MMR October 2012

w w w. m m r m a g a z i n e . c o m

October 2012

Guitar Hooks– Grab Beginning Players and Don’t Let Go! Special Report:

The Gibson Settlement

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Contents october 2012 VoL.171 No. 10

34 Spotlight: Guitar Hooks – Grab Beginning Players and Don’t Let Go!

MMR goes in-depth with a number of industry innovators about emerging techniques to keep guitar newcomers interested and enthusiastic about their instruments. It’s all about building skills and confidence, one budding musician at a time.

Cover design by Laurie Chesna.

28 Guest Editorial: The Art of the Contract

Attorney and music store owner Robin Jean Sassi on how an effective contract between dealer and customer can help ensure a healthy relationship on both sides of the deal.

32 Upfront Q&A: Ernie Ball’s Brian Ball

Ernie Ball vice president Brian Ball talks about the success of the company’s new Cobalt line of guitar strings, already making a splash in the market after their introduction last winter.

46 Special Report: The Gibson Settlement

As the dust settles on the legal battles between Gibson and the U.S. Fish and Wildlife Service, industry and government leaders weigh in on the long-term effects of this latest step in the long evolution of the Lacey Act and the CITES international environmental treaty. The guitar manufacturer was hit with a hefty fine, but many others looking to clarify the regulations of international woods remain frustrated.

56 Fretted Gear Showcase

The bi-annual close-up look at the hottest new products for fretted instruments of all types.

70 Band & Orchestra: Best of Both Worlds

U.S. Distributor Connolly Music and Austrian string manufacturer Thomstik-Infeld celebrate a 50-year-old partnership that’s spanned generations.

In every issue: 4 6 22 78 86 90 96

Editorial Upfront People New Products Supplier Scene Classifieds Advertisers’ Index

72 Showroom: Skeleton Crew

Global Truss America’s Danny Cabrera on how pro audio and lighting shops can benefit from a well-built truss system right in their own shop.

74 Store Profile: The Guitar Stop

Jeanne Oster recalls a life growing up in this long-running guitar shop as it evolved from a one-stop shop selling used cameras, used typewriters, and even auto insurance to a stalwart of the Cambridge, Mass. music scene.

www.mmrmagazine.com

MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLc, 21 Highland circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLc. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at boston, MA and additional mailing offices. PoStMASteR/SUbScRIbeRS: Send address change to Musical Merchandise Review, P.o. box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. the publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. copyright ©2012 by Symphony Publishing, LLc, all rights reserved. Printed in USA.

2 MMR

octobeR 2012

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Editorial Sidney Davis

Volume 171 Number 10 October 2012

‘They Are All Dinosaurs’

PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com

“They are all dinosaurs,” according to Craig Johnson, president of the consulting firm, Customer Growth Partners. This is his analysis of the future of big box stores. “It’s a breed that has been vanishing in each sector of retail,” he continues. “The idea of big box super-stores for a market that is shrinking just doesn’t make as much sense.” In essence, Mr. Johnson, along with several other pundits, are pointing out that the Internet is, in the words of Boston Globe columnist Steve Syre, “Big-footing the big foot” (i.e. the big box store). Hard to imagine that it was only a relatively short time ago that these same prognosticators were extolling the virtues of one-stop shopping as the Best Buys, Staples, Barnes & Nobles and Walmarts (among others) were steamrolling through the retail scene, leaving in their wake a downtown and strip mall landscape of empty storefronts seeking a new tenant base of nail salons and cupcake purveyors. Best Buy appears to be the hardest hit, buffeted by a perfect storm of retail’s latest “flavor-of-the-month” in the guise of Amazon.com; the lack of enthusiasm for the electronics market (with the exception of Apple), and an attempt to be “allthings-to-all people” following their foray into a wide range of non-matching products, from washing machines to musical instruments. Add to the mix an executive management shuffle and, despite the fact they outlasted their major competitor, Circuit City (which liquidated in 2009), Best Buy’s last quarterly report reflected a dismal 91 percent drop in profits. Some retail observers point to “show rooming,” the phrase used for shoppers viewing a product at an actual store and then turning to the Internet for the sale, as a significant factor in the big box malaise. As a case in point, the musical instrument constituency has been dealing with this problem since the first website appeared on the horizon. To this observer, the problem is more one of moving the shopper into the store than having them leave for their laptop. I may be old school, but most of my contemporaries are of the instant variety: they want to take the product home. At the same time, because of the Internet, and the competitive environment, today’s consumer is often times more well informed than the person attempting to solidify the deal, and therein lies the challenge… and perhaps merits further reflection on the dinosaur comments made by Mr. Johnson. The real problem within the body retail, independent or chain, may be the dinosaur approach to the hiring and training of personnel. You can’t have an almost 100 percent annual employee turnover and build customer confidence or loyalty. At the end of the line, someone has to give a damn and while self-service checkouts may look good on the corporate books, they leave a void in the realm of human interaction. For many years, Walmart prided itself on the company “greeter,” welcoming shoppers into the store. My suggestion would be approaching the shopper as they leave: “How was the experience and how could we further assist you?” Free advice from a dinosaur who remembers when personal service was the hallmark of a retail establishment. And in a final note on the subject of dinosaurs and big box stores, there is a website (Etsy) currently selling a necklace made of a MARS logo guitar picks for $12.50!

ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com ASSOCIATE EDITORS Eliahu Sussman esussman@symphonypublishing.com Matt Parish mparish@symphonypublishing.com CONTRIBUTING WRITERS Chaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman ADVERTISING MANAGER Iris Fox ifox@symphonypublishing.com CLASSIFIED & DISPLAY AD SALES Steven Hemingway shemingway@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Laurie Chesna lchesna@symphonypublishing.com Andrew P. Ross aross@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis lzapis@symphonypublishing.com Chief Financial Officer Rich Bongorno rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com

sdavis@ symphonypublishing.com

4 MMR

OCTOBER 2012

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Upfront AMG Placed Into Receivership, 56 Jobs Lost Debt-ridden Australian Music Group Holdings (AMG), which trades as Allans Billy Hyde, was placed in receivership on August 23 by Revere Capital, a group of private investors owed roughly $27 million by AMG, who appointed James Stewart and Brendan Richards from Ferrier Hodgson as administrators. On September 12, Ferrier Hodgson said the immediate loss of 56 jobs resulting from the restructure would occur predominantly at the AMG head office at Rowville in Melbourne. The restructure was designed to prepare AMG for eventual closure, but the

receivers remained in talks with interested parties in case a last-minute sale could be achieved. “Without a sale, the controlled closure process will see the AMG business (incorporating Allans Billy Hyde, Musiclink and Intermusic) wound up over the next few weeks, with about $45 million in stock being cleared at discount prices by the receivers,” Ferrier Hodgson said in a statement Prior to the restructure, there were 608 employees at AMG, including 141 at its head office. Unsecured creditors are owed around

$13.5 million, while employee entitlements are estimated at $3 million. AMG has nine company-owned stores in New South Wales, eight in Victoria, five in Queensland, two in South Australia and one in Western Australia. There are also two franchise stores in New South Wales, and one each in Victoria and the Northern Territory. Allans and Billy Hyde merged in July of 2010. Allans dates back to a music warehouse on Melbourne’s Collin’s street opened in the 1850s, while Billy Hyde was a drum maker who opened his first store in Flemington in 1962.

Star Bass II, a Framus Diablo Supreme, a Warwick Hellborg Mono Power amp,

and much more. The winners will be announced by the end of September.

30 Years of Warwick On September 8, to mark its 30th anniversary, Warwick & Framus of Markneukirchen, Germany invited the public to an Open House Day, where about 2,500 visitors came to the company’s headquarters to have a look at the production of Warwick basses and Framus guitars and also to experience many of Warwick and Framus’ artists live on stage. The company also raised money for a good cause: with a raffle they collected donations to help restoring the local swimming pool. Prizes were a Warwick

Korg USA’s SoundTree Education Division Expands Korg USA’s Education Division, consisting of SoundTree, the SoundTree Institute, and SoundTree.com, is expanding in multiple areas that aim to provide music educators of all types with a variety of products and services to enhance their curriculum and personal development. Founded in 1995, SoundTree is a leading provider of products and turnkey learning systems for music education. They provided advice, sales, installation and support to music educators and learning institutions. In 2011, SoundTree launched the SoundTree Institute, the first-ever online school for music educators. It offers affordable, convenient and effective training for educators across the U.S. to meet their state’s professional development requirements. 6 MMR

September 14 was the launch of a new initiative, the “NAfME Learning Network powered by SoundTree,” which is the result of an alliance with the National Association for Music Education (NAfME, formerly MENC). The NAfME Learning Network is available to educators via an annual subscription; NAfME members will be able to subscribe at a discounted rate. With this subscription, educators will receive access to high-quality, online professional development with the opportunity to receive continuing education credits at a fraction of the cost offered by traditional learning systems––all from the comfort of their own homes. Not just limited to offerings for music technology educators, the NAfME Learning

Network offers online courses, live webinars, lesson plans, and more to music educators of all types, with course topics ranging from Band & Orchestral all the way to music technology and digital audio recording. For more information or a tour, visit http://institute.soundtree. com/nafme . SoundTree has also begun offering Korg-branded educational products, such as the GEC3 (3rd generation of Korg’s Group Education Controller) through a network of VARS (value-added resellers) throughout the U.S. SoundTree will continue to be an authorized re-seller of third party music education products via both direct sale and SoundTree. com, with after-purchase support available via SoundTree.com. OCTOBER 2012

Hal Leonard has hundreds of play-along packs for all instruments and voice types. Many of them also include the Amazing Slow Downer software so you can adjust the tempo without changing the pitch!

PRO VOCAL JAZZ PLAY-ALONG GUITAR PLAY-ALONG PIANO PLAY-ALONG DRUM PLAY-ALONG HARMONICA PLAY-ALONG EASY JAZZ PLAY-ALONG UKULELE PLAY-ALONG BLUES PLAY-ALONG CLASSICAL PLAY-ALONG EASY GUITAR PLAY-ALONG VIOLIN PLAY-ALONG and more! To see all of the Hal Leonard Play-Along series, please visit

www.halleonard.com/ playalongs Call the HAL LEONARD

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Upfront Rico Celebrates New Mouthpiece in NYC Industry executives, dealers, and musicians gathered at 632 on Hudson in New York City on Tuesday evening, September 18, for a press conference marking the launch of the new Reserve clarinet mouthpieces from the Rico division of D’Addario. A video introduction of the mouthpieces outlined how they were inspired by the designs of renowned vintage Henri Chedeville mouthpieces of the 1920s and ‘30s. According to Jim D’Addario, the company spent over a year and half analyzing, testing, and developing prototypes to reflect the best in the classic designs in order to create a high quality yet affordable line of new mouthpieces. Every detail of the design was considered, including CT Scans, which were taken to help provide information with extremely high levels of detail. D’Addario added that the new computer-aided manufacturing equipment used for the mouthpieces is highly precise and is constantly measuring and moni-

toring the product during the production process, to the accuracy of 1/1000 of an inch. The hard rubber that each mouthpiece is produced from is milled from solid bar rubber rather than molded rubber in order to maintain the highest level of quality and consistency. The new Reserve line is available in three tip openings, 1.00mm, 1.05mm, and 1.10 mm. Robert Pollan of D’Addario was congratulated, as he helped to lead the team of designers, engineers, and musicians, including mouthpiece expert Lee Livengood and clarinetists Mark Nuccio of the New York Philharmonic and Richie Hawley of the Cincinnati Symphony Orchestra, and numerous D’Addario engineers and designers. To cap off the evening, Hawley

Above: Francois Kloc of Buffet Crampon congratulates Jim D’Addario on the introduction of the new Rico Reserve Mouthpieces. Left: Richie Hawley, Rico artist and principal clarinetist of the Cincinnati Symphony Orchestra

performed the Debussy Premiere Rhapsody and Nuccio performed the Gershwin Three Preludes for clarinet and piano. Both musicians used the new Rico Reserve mouthpiece in their performances.

Clark College to Name Music Building after Beacock On Sept. 28, Clark College rededicated its music building, naming it in honor of educator, musician, and arts supporter Dale Beacock. After graduating from Clark College in 1950, Beacock earned a master’s degree in music performance and education from the University of Portland. He started teaching in 1956. After six years at La Center, Beacock spent two years at Vancouver’s former Lewis Junior High and six years at Fort Vancouver High School. He then returned to Clark College, where he remained until 1982, serving in multiple roles including department chair, band director and musical director for many of Clark’s theatrical productions. He also served as musical director for community musical productions, earning nominations for excellence from the Clark County Theatre Alliance. In 1970, Beacock brought high school musicians to Clark College for the first time for what is now known as the Clark College Jazz Festival. The competition, which had been established in 1962, had been held at local high schools on a rotating basis before Clark College became its permanent home. Since its inception, the festival has showcased thousands of high school musicians. It celebrated its 50th anniversary in January 2012. With an extensive background in jazz, Beacock often served as adjudicator for musical competitions and, after his retire8 MMR

ment, continued to give clinics at local schools. He also gave private music lessons. In 1998, he was honored as one of the first inductees into the Washington Music Educators Hall of Fame. In 1976, Beacock and his wife Susan established the Beacock Music and Education Center, which his son Russ and daughter Gayle continue to operate. Beacock took part in countless community events, performing with the Southwest Washington Wind Symphony and serving as director of the New Horizons Band, which has performed at the Luekpe Center and other venues across the region. He died in Aug. 2011. Clark College President Robert K. Knight said, “If you look through our college newsletters – especially those from the 1970s – you will see that Dale was everywhere. He was the director of our concert band, jazz band and brass sextet. Under his leadership, those groups performed and competed across our region and in other states. Dale could also be seen leading a pep band during pep rallies for our athletic teams.” Knight added, “Dale Beacock had a lasting impact – not only at Clark College but across our region. That is the lens through which other buildings at our college have been named. They have included college and community leaders such as Dr. Paul Gaiser, Dr. Dwight Baird, Dr. Lewis Cannell, Deloyce Frost, Joan Stout, Chick Scarpelli, Skeet O’Connell and many others. We are proud to add Dale Beacock to that illustrious list.” OCTOBER 2012

Audix Introduces the Band Pack

BP7 PRO 1 - D6 kick 3 - i5 snare/guitars 2 - OM2 vocals 1 - OM5 lead vocal

SEVEN ESSENTIAL MICS EVERY BAND MUST HAVE.

Now there is a mic pack for the entire band. Four different models offer the selection and price point needed to equip your band with the essential dynamic microphones required for vocal and instrument miking. Audix is the industry leader in drum and percussion microphones and was the first to introduce professional mic pack assortments to the market. It is within this spirit of innovation that Audix is proud to launch four more unique packs.

BP5 PRO 1 - D6 kick drum 1 - i5 snare 2 - OM2 vocals 1 - OM5 lead vocal

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Upfront Music China to Feature Record Number of International Pavilions Music China, Asia Pacific’s largest musical instruments fair will feature a recordbreaking 11 international pavilions when it opens October 11 – 14 at the Shanghai New International Expo Centre, China. Organized by Messe Frankfurt (HK) Co Ltd, China Musical Instrument Association (CMIA) and INTEX Shanghai, the 11th edition of Music China has attracted pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Scandinavia, Spain, Taiwan and the UK.

Commenting on the show, Evan Sha, general manager of Messe Frankfurt Shanghai, remarked: “In addition to the 11 international pavilions, this year we have more than 1,400 exhibitors from 30 countries and regions signed up for the show. A record exhibition space of 85,000 sqm proves that Music China is the launching pad for new products and technology in the Asia Pacific.” Music China is the regional Asian brand event of Musikmesse which will next be held in Frankfurt, Germany from

Alfred’s Dave Black, Winner of the PAS 2012 President’s Industry Award The Percussive Arts Society has awarded Dave Black, percussionist/composer and vice president and editor-in-chief, School & Church Publications at Alfred Music Publishing, the 2012 Percussive Arts Society President’s Industry Award. This award was established to recognize individuals in the percussion industry and beyond who have demonstrated significant

achievement in their field and outstanding support of the PAS. As a recipient of the award, Dave Black will be recognized during the awards presentation Friday evening, November 2nd, at the Percussive Arts Society International Convention (PASIC) being held at the Austin Convention Center in Austin, Texas, October 31 – November 3.

KoSA China 2012 In August, KoSA founder and artistic director, Aldo Mazza taught and performed in China. Aldo along with KoSA co-founder and life partner Jolán Kovács-Mazza have established an annual KoSA CHINA workshop event, in collaboration with China’s 9 Beats music education, a nation wide structure consisting of 120 schools throughout China. “This was my fourth tour in mainland China,” states Aldo. “Each time I return to North America fully charged and impressed about different experiences there. I have been asked to annually lead workshops in drums and percussion, as well as perform in Tianjin and Beijing.” “I had a fantastic experience playing with world class musicians in Beijing and 10 MMR

Tianjin,” Aldo says. “Plans are already in place to return to China next year and continue to develop and expand the KoSA CHINA experience. For me and our entire KoSA Team, it remains fascinating to witness the continued and rapid pace of development being demonstrated by our Chinese friends. Their fervent quest for expanding their pursuit of musical education and their continued excitement around live performance is impressive, and something to consider back in the Americas. KoSA would like to thank 9 Beats, Evans, Promark, Sabian, and LP for continued presence and support of KoSA CHINA. For more information on KoSA, visit www.kosamusic.com.

April 10 – 13, 2013. Details about Music China can be found at www.musikmessechina.com or by emailing, music@hongkong.messefrankfurt.com.

Marshall Enters Home Audio Market

Marshall Headphones, together with Marshall Amplification has announced the very first home audio product to bear Marshall’s iconic script logo. Named “Hanwell,” this active loudspeaker is said to embody, “Marshall’s legacy of loud.” The Hanwell is a carefully crafted machine, designed to attain that trademark Marshall tone. Its dual long-throw woofers produce super lows, and hi-fi tweeters yield sharp extended highs, rendering the sound sharp and clear, “like sitting in the front row of a concert.” The Hanwell is housed in a wooden cabinet and clad in black vinyl. It features an analog power switch and controls for volume, bass, and treble. The fret cloth and gold logo on the front are borrowed from vintage Marshall amplifiers. The body is outlined with gold piping for a celebratory effect. As a tribute to Marshall’s 50-year legacy, each Hanwell is branded with a numbered anniversary edition commemorative badge.

OCTOBER 2012

Upfront NAMM Foundation-Funded Study Details the Costs of Music Education A first-of-its-kind study outlines the “actual” costs of a comprehensive k-12 music education program. The research funded by the NAMM Foundation’s Sounds of Learning research initiative, calculates a cost for music education averaging $187 per student, annually, in the sample school district. Mark L. Fermanich of the Center for Education Policy Analysis in the School of Public Affairs, now part of the Buechner Institute for Governance in the School of Public Affairs, at the University of Colorado Denver conducted the in-depth case study of spending for music programs in a large school district. The study, first published in Journal of Education Finance, is the first to examine financial resources for music education beyond staffing levels. Research such as this can inform budget and policy debates over support for music and the arts, while districts weigh the costs and benefits of cutting funding. To investigate this issue further, Fermanich’s study focused on a school district, which served over 70,000 students during the 2009-2010 school year. The district includes urban, suburban and rural schools with a total district budget of $853 million. From that $13.9 million was allocated to music education representing

1.6 percent of total district expenditures. The sample school district is moderately diverse with 25 percent minority students and 25 percent of the student population designated eligible for Title 1 funds available for low-income families. Participation in elective music programs in the district’s middle and high school levels mirror the district’s demographics, with minorities equally as likely as whites to participate. Based on total enrollment, the study reveals that the music education costs average $187 per student annually. Costs averaged $195 per student at the elementary level (grades 1-5) where general music, a 45-minute music class per three-day cycle, is mandatory. Per student spending in middle school averaged $189 and $143 in high school, as music instruction is elective at the secondary level. The school district examined in this study is committed to a robust music program with general music and instrumental music offerings for all grades. The principals and teachers surveyed in the study placed a high value on music’s benefits to their students and their schools. In addition to universal elementary music participation, the study found that over 50 percent of students in middle school

and high school participate in elective band, choir and orchestra offerings. The study also found that these core education funds gave these schools better access to quality music instruction. Additionally, participation in school music programs correlated to lowered drop out rates and higher school engagement.1 The combined forces of national high stakes accountability with the passage of the federal No Child Left Behind (NCLB) law (20 U.S.C. §6301, 2001) and the ongoing budget crisis have led school districts to reduce funding for subjects that are not assessed for state accountability purposes. But research suggests involvement in music programs may keep kids in school and boost success in other academic subjects, particularly in math (Deasy 2002; Fiske 1999; Helmrich 2010). The public also supports arts education with 93 percent of Americans responding that the arts are essential for providing students with a well-rounded education.2 “This study represents only a first step,” said Fermanich. “Much more can be learned through more complete research into financing and resource uses of music and other arts programs.” [1] Results from the Fall 2011 Journal of Education Finance study. [2] 2005 Harris Poll commissioned by Americans for the Arts

Hal Leonard Signs Deal with inMusic, Continues Distribution of M-Audio Since January of 2010, Hal Leonard has been distributing M-Audio brand keyboards, controllers, interfaces, speakers, digital DJ equipment, and more via its overall deal with Avid. As reported in MMR, Avid recently sold the M-Audio line to inMusic Brands. Hal Leonard and inMusic have reached an agreement for Hal Leonard to continue distributing M-Audio branded products in the United States. Mark Frederick, VP of worldwide sales for inMusic, comments, “We are pleased to see the continuation of the relationship with M-Audio and Hal Leonard. inMusic is committed to bringing innovative and exciting products to market under the M-Audio brand. We look forward to our partnership with Hal Leon12 MMR

ard in mutually delivering those products to our retailers and our end users.” Hal Leonard senior vice president Doug Lady says, “Retailers look to Hal Leonard as their one-stop-shop for all facets of music recording and production, and M-Audio is definitely one of our flagship distributed lines. We look forward to working closely with inMusic to ensure that customers ordering M-Audio products see a seamless transition.” Hal Leonard Corporation will continue distributing other Avid brands, including Pro Tools digital audio workstations, Sibelius music composition software, and Fast Track audio interfaces. For more information to place an order for technology products, call the Hal

Leonard E-Z Order Line at (800) 5540626, email sales@halleonard.com, or visit www.halleonard.com.

