w w w. m m r m a g a z i n e . c o m
February 2010
Spotlight
Felice
Mancini 2010 Recipient of the Don Johnson Music Industry Service Award
NAMM Show Buyer’s Guide Upfront Q&A: Powell Flutes’ Steven Wasser Korg Bring LÂG Guitars to US Market
NEW, DIGITAL VERSION www.mmrmagazine.com
Visit us at
t NAMM Booth 4618
Contents Cover photo © 2009 SaraPress.com.
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FEBRUARY 2010 VOL.169 NO. 2
Features 18
Upfront Q&A: Steven Wasser MMR chats with Verne Q. Powell Flutes owner, Steven Wasser, about the company’s recent acquisition of Elkhart, Indiana-based E.K. Blessing.
20
Korg Brings LÂG Guitars to America Korg USA is introducing France’s LÂG Guitars – long a major player in the European fretted market – to America, starting with the Tramontane line of steel- and nylon-string models to be unveiled at this Winter’s NAMM show.
33
American Music & Sound: High Growth, High Expectations Recent partnerships with Fostex and Kurzweil add to American Music & Sounds’ already impressive roster and speak to the company’s recent expansion.
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Spotlight: Felice Mancini The second recipient of our annual Don Johnson Music Industry Service trophy exemplifies the standards and ethics that the award aims to honor. Felice Mancini has, for more than a decade, spearheaded the laudable efforts of the Mr. Holland’s’ Opus Foundation which benefit some 10,000 music students, annually. MMR sat down with Mancini to discuss the organization’s main goals and hopes for the future.
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Buyer’s Guide to New Gear at NAMM Part two of our roundup of new products on display in Anaheim this January.
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Zildjian – Ahead of the Curve MMR checks in with Craigie Zildjian and John Sorenson of the Avedis Ziljian Co. to get the scoop on recent and upcoming projects and developments for the revered cymbal manufacturer.
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Pro Audio: Samson Technologies Mark Wilder, director of marketing at Samson Technologies, discusses some recent developments and product introductions of note.
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96 98
Rock House’s New Partnership with Hal Leonard Energizes Both Bedell Guitars Giving Away ’65 VW “Magic Bus” at NAMM Mojo’s Music: Seeing, Building, and Sustaining the Niche Market MMR talks with Bob Moggio, owner of Edwardsville, Illinois’ guitar mecca: Mojo’s Music.
106 2010 NAMM Show Exhibitor Roster 128 NAMM University Professional Development Schedule
Departments www.MMRmagazine.com
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Editorial Upfront Letters
14 People 24 At a Glance 147 Supplier Scene
162 Classifieds 168 Advertisers’ Index
MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2010 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
2 MMR
FEBRUARY 2010
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Editorial
®
Volume 169, Number 2, February 2010 PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com
Felice Mancini, Music Advocate
ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com
D
uring the latter stages of ’97 we were planning the launch of our sister publication, School Band & Orchestra, and while brainstorming for a representative music educator for the first cover profi le, the suggestion was made that the perfect criteria for our subject was met by the man behind the foundation inspired by the movie, “Mr. Holland’s Opus.” Richard Dreyfuss’ portrayal of a small town orchestra director who takes a teaching job to pay the rent and embarks on a 30-year career impacting the lives of many hundreds of students who passed through his raised baton was representative of the type of educators we looked to honor and connect with. Almost simultaneous to the fi lm’s release, the movie’s composer Michael Kamen, along with Richard Dreyfuss and the fi lm’s director, Steve Herek, decided to pool some of their funds to purchase instruments for their own high schools. This was the start of Mr. Holland’s Opus Foundation. While the Foundation was still in its formative stages I interviewed Michael Kamen for our first issue. He called from his London flat (5 a.m. his time) expressing his disappointment at having visited his former high school and seen hundreds of musical instruments piled on top of each other unused and unusable. In his own words, “it suddenly dawned on me that if we were able to walk into a school and offer new instruments and try to figure out a way to make that a sustainable policy, we could strike at the very core of the problem (funding for school music programs).” As for Mr. Holland’s Opus Foundation future prospects he said, “The expectations are tremendous and the need is even larger.” Sadly Michael Kamen passed away November 2003, well before his time. However the baton was passed to Felice Mancini, a member of a famed musical family (father Henry) who joined the Foundation in 1998 and has led the organization into the forefront of music advocacy with some 50 schools and 10,000 student musicians benefiting yearly from their efforts. We are both proud and privileged to recognize Felice Mancini as the recipient of the Don Johnson Service Award. Much like Michael Kamen, Don Johnson, our long time editor and associate, was a passionate advocate for music education who, also much like Kamen, passed away much too young. The Award reads, “To Felice Mancini, in recognition and appreciation for your outstanding advocacy and support for music education both at the community and national level.” To learn more about the Mr. Holland’s Opus Foundation check out their Web site at www.mhopus.org
“We are both proud and privileged to recognize Felice Mancini as the recipient of the Don Johnson Service Award.”
ASSOCIATE EDITOR Eliahu Sussman esussman@symphonypublishing.com ASSOCIATE EDITOR Denyce Neilson dneilson@symphonypublishing.com ADVERTISING SALES Iris Fox ifox@symphonypublishing.com CLASSIFIED AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Andrew P. Ross aross@symphonypublishing.com Laurie Chesna lchesna@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com WEBMASTER Sanford Kearns skearns@symphonypublishing.com SYMPHONY PUBLISHING, LLC Xen Zapis • Chairman Lee Zapis • President lzapis@symphonypublishing.com Rich Bongorno • Chief Financial Officer rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com
sdavis@ symphonypublishing.com
4 MMR
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Upfront Ritter Purchases Hoyer Guitars Martin Ritter’s firm has purchased the Hoyer guitar brand name and trademarks. Creative Bags and Cases announced at the Musikmesse Frankfurt 2009 that it has entered into a defi nitive agreement with Hoyer Guitars, Germany, for the purchase of the Hoyer brand name. The Winter NAMM Show is the global launch of the new
Hoyer Electric Guitar collection: The Ern, Eagle, Flying Arrow, White and Black Lady, as well as the Hoyer Eagle Bass. “We are very pleased at the prospect of Hoyer being a very significant part of our future development in the MI-Business,” says Martin Ritter, CEO of Creative Bags and Cases. “We aim to bring Hoyer Guitars to the global market and en-
deavor to preserve and build on its long heritage.”
MIM Readies for Spring ’10 Opening The Musical Instrument Museum (MIM) is gearing up for its grand opening in Phoenix on April 24, 2010. The museum
has completed construction of its new building and is now applying interior finishes to its galleries and public spac-
es, including exhibition installation of the Geo-Galleries, five expansive galleries that focus on different regions of the world, and the Artist Gallery, where unique stories of musical icons will be told through their instruments. MIM will celebrate music by exhibiting instruments from every country in the world. The museum has already acquired more than 12,000 instruments and objects for its core collection, representing musical
American Music & Sound to Distribute beyerdynamic American Music & Sound (AM&S) has been appointed USA distributor for beyerdynamic Pro Audio Products, including the com6 MMR
pany’s vast offering of wired and wireless microphones, headphones, and broadcast related products, effective January 1, 2010.
traditions from folk and popular to ritual and courtly. For more information about MIM, please visit www.themim.org.
New Mason & Hamlin Dealers The Mason & Hamlin piano company recently announced the addition of four new dealers to its nationwide network: Jordan Kitts Music, Keyboard Concepts, Piedmont Piano ,and Carlson’s Piano World. “We are very pleased to add these highly regarded, veteran retailers to our Mason & Hamlin network. They are strong performers with excellent reputations, both within their communities and our industry. We look forward to our mutual success in the months and years to come,” commented Mason & Hamlin’s executive vice president, Tom Lagomarsino. FEBRUARY 2010
©2009 Taylor Guitars
Always to our own tune.
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Upfront GC Food Drive Yields Over 50,000 Cans Guitar Center has announced that it collected 52,981 cans of food donated by musicians as part of a four-week nationwide food drive in December. All cans
LOUD Enters Into Agreement with Avid were donated to local food banks across the country where Guitar Center has stores.
Godlyke to Distribute Providence Effects Godlyke, Inc. has been named the exclusive North American Distributor for Providence® brand Effects and accessories. Providence products are used by such notable artists as Gus G of the Ozzy Osbourne Band and Robben Ford.
Godlyke launched the Providence effects line in winter of 2009. In early 2010, Godlyke will begin to offer other Providence products such as their cables and signal routing units. All Providence products will be sold exclusively thru the Godlyke homepage. For more infor-
LOUD Technologies Inc. recently announced it has signed an agreement with Avid® that licenses the use of Mackie’s new Onyx™-i Series Firewire Recording Mixers with Avid Pro Tools® M-Powered™ 8 software. To enable use with Pro Tools MPowered 8, users will need to purchase the Mackie Universal Driver upgrade ($49.99 USD) at www.mackie.com. Once the driver is downloaded and installed, the Onyx 820i, 1220i, 1620i and 1640i mixers can be used with Avid Pro Tools M-Powered 8 software.
mation, visit www.godlyke.com, e-mail info@godlyke.com, or call (973) 7777477.
Trade Regrets: Carl Massano Carl Massano, creative director at SKB Corporation, passed away on December 2, 2009 after a lengthy illness. Carl graduated from Queens College of the City, University of New York in 1975 and began his career as an art teacher in the Bronx. He later moved to Southern California and began a new career in graphic design for a publishing group in Bellf lower. Carl later started Massano Advertising Design with his wife Carolyn where he began producing graphics for SKB Corporation. In 1992 Massano Design was acquired by SKB and Carl became the in-house agency and continued to produce all advertising material, product literature, and Web site and trade show creative. Carl is survived by his wife, sister, three 8 MMR
stepchildren, five grandchildren and the multitude of friends within the SKB family. In lieu of flowers the family requests that donations be made to the National Marrow Donor Program at www.marrow.org.
Peter Heid Peter (Duke) Heid, the founder of Heid Music, passed away on December 14. Heid enjoyed his career playing with many of the dance bands of the 1930s and 1940s in his hometown of Appleton, Wisconsin. After the war, he used his love of music to open a small store, Heid Music, in the heart of downtown Appleton. The store continued to grow over the years as Peter found specific product niches and sales techniques. His two sons followed in his footsteps, as did his grandchildren,
making the store a third generation family business, something Duke was very proud of. His son Paul served a Chairman of the NAMM Board from 2003 until 2005 .
Wilbur Fuller Longtime Gibson Guitar luthier and designer, Wilbur Fuller passed away at the age of 91 on December 6 in his Lawrence, Mich. home. In 1954, Fuller’s cousin Walter, who engineered the Gibson amplifier in nearby Kalamazoo, told Wilbur of an opening in the company’s wood shop. Wilbur was assigned to f lattop guitar design and went on to create the Kalamazoo Award model of guitars. Wilbur also proudly displayed a list of all the cars he went through getting to and from work. He still had the car he FEBRUARY 2010
See us at NAMM Booth 5876
Upfront bought before his retirement in 1980 when he passed away.
Ray Jent Music retailer and well-known industry figure, Ray Jent, passed away on December 11, 2009. He was 86 years old. Ray sought to bring service to the Lubbock, Texas, community when he opened a music retail store just after serving in World War II. Ray worked closely with the school band directors and local music teachers to ensure that his inventory and services matched their needs. He continued with this focus over the decades, which in part explains why Jent’s Music continues to grow and develop. Ray also served the industry with a term on the NAMM Board and as a founding member of NASMD.
Letters I have enjoyed your magazine for the last 25 years and think you do a great job covering the industry. I have never written a “Letter to the Editor,” but if I were to give any advice to your readers, it would be: invest in your music store profits through single family home real estate while the market is down. Although I have owned and run a music store since 1980, God has allowed me to make my fortune in real estate. My retail location music store has been a great location for tenants and homebuyers to visit, since my office is located here. It is surely a much more exciting and fun setting than a typical realtor’s or property management office. My real estate profits have kept the music store in business during these tough times. Lee Whitman Whitman Music 10 MMR
See us at NAMM Booth 4768
FEBRUARY 2010
See us at NAMM Booth 6976
News Note from Joe Thank You for Joining Us at This Year’s NAMM Show! Your Participation = A Stronger Industry Did you know that the revenue generated each year from the NAMM Show is reinvested into market development programs, advocacy efforts and PR activities, all to accomplish the mission of creating more music makers? Thank you for coming to Anaheim and making the investment in your business to help ensure success in 2010. Every year, the NAMM Show proves to be the place to get business done, meet with buyers, launch new products and help your business “get ready� for the year ahead. And by coming to the show, you become part of a global reunion that helps fund a year’s worth of initiatives, each designed to keep music making top of mind.
ADVERTORIAL • FEBRUARY 2010
visit us online at www.namm.org instrument. This past year our promotions generated over $50 million in advertising value, all promoting playing music! We are also able to make your voice heard with decision makers in Washington, D.C., and legislators in our state capitals to help ensure that music is a part of every child’s school curriculum and that the needs of small businesses are championed. Whether it’s reaching 50,000 teens at the X Games or an exhibit at the annual AARP conference encouraging seniors to stay young by playing music, the NAMM Show provides the funding needed to promote music making and grow the industry for everyone. A couple of industry friends, Rick Drumm and Joe Vasko, recently ran a half-marathon to beneďŹ t St. Jude’s Cancer Hospital in Memphis. Joe told me that he wanted all of his hard work in getting healthy to also beneďŹ t others in need of help or support. Your Membership in NAMM and support of the NAMM trade shows can be viewed the same way—you‘re not only taking care of your business, you are helping people all around the world to play music. And that is something you can be very proud of.
The reinvestment of NAMM Show revenue allows us to promote our industry through our national public relations campaign, Wanna Play?, which motivates consumers to pick up a musical
*OE ,AMOND s .!-- 0RESIDENT #%/
A Model for Industry Growth... NAMM reinvests its trade show revenue back into the music products industry to increase active participation in music making and to grow the market for musical instruments and products. Regardless of what is happening in the world, the NAMM Show is the one place where the industry gathers year after year to celebrate our accomplishments and strengthen our industry. it not only helps members kick their year off right but serves to beneďŹ t them all year long—and will continue to do so in the future.
TRADE SHOW INCOME
TRADE SHOW GROWTH
INCREASED PUBLIC AWARENESS
INDUSTRY GROWTH
INCREASED DEMAND
February 2010 NAMM News the up-to-date on MM. To keep tter blished by NA gital e-newsle pu Di is ck ws ba AY Ne PL NAMM for our news, sign up try us . ind org g tal@namm. latest breakin at playbackdigi
Thank You "Y ATTENDING THE .!-- 3HOW YOU ARE HELPING TO GROW OUR INDUSTRY 2EVENUE GENERATED EACH YEAR FROM THE .!-- 3HOW IS REINVESTED INTO MARKET DEVELOPMENT PROGRAMS ADVOCACY EFFORTS AND 02 ACTIVITIES all to accomplish the mission of creating more music makers.
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NAMM supports its Members through professional development focusing on the challenges and opportunities facing today’s music products professionals.
4(% .!-- &/5.$!4)/. NAMM’s non-proďŹ t advocacy efforts advance music education, create more music makers and grow the market through the funding of relevant programs and initiatives.
-53)# %$5#!4)/. !$6/#!#9 The association works to create partnerships, initiatives and events designed to help spread the word and ensure that all children have access to a complete education that includes music making and the arts.
'/6%2.-%.4 2%,!4)/.3 NAMM provides a voice for the industry on Capitol Hill and works to address the hot issues that impact our Members most.
-!2+%4 $%6%,/0-%.4 NAMM seeks strategic partnerships with organizations and world-class musical events help to open the doors of opportunity for our Members, while raising public awareness of music making through local and national media coverage.
05",)# 2%,!4)/.3 The association spreads the word about the beneďŹ ts of making music to the general public with the Wanna Play? campaign, reaching millions of consumers through the media with our music-making message.
-%-"%2 "%.%&)43 NAMM provides Members with access to discounted business services, assistance planning their trade show events and meetings, and association publications ensuring all important association news is shared.
.!-- ).4%2.!4)/.!, The association serves the needs of Members around the world by convening international associations, sharing best practices and supporting global markets.
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People KMC Music announced that Thomas Ricksgers has joined the company as senior marketing manager for Fender accessories. Tom is a music industry veteran who has worked Ricksgers for leading M.I. companies such as Peavey® Electronics Corporation, Fender Musical Instruments Corporation and, most recently, Hanser Music Group. In his new position, Tom will be reporting to Roger Hart, director of merchandising, Blue Microphones has hired industry veteran Dino Virella as director of global sales – professional products. Virella comes to Blue Virella having served in key sales and marketing roles at a number of prominent professional audio companies such as Digidesign, Focusrite, Harmon International (AKG), and Emu Systems. Brian Vance has been promoted to the position of manager, product management at D’Addario. Vance joined D’Addario over 10 years ago after previously Vance holding the positions of director of online programming at Mars Music and product development and marketing manager at Gibson USA. In his new position, Vance will continue to manage the Fretted and Planet
Waves business units, but will also supervise the other MI product managers and their respective business unit activities. Vance will ultimately be responsible for the execution of all business unit activities for Fretted, Planet Waves, Rico, and Percussion (Evans, HQ, Puresound). Trish Frazzetto joined D’Addario in 2002, was promoted to PR & promotions manager in 2006, and further augments her role as marketing communications manager. In her new Frazzetto position, Frazzetto will manage all media placement, brand and corporate public relations, and promotions. In addition, she will be responsible for working closely with the product managers and other members of the marketing group to facilitate the coordination of marketing activities.
Paul Froula has been appointed national sales manager for American Music & Sound. Froula, an industry veteran, has managed various beyerdynamic business units for a decade. John Kelley has joined Montreal-based Musiquip Inc. and will serve as the company’s general manager. Kelley has over 15 years of MI industry experience, including stints at Fender, Kelley Gibson and most recently as vice president of sales and e-commerce at US Music Corp.
Breaking News
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UpfrontQ&A Steven Wasser of Verne Q. Powell Flutes This past fall, Verne Q. Powell Flutes announced that it had acquired the assets of E. K. Blessing of Elkhart, Indiana from Randy Johnson, the fourth generation of the Blessing family to have owned and operated E. K. Blessing. With the acquisition of Blessing, Powell gained its own factory to produce Sonaré brass. The Elkhart operation will be managed by Steve Rorie, who had over 20 years’ experience working for Selmer and who managed the Bach factory. MMR recently spoke with Powell owner, Steven Wasser, about how the acquisition came about and what the new developments mean for the company’s brands.
MMR: What was the catalyst for the recent deal with Blessing? Steven Wasser: The catalyst started, really, with the establishment of Sonaré winds. The conception behind Sonaré winds was that there were people who wanted the qualities of our professional instruments, but couldn’t afford it. The goal was to deliver Powell quality to flutists at a much lower cost. We identified what component of the flute was most important for acoustical quality. I think the answer that most everybody would agree with is: the headjoint. Probably the second most important component is the scale, the body. We decided to establish a company that will partner with a high-end boutique maker – in the case of the flute, it would be Powell – identify the most important acoustical component, and have that boutique maker either design or produce that component and then outsource the remainder of the instrument to a third party who’s very experienced in mass production. And, so, this partner-branding concept was established and as you’ll note the name was “Sonaré Winds,” not “Sonaré Flutes.” Flute was to be the first product that we did this with, but it was also to serve as 18 MMR
a model for how would apply the same approach to other wind instruments. The second product we undertook, three or four years ago, was trumpets, and the high-end maker in this case was Blackburn. In this case, we contracted the “mass production” to JA Musik in Germany. So we have other, similar projects that are in various stages of development. Anyway, what happened was that JA Musik informed us that they didn’t want to do OEM for us anymore, so we started talking with Blessing about a possible arrangement for the trumpet line as well as some other ideas.
MMR: How did it progress from that type of relationship to a scenario where you wound up purchasing the Blessing operation? SW: Well, at some point in the middle of all of that, I was asked whether I would have any interest in purchasing Blessing. Since we were looking to control our source of supply for Sonaré and we had already been talking to Blessing and I was impressed with what they were able to do, I said, “Sure, we’ll be happy to talk to them.” The more I explored that, the more interested I became, because I saw it not just
as a source of instruments for Sonaré, but as a potential strong brand in and of itself – a brand that had been starved of capital – little investment, no marketing, no artist relationships – for years. I felt like here was an opportunity to buy a 103-year old company at a very fair price, with very good quality instruments, and rejuvenate the brand. The quality of execution on their products in the last year and a half has been excellent. I think it’s kind of the best-kept secret in the brass market right now.
MMR: What areas did you feel needed improvement? SW: Their designs need updating. Again, that’s been a capital problem. They haven’t had the money to invest in that. We do. By this winter’s NAMM show we’ll have retooled for most of their trumpet product line, we will have a new logo, we will have improved bells and other components. So not only will the execution quality remain high and continue to improve but we will also have improvements in the design quality. There will be additional improvements we can make as we move into a new facility, which is also in the works. FEBRUARY 2010
MMR: What’s the timetable for that? SW: Six months. MMR: But you plan to remain in Elkhart, yes? SW: We do. That was another advantage. We looked at Blessing and said, “Well, here’s a way for us to tap into the skill base. There’s an abundance of laid off workers, so any additional expansion into other instruments becomes much easier, because we have no such skill base in Massachusetts. We have people who are skilled in high tech and other fields, but not musical instrument making. So here in Massachusetts, aside from the fact that everything’s more expensive, we also have to train people from scratch. In Elkhart they’re sitting there, waiting for somebody to pick up the phone and call them! So that was another benefit to locating in Elkhart and committing to that marketplace. Also as you see here, we have a very charming old mill building with wooden floors and all the rest – well, it looks charming, but the reality is that from a manufacturing standpoint it is very difficult to get heavy equipment in here, we have floor load issues, we have stability issues, so that’s a factor here that isn’t a problem in Elkhart. Also everything in Elkhart costs about half the price of what it is in Massachusetts. So there are many potential cost benefits without sacrificing anything on the skill or quality side.
things for investing money in equipment and for hiring workers and we have plans to do both.
MMR: Will you ultimately be fielding a full range of instruments, from student through professional? SW: We’re probably going to be in what I’ll call the “advanced student” segment up through professional. How we rationalize what gets the Sonaré brand vs. what gets the Blessing brand is still a somewhat open question. I think that in the true beginner student segment – the $99 flute you can buy at Costco and the like – we can’t compete with that. But we will be very strong in the areas we can compete in. Our strategy is “Made in U.S.A.” Anything that’s going to have the Blessing name on it will be made in America.
“Here was an opportunity to buy a 103-year old company at a very fair price, with very good quality instruments, and rejuvenate the brand.”
MMR: What’s been the reaction from the community thus far? SW: We’ve got the support of the local community. We’ve met with the economic development people at each level – city, state, and county – and there are various programs that we can tap into that provide tax incentives and other FEBRUARY 2010
MMR: Will your distribution approach be similar to Sonaré or no? SW: I’ve reached the conclusion that I want one point of contact with our customers. I don’t want outside reps between our customers and us. So we are reorganizing our sales department into a single sales organization that will represent all of our products and we’re already starting to see some synergy where Blessing dealers are interested in Sonaré and vice versa. Powell dealers are sort of in a rarified element, but between Sonaré and Blessing we’re seeing synergy. MMR: Sounds like a win-win, all around, really. SW: We’re very excited about this acquisition because we think that: A) it locks up our source of supply for brass instruments, B) it gives us a 103-year old brand that we feel has tremendous potential in the marketplace and we’re willing to put money behind that. MMR 19
FRETTED
Korg Brings LÂG to America
Korg USA president Joe Castenovo.
“W
e think LÂG is the perfect compliment to our brands,”noted Korg USA’s Mitch Colby at a reception held in Nantes, France this past November, where a partnership between the U.S. distribution giant and the European guitar supplier was announced. Korg’s president Joe Castronovo agreed, noting that, “LÂG is a big name in the European market and now we’re bringing the guitars to the U.S.” During a whirlwind three-and-a-halfday jaunt (Boston-Paris-Nantes-Montpelier-Bedarieux AND… back again. Jetlag, anyone?), MMR joined other members of the press to meet with representatives 20 MMR
from all parties involved in this major collaboration to tour the relevant factories and workshops, and to hear details of the forthcoming product introductions into the American market. In between innumerable decadent meals (merci, Korg folks!) and occasional brief tours of the countryside, we also were able to get a true feel for the passion that both the LÂG and Korg teams brings to this new project.
A Real Opportunity As of January 2010, Korg will be the exclusive U.S. distributor for LÂG acoustic and acoustic/electric guitars. “LÂG is already enormously successful in Europe and we’re going to bring that to the U.S.,” Colby said. “The acoustic market is faring very well, so we think this relationship presents a real opportunity for us and our dealers.” Deriving its name from a seasonal wind in the Occitania region of France,
Hand-sanding a neck at the LÂG workshop in Bedarieux. FEBRUARY 2010
Korg USA’s Allan Pearlman, Mitch Colby, Joe Castronovo, Mike Bradley, and Eric Sands.
Michel Lâg Chavarria.
Custom Phil Campbell (Mötorhead) guitar.
the LÂG Tramontane (Trah-mon-tahn) line includes both steel string and nylon guitar models. The Standard series instruments are aimed towards the beginning player, the Stage Series is comprised of premium guitars for novice players, while the Master Series models are geared towards a higher-end, professional user. While the Master Series features enhanced attention to detail and finer materials, master luthier Michel Lâg Chavarria is quick to note that even the Standard guitars feature the same workmanship and care that characterizes all LÂG instruments: “Many people, when they play the instrument, don’t believe that it’s an entry-level guitar because of the attention to detail. It’s ‘entry level’ in name, but it’s a real guitar.”
Capturing the Romance The acoustic/electric models available in the U.S. make use of LÂG’s proprietary FEBRUARY 2010
MMR 21
Michel Lâg Chavarria and Gerard Garnier.
electronics systems, including unique preamps, developed with Shadow Electronics – most of which offer a wide variety of sound possibilities through user-friendly presets – as well as magnetic and piezo pickups, varying in nature, depending on the individual model selected. Algam – a powerhouse MI distributor in France (handling nearly 100 major international brands, including LÂG Guitars) – will be working to support Korg’s launch of LÂG Guitars. “This has been a
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great collaboration between ourselves and the LÂG and Algam teams,” observed Mike Bradley, marketing director for Korg USA, while the group toured LÂG’s workshop facilities in Bedarieux, France. The sentiment was echoed the previous night by Algam president, Gerard Garnier: “We know there are a lot of acoustic guitars in the U.S. market, but we believe we have something unique. We have to capture the romance of LAG guitars and Korg is the perfect partner to help us achieve that goal.”
See us at NAMM Booth 4912
“We plan to launch a major marketing campaign to support this product line,” added Castronovo. “We’re very happy to have partnered with LÂG. The products represent a nice complement to our Marshall, Korg, and VOX lines.” Korg USA will begin offering the Standard and Stage ranges in the LÂG Tramontane guitar line in the U.S. as of the NAMM show in Anaheim. The Master range will be available in the spring/ summer of 2010.
FEBRUARY 2010
At A Glance: Kathy Bender-Jones Who: Kathy Bender-Jones
Where: Elkton, Maryland
What: Bender Music
When: Founded May 1995
Type: Full Line (no pianos)
Most unpleasant part about my job: Firing anyone.
Personal: My husband, Larry, a wonderful musician and one of my best customers; Son, Jason, a gifted musician who is about to graduate college and is probably going into law. How it began: It started as a hobby. I asked my Dad, who was making and trading guitars after he retired, if he would like to give it a try and we did. Soon after we opened, I wanted to go full line and Dad did not. So I bought him out and here we are! Career Low Point: I was out of the store for 2-1/2 years dealing with breast cancer. Career High Point: Finding out how wonderful my husband and crew really are as they handled almost everything for me while I was unavailable! Best thing about my job: The people. All of them! Staff, teachers, customers, reps – I love them all.
My proudest business achievement: We had grown the business and school so much had to move. Luckily, we were able to buy this new 5,000-square-foot-building located 300 feet off a main thoroughfare! Latest greatest news: We recently acquired Martin Guitars. We had a party/clinic that 70 people showed up for. It’ll be a great fit. When I’m not working, you’ll likely find me… on the motorcycle with Larry, hiking, cooking, playing with the dogs or watching a movie – depending on the weather! If I could go back in time and tell my younger self one thing, it would be: Breathe better, longer… “young” does not last. People might be surprised to know: While in the Army I learned to scuba
dive in the Mediterranean and Red Seas (I was then working for the American Embassy in Israel).
The most important thing about managing a music store is: Hiring honest people with people skills. Biggest pet peeve about the business: Overcoming the illusion that online or big box stores can offer a better price than we can. We mark everything to MAP right out of the box and are able to meet or beat anyone’s prices, offer personal service, plus say hi to them when we see them in the grocery store! True or False: Can you be happy AND rich in the music instrument business? Happy? Yes. Rich? Hope so … definitely in friends. If I could lunch with any musician living or dead it would be: Willie Nelson. He is himself and seems satisfied in his own skin. The bumper sticker on my car says: Bender Music: “Making Music Makes You Smarter.” Words to live by: You never know what is happening in someone else’s world, so do not assume you know why they are the way they are. Favorite quote: “There are many people in this world who will disappoint you, don’t be one of them.” — Joan Ayers
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FEBRUARY 2010
At this marvelous time in our lives when our choices are many, we decided going back to our roots was where we wanted to be. Peace, Love & Rock n’ Roll. It brings back a special time in our lives ‌ and it make us feel good still. What a thrill, coming to NAMM and sharing our dream. We would love to meet you. Please stop by our Two Old Hippies Booth in Hall C, #4840. In addition to good stories and really fun products, there will be a 1965 VW Magic Bus Giveaway.
In the sixties, Rock ‘n Roll changed the world, revealing a passion for expression through music.
Spirits were free and it seemed as if every town had a dance hall where local bands would fill the air with their own special sounds. Spirit Lake, Iowa was no different. Except among those crowding the local dance hall was Tom Bedell. When Tom was just a kid, he got his first guitar, fueling his personal passion for music. In 1964, at the age of 14, Tom wanted to share that passion by introducing his own line of Bedell acoustic guitars.
Though decades have passed since Tom strummed a chord on the very first Bedell Guitar, his passion still thrives in his custom collection of premium Bedell Guitars. There are no shortcuts to handcrafting one of his instruments. Each section of wood is individually selected and matched. There are no laminates, just solid wood in stunning combinations. Ebony fingerboards and one-piece mahogany necks are carefully shaped and sanded by hand. Meticulously crafted maple bindings hug every curve with perfection and strength. Each Bedell Guitar is an incredible creation. Which is why every Bedell Guitar delivers such incredible sound. Times change, passions don’t. Bedell Guitars let you share your music and your passion. It’s your music … perform it on a Bedell.
Tom Bedell strums the Bedell Performance JB-52-G Jumbo. In 1964 at the age of 14, Tom Bedell developed his own line of Bedell acoustic guitars to help a generation explore its musical passions. More than four decades and two inductions into the Iowa Rock ‘N Roll Hall of Fame later, Tom is proud to introduce his new line of namesake acoustic guitars.
twooldhippies.com
TB-FM Dreadnought Bedell Guitars Custom Series, Designed by Dan Mills
A crystal clear, robust dynamo with the power to play easy while still enjoying enunciation and pronounced round tones. Solid Adirondack spruce top. Solid flamed mahogany back and sides. Flamed maple bindings. Snowflake fingerboard inlay design in abalone. $2,695.00
Designing my own guitars has been such a dream come true for me that I want to make that dream a reality for you, fellow guitar enthusiast. With the Bedell Custom Shop, you can design your very own guitar and have it built to your specifications. You create the specs for your custom guitar by choosing from Jumbo, Dreadnought, Orchestra, and Parlor body styles. Then select the exotic solid woods for the top, back, and sides; fingerboard material; and tuning machine. Our luthiers will assist you with your design and keep you updated on the progress of crafting your one-of-a-kind guitar. Once your custom instrument is handcrafted, we’ll deliver it to you in an all-leather, sculpted, deluxe hard-shell case. Because of the unique process of building your custom guitar, it will take five to six months. Opt for Waverly or Grover tuning machines. Select from four solid woods for the top of your guitar.
Outfit the back and sides of your custom guitar with one of 11 solid woods. Go with one of four body styles—Jumbo,
Dreadnought, Orchestra, or Parlor. Select the fingerboard and bridge materials.
Choose the design for your fingerboard markings. Choose from a wide collection of soundhole inlays.
twooldhippies.com
GREAT DIVIDE GUITARS ARE DESIGNED TO BE YOUR MUSICAL COMPANION WHEREVER YOU ROAM. Built from the natural splendor of spruce, cedar, mahogany, maple, and rosewood, you’ll roam a long way to find a better guitar. We hand select all of the woods for these gems. Because of our incredibly clean bracing, careful handcrafted construction, and select wood choices, you’ll hear the difference when you strum a Great Divide Guitar. And the necks are comfortable and easy to play. You won’t experience this depth of sound from other guitars in this price range. To ensure you’ll like what you hear, we triple inspect all Great Divide Guitars. Play one and you’ll have the ideal companion for all of your musical journeys.
twooldhippies.com
Stop by the Two Old Hippies Booth in Hall C, #4840 and register to
The Magic Bus will be given away at 1:30 pm on Saturday, January 16. Must be present to win. Official rules for the Two Old Hippies Magic Bus giveaway are available in the Two Old Hippies booth.
Every entrant in the 1965 VW Magic Bus giveaway will receive a link to a free digital issue of “The 10 Greatest Songs of the Sixties,” including authentic and licensed tablature and notation, compliments of Two Old Hippies, Hal Leonard and Guitar Edge Magazine.
Two Old Hippies is a business inspired by the values of our generation: we are one human race, all living things have equal value, we are stewards of the earth, and the more love we give, the more we get. By cherishing Peace, Love & Rock n’ Roll, we remember what we loved in earlier times ... and what makes us happy still. What Two Old Hippies offers you is a chance to share those good feelings and good times—whether you’re making beautiful music with one of our Bedell, Bedell Custom, or Great Divide Guitars, or feeling relaxed and casual wearing our 2OH apparel and accessories. Yet Two Old Hippies is much more than guitars and clothing. It’s a lifestyle, an attitude.
Two Old Hippies P.O. Box 557, Spirit Lake, IA 51360 (877) 264-3356 twooldhippies.com
Hall C, Booth #4840
DISTRIBUTION
American Music & Sound: High Growth, High Expectations Recent partnerships with Kurzweil, Fostex expand distributor’s offerings
“W
e absolutely plan to expand and grow,” Lynn Martin says emphatically. “There’s lots of room for more spots to be filled.” Some might raise eyebrows at aggressive expansion during challenging times, but to Martin, president of American Music & Sound (AM&S), the time is now. The independent US distributor of pro audio, MI, and music creation products represents manufacturers including Allen & Heath, Hagstrom Guitars, Jay Turser Guitars, Nord Keyboards, Profi le Stands & Tuners, Quik Lok Performance Structures, Turbosound, and Walden Guitars, among many others. FEBRUARY 2010
Most recently they invited both Kurzweil and Fostex under their tent, and the ink is still drying on a recent deal with Beyer Dynamic microphones. Referring to the old adage that in times of adversity there’s the presentation of opportunity, Martin makes the case that the time is ripe for additional partnerships. For manufacturers, it’s a way to cut down overhead during a time for soft sales. “It’s very attractive for these companies to be able to shed fi xed overhead expenses in this economy, and we’re able to offer them that opportunity. If they are paying rent on a warehouse, those expenses don’t decline with sales.” But this is no short-term fi x: Confidant that AM&S will “wow” manufacturers with their service and benefits, “we fully
anticipate that when the economy improves, they will stay on us.” “American Music & Sound is a great partner for us,” said Kurzweil’s managing director of Kurzweil Global Operations, YT Kwon. “Their strength in the market will be the perfect platform for our products.” “We have been partners with American Music & Sound for a number of years with our EtherSound install products,” Hiroyuki Makiura, president of Fostex, was quoted in their release. “AM&S has incredible leverage in the US market; we are looking forward to great success using their distribution network.”
