MMR Feb 2012

w w w. m m r m a g a z i n e . c o m

February 2012

Keith Mardak –

Don Johnson Service Award 2012 Upfront Q&A: Sterling & Brian Ball Buyer’s Guide to New Gear at NAMM – Part 2

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LPMUSIC.COM

Contents FEBRUARY 2012 VOL.171 NO. 2

28 Spotlight:

Keith Mardak – Don Johnson Service Award 2012

Well known throughout the industry as the head of Hal Leonard Corporation, Keith Mardak is also a passionate and generous philanthropist, devoting much of his time and energy to deserving organizations throughout the country and, specifically, in his beloved hometown of Milwaukee.

Cover photo: Ricco Media Group

14 Upfront Q&A: Sterling & Brian Ball

MMR speaks with the father-andson team behind Ernie Ball, Inc. about the first half-century for the iconic brand.

18 A Preview of Zildjian’s Newest Products

Associate editor Eliahu Sussman and publisher Sidney Davis recently visited Avedis Zildjian Co.’s headquarters in Norwell, Mass. for a “pre-NAMM” review of new products from the company.

24 Webwise: Advertising, Social Media Style

50 Hermes Music –

54 Buyer’s Guide to New Gear at NAMM – Part 2

Significant product introductions to check out in Anaheim this January.

92 NAMM University Professional Development Schedule

104 2012 NAMM Show

In every issue: 4 6 12 126 136 144

Editorial Upfront People Supplier Scene Classifieds Advertisers’ Index

Exhibitor Roster

118 Advanced Woodworking: Mark Wood Rocks the Violin

124 Class Act: Rodriguez and Sons Guitars Join Worldwide Humanitarian Efforts

Back in the Game

We chat with Hermes Music CEO and founder, Alberto Kreimerman, about the organization’s re-entry into the U.S. MI retail market.

www.mmrmagazine.com MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2012 by Symphony Publishing, LLC, all rights reserved. Printed in USA.

2 MMR

FEBRUARY 2012

No looking back.

See us at NAMM Booth 6848

Editorial Sidney Davis

Volume 171 Number 2 February 2012

Keith Mardak Leading By Example

PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com

Herman Steiger was my mentor in the field of music publishing. In a life prior to MMR our company published Music Retailer, a periodical for the record industry. Charts were, and continue to be, a major factor within the market and as such we carved a niche by publishing “best selling” personality and mixed folio print book sales from a cadre of reporting rack jobbers and record stores. Since our sources were appealing to a record buying public, the top vote getters were the likes of John Denver, Barry Manilow, The Beatles, and Led Zeppelin, and publishers Warner Bros, Cherry Lane Music, Chappell, and Big 3, among others. Herman Steiger was the general manager of Big 3’s print division, a consortium of the Feist, Robbins and Miller publishing companies, one of the major players in the field. His passion was publishing and on more than one occasion he would tell me, “Watch Keith Mardak and Hal Leonard Publishing. They are the future of the print music business.” In the present day, Hal Leonard Publishing has become more than an industry pace setter. Leading by example, the company has evolved into the quintessential good citizen, both on a local and national level. President Keith Mardak has shared his good fortune with the citizens of Milwaukee and the music community at large and we are both proud and privileged to recognize his achievements as the recipient of the Don Johnson Music Industry Service Award. MMR readers will recall Don for his longtime stewardship of this publication and his advocacy for music education and love for the industry it serves. Public service and volunteerism has become the hallmark for Hal Leonard led by its president. A recap of his efforts includes serving on the board of trustees for the Boys and Girls Clubs of Greater Milwaukee for the past 17 years with his namesake Daniels-Mardak 30,000 square foot building serving more than 35,000 underprivileged children annually. He further offers employees time to volunteer and teach various instruments via the Hal Leonard Young Musicians Program at the Boys and Girls Club. This year the company began sponsoring the national music therapy organization Guitar For Vets, donating method books for use at 25-plus chapters throughout the country, and announced its inaugural jazz scholarship to a student selected by JEN, the Jazz Education Network. This is in addition to scholarships for future music teachers at two universities and financial support to the ASCAP Foundation, which also awards scholarships to music students. (For the full extent of the Keith Mardak, Hal Leonard’s public service program see page 28). Keith Mardak’s journey started as a teenager teaching the accordion and has propelled him to chief executive of the nation’s largest print publishing house. And in every phase of his business and professional life he has set a place at the table for those less fortunate.

ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com

sdavis@ symphonypublishing.com

4 MMR

EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com ASSOCIATE EDITORS Eliahu Sussman esussman@symphonypublishing.com Matt Parish mparish@symphonypublishing.com CONTRIBUTING WRITERS Chaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman ADVERTISING MANAGER Iris Fox ifox@symphonypublishing.com SALES & MARKETING MANAGER Jason LaChapelle jlachapelle@symphonypublishing.com CLASSIFIED & DISPLAY AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Laurie Chesna lchesna@symphonypublishing.com Andrew P. Ross aross@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com SYMPHONY PUBLISHING, LLC Chairman Xen Zapis President Lee Zapis lzapis@symphonypublishing.com Chief Financial Officer Rich Bongorno rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com

FEBRUARY 2012

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Upfront Early Response to NAMM Musikmesse Russia and Prolight + Sound NAMM Russia NAMM and Messe Frankfurt recently announced that dozens of manufacturers and distributors of major music product brands have already confirmed their exhibit space and attendance at the two new international music product trade shows being held in Moscow, Russia from May 16-19 2012 called, ‘NAMM Musikmesse Russia and Prolight + Sound NAMM Russia.’ “Both shows see considerable interest in the industry at an early stage: Already set to exhibit in their individual booths are companies including Roland, Sennheiser, Hal Leonard, C.F. Martin, Taylor Guitars and Martin Pro Lighting. In addition, distributors will be representing companies such as Kawai, Ernie Ball, Vari-Lite, Clay Paky, Allen & Heath and many others at the

Moscow-based shows,” said Cordelia von Gymnich, vice president Messe Frankfurt. The volume of the Russian musical instruments and technologies market is estimated at 450 million U.S. dollars. In 2010, imports in some product segments increased by 36.3 percent compared to the previous year. According to NAMM’s director of International Affairs Betty Heywood, the Russian musical market is potentially the largest in Europe, and is characterized by a large population of around 145 million people, developed musical culture, and recent sustainable growth trends. For more information on how to sign up to exhibit at either of the trade shows, visit www.namm-musikmesse.ru or www.prolight-namm.ru.

KMC & Musicorp form KMCMusicorp KMC Music and Musicorp, sister companies under the FMIC umbrella, have announced their sales and catalog divisions have joined forces as “KMCMusicorp” with the singular focus of being the premier wholesale provider and trusted source of musical instruments and accessories.

The new KMCMusicorp has introduced its 1-Stop catalog, combining the best of both companies’ product offerings into one book. “The title speaks volumes about our breadth of product and the partner we strive to be,” said Jay Wanamaker, senior

vice president of KMCMusicorp. The fullcolor 952 page 1-Stop catalog offers a comprehensive range of products, including such brands as Barcus-Berry, C.F. Martin, Dunlop, Elixir Strings, Fender, Gibraltar, Groove Tubes, Hercules, Lee Oskar, LP, MBT Lighting, Remo, Sabian, Shure, Toca and Vic Firth. “Our goal is to partner with our dealers and make it easier to do business with us. We decided to streamline our company structure by combining the strengths of KMC Music, Musicorp and M&A Sales into one sales team using one central catalog. We can truly provide one stop shopping for all our brands as well as the customer service and credit support

Bob Moses Named AES Executive Director

Bob Moses, longtime AES member and officer, accomplished product designer, technologist, and pro audio industry advocate, has been named executive director of the Audio Engineering Society. Announced on Tuesday December 20, by AES president Jan Abildgaard Pedersen, Moses assumed his new role January 1, 2012. In accepting the position, Bob Moses said, “The AES has been the backbone of my career. It has provided me with a unique platform to evangelize my ideas and seek feedback from the industry. I’ve learned almost everything I know about audio, and met many of my closest colleagues, through AES activities. I can’t imagine achieving my career goals without AES there to support me.

that our customers expect,” said KMCMusicorp president Ed Miller. “KMCMusicorp has also expanded its sales force for increased one-on-one service to the music retailer. We continue to evolve and strive to meet the needs of today’s dynamic marketplace and, in addition to more face-to-face contact, dealers can enjoy KMCMusicorp’s 24/7 state of the art online environment, greater access to more brands, streamlined shipping and the professionalism of our employee family.”

SLM Distributing BG Franck Bichon St. Louis Music is now handling principal distribution of BG Franck Bichon products in the U.S. The Lyon, Francebased company is the world’s leading producer of woodwind accessories, and its list of products includes over 200 ligatures, mouthpieces, straps, swabs, stands, mouthpiece cushions, saxophone pouch6 MMR

es, pad dryer, care clothes, and other accessories. St. Louis Music has the full line of products in stock and ready to ship. All marketing and product training will be handled by Jessica Watts of BG, and she is available to assist all SLM dealers.

Also, BG has produced over 50 product demonstration videos which are available online at BGFranckBichon.com. For more information on BG Franck Bichon or to place an order, please email info@usbandsupplies.com or call at (800) 727-4512. FEBRUARY 2012

PHOTO COURTESY OF BRUCE KLAUBER

Gene Krupa

Alfred

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25801 MMR02.12

Upfront Yorkville Distributing Los Cabos in Canada Yorkville Sound is now the exclusive distributor of the Los Cabos drumstick line in Canada. Los Cabos Drumsticks, a wholly owned independent Canadian manufacturer located in New Brunswick, has a long history of fine woodworking experience, which preceded their expansion into the drumstick business in 2005. Using only Canadian Maple or

American Hickory in their manufacturing process, Los Cabos still hand inspects every dowel to ensure that the grain is ideal and free from defects. Los Cabos Drumsticks is the newest addition to Yorkville Sound’s growing distributed brands catalog, which includes Mapex drums & hardware and the introduction of their Granite Percussion line to Canada.

Pulse of the MI Nation Compared to last month, sales are now...

Up 36%

Down 41%

Level 23%

Taylor Guitars Named ‘Business of the Year’ In December, Sen. Joel Anderson, R-Calif., presented El Cajon-based Taylor Guitars with a “Business of the Year” award for Senate District 36. “Taylor Guitars is an example of the American dream come

true,” Anderson said of the 37-year-old company. “They are proof that you can do a great business in California, especially in easy county San Diego.” “It’s so fulfilling that I can go anywhere and see someone playing a Taylor guitar at the

Compiled from replies to MMR’s ongoing online survey of MI retailers. Visit www.mmrmagazine.com to participate...

airport or on the street with their hat out for change,” said Bob Taylor, the company’s president and co-founder.

Music Minus One: 61 Years and Running Strong Worldwide publishing company Music Minus One recently extended its existence beyond 61 years and is still adding to its considerable library of music and educational titles. Begun by CEO and president Irv Kratka when he was 24, the company now offers 7,000 titles from their own library and dozens of other publishers. Kratka, now 85, maintains daily productions of the Westchester, New York-based company’s activities

in both the USA and Europe, servicing music as diverse as Romantic, Classical, chamber, and jazz. Music Minus One pioneered the concept of “play-along” recordings for musicians at home to practice along with professional bands recorded as accompaniment – MMO’s record-

ing sessions often included first-chair musicians and famed jazz musicians like Stan Getz, Max Roach, and Hank Jones. His later Pocket Songs imprint ventured deep into karaoke (NAMM has unofficially dubbed Kratka “The Father of Karaoke”), offering at this point over 23,000 songs.

