if they want to do anything. I feel very guilty selling someone something if it’s unclear to me that they’ll know how to deal with it.

MMR: What’s been the biggest challenge lately?

EH: The problem of MAP violation is getting huge. I was just dealing with a jobber yesterday from whom we’re buying probably five different companies’ products. For one of the suppliers, we looked online and saw the item we were buying from them was under MAP. I emailed the supplier and said that we’d love to get this item but we’re not going to unless they take care of this MAP violation. Now, realistically, they may look at us and go “We don’t care about this guy.

We can make a lot more at Amazon.”

And that’s fine, but I think that’s our best way to fight this. We just won’t buy from companies like that. If everyone does that – all the small businesses and brick

it and set it to their height, talk about muffling – little additions like falam slams on the bass drum to keep it from wasting quickly.

We teach them a little about tuning heads so they don’t wreck the heads in the first ten minutes. Cymbals are all different. There are no two alike. You just can’t buy a cymbal online. I’ve seen people spend a week trying to pick a cymbal in this store. Crazy stuff!

We also do a lot of vintage and used instruments. We have a good variety of vintage snare drums and beautiful museum instruments to see. And those sometimes attract attention online and they’re sometimes easier to deal with because there’s no real competitive pricing for something like that.

JANUARY 2013

Po w e l l S o n a r é P i c c o l o

E LEGANT

C ONTEMPORARY E RGONOMIC

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Buyer’s Guide to New Gear

MMR begins our annual look at some of the best new products being showcased at the 2013 Winter NAMM show in Anaheim.

FRETTED Hayden MoFo Heads, Combos and Cabinets The Mofo 30 has had an overhaul that begins with a new custom designed, heavy duty housing with integrated side handle. The updates continue with a new full FX send and return, front mounted stealth switch (30 Watt to 2 watt Attenuation), new cast badge and ‘magic eye’ tube input monitoring. The tone, power and versatility that characterized the original Mofo 30 remains the same.

The new Mini Mofo 15 watt all-tube head is dramatically reduced in size and the addition of a new simplified preamp means dialing in a user’s sound is easier than ever. New looks including the ‘magic eye’ preamp tube and a front mounted stage/studio attenuation switch means a player can hit the sweet spot whether practicing, recording or playing live.

The all new Lil’ Mofo 2 watt all-tube head is a tiny tone monster. Perfect for home and studio use, the Lil’ Mofo produces real all tube tone at more manageable volume levels. Features include an MP3 input with level control so users can play along to your favourite songs, as well as a headphone out. Paired with the 54 MMR

right cabinet, the Lil’ Mofo packs a huge punch.

Finished in stunning two tone heavy duty tolex and protected by brushed steel corners, the Dual Mofo combo features a custom Hayden 1 x 12” driver, 15 watts of all-tube power, two independent chan-

nels plus an accutronics Belton block reverb. The Mighty 5 Mofo features a custom designed 1 x 12” driver with a Belton block reverb and produces 5 watts of glorious all tube power. The Lil’ Mofo 2 watt combo drives a Celestion 1 x 8” speaker and also features the Belton block reverb. All Mofo combos feature the captivating ‘Magic Eye’ tube underneath the front panel.

The new compact range of cabinets are constructed from quality 15mm ply and contain Hayden custom designed drivers. The compact range consists of 1x12” Angled, 1x12” Flat, 2x12” Angled, 2x12” Flat and 4x12” Flat cabinets. Designed to perfectly compliment the Lil’ Mofo head, there is also, for the first time, a Hayden 1x8” cabinet. The Compact Cabs will also be produced to order in the Hayden UK Custom shop for those requiring something that little bit extra special, and are constructed using premium grade 15mm Latvian birch ply and using Celestion Vintage 30 drivers.

NAMM Booth #4342 www.haydenamps.com JANUARY 2013

Tanglewood Premier Series All-Mahogany Guitars The Premier All-Mahogany collection is comprised of three models: a slope shoulder Dreadnought (TW138), an Orchestra model (TW130), and a Parlor model (TW133). The instruments feature minimal, no-frills aesthetics; a satin finish, unbound body, and basic inlays. The focus of this series is entirely on the beauty of the all-mahogany bodies and their detailed tone.

Features include: Solid Mahogany top and back, Mahogany sides, Rosewood fingerboard, Mahogany one-piece neck, PPS nut and saddle (ABS ivory on TCCS), 1 11/16” (43mm) nut width, Slotted headstock with Chrome Vintage Style tuners, 26” (660mm) scale length, and D’Addario EXP strings.

Retail Price: $469 NAMM Booth #4242 www.tanglewoodguitars.com

HARMAN DigiTech iStomp Programmable Pedal The iStomp Programmable Pedal comes pre-loaded with 10 of its most popular e-pedals and now features an updated Stomp Shop app where guitarists are able to try any pedal for free for up to five minutes. The 10 e-pedals that will be included upon purchase now include Redline Overdrive, Total Recall Delay, Blue Pearl Chorus, Death Metal, DOD FX25B Envelope Filter, Continuum Reverb, Jet Flanger, Compressor, Octaver, and Double Cross Delay.

The updated Stomp Shop app features faster image and sound clip downloading for demoing new e-pedals, new store front themes giving users the ability to customize their online interface, and new clearer settings that reset the LED color on the iStomp for each new e-pedal.

The iStomp pedal, which easily connects to an Apple iOS device using the DigiTech Smart Cable that comes with the iStomp, offers a variety of options when testing unfamiliar sounds. Four knobs control effects parameters that change their function according to which effect is loaded.

Retail price: $229.95 (e-pedals from $4.99 to $19.99).

NAMM Booth #211B www.digitech.com

Alvarez Regent Artist Series The RD26 Dreadnought features a spruce top, mahogany back and sides, and Alvarez’s Bi-Level rosewood bridge. The fingerboard is rosewood and it has a dovetailneck joint and die cast chrome tuners. There’s also an A/E version in the Alvarez RD 26 CESB A. Retail price: $199 (RD 26), $249 (RD 26 CESB A).

NAMM Booth #4000 www.alvarezguitars.com JANUARY 2013

Zoom MS-100BT MultiStomp Guitar Pedal In addition to its 100 preloaded stompbox effects and amp models, the MS-100BT allows users to use Zoom’s free iOS StompShare app (available for download in Apple’s App Store) to browse, sample, purchase and download additional effects for the pedal instantaneously from an iPhone, iPad or iPod touch (compatible with iOS 4.3 or later). Once an effect is bought via StompShare, it can be transferred directly to a user’s MS-100BT in seconds via Bluetooth and used like any of the pedal’s preloaded effects.

The MS-100BT’s single stompbox design features a large LCD, single footswitch and analog-style cursor keys/ parameter knobs. Together, they allow for easily control of the pedal’s 92 stompbox and eight amp models, including some of the world’s most popular guitar pedals, amp models and processors. The MS-100BT allows the use of up to six effects simultaneously, as well as the creation of up to 50 original patches.

The MS-100BT also houses an auto-chromatic tuner with smooth, real-time response with precise guitar tuning and accuracy. The MS-100BT operates via AC adapter (sold separately), as well as battery power. Two standard AA batteries (included) provide seven hours of continuous mono input use and 5 hours of continuous operation when using the stereo inputs.

Retail price: $149.99.

NAMM Booth #4590 www.zoom.co.jp MMR 55

Amptweaker Bass TightFuzz The Bass TightFuzz™ is a carefully tweaked version of the original TightFuzz™ pedal. Tweaks include extended lower range of the Tight and Tone controls, and added Dry Low knob. While most vintage fuzz boxes have few controls, the included Tone control and Edge switch with its Smooth setting help tame the fuzzy edges.

The Tight control, a mainstay of Amptweaker pedals, varies the attack from smooth and thick to tight and aggressive.

Low gain tones are easy to achieve, thanks to the Auto Bias that adjusts with the Fuzz control, yielding the cleanest and nastiest distortions possible with one control. A Germanium/Silicon switch and a 60’s/70’s switch provides tonal variety. Special input circuitry simulates the guitar, so active effects and pickups can be used in front. Includes effects loop with Pre/Post switch to add delay or other distortion/EQs to further tweak the fuzz. Other features include

56 MMR

LED illumination of controls, Battery On/Off switch, and magnetic battery access door. Retail price: $220.

NAMM Booth #5299 www.amptweaker.com Tech 21’s Boost DLA Makeover Tech 21 has made several updates to their Boost DLA analog delay emulator pedal, including changing the former Flutter control to Tape Drift. Rather than evenly modulating the delayed signal, Tape Drift adds a random, unpredictable element which is more true to a vintage tape echo. Additionally, “Triplets” has become “Dotted 8th.” When engaged, it shifts the timing from 1/4note mode to play back in dotted eighth notes for achieving those distinctive Pink Floyd/U2-style sounds.

With the recent expansion of their Boost Series pedals, Tech 21 has also changed the look of the Boost DLA to complement the line. All other main

features remain intact: Dedicated Tap Tempo function footswitch; clean Boost function for up to 9dB of added volume; a single, continuously-variable Time control with a smooth, full sweep of delay up to 1,000 milliseconds; Trails to allow the natural decay of the delay signal rather than cutting it off abruptly; and Feedback which can be thrown into a state of selfoscillation – great for gigs when the Klingons are in town. Mix, Feedback, Fidelity (formerly designated as “Tone”) and Level controls are 100% analog for authentic, organic sounds – and no latency.

The Boost DLA is engineered so the user can explore and custom tailor such delay styles as vintage tape, bucket brigade, and digital. This circuitry intentionally injects the inherent imperfections of vintage units.