Big Goals Martin was a violinist who dabbled in rock and roll with the reverent instruMMR 33
ment when he started working for music retailers in California, including Guitar Center and K&K Music. He drifted into production work for concerts and clubs, and then became a manufacturer’s rep before he landed a position at Harman Pro from 1991 until 1999. He left as executive vice president to become vice president of merchandising for Guitar Center. He left all of that in 2002 to start American Music & Sound. “Basically our goal from the start was to become the largest music product distributor in the U.S.,” he says. Martin started humbly enough when he was awarded the rights to distribute Allen & Heath pro audio mixing consoles. He partnered with Montreal-based JAM Industries and
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today he is president of AM&S, which is a wholly owned subsidiary of JAM. Today, AM&S has four centers of operation throughout North America: Customer and technical service, and IT are housed in the JAM’s HQ in Montreal; in the Memphis area, there’s a 155,000 square foot distribution center; in Farmingdale, N.Y. they have their sales management staff for all MI brands; and there’s their office in Agora, Calif., where sales, marketing, and product and brand development is handled. A total of nearly 75 employees handle the load of the fast growing company. Martin is an ambitious guy who is not afraid to think big: “We aim to be a fully serving provider from transducer to transducer – guitar, to
See us at NAMM Booth 5729
speaker; mic to PA; from music generation to music reproduction. That’s our goal.” But despite AM&S’s aggressively adding manufacturers to their partnering roster, there is a vetting process. “We require that a manufacturer have significant brand equity already,” he explains. “A [new] product line would have to have pretty amazing new technology for us to be involved. The investment in brand building is generally too high, and we have too much mass to do that. “We have certain criteria for whom we deal with and whom we don’t. A company has to have some revenue stream in the U.S., and it has to have solid brand equity.” Manufacturers also have to be comfortable with signing off on an exclusive deal with AM&S. It needs to be that way because of all that AM&S can offer which includes dealer relationships, brand development, and input on product development. Also included is trade show representation. For example, many who would only be able to afford a small space on the NAMM floor (and maybe not even that), now have the benefit of a booth with a more signage, traffic, and a sizeable footprint then they on their own could present.
FEBRUARY 2010
“Another thing that we are able to provide as a distributor is that companies can take advantage of our objective market research,� he says. “As a third party distributor, we’re really able to communicate with them about the viability of various products because of our exposure and experience.� Also big ideas.
Big Ideas Specifically with Kurzweil, Martin says that they want to dominate the North American market. Martin says he’s personally excited that Ray Kurzweil and Young Change R&D Institute (YCRDI) are working closing together to develop new products that are going to be competitive in the market place. “The bottom line is they have great new products and we’re looking to capitalize on the legacy and reputation of the company.� (Young Chang is the parent company of Kurzweil.) Yet the company is also handling Nord Keyboards. Isn’t that an overlap if not downright conflict? “Good question,� he says. “But what it really boils down to is a function of mass. Nord and Kurzweil serve similar audi-
ences in some instances, but it wouldn’t be unusual to see a keyboardist with both in his or her rig. The Nord is definitively aimed at the performing musician and its dominance in that market is undeniable, while Kurzweil is creating products especially fitting for composition.� He adds that in this situation and others, they are separated in terms of creative and artist relationships. Fostex is another company that he sees has having a great legacy that could benefit from the company’s ability to get their products exposure. He is looking forward to his team and theirs working to develop new product and capitalize on their previous success. Specifically, he sees Fostex regaining dominance with their studio and broadcast monitors, and multitrack recorders. In other news, they are also going to be distributing Beyer Dynamic Mic. “One thing that we did when we took it over was hire [the previous] sales management staff. They’ve been in the field
selling the mics, they are confident about the product, and understand its brand appeal. They are happy because we’re able to offer dealer data, sales data, and major supplier support that allows them to sell more effectively.� As far as the consumer is concerned, AM&S is determined to stay out of the limelight. “Our goal is to, within reason, remain transparent to the brands we represent,� Martin says. This involves a sleight of hand: Building up the brand in the minds of consumer, but not their own name. Yet they must brand themselves to retailers. “For the retailer, we are a one stop shop. If you’re signed up as an AM&S dealer all that is required is a single page [agreement] and a signature. Despite all our brands, it’s still just one credit department, one customer service department, [et cetera]. So it makes it very easy for the retailer. They know who we are and the benefits of working with us without working with so many separate companies.�
“It’s very attractive for these companies to be able to shed fixed overhead expenses in this economy.�
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FEBRUARY 2010
See us at NAMM Booth 5729
MMR 35
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SPOTLIGHT: FELICE MANCINI Don Johnson Music Industry Service Award:
Felice
Mancini of Mr. Holland’s Opus Foundation By Gene Sculatti
Examples of life imitating art abound. Rarer still are those occasions when a piece of art inspires real-world actions that literally change lives. But that’s what occurred in 1996, when Michael Kamen undertook a press tour with actor Richard Dreyfuss and director Stephen Herek to promote the film Kamen had just scored, Mr. Holland’s Opus, about a high-school music teacher whose efforts help nurture a generation of aspiring young musicians. On a stop at his alma mater, New York’s LaGuardia High School of Music & Art and Performing Arts, Kamen noticed a cage full of broken musical instruments the school didn’t have the funds to repair. He decided, on the spot, to start the Mr. Holland’s Opus Foundation, dedicated to providing students of the nation’s neediest schools with instruments. Like the fictional Mr. Holland, the late Kamen (who died in 2003) and the foundation’s staff have affected the lives of thousands, dispensing new and repaired saxes and stringed instruments, drums and trumpets and euphoniums to music programs in numerous poor, inner-city schools. Based in Los Angeles, the four-person office is a busy, if lean, operation, daily engaged in raising funds, processing donated instruments and evaluating applications for grants. “I’m the only one here without an assistant,” 38 MMR
says executive director Felice Mancini – recipient of this year’s Don Johnson Music Industry Service Award – with a laugh. “I guess if I had a wish, I’d hire someone to just do the fundraising, but I just don’t want to spend money that could go to instruments on another person.” Each year, on average, some 10,000 students benefit from the good work conducted by the Mr. Holland’s Opus Foundation. On a recent afternoon, MMR spoke with Mancini about how this all came about and where it’s headed. FEBRUARY 2010
“The goal isn’t necessarily to have kids come out of school as musicians; we just want to give them opportunity.”
Photo: © 2009 SaraPress.com FEBRUARY 2010
MMR 39
Winter 2009 Chatham Middle School, Siler City, NC Winter 2009, Melody Cleveland All-City Arts, Cleveland, OH Winter 2009, Melody Concord Community Music School, Concord, NH Winter 2009, Special Project Conrad Ball Middle School, Loveland, CO Winter 2009, Melody Eastway Elementary School, Durham, NC Winter 2009, Melody Golden Gate Middle School, Naples, FL Winter 2009, Melody Hosford Middle School, Portland, OR Winter 2009, Melody KIPPDC: KEY Academy, Washington, DC Winter 2009, Melody Lawrence Intermediate School, Lawrenceville , NJ Winter 2009, Melody Lincoln IB World Junior High School, Fort Collins, CO Winter 2009, Melody Luther Burbank Middle School, Burbank, CA Winter 2009, Melody Marie Curie Middle School 158, Bayside, NY Winter 2009, Melody Pinnacle Charter School, Federal Heights, CO Winter 2009, Melody Rio Vista Elementary Band/Orchestra, Tucson, AZ Winter 2009, Special Project Sabal Elementary, Melbourne, FL Winter 2009, Melody Underwood GT Magnet Elementary, Raleigh, NC Winter 2009, Melody Washington GT Elementary School, Raleigh, NC Winter 2009, Melody Waverly Middle School, Baltimore, MD Winter 2009, Melody
40 MMR
MMR: Let’s start with how you became involved with foundation. When did you join? Felice Mancini: Michael started the foundation in 1996, and I came here in 1998. There were just two people prior to me. Michael, when he decided to start the foundation, just went to his manager and said, “Do this.” He was a creative type, and that’s how they do it—“Let’s get this going”—but they didn’t really know what it took to start a non-profit organization: You’ve got to raise money. Michael wrote a lot of checks, but you can’t be the sole sustainer of something like this. I’d had some background in fundraising and non-profit, so I was brought in to sort of lead the show. The job took to me and I took to it. The operation has certainly grown; there are four of us, three full-time. Because we’re small and so focused, we’re effective at getting the instruments where they have to be. And, over the years, we’ve really tried to refi ne our grant process , partly because we get so many people applying. The actual application is on paper, so we have to determine how much of the information they give us can be translated into real life. In the last year, we’ve been doing site visits to all the schools we want to give grants to, to determine their eligibility. We couldn’t really do that before because we didn’t have the budget. Now we can go out and see how what’s on the application matches up; a teacher may ask for something and you look at the rest of the information on the application and you say, “Hmm, does this really make sense? Well, why do you [the teacher] want this instead of this?” We really take a look at what they’re trying to accomplish and what they need for that. Teachers fi rst contact us online [at www.mhopus.org ] and go through a qualification process; based on their answers to a few questions, we tell them, “OK, you can go ahead and do the application.” We get about 2,000 application requests a year, which leads to about 1,000 applications actually submitted. They’re then read and considered, and we wind up working with about 50
schools per year. Our goal is to give to all the qualified schools we can. MMR: It must be heartbreaking to have to reject a school. FM: Yes, it is. I write a lot of the grants myself and they don’t all get accepted, but as long as you know why, that’s important. And we try to answer everyone. Someone will say, “Well, why didn’t my school get
“It’s great to make people happy, to work toward a good purpose.” it?” There’s always an answer, and it’s not because we don’t have the money. It’s just that it’s very competitive and some schools’ people have greater needs. And people can always reapply too. Right now we work only with Title 1 schools, which are those that have the highest amount of students who qualify to receive free lunch from the government. It’s kids from low-income families; we serve those kids whose parents can’t afford to rent their instruments. MMR: The schools all have to have existing music programs, right? FM: Yes, the programs have to be at least three years old. As you know, instruments are really expensive, and we can’t give them to a music program that hasn’t proven itself or doesn’t have the support base built up to get enough kids into it. We like to see programs that are already thriving but that just don’t have the budgets, that aren’t given the money to repair instruments or buy new ones. And everyone wants different things: band orchestras, mariachi bands, drum lines, jazz bands, so we’ve given to all sorts of programs. The goal isn’t necessarily to have kids come out of school as musicians; we just want to give them opportunity. MMR: As explained on the foundation’s site, the idea is to keep kids involved in school, to help at-risk kids stay out of trouble… FEBRUARY 2010
FM: Yes. Here in L.A., every other kid who starts school eventually drops out. It’s very bad in urban places, and so a lot of the principals in these areas realize that music is one thing that could keep the kids engaged enough to stay in school, so it is a tool and it definitely helps. They just did a study, in New York, specifically about this, and the graduation rates of students in music and arts programs are higher than for other students.
cided to do some things to get schools involved in music. We also go to corporations in general, and to individual donors. Your goal is a support base of regular people who just write cheeks for $50 or $100; they’re the ones with the real passion for giving.
MMR: Explain a little bit about your fundraising.
FM: I’ve been told it’s having a bad effect elsewhere, but that hasn’t been the case here. The amount we’ve raised from donations hasn’t increased, but it’s been steady, and we haven’t had to cut staff or anything. People continue to make contributions—maybe in smaller amounts, but they’re still sending in checks.
MMR: What effect has the current bad economy had on fundraising efforts? Luther Students March 2009.
FM: Well, we’re doing it all yearround, but seasonally the end of the year is our busiest time because you go for people who might want to get a tax break from donating. There are a lot of businesses that have their own charitable foundations; right now we’re working with Fidelity Investments in Boston, so they have a division that does corporate initiatives and they de-
MMR: The grants are not in cash. They’re strictly for instruments, both new and repaired, right?
FM: Yeah. We have a room for instrument inventory, and we also have a bunch of stuff that’s stored. We just got in a huge donation from one arts high school—like 12 pallets of stringed instruments. These were rental instruments that were very gently used, or maybe seconds. They’re playable and presentable. Maybe a quarter of the instruments we give out have been donated and we’ve repaired them, so by and large they’re new. We make sure they look good. I mean, kids don’t want to play on something
Fall 2009 Children’s Music Fund, Toluca Lake, CA Fall 2009, Special Project
KIPP San Francisco Bay Academy, San Francisco, CA Fall 2009, Melody
Daniel Webster Middle School, Los Angeles, CA Fall 2009, Melody
KIPP Sharpstown College Prep, Houston, TX Fall 2009, Melody
Detroit Premier Academy, Detroit, MI Fall 2009, Melody
KIPP Ways Academy, Atlanta, GA Fall 2009, Melody
Fairfax Elementary School, San Bernardino, CA Fall 2009, Melody
Mariachi Rayos del Sol - Tucson High Magnet School, Tucson, AZ Fall 2009, Melody
Ford Elementary, Denver, CO Fall 2009, Melody
Mark Twain Middle School, Los Angeles, CA Fall 2009, Melody
Francisco Middle School, San Francisco, CA Fall 2009, Melody Hale Kula, Wahiawa, HI Fall 2009, Melody Hillview Junior High School, Pittsburg, CA Fall 2009, Melody Holomua Elementary, Ewa Beach, HI Fall 2009, Melody KIPP Academy New York, Bronx, NY Fall 2009, Melody
FEBRUARY 2010
Martin Luther King, Jr. Senior High School, Detroit, MI Fall 2009, Melody Jermaine Fryer, Clinton, MD Fall 2009, Solo
Ridgegate Elementary, Houston, TX Fall 2009, Melody Roland Hayes School of Music, Roxbury, MA Fall 2009, Melody Roosevelt Middle School, San Francisco, CA Fall 2009, Melody Rousseau McClellan IPS #91, Indianapolis, IN Fall 2009, Melody San Fernando Middle School, San Fernando, CA Fall 2009, Melody San Jacinto High School, San Jacinto, CA Fall 2009, Melody Sumner-Eddyville-Miller School, Sumner, NE Fall 2009, Melody
P.S. 345, Brooklyn, NY Fall 2009, Melody
Thomas Jefferson High School, Dallas, TX Fall 2009, Melody
Pearl Harbor Elementary School, Honolulu, HI Fall 2009, Melody
Willowbrook Middle School, Compton, CA Fall 2009, Melody
Pomona High School, Pomona, CA Fall 2009, Melody
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In the spring of 1998, MMR’s sister publication, School Band & Orchestra (SBO), ran an interview with the late Michael Kamen, noted composer and founder of the Mr. Holland’s Opus Foundation. Below is a reprint of highlights from the article.
Bringing Mr. Holland to Life
B
y now, the name Michael Kamen is pretty much a household word. And to music educators, he’s perhaps even somewhat of a Messiah. Kamen is, after all, saving various school music programs from eternal damnation. Aside from his work with Mr. Holland’s Opus, both the movie’s score and its subsequent Foundation, Michael Kamen the composer has a list of credits that include the soundtracks to Neil Jordan’s three Lethal Weapon films and all three Die Hard movies, Terry Gilliam’s Brazil, The Adventures of Baron Munchausen, and Robin Hood: Prince of Thieves, for which Kamen co-wrote the Oscar-nominated and Grammy-winning “Everything I Do (I Do It For You).” For his Flamenco-influenced score for Don Juan DeMarco, he received a Grammy nomination, two Golden Globe nominations, and an Oscar nomination for “Have You Ever Really Loved A Woman?” performed by Bryan Adams, which went on to hit number one on the charts in more than 20 countries. A native of New York City, Kamen is a graduate from The Julliard School of Music where he studied the oboe. In the late ‘60s, he formed the New York Rock ‘n Roll Ensemble, where he wrote, played oboe and piano, sang, and began to work on films and orchestral scores. In his diverse career, Michael Kamen has co-written three number one hit songs, ten ballets, and has collaborated with musical talents such as Leonard Bernstein, Arthur Fiedler, Pink Floyd, Eric Clapton, Bob Dylan, George Harrison, Tom Petty, Luciano Pavarotti, the Eurythmics, Bryan Adams, and David Sanborn. SB&O was able to catch up with Michael Kamen at his London home where he is currently working on the yet-to-be-released score for “The Avengers,” a movie based on a popular television show from the 1960’s. We asked him about his childhood, his musical inspirations, his thoughts on the state of music education, and his advice on how to keep a student interested in music... 42 MMR
SBO: What was it like growing up in the Kamen household? Michael Kamen: My parents filled our house with music. It was usually great music. We listened to a lot of Bach, Gilbert & Sullivan, listened to a lot of Leadbelly...throw in some Russian folk songs, and American folk songs for good measure. At about age two, I started imitating it all on the piano. My parents, knowing a lot of teachers, always had somebody on hand to guide me. I took piano lessons, started playing guitar, and later took another set of piano lessons from a man named Lewis Carroll who was actually a junior high school orchestra teacher, but I didn’t know that at the time. I spent a dazed youth thinking that the Lewis Carroll was my piano teacher. SBO: Did you have any musical inspirations as a kid? MK: My aunt ran musical evenings in her home when I was younger, and there were always string quartets playing Beethoven and Mozart. We listened to Schubert and Schumann, and Bach arias, which made me want to play the oboe because the lines were so incredible.
his knowledge of the music so thoroughly. This man imparted one phrase onto me which is still something that comes into my mind every time I sit down at the piano, and that phrase is simply the word: inevitability. Every musical phrase we invent is the inevitable result of the phrase we invented before it. That is the guiding light I will always use when composing, and for this he became my Mr. Holland. SBO: Where you aware of the state of music education in this country before the making of Mr. Holland’s Opus? MK: No I wasn’t. I made an assumption that the system that gave me so much value in my life had been preserved. The teachers would have changed, of course, but there would be new Morris Lawners. At my high school there was a man named Gabe Kosikoff who had been a young teacher there when I was attending the school. He was still at the high
“ Every musical phrase we invent is the inevitable result of the phrase we invented before it...”
SBO: What about your music teachers, how did they help? MK: One very important person in my life was my music teacher at the High School of Music and Art. A man named Morris Lawner. He ran an extracurricular course in composition, which I decided to take since I always wanted to be a composer. The lessons consisted of his playing music for us. I remember many Bach preludes and fugues, and some Brahms intermezzi, which he used to perform all the time as an object lesson in perfect composition. He played so beautifully, and he conveyed his feelings for the music and
school when I went back as part of the press coverage for Mr. Holland’s Opus, and I talked with him. I asked him how things were, fully expecting a positive answer in return, and he replied ‘not so good.’ He started outlining that the board of education, in order to save money, was not hiring new teachers after older ones were retiring, and weren’t being responsive to any calls to change the policy, which was greatly affecting the music curriculum, even in this specialized music high school. Then he walked me up to a room that was used to store broken instruments. He opened the door and there were hundreds of instruments piled on top of each other, unused and FEBRUARY 2010
unusable. He said that the board of education didn’t give any money for repair, so as the school lost instruments, they lost kids, and as they lost kids they lost teachers, and as they lost teachers, they lost the momentum of the entire system. It suddenly dawned on me that if we were able to walk into a school, we meaning the film community, and offer new instruments and try to figure out a way to make that a sustainable policy, we could strike at the very core of the problem. SBO: Is the Mr. Holland’s Opus Foundation meeting your expectations? MK: No, the expectations are tremendous and the need is even larger. As everybody knows, the problem itself is far deeper and the solutions have been far more complicated than anybody ever imagined. I want an achievable goal and, to that extent, we’ve made a lot of kids happy, but there are going to be several fires that have to be lit simultaneously underneath the collective posteriors of the people who are in charge of getting this thing going. It will need to be activated by concerned parents, concerned teachers and concerned pupils and expupils like myself. The Foundation itself is a very hard-working board of about 45 people, devoted to the notion that music education is a major investment in the future of our children. They all work in different fields; some are education experts, some are teachers, we have lawyers, and people who are in the music business, all of whom devote and donate their time towards trying to raise money, bring instruments to the schools, and enable the schools to recognize their own power to bring about a fundamental shift in the way things are going in their communities. The list of people that are working with us is very impressive. The only thing that isn’t very impressive at the moment is the size of our bank balance. SBO: In your opinion, do you see a decline in the quality of music education today? FEBRUARY 2010
MK: I don’t have an informed opinion. But my gut instinct tells me there are enough seriously motivated people who adore music that are willing to pass on whatever knowledge we as a society have managed to gain. Kids who really seek out music education find it. They don’t always find it in an academic sense, and they don’t always get the same exposure to the traditions that gave us the music we value as Western music. There is incredible music being made in the inner cities, for example, but it comes out in forms that are deliberately alien. We have a schism in the society of music that doesn’t need to exist. All good music belongs together, and a music teacher’s job is to open kids’ ears and hearts to great music. SBO: What does a music teacher need to do to keep a kid interested in the school music program? MK: Teachers have the most effect when they are able to show how much they love the subject that they are trying to connect kids with. Their love of a subject may be formed from the perfect knowledge or just the joy of having music as part of their lives. Music is the one subject that is not so tangible that it needs to be graded. The inspiration that a teacher can provide is their most powerful resource, no matter what the subject is. If they happen to love Mozart, play Mozart and convey how great they think it is. Expose people to this music as a discovery, as a real open door to future involvement. There is no reason to structure music and make it boring.
The K 280 ... „The grand has a wellbalanced sound in all registers ...“ - Ord. Prof. Ayami Ikeba, Graz
„The tone quality is beautiful in all the registers, the action is very easy to play.“ - Prof. Carlo Levi Minzi, Milan
„The overall impression is optimal!“ - Mario Patuzzi, pianista
SBO: On a final note, what kind of motivational message can you give to teachers who are reading this? MK: The only kind of inspiration I can give them is to feed it back to them. I do work every day from the inspiration that was instilled in me as a kid, and they should take inspiration from the recognition of that power. They can really change lives.
Come and visit us in booth number 208A! www.schimmel-piano.de
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that looks bad, and we won’t give them that! [laughs].We have people who repair instruments for us; for those who donate, their instrument is appraised and we learn the story behind the instrument. Some of the donated instruments we can’t give to a school, so we’ll put them on eBay; we have a whole page on eBay, and with the money we get from that we buy new instruments.
See us at NAMM Booth 1730
MMR: Presumably, you must have given instruments to schools in some pretty impoverished neighborhoods. FM: Well, there was one school, when we worked with the Compton [California] district a couple of years ago, that’s in a pretty gnarly area. But they’re convinced, at the very top level of their district, that music is crucial for their programs, so they’re determined, no matter what their budget constraints, to keep music—because it’s a way of keeping a kids coming to school. There are a lot of kids who are afraid to come to school. At one school near there, Washington Prep in South L.A., one of the teachers said, “I don’t even want to learn the kids’ first names, because I go to too many funerals and I don’t want to get close to them.” On their campus there are eight gangs, which makes even going to school a challenge. Usually when there’s a music department, the kids in the program are like a
Lawrence Intermediate, November 2009. 44 MMR
See us at NAMM Booth 5820
FEBRUARY 2010
club, they protect each other. A good teacher is important too. You can go to a bad music class and not want to even be there. The teacher is, for the most part, the one who fills out the application, because it’s their class, and they know what they need. We do have to have a buy-in, too, from the principal. It helps to know that the administration, the parents and all these people are invested in the music program, because then it’s going to survive. MMR: Who are the other members of your staff, and what are their responsibilities?
hands-on with all the teachers, the retailers and manufacturers we get our instruments from. She went to Berklee, was a percussion major, and came here part-time, then full-time. Tricia is very knowledgeable about music products, and we’re very tight with NAMM. I think all the retailers we work with are NAMM members. We order a lot of instruments, and it feels good that we can invigorate the industry. It works out all the way around. Deanna Sanchez is our programs assistant, and she works with Tricia. And Natalia Hernandez is our part-time administrator. And I do fundraising.
FM: Tricia Steel, our Programs Director, has been here 10 years. She works
MMR: What part of the foundation’s mission is
Summer 2009 All City Leadership Academy, Brooklyn, NY Summer 2009, Melody
Lincoln Public School, Lincoln, MT Summer 2009, Melody
Chester Park Elementary School of the Arts, Chester, SC Summer 2009, Melody
Math Science Technology Prep at Seneca, Buffalo, NY Summer 2009, Melody
Dogwood Elementary School, Reston, VA Summer 2009, Melody
North Arvada Middle School, Arvada, CO Summer 2009, Melody
Farnsley Middle School, Louisvile, KY Summer 2009, Melody
Northwest School of the Arts, Charlotte, NC Summer 2009, Melody
Foster Elementary, Arvada, CO Summer 2009, Melody
Piedmont Open IB Middle School, Charlotte, NC Summer 2009, Melody
Golisano Children’s Hospital/ Pediatric Hematology/Oncology, Rochester, NY Summer 2009, Special Project
Red Wing HIgh School, Red Wing, MN Summer 2009, Melody
Grover Cleveland High School, Buffalo, NY Summer 2009, Melody
Red Wing HIgh School, Red Wing, MN Summer 2009, Melody
Harrington School, Denver, CO Summer 2009, Melody
Sevilla West School Band Program, Phoenix, AZ Summer 2009, Melody
John H. Reagan High School, Houston, TX Summer 2009, Melody
South Park High School, Buffalo, NY Summer 2009, Melody
Kickapoo Area School District, Viola, WI Summer 2009, Melody
Taft Elementary School, Santa Ana, CA Summer 2009, Melody
La Pinata: LatinAmercan Cultural Family Network, Jamaica Plain, MA Summer 2009, Special Project
Taft Elementary School, Santa Ana, CA Summer 2009, Melody
Lawrence Elementary School, Arvada, CO Summer 2009, Melody
White Cloud Junior High and High School, White Cloud, MI Summer 2009, Melody
See us at NAMM Booth 3040
up an instrument that suits him—he’s as big as it is—and he applied because he’d heard about the Solo Award. MMR: The job sounds like a rewarding one. What’s life like outside the foundation? Are you involved with music there?
The Mr. Holland’s Opus Foundation Award recipients, MHOF Staff and Board join William H. Macy and conductor Martin Yates in the renowned Maestro Suite backstage at Carnegie Hall, April 2009.
unfulfilled? What else might you hope to do someday—say, provide more grants? FM: Well, we don’t really want to expand the program, or perhaps maybe only a little. Marty Albertson, who’s on our board and is the CEO of Guitar Center, has a real passion for teachers. So one of the things he’s done is, through Guitar Center, fund a teachers award that we do every year. We select five of the best teachers from five different schools, and we do an extra site visit with them—we have a committee that does this—and then we fly them and their spouses to New York, where they get a check for $10,000 from Guitar Center, presented onstage at Carnegie Hall. It’s not really our core mission, but we think it’s important to acknowledge the contributions of teachers, especially the ones who hang in there and kind of sacrifice and rise to the occasion. They engage the kids. You can walk into a music class and you’ll know right away if that teacher is good, just by how the kids are, the looks on their faces, even the way they play. A good teacher can take the same kids and get them to play much better than a weaker teacher. You can draw things out of a kid. We also have a smaller program, a solo program, the Michael Kamen Solo Award. We don’t offer it all the time. It’s for students who want to pursue music as a career, who really have a gift but can’t afford to buy an instrument 46 MMR
to get them to the next level. We’ve given instruments to more than 70 kids through the years with this award. We have to cut back on it sometimes because these are professional or preprofessional instruments that are more expensive than the student model. Let’s say a solo kid who we gave a saxophone to, a professional model, we could buy 10 student-model saxes for that money. So whom do we really want to serve? It really depends; if we’re f lush and there’s someone who just wants to do-
FM: Ha, this is my life! [laughs]. Like my [twin] sister Monica, I did a lot of background singing at one time. My mom was a studio singer, and we got our voice from her, not my dad [Henry]. He didn’t sing very well—but he was brilliant otherwise. For some reason, at some point in my life I got tired of the professional singing and I really wanted to do something else. I got involved as a volunteer with another organization, really liked it and got into the whole non-profit world. UCLA has a certification program in non-profit management that I went through. It was a world I loved to be in, so when this opportunity came around, how perfect was this? It was music, which I loved, and it was non-profit, so I could combine both. I’m so lucky that I found this. It is very full-time: I think it, I breathe it. I dream it… If people could find something like this to do, I think the world would be a better place. It’s great to make people happy, to work toward a good purpose. My dad had already passed away when I started this job. He died in 1994. I start-
“Because we’re small and so focused, we’re effective at getting the instruments where they have to be.” nate to the Solo Award program, then we can do it. And these kids we keep track of; they tend to stay in touch, they’ll e-mail us and say, “Guess what I’m doing now?” If you’ve been to our Web site, you may have seen a picture of this kid with a great story: Jermaine, who plays euphonium. He’s this big kid who’s also captain of the school football team, and he just wrote to us and said, “I want to teach music,” and he picked
ed here in ’98. He did a video one year that I didn’t happen to see until after he passed away. I turned it on, and there he is, waxing rhapsodic about music education and how the arts are so important in school. This isn’t stuff we ever talked about, so I didn’t know it until I saw this video, and I thought, “Wow, this was really important to him.” So now the connection to music education feels even better to me. FEBRUARY 2010
V E R N E Q . P OW E L L ® B O S TO N
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CATHEDRAL STEREO REVERB Enter the Cathedral and surround your music with the aria of divine presence. True stereo reverbs reveal your inspirations while programmability recalls your spirit of creation. The Cathedral offers studio quality 24 bit converters that allow exacting emulations of any imaginable space, all in true stereo. The amazing “infinite reverb” is exactly that: endlessly amazing! Small and compact, the Cathedral is the finest performance reverb available but it has the sonic integrity to become your studio reverb of choice.
V256 VOCODER WITH “REFLEX TUNE” Rule the Vocoder world! The V256 welds your voice to your axe inspiring the twist of creativity that can make all of the difference. Bend your gender, drone your tone as you create the perfect synthesized choir. The V256 lets you adjust from an 8 band 80’s vintage vocoder all the way to state of the art 256 band articulation. Bring your vocals up to snuff with the advanced processing “Reflex Tune”… today’s most popular pitch correction tool. The V256 represents state of the art vocoding with many powerful options that deliver performance and recording perfection.
IRON LUNG VOCODER
22 CALIBER
Using the same algorithm as our praised V256, the Iron Lung brings superb 256 band vocoding. The Gender Bender adjusts male to female character while the tone knob delivers focused definition. The sound is world class and the price is musician friendly.
Versatile 22-watt guitar amp head that fits in the palm of your hand. Plug into any 8-16 ohm speaker for a big, sweet musical sound. Crank the volume to deliver an overdrive like a single volume knob vintage amp. Flip the bright switch for bite and definition.
ENIGMA: QBALLS
RIDDLE: Q BALLS
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Unique and powerful envelope filter designed specifically for bass. With super smooth control over the complete 40Hz to 3kHz bass range, the Enigma delivers precise and aggressive sweeps with a punch that surpasses anything on the market. Engage the fine tuned EH analog distortion to add a subtle bite to a dominating crush. Use an optional expression pedal and you’ll have the finest bass wah available.
Envelope filter possibilities taken to a whole new level. Tailored for guitar, the Riddle delivers tight and smooth control over the complete 80Hz to 5kHz range. The Riddle provides ultra varied, signature sweeps with the attitude and tone that makes your guitar stand out. Engage the classic EH analog distortion for a subtle bite to a dominating crush. Use an optional expression pedal and you’ll have one of the most creative wahs ever.
www.ehx.com NAMM BOOTH # 5396
Buyer’s Guide to New Gear MMR takes a look at new products on display at the 2010 Winter NAMM show in Anaheim.
FRETTED Tregan’s SyrenXT Sphynx The SyrexXT Sphynx Edition guitar from Tregan is equipped with two TV Jones Power’Tron pickups, Floyd Rose licensed tremolo, and Sphynx Bat graphics. www.treganguitars.com NAMM Exhibit #2982
Introducing Aristides Guitars Whitesnake guitarist, Adrian Vandenberg, has launched Aristides Guitars. Designed by Poort Artistides and Delft University in the Netherlands, Aristides Instruments features a material called Arium, aimed at giving the sonic characteristics of a Stradivarius, to surpass the tone and sustain of traditional electric guitars.
The Artisides 010 guitar features a one-piece integrally molded Arium body and neck; top-grade ebony fretboard with pearl inlay and a compound radius 50 MMR
from 10” at the nut to 16” at 22th fret; neck width of 1.65” (42mm) width at the nut to 2.05” (52mm) at the 12th fret; neck profi le of C-Shaped, 0.79” (20mm) thickness at the nut to 0.87” (22mm) at the 12th fret; Seymour Duncan USA TB-5 (bridge), APS-2rwrp (middle), and APS2 (neck) pickups; Graph Tech frets; and a Wilkinson VS100N tremolo bridge by Gotoh. Finished with a thin layer of aluminum, the 010 is available in a choice of matt black or aluminum silver. The company also offers the 050 model five-string electric bass. www.aristidesinstruments.com NAMM Exhibit #1448
Martin Guitar’s Custom Artist Edition The M-30 Jorma Kaukonen Custom Artist Edition features a top of Italian Alpine Spruce and forward-shifted scalloped braces, and the top is paired with East Indian rosewood back and sides. The Martin M30 Jorma Kaukonen Custom Artist Edition features vintage Style 30 appointments, the first time they have been used with the M body style and only the second time they have appeared on a modern Martin. A Style 45 rosette in select abalone pearl (with the inner ring eliminated) encircles the large soundhole and a vintage-inspired polished and beveled Delmar tortoise-color pickguard protects the top. The polished East Indian rosewood headplate frames an abalone pearl ver-
sion of the C. F. Martin logo, which arches over a slightly modified Martin torch inlay, also in abalone pearl. Nickel Waverly tuners with oval ivoroid buttons complete the headstock. The African black ebony fi ngerboard features Maltese diamond and squares position markers in abalone pearl, with a Maltese cross at the third fret, two diamonds at the fifth fret, a square at the seventh fret, two diamonds at the nineth fret, a square flanked by cats eyes at the 12th fret, a cats eye at the 15th fret, and Jorma’s signature between the 19th and 20th frets. Both the headstock and fingerboard are bound in grained ivoroid and inset with mitered black/white fine line inlays. Black/white fine line inlays also accent the grained ivoroid heel cap and end piece. The nut, compensated saddle, pearl dot-topped bridge pins and endpin are all crafted from bone. The Jorma Kaukonen Custom Artist Edition guitar is delivered in a vintage style Geib hardshell case and bears an interior label signed by Jorma Kaukonen numbered in sequence without the total. FEBRUARY 2010
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o F o M l a e r a is p m a is h T
Simon Neil
The new MoFo by Hayden is an all-tube guitar amp with a whole lot of attitude. But unlike other mini guitar amp heads, the MoFo is definitely not a one trick pony. From stunning bell like clean tones with real depth to plexi-esque classic rock crunch, right up to full on metal mayhem, the 30 watt MoFo head does it all.
www.haydenamps.com
See us at NAMM, Hall C, Booth 4778
JAMES LOMENZO MEGADETH
NATE MENDEL FOO FIGHTERS
SHAVO ODADJIAN SYSTEM OF A DOWN
CARL DALEMO RAZORLIGHT
JACK DALEY LENNY KRAVITZ
JOSH WERNER MATISYAHU
ADAM CLAYTON U2
RICK SAVAGE DEF LEPPARD
GINGER POOLEY SMASHING PUMPKINS
PETE TURNER ELBOW
COLIN GREENWOOD RADIOHEAD
MARK KING LEVEL 42
MARTIN BLUNT THE CHARLATANS
JJ BURNEL STRANGLERS
TIM KINGSBURY THE ARCADE FIRE
GORDON MOAKES BLOC PARTY
RUSSELL LEETCH EDITORS
ROGER WATERS PINK FLOYD
PINO PALLADINO
GUY PRATT DAVID GILMOUR
JARED REYNOLDS BEN FOLDS
NICK HARMER DEATH CAB FOR CUTIE
THE ROXY LOS ANGELES
WOJTEK PILICHOWSKI
JAMES JOHNSTON BIFFY CLYRO
JESSE QUINN KEANE
NICK SEYMOUR CROWDED HOUSE
THE VIPER ROOM WEST HOLLYWOOD
Valve Series When Ashdown made a tube amp head, it was always going to be something very special. The BTA 400 partners a feature-laden ABM EVO III preamp with a sledgehammer 400W tube power section for truckloads of earth-moving bass tone. Hand-built at the Ashdown factory in Kentucky, US Series cabinets combine massive performance with exceptional value for money. There’s a full range of 1x15", 4x10" and 8x10" cabinets, plus a unique 6x10", all constructed from locally-sourced birch play and loaded with US-made drivers.