Outbreak of… Tuba Thefts in California(?) As reported by mynorthwest.com and elsewhere, there’s been a wave of tuba thefts at schools in Southern California this winter. Music teacher Ruben Gonzalez Jr. of South Gate High School told 97.3 KIRO FM’s Ross and Burbank Show that three tubas were stolen in the first theft incident at his school. Then the thieves hit for a second time taking two more. 8 MMR

“It’s not just here,” Gonzalez reported. “The next city over, Huntington Park High School, was robbed of all their tubas as well… A sousaphone, which is marching tuba, has an MSRP of about $7,770. Then the concert tuba which you would use for a symphonic setting goes for about $3,590.” Gonzalez further speculated that perhaps the outbreak of tuba thefts has been

driven by the increase in popularity of banda, a Spanish/Mexican type of music that makes heavy use of the tuba. MMR’s Sidney Davis offered this thought: “The price of brass is high. Stealing a tuba is easier than tearing out the plumbing…” While meant (at least partially) in jest, in these economically turbulent times, our publisher’s quip may not be so far off the mark… FEBRUARY 2012

Thoroughbreds

IronHorse Head shown with DHX212 Cabinet

DarkHorse Head shown with DHX12 Cabinet

IronHorse

DarkHorse

• 40-Watt All Tube Compact Head • Operates in Fixed Bias or Cathode Bias Mode • Simple Gain, Bass, Treble, Master Controls • Three Stage Clean/Pure/Solo Mode Switch • Hand Selected 12AU7 (x 1), 12AX7 (x2) and EL34 (x2) Tubes • Series Effects Loop • Selectable 4 & 8 ohm Outputs for Varying Cabinet Configurations • Accepts Optional Two Button foot switch • All Metal Chassis • Made in Canada

• 15-Watt All Tube Lunch-Box Head • Operates in full Power (6V6) Mode or Low Power 2-watt (12AU7) Mode • Simple Gain, Bass, Treble & Master Volume Control Set • Brit / USA / Pure Switch for the Tone Stack • Uses Hand Selected 12AX7 (x2), 6V6 (x2), and 12AU7 (x1) tubes • Versatile Speaker Outputs (allows Dark Horse Head to drive Varying Cabinet Configurations)

• All Metal Chassis • Made in Canada

QuarterHorse • 25-Watt Two-Channel Guitar Amp in a Compact Stompbox Format • On-Board Digital Effects (Tape Echo, Tremolo & Reverb) • Standard 1/4-Inch Speaker Output Jack Direct Connects to Cabinet • 1/8-Inch TRS Headphone Jack with Speaker Simulation (Doubles as Line Out) • Rugged Die Cast Enclosure • Made In Canada

WARNING! This is NOT a Stompbox - It’s a 25-Watt Microamp!

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Upfront Trade Regrets:

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John Francis Majeski Jr., longtime editor of The Music Trades and a prominent figure in the music industry died on December 17th after a two-year battle with Alzheimer’s Disease. He was 90 years old. John F. Majeski was born in New York City on May 17, 1921 and grew up immersed in the music industry. His father, John F. Majeski Sr. joined The Music Trades in 1911 at the age of 18 as an assistant bookkeeper and, after serving in several positions, acquired the publication in 1929. In 1939, Majeski Jr. enrolled at Fordham University where he majored in philosophy and distinguished himself as a member of the debating team. John Majeski Jr. enlisted in the Army in 1942 and entered combat in August 1944 when he landed in Normandy, France attached to the intelligence unit of the 95th infantry Division. In December 1945 during the Battle of Metz he won the Bronze Star for valor and also received a Purple Heart. He joined The Music Trades in 1946 and in 1951 assumed the position of editor, which he retained until 1982 when he passed the family business to his sons, Brian and Paul. He is survived by his wife of 62 years, Vivian; a daughter Jane Ann Majeski; and sons Brian and Paul, editor and publisher respectively of The Music Trades; and five grandchildren. John Majeski Jr. will be buried with full military honors in Arlington Memorial Cemetery. Vivian Majeski resides at 3212 The Plaza, Tenafly, New Jersey 07670

www.marceric.com

FEBRUARY 2012

See us at NAMM Booth 1126

People Vic Firth Company has promoted Jim Doyle to the position of vice president of Finance and Administration. In his new role, Doyle is responsible for the direction and oversight of Vic Firth Doyle operations in Boston. This includes all financial functions, human resource administration, as well as IT development and implementation. Previously, Doyle served Vic Firth Co. as controller (2005 – 2010) and accounting manager (2000 – 2005). Prior to his tenure at Vic Firth, Doyle was an internal auditor at Partners HealthCare Systems. Fishman has appointed Andy Lewis to the newly created role of senior manager – New Business and Product Development – where he will be responsible for the development of an innovative product line that marks a total departure for Fishman. Joining the company in July, Lewis has spent over 25 years in professional and

consumer audio with prominent engineering and marketing positions for brands such as Russound, Bowers & Wilkins, EAW, Apogee Acoustics, Acoustic Research Lewis and Record Plant Studios. Also joining the Fishman team is senior mechanical design engineer Tom Hagerty. Hagerty’s work for leading design and engineering consulting firms in the Boston area includes projects Hagerty for Boston Acoustics, Instrumentation Labs, Motorola, OXO, Procter & Gamble, Sauder, and The First Years. Appointed as test development engineer at Fishman, Joe Kozdra brings 35 years of experience in electronics measurement and test including nineteen years of hands- Kozdra on work as a test maintenance technician

and sixteen years as a manufacturing test engineer in optical telecommunications and consumer audio. Nick Servidio has also joined the company as a junior audio engineer responsible for assisting in the technical development and evaluation of Fishman’s Servidio new product line. The Cavanaugh Company has appointed Jan Sumner as director of Sales. Sumner will oversee sales of all three Cavanaugh divisions which include; Super-Sensitive Musical String Co., Black Dia- Sumner mond Strings and Bari Woodwind Supplies. Sumner’s primary responsibility will be establishing stronger relationships with distributors and retailers and making sure the benefits of all three Cavanaugh brands are fully understood and adopted by retailers.

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Upfront

Q&A

Sterling & Brian Ball

Going Gold – Ernie Ball at 50 “You can’t nurture a good relationship if you don’t make good product.” – Brian Ball

It’s been a long ride for the folks at Ernie Ball, Inc. What started out as a one-man operation selling custom-made strings out of a humble electric guitar store has grown into a global brand and MI staple with one 60,000 sq-foot facility in Coachella, California (Ernie Ball) and another 45,000 sq-foot base in San Luis Obispo (Music Man), employing a total of roughly 500. Ernie Ball has been embraced by iconic musicians throughout the past half-century and the company has earned a reputation for fostering close relationships with established artists, while also nurturing and encouraging the development of younger players. An organization noted for nonstop innovation which improves product and the experience for their end-users, EB is also one of the most respected entirely family-run businesses in the music industry. MMR recently spoke with Brian Ball and his father, Sterling, about the company’s first 50 years and their outlook for the future.

Sterling

Brian 14 MMR

MMR: The background and evolution of Ernie Ball, the company, is pretty widely known to many in the business, but can you briefly describe – in your own words – how the family business got started? Brian Ball: My grandfather had a deep passion for guitar. Early on he was taught Hawaiian steel guitar by his dad, and later played pedal steel professionally with the Tommy Duncan Band (formerly of the Bob Wills and the Texas Playboys). During his tour in the Korean War he also played with the Air Force band, and really gained prominence around the Southern California music scene when he played live on KTLA’s “Western Varieties” show. MMR: Was it about this time that Ernie connected with Leo Fender? BB: Earlier, actually. His friendship with Leo Fender stemmed from an endorsement relationship. Ernie had heard about what Leo was doing with guitars, the two met up and hit it off. Sterling Ball: My father became a beta-tester for Fender and then an endorsee. Later he sold Fender Guitars at his retail location in Tarzana [Los Angeles]. And, FEBRUARY 2012

of course, it was through Leo that we got involved with — and ultimately purchased, in 1984 — Music Man Instruments. BB: As rock and roll music came into prominence in the early ‘60s, the electric guitar had become the preeminent lead voice in popular music. Ernie noticed that students in his lesson studio were having difficulties bending strings and playing the lead lines effectively. He saw that there was a market for strings designed specifically for these players. SB: The funny thing is: Leo didn’t think rock n roll strings were a good idea – that’s the only reason we’re in the business! BB: Ernie asked Fender and Gibson to come out with lighter gauge strings, only to be told he was nuts. So he decided to do it himself by private-labeling banjo frailing strings into newly branded Ernie Ball string packs titled “Slinky Custom Gauge Rock and Roll.” He was an ace at setting instruments up, and started to string up touring musicians’ guitars with his new strings. Word started to spread amongst the British Rock and Roll scene where you had early adopters including Eric Clapton, Keith Richards, Pete Townshend, Jimmy Page, and more.

MMR: Relationships with artists continues to be a key component of Ernie Ball’s business model. Can you talk about endorsement arrangements and what that means to your overall approach? BB: Our products are used from everyone from Clapton to Slash, to Angus Young and The Eagles. SB: Ernie Ball products were there for the creation of so much of rock history to the point where I’d say, as far as the guitar goes, there’s probably no product in the history of the business that’s been on more hit records — Everything from “Good Vibrations” to Hendrix to “Stairway to Heaven” to John Mayer today. BB: We treat artists like family. That may sound cliché, but we really nurture a partnership and we’re supporting them in far more meaningful ways then simply sounding out boxes of strings to the studio. Our motto, if we have one, is that we make tools for artists and musicians – and we try to make really good ones. You can’t nurture a good relationship if you don’t make good product.

“It’s been a great life, a great career, and I still get up early in the morning ecstatic to do it.” – Sterling Ball

MMR: Looking back on the past 50 years, what do you consider some watershed moments in Ernie Ball’s history? SB: The emergence of Guitar Player magazine and the British Invasion. Guitar Player was huge, because there was suddenly a venue to promote guitar, and the influx of all these electric guitar-based rock bands obviously was big for the instrument and for us. More recently, our involvement with the Warped Tour and Battle of the Bands have been huge in helping us connect with younger players. The key is: it’s been a process that’s 24 hours a day for all of us, so it’s really hard to think about things in those terms. But I’ll tell you, when I look at 50 years with the tremendous sense of pride and accomplishment that I have and being able to think about my dad and the things he taught me... My dad was so passionate about making this product and this company work. To have made it 50 years and FEBRUARY 2012

MMR 15

Upfront Q&A still be extremely relevant is very satisfying for me.

MMR: What new products and developments are on the horizon for Ernie Ball/Music Man? BB: The new Game Changer – featured in the EB/Music Man Game Changer Reflex Guitar – is a unique pickup switching system that truly unlocks the capabilities of your pickups. Rather than getting just a preset of three or five tonal options, what we’ve done is given guitar players basically a virtual tone port. You can combine any order of pickup coils in or out of phase, in series, parallel … it’s incredible. Ernie Ball Cobalt Strings is another new product. We’ve been on a nineyear pursuit for something that’s truly beneficial and groundbreaking for players. Lately, the focus in guitar string development has been strictly related to

16 MMR

“durability” and I feel that’s gotten saturated and diluted. There are so many different signals and factors involved in what produces tone: pickups, cables, effects, tone woods, and so on. You can mitigate how impactful the string can be. Cobalt gives you the most magnetically active element available. The relationship between signal pull is stronger than any other alloy. It’s giving guitar and bass players more output, more response, more clarity. We have other new products being released all the time, but those are the two biggest for the time being.

MMR: What’s your outlook for the next 50 years? BB: I think our future is really bright. We’ve got a lot of ideas and the ability to execute those ideas. I’ve got a lot of pride and passion for our family’s business. I’m excited and invigorated to work with

my father and hopefully make my grandfather proud. Both my brother Scotty and I are looking to develop more products and keep Ernie Ball globally competitive. SB: Early on, one of the things I realized was the necessity of reinventing yourself for the next generation. If all we did was to rely totally on our 50-year legacy, we wouldn’t be where we are today. We’re really balanced between staying new and fresh while celebrating our track record and history. We live, eat, breathe, and sleep the customer, the product, and the process. We still love the guitar, so we’re going to keep doing what we do, which is: following our instinct and making product. On a positive parting note: it’s been a great life, a great career, and I still get up early in the morning ecstatic to do it. I got a chance to work with my dad, I get a chance to work with my kids... I can’t imagine a better life.

FEBRUARY 2012

Introduce your customers to Légère reeds and you’ll be the one receiving thanks! We invite you to join one of the fastest growing reed companies in the world. Call one of the listed distributors below or

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St. Louis Music 1-800-727-4512

Conn-Selmer Inc. 1-800-348-7426

Harris Teller Inc. 1-800-252-4004

American Way Marketing 1-800-331-0664

Percussion

A Preview of Zildjian’s Newest Products At Avedis Zildjian headquarters in Norwell, Massa-

gave a brief demonstration of new updates to the

chusetts, MMR was recently treat-

Gen16 AE Cymbal System, and

ed to a sneak preview of products

Paul Francis, the company’s direc-

and updates that will be on display

tor of Research & Development,

at the 2012 Winter NAMM Show.

then went through the new rides,

John Broderick, VP of New Business/Products, Gen16 The Gen16 AE (Acoustic Electric) Cymbal System includes a radically new “pickup” that utilizes a patent-pending, dual-head mini microphone design and a Digital Cymbal Processor (DCP) that captures the system’s unique acoustic cymbals. The heart of the AE Cymbal

The Gen16 Digital Cymbal Processor. 18 MMR

crashes, and hi-hats that are about to be unveiled.