Correction The initial summary – provided by NAMM and printed in the September issue of MMR – of this year’s winners of the NAMM Top 100 Dealer Awards incorrectly listed Piano Gallery in Orem, Utah as winning the Best Sales Promotion Award. That honor was, in fact, bestowed upon Piano Gallery LLC, with outlets in Bonita Springs, Fla. and Madison, Wis. OCTOBER 2012

A Sure Cure for Island Fever

Nicole Fox Miss Hawaii 2008

When you’ve been in the Islands too long, a Mahalo Ukulele is just the thing to snap you out of the doldrums. Fifteen models and a full palette of color choices will suit your every mood. It is so easy to get started and Mahalo Ukes won’t pile your budget onto a reef either. Just follow Miss Hawaii into your local music store …surf’s up!

Mahalo Ukuleles Priced from $29.95 Retail Saga Musical Instruments • P.O. Box 2841 • South San Francisco, CA 94080 • [800] BUY-SAGA sales@sagamusic.com • www.sagamusic.com • DEALER INQUIRIES INVITED!

U-320

Upfront Michigan’s Lakeshore Drums to Close The doors were set to be closing for good at Holland, Michigan percussion shop Lakeshore Drums in early September, when we spoke with storeowner Fred Johnson. “It’s just been a downhill slide for the last four years or so, of course,” he told MMR, regarding the challenges facing the 12-year-old business. Johnson

is the company’s sole employee, having managed the store as well as operated music lessons through the business. He plans on moving to the warmer climate of Florida soon, though, and has hopes to continue with music sales and education if the right opportunities present themselves.

PreSonus Breaks Ground on New HQ On August 22, PreSonus Audio Electronics, Inc., hosted a groundbreaking ceremony for its new high-tech headquarters and research facility. Louisiana Governor Bobby Jindal led the list of guests of honor, attending in recognition of PreSonus’ contributions to the state and local economy. PreSonus has expanded from 49 employees in 2009 to more than 130 employees worldwide, including the 80 fulltime employees. According to PreSonus CEO Jim Mack, PreSonus has grown its revenues by more than 50 percent last year and is slated to enter new product categories to continue its growth.

Designed by local architects Ritter Maher, LLC, and developed by Moniotte Investments, the new 44,000-square-foot building – located at 19151 Highland Road, Baton Rouge, La. – will cost approximately $8.3 million including land and development. Completion is expected in the late summer of 2013. It will easily accommodate at least 125 employees – crucial because PreSonus is continuing to grow and hire and offers many amenities that are not available in the company’s current space. Among the unique features of this building will be a specialized high-tech recording studio/R&D space that is being custom-designed for PreSonus’ engineering and testing teams by the award-winning Walters-Storyk Design Group of Highland, New York. The 2,500-square-foot, state-of-theart studio will feature a control room, a 500-square-foot live-sound room, two isolation rooms, a video-production suite, five test labs as well as a separate 1,500-square-foot live-sound room.

West L.A. Music Closes, Acquired by Guitar Center

Following a liquidation sale in early August, West L.A. Music – which had served the Los Angeles area since 1966 – has closed. Unsold inventory was acquired by Guitar Center, which also took on a number of former West L.A. Music staff. While the Santa Monica Blvd. location is no longer in operation, it’s noted on www.westlamusic.com that, “Our employees will continue to serve you with Guitar Center’s vast inventory” with directions then posted to the nearest GC.

A major catalyst for the decision to cease operations was the unexpected May 5 passing of longtime industry figure Mark Spiwak, who had worked at West L.A. Music since the late ‘70s and was the operation’s general manager at the time of his death. Company founder and president Don Griffin also cited recent developments in his personal life (he recently married), as well as construction on nearby 405 Freeway, which had impacted walk-in business negatively as reasons behind the decision.

Music Sales Signs Big 3 Deal The Music Sales Group has signed a long-term multi-territory license agreement with Alfred Music Publishing for the print rights to the Big 3 catalog. Music Sales’ rights are exclusive for the European territories and non-exclusive in the other territories licensed, including North America, Australia and Asia. The Big 3 catalog contains a wealth of material such as “Aquarius,” “At Last,” 14 MMR

“The Best Is Yet to Come,” “Chitty Chitty Bang Bang,” “Diamonds Are Forever,” “The James Bond Theme,” “Over the Rainbow,” “Santa Claus is Comin’ to Town,” and many other significant songs. The announcement was made by Music Sales Corporation president Barrie Edwards, who noted, “We are very

enthusiastic about the opportunity to work with such a rich catalog of music and look forward to harvesting it to its full potential.” Alfred’s COO Bryan Bradley commented, “Music Sales is a great home for this wonderful collection of songs. The company is ideally suited to give the catalog the attention it deserves.” OCTOBER 2012

Upfront That’s One Way to Keep Afloat in This Economy… MIPRO is reporting that Adrian Bayford, an music instrument retalier from Suffolk (UK) won the £148.6Million jackpot from a recent Euromillions draw. Bayford, 41, is the co-owner of Suffolk Music Centre in Haverhill. Though he disclosed plans to purchase a new Audi and go on holiday with his children to Disneyland, Adrian says he plans to keep Suffolk Music open, despite this recent windfall. According to MIPRO’s report: “He

started the music business several years ago with friend, Richard Hudspithand. Hudspith’s father, Peter, said in The Telegraph: ‘Adrian will certainly do some good with it. They’ve both got some life experience, they’re not silly. He called my son on Saturday at 6am and said he would not be coming in to the shop. He came around later and they’ve been chatting about their plans.’” The win is reportedly the second biggest lottery win for a Briton.

Tri-Tech Acquires Computer Consultants Exchange Tri-Technical Systems (Tri-Tech) has recently acquired Boulder, Colorado software company Computer Consultants Exchange (CCE). CCE is the developer of Consignment Ease and Consignment Success software, industry recognized retail solutions for consignment and resale stores. CCE has over 1,700 installed users that will be added to Tri-Tech’s customer base. “Our company concentrates on devel-

oping expertise in niche markets beginning in 1984 with the Music Retail industry and continuing over the past several years into other industries, such as Bicycle and Fitness, Sewing and Vacuum, Golf and others,” said Paul Acton, president. Acton further stated, “We feel our expertise in inventory management will also benefit the Consignment industry and we are pleased to welcome CCE and its valued customers to Tri-Tech.”

(Online) Video Killed the Radio Star. Again.

Anyone old enough to remember when the advent of MTV (which celebrated its 31st birthday on August 1, by the way) caused many to worry about the impact on album (vinyl!) sales and broadcast radio? Ah, the good old days… Though, what’s old is new again. Sort of.

According to yet another study that suggests that the “old model” of music consumption is truly a thing of the past, Nielsen’s latest “Music 360” report indicates that almost two-thirds of American teenagers turn to YouTube as their primary source for music. While 48 percent of consumers in the U.S. are reported to still see radio as the dominant way to discover new music, the breakdown for teens is as follows: Google’s YouTube (54 percent), iTunes (53percent and CDs (50 percent).

Cappello Music Co-sponsores Breast Cancer MusicFest On August 25, Cappello Music Co., Inc., distributor of Traps Drums and the Dixson Bass Drum Lift, co-sponsored with The Leever Cancer Center the 4th annual Are You Dense MusicFest at Quassy Amusement Park in Middlebury, Connecticut. This event is held to raise awareness and finances for the non-profit 501(c)(3) charity Are You Dense breast cancer organization. Are You Dense is about informing women of the high cancer risk for those with dense breast tissue. Dense breast

tissue hides tumors from being seen on a mammogram, thus cancer is found at a later stage. Are You Dense was instru-

mental in passing breast density inform legislation in Connecticut, New York, Texas, and Virginia and fifteen states now have pending legislation along with a National bill HR 3102 to inform women with dense breast tissue of their higher cancer risk. This year the MusicFest featured smooth jazz recording artists Vincent Ingala, Leila with special guest Funkeeboy. For more information on dense breast tissue and its risk factors, visit www.AreYouDense.org. & www.AreYouDenseAdvocacy.org

Haverhill Music Centre Closes Doors After 58 Years The small downtown shop of Haverhill Music Centre, which opened in 1955, never got a lot of press throughout its near60-year run, but it remained a steady presence in the Massachusetts town’s music community throughout. The store 16 MMR

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Upfront room reading USA Today and saw a story about [the closing]. I said, ‘You’re kidding me. A tiny music store like this?’” Consider it a sign of the shop’s enduring importance to the countless customers who have passed through its doors. It’s also an unpleasant reminder of the state of flux many in the music industry find themselves in lately. “It’s sad times for the music industry, I think,” says Ross. Haverhill Music Center occupies a stately brick building in the downtown section of the city, an area that Ross says has seen a fair share of its businesses close their doors in recent years. The Music Centre was founded by Robert Killey, and Ross began working

at the shop as an instrument repair technician in 1989. He later began teaching clarinet lessons and ultimately bought the business from Killey’s daughter, Pattie, in 2004. Ross says he plans to continue repairing band instruments throughout the area under the company name The Reed Works, working with other area music instrument shops and schools. He cur-

rently services an area across a 20-mile radius, and notes that the repair business has been steady throughout his time in Haverhill. “As budgets get cut, I do work a lot of beat-up school horns,” he says. The trouble with the rest of the business? Ross thinks it’s the Internet, an area of business that he’s mostly avoided so far. or now, though, Ross has plenty on his plate. Outside of wrapping up brisk sales throughout this month’s closing sale, he’s got a full slate of band instrument repairs to look forward to. “We’re headed into school opening and band season kicking into high gear,” he says. “So I suspect I’m still going to have a very busy fall.”

Hohner Participates in 4th Premios De La Calle Hohner recently participated in the fourth edition of Premios De La Calle, a starstudded event featuring any of the most fa-

Gilberto Reyes (middle) presenting Hohner Lifetime Achievement awards to Paulino Bernal on the left and Juan Villarreal on the right.

mous artists in the Mexican Music Scene. This year, the event focused on recognizing the career of the legendary Juan Villarreal. Also, Paulino Bernal was celebrated by his peers for his contribution to the music world. “Paulino Bernal is a pioneer and a true legend who changed the course of accordion music. There will never be another Paulino Bernal,” commented Juan Villareal As a highlight of the event, Hohner presented Lifetime Achievement Awards to Juan Villarreal and Paulino Bernal. Among other awards presented, Hohner Artist Alfredo “El Zurdo” Gonzalez, ac-

cordion player for Los Tucanes De Tijuana, was presented Best Accordionist of 2012. Hohner premiered its new Anacleto Collection of Italian-made accordions to an enthusiastic audience comprised of the top musicians in the music scene today and Juan Villarreal performed with his Anacleto accordion on stage. Hohner is a proud sponsor of Premios De La Calle 2012 and will be working together with other partners to bring about more exciting events in the years to come. For more information please go to www.hohnerusa.com

NAMM Shines Spotlight on the Arts at RNC, DNC NAMM co-hosted arts events at the 2012 national political conventions in partnership with Americans for the Arts, The Recording Academy, The United States Conference of Mayors, and the local arts councils. The events, including a policy conversation and a concert, are designed to highlight the important role of arts and arts education in public policy as the major political parties lay out their visions for the future. An afternoon session called ARTSSpeak brings artists and elected officials together for a conversation on the role of arts and music education in the U.S. Attendees are invited to celebrate the arts 18 MMR

with ARTSJam, an intimate concert featuring performances by major recording artists. The Republican National Convention in Tampa, Florida featured the ARTSSpeak panel on August 28th from 3:30-5:30 p.m. at the Tampa Theatre. Former Arkansas Governor Mike Huckabee will highlight the event as lead moderator. Speakers include Tampa Mayor Bob Buckhorn; Americans for the Arts president and CEO Robert L. Lynch; Mesa, Ariz. Mayor Scott Smith, vice president of The United States Conference of Mayors; and former New York Yankee and Latin Grammy

Award-nominated artist Bernie Williams. ARTSJam will immediately follow ARTSSpeak. Amaury Gutiérrez, 2011 Latin Grammy Award-winner for Best Singer-Songwriter Album along with Grammy Award-winning musician and producer Dan Warner will be among the event’s featured artists. OCTOBER 2012

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Upfront At the Democratic National Convention in Charlotte, North Carolina on September 4th, ARTSSpeak took place from 3-4:15 p.m. at the Mint Museum. Featured speakers included N.C. Secretary of Cultural Resources Linda Carlisle;

Charlotte Mayor Anthony Foxx, former U.S. Secretary of Education Richard Riley; Lynch and Williams. The ARTSJam took place later that evening, with Bernie Williams and his All-Star Band as the headlining act.

Trade Regrets: Jack Westheimer was truly an iconic figure in the MI industry. By forging business connections with Japanese guitar makers in the 1960s, Jack created new outlets and business models for the sale, distribution, and manufacture of instruments throughout the globe that would subsequently be embraced by many. Included among the multitude of brands that Westheimer had a hand in at one point or another were: Teisco, Cortez, Silvertone, Kingston, Pearl, and – of course – Cort. He was a pivotal figure in entering into commercial enterprise with China long before it was a commonplace for musical instrument manufacturing on a global scale and also pioneered many marketing ideas and conspectus that have become common in the industry. Jack Westheimer passed away on August 13 at the age of 82. Phil Herter served in the Army during WWII and was part of the Normandy Invasion. After the war, Herter taught music in schools in Wolf Point, Montana and Michigan Center, Mich. In 1952, Phil moved his family to Bay City, Mich. and purchased the former Hardy Music Company. The name was changed to Herter Music Center and has been in downtown Bay City, Mich. over 50 years. Phil is survived by his wife June and his daughter and son; Debby (Patrick) Downing and Fred (Genie) Herter. He also leaves three grand children; Heather (Terry) Leser, Natalie (Ernie) Martinez and Stephanie (Ryan) Clyde. Phil also lived to enjoy seven great-grandchildren, Kaylee Martinez, Alexis Martinez, Samantha Clyde, Cassidy Clyde, Dominic Clyde, Cassandra Leser and Ashley Clyde. Memorials may be made to the: Phil Herter Band Camp Scholarship Fund C/O 901 Washington Bay City, MI 48708 After graduating from the University of Wisconsin-Milwaukee, Alan Gaulke began teaching music in parochial schools. He soon moved to teaching in the Racine Unified School District, finding a job that had him teaching at two schools. Before long, he and his wife, Sharon, decided to open a music store instead of pursing a career as a music educator. A note on Brass Bell’s website from the operation’s current owner, and Alan’s daughter, Tristann Rieck reads: “After several years of teaching and directing various bands, my father Alan Gaulke, developed hearing problems, making it painful to continue working with boisterous musicians. He decided to change direction, if only slightly, and open a music store.” Alan and Sharon opened The Brass Bell in Hales Corners in 1971. In late 1972, the couple opened another store in the North Shore. Other locations followed, and at one point they had five stores, including locations in Mayfair, Northridge and Southridge malls. In 1989, they consolidated to just one store, and the business settled on Silver Spring Drive in Glendale, Wisconsin. Alan Gaulke died Aug. 19. He was 72.

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OCTOBER 2012

People The Westheimer Corp. Board of Directors has announced the appointment of Laura Gabel (formerly Westheimer) to the position of CEO. Gabel has spent the last 15 years working in the gaming industry. She is the managing partner of Westheimer Gabel Consulting, LLC, a private investigating company specializing in regulatory compliance. Having grown up in the music industry, Laura looks forward to her new role with Westheimer Corp. Additionally, the company’s Board of Directors has announced the promotion of Larry Goldstein to president. Goldstein joined Westheimer Corp. in 1986 as Goldstein vice president and general manager. He has worked side by side with Jack Westheimer during the past 26 years. In his new position Larry will be responsible for the growth and development of the company. Goldstein brings a long history of experience in the music industry with him. His background includes time with Harmony Guitars, Targ and Dinner, and AMI Imports. Larry stated that he looks forward to following his friend and mentor into the presidency of Westheimer Corp. Paul Zahn has joined St. Louis Music’s inside sales team. “We’re excited to have Paul on the sales force,” says CEO Mark Ragin. “He’s got a lot of industry in experience, including Zahn having worked for some great local retailers here in St. Louis. He’s a great asset.” Zahn started his career in 1996 working for Fazio’s Frets & Friends where he oversaw rentals and collections, purchased print, and sold and serviced instruments. In 2000 he went to Brook Mays Music/McMurray Music Center where he was a department manager at what was then the eighth largest music store in the country. In 2006, he became a manufacture’s rep, first with MJA as a rep for Harman and Pro Co Sound products; Network Sales & Marketing for Harman and Hosa; then was with Audio Video Associates for Digitech, Audix, 22 MMR

Tascam, Orange, and Roland Systems Groups. Remo Inc. has appointed Adam Murphy manager of artist relations. In the five years Murphy has been with Remo, he has advanced through three positions in the Marketing Murphy Department. He will now be responsible for managing Remo’s exclusive roster of drummers and percussionists. American Music and Sound appointed Bryan Pistone to the position of national accounts manager. A 15-year veteran of the music industry, Pistone began his career as a regional Pistone sales manager for Freed International. He has since held positions with The Stanton Group and Numark. NAMM has announced that Zach Phillips will be joining the association staff as director of professional development this fall. Phillips comes to NAMM from his previous position as edi- Phillips tor of Music Inc and The UpBeat Daily. Phillips has participated in NAMM University as a moderator and panelist. In his new position, he will spearhead NAMM University and all professional development opportunities for NAMM Members. Zach will take the reigns from Ken Wilson who is retiring this fall. Wilson created the Breakfast Sessions and Idea Center sessions helping NAMM Members build stronger, more efficient businesses that are prepared to adapt to changing times. Zach Phillips will be based out of NAMM’s Carlsbad, Calif. headquarters. Martin Audio has appointed Sam Spennacchio as eastern regional sales manager for North America. An audio industry veteran with over twenty years of experience in sales and Spennacchio management, Spennacchio will be re-

sponsible for all Martin Audio sales east of the Mississippi. His responsibilities include managing the company’s independent rep force and developing strategic goals and opportunities to increase sales and market share. Spennacchio has held sales management positions at SPL Integrated Solutions and the Sterling Sales Group. He has also represented manufacturers and distributors such as CT Audio Marketing, Klark-Teknik and Crest Audio. Rodgers Instruments Corporation appointed Diane Snyder to the position of controller. Snyder joined Rodgers in 1995 and has served for nearly 17 years as credit manager, a role that is now part of the controller’s responsibilities. Prior to coming to Rodgers, she served as division credit manager at Georgia-Pacific Corporation. Richard Morales has been named national sales manager, with responsibility for overseeing U.S. sales operations, including Rodgers organs, Roland Classic Series organs, and Roland Atelier organs. As the former sales and product manager for Atelier at Roland U.S., he joined Rodgers earlier this year when sales and marketing for the Atelier product line was transferred to Rodgers, where the high-end Atelier consoles are manufactured. John Douglas, who also joined Rodgers in 2012, has been appointed director of operations. He had the same role at Roland Systems Group (RSG) prior to coming to Rodgers, and previously served as sales and logistics manager at EDIROL North America, the company that later became RSG. Fender Musical Instruments Corporation (FMIC) recently announced that Chris Middaugh, David Gonzalez and Jason Barnes have been named the new product managers for the Guild, Takamine, and Ovation guitars brands, respectively. For the past ten years, Middaugh has worked for pickup and acoustic amplifier manufacturer Schertler USA, where he served as president. He brings with Middaugh OCTOBER 2012

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People him direct experience in Brand Management, Dealer Development, Artist Relations, and Marketing Management. Gonzalez has been with FMIC since 2005. He has Gonzalez spent the last five years managing the Guild Guitars brand and has been instrumental in shaping Guild into a premier acoustic guitar brand. Barnes comes from outside the Music Products industry. A former touring guitarist, he comes from the Chemical and Construction industries, having most recently worked in Product Barnes Marketing for one of the nation’s premier stadium and arena construction firms. All will report to Paul Meisenzahl, SVP Marketing – Acoustic Brands, and will be based at FMIC headquarters in Scottsdale, Arizona, effective immediately.

Audio-Technica U.S. has appointed Javier Tiburcio as training & sales support specialist for the territories of Mexico and Central America. Tiburcio will be respon- Tiburcio sible for providing product training and sales support to Audio-Technica distributors and customers in Mexico, Central America, and South America, as he works as part of the team to grow the A-T brand and increase sales within these regions. The announcement was made by Philip Cajka, Audio-Technica U.S. President and CEO, and reflects A-T’s commitment to ongoing growth in the Latin American market. Tiburcio has extensive and broad experience in microphone sales and training. A native of Acapulco, he has lived and worked his entire career in Mexico, and will continue to be based there. His previous positions at Hermes Music and

Grupo Imis have included sales and marketing responsibilities for the A-T brand in Mexico. Benedetto Guitars has promoted master luthier Damon Mailand to the position of production manager. A graduate and teacher at John Marshall’s Luthiers International, Mailand was the first employee hired by the Benedetto management team in July 2006. In the past six years Mailand he’s had his hand in every aspect of construction leading up to his role as master luthier and primary apprentice directly under Bob Benedetto. In the past two years Damon Mailand has worked on every hand-made Flagship Series archtop to come out of Bob’s personal workshop.