SEE US AT NAMM, HALL C, BOOTH 4778 www.ashdownmusic.com FEBRUARY 2010
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Buyer’s Guide to New Gear Left-handed guitars may be ordered without additional charge and factory-installed electronics are an extra cost option. www.martinguitar.com
the guitar choices, its components, and other accessory options. The package retails for $299.99. www.interstatemusic.com
Archer Guitars’ Junior Guitar Package
New From Santa Cruz Guitar Company
Archer Guitars’ Archer SS10 Blues & Rock Jr. Electric Guitar Package, features 10year-old guitar prodigy Tallan Noble Latz of Elkhorn, Wisconsin. The pack features
Santa Cruz Guitar Company’s True Acoustic Bass was designed for tone and projection. It’s an acoustic bass that works for ensemble and studio applications, and is said to offer great acoustic bass tone when plugged in on stage. The Mandocello gets a new look for 2010, taking on the curvy shape of Santa Cruz’s proprietary 11 body. The new design is said to give the F Mandocello a deep sonorous voice with a chiming quality. Santa Cruz is also offering a limited run of dressed up OM Pre-War and D Pre-War model guitars, available only during the NAMM show. A limited series,
a 7/8 sized electric guitar with practice amp and gig bag plus necessary accessories, recommended for ages 3 and older. At age eight, Tallan was the youngest person to have ever shared the stage with the late, legendary Les Paul. Tallan was directly involved with the design process of this guitar package. He assisted with
52 MMR
See us at NAMM Booth 1355
these guitars feature herringbone rosette and top purfling, Brazilian peghead overlay, bridge and bridgepins. www.santacruzguitar.com NAMM Exhibit #1710
Brazen Guitar’s Eternity Series Brazen Guitars’ new Eternity models include the Metal 24, the Vintage 22, and the Maple Top. The Eternity Vintage 22 features three Seymour Duncan single coils, a maple or rosewood compound radius fretboard, five-way switching, and Gotoh post height adjustable locking tuners and vintage bridge. www.brazenguitars.com NAMM Exhibit #3297
Eleuke Electric Ukulele’s with MP3 Input Eleuke, the solid body electric ukulele, is now equipped with an MP3 in-
FEBRUARY 2010
See us at NAMM Booth 1429
Buyer’s Guide to New Gear put. Players can now mix what they’re playing to any song by simply plugging in their MP3 players to their Eleuke using the provided cable. In addition to the new MP3 input, there are two types of outputs: the headphone jack allowing musicians to play without disturbing those around them and a ¼ jack that can go into an amp or pedal board. The cable from the earphone jack can be plugged into a computer’s audio/mic input for recording. Musicians will fi nd the ultra-portable The Eleuke with MP3 also comes with a gig bag. www.eleukeusa.com
Deering’s Parlor Goodtime Banjo Deering’s Parlor Goodtime banjo is light weight and made with a shorter scale. Reminiscent of the shorter scale banjos that were popular in the 1890s, the Parlor banjo is a 19 fret, five-string rock maple neck banjo that weighs four pounds in the open back version and five pounds with a resonator model. The banjo features a traditional fiddle style peghead bearing a Goodtime logo and Deering’s new exclusive all maple rim. The banjo comes standard with the new housed nickel plated guitar tuners and planetary tuners are available for a modest upgrade charge. The overall length of the banjo ranges from 33 ¼ to 34” depending on whether its the open back or resonator style. Deering Banjos is offering the Parlor Goodtime banjo at no increase in price from the 22-fret models. The open back retails for $499 and the resonator model for $699. www.deeringbanjos.com NAMM Exhibit #1511
Ellsberry’s “L-35” Guitar Line Ellsberry’s “L35” model line of guitars fit a wide range of playing styles, from rock and blues to contemporary and traditional jazz. The L35 was designed by luthier Jim Ellsberry, in Los Angeles, California. Its design incorporates a proprietary block system that gives the guitar sustain and electric punch, yet also allows tone plates to vibrate acousFEBRUARY 2010
tically without the troublesome feedback issues of hollow body guitars. The L35 consists of two models. There is a laminate model available with single or dual humbucking pickups. Tops and backs are vacuum-pressed at the Ellsberry shop using multiple layers of high-quality maple, fi nished off with a highly figured outside veneer. The basic laminate “L35-L” model retails for $3,400. For the jazz player wanting more of a traditional sound, the “L35-C” features a hand-carved top and back for an optimum blend of acoustic and electric sound. This model is available in limited quantities and starts at a retail price of $5,500. www.ellsberryguitars.com NAMM Exhibit #1630
Cecilio’s Kalos Guitar Line Kalos guitar line by Cecilio is available in a variety of styles including 11 different colors of electric guitars, classical guitars, acoustics, and acoustic electric guitars with three-band equalizers. www.ceciliomusic.com NAMM Exhibit #3214
VHT Special 6 Amp The Special 6, from VHT, is a six-watt hand wired combo or head and cabinet combination. The Special 6 features a 12AX7 preamp tube and one 6V6 output tube, and a footswitchable Gain Boost feature. With the Gain Boost, players can toggle between rhythm tones and overdriven leads,
essentially duplicating the foot-switchable functions of a two-channel amp in an all-tube package. The Special 6 will be available as a combo and also as a head. The Special 6 head will be offered with a separate Special 1x12 speaker cabinet, featuring the player’s choice of a VHT special design 12” speaker or a Celestion G12H30 speaker. The VHT Special 6 combo has a retail price of $199.99; the Special 6 head has a retail price of $179.99, and the 1x12” Special 6 Cabinet starts at $149.99. www.themusiclink.net
AXL Expands Badwater Semi-Hollowbody AXL’s Badwater semi-hollowbody (AE-820) is built with a set maple neck, two EMGdesigned Alnico humbuckers and a classic-style semi-hollowbody design and features a rosewood fretboard. The scale length is a traditional 24 3/4”. The Badwater semihollowbody is available in the Badwater antique white and matte sunburst finishes. Each guitar body has been distressed individually in the AXL workshop, so no two are alike. The Badwater semi-hollowbody comes with distressed pickguard, tone and volume knobs, and anodized tuning machines, bridge assembly, and strap buttons. The retail price is $324.99. www.axlguitars.com NAMM Exhibit #5476
Wilkins Bass & Guitar Series The new WRB custom bass series includes a third “dummy” pickup to interact with the main pickups canceling only the noise. The Wilkins WRB system uses separate volume and tone controls
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Buyer’s Guide to New Gear for each pickup, allowing an infinite mix of both pickups for a wide range of new tones. Without noise, the tone control system can now be used as yet another creative pallet of tones. The new Wilkins WRB-4 and WRB-5 are with tone woods. Wilkins’ Graphic Guitar series features artwork from artists of the modern rock poster movement over the past several decades, on electric guitars. Participating artists include Guy Burwell, Justin
Hampton, Jeral Tidwell, Emek, and Rob Schawager. These guitars will be available in very limited editions signed and numbered by the artists. www.wilkinsguitars.com NAMM Exhibit #5004
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New Strinberg Basses Strinberg is expanding its lineup for 2010 with the addition of three new models: the neck-thrubody, four-string CLB18A and the five-string CLB17A and CLB19A, all three featuring ash body, maple neck, rosewood fingerboard, and two active humbucker pickups. Currently offering a wide selection of electric guitars, electric and acoustic basses, acoustic guitars, and accessories, Strinberg is also adding to its new catalog a higher-end electric guitar model and an acoustic guitar model aimed at music students and the beginners market. www.strinberg.com
Jet City Soldano Series Amps Jet City Amplification new lineup of alltube guitar amplifiers, design by Soldano, lineup of all-tube guitar amplifiers feature
simple controls new cosmetics. All amplifiers and extension cabinets in the series feature multi-ply hardwood cabinetry, 16-gauge steel chassis, custom transformers, and two ounce copper traces on thick PCBs. The company will also launch several new products in 2010. www.jetcityamplification.com NAMM Exhibit #2883
BAND & ORCHESTRA New Trumpets from PJLA PJLA’s PHT-2021 “C” Series of Phaeton Trumpets are available in three custom finishes: gold brass lacquer, bright silver
FEBRUARY 2010
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Buyer’s Guide to New Gear all leather case comes standard with this outfit. Retail prices start at $2,975.00 with the optional Gold plate bell available for $450.00. www.pjlamusic.com NAMM Exhibit #3416 plate, and brush brass. All models come standard with a 3C mouthpiece delivered in Phaeton’s custom vintage tweed case with burgundy velvet closure blanket for added protection. Phaeton cases are trimmed in textured burgundy leatherlike trim and are equipped with plated brass hardware with a large storage area for mutes and accessories. Retail prices start at $1,885.00 PHT-4077 Bb/A piccolo trumpet is a four piston model Piccolo Trumpet will be available in bright silver plate with optional 18 karat gold plated fi nger buttons, top, or bottom caps and bell. A custom
FEBRUARY 2010
Altus Artist’ Voice Head Joint Altus’ Artists’ Voice (AV) head joint will be an available option for all 1407 series models and above, or it can be purchased separately. The AV head joint is handcrafted and features a 14 karat gold riser and new lip-plate. It also comes with two additional sound adjustment caps that allow players to adjust the sound of their f lute according to the venue they are performing in, and the sound they are seeking. www.altusflutes
See us at NAMM Booth 4893
NS Design’s Bowed Electric Models NS Design has released two new NXT double bass models. One, a five-string double bass, will be available for delivery in the fi rst quarter of 2010. The other, a limited edition, features a cream-colored fi nish and celebrates the twentieth anniversary of NS Design. The Omni Bass is a hybrid model that combines the possibilities of the double bass and the bass guitar. A fretted five-string version of the Omni is newly available. NS Design has partnered with D’Addario for new line of NS Electric strings. Featuring stranded steel cores, these strings are available in standard lengths for violin, viola, and cello, and in NS Standard Double Bass length for upright basses. Omni Bass strings also fit standard 34” bass guitars. In addition to fitting all NS
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Buyer’s Guide to New Gear Design instruments, NS Electric strings will fit other brands of bowed electric instruments and can also be used by acoustic players. www.thinkns.com NAMM Exhibit #5864
Vandoren 50-Packs Vandoren’s 50-Pack boxes of reeds are available in display-ready packaging and contain 50 individually wrapped reeds, each labeled for individual sale. The 50-Packs are available for Bb clarinet and alto saxophone in all cuts. www.vandoren.com NAMM Exhibit #3400
Wick Tenor Horn Mouthpiece Line Expands Denis Wick Products’ tenor horn mouthpiece models – the 1, 1A, 2A, and 4 are available in silver plated and gold plated versions. Denis Wick manufactures mouthpieces and mutes for the entire
HUNTER NEW YORK
family of brass instruments, from piccolo trumpet to BBb tuba. www.deniswickusca.com NAMM Exhibit # 3400
KEYBOARD Yamaha’s CP Series Pianos Yamaha’s redesigned lineup of CP Series Stage Pianos includes the CP1, CP5, and CP50. Beneath the hood of the flagship CP1, which features new NW-STAGE weighted wooden keys, Spectral Component Modeling tone generation technology recreates the sounds and nuances of 17 Yamaha acoustic and vintage electronic pianos, including the CFIIIS, S6B, the CP80, Rd1, Rd II, Wr, and the DX7. This new Spectrum Component Modeling system replicates the instrument’s physical components for tone generation, including the hardness of the hammers, resonance of the sound board, and the striking position of the hammers. It also relies on granular parametric data that translates every nuance of the player’s touch into a tone. The new CP models also
use Virtual Circuit Modeling to replicate the effect units, amplifiers, compressors, EQ, and other equipment. The CP1 also includes VCM emulations of several historical pedals including phasers, flangers, wah wahs, and choruses. The CP5 and CP50 feature Yamaha reverbs along with many of the effect algorithms from the Motif XS line of workstations for added sound flexibility. The CP5 includes the core sounds of the Spectral Component Modeling technology, 12 acoustic and vintage electric piano sounds and 305 additional sounds and effects. The model also comes with NW-STAGE weighted keys, a customize function, recording and playback options for MIDI and audio, 100 rhythm patters, and a Master Keyboard function. The CP50 also offers the core sounds of the Spectrum Component Modeling
QUALITY BAND INSTRUMENTS FROM HUNTER
Provide your customers with the highest quality instruments and the best possible price points. Hunter offers a full line of instruments that are made to the best standards. Call us today to find out how you can profit from Hunter Musical Instruments. Fast shipping available from our New York warehouse.
HUNTER MUSICAL INSTRUMENTS 3300 Northern Blvd. Long Island City, NY 11101 (718)706-0828 Q FAX (718)706-0128 www.huntermusical.com 60 MMR
See us at NAMM Booth 3000
See us at NAMM Booth 4897
FEBRUARY 2010
R
NAMM BOOTH
#6866
For dealerships and distribution, contact Marshall Electronics: (800) 800-6608. www.mxlmics.com
the Hear
lay—
HU 6
MB M A N om 205
—P Feel
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Feels like Plays like Sounds like a grand... ...and is an upright
G e o r g e E m e r s o n in front of his new design, the Hailun HU 6
“I designed the new HU-6 upright piano for the discerning pianist who requires an instrument with the touch and sound of a grand piano. This piano is engineered in the American tradition and is equipped with a true sostenuto pedal.”—George Emerson
The HU-6 which is 52” in height
sets a new standard of advanced craftsmanship in the construction of upright pianos. With the sound, the action and the overall feel that
Hailun USA P. O. Box 1130 Richland, WA 99352
one might expect from a grand piano, the HU-6 meets all of the technical and musical requirements for any institutional or professional setting.
As chief Scale Designer and Lead
Engineer with thirty two years of experience in the American piano industry, George Emerson has received the highest honor China presents to foreign experts for
helping advance the development of craftsmanship and technology. Emerson was one of only 50 foreigners out of 485,000 experts in China to receive the 2008 China Friendship Gold Medal.
We invite you to experience the
touch, feel and sound of the HU-6 at room 205-B at the Namm Show 2010 in Anaheim, California, January 14-17, 2010.
877•946•8078 www.hailun-pianos.com Merchant Inquiries Welcome
Buyer’s Guide to New Gear feature and includes six acoustic and electric piano sounds. It is also equipped with 215 additional sounds and effects and the keyboard consists of Yamaha’s Graded Hammer Action keys, along with a customize function, recording and playback options for MIDI and audio, 100 rhythm patterns, and a Master Keyboard function. All of the CP models feature 88 keys, 128-note polyphony, USB-to-Host, and USB-to-Device connectivity. The CP1 retails for $5,999, the CP5 for $3,299, and CP50 for $2,199.99. www.yamaha.com NAMM Exhibit #6528
is said to create a “living” piano engine that has won acclaim from the world’s finest pianists. The V-Piano offers two types of piano modeling: Vintage and Vanguard. Vintage replicates the sound of acoustic pianos, while Vanguard allows the pianist to create new instruments beyond the limitations of the traditional acoustic piano.
The V-Piano Evolution adds two new instruments to each piano category. In the Vintage category, vertical reproduces the sound of an upright piano, and V1 Impactance features a Vintage 1 piano equipped with heavier hammers for more power and energy. In the Vanguard category, Triple Large features an extended piano body and tripled copper
Schimmel’s C 116 Modern Cubus Schimmel’s C 116 Modern Cubus is a black polished, one-piece design with chrome pedalsa and hinges. The C 116
Modern is said to be suitable for both beginners and advanced students. www.schimmel-piano.de
PianoDisc’s SilentDrive PianoDisc’s SilentDrive-HD features a faster processor and streamlined architecture. Increased internal memory capacity retains all settings and improves reliability and compatibility regardless of what control unit is used. The new design is earth-friendly and eliminates the use of lead solder and other harmful substances. PianoDisc systems can be added to pianos of virtually any size. www.pianodisc.com NAMM Exhibit #205A
Roland’s V-Piano Evolution Update Roland’s V-Piano Evolution update adds two new Vintage and Vanguard piano models to the V-Piano. The V-Piano’s Component Object Sound Modeling FEBRUARY 2010
See us at NAMM Booth 5864
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Buyer’s Guide to New Gear wrapped strings on each key, and Metallic SB emulates piano with a virtual soundboard that contains metal and wood elements. The V-Piano Evolution will be available as a downloadable upgrade for all V-Piano owners. www.rolandconnect.com NAMM Exhibit #7400
Galileo Piano’s Latest Digital Pianos Galileo Music has added the VP-111 “virtual” piano to its digital piano collection. The VP-111 is the fi rst model in the company’s vertical line of digital pianos and features Galileo’s exclusive iMotion
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piano technology – which combines such acoustic anomalies as string resonance, key leverage and damper dynamics. iMotion makes it possible to reproduce sympathetic resonance and damper dynamics in real time. The optional Vocal Guide uses a speaking interface to explain settings and features. The Galileo VP-111 features an Italian-designed cabinet with sliding key cover, available in a dark rosewood fi nish. Other features of the VP-111 include: a Grand Response full-hammer action keyboard; built-in metronome; two headphone jacks for private practice; MIDI In/Out/Thru; and stereo audio inputs & outputs. All of these features are presented in a control panel designed specifically for piano students. Galileo’s VP-121 is the flagship-model of the company’s vertical line of digital pianos and features the company’s’ latest piano technologies and an all-new graded-hammer key action. The Italian-designed cabinet has been created specifically for the home consumer and features three full-function piano pedals, console-style legs and sliding key
See us at NAMM Booth 2885
cover - available in dark rosewood or ebony polish finish. Other features include: graded-hammer key action; builtin metronome; 2 headphone jacks for private practice; built-in recorder, MIDI In/Out/Thru; stereo audio inputs & outputs. All of these features are presented on a control panel that uses large, lighted buttons and a digital display. www.galileomusic.com
PERCUSSION Mapex’s New Drum Series Mapex’s Horizon drum series features basswood drums and newly designed appointments, including lugs, mounts, badges, and bass drum claws. All Horizon drum sets include a full set of all new Mapex 500 Series Hardware, a padded throne, and a set-up and instructional DVD. The Horizon features 7.2mm, basswood shells with newly designed, low mass lugs. These small profi le lugs are mounted to the shell using only a single point of contact, minimizing the holes drilled into the shell and thereby enhanc-
FEBRUARY 2010
©2010 Avedis Zildjian Company
WE CONNECT YOUR CUSTOMERS TO THEIR MUSIC No one is more in touch with today’s drummers than Zildjian. We tested our 13 new cymbal models with the drumming community at our “Zildjian on Tour”, Zildjian Artist Summits and PASIC events to be sure that we were introducing products that your customers would value the most. These models created the greatest buzz of all the potential NEW models we showed. If you want to connect with your customers, connect with Zildjian. PICTURED FROM TOP TO BOTTOM: 15” ORIENTAL CHINA “TRASH”, 20” A CUSTOM EFX, 22” K LIGHT FLAT RIDE, 22” ZHT RIDE, 22” K CONSTANTINOPLE “BOUNCE” RIDE. ALSO AVAILABLE (NOT PICTURED): 22” K CONSTANTINOPLE THIN RIDE OVERHAMMERED,. 14” A CUSTOM EFX, 18“ & 16” K EFX, 15” ZHT MASTERSOUND HIHAT, 13” ORIENTAL CHINA “TRASH”
See us at NAMM Booth 2940
NOW WITH A 2 YEAR CYMBAL WARRANTY
ing resonance. Horizon Series drums include Remo drumheads, including a selfmuffling bass drum batter head. Horizon drum sets starts at $929. Mapex has released a collectable edition of its Orion Series. This limited edition component pack features a mapa burl exterior veneer, finished in a clear gloss lacquer. The six-piece component pack includes a 22x18 bass drum, 10x8 and 12x9 tom toms, 14x14 and 16x16 floor toms, and a 14x5.5 matching snare drum. Mapex Hardware is sold separately. Orion Series drums are made using ultra thin seven-ply North American maple shells. Orion drums also feature the Mapex-exclusive Isoloated Tom Mount System (ITS) which is said to allow the shells to vibrate more freely for maximum projection and resonance. The Limited Edition Orion Mapa Burl Component Pack (TM628SBPHXN) is available with black hardware and features a coated white Remo front bass drum head. The six-piece component pack retails for $5,349. Mapex’s Voyager Drum Set Series, a new entry-level product line for 2010. All Voyager drum sets are packaged to be “ready to go” and include a full set of all new Mapex 330 Series Hardware, a padded throne, an optional set of Mapex Cymbals, and a set-up and instructional DVD. The all basswood drums feature newly designed appointments, including lugs, mounts, badges, and bass drum claws. The Voyager sets start at $729. www.mapexdrums.com NAMM Exhibit #4808
Vic Firth’s Latest Signature Sticks Vic Firth’s Marky Ramone Signature Stick is a medium-thick stick with a short taper and a barrel tip. Made of hickory with a length of 16 3/8”, the stick has plenty of FEBRUARY 2010
See us at NAMM Booth 5720
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Buyer’s Guide to New Gear SPECIAL ROTOSOUND NAMM SHOW 2010 PROMOTION
win a trip to London for 2 Special 241 NAMM deal ask at Booth 5596, Hall B for more details plus guest appearances by
Billy Sheehan Duff McKagan James LoMenzo Doug Ardito Eva Gardner Ratt
world famous music strings
www.rotosound.com 68 MMR See us at NAMM Booth 5596
reach and is said to “plays big” without being too much to handle. Marky is best known for the 15 years he spent drumming for the Ramones — the pioneering punk rock group inducted into the Rock and Roll Hall of Fame in 2002. The Corpsmaster Lee Beddis Signature Stick has been reengineered for better feel and playability while retaining the ability to produce a very full sound from the drum. With a new clear finish, the stick features a medium tear drop tip and medium taper for clarity, projection and comfort. Lee Beddis currently serves as percussion arranger and supervisor for the Carolina Crown Drum and Bugle Corps. www.vicfirth.com NAMM Exhibit #3040
Light Flat Ride is a thin weight, and features a traditional Flat Ride sound with warmth. Zildjian’s 15” and 13” Oriental China Trash cymbals are said to provide brash yet attractive accents to drummers in all styles of music. These two odd sizes are in addition to the 12” through 20” model that Zildjian currently offers. Both feature proprietary
Zildjian’s New Models Zildjian has added two new ZHT models. The ZHT is produced from Zildjian’s 88 percent copper 12 percent tin bronze alloy. All ZHT cymbals are fully lathed on top and bottom and hammered. The
22” ZHT Ride is the largest cymbal in the ZHT Series. This medium heavy weight Ride is said to provide excellent wash and a clear ping. To augment the 13” and 14” existing size ZHT HiHats, 15” ZHT Mastersound HiHats have been added. The top of the new 15” Mastersound HiHats is a medium weight cymbal that provides plenty of volume while the bottom is a heavy weight with the rippled Mastersound edge feature. Zildjian has added two new Ride cymbal models to their K Series of cymbals. The first new K model is the 22” K Constantinople Thin Ride – Overhammered. This Ride cymbal is thin in weight. An additional series of over hammered marks on top of the traditional K Constantinople hammering yields a slightly drier sound with stick definition for marking time. This cymbal is specifically designed for small to medium sized group settings. The 20” K
hammering and come in a brilliant finish. The next two new models are the 10” and 8” ZXT Series Trashformers. The name derives from the fact that the “regular” cymbal gets trashformed by the addition of the Trashformer cymbal and produces an entirely whole new effect. It is like getting two sounds out of one cymbal. www.zildjian.com
KickPort for Bass Drums KickPort for bass drums slows the air exiting the drum by restricting and compressing the flow of air through its tube and then allows the rapid expansion or relaxation of the air through its flared opening. At the same time, The KickPort enhances the low frequencies and dampens the vibration of the head, reducing the need for internal muffling or dampening materials. The cumulative effect of this natural tone control and sonic enhancement is said to be a cleaner, more powerful sound with a lower fundamental frequency that can be felt and heard both by the listening audience and the drummer behind the kit. www.kickport.com NAMM Exhibit #2873 FEBRUARY 2010
See us at NAMM Booth 4430
Buyer’s Guide to New Gear KickPort for Bass Drums KickPort for bass drums slows the air exiting the drum by restricting and compressing the flow of air through its tube and then allows the rapid expansion or relaxation of the air through its flared opening. At the same time, The KickPort enhances the low frequencies and dampens the vibration of the head, reducing the need for internal muffling or dampening materials. The cumulative effect of this natural tone control and sonic enhancement is said to be a cleaner, more powerful sound with a lower fundamental frequency that can be felt and heard both by the listening audience and the drummer behind the kit. www.kickport.com NAMM Exhibit #2873
Dream Cymbals Pang Series Dream Cymbals’ Pang is neither a china, a ride nor swish; it instead blends ele-
FEBRUARY 2010
ments of all of three and is said to create a whole new sound pallet. The Pang series features a10” splash, 16” sounding crash 18”, 20”, and 22’. www.dreamcymbals.com NAMM Exhibit #3279
PRINT Carl Fischer’s Rachel Barton Pine Collection Violinist Rachel Barton Pine will be the first living composer and woman to be published as part of Carl Fischer Music’s Masters Collection with the release of The Rachel Barton Pine Collection, a vol-
See us at NAMM Booth 2701
ume of violin works of original compositions, arrangements, cadenzas, and editions penned or arranged by Pine. The collection encompasses pieces written for unaccompanied solo violin and arrangements for violin duet, violin and cello duet, and violin with piano. www.carlfischer.com NAMM Exhibit #5412
Rock House’s Creative Fusion Creative Fusion: Beyond Pentatonics & Power Chord, from Rock House, is an instructional DVD set featuring Brazilian guitar virtuoso Kiko Loureiro. He teaches students a method for using arpeggios to craft leads and melodies. Kiko starts with major and minor arpeggios and triad voicings and builds them into pro-
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Buyer’s Guide to New Gear gressions. He expands on this concept with major arpeggio extensions. Kiko demonstrates modal arpeggios and how to apply them over full band backing tracks. Creative Fusion: Beyond Pentatonics & Power Chord is a two-DVD set with more than two hours of lessons with Kiko and extras such as photos, a personal interview, iPod ready video, performances, and bonus lessons. This Rock House DVD is available around the world for $24.99. The DVD also comes with a free lesson booklet and membership to Rock House’s lesson support on their Web site. This feature, exclusive to Rock House and its partners, offers students supplementary support for the lessons featured on the DVD. Once registered, students can interact with the community, utilize the additional learning tools, and access the special features. www.rockhousemethod.com NAMM Exhibit #4618
The Learning Dock’s Teach Me Bass Guitar Teach Me Bass Guitar, from The Learning Dock, is a comprehensive DVD program
of video bass guitar instruction. Taught by Roy Vogt, Teach Me Bass Guitar is designed for teachers to help students enjoy lessons more, work harder at them, and stay with them longer. www.thelearningdock.com NAMM Exhibit #1410
ACCESSORIES Rocktron Reaction Chorus The Rocktron Reaction Chorus is a pure analog chorus that utilizes the classic BBD sought out. The Reaction Series pedals are built into a metal slim form factor chassis, taking up as little space as possible on a pedalboard. The Reaction Chorus is a true bypass pedal - when you turn it off, it is out of your signal path. Controls include Rate which controls the speed of the LFO waveform used to modulate the delay. Depth controls the delay line maximum travel time and intensity; this adjusts the
amount of modulation. Intensity controls the amount of chorus effect that is added to the signal. The footswitch on the Reaction Chorus controls On/Off status as shown by the LED indicator. Reaction stomp boxes run on a 9V Alkaline battery, or may also be powered by Rocktron’s DC OnTap Universal Power Supply adaptor. www.rocktron.com
GHS Coated Boomers GHS Strings has introduced new coated strings for electric and bass guitar. The Coated Boomers are manufactured from pure materials, free of environment damaging chemical processes. The nickel plated steel wire is coated using a finely regulated process. This technology coats the outer wires which are then wrapped around a core wire. The coated version of Boomers is being introduced in a new GHS Fresh
the silent rehearsal studio 3OD\ $Q\ZKHUH $Q\WLPH Good, a cool looking new product Better, a whole new idea to sell Best, a genuine need filled That’s why it won three Best In Show awards -
Unprecedented 3X Winner
Will you make sure you find it? Your new opportunity is at NAMM.
BreezSong LLC (877) JAM-HUBS www.JamHub.com
72 MMR
Booth 5811
Ready to make JamHub silent reheasal studios a business focus? Simply want to learn a little more? Be sure you find our booth. FEBRUARY 2010
See us at NAMM Booth 6440
Buyer’s Guide to New Gear Pack airtight packaging that locks out air and moisture to prevent string corrosion. This new foil wrap packaging insures that the strings. www.ghsstrings.com NAMM Exhibit #4684
Reference Laboratory UJAZZ Cable Reference Laboratory has created a cable especially tailored to jazz musicians in the shape of UJAZZ. Using a red copper conductor with a PVC jacket, the UJAZZ cable can operate in a temperature range of -20° to 70°C and boasts a resistance of 16 ohms/km. Reference Laboratory is a technical sponsor of Italy’s Umbria Jazz festival.The new cable was road-tested at the latest Umbria Jazz Festival in July, with listening tests held by Reference Laboratory at the entrance of the Carducci Gardens in Perugia. www.referencelaboratory.com NAMM Exhibit #6853
Hamilton Releases Grabbit Guitar Stand The Grabbit stand features a patent pending grabbing mechanism at the top of the stand that holds the neck of the guitar securely until the owner gently pushes the guitar neck back and instantly releases the guitar from the stand. The auto lock mechanism on a cradle stand enables the player to click and lock their instrument using only one hand. The Grabbit stand has a retail price of $35.99. www.hamiltonstands.com NAMM Exhibit #3101
The new line features a palette of plum, espresso, indigo, and onyx shades, as well as leopard print. Partial proceeds of all Get’m Get’m Wear sales go to animal rescue organizations. www.getmgetm.com NAMM Exhibit #4194
New from On-Stage Stands, Hot Wires, and Drum Fire On-Stage Stands’ the GS8200 Pro Grip 2 Guitar Stand includes a patent-pend-
ing yoke that hangs guitars by their headstocks. The new yoke system allows the weight of the guitar to draw the yoke arm down and pull two horizontal flippers towards the headstock, locking it in one single action. Removal is just as easy; picking up
Meeting the Needs of Students for More Than 25 Years ... Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 25 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has again been upgraded to include the new LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.
Cremona SV-175 Violin Outfit:
Get’m Get’m Instrument Accessories
•Six sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •All-solid carved, graduated construction •Well-balanced LaSalle LB-13 bow with ebony frog
Get’m Get’m’s Crocodile collection of accessories includes drumstick bags, cymbal bags, mandolin, and guitar straps.
249
$
Suggested Retail
SV-175
FEBRUARY 2010
See us at NAMM Booth 5760
[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.
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Buyer’s Guide to New Gear your guitar opens the gates instantly. The RS7500 Tiltback Amp Stand features five tilt positions and the integrated threaded shaft end eliminates the need for additional mic stands. Hot Wires has added new cables to its line offering models with Speakon connectors, banana connectors, patch cables, and guitar pedal cables. Its new Perfect Pair combo cables are available in several configurations and offer combined XLR audio and IEC power lines to connect au-
dio mixers to self-powered speakers. Hot Wires has also added new lengths and gauges to its microphone, instrument, and speaker cables. DrumFire’s DFP7500 Drum Practice Pad, MDT-2 Double-braced Drum Throne, and a newly redesigned Cymbal Trolley Bag. DrumFire also introduced a larger 4’ x 6’ Drum Mat. The new drum mat is made of the same non-slip PVC material as the 4’ x 4’ version, but is able to accommodate full-
Give Your Students the Instrument They Deserve
sized drum kits. It also comes with its own carrying bag. www.tmppro.com NAMM Exhibit #6854
Rockbox Electronics’ Red Dog Pedal The Rockbox Red Dog distortion pedal is voiced to work best as an “always on” distortion. Careful consideration has
been taken to maintain note defi nition and low-end response. As with all Rockbox pedals, the Red Dog is built by hand using audiophile grade components and tested for precision and reliability. www.rockbox.com NAMM Exhibit #5004
Epilog Laser’s EXT Engraver Epilog Laser’s engraving system provides a way to add initials, text, or even images to musical instruments and/or instrument accessories. Epilog’s Legend EXT is The First Step In Music www.eldoninstruments.com
A Quality Product by Antigua Putting quality instruments into the hands of students at prices their families can afford. Isn’t that what creating new music makers is all about?
KSM Guitars’ Foundation Bridge
Now available exclusively from: 877-526-2668
76 MMR
See us at NAMM Booth 5720
the company’s large-scale laser engraver. Due to the large work area and cutting capabilities of the EXT, users can create and add designs large or uniquely shaped items such as guitars. www.epiloglaser.com NAMM Exhibit #1045
800-845-1922
KSM Guitars’ Foundation bass bridge is said to offer players better access to the string height adjustment screws allowing easier adjustment of the string height. FEBRUARY 2010
Express through touch. Impress through sound.
The Celviano line of pianos has been refined for those who demand an authentic grand piano experience. Its elegant design houses new grand piano sounds and an enhanced keyboard touch. Utilizing a new tri-sensor spring less 88-note graded hammer action, every nuance and detail of your performance is captured. A new 4 layer stereo grand piano sound delivers a natural, expressive and dynamic piano experience. Featuring 128 AP-620
AP-420
AP-220
To experience the elegant design and rich resonance of the Casio Celviano piano,
visit us at booth #6776.
Š2009 CASIO AMERICA, INC.
notes of polyphony, USB MIDI, Duet Mode and more, Celviano’s advanced technology and sound will resonate with your audience.
www.casiousa.com
! "# ! ! $ $!% $ ! &% ' ""$ ( &) * * % & # &% # * & # ""$ % *% ! + ! ""' , "' &'&" ! &) ( !% ' )# # &) * * & # !# ( ! ! ! ** ## + ) ! * See us at NAMM Booth 5720
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Buyer’s Guide to New Gear The bridge now offers a string-throughbody capability, and the new design retrofits the Fender Jazz and Precision bass. www.ksmguitars.com
WD Music Offering Kent Armstrong Pickups WD Music Products is now offering Kent Armstrong’s hand-wound pickups. The first set of hand-wound pickups are a sonic replication of the Tri-Sonic pickup. Kent has now made that same sound available in a standard single coil sized format and can be installed in most guitars routed for a standard single coil sized pickup without having to make any body or pickguard modifications.