Other features include 1megOhm highimpedance 1/4” input, 1kOhm low-impedance 1/4” output, custom silent-switching actuator, sturdy metal construction. Operable with 9V alkaline battery (not included) or optional DC power supply (Tech 21 Model #DC2). Designed and manufactured in the USA. Retail price: $260.

NAMM Booth #5982 www.tech21.com

JANUARY 2013

Electro-Harmonix Deluxe Bass Big Muff Pi EHX’s new Deluxe Bass Big Muff is the latest in the line of bass-specific effects and delivers enhancements to the classic Bass Big Muff Pi that are specifically tailored to the needs of the modern bass player. The new pedal adds to the Bass Big Muff’s Volume, Tone and Sustain controls beginning with a pad on the input that is switchable between 0dB and -10dB. This ensures that the pedal is equally effective with both passive and active pickups. Blend mixes the direct and distorted signals. With three outputs: a 1/4” effect out, ¼” direct (buffered dry) out, and XLR DI out, the player has complete control of their output signal and sound. A built-in noise gate with adjustable threshold eliminates unwanted hum.

The foot-switchable crossover section with a variable low pass filter on the dry signal and a variable high pass filter on the distorted signal gives the bassist the ability to sculpt their sound. This Crossover circuit, in conjunction with the Blend, also enables the player to keep the low-end clear and focused with the Low Pass Filter and the high-end bright and cutting with the High Pass Filter. The pedal is housed in a solid die-cast package, equipped with a 9-volt battery, can be powered by an optional standard 9.6-Volt/DC200mA AC adapter. Retail price: $153.20.

NAMM Booth #5396 www.ehx.com Kala Mahogany Lite Ukulele Kala Brand Music Co.’s Solid Mahogany Lite series, a solid wood design that is both light in color and light in weight.

Made of all solid Okoume, the new series consists of four models that include a Soprano Long Neck, Concert, Tenor, and Tenor Cutaway with custom Kala EQ. Other specifications include rosewood fingerboard and bridge, mahogany neck, vintage chrome tuners, and a stylish slotted headstock. Okoume, also known as gaboon or combogala, is a plantation grown African mahogany wood that is notable for its very high strength to weight ratio. The wood compleJANUARY 2013

ments Kala’s designs with a rich resonant tone and an attractive light grain. Retail price: $415.

NAMM Booth #5314 www.kalabrand.com Fender Squier Strat with USB and iOS Connectivity The Squier by Fender Strat Guitar with USB and iOS Connectivity features an onboard mini-USB connector that allows players to interface directly and easily with all these devices, with no additional hardware needed – including Garage-

Band and other music apps on iOS. A mini-USB to USB as well as a mini-USB to 30-pin cable is included, and the guitar also features a convenient onboard stereo headphone jack with volume control for use in USB/ iOS mode. Further, it’s still a fully functional Stratocaster model that can be plugged into any instrument amplifier. Retail price: $199.95.

NAMM Booth #300 www.fender.com

#31651 - Pro Precision MMR_Layout 1 13/09/2012 09:10 Page 1

Professional Loudspeakers

Precision Engineered by Celestion

Celestion compression drivers deliver the high frequencies in many of the world’s leading sound reinforcement systems.

Find out what Celestion compression drivers can do for you at www.celestion.com Find us on Facebook

www.celestion.com

See us at NAMM Booth 4676

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Floyd Rose 8-String Tremolo Featuring the same classic features of the Original and constructed with hardened steel, the FR-8 was first used by Schecter for their acclaimed Hellraiser C-8 FR. Now it’s available for all 8-string players. The kit includes the FR-8 tremolo bridge,

locking nut, springs and claw, pivot screws, and all necessary hardware for installation. Available in chrome, black, gold, and black nickel. Retail price: $256-$310.

NAMM Booth #4860 www.floydrose.com EVH Titanium D-Tuna The new “Ti” D-Tuna is hand machined from the highest grade of titanium. Manufactured in the USA, the Titanium DTuna is the most precision D-Tuna ever made, making for smooth action and

precision tuning. Go from E to D on the fly with a locking tremolo. The Patented D-Tuna has been standard equipment on Eddie Van Halen’s personal guitars as well as signature series locking tremoloequipped guitars since the early ’90s. Retail Price: $151.50.

NAMM Booth #300 www.dtuna.com StrapGraphics Darkside Series Guitar Straps Leading off StrapGraphics’ 2013 lineup of guitar straps, the Darkside series features a matte printed leather top with a soft suede back. This line includes three bold original designs that come in both 2.5” and 3.5” widths.

Pictured are models DK01-2SL, DK02-2SL, and DK03-2SL. NAMM Booth #1233 www.strapgraphics.com KTS Tone Resonant Titanium Upgrades KTS Musical Products has refined Titanium to a higher level of purity to create new tone-resonant guitar and bass components designed to outshine other

bridge components, creating enhanced note definition, longer sustain, more stable string vibration, and less string breakage. KTS Titanium was created to resonate better and to be a superior conductor of tone. Retail price: $38 – $195.

NAMM Booth #4860 www.apintl.com 58 MMR

See us at NAMM Booth 4131

JANUARY 2013

A Dynamic Dozen For the twelfth time in thirteen years, KAWAI has received the coveted Dealersâ&#x20AC;&#x2122; Choice Award as selected by the readers of Musical Merchandise Review.

2000 KAWAI CP200 Digital Ensemble Digital Keyboard of the Year 2001 KAWAI ES1 Digital Piano Digital Keyboard of the Year 2002 KAWAI CN270 Digital Piano Digital Home Keyboard of the Year 2003 KAWAI RX Series Grand Pianos Acoustic Piano Line of the Year 2004 KAWAI RX Series Grand Pianos Acoustic Piano Line of the Year 2005 KAWAI RX Series Grand Pianos Acoustic Piano Line of the Year 2007 KAWAI CA91 Digital Piano Digital Home Keyboard of the Year 2008 KAWAI K-3 Professional Upright Piano Acoustic Piano of the Year 2009 KAWAI K-3 Professional Upright Piano Acoustic Piano of the Year 2010 KAWAI K-3 Professional Upright Piano Acoustic Piano of the Year

CA95 with Real Wood Soundboard Speaker System

2011 KAWAI K-3 Professional Upright Piano Acoustic Piano of the Year

KAWAI CA95 Concert Artist Digital Piano

2012 Digital Home Keyboard of the Year

See us at NAMM - 2nd Floor Meeting Room 207AB

www.kawaius.com

BAND & ORCHESTRA

every player something to choose from in the Gonzalez family.

The Gonzalez Classic Reeds are ideal New Models from Gonzalez for the student, advancing player, and Reeds professional alike. A thin tip, balanced Gonzalez’s Classic line is designed for allwith a thicker design toward the heel, wind instruments, the Jazz line is for alto offers a very pure sound ideal for clasand tenor saxophone, sical and traditional playing. The Clasand the GD line is for Bb sic reeds are available for the full line of clarinet. Already known clarinets and saxophones and come in for their high qual½-sizes. ity cane and exceptional The Jazz Line for alto and tenor saxoplayability, these lines phone is also will help round out GonMulti-item_Ad_Mar11 4/1/11 12:55 PM Page 1 called Local 627 – named for the famed musician’s union that was zalez’ offerings and give

home to Charlie Parker. These reeds were designed to be played with jazz and popular music. A thicker tip and very flexible pallet allow the Gonzalez Jazz reeds to be very dynamic and versatile. The Jazz reeds are for the advancing player and professional and come in ¼-strengths to offer greater consistency.

The GD Line, for Bb clarinet, have a thicker tip and longer pallet that results in a deeper, richer sound with pronounced body in the attack. The GD reeds are designed for the advancing player and professional and come in ¼-strengths to offer greater consistency. Retail price: $34.99-$66.99 (Classic), $37.30-$47.20 ( Jazz), $47 (GD).

NAMM Booth #4600 www.gonzalezreeds.com

WE’VE BUILT OUR BUSINESS ON OUR BRANDS. SO CAN YOU.

Anthem Musical Instruments A-5000 Double French Horn The updated Anthem A-5000 double French horn features much thicker braces, a .470” bore, Kruspe design, a 12.5”

lazer-fused hand-hammered bell, yellow brass body and bell, string linkage, tapered rotors, adjustable finger hook, nickel silver outer slides, engraved valve caps, and comes standard in an SKB case.

NAMM Booth #3604 www.antheminstruments.com

Cremona

Blueridge Gitane Blueridge

J.Navarro

Gladiator

Gold Star

Cremona

Phaeton PHT FX-1100 Trumpet The FX-1100 Trumpet offers a number of outstanding exclusive innovations including three sets of interchangeable bracing machined from Bronze, Stainless Steel, and annealed Brass. Every player now has the easy option for fine tuning his instrument to suit his taste and performing requirements.

Kentucky

SAGA MUSICAL INSTRUMENTS • South San Francisco, California • www.sagamusic.com Dealer inquiries invited!

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See us at NAMM Booth 5760

JANUARY 2013

See us at NAMM Booth 5990

The new beefed-up solid brass stock one-piece heavy mouthpiece receiver adds a new dimension of control at the point of critical tone production. Rifle drilled openings in both horizontal Phaeton style braces reduces weight while adding essential response in every register. A faster large bore tapered lead pipe adds more dynamics when needed.

Reversed tuning slides and lead pipe provide for smooth, uninterrupted air flow.

Additional features include a short piston stroke design for speed, a Brush Brass finish, and a Solid Brass hex shaped weighted top/bottom caps & finger buttons.

Includes an all-wood , oversized Vintage Tan Tweed case with Burgundy velvet plus interior. Retail Price: $2,685.00.

NAMM Booth #3414 www.phaetontrumpet.com Modell Augsburg Chin Rest The new chin rest from Modell Augsburg features adjustable height and tilt for a player’s own ergonomics, offering a variety of positions without the need to buy various models of chin rests. The height of the chin rest can “grow” along with the student as young musicians continue

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their music career through adolescence and beyond.