System, the DCP instantly changes the tone of the AE cymbals to fit any mood, vibe, or song. Armed with a wide variety of tone shapes, users can explore a myriad of new musical possibilities with this new and innovative instrument, which has recently benefitted from a Firmware Update. The first improvement in this update is a new System Manager that allows users to customize and save personal, internal settings. Also, a new Audio Manager allows modification of audio levels, microphone gates, and microphone sensitivity of each individual AE Cymbal plugged into the DCP. The DCP can connect to and communicate via MIDI capable E-Drum

controllers allowing the user to save kits to memory from both the DCP and the current controller. Users can control the DCP from their drum controller or control their drum controller from the DCP, integrating the Gen16 AE Cymbal System even more with their current setup. Also included in the Firmware Update are ten new Tone Shapes in the current DCP arsenal that provide more creative nuances with each AE Cymbal. Throughout 2012, additional Tone Shapes are planned for release each quarter in an effort to continually grow the Tone Shape library. On the purely digital side of things, the Gen16 Digital Vault series features high-quality, high-resolution acoustic samples of Zildjian’s most exclusive master “reference” cymbals, along with hard-to-find, limited-edition cymbals never made available to the public. As Internet bandwidth expands, it has beFEBRUARY 2012

John Roderick at the helm of a full Gen16 set-up.

come easier and faster to download large files. Gen16 has again teamed up with FXpansion (www.FXpansion.com) to offer its Digital Vault as a download. Following the launch of the Gen16 line of products, Zildjian has introduced a new Buy Now Program. The full line of AE Cymbal Systems, AE Drum Rack, Digital Vault, and accessories are available to consumers through the new www. Gen-16.com portal. Visitors to www. Gen-16.com will start their shopping experience on the Gen-16.com site and be given the option to complete their purchase transaction through various industry-leading e-commerce retailers globally. Consumers can view an array of product information on Gen-16.com including product details and descriptions, usage videos, Quick Start Guides in 14 languages, artist performance and testimonials, and even a “crash test” video of the AE Rack and mounting hardware. This readily available information brings the potential customer one click away from completing their purchase on a Buy Now partner’s online store. Consumers have the option of choosing an e-commerce fulfiller in their region to facilitate the sale. Global fulfillers have already signed up for the program, and the list of countries and fulfillers continues to expand. FEBRUARY 2012

The Gen16 Buy Now program levels the playing field for retailers with active e-commerce businesses because the customer chooses who they wish to buy from. For a retailer to participate, they have to have an active e-commerce business, stock Gen16 products, maintain individual product links, and fulfill orders within 24 hours of purchase. For more information on this, interested parties should write to: zcustomercare@zildjian.com. To see the Gen16 product line of acoustic electric and digital products in action, stop by NAMM Booth #3050, where multi-platinum, Grammy award-winning recording artist Russ Miller will be doing a performance each day at 1:00 pm. New Cymbals With an eye towards filling in the cracks for existing product lines, particularly among the K, K Custom, and K Constantinoples, the new cymbals being offered in 2012 cover a wide array of sizes and sounds, as well as a special Anniversary Ride in celebration of 20th year of production of the company’s A Custom cymbals. In the K Custom line, Zildjian is introducing two unique K Custom Dark Complex Rides

and a K Custom Hybrid Smash Trash. Unlathed but extensively hammered throughout the body and bell, the K Custom Dark Complex Ride features a satin finish that adds to its unique appearance. These rides are dark and complex, with good stick definition and just enough spread. The Dark Complex rides are available in 21” and 22” sizes, at a medium thin weight. The 19” K Custom Hybrid Trash Smash was designed in conjunction with Akira Jimbo, and is ideal for both crashing and riding, either on the outer edge or main body. With its inverted bell, extensive hammering and thin weight, this cymbal lives up to its name, delivering plenty of trash when it’s smashed. The Trash Smash features an abundance of overtones for a completely new sound. The K Custom Hybrid Trash Smash is thin in weight. Zildjian’s K Zildjian 22” Constantinople Rennaisance Ride.

MMR 19

NEW FOR 2012

Paul Francis displays Zildjian’s new 21” A Custom 20th Anniversary Ride.

BOOTH 5976 www.sitstrings.com 20 MMR

Two new ride cymbals are being added to the line of K Constantinoples: the 22” Renaissance Ride and 20” Bounce Ride. Developed in conjunction with jazz drummer Adam Nussbaum, the 22” K Constantinople Renaissance Ride is a versatile instrument that works well in small to medium-size musical settings. This cymbal features smoother lathing on both sides and a bell that is unlathed underneath, adding stick definition to the instrument. Three rows of over hammering and four large hammer clusters give it a dark spread with overtones and a bit of “trash.” The K Constantinople Renaissance Ride is medium-thin in weight. The 20” K Constantinople Bounce Ride is a smaller version of the popular 22” model launched two years ago. Like the 22” model, which was developed in conjunction with Kenny Washington, the 20” Bounce Ride features traditional K Constantinople hammering and eight unique cluster hammer marks on top that add just enough “dirt” to the sound. The new 20” model has more pronounced lathing and tonal grooves to produce plenty of dark wash and sustain. The K Constantinople Bound Ride is medium-thin in weight. The popular A Zildjian Pocket HiHats will now be offered as a stand-alone product. Originally introduced as part of its successful Inspiration Pack for Gospel and Praise and Worship, these 13” A Zildjian HiHats feature a thin top and heavy bottom that provide plenty of chick that’s explosive, bright, and quick to decay.

Marking the 20th Anniversary of its A Custom cymbal line, Zildjain is launching a new 21” Anniversary Ride, which will be available in 2012 only. The new 21” size is versatile and well suited for all types of musical settings. Retaining all of the A Custom cymbal line attributes, the 21” Anniversary Ride features symmetrical hammering, brilliant finish, and me-

A Zildjian Pocket HiHats.

dium weight for a balanced sound that is neither too high nor too low. Known for its crisp, sweet sound, this cymbal’s loud, penetrating bell is also ideal for Latin patterns. To commemorate the 20th Anniversary of the A Custom line, a cream white logo and special trademark have been added to the cymbal. Special trade and consumer events commemorating the Anniversary are expected to be announced throughout the year. FEBRUARY 2012

See us at NAMM Booth 6976

News Note from Joe Innovation, NAMM U and a Few Words about the Show â&#x20AC;&#x153;Marketing and innovation are the only two factors that generate business, everything else is an expense.â&#x20AC;? -- Peter Drucker Many NAMM Members are reading this at the show in Anaheim, or just upon returning home. Iâ&#x20AC;&#x2122;d like to thank you for being with us and hope your investment pays off in the year ahead. Support of the NAMM Show fuels your associationâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Circle of BeneďŹ tsâ&#x20AC;? business model and creates year-round efforts to promote music-making and music education, represent your interests with policymakers and provide world-class education through NAMM University. Our industry has always thrived on innovation, and it seems to me that based on what weâ&#x20AC;&#x2122;ve seen here in Anaheim, this year could be one of the most important in memory for new products and new ways of doing business. We began this yearâ&#x20AC;&#x2122;s NAMM Show on Thursday morning with a Breakfast of Champions session focusing directly on the theme of innovation and featuring NAMM Member companies that are reinventing the products we useâ&#x20AC;&#x201D;and how theyâ&#x20AC;&#x2122;re bought and sold. Our goal was to inspire and challenge everyone to apply the theme of innovation to their own business so they can ďŹ nd success in todayâ&#x20AC;&#x2122;s rapidly changing economy. To me, innovation refers to anything (technology or otherwise) that brings greater

$'9(5725,$/ Â&#x2021; )(BRUARY 2012

visit us online at www.namm.org advantage, access, impact, interest, connection, trust and buying motivation to the customer. Innovation can apply to manufacturing, retail, distribution, marketing, and even how music is taught. Iâ&#x20AC;&#x2122;d especially like to say a few words of thanks to those who sacriďŹ ced and traveled long distances to attend. We understand how hard it can be to make this happen, especially considering the challenges of the past few years. In fact, a good friend wrote to me just before the holidays saying he may not make it to Anaheim this year. He owns a small community music store and, in many ways, is the quintessential NAMM Member Retailer. I told him I understood and indeed had been in his shoes before, starting with my ďŹ rst NAMM Show 30 years ago! Interestingly, the economy in January 1983 looked a lot like today. We had just been through a bruising recession; the government seemed incapable of solving anything; and technological innovation was changing the industry dramatically. But the owners of Andy Pennâ&#x20AC;&#x2122;s Drum and Guitar City decided to send their two young staffers to the NAMM Show! In spite of the tight cash ďŹ&#x201A;owâ&#x20AC;&#x201D;I was the bookkeeper and painfully aware of how challenging the year had beenâ&#x20AC;&#x201D;Scott Cameron (who is still in the industry with DW Drums) and I ďŹ&#x201A;ew from Sacramento to Anaheim where we were able to meet with our vendors, gain some new product and marketing ideas, and come back completely motivated for the year ahead. Iâ&#x20AC;&#x2122;m sure our customers noticed the difference, and the experience and lessons from the show helped us create a successful recovery as the economy picked up that year. As it is for so many NAMM Members, that ďŹ rst show also started a life-long commitment to this industry that continues to this day. Innovation starts with a spark, and there is no better place to ďŹ nd that spark than at your industryâ&#x20AC;&#x2122;s trade gatherings. I hope my friend decides to comeâ&#x20AC;&#x201D;itâ&#x20AC;&#x2122;s surely an investment he wonâ&#x20AC;&#x2122;t regret!

*OE ,AMOND s .!-- 0RESIDENT #%/

NAMM News

February 2012

the up-to-date on r MM. To keep al e-newslette blished by NA git pu Di is ck ws ba AY Ne r PL NAMM , sign up for ou ws ne try us . g ind tal@namm.org latest breakin at playbackdigi

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Webwise Kevin M. Mitchell

‘Like’ Facebook?

But Do You Really Know How to Use It? Advertising, Social Media Style

“Even within the online marketing industry, Facebook advertising is a brave new world.”

Michael Mothner 24 MMR

“The vast majority of companies, small and large, have not figured Facebook out yet,” states Michael Mothner. “They don’t really understand what they should be measuring, what the return is, or even what their own expectations are. Is it true advertising? Branding? Can you expect a direct response? What does ‘like’ even mean?” Indeed. Only in the digital age do we have to figure out what “like” means. Mothner is ahead of the curve on all of this. He’s CEO of Wpromote, Inc., an integrated search firm, and his 60-plus person operation in L.A. is helping clients that include Toyota and Scion, and even the FDA. But Wpromote also has a small business group that works with small independent operations. “Even within the online marketing industry, Facebook advertising is a brave new world.” Facebook vs. Google Often those using Facebook effectively for advertising are generally doing something else, like advertising on

Google. Mothner says it’s important to understand the differences. “The Google advertising service is wildly successful, because people are looking to buy that Fender guitar or are at least at the point where they want information on it. If I’m selling those guitars or DJ gear or other music products, I can reach that person. That’s really powerful.” Mothner says the first important step is to embrace the differences Facebook and Google have. “The same user generally uses both, but he or she has a different intent depending on which one they are on. With Google, people have a specific intent. They are searching for something, and once they find it, they get off the Google page. With Facebook, you don’t have an FEBRUARY 2012