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Note from Joe

Your Company’s Elevator Speech Can you describe why your business is unique in 30 seconds or less? There’s an old story from the Jack Welch days at General Electric that has stayed with me. As Jack visited GE’s many branches around the world, his employees were often given the opportunity––sometimes in an elevator––to brieﬂy describe what they did for the company and why it mattered. It’s been said that careers could be made or lost in those 30-second “elevator ride” conversations. Whenever my staff and I visit with NAMM Members, meet with our partners in music education or speak with important decisionmakers on Capitol Hill, we’re often faced with a similar challenge: How do we quickly describe the year-long activities of our global trade association? Fortunately, NAMM’s Circle of Beneﬁts business model has really helped us to communicate, in a fast and easy way, how the association works and why it matters.

TRADE SHOW INCOME

TRADE SHOW GROWTH

INCREASED PUBLIC AWARENESS

INDUSTRY GROWTH

Our 30-second elevator speech goes like this… NAMM produces trade shows (the best in the world in my opinion!) and reinvests the proceeds back into the industry to support its Members with professional development training, government lobbying, research and statistics, and the relentless promotion of music and music education to the general pubic. These efforts help keep music “top of mind” with consumers and increase support for music education in our schools, which in turn drives consumer spending on music and sound products, enabling NAMM Member companies to serve this expanding market and grow their businesses as well. As a result, manufacturing companies continue to innovate and bring new products for retailers to see at the NAMM Show and the circle repeats, as it has for 112 years. So much has changed since the association’s founding in 1901: instrument categories have come and gone, as have iconic companies, and changes in musical trends continue to confound each successive generation of parents. What hasn’t changed is NAMM’s business model. And through recessions, depressions, world wars and technological revolutions, this cycle of industry reinvestment has been a critical component of growth and stability. This business model has served many generations of Members, and with your continued support and guidance, NAMM will continue to do so for future generations. So what’s your company’s elevator speech? I believe one of the keys to success is to be able to effectively communicate what you do (or what you don’t do) suscinctly and why it matters, enabling your customers to know exactly what to expect when doing business with you. In a competitive world, it’s this kind of clarity and focus that will help a company to stand the test of time.

Joe Lamond

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NAMM News

October 2012

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Guest Editorial Robin Jean Sassi

The Art of the Contract How a well-written contract between a music store and customer can prevent miscommunication, arguments and the Dreaded Dissatisfied Customer. Most music stores start out with two important things: One, a love for music; Two, a desire to bring it to others. This beautiful beginning is called the Honeymoon Stage. What most music stores do not start out with is a lawyer to help draft contracts and deal with other legal issues. So unfortunately, when the honeymoon is over, the legal woes begin and most stores are without the money or expertise to handle some legal basics. One of the first legal projects a music store has is creating a contract between the customer and the store. Most of the time, the contract has to do with renting an instrument or providing lessons. Storeowners usually end up drafting their own contracts in the beginning. Often, they borrow from a contract they found online or from another store, cutting and pasting from another form. Generally speaking, this is a good start. After all, itâ&#x20AC;&#x2122;s always nice to save a buck and do it yourself. But after a while, storeowners realize that the contracts they borrowed arenâ&#x20AC;&#x2122;t a good fit for their particular store. At this point, itâ&#x20AC;&#x2122;s time to revise the contract and customize it for that particular store. But where to start and what can you do to make a contract fit your needs? 28 MMR

OCTOBER 2012

Think Inside The Box Imagine that the contract is a box – a flat box that contains what you expect from the customer and what the customer expects from you. This box contains all sorts of items such as prices, times, or products. This box can also hold a wonderful variety of “Ifs”. For example, “If you do not show up for your lesson, you still need to pay for it”. Or, “If you bounce a check, we will charge you $25”. What this box does not contain is the stuff you said to the customer or the customer said to you. For example, you may say to the customer, “If you return this clarinet and it’s damaged, you will need to pay for the repairs.” Ten months down the line, the customer returns the clarinet, cork non-existent and keys bent. You say, “That’ll be $50 to repair this damage.” The customer says, “You never told me that!” Did you put it in the box? If not, you can kiss that $50 good-bye. Remember, if it’s something you want, it’s a pretty good idea to put in the box. And don’t expect that common sense will prevail. After all, to you, it’s common sense that someone using your instrument should pay for damaging it. However, to the customer, it’s common sense that if it’s your instrument, you should pay for the wear and tear. Clear it up by putting exactly what you want in the box.

feel drowsy when you’re trying to get your point across. Remember, the point of the contract is for them to understand what you want and what you expect from them. There’s nothing wrong with the occasional transitional word such as “how-

ever” and “therefore”. But if you don’t know what the word means, don’t use it. Remember the saying, “words that cut like a knife”? Well, don’t play with words you don’t know – you could hurt yourself.

“ When the honeymoon is over, the legal woes begin and most stores are without the money or expertise to handle some legal basics.”

Stay Away From Fluffy Legal Words Do you really know what the word “indemnify” means? How about “jurisdiction”? Or “arbitration”? Well, if you don’t understand what those words mean, neither will your customer. It’s okay to keep it simple. It’s also okay to be blunt. For example, it’s okay to say, “If you do not pay rent and take off with this instrument I will take you to court.” Really! If that’s what you mean, put it in the contract. Many people think they need to resort to fancy legal jargon when writing a contract. Terms like “as stated heretofore” or “aforementioned” are not only confusing but considered old-fashioned - even by lawyers! Lawyers call these types of words “legalese”, which is pretty funny considering there is absolutely nothing “easy” about it. One of the dangers in using legalese is that it tends to put the reader to sleep. The last thing you want is for someone to OCTOBER 2012

MMR 29

When it’s important – make it stand out! Generally speaking, when people want to make a point, they put it in bold or underline it. Often times, if it’s really important, people will make a customer initial next to a really important part. This functions as a contract within a contract. It’s really difficult for someone to say they didn’t know or didn’t understand when the term is in bold and underlined with a space for them to initial next to it. On the other hand, you don’t want to bold, underline and have the customer initial every little item in the contract. Then, the point is lost – the customer is just initialing down the length of the paper without reading it. The initial is kind of like jewelry – more than two or three pieces is overkill. Find two or three really strong points that you want to make, have the customer initial next to those points and then sign at the bottom of the contract. Realize and Revise Once a contract is finished, and many expensive copies have been made, a customer comes along and something goes

terribly wrong. The customer points to the contract and shows how something wasn’t clear. Sometimes you give in, and give them what they want. But what if you have a customer that wants something totally unreasonable and you have to refuse? All of a sudden you are left with the Dreaded Dissatisfied Customer, or “DDC” as I like to call them. One nice thing about the DDC is that they’ll be the first ones to find the loopholes in your contract. This is great because once the loophole is exposed you can close it. For example, let’s say you give lessons in your store. On your contract you have “You can do a make-up for a missed class”. The DDC comes to you and says, “Over the past year, we’ve missed 10 lessons here and there. So, we are going to take them now and not pay you for the next two months.” Whoa! So now there’s a student that was sporadic at best and who now wants two months free! Well, lesson learned. But how do you fix the problem? Often times, stores put an expiration date on the make-up lessons. For example, “Make-ups are only available for two weeks after the missed class. After that,

you lose the make-up.” Other stores will say, “You can do a make-up lesson but only in addition to your regular lesson.” Think about how you want to handle these problems in the future and write it into the contract. Once you realize that there’s a loophole in the contract, you can revise it. Either create a whole new contract if the loophole is large, or wait until you find a bunch of little loopholes. Finally… Remember the Art of the Contract is an ongoing exercise. No one puts together a contract perfectly the f irst time and then uses it for 20 years without any problems. Times change, your policies will change, and so your contract will need to change with it. Find out what works, f ix what doesn’t and always be on the lookout for ways to improve. Robin Jean Sassi is a California attorney whose practice includes Corporate Law, Business Litigation, and Trusts and Estates. She has also owned and operated a music store since 1994. She lives in San Diego with her husband, two children, and two dogs - Pennoyer and Muppet.

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Upfront

Q&A

Brian Ball

Cobalt Strings a Rising Success

Brian Ball

Ever since its launch at last January’s NAMM gathering in Anaheim, Ernie Ball’s Cobalt line has been gaining – and maintaining – momentum amongst dealers and players. Benefiting from the stronger magnetically active signal pull provided by cobalt (compared to other, more “traditional” elements used in string manufacture), the new strings provide players with greater response, output, and clarity. MMR recently spoke with vice president Brian Ball about Cobalt to learn more about this distinctive product offering – an innovation proving that, after 50+ years in the trade, Ernie Ball is still pushing the boundaries of innovation…

MMR: What’s the Cobalt line all about? What was the catalyst for the project and what are the fundamental elements

of Cobalt strings that makes them notable? Brian Ball: More than anything, we set out to create something unique and distinguishable from a tonal standpoint – providing another option and voice for musicians. In our segment, the majority of innovations have been based around durability and extending the life of instrument strings. We took a very scientific and quantitative approach towards researching materials that gave musicians a louder, more vibrant output signal, and easier playability. We wanted something that was vibrant, but not overly bright: a middle ground between nickel and stainless steel.

MMR: When was the official launch and what’s the early response been like – both from dealers and players? BB: We officially launched the Cobalt Line at the 12’ Winter NAMM show. The early response was really positive, which is something that I was hopefully optimistic about, based on the feedback we received from our artist beta-test team. Dealers were somewhat ap32 MMR

prehensive due to the higher price point, but for those that jumped in early I think they were able to capitalize on some really strong sell through.

MMR: Are there any high-profile artists, in particular, who have already embraced the Cobalt line? BB: We’ve had a ton of artists integrate Cobalt strings into their arsenal: James Valentine from Maroon 5, Slash, John Petrucci, Steve Vai, Joe Bonamassa, and many more. A lot of them are using Cobalts exclusively, and some are using Cobalts on certain guitars and certain songs, and nickels for others. They seem to enjoy having the option, and a different dimension, which Cobalt strings provide. MMR: Let’s talk about sales figures. How does the Cobalt Line stack up against other options out there? BB: We don’t really divulge full sales statistics, but the Cobalt line has already become a major staple of the overall Ernie OCTOBER 2012

Ball line. Sell-through both domestically and internationally has exceeded our original forecasts. I’m really excited and proud of what we’ve developed and created – but I’m also careful to not get overly excited based upon just nine months of sales history. Really, for us success will be determined after three to four years, when we can see that the line has some sustainable legs to it. That’s when I’ll be really happy!

MMR: What’s next for Cobalt? BB: We’ve recently launched 7-string offerings for the Cobalt line, and have finally been able to fulfill all distribution orders from NAMM. Cobalts are now available in over 90 countries around the world!

“We wanted something that was vibrant, but not overly bright: a middle ground between nickel and stainless steel.” MMR: Any general observations on the string market? Expectations for the coming months? BB: The string market has always been extremely competitive, and for a reason. There are some great leaders, and teams in our segment that we have a lot of respect for, who are direct competitors. Looking ahead, I think you’ll see an influx of new innovations and a continued daily battle for market share, shelf space, and promotional initiatives.

Brian with Slash. OCTOBER 2012

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Spotlight

Guitar ‘Hooks’–

Grab Beginning Players and Don’t Let Go! “Better mousetraps,” technology, and new approaches aim to improve retention Guitar: “Easy to learn, hard to master.” So goes the oft-used maxim. Also “going” are (arguably) potential lifelong guitar players. Spend any time in a guitar store that teaches and you’ll hear antidotal evidence of vast turnover in students. “We lose 50 to 70 percent of students in those first 60 days of owning a guitar,” declares Travis Perry, who has taught for three decades and now is selling the ChordBuddy in an attempt to stem that tide.

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OCTOBER 2012

Guitar has always been different from violin or piano, as far as a pedagogical approach. While all the instruments have been around for centuries, it seems that learning (non-classical) guitar has always been especially challenging. That said, there’s never been a shortage of attempts to find the “holy grail” that gets the guitar to stick to man/woman/boy/girl who wants to play. Anyone in charge of submissions at any music educational publishing company will attest that by far the most are for new guitar methods whose author claims, “This one really works.” So can technology and truly new approaches help? A number of innovators with new products have emerged on the scene, with traditional publishers using the Internet, software technology, and even radical new approaches to what’s been done in the past with success. “A lot of companies are looking for the future of guitar, and this category is expanding,” Cliff Elion of YouRockGuitar says. “Our Goal is to Get People Playing” Rusty Shaffer is that self-taught guitarist of another generation who got along on guitar with “no Internet, direct TV – none of the distractions people have today,” he points out. “Back then you’d take a book, sit under an oak tree, and teach yourself scales and chords.” But these days, the idea of sitting with a book looking at a bunch of dots and lines is antiquated. “I thought, ‘Why doesn’t somebody just put that information on the guitar neck so I can see what I’m playing?’” And that’s exactly what he did with Fretlight. “I’m always the guy that looks at things and sees solutions, but this has been one helluva journey,” Shaffer sighs. The company launched in 1992 but it was a different animal–the product plugged into the wall and there wasn’t much “guitar” in the guitar of his early prototypes. He laughs about the first reactions to his idea (one he still hears today): Music Dealer: “It’s cheating!” Shaffer: “Why?” OCTOBER 2012

Music Dealer: “I don’t know! It’s just not fair!” Success is being had. “Sweetwater is doing great things, and selling them like crazy,” Shaffer says of the Indiana-based MI operation. “Any kind of forward product scares the hell out of the traditionalist,” he says. “But we’re still here because we had early adapters.” He’ll tell you that one of the reasons Fretlight still here is they persisted in answering the big question: Does it emanate a real guitar? Yes. Today’s Fretlight is a bona fide real guitar, as during his journey Rusty concluded that anything other lead people to think it was just another gimmick. “These guitars are made in China, and with China you can spec out as good or as bad a guitar as you want, so we took great pains to make sure our guitars are quality instruments. They play great.” All the necks are the same, and they have a variety of body styles and pickup configurations, and all can plug into a computer or an amp. “The point is to have a good guitar in your hand, and Fretlight breaks down barriers by putting a good starter guitar in the hands of beginners.” The demographic of who is picking up on this might surprise some: “It’s

Rusty Shaffer

“Any kind of forward product scares the hell out of the traditionalist.” – Rusty Shaffer, Optek Music Systems, Inc.

MMR 35

“A lot of companies are looking for the future of guitar, and this category is expanding.” – Cliff Elion, YouRockGuitar Cliff Elion

the older guys, 45 years old to 65 years old who are especially taking to these,” Shaffer says. “These guys want a quality guitar and they aren’t afraid of technology.” The guitars start at an MSRP $399 and go up to $1,199 for the pro models. They all come with Fretlight Studio, which shows chords and scales. There’s a video player that offers interactive video lessons (they’ve partnered with Hal Leonard for additional titles including classics by Eric Clapton, the Beatles, et cetera.). “Our goal is to get people playing.” For those who still are skeptical, he points out that the times and “distractions” call for a different approach. If a player puts the guitar in the closet after 30 days because it’s too hard and goes back to playing Xbox, it’s the industry’s problem for not adapting to the way people use technology. “That’s my biggest beef with the industry – we shouldn’t force the customer to fit into our [traditional] mode.” Fretlight has been approached by some professors studying the speed of learning and are using Fretlight products in the study. Shaffer has a unique dealer program. “I never believed in the MSRP thing and then dealers having to feel they have to knock $30 off that. Our independent music store dealers are selling at full price and they are just floored that they are selling and making good margins, plus getting an excited new customer. We are not going to the big chains because we know they just hang guitars on the wall and try to make the sale by being a few dollars cheaper.” There’s a POP display and demo available. “We’re up to 50 dealers and it’s going like gangbusters.” 36 MMR

More Than Just the Guitar A funny thing happened on the way to building a MIDI Guitar for guitarists who wanted access to all the sounds keyboardist have at their disposal – a new educational application emerged. “I played for years and then got to the point when playing in clubs was not appealing,” says YouRock president Cliff Elion. So he focused on home recording and felt at a disadvantage from his keyboardist counterparts. His answer was the YRG-1000 MIDI guitar. But now there’s Gen2, which is a MIDI controller, “while delivering even more advanced features to motivate and inspire the beginning guitar player.” From the Guitar Hero-type games they worked to build a bridge from playing a game to playing a guitar. When that trend collapsed, YouRock focused on the aspiring guitarist. “It’s a MIDI guitar controller that’s under $200, and so it’s the first one that’s really affordable,” he says. It comes with 15 basic guitar sounds and 15 synth sounds. There are many advantages to learning on the YouRock Guitar. “First of all, for teachers who spent the first 15 minutes tuning their student’s guitar, now they can get right into the lesson.” Being able to tie it into the computer via a USB cable is another advantage (it also has a quarterinch jack). It features

backing tracks, and most of all, when playing along with their educational books on the computer when a student hits a wrong note, he or she gets instant feedback and is shown the correct note. And you can jam along with your iPhone or iPad. Strings are used in the bottomhalf of the guitar, and are picked as on traditional instruments. The guitar neck is a computer board, without strings. But Elion says learning where to place your fingers to make chords or play scales is the first challenge, and with this it’s much easier. “You learn the mechanics and get the

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38 MMR

feel of it, and all that translates easily and directly to a traditional guitar,” he says. “We’ve had good luck with educators, and it’s very exciting for teachers because you have so many other sounds than just guitar,” Elion says, adding that it can teach composition as well. The GenZ can control music software such as GarageBand, Cubase, Sonar, Reason, and Pro Tools. The touch-sensitive fingerboard supports many playing styles including tapping and sliding. Its transposition capability makes it easy to put songs in easier more guitar-friendly and beginner-friendly keys. They have discovered one more benefit: Music Therapy. “We’ve been hearing from people with disabilities or with cancer, and for those who have problems with finger motor control skills, YouGuitar is amazing and it’s great that [the patient] can suddenly do a lot.” Kick-starting a New Approach Then there’s gTar, a guitar controller that will be shipping by the end of 2012. Incident Technologies originally developed it as a solution for computer musicians to make music with a guitar. But the team knew all too well that the steep learning curve a guitar requires some help, and Incident’s Josh Stansfield believes the gTar will provide it. “It grew out of a need to write music on the computer – something accurate and affordable,” he says. LED sensors are in the frets of a 16-fret guitar and it runs off an iPhone docked in the pick guard. “But right away we saw a lot of instructional possibilities.” It’s made of wood and built by a guitar maker in China, though it has no pickups. Right now it’ll retail for around $450, which Stansfield admits is not ideal, but says they are working to make that go down as they are able to order in larger quantities. To fund it they went to Kickstarter, an online system for funding projects, with an initial goal of raising $100,000 but ran past that to $350,000. Now that it’s a reality, they are starting to talk to some in this industry, including with David Wish of Little Kids Rock as Stansfield sees the gTar as a good fit for his classes. He says they haven’t approached retailers yet, but they have talked to other guitar makers who might want to use the technology on their instruments. There are three modes for learning a song: Easy, Medium, and Hard. OCTOBER 2012

Incident Technologies’ new “gTar.”

“In Easy mode, it’s about having a good time. Every single note you basically just strum and you can try to hit the notes as the frets light the way, but it’ll play the piece and this gives you a sense of playing.” In Medium mode the player needs to get his or her fingers on the right note for the note to play but is forgiving. In Hard mode, “it’s just like playing a real guitar,” so wrong notes are heard. “There will be other bells and whistles, and we’re hoping people will develop apps for it.” Getting Past the ‘Two Month Hump’ Travis Perry has figured out how to get past that “two months hump.” Playing for 42 years, 32 of those as a music instructor, he long wanted to “level the playing field” for those seeking to play guitar. He had the idea 32 years ago, and it’s taken this long and

a dive into a “shark tank” to make his dream realized. Comparing the differences of piano and guitar, Travis Perry points out that the former is much more visual – “on guitar the G here is also the same G here and here” he demonstrates. “ChordBuddy, simply put, is training wheels for the guitar,” Perry declares. “It’s a patented guitar teaching system that breaks apart the different aspects of learning the guitar.” Like anything new, there’s misunderstanding from some about it; for example that it’s a device that plays chords and thus the player doesn’t have to learn anything, which “couldn’t be further from the truth.” During his years of teaching Perry noticed that there are several things that have to happen at the exact same time to make guitar playing happen. You have to try to get one hand to play chords while learning rhythm in the right hand and

“For the music store owner, this helps sell the guitar.” – Travis Perry, ChordBuddy Travis Perry OCTOBER 2012

MMR 39

hope calluses build up by the time it all comes together. “In the beginning, ChordBuddy teaches rhythm with five strum patterns,” Perry says. “The first is a quarter note strum and then you work up to a syncopated pop rhythm – and you do that all before having to learn to finger a chord. ChordBuddy allows concentrating on the rhythm first.” The device hooks up to almost any acoustic or electric guitar and, with a touch of a button, G, C D, or E minor can be strummed. “With those four chords you can learn thousands of songs, and our book that comes with it has 106.It all adds up to instant ‘guitarifaction.’ “The day you get the guitar you’re playing a real song.” (It doesn’t work on classical guitars or half-size guitars, and a left-handed version is in the works.) And as for learning to finger those chords, the system is set up to slowly remove one tab at a time until you’re able to play all four chords (and more) on your own. “Once we get them past the 60-day mark, hand/eye coordination sets in and pressing the strings down isn’t hard.”