The model is easy and secure and made from antiallergenic materials.

Made in Germany. Retail price: $45.00.

NAMM Booth #3030 www.wittner.gmbh.de Conn-Selmer Model 32 and Model 42 Saxophones Conn-Selmer and Selmer Paris collaborated for these new saxophone models.

The model 32 combines the affordability of current Selmer intermediate saxophones with the performance of a Selmer Paris professional instrument through the inclusion of a Selmer Paris custom designed and built neck and mouthpiece. This

See us at NAMM Booth 4198

saxophone will give students moving to their first “step-up” with an instrument that sounds and performs like instruments at a much higher price.

The model 42 combines the features of the model 32 with an upgraded engraving pattern drawing on the recognizable French fleur-de-lis, an upgraded Trek Bam Case, and the option of either lacquer or black lacquer finish. This saxophone also includes ribbed construction, blue steel springs, and an enhanced acoustic design that gives the low register of the instrument a more balanced intonation. Retail price: $2,499 (Model 32), $3,925 (Model 42).

NAMM Booth: #4600 www.conn-selmer.com

KEYBOARD Yamaha MX Synthesizers At the core of the MX series synthesizers are carefully selected sounds taken from the world famous Yamaha MOTIF XS, packed into a slim and sleek package (available in 49 and 61 note versions) that fit today’s mobile life style. By adding extensive audio and MIDI USB connec-

JANUARY 2013

tivity and advanced DAW and VST controller features, the MX series integrates hardware reliability with controller flexibility providing.

From realistic acoustic sounds like piano, electric piano, strings and drums to complex eight-element synth sounds, the MX has all of the Motif XS voices needed for complete music production in a wide variety of genres. Both models include a powerful eight-element engine, Yamaha’s renowned Virtual Circuit Modeling effects and 1,134 preset voices, including piano, electric piano, strings, and drums. The MX also allows on-board editing and storing of 128 user Voices and 128 user Performances. With dedicated split, layer, and rhythm pattern buttons, the MX has the ability to easily split the keyboard, layer sounds and add backing drum patterns on the fly.

The MX49 and MX61 come with USB Audio I/O capabilities. The MX series will not only playback audio from VSTs and DAWs, it has extensive controller features as well. There are advanced integration templates for use with a variety of DAWs and a Remote Template editor for setting up VST controls. When used with Cubase, an AI knob lets any parameter can be controlled by the large rotary encoder by mousing over it. MIDI and WAV files can be streamed directly from a connected USB memory device and there is an 1/8” external input for connecting external audio devices and tablets.

The MX series comes with a complete software suite that includes Cubase AI DAW recording software, the YC-3B organ VST set, Steinberg’s HALion SE VST set and a free PsiCraft Performance Editor from Vyzor. Retail price: $599.99 (MX49), $799.99 (MX61).

NAMM Booth #100MA www.yamaha.com Casio Celviano AP-250, 450, and 650 Digital Pianos The Celviano AP-250, AP-450, and AP650 offer enhanced functionality, mod-

ernized cabinetry and Casio’s proprietary sound source, AiR (Acoustic and intelligent Resonator). Containing over three times the waveform memory of the last generation, Casio’s new AiR technology redefines the Celviano digital piano experience with richer and more genuine sounds.

All three new models are housed in an elegant cabinet and come with a piano bench, music stand and pedals. Featuring an 88-note Tri-sensor Scaled Hammer Action Keyboard with simulated ebony and ivory textured keys, these models provide a natural sensatory feel for the musician while delivering the sounds and benefits of a digital piano. Both the AP450 and AP-650 have the ability to record a 44.1kHz.wav file directly to a USB

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thumb drive allowing users to easily capture rehearsals and performances.

The AP-250, will be available in black or brown for an MSRP of $1,399.99; the AP-450 will be available in black or brown for an MSRP of $1,699.99; and the AP-650 will be available in black only for an MSRP of $1,999.99.

NAMM Booth #5900 www.CasioMusicGear.com

PERCUSSION DW Aluminum Collector’s Series Snare Drums The 5.5x14” and 6.5x14” Aluminum drums feature a thin 1mm rolled shell and are “workhorse-style” snares that can be used for every musical genre. The thin shells offer a more resonant tone with more

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overtones than their thicker rolled-shell cousins. The thin aluminum shell is finished with a matte grey powder coat and has a rolled bearing edges and snare beds.

The Custom Shop drum comes standard with chrome hardware and features such as: MAG™ throw-off system with 3P™ (3 position) butt-plate, True Tone™ snare wires, True Pitch™ stainless steel tension rods, 3.0mm steel True Hoops™ and DW Heads by Remo® USA. Retail price: $661.99 (5.5x14”), $692.99 (6.5x14”).

NAMM Booth #303D www.dwdrums.com Tycoon Percussion Roundback Acrylic Cajon This cajon features a solid, transparent acrylic body with a front plate constructed of white Zebrano wood. Each cajon is handmade and tested to ensure superior sound quality. In addition to the unique and appealing look of the acrylic body, the cajon also produces a monstrous bass sound, while providing crisp snare slaps in the corner areas of the front plate. Ideal for the stage and the recording studio. Retail price: $549.00.

NAMM Booth #3570 www.tycoonpercussion.com

Remo Crown Percussion Featured in this product line are the newly designed conga and bongo drums equipped with Remo’s patented Tucked FIBERSKYN®3 drumheads with chrome radius counterhoops and hardware. Congas are available in four sizes – 10”, 11”, 11.75” and 12.50. Bongos available in 7” and 8.5” size sets. All are constructed from Toon Hardwood in a

Natural Wood finish. Along with congas and bongos, this collection includes Agogo Bells, cylinder Shaker, a 6” Triangle, Maracas, Two Tone Wood Block Scraper, a wood Guiro, Cabasa, Rattle Box, Tambourines, and Bar Chimes. Stands will also be available for conga and bongos. The Crown Percussion products will be available from Remo, Inc’s. worldwide network of full line distributors as

JANUARY 2013

well as domesticly, direct from Remo, Inc. in Valencia, California.

NAMM Booth #3440 www.remo.com Gretsch Swamp Dawg Mahogany Snare Drum The Swamp Dawg uses a deep 8” x 14” six-ply mahogany shell with eight tube lugs, 2.3mm chrome triple-flange hoops and 42-strand snare wire.

At a low tuning, the drum offers a throaty, low-fi timbre, reminiscent of historic recordings from the ’70s. More mid-

and higher tunings cause the sound to cut with saturating attack and full body.

The Gretsch Swamp Dawg has a Satin Natural finish with a 30-degree shell bearing edge. Retail price: $615.99.

NAMM Booth #3540 www.GretschDrums.com

Often Imitated, Never Duplicated!

Accept only Authentic, Certified Floyd Rose Tremolos and Parts.

To become a certified dealer call: 732-919-6200 email: info@floydrose.com

What’s new:

- Floyd Rose Titanium Tremolo, - All New 8-string Tremolo, - “Low Profile” Pro 6 & 7 string Tremolos, - Upgradable Tungsten and Brass blocks, - Certified Replacement Parts, - Floyd Rose Custom Shoppe

Floyd Rose is a Division of AP International. For more info, call 732-919-6200 or visit www.apintl.com or www.floydrose.com

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See us at NAMM Booth 4860

Latin Percussion Foot Tambourine and Brazilian Drums The new LP Foot Tambourine (MSRP: $20) is an accessory that simply slips over the player’s foot via an elastic band and is an ideal accompaniment for cajon players or guitarists. The four pairs of nickel-plated jingles are held in place by a patented jingle pinning system, and are encased in a contoured high-impact ABS plastic frame.

Meanwhile, the company has also added six new drums and accessories to its Brazilian percussion category: the Wood Timbau, Rebolo, Tan Tan, Chocalhos and Brass Cuica. The new Wood Timbau (MSRP: $400) has a 35” inverted conical shell with a lacquered natural wood finish. The timbau is top-tuning, with eight lugs, a 14” synthetic head and a non-slip rubber bottom. A drum key is included.

The LP Tan Tan is built as a solid bass sound in smaller settings, with a 27 ½” lacquered natural wood shell, a traditional hooktuning system and nonslip rubber bottom.

The 14” dual-layer synthetic naugahyde drum head is designed to reduce overtones. Adjustable strap included.

(MSRP: $349) The LP Rebolo, a smaller version of the Tan Tan, is ideal as an off-beat accompaniment to its larger cousin. Featuring an 18” lacquered natural wood shell with 14” synthetic head, the LP Rebolo (MSRP: $289) has a traditional hook-tuning system, a non-slip rubber bottom, and comes with adjustable strap.

A staple in Samba music, LP Chocalhos are jingle sticks available in two sizes.

LP Small Chocalhos (MSRP: $99) have three rows of five multi-jingles made of galvanized aluminum affixed to a lightweight aluminum frame. Large Chocalhos (MSRP: $109) are made with three rows of five dual-jingles.

The LP Brass Cuica features an 8” x 10 ½” brass shell with goatskin head and machined hardware with an innovative top-tuning design. The included playing stick provides a powerful response when rubbed with a wet cloth to generate sound within the drum. The LP Brass Cuica (MSRP: $299) comes with an adjustable shoulder strap.

NAMM Booth #5720 www.LPMusic.com JANUARY 2013

Neil Peart Clockwork Angels Collector’s Edition Six-Pack The top selling ProMark Shira Kashi™ oak drumsticks have been given the golden touch, autographed by drummer

Neil Peart and copper-ink branded with six Rush tour logos. Each brick contains six pairs of sticks and Collector’s Edition labels to satisfy any die-hard Rush fan.