A Sure Cure for Island Fever

Nicole Fox Miss Hawaii 2008

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U-320

intent other than looking at your friends comments and pictures.” So with placing ads on Facebook, you can reach a certain geographic area, age group, and interest (music, guitar, etc.), but the click-through on that is much smaller – and harder to get. “On the flipside, Google does not do a good job of raising intent,” he says. Google is great if someone in a 21201 zip code is looking for a specific type of Ibanez guitar, but not so great to try to plant the seed that the 14-year-old heavy metal fan should sign up for summer rock camp. He offers an example of working with a company that offers the service of taking old analog media (old photos, VHS home movie videos, etc.) and digitizing them. At first on Google, the advertising

was successful because it was snagging people looking to do just that. But what about that audience that doesn’t yet know they would like that service? For that they turned to Facebook with more success. “The potential customer is always bigger than the actual, so the logical argument is to use both in tandem. Raise awareness on Facebook, and then be there when they search for the specific on Google.” But on Facebook, the mindset is different and thus more challenging for advertisers. “The second difference between the two is that people go to Google to leave it,” he explains. “Half of a Google page is devoted to ads, and I’m trained to quickly move off Google and onto another site.” You search for a Peavey practice amp, you see that Jed’s Guitar Shed 20 minutes away has it, and you leave the Google page for Jed’s site. “When I’m on Facebook, I’m not there to click on an ad and go somewhere else. That’s not my inclination, so there are far fewer click-throughs. That’s the hurdle – to get people to leave it.” So the approach to a Facebook ad must be radically different than one on Google (or anything else for that matter). “A 50 percent off a Fender whatever ad would do well on Google, but perform terribly 26 MMR

on Facebook.” He laughs self-consciously before pitching what a guitar ad on Facebook might look like: “Your music sucks!” Then the click-through is a guitar that will make it better. (He later explains that he used this approach to an upscale boutique men’s clothier and his “Your pants suck!” did very well creating sales.) “It’s all about trying to get the attention of that eyeball. I still want to tell my story, but the concept needs to be creative, and the messaging must be non-traditional, because they aren’t inclined to leave that Facebook site and go to yours.” What Does ‘Like’ Even Mean? “We get asked that question a lot,” Mothner says. “Certainly in general the

that. You want to engage, be interesting, build brand, sure; but you want to insert transactional commercial messages too.” The key is a successful mix. You don’t want every post to be a coupon, a deal, a call to action; nor do you want it to be all mindless fluff either. Mothner has come up with a lose metric that would roughly fall into this pattern for a typical M.I. store: out of every 10 posts, three might be general topical pictures or comments of events going on in your community, not necessarily music related. Another three might some humor, or perhaps a great song you found on YouTube you just want to share. The rest would be deals, coupons, and look-at-this-greatdrum-kit-I-just-got-in type posts. “Mistakes are made when a company or retailer is too focused on business. You’re selling something, sure, but you’re also a member of the community.” Keep it fresh, interesting, and with the right mix, you can keep to the basic agenda of

vs. more people you can get to ‘like’ your site, the better. But keep in mind it’s ultimately less about the numbers and more about how engaged they are.” He points out that Coca-Cola has 36 million “fans” but engagement is low. “The message isn’t getting through. If my store has 500 fans, and yours has 5,000, and we both post a picture and get 10 comments each, I would argue my fans are more engaged, and you have a lower quality of fans.” Facebook realizes that advertisers want to measure results, and have just introduced a new metric called “people talking about.” “This is to show you that people are ‘talking’ about a post or ad of yours through comments, sharing, status update, etc. They are ‘talking’ about your brand. Now they are experimenting with that idea, but it’s a moving target. What we want is to know how many posts or ads actually get people to buy product.” Some companies don’t even try for that sale and just use it as a branding tool. “People don’t buy Coca-Cola online, so that’s just a big billboard. But most companies and business people want to work beyond

driving people into your store. Along those lines, overt political messages or off-color humor is usually not a great idea, especially for a retail business. Before you post that rant on this politician, or bemoan how a certain group of people are of questionable intelligence, consider Mothner’s simple rule: would you post that same message outside your store? Is this a conversation you would start up with a stranger who wandered through your doors? “My general thinking is anything you put on Facebook is something you’re comfortable with everyone seeing,” he says. “If it’s divisive, maybe you think that’s good. I have to ask that even if 70 percent of your ‘friends’ agree with you, is it really going to sell more product? I’m sometimes put off by posts that I’m even in general agreement of or share a similar ideology, so to me, I don’t think it’s a good idea.” But the mix is key: “You create a blend of interesting things, you prove your value, and then it’s, ‘okay, there’s a sale at the store on Friday and I’m going.’” FEBRUARY 2012

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Spotlight

Keith Mardak –

Don Johnson Service Award 2012

Keith Mardak with Bishop Sedgwick Daniels at the 2004 opening of their namesake Daniels-Mardak Boys & Girls Club. Note Michael Jordan and Jesse Jackson in attendance.

Keith receiving his honorary doctorate degree from VanderCook College of Music president Charlie Menghini in Chicago in 2005.

Mr. Fred Rogers visits the Hal Leonard neighborhood. L-R Dan Bauer, Mr. Rogers, Keith Mardak, and Melinda Wyant.

The Steward of Hal Leonard is also a Caretaker of his Hometown... Larry Morton was “the new guy” at the company when he landed in L.A. on his first business trip with the boss in 1990. As the pair made their way onto the rental car parking lot on a Sunday evening, he was made aware that Keith Mardak, chairman of Hal Leonard Publishing, was moving quickly and was hustling him to do the same. After the mad dash to the rental car agency, they drove to the exit gate just as another car pulled in front of them to check out before them. 28 MMR

FEBRUARY 2012

“He’s a hometown guy, and he loves this city… He gives back.” – Larry Morton, Hal Leonard Keith at the Daniels-Mardak Boys & Girls Club. FEBRUARY 2012

MMR 29

Keith flanked (L-R) by Boys & Girls Club staffers Sam Williams a former Milwaukee Buck and LaNelle Ramey.

Mardak slapped the wheel of the car. Morton asked what was wrong. “I was trying to beat that guy” Mardak said. Recalling this 20 years later, Morton laughs. “I thought, ‘Man, this guys is competitive!’ If he’ll work to race the only other guy on the rental car lot – a guy he doesn’t even know – what will he do for business?!?”

Turns out, the answer is: quite a lot. Mardak’s tenacity and energy made Hal Leonard the biggest music publisher in the world and his good work in this industry would be worthy enough for consideration for the Don Johnson Service Award. But many don’t know of Keith’s expansive philanthropic activities. Not content to be merely a check-writer, he brings the same smarts, intensity, and drive to every board

Don Mardak, Art Jensen, Pat Multra and Keith in the early years of Hal Leonard. 30 MMR

meeting of every charitable endeavor he’s involved with, just as he does sitting in the head chair of Hal Leonard. First and foremost is his stewardship and support of the Boys & Girls Clubs of Greater Milwaukee. The organization serves more than 35,000 economically disadvantaged children annually, and Mardak’s good work has led to two B&GC buildings beign named after him, including the Daniels-Mardak Boys & Girl Club, named after Keith and Bishop Daniels. The doors to the 30,000-square foot Mardak Center for Administration and Training, which houses the clubs’ administration and training staff opened in fall of 2001. When the building opened, Michael Jordon and Rev. Jesse Jackson were among the luminaries present. “He does a lot to help kids gain experience and exposure and realize their dreams,” notes Jim Clark of the Milwaukee Boys & Girls Club. “He provides hope and inspiration to more kids than we can even know. He’s a creative guy, and puts together partnerships and makes available opportunities to these kids that they wouldn’t otherwise have.” But that’s not the only organization Mardak’s worked with. FEBRUARY 2012

“He believes in the transformative power of music,” says Maryellen Gleason, president of the Milwaukee Symphony Orchestra, another group that Mardak supports. “And I appreciate that he seems to be able to combine artistic integrity with an entrepreneurial spirit. He makes goals happen and doesn’t mess around!” “Keith Mardak’s commitment to the children of Milwaukee is unmistakable,” says Tim Greinert, president of Milwaukee’s Junior Achievement. “His personal

this city,” Morton says. “He grew up on the Southside in a Polish/EasternEuropean neighborhood and has stayed in touch with his modest roots. He gives back.” “It Really Moved Me” In 1988 Mardak met an associate of the Boys & Girls Club who convinced him to come down for a tour. “It really moved me,” Keith says. He started writing checks for the Milwaukee Boys and Girls Club and, correctly sensing he had

“ He is an awesome individual with a passion for motivating.” – Jim Clark, Boys & Girls Club of Greater Milwaukee support has allowed Junior Achievement to provide personal financial literacy skills to hundreds of Milwaukee students through a collaborative summer camp partnership with the Boys and Girls Clubs.” “He’s a hometown guy, and he loves

more to give than just money, in 1994 the organization invited Mardak to sit on the board. A high-profile organization, other board members included the chief of police, Milwaukee’s leading businessmen and women, and even NBA baseball commission Bud Selig.

Not surprisingly, Keith didn’t hesitate to take advantage of the large publishing company behind him. “We provided guitar books free of charge, sending 15,000 books a year to the organization, and at one point had Bonnie Raitt involved in the program,” he says. “Then we expanded beyond guitar to bass, drums, keyboards, and singing, and met with the volunteer teachers to shape the program.” Hundreds of kids a day were making music after school because of Keith and Hal Leonard. “We got to the point where we had to hire a full time person to run it.” He supports the Milwaukee Youth Art Center (MYAC), a first-of-its-kind arts education facility that provides children the opportunity to express themselves through the arts. Another organization he champions is First Stage, which is celebrating its 25th anniversary this year and has grown to become one of the nation’s most acclaimed children’s theaters and the second largest theater company in Milwaukee. So inspired by his own volunteerism, Mardak does more than just encourage his employees to give of themselves:

Keith (second from left) at a dinner meeting with (L-R) Bonnie Bourne, Adele Sandler, Donald Kahn, Neil Budhiun, and Norman Warembud, all who have predeceased him. 32 MMR

FEBRUARY 2012

Keith at the Daniels-Mardak Club.

members of his staff get time off to teach instruments through the Boys and Girls Clubâ&#x20AC;&#x2122;s Hal Leonard Young Musicians Program. With the support of NAMM and the Boys & Girls Clubs of1 America, 20111204_MMR_NAMM_Ad_OL.pdf 12/5/11

this program has been emulated nationwide. Also new this year, Hal Leonard began sponsoring the national music therapy organization Guitars for Vets, donating the 4:58 PM

Hal Leonard Guitar Method for use as the official instruction book at the 25-plus chapters across the country, and providing gift certificates for participating veterans to the companyâ&#x20AC;&#x2122;s GuitarInstructor.com website.

Though he himself lasted only a semester in college, higher education is important to Mardak, as well. Hal Leonard awarded its inaugural Jazz Scholarship to a deserving student selected by the national the Jazz Education Network ( JEN). The company awards annual scholarships for worthy future music teachers at both Winona State University in Winona, Minn. and VanderCook College of Music in Chicago. Finally, Hal Leonard provides financial support to the ASCAP Foundation, which also awards scholarships to music students.

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The company contributes substantially to the Milwaukee Ballet, the United Performing Arts Fund, and to the Wisconsin Foundation for School Music, the Civic Music Association of Milwaukee, Early Music Now, Music for All, Piano Arts, and Present Music. Currently the company is sponsor for the Milwaukee Symphony Orchestra Pops series. Mardak is intrinsically linked to Milwaukee. When it’s brought up that he’s had several opportunities during his career to move to other places, he scoffs:

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“How could you leave the [Green Bay] Packers? And we have the [Milwaukee] Bucks and Brewers!” Morton confirms that Mardak has been a season ticket holder of at least one sports team during the entire time he’s known him. That said, since 1995 Mardak has had a place in the “slightly” warmer city of Phoenix, where he and his wife Mary spend winters. A Passion for Motivating Jim Clark has been president of the Boys & Girls Club of Greater Milwaukee (currently taking the reigns as president of the national organization). He has known Mardak for eight years. “Keith was on the committee that hired me, and he was a driving force and big reason why I came to Milwaukee,” Clark says. “He is an awesome individual with a passion for motivating. He’s been helpful in every possible way.” Clark says he’s always been impressed with his willingness to put in so much time for his interests considering his timestressing obligations of running an international company. “But he brings that business sense, energy, and focus to this non-profit which has helped us tremendously. He doesn’t have to. He doesn’t have to be involved. But we service the most challenged kids in Milwaukee, and he wants to give them every opportunity for success.” Clark notes that while typically highlevel executives like to dedicate their time to high-profile aspects of a charitable organization, Mardak is happy to get involved with any aspect he thinks he can help with. In one instance, a simple small real estate deal got his attention and he saw that it was carried out to the organization’s advantage. Gleason of the Milwaukee Symphony Orchestra says that Hal Leonard isn’t that well known in the city and she has been amazed to learn all that the company is. “I admire so much what he’s done and the labels and brands he’s consolidated,” she says. She, too, confirms that Mardak is not content to sit on the sidelines. “Keith brings his business acumen to the Symphony and has been a leader establishing collaborations,” Gleason says. “He’s been the lead in underwriting our pop series and has a real interest in keeping the Symphony healthy.” She notes that he understands stewardship, and FEBRUARY 2012

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son says. “Keith insists that we be successful. He’s told me that this community deserves a great orchestra and we better make it happen!” she laughs.