Dealers have been skeptical, he admits. Some want to stick to what they are doing; some see it as “cheating,” some wonder aloud why the F chord isn’t included (“It’s hard to play and you can get to that later”). Perry tells them that you, “Don’t put a roof on a house before the foundation is built.”

Otherwise, “for the music store owner, this helps sell the guitar,” he says. “I owned a music store for 14 years, and had many conversations with parents wanting to buy a guitar for little Joey, but were concerned it’ll quickly end up in the closet. This gets them playing immediately, and makes a customer for life right there.” Perry is a reality show star of sorts – while he sold his first Chord Buddy in October of 2010, he ran out of funds. However, he got himself on the ABC show “Shark Tank” and walked away with a $125,000 investment from technology businessman Robert Herjavec. The ABC show allows entrepreneurs to pitch their business ideas to five millionaires and billionaires in hopes of getting one of them to invest. Perry had four offers in the episode that aired and chose to go with Herjavec’s, and he’ll be checking in during Season Two to report on how he’s doing. “It means everything to ChordBuddy,” Perry said of the investment. More jobs, stability, and advertising funds.

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Trend from Software to Online In print, there continue to be new approaches in teaching guitar, and trends as well.

42 MMR

Alfred has moved its music theory software Essentials of Music Theory online. “Students or their parents can pay for it, and it’s available 24/7,” says Alfred’s Andrew Surmani. He adds that moving educational software online is a trend, as the speed of technology makes creating software a dicey business. “You create a piece of software and by the time you get it out, Apple’s operating Andrew Surmani systems has moved to Snow Leopard and you have tech-support headaches,” he says. “You have educational software online and it eliminates that problem, especially for schools and teachers.” He notes that one education publisher, Pearson, is moving away from physical software completely (Alfred is partnering with them for a new online music educa-

tional tool for students of Pre-K to eight grade general music classes). Alfred believes that “technology is critical to education, and even though schools are struggling financially, they are still finding funds to invest in it,” Surmani says, adding that he’s just taken on an additional position with a local university teaching a class and papers are being posted on line, new textbooks have interactive components, there are Smart boards, et cetera. “It’s essential, yet we do know that there is an ‘old guard’ of older teachers who are weary of it.” Specifically for guitar, Alfred’s Guitropolis, which is a game approach to learning the guitar and received awards and national press when it was released in the 1990s, is still being sold. Out of that came their “Enhanced CDs” technology — CDs with an interactive educational software component. “Our enhanced CDs are being in-

OCTOBER 2012

cluded in all our starter packs along with an acoustic or electric guitar, book, and DVD,” he says. “We have software in our Complete Idiot’s Guide to Learning the Guitar as well.” For the beginning guitarist that does choose a product that includes software, there is the benefit of instant feedback he says. “That’s what has made Essentials of Music Theory so successful – you have randomized questions and games that provide the new player instant feedback.” In the analog world, Alfred is also coming out with a new guitar method

OCTOBER 2012

for the classroom called Sound Innovations for Guitar. “In addition to being a great resource for guitar teachers, this method is perfect for band and orchestra teachers transitioning into teaching guitar. As music teachers are increasingly asked to teach more than one type of class, this method provides the support they need, regardless of the level of guitar experience.” Its pedagogy starts off by teaching chords and notes on the low E string to promote better fretboard understanding, build solid left- and right-hand technique, and to allow students to begin playing fundamental bass-line type rock and blues patterns early on. “It All Starts with Great Content” “There’s no question that the educational product for guitar has evolved through the years, and while there are certain methods that are tried and true, we’re always trying new things too,” states Jeff Schroedl of Hal Leonard. A recent innovation doesn’t involve technol- Jeff Schroedl

ogy at all, though – it’s the Hal Leonard Tab Guitar Method. “It’s probably the most effective way yet to learn because while traditional methods start on the high string, this starts on the low E string.” He adds with a laugh that it starts off learning a popular “song” – the “Theme from Jaws,” which is that low minor second. “It’s a big departure, and we think this will be a solution to retaining more students.” Otherwise their software offerings for aspiring guitarist “all start with great content. Technology can’t hide poor content, but it can elevate good content.” They’ve augmented much of educational offerings including those for guitar with their Amazing Slowdown Software. Out for a decade, it’s been popular because player’s been able to slow down that blues guitar solo without changing the pitch, a huge benefit to any guitarist. There’s there Extreme Metal Bass “which has quickly become one of our best-

MMR 43

selling bass publications. It was authored by a big name–Alex Webster from Cannibal Corpse–but we believe that its strong content combined with its unique, enhanced CD has given it a strong marketing hook and sales edge.” The enhanced CD contains regular play-along audio tracks, but the cool part is the MIDI drum

files. The aspiring metalist can import the files into his/her Digital Audio Workstation (DAW), assign drums sounds, and the play along with the metal drum grooves as slowly or quickly as they wish. “It’s sort of like a special metronome, and particularly handy given the speed and complexity of the extreme metal.”

Guitar Chord DVDs ( Jazz, Blues, Acoustic, and Rock) are media rich with videos showing how to form each chord, he says. “There are real musical examples with full-band backing that put the chords in context, and stylized lessons to help consumers make the most of the chord shapes. These are not your typical chord dictionaries.” Also they are introducing a few USBbased products, the first one being with Boss eBand. “We’ve loaded the USB with audio tracks and they are pre-loaded with distinct guitar sounds making it the ultimate play-along.” Finally, they distribute Guitar Pro 6 by Arobas. “It’s an engaging tool that is educational in nature, helping players gain a better understanding of notation.” They also distribute IK Multimedia’s AmpliTube iRig, which allows to plug your guitar into your iPhone, iPad, or iPod. Does it all add up to more guitarists? Will any or all of these create more lifers worshiping at the altar of the six string? Time will tell...

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Join the Believers.

Become an Authorized “Fretlight is game-changing. Not only has it become our go-to product for beginning guitar players, but it helps us to bridge the generation gap. I encourage all retailers to jump on the Fretlight bandwagon while they still can.” Rick Myers Co-Owner of Jim’s Music Tustin, CA

“We’ve sold 20 times the number of guitars as I thought we would. I don’t know of any manufacturer that puts as much into ensuring the success of their vendors, especially right off the bat, and I truly believe our sales results are proof of that. Our Fretlight customers are super excited about it and feedback has been really positive so far, and that’s what it’s all about.” Pat Redd Owner of Funky Munky Music Shawnee, KS

“Fretlight brings the barrier for learning to play guitar way down. All guitar resellers should offer the Fretlight line and see a pop in all related products, even other guitars.” Brad Smith Senior Sales & Marketing Manager Hal Leonard Corporation

Fretlight Dealer today! “Finally, a useable tool for any level of guitar player. Hands down the most exciting product we’ve been able to show our customers in decades.” Mike Milano, Owner of Milano’s Music Mesa, AZ

“The Fretlight guitar is truly amazing. This is the market expansion tool we’ve all been waiting for!” Rick Waite General Manager West L.A. Music, Los Angeles

“The player who always wanted to come home from work and play some Eagles, SRV, Dylan or Journey tunes—but didn’t really know where to start and was afraid to ask—will be totally blown away by the Fretlight/Guitar Pro union.” Guitar Player Magazine February 2012

“The Fretlight guitar paired with Guitar Pro 6 software is the fastest and easiest way to learn how to play guitar or expand your knowledge and comprehension of the fretboard.” Guitar World Magazine December 2011

The Fretlight is a great playing guitar with a built-in light system that shows riffs, songs, chords and scales right under your ﬁngers.

1.800.575.6511 info@fretlight.com www.fretlight.com

Special Report

The Gibson Settlement, Lacey, CITES, and the Future for the MI Industry Government “thanks” Gibson, disputes their version of the raids BY KEVIN M. MITCHELL

46 MMR

OCTOBER 2012

The director of the Fish & Wildlife Service has a message to Gibson: Thank you. “I feel that we and the Department of Justice sat down in good faith, and Gibson acted in good faith, and we worked out a settlement that we are happy with,” says Dan Ashe. “I offer my thanks to them.” The news of two raids on the Gibson plant in 2009 and 2011 by the U.S. Fish and Wildlife Service (FWS) received much national press. Gibson CEO Henry Juszkiewicz defended his company through many media outlets, and was even a guest at rallies as he vigorously built a case against government over-reach. With Lacey and/or CITES, the federal government is targeting guitars, both those who make them and that musician with an old Martin travelling to Europe. Instruments can potentially get confiscated and, as of recent rulings, destroyed. SWAT teams have raided factories with guns drawn. It’s a dark day for those who make or sell instruments that involve wood. Or so it seems. Emotion and speculation, fueled by complex law and international treaty, are in no short supply. Sorting it out is challenging. The Case Against Gibson On August 6th, the Department of Justice announced Gibson would pay a $300,000 fine and donate an additional $50,000 to the National Fish and Wildlife Foundation. By writing these checks, Gibson escaped criminal charges. Gibson also has agreed to abandon a lawsuit

Henry Juszkiewicz

Dan Ashe of FWS

seeking $261,000 in damages incurred during the investigation. “Gibson has acknowledged that it failed to act on information that the Madagascar ebony it was purchasing may have violated laws,” wrote Ignacia Morena, assistant attorney general. But in the official press release issued by Gibson, Juszkiewicz stated: “We felt compelled to settle, as the costs of proving our case would have cost millions and taken a long time to resolve. An important part of the settlement is that we are getting back the materials seized in a second armed raid on our factories and we have formal acknowledgement that we can continue to source rosewood and ebony fingerboards from India, as we have done for many decades.” “Gibson is a long time, valued member of NAMM and this experience has obviously been difficult for them,” says NAMM’s Mary Luehrsen, director of public affairs and government relations. “They deserve to express opinions and have a right to defend themselves.” There is a silver lining: “We have, for the first time, a description from the Department of Justice of what constitutes due care within the Lacey Act, and we

and other wood product industry groups now have a precedent,” she says. The settlement offers a roadmap to compliance. “The outcome has produced a black and white ruling, it’s put a stake in the ground, and we are clear what the DOJ needs [for compliance].” Gibson is unlikely feeling the love. But at least the vast majority of the industry has supported the company during its time on the unenviable business side of the law. “I think we were just glad to see that the issue has come to a conclusion,” says Martin’s VP of business development, Greg Paul, preferring not to speculate beyond that statement. Bob Taylor of Taylor Guitars also declined commenting on the settlement as, “It would be like commenting on a friend’s messy divorce!” Case Watchers Case watchers agree the 2009 raid was justified (though Gibson defenders say that any wrongdoing was unintended and caused by confusing laws and regulation). The second raid in 2011 was questionable, at least, and the government’s actions in returning materials from that raid fess up as much. In that raid, it was alleged that some of the wood was in violation of an Indian export restriction, when even the Indian government said there was no violation. And while some are skeptical of Juszkiewicz’s claim that these federal actions could cost American jobs, it’s hard to dispute his main point here: initially the government declared that bringing in wood for fingerboards from India to be finished in Nashville was illegal, but having Indian workers to do the work and then ship the finished product, was not.

“We have for the first a time a description from the Department of Justice of what constitutes due care within the Lacey Act, and we and other wood product industry groups now have a precedent.” Mary Luehrsen

OCTOBER 2012

MMR 47

Evidence from the 2009 U.S. Fish and Wildlife Service raid. The FWS maintained that these guitar necks were made from an illegal shipment of ebony from Madagascar.

“Enforcement agents typically wear uniforms and carry weapons – if you’re stopped for a burned-out taillight it’ll be by a [in a way] uniformed, jack-booted, gun-carrying officer, but that doesn’t mean it’s a SWAT team action.” – Chuck Erickson

48 MMR

Regarding the second raid, Vinod Srivastava, India’s deputy director-general of foreign trade, wrote in a September 16, 2011 letter, “fingerboard is a finished product and not wood in primary form. The foreign trade policy of the government of India allows free export of such finished products of wood.” “The second time they raided Gibson, it did look like our industry and Gibson was being picked on,” Taylor says. “It would be bad [for the FWS] to do a third raid on the industry,” adding with a laugh that raiding a flooring manufacturer or plywood mill doesn’t get the type of mainstream headlines that raiding a guitar factory would get. Threats that Eric Clapton could, in theory, go to jail for trying to take his Martin Guitar into Germany and exaggerated headlines like “Will Music Die forever?” will give the FSW more attention than they want. Guitars? Way cooler than plywood. “It was totally predictable that Gibson wouldn’t skate free on the clearly illegally harvested Malagasy woods, but it’s understandable that both the company and the FWS didn’t want to spend time chasing in the courts,” sums up Chuck Erikson. “I wish they had, since many of the issues involved are left to hang fire over everyone else in the industry.” Erikson owns Duke of Pearl, and imports material for exotic inlay use, including guitars. He is a self-described “reluctant expert” on all things Lacey

and CITES because he has no funds for a lawyer. The latest changes in the law have cost him 30 percent of his business, he says. He and George Gruhn (Gruhn Guitars of Nashville, Tenn.) turned over scores of documents collected over the years for this report, and both subjected themselves to multiple interviews. “The Gibson raids weren’t a bookkeeping issue for the Government Accounting Office to deal with,” Erikson says. “The 2009 raid involved what seemed to be deliberate criminal activity with Madagascan wood, backed by documented evidence including emails stating that although no legal wood was available it would still be possible to get wood into the ‘gray market.’” Gibson was sourcing rosewood and ebony from Madagascar timber baron Roger Thunam. In a National Geographic article published in September 2010, a local official was quoted saying of him: “Thunam isn’t a businessman – he’s a trafficker. He cuts what isn’t his. He’s taken from the people’s park.” (The same article describes how the country’s forests have been so decimated that the lemurs have virtually disappeared.) “The 2009 ebony purchased by Gibson from Thunam through German wood broker Theo Nagle was traced as coming from a specific plot of forest, but when an investigative team surveyed ebony stumps and standing trees in that sector it was found that no logging had OCTOBER 2012

been done there for at least a decade, and that the trees harvested had been under the legal size limit. Thunam’s wood did not originate as or where stated, and its sourcing is being lied about.” What Happened at the Raids “The Government used violent and hostile means with the full force of the U.S. Government and several armed law enforcement agencies,” Juszkiewicz has said, adding that Gibson was treated the same way “drug dealers are treated.”

Fox News reported: “armed with semi-automatic weapons wearing bullet proof vests a SWAT team raided Gibson’s guitar factory.” The Wall Street Journal also reported that agents entered with “guns drawn.” Not so says the FWS. “The raid was conducted in compliance of standard law enforcement procedure,” says Ashe. “Officers entered and identified themselves wearing standard-issue side arms. We don’t have automatic weapons. No guns were drawn. Nobody was made to put their hands on their heads.”

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“[ Juszkiewicz’] assertions... [sometimes] include a certain amount of deliberate misrepresentation, distortion, or exaggeration,” Erickson says. “Enforcement agents typically wear uniforms and carry weapons – if you’re stopped for a burned-out taillight it’ll be by a [in a way] uniformed, jack-booted, gun-carrying officer, but that doesn’t mean it’s a SWAT team action.” Bill Woody, chief of law enforcement for the FWS, says that they do prioritize cases, and go after the larger ones. Gibson became one of those larger ones. “We received information that activity was going on that required investigation, we investigated, we saw due course, and we went through all the judicial procedure.” This included involving a prosecutor and a judge, both of whom had to agree that there was enough evidence of wrongdoing to sign off on a raid. Involved was a forensic lab in Oregon, “fully capable of determining the wood origin.” To the question of why not just go to Gibson first before the raid, “Normally if we think criminal activity is taking place, we don’t call first,” Ashe says. “I don’t think any law enforcement agency does.” “I’ve been watching the public debate about the Gibson case over the last

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50 MMR

To the letter of the law, it’s illegal to take this Pre-Lacey ammendment Martin across borders. The government insists it won’t prosecute such situations. OCTOBER 2012

several months, and I just want to reiterate my appreciation of Gibson for working with us on this issue,” Ashe adds. “It’s really about conserving some of the most important habitats in the world. If we think about this globally, in the last 50 years we’ve lost more than one half of the forest in the world. Places like Madagascar have experienced so much deforestation that it is driving species to extinction.” Singled Out “We feel that Gibson was inappropriately targeted,” Juszkiewicz says. “Nobody was singled out,” Ashe counters. “We are contacted by companies in this industry and others, people who have questions about Lacey or CITES compliance, and we work with all companies in all situations. Gibson was not singled out. We received information from Customs and Border Patrol,” and acted on it. FWS has visited the Martin plant too. “We’ve enjoyed a good and open relationship with FWS, and for many years they have come for an inspection, or even just to visit wanting to know something,” Paul says. “We’ve had questions, they’ve had questions. We need to work with each other.” Another sympathy-inducing comment from Gibson is how their material was confiscated, but then held without charges being filed. “We’ve been in this battle for over two years now, and no charges have been filed,” Juszkiewicz told MMR in April. “U.S. courts have allowed seizures of property without charges being filed against individuals/businesses since 1827,” Erikson says. “Civil forfeiture is based on the concept that property is guilty, not the owner, and since property has no legal rights, it can be confiscated for any reason without charges being filed – even if no crime was committed. This is one reason why Gibson’s confiscated wood could be indefinitely held without bringing charges against the company itself.” “The most cases we prosecute are Lacey Act violations,” says Ashe. And when the act was amended, “Congress did not give us any special appropriations for it. The Gibson case is just one case, and at any time we have 1,000 or more investigations ongoing. This is not something we’re dedicating any specific or sustained special focus to… there’s no OCTOBER 2012

reason to fear that the [MI industry] is being singled out.” The FWS has around 225 special agents and 300 wild life inspectors total, which Ashe considers fairly modest. “The Lacey Amendment of 2008 required no special training for our agents. It’s just an extension of what we do for tortoise shell or otter fur or anything else.” Lacey v. CITES “CITES and Lacey are intertwined, and people are confused,” Taylor says. “We’re clearing some Brazilian Rose-

wood right now and we’ve spent quite a long time with it and are making some progress. Then you have the international aspects of Lacey that are confusing. Spain, Germany, the United States – all have a different take on it. If I’m importing into a country I have to understand that particular country will have a different take on the law then another.” “There is some overlap,” says Jim Goldberg, of Goldberg & Associates, who for the last 20 years has worked with NAMM as a lobbyist. The Lacey Act is a U.S. law enacted in 1900 that makes it

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MMR 51

illegal to trade in poached wildlife, fish, and plants. The conservation bill was introduced to Congress by Iowa Republican John Lacey, and signed into law by President McKinley. For a century and eight years it treated those who trafficked in illegal game and plant life as criminals. In 2008, the Act was amended to broaden the scope of plants it protects, and the geographical scope of that protection. And then things got interesting for those who use wood to make instruments… There’s a requirement to file import documents verifying the “genus, species, and country of harvest” for wood in many imported products (including pianos, stringed instruments and most raw materials) to prove you’re in compliance with Lacey Act requirements. One of the claims floating around on MI-related blogs is that the 2008 amendment that originated from a congressman from Oregon who just wanted to protect his state’s timber businesses. “That’s not exactly true,” Goldberg says carefully. “It was part of the 2008 Farm Bill, something they pass every five years that deals with many other things.” The Lacey Act amendment was part of that, and Luehrsen adds that many members of the House of Representatives signed on. “There was a deliberative process, it wasn’t something slipped in secretly,” she says. Yet prime sponsors were Rep. Earl Blumenauer (D) and Sen. Ron Wyden (D) of Oregon, and the Act was supported by two groups more often than not in opposition: environmental groups and domestic lumber companies. Goldberg states that environmental groups feel that the more endangered species protected the better, while the timber industry sees that the more restraints put on imported wood the better.

“CITES and Lacey are intertwined, and people are confused.”