Retail price $114.00. www.promark.com Dixon Ships Inventor Series EZ Cymbal Set Dixon Drums & Hardware’s new Inventor Series EZ cymbal set replaces the cymbal tilter wing nut for faster set up and tear down. This clever acces-

JANUARY 2013

sory does not require any turning – with just a push of a button, the threaded jaws are ready to grab the stem of the cymbal stand. Retail price: $10.99 (two-pack set).

NAMM Booth #4000 www.dixondrums.com Zildjian A-Line, ZBT, and ZHT Cymbals Update The Zildjian factory has made adjustments to the curvature and weights of the famous A line of cymbals that have been played by musicians for generations. The update is designed to capture the sweet spot of the A sound – resulting in enhanced crashes, rides, and hats that reflect today’s musical styles. Additionally, Zildjian is re-introducing the 19” and 20” A Zildjian Thin Crashes and 20” A Zildjian Medium Thin Crash, and introducing a new 23” A Zildjian Sweet Ride – all in response to drummers’ requests for larger, thinner models.

The 19” and 20” A Zildjian Thin Crashes and the 20” A Zildjian Medium Thin Crash offer drum-

mers larger sizes; a classic, full-bodied sound; and a broad sonic range and wash that speaks to today’s musical styles. The new 23” Medium Thin A Zildjian Sweet Ride, inspired by the best selling 21” model, offers clean stick definition for riding as well as a powerful crash component. Grammy-award winning artist, Russ Miller, will demo the A Zildjian line at the Zildjian Booth, Hall D-Booth 2940, Thursday-Saturday at 11 AM, 2 PM, and 4 PM as well as Sunday at 11 AM and 2 PM. Zildjian also announced the introduction of three new, larger size ZBT models in 2013 – the Medium Thin 17” and 19” ZBT Crashes and the Medium 22” ZBT Ride. In addition, the entire ZBT line will have a new enhanced look, with lathing on both sides of the cymbals and an updated, contemporary logo.

The new 17” ZBT Crash and 22” ZBT Ride will be featured in the ZBTX390 Box Set beginning in May 2013.

NAMM Booth #2940 www.zildjian.com

See and hear Ms. Elizabeth Pitcairn with her Red Violin Stradivarius on Saturday, January 26, 2013 at Booth# 3030.

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New Vic Firth “Extreme” Family American Classic Drum Sticks Vic Firth’s new American Classic® X8D, X55A and X55B feature longer versions of the company’s popular line of drum sticks. The American Classic® Extreme 8D ((L = 16 1/2”, Dia. = .540”) is designed for the 8D player looking for more reach and leverage. The American Classic® Extreme

55A (L = 16 1/2”, Dia. = .580”) is an extended version of the popular 5A / 5B hybrid, the 55A. The American Classic® Extreme 55B (L = 16 1/2”, Dia. = .610”) is a 5B with increased shaft thickness and length. All three models are crafted from select hickory for a pronounced sound and long lasting durability. Guaranteed straight, pitchpaired and weight matched. Retail price: $14.50.

NAMM Booth# 3040 www.vicfirth.com

© bruce langton

Get the Most from Your Tenor Sax

Make the music your own with RG by Otto link. Want to create soft and mellow sound, or maybe you want bright and edgy? RG’s uniquely designed parabolic chamber offers it all. Available in a choice of tip openings and three finishes: hard rubber, satin stainlesssteel, or special order in gold plating. The RG by Otto Link, another jj Babbitt exclusive.

jjbabbitt.com Mouthpieces for all clarinets and saxophones

RGbyOtto.indd 1

Sher Music’s Line Games Line Games is an organized series of practical studies for the development of single-note guitar technique and jazz vocabulary simultaneously. Many examples are transcribed from the recorded solos of great jazz guitarists (Wes Montgomery, Pat Martino, Joe Pass, etc.) and then the book gives users the tools to develop complete fluency in creating similar lines of their own.

Topics include basic six-note scales commonly used by jazz greats, howto instruction on chromatic notes to make playing “inside” chord changes sound more interesting, triad pairs for modern-sounding lines used by greats from Coltrane on, exercises in chord extensions from a few simple arpeggios, thematic development, fingerings, and more. Retail price: $30.00.

NAMM Booth #4618 www.shermusic.com

Beyond Boundaries from Kendor Music This approach to extended range is designed to take the trombonist to new levels. Dave Steinmeyer, famous for his high range playing, and Alan Raph, famous for his lowrange playing, have discovered that everything is attainable when approached with an open mind and a willingness to do the work involved. This book includes step-bystep approaches to the development and extension of many trombone techniques. The enclosed CD both illustrates and enhances many of these techniques. Retail price: $24.95. www.kendormusic.com

Visit jjbabbitt.com 70 MMR

PRINT

See us at NAMM Booth 4322

The Rachel Barton Pine Edition of Wohlfahrt’s Foundation Studies for Violin, Volume 2 from Carl Fischer Wohlfahrt’s Foundation Studies for Violin, Volume 2: 42 Studies (from Opp. 45 and 74) JANUARY 2013

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is a second volume edition of the seminal Wohlfahrt violin method, which has been updated and edited by internationally acclaimed violinist Rachel Barton Pine. The collection contains newly engraved modernized fingerings, bowings and dynamics by Pine, while remaining faithful to the original, and maintaining the same pedagogical sequence as Aiqouni’s classic edition. Also included in the second edition is a DVD of Pine playing all 42 etudes with two camera views so students may see either the bow or the left hand technique along with MP3 audio tracks.

Wohlfahrt’s Foundation Studies for Violin, Volume 2: 42 Studies (from Opp. 45 and 74) is for intermediate to advanced players.

Franz Wohlfahrt lived from 1833 to 1884 in Leipzig, Germany. He was the son of a noted piano teacher and became a leading violin teacher of the period.

First published during the 19th Century, the Wohlfahrt Etudes have helped develop the technical foundation of musicians

for more than a century. The Wohlfahrt Studies introduce a wide variety of rhythmic, bowing, and fingering patterns and focus on various bow techniques such as staccato and spiccato.

This is Pine’s third collaboration with Carl Fischer. In September, 2009, Carl Fischer published The Rachel Barton Pine Collection of original compositions, arrangements, cadenzas and editions penned or arranged by Pine, which earned her the distinction of being the only living artist and first woman to join great musicians like Fritz Kreisler and Jascha Heifetz in Carl Fischer’s Masters Collection series. In October 2011, Carl Fischer released Wohlfahrt Foundation Studies for the Violin, Book One, edited by Rachel. Retail price: $16.95. www.carlfischer.com Jan Krzywicki’s Five Lyrics for Flute and Piano from Theodore Presser Jan Krzywicki uses haiku-like poems by W. S. Merwin and authentic haiku by the great Japanese poet Basho to create five movements descriptive of a bird(s) in nature at a particular time of day, the entire

succession creating a dawn-to-moonlight cycle. While not directly quoting a given bird’s song, hints can be heard throughout Five Lyrics. Master flutist Jeffrey Khaner, who premiered the work in Philadelphia, has recorded it on the all-Krzywicki Alchemy CD (Albany Records). For advanced performers. Dur.: 17’. Retail price: $17.95. www.presser.com

Megahits of 2012 Piano Songbooks from Alfred The Megahits of 2012 piano songbooks include a variety of arrangements of this year’s pop, rock, and country song favorites. With editions for beginning and experienced pianists, players of any

PLAY LONGER PLAY LOUDER PLAY HARDER

www.bourns.com/proaudio 72 MMR

See us at NAMM Booth 5696

See us at NAMM Booth 1218

JANUARY 2013

level have the opportunity to learn their favorite songs from some of this year’s top artists. Arrangements of songs like “Boyfriend” ( Justin Bieber), “Glad You Came” (The Wanted), “Payphone” (Maroon 5), “Some Nights” (fun.), and many more are included in each songbook. For more experienced players, the Piano/ Vocal/Guitar edition includes piano arrangements with complete lyrics and basic fingering grids for optional guitar accompaniment. The collection is made up of hit songs like “Home” (Phillip Phillips), “Good Time” (Owl City and Carly Rae Jepsen), and “Wide Awake (Katy Perry),” along with memorable songs from blockbuster movies and TV shows.

As part of Alfred’s ongoing commitment to improving the environment, these songbooks are printed on 100 percent recycled paper. Retail price: $14.99.

NAMM Booth #4822 www.alfred.com

of Nashville’s music scene: from tips to performing “live” to understanding music publishing terms that every musician should know. Sullivan explains the best way to approach an open mic or writer’s night, and maps out the most musicianfriendly neighborhoods. He also looks at Nashville’s hundred years of music history, important to know when speaking with music publishers and executives alike. Retail price: $19.99.

NAMM Booth #4618 nashville.halleonardbooks.com

Buzz to Brilliance from Oxford Press Buzz to Brilliance is designed as a useful companion for the beginning and intermediate trumpet student. International orchestral musician Adrian Grifin leads the student along the full journey, from the moment they first open their trumpet case to years later as they prepare for college-level auditions.