Keith (second from right) with the three Hal Leonard founders (L-R): Everett Leonard Edstrom, Hal Edstrom, and Roger Busdicker.

when he gets involved with something, it moves forward. “He’s always fair and never overbearing though. He’s reasonable, but also quick and to the point. He’s also not afraid to ask challenging ques-

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tions which we’ve come to really appreciate.” Since getting involved, the Symphony is in notably better shape. “Thanks to Keith and others, we’re better off,” Glea-

The Accidental Publisher Keith Mardak was born on April 3, 1940, and raised in working class neighborhood on the South Side of Milwaukee. Like his older brother Don, he was afflicted at an early age with accordion lessons. “I started it at age eight and by the time I was in high school, I didn’t want my friends to know I played and wanted to quit, but my mother wouldn’t let me,” he laughs. Like his brother, he studied with the great Carl Elmer. At age 17 he enlisted in the U.S. Coast Guard Reserve and served in 1958. When he came home, he started teaching accordion part time at an accordion store his brother and some friends started in 1954. After a short stint in college, he apprenticed as a mechanical draftsman at the AllisChalmers Company where his father had worked. There he was eventually assigned to the nuclear power division in Greendale, Wisconsin.

FEBRUARY 2012

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Keith with Steve Rauch and Herman Knoll.

Meanwhile, Don would buy out his partners, change the name of the store from the Accordion School of Champions to Mardak Music, and end up with four retail stores around town. In 1961 Keith quit his drafting job and went to work at his brother’s retail operation,

but a few years later, financial challenges forced Don to sell and Keith returned to drafting. But music was still a passion and he continued teaching accordion nights and on the weekends. Don would go to work for Zeb Billings, whose piano and organ operation was

booming. Billings sold Keith an organ, and after a few lessons, Keith started teaching organ. He laughs and recalls that accordion teachers got $2.50 a half hour and organ teachers received $4 – a hefty raise indeed. In 1965, Billings “got into the print business by accident,” Mardak says. “In 1963 he came up with the idea of offering a $100 free music package with the sale of every organ. The package included eight free lessons valued at $3 each, plus $76 worth of music from Hal Leonard, which helped him to sell more organs. But the competition could easily match that, so Zeb came up with a new unique package, one that was exclusive to his operation. Zeb gathered several of us together to explain his idea. He wanted us to create individual song sheets that together would have a retail price of $76. We bought a contraption called a Music Writer and we created 110 arrangements.” Billings then “gave away” $24 worth of free lessons, thus having a $100 package that none of his competitors could duplicate. Billings had three organ franchises — Thomas, Wurlitzer and Gulbransen. Later that year, Joe Benoron, the head of Thomas Organs, invited several of his

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most important dealers to a sales conference in Puerto Rico. During the course of the meeting, each dealer explained to the others how they sold organs and Billings presented his package. It cost Billings about $10 a pack to print so he quoted them a price of $20 each. He walked away with orders for 2,000 packages, making $20,000 profit by virtually doing nothing but calling his printer Billings then visited each of his organ suppliers to see if they would buy the rights to the course, pay him a royalty and supply to their dealers. All rejected the idea. Zeb even traveled to Winona, Minnesota and met with the Hal Leonard to see if they would be interested in publishing the

course. They passed as well. “Then in the fall of 1964, Zeb attended a Wurlitzer sales conference in Chicago,” Markdak says. Near the end of the meeting, the Wurlitzer Hobby Lesson course was introduced, which was a box of sheet music along with instruction manuals, which was basically Billings’s exact program. “They took Zeb’s idea and he was very upset so he decided to go into the publishing business on his own. My brother and I put the songs from the original pack into an educational sequence and wrote corresponding instructional man-

uals. This debuted at the 1965 NAMM show and was a big success.” Shortly after the show, Mardak would leave his drafting position to work for Billings’ new publishing company full time, taking a $100 a month pay cut to do so as he was so passionate about music. The next year Hammond wanted their own course, but one that included pop hit songs. Hammond agreed to purchase 20,000 courses at $20 each. “Quite

The 2010 Songwriters Hall of Fame inductees were Leonard Cohen; Jackie DeShannon; David Foster; Johnny Mandel; and Earth, Wind & Fire¹s Maurice White, Philip Bailey, Verdine White, Larry Dunn and Al McKay. Posthumous inductions went to Tom Adair & Matt Dennis, Bob Marley, Laura Nyro, Sunny Skylar and Jesse Stone. In addition to Mardak, the 2010 recipients of special awards were: Phil Ramone, Taylor Swift, Phil Collins and Paul Simon.

Keith accepting the Abe Olman Publisher Award at the 2010 Songwriters Hall of Fame induction ceremony. 40 MMR

a large order for an upstart little company,” Mardak remarks. “Hammond wanted to include 36 popular copyrighted songs and we had no idea how to license them. I would call publishers and say we want to buy their songs for an organ course and they’d hang up on me!” he says, adding that being young and from Milwaukee didn’t garner a lot of respect or enthusiasm. Billings then sent Mardak to New York to try to secure some song licenses. At first he got nowhere. “Finally, I went to the office of Frank Loesser’s Frank Music on 57th Street, told the receptionist I wanted to license songs for a project, and that I had $12,000 to spend as an advance. She told me to take a seat and a short while later she escorted me into the office. I explained that I needed 12 songs for our course and had a budget of five cents per song or 60¢ per course. At 20,000 courses, that amounted to $12,000.” They agreed and then opened the door to other publishers including Mills Music and Irving Berlin Music Publishing. “Once the Hammond Organ Course was completed, Hammond saw good FEBRUARY 2012

sales increases. In a short period of time, virtually every other organ manufacturer, including Lowrey, Thomas, Baldwin, Kimball and Conn, wanted a course. I also met with Yamaha in 1967 and ne-

gotiated to create a course for them as well.” While Keith gives Billings a lot of credit for being a creative innovator, he admits they butted heads. And as Mar-

“Keith Mardak’s commitment to the children of Milwaukee is unmistakable.” 12/16/11 3:07:13Junior PM – Tim Greinert, Achievement of Wisconsin

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dak had already developed a clear business sense, he was not comfortable with the feast-or-famine atmosphere of Billings Publishing. He recalls many fond memories, including interaction with Billings’s wily son, Greg, today a Steinway Dealer in Florida. “Zeb would come to me and say, ‘You have to talk to this kid, he won’t listen to me! You have to tell him to cut his hair, and not drop out of high school!’ So much for my advice… Greg is very successful today.” A New Twist In 1970, Keith, his brother Don, and Art Jensen, who were all with Billings Publishing at the time, decided to go off on their own and start a music publishing company. After exploring several options for financing, they met with the owners of Hal Leonard Publishing with a proposal: with some seed money they would set up a sub-company called Learning Unlimited that would focus on the booming organ business and the growing audio-visual teaching movement, creating books with cassette tapes for the guitar and band instrument markets. The three founders of Hal Leonard bought into the idea of Learning Unlimited and after much deliberation, allowed the three to set up a new office in Milwaukee. The start date was July 1, 1970. “When we left Zeb Billings, there were 35 employees and sales were approaching $4 million per year,” says Mardak. “It was difficult leaving Zeb because he was a great mentor to all of us and of course, Zeb was quite upset. In fact, he didn’t speak to me for years. In 1978 I received a phone call from Zeb asking me to get together because he wanted to ‘get something off his chest.’ We had breakfast, he yelled at me, and we made peace.” The new Learning Unlimited upstart took off. Jensen started working on the audio-visual courses for guitar and the band instrument market and they were quickly able to conclude a deal with the Kimball Organ Company to create a new organ course for them. “One by one, we went head to head with Zeb’s company creating new courses for all of the other organ manufacturers. In a few years time, Learning Unlimited was merged into Hal Leonard and Learning Unlimited became a brand name. The three of us became minority shareholders in Hal Leonard.” Don left Learning Unlimited in 1974 and Art left in two years later to start FEBRUARY 2012

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Jensen Music Publishing. Hal Leonard continued to grow in the late ‘70s and by 1980, sales were up around $10 million per year. Hal Leonard became an acquisition target, a sought after company. Chappell Music Publishing had exited the print business in 1976 but decided that they should be back in the business since they were the largest publisher of songs in the world. They approached Mardak about the possibilities of selling the company and he told them that the

cym·bal

three owners were unlikely to sell but might be open to a buy-in by the right company. On January 1, 1981, Chappell acquired 50 percent of Hal Leonard Publishing. “This changed the completion of the company because we suddenly had many pop songs at our disposal for our many new publishing projects and it also put us squarely into the pop music print publishing business. Chappell had important artists like Barbra Streisand, Jimi Hendrix, The Bee Gees and com-

posers George Gershwin, Cole Porter and others. We had a nice growth period and started to do deals with other music publishing companies to represent their songs in all aspects of music print.” In 1984, Chappell’s parent company, PolyGram, decided to sell Chappell. Mardak approached the Hal Leonard owners with the proposition that we should consider buying Chappell and the one-half owned by PolyGram. They asked what’s the price tag and I said “only” in the $100 million range. They decided not to participate but gave the “green light” to Mardak to go on my own. Mardak hit the streets and tried to raise the money himself. He had some interest, plenty of intrigue, and volatile wheeling and dealing. Ultimately, “we raised $104 million but lost the bidding contest to another group so one half of Hal Leonard was sold to new owners along with the Chappell catalog.” Putting deals this size together takes a lot of time and through the course of the negotiation with the new owners, it was decided that they would not acquire the 50 percent of Hal Leonard that was held by PolyGram.” I went back to the

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our individual banks would lend us and on the first day of 1985, we were the new owners of Hal Leonard Publishing.”

Yamaha’s Jim Funada with Keith.

three ‘wise men’ and suggested that we buy our 50 percent back. We now had a company doing $16 million in sales, had a long-term license on the Chappell catalog and had the rights to many other catalogs as well. The older gentlemen opted not to but gave me the go-ahead to try to acquire the other half. In short order, I learned that it is impossible to buy one half of company without using

46 MMR

the company’s money to leverage the acquisition.” Finally, it was agreed that the original founders would sell their shares to Mardak enabling him to also acquire the PolyGram shares of Hal Leonard. “I decided to invite top management in the company to participate with me in a minority ownership basis. We all mortgaged everything we owned, borrowed money from our parents and as much as

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Acquisitions and Consolidations Mardak had become a close friend with his banker, Tom Fritsch, who had opened a new commercial office in Milwaukee for Norwest Bank. “In 1986, the opportunity to acquire the print rights to the G. Schirmer catalog came up. Here we were, in deep debt, but the first year was showing pretty good sales results. I went back to Tom to ask for more money.” This started a long list of opportunities, “too good to pass up” that continues to this day. In 1987, Hal Leonard had the opportunity to acquire the Rubank catalog. Following that acquisition, Art Jensen was ready to sell his company, and Jensen returned to Hal Leonard with his company. “In 1991, Cherry Lane wanted to change distributors and in that process, we acquired half of that company and became its distributor.” Finally, in 1992, Billings was ready to sell his company. “In the mid-80’s, Zeb invented the Sound Storybook and had

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a tremendous, successful sales run. He was selling that portion of his business to Western Publishing and he wanted to retire. We purchased his music publishing assets.” During all of this, and considering he had just had his first child, did he ever thing the risk was too great? “No, it never crossed my mind.” “The deals find you,” he says. “We’re not out there chasing things.” To this day, the deals continue to find them, including branching out and distributing products like Blue Microphones

and Olympus recorders. “In my opinion, I’ve put together the best team in the industry,” Mardak states. “Our president is Larry Morton and how do you top that. We have V.P.’s Dan Bauer, Joe Burzinski, Emily Crocker, Mindy Czaplewski, Tom Fritsch, Rick Fuhry, Jerry Grochowski, David Jahnke, Herman Knoll, Doug Lady, Paul Lavender, Jeff Schroedl, Richard Slater, Nancy Ubick, Rick Walters and most important of all, my wife Mary Vandenberg who I’ve worked with since 1973. I would never have gotten this far without her.”