Bob Taylor

But it’s even more complex than that. “We have to remember that this was enacted during the immediate post-Katrina [Hurricane disaster] time period, when imported plywood was coming in to rebuild devastated Gulf Coast areas,” so the two groups’ mutual interest was further joined, Luehrsen says. Regarding CITES, Geroge Gruhn has been vocal about the bind it has put his respected vintage Gruhn Guitars business. He’s met with NAMM members, written editorials about it in the Nashville paper, and gone to Washington over the issues. “CITES is an international treaty signed by over 100 countries, and is an environmental protection treaty that designates both plant and animals for various levels of protection,” Goldberg says. “In some cases it’s okay to trade certain

listed items if the appropriate paperwork is there.” The “international” part is the problem. Recently, German authorities declared that they won’t accept pre-CITES certificates and, taking their declaration to the letter of the law, appear to be threatening to destroy instruments with such certification. “These instruments are irreplaceable pieces of American artistic and cultural history. Vintage and used instruments already in the European Union should be grandfathered and owners should be permitted to obtain proper documentation to assure their safety in the future.” Luehrsen acknowledges the flurry that has come out of the recent meeting about CITES in the EU. She says there is some [environmental] advocacy that seems to be overreaching from time to time, or rulings that have unreasonable or unintended consequences, and it’s their job to find the tactical and strategic way to fix the unintended consequences. The CITES Convention meets every couple of years, and a proposal that the U.S. may make at the 2013 meeting is that a process be established that gives instruments their own passport. This passport would travel with the instrument as private players travel from country to country and thus keep the instrument from being suspect. “It’s a work in progress,” she admits. “We work to bring the unique concerns about older instruments and the making of new ones to the regulators and to Congress.” She pauses. “If you’re not on the bus, you’re under the bus,” she says about the regulatory and legislative lobbying process. The Vintage Guitar Dealer Gruhn maintains there is an inherent “Catch-22” in trying to get a permit for

These two pictures are from an NAMM’s Import/Export Taskforce Fly-In to Washington DC on Nov. 2, 3, 2011. Left: George Gruhn and Christie Carter of Gruhn Guitars with Keith Studdard, Legislative Assistant to Rep. Marsha Blackburn (R-TN) Right: Rep Jim Cooper and Chuck Erickson 52 MMR

OCTOBER 2012

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Christie Carter, Rep. Marsha Blackburn, George Gruhn, and Jim Goldberg.

an old instrument to prove it’s not made of illegal woods, as there’s no paper trail. It’s deadly serious: “Over 40 percent of my business used to be export,” says Gruhn. “I can’t import or export things from the EU right now. Everything is in limbo and it’s affecting my business by millions of dollars.” Ashe emphatically rebuts the notation that the agency is “going after” that musician crossing the border with an antique guitar or that dealer selling one to someone in Europe. “We are not looking at individual instruments, not targeting individual outlets.” “It’s hard for me,” he continues. “I really don’t understand, because antique furniture dealers trade wood product, and they do it with documentation and that’s a vibrant trade. Dealers need to be aware that, say, that antique piano has ivory keys, but is legal to move because they have the documentation. People just need to be informed and vigilant. We regularly issue pre-Act documentation for antiques, personal effects, et cetera, but you have to get it. It’s not an onerous process.” (It’s on their site at http://www.fws.gov/international/permits/antiques.html.) Anyone with more questions can ask them in person: The FWS will have a booth set up at NAMM in January. Like an Elvis sighting, stories are told of guitars being confiscated by zealous Border Agents – though no one interviewed was able to come up with a specific 54 MMR

incident that could be fact-checked. “We always hear all kinds of news, and we need to take the time to research the actual situation,” Martin’s Paul says of these fears. “We’ve heard of situations where guitars have been detained, absolutely. But I can’t recall a situation where one was permanently taken from someone.” “The most important thing to know is that we do not target individual consumers,” Ashe reiterates. “There is no evidence, not one incident, where we have confiscated a musical instrument because of Lacey or CITES.” Yet Juszkiewicz has correctly maintained, “The law is clear. To comply with the law, almost no guitar can cross a border. That’s according to the letter of the law, which of course would virtually shut down commerce because that applies to anything with wood in it.” The Future – A Kindler, Gentler Lacey? So the Gibson settlement resolved that situation, right? “Allowing Gibson to settle out of court with a small fine does nothing at all to resolve critical questions about the wrong tariff codes which were used in both the African and Indian shipments,” Erickson says. “If the Feds are allowing both raids to be lumped together as only a single issue instead of two separate ones, all the six mm-plus woods brought in for decades as well as all the instruments made

using them could remain technically illegal and subject to Lacey enforcement, leaving someone else to be charged and brought to court as a test case.” Taylor is concerned about the smaller American guitar makers. “The bigger the company, the more material you’re moving through, the more work you need to do for it and it’s incredibly burdensome.” Larger companies can afford the resources required. “The poor person making guitars by themselves has to read the same volumes [of regulations] as we do. My heart goes out to smaller companies.” Goldberg and NAMM worked on the RELIEF Act sponsored by two Tennessee representatives, Jim Cooper (D) and Marsha Blackburn (R) that would take care of some of the Lacey Act challenges. (When President Obama spoke to Congress about jobs in September 2011, Juszkiewicz was Blackburn’s guest.) Although the bill did make important headway in the legislative review process, it was pulled from final debate and vote just after Summer NAMM this year; efforts will continue to work on needed fixes in the legislation. “The law shouldn’t be changed or gutted, but perhaps refined,” Paul agrees. “The agency consists of a small group of people that must also handle a large enforcement challenge and they are doing the best they can to work through it.” Yet Taylor is confident that many of the confusing and confounding aspects of the laws will be worked out, and what’s left will be manageable. “We’ll have some more scuffles, and then it’ll settle in. We’ll get a more kindler, gentler version of Lacey. Five years from now everyone will understand it, and the FWS will understand it,” and agents will understand. Quoting the ultimate authority, Star Wars, he says known respected players will receive something uttered by agents akin to, “these aren’t the droids you’re looking for, go about your business.” Taylor says Lacey should stick to new timber products and concern itself only with that first sale, leaving any second sale/vintage products alone. “If you didn’t need a piece of paper when the guitar was first made you shouldn’t need one now. I don’t care about pre-Lacey things. I care about the 600 guitars I’m making now that will last a century and might pass through 10 hands and as many countries. Hold my feet to the fire OCTOBER 2012

all you want on the wood I’m bringing in now, but once I sell that guitar, the game should be over. Now opponents to that idea think there’s a loophole that someone could make a false antique but really – a factory would get into that business? Maybe one guy...” The industry will have to figure out how to do business in compliance with the law, Luehrsen says. After the Gibson raids, she says that NAMM did its homework. “It’s tedious, it takes time, and whatever you have to do, you learn to do it. You may not like it, but you realize you need to understand the laws and invest the time it takes to comply. The days of ‘I didn’t know I needed that form’ are gone. You have to have the knowledge if you want to be in business. Our job at NAMM is to take this seriously. As soon as the 2008 Amendment happened, we kicked right into gear with compliance training.” “First and foremost, we’re supportive of the Lacey Act,” Paul says. “The abuses have been appalling, so the 2008 amendment was needed, and we think anything that battles illegal logging is a good thing.” He says they know it means more paper work, but not a prohibitive amount. “I can’t say it’s not difficult sometimes, but it’s definitely something workable and I think as time goes by we’ll see administrative challenges that will be worked through.”

“Over 40 percent of my business used to be export. I can’t import or export things from the EU right now.”

“We continue to put pressure on the process,” Luehrsen states emphatically. “We have to choose to spend our resources, and I can’t tell you the number of hours we’ve spent with NAMM members about this regulatory challenge, and yes it is true that time must be spent to understand it… International commerce requirements are legitimate and need to be understood to participate in commerce. Now we have lobbied directly to the Europe Regulators who enforce CITES, pointed out the irregularities, and the just plain stupid aspects of it, and

they have listened. We are committed to helping members stay in compliance with these amendments, but also working with legislatures to create a bill that is more clear while removing unintended consequences.” “I’ve taken the bull by the horns to organize an effort to actually to improve the Lacey Act, to make it so it leads to a more productive and sustainable future which in the end is what our industry needs, frankly,” Juszkiewicz told MMR in April. “If you’re against a strong Lacey Act you’re against our industry.”

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MMR 55

Fretted Gear

Showcase Esoterik Guitars DR3

This is the third model in Dave Reffett’s line of signature series guitars. This lightweight model is designed to deliver maximum speed, response and clarity. The DR3 features Light Weight Alder Body, Neck Through Design, 5-Piece Walnut and Figured Maple Neck, 24 (easily accessible) Jumbo Frets, 25.5” Scale Length, Dual Spoke Wheel Truss Rods, Seymour Duncan Blackout pickups, Kahler Tremolo, GraphTech Nut, Gotoh 510 Tuners, Amazing Body Contours - Carved Top/Concave Back, and Natural Oil Finish Retail price: $3,595. www.esoterikguitars.com

Ibanez RG Premium with Maple Fingerboard

Ibanez continues the 2012 expansion of its Premium series–this time by offering a version of the popular RG Premium with a maple fingerboard. Though it offers the distinct feel and tonal attack of a maple fretboard, the RG920MQM otherwise boasts all the attributes of the RG Premium – a 5-piece maple/walnut neck, custom-wound DiMarzio IBZ humbuckers, and Edge Zero II with the Zero Point System tremolo system. The Premium series guitars feature “hand-rolled” fret edges. A flamed maple quilted top ensures that these RG Premiums engage the eye as well as the ear. Available in Cobalt Blue Surge or Red Desert. Retail price: $1,338.43. www.ibanez.com

Railhammer Pickups Chisel Bridge Model

The new Chisel Bridge model pickup from Railhammer is aimed at hard rock and metal players. Using a high output Ceramic magnet and 44 gauge wire, the tone is aggressive and thick, but with clarity. The rail/pole structure allows players to dial in a tight percussive tone on the wound strings without the plain strings sounding thin or sterile. The patent pending Railhammers are designed by award winning guitar industry veteran Joe Naylor. Railhammers feature rails under the wound strings for tight lows, and poles under the plain strings for fat highs. The result is clarity that is similar to an active pickup, but with the harmonic content and organic tone of a passive design.The strong magnetic field also prevents any dead spots when bending strings. Other features include universal spacing, six screw baseplate, four-conductor wiring (for custom wiring such as coil split, phase, series/parallel, etc.) and height tapered rails which contributes to consistent volume overall from string to string. www.railhammer.com 56 MMR

OCTOBER 2012

VOX Apache Series Travel Guitars

The new series brings back two of the most unique body styles from the classic VOX back catalog: the Teardrop-shape Apache I, and the Phantom-style Apache II. Both have been enhanced with onboard amplification and practice features. Each instrument is equipped with a built-in, 2-channel amplifier (clean/overdrive) and a pair of three-inch speakers. Volume, Gain, and Tone controls provide a wide range of sounds. Power comes from six AA Batteries, yielding roughly 26 hours of playing time. Unique to the Apache Series are 66 onboard rhythm patterns, divided into musical genres for fast selection. Tempo and Level knobs are provided, as well as a Start/Stop button. Of the 66 Patterns, six are extended length “Song” patterns. The Apache Series instruments feature basswood bodies, hard maple necks, and rosewood fingerboards. Each is equipped with a single-coil pickup and a set of sealed precision tuners. Each Model is available in four colors. The Apache I Teardrop models come in White; Seafoam; Salmon Red; and a 3-Tone Sunburst. The Apache II Phantom models come in White, Seafoam, Salmon Red, and Black. A headphone jack can mute the internal speakers, and an Aux input allows jamming along to an MP3 player, computer tracks, etc. A convenient E-String tuner is also built in to each instrument. All models include a strap and a carry bag. Retail price: $299.99 www.voxamps.com

Korg Pitchblack Poly Pedal Tune

The newest member of Korg’s Pitchblack Series of high-visibility pedal tuners, the Pitchblack Poly displays all tuning results at once, on individual meters for each string. By simply turning one of the tuning pegs, the “String Seeker” feature automatically detects which string is being adjusted, and switches the display to tune just that string. In addition to saving time and effort, polyphonic tuning is ideal for players using a floating tremolo system. With this type of system, one string going flat may make the other strings sound sharp. By displaying the tuning status of all strings at once, the Pitchblack Poly makes it easy to identify the troublesome string. As with other Pitchblack tuners, the Pitchblack Poly offers four selectable metering modes – Regular; Full-Strobe; Half-Strobe; and Split. The calibration frequency is adjustable from 436 to 445 Hz; and the tuning accuracy is ± 1 Cent. The Pitchblack Poly also detects whether it is being used with a guitar or a bass (4, 5, or 6-strings), automatically. Flat tunings of up to five semitones are supported, as are capo tunings up to a maximum of seven semitones. Drop-D tunings are also supported. Retail price: $99.99. www.korg.com

Blackstar Gus G. Blackfire 200

Based on Blackstar’s award winning Series One 200 amp design, this 200W, limited edition tube amplifier was created with guitar hero Gus G (Ozzie Osbourne, Firewind).Four switchable channels are offered: a Clean channel with Warm and Bright modes, a Crunch channel with Crunch and Super Crunch modes, plus Fire and Fury overdrive channels specially voiced in partnership with Gus G. The Blackfire 200 features a custom cosmetic including a brushed aluminum front panel with an ‘Evil G’ screened logo and a cast metal Blackstar logo. Also available are two cosmetically matched 4x12 cabinets: the S1-412BlackfireA (angled) and S1-412BlackfireB (straight). Additional product features include built-in DPR power reduction using 4 x ECC83, 1 x ECC82, 4 x KT88 valves, master volume, two ISF (Infinite Shape Feature) equipped tone control sections, Presence and Resonance controls, series effects loop & speaker emulated output, and MIDI switching. Each model will come with exclusive Gus G accessories including a signed certificate, an ‘Evil G’ key ring, picks and a Firewind EP. Retail price: $2,499.99 (Head), $1149 (Angled Cabinet), $1149 (straight cabinet). www.blackstaramps.com OCTOBER 2012

MMR 57

ChordBuddy Capo/ Digital Tuner

ChordBuddy’s new capo and digital tuner works like a regular digital tuner when the capo is not in use and clipped on the headstock. The tuning screen changes from white to green with the strin is in tune. The product also works for banjo, mandolin, roundneck dobro, and ukulele. The capo is easy and simple to use, requiring 25 percent less hand strength than most capos on the market. The tuner’s LED screen rotates 360 degrees for easy viewing at all angles. It’s made of aircraft grade aluminum and features a one-button on/ off switch. Retail price: $34.95 www.chordbuddy.com

Dean Markley and Carl Verheyen Balanced Bridge Helix Electric Strings

This partnership between Dean Markley and guitarist Carl Verheyen brings a unique string set intended to balance the six screw and two screw Strat-stylebridges. The new string set features a unique blend of gauges and features the new Helix patent-pending hyper-elliptical windings. The Helix string uses a precise elliptical shape for the winding wire. The shape then had to be paired with the correct winding process. The hyper-elliptical winding process results in an increased number of wraps along the length of the string. This increases the mass of the string, without changing its diameter or material. More mass makes a fuller tone; more windings give a smoother feel as well as a brighter, more resonant tone. Additional benefits of the hyper-elliptical windings are a relaxed feel and less unwanted noise. The strings last much longer without sacrificing tone and performance. The Carl Verheyen signature set offers his choice of custom gauges (.009, .012, .016, .026, .037, .046). Retail price: $12.95. www.deanmarkley.com 58 MMR

OCTOBER 2012

Vibramate V5-TEV Stage II Mounting Kit

The Vibramate V5-TEV Stage II Mounting Kit is designed for installing a Bigsby B5 “Original” Vibrato on most Telecaster guitars that have a vintage style bridge-plate. The kit installs in minutes and eliminates the need for drilling any permanent holes in the instrument, so converting back to stock is just as simple. The Vibramate V5-TEV Stage II kit includes mounting hardware for the Bigsby B5 Vibrato and utilizes existing Telecaster® pickup and bridge saddles. The modular design of Vibramate V5TEV Stage II mounting kit allows users to mix-n-match Vibramate components for a variety of alternative options including Tailpiece, Pickup Type, Scalloped and Left-Hand Bridge Plates. Also available is a modular tailpiece for Bigsby Palm Pedal and the Popular “F” Logo Bigsby Vibrato made specifically for Fender installations. The Vibramate V5-TEV automatically positions the Bigsby® Vibrato in the proper orientation without any special tools or layout. Retail Price: $119.95. www.vibramate.com

Cort Guitars AS-M5 Acoustic

The AS-M5 acoustic guitar comes equipped with a pro-level Fishman Ellipse Blender system which offers amplified sound with a condenser mic mounted inside the guitar’s body along with a piezo underneath the saddle for total tonal control. The premium solid sitka spruce top provides the optimal soundboard material and will create tonal improvement with age.Specifications include a dovetail neck Joint construction, venetian cutaway, dreadnought solid sitka spruce top body with solid rosewood back & sides, Mahogany neck, Maple binding, Rosewood fretboard, 25.3” scale, Abalone dot Inlay, OCTOBER 2012

Die cast tuners, Abalone rosettes, Rosewood bridge, Fishman Ellipse Blend Matrix Pickup and more. Retail price: $1195.00. www.cortguitars.com

New York City Guitar School from Carl Fischer

These are the course books used at the New York City Guitar School, but they are also effective with a guitar teacher or as self-study. Information is presented logically, in step-by-step facility, and beginners will soon be playing the music that brought them to guitar. Guitar for Absolute Beginners by Dan Emery, is where it all starts. Users can pick up a guitar, go over its features and components, learn to strum, and be off and running. This true step-bystep method brings all of the basics to bear, one at a time, in a natural, timetested progression, as if users were attending the School. Learn chord symbols, tab, chord progression, and much more using the YouTube channel for corresponding videos and extra help. Finger Style Basics for Guitar, by Lenny Molotov, guides students into finger style playing. Although designed for beginners on the instrument, the book suggests that a basic familiarity with open chords and strumming helps, but no prior knowledge of fingerpicking is a good thing. This is a detailed study of the use of thumb and fingers, the physics of playing (“angle of attack”), and an ever-deeper study of techniques, all presented in study-atyour-own-pace format. Besides the copious use of illustrations and music examples, there are lots of videos available. Retail price: $17.95 (Absolute Beginners), $15.95 (Finger Style). www.carlfischer.com

Ray LaMontagne Signature Series Bourgeois Guitar

Ray LaMontagne has collaborated with Dana Bourgeois and Bourgeois Guitars on a new Limited Edition Signature Series. Built from Premium Master GradeSitka spruce and mahogany, and Hot Hide Glue construction, of this guitar, limited to a run of 33, will bear a label hand signed MMR 59

by both Bourgeois and LaMontagne to designate the collaboration. Appointments include wood rosette, Signature DB three color herringbone top border, Signature DB backstrip inlay, ivoroid body binding with black back and side purfling, and an elegant, understated fretboard inlay pattern requested by Ray and designed by Dana. www.bourgeoisguitars.com

Electro-Harmonix Superego Synth Engine

The polyphonic Superego Synth Engine reinvents sample and hold, performs fluid glissandos and creates oscillator like synthesizer effects. It can stack sounds or create infinite sustain and it lets users tweak attack and decay or use its effects loop to invent novel synth patches. Auto mode captures and freezes notes and chords in real time, notes and chords can be sustained as long as wanted. 9-volt power supply provided. Retail price $283.60. www.ehx.com

Roland GA-212 and GA-112 Combo Guitar Amps

The GA series leverages Roland’s renowned COSM® technology to create newly voiced amplifiers with versatile, expressive tones and simple, intuitive operation. Equipped with two custom-designed 12-inch speakers, the GA-212 dishes a big 200 watts of power. The GA-112 sports a single 12-inch speaker and a slightly more modest 100 watts of power. Each GA series amp features a versatile, multi-voice tone engine with a wide range of sounds, from clean to crunch and mega-gain. Users can store four custom sound settings and recall them with front-panel switches or the optional GA-FC Foot Controller. The amps’ knobs feature LED indicators that show the current setOCTOBER 2012

tings when a preset is recalled and aid visibility on dark stages. Pro features include two effects loops with selectable series/parallel operation and +4 dBu/-10 dBu level, plus two auxiliary outputs, a line-level direct output, and a DI/tuner output. The GA-FC Foot Controller can control multiple GA-series amps at once, and features two expression pedal inputs for foot-controlled drive and volume adjustment. www.RolandUS.com

Andrews Amplification ParaDyne Series Amps

The Para-Dyne name signifies the two channels of tone produced by these amps, which offer surprising clarity and headroom while delivering a smooth, touch sensitive response and complex warm harmonics.

Both amps are available in heads and 1X12 combos (2X12 combos coming soon). All feature heavy-duty Baltic birch cabinets and are hand-wired on heavy-duty turret boards in the USA. Para-Dyne features include a six-position depth switch and three position bright switch for the clean channel, a two-channel foot-switchable design, and a halfpower switch for reducing volume when “cranked up.” Gain and Master Volume controls are there for the lead channel, and external bias test points and adjustments for make easy tube changes. RETAIL PRICE: 12 $1,995 (ParaDyne 20 head), $2,250 (Para-Dyne 20 combo), $2,095 (Para-Dyne 50 head), and $2,350 (Para-Dyne 50 combo). www.andrewsamplab.com

Lâg Guitars Solid Body Arkane and Imperator Electric Guitars

These guitars, which have been popular across Europe for many years, are now be available for the first time to guitarists in the United States. The Lâg Arkane double cutaway and Lâg Imperator single cutaway are available in color MMR 61

combinations ranging from solid finishes to burst finishes with quilted and flame tops. These guitars offer hardware combinations of black and nickel. The Arkane offers stoptail and Floyd Rose options, while the Imperator offers a Tune-O-Matic stoptail bridge. Pickups for both series include offerings from Seymour Duncan and EMG. Available woods for both series include Basswood and Mahogany bodies. Imperator guitars offer Mahogany necks with Rosewood fingerboards, and Arkane guitars feature Maple necks with rosewood fingerboards. All Lâg bolt-on neck guitars feature an exclusive Lâg neck-body alignment design feature incorporated during the build process, and allows the neck to stay perfectly aligned with the body at all times.

62 MMR

The Lag Arkane and Imperator solidbody guitars are now available with U.S. street prices ranging from $199 - $1,299. www.usa.lagguitars.com

Kala Arch Top Ukulele

Regarded as one of Kala’s signature models, the JTE-2TS is a tenor sized ukulele with an innovative design reminiscent of a classic arch top guitar. The new release features a satin finish that accentuates its vintage appearance while also enhancing the tonal quality. The Kala arch top comes fitted with a custom Active EQ system that provides great sound and makes live performance a breeze. Other features include a spruce top, mahogany back and sides, mahogany neck, rosewood fingerboard, white pearloid binding, die cast tuners, and Aquila Strings. Retail price: $415. www.kalabrand.com

Gretsch Electromatic Models

The G5422TDC Electromatic Hollow Body and G5422TDCG Electromatic Hollow Body are bound double-cutaway hollow body guitars that feature sound-post bracing and elegant, bound f-holes. In addition, they feature the dynamic new “Black Top” Filter’Tron™ pickups, based on a select found set of Baldwin-era Filter’Tron pickups. Other features include a maple neck, bound rosewood fingerboard with 22 medium jumbo frets and hump-black pearloid inlays, , threeposition pickup switch, classic “G” arrow control knobs, rosewood-based AdjustoMatic™ bridge and Bigsby®-licensed B60 vibrato tailpiece (B60G on the G5422TDCG), and more. The new G5422DC-12 Electromatic Hollow Body 12-String also features the

OCTOBER 2012

new “Black Top” Filter’Tron humbucking pickups, and comes complete with a bound double-cutaway hollow body, with sound-post bracing and elegant bound f holes. The G5420LH Electromatic Hollow Body Left-Hand model features a bound single-cutaway hollow body featuring sound-post bracing and bound f-holes. Other features include a maple neck, bound rosewood fingerboard with 22 medium jumbo frets and hump-block pearloid inlays, silver plexi pickguard, a three-position pickup switch, and more.