Built to pair easily with any beginning method book, Buzz to Brilliance is packed with important information on basic

Making the Scene: Nashville - How to Live, Network, and Succeed in Music City from Hal Leonard Aspiring singer-songwriters, country music fans, and musicians of all stripes inspired by ABC’s Nashville to move to country music’s hometown will find a wealth of invaluable information about what it will take to make their mark in Making the Scene: Nashville - How to Live, Network, and Succeed in Music City by Liam Sullivan. The book serves as a comprehensive guide for musicians and artists looking to move to and establish themselves in the city. Making the Scene: Nashville is filled with interviews with music industry professionals, who provide insight into how the music scene in Nashville works and what the best plan of attack is for hitting the big time. There are also uplifting and heartwarming interviews with singer-songwriters from around the country who have made the move and embrace Nashville as their new musical home. Sullivan lays out a step-by-step approach to figuring out not only how to get gigs, but also understanding how the music business in Nashville works. With the help of interviews with a host of Music Row professionals, Making the Scene: Nashville covers every facet JANUARY 2013

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to more advanced technique, and practical tips for buying a new trumpet, selecting a mouthpiece, creating a practice schedule, adjusting to braces, participating in the school marching band, and more. Chapters on practice skills, sight-reading, and performing are must-reads for the developing musician. The book offers an all-inclusive set of scales and technique-

building exercises that address breathing, high range, pedal tones, lip slurs, accuracy, and articulation. Drawings, diagrams, and photos invite the student into each lesson and make advanced concepts easy to understand. Retail price: $27.95 www.oup.com

CASES & BAGS ProRockGear ABS Cases The ProRockGear ABS Series of instrument and rack cases are constructed of

www.tjflutes.com

GET kiDS ExCiTED AbOuT MuSiC! •Student Flutes •Step-Up & Pro Flutes •Alto & Bass Flutes 74 MMR

heavy duty molded thermoplastic and sturdy aluminum valence for superior protection from the elements of gigging. Rack cases feature rugged butterfly latches, industry-standard rails for mounting, included hardware, and are designed to be stackable with other PRG cases. Comes in 2U, 3U, 4U, 6U, 8U, and 10U. Instrument cases feature qual-

ity latches and hinges, molded handles, ultra-plush velveteen lining, and plenty of storage space inside. They come in a variety of styles for stringed instruments including guitars, bass, mandolins, and much more. Retail price: $72.95 $302.95.

NAMM Booth #4860 www.apintl.com

Our award winning flutes are designed for success right from the start.

Contact us to join the Trevor James dealer network and see how the right flute DOES make the difference.

877-88-fluTE info@tjflutes.com

Reunion Blues Renegade Series Gig Bags These waxed leather gig bags have an eye-catching look and an efficient design that delivers classic Reunion Blues quality and luxury at a new accessible price.

The bags unite genuine leather, exceptional craftsmanship, and the legendary durability of Reunion Blues. The Renegade Series combines a precise fit, rugged construction, and the convenient features every musician needs in an expanding range of models for fretted, percussion, and brass instruments. All Renegade bags are lightweight, contoured, balanced, and uniquely designed to ensure secure and comfortable transport. Each Renegade gig bag offers a variety of carrying options and adjustable straps, as well as spacious and easily accessed pockets for every accessory need. With strategically JANUARY 2013

layered high-density padding for optimal shock-resistance, double stitching, heavy binding and double riveting, encased in quality leathers and rugged fabrics. Retail price: $159.95 (Stick bag), $249.95 (Single trumpet), $349.95 (Triple trumpet), $399.95 (Electric guitar, cymbal bag), $499.95 (Bass guitar, Classical guitar, acoustic/dreadnaught guitar).

NAMM Booth #5968 www.reunionblues.com Kangaroo Cases Cymbal Vault The Kangaroo Cymbal Vault was designed in collaboration with touring drummers. It features a ¼” birch and ABS laminate construction along with recessed latches, a spring loaded handle and foam lined interior to offer a rugged, durable and comfortable solution for the transport of the drummer’s most important tools. Retail price: $377.

NAMM Booth #4834 www.kangaroocases.com

LIGHT & SOUND BASSMAXX XSP218 ‘MAXX-ill’ Subwoofer The 6,800 Watt XSP218 “MAXX-ill” subwoofer is designed to deliver an unprecedented combination of depth, fidelity, impact, and value. With 6800W of amplification on board, the MAXX-ill has the dynamic power headroom necessary to reproduce live kickdrums. The massive power amplification is matched with massive power-handling drivers and the cabinet is optimized to take full advantage of the capabilities of the drivers and amplifiers.

The result is very high SPL bass without concerns about overdriven or blown loudspeakers regardless of the musical genre. That also translates into smaller systems doing bigger shows, with significantly lower transport and labor costs down the road.

The XSP218 sustains its output longterm and is difficult to blow thanks to extremely rugged, very high power-handling, long- excursion drivers, carefully optimized cabinet and port design, and an effective but transparent protection system that essentially prevents thermal overload of the voice coils and minimizes long-term thermal compression. The MAXX-ill XSP218 includes dual bridged 3400W amplifier modules, for a total of 6800W of power, with on-board fixed-latency digital signal processing. The processor is used to provide crossover and limiter functions and the standard settings are compatible with all BASSMAXX products. Four presets are stored in the DSP and can be selected from the amplifier panel on the rear of the speaker. A level control is also provided, allowing gain adjustment from “off” to +12dB. The amplifier module has an autosensing universal power supply and power factor correction, allowing it to run on electrical supplies from 85V to 270V. Power input is via Neutrik Powercon and signal input is via XLR. Pass-through connectors for both power and signal are provided.

Retail price: $6,429.00. www.bassmaxx.com

Tilting a grand piano has never been easier using the new Moondog Grand Piano Tilter.

If you’ve ever needed to tilt a grand piano from or to a skidboard by yourself, the Moondog Grand Piano Tilter is the tool for you!

To view a demonstrational video of the tilter visit our website: www.moondogmfg.com For more information including pricing contact eric@moondogmfg.com

Moondog Manufacturing

425-252-0757 2915 Pine Street • Everett, WA 98201 www.moondogmfg.com

76 MMR

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VocoPro UHF-18 DIAMOND The UHF-18 DIAMOND is built on VocoPro’s wireless technology, taking their tough, handheld microphones and giving them a colorful crystal make-over. The

It don’t mean a thing if it ain’t got that spring.

PARTS NOW AVAILABLE FOR LATE MODEL BUNDY INSTRUMENTS system can be used both as a stand-alone unit or as an add-on module an all-inone systems. The microphones are power efficient and can run for hours on a pair of AA batteries. There are eight color options available. Retail price: $179.

NAMM Booth #5876 www.vocopro.com American DJ Mega TRI64 Profile The new Mega TRI64 Profile from American DJ is a full-size Par 64 fixture that offers advanced RGB color-mixing, energy-efficiency, and a compact lowprofile design. Equipped with 12 x 3-watt Tri-Color LEDs (red, green, blue), this par is ideal for uplighting, wall-washing, and truss toning, thanks to a couple of American DJ exclusive features.

The first of these is the Mega TRI64 Profile’s unique low-profile sit-flat design.

Not only is this par extremely compact, it features a new, more intelligent layout with its power and DMX connectors positioned on the side, rather than the rear, allowing it to sit directly on the ground without a bracket. The ADJ-exclusive design also lets users place the fixture directly inside stage trussing without a bracket, for convenient, high-impact truss toning.

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MMR 77

The second exclusive feature is ADJ’s Tri-Color LED Technology, which combines three different-colored LEDs (RGB) into each lamp source. This 3-in1 LED design provides smoother color mixing and eliminates the RGB shadows often produced by single-color LEDs. The Mega TRI64 Profile offers five different operational modes, both DMX and manual, to accommodate a wide range of user needs, including: Auto Mode, Sound Active Mode, Stand-Alone Mode, Master-Slave Mode, and DMX512 Mode. When in one of the manual

modes, the Mega TRI64 Profile will run to its high-energy built-in programs. If used with a DMX controller, there are 7 DMX channel modes to choose from (1, 2, 3, 4, 5, 6or 7-channel) for a variety of programming options. A 4-button DMX LED display on the rear of the unit makes it easy to scroll through DMX settings. Users can also have the convenience of going wireless by using American DJ’s ADJ LED RC wireless remote (sold separately) to control the Mega TRI64 Profile from distances up to 30 ft./10M. Extremely compact, the

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78 MMR

See us at NAMM Booth 3000

Mega TRI64 Profile’s low-profile case measures 10.5”L x 10.25”W x 4.5”H/ 261 x 260 x 110 mm, and weighs 5 lbs/ 2.1 kg. Retail price: $349.95.

NAMM Booth #5774 www.americandj.com Soundmatters foxL aptXWireless Speaker Based on the acclaimed foxLv2 and offered at the same price, Soundmatters’ foxLv2 aptX takes mobile music to a new level with CSR® aptX’s advanced streamed Bluetooth technology. The speakers offer wireless CD-quality music and improved sound/picture sync for movies and gaming available with aptX-equipped devices

(like the latest Samsung smartphones/tablets and Apple computers). foxLv2 aptX is a portable speaker with a range of unique sound features, including foxL’s patented“Twoofers,” “BassBattery,” and other technologies that provide tablets, smartphones and other devices with the superior sound quality. The speakers are 5.6” wide x 2.2” high x 1.4” deep, and pack up to 12 hours (or more) of rechargeable battery-time. It features a full range of audio output, from 80Hz – 20kHz with real bass for Bluetooth music streaming in a tiny package that fits with your portable lifestyle. Retail price: $199. www.soundmatters.com Holophone Super C Series Microphone Holophone’s new Super C handheld supercardioid condenser is the first in a new line of customizable performance mics created by Holophone. Combining ruggedness and low handling noise with unprecedented ergonomic comfort, the Super C features the same proprietary capsule technology employed in Holophone’s acclaimed surround microphones, including the award-winning H2-PRO, the go-to mic for the world’s most prominent productions in BroadJANUARY 2013

cast, Concert Sound, Film, and Music Recording. The mics offer a design that allows the user to quickly customize the mic’s appearance on the fly. Each microphone’s casing, windscreen, and grille can be instantly changed to any of a wide range of custom colors. Hand assembled in Canada, the Super C includes a custom carrying case, microphone clip, and other accessories. Retail price: $499.