Looking forward, he notes that the print publishing has always been changing, but recently the changes seem more dramatic. In 1997, they pioneered electronic sheet music downloads with SheetMusicDirect and are producing Apps for hand held devices. Reflecting on his career and his position in the industry, he’s proud of what the team has done. “Our educational business is strong. We have the number one band method, the number one guitar method, and the number one string method. You don’t get that for free. It’s quality product with great authors out there holding clinics. Anybody can put out another guitar method, but its finding the right authors and then convincing teachers to switch to yours that makes it pay off.” Believers “It’s a great honor to receive the Don Johnson Award,” Mardak says. “Don was a terrific guy. I once got to go to a Boston Red Sox game at Fenway with him. And this award in his name has honored some great people in the past. Any time you receive an award like this it’s gratifying.” “[Mardak’s] defining characteristic is he’s passionate about everything he does,” Morton says. “Whether it’s business or Boys and Girls Club, he brings his ‘A’ game to everything. I’ve never seen him do anything that’s not 100 percent. And he’s gotten the employees together – getting employees involved like this is part of the Hal Leonard culture.” “When he speaks, everybody listens because he delivers whatever he’s presenting with a real passion and a level of confidence that is significant,” Clark says. For Morton, business-wise, many might not realize that it’s far from just about the bottom line, that Mardak is a musician’s musician. “He appreciates great musicianship and is really informed – he can go deep in any era or genre.” Proving that those outside his immediate circle appreciate this, Morton points out how incredible it is that a print publisher received induction into the Songwriter’s Hall of Fame as he was in 2010. “This is a business award that normally goes to an artist or manager, not a print publisher. But he’s a songwriter’s best friend, and through his many books and collections a song’s popularity is perpetuated.” Mardak: “We’re believers in the community, believers in the arts.”

48 MMR

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Originally opened in 1982 and at one point one of the larger regional players in MI retail for the Southwest U.S., Hermes Music shuttered its brick and mortar operation a few years back. Founder and CEO Alberto Kreimerman – who can, without question, be considered one of the standard-bearers for all things positive relating to the “culture of music-making” – spent much of the ensuing years working on altruistic endeavors such as the Hermes Music Foundation and other charitable pursuits, while still running Hermes Music’s wholesale operation – the largest in Mexico. In 2011, however, Kreimerman made the decision to re-enter the arena of U.S. musical instrument sales, opening three new Hermes Music outlets in Texas (www.hermes-music.com). We recently sat down with Alberto to discuss his hopes for the new chain and his passion for music and serving musicians.

MMR: Can you walk me through the closing/sale of the music stores a few years ago? What were the factors that led to that decision?

Alberto Kreimerman: We felt that it was time to take a break from the retail business to concentrate more on our distribution centers in Mexico and Latin America. It was in this manner that we were able to help and strengthen our network of contractors, dealers, retailers, et cetera in all vertical markets. We’ve gained a lot of experience helping to design and supply complete systems for stadiums, TV stations, cinemas, nightclubs, and so on. We are happy that we were able to restructure and consolidate our company during our absence from the retail business in the U.S. and now we’re ready to come back.

MMR: What played into the decision to open new stores this year? AK: We saw a big opportunity in the retail business. We can offer something our competitors can’t and we know our market very well. We have over 30 years of experience being retailers and serving retailers through our distribution company. We are musicians and we know what 50 MMR

FEBRUARY 2012

musicians want; we are here to give them what they want.

MMR: When did the new locations open and where are they? AK: We opened two Hermes Music stores in South Texas, Brownsville and Pharr, earlier in 2011, but our grand opening of our main store in McAllen was in late October. MMR: What lines are you currently carrying? AK: Hermes Music has always prided itself for being a leader in the industry and carrying all major brands. If musicians want it, they can find it at Hermes Music. MMR: And how many employees are currently on board? AK: At the moment we have a total of 40 employees and we are in the process of hiring more. We want the Hermes Music team to have the best people in the industry. We know that a company is made up of people and that is why we always look for the best. FEBRUARY 2012

MMR: How big are the new stores? AK: Our Brownsville and Pharr stores are 4,000 sq. ft. and 5,000 sq. ft. respectively. Our McAllen store, the main store, is 15,000 sq. ft. MMR: Are you currently offering lessons? Repairs? AK: We offer repairs, as we always have, because we want to make musicians’ lives easier. We are here to help because we love music. As for music lessons, that’s still in the works. One of our future projects is to open a Hermes Music Education Center in Texas. MMR: Can you talk briefly about your childrens’ foundation and any connection that exists between those endeavors and your decision to open new music stores? AK: We believe that music is medicine because it cures our soul. Every year, the Hermes Music Foundation gives away thousands of guitars and other musical instruments in the U.S.

“ We are musicians and we know what musicians want; we are here to give them what they want.”

Alberto Kreimerman MMR 51

and Mexico, as well as doing many other projects to help our community. We do most of our projects hand in hand with great musical artists and celebrities who help us carry our message of peace, love, and hope. On top

MMR: Do you sell online? If not, do you plan to? AK: At the moment we are not selling online. The response we receive from the retail stores will dictate what the future brings.

“ We are in the most beautiful business in the world. That’s why we are back… because we love music.” of this, because we love music, we want to continue to serve and help musicians through our retail stores in the U.S. Our Foundation website is www.hermesmusicfoundation.org

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MMR: Do you have plans to continue opening more stores in the coming months? AK: Our plan is to start with these three locations in South Texas and then see where it goes from there. We’ll see what the market needs and we’ll know what the next step is.

MMR: It’s good to have you back – any final thoughts? AK: For us, music is not just a business; it’s a way of life. Music is harmony and that’s what we need in this world. What we want more than just selling instruments is to help musicians by giving them what they want at an affordable price. Our goal is for people to walk out of Hermes Music having had a wonderful experience. We are in the most beautiful business in the world. That’s why we are back… because we love music.

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S.I.T. Strings Moisture Barrier Packaging Starting in 2012, S.I.T. String’s popular Powerwound strings will be packaged in a new moisture barrier flexible package. This new package is designed to prevent moisture and corrosion and extend shelf life in any environment so that the strings look, sound and feel as fresh as the day they were made. Along with the new package material, the sets have been completely redesigned with an updated look as well as packed in a more environmentally friendly manner. By mid-2012 all standard S.I.T. electric and acoustic strings will be in the new packaging. NAMM Booth #5976 www.sitstrings.com 54 MMR

Wechter Roundneck Resonators The Model RS-6610F brings the incredible tone of a Tim Scheerhorn hand-spun aluminum resonator cone to an instrument that feels natural to any guitarist. Like all Wechter fretted guitars, these instruments include a Plek Pro set up for ultimate fret precision and maximum playability. The instrument’s mahogany top, back, and sides are finished in a deep tobacco sunburst and accented with beautiful ivory ABS body binding. In addition, Wechter has introduced the Model RS6610FC, which adds a cutaway to the roundneck resonator for great access up the neck. Both models include a deluxe hardshell case. NAMM Booth #5399 www.wechterguitars.com FEBRUARY 2012

Genz Benz FOCUS™ LT Series Bass Cabinet ers enjoy from the traditional drivers The FOCUS™ LT bass cabinets are and cabinet platforms. All models offer available in 4 models, each developed compression tweeters, ¼” and Speakto deliver during demanding perforon® connections, tweeter level controls mances within a small stage footprint. and are built to the rugged demands of These compact, lightweight cabinets night-after-night touring. feature classic cabinet configurations Available models: FCS-112T and produce tight, focused bass (200W/ 8 OHMS, 32 lbs. – $469.00 response, throaty mids, and retail), FCS-210T (300W/8 OHMS crisp highs. The FO43 lbs. $579.00 retail), FCS-115T CUS™ LT cabinets (300W/8 OHMS 46 lbs. $539.00 reare based on speaktail), FCS-410T (600W/8 OHMS 64 ers with ceramic/ferlbs. $799.00 retail). rite magnet structures NAMM Booth #5720 that offer the warmth www.genzbenz.com and organic feel play-

Kala U-BASS The Cherry Burst is the latest offering in Kala’s Subductive Series of 21” scale Solid Body U-Basses. The Kala S-U-B UBass series is available in four string fretted models that also include Sunburst, Red, and Black finishes. Kala has begun producing all colors in the S-U-B series

in a gloss finish. All Kala UBasses are inspected and set up in the USA and are Kala Technician Approved. Kala S-U-B basses are very portable and meet airline carry on requirements.

Other features include a Shadow pickup system with volume control and 2 band EQ, Custom Hipshot Tuners, and a Custom Deluxe Gig bag. NAMM Booth #5492 www.ubass.com

For_Press 5/5/11 9:25 AM Page 1

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Buyer’s Guide to New Gear Takamine Commemorative T50th Guitar In celebration of its 50-year anniversary, Takamine is thrilled to introduce the extremely limited edition T50th guitar. The design motif depicts a growing vine, symbolic of the vital life of Takamine, and no effort was spared in the search to acquire the world’s finest tone woods for fashioning this special instrument. Takamine luthiers selected the highest grade Sitka spruce for the soundboard. The back and sides are solid cocobolo, bestowing maximum projection and stunning visual impact. With only 50 of these magnificent instruments available worldwide, the T50th is destined to be an instant classic – and highly desirable for collectors. NAMM Booth #5720 www.takamine.com

Sierra Guitars Flamed-Top Sunrise Series Guitars The new SA28CEFHB (Honey Burst) and SA28CEFTBK (Transparent Black) feature flamed maple tops with maple backs and sides and a rosewood fingerboard. These comfortable auditorium-sized guitars combine excellent tone with a gorgeous finish. Each of the flamed top models comes complete with attractive wood bindings, ComfortGrip machine heads, and innovative Barcus Berry preamp systems with convenient on board tuners. Retail price: $649.99 NAMM Booth #5420 www.sierraguitars.net AC Acoustic Series Guitar Straps LM Straps feature 3” wide natural cotton weave bodies with soft, natural looking

cowhide leather ends and tail sections. The cotton weave bodies have that natural, organic, heavy weave styling. The cotton weave allows the straps to breathe and feel ultra-soft on the shoulder. The dual tail system allows the straps to adjust to the lengths needed by the acoustic guitar player. NAMM Booth #4285 www.lmproducts.com Fender Select Series Guitar and Bass Models The Fender Select Stratocaster® features a Dark Cherry Burst gloss-lacquer finish and natural binding on a sleek flame maple-top body. Its modern “C”

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56 MMR

Like us on FACEBOOK! Tweet us at rovnerproducts!

See us at NAMM Booth 2604

FEBRUARY 2012

See us at NAMM Booth 5440

Introducing iQ Flash from PianoDisc P

ianoDisc’s New iQ Flash front-end is a modern, flexible MP3 player system specifically designed for use with PianoDisc’s iQ technology. Features include 1,024 levels of dynamic expression playback per note, built-in SD Card and USB slots, wireless connection and One Touch Record and playback options.