FEBRUARY 2010
The middle pickup is reverse wound/reverse polarity to reduce 60 cycle hum and used in conjunction with phase and series/parallel switching. These pickups are only sold in sets and are available in a complete pre-wired WD pickguard, in either white or black pearl with three minitoggle on/off/on switches, hand wired by Kent. The retail price is $199. Kent Armstrong has released a recreation of the original P-90 pickup from the 1940’s. To recreate the warm vintage tone of the era, Kent Armstrong has utilized six individual round Alnico V magnets, as did the original model from the 1940s, rather than the steel polepieces of the 1950s. The single coil is tapped along the length of the winding to allow selection of a vintage 5.6K output, or a modern 8.5k output. This selection can be prewired, or selectable via WD’s WDE9 mini switch, or WD’s WD250Push potentiometer. The retail price is $100. www.wdmusic.com NAMM Exhibit #3583
See us at NAMM Booth 3016
New Picks from Cool Music Cool Music’s Beta Carbonate pick is blended with an all new clear rubber biflex accu-grip and a newly formulated polycarbon fiber. The Beta Sand and Rainbow Sand picks offer a sand-textured grip and feel. www.coolmusicinc.com
CASES & BAGS Madarozzo’s Guitar & Band Instrument Bags Madarozzo’s MA-W Series is a complete, new line of hardshell guitar cases designed and manufactured by Martin Ritter. The W-010 Series and W-020 archtop Series guitar cases feature multiply wood shell construction, black vinyl exterior with white thread trim, white fashion trims, embossed Madarozzo logo, chrome hardware,
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Buyer’s Guide to New Gear and black molded handle. The W-010 is designed to fit dreadnought, classic, electric, and electric bass guitars, A and F style mandolins, 4/5 string banjos, vshaped electric guitars and semi acoustic guitars, while the W-020 offers additional protection with its archtop construction. The Madarozzo 2010 Band Instrument Gig Bag Couture, a range of bags specifically designed by Martin Ritter to accommodate band instruments, now
comprises 12 different models to choose from. Catering to the demands of brass and woodwind players, the lightweight, protective bags will carry different instruments from trumpets to saxophones. Available in a choice of colors, each model features soft interiors, a detachable backpack system, integrated semirigid panels, pockets, and pouches. The
B050-Series accommodates trumpets, triple trumpets, alto and tenor sax, and trombone. www.madarozzo.com NAMM Exhibit #1807
The Latest Cases from SKB SKB Corporation has added a new, custom synthesizer case to their line of keyboard cases. The 1SKB-44AX hard shell case was designed specifically for the new Roland Ax-Synth (commonly called a “keytar” because it’s a keyboard that is worn like a guitar). The interior foam was specifically designed for the AXSynth on the new water jet machine SKB uses to cut custom foam and design new products. The custom fitted foam interior provides protection during transit for the Roland AX-Synth. The SKB-44AX ABS molded case features SKB’s patented fiberglass reinforced nylon trigger release latching system with the inclusion of a TSA recognized and accepted locking latch. A cushioned rubber over-molded handle with molded-in feet and stacking wells are part of the exterior contours. The SKB-44AX retails for $149.99.
SKB’s 1SKB-SC2111 foot controller soft case is designed to fit all-in-one effects floor boards (BOSS GT-10, Digitech RP1000, Line6 X3 Live, Vox Tonelab LE and more) as well as MIDI foot controllers. The 1SKB-SC2111 consists of EPS foam interior surrounded by a heavy-duty canvas exterior with exterior zippered pocket. A removable one inch pad of convoluted foam in the lid is provided to allow for various product heights. A shoulder strap is also included. The SKB-SC2111 retails for $49.99. SKB’s 3i Series injection molded waterproof guitar cases are constructed of high-strength polypropylene copolymer resin and feature a gasketed, waterproof and airtight, submersible design. The cases feature molded-in hinge, patented “trigger release” latch system, snapdown rubber over-molded cushion grip handles, secure stacking, and automatic ambient pressure equalization valve. The 3i-4214-56 and the 3i-4214-66 will
shsint.net
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80 MMR
See us at NAMM Booth 4897
FEBRUARY 2010
This is the one you’ve been waiting for. With the introduction of the new 1-Series, we’ve made legendary Martin quality and tone even more affordable and irresistible.
Why not take the 1-Series test-drive for yourself? Read more about the models at theoneseries.com. Then visit your local authorized Martin dealer to see, hear and play the new 1-Series instruments. ©2009 C. F. Martin & Co. martinguitar.com | martinstrings.com | martinownersclub.com
See us at NAMM Booth 5454
SERIES
3000SERIES
AFFORDABLE PEDALS & HARDWARE YOU CAN’T AFFORD NOT TO HAVE.
DW’s new line of quality, yet price-conscience pedals and hardware are designed to outfit every drummer with serious gear without breaking the bank. In today’s economy, drummers need a drum company that’s looking out for them. We’re that drum company. Come by booth number 2654 and see the exciting new line of 3000 pedals and hardware, as well as DW’s expansive selection of industrystandard pedals, stands, thrones and Factory Accessories. See us at NAMM Booth 2654
©2010 Drum Workshop, Inc. All Rights Reserved.
be available February 2010 and retail for $249.99. www.skbcases.com NAMM Exhibit #4210
LIGHT & SOUND BOSS eBand Audio Player BOSS’ eBand JS-8 Audio Player with guitar effects is a portable audio player designed for guitarists who play and practice at home. eBand features playback of full songs, backing tracks, rhythm loops, BOSS guitar effects, and a built-in stereo speaker system. Music can be loaded onto eBand with direct playback from any standard USB memory stick or SDHC memory card up to 32GB. eBand also has the ability to import songs from any audio CD using the included utility software. eBand lets guitarists interact with their music by changing the pitch and tempo independently, or using the advanced Center Cancel function to remove guitar or vocal parts. eBand comes with 300 backing tracks and rhythm loops which also include pre-programmed guitar effects. eBand is loaded with COSM preamp technology, BOSS-quality guitar effects derived from the BOSS GT-10, and over 100 preset guitar sounds from every musical genre. To help navigate the possibilities, eBand includes the EZ TONE function featuring graphic icons. In addition, tuner and metronome functions are built in. www.bossus.com NAMM Exhibit #7400
See us at NAMM Booth 4287
MXL’s Live Series Mic MXL’s LSC-1/2 Live Series microphone is a specially-designed live/stage conFEBRUARY 2010
See us at NAMM Booth 6853
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A & M Composer Statuettes Admira Classic Guitars Amati Band Instruments & Accessories Mike Balter Mallets Blitz Custom Polishing Cloths Blitz Instrument Care Products Buckle-Gard Clip Light (Music Stand) Conrad Instrument Accessories Cory Instrument Care Products Creepnomore Demand Silk Swabs DJ Music Mobile Cases Downbeat Merchandise Bags Dr. Dan’s Instrument Care DVDs Drum Sticks (Whitehall) Dukoff Mouthpieces E.A.R. Noise Filters Gemwood Conductor Batons (King David) Haberline Cello & Bass Bags Instrument Straps Kafko Brasswind/Guitar/Violin Accessories Kazoo (U.S.A.) Metal Kazoobie (USA) Plastic Kazoo King David Leader & Gift Batons
Marcsmen Piano & Organ Lamps Masterpiece Clarinet & Sax Reeds Modular Band Instrument Cases MTS Rack & Combo Cases Music Stand Lamp (Pacific Trends) Original Swab Company Pacific Trends Keyboard Lamps Plastic Kazoos Populaire Clarinet & Sax Reeds Reed-O-Meter Road Tuff Cases Sousaphone & Tuba Cases / All Fit Strunal String Instruments & Accessories Stump Fiddle Tambourines UniTec Cases Wabash Accessories Whitehall Drums Whitehall Instrument Accessories Whitehall Lanyards Whitehall Saxophone Stands Windy City Mutes Woodstock Education Products Woodstock Musical Toys Woodstock Toy Piano
denser that features a metal body construction, three interchangeable capsules to create three polar patterns (cardioid/omni/hyper-cardioid), and a roll-off switch with steep cutoff to reduce handling noise and proximity effect. The MXL LSC1/2 Liv includes a 25 feet microphone cable, mic stand adapter, cardioid/omni/hyper-cardioid capsules, carrying case and cleaning cloth. The retail price is under $200. www.mxlmics.com NAMM Exhibit #6866
Acesonic’s Karaoke Player Acesonic’s DGX-210 full-function karaoke player with CDG to MP3G recording and conversion is a multi-format player. Uusers can record their vocal performance with the karaoke music and lyr-
DAVID WEXLER & CO., 7807 E. Greenway Road, Suite #8, Scottsdale, AZ 85260-1717 Tel: (480) 675-8888 • Fax: (480) 675-8900 www.wexlermusic.com • Email: wexlermusic@aol.com “Merchandising Musical Instruments and Accessories since 1920” See us at NAMM Booth 3329
ics directly to the USB port or SD card slot. Playback is instant, and transferring the recorded MP3+G fi le to a computer or CD can be done easily. The conversion function can also be used to back up or transfer CDG collections to a more portable medium. Other features include full MP3G playback compatibility, a scoring function, and high definition output for DVD viewing. www.acesonic.com
Bag End’s Weatherproofed Loudspeakers Any of Bag End’s loudspeakers can be weatherproofed by Bag End for outdoor installation to protect them against the elements and extend their performance life. Bag End’s new Weatherproofi ngPlus installations include theme parks, yachts, cruise ships, and a wide variety of severe environmental exposures. The cabinet is completely sealed inside and out; 84 MMR
See us at NAMM Booth 4410
FEBRUARY 2010
Buyer’s Guide to New Gear all hardware is upgraded to stainless steel and aluminum, and the drivers are sealed with advanced polymers offering corrosion resistance. Weatherproofing-Plus is added by Bag End at its facility before delivery, and is available on all of its many products. Weatherproofing-Plus will not interfere with a Bag End loudspeaker being able to deliver sound. www.bagend.com NAMM Exhibit #4146
Fitness Audio’s Cardio Wireless Entertainment Fitness Audio’s new line of Wireless Cardio Entertainment products (WES) offers both 900 Mhz and FM transmitters; installers now have two audio options for their fitness, hospitality, and correctional facility clients. The new WES receiver has a replaceable headphone jack and will pick up 900 Mhz and FM transmission as well as older brands of Cardio Theater, Broadcast Vision, and MYE Entertainment transmitters. www.fitaud.com NAMM Exhibit #1833
FEBRUARY 2010
CAD Equitek E100s Condenser
Audio2000’s PA & Karaoke System
The CAD Equitek E100S large-diaphragm supercardioid condenser mic features a bootstrapped, full differential Quadra-FET front-end to ensure high sensitivity and low distortion. A nickel-plated one-inch capsule delivers accurate phasing when miking instruments and full tone for vocals enhanced by the microphone’s low-end frequency response. Additional features include an 80Hz hi-pass fi lter and a 10dB pad. A twin 5087 output driver provides low drive impedance. RoHS compliant, the E100S also features RF immunity. 48V phantom power is required. Supplied in a cherry wood carrying case, the E100S also includes a shock mount. The retail price is $799. www.cadaudio.com NAMM Exhibit #6226
Audio2000’s AKJ780A and AKJ780B recordable, all-in-one PA/ karaoke systems features high-capacity rechargeable batteries and a digital USB/SDCard recorder. The all-in-one PA and karaoke systems are designed and developed to fulfill the dual purposes as a portable PA system or portable karaoke system. The AKJ780A and AKJ780B can be used for any portable, selfpowered PA and karaoke application, including the applications for churches, schools, auctions, sport, recreational parks, libraries, karaoke box, home entertainment, public entertainment facility, or other group events. www.audio2000s.com NAMM Exhibit #6390
See us at NAMM Booth 1525
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PERCUSSION
Zildjian –
Ahead of the Curve
“C
ounter to being in a recession, over the last two years we’ve invested
over 14 million dollars into updating and enhancing our systems,” says Zildjian CEO, Craigie Zildjian. “One of the reasons we keep investing in the business is that we plan on coming out of this recession as an even stronger company.”
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Indeed, 2009 saw aggressive marketing and product introductions from the historic cymbal manufacturer and 2010 promises more of the same. “As a category leader, we believe we’ve weathered the storm well,” observes marketing director John Sorenson. “We continue to have the same presence at all the trade shows,” he says. “We’re hearing about people scaling down or not showing up, but that’s not us. We’re keeping the exact same presence and footprint at all the shows – Frankfurt, NAMM, PASIC, all of that. Our hope is that we’re on the springboard, ready for real growth in 2010 and we want to be ahead of the curve. As far as advertising, too – we’re still in all the drum magazines and trade magazines.” “Cost is important, especially in a recession, and we really try to have cost reduction programs, without sacrificing anything in terms of quality or our long-
term goals,” says Zildjian. “I think that’s what’s good about a recession, if you can call anything about it ‘good’ – it’s a correction and sharpens you up.”
Hitting The Road While they’re sticking to their guns, recession or not, it’s not as if Zildjian has been unaware of the challenges facing their dealers and end-users. “This past year, we went on the road with ZOT, Zildjian on Tour – our ‘Zildjian stimulus plan,’” explains Craigie. “Dealers are really hurting, so we asked ourselves, ‘What can we do?’ We went on the road to stir up business and sell-through, as opposed to just load-in. We went to over 20 dealers across the country, we’d show up with a family member, an artist, cymbal experts, product management and we’d bring out one-of-a-kind prototypes that you could only get the day of the event, and we’d also have a special one-dayonly sale. For this year, this was the right thing for us to do and it was successful for all parties. We really pulled out all the stops.” “Also, our DNA (Displays, New Products, and Accessories) Program is a holistic approach to how we work with our dealers,” adds Sorenson. “Again, to get them the right product at the right time FEBRUARY 2010
with the right support materials, so that we have a very smooth flow-through of the product, as opposed to what may’ve happened in the past, where we’d run a quarterly promotion that would really promote loading in of the dealer. This program was to reward dealers who got behind Zildjian in a holistic approach – in other words they stocked our sticks, they stocked our bags, they stocked a model inventory of the cymbals that was worked out with their regional Zildjian sales manager.” “Everyone’s different,” notes Craigie. “Instead of trying to put out these broad programs, what we’re trying to do is make sure that what we’re selling them will sell-through and that we’ve given them the tools and that we’re all working together. It’s a real partnership.”
New Cymbals, More Cool Shirts, Marketing in the Digital Age Additionally, 2009 saw the launch of a significant new line for Zildjian. “We introduced a product called Z3 in 2009 as a replacement of our Z Custom Series – our ‘hard rocking’ cymbal line,” John says. “It really was probably the most comprehensive product launch we’ve done in the way of support materials, sampling, and all of that stuff. We’ve seen a really positive response to it. The message from a business standpoint is that we continue to invest. We knew if we came with something that we were really going to have to come with the gun loaded to get people interested and we definitely saw that.” With one of the most recognizable logos in the MI industry, merchandising has long been a strong suit for Zildjian (how many drummers don’t own the classic black Zildjian logo tee?) and the company has recently been focusing their efforts. “My niece, Cady, is now in the business, representing the fifteenth generation,” says Craigie. “She’s in charge of Z-Gear, our merchandising.” “It’s a small part of our business right now, but we are looking to grow it,” adds Sorenson. “In a balanced approach with everything else, of course, because, at the end of the day, it’s all about the cymbal FEBRUARY 2010
and we don’t ever want to marginalize that in any way, shape, or form. “It’s always been a good part of our business. It’s great visibility, but we’ve never oversaturated it like some brands. We always try and see, big picture, if things are consistent with what we’re trying to do for the long-term health of the brand. Everything that we do is with a long-term focus.” Artist endorsement relationships are a key component of most MI suppliers’ overall marketing plan and Zildjian has long boasted and impressive artist roster. But with the ever-advancing climate of information distribution, the nature and value of endorsements is also transforming. “It clearly has changed,” concedes Craigie. “But the product has also changed – years ago, the products were much more basic, there was less to choose from and less available information. It has watered down somewhat, with so many artists affiliated with so many brands and because of changes in the recording industry and so on.” Sorensen picks up the thread: “As revenue streams dry up from traditional sources, some artists wonder, ‘Can I make some money from clinics, from product endorsements?’ Before, that type of thing was icing on the cake – now, in a lot of ways, it is the cake. That does start to impact things. It’s a mature market, as well. There are boatloads of drummers and everybody’s got affi liations. It becomes a question of how many do you need, what impact does it provide? We love our artists, they’re a very important part of what Zildjian is, they are our eyes and ears in the musical marketplace. It’s just a different age and endorsements mean different things now to the kids coming up. I think there’s also an element of jadedness, because so much information is available these days. The consumers now define how your brand interfaces with them; not the other way around.”
“ Brick and mortar is absolutely essential to this mission of continuing to grow drummers and the drumming community.”
Craigie Zildjian.
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son acknowledges. “I know that I, personally, would have no problem buying a cymbal or a drum kit online from a name I know and trust. If you don’t like it, you return it. It’s no big deal. But brick and mortar is absolutely essential to this mission of continuing to grow drummers and the drumming community. We can do our part – and we do, and more – but at the end of the day it’s going to be that local drum store that’s the nucleus of that community and those guys have got to be healthy and right now is a very
Samantha, Craigie, Cady, Emily, and Debbie Zildjian.
Such proliferation of information via the Internet is a reality that Zildjian’s aware of, and working with, but they stand firmly by their traditional dealer network. “It’s becoming so easy,” Soren-
Zildjian HQ in Norwell, Mass.
difficult time. They’re having to adapt to how they co-exist with the ease and convenience of online browsing and purchasing.”
Looking to the Future With a fi rm commitment to quality product and their dealer network, Zildjian’s already seeing signs that the market may’ve turned a corner and the company is looking for big things in the coming year. “Similar to other musical instruments, the high end is what slowed down for us in 2009,” says Craigie. “The mid to low was strong, while the high end took the brunt of the hit. It’s totally understandable. We did benefit from the weak dollar on the export side of the business last year. China is up over 30 percent. It’s a small market for us, sure, but still. Canada was up over 10 percent, compared to 2008. UK sales have been phenomenal and September ’09 sales, overall, were the best we’ve ever encountered. Again, we’ve been working really hard to position ourselves to be even stronger once we all come out of [the reession]. We’re expecting 2010 to be a great year.”
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88 MMR
See us at NAMM Booth 4131
FEBRUARY 2010
See us at NAMM Booth 211A
PRO AUDIO
Samson Technologies R
ecently, MMR sat down with Mark Wilder, director of Marketing at Samson Technologies, to discuss some of their new product offerings: Samson Audio has just released the Go Mic and a new portable PA system called the Expedition XP308i; Samson Wireless recently started shipping the new Airline Synth series of wireless systems that feature some of the smallest wireless transmitters in the industry. In addition to their pro audio & wireless divisions, Samson produces Hartke, a line of bass products, and is the U.S. distributor of Zoom products, which just recently released the Zoom Q3 Handy Video Recorder.
“We make products that make it easy for people to get what they want.”
The Q3 Handy Video Recorder “What’s exciting about the Zoom Q3 Handy Video Recorder is that it’s the first portable camcorder that makes audio the central focus of the product,” says Wilder. “There are a lot of camcorders out there and everybody is aware of a number of them because they’re extremely popular, but none of them are really appropriate for musicians because audio is a secondary concern.” Wilder explained that Zoom took the recording technology from their popular handheld recorders and developed a video camera to incorporate those features. “What you get is the same fantastic audio recording that you get from the H2 and the H4N and you add
to it standard definition video,” Mark notes. The Q3 comes with several accessories, which Wilder says was aimed at the modern musician. In addition to the standard in/out interfaces, windscreens and memory cards, the Q3 comes equipped for today’s Internet savvy musician. “There’s a YouTube loading software component included,” he explains. “We knew that musicians love to record themselves, and put it up on YouTube, so we included a software package to simplify the process. With the Q3 bands can now record their show, hook it up to a TV and watch their performance.”
The Go Mic Wilder is also excited about Samson Audio’s latest offering, the Go Mic. “The Go Mic is our very latest USB microphone,” he explains. “A lot of people aren’t aware that Samson really started the USB mic craze a number of years ago. We were the first to come out with a studio condenser mic that was USB, called the CO1U. Over the years we’ve developed a number of different USB mics and we 90 MMR
decided that we wanted to make one that was very small, and very portable that people could take with them. So, we developed the Go Mic. It’s a great little microphone that folds up into a pouch that’s smaller than a deck of cards. When you take it out you unfold it and it will attach to your laptop or you can stand it up on your desk.” The Go Mic comes equipped with a headphone out for zero latency monitoring and can be switched in between both Cardiod and Omni mic patterns. FEBRUARY 2010
Expedition XP308i The Expedition XP 308i is a great portable PA product,” says Mark. “It’s got two speakers and an eight-channel powered mixer which all pack into one nice compact unit. The speakers slide together and then one side of the speaker cabinet holds all of the necessary cables while the other side holds the mixer. The mixer on the XP308i actually contains an iPod dock and the total weight of the entire unit is under 40lbs. It sells for $499
and its available just now in the last two to three weeks everywhere. I actually just used the setup myself at a Halloween party this past weekend and it really sounds great – you just put it up on a pair of speaker stands and its amazingly portable. It has an eight-inch driver with a one-inch compression driver and produces a really great sound. It’s just perfect for guys who are looking for a little bit less pain and agony when they’re setting up for their gigs.”
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Airline Synth Wireless System “We are going to start shipping a wireless system, the Airline Synth professional wireless system which has been in development for a long time, so we’re very excited
est in the industry, plus the Synth systems feature automatic RF scanning and infrared programming. We’ve got four systems: Beltpack with Headset or Beltpack with AVAILABLE IN A VARIETY OF FINISHES & STYLES
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about the product. We’ve just begun to ship it internationally and the first units are beginning to ship here in the states. It’s an exciting product for us because they’re very compact transmitters, some of the small-
Lavalier, Guitar, and Handheld,” explains Wilder. “These are shipping now in the U.S. and abroad. There is also a rackmount system, the 4300, which will allow use of up to four receivers in a rack.”
Looking Towards the Future When asked about future plans, Wilder is quick to respond: “We have lots of things in development that I’m not at liberty to talk about right now but you should expect to see more products that are leveraging this convergence of audio and computers. I think that that’s a really special space for us. Our traditional customers are musicians. But we have good brand recognition among non-musicians like podcasters, journalists, filmmakers, and web designers to name a few. I think that anything that records will be something that will be focused on.” FEBRUARY 2010
Although Mark is excited about the new products, he continues to emphasize the importance of Samson’s overall goals as a company. “We’re always just trying to create a lot of value for our customers in terms of features and price in the things that we develop and deliver that go along with our name,” explains Wilder. “We make products that make it easy for people to get what they want. Whether you’re a musician or podcaster or whatever – there’s a product out there that says Samson, Hartke or Zoom on it that’s affordable and really delivers a lot of value to the customer.” See us at NAMM Booth 6230 MMR 91
Rock House’s New Partnership with Hal Leonard Energizes Both More DVDs from emerging “guitar heroes” in the works
Rock House is ready. The creator of educational DVDs is all set to take their unique approach to educational DVDs to the next level, and they’ve chosen to partner with Hal Leonard to ensure success. From the very beginning, Rock House knew their strengths: products and marketing. So in their original business plan, a distributor was needed. “Music Sales was a nice fit, and they didn’t have anything [in their catalog] like Rock House DVDs,” explains Rock House cofounder Joe Palombo. “So we built a great relationship with them as they needed what we had.” While Music Sales got them in a good position and they had a great working relationship, Palombo admits there were some limitations. “It’s no secret that Hal Leonard is the company to be with if they believe in you,” he says. “I visited there twice and there is not a weak link in the place. That’s really impressive. And they’ve already given us tremendous advice.” Most importantly, it’s all timing. “Three years ago we couldn’t go to Hal Leonard, but now we can,” he says. “We’re big enough now. And they don’t look at us like just a company whose products they are distributing. That’s a 92 MMR
piece that was missing from Music Sales – the commitment. “Don’t get me wrong – we listen. We’re open. That’s the best thing about our company. We hear something good, we listen.” But wait – Hal Leonard has quite a few DVDs in its catalog, itself… “It was a big concern at first,” he admits, adding that they had plenty of other suitors when the Hal Leonard acquisition of Music Sales first went down. “But we did our research – and Hal Leonard is great; and when you look at their product offering, it is complementary to ours. There’s very little overlap. They don’t have the artists we have, and it’s like, ‘Wow, this is really a natural fit.’”
Guitar Heroes of Now Founded in 2002, Rock House today has just three full timers, in addition to owner/partners Palombo and John McCarthy. The company leanness is enviable: no loans, no debt, and no lines of credit. “We owe no money,” they say. Palombo’s background is in publishing and product development, and he handles the marketing of the methods. McCarthy is a respected music educator and author who has been creating inFEBRUARY 2010
The Rock House gang in the studio with Kiko Loureiro.
structional products since 1986 – and has produced over 150 VHS/DVDs over the years, plus a dozen books. Together they forged their experiences to, as Palombo says, “reinvent the way people learn music in the home.” Rather than pine for the days of Eddie Van Halen and the guitar heroes, Rock House has their ear to the ground – and even the underground – for the emerging guitar heroes that exist for the current generation. “Beyond Steve Via/Yngwie Malmsteen and a hand full of others, a light bulb went on for us that there are scores of incredible guitar players from this new era. By engaging those players and creating DVDs with them, we really hit a home run. “We have every important guitar player from this generation signed and doing products with Rock House.” He understands some of the challenges with their products. “For those in our age group, late 40s or older, we don’t always understand who the new players are,” he says. “The music is not the metal we grew up with. But not learning about the new guitarist is a tremendous opportunity lost. The market hasn’t changed – kids still have their heroes. If storeowners can discover who the 16, 17, 18-year-olds FEBRUARY 2010
are listening to, it’s a great advantage. A lot of these kids may not know who Joe Satriani is, but they know who Alexi Laiho is.” Their rooster of artists include names that many of a certain age aren’t necessarily familiar with, but guys under 20 sure are: Laiho (Children of Bodom), Michael Paget (Bullet for My Valentine), Kiko Loureiro (ANGRA/Neural Code), Oli Herbert (All that Remains), Ravi Bhadriraju (Job for a Cowboy), Rusty Cooley (Outworld), among others, all have Rock House DVDs with their names on them. (He adds that there are things for the “older guys” as well -- Vernon Reed [Living Color] of and Mike Gordon [Phish] are working with the company as well.) “Guitar heroes always come from metal. That’s not going to change.”
“We have every important guitar player from this generation signed and doing products with Rock House.”
Training the Artist The success of Rock House products can be attributed in part that these are no ceMMR 93
Hal Leonard Builds a Bigger House with Rock House Q&A with Hal Leonard’s Larry Morton Hal Leonard continues to expand its offerings through acquisitions and partnerships with other publishers large and small. Recently they signed a deal with Premier Media Holdings which publishes Premier Guitar and Guitar Edge magazines; acquired Shawnee Press; and signed a distribution deal with Faber Publishing, just to name a few. This past June, they formed a joint venture with Music Sales, where they gained exclusive distribution rights to their entire catalog – more than 6,500 titles. Rock House had a distribution deal with Music Sales and was wooed to continue on with Hal Leonard.
aggressive marketing – was that one of the things that attracted you to the company? Larry Morton: We’ve long admired their guerilla-style marketing and promotions. For the future, we’re working with Rock House to develop a powerful ‘bricks-clicks’ marketing campaign to drive their online community of young musicians into music stores.
room in the market for both the Rock House and the Hal Leonard DVD catalogs. Working together, we can make the overall DVD musical instructional market bigger for everybody. MMR: What does the Hal Leonard/Rock House partnership hold for the future?
MMR: Rock House is known for its
LM: We cover some of the same musical topics, but in very different styles and approaches, so there is plenty of
LM: We’ve already formed a great working relationship with John and Joe, so we’ll be coordinating ideas for new products and working together to build the business. The Rock House brand is very strong and has a lot potential to grow within the music instructional realm. We’re certain that we’ll have growth opportunities in the coming years.
lebrity vanity projects, but tightly scripted educationally sound products. “We’re presenting the artist in an instructional environment. The lessons have to be killer.
“Artists are put on notice from day one that they will have to go through a training process. When we’re signing an artist, we tell them up front that they
need to be open to how we approach the educational aspect, and they need to let us do what we do. Even someone like Rusty Cooley, who is already an
94 MMR
MMR: At first glance there seems to topics cover by Rock House products that are also covered by Hal Leonard.
See us at NAMM Booth 1521
FEBRUARY 2010
incredible teacher, goes through the training.” There are several ways that the fi nal Rock House DVD gets developed. Artists capable of writing their own program submit it to McCarthy, who guides them through it, talks technique, and shapes the final lesson plan through the training process. Other times, McCarthy will sit with them from the very beginning to write the program with them. Palombo attributes their success to their staff – and a young one it is. Anthony Lawrence, a 20-year-old guitarist who works for them part time. “He’s an amazing guitar player and we’re lucky to have him working with us. He helps us keep our unique approach.” Also there’s Caitlin Kalafus, a 16-year-old drummer, guitarist and songwriter who was awarded 2007 NAMM’s “world’s fastest female drummer” honor. Jim “Professor Jim” Rutkowski is another young player who brings to the Rock House table an impressive expertise in guitar theory, Palombo says. Going forward, Palombo says they will continue to expand their catalog in 2010, including a few surprises. “We
have a jazz course with Alex Skolnick, who is a famous heavy metal guitarist with Testament,” he says. “He’s developed a technique for taking classical metal songs from Kiss, Black Sabbath, [et cetera], and rearranging them as jazz pieces. It’ll show rock guitarist how they can expand their repertoire by understanding jazz, even if they don’t necessarily play it.” Also new titles by Paget and John McCarthy and Joe Palombo of Rock House with Oli Herbert of All That Remains. other or their signed House DVD, you register on our site, and artist are in the works. then have access to all kinds of support “We’ll have a lot of new products, with that goes with the lessons,” Palombo extons of content. There’ll be lots of bonus plains. stuff that increases value. That’s going to He adds that the Rock House team is be a big push.” Also their Web site, which excited about the future with Hal Leonhe says has almost 200,000 registered ard. They really want to be part of what members now, will continue it’s sophiswe do,” he says. “There’s a lot of opporticated approach that engages customers tunity to develop things together. It’s a before, during, and after they’ve bought team.” one of their DVDs. “When you get a Rock
Wholesalers of:
Juzek Stringed Instruments Bows Cases Strings Accessories
P.O. BOX 1415 STOWE, VT 05672 1.866.846.5461 FEBRUARY 2010
sales@metmusic.com See us at NAMM Booth 3110
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Bedell Guitars To Give Away
1965 VW “Magic Bus” at NAMM
A
ttend NAMM, and there’s a chance you’ll be driving home in a custom rebuilt 1965 Volkswagen Magic Bus. What else would you expect from self-proclaimed “Two Old Hippies?” In the spirit of their company’s slogan, “Peace, Love, and Rock & Roll,” Tom and Molly Bedell, aka the “Two Old Hippies,” are having a contest unlike any NAMM has ever seen. They’ll be drawing attention to their two brands of guitars and hippie chic apparel and accessories by giving away a newly rebuilt “VDub” (as they called it back in the day), painted in the flower-power style that helped define that era. While there is an opportunity to win the beloved 1960s icon, everyone will be impressed by Bedell’s bold NAMM booth debut. “We have a 50-foot by 40foot booth in Hall C, and in the center of the booth will be the Volkswagen ‘Magic Bus,’” Bedell announced. From the time the show opens on Thursday, January 14, 2010, until 3:00 p.m. on Saturday, January 16th, attendees can register once per day for the chance to take the bus home. 96 MMR
The drawing will be at 1:30 p.m. on Saturday, January 16, and those wanting the rebuilt piece of history must be in attendance to win. And then the fun really begins. “Three names will be chosen, and the three will each pick a set of keys to the Magic Bus,” Bedell explained. “But only one of the keys will work, and that’s the one who wins the Grand Prize.” The other two won’t go home empty-handed, though. Second Prize is a Bedell Performance Guitar, his top-of-the-line TBCE-28-G, a $1,400 value, and Third Prize receives a 2OH assortment package with a retail value of $500. “We will have three keys on a display,” he says. “The first person drawn gets to chose a key, then the second person drawn gets to chose one key from two; and the third person drawn gets the third key. If the key for the first person drawn works – he/she wins the bus and the sec-
ond person drawn gets second prize. If the key for the first person drawn does not work he/she wins second prize and the second person drawn gives the key a try. If it does not work he/she wins third prize and the third person drawn wins the bus.”
A Statement, A Lifestyle Though it will attract attention and buzz, the giveaway is more than just a promotion. The iconic bus is symbolic to the Bedells and they hope the drawing, and the very way they are exploding onto the MI scene, will make a point. “For many of us who came of age during the 1960s, rock and roll was a part of our life,” Tom said. “When the Beatles performed on Ed Sullivan in 1964, it was transformational. By the next year, it seemed everybody had bought instruments and joined bands, performed at school dances after the Friday night footFEBRUARY 2010
ball game. The music was the heartbeat of our youth, and was a soundtrack to everything we did. “It also expressed our views. We wanted a more open, accepting society, and were concerned about ecology, civil rights… peace, love and rock and roll.” Tom Bedell might be new to the business, but he’s no stranger to it. He was teaching guitar by the age of 13, and in his teens owned two MI stores in Iowa. He also launched a line of guitars before he could even drive himself around to sell them to other stores. His career swerved off the musical path and Tom ended up in Washington D.C. where he set up a political consulting business (his father was a Congressman from 1975 to 1987). Later, he took command of the family’s fishing tackle business, which he rebuilt over the years into a successful worldwide organization. In 2007 he sold the $500 million-a-year business (now Pure Fishing), and traveled the world for a year. But retirement wasn’t a good fit, and one day in 2008 he turned to his wife Molly and said, “Let’s go back to work.”
“As much as I enjoyed the fishing tackle business, guitars were in my blood,” he told MMR in a feature published last month. While they’re happy to bring their astute business smarts to the MI world, the Bedells have higher goals than “just” making great guitars and building a new, successful company. “‘Old Hippies’ is based on a lifestyle, on emotions, and what we want to do is re-energize the business and recall the excitement of the 1960s and 1970s. One thing that breaks our hearts are the stories of reduced arts education funding in the schools and band programs getting cancelled… there’s less of an opportunity, overall for kids to perform music today than when I was growing up. “We as an industry have to address that.” They promise their booth to be something out of the ordinary for NAMM as well. There will be plenty of guitars: Bedell Guitars, all made from hand-selected solid wood designed to compete against higher-end brands priced higher
than the $700 to $1,400 range that these will be at; and also the Great Divide line, for the entry-level, priced between $200 and $600 MSRP. Plus there will be samples from their Bedell Custom Shop. And there will also be much to enjoy from the Two Old Hippies apparel and accessories collections. “It isn’t only about products – it’s lifestyle,” he says adamantly. “That’s why we’re doing what we do, and that’s what we stand for. It’s all about being part of a vibrant world, and getting back to the roots of what peace, love, and rock stood for. Obviously we’re newcomers, but we come with the best products at the best value, and an aggressive advertising strategy. We want to help rejuvenate the industry. We hope to be a catalyst of hope for the future. We know we have to earn our way, which we want to do quickly.” “But it’s all about being part of this lifestyle of getting back to the roots that were the cornerstone of the peace, love and rock and roll movement. That’s the story.”
mission for music
musikmesse.com
March 24 – 27, 2010 Tel. 770.984.8016 info@usa.messefrankfurt.com
FEBRUARY 2010
See us at NAMM Booth 5904
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Mojo’s Music:
Seeing, Building, and Sustaining the Niche Market Keeping Product Fresh, Trying Alternatives Key to College Town Shop’s Success
B
ob Moggio sits in a comfortably cluttered, windowless basement office and smiles. He had spotted a niche, and it is upstairs: a 3,400 square-foot music store on a picturesque main street in a small college town. He thought he could be happy selling guitars here, and do pretty well at it.
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“I really thought there was a niche here – I sensed an opportunity,” says Moggio, owner of Mojo’s Music. “No one was selling instruments here in Edwardsville, even though the college in town has a nationally renowned jazz guitar program.” His sense was dead-on, and today he continues to thrive in the small Illinois town that is just across the river from St. Louis. What he didn’t anticipate is the product mix: sure, there are a few box kits for kids wanting to start guitar, and plenty of good step-up instruments, but mostly what hangs from his displays are not-so-common brands like Germanmade Duesenberg and American-made John Suhr guitars, fitting nicely amongst the Taylors, Martins, and G&Ls. The observer has to note: People in this fairly small town seem to have a fairly big pocketbook – at least according to the prices on the majority of these instruments. “I didn’t originally set out to focus on the high end of the market, but this market led us to do it,” Moggio shrugs. “We try a few things, and they work. Stores like us have to offer something out of the ordinary – we just can’t be like evFEBRUARY 2010
Bob Moggio in Mojo’s showroom.
ery other guitar store selling all the usual guitars.” Even in today’s economy, the trend for Mojo’s continues to be the highend: “It’s where we’re seeing our biggest growth and highest profit.” But there’s plenty for everyone at this store, and a keen eye for inviting displays and a conscience effort to keep product fresh makes Mojo’s an inviting place to return to again and again not only for the locals, but for the considerably large population that is within an hour’s drive. And while it is officially a combo shop, and as he even rents some band and orchestra instruments to the local schools, Mojo’s is at its heart a guitar player’s guitar store.