The G5440LSB Electromatic Hollow Body Long Scale Bass and the G5442BDC Electromatic Hollow Body Short Scale Bass are equipped with two “Black Top” Filter’Tron bass pickups, bound bodies, sound-post bracing, elegant bound f-holes, maple necks, bound rosewood fingerboards with 22 medium jumbo frets and hump-block pearloid inlays, three position pickup switches, classic “G” arrow control knobs, rosewoodbased four-saddle Adjusto-Matic bridges and “G”-cutout tailpieces. www.gretschguitars.com

Beauty is in the eye of the beholder Great tone is in your hands

Hayden High Five 5W All-Tube Combo

The amp harkens back to simpler times with its straightforward bass, treble and volume controls, and features a single 10” speaker in a beautiful retro-styled cabinet.

An ECC83 preamp tube and an EL84 output tube are employed. Hayden is a UK manufacturer of hand-wired electric guitar amplifiers and a sister company of Ashdown Engineering. Retail price: $339 www.haydenamps.com

Peavey Nano Vypyr Grab & Go Modeling Guitar Amp

Precision Engineered Guitar Components, Parts & Accessories www.graphtech.com/play-mmr010 sales@graphtech.com 64 MMR

The Nano Vypyr® features 11 exclusive analog amp models–two clean models, two overdrive models, two rock models, two metal models, two lead models and one acoustic model–plus global bass, mid, treble and gain controls to adjust the tones of each model. The preamp section is based on Peavey’s® patented analog TransTube® technology, while the power section is lightweight class D. The amplifier also has a builtin DSP section that includes chorus, wah, compression, compression/chorus, flanger, octaver, tremolo, rotary speaker, reverb, and delay with tap tempo, with 35 possible combinations. An effects control knob adjusts multiple parameters for each effect at once, while the optional expression pedal gives users real-time parameter control over the effects. Additional features include a microphone input with level, chromatic tuner, auxiliary input and headphone output. The amp features tap tempo, parameter control on all effects, an 8” speaker in a 10” tilt-back enclosure, TransTube® analog preamp, a Class D power amp, Master volume, Gain control, Threeband EQ, Battery (four D-cell) or AC OCTOBER 2012

You may become

unfaithful

to your old faithful

the prs studio The music you make begins with an idea you add layers with rich te x tu re s a nd expressive sounds. Now you can bring it all to life with one guitar pickup configuration Narrowfield™

Narrowfield™

57/08™ 5 - way b l a d e s w i t c h coil tap on treble pickup

As seen played by Mike Oldfield on the Olympic Opening Ceremonies

powered. Built-in Chromatic Tuner, and more. Retail price: $299. www.peavey.com

Vintage Bubinga Series

The Bubinga Series includes four Trev Wilkinson-designed models, all featuring his highly regarded pickups and hardware, and built to handle bedrooms as well as festival stages. The passive Vintage V8004B has an eastern poplar body with 6mm Bubinga top, a bolt-on hard maple neck and rosewood fingerboard. A pair of authentically voiced split Wilkinson WBP pickups are matched with a WBJ at the bridge position. The Vintage V9004B features the same basic spec as the V80004B, but with the added appeal of active electronics, and a five-piece laminated bolt-on neck of maple and nato. The V10004B has a fivepiece laminated maple/nato through neck design, a Bubinga top on a mahogany body, plus a pair of high output Wilkinson designed

66 MMR

MWJH4 active humbucking pickups. For five-string aficionados, the V10005B (£519 UK RRP) has the same spec as its four-string brother, but with a low B string for those room-rattling low notes. Retail price: $478 - $830. www.jhs.co.uk

Tanglewood Premier Series All-Mahogany Guitars

The Premier All-Mahogany collection is comprised of three models: a slope shoulder Dreadnought (TW138), an Orchestra model (TW130), and a Parlor model (TW133). The instruments feature minimal, nofrills aesthetics; a satin finish, unbound body, and basic inlays. Each instrument features a solid Mahogany top and back, Mahogany sides, Rosewood fingerboard, Mahogany one-piece neck, PPS nut and saddle (ABS ivory on TCC-S), 1 11/16” (43mm) nut width, slotted headstock with Chrome Vintage Style tuners, a 26” (660mm)

scale length, and D’Addario EXP strings. Retail price: $469. www.tanglewoodguitars.com.

Yellow Jackets Power Adapters

Yellow Jackets are specialized adapters which permit the use of EL84/6BQ5 Power tubes in place of 6V6-, 6L6-, and EL34-family tubes and 7591 types. Because the Yellow Jackets ignore the amplifier’s grid bias voltage, it is possible to take them in and out at will to adjust an amp’s power level and sound for the individual gig or session. www.yellowjackets.com

The Fat Cat 50

This 50-watt 6L6 power house runs on class A/B. Two channel pre-amp running on 12AX7’s, with each channel having its own master volume that can be switched out of the circuit. The Fat Cat is built with a three-knob reverb for drive, mix and tone all from a single EL84.

OCTOBER 2012

Channel one has a tone selector for pure and clear sound unmatched from any other 6L6 amp. Channel two has a traditional bass and treble tone stack giving the amp a big scoop of spanking cleans. www.badcatamps.com

The ZT Junior Amp

Weighing only 5 pounds, the new ZT Junior is smaller than most practice amps, but it is no practice amp. Pushing 35 watts through a 5” speaker, the Junior provides surprisingly sweet tones and bottom end, as well as a host of useful features: Adjustable Overdrive, Aux In,

Headphone/Line Out, Speaker On/Off, and 12V compatibility. It can also powers 9V pedals. Accessories include a Battery Pack, Pedal Cable Kit, 12v Car Adapter Cable and Carry Bag. Retail price: $199 (Amp), $39.99 (Carry Bag). www.ztamplifiers.com

Godlyke Maxon DB10 Dual Booster

The Maxon DB10 Dual Booster is a unique concept in booster design, featuring two completely independent Boost circuits in a single compact housing. Each of the DB10’s Boost circuits has its own input and output jacks, allowing them to be cascaded into one another in any order. In addition, a separate overdrive/ distortion pedal can be placed in between the DB10’s two channels, allowing the user to increase either Volume, OCTOBER 2012

ECHO DIGITAL AUDIO INTRODUCES: THE ECHO 2 USB AUDIO INTERFACE

The Echo 2 is a combined personal mixer and USB audio interface *Innovative touch panel controls. *Premium microphone preamps. *Compact enough to mount on a microphone stand. *Works as a capable standalone mixer, a professional grade computer audio interface, or both simultaneously. MAP: $399 Shoreview is the Exclusive U.S. Distributor for Echo. Check us out and become a dealer!

ShoreviewDistribution.com

Find Breaking News in the Hot News section of MMR’s Web site, www.mmrmagazine.com MMR 67

amount of Gain, or both simultaneously. Included are a Clean channel with +20 dB of boost and flat frequency response and a Vintage channel with +20 dB of boost and slight hi-frequency rolloff. Retail price: $299. www.maxonfx.com

Eastwood Guitars ‘Hi-Flyer Phase 4’ Series

The Hi-Flyer Phase 4 is based on the last model of the long running Univox HiFlier series, which was produced from 1968 through 1977. The Eastwood series features the best of the Univox and more with a hardtail model and a tremolo model.

Both Eastwood Hi-Flyer Phase 4 models are true replicas of the originals, with accurate details on the shape and dimensions of the basswood body and the profile of the

maple bolt-on necks. These recreate the original feel and sound right down to the bridge and the pickups, making them modern day tributes to the Univox classics. The Hi-Flyer Phase 4 hardtail is a replica of the white model used by Nirvana’s Kurt Cobain in their 1993 video of Heart Shaped Box. It features a white pickguard, a maple fingerboard, Phase 4 Open Humbuckers with black surrounds, and a Mindtech 3-way adjustable wrap-around hardtail bridge. A must for any Nirvana fan, it is also available for lefties. The Hi-Flyer Phase 4 Sunburst features a Roller Bridge with tremolo, a rosewood fingerboard and a pair of vintage Mosrite style P-90 pickups. The Eastwood Hi-Flyer Phase 4 series is available now, to find your closest dealer visit www.eastwoodguitars.com

Kremona UK-1 Ukulele Pickup

Encased in European spruce, Kremona’s new UK-1 sensor ensures natural

amplified sound without modification to the instrument. Utilizing the tension of tuned strings, UK-1 installs safely and securely on the tie block of most sizes of ukulele. When changing strings or with an existing set loosened, the pickup is placed on the tie block with the input

facing downward. Strings loop around the bridge and tie block, holding the UK-1 in place as the strings are tuned to pitch. The supplied detachable miniplug to ¼” cable can connect the ukulele to an amplifier, soundboard or recording device. Kremona’s UK-1 is shipped in hanging blister packs ready for the point of purchase. Retail price: $79.00. www.kremonausa.com

The ZT Junior is the smallest amp in the world that demands to be taken seriously.

ZT 68 MMR

THE WORLD LEADER IN COMPACT AMP TECHNOLOGY

OCTOBER 2012

Pure Tone. Your Tone.

At Dean Markley, we’re not just about innovation. We’re about innovation for a reason. Take our Blue Steel strings. Our exclusive cryogenic process makes ‘em last longer and sound brilliant, without artificial coatings or other unnecessary gobbledygook. Just pure tone at your fingertips, whether you play electric, acoustic, or bass. Find out about our strings, acoustic pickups, and more at www.DeanMarkley .com

Made in the U.S.A.

Band & Orchestra

Best of Both Worlds Connolly Music and Thomastik-Infeld Celebrate a Successful Distributor-Supplier Partnership That’s 50 Years Old and Counting

Great business often comes down to personal ingenuity, singular ideas, and individual drive. But another aspect that should never be overlooked is that of a successful and long-lasting partnership. New York based distributor Connolly Music Company and Austrian string manufacturer Thomastik-Infeld are the perfect example. As they celebrate 50 years in business together, the entity generally referred to as Thomastik-Infeld USA remains as strong as ever, continuing to innovate. They’ve brought a wide variety of products to the U.S. for players of bowed and fretted instruments, including brands like Dominant, Spirocore, Vision, Belcanto, and Superflexible. Over the years, world-famous musicians have endorsed these products – everyone from Pinchas Zukerman, Itzhak Perlman and Hilary Hahn to George Benson and the Dave Matthews Band.

Jake Connolly

It all began, though, as a simple friendship between Connolly founder John Connolly and Thomastik-Infeld founder Otto Infeld. Current president Jake Connolly remembers, “My father, John, was the General Manager of the Gratz company – the distributor of Hofner and Thomastik-Infeld among other fine brands - in the mid-1950s and took 70 MMR

Zdenka Infeld

regular trips to Europe, which was considered to be quite atypical back then.” John started his own business just as Thomastik-Infeld was introducing their new synthetic string, Dominant. Jake Connolly says that John approached Infeld with the goal of creating a high profile for the strings. “My father appreciated Thomastik-Infeld for their in-

novative ideas and their agility as an entrepreneurial company – for respecting tradition, but not being bound by it,” he says. “Although the emerging Dominant string was not readily accepted by Europe at that point, John engaged in a big promotional push that involved rallying open minded American virtuoso musicians to test out these new strings, which octobeR 2012

ultimately served to put Connolly and Dominant on the map.” Connolly says that Thomastik-Infeld began the partnership focusing on creating a symbiotic, mutually beneficial arrangement. Otto died in 1965, at which point his wife, Margaretha, took over the company with her son, Peter. John and Peter grew closer over the years, a relationship that Jake describes as one of “sound business advice, familial connection, and genuine friendship and respect.” That family-like relationship has continued down the lines, as it was later Jake’s turn to look to Peter as an uncle as his own role in the partnership developed. After Peter’s untimely death in 2009, his wife, Zdenka, took charge of the company. She now runs the business with Peter’s son, Robert. Peter died in 2009 and, today, Peter’s wife, Zdenka, runs the business with his son, Robert. Meanwhile, the company has had an active relationship with Thomastik-Infeld’s product development through the years. “Every meeting includes a product development discussion including market needs & product testing,” says Connolly. “We have always been fortunate to have a strong rapport with the music community and gain valuable feedback from dealers and musicians.” This cooperation has led to a careful eye toward unique products, one that the companies count as a hallmark of their collaboration. “There were many times when it would have been easier to release ‘me too’ products that would have been accepted in the market, but they held off until they had something exceptional,” says Connolly. “Their bowed strings are the most notably famous and the quality and tone do OCTOBER 2012

indeed attract the top players across all genres,” he says. “Their fretted strings are used by high end players religiously and enjoy an almost underground cult status, but not as many people are aware of them as they’re not a general market string – but they attract many aficionados.” Connolly says that jazz great George Benson actually tracked the company down himself to find the strings and has been playing and endorsing them ever since. In addition to the ingenuity and ability to adapt to the marketplace that have helped to make the company so successful, notes Connolly, the strong bond between the companies have helped steady the ship through any rough waters. “We have always considered each other family, and this attitude has enabled both companies to take a longer term strategy and approach than otherwise might have been possible,” he says. “The ability to focus on fulfilling long term goals while at the same time having the agility to address short term changes has made for an incredibly strong partnership. One example is how we are able to work together to stabilize pricing in the USA during periods of wild currency fluctuation.” In short, it sounds like a perfect match. “The partnership between the two companies has ultimately proven to be greater than the sum of its parts.”

“ There were many times when it would have been easier to release ‘me too’ products that would have been accepted in the market, but they held off until they had something exceptional”

MMR 71

Skeleton Crew Global Truss America teaches small music shops the benefits of real-life showroom displays

You never get a second chance to make a first impression, as the saying goes, and there’s no greater first impression for retailers than that first moment that a customer walks into a store and surveys the showroom. What will they find? Stacks of boxes with obscure illustrations? A mish-mash of products on precarious hooks and stands? Danny Cabrera hopes not.

Danny Cabrera 72 MMR

Cabrera, operations manager of Global Truss America, which sells a variety of trussing products for the stage, production, exhibit and retail display markets under the Dura Truss brand as well as DJ-centered truss under the Global Truss America label, hopes that more shops consider using trussing as part of a sensible display in their shops in order to more professionally display a variety of pro audio and lighting products and to highlight the effectiveness of the trussing itself. “Using trussing in your shop just creates a whole new environment,” says Cabrera over the phone from his headquarters in Los Angeles. “It brings the real deal out into the store.” Cabrera says he first noticed the possibilities of bringing pro-style trussing rigs into retail shops about twelve years ago, when he walked into the Hollywood

Guitar Center location to find that they’d set up an entire performance area built around an extensive truss rig. “They had a full-blown stage,” he says. “I’m talking about motors and moving truss and line array systems. When you saw it, you were like, ‘Wow, this is what a showroom is supposed to look like.’ You’re giving people that vibe of how it’s supposed to be set up and it gives you a ton of ideas of what possibilities are out there.” Since those early realizations, Cabrera has spoken to smaller retailers all over the country looking to improve the way their pro audio products are presented. The very nature of the product makes it adaptable to a wide variety of contexts. There are straight pieces of varying lengths, corner blocks, curves, and angled pieces designed for customized shapes – Cabrera compares the funcOCTOBER 2012

tionality to a set of Legos. Global Truss America maintains a 60,000-foot warehouse space that Cabrera says is “stocked to the gills” with trussing. They employ a full-time in-house CAD design team to help adapt customers’ own plans for displays for safety, efficiency, and budgets. He says that trussing can be a boon for anyone looking to do a lot with little real estate, and for anyone looking to expand their market. The product is necessary for venue owners, mobile DJs, event planners, producers, and more. The company has even worked with television production crews recently. “We just did ABC’s Duets show,” says Brian Dowdle, marketing manager of Global Truss America. “It’s everywhere. You’ll see trussing in stuff like American Idol and all the red carpets, holding up a banner, being lit up – whatever. You even see it on shows like Wipeout. A lot of their systems and all their obstacles are

demand from dealers already onboard and an increased curiosity from those who haven’t made the leap yet. Meanwhile the economy, believe it or not, has actually helped push many customers toward more premium options. “With the economy the way it is,” says Cabrera, “you want to get the most out of your buck. If you’re going to go out and spend $200 on a regular lighting stand that’s going to last you six to eight months before it starts breaking down, you should really just be buying a piece of truss that’s going to last anywhere from three to five years and you can build from it. As your company grows, so can your system. You can go from being just a mobile DJ to getting into the production business. Not only that, if you know other DJs, you can have sub-rentals happening.” It’s working. Cabrera looks at shops all around the country, from Southern California family businesses to a new in-

If you really want to be able to sell, you put it up on a truss like it’s actually going to be used by the customer made with truss. It’s not just intended for one particular application. It’s made for a variety – production, TV, retail displays, rentals, installations.” “If you’ve got a starting line for a marathon, which a lot of production companies are doing now, you can hang up a banner, a stopwatch, and two speakers. It opens up the possibilities, creates revenue, and creates a whole different look,” adds Cabrera. All of this has led to both an increased

stallation at the New York City Sam Ash store, and sees new ideas for truss displays. But the idea is the same wherever they’re being used – authenticity. “When you want to showcase a light,” says Cabrera, “you don’t want to just use some random old lighting stand because it doesn’t give the same feel or effect. If you really want to be able to sell, you put it up on a truss like it’s actually going to be used by the customer.”

A truss-enhanced display at World of Stereo in San Jose, Calif. OCTOBER 2012

MMR 73

Store Profile

Extended Solo The Guitar Stop, a small family storefront on Cambridge, Massachusetts’ bustling Massachusetts Avenue (and the last music shop in Porter Square), celebrates 50 years in the business

Jeanne Oster was 10 years old when

she’d call out, “Can I help you?” It would

she began working at her father’s

take them a few moments before they could

Cambridge shop, then located in the

spot her eyes peeking out at them from over

working class melting pot neighborhood

the sales counter. She’d spend nights plucking

of Central Square. As customers clamored into

out new melodies on guitars that had come into the

the tiny store full of disemboweled electronics, or-

shop recently – a Martin or maybe a Guild M-20 –

phaned guitars, and forms for insurance policies,

until her dad found a customer for them.

The neighborhood has since changed and Oster’s shop has moved locations up Massachusetts Avenue a few times, but her presence in the store and an obsession with guitars have remained the same. The Guitar Stop, as it’s been known ever 74 MMR

since Oster built the shop’s website in 1998, has transitioned from a one-stop neighborhood resale shop to an exclusive guitar dealer with 98 percent new products offering repairs and a thriving lesson program. And, as Oster says, things have

never been better – the little store is in the middle of its best year since she took over in 1986. “I think if you’re going to sell something, there’s nothing better than guitars,” she says one morning at the shop, OCTOBER 2012

as her dog, Max, naps in front a wall of Fender combo amps. “No one gets excited about buying auto insurance, but when they buy that guitar, they’re skipping out of the store.” Oster would know a few things about insurance as well. When her father, Ed “Fast Eddie” Oster, first went into business in 1962, he had just received graduate degree from Rutgers (the son of a Russian immigrant, he’d earned his undergrad at the local school – Harvard). He and a friend opened a driver’s education business in Harvard Square, but soon realized that the auto insurance company upstairs from them was making a lot more money. They began selling it themselves soon after, scooping up a decent amount of customers just by being ready when they wandered in accidentally. “People would walk in the door after getting off on the wrong floor and say, ‘Is this the insurance agency?’” says Oster. “He’d just say, ‘Oh yeah, we can help you!’” Ed soon moved the store out to Central Square and realized he’d need more sales to make up for the slow months in auto insurance – basically all year. “At that time, in Massachusetts, everybody renewed in January,” says Oster. “Most of the year was slow, waiting for everyone to come in and renew, so he starting buying and selling adding machines and typewriters in the early ‘60s. And finally – I’ve always tried to figure out exactly what kind of guitar it was but never could – someone walked in and sold him one used Aria guitar. After that, he started buying and selling guitars.”

Central Sales’ storefront circa 1970. OCTOBER 2012

Oster named the shop “Central Sales Company” after the move, though his signage obscured the name and focused on another design declaring, “MUSIC.” A tiny, crowded showroom full of odds and ends left most neighbors with the impression with it was a pawn shop. Guitars hung down from the ceiling. “All the good stuff was in the window,” says Oster. “If a customer wanted to see something good, my dad would actually sent them back outside the store!” Much of the local population was Haitian, who Oster says expected to walk into the shop and negotiate for 45 minutes on every purchase. And even though Ed wasn’t a musician, his shop served as a temporary home to an endless list of classic guitars, buying guitars like Yamahas from jobbers and getting involved in Boston’s then-vast network of music shops’ used equipment. “Just from buying and selling things, you learn a lot of stuff,says Oster. “When you look at histories of all types of guitars now, I can say I sold one of those no matter what you’re talking about. That kind of store had a different sort of atmosphere.” The shop changed personality markedly once Oster took over and moved farther out to Porter Square, about two miles northwest. She initially got rid of the typewriters and cameras (not to mention several woodwind instruments) and focused on getting lines of new guitars and guitar-related products. She instituted a no-haggle policy. She kept the name the same in order to hold onto loyal customers from the Central Square

Max the dog.