FEATURES

MP3 files from USB, SD or MMC flash memory

Record your own performances (with optional Performance Package)

SPECIFICATIONS

Integrated balance control for just the right mix of piano and accompaniment

1,024 levels of Playback Dynamic Expression per note

Repeat & Shuffle features let you choose how to listen to your music

Easy to read high-contrast blacklit LCD display

Wireless remote control

Wireless audio option (future expansion)

Power 5 VDC, 1A

Display 1.75” (44mm) blue LED backlit

Line-in stereo RCA

Line-out stereo RCA

Media types: USB Flash, SD/MMC Flash

File format: MP3 (256 kbps recommended)

Remote control IR credit-card style

See us at NAMM Booth 620

www.PianoDisc.com — 916.567.9999

shaped flame maple neck has a comfortable contoured heel, Bi-Flex™ truss rod system for rock-solid stability, a satin lacquer back finish and rear-headstock “Fender Select” medallion. The smooth-playing compound radius flame maple fretboard (9.5”-14”) has 22 medium jumbo frets, stylish black pearloid position inlays and a gloss lacquer finish. It sports new Fender Select Stratocaster single-coil neck, middle and bridge pickups with five-way switching and a no-load tone control that delivers the natural uncolored sound of the bridge

FEBRUARY 2012

pickup when dimed. Other premium features include a three-ply pickguard (parchment-black-parchment), twopoint synchronized tremolo bridge with vintage-style bent steel saddles, deluxe staggered cast/sealed locking tuners and nickel-chrome hardware. NAMM Booth #304 www.fender.com Jet City Amplification JCA22H and JCA2212C JCA22H features two channels, with 5 12ax7 tubes in the preamp and 20 watts of power from a pair of EL84 tubes. It presents the popular Soldana Overdrive Channel from larger Jet City amps in more portable low-wattage amp, with the bonus of a tube-driven effects loop. Footswitch included. JCA22H includes a channel footswitch. Also announced is the JCA2212C combo — the same amplifier in a 1x12 cabinet. Like all Jet City cabinets, this combo is built from multi-ply hardwood and loaded with a Jet City Custom Emi-

nence Speaker. Retail price: $399.99 ( JCA22H), $499 ( JCA2212C). NAMM Booth #7119 www.jetcityamplification.com LPD Music Italia Guitars Among LPD Music’s three new ’60s inspired Italia guitars is the Maranello 63, which features a thin body F-hole design, Wilkinson WVC Humbucker and W90S pickups, 5-way mega switch, and tremolo system. The Modena Revolution is a new version of the popular Modena Classic. The Revolution features 2 Wilkinson W90S and 1 Italia Duplex pickup. Tonal possibilities are endless with the 5-way mega switch and duplex blend controls. Finally, the Fiorano Standard features a full chambered Mahogany body with spruce top, ma-

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Buyer’s Guide to New Gear ple set in neck with rosewood fingerboard, and Wilkinson W90 dog ear pickups. NAMM Booth #4278 www.lpdmusic.com Boulder Creek Guitars and Basses The new line of electric guitars and basses from Boulder Creek features both solid and chambered body styles, as well as several different pickup configurations to suit the many different styles of players. All of the electric guitars that feature humbucking pickups have a push-pull coil tap on the tone control to allow either single or humbucking tones. The specially designed pickups on all of the guitars and basses are designed for maximum tone and volume, with low noise characteristics. Deluxe hardshell case included. Retail price $399.00 to $499.00, NAMM Booth #3590 www.bouldercreekguitars.com

New Vintage Signature Guitar and Bass Ten-million selling Big Country bassist Tony Butler is the proud new owner of the first ever Vintage Signature bass. The Vintage Tony Butler Signature bass (Model V4MTB) is built to Tony’s exacting specifications – black body and scratchplate, with maple neck and fingerboard – and joins the bestselling Vintage V4 bass stable. On the acoustic side, international 12-string authority Paul Brett is debuting his new pair of Vintage Paul Brett Signature acoustics. Featuring a six-string and a 12-string model, the pair are influenced by the beautiful parlour guitars of the 30s. Paul will be on the stand throughout the show, so make sure to stop by to get the full story. NAMM Booth #4710 www.jhs.co.uk

LR Baggs M80 Pickup The M80’s body-sensitive design hears the entire frequency range of the top, back, side and neck resonances in all three dimensions to faithfully capture more of each guitar’s acoustic sound. The M80’s active/ passive switch provides two different modes for your choice of application and a mutlisegment battery check allows users to perform without thinking twice. Retail price: $249. NAMM Booth #5256 www.lrbaggs.com Ovation Standard Balladeer VL Guitar Ovation gives a nod to its roots with the 2012 introduction of the new Standard

PLAY LONGER PLAY LOUDER PLAY HARDER

www.bourns.com/proaudio 60 MMR

See us at NAMM Booth 5696

FEBRUARY 2012

The most complete, easy-to-use catalog of quality assured SMT and THM interconnect components and electronic hardware available to the industry. • Battery Clips, Contacts & Holders • Fuse Clips and Holders • Terminals and Test Points • Spacers and Standoffs

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• Panel Hardware • Pins, Plugs, Jacks and Sockets • PC Board Hardware • Multi-Purpose Hardware

~ ISO 9001 Certified

ELECTRONICS

C O R P.

(718) 956-8900 • e-mail: kec@keyelco.com • FAX (718) 956-9040 (800) 221-5510 • Website: keyelco.com Available from our global distributor network

the eminence tone center Music to your ears – and your bottom line!

Loudspeakers are an incredible accessory item for any music store! The poor economy and the consumer’s desire to maintain or upgrade their equipment, rather than buying new, makes it even more important and lucrative to consider. As with all viable accessory items, dealers can enjoy significant margins. Those that creatively display loudspeakers often enjoy thousands of dollars in additional sales volume. What’s more, sales of loudspeakers are a new segment of the market for most dealers…a segment that tends to flourish when sales of other products are down. They also provide dealers an option for consumers who just can’t financially swing a new amplifier. The Eminence Tone Center is a 4x12 cabinet loaded with four uniquely voiced guitar speakers, and utilizes a foot switch to allow the consumer to play through a selection of speakers using any amplifier of their choice. With full color graphics and product information cards for each model, this attractive retail display makes a consumer’s purchase decision easy.

hear the Eminence tone center in action at

booth 4334 www.eminence .com

Balladeer VL guitar (1771VL1). At the heart of this retro-style guitar is Ovation’s “Vintage Lyrachord” Roundback, made from the same materials used on the early Ovation guitar models from the ’60s and ’70s. The interwoven layers of glass filaments are bound together by hybrid resins to create a lightweight and sonically resonate body that enhances Ovation’s signature note-to-note balance and projection. The Standard Balladeer VL Guitar has a solid Spruce top, Sunburst finish, and Rosewood fingerboard. Retail price: $1,199.00 NAMM Booth #5720 www.ovationguitars.com D’Addario Pro-Arté Dynacore Classical Strings Pro-Arté Dynacore Classical Guitar Strings have a new core construction with innovative multifilament stranded core manufacturing process, which de-

FEBRUARY 2012

livers a more flexible feel and quick response. The new strings offer a rich, round, full tone with warmth and clarity and improved diameter control for improved tuning stability and unprecedented intonation consistency. The durable composite core material delivers maximum string life, allowing for better balance between basses and trebles.

This is D’Addario’s first string line that will be available with titanium trebles. The titanium trebles offer a projecting tone that is brighter than traditional nylon. The strings are laser sorted for guaranteed precise intonation set after set and offer an ideal volume and tonal

See us at NAMM Booth 4893

balance with the dynamic wound strings. Shipping January 2012, the strings will be available in normal (EJ45TT), hard (EJ46TT) and extra hard tensions (EJ44TT). Retail price: $22.10. NAMM Booth# 4834 www.daddario.com

Band & Orchestra Theo Wanne GAIA Traditional Clarinet Mouthpiece The GAIA clarinet mouthpieces, designed by Theo Wanne, are manufactured to the same legendary standards as the rest of the Theo Wanne™ Professional saxophone mouthpiece series. They use the world’s most advanced manufacturing techniques, CAD designs, and full five-axis machining. A revolutionary modern clarinet mouthpiece, the DURGA, is coming soon. Theo

MMR 63

Buyer’s Guide to New Gear Wanne™ offers these mouthpieces in the highest quality hard rubber (not resin) and in their innovative Stable Wood, which does not warp or crack. NAMM Booth #3200 www.theowanne.com Verne Q. Powell Curved Alto Flute Headjoint Many flutists often comment that the standard cylindrical curved alto headjoint adversely affects the pitch and scale of an instrument. This is due to the lack of taper in the interior of the headjoint. Powell’s new tapered and curved alto headjoint eliminates this problem and remains true to the straight, tapered headjoint acoustics. All Powell Sonaré alto flute headjoints are made at the Powell workshop in Maynard, Massachusetts. The new Powell Sonaré tapered and curved

alto flute headjoint will be available on both the AF-60 (sterling silver headjoint) and AF-70 (sterling silver headjoint and body) model instruments. Both models will be offered with a single headjoint (straight or curved) or a combo package, which includes a curved and a straight headjoint in a single combination case. www.powellflutes.com NAMM Booth #3512 Gatchell Violins Parola-designed Strings The Nicolas Parola shop has introduced its NP5 violin, AP5 viola, and CP5 cello. All of the instruments in the Nicolas Parola 5 series are handcrafted from well seasoned tone wood harvested from the northern reaches of China. They exhibit

the fine quality and handcraftsmanship that is uniquely Nicolas Parola. NAMM Booth #3331 www.gatchellviolins.com Cecilio Musical Instruments 3Series Saxophone The new 3Series alto saxophone is made out of brass and comes in a lacquered rosebrass color with gold lacquered keys. It comes with metal tone boosters, stainless tone boosters, stainless steel springs, hand engraved bell decoration, and free accessories such as plush lined nylon cases with backpack strap, neck strap, cleaning rod and extra 10 reeds. All of the features described above are combined to make for an ideal student introduction to the instrument. Cecilio offers new MAP pricing to help maintain a minimum of 30% gross profit.

We travel across the globe to supply the best hardwoods directly from the most exotic forests and jungles to you!

Specializing in Master Grade Luthier Stock! Remember to stop by our booth (#5943) to check out some of our exquisite exotic lumber and finished luthier products from some of our customers! 376 Reed Street. Santa Clara, CA 95050 * (408) 392-0573

www.globalwoodsource.com

64 MMR

See us at NAMM Booth 3590

FEBRUARY 2012

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Jazz Performers Recommending Hailun Carlos Formell Donald Harrison Jazz Clubs Featuring Hailun Zinc Bar, New York, NY The Blue Monk,Portland, OR The Tipitinaâ&#x20AC;&#x2122;s Foundation, New Orleans, LA

More than a piano. Surprise your customers with inspiring sound. Merchant inquiries welcome. 877.946.8078 hailun-pianos.com See us at NAMM Booth 205B

a Vienna International brand

Visit us at NAMM booth 4258

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Introducing the box for that gift you were born with.

You’ve been getting ready for this your whole life. Introducing the new Loudbox Artist. It’s the evolution of acoustic ampliﬁers. Incredibly lightweight and portable, it packs 120 watts of ultra-clean, bi-amped acoustic power. It features two versatile input channels with Fishman’s legendary tone and feedback-ﬁghting controls, plus a new dual effects section that makes the new Loudbox Artist the ultimate acoustic instrument amp for any seriously active musician. And best of all, it’s under $500.

D’Addario Kaplan Orchestral Double Bass Set Kaplan Orchestral strings offer a rich tonal color palette and superb bowing response All Kaplan Bass strings utilize a stranded steel core. The Kaplan Bass G string is titanium wound, and the A and D strings are nickel-wound. The E and C-Ext-E strings are stranded steel core/ tungsten-wound strings. This set produc-

es a full and clear tone that offers a rich and beautiful sound. Kaplan Bass set and singles are available in light, medium and heavy tension, ¾ size only. The Kaplan Bass Set is available in ¾ size, medium tension and comes with standard E string. C-extension string

FEBRUARY 2012

is sold separately. The silking is silver with black stripes. Retail price: $405.00. NAMM Booth# 4834 www.daddario.com

Percussion DW Black Nickel Over Brass Collector’s Series Snares Available in 5.5x14” and 6.5x14” DW’s workhorse Black Nickel over Brass drums are perfectly suited for both live and studio applications. The thin, rolled 1mm shell includes a rolled bearing edge and snare beds. The Custom Shop drum can be ordered in any of five drum hardware color choices (chrome, black chrome, satin chrome, black nickel and 24 karat gold) and includes standard features such as: MAG throw- off system with 3P (3 po-

sition) butt plate, True Tone snare wires, True Pitch stainless steel tension rods, 3.0 steel True Hoops and DW Heads by Remo USA. Each Black Nickel over Brass drum is made to order and can be combined with any DW Custom Shop drumset order. Retail price: $667. NAMM Booth #303D www.dwdrums.com Supernatural Percussion’s Petite Hi-Hats Supernatural’s new Petite Hat cymbals are perfect for Latin, Jazz, Fusion and World Music applications. They can be used in a traditional high hat arrangement or as an added effect. The sounds created are bright and clean and offer the drummer a tremendous amount of groove possibilities. NAMM Booth #2765 www.supernaturalcymbals.com

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Buyer’s Guide to New Gear Toca Origins Series Djembes Origin Series drum shells are carved from a single piece of environmentally friendly, plantation-grown mahogany and are lathe turned to maintain uniform thickness. The interior of the bowl of the drums feature lathed grooves and a rough-surfaced pattern that virtually eliminate overtones. The drums’ bearing edges are hand carved to precise specifications. The Origin Series Djembes have natural goatskin heads. The resulting sound is one of the best ever offered by Toca. There are four sizes of Origin Series Djembes, 12” x 7”, 16” x 8”, 20” x 10” and 24” x 12”. There are two traditional hand-carved designs available, a classic African Mask motif and an intricate Celtic Knot pattern. NAMM Booth #5720 www.tocapercussion.com

Vic Firth New M146 Orchestral Series Keyboard Mallet The Orchestral Series Keyboard Mallets were designed for the discriminating orchestral and symphonic band performer. The inclusion of this new and improved mallet for bells and crotales affords the player an even greater range of sound possibilities. The M146’s medium-sized round aluminum head creates a full and shimmering sound on crotales and bells. Also great on bell trees and other metallic effect instruments. Head = 7/8”, L = 14 3/8”. Retail price: $38.00. NAMM Booth #3040 www.vicfirth.com Gretsch Brooklyn Metal Snare The Brooklyn Snare drums include a straight-sided chrome-over-brass shell (with Gretsch center knurl pattern) that is available in two sizes: 5x14 (8 lug) (GB4160) and 6.5x14 (10 lug) (GB4164).