“A Starved Market” Moggio grew up in Woodriver, Ill., a working class town home to refineries. His first guitar set up was a red Gibson Kalamazoo guitar with a Kalamazoo tube amp, the latter of which he proudly will tell you that not only does he still own, it still works. After high school, he attended Southern Illinois University in Edwardsville (SIU) studying communications and journalism. But his real FEBRUARY 2010
education came from working at music stores. While mostly a hobbyist player his adult life after some stints playing in local blues and rock cover bands, he decided early on that he had a knack and a passion for the MI business. “While working at a music store in the area, I took to it really well, and actually became pretty good at it,” he says. Others agreed and he eventually found himself working across the river at St. Louis’ Dale’s Music owned by Dale Desnoyer. He worked there for 15 years, but toward the end he developed a wandering eye, and couldn’t help noticing that the town he attended college was growing. “I brought Dale over here for lunch one day and pointed out some things,” he says. There was a new massive high school, a new Target and a WalMart, and a housing boom. “I knew others had done their market research on the area,” and growth was clearly in the forecast. Discus-
“For a smaller store in a smaller market, it’s important to keep adding new things.”
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sions ensued about a partnership of some kind, but that never came to fruition. “So I looked into doing it on my own, and one day I was dropping some clothes off at a cleaners downtown, and I saw someone loading Peavey amp boxes into a nearby
back door, and I thought, ‘Who is doing this and why?’ This is my town, and my idea!” he laughs. Yes he wasn’t the only one noticing the growing needs for an MI store in the sleepy college town, and alas, he was officially
beaten to the punch. But Moggio didn’t just bury the dream. He made friends with the store owner, who had another location in nearby Belleville, Ill. Moggio offered to go into business together or perhaps have him manage the store. A year later, the
See us at M Winter NAM l C Hal Booth 4194
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owner told Moggio he’d sell it to him if he were still interested. He was. And in 2000, Moggio renamed the store Mojo’s Music (“Mojo” being the moniker he was long known as by his friends besides having appropriate connotations otherwise). Immediately he made an impression. For the prior year three Taylors had dangled haphazardly on the
“Stores like us have to offer something out of the ordinary – we just can’t be like every other guitar store selling all the usual guitars.”
wall, but within a month of Moggio taking over, they were off the pegs and had found homes. When Taylor’s Rick Fagan got the call about it, he immediately opened Mojo’s Music as an official Taylor dealership. “We sold Taylors like there was no tomorrow. They really put us on the map.” Quickly, lines were opened up with Peavey, Kaman, and Cort. Playing on his reputation from years in the business, he
developed good relationships with suppliers of his choosing immediately. Playing on his relationships developed as a long-time area musician, he developed good customers. There was no place to take music lessons in the town, something Maggio changed immediately. This move would be a great mutual benefit to his burgeoning operation and the town itself.
Edwardsville Stats Population: 24,000 (up 13 percent since Mojos Music opened) Median household income in 2007: $64,008 Median house/condo value: $161,506 Land area: 13.9 square miles. Incorporated 1818, third oldest city in Illinois. Edwardsville is the home of Southern Illinois University Edwardsville. Established in 1957, SIU currently has an enrollment of about 12,000 students. Source: Edwardsville Chamber of Commerce – 2007
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See us at NAMM Booth 3400
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was putting in six days a week. “People would come in and say, ‘You here again?’ And I’d say, ‘I’m always here!’” Today he has one full-time employee (Darin Gray), and three part time employees (Jon Spindler, Turk Myers, and Melissa Rawe). Rawe, who gets the title “longest running part-time employee”– which she continues as she finishes up a Master’s at SIU – is also Moggio’s daughter.
Creating Alternatives “It was a starved market, and we were going crazy from the beginning,” he recalls. “The growth [of the store] was unbelievable – 200 and 300 percent a year those first few years.” Not that it came easy – Moggio
MMR: Describe Edwardsville’s demographic. Bob Moggio: We are in the heart of downtown, with the county seat and county courthouse across the street, which means lawyers and judges. There’s a big hospital nearby, so we have a lot of doc-
tors and medical professionals. Add in the professors at the University, and we have a lot of well-educated people here. And we have a lot of people that live here but work in downtown St. Louis. And people here like to support the local businesses.
MMR: What lines are you carrying today? BM: Acoustics include Taylor, Seagull, Ovation, and most recently Martin. For electrics, we’ve had Ibanez from the beginning. Also ESP, Ernie Ball/Music Man, G&L, Heritage, and Duesenberg … about three or four years ago we took on Rickenbacker and they sell great, though you have to be sure you’re always putting in orders with them because they can take a while to get in. Also Taylor electrics. Most recently we added Lakland bases, and we’re now the exclusive dealer for them in the St. Louis area. MMR: Discuss the Martin deal – was that a case of you pursuing them? BM: I would put a call into Martin once a year for the past several years and let them know I was here, that I was in-
the Straight Truth About Pickups by Jason Lollar The “magic” found in some (but not all) classic vintage pickups was created by accident. Don’t let anyone tell you different. And over time, some pretty stellar accidents happened. The only way to recreate that magic is to study more than a few exceptional examples of all the classic pickup types, while acquiring a thorough understanding of exactly what materials were used and precisely how each pickup was constructed and wound. Only then is the “magic” repeatable, if you are willing to spend the time and money required to chase the dragon. I am. I personally design and wind over 30 different pickup models, including all the vintage classics, many obscure works of art known only to lap and pedal steel players like Robert Randolph, and even a few of my own designs that never existed in the past. I invite you to visit our website for sound clips, videos and current product information, or call us for a free product highlight brochure.
Lollar Guitars PO Box 2450 Vashon Island, WA 98070 (206) 463-9838 www.lollarguitars.com
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terested. I didn’t push hard, but recently they got a new national sales manager, Scott Sasser. I knew him from when he was with Mapex, and so I called and told him I was selling a lot of guitars and was interested in their line. He came down, liked what he saw, and set us up.
MMR: One can’t help notice a couple of big electric guitar names missing … BM: Not being a Fender or Gibson dealer, we’ve pursued alternatives and we’re very happy with that decision. I never pursued Gibson, and Fender is a brand that is just everywhere. With something like Duesenberg, it’s a great niche. We sell them and make money from them. We probably sell as many out of our market as in it. Same with Rickenbacker. And we recently added John Suhr, which have exceeded my expectations. MMR: Amplifiers? BM: Peavey from the beginning, and we sell Vox. We do well with Orange, and Traynor both with their entry-level products and their tube amps. We recently added Hartke bass amps too.
FEBRUARY 2010
MMR: Drums? BM: Tama, Gretsch, Mapex … though lately it’s a slow market for drums. Hand percussion continues to be strong.
See us at NAMM Booth 3576
MMR: Accessories? BM: Basically carrying BOSS pedals, which do well for us. We also carry Visual Sound products and BBE pedals – those are ones we’ve been featuring. I’m going
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to be looking for something else, another line to compliment those. Otherwise some print music, and typical strings and such.
MMR: How about Pro Audio? BM: It’s a funny business right now, frankly. Our biggest pro audio sales are with stuff we don’t even typically stock – like nice church systems. We don’t work to do it regularly, and typically they happen at all because we’re here for someone to come in and have a conversation with a real person about it. The Edwardsville School
District is a good customer. Besides that, we stock a lot of the portable PA stuff.
MMR: Tell us about your teaching program. BM: We have six lesson rooms going six days a week. About 10 or 11 teachers handle about 300 students a week, and most of the teachers are graduate students of SIU’s guitar program. MMR: What’s in your marketing toolbox?
There are two reasons you’d make this face. We can help with one.
BM: We advertise on the Internet, do direct mail, and advertise in the local newspapers, and the college paper, of course. We do have an eBay store, which we use to sell used gear, closeout gear, things like that… also I found that eBay is an inexpensive way to advertise.
Spreading the Gospel MMR: What’s 2010 look for Mojo’s Music? BM: I believe like most stores, we’ll be trying to trim the fat. Well be looking hard at what is not working well, what we’re not making enough profit on. We’ll be looking for things that people are demanding and that we can sell for at a reasonable profit. I could see us dropping a drum line. For a smaller store in a smaller market, it’s important to keep adding new things. Customers have to have something new to discover so they have a reason to keep coming. MMR: What are your future plans? Opening another location? BM: Can’t say I haven’t thought of opening another shop somewhere, but the reality is it would have to be a golden opportunity, and would have to involve quality people. [Laughs] I don’t want to spread myself too thin! MMR: Any pet peeves about the business? BM: MAP set at unrealistic profit levels for dealers is my biggest gripe. There are companies that MAP at 25 percent [mark up] and that’s not enough for dealers. MAP that is fair for everyone – I don’t have a problem with that. If it’s only good for consumers and not for dealers, why even bother with it?
Revolutionary harmonic bridge system. graphtech.com 104 MMR
See us at NAMM Booth 5920
MMR: What part of it all do you enjoy the most? BM: Having kids come in with their guitars for lessons – that gives me the most satisfaction. That and putting really fine instruments in the hands of people who appreciate them. [Laughs] Spreading the gospel for the guitar so to speak …. FEBRUARY 2010
See us at NAMM Booths 3254, 3264
TRADE SHOW
2010 NAMM SHOW Anaheim Convention Center & Anaheim Marriott
T
he following list of exhibiting companies appearing in Anaheim this January was provided by NAMM and is current, as of December 22. For the most upto-date information, show attendees are advised to pick up the 2010 Show Directory, available throughout the Anaheim convention facilities beginning January 14th.
Exhibitor 2box AB 3 Drumsticks 3L International 65Amps A & S Case Company, Inc. A+D Gitarrentechnologie GmbH A-Designs Ableton Absara Audio LLC Access Bags and Cases Access Music Accord Studio D.O.O. ACE Musical Instruments Co., Ltd Ace Products Acesonic USA Inc. Acoustic Guitar Magazine Acoustica Inc. Acoutin Custom ADAM Audio USA Adamas Guitars Adams Musical Instruments Adams Musical Instruments Adams Musical Instruments ADIG Invention AS ADK Microphones Advanced Plating, Inc. AEA AER Aerial7 Industries Inc. Aguilar Amplification AHEAD Drumsticks AIM Gifts Aiweidy Lighting USA Inc Akai Professional AKG Acoustics
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Booth# 2430 2654 5825 3392 6288 1361 6290 6314 5218 4697 6900 3523 3492 5956 1668 5226 6329 2965 7119 5720 2638 2648 2648 1215 5561 1211 7108 5010 1577 5266 3564 4223 5298 6400 7800
Exhibitor AL Corp Alesis Alfred Music Publishing Co. ALGAM S.A.S. Alhambra USA Manufacturas Alhambra, S.L. Allegro Acceptance Allen & Heath, LTD Allen & Heath, LTD Allen Organ Company LLC Alleva-Coppolo Basses & Guitars Alliance Rubber Company Allparts Editions Alphonse Leduc Alpine Innovations, LLC ALTO Alvarez Alvarez AMA Verlag Amati USA Inc Amedia Cymbals USA America Sidco Inc American Audio American Banjo Museum American DJ American Music & Sound American Music & Sound American Music & Sound American Music & Sound American Recorder Technologies, Inc. American String Teachers Assn. American Way Marketing LLC Ampeg Ampeg Amphenol Australia Pty Ltd AMV Sales & Consultation LLC Anadolu Muzik Aletleri San ve Tic Ltd. Sti Analysis Plus AnaMod Anderson Group Intl, LLC Tom Anderson Guitarworks Angels Musical Instruments, Inc. ANSIR Music Anthem Musical Instruments, Inc. Antigua Fabrica de Guitarras SRL Antigua Winds, Inc Anvil Cases Inc. APC Instruments Aphex Systems, Ltd. API Apogee Electronics Applied Acoustics Systems Applied Microphone Technology Applied Research and Technology Aquarian Arbor Guitars Aristides Instruments B.V. Arkay Musical Strings
Booth# 2711 6400 4822 6440 1520 1520 472 6474 6474 432 1655 3202 5882 4001 1333 6555 4468 209A 3220 4610 2865 2800 6330 2004 5774 6474 6500 6824 5700 2746 2004 4301 4468 209A 6699 1443 3264 3482 6254 1307 1526 4015 1456 2905 4853 4912 4849 1228 5696 6411 6428 6728 6242 6555 3546 5420 1448 4011
Exhibitor Booth# Armadillo Enterprises 4272 Arobas Music 1414 Aroma Music Co., Ltd. 1272 Art Strings Publishing 4618 Art Vista Productions 6427 Artec Sound Co., Ltd 4862 Artioli Designs 5725 Arturia 6310 Ashdown Design & Marketing LTD 4778 ASK Video 6224 Atticus Global LLC 1266 Aubert Lutherie 4001 Audient 6630 Audio Ease BV 6510 Audio Innovate 5477 Audio Media 5307 Audio-Technica U.S., Inc. 6740 Audio2000’S® 6390 audiobro 1808 Audionova Inc 4143 Audix Corporation 6976 Strings by Aurora 4011 Australian Music Association 2004 Automated Processes, Inc. (API) 6411 AV-Leader Corporation 1873 Avalon Design 6955 Avant 6985 Avid 6600 Aviom, Inc. 7801 Avlex Corporation 6810 Axis Percussion 3478 AXL Musical Instruments 5476 Ayers Music Co., Ltd 1214 B & C Speakers 4786 B&S 4614 B-52 Professional 5952 B-Band, Inc. 3385 B.C. Rich 4884 Bad Cat Amplifier Co. Inc. 1461 BAE - Brent Averill Enterprises 1871 Baer Amplification 3398 Dino Baffetti Di Baffetti G & C. SNC 4819 Bag End Loudspeakers 4146 BAM France 4001 Barcus-Berry 5420 Bari Woodwind Supplies, LLC 3515 Bartolini Pickups and Electronics LLC 5872 Bass Drum O’s Hole Reinforcements 3564 Bass Dynamics 5598 Bass Player 5307 Basslines by Seymour Duncan 4358 Basson Sound Equipment 5857 Bazhou Basix Musical Inst. Co. Ltd 4458 Bazhou Luan Yu Musical Instruments Co., LTD 3004 BBE Sound, Inc. 4690 Beamz Interactive 6110 Beard Guitars LLC 1415 Beato Inc. 2752
FEBRUARY 2010
NAMM Exhibitors List Exhibitor Booth# Becker Stringed Instruments 5720 Beechler Mouthpieces 4410 Behringer USA, Inc. 6756 Beijing Dual Joy Musical Instrument Co., Ltd 2821 Beijing Hsinghai Piano Group Limited 427 Beijing J&N Pearl Shell Products Co., Ltd. 1322 China Beijing Lanyao Huihao Musical Instrument Co., LTD 1478 Beijing Musco International Trading Co., Ltd 3015 Beijing Senqian Musical Instrument Factory 3212 Beijing Sunrise Musical Instrument Corp. Ltd 2805 Beijing Viasho Technology Co., Ltd. 1127 Beijing Xiyangyang Instrument Cases Co. 2821 Beijing Yiyuan Musical Instruments Co., Ltd. 3524 Belcat Co., Ltd. 3484 Ben Chafi n Custom Guitars 5771 Benavente Guitars 4178 Benchmark Media Systems, Inc 1676 Bends Instrumentos Musicais Ltda 1707 Berklee Press 5301 Berndt Woods 1039 Besson 4300 BEST BRASS Corporation 2906 Best Media 1876 Betterway Electronic Co., Ltd. 1768 Beyerdynamic 6474 Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 2567 BG Franck Bichon 4305 M/S. Bhargava & Co. 2816 BI Technologies 1569 BIAS (Berkley Integrated Audio Software) 6424 Big Apple Concepts 2982 Big Bang Distribution 3564 Big City Music 6735 Big Dipper Stage Lighting Science and Technology Co., Ltd. 5270 Big Dog Drum Hardware 3564 Big Fish Audio 6514 Big Idea Guys, LLC 1586 Big Island Ukulele Co. 1326 BigHeart Slide Company 4176 Bigsby 3540 Bill Lawrence Guitar Pickups 1387 Black Diamond Strings LLC 3513 Blackbird Guitars 1302 Blackheart 4468 Blackheart 209A Blackstar Amplification Ltd 3592 Blankenship Amps 3290 BLESSING 3512 E. K. Blessing Co Inc. 3700 Blue Microphones 6220 BlueBook OnLine 5400 Bly Musical Instruments Co., Ltd 1444 Bogner Amplification 5821 Bohemia Piano America Inc. 414 BOLT 5790 BooHeung Precision Machinery Co., Ltd. 1438 Borsini Accordions 2834 Bosch Communications Systems Division 6569 Bosphorus Cymbals 2954 BOSS U.S. 7400 Bourgeois Guitars 1421 Bourns, Inc. 1548 Brace Audio Corporation 1775 Brady Drum Company 3379 BRANCHER 4001 Brazen Guitars 3297 Breedlove Guitar Company 1810 BreezSong, LLC 5811 Breezy Ridge Instruments, Ltd. 6230 Bridgecraft USA Inc 2992 Brodmann 443 Brown’s Guitar Factory 3383 Brubaker Guitars 5973 Brunel Music Co. 5729 Brush Wellman Inc 1575 BSS Audio 7800 BSX Bass Inc 5973 Budda Amplification 5282 Buddy Rich Drum Company 3070 Buffet Crampon USA, Inc. 4300 Bulk Molding Compounds, Inc. 3395 Bullet Cable 5499
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Exhibitor Bulletproof Instruments, LLC Burkart-Phelan, Inc. Burns London Burriss Amps & Effects Pedals C.B.I. Professional Wiring Systems Cable Up CAD Audio Cadeson Musical Co., Ltd CAE CAFIM Confederation of European Music Industries Cakewalk Calato Mfg CalDigit Calicchio Musical Instruments Inc. California Alliance for Arts Education California State PTA Calzone Case Company
Booth# 2997 3200 1330 5899 4268 6630 6226 2746 7002 3124 6700 3441 6425 4311 2004 2004 4849
Exhibitor Cannonball Musical Instruments CANOPUS Co., Ltd Carl Fischer LLC Carr Amplifiers Inc Carruthers Guitars Carvin Corp. The Case Brace Company Casio America, Inc CE Distribution, LLC Cecilio Musical Instruments Cedar Creek Custom Case Shoppe Celemony Software GmbH Celestion Central Music Co. Century Guitars Century Strings Inc. Chandler Limited Changzhou Foreign Trade Corp.
Booth# 4426 2964 5412 3482 1805 4490 5494 6776 4893 3214 4450 6900 4278 6012 2896 2727 6254 1234
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NAMM Exhibitors List Exhibitor Changzhou Grand Glory Technology Software Co., Ltd. Charites Strings, Inc. CharterOak Acoustic Devices Charvel Guitars & Basses CHAUVET Cherry Lane Music Cherry Music Technology Co., Ltd. Cherub Technology Co., Ltd Chesbro Music Co. Chevalets Despiau Chiayo Electronics Co., Ltd. Chicken Systems, Inc. Chonwoo Corp. Chosen Fat Co., Ltd. Chris Campbell Custom Guitars CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. CIEC Overseas Exhibition Co., Ltd. Cipex International Circle K Strings Civilized World, Inc. Classic Musical Instruments Classical Strings Inc. Steve Clayton, Inc Cliff Inc. Cloud Microphones Club World CMEA: The CA. Assoc. for Music Ed CodaBow International, Ltd Coffi n Case Coil LLC Cole Clark Guitars Coleman Audio Collings Guitars, Inc. Community Professional Loudspeakers Composite Acoustics Technologies Concepta KVB AG Concert Musical Instrument Factory Concord International Group, Inc. Conn-Selmer Inc. Conn-Selmer Inc. Connolly Music Company ConventionTV@NAMM Cook Woods
“THAT FRICKIN’ PEDAL ROCKS”
Booth# 6007 3024 6847 300 5581 4618 2925 2930 4430 4001 5997 6921 4136 2861 5004 5270 2365 2566 2714 1127 1444 1554 1648 6796 1226 5004 1120 1067 4590 5785 1855 5400 2004 3500 4130 1457 1210 6897 1730 6940 1811 4326 1422 3221 4224 4600 3500 5400 1227
Exhibitor Cora & Peter Kuo, Inc. Cordoba Guitars Core One Cornford Amplification Couch Guitar Straps Countryman Associates, Inc. Antoine Courtois Paris Crafter USA Crane Song Crate Crate Craviotto Drum Company Creative Bags and Cases Limited Crest Audio Crown International CruzTOOLS, Inc. CSC Products Inc. CSFI CTS Corporation Curt Mangan Inc. Cycling ‘74 Cymbag International, S.A. De C.V. Cympad Cympad USA D’Angelico Guitars D’Addario D’Addario Canada D’Andrea Inc. D-TAR D.B. Musical Instrument Co., Ltd. Dae Hung International Co., Ltd. Dae Hung Precision Co., Ltd Daido Corporation Daisy Rock Girl Guitars Dana B. Goods Danelectro Dangerous Music, Inc Daniel Violins DANSR Inc. DARE Music Group DAS Audio DAS Audio of America, Inc. Dave Smith Instruments The Davitt & Hanser Music Co. Daylight Design, Inc. dbx Professional Products DBZ Guitars DC Voltage DCT Enterprise Ltd. Ddrum
NAMM BOOTH 5004
Boiling Point ™ Overdrive / Boost
SEE THE VIDEO • WWW.ROCKBOX.COM • 408-287-4020
108 MMR
Booth# 3165 5300 5499 3196 1304 6691 4300 1330 6290 4468 209A 3065 1807 5740 7800 1321 2813 4001 1105 4291 6314 2351 2764 2764 3391 4834 4852 4858 4358 2792 1486 1378 1379 4818 5561 4790 6916 3010 3400 4827 7101 7101 5900 4868 3283 7800 3290 5935 2924 5466
Exhibitor Dean B. Zelinsky Guitars Dean Guitars Dean Markley Strings Deering Banjo Company DEG Music Products, Inc Delano Pickup Systems Dell’Arte Instruments Demeter Amplification Denis Wick - London Denon Electronics Der Jung Enterprise Co., Ltd DF Music Enterprise, Inc. DH Electronics Co., Ltd. Diamond Amplification Diamond Guitar Pedals Diezel GmbH Diffusion Audio Inc Digidesign - An Avid Company Digitech DiMarzio Inc. DiPinto Guitars Diplomat Musical Instruments Diplomatte Musical Instruments Direct Music Supply Direct Sound Headphone,s LLC Ibrahim Diril Cymbals Dixon Drums DJ Tech Ltd. DJ Times Dogal di Cella & C. SNC Dommenget Custom Guitars Dörfler GmbH DownBeat Magazine DPA Microphones, Inc. DPH’s Music & Arts International DR Handmade Strings Drake Ceramic Instruments LLC Dramastic Audio Corp. Dream Cymbals & Gongs Drum Channel Drum Workshop, Inc. DRUM! Magazine Drumdial Drum Tuners Duesenberg USA Charles Dumont & Son, Inc. Duncan Pickups & Stompboxes Dunlop Manufacturing, Inc. Dunlop Manufacturing, Inc. Dusty Strings Co. DVK Technologies Dwarf Craft Devices Dynamico Guitars E & O Mari E and E Exports Inc. E.M. Winston, LLC Earthworks, Inc. East International Exhibition Co., Ltd East International Exhibition Co., Ltd East International Exhibition Co., Ltd East International Exhibition Co., Ltd East International Exhibition Co., Ltd East International Exhibition Co., Ltd East Union (Tianjin) International Trade Co., Ltd. Eastman Strings, Inc. Eastman Strings, Inc. Eastwood Guitars, Inc EBS Sweden AB Ebtech ECEN Electronics Co., LTD Echo Digital Audio Eden & Eden, Inc. Eden Electronics Editions Henry Lemoine Egnater Amplification Eigenlabs LTD Eko Music Group EKS Elation Lighting Inc. Eleca International Inc. Electro-Voice Electroswitch Elise Musical Instrument Co., Ltd Elixir® Strings Ellington Strings, LLC
Booth# 3290 5466 5710 1511 4218 1546 5476 4388 3400 B5955 1254 3204 1874 3290 3097 4796 1675 6600 212A 5830 5829 3233 3233 3447 1635 3449 5420 7023 5400 4819 3287 3220 4319 6996 2704 4184 3208 6695 3279 2364 2654 3541 3564 3491 4418 4358 4768 C4861 1716 6809 1580 1673 5729 6949 4801 6292 2925 1230 1234 1768 1850 1856 3325 5110 4310 1355 3382 4382 1786 127 1437 5244 4001 5952 3100 1636 7222 5768 4897 6569 6953 1554 5000 3505
FEBRUARY 2010
©NOV2009 Dean Markley Strings, Inc.
Tell The Boys To Start Spending. The Recession Is Over. The boss’s been talking bout a new line of Strings. He calls ’em Helix HD. He says they sound better than any other string. The Boys love ’em. They want ’em now. The Boss says we need to talk. I strongly suggest you stop by NAMM Booth 5710.
Strings
NAMM BOOTH 5710 www.DeanMarkley.com
In t roducing new s tick s, m a l l e t s a n d t he need f or a bigge r s t i c k b a g. DD10R – Doug DeMorrow Xylo/Bell Mallet (Poly with Brass Core)
DD20R – Doug DeMorrow Xylo/Bell Mallet (PVC with Brass Core)
DD30R – Doug DeMorrow Xylo/Bell Mallet (Delrin with Brass Core) FTB1B – Tom Freer Triangle Beater (brass) FTB1S – Tom Freer Triangle Beater (stainless steel)
NP318R – Nick Petrella “Multi Percussion” Mallet
TX510W – Thomas Pridgen Autograph Stick
TX757W – Ray Luzier Autograph Stick
PL1 “Voyager” – Pete Lockett Autograph Stick
TXDC8W – Jeff Ausdemore Autograph Marching Stick
TXDC18iW – Jeff Ausdemore Autograph Marching Stick
See us at NAMM Booth 3056 © Proo-Ma -Mark rk Corporation. C
V is it the new & improved
p romar k .c om m
NAMM Exhibitors List Exhibitor Booth# Ellsberry Guitars 1630 EMD Music Inc 3282 eMedia Music 6504 Emerson Karaoke 2700 Emery & Webb, Inc. 1402 EMG Inc. 4850 Eminence Speaker LLC 4334 Empire Wholesale, Inc. 6614 Empirical Labs Inc 6324 Engl Amplifiers 5928 Engl Marketing & Sales GmbH 5928 Eno Music Co., Ltd. 1637 Enping Huana Sound Instrument Manufactory 1750 Enping Karsect Electronics Co., Ltd. 1648 Enping Oksn Electronics Technology Co., Ltd. 1856 Enping Yike Electronic Manufactory 1856 Enrique Keller, S.A. 3313 Epilog Laser 1045 EQ 5307 Equator Audio Research 7111 Equipson SA 6989 Ernie Ball, Inc 5440 ESI Audiotechnik GmbH 6832 ESP Guitar Company 213D Essential Sound Products, Inc. 5698 Laul Estonia Piano Factory 468 Etched Metal Company 1221 Eternal Musical Instrument Corp. (Beijing) 2914 ETI Sound Systems, Inc. 5952 Evamar Sound Design Inc 2465 Evans Drumheads 4834 Eventide 5791 Everly Music Co. 4750 Evets Corporation 4790 EVH 300 Evidence Audio, Inc. 4143 EWI 1780 EWS 5250 Excel USA Corporation 1487
FEBRUARY 2010
Exhibitor Exotic Woods Co. Inc. EZ Dupe EZ Key Publishing LLC FaitalPRO Fanndec International Musical Instrument Manufactory (Hong K Farley’s Musical Essentials Fat Cat Snappy Snares Fat Congas Fazioli Pianoforti SRL FBT Elettronica S.P.A. FBT USA FDW Worldwide Fender Accessories Fender Custom Shop Fender Musical Instruments Corp. Fender Musical Instruments Corp. Fernandes Guitars Ferree’s Tools, Inc Fibenare Guitars Co. Fiberreed Finale First National Merchant Solutions Fishman Fishman Fitness Audio Distributors, LLC Flavoreeds Flaxwood USA, Inc. Flea Market Music, Inc. Fleabass Inc. Floyd Rose Marketing Inc. Focal Professional FocusRite Audio Engineering, LTD Focusrite Audio Engineering, LTD Fodera Guitar Partners, LLC Folkcraft Instruments, Inc Ford Drum Company FORGE Fostex, USA
See us at NAMM Booth 3214
Booth# 5927 6598 1411 6894 2925 1325 3564 2960 450 6840 6840 6630 5720 300 300 304 5690 4233 1344 3032 6114 150 4158 4258 1833 4900 1536 1717 3192 4877 6916 6474 6474 5286 4498 3555 5790 6474
Exhibitor Booth# Fotos By Folletts 2857 Framus Guitars USA 4578 Freedom Drums 2450 Fret-n-Rest 3404 Fryette Amplification 5391 FS Audio Co., Ltd. 5798 Fuchs Audio Technology 1681 Furman 6874 Fuselli Manifatture 3607 Fusion Products Company Limited 3026 FXpansion 6910 Fzone Music Technology Co., Ltd. 1230 G & B Pickup Co. Ltd 4894 G & L Musical Instruments 4690 G-Vox 6628 G7th Ltd. 1636 Gaai Drums 2859 Gabsung Industry Company Limited 1247 David Gage String Instruments 2701 Galaxy Audio 6945 Galileo Music 447 Gallagher Guitar Co. 1517 Gallien Technology, Inc. 4284 Gallien-Krueger 4284 GAMA/MENC Teaching Guitar Workshops 2004 GARRITAN 6820 Gary Kramer Guitar 4699 Gatchell Violins Company 2904 Gator Cases, Inc. 5100 GBase.com 4834 GCI Technologies 6966 GCV Violins (Guangzhou Cremona Violin Co. Ltd) 3426 GE Commercial Distribution Finance 420 GE Money 150 Gem Sound 7006 Gemstone Musical Instruments 4227 Genz-Benz Amplification 5720 Geo Woo Musical Instrument 1367
MMR 111
NAMM Exhibitors List Exhibitor George L’s Musical Products German American Trading Co., Inc Get’m Get’m Wear Getzen Company, Inc. GEWA music GEWA music ghost Modular Pickup Systems GHS Strings Giannini S/A Gibraltar Hardware Gibson Guitar Corporation Gibson Guitar Corporation Gig Gear International Gig-FX, Inc. GigSkinz Gigbags Gioco Corp. Global Truss Global Wood Source Inc Globe Plastics Glockenklang GMS Drum Co. GNI Music GO-EN International Godin Guitars Godlyke, Inc. Gold Tone, Inc. Golden Sound Distributors, LLC Goldfi sh Guitars Gon Bops Percussion Goodall Guitars GooDeal Group Inc. W.L. Gore & Associates, Inc. Gotoh C.A. Götz Jr. GmbH Graph Tech Guitar Labs Greatmind Instrument Manufacturing Co. Green Monster Music Gretsch Co. Gretsch Drums Gretsch Guitars & Basses
112 MMR
Booth# 5820 414 4194 4412 3124 3220 5920 4684 1479 5720 4242 106 2898 1129 6796 2878 5569 5943 3395 4178 3050 1342 1616 211A 1582 1415 3015 4011 2654 1715 2721 5000 4140 3501 5920 3422 1407 3540 5720 300
Exhibitor Booth# GretschGear.com 3540 Grid1 Audio LLC 4198 Grip Studios 5725 GRK Manufacturing Co 470 Grover Musical Products 5315 Grund Audio Design - GAD 6790 Grundorf Corp 6790 Gruv Gear 1183 Guangzhou Daling Musical Instruments Factory Co., Ltd. 2971 Guangzhou Desam Audio Co., Ltd 2996 Guangzhou DUS Audio Co., Ltd 1173 Guangzhou Jisheng Musical Instruments Manufacturing Ltd 4596 Guangzhou Lang Qing Development Corp., Ltd. 1544 Guangzhou Romance Musical Instruments Co., Ltd. 1255 Guangzhou Sunpost Musical Instruments Co., Ltd 4250 Guerilla Guitars Inc 4162 Guild Guitars 300 Guilford Guitars, Inc. 1273 Guistar Picks LLC 1443 Guitar Connection 2883 Guitar Edge 4318 The Guitar Folks Inc. 3499 Guitar Hands 1111 Spanish Guitar Master Craftsman’s Guild 1604 Spanish Guitar Master Craftsman’s Guild 2901 Guitar Player 5307 Guitarlink 5004 Guitarparts Co., Ltd 1343 Guitarras Antonio Aparicio 1306 Guitarras Francisco Esteve 1604 Taller de Guitarras Juan Hernández 1604 Raimundo Guitars 1604 Guitars in the Classroom 2004 Guitars Manuel Rodriguez 5258 Guptill Music 1611 GWW Group Inc. 1719
Exhibitor Booth# H & F Technologies, Inc. 6390 H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. 2005 Hagstrom Guitars 5700 Hailun USA 205B Hal Leonard Corporation 4318 Hal Leonard Corporation 4618 Hall Crystal Flutes 3534 Hallet, Davis & Co. Pianos 447 Hallmark Guitars 1386 Halo Custom Guitars 4598 Hamer Guitars 5720 Hamilton Metalcraft Inc. 4166 Hamilton Stands 3101 Hammond Suzuki USA Inc. 5800 Hangzhou Worlde Music Electronic Co., LTD 1200 Hannabach GmbH 3032 Hanser Music Group 4868 Hanser Music Group 4878 Hanser Music Group 4884 Hanson Musical Instruments 5496 HANXIANG Technology Co., LTD 3109 Hardman Pianos 447 Harmony & Melody Studio Inc 4811 Harris Musical Products, Inc. 4823 Harris Musical Products, Inc. 4827 Harris Musical Products, Inc. 4831 Harry Hartmann 3032 Hayden Guitar Amps Limited 4778 Headway Music Audio Ltd 1512 Geigenbau Klaus Heffler e.k. 3220 Heil Sound 7018 Heintzman Distributors Ltd 464 Hengshui Duoli Musical Instrument Manufacture Co., Ltd 3406 Hercules Stands 5420 Hering Indústria E Comércio Importação E Exportação Ltda. 1502 Heritage Guitar 5761 Hermes International 5114
FEBRUARY 2010
Sapporo Concert Hall, Japan
The choice of some of the finest institutions in the world.
Š2010 Yamaha Corporation of America. Yamaha is a registered trademark of Yamaha Corporation. All rights reserved. www.yamaha.com/usa
See us at NAMM Booth Marriott 100
The Analog Heritage of the Memory Man Reborn.
Memory Boy The undeniable bloodline features the same warm analog delay and seductive modulations of its legendary ancestors. 550 ms of superior delay coupled with a sweet chorus and vibrato maintain their organic quality on stage or in the studio. This classic EH analog delay carries on the family tradition at a musician friendly price.
Deluxe Memory Boy The latest in the proud heritage of EH analog delays. Tap tempo delivers a magnificent “human lock” letting you stay in sync with the groove. The effects loop provides synchronous animation that redefines pedalboard flexibility. Expression pedal input offers added control over every key performance parameter. This locked and loaded prodigy carries its lineage proudly!
Memory Toy Pure and simple analog delay for musicians who covet a thick sound from a thin wallet. Offering up to 550 ms of delay time and a sweet selectable chorus, this “toy” is a powerful tool with world class tone. Inheriting all of the family jewels, the Memory Toy will soon be one of your most prized possessions.