NAMM Booth #5398, #5499 www.holophone.com Millennia HV-37 Based on Millennia’s award winning HV-3 preamp circuit, the Millennia HV37 is a pair of the critically acclaimed 500 series HV-35 preamp cards housed in a rugged 16 gage steel, single rackM NAM H O BO T 3604

“From fall dating terms to Freedom Pricing and Protected Territories, Anthem has covered all of the important bases... ...I’m making good margins on school bids too!.”

80 MMR

See us at NAMM Booth 3534

space package with an onboard universal power supply. The panel front has an instrument input jack, DC coupled ribbon mic switch with 10dB gain boost setting, 80 Hz roll off filter, 48V phantom switch, 15 dB Pad, Polarity flip, signal present and overload LEDs, and a continuously variable gain control. The rear panel has XLR mic ins and XLR balanced line outs along with a standard IEC power connector. It can be powered directly by mains voltages between 100V and 240V. Retail price: $1,600. www.mil-media.com Aphex Expands 500 Series with New Modules The Aphex® 500 Series now includes six models: J PRE 500 Mic Pre; EQF 500 Parametric Equalizer; DUAL RPA 500 Mic Pre; A PRE 500 Mic Pre; the COMP 500 Optical Compressor; and the acclaimed, previously unveiled EX•BB 500 Aural Exciter/Big Bottom module.

The J PRE 500 mic pre ($749) is inspired by the flagship Aphex 178 8 A remote controlled preamp. They both have the same Jensen JT11K8 nickel input Transformer and Aphex patented Mic Limiter technology. Designed to provide

no-compromise audio quality in the convenient 500 series format, the J PRE 500 also features a Jensen JT-11DL nickel output-balancing transformer.

The EQF 500 reissue ($629) is a modern take on the classic Aphex EQF-2 500 series three-band equalizer, originally introduced in the 1980s. With a Jensen output balancing transformer and 25Hz to 20kHz operation, the EQF 500 is extremely versatile and will make any program material shine while being punchy and quiet.

The DUAL RPA 500 mic pre ($999) is a two-channel solid state/tube hybrid preamp. The solid-state front end provides a fast transient response while the tube back end provides warmth and punch. The DUAL RPA 500 also has the Aphex patented Mic Limiter technology for “no second take” recording. The A PRE 500 mic pre ($629) is inspired by the Aphex 188 eight-channel preamp.

They both use a custom designed Aphex input Transformer. Like the 188, the A PRE 500 also features a Jensen JT-11DL nickel output balancing transformer.

The new COMP 500 module ($629) is an optical compressor. It features an electronically balanced input and uses a Jensen JT-11DL nickel output balancing transformer. The optocoupler was specified to be as fast as possible and is produced exclusively for Aphex. The OC-500 features stereo linking, and provides all the transparency of an optical compressor with the flexibility to get aggressive compression when needed.

NAMM Booth #6940 www.aphex.com Blizzard Lighting Torrent F3 The latest addition to Blizzard’s Torrent™ series of LED powered highbrightness moving heads is the Torrent F3.

Equipped with a 50-watt US-Made Luminus™ CST-90 LED light source, the Torrent F3 is designed based on feature requests received directly from their mobile DJ, club install, and small-to-midsize production users.

The Torrent F3 features a rotating gobo wheel with seven brand new rotatJANUARY 2013

ing, interchangeable gobos plus open, and a static gobo wheel with eight gobos plus open. Seven richly saturated dichroic colors and a three-facet rotating prism are also fitted as standard. The included DMX remote focus also enables popular “Gobo Morph” effects and unique aerial effects while ensuring razor-sharp pattern projection.

The Torrent F3’s 50-Watt Luminus CST-90 LED and high-performance optics provide a remarkably flat, even field of light output across the entire image.

Plus, with luminous intensity of 7,250 Lux at 2 Meters with standard 15 degree optics, the Torrent F3’s output compares favorably with other 75-watt-class LED fixtures. Retail price: $1,399.99.

NAMM Booth #5700 www.blizzardlighting.com

DIGITAL Apogee Electronics Quartet Audio Interface Quartet connects to any Mac via USB 2.0 high-speed for extremely low-latency and stellar performance. From MacBook Air to Mac Pro, Quartet easily connects at high-speeds no matter the machine or sample rate; 44.1-192kHz. Quartet’s four combination inputs offer microphone, instrument and line input with an exceptional gain range of up to 75 dB, leaving plenty of headroom for demanding microphones and sound sources. For additional channels, Quartet’s eight digital inputs

create the option of connecting an external interface, like the Apogee Ensemble.

Quartet’s six balanced outputs deliver options for the video producer to mix in surround, the live performer to send multiple mixes to monitors and frontof-house and the mixer to send a mix to outboard compressors and EQs. Using Apogee’s Maestro software, the outputs will also split into three stereo pairs for connecting three speaker sets for auditioning mixes across various types of studio monitors.

A first for an Apogee audio interface, Quartet includes a USB MIDI connecJANUARY 2013

tion for connecting a keyboard, synth or DJ controller. This feature consolidates all gear connections away from the Mac, making Quartet the control center for any studio. Retail price: $1,295.

NAMM Booth #6500 www.apogeedigital.com Peavey ReValver Amp Bundled with Addictive Drums Peavey Electronics and XLN Audio have partnered to bundle a custom version of Peavey ReValver™ professional amplifier modeling software with XLN Audio’s

world-class Addictive Drums™ drum sample library.

The ReValver HPse plug-in is an introductory version of Peavey’s award-winning ReValver software that includes two of its most popular amp models – the ValveKing® and 3120™ – along with six stompbox models, two effects models,

Meeting the Needs of Students for More Than 30 Years ...

Our Best-Selling SV-175 Cremona Violin!

Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 30 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders.

Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has recently been upgraded to include the J.LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Cremona SV-175 Violin Outfit: •All-solid carved, graduated construction •Seven sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •Well-balanced J.LaSalle LB-13 bow with ebony frog

249

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Suggested Retail

SV-175

See us at NAMM Booth 5760

[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.

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a convolution-based cabinet simulator, and useful tools such as a tuner and level monitor. Retail price: $99.

NAMM Booth #201 www.peavey.com

ACCESSORIES On-Stage Stands GS6000 Mighty UKE Stand The GS6000 Mighty UKE Stand is designed with the increasingly popular ukulele in mind, but it is also an ideal fit for other small instruments such as man-

dolins, fiddles, violins, dulcimers, and autoharps. Full size stands are simply too large for many folk and travel instruments, and their weight often exceeds that of the instrument themselves. The proven A-Frame design of the lightweight Mighty UKE ensures stability while the entire stand folds up, making it compact and supremely portable. At only 8.5” x 3.5” when folded, the GS6000B easily fits into backpacks and gig bags, and weighing only .25lbs, it

preserves the unique portability of the small instruments that it holds.

The yoke depth adjusts from 2.5” to 3.5” to accommodate various instruments, and the maximum base spread is 5.25” in width. Protective rubber at all the contact points protects instrument finishes and provides a slip-free cradle. Non-slip rubber pads are also added to the bottom of the feet for extra stability. Retail price: $29.99.

NAMM Booth #5940 www.onstagestands.com

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Get Involved with PMC and Create More Customers in the Percussion Industry ATTENTION MANUFACTURERS, DISTRIBUTORS, AND RETAILERS: the PMC is a non-profit organization providing marketing and advertising campaigns, programs and activities that bring increased public awareness to drumming. These activities and programs are focused on creating growth by promoting drumming to new players and bringing new customers into your stores. Make a difference in your local community, get involved with PMC today!

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Supplier Scene Gibraltar Partners with Dunnet Drums in Custom Drum Accessories Market Gibraltar recently announced its continued partnership with drum maker Dunnett to offer professional-level custom drum parts for players looking to accentuate the look of their drums with distinct, durable hardware.

Expanding on its line of snare drum throw-offs, Gibraltar and Dunnett now offer options such as drum hoops, drum keys, and floor tom legs that allow drummers to apply unique appointments to their drum set.

“Gibraltar offers a myriad of options for drummers looking for premium drum add-ons and accessories,” said Ken Fredenberg, Director of Product for Gibraltar. “Our partnership with Dunnett has created a robust offering of high-end aftermarket custom drum parts.”

84 MMR

AP International Joins ProActive e-Commerce Network AP International, distributors of Floyd Rose, KTS Titanium, Brubaker Basses, ProRockGear Accessories, Kahuna Uku-

powered by Cutting-Edge Solutions.

Dealers can now get a new website preloaded with all authorized products from the aforementioned brands. Dealers may fill orders from their own stock or, with a click of the mouse, upload the order to AP International for drop-shipping.

Products available include Floyd Rose tremolo systems and upgradable parts, KTS Titanium guitar parts, Brubaker basses, ProRockGear accessories, and Kahuna ukuleles, and Nobels effects pedals. shop.apintl.com

leles, R&B Special Guitars, Nobels Pedals, and Schaller have now joined ProActive Website’s e-Commerce network

JodyJazz Wins 2012 TAG Excalibur Award Mouthpiece manufacturer JodyJazz Inc. has been named as the Winner of the 2012 TAG Excalibur Award in the small business category. The TAG Excalibur Awards are presented annually by the Technology Association of Georgia (TAG), the state’s leading association

New additions to the Gibraltar and Dunnett partnership include four heritage-style snare throw-offs, a new drumhoop clamp, an ergonomic drum key, and replacement floor tom legs. Each will be available through Authorized Gibraltar Retailers. www.gibraltarhardware.com

See us at NAMM Booth 3309

JANUARY 2013

dedicated to the promotion and economic advancement of Georgia’s technology industry, in collaboration with the Business and Technology Alliance of TAG (B&TA).