Also offered in the Brooklyn snare series is a hammered chrome over brass shell in 6.5x14 (10 lug) (GB4164HB). All shells include Gretsch “302” 3mm/ double-flanged hoops, Lightning throw off and butt plate, “Snap-in” drum

key holder, 20-strand snare wire and Gretsch Permatone drum heads. The brass shells resonate with classic, musical tones and are extremely versatile. The “302” hoops provide a timbre that is more open and ambient than traditional Gretsch die-cast hoops. Retail price $460.99 (GB4160), $510.99 (GB4164), $585.99 (GB4164HB). NAMM Booth #3540 www.gretsch.com

Designed for Artists 2012 Winter NAMM booth 3576

Sunlite Guitar (626)448-8018 68 MMR

FEBRUARY 2012

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Vic Firth Gregg Bissonette “Backbeat” Signature Stick Gregg Bissonette is one of the most versatile drummers in the music business, with broad experience from big band to blues, rock, Latin, fusion, and much more. The new Gregg Bissonette “Backbeat” Signature Stick features a hickory 5B shaft with a front-end loaded neck and tip for a full sound on the bell of the ride. Slip-resistant Vic Grip provides superior hold for a confident backbeat and big drum sounds. This new model is a great all-around stick choice.#SGB2; L = 16”, Dia. = .590”. Retail price: $20.50. NAMM Booth #3040 www.vicfirth.com Gibraltar Rocket Cymbal Mount The no wing nut swing nut adaptor adds speed and ease to cymbal mounting, and the Rocket Swing Nut adaptor’s revolutionary design allows this one-piece unit to be screwed over any brand of cymbal

stand with a standard 8mm cymbal tilter. The versatility of this attachment allows users to create a new, speedy, and efficient

cymbal mounting system on virtually any cymbal stand. Retail price: $29.99 NAMM Booth #5720 www.gibraltarhardware.com Zildjian New K Custom Rides and Trash Smash Unlathed but extensively hammered throughout the body and bell, the K Custom Dark Complex Ride features a proprietary satin finish that adds to its unique appearance. Available in 21” and 22” sizes, these Rides are dark and complex, with good stick definition and just enough spread. Both sizes are medium-thin in weight. The K Custom Hybrid Trash Smash,

designed in conjunction with Akira Jimbo, is a 19” cymbal ideal for both crashing and riding, either on the outer edge or main body. With its inverted bell, extensive hammering, and thin weight, this cymbal lives up to its name, delivering plenty of trash when it’s smashed. The K Custom Hybrid Trash Smash is thin in weight. NAMM Booth #2940 www.zildjian.com LP Egg Shaker Trio and Conga Shaker Trio Introducing the LP Egg Shaker Set and Conga Shaker set. Each set includes three shakers, each featuring a different fill formulation that produces a different volume level. The white shaker is the softest and is ideal for acoustic studio applications. The blue shaker is a multi-purpose medium volume shaker that can be used in a

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Buyer’s Guide to New Gear variety of applications and the red shaker produces a particularly loud, coarse sound that is perfect for live performances.

extreme weights, tapers and profiles along with special lathing and hammering that enable them to better project their upper

The patented LP Egg Shaker Trio and Conga Shaker Trio are filled with non-toxic steel shot. Retail price: $11.99 (egg shakers) and $14.99 (conga shakers). NAMM Booth #5720 www.lpmusic.com

frequencies, NRG cymbals have an “energetic,” extra-bright, extra-powerful sound. TRX NRG Cymbals are available in 20, 21 and 22˝ Ride, 16, 17, 18, 19, 20 and 21˝ Crash, 12, 14 and 16˝ Hi-Hat, 10, 11 and 12˝ Splash and 15, 17, 19 and 21˝ China models. NAMM Booth #2448 www.trxcymbals.com

TRX Cymbals NRG Series The “NRG” Series a new class of premiumquality, handcrafted cymbals developed to meet the needs of today’s demanding hardcore and metal drummers. Featuring

Pro-Mark Horacio “El Negro” Hernandez Signature Drumstick The Horacio “El Negro” Hernandez Signature Drumstick is 16” long x .500” in

diameter with a wood tip. The stick has a smaller, versatile tip that is perfect for jazz and fusion and is also great for pop or R&B. They’re designed with Hernandez in mind. The Grammy-winning drummer has performed with McCoy Tyner, Carlos Santana, Steve Winwood, and as part of Tito Puente’s “Tropi-Jazz” All Stars. Retail price: $15.15. NAMM Booth #4834 www.promark.com Evans Marching Drum Control Screens Designed for marching snare drums, the Evans Control Screen offers a simple and effective way to reduce overall volume without sacrificing tone, articulation, or feel. Fit-

MADE in the USA gic Fluke Ma

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Fluke, Flea, and FireFly Ukuleles

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New designs for 2012

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Come see us at NAMM Hall E, Booth 1715

The Magic Fluke Company, LLC 292 S. Main Street, Sheffield MA 01257 413-229-8536 www.Magicfluke.com 72 MMR

Many great NEW models for NAMM with fantastic pricing!

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BOOTH# : 6440

ting neatly underneath the drumhead, the Evans Control Screen is simple to install and remove as needed. Used by top marching groups, the Evans Control Screen will be available in 13” [EMA13CS1] and 14” [EMA14CS1] sizes. Retail price: $19. NAMM Booth #4834 www.evansdrumheads.com DDrum Vintone US Snares Vintone US is a line that draws from the golden age of drum making with modern stability and craftsmanship, a made-toorder line of hand selected steam bent solid shells in maple, walnut, cherry, oak, catalpa, paduak and more. All Vintone snares are hand finished to bring out the natural beauty of the wood and the rich tone and depth of a non lacquered shell. All snares are approved and completed by our Vintone US custom division and are made to order. All snares feature Evans US drumheads, Puresound snare wires, and ddrum’s patented Faceoff Lug design with matching wood inserts. Many models available at $999. NAMM Booth #5466 www.ddrum.com

($589), and the Dark matter Flat earth ride 24-dry ($589). NAMM Booth #3279 www.dreamcymbals.com

Keyboard

ries. Built on the powerful Roland SSC platform, the 588 delivers exquisite pipe organ sound that owes substantial flexibility to an innovative dual system of Voice Palette alternative sounds for each stop, plus couplers that allow the organist to draw on a huge built-in library of additional pipe organ and orchestral voices. The Model 588 has 156 pipe organ stops plus 104 additional sounds that can be accessed via two User/MIDI

Rogers Model 588 3-Manual Organ The Model 588 is the flagship instrument in#30118 Rodgers’ moderately priced 500 Se- Pro Rugged MMR_Layout 1 08/12/2011 09:38 Page 1

Professional Loudspeakers

Built Tough by Celestion

New Dream Dark Matter Cymbals Dream Dark Matter cymbals, created from a proprietary process where the cymbals are fired twice, have recently announced the release of six new models. The extreme stresses from their double firing process create a cymbal so fundamentally complex that it takes months of aging to mature. Celestion loudspeakers are relied upon by many of the world’s leading sound reinforcement systems.

New products include the Dark Matter 16” and 18” Crashes ($329), the Dark Matter 20” and 22” Moon Ride – unlathed with a stiff solid feel, lots of high pingy overtones, a smoking bell and enough cut to match any situation ($599, $799), the Dark Matter 14” Hi Hats FEBRUARY 2012

Find out what Celestion professional loudspeakers can do for you at www.celestion.com Find us on Facebook

www.celestion.com

See us at NAMM Booth 4676

MMR 75

Buyer’s Guide to New Gear couplers in each of the organ’s four divisions. This exclusive feature – available only on Rodgers and Roland Classic Series organs – makes it possible for the organist to add any of the extra sounds

588 can be ordered with either regular or tracker touch. The organ is equipped with a powerful internal audio system and comes with two satellite speakers. It may be installed to play up to 12 channels of external audio and can be interfaced to play winded pipes. NAMM Booth #205A www.rodgersinstruments.com

Print and Media

to any registration and save it. Like all models in the 500 Series, the Model 588 is equipped with USB memory storage for registration data and performances. It has simple record and playback controls, 40 demo songs and a useful lesson mode, and the ability to play preludes and verses to 350 Hymns. Built with Roland’s professional quality “Ivory Touch” keyboards, the Model

Book of John from Hal Leonard Taught by goth guitarist extraordinaire John 5, this book/CD pack provides Wicked Guitar Licks & Techniques for the Modern Shredder. John 5 is revered for his playing with Marilyn Manson, Rob Zombie, Lita Ford, Rob Halford, David Lee Roth and Meat Loaf,

as well as in his distinguished solo career. A collection of John 5’s best lessons in notes and tab, this new book/CD pack is perfect for rock and metal guitarists who want to expand their technique vocabulary. Topics include: arpeggio licks, flamenco fingerpicking, string skipping, fast picking, country sounds, tapping, infusing techniques, hybrid picking, exotic and outside sounds, and so much more. Retail price: $19.99. NAMM Booth #4618 www.halleonard.com

Guitar Gear of the Greats from Hal Leonard In Guitar Gear of the Greats: The Guitars, Amps & Effects Behind the Sound of 100 Players, music historian and instructor Dave Rubin surveys the gear, tones, licks, and lives of 100 top guitarists,

Our Family Portrait (all that’s missing is you) Join some of finest independent dealers in the country • Unique products • Awesome profitability • Incredible sellthrough

Booth #5399

www.wechterguitars.com 76 MMR

(260) 407-3836 FEBRUARY 2012

See us at NAMM Booth 5951

Buyer’s Guide to New Gear teaching one quintessential lick that encapsulates the sound of each player. This exclusive release includes rare photos, bios, tablature, and an audio CD featuring every lick in the book. Readers will learn about guitar masters in all styles: classic rock, hard rock/ metal, blues, country, jazz, and acoustic. The legendary players profiled include Chet Atkins, Jeff Beck, Dick Dale, The Edge, John Frusciante, Jimi Hendrix, B.B. King, Pat Metheny, Jimmy Page, Les Paul, Django Reinhardt, Keith Richards, Joe Satriani, Merle Travis, Eddie Van Halen, Neil Young, and scores more. Retail price: $19.99. NAMM Booth #4618 www.halleonard.com

Warren Haynes – Man in Motion from Cherry Lane Cherry Lane presents Warren Haynes’s latest music – the collection Man in Motion in its popular Play-It-Like-It-Is Guitar series. Warren Haynes is revered for his searing slide guitar licks with The

Allman Brothers Band, Gov’t Mule, Phil Lesh and Friends, The Dead and in his own solo work. After years of making great music, Haynes remains at the top of his game today. Man in Motion features notes & tab for all ten bluesy tunes from the 2011 CD, including “Everyday Will Be like a Holiday,” “A Friend to You,” and “Hattiesburg Hustle” in notefor-note transcriptions that Haynes himself approved. Retail price: $22.99. NAMM Booth #4618 www.halleonard.com

The Latin Real Easy Book from Sher Music Co. The Latin Real Easy Book contains an indepth selection of Afro-Cuban classics, Brazilian music and Latin jazz tunes. The tunes are presented in the “Real

Easy” format – the tune presented on one page, educational material on each facing page. This will make it possible for band directors to expand their combos’ repertoire to include songs in these vibrant styles of music, or even start an ensemble dedicated solely to Latin music. The book is split into two parts. The first is aimed at middle school and high school ensembles, while the second is designed for college or professional use. The song list includes Latin jazz charts by Cal Tjader, Poncho Sanchez, Dizzy Gillespie, and more. Afro-Cuban selections included music as played by Eddie Palmieri, Mario Bauza, Tito Rodriguez and more. Also represented are Brazilian composers like