At NAMM Booth #5396 WWW.EHX.COM
NAMM Exhibitors List Exhibitor Hermes Music SA de CV Herouard and Benard HHb Hidrau Model S.L. High Spirits, Inc. Hill Guitar Co. Hipshot Products Hiptrix Inc. Hodge Products, Inc. Hofner Hohner, Inc. HollywoodWinds Homespun Tapes, Ltd. Hosa Technology, Inc. HOSCO Inc. Hoshino USA Inc. Hot Picks House Band House Ear Institute House of Troy Howard Core Company, LLC Howard Core Company, LLC HOYER® Guitars Est. 1874 HQ Percussion HRtronics, LLC Nik Huber Guitars Hudson Music Hughes & Kettner Humes & Berg Mfg. Co., Inc. Hunter Music Instrument Inc. Huss & Dalton Guitar Co., Inc. HW Products, Inc. I-Tab i3 SRL Ibanez IBC Trading Ltd IBC Trading Ltd IBMA Nadir Ibrahimoglu e.K. Ideas In 3D
Booth# 5114 4001 6579 490 1427 1426 5735 2346 3434 1120 3240 4406 4618 5590 1627 4634 1586 4910 1196 469 2920 3227 1807 4834 2785 4143 4618 6555 4400 3000 1408 5410 4904 6903 4634 1448 1636 2004 3032 1630
Exhibitor IEC-Berlin IEC-Berlin IEC-Berlin IK Multimedia IK Multimedia US LLC ILIO Independent Audio Inc Indie Guitar Company Indústria e Comércio Rouxinol Ltda. Infi nite Response, Inc. Innovative Percussion, Inc. Inspired Instruments Inc Intelli Co., LTD. Intellistage Stages Intercultural Family Services International DJ Expo International Music Café LTD ION Audio LLC Irradiant ISP Technologies, LLC Istanbul Mehmet Cymbals Istanbul Zil ve Muzik Aletleri San. ve Tic. Ltd. Sti. Istanbul Zilciler Muzik Alet. Imal. San. Ve Tic. Ltd Sti Italia Guitars iZotope, Inc. iZotope, Inc. Izzo Instrumentos Musicais Ltda J & H Technology Co., Ltd. J.A.C. Musical Instruments, Inc. J.J. Babbitt Co Jackson Guitars & Basses Jaguar Amplification James Trussart Custom Guitars Paul L. Jansen and Son Inc Jarrell Guitars LTD. Jay Turser Guitars JB Piano GmbH JB Piano GmbH
Booth# 3032 3124 3220 6520 6520 6728 1692 4295 1342 5908 2765 7210 4894 6796 2004 5400 4913 6400 1022 5863 2870 2870 2854 4758 6920 109 2832 3424 1655 4322 300 3582 4885 471 1472 5244 407 443
Exhibitor Booth# JBL Professional 7800 JDK Audio 6411 Jensen Speakers 4893 Jet City Amplification 5897 Jet Fretz 5948 Jiangyin GoldenCup Angels Musical Instruments Co., LTD. 2900 Jiangyin Jiyang Musical Instrument Co., Ltd 3610 Jiaxing Jinlida Electron Co., Ltd. 1856 Tianjin Jinbao Musical Instruments Co., Ltd. 3278 Jinho Instrument Co., Ltd 4894 Tianjin Jiuyue Technology Co., Ltd. 2365 JJ Electronic 5397 JJ Guitars Ltd. 1531 Jocavi - Acoustic Panels 1772 JodyJazz Inc. 3317 JoeCo 1663 John Bowen Synth Design 5912 John Hornby Skewes & Co. Ltd. 1310 Jones Double Reed Products, LLC 3009 Jordan Electric Violins 5317 JoyCargo 1615 JP Guitars 1369 JR Music Supply 3330 JT Sound Inc. 3394 JTS Professional Co. Ltd. 4368 Jupiter Band Instruments, Inc 4800 JZ Microphones 6946 K and S Music 3014 K.H.S. Musical Instrument Co., Ltd. 4808 K2 CNC 1204 Kahler International 5727 KaiFat Ningbo Electronic Co., Ltd 4568 Kaino Music Corp. 1107 Kala Brand Music Co. 1336 Kamaka Hawaii, Inc. 1510 Kanstul Musical Instruments, Inc. 4510 Kasza Cymbals 3564 Kawai America Corp. 207-1 Kawai America Corp. 207AB
MACCAFERRI REEDS
Our precision diamond cut reeds are made in the USA from the nest imported cane.
— Hand Selected —
— Premium —
FRENCH AMERICAN REEDS, INC. 80 Mill Masters Drive Phone: 731-664-5545
Jackson, TN 38305 Fax: 731-664-8684
www.frenchamericanreeds.com online ordering: www.reedstore.com
FEBRUARY 2010
See us at NAMM Booth 5400
MMR 115
NAMM Exhibitors List Exhibitor Kay Vintage Reissue, LLC Kaysound Imports Inc Kazoobie, Inc. KC Strings Keith McMillen Instruments Kelly Concepts, LLC The Kelly SHU Kemper Digital GmbH Keyboard The Keyboard Corp. KHL Corp Ki-Sound Industrial Co., Ltd KickPort International Kima Music Products Kirlin Industries Inc Kiwaya USA Klein + Hummel KMC Music, Inc. KMS Shokai Co., Ltd Ko’olau Guitar & Ukulele Koch Guitar Electronics König & Meyer KÖNIG & MEYER GmbH & Co. KG Kool Box Korg USA, Inc. Krank Amplification Kremona - Bulgaria Kremona Inc. Kupo Industrial Corp Kurzweil USA Kush Audio Kustom Amplification Kyodday Com. Ind. Instr. Musicais Ltda Kyser Musical Products Inc. L.T.P Publishing Pty Ltd LA Audio La Bella Strings Lace Music Products LAG Lakland Musical Instruments Lamvin Inc. Laney Amplification Latin Percussion - Division of KMC Music H.G. Leach Guitars Lectrosonics, Inc. Lee Oskar Harmonicas Leem Products Co., Ltd. Legere Reeds
Booth# 2797 6809 3329 2821 6227 2533 2533 6900 5307 474 1581 1473 2873 2809 1776 1724 6579 5720 4140 1311 4143 3500 3220 5947 6440 3584 3321 3321 5475 6474 6324 4878 1102 5948 5311 6630 5729 5975 6440 5496 1880 4350 5720 1525 6698 5720 1839 3016
Exhibitor Levana Audio Levine School of Music Levy’s Leathers Limited LEWITT GmbH Lexicon Line 6 Little Kids Rock Little Labs Littlite LM Products The Lodestone Guitar Company Limited Longo Custom Drums Looperlative Audio Products Los Cabos Drumsticks LOUD Technologies Inc. LOUD Technologies Inc. George Lowden Guitars LTD LowEnd Lowrey LPD Music LR Baggs LSL Instruments Ludwig Drum Co Luna Guitars Luthier Music Corp lynda.com Lynx Studio Technology M & M Distributing M & M Merchandisers M-Audio - An Avid Company Mackie Mackie macProVideo.com Mad Professor Amplification Ltd MADAROZZO® Maderas Barber Magic Chords Player Magic Fluke Co. Magic Parts Company Magnetics USA Magus Innovations LLC Major Music Supply MakeMusic, Inc. Malekko Heavy Industry Manhasset Specialty Co. Manley Labs Mano Percussion Mapex USA
Booth# 4698 2004 4658 1660 7800 212B 2004 6254 7002 4287 4778 2871 6244 3364 4468 209A 1620 4178 429 4758 5252 4911 4224 4272 1529 1406 6527 3412 4342 6600 4468 209A 6912 3285 1807 1604 3499 1717 5890 1734 3295 1521 6114 1857 3530 6280 5244 4808
“THE MOST VERSATILE AXE I’VE EVER PLAYED.”
NAMM BOOTH 5004 SEE THE VIDEO • WWW.WILKINSGUITARS.COM • 408-287-4020
116 MMR
Exhibitor Booth# MARATHON 5896 MARCA 4001 Mari Strings, Inc. 5941 Mark of The Unicorn 6410 Mark Ross Percussion 2632 Markaudio 2782 Markbass 2782 Marleaux Bass Guitars 1546 Marlo Plastic Products 5404 Marshall Amplification 6440 Marshall Amplification PLC 6440 Marshall Electronics 6866 Martin Blust 4299 The Martin Guitar Co. 5454 Martin Roland 4496 MARUE Co., Ltd. 1475 Mascot Electric Co., Ltd. 1844 Mason & Hamlin Piano Company 205A Matchless LLC 5921 Maxtone Musical Instrument Mfg. Co., Ltd 3120 Randall May International, Inc 2550 Mayas Music Publishing, Inc. 5814 Mayones Guitars USA 5004 MBJ Mothership 1467 MBT Lighting 5420 McDSP 6405 McNally Instruments 1726 McPherson, Inc. 1514 Meadowbrook Insurance Group 150 Medina Artigas S.A. 4855 MEINL 3454 Meinl USA L.C. 3454 Mel Bay Publications, Inc. 3304 MENC: The National Assoc. for Music Educ. 2004 Merano Musical Instruments 3521 Mesa Boogie Ltd - Mesa Engineering 5390 Metasonix 6735 Meteoro Amplifier 1380 Metrophone Headphones 3564 Metropolitan Music 3110 Mi-Si Electronics Design, Inc. 3535 Miami Parts Import, Inc 6794 Mic Check 1744 Mic Holder Mic Mounts 3564 Michael Kelly Guitar Company 4868 Michael Pope Design 5286 MicW Audio 1679 Mid-East Mfg., Inc. 2812 Midas Consoles North America 6824 MIDC - Musical Instruments Distribution Canada Ltd. 1310 Mighty Bright 1327 Mighty Mite 4458 Mike Lull’s Guitar Works 5999 Miktek, LLC 1788 Milab 6630 Minarik Guitars 1028 Mipro 6814 Mixmeister Technology 6400 Mixosaurus DAW Drums 6624 MIXVIBES 7123 MJS Music & Entertainment 4323 MMO Music Group, Inc. 5810 Modern Drummer Publications 3579 ModTone Effects 4897 Modular Technical Service Inc 3329 Mogami Cable 6866 Mojave Audio 6979 Mollard Conducting Batons 3509 MONO 1256 Monster 4242 MonteVerde Music 4514 Moody Leather Inc. 4881 Moog Music Inc 6100 Moon Wha S.O.G. Co., Ltd 1217 Morgan Hill Music 2882 Moridaira USA., Inc. 1720 Morley 4382 Morpheus 5790 Moses, Inc. 5286 Motion Sound 5790 Movek 3590 MPR Enterprises 1325 Mr. Bagz LLC 1807 MRP Drums 2632
FEBRUARY 2010
See us at NAMM Booth 4426
NAMM Exhibitors List Exhibitor Booth# MTD (Michael Tobias Design LLC) 5868 MU Technologies 1206 Muse Inc 5860 Muse Research & Development Inc. 6729 Museum of Making Music 2004 The Music & Sound Retailer 5400 Music Distributors Association 2007 Music for All, Inc 2004 Music Freight 150 Music Inc Magazine 4319 Music Industries Assoc. of Canada (MIAC) 2008 The Music Link 5476 Music Magazine Publishers Association 5806 Music Maker Publications 5416 Music Marketing Inc. 6825 The Music People!, Inc. 6854 Music Player Network 5307 Music Products Group 5299 Music Sales Corporation 4618 Music Teachers National Association 2004 Music with Colors LLC 2879 Musica & Mercado 5812 Musical Distributors Group 6909 Musical Merchandise Review 5305 MusiCares 4902 MusicianLink 1106 MusicMags 5806 MusicMedic.com 3012 Musicorp 5420 Musikmesse 5904 Musilia, Inc. 3108 Musiquip Inc. 5010 Musitek, Inc 6420 MV Pro Audio, LLC 6624 MXL Microphones 6866 N-Tune 4172 Nady Systems, Inc. 4650 Theodor Nagel GmbH & Co. KG 3220 NAGMIM - National Association of German Musical Instrument Manufacturers 3124 Nakano Co., Ltd. 2991 Nalu Ukulele Company 1508 NAMM Endorsed Business Providers 150 NAMM Foundation Pavilion 2004 The NAMM Wanna Play Experience 2600 Nanjing Aileen Trading Co., Ltd 1035 Narita Industrial Co., Ltd. 2928 National Association of School Music Dealers 2007 National Center for Creative Aging 2004 National Guild of Community Schools of the Arts 2004 National Reso-Phonic Guitars Inc 1610 National String Project Consortium 2004 NEMC 4221 Neotech, a division of OP/TECH USA 3430 Neumann USA 6579 Neutrik USA 6320 Nevaton 6630 New Horizons International Music Assoc., Inc 2004 New Sensor Corporation 5396 NewBay Media, LLC 5307 Nikita Custom Guitars 1681 Ningbo Apextone Electronics Co., LTD 1680 Ningbo Polinata Electronics Co., Ltd 1856 Ningbo Promic Technology Co., Ltd. 1648 Ningbo Rixing Electronics Co., Ltd. 1850 Ningbo Tiansheng Jiahua Plastic Co., Ltd 1648 Ningbo Xiangyang Tech City Electronics Co., LTD 1648 Ningbo Yinzhou Alctron Electronics Co., Ltd 1745 Ningbo Yinzhou Yonggang Electronic Component Factory 1851 Ningbo Zhenhai Leilei Acoustic Equipment Factory 1867 Ninghai Hongding Musical Instruments Co., Ltd 2566 Noise Bug 6108 Nord USA 6474 Nordstrand Guitars 3398 Normandy Guitars 1583 Norris-Whitney Communications Inc. 5406 North American Music Inc. 447 North American Wood Products 1074 Notefl ight 6829 NOTION Music, Inc. 7019 Nova Strings, Inc 1512
FEBRUARY 2010
Exhibitor Novation NS Design Numark Oasis, Inc Odyssey Innovative Designs Off-Set Double Bass Drum Pedal OFFWORLD Percussion Ohana Music Oktava F.E. Olds and Son, Inc Oleg Products Inc. Oliver Musica USA Inc. Olympia Olympus Imaging America OME Banjos Omnisistem OnBoard Research Corp. Onori International, LLC Orange Music Electronic Company Inc. OregonBurls.Com Orkestra Zilleri San Ve Tic Ltd Sti Orlando’s Wind Instruments Orosys Sarl Oscar Schmidt Division of Washburn Int’l Osiamo LLC Otto Musica Corporation Outlaw Guitars Ovation Guitars P. Audio System Co., Ltd. P3 Phantom Powered Pedal System Pacific Drums & Percussion (PDP) Pad-Saver®, HW Paiste America, Inc. Palatino Pianos Pantheon Guitars, LLC Panyard, Inc Parker Guitars Parsek SRL PartnerShip Passport by Fender Paul Lairat Paul Reed Smith Guitars Paul Reed Smith Guitars Paul Shelden Global Productions, Inc. Paxphil Corporation Peace Musical Company Peace Musical Company Peak Music Stands
Booth# 6474 5864 6400 1412 6610 3544 2349 1621 6799 3416 3320 2801 4894 6909 1517 5399 4131 3090 4674 1455 2758 2809 1675 5244 2991 2909 3582 5720 6948 5935 2654 5410 3270 461 1421 3589 5244 2782 150 300 2887 5320 210B 3233 5824 3470 3470 3020
Exhibitor Pearl Corporation Pearl Corporation Pearl Flutes Pearl Flutes Pearl River Piano Group America Ltd. Pearl River Piano Group America Ltd. John Pearse® Strings & Accessories Peavey Electronics M.V. Pedulla Guitars, Inc Peerless Guitars Co., Ltd. Penn Elcom, Inc. Penton Media Percussion Marketing Council Percussion Plus Percussion Plus Limited Performance Guitar Perri’s Leathers Ltd PERZINA Peterson Electro-Musical Products, Inc. Petrof PG Music Inc. PGC LLC ph413, Inc. Phil Jones Bass Philomuse, Inc. Phoenix Audio LLC Phonic Corporation Piano Empire, Inc. Piano Force Piano Manufacturers Association International/National Piano Foundation Piano Press Piano Technicians Guild PianoDisc Pick Guy, Inc. Pick-Smith, Inc. Pickboy Pigtronix PikCARD USA Pioneer Electronics USA Pioneer Electronics USA Pioneer Electronics USA PJLA Music Sales/Marketing Planet Waves Platinum Samples Play Piano in a Flash Class Players Music Accessories PLEK
See us at NAMM Booth 1636
Booth# 2438 2638 2438 2638 1530 206A 6230 5740 5964 1241 1738 5715 2004 5420 2665 1138 5960 444 5990 411 1209 476 2258 3596 1416 6847 6878 444 424 2007 5805 475 205A 1331 1515 2991 5218 4398 211B 110 119 3416 4834 6910 476 3614 1361
MMR 119
NAMM Exhibitors List Exhibitor PMI Audio The Point Technologies Polyblend Systems Incorporated Pork Pie Percussion Powell Flutes Verne Q Powell Flutes POWER Wrist Builders Premier Guitar PreSonus Prestini International Corp. Prince Electronics Co. Prism Media Products Pro Audio Review Pro Co Sound Inc Pro Cymbal, Inc Pro Sound News Pro Stage Gear
Booth# 6890 3544 3097 3378 3512 3512 3064 4318 6800 4231 1769 1649 5307 6949 3581 5307 4283
Exhibitor Pro-Active Websites Pro-Mark Corporation Proel SpA ProFile Projection Co., Ltd. Prosound Communications Inc. Protec Protection Racket Cases Proteus Guitars PSPaudioware.com s.c. PureSound PWE Amplification Q Lighting Q Up Arts Qingdao Gangyi Imp. & Exp. Co., Ltd. QRS Music Technologies Inc QSC Audio Products, LLC.
“The Sound”
as requested by you.
You asked for the playability and sound of the early Otto Links. We listened. With structural changes both inside and out, “the sound” of yesteryear has been recaptured.
Otto Link Vintage for tenor sax.
www.jjbabbitt.com 120 MMR
MOUTHPIECES FOR CLARINETS AND SAXOPHONES
See us at NAMM Booth 4322
Booth# 4418 3056 6710 5244 3111 5250 5711 3564 1533 6903 4834 1468 5899 6337 1323 208B 6750
Exhibitor Booth# Quantum Audio Designs Inc 6998 Quest International, Ltd. 4140 Quik Lok 5700 Qwik Tune 4790 Radial Engineering Ltd 6959 Radian Audio Engineering, INC 6951 Radikal Technologies 6106 Ragghianti Guitars 1423 Raimundo Y Aparicio 1604 Rain Computers 6324 RainSong Graphite Guitars 1626 Raising The Blues, Ltd. 2004 Randall Amplification 5244 Rane Corporation 6958 RapcoHorizon Co. 4558 Raw Vintage 5250 Raxxess 6246 RCF USA 6563 Real De Los Reyes, S.A. De C.V. 5490 Real Gold Incorporated 2466 The Realist 3500 Realitone 6525 The Recording Academy 5701 Red Monkey 1454 Redmatica Srl 6328 Rees Harps Inc. 1728 Reference Laboratory srl 6853 Regal Tip 3441 Reinhardt GmbH 3124 Reliable Hardware Company 5995 Remlé Musical Products, Inc 4410 Remo, Inc. 3440 Renkus-Heinz 6526 Louis Renner GmbH & Co. KG 465 Rental and Staging Systems 5307 Residential Systems 5307 ResoMax Harmonic Bridge Systems 5920 Retail Print Music Dealers Association 2007 Retail Up 4007 Reunion Blues 5968 Reverend Musical Instruments 1372 Revolution Drum Accessories 2448 Rheuben Allen & Associates, LLC 3015 Rhodes Music Corporation 5807 Rhythm Band Instruments LLC 1813 Rhythm Earth 1605 Rhythm Tech Inc. 2970 RhythmRing 1315 Rhythms - Exotic Afro Percussion LLC 3366 Ribbecke Guitars 1405 Richard Cocco Strings 2991 Rickenbacker International Corp. 5306 Rico 4834 Riedel Communications Inc. 6298 Rigotti 4001 RimRiser 2564 Ritter Designer Bags & Cases 4326 Ritter Instruments 4182 Rivera Amplification Inc 4890 Rivera Mota, SL 2901 Rixing (Tianjin) International Trade Co., LTD 3543 RME 6913 Road Ready Cases 6796 Robert Martin 4001 Roc-N-Soc, Inc. 2565 Roché-Thomas Corp. 1203 Rock ‘n’ Roll Camp for Girls 2004 Rock House 4618 Rock It 1865 Rock On Audio 1690 Rockano Productions Limited 1317 Rockbag 4578 Rockbag 4684 Rockbox Electronics 5004 Rockcreek Steel Drums 2454 Rocket Shells 2967 Rockett Drum Works Inc. 3164 Rockford Carving Company 1213 ROCKTRON 4684 Rodgers Instruments Corporation 7400 Rokkomann, Inc. 1426 Roland Corporation U.S. 7400 Roland Musical Instruments 7400 Roland Pianos and Organs 7400 Roland Systems Group 7400
FEBRUARY 2010
See us at NAMM Booth 4634
X Series High performance cables featuring genuine Neutrik™ connectors for the ultra discerning audiophile, seeking the highest possible fidelity and endurance.
N Series Professional cables designed for the busy working musician doing live and studio sessions, who must adapt to each playing situation and requires premium quality gear that can be relied on to deliver at all times.
S Series High quality rugged workhorses that are the quintessential companion for your rehearsal room, jam session, open mic or sweaty club gig.
Stagg. Quality cables for all applications, budgets and requirements. Distributed by EMD Music. • For further information, please contact EMD Music, Inc. usa@emdmusic.com • 866 871 5800 Toll Free • 877 231 6653 Toll Free Fax
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NAMM Exhibitors List Exhibitor Booth# Rotekdrums LLC 2451 Rotosound USA, Inc. 5596 Rowland Technologies, Inc 2468 Royal Drum Products, LLC 2464 Royer Labs 6975 RS Berkeley 3011 RSQ/Mediasync Corp. 7106 Ruby Tubes 5890 Ruokangas Guitars 3285 Rupert Neve Designs 6498 Rycote Microphone Windshields 1748 S-Hoop Drum Hoops 3564 S.I.T. Strings Co. Inc. 5976 SABIAN Ltd. 3254 SABIAN Ltd. 3464 Sabine, Inc. 6274 Saein Musical Instrument Co., Ltd. 1561 Safety-Ease N.A. 207-1 Saga Musical Instruments 5760 SAKAE Rhythm Musical Instrument LTD. 2449 Samick Music Corp. 210A Samick Music Corp. 214 Sample Logic 6624 Samson Technologies Corp 5940 Samwoo Manufacturing Co., Ltd 1161 Tianjin SanJin International Trade Co., Ltd. 3421 Santa Cruz Guitar 1710 Sanyo North America 7013 SAP Renovation Sp. z o.o. 454 Sara-Trans Export Corporation 5931 SAVAREZ 4001 Schaller Electronic GmbH 3124 Schatten Design Acoustic Pickups 1722 Schecter Guitar Research 4290 Schenk Guitars 1706 Schertler USA 1420 Schilke Music Products 4332 Schimmel Piano Corporation 208A Schreiber & Keilwerth Musikinstrumente GmbH 3220 SCORE 5783
FEBRUARY 2010
Exhibitor Booth# Scott Cao Violins Inc. 3324 SE Electronics 6399 Seikaku Technical Group Ltd. 6772 Seiko 5420 Selenium Loudspeakers 1832 Henri Selmer Paris 4001 Sennheiser 6579 Sennheiser A6260 Sensaphonics Hearing Conservation Inc. 6950 Serato Audio Research 7010 Sex Wax Drumstick Wax 3564 Seymour Duncan 4358 Shandong Taishan Wind Instruments Manufacture Co., Ltd 2910 Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. 3231 Shanghai Max Precision Instrument Co. Ltd. 3020 Shanghai Seiwin Electronic Co., Ltd 6012 Shanghai Silver Flute Sound Co., Ltd 1766 Paul Shelden Global Productions, Inc. 3233 Shenzhen Bao Ye Heng Industrial Development Co., Ltd 1643 ShenZhen Joyo Technology Co., Ltd 2714 Shenzhen Junyue Electronic Technology Development Co., Ltd. 2810 Shenzhen Langyun Musical Instrument Co., Ltd 2922 Shenzhen Mifafa Science & Technology Co., Ltd. 2925 Shenzhen Yuyin Electronic Co., LTD 1155 Shimro Musikinstrumente GmbH 3220 Shine Drums LLC 2881 SHS International Inc 4897 Shubb Capos 6240 Shure Inc 6541 SIBA spol. S.R.O. 4610 SICA Speakers 4893 Sierra Guitars 5420 Signature Partners 1572 SJC Drums 3070 SKB Corporation 4210 Skjold Design Guitars LLC 1455
See us at NAMM Booth 3592
Exhibitor SLS Audio Smarvo Electronics Inc. SMPRO Audio SNAZZY FX SnowSea Company Softube Softwind Instruments Soh Electronics Co., Ltd Soho Acoustics Ltd Solid Cables Solid State Logic SonarĂŠ Winds Sonatina Strings Inc. Sonic Network, Inc. Sonic Reality Inc Sonnox Ltd Sonoma Wire Works Sonor Sonora International Sontronics Sony Creative Software Sony Electronics, Inc. Souldier Soultone Cymbals Sound & Communications Sound Back Sound Barrier Sound Enhancement Products, Inc. Sound On Sound Sound Plug Electronic Co., LTD Soundcraft SoundKing Group Co., LTD SoundToys, Inc. Soundtrack USA LLC Soundwear Dimbath e.K. Source Audio LLC SPARS Spaun Drum Company SpeakerPower SPEAR Guitar
See us at NAMM Booth 3279
Booth# 5222 1838 6809 6324 1278 6624 6434 5576 1506 3392 6907 3512 3520 6828 6337 6981 6225 3240 1709 6630 6210 6214 4168 2979 5400 4311 6990 4382 6321 7020 7800 6000 6524 7009 3600 5599 2262 3549 1578 1305
MMR 123
NAMM Exhibitors List Exhibitor Spector Spectr Audio, Inc. Spectraflex Spectrasonics Sperzel SPHK Corp. SPL SPYN Squier Guitars & Basses St. Blues Guitar Workshop St. Louis Music Stagegear Stageline Standback Stanton Magnetics, Inc. Starkey Laboratories Inc. Start Musical Instrument Co., LTD Steinberg North America Stentor Stentor Music Co Ltd Steph Accessories Inc. SteptimeWare LLC Stern Tanning Co., Inc. Stets Metal Arts Inc Steven Fryette Design, Inc. Sticks ‘n’ Skins Stonecastle Story & Clark Pianos Strictly 7 Guitars String Letter Publishing String Swing Inc Strings Magazine Strunal CZ a.s. Stuart Spector Design Studer Studio Devil Studio You Inc. Studio-Blue StudioLogic Submersible Music
Booth# 5856 6894 1687 6720 6234 1305 6749 1734 300 3082 3700 1373 5420 5935 B5963 6851 3305 6528 5720 4219 4390 6820 2355 1351 5391 2857 1462 208B 2999 5226 4378 5226 4610 5856 7800 6901 2859 4698 5700 6225
Exhibitor Booth# Sugi Musical Instruments Ltd. 1349 Suhr Guitars 1261 Suhr Guitars 1267 Summit Audio 6848 Sung-IL HiTech Co., LTD 1320 Sunlite Industrial Corp. 3576 SunPickz LLC 1704 Sunrise (Tianjin) International Trade Co., Ltd. 3113 Super-Sensitive Musical String Co 3515 Supernatural Percussion Inc. 2664 Suzuki Music 6200 Sweetwood Guitar Co. 1674 Swing Guitars Co., Ltd. 1434 SWR Bass Amplification 300 Synful 6227 Synthax Inc. 7000 Synthax Inc. 6913 Systems Contractor News 5307 T-Rex 5010 Taiwan Alpha Electronic Co., Ltd. 1445 Taiwan Carol Electronics Co., Ltd 1667 Taixing Fengling Musical Instruments Co., Ltd 2703 Takamine Guitars 5720 Talwar Brothers (P) Ltd. 5815 Tama 4634 Tango SmartAV Console 1692 TASCAM 6491 Taye Drums 3554 Taylor Guitars 213ABC Taylor Pianos 407 TC Electronic 5932 TC-Helicon 5932 TDC 2859 TEAC America Inc 6491 Teamsong Musical Instrument Manufacturing Co., Ltd. 1234 TecAmp 2991 Tech 21 5982 Technical Pro 6924
Exhibitor Booth# Teenage Engineering AB 6409 TEI Electronics Inc. 5574 TEI Electronics Inc. 5924 Telefunken USA LLC 1868 Tenon Industrial Co., Ltd. 3300 Testa Communications 5400 The GigRig Ltd 1458 The Guitar Hanger 2783 The Learning Dock, LLC 1410 The Mr. Holland’s Opus Foundation 2004 Theo Wanne Classic Mouthpieces 2601 THG Knobs 1455 Thomastik-Infeld 3500 Tianjin Fell Musical Co., Ltd. 1466 Tianjin FLEET International Trade Co., Ltd 2875 Tianjin JYJ Musical Instrument Co., Ltd. 1281 Tianjin Ming Yuan Musical Instrument Co., Ltd. 1446 Tianjin Shengdi Musical Instruments Co., Ltd 2800 Tianjin Sile International Trade Co., Ltd. 2911 Tianjin Triumph Music Imp. and Exp. Co., Ltd. 3427 Tianjin Zhong Tian Qi Jian Imp & Exp Co., LTD 3004 Tiantuo Microphone Manufactory 1856 TKL Products Corp. 4450 TMP Pro Distribution 6854 ToadWorks USA 1369 Toca Percussion 5720 Todaro’s Music 5941 Tolito Musique Sarl 1587 Tone Box Inc. 4699 ToneGear 2885 Tonelux 6849 TonePros 3392 ToneRite, Inc. 1429 Tonewave Technologies, LLC 6244 Tonoch Audio Co., Ltd. 1777 Toontrack Music 2532 Tornavoz Music 5300 Toru Nittono Guitars 5004
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From creating unique projects like cutting custom pickguards to engraving on guitar bodies, our laser systems provide a wide variety of capabilities. Create all the pickguard patterns you see here and so much more with one very versatile laser system.
All it takes is one idea. Find out how other companies like yours are using lasers for musical instrument customization.
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Contact us today at 888-437-4564 or www.epiloglaser.com/mmr.htm 124 MMR
FEBRUARY 2010
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NAMM Exhibitors List Exhibitor Booth# Tour Grade 4868 Traben Bass Company 4868 Trace Elliot 5278 TRAF Group, Inc. 1203 Transaudio Group 6849 Traveler Guitar 5262 TreeWorks Chimes 3265 Tregan Guitars 2982 Tri-Technical Systems Inc. 1203 Triad Products, Inc. 5935 Trick Percussion Products, Inc. 2864 Tropical Music & Pro Audio 5765 True Systems 6849 TRUE Systems 6849 Truth Custom Drums 3066 TRX Cymbal Co. 3447 TSI Distributing 3397 TSS Fortune Co., Ltd. 2915 Tsunami Cables 2982 Tunerguard 4152 Turbosound 6824 Turkish Cymbals 2758 TUSQ Man-Made-Ivory 5920 TV Jones, Inc. 5861 Two Old Hippies LLC 4840 Tycoon Percussion 3570 Tyler Retail Systems, Inc. 1207 U.S. Band & Orchestra Supplies, Inc. 3329 UFIP SRL. 2350 Ultimate Ears 4154 Ultimate Support 6690 Ultracase Corp 5991 Ultrasone Inc. 6278 ULTRASOUND Amplifiers 5705 UNISON 2928 United Musical Products, Inc 3012 Universal Audio 7003 Universal Audio 7802 Universal Champion Electroacoustic Technology Company 1787 Universal Music 3507 Universal Percussion, Inc. 2752 UNK Guitars 2892 Unsung Musical Instruments Co., Ltd. 1352 UpBeat Daily 4319 US Music Corp 5244 US Patent and Trademark Office 160 V2Go Technology Corp. 1845 Valuetone Musical Supply Inc. 3520 VanAmps 1568 Vandoren S.A.S. 3400 Vater Percussion Inc 3072 Veillette Guitars 5276 Veritas Instrument Rental Inc. 3604 Vestax Corporation 6474 Vestax Corporation 6474 Vestax Corporation A6252 VH1 Save The Music Foundation 2004 Vic Firth Educational 5720 Vic Firth Inc. 3040 VideoGuitarLessons.com 4311 Vigier Guitars 4762 Viki Exports (Pvt) Ltd., (India) 1068 Vinci Strings 5244 Violet Audio 6809 Violet Design 6630 Violet Musical Instrument Factory 1049 Viscount Church Organs USA 447 Visionary Instruments 1229 Visual Sound LLC 5820 Vivo USA Corp. 3425 VNewsletter 5400 VocalBooth.com, Inc. 4334 VocoPro 5876 Voice-Craft Electronics Co., LTD 1774 Voodoo Lab 5914 Vox Amplification 6440 Voyage-Air Guitar, Inc. 1525 Walden Guitars 5700 Waldorf 6624 Walter Piano Transport, Inc. 423 Wanne, Inc 2601 Warrior Guitar L.L.C. 5498 Warwick GmbH & Co. Music Equipment KG 4578
FEBRUARY 2010
Exhibitor Warwick Music Equipment (New York) Washburn International Watson Guitars Watson Musical Instrument Manufacture Co., Ltd. WattGrinder Engineering, Inc. Wave Distribution WaveAngle Waveform Dynamics WaveMachine Labs, Inc Waves Inc Way Huge Electronics WD Music Products Weaseltrap Records Weifang Hongyun Musical Instrument Co., Ltd. Wessell, Nickel and Gross West Coast String Instruments Westheimer Corp. Westland Marketing Westone Laboratories, Inc. Wexler Music Co. (David Wexler & Co.) Wharfedale Pro Whirlwind Whitney Drums Whotune Pty Ltd WIA Music Ltd. Emanuel Wilfer OHG Pat Wilkins Custom Guitars Willis Music Company Wilmington Fibre Wiltronic Corp. Winfall, Inc WITTNER GmbH & Co. KG Wood Violins WOODNOTE MUSIC Inc. Woodwind Conceptions WooSung Chorus Industries
Booth# 4578 5244 1229 1130 3096 6324 1756 1661 6905 6620 4768 3583 1632 1230 433 3431 4458 3483 6995 3329 6474 6930 2460 1404 1682 3220 5004 4618 5989 1754 4835 3032 4883 2820 3105 1556
Exhibitor WorldMax International WorldMax USA Worship Musician Magazine Wristies Inc Wuhan Silken Musical Instrument Manufacture Co., Ltd Wyman Piano Company Wyn Guitars Maui Xaphoon International, Inc. Xcel Drumsticks, LLC Xian Far East Import & Export Co., Ltd Xinyingke Electroacoustic Technology Co., Ltd XOTIC XOX Audio Tools XP Audio, Inc Yale String Company Yamaha Corporation of America Yamaha Corporation of America Yamaha Corporation of America Yellow Matter Entertainment Yorkville Sound Inc. Young Chang North America Young Chang North America Young Heung Chemical Co., Ltd Yurae Music Corporation Zaolla Silverline Zenith International Zero Crossing Shenzhen Zhengwei Electronic Co., Ltd Avedis Zildjian Company Zinky Electronics, LLC Zivix LLC Zomax Associates & Co. Ltd. Zon Guitars ZT Amplifiers ZVEX Effects ZZYZX SnapJack
Booth# 2740 2740 2260 1617 2855 458 1262 3210 2664 5272 1856 5250 4394 5790 4136 6528 100 102 6928 6555 207-2 207C 2808 2976 5590 1566 4172 1648 2940 5218 1104 1781 5943 5996 4134 1381
MMR 127
TRADE SHOW
NAMM University THURS., JAN. 14, 2010 BREAKFAST SESSION 8 a.m.
Breakfast of Champions Joe Lamond, President and CEO, NAMM, and Guests (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms In this session, Joe Lamond will welcome some champions of business for a series of up-close and personal discussions. Listen in on the thoughts of these opinion leaders and get a rare glimpse into their views on the future of our industry in this rapidly changing business environment.
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m.
How Do I Make Time to Market My Business? Presented by Danny Rocks, Catalyst, The Company Rocks All success is planned. But in order to plan, you must know what is required— from a time commitment perspective. How much time do you need to devote to developing a “Web presence” for your store? And how are you going to make that time available? Join Danny Rocks as 128 MMR
he shares the plans and tactics that successful music dealers are using to reach more potential customers using social networking and Internet marketing techniques.
Special Double Session* 11 a.m.