The award acknowledged JodyJazz Inc.’s visionary adoption of new technology to expand their in-house manufacturing, allowing them to both increase quality and production capacity and also to facilitate the more effective design and prototyping of new models.

TAG’s 2012 Excalibur Awards recognize the Georgia companies and organizations demonstrating the best use of thirdparty technology to overcome challenges and improve processes in business and education. www.jodyjazz.com Anthem Musical Instruments Announces New Case Strategy Anthem Musical Instruments recently redesigned their exclusive line of ABS instrument cases, partnering with MTS to make an ABS case for Anthem’s A-2000 flute. All Anthem flute cases are now made in the USA and feature injection-molded ABS plastic,

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Dealer Catalog: hallflutes.com/dealer.pdf sales@hallflutes.com 1-360-273-6216 See us at NAMM Booth 3534

JANUARY 2013

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Supplier Scene a beautiful plush interior, sturdy latches, and a plastic handle.

Anthem’s trumpet, alto sax, and tenor sax cases have been improved to feature thicker 5mm ABS plastic, rubber feet, stackable ridges, sturdy plastic handles and latches, tabbed bails to prevent accidental openings, and extra large valances for en-

hanced durability. Anthem continues to partner with SKB to manufacture cases for Anthem’s background instruments, including Anthem’s baritone saxophone, french horn, tubas, and Euphoniums.

“Our new case strategy provides a huge benefit to Anthem customers and will protect school instruments for years to come,” stated Brent Beech, Anthem’s director of

quality. “Feedback from band directors has been overwhelmingly positive.” www.anthemmusic.com Phantom Regiment Plays Pearl/Adams Pearl/Adams and the Phantom Regiment Drum and Bugle Corps recently announced the start of a new partnership commencing with the 2013 Drum Corps International (DCI) season. The Corps has twice been named DCI World Champions and are perrenial DCI Finalists. Phantom Regiment’s impressive Percussion Section, matched with their all-time famous Brass and Color Guard presence has made them one of the strongest and most popular Drum Corps in modern times.

Beginning with their audition camps for the 2013 Membership, the Phantom Regiment will rely on Pearl/Adams for all of their Battery Percussion, Hardware, World Percussion, and Concert Percussion needs. “Pearl/Adams is incredibly

proud to be partnered with the Phantom Regiment organization,” shares Dan Twiford, Marching Percussion Marketing Manager for Pearl, “Pearl/Adams products will perfectly compliment what they do as an organization – top quality competitive performances and great educational programs for today’s and tomorrow’s performers.” www.pearldrum.com and www.regiment.org Fender Custom Shop Releases Limited Edition Sheryl Crow Signature Model to Support Breast Cancer Awareness Fender recently honored singer-songwriter and breast cancer survivor Sheryl

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www.bourns.com/proaudio 86 MMR

See us at NAMM Booth 5696

267-626-6123

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See us at NAMM Booth 6288

JANUARY 2013

Crow with the Limited Edition Sheryl Crow 1959 Custom Telecaster.

The model is based on the guitar given to Crow in 1994 by a fan whose mother had passed away after a battle with breast cancer.

“I have a very strong affinity for this guitar,” said Crow. “This has just been a guitar I’ve loved forever. It feels good, it feels right, and has had lots of loving fingers on it.”

The instrument was brought to the Fender Custom Shop in 2011 and was recreated in meticulous detail. The original 1959 Custom Tele was safely stored, and Crow has used the replica ever since.

Only 60 Limited Edition Sheryl Crow 1959 Custom Telecasters have been made, with one signed by Crow and donated to the National Breast Cancer Foundation in observance of National Breast Cancer Awareness Month. The model includes a limited edition case, a certificate of authenticity, Sheryl Crow concert memorabilia, and a certificate depicting the story signed by Crow. www.fendercustomshop.com

cation, employee recognition, education, diversity, and retention. Other winners include Verizon Wireless and Ask.com. www.shure.com Hohner Launches ‘Simply Music’ Certified Accordion Teachers Program Hohner recently announced the launch of the Simply Music/ Hohner Certified Teachers Program. Simply Music/ Hohner’s new curriculum is a breakthrough in music education for anyone wanting to either teach or learn how to play the accordion. Students who study the accordion with Hohner Certified teachers will learn to play great-sounding contemporary, classical, accompaniment, and blues pieces immediately, starting from their very first lessons.

Hohner will make entry-level accordions accessible at reasonable prices for all instructors who participate in the Simply Music/ Hohner certification process. www.simplymusicaccordion.com D’Addario Unveils New Logo After more than four decades, D’Addario is retiring its oval logo in favor of a new.

A new logo, mark, and look, which are making their national debut at Winter NAMM 2013, are designed to clearly communicate the company’s legacy of innovation and dedication to its customers.

“We want our brand to represent who we are and what we stand for,” says CEO Jim D’Addario. “We are musicians, innovators, performers, people with creativity and spirit, and we want our customers to feel the same sense of pride in our brand as we do.”

The new logo – which is a bold and contemporary evolution of the original – signifies the company’s commitment to remaining modern, technologically advanced, and forever innovating. A new

Shure Recognized on NABR’s ‘Best and Brightest’ Shure was recently awarded the distinction of being named one of the country’s 2012 Best and Brightest Companies to Work For by the National Association for Business Resources (NABR) for the second year in a row. The award recognizes companies in the United States that are dedicated to providing a business environment that enriches the lives of Associates as well as their surrounding communities.

Evaluated by an independent research firm, Shure was selected because of its continued dedication to high quality human resources practices and employee enrichment programs. Additional criteria for the award included community initiatives, work-life balance, communiJANUARY 2013

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Supplier Scene America’s Premier Guitar & Bass Parts Supplier

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See us at NAMM Booth 5882

mark – an iconic and stylized letter “D” with six strings that begin separately and end in unity – directly reflects the company’s devotion to its values via its family of brands: Planet Waves, Evans, Pro-Mark, PureSound and Rico. Before being invited into the D’Addario fold, each of these companies exhibited a strong commitment to innovation. For example, before Evans joined D’Addario it invented the synthetic drumhead, the two-ply drumhead and many other important drumhead “firsts” that forever changed the industry. Rico, which was founded by a group of creative clarinetists, developed innovative reedmaking machines that instantly improved the quality of reeds available to American musicians. United under D’Addario, these brands are supported and encouraged to continue innovating and producing the best possible products for musicians. www.daddario.com Samick to Revitalize the Silvertone Guitar Brand in 2013 Samick Music Corporation, Inc. (SMC), one of the largest global manufacturing

and distribution companies of both fretted instruments and pianos, recently announced that the historic Silvertone guitar brand will receive an exciting update to the entire line in 2013 designed to take guitar players back to their origins of playing.

A broad range of musicians, from session players to rock stars, got their start on Silvertone guitars and Samick intends to give musicians a true reconnection to their roots with this all-new line of vintage-style guitars.

“Samick is pleased to bring back the iconic Silvertone brand of guitars,” stated Robert E. Lee, Vice President of MI Division. “We know how emotionally connected many professionals and hobbyists are to this brand, because for many it was their “first” guitar. We’re very excited to stir those emotions once again.”

Samick is holding a giveaway of a Silvertone 1478 model guitar at NAMM booth# 5667. Drawing details and further information about the revamped 2013 Silvertone line can be found at Samick’s booth on the main floor. www.smcmusic.com

Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com 88 MMR

JANUARY 2013

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Seeking: Certified Band/Orchestra Repair Techs, Print Music Manager, Store Managers, Company-Wide Lesson Coordinator, and Sales Associates in the following departments: Guitars, Pro Audio, Drums and Percussion, and Band/Orchestra.

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Looking for friendly, customer service oriented, self-motivated, proven closers with good listening skills and 2+ years experience.

Availability for flexible scheduling a must. Bi-lingual a plus.

We feature: Competitive non-commission based pay, medical/ dental coverage, 401(k) plan, vacation/holiday/sick time, and room for advancement.

Complete application online at: www.kenstantonmusic.com By mail:

Via email:

Ken Stanton Music Attn: Scott Cameron, General Manager 119 Cobb Parkway North, Suite A Marietta, GA 30062 scottc@kenstanton.com

Visit the Classifieds on the Web: www.mmrmagazine.com JANUARY MMR2013 89

Business Opportunities

NAMM Booth #3501

For Sale

For Sale 50 year old successful, multifaceted music organization with profitable markets in teaching piano and all popular instruments.

Instrument sales, instrument repair, sheet music. Located in affluent area of Long Island, New York.

Call Gerry Williams 631-673-3544

New! Selling warm Florida Retail Music Store 9 teaching studios, 25 year rep, great lines, $500k inventory, buy/partner $200,000+-, turnkey!

Bruce 321-725-3047

FOR SALE Classic Hammond B-3 (Serial #A32004) with reverb, pedals, bench and 122R Leslie purchased new 1970.

Beautiful light American walnut/red oak like-new finish. Trek 2 with pluck base and SSP-3 Aux Amplifier with dual control box installed 1989.

Excellent Condition: $8,500 or Best Reasonable Offer.

Credit given for travel to Denville, NJ: 973-328-8865 or bigowb@optonline.net

www.mmrmagazine.com 90 MMR

JANUARY 2013

Business Opportunities

Help Wanted

Guitar Shows ORANGE COUNTY WORLD GUITAR SHOW 2013 on NAMM Weekend in Costa Mesa Orange County Fair & Event Center January 26, 10-5 * January 27, 10-4 I-55 South & Arlington Avenue Just minutes away down Harbor Boulevard from the Anaheim Convention Ctr. NAMM Show.

This is a vintage and new product show featuring thousands of new, used, old and rare guitars, amps.

Meet builders, manufacturers, dealers, collectors.