“ You always read in the trades, ‘Close the sale! Don’t let them walk out the door without making the sale!’ I’d rather tell them to take their time and walk around,” says Oster. “We want people to play and have the right instrument for them.”

Ed “Fast Eddie” Oster. MMR 75

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location, but she soon discovered that no one had known the name anyway. Upon registering for a domain name, she made a change. “I first tried ‘csmusic. com’ for the website,” she says. “But no one know to search for that. Most of our results were for people looking up ‘Christian Science Music.’” On the advice of a cousin in 1998, she looked for a better name – a far easier task in those early days of the web than now – and came up with “Guitar Stop.” It worked great in search engines and was immediately memorable. Meanwhile, she was becoming a vet at dealing with lines, having landed a variety of them throughout the years and establishing a mainstay relationship with Fender, who makes up the majority of her inventory today. “I’d continue to find other brands like Takamine and Guild and Fender would buy them up anway,” she says. She’s got five rehearsal studios downstairs staffed by a skilled group of teachers – she requires that they have a degree in music and five years of pro experience.

Her brother, Al, does repairs on Sundays (though every employee at the shop can do a setup and minor repairs). She also employs her sister Annette and Annette’s son, Alex. “We’re good at what we do,” says Oster. “We want people to play and have the right instrument for them.” “You always read in the trades, ‘Close the sale! Don’t let them walk out the door without making the sale!’ I’d rather tell them to take their time and walk around. Try stuff. We hate returns. It totally bums me out. When we get a beginner in, we tell them, ‘Why don’t you take one or two lessons and see if you want to invest the money and the time.’ Then that builds your student base. You get them to take one or two lessons and they think, ‘I really can do this.’” Oster chalks it up to a simple love of the instrument. She has no plans to grow the store anytime soon, though she does note that “Guitar Stop” would be an excellent name for a franchise. “If we grew right now, things would change,” she says. “I love my job right now.”

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This Is Your Moment

The lights come up, the band explodes to life and your system is dialed in. The show unfolds in front of you and everything is where you expect it to be. Mains sound great, 6 monitor mixes, side-fills and in-ears are netting you nods from the band. You’re bedding 32 tracks in ProTools™, and mixing a killer show. You glance down at the X32 and marvel at the technology; motorized faders, LCD scribble strips, 16 mix busses and racks of effects at your fingertips, iPad® ready to mix from anywhere. Get your hands on an X32 and live your moment!

New Products Developing a Jazz Vocabulary from Jamey Aebersold Author, musician, and educator Joe Riposo has devised an effective method of teaching the concept of jazz language over his long and successful career as an educator. Developing a Jazz Vocabulary equates the art of proper note choice and phrasebuilding to the process of learning the alphabet for word-building. Chord tones and non-chord tones are assigned vowel and consonant status an, as in grammar, simple rules dictate which notes to use (and which to avoid) to develop effortless and flowing lines that make melodic sense. This book is for all musicians wishing to have a better understanding of connecting chords and developing phrases. Retail price: $9.95. www.jazzbooks.com Casio Privia The Privia PX-150, PX-350, PX-750 and PX-850 offer an enhanced keyboard and a new powerful sound engine. The simulated ebony and ivory textured keys on these digital pianos reproduce the touch feeling of an acoustic piano while the scaled weighted action keyboard provides the depth and integrity of an acoustic piano. Simultaneously, the tri-sensors capture a performance with more accuracy and speed than most traditional keyboards.

Casio’s new proprietary sound source, “AiR” (Acoustic and intelligent Resonator), delivers unmatched realism and detail and utilizes over three times the waveform memory of the previous generation. The pianos are available in a variety of colors and finishes. Some models have expanded capabilities of the AiR sound source with up to 256 notes of polyphony, sympathetic resonance, and cabinet simulation. The PX-350 and PX-850 also provide the ability to record a 44.1kHz .wav file directly to a USB thumb drive. Retail price: $899 (PX-150), $1,099 78 MMR

(PX-350 and 750), $1,499 (PX-850). www.casiomusicgear.com Echo 2 USB Audio Interface The Echo 2 is a combined personal mixer and USB audio interface, designed for both live performance and recording. The interface features touch panel controls, premium microphone preamps, and is compact enough to mount on a microphone stand. It can work as a capable standalone mixer, as a professional grade computer audio interface, or both simultaneously. Shoreview Distribution is the exclusive U.S. Distributor for Echo Products. Retail price: $399. www.ShoreviewDistribution.com Kurzweil MP-15 Designer Series Digital Piano The MP-15 Designer Series digital piano features PC3 sound technology, 3D ambiance effects, a stereo surround system and a newly designed user interface. The MP-15 piano starts with 88 Real-Hammer™ keys with 10 adjustable response

settings. The sound engine is built upon Kurzweil’s PC3 professional sound technology and includes Kurzweil’s “Triple Strike Piano” and 128 other hand-picked sounds – acoustic pianos, classic electric pianos, organs, synth and lead sounds, orchestral instruments, guitars, drum and percussion kits, and more. The PC3 sound engine is capable of up to 32 layers per voice and there are 64 of Kurzweil’s 4-zone multi-instrument “Setups”. There are also 60 built-in interactive drum patterns. The MP-15 features a clear-blue 16-character LCD user interface flanked

by 16 dedicated sound and setup selection buttons. A 2-track song sequencer lets you record up to two parts separately. The MP-15 features Kurzweil’s latest “multiple ambience” 3D effects to add depth and realism to the internal sounds. The piano is powered by a 30 Watt, 2-way stereo surround system with 4-speakers and also comes with stereo inputs, outputs and USB connections. An MP3 input on the front of the piano has separate volume control. The cabinet features console-stye legs, a full modesty panel, adjustable music desk and matching bench - all in dark rosewood finish. Retail Price: $2995. www.kurzweil.com Phaeton PHT FX-1100 Trumpet The FX-1100 Trumpet offers a number of exclusive innovations including three sets of interchangeable bracing machined from Bronze, Stainless Steel, and annealed Brass. Every player now has an easy option for fine tuning his instrument to suit his taste and performing requirements.

The new solid brass stock one-piece heavy mouthpiece receiver adds a new dimension of control at the point of critical tone production. Rifle drilled openings in both horizontal Phaeton style braces reduces weight while adding essential response in every register. A faster large bore tapered lead pipe adds more dynamics when needed. Coupled with the trumpet’s larger bell, it is impossible to over-blow this horn. Reversed tuning slides and lead pipe provide for smooth air flow, and the trumpet’s short piston stroke is designed for high speed. The horn also features Phaeton’s Brush Brass finish, Solid Brass hex-shaped and weighted top/bottom caps & finger buttons. Retail price: $2685. www.phaetontrumpet.com Rovner Van Gogh Ligature The latest addition to Rovner’s line of Next Generation products is 30-50 perOCTOBER 2012

New Products cent taller than a standard ligature and features Rovner’s patented “Mass Loaded Technology” with unique Resonating Ribs. This extra height enables the Van Gogh to grasp almost the entire heel of the reed, preventing reed warp and eliminating “pinch points” that restrict vibration. It offers a big but controllable sound, with excellent response, projection and intonation. The ligature responds to simple adjustments that vary the tone, providing freedom from the typical dynamic simply of “dark or bright.” www.rovnerproducts.com Alto Professional iPA Music System The iPA Music System from Alto Professional is a powerful, portable loudspeaker with 400 Watts of power for amplifying

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iPad apps, iTunes libraries, and karaoke systems like never before. The iPA Music System’s internal power amplifier uses the signal from a docked iPad to fill events with crystal clear music. An included Alto Professional ADM10 cardioid microphone and 10’ cable make karaoke easy. The iPA Music System even has a contour switch that instantly provides the perfect EQ settings for music playback and singing. www.altoproaudio.com TC-Helicon New Features for VoiceLive Touch and VoiceLive 2 The update for TC Helicon’s VoiceLive Touch (v.1.2) adds no less than 10 new features, including ‘Feedback’ and ‘Hi Cut’ controls for the delay effect, a dedicated ‘Decay’ effect parameter for the reverb

and the built-in looper has been enhanced, allowing users to adjust the playback level of previously recorded loops on the spot. A full list of new VoiceLive Touch features can be found at TC-Helicon’s website. The VoiceLive 2 (v.1.5) update now allows users to assign ‘Step’ or ‘Bypass’ to the control button of a TC-Helicon MP75 microphone. In short, the MP75 microphone features a handy Mic-Control button that can control the effects on TC-Helicon effect units. The most obvious use of this button is to switch effects on/off, but now it is also possible to go through ‘steps’ or bypass the entire unit directly from the MP-75 microphone when used with VoiceLive 2. Retail price: $945 (VoiceLive 2), $599 (VoiceLive Touch). www.tc-helicon.com

OCTOBER 2012

November is International Drum Month

Are you ready for NEW customers?

The Percussion Marketing Council continues to create new drummers for the entire industry and this means NEW CUSTOMERS for you. This November we’re providing special incentives for all beginners to visit your store by offering a FREE Beginners Pack to help them get started. Coupons for the free Beginner’s Pack will appear in various publications H IT W ET G or may be printed THE PlayDrums.com ! PROGRAM andfrom redeemed directly through the PMC. There’s one small catch. Your store must validate the PMC coupon. When you do, that’s your opportunity to meet and create a brand new customer, courtesy of the Percussion Marketing Council.

Scan this to ﬁnd a dealer near you.

Visit your local music store and have a store employee sign this coupon. Then mail it to the address below.

SEND ME: (select one)

Hand Percussion Pack

Drum Stick Pack

Beginner’s Pack courtesy of Alfred Music Publishing, Hal Leonard Corporation, Hudson Music, Vater, and Zildjian.

sample Name: ______________________________________________________________

Address: ______________________________________________________________

City & State: _____________________________________ Zip: __________________

Phone: ______________________ Email: ____________________________________

Employee Signature: ____________________________________________________

Show the retailer this ad and ask for the store’s business card. The store’s

business card must accompany this completed coupon. Your free Beginner’s Pack will arrive in 6-8 weeks. Deadline Dec. 31, 2012. Mail this coupon to: Percussion Marketing Council; P.O. Box 33252, Cleveland, OH 44133 Offer valid in Continental US only. One coupon per household, please. While supplies last. Coupon can be downloaded at Playdrums.com

The PMC Members indicated below are your partners in helping to grow your percussion business. We’ve created educational programs that connect with students, teachers, schools, teens and parents. Also, our membership experts have created a “Perfect 10” RETAILER TIPS that can help you cash-in on this year’s International Drum Month events. Visit www.playdrums.com/idm “Retailers” section to ﬁnd these special tips. For direct links to all our members and their products visit the PMC’s website: www.playdrums.com

The Percussion Marketing Council is a non-proﬁt 501-c corporation dedicated to the advancement, understanding, and enjoyment of drums and percussion.

We’re Building Your Market, But You Need To Get Involved. Visit www.playdrums.com for complete program information on: Vans Warped Tour— FREE Drum Lessons

PERCUSSION IN THE SCHOOLS

During the 2012 summer tour, the PMC gave over 700 free drum lessons to ﬁrst-time teens, wanting to play drums.

Over 60 in-school general assembly percussion concerts were presented, impacting over 25,000 students experiencing percussion for the ﬁrst time.

Learn how these programs beneﬁt you or how to get involved at www.playdrums.com or email kbdustman@aol.com 2012 NAMM Foundation Grant Recipient. Copyright 2012 Percussion Marketing Council; P.O. Box 33252; Cleveland, OH 44133

New Products Fusion Bags USA Flugelhorn Gig Bag The new Fusion F1 Flugelhorn gig bag will safely and comfortably transport a Flugelhorn with 30 mm padded protection around with heavy-duty protection and compartments galore for all gigging accessories. Hand constructed with a hard wearing, water resistant, rip-stop Jacquard exterior and a soft, no-scratch, non-fibrous, velvet interior the Fusion F1 Flugelhorn gig bag is tough on the outside and cozy on the inside. A padded internal security strap further insures the Flugelhorn is not shifting about. The horn will be secured inside in a padded sleeve. The Fusion F1 Flugelhorn gig bag can be carried via a rugged top handle or as a backpack for handsfree commuting and travel. The backpack straps include a sternum clasp and a belly strap to perfectly distribute weight for maximum comfort.

The gig bag also sports the innovative FLOW-SYSTEM™. This proprietary design innovation allows air to flow freely between carrier and gig bag, keeping the user cool and comfortable. Inverted zippers and rubber zipper pulls prevent scratching and the F1 Flugelhorn gig bag zips open extra wide. The F1 Flugelhorn gig bag also features the proprietary FUSE-ON™ system whereby it is possible to attach a matching Fusion F1 Backpack to the outside of the F1 Flugelhorn gig bag. This modular approach allows you even more storage capacity and flexibility for your handsfree commuting and travel. The Fusion F1 Flugelhorn gig bag is available in four bold colors including: Lime, Orange, Blue and all Black. Retail price: $190. www.FusionBagsUSA.com CAD Audio Debuts StagePass Wireless System The new StagePass™ WX1200 wireless system from CAD Audio provides

16-channel frequency agile VHF operation for increased operating range and the flexibility to scan, select and link to the optimum channel in any performance setting. StagePass features CAD’s unique Scan-Link™ technology that instantaneously scans all of the channels in the RF environment, then selects the clearest one. The receiver then automatically looks for and links to the transmitter to lock in that channel. The series systems are available as the WX1200 handheld, WX1210HW condenser hypercardioid headworn system, WX1210LAV cardioid condenser miniature lavalier system and WX1210GTR body pack guitar system. StagePass WX1200 handheld (TX1200) and body pack (TX1210) transmitters have soft touch multi-function OnOff/Mute/Low Battery/ScanLink status

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switches with multi-color LED indicators. High quality alkaline double AA batteries provide more than ten hours of battery life for the transmitters. The WX1200 receiver is housed in a metal chassis for durability and effectiveness as a formable RF enclosure with ¼” and XLR outputs for additional flexibility. Retail price: $199. www.cadaudio.com Fishman Loudbox Performer Fishman’s most powerful amplifier, the Loudbox Performer features 180 watts of clear bi-amplified acoustic sound and two three-band flexible mic/instrument input channels that accept both ¼” and XLR sources. Each channel includes Fishman three-band EQ (shelving bass and treble with resonant-style midrange), feedbackfighting Phase switch and Notch filter controls, and a new dual digital effects section with Reverb, Chorus, Flanger, Delay, Echo and Slap Echo. The Performer’s three-way design delivers clear, full-sound with additional low end to balance the premium neodymium tweeter and dedicated midrange driver. The lightweight cabinet design features a built-in 100 tilt with an improved, integrated kickstand design that allows the Loudbox Performer to be tilted back 500 for optimal sound projection. Enhanced features for the Performer include independent channel and effects level controls; an auxiliary stereo input with level control plus ¼” and 1/8” connectors; balanced XLR D.I. outputs on each channel and main mix, and Channel Mute to silence both input channels. Retail: $1,076.85. www.fishman.com Nady MaxTower LineArray with Optional Powered Subwoofer The MaxTower™ PAS-250 is a self-contained portable line array 250W PA system. This very affordable unit is ideal for solo singers / musicians and small groups, as well as many small to medium meeting apOCTOBER 2012

plications, delivering full-range audio quality and enhanced coverage for a variety of venues. The line array 8-speaker configuration provides wider dispersion and more sonic penetration than standard cabinet speakers. Feedback rejection allows behind performer placement so that the MaxTower serves as both FOH and monitor speaker at the same time.

The PAS-250 is constructed of a lightweight but durable polymer composite material and features a 250WRMS Class D amplifier for high efficiency / cool operation. Other features include: eight 3” line array high-excursion piston speakers; 2 XLR-1/4” combo inputs with independent control and 10dB attenuator switch; selectable 48V phantom power

Meeting the Needs of Students for More Than 30 Years ... Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 30 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has recently been upgraded to include the J.LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Cremona SV-175 Violin Outfit: •All-solid carved, graduated construction •Seven sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •Well-balanced J.LaSalle LB-13 bow with ebony frog

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New Products for condenser microphones; balanced XLR output with independent level control; separate EQ control on each channel; DSP Reverb with Level controls for each channel; and a Main level control with mute switch. The MaxTower is now also available with an optional powered subwoofer—the Nady MXTS-8—which plugs directly into the unit’s XLR output. www.nady.com Tycoon Percussion Roundback Acrylic Cajon Tycoon’s new Roundback Acrylic Cajon Series is an innovative combination of two styles of cajons unique to Tycoon. Featuring a solid, transparent acrylic body with a white Zebrano front plate, these drums provide a unique shape and look with a round back shape, which produces a deep, boisterous base

sound, combined with clean, crisp, snare slaps in the corners; making it excel in any setting from the studio to the stage. www.tycoonpercussion.com

Sound Innovations for Guitar Teacher Edition from Alfred Written by Aaron Stang (author and Grammy ® Award-winning guitarist) and Bill Purse (Guitar Chair at Duquesne University), Sound Innovations for Guitar emphasizes teaching real-world guitar skills so students can begin playing right away. Its revolutionary pedagogy starts off by teaching chords and notes on the low E string to promote better fretboard understanding, build solid left- and righthand technique, and to allow students to begin playing fundamental bass-line

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type rock and blues patterns early on. Sound Innovations for Guitar, Book 1 Teacher Edition contains 36 complete one-week units/lesson plans that utilize solid pedagogy and multimedia integration. The lessons progress through six major levels and provide student learning goals, access to reproducible enrichment and enhancement pages, expansion suggestions, performance advice, assessment tools, and clear guidance as to reasonable expected outcomes. The Teacher Edition also includes a DVD containing three and a half hours of video lessons, as well as MP3 recordings of every example and song in the book, with play-along accompaniments. The authors also provide dozens of free downloadable worksheets to supplement the teacher’s book, and have opened up an email helpline, where teachers can directly email questions about the method and teaching guitar. Retail price: $19.99 www.alfred.com/guitar. SHS Audio introduces 12 Channel Mixer This high quality console gives users 12 inputs for mic’ing up the full band, dedicated 3-band parametric eq per channel and high quality mic preamps for crystal clear audio. Smooth taper faders provide a pro feel and having all the inputs and outputs at your fingertips makes this mixer suited for any live sound or recording situation. Features include a digital effects display, global phantom power, one postfade auxiliary/effects channel, a pushbutton low cut, two main XLR outputs, a USB input, two RCA inputs, and threeband EQ. Retail price: 319.95. www.shsaudio.co LP Aspire Congas and Bongos Latin Percussion’s newest edition of its Aspire Congas and Bongos are made from exotic Jamjuree wood. Sometimes called “Siam Walnut,” Jamjuree is 15 percent lighter in weight than Siam Oak yet still delivers the same signature tone and resonance. Its wood grain ranges OCTOBER 2012

from a radiant gold to a deep, rich walnut-colored brown, resulting in dramatic visual contrast. To further enrich the wood’s natural beauty, the drums are coated with a satin-like matte lacquer finish. The congas are 28” tall and come in sets of two with head combinations of 10” and 11”. The drums are fitted with natural rawhide heads and chrome 5/16” diameter tuning lugs. To help minimize hand trauma, the congas are equipped with EZ Curve Rims. The rims and side plates are in an attractive black powder coated finish that enhances the drums unique finish. Conga sets come with a fully height-adjustable LP Aspire Slide Mount Double Conga Stand. Retail price: $549 (Congas), $149 (Bongos). www.lpmusic.com

the internal Kronos SSD. Improved disk and memory enable the creation of User Sample Bank subsets, as well as mixing and matching parts from different banks, without duplicating samples on disk. Programs, Wave Sequences, and Drum Kits maintain links to the User Sample Banks even when samples are moved on disk or loaded onto a different Kronos instrument, making it

easy to share sounds with friends and collaborators. Players can also create their own samples or import Akai and SoundFont 2.0 libraries using new, improved conversion features. Retail price for Kronox X Workstation: $3199 (61-key), $3699 (73-key), $3999 (88-key). www.korg.com

Korg Kronos X Music Workstation and Kronos OS v2.0 The Kronos family has expanded with the new Kronos X, which features hardware technology enhancements and enhanced sampler functionality. The Kronos X doubles the PCM RAM capacity to approximately 2GB and the SSD capacity to 62GB, enabling musicians to take full advantage of all the Kronos Sound Libraries. In addition, Kronos X contains Korg’s EXs 10-13 expansion sample series of Kronos Sound Libraries pre-installed in its demo mode. Users can obtain full versions, plus additional Sound Libraries, by simply purchasing a license key from Korg’s Web Shop.

Along with Kronos X, Korg announces Kronos OS v2.0, coming soon for all Kronos and Kronos X models. For models that do not already have OS v2.0 installed (visible during boot), users can download it for free from www.Korg.com/Kronos , then easily install it via USB. New to OS v2.0 are user Sample Banks for creating highcapacity, custom sample libraries. Players can load and play many gigabytes of their custom or converted samples at once, using OCTOBER 2012

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Supplier Scene Producer Ken Scott Presents Highlights from His New Book, Abbey Road to Ziggy Stardust The Grammy Museum recently welcomed back legendary producer/engineer and Alfred author Ken Scott for Abbey Road to Zigg y Stardust: The Talk, a unique evening of story-telling about his time working with the Beatles, David Bowie, Elton John, and Missing Persons. Industry insiders and classic rock fans that congregated at the famed Clive Davis auditorium were treated to an inside chat about what it is like to work with the biggest acts in music history. Ken shared how he started out in the music industry, dispelled band/artist myths, and told humorous anecdotes; along with some very special play backs of never-before-heard breakdowns of classic rock songs. www.alfred.com Pianodisc Expands Library and Offers Bonus Packages With the continuing expansion of its renowned music library, PianoDisc is also offering new and expanded benefits to reach all levels of new PianoDisc iQ systems. Customers who purchase a Platinum or Premier Edition PianoDisc iQ Intelligent Player System are now receiving over 60 hours of complimentary mu-

Tilting a grand piano has never been easier using the new Moondog Grand Piano Tilter.