The 5 Silver Bullets for Productivity Improvement Presented by Brad Huisken, President, IAS Training Brad Huisken will lead participants through a fun and motivational seminar on how to implement a productivity improvement program. He will discuss the five silver bullets for productivity improvement, along with detailing nonnegotiable sales and customer service standards, training techniques, accountability and goal setting. In today’s sales environment, the only thing that separates one music store from its competition (other companies and other places where people are spending their disposable income) is its people. The main responsibility of a sales manager is to give his/her people the help, training and guidance they need in order to achieve success. Through the consistent application of sound business principles, you will achieve increased productivity now—and in the future. *Attendees can join in for one or both parts of this session, beginning at 11 a.m. and 11:30 a.m.
Special Double Session* Noon
How to Build and Maintain an Effective e-Mailing List (Part 1) Presented by George Hines, George’s Music Before you can send out an e-newsletter, you must have a list of e-mail addresses. How do you get that list? You build it—with a plan. Today’s customers are reluctant to give you their e-mail address until they know how you will use it—to their benefit. George Hines will show you how he has built an effective e-mail list and structured his messages to delight his customers and keep them “clicking through” on the special offers in his emails. 12:30 p.m.
How to Create an Effective e-Newsletter: Before and After Makeovers (Part 2) Presented by Danny Rocks, Catalyst, The Company Rocks In Part 2, Danny Rocks joins George Hines to demonstrate how to create an effective e-mail marketing campaign by using an e-newsletter. You will see case studies of makeovers—many contributed by NAMM Members. This is a session you won’t want to miss! *Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m. FEBRUARY 2010
NEMC
Why We’re #1 $31,697,467.00
NEMC Over
50 Years
(Paid to our Licensed AfďŹ liates) The ďŹ nancially stable program of choice for discerning dealers whose eye is on the future. Now is the time to get out from under the ďŹ nancial RISK and BURDEN of running your own rental program.
SIN
Q U A L I T Y
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S E R V I C E
1957
Be A Part Of Our Next Successful 50 YEARS!
The NEMC AfďŹ liate Program Offers:
A No Fee Licensed AfďŹ liate Rental Program. Rental agreements that are customized to the speciďŹ c laws of the AfďŹ liate’s state. State licensing and/or registration of the AfďŹ liate’s rental program at NEMC’s expense. Only one quality level of name brand instruments in New and Like-New condition only. The restoration of all rental returns to Like-New condition at NEMC’s service facility. Multi-colored Promotional & Educational handouts provided. Motivational mailings to the AfďŹ liate’s customers. No inventory investment and all normal freight costs are paid by NEMC. One of the largest staffs of skilled repair technicians dedicated only to rental instrument service. Hands-on repair training in our NJ repair center with one-on-one private instruction (FREE). Billing and collecting rental fees for the AfďŹ liate’s accounts. Ability to review customer accounts 24/7 through a dedicated web site. The NEMC Calling Plan for collections. Working for the AfďŹ liates from 9:00 a.m. to 9:00 p.m.
Plus:
The Platinum Plan Plus - to increase commission percentage. The Annual Rental Bonus Plan - for an additional cash bonus.
Each AfďŹ liate is able to create a Custom, Competitive, and ProďŹ table price schedule for the
Business is promoted into the AfďŹ liate’s retail store, not onto the Internet. NEMC does not AfďŹ liate’s individual marketplace. NEMC does not post rental prices on the Internet.
An AfďŹ liate’s territory is protected. NEMC does not own any retail stores. compete against its own AfďŹ liates by renting ‘On-Line’.
For Complete Information: Call Toll Free (800) 526-4593 Ext. 240
Ask For Gene Garb
NEMC
See Us At NAMM Booth 4221 Ask for your free gift.
National Educational Music Company 1181 Route 22, Box 1130 Mountainside, New Jersey 07092
(While supplies last)
www.nemc.com
NAMM University 1 p.m.
Creative Ways to “Beat the Market” Presented by Percussion Marketing Council Join the PMC panel of drum retailers and industry leaders from around the country as they present insights on staying focused through the continued difficult economic climate. They’ll share creative ways they’ve discovered to “beat the market.” 1:30 p.m.
The Magic of Wish Lists: Build Your Business Year-Round Presented by Lane Baldwin, Lane Baldwin Business Solutions Random selling is out. Learn how to meet specific customer needs and you’ll do more business. The proper use of wish lists and companion strategies will significantly increase your sales and improve customer satisfaction year-round. Wish lists are not only great for the holidays; used wisely they will increase your business all year long by proactively addressing your customers’ future needs. (Tip: One key to the success of this strategy is to use these lists for more than just holiday gift purchases.) Learn specific techniques that will bring customers, as
well as their friends and family, back to your store for virtually every music-related purchase.
3 p.m.
2 p.m.
Presented by Peter Dods, Easy Music Center
How to Take Advantage of NAMM U Online Presented by Danny Rocks, Catalyst, The Company Rocks; with Alan Friedman, Friedman, Kannenberg & Company, PC; George Hines, George’s Music; and Pete Gamber, Alta Loma Music Now you can supplement the live NAMM U Breakfast Sessions and Idea Center presentations you enjoy at the NAMM trade shows. Just visit NAMM U Online, a full resource library of videos, articles and interviews. You can have your staff tap into the knowledge base of training courses and business topics by visiting www.namm.org.The fi rst courses are currently up and running online. Join NAMM Members and course creators Danny Rocks, Alan Friedman, Pete Gamber and George Hines as they show you how to improve your sales, financial performance, lesson programs and technology/Web presence—all from the comfort of your home or office. 2:30 p.m.
tbd
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130 MMR
You’ve Just Gotta Hear Them! See us at NAMM Booth 458
Grand, Portable, Traditional, Church & Ensemble Models info@orlausa.com 516.502.4001 www.orlausa.com
Managing Your Best Resources: Mining for Great Store Employees
How can your store hire better, more qualified employees? If you hire people off the cuff, you may be doing your store a disservice. Having a thorough interview process is one key to hiring people that will add to the strength of your business. Peter Dods will walk you through a simple and effective hiring protocol that will land you the right employees for your store. And, your staff will be motivated, energized and ready to help make your store the best in your area! 3:30 p.m.
If You Rent It…They Will Come: Short-Term Rentals Presented by Mark Tirabassi, Hubbard Music Renting items for a weekend, a day or even an hour. Learn the tips and tricks on how to set up a short-term rental program. This session is ideal for combo stores that want to connect with the local bands, schools and churches in their area. Mark Tirabasssi, author of “Backline Basics” and an Ohio music store retailer, breaks down the wall of rental fear, as he teaches you how to start up the short-term rental extension of your store and open your eyes to this overlooked cash cow.
Special 90-Minute Session* A Three-Part Series on Building Your Business and Empowering Your Staff, Teachers and Students Presented by Donna Hall, President, New York School of Music/Rock Camp USA, and Dom Famularo, Drumming’s Global Ambassador/Educator, Education Consultant for Sabian Cymbals, Vic Firth Sticks, Evans Drumheads, Hudson Music and Mapex Drums, with Special Guests 4 p.m.
Create It, Date It and Do It (Part 1) Keep your business moving forward. Learn how to make it one of the most exciting places to be in your community using music lessons, programs and comFEBRUARY 2010
NAMM University munity events that earn GREAT profits and create a buzz!
*Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes.
4:30 p.m.
The Power of Passion (Part 2) The one thing you cannot afford to lose is your passion. If you don’t have it, then get It! If you lost it, then find It! Learn how to get and share your passion with your students, employees and teachers to create an environment where everyone wants to be. 5 p.m.
The Power and Profit of Teaching—Empowering the Teachers to TEACH and SELL (Part 3) With Special Guest Panel of the Music Industry’s Top Educators and Manufacturers: Vic Firth, Vic Firth Sticks; Neil Larrivee, Director of Education, Vic Firth Sticks; Rick Drumm. President, D’Addario & Company; Dave Sebree, CEO, Austin School of Music & Rock Camp USA; and Pete Gamber, Alta Loma Music Your teachers are a force! When wellempowered with education and business skills, they can help your market grow. They can motivate, educate and inspire students to get involved with learning and purchasing. Join this powerhouse panel as they share how to inspire students to have fun, develop their talents and remain involved in music for a lifetime!
FRI., JAN. 15, 2010 BREAKFAST SESSION 8 a.m.
The Post-Crisis Consumer Presented by John Gerzema, Chief Insights Officer, Young & Rubicam Group (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms Best-selling author and consumer insights expert John Gerzema says there’s an upside to the recent financial crisis: the opportunity for positive change. These changes will remake the consumer marketplace, restore capitalism, revitalize the economy and set America on a new, more sustainable trajectory. Join John as he explores America’s post-crisis values and behavior shifts, explains the new imperatives for business, identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
10:30 a.m.
Where the Wild Things (and People) Are: Facebook for Beginners Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM You’ve probably heard something about Facebook, the social networking community that is helping people everywhere connect and share like never before. This session starts from the beginning of the story and promises a very happy ending with you and your staff being able to stay better connected with your current—and future—customers and drive more store traffic. Bring your questions and anecdotes, and NAMM promises you’ll have a wild time. 11 a.m.
Marketing? Promotion? It’s Your Store… and Your Money! Presented by Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for The Music Trades Magazine
IDEA CENTER SESSIONS
Here are a dozen ways to bring in more customers everyday without major media draining your checkbook, or taking a chance on sales events you’re not sure will work. Learn some easy ways to get more customers through your door through low-cost marketing and zero-cost PR.
NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes
11:30 a.m.
5 Secrets to Closing a Sale When a Customer Starts to Walk Presented by Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for The Music Trades Magazine
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iSeries 132 MMR
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What’s easier than finding new customers? How about maximizing the ones who are already in your store? Don’t let “I’ll think about it” or “I’ll let you know” stifle your sale. Here are some ideas you can use (and share with your whole staff) to make sure you give every customer your best shot before they leave without buying!
Special Double Session* Noon
Math for Musicians: How to Read a Financial Statement Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, PC FEBRUARY 2010
Chromatic Pedal Tuner The stage and studio workhorse
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Y[[]kkgja]k 5 hjgÕ lk Contact your D’Addario sales representative today! See us at NAMM Booth 4834
unparalleled customer service · orders in by 4:00pm out the same day · merchandising display options planetwaves.com I 1.800.323.2746 D’Addario & Company Inc. I Farmingdale NY 11735 I daddario.com D’Addario and Planet Waves are trademarks of D’Addario & Company, Inc. or its affiliates in the US and/or other countries. © 2009 D’Addario & Company, Inc. All rights reserved.
NAMM University If you can read music, you can certainly learn to read a financial statement. If you can read tab or follow a chord chart, you can easily read a balance sheet and income statement. No financial report used in the running of your business is more important than a basic financial statement. Explained the right way, a financial statement can tell you how your business is doing and guide you if things are off track. In today’s rough economy and competitive marketplace, generating a financial statement and knowing what to do with it is essential. Join music retailing accountants Alan Friedman and Daniel Jobe to gain the confidence to read a set of financial statements, make sense of them and know exactly what to do next. *Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m. 1 p.m.
Four Keys to Making Money with RMM Piano Classes Presented by Brian Chung, President, Piano Manufacturers Association International
134 MMR
Learn how Recreational Music Making piano classes can build traffic in your store, create enthusiastic customers and add to your bottom line. 1:30 p.m.
Creative Merchandising: Make the Most of What You Have! Presented by Jen Tabor, Souldier USA Give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense. If you’ve been doing business as usual, then it’s probably time for a change. Join Jen Tabor as she leads you through an idea-packed session that will provide you with creative ways to give your shop a natural, exciting makeover. Topics include maximizing the potential of the “youth” in your store and how to get the most bang for your buck by updating your merchandising techniques to increase your cash flow. 2 p.m.
Igniting The Spark
See us at NAMM Booth 3400
Presented by John Anning, AIMM (Alliance of Independent Music Merchants) What do music stores have to do with creating musicians? Join John Anning with guest artists from around the show floor to discuss the impact early music store experiences had on their careers, how they see the instrument music market now and what they look for when they visit stores today. This won’t just be story-telling for its own sake—it’s a great way to remind your staff (and yourself) of the power we have to inspire and assist musicians. 2:30 p.m.
Rock ’n’ Roll Retail: How to Turn Your Salespeople Into Retail Rock Stars Presented by Jason VanderPal, Guitar Center What do top-performing retail salespeople have in common? Find out in this exciting, unique session. In tough times like this we have two choices: wait for
FEBRUARY 2010
See us at NAMM Booth 5948
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things to get better or lead our people to get better. Great salespeople have a significant impact on your bottom line. So, one of your best approaches to improving sales numbers is improving the sales skills of your staff. It’s a fact: better skills yield better results! Join Jason VanderPal, General Manager of Guitar Center in Hollywood, as he shares the top five sales techniques used by his store’s highest-producing salespeople. Listen in on secrets like “how to avoid the greatest tragedy in sales� and “why you should throw away your business cards.� Don’t miss it! 3 p.m.
Perfect headphone for serious musicians and studio engineers. Ultra-ďŹ delity high input speakers integrated with 29 dB of passive isolation will not bleed sound into live microphones!
An excellent choice for project studios, personal audio, and travel. Using passive isolation technology, this headphone eliminates 25 dB of surrounding ambient sound.
Outstanding affordable hearing protection. Can be used for practicing, sport, or work to eliminate 25 dB of surrounding sound. Compact and lightweight with many benefits--even for kids.
See us at NAMM Booth 1635
WE MAKE LIGHTS TOO Features:
s &ULLY ADJUSTABLE
s (ALOGEN )NCANDESCENT s #LAMP ON OR 0LUG IN s 3HADE PROTECTS FROM UNWANTED GLARE
Suggested Retail EFFECTIVE 1/1/2010 Halogen
Incandescent
LE-1S
XLR
LE-BNC
BNC
LE-XLR
LE-MINI
LUMIN-EZE PRODUCTS MADE IN U.S.A.
Model
Description
Retail
LE-MINI..............Clamp-on with trapeze adjustment .............................................................$45.95 LE-MINI-H..........Clamp-on with trapeze adjustment, halogen ...............................................$53.95 LE-1S-12 ............Clamp-on with 12� extension ..................................................................... ,+$/+ LE-1S-12H .........Clamp-on with 12� extension, halogen .......................................................$73.95 LE-1S-18 ............Clamp-on with 18� extension ..................................................................... ,+$/+ LE-1S-18H .........Clamp-on with 18� extension, halogen .......................................................$73.95 LE-XLR-12 .........XLR (3 or 4 pin), 12� extension.................................................................$41.95 LE-XLE-12H.......XLR (3 or 4 pin), 12� extension, halogen ..................................................$49.95 LE-XLR-18 .........XLR (3 or 4 pin), 18� extension.................................................................$41.95 LE-XLR-18H ......XLR (3 or 4 pin), 18� extension, halogen ..................................................$49.95 LE-BNC-12 ........BNC connector, 12� extension...................................................................$41.95 LE-BNC-12H......BNC connector, 12� extension, halogen ....................................................$49.95 LE-BNC-18 ........BNC connector, 18� extension...................................................................$41.95 LE-BNC-18H......BNC connector, 18� extension, halogen ....................................................$49.95 Clamp-on models include power supply............
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Do It Today, Be Ahead Tomorrow: Taking Advantage of the Current Slowdown to Put Your Best Foot Forward Presented by Billy Cuthrell, Progressive Music Center This session includes ways to increase your visibility in advertising by negotiating lower rates and better terms, and being more aggressive with your branding via print, social media and Google. 3:30 p.m.
The Wanna Play Experience: The New Opt-In Program Presented by Robin Walenta, West Music Co., Joel Menchey, Menchey Music Service, and Chris White, White House of Music Join three retailers who have helped pilot the new Wanna Play Experience to encourage people of all ages to take that first step toward becoming music makers. Listen as they share the success stories of their pilot efforts and as they â&#x20AC;&#x153;displayâ&#x20AC;? the marketing tools and opportunities they used to increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through the Wanna Play Experience. Theyâ&#x20AC;&#x2122;ll share their own unique stories on how they used the free program materials successfully and how you can drive brand new potential customers into your store.
Special 90-Minute Session* 4 p.m.
Lesson Strategies for the New Decade! Presented by Pete Gamber, Owner, Alta Loma Music, and â&#x20AC;&#x153;The Lesson Roomâ&#x20AC;? FEBRUARY 2010
See us at NAMM Booth 6474
NAMM University Columnist, Music Inc. Magazine, with Guests Welcome to 2010! Things aren’t the way they used to be! It’s not just changes in the music industry, but changes in our country, economy and the world that will cause changes in our business and the way we approach our music lesson programs. You need to get off of “cruise control” and “put the pedal to the metal” when it comes to your lesson program! Find out how to recruit new students and retain them. Discover how to fi nd new teachers and make them part of your team. Learn how to promote product and services through your lesson rooms. Join Pete Gamber and a panel of music industry leaders as they share ideas and programs that you can take home and easily put into motion to make your lesson program “roar down the highway”! *Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes.
SAT., JAN. 16, 2010 BREAKFAST SESSION
Strategies for a Changing Retail World
day in these difficult times. This is a program you won’t want to miss!
Presented by George Whalin, Retail Expert and Author, Retail Management Consultants
IDEA CENTER SESSIONS
(FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms Anytime there are significant changes in the economy, consumer buying habits and the consumer marketplace in general, it’s important for retailers to take a look at what they are doing, as well as what they are not doing to improve, fine-tune and grow their businesses. Rather than being reactionary in tough times, it is far more productive to challenge the status quo, evaluate all the costs associated with operating a retail business in this new environment and re-position the business for when the economy turns back around. In this eye-opening presentation, retail expert George Whalin will discuss five things retailers should STOP doing and five things they should START doing right now to survive and thrive in today’s economic turmoil. The ideas and tips in this valuable presentation are real-world solutions to the challenges retailers face every
8 a.m.
NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes
Special Double Session* 10:30 a.m.
Rock Star Retailers—Real Results from Using Social Media Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM, and Jen Lowe, BoomBoom Percussion Everywhere you turn there’s talk of this social media craze. But beyond the hype, did you ever wonder if any companies in the industry have actually had success with it? And if so, how did they do it? In this session, you’ll fi nd out how your music retailing peers are taking action and making social media work for them. Scott Robertson and Jen Lowe will highlight ten music products dealers who are using social media to drive their businesses. Come hear and see the top ideas and commentary from these retailer “rock stars” in a fun, lively session. *Attendees can join in for one or both parts of this session, beginning at 10:30 a.m. and 11 a.m. 11:30 a.m.
Take Control of Your Web Site Presented by Jim Hodgson, Hodgson Marketing Learn how free software can make your Web site more popular and easy to manage. Join Jim Hodgson as he shows you how to use blogging and content management software WordPress to add to and edit your Web site, draw quality incoming links, rank higher on Google, and get the word out about your business.
Special Double Session* Noon
How to Design a Year-Round Promotional Calendar (Part 1) Presented by Danny Rocks, Catalyst, The Company Rocks Successful stores never stop promoting—it’s a year-round activity. How do you know what to promote and when to 138 MMR
See us at NAMM Booth 1448
FEBRUARY 2010
See us at NAMM Booth 6390
NAMM University run the promotions? You begin by scheduling promotions on your calendar. Join Danny Rocks as he shares the best promotional campaign ideas gathered from NAMM Dealers around the country. No matter what you specialize in—school music, combo, pianos—you will take home solid ideas for running successful promotions year-round. 12:30 p.m.
How to Ensure Successful Promotions (Part 2) Presented by Danny Rocks, Catalyst, The Company Rocks with Panel: Greg Billings, Owner, Steinway Piano Gallery of Naples, and Gayle Beacock, Beacock Music Putting a promotion on your calendar is a good first step. But to run a successful promotion, you must have a solid plan and know how to execute that plan. Retail is detail and you need to mind all of the details to run an effective promotion. Join Danny Rocks and his panelists, Greg Billings and Gayle Beacock, as they share their best practices for staging promotions that bring in the customers and bring home the cash! *Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m.
1 p.m.
Show Me The Money NOW! Sure Ways To Get Financing Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, PC When it comes down to it, banks have two objectives: to make money by lending you money and to make sure they get paid back. That means you must convey your business and industry knowledge to your banker in a most convincing way. While a healthy financial statement is a good start, you need a whole lot more to make sure you obtain the fi nancing you need to run and grow your business. Join industry accountants Alan Friedman and Daniel Jobe to pick up a “surefire” presentation to win over your banker. 1:30 p.m.
Guiding Your Customers through the Decision-Making Process Presented by Greg Billings, Owner, Steinway Piano Gallery of Naples Join Greg Billings as he demonstrates the difference between being a salesperson and being a “customer whisperer”! Learn more about how your customers experience your store and the buying process. In
WELCOME TO
JET CITY Dealers cordially invited to visit us at NAMM booth 5996.
Brought to you by a couple of industry veterans and a legendary designer, we re not just another upstart guitar amplier company. Visit us at NAMM and we ll show you an eye-catching, margin rich, full product line. JCA2112RC is our 20-Watt, Soldano-designed combo. All tubes, spring reverb, custom Eminence driver, and rugged construction throughout. And like all Jet City Amplication products, it s priced within reach. For full product information and all the latest news visit us at www.jetictyamplication.com, and welcome to Jet City. © 2009 Jet City Amplication. All rights reserved.
140 MMR
this fascinating session, Greg shares the latest insights on how customers make decisions, and offers practical applications so you can confidently guide your customer through the decision-making process. This session promises to set the stage for a new retail understanding and help you and your customers achieve the best retail experience.
Special Double Session 2 p.m.
Becoming A Retail Superstar: Business-Building Lessons From America’s Best Independent Stores Presented by George Whalin, Retail Management Consultants Join retail expert and former music retail manager George Whalin for a special presentation jam-packed with strategies, ideas and business-building tools employed by top U.S. independent retailers. Whether just starting out or eager to take your business to the next level, you can learn what has worked for the best in the business, even in tough economic times. You will learn how to stand out and thrive, how the right merchandise mix and selection give you the most powerful competitive edge, how even the smallest stores can use creative marketing ideas and why the right tools to attract customers and customer-relationship building have become retail’s most important and powerful business strategy. In the middle of one of the most severe economic downturns in memory, learn the ways to not just survive—but thrive! 3 p.m.
This Is How I Manage My Store Presented by Bryan McCann, Instrumental Music Co. Each retail operation is unique. However, there are universal best practices of management that you can modify to meet your needs. You are invited to learn how veteran retailer Bryan McCann manages his staff, his store operations and his customer relationships to remain competitive and profitable. He will share specific situations where he has faced a challenge and turned it into an opportunity to improve his competitive position. Experience is the best teacher, and in this session you will be FEBRUARY 2010
Distributed by EMD Music. • For further information, please contact EMD Music, Inc. - usa@emdmusic.com • 866 871 5800 Toll Free • 877 231 6653 Toll Free Fax
NAMM University able to learn from Bryan’s experience how to better manage your own successful retail store. 3:30 p.m.
Music Industry “Regs and Legs” Presented by Mary Luehrsen, Director of Public Affairs & Government Relations, NAMM and Executive Director of the NAMM Foundation, with Guests Join us for this issues update on new and pending regulations and legislation that affect the music products industry. This session will provide current information to ensure that you are informed about regulatory requirements and evolving legislation where your input matters.
Special 90-Minute Session* 4 p.m.
Seven Ways to Thrive in Any Economy Presented by Danny Rocks, Catalyst, The Company Rocks, with Panel: Robin Walenta, West Music; Gayle Beacock, Beacock Music; George Hines, George’s Music; and Kevin Cranley, Willis Music Change always brings opportunities to improve your business. The trick is to act on these opportunities. This
is “business unusual.” In this session, you will take away seven solid tips to energize your staff and your business. This is your opportunity to learn from other music dealers. Join Danny Rocks and his panel of Gayle Beacock, Kevin Cranley, George Hines and Robin Walenta, who will explain exactly what they are doing now to improve their business operations, sales and marketing. They will share the process that they (and other dealers) have used to take advantage of a changing economy. *Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes.
SUN., JAN. 17, 2010 BREAKFAST SESSION 8 a.m.
Best in Show—This Year’s Hottest Products Frank Alkyer, Publisher, Music Inc., and Panel
With more than 1,500 companies exhibiting and demonstrating thousands of products at the NAMM Show, sometimes it can be difficult to make sure you’ve seen all the important new items. Join Music Inc. publisher Frank Alkyer and his esteemed panel of retail buyers, media and gear heads as they scour the aisles and dig into the merchandise to fi nd the best products, ideas and trends from the hidden depths of the show. You know as soon as you get home, someone always says, “Did you see the new …?” and you feel you’re the only person who missed it. You have the chance to change all that in this rapid-fi re, 60-minute snapshot that covers what you need to see before leaving Anaheim.
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m.
Social Media, I Get It...But Where Do I Start? Presented by Kurt Witt, Yamaha
(FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms
2009 MUSIKMESSE OUTSTANDING BASS GUITAR –Bass Gear Magazine
OK, so you’ve been hearing about this blog, Facebook, YouTube thing for long enough. You want to get started, but where do you start? What’s the most effective place and, more importantly, how much is this going to cost? In this session, you can get some real-world tips and strategies from Kurt Witt. After several years of social media activities, Kurt and his team at Yamaha have some practical insight on such issues including the dreaded question: “Where am I going to find the time?” 11 a.m.
Getting Twitter: Much More than Meets the Eye Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM
Pi 4 Live Wojtek Pilichowski Signature Model
Mayones Guitars & Basses since 1982 NAMM BOOTH 5004
USA DISTRIBUTION • WWW.ROCKBOX.COM • 408-287-4020
142 MMR
“Why would anyone care that I’m having wheat toast for breakfast?” you ask as you stare at a blank screen and really admit that you just don’t “get” this Twitter thing. Don’t worry, there’s another side of Twitter that will feed you information and insights on your current and future customers’ attitudes and behavior—if you know how to use it. Everything you FEBRUARY 2010
See us at NAMM Booth 4610
NAMM University always wanted to ask them at your fi ngertips in 140 characters or less. This fun, interactive session will show you how to make the most out of the hottest microblogging site on the Web. 11:30 a.m.
Getting Your Recommended Daily Allowance of Social Media Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM The things that people used to go to companies for, they are now getting from each other by connecting through technology. Is your store’s marketing mix reflecting that change? Whether you’re a social media newbie or pretty proficient, this session will arm you with some tips, tricks and takeaways that you can use immediately to drive store traffic and build your store’s brand online. Noon
The Power of YouTube Presented by Mike Nessen, BoomBoom Percussion
With 90 million viewers watching more than 10 billion videos each month, YouTube is a true Internet phenomenon. But YouTube isn’t just for Hollywood gossip and funny animal videos—it has the potential to be a highly effective and surprisingly affordable marketing vehicle for any business—small or large. Any business that can reach even a small subset of YouTube’s 90 million monthly viewers has a significant advantage over its competitors. In this session, learn how to make an impact with your customer base worldwide with the help of online video content. 12:30 p.m.
Get Found Online Presented by Kenny Smith, Music Inc. Magazine Columnist If you want to be successful, then your store needs to be searchable and sellable on the Internet. Years ago, a Web site was all you needed, but not so anymore— many retailers aren’t doing enough to grab their share of this growing market.
In this session, Kenny Smith will discuss new ways you can manage, promote and sell more products using simple but effective online means and proven music industry techniques that will work for you—for FREE! Don’t miss out on this chance to get Kenny’s top Web secrets for attracting new customers and making more sales.
50-Minute Session 1 p.m.
Industry Panel: Trends in Music Education Presented by Sandy Jordan, Associate Director, Public Affairs & Government Relations, NAMM and Eric Ebel, Senior Project Manager, Public Affairs & Government Relations, NAMM, with Guests Take part in an interactive discussion on up-to-the-minute topics ranging from best practices for grassroots advocacy to the critical role played by music education and business in developing skills for the workforce of the 21st century.
50-Minute Session 2 p.m.
2010 Best Tools for Schools Awards Presented by Symphony Publishing Symphony Publishing editors and guests host the announcement of winning products in the first annual Best Tools for Schools Awards. Come see what students and leaders in music education and business have chosen as the most relevant and innovative quality products being showcased at the 2010 NAMM Show.
Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 144 MMR
See us at NAMM Booth 3101
FEBRUARY 2010
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See us at NAMM Booth 5940
Supplierscene Daisy Rock Celebrates Ten Years & Garners Endorsements Daisy Rock Girl Guitars is celebrating their 10th anniversary. The products have made an impression, receiving acclaim from artists, press, and others in the music field. The first artist to contact Daisy Rock was Wanda Jackson, “Queen of
DAISY ROCK JACKIE THON: Alfred Music Publishing’s CEO, Ron Manus, American Idol’s Jackie Tohn, and Daisy Rock Girl Guitars president and founder, Tish Ciravolo
Rockabilly.” Now 10 years later, the company boasts an artist roster of over 400. Daisy Rock Girl Guitars has also become the leading sponsor of girl rock camps throughout the world. In 2000, Daisy Rock partnered with the Rock and Roll Camp for Girls, one of the very first rock camps specifically geared towards females, by donating instruments. Available in 26 countries, Daisy Rock Girl Guitar continues to seek new ways to reach females around the world. Daisy Rock Girl Guitars offers a complete line of quality girl guitars designed to look and sound great, and to fit the female form. Daisy Rock has announced the endorsement of “American Idol” finalist, Jackie Tohn. Tohn has been performing professionally since the age of nine and starring in numerous plays, fi lms and tele-
vision shows, along with playing the local music circuits. On December 3, 2009, Jackie met with Tish Ciravolo, president and founder of Daisy Rock. Everyone crowded around as she played Daisy Rock’s Atomic Pink Rock Candy Classic guitar. Tohn ultimately decided to go with the White Lightning Stardust Retro-H De-Luxe and an Atomic Pink Wildwood Artist Deluxe. For more information, visit www.daisyrock.com.
American Music & Sound’s Music Creation Division Is Hiring American Music & Sound (AM&S) has announced the creation of a new Music
New from Nady The best keeps getting better.
W-1KU 1000-Channel UHF Wireless System
MGT-16 16-Channel UHF plug-in-and-play wireless instrument system
VISIT NAMM BOOTH #4650 FEBRUARY 2010
See us at NAMM Booth 2992
nady.com
MMR 147
Creation Division consisting of the beyerdynamic, Focusrite, Novation, Fostex, Kurzweil, Nord, Vestax, and Xone brands. The new regional sales managers will work hand in hand with current independent sales representatives to help organize, facilitate, and execute all the sales, marketing and product training necessary to increase the level of support and market awareness for dealers and customers. AM&Sâ&#x20AC;&#x2122; Pro Audio and Musical Instruments Divisions will remain unchanged. Please submit resumes to Careers@AmericanMusicAndSound.com.
Carl Fischer Music Inks Deal with Camp Jam Carl Fischer Music has joined forces with Camp Jam, the rock summer camp for kids and adults alike, to create its learning program. Effective summer of 2009, the official curriculum of Camp Jam took the form of the Rock Solid series from Carl Fischer. The Camp Jam instructional program offers playing techniques that can be learned quickly and easily. For more information, visit www. carlfischer.com.
Farnell Guitars Acquires U.S. Patent Farnell Guitars has acquired U.S. patent numbers for a newly designed High Impact Molded Composite Semi Hollow / Solid Guitar Body. This new body concept features a lighter and stronger patented body design than previous designs. The wooden insert and the other design features of the Farnell patented design is said to provide low-end bass tones. Al Farnell claims these patents will allow guitar bodies and necks to be manufactured in the US for under $20 a body in mass production. For more information, visit www.farnellguitars.com.
Weaseltrap Records Redesigning Harmonic Capo Bob Kilgore, owner of Weaseltrap Records, is working on two new projects. First, a new design for the Harmonic Capo is in the works that will allow it to be used on classical guitars or on folk acoustic guitars in positions above the neck joint. Bob is also working on his fourth CD, Metamorphoses. Video demonstrations of the Harmonic Capo are available at www.weaseltrap.com.
Mixware Distributing DJ Tech Mixware LLC has introduced DJ Tech into the U.S. market. DJ Tech has a full 148 MMR
See us at NAMM Booth 5315
FEBRUARY 2010
Supplierscene line of DJ products ranging from MIDI controllers, multimedia and iPod players, to more conventional gear like turntables and mixers. For more information, visit www.mixvibes.com.
ARSource Servicing Manufacturers Music industry veterans, Patrick Kirshtner and Kellie Stoelting have joined forces to form ARSource, fusing a wealth of traditional artist relations experience and connections with the social networking strategies of today. With a joint pedigree of more Patrick Kirshtner than 25 years in artist management and with manufacturers including Seymour Duncan and EMG, Kirshtner and Stoelting combine a wide range of traditional artist relations expertise Kellie Stoelting with the connectivity of social and viral media to create a new model for artist relations in today’s marketplace - one that harnesses the power of the web community’s shared resources and instantaneous, broad-reaching communication. The company focuses on mid-sized firms and manufacturers, providing professional-level services normally reserved for larger firms with in-house PR and artist relations teams. ARSource maintains offices in Southern California and the San Francisco Bay Area. For more information, visit www.thearsource.com.
Yamaha Worship Resources Department at NAMM Yamaha Worship Resources Department will be a major player at the first-ever series of free training session for worship leaders, worship musicians, and worship technicians to be held at the NAMM in Anaheim, Calif. NAMM badges are not required for attendance to this event. FEBRUARY 2010
The main venue for the workshop training sessions will the HOT Zone, an acronym for Hands on Training, located on the second floor of the Anaheim Convention Center. In the HOT Zone, worship leaders of all skill levels will receive instruction on top-quality equipment by world-class professionals to help them
better understand sound reinforcement products, musical instruments, and recording techniques, including the IM8 mixing consoles, synthesizers, digital pianos and electronic drums. Yamaha will offer a full day of free training on Thursday, January 14, featuring classes in live audio in worship, elec-
VIC FIRTH DEALER NEWS
4th Edition
Vic Firth’s Sales Support Helps You Earn More Money WEB FEATURES
NEW PRODUCTS
VIC FIRTH FEATURED ON CBS/ MSNBC—Did you catch Vic’s feature stories on CBS Sunday Morning and MSNBC’s “Your Business”? Chances are that your customers did! Watch them on our website: www.vicrth.com/aboutus
NEW PRODUCTS to increase YOUR sales include: signature sticks, stick bag designs and graphics, drum key, marching products and much more! You asked for a new package for the VF wire brushes. See all the new products and packaging at: www.vicrth.com/products/ newproducts.php
VICFIRTH.COM REDESIGN— Featuring a new clean, colorful look! Vicrth.com continues to set the standard for compelling, interactive web content. Check out the new “Exchange” community for a lively discussion between Vic Firth Education Team Members, Artists and viewers: www.vicrth.com/exchange ZORO AND DANIEL GLASS PRESENT “WE WANT THE FUNK”—Our latest educational poster features a historical perspective on the grooves and drummers that shaped modern music. Interactive web features include video lessons, transcriptions, and a discussion of 23 grooves from the 1940’s to the 1970’s: www.vicrth.com/ education/drumset/WeWantTheFunk.php VIDEO PODCASTS—The Vic Firth video podcasts have made the Top 25 iTunes “Performing Arts” listing since their inception 21/2 years ago. The library of drumset, marching and concert podcasts includes over 250 videos currently! Subscribe now at: www.vicrth.com/podcasts
PLAY ALONG CD Vic Firth has a NEW PLAY ALONG CD called “Hard & Heavy 2” featuring hits from Tomas Haake—Meshuggah, Scott Travis— Judas Priest, Will Calhoun—Living Colour, Carmine Appice—Guitar Zeus, Christoph Schneider—Rammstein and Alex Lopez—Suicide Silence (winner of best new metal band 2009). There are 18 artists featured!! Learn more about this double CD at: www.vicrth.com/products/ HardHeavyCD.php EVENTS See all the TOP artists who performed at the Montreal Drumfest, PASIC 2009 and the Grand Champion AVON HIGH SCHOOL at Bands of America Grand National Championships at: www.vicrth.com/features/montreal09.php www.vicrth.com/features/pasic09.php www.vicrth.com/features/BOA2009.php HARD & HEAVY2 PLAY ALONG CD
PROMOTIONAL SUPPORT How can you MAXIMIZE YOUR sales of Vic Firth’s new products? Take advantage of the merchandising displays offer by Vic at: www.vicrth.com/pop.php ZORO
See us at NAMM Booth 3040
MMR 149
tronic drums and percussion, recording a worship service, electronic keyboards, and team building and will be led by experts John Mills, Tony Guerrero, Tom Brooks, Scott Krippayne and Mike Overlin. In addition to Yamaha’s Worship Resources Department, Yamaha Commercial Audio will also be on hand to provide equipment and guidance. Other partners include Shure, Elation Lighting, Media Shout, and the Worship Arts Technology Summit, which offers a series of comprehensive hands-on training events held across the country and throughout the year. For more information, visit www.yamaha.com.