Instruction

Merchandise

Fly to NAMM with your favorite vintage piece and get top dollar at our great show.

Take a break from your NAMM schedule and hop over to the West Coastâ&#x20AC;&#x2122;s largest consumer guitar event! *This 180th Amigos show is not affiliated with NAMM

www.calshows.tv

www.mmrmagazine.com JANUARY 2013

For Classified Sales Call Steven 800-964-5150 ext. 34

shemingway@symphonypublishing.com MMR 91

Business Opportunities

Merchandise

RSBerkeley.com | 1.800.974.3909 info@rsberkeley.com

CERTIFIED PRE-OWNED PIANOS

YAMAHA–KAWAI

Liberty Adjustable Clarinet Barrel Precision manufactured from aerospace grade materials, the Liberty Barrel allows you to be in tune under any playing conditions.

No more pulling at the joints or clumsy rings. Will save you time, money and frustration.

Adjustable in length from approximately 59mm to 69mm.

Band Director’s Top Pick

Japanese High Quality

GUARANTEED You get what you pay for!

1-800-782-2694

North American Music 11 Holt Drive Stony Point, NY 10980 Fax: (845) 429-6920

92 MMR

FINANCING AVAILABLE

equatone@earthlink.net

www.mmrmagazine.com JANUARY 2013

Help Wanted

Merchandise ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM

UniTec “Road Tuff”

NO –HUMP SOUSAPHONE CASES EZ Roll and Stack Design Indestructible Inter-Lok Construction Also Available in ATA Style The Best Value in the Industry

1.800.782.3296

Hunter Music Instrument Inc adds in an accordion line.

From button accordion to Piano accordion, from Kid’s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.

www.mmrmagazine.com JANUARY 2013

718-706-0828 www.huntermusical.com MMR 93

Merchandise

Repair Tools

PIANO DEALERS & MANUFACTURERS We Have Your Customers!

Piano World is the world’s most popular piano web site. We get more quality traffic in a month than other piano sites see in a year.

Piano World is where people come when they are searching for information about the piano. We have your target audience and can deliver quality prospects to you, locally, nationally, or internationally.

Come see what Piano World can do for your business today: www.PianoWorld.com/advertising • frank_baxter@pianoworld.com, or 860-741-2625

PianoWorld.com Home of the world famous Piano Forums

Sales Reps Wanted

Repair Tools

Publications

FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 30 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com

Walrus Music Publishing Jazz Print Specialists Big Band, Little Big Band, etc.

Check the wonderful charts from our new composers at: www.walrusmusic.com

Orange USA is hiring experienced Sales Reps.

Please send resume to eric.sands@orangeusa.com Visit the Classifieds on the Web: www.mmrmagazine.com

Services

BOW REHAIRING Expert Bow Service

Order forms,Pricing and Shipping label at:

www.bowrehairing.com

SHIPPING YOUR PIANO

Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage.

IRA B. KRAEMER & Co.

with Lone Wolf Trucking

Wholesale Services Division

An independent, long-distance Mover specializing in coast-to-coast residential Relocation.

“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com

For Classified Sales Call Steven 800-964-5150 ext. 34 shemingway@symphonypublishing.com

94 MMR

is a “grand” idea!

1-800-982-9505

www.lonewolftrucking.com Alamogordo, New Mexico. 88310

ICC MC-256289

JANUARY 2013

Wanted To Buy

Vintage Instruments

WE BUY, SELL, TRADE

MOVING?

Let us know 6-8 weeks before your move so we can continue to send your magazine without interruption.

and ship worldwide.

ONLINE APPRAISAL SERVICE GRUHN GUITARS, 400 Broadway, Nashville, TN 37203

(615) 256-2033

fax (615) 255-2021

www.guitars.com

Wanted USED TUBAS THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 LUC@TUBAEXCHANGE.COM

Classified Advertising To Advertise Call Toll Free 1-800-964-5150 Deadline: Fourth Friday of every month

PLACE YOUR AD BY MAIL OR FAX: Attention: Classified Ads MMR 21 Highland Circle Ste. 1 Needham, MA 02494 FAX your ad copy to (781) 453-9389

PLEASE PLACE MY AD UNDER THE FOLLOWING HEADING

AD RATES $30.00 per inch (1 inch minimum).

1 inch = 7 lines, 36 characters per line . $40.00 per inch if one color, logo or graphic added. Add $1.00 per bold face line, $5.00 for use of a box number. Display classified: $50 per inch.

PAYMENT MUST BE RECEIVED IN ADVANCE.

Please charge my:

PAYMENT MUST BE RECEIVED IN ADVANCE MasterCard, Visa, American Express accepted

PASTE OLD LABEL HERE!

ANY CONDITION-CASH PAID

Mastercard

__ Books __ Business Opportunities __ Distributors __ For Sale __ Help Wanted __ Instruction __ Lines Wanted __ Schools __ Luthiers __ Merchandise __ Miscellaneous

Visa

__ Repairs __ Services __ Sales Rep Source __ Schools __ Software __ Vintage __ Wanted to Buy __ Other ( )

AMEX

Credit Card #: _________________________________________________________ Expires_____/_____ Authorized Signature: _____________________________________________________________________ Name: ___________________________________________________________________________________ Company: _______________________________________________________________________________

NEW ADDRESS HERE! Name ___________________________ Address _________________________ _______________________________ City ____________________________ State ____________Zip ____________

Street: ___________________________________________________________________________________ City:_____________________________________________State:__________ Zip Code: _______________ Telephone #:________________________________Fax # _______________________________________ Email Address: ___________________________________________________________________________ JANUARY 2013

21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 MMR 95

Ad Index COMPANY NAME

E-MAIL/WEB ADDRESS

PAGE

A A&S Crafted Products Acoustics First Corp.

Al Casscs First Corp.

Allparts Music Corp Amati’s Fine Instruments American Way Marketing LLC Anthem Music Group Anthem Music Group

www.BandStorage.com www.acousticsfirst.com www.acousticsfirst.com www.allparts.com www.amatis.org www.americanwaymktg.com www.antheminstruments.com www.antheminstruments.com

86 77 87 88 73 71 52 80

www.jjbabbitt.com www.ChateauUSAMusic.com www.bourns.com www.bourns.com www.jpstrings.com

70 66 72 86 51

www.casio.com www.ceciliomusic.com www.cedarcreekcases.com www.celestion.com

21 85 65 57

www.daddario.com www.davidgage.com www.davidgage.com www.dustystrings.com

23 66 84 82

www.fdwcorp.com www.fishman.com www.floydrose.com www.fourforce.us

56 39 68 62

www.g7th.com www.moondogmfg.com www.galaxyaudio.com www.grotro.com

72 76 76 51

B J.J. Babbitt Co. Inc. Band World Music Inc Bourns, Inc. Bourns, Inc. Breezy Ridge Instruments Ltd.

C Casio America, Inc Cecilio Musical Instruments Cedar Creek Cases Celestion

D D’Addario & Co. David Gage String Instruments David Gage String Instruments Dusty Strings

G G7th Ltd. Gable Piano Service Galaxy Audio Grover Musical Products

www.hailun-pianos.com www.halleonard.com www.hallflutes.com www.hohnerusa.com www.huntermusical.com

75 9 85 67 78

www.MingDrumsUSA.com www.mondomusicanewyork.com

82 79

www.kawiaus.com www.keyelco.com

59 31

I Ideal Fengling Group Italian Trade Promotion Agency

Kyser Musical Products Inc. Kurzweil

www.kysermusical.com www.kurzweil.com

49 37

PAGE

www.levysleathers.com www.LMProducts.com

cov2 42

L Levy’s Leathers Ltd. LM Products

M M&M Merchandisers Inc. Mel Bay Publications Inc. Musical Distributors Group Messe Frankfurt Inc. Music & Arts

www.mmwholesale.com www.melbay.com www.musicaldistributors.com www.messefrankfurt.com support@bundymusic.com

64 15 6-7 22 77

N/O NAMM OnBoard Research Corp.

www.namm.com www.tuners.com

24-25 58

P Peavey Electronics Percusion Marketing Council Peterson Strobe Tuners

Sabian Ltd. Saga Musical Instruments Saga Musical Instruments Saga Musical Instruments Samson Technologies Corp.

School of Rock LLC SHS International Shubb Capos SKB Corp.

Sound Ideas Music LLC Strapgraphics Sunlite Industrial Corp.

Super-Sensitive Musical String Co.

www.peavey.com www.playdrums.com www.petersontuners.com

17 83 61

www.sabian.com 19 www.sagamusic.com 81 www.sagamusic.com 11 www.sagamusic.com 60 www.samsontech.com 3 http://franchising.schoolofrock.com 32-33 www.shsint.net 38 www.shubb.com 51 www.skbcases.com 43 www.venturasoundideascom 48 www.strapgraphics.com 63 www.sunlitedrum.com 88 www.cavanaughcompany.com 20

T TKL Products Corp.

www.tkl.com

Verne Q. Powell Flutes, Inc. Visual Sound VocoPro

www.powellflutes.com www.visualsound.net www.vocopro.com

V

H Hailun USA Hal Leonard Corp.

Hall Crystal Flutes Inc. Hohner, Inc. Hunter Music Instrument Inc.

E-MAIL/WEB ADDRESS

S

F FDW Corp Fishman Transducers, Inc. Floyd Rose Marketing Four Force Amplifiers

COMPANY NAME

1 53 cov4 1

W/Y W.D. Music Products Inc. West Music Wittner Yamaha Corp. of America Avedis Zildjian

www.wdmusic.com www.wdbiz.com www.tjflutes.com www.wittner-gmbh.de www.yamaha.com www.zildjian.com

64 74 69 13 12

K Kawai America Corp.

Keystone Electronics

96 MMR

JANUARY 2013