If you’ve ever needed to tilt a grand piano from or to a skidboard by yourself, the Moondog Grand Piano Tilter is the tool for you! To view a demonstrational video of the tilter visit our website: www.moondogmfg.com For more information including pricing contact eric@moondogmfg.com

Moondog Manufacturing

425-252-0757 2915 Pine Street • Everett, WA 98201 www.moondogmfg.com

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sic and video and 5 additional free discs of the customer’s choosing, with an astounding value in excess of $2,500. Customers who purchase a Standard PianoDisc iQ system will receive over 32 hours of music and video with a value in excess of $1,400. The Standard package now includes the complete Classical Masterpiece Collection, selections from our renowned Artist Series, Christmas collections, the recent PianoDisc release featuring smash Grammy-winning love songs – Five For Fighting 100 Years, Adele Someone Like You, Lady Antebellum Need You Now, Colbie Caillat Bubbly, Uncle Kracker Smile, James Blunt You’re Beautiful, Daniel Powter Bad Day, Kelly Clarkson Breakaway, contemporary music albums from artists such as Elton John, Taylor Swift, and Stevie Wonder, smooth jazz with artists such as David Benoit, opera with Bocelli, relaxing instrumentals, and more. www.pianodisc.com Four Force EM-1 Guitar Amp Sweeps Nashville music show A proprietary, patented guitar amplifier designed and produced by Yuba City based Gibbs Group LLC was recently selected as Best of Show at the Summer NAMM show in Nashville, Tennessee. The pioneering lightweight solid-state amplifier impressed show-goers and organizers with an ability to match the distortion of higher priced tube-type amplifiers. Global sales of the Four Force™ EM-1 are already strong throughout North & South America & Japan. Gibbs Group - with offices in USA and China - was responsible for concepts, engineering, production and sales of the popular amplifier. www.fourforce.us Tri-Technical Systems, Inc. Expands Retail Solutions with Acquisition Tri-Technical Systems Tri-Tech, a national leader in retail business software solutions, has recently acquired Boulder, Colorado software company Computer Consultants Exchange (CCE). CCE is the developer of Consignment Ease and Consignment Success software, industry recognized retail solutions for consignment and resale stores. CCE has over 1,700 installed users that will be added to Tri-Tech’s customer base. OCTOBER 2012

“Our company concentrates on developing expertise in niche markets, beginning in 1984 with the Music Retail industry and continuing over the past several years into other industries, such as Bicycle and Fitness, Sewing and Vacuum, Golf and others,” said Paul Acton, President. Acton further stated, “We feel our expertise in inventory management will also benefit the Consignment industry and we are pleased to welcome CCE and its valued customers to Tri-Tech.” Tri-Tech is the author of the AIMsi and Active-e software products. AIMsi is a complete point of sale (POS), inventory management, accounting and business software application for retailers. AIMsi v10 is PA-DSS certified. Active-e is a web e-commerce solution that fully integrates with AIMsi. www.technology4retailers.com D’Addario’s Dynacore Strings D’Addario’s latest addition to the classical guitar string family, Pro-Arté Dynacore Classical Guitar Strings have received world-wide acclaim from celebrated classical guitar artists since its recent introduction to the market. As a member of the Los Angeles Guitar Quartet, John Dearman has concertized world-wide for more than thirty

The new strings boast a new core construction with its innovative multifilament stranded core manufacturing process, which delivers a more flexible feel and quick response. They’re designed for a rich, round, full tone with warmth and clarity and improved diameter control for improved tuning stability and unprecedented intonation consistency. www.daddario.com Jason D. Williams Joins Kawai Legendary rockabilly pianist Jason D. Williams has joined the ranks of musical artists endorsing Kawai instruments. Widely regarded as one of todayÕs best rockabilly piano players, Jason is a spirited, take no prisoners performer. During a career that’s spanned over 30 years,

Jason D. Williams has been featured on countless TV and radio programs, from MTV and VH1 to PBS and NPR. He has also been the subject of many news articles, including a feature article in Keyboard Magazine. To learn more about Jason D. Williams, visit his artist page at www.kawaius.com. John Rich Endorses ChordBuddy Guitar Learning System ChordBuddy, LLC recently announced

that American country singer-songwriter and reality TV star John Rich has endorsed the ChordBuddy® guitar learning system. Rich will appear in advertising and publicity opportunities for the company as well as inclusion in a follow-up segment for season four of the Emmy-

years, appearing in the major concert halls and international festivals. He offers, “Dynacore basses have a softer feel while still providing plenty of punch and sustain, and the Titanium trebles give you all the pop and brightness you could ask for.” More praise came in from Ricardo Cobo, one of the leading virtuosos of the new classical guitar generation and Aniello Desiderio, who Desiderio cofounded the World Guitar Ensemble, in which he played with greats like David Tanenbaum, Costas Cotsiolis, Zoran Dukic, and more. OCTOBER 2012

MMR 87

Supplier Scene nominated hit ABC Show Shark Tank. In addition to his solo career and business ventures, Rich is part of the duo “Big & Rich” whose next album Hillbilly Jedi was released in September. Rich has also been recognized for his work in helping kids with cancer – raising more than $1.4 million for the St. Jude Children’s Research Hospital. Multi-item_Ad_Mar11 4/1/11 12:55

Over his 21-year career, Rich has co-written singles for multiple artists, including Faith Hill, Keith Anderson, Jason Aldean and Gretchen Wilson, as well as producing records for several other artists. Rich co-wrote the number one hits “Redneck Woman” for Gretchen Wilson, “Mississippi Girl” for Faith Hill and Page “Why” PM 1 for Jason Aldean.

WE’VE BUILT OUR BUSINESS ON OUR BRANDS. SO CAN YOU.

ChordBuddy’s patented learning system attaches to the neck of the guitar and allows students to play songs instantly by pushing a button. As they progress, the tabs are removed, like training wheels on a bike, and the students are able to play the chords. www.chordbuddy.com GJ2 Releases ‘Concorde’ at Randy Rhoads Book Launch GJ2, the new guitar brand founded by Grover Jackson and Jon Gold, released a new model at the Hollywood launch of a new book honoring the life of guitar icon Randy Rhoads. As many know, the Jackson brand was founded after Randy visited

Cremona

Blueridge Gitane Blueridge

J.Navarro

Gladiator

Gold Star

Cremona

Kentucky

SAGA MUSICAL INSTRUMENTS South San Francisco, California www.sagamusic.com Dealer inquiries invited! •

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•

Grover Jackson and they worked together to create one of the most recognizable guitar models around. Grover Jackson’s new model pays tribute to the past but showcases the latest advances in guitar manufacture, including a neck-through body construction, “Habanero” pickups and most components made in house including the unique, ergonomic “flying saucer” control knobs. The first 10 of these guitars are “Collectors Editions” featuring gold hardware at no extra charge and copy of the book “Randy Rhoads” signed by the authors, Steven Rosen and Andrew Klein as well as Grover Jackson. The product’s launch took place at “Book Soup” a renowned specialist retailer in Hollywood and the first prototype of the Concorde was given to raffle winner Mick Zane of the metal band “Malice.” www.gj2guitars.com OCTOBER 2012

Available for Immediate Delivery! Every music dealer in the United States at your ďŹ ngertips!

The BRAND NEW MMR

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A complete listing of dealers featuring the following product categories: AP Acoustic Piano t DP Digital Piano t EK Electric Keyboard/Synth OR Organ t BO Band & Orchestra t DR Drums/Percussion SR Sound Reinforcement t RE Recording Equipment t FR Fretted Instruments PM Print Music t DJ DJ Equipment t KA Karaoke Products

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Classifieds MMR CLASSIFIEDS INFO:

Business Opportunities

☛ RATES: Classified Display: $30 per column inch for text only. $40 per column inch, 1 color, logo, graphics. $50 per column inch 4 color. ☛ PAYMENTS: ALL ADS ARE PREPAID. Charge on Mastercard, Visa or American Express. ☛ SEND YOUR ADVERTISEMENT TO: 21 Highland Circle, Suite 1, Needham, MA 02494 shemingway@ symphonypublishing.com. ☛ QUESTIONS? Call Steven Hemingway at 800-964-5150 x 34 shemingway@ symphonypublishing.com.

Accessories

Are You Tired of Trying to Climb the Corporate Ladder?

• Band and Orchestra Rentals • New and Like New Educator-Approved Brand Name Instruments • Personalized Rent-To-Own Program • No Franchise Fee or Inventory Investment • No Shipping Costs • High Commissions Paid the 1st of Every Month • Exceptional Service

is a multi-store, family owned and operated full-line retailer based in Metro Atlanta. Ken Stanton Music has over 60 years’ success and customer satisfaction.

Business For Sale Band & Orchestra Musical Instrument Rentals, Sales & Services Company • Large, established business focused on the education market • Full service dealer: Rentals, Sales, Repairs, Lessons • Large, multi-use facility with capacity • Eastern US Contact: (646) 580-2810 ProjOrchestra@gmail.com

Visit the Classifieds on the Web: www.mmrmagazine.com 90 MMR

Seeking: Certified Band/Orchestra Repair Techs, Print Music Manager, Store Managers, Company-Wide Lesson Coordinator, and Sales Associates in the following departments: Guitars, Pro Audio, Drums and Percussion, and Band/Orchestra. Looking for friendly, customer service oriented, self-motivated, proven closers with good listening skills and 2+ years experience. Availability for flexible scheduling a must. Bi-lingual a plus. We feature: Competitive non-commission based pay, medical/ dental coverage, 401(k) plan, vacation/holiday/sick time, and room for advancement. Complete application online at: www.kenstantonmusic.com By mail:

Via email:

Ken Stanton Music Attn: Scott Cameron, General Manager 119 Cobb Parkway North, Suite A Marietta, GA 30062 scottc@kenstanton.com

www.mmrmagazine.com

For Classified Sales Call Steven 800-964-5150 ext. 34

shemingway@symphonypublishing.com OCTOBER 2012

Business Opportunities

For Sale Opportunity knocks Owner retiring after 40+ years. Music store and building. Retail sales, repair shop, lessons and rental program. Turn key potential. Located in South New Jersey suburbs Contact Ron 609-458-6303

FOR SALE: Over 250 Rental Return Orchestra Instruments 1/2 & 3/4 Violins; 13â&#x20AC;? & 14â&#x20AC;? Violas; 1/4, 1/2, 3/4 Cellos Most are complete outfits. Entire Inventory to be Sold in One Lot. For Information, Contact: bjstrings@gmail.com OCTOBER 2012

New! Selling warm Florida Retail Music Store 9 teaching studios, 25 year rep, great lines, $500k inventory, buy/partner $200,000+-, turnkey! Bruce 321-725-3047

FOR SALE Classic Hammond B-3 (Serial #A32004) with reverb, pedals, bench and 122R Leslie purchased new 1970. Beautiful light American walnut/red oak like-new finish. Trek 2 with pluck base and SSP-3 Aux Amplifier with dual control box installed 1989. Excellent Condition: $10,950 or Best Reasonable Offer. Credit given for travel to Denville, NJ: 973-328-8865 or bigowb@optonline.net

www.mmrmagazine.com MMR 91

Business Opportunities

Help Wanted

Instruction

NATIONAL SALES MANAGER

NS Design, noted worldwide for the lineup of violins, cellos and basses designed by Ned Steinberger, has achieved a solid and growing position within that market. For 2013, NS Design looks forward to the launch of a new line of Ned Steinberger bass guitars, representing an exciting new arena for market penetration and growth. We seek a sales and management professional who will:

• Direct, assist and motivate our regional sales representatives responsible for supporting or expanding retail distribution. • Work directly with national and key accounts. • Develop and implement responsive sales programs. • Maintain close communication with the company sales support staff. • Participate in the development of sales support materials. • As a member of the NS Design team, play an important role in guiding the brand forward in the coming years.

Merchandise

Qualifications • • • •

Strong experience with the music industry retail environment. Demonstrated regional or national sales management experience and success. Music background, preferably a fretted or bowed instrument player. Solid verbal, written and analytic skills.

If you have the right experience, skills and motivation, this is an opportunity to join Ned Steinberger and his team, and to become an integral part of a close-knit organization with a respected brand, an exciting product line, and a passion for excellence.

ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM

PLEASE SUBMIT RESUME, INCLUDING SALARY HISTORY AND REFERENCES, TO GARY BYERS, GARYB@NEDSTEINBERGER.COM.

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OCTOBER 2012

CHUCK LEVIN’S WASHINGTON MUSIC CENTER www.chucklevins.com BAND & ORCHESTRAL INSTRUMENT SALES Chuck Levin’s Washington Music Center, located in Wheaton, MD is searching for an experienced & knowledgeable band and orchestral instrument sales professional. Join our team and become part of one of the largest and most successful music stores in the country. Qualified candidates must be highly motivated, energetic, and possess excellent people skills. Musicians with two years sales experience preferred. Compensation based on salary plus commission for unlimited earning potential. Excellent benefits including health, dental, life, and 401K. Email resume to employment@chucklevins.com or fax to 301-946-0487. EOE V/D/M/F

www.mmrmagazine.com

Merchandise

UniTec “Road Tuff”

NO –HUMP SOUSAPHONE CASES EZ Roll and Stack Design Indestructible Inter-Lok Construction Also Available in ATA Style The Best Value in the Industry

1.800.782.3296

Attn: PIANO DEALERS!

We Want to Give You the Business! We can deliver quality prospects to you, whether your business is Local, National, or International. Piano World is the world’s most popular piano web site. We are where people searching for piano information land first. And we get more traffic in a month than other piano sites see in a year. Invest your advertising dollars wisely, get the details at: www.PianoWorld.com/advertising

PianoWorld.com Home of the world famous Piano Forums

Merchandise Hunter Music Instrument Inc adds in an accordion line. From button accordion to Piano accordion, from Kid’s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.

718-706-0828 www.huntermusical.com

CERTIFIED PRE-OWNED PIANOS

YAMAHA–KAWAI

Help Wanted

Japanese High Quality

GUARANTEED You get what you pay for!

1-800-782-2694

North American Music 11 Holt Drive Stony Point, NY 10980 Fax: (845) 429-6920

FINANCING AVAILABLE

651-322-0829 dave@impactpicks.com www.impactpicks.com Task Machine, Inc. PO Box 463 • Clearwater, MN 55320 OCTOBER 2012

MMR 93

Merchandise

Repair Tools FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 30 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com

Liberty Adjustable Clarinet Barrel Precision manufactured from aerospace grade materials, the Liberty Barrel allows you to be in tune under any playing conditions. No more pulling at the joints or clumsy rings. Will save you time, money and frustration. Adjustable in length from approximately 59mm to 69mm. Band Director’s Top Pick

Sales Reps Wanted

RSBerkeley.com | 1.800.974.3909 info@rsberkeley.com

equatone@earthlink.net

www.mmrmagazine.com

Repair Tools

Orange USA is hiring experienced Sales Reps. Please send resume to eric.sands@orangeusa.com

Authorized Area Representative Position Available

Repair Tools

BOW REHAIRING Expert Bow Service

Order forms,Pricing and Shipping label at:

www.bowrehairing.com Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division

“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com

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Candidates should possess the following skills: • Music industry experience • Ability to train and motivate others • A proven track record of sales accomplishments • Well-developed verbal and written communication skills • Superior time management skills • Self-motivated • Overnight travel required • Computer literacy Send resume and salary history to HRDEPT@peavey.com OCTOBER 2012

Sales Reps Wanted

Services

Vintage Instruments

Perri’s Leathers is hiring U.S. sales reps, please send us your resume and let us know what territory you cover. Perri’s offers a full line of Guitar Straps and Guitar Picks all made in Canada. Visit our website: www.perris.ca Please email your resume or send inquiry’s to: ivana@perris.ca or call 905-7618549 ext 100

Wanted To Buy

Wanted USED TUBAS ANY CONDITION-CASH PAID

Services SHIPPING YOUR PIANO

with Lone Wolf Trucking

is a “grand” idea!

An independent, long-distance Mover specializing in coast-to-coast residential Relocation.

1-800-982-9505

www.lonewolftrucking.com Alamogordo, New Mexico. 88310

ICC MC-256289

OCTOBER 2012

THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 LUC@TUBAEXCHANGE.COM

WE BUY, SELL, TRADE and ship worldwide. ONLINE APPRAISAL SERVICE GRUHN GUITARS, 400 Broadway, Nashville, TN 37203

(615) 256-2033

fax (615) 255-2021

www.guitars.com

Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com

MMR 95

Ad Index Company name

e-mail/Web address

page

A Al Cass Alfred Allparts Music Corphing Amati’s Fine Instruments Audix Corp.

www.alfred.com www.allparts.com www.Amatis.us www.audixusa.com

87 37 76 29 9

www.behringer.com guitars.bluebookinc.com www.pantheonguitars.com www.jpstrings.com

49 42 38 76

B Behringer USA, Inc. Blue Book Publications Inc. Bourgeois Guitars Breezy Ridge Instruments Ltd.

www.casio.com www.cedist.com www.celestion.com www.chem-pak.com www.chord buddy.com www.collingsguitars.com www.connollymusic.com www.cympad.com

21 62 55 82 41 58 80 82

www.daddario.com www.davapick.com www.deanmarkley.com

23 67 69

D D’Addario & Co. The Dava Co. Dean Markley Strings Inc.

E E. & O. Mari Inc./La Bella Epilog Laser Ernie Ball Inc./Music Man Evets Corporation

www.labella.com www.epiloglaser.com www.ernieball.com www.danelectro.com

79 30 25 cov2

F Floyd Rose Marketing Four Force Amplifiers

www.floydrose.com www.fourforce.us

51 66

www.moondogmfg.com www.galaxyaudio.com www.georgels.com www.gianniniguitars.com www.godinguitars.com www.graphtech.com www.grotro.com

86 43 38 88 60 64 33

G Gable Piano Service Galaxy Audio George L’s Giannini S.A. Godin Guitars Graph Tech Guitar Labs Grover Musical Products

www.halleonard.com www.ibanez.com, www.tama.com www.huntermusical.com

7 49 50

K Kala Brand Music Co. Ken Smith Basses Ltd.

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Keystone Electronics Kurzweil Music Systems Kurzweil Music Systems Kyser Musical Products Inc.

www.keyelco.com www.youngchang.com www.youngchang.com www.kysermusical.com

31 61 59 85

www.melbay.com www.morganhillmusic.com

15 62

L/M Mel Bay Publications Inc. Morgan Hill Music

N NAMM New Sensor Corp.

www.namm.com www.newsensor.com

26-27 53

Optek Music Systems Orange Amplification

www.fretlight.com www.orangeamps.com

45 11

www.playdrums.com www.prsguitars.com

81 65

www,railhammer.com www.retailup.com

44 39

www.sagamusic.com www.sagamusic.com www.sagamusic.com www.samsontech.com www.shoreviewdistribution.com www.shs.com www.shubb.com www.skbcases.com www.starin.biz www.stetsbar.com www.stringswing.com www.cavanaughcompany.com www.supernaturalcymbals.com www.tkl.com

83 24 13 3 67 40 67 63 84 43 5 20 76 1

P Percusion Marketing Council PRS Guitars (Paul Reed Smith)

R Railhammer Pickups Retail Up

S/T Saga Musical Instruments Saga Musical Instruments Saga Musical Instruments Samson Technologies Corp. Shoreview Distribution SHS Shubb Capo SKB Corp. Starin Marketing Stets Metal Arts Inc String Swing Mfg. Inc. Super-Sensitive Musical String Co. Supernatural Percussion Inc TKL

V Visual Sound Voyage-air Guitar W.D. Music Products Inc.

www.visualsound.net www.VoyageAirGuitar.com www.wdmusic.com www.wdbiz.com

cov4 58 68

W/Y

H Hal Leonard Corp. Hoshino (USA) Inc. Hunter Music Instrument Inc.

e-mail/Web address

C Casio America, Inc CE Distribution Celestion Chem-Pak Inc. Chord Buddy-Perry’s Music Collings Guitars Connolly & Co. Cympad

Company name

www.kalabrand.com www.kensmithbasses.com

44 33

Yamaha Corp. of America YouRock Guitar

www.yamaha.com www.YouRockGuitar.com

17 73

www.zildjian.com www.ztamplifiers.com

19 68

Z Avedis Zildjian Co. ZT Amplifiers

octobeR 2012

Networking the Jazz Arts Community â&#x20AC;Ś

â&#x20AC;Ś Local to Global! EXHIBIT AT THE

4TH ANNUAL CONFERENCE

+"/ ĹŚ r "5-"/5" (" ):"55 3&(&/$: 1&"$)53&& $&/5&3 The thriving annual JEN Conference delivers industry, decisionmakers, and trend setters in an intimate cultural setting. Make your organization part of the fastest growing event in the industry! 3FBDI UIF IJHIMZ JOĂ¸VFOUJBM BVEJFODF PG +B[[ &EVDBUPST PG BMM MFWFMT t 1SPGFTTJPOBM +B[[ .VTJDJBOT t 1FSGPSNJOH "SUT 1SFTFOUFST t 4UVEFOU .VTJDJBOT t +B[[ *OEVTUSZ -FBEFST t BOE +B[[ &OUIVTJBTUT

Hurry! Exhibit space is limited! Reserve your space by November 1, 2012, to ensure your company name is listed in the Conference Program Book and the Conference Smartphone application.

JazzEdNet.org/Exhibitors