D’Addario Adds Dixie Bee-Liners
See us at NAMM Booth 6620
D’Addario & Company have added country and folk band the Dixie BeeLiners to its artist roster. The Dixie Bee-Liners are made up of Brandi Hart, Buddy Woodward, Rachel Renee Johnson, Robin Davis, Jeremy Darrow, and Casey Henry. They are accomplished musicians who have performed and taught in hundreds of venues around the world. Their improvisational styles add humor and emotion to their live performances. To find out more, visit www.daddario. com or www.dixiebeeliners.com.
Nady Systems’ Wireless Mic
Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 150 MMR
Nady Systems’ W-1KU wireless microphone is a 1,000-channel select UHF system with 1,000 user switchable frequencies per band. The W-1KU features PLL UHF performance with 120dB dynamic range and operation up to 500 feet lineof-sight. Nady’s signature True Diversity circuitry with two complete front ends ensures maximum range and helps to eliminate dropouts. The unit’s IF filtering allows simultaneous operation of multiple W-1KU systems in the same location. Other features include: all-metal housing; front panel touch control buttons and LCD configuration menus; ASC (Auto-Select Channels); front panel backlit LCD display; RF signal strength meter, and A/B Diversity antenna status; back panel balanced XLR mic level; unbalanced 1/4” line level audio output jacks mute control FEBRUARY 2010
Supplierscene (RF squelch); RF BNC connectors for dual removable antennas; and DC input jack. The W-1KU is available with choice of two all-metal transmitters - the HT-1KU handheld or BT-1KU (LT/GT) bodypack with 1,000 selectable channels. Channels can be switched manually with up/down buttons on units or via ASC IR download of selected channel for synchronization with receiver. For more information, visit www.nady.com.
Rovner’s Legacy Ligature Rovner’s newest addition to its line of ligatures, the Legacy, features locked-in intonation. It installs quickly and minimizes reed shift. Even unamplified, the Legacy is said to deliver great cut and projection, yet also helps produce soft notes with nuance and finesse. To find out more, visit www.rovnerproducts.com.
Casio’s Celviano & Privia Casio Celviano line of digital pianos has released the AP-620, AP-420, and AP-220 models. The new models are suited for both beginner and advanced musicians. The new grand piano sound in the Celviano is comprised of four dynamic layers of stereo piano samples. When integrated with Casio’s Lin-
dampers released off the strings by the sustain pedal, taking realism to a new level. The AP-620 comes equipped with 250 built-in tones while the AP-420 and AP-220 come equipped with 16 different tones and capable of layering and splitting sounds. Duet Mode allows for student and teacher to work in equal ranges of the keyboard simultaneously while the two-track recorder enables musicians to produce their recordings or use it as a practice tool. The AP-620, AP-420 and AP-220 feature a USB MIDI interface which allows users to easily use it with computer music applications. Celviano cabinet digital pianos come equipped with a piano bench, music stand, and pedals.The Celviano models will be available this spring with prices as follows $899.99 – $1,399. Casio’s Privia PX-830 digital piano features a new cabinet design, new grand piano sounds, and a new “Ivory Touch” weighted action keyboard. Four dynamic layers of stereo piano samples are integrated with Casio’s proprietary Linear Morphing System, resulting in a grand piano sound. For added realism, the PX-830 simulates the sound of the open strings
when the dampers are raised by the pedal using Acoustic Resonance DSP. Additionally, the PX-830 has 128-note polyphony. The PX-830 is equipped with 16 different tones and is capable of layering and splitting sounds. Duet Mode allows for a student and teacher to work in equal ranges of the keyboard simultaneously while the two-track recorder enables musicians to produce their recordings or use it as a practice tool. The PX-830 has a USB MIDI interface which allows users to easily use it with computer applications. The PX-830 is also equipped with two 1/8” headphone outputs allowing two users to listen and practice privately. Available in either black matte or black polish, the PX-830’s cabinet captures the enduring aesthetic beauty of an acoustic piano in a slim, elegant design that is the hallmark
ear Morphing System, the Celviano is said to deliver a more realistic sound with seamless transition, and dynamic range. The models also feature a new Tri-Sensor 88-note scaled hammer action keyboard providing users with the weight, feel, and resistance of a grand piano. In addition, an acoustic Resonance Effect simulates the sound of the FEBRUARY 2010
See us at NAMM Booth 1621
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Supplierscene of the Privia line. The PX-830 will be available in either black matte or black polish and will hit stores this April with an MSRP of $1799.99 (black polish) $1399 (black matte). For more information, visit www.celvianopianos.com or www.priviapiano.com.
iKEY M3 from GCI The new iKEY M3 is a portable recording device which features a large full color LCD screen. The M3 can be used for everything from professional field recording to corporate meetings, training, and education. Recording is done via balanced 1/8” line inputs or mic input directly on to the included 1 GB SD memory card. The M3 offers the choice to record as an MP3 with up to 320kbps
or as a WAV format with 44.1kHz/16-bit mode. For more information, visit www.gci-technologies.com.
New from VocoPro The V-Bank is a dual deck multi-format DVD/hard drive system with a DVD/AVI/Mp3 ripper. The V-Bank features two multi-format disc players, two 500GB hard drives, dual USB drive, SD card inputs, and VocoPro’s Media Jukebox technology to create a media vault to store and play a digital library of music and video. With disc ripping capability, you can copy any non-copy protected CD, DVD or DivX discs that you own to the on-board hard drives. ,
The PA-Man is a four channel wireless P.A. system. The four channel wireless UHF microphone system is built around field-replaceable modules that allow for easy removal and adjustment. A removable media and disc player with
remote control will handle standard CDs, CD+Gs, and DVDs in addition to digital fi les stored on a USB thumb drive. The complete mixing, echo and equalizer controls provide ample control for each of the four microphone channels. This allows the performer to customize their
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sound and give it the professional edge. The included wireless microphones have soft rubberized bodies for a comfortable grip. Up to four optional bodypacks can be added and used in place of the wireless handsets. Connections for additional wired microphones allow you to expand the PA-Manâ&#x20AC;&#x2122;s uses. VocoProâ&#x20AC;&#x2122;s DVD-Soundman is a portable mini P.A. system, with built-in VHF module and includes wireless micro-
phones. The system allows for up to four instruments/wired microphones foe addition players. Stereo RCA and digital audio outputs allows the user to connect to external speakers or a recording system. The system also features digital echo effect, pitch control, and the five-band EQ. For more information, visit wwww.vocopro.com.
Major Music Supply Adds Revival RG-10 & RG-8 3/4 Major Music Supply/ Revival Acousticsâ&#x20AC;&#x2122;s RG-8 3/4 and the RG-10 Dreadnought have spruce tops and mahogany back and sides. Each Revival guitar is constructed with a dovetail neck joint and x -Bracing inside. These entry level guitars retail for $199.99
For more details, visit www.revivalacoustics.com.
Yamaha Launches Dealer Flooring Financial Program Yamaha has announced its entry into keyboard dealer inventory flooring. Yamahaâ&#x20AC;&#x2122;s Customer Financial Services Division (CFS) has established the new flooring program in support of the companyâ&#x20AC;&#x2122;s retail network. Offering competitive rates and an online payment system called EasyPay, the f looring program will be made available to qualified dealers for financing Yamaha Pianos, Disklavier, Clavinova, AvantGrand, and Modus products. All aspects of this program will be managed by CFS, who will work with dealers interested in enrolling for this new service, effective immediately. Yamaha will start processing orders on flooring
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See us at NAMM Booth 3026
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Supplierscene terms in January. CFS began accepting dealer applications on December 7, 2009. Participation in this program is limited to current Yamaha dealers. Specific details on the Yamaha flooring program (such as terms, rates and getting started) are available by contacting Joanie Barton, National Credit Manager, at 714-5229204 or e-mail cfs@yamaha.com. Representatives from the Yamaha CFS division will also be on hand at the Yamaha Winter NAMM 2010 display to answer questions and demonstrate the EasyPay system. For more information, visit www.yamaha.com.
G7th Capos G7thâ&#x20AC;&#x2122;s new capos maintain all the patented features of the original six string
Performance capo, but offer the choice of a black or gold fi nish and come in a new G7th tin. For more information visit www.g7th.com.
EVH D-Tuna Distribution Eddie Van Halen and EVH Inc., of Los Angeles, Calif. has partnered with Unique Engineering Corporation (UEC) of Ringoes, N.J. as the exclusive Worldwide Distributor for the EVH D-Tuna. The EVH D-Tuna is a patented device that enables players to drop the E to D and back again, in an instant. The D-Tuna was designed to adapt to a double-locking tremolo, such as a Floyd Rose or Floyd Rose-licensed tremolo. The patented design allows for precise fine-tuning adjustment. The D-Tuna has been standard equipment on Eddie Van
Halenâ&#x20AC;&#x2122;s personal guitars as well as signature series locking tremolo-equipped guitars since the early 90s. The EVH D-Tuna is available in chrome, black, or gold. It comes complete with installation hardware and instruction booklet. For more information, visit www.dtuna.com.
Vibramate Mounting Kit for the Bigsby Vibrato
The Vibramate V7-LP Model Quick Mount Kit is designed for installing a Bigsby B7 Original Vibrato on most Les Paul style guitars that have a Tune-a-Matic type bridge and a stop-tailpiece. The kit mounts in minutes and eliminates the need for drilling any permanent holes in your instrument. The Vibramate V7-LP retail prices are $69.95 and gold $89.95. For more information, visit www.vibramate.com.
Strinberg Now Available in the U.S. Brazil-based Strinberg makers of guitars and basses, is now available for distribution in the U.S. through Miami Audio Music. Located in Miami, Florida, since 2001, M.A.M. took over distribution of Strinberg for Latin America and the Caribbean in 2004 and is now expanding its business to the entireU. S. Strinberg has a complete line of electric guitars and basses, acoustic guitars, classical guitars, wireless systems, digital tuners, metronomes, string sets, straps, ABS cases and nylon bags. 154 MMR
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4PNEJCO KJ 'ENA CROSSROCK Seeks International Distributors CROSSROCK is looking for distribution partners in European, Japan, South America, Australia. Started from 1998, Kingstar has evolved from nurturing a group of OEM clients to launching CROSSROCK brand products into international markets. The CROSSROCK line is comprised of Element, Standard, Deluxe, and Fashion .The line offers bags for all kind of fretted instruments and guitars from all standard guitar shapes to the more unusual shapes such as Flying V., Explorer, Headless and complete lines of drums, keyboards, brass, woodwinds, cello, and double bass. CROSSROCK will launch their 2010 line of bags featuring 600D polyester, leather, heavy metal zippers, high-density padding foam, soft lining. The bags are suitable for students and professionals. For more information, visit www.kingstarintl.com.
Ken Fuente Joins Gator as New Vice President of Sales Gator Cases has announced the appointment of Ken Fuente as the vice president of sales. Ken is an industry veteran, bringing over two decades of experience in MI and Pro Audio sales to his new position. Fuente began his new position at Gator Cases on November 1st. Fuente’s experience includes fourteen years as a sales representative with St. Louis Music and then Peavey Electronics, overseeing territories in the Midwest and Southeast. Fuente then moved on to become the director of North American sales for Peavey Electronics and most recently served as the vice president of sales for Korg USA. For more information, visit www.gatorcases.com.
The Stingray SV-4® & Stingray SV-5® Electric Violin Kit, created by world-renowned electric violinist, Mark Wood. Exciting and affordably priced new products from Wood Violins! The great looking and sounding Stingray SV-4 and Stingray SV-5, the fantastic Wood electric violin amplifier, and the awesome “Wood Wah” wah-wah pedal!
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Levy’s Original No. 1 Stretch Strap The original No. 1 Stretch Strap is now being exclusively manufactured and distributed by Levy’s. The rubber and polyester webbing of this 2 1/2” guitar strap was developed by engineers in Germany to achieve just the right degree of stretch and strength. It is fi nished with leather ends and is available in black only. FEBRUARY 2010
See us at NAMM Booth 5943
www.mmrmagazine.com MMR 155
For more information, visit www.levysleathers.com.
The Guitar Hanger Signs Deal with Kikutani Music for Distribution in Japan Guitar accessory manufacturer, The Guitar Hanger has signed a distribution deal with Kikutani Music in Japan. This agreement will grant Kikutani Music exclusive distribution of the product line throughout Japan beginning immediately. The Guitar Hanger is still actively seeking more dealers in the United States and is eager to expand its international distribution network. The Guitar Hanger is made of durable stainless steel and nylon/fiber accommodating international requirements. For more information, visit www.theguitarhanger.com.
GHS Strings Introduces New Packaging GHS Strings has just introduced the GHS Fresh Pack the new airtight packaging technology that locks out air and moisture to help prevent string corrosion. Every GHS string is manufactured in a humidity controlled factory. GHS is promoting this new packaging line as â&#x20AC;&#x153;Made Pure To Endure.â&#x20AC;? This new foil wrap packaging is now available on GHS electric, acoustic, and bass guitar strings. For more information, visit www.ghsstrings.com.
PAS Seeks Membership Development Manager The Percussive Arts Society is accepting applications for the membership development manager position. This is a full-time employment opportunity lo156 MMR
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FEBRUARY 2010
Supplierscene cated in downtown Indianapolis. Send application materials to: Percussive Arts Society, 110 W. Washington Street, Suite A, Indianapolis, Ind. 46204 or visit www. pas.org.
Sennheiser Offers RF Coordination Service at Vancouver Olympics Sennheiser Canada, in a coordinated effort with Sennheiser Germany has announced the opening of an RF/ equipment service and sales facility in conjunction with the upcoming XXI Olympic Winter Games in Vancouver, BC, Canada. The facility will offer assistance to radio and television broadcasters from all corners of the globe using Sennheiser technology that requires frequency coordination and equipment service. Broadcasters will be able to purchase Sennheiser’s new 2000 Series wireless systems as well. Sennheiser’s
FEBRUARY 2010
2010 Olympic RF coordination facility will open on February 6th – six days before the games officially start – and close at the end of day on February 14th. To secure an appointment, it is recommended that broadcasters contact Sennheiser Canada in advance. “Walk-ins” will be accommodated as time permits. Sennheiser Canada’s Technical Consultant, Rob Poretti, and Germany’s Global RF Specialist, Klaus Willemsen, and Technical Consultant, Gerhard Spyra, will staff the Sennheiser Olympic service facility. All three RF specialists have extensive knowledge of Sennheiser wireless systems and decades of experience implementing Sennheiser technol-
ogy. Willemsen has been providing RF frequency assistance to Olympic broadcasters for the past fourteen years. Additional information, including a map of the location, can be found at www.sennheiser.ca.
AKG Microphones on Tour In 2009 rap stars like Kanye West, Jay-Z, and Missy Elliot, country stars Brooks & Dunn, and acapella rockers Rockapella used AKG for all their live performances.
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Supplierscene With the WMS 4500 wireless microphone system, Jay-Z performed in a variety of different venues; from small house of blues venues to heavily populated frequency areas for television events. He also performed with the handheld C 5900. Missy Elliot selected the D 5 handheld microphone when she performed live on David Letterman’s Late Show. Starting
at the beginning of the year, KanyeWest used the WMS 4500 wireless system and IVM 4 in-ear monitoring system in 40 cities and six continents around the world. Darcy Khan, audio engineer for West’s tour, selected the WMS 4500 and saved the presets for each city in separate folders on his computer to open upon arrival. To find out more, visit www.akg.com.
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Austin Rox Music Showcase Contest D’Addario, Planet Waves, Evans, and The Roxy are on the hunt for new, upcoming bands to “Rock the Roxy”. Groups can simply post their music video to You Tube and watch the view-counter roll. Videos must be less than three minutes long and submitted as a video response. As long as the video shows the band “rockin’ out” at some point, videos can get creative and feature fancy fi lm work. The top 50 bands with the most video views by February 9, 2010 will win a prize package from D’Addario and other sponsors and will also move on to the semifinals. In the semi-final round, bands will be judged for the chance to perform at the Austin Rox showcase in March 2010. Judges will include representatives from D’Addario, Evans, Planet Waves, The Roxy, Swing House Studios, partner companies, and even select celebrity musicians. For more information, visit www. rocktheroxy.com.
Evans Endorsee Hannah Ford to Perform at Jazz Awards Evans Drumheads’ endorsee Hannah Ford will be performing at The American Smooth Jazz Awards in the Up & Coming Super Group segment. Hannah will be sharing the stage with Nate Harasim (keyboards), Cindy Bradley (trumpet), Bryan Lubeck (guitar), and Russel Blake (bass guitar). The award ceremony will be held at the Blue Chip Resort & Casino, in Chicago, on October 9, 2010. For more information, visit www. evansdrumheads.com.
Paige Musical Products’ Clik Capo Paige’s Clik Capo combines the same mechanical physics of the original Paige Capo with continues the direct center tension/store behind the nut design while FEBRUARY 2010
incorporating several new features allowing quicker changes, a simpler structure, and a sleeker design. Clik Capo is currently available in music stores as well as online at www.paigecapo.com.
Walden’s Madera Line of FSC-Pure Certified Wood Guitars Walden’s Madera line of guitars are now built with 100 percent FSC-Pure certified tonewoods such as Sitka spruce, Western Red cedar, and South American True mahogany. With an FSC Chain-of-Custody (COC) certification, all woods on the Madera are tracked from forest to fin-
ished instrument thereby guaranteeing its sustainable origins. FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. For more information, visit www.waldenguitars.com.
Guy’s Scales, Modes, & Arpeggios Guy’s Publishing Group has released a new book for guitarists, Guy’s Scales, Modes, & Arpeggios. The book is a comprehensive and in-depth reference book covering guitar scales, modes, and arpeggios in all keys and all regions of the fretboard. Guy’s Scales, Modes, & Arpeggios offers these musical concepts in a userfriendly format for guitarists of all levels. Each two-page spread shows the fingering patters and the corresponding standard notation. The fingering patterns are presented in a grid format, with each horizon-
tal row showing scale patterns, arpeggios, and chords all being played in one region of the fretboard. Then, each vertical column displays the same set of information in seven different regions of the fretboard. In the appendix, Guy presents a comprehensive set of triad studies which follow a similar grid format. The book retails for $14.95. To learn more, visit www.guysgrids.com.
Rhythmic Designs: A Study Of Practical Creativity Hudson Limited has released Rhythmic Designs: A Study Of Practical Creativity by
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Pads
Pliers
Screws
Repair Manuals Repair Kits
Dent Tools
Dent Hammers
Mouthpiece Puller FEBRUARY 2010
Cleaning Products
See us at NAMM Booth 4233
Sheet Cork
Screwdrivers And much, much more!! MMR 159
Supplierscene Gavin Harrison and Terry Branam. The book/DVD package has been created to provide contemporary drummers with a method for studying and developing the technical and musical skills required to perform today’s challenging, progressive drumming styles. Rhythmic Designs expands on the groundbreakingpolyrhythmic,polymetric concepts covered in Harrison’s previously published Rhythmic Illusions, Rhythmic Visions, and Rhythmic Horizons books and videos by offering detailed analysis and transcriptions of twenty drum tracks from the recent Gavin Harrison. Along with the 204-page book of note-for-note transcriptions and practice exercises, the double-sided companion DVD features more than two-and-a-half hours of video packed with descriptions and discussions of the drum parts, set-ups, tuning, and recording process. Terry Branam is a professional drummer, educator and author who has also be-
come one of the most acclaimed drum transcribers in the world. His articles and meticulous, detailed, noteperfect transcriptions have been featured in leading print and electronic drum media, including Modern Drummer magazine and drummerworld. com. Gavin Harrison is a world-renowned drum artist who has performed and recorded with Porcupine Tree and King Crimson, appeared at major drum festivals around the world and topped the Progressive Rock category of the Modern Drummer Readers Poll from 2007 through 2009. For more information, visit www.hudsonmusic.com.
The TILT from Tonelux Tonelux’s TILT eight-channel tone control, designed by Tonelux founder Paul Wolff, rebalances a channel’s high- and low-frequen-
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See us at NAMM Booth 6240 160 MMR
FEBRUARY 2010
Concerto DA-200 Digital Acoustic Accordion
cy content via a single knob, and was first featured on the company’s MP1a discrete mic preamp module. Centered on approximately 700 Hz, the TILT control knob boosts high frequencies from 0 dB to 6 dB while si-
multaneously cutting low frequencies by the same amount when turned fully to the right. When turned to the left, low frequencies are boosted by up to 6 dB while high frequencies are similarly cut. This allows a user to alter the EQ of a track to better fit into the mix using a single rotary control. The TILT alters everything from bass guitars to cymbals, and can be used for vocals, warming up or cooling off tracks, and as the final stage in a live personal monitoring system when the overall mix needs to be changed slightly to compensate for ear fatigue. Each of the TILT’s eight channels features a rotary TILT control knob with associated in/out and polarity reverse switches, plus separate LED indication of signal presence and clipping. Inputs and outputs for channels one and two are accessed via XLR con-
nectors, with a D-Sub multi-pin connector offering I/O access for all eight channels. For more information, visit www.tonelux.com.
Voyager Guitar’s New Travel Models For 2010, Voyage-Air Guitar will extend its acoustic guitar line with two new models: the OMstyled VAOM-04, and the “Mini” Dreadnought-inspired VAMD-04. Even their custom backpack carrying case (included) has been slimmed and sports an integrated laptop storage compartment. These new travel guitars look, sound and play the same as their big brothers and sisters. Each model features solid Spruce tops with forwardshifted scalloped bracing, and the same patented Voyage-Air hinge system found on all Voyage-Air models. The retail price is $599.00. For more information, visit www.voyageairguitar.com.
Accordions of all types Straps-Cases-Accessories Nova MIDI kits-Mic-7 Pick-ups
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For more information about the new Concerto DA-200 or any of our products visit us on the World Wide Web at: www.accordioninfo.com or call us at (801) 485-5840
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Classifieds Classified Advertising To place an ad, please call Maureen at 800-964-5150 x34 or email mjohan@symphonypublishing.com Payment by: Visa, MC, Amex or Check Classifieds must be paid in advance. Symphony Publishing 21 Highland Circle, Suite 1 • Needham, MA 02494 Fax: (781) 453-9389
Business Opportunities We Help People Make Music Music Store Wanted If you have a successful single or multi-location music store you would like to sell please contact us. Flexible terms offered. Send inquires to sales@wehelppeoplemakemusic.com or by phone at 510-584-6839
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For Classified Sales Call Maureen 800-964-5150 ext. 34 mjohan@symphonypublishing.com Booth # 3604
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Contact Roger at 877-727-2798 Ext. 5
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Business Opportunities
Accessories
PORTABLE!!! Variable Pitch Drums with AKA the “TALKIT VP” Pedal Pitch Control
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For Classified Sales Call Maureen 800-964-5150 ext. 34 • mjohan@symphonypublishing.com MMR 163
Visit the Classifieds on the Web: www.MMRmagazine.com
Accessories
Help Wanted
For Sale Music Store Owner Retiring
High trafc area, very successful. We are a full line music store, 10,000 sq. ft. free standing building, Band instrument rental program 14 lesson rooms with over 400 students major lines guitars, drums and accessories, Established 21 years, includes tuning business, piano moving with truck and band and instrument repair dept. Can be subdivided: 4,000 sq. ft. and 6,000 sq. ft. Call 631 495-3223 New York
Breaking News
BRAND MANAGER
Find it in the Hot News section of MMR’s Web site,
Korg USA is looking for an experienced professional to manage Marshall Amplification plus a complete line of acoustic and electric guitars for an established brand. For complete details, visit korg.com/brandmgr
www.MMRmagazine.com 164 MMR
DANSR, inc., the U.S. importer of Vandoren reeds and mouthpieces, Denis Wick brass products and the master distributor of Hamilton Stands is in search for a National Sales Manager. The position is located in Chicago. For more information send a letter of inquiry and resume to: DANSR, inc. Att: Human Resources PO Box 571 • Champaign, IL 61824 Or email them to gregg@dansr.com FEBRUARY 2010
Visit the Classifieds on the Web: www.MMRmagazine.com
Merchandise HARD SHELL PLASTIC CASES Flute $9.00, Piccolo $6.00 Clarinet $10.00, Oboe $12.00
ELKHART CASES 1-800-582-0319
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FINANCING AVAILABLE www.mmrmagazine.com FEBRUARY 2010
MMR 165
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Merchandise
Repair Tools
ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM
PORCHBOARD BASS The UCL-S PorchBoard Bass offers analog, clean bass rhythm with the tap of a foot. Durable passive magnetic sensor system and 3-way frequency response switch eliminates low-end feedback and delay. Features both 1/4 inch and XLR outputs. No batteries, wall worts or external power supply required. Includes carry bag. $299.95. www.porchboard.com (608) 752-2229
CLASSIFIEDS on the MOVE! check
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Oboes & Bassoons
We create the finest hand-crafted Oboes & Bassoons. Also replacement 5K Bassoon Bocals.
Linton Woodwinds Corporation, Jack Linton 1013 Alma St. Elkhart, IN 46514 U.S.A. PH: 1-866-220-2909 Fax: 574-266-7658 E-Mail: info@lintonwoodwinds.com www.LintonWoodwinds.com
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Miscellaneous BAND INSTRUMENT REPAIR VIDEO Save $$$ on repair expense. Earn extra income. Journeyman repairman offers “How To” videos on the repair of brass and woodwind instruments. For information write to: B.I.R.V. Co. 880 Slater Rd. Bellingham, WA. 98226 (360) 384-6707
For 60 years we have provided musical instrument repair tools to technicians and musicians around the world. We have a wide selection of pads and other supplies in addition to our repair tools. Contact us today for a FREE CATALOG. FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 26 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com
Position Wanted Fretted Instrument Specialist 28 yr. music industry pro w/ Retail, Wholesale & Manufacturing knowledge with Asian, European & USA experience - Willing to relocate Contact: Stringologist@aol.com
For Classified Sales Call Maureen 800-964-5150 ext. 34 mjohan@symphonypublishing.com FEBRUARY 2010
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Repair Tools
Vintage Instruments
BOW REHAIRING Expert Bow Service
Order forms,Pricing and Shipping label at:
www.bowrehairing.com Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division
“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com
Reps Wanted INDEPENDENT SALES REPS
Sales Reps Wanted Most territories open A Great Job! Hunter Music Instrument Inc. paul@huntermusical.com
Sales Representatives Wanted!!
For Classified Sales Call Maureen 800-964-5150 ext. 34 mjohan@symphonypublishing.com
Michigan-based Brass, Woodwind and accessories line. Join a great new organization with an “artist-endorsed” product. Competitive Commissions with incentive. Contact: toya@dymusicusa.com 734-384-1705
SHIPPING YOUR PIANO
with Lone Wolf Trucking
is a “grand” idea!
1-800-982-9505
www.lonewolftrucking.com Alamogordo, New Mexico. 88310
ICC MC-256289
FEBRUARY 2010
Promote your show dates and reach every guitar dealer in the US
through the classified pages of MMR. Call Maureen 800-964-5150 ext 34
Wanted To Buy Wanted USED TUBAS ANY CONDITION-CASH PAID THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 WWW.TUBAEXCHANGE.COM
Services
An independent, long-distance Mover specializing in coast-to-coast residential Relocation.
Guitar Show Operators
WE, BUY, SELL, TRADE
CLASSIFIEDS on the MOVE!
and ship worldwide. Written APPRAISALS available. GRUHN GUITARS, 400 Broadway, Nashville, TN 37203
check
www.mmrmagazine.com for daily updates!
(615) 256-2033
fax (615) 255-2021
www.gruhn.com MMR 167
Adindex COMPANY NAME
E-MAIL/WEB ADDRESS
A & G Music Products Co. A.I.M. Gifts/Albert Elovitz Ac-Cetera Inc. Ace Karaoke/Acesonic USA Accordions Intl Al Cass Allparts Amati’s Fine Instruments America Longxing Inc. American DJ Supply Inc. American Music and Sound Anderson Silver Plating Antigua Winds, Inc. Aristides Instruments B.V. Ashdown Music Audix Corp. J.J. Babbitt Co. Inc. Bechstein America LLC Black Star Amplification Blue Book Publications Inc. bo-pep Inc. Brazen Guitars BreezSong LLC Breezy Ridge Instruments Ltd. Bridgecraft CAD Audio Calzone Case Co./Anvil Cases Cannonball Music Instruments Casio America, Inc CE Distribution LLC Cecilio Musical Instruments Chem-Pak Inc. Chesbro Music Co. Collings Guitars Creative Bags and Cases Ltd D’Addario & Co. The Dava Co. David Gage String Instrument Dean Markley Strings Direct Sound Headphones Dream Cymbals And Gongs Drum Workshop Inc. Dunlop Manufacturing Inc. E. & O. Mari Inc./La Bella Eastwood Guitars Eleca International EMD Music Inc. EMD Music Inc. Epilog Laser ESI Audiotechnik GmbH Ferree’s Tools Inc. Fishman Transducers, Inc. Fitness Audio Flea Bass French American Reed Mfg. Co. Fusion Products Company G7th Ltd. GCI Technologies George L’s Getm Getm Wear Godin Guitars Good for the Goose Products Gracie Stands Graph Tech Guitar Labs Grover H & F Technologies Inc. Hailun USA Hayden Guitar Amps Limited Hoshino (USA) Inc. Jack Rabbit Technologies Jet City Amplification Jody Jazz Jones Double Reed Products Keystone Electronics Kingstar Int’l Enterprises Ltd. KMC Music, Inc KMC Music, Inc Korg USA Inc.
www.agmusic.com www.aimgifts.com www.ac-cetera.com www.acekaraoke.com www.accordioninfo.com
168 MMR
www.allparts.com www.Amatis.us www.huntermusical.com www.americandj.com www.kurzweil.com www.antiguawinds.com www.aristidesinstruments.com www.ashdownmusic.com www.audixusa.com www.jjbabbitt.com www.bechstein-america.com www.blackstaramps.com www.bluebookinc.com www.brazenguitars.com www.JamHub.com www.jpstrings.com www.xmusicpro.com www.cadmics.com www.calzonecase.com www.cannonballmusic.com www.casiousa.com www.cedist.com www.ceciliomusic.com www.chem-pak.com www.chesbromusic.com www.collingsguitars.com www.madarozzo.com www.daddario.com www.davapick.com www.davidgage.com www.deanmarkley.com www.extremeheadphones.com www.dreamcymbals.com www.dwdrums.com www.jimdunlop.com www.labella.com www.eastwoodguitars.com www.eleca.com www.staggmusic.com www.staggmusic.com www.epiloglaser.com www.attitubeamps.com www.ferreestools.com www.fishman.com www.fitaud.com www.fleabass.com www.frenchamericanreeds.com www.fusion-bags.com www.g7th.com www.gci-technologies.com www.georgels.com www.getmgetm.com www.godinguitars.com www.chopsaver.com www.graphtech.com www.grotro.com www.audio2000s.com www.hailun-pianos.com www.haydenamps.com www.ibanez.com, www.tama.com www.jackrabbittech.com www.JodyJazz.com www.jonesdoublereed.com www.keyelco.com www.kingstarintl.com www.kamanmusic.com www.kamanmusic.com www.korg.com
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COMPANY NAME
E-MAIL/WEB ADDRESS
Korg USA Inc. Kyser Musical Products Inc. Lee Oskar Harmonicas Legere Levy’s Leathers Ltd. Littlite LM Products Lollar Guitars Major Music Supply Marshall Electronics, Inc. Martin Guitar Mayones Guitars Messe Frankfurt(HK) Ltd. Metropolitan Music Co. Miami Audio Music Corp. Musicorp LLC Messe Frankfurt Inc. Nady Systems Inc. NAMM National Educational Music Co. New Sensor Corp. NS Design Ohana Music OnBoard Research Corp. P & D Wholesale Peak Music Stands PianoDisc Pro-Mark Corp. References Laboratory SRL Remle Musical Products Inc. Retail Up Rockbox Electronics Rock House Roland Corp. U.S. Rotosound Inc. Rovner Products Sabian Saga Musical Instruments Samson Technologies Corp. Samson Technologies Corp. Schimmel Piano Co. SHS International Shubb Capos SKB Corp. Sonare´Winds String Swing Mfg. Inc. Sunlite Industrial Corp. Tanglewood Guitars Taylor Guitars The Learning Dock, LLC TKL Products Corp. ToneGear ToneRite Co. Tregan Guitars Two Old Hippes U.S. Band & Orchestra Supplies Vandoren Vandoren Vandoren Vic Firth, Inc. Vic Firth, Inc. VocoPro Voyage-air Guitar W.D. Music Products Inc. Walking Bird Forms & Tags Waves Weaseltrap Records Wexler Music Co. Wilkins Guitars Wood Violins (Mark Wood Music Product Wyman Piano Company Yamaha Corp. of America Young Chang Avedis Zildjian Co. Zon Guitars
www.korg.com www.kysermusical.com www.leeoskar.com www.legere.com www.levysleathers.com www.littlite.com www.LMProducts.com www.lollarguitars.com www.majormusicsupply.com www.mxlmics.com www.martinguitar.com www.rockbox.com www.messefrankfurt.com www.metromusic.com www.miamiaudiomusic.com www.musicorp.com www.messefrankfurt.com www.nady.com www.namm.com www.nemc.com www.newsensor.com www.NedSteinberger.com www.ohana-music.com www.tuners.com www.PDWholesale.net www.peakmusicstands.com www.pianodisc.com www.promark.com www.referencelababoratory.com www.beechler.com www.retailup.com www.rockbox.com www.rockhousemethod.com www.rolandUS.com www.rotosound.com www.rovnerproducts.com www.sabian.com www.sagamusic.com www.samsontech.com www.samsontech.com www.schimmel-piano.de www.shsint.net www.shubb.com www.skbcases.com www.sonarewinds.com www.stringswing.com www.sunlitedrum.com www.tanglewoodguitars.com www.taylorguitars.com www.teachmebassguitar.com www.tkl.com www.theStringCleaner.com www.ToneRite.com www.treganguitars.com www.twooldhippies.com www.usbandsupplies.com www.dansr.com www.dansr.com www.dansr.com www.VicFirth.com www.VicFirth.com www.vocopro.com www.VoyageAirGuitar.com www.wdmusic.com www.walkingbirdmusic.com www.waves.cim www.weaseltrap.com www.wexlermusic.com www.wilkinsguitars.com www.woodviolins.com www.wymanpiano.com www.yamaha.com www.youngchang.com www.zildjian.com www.zonguitars.com
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FEBRUARY 2010
®
HP-Series
A New Level in Piano Expression Experience a new level of digital piano performance with the HP-Series SuperNATURAL® Pianos from Roland®. The SuperNATURAL Piano sound engine delivers the rich, beautiful sound of an acoustic grand in unprecedented detail. State-of-the-art technology from our award-winning V-Piano®, combined with 88-key stereo multi-sampling, gives these Roland digital pianos a dynamic sound that will inspire piano players of all ages.
HP-307-PE
HP-305-RW
HP-302-SB
Also available in Satin Black and Rosewood nishes
Also available in Satin Black and Polished Ebony nishes
Also in Rosewood nish
Polished Ebony nish
Rosewood nish
To learn more about the HP-Series SuperNATURAL pianos, visit www.RolandUS.com/HPSeries. See us at NAMM Booth 7400
Satin Black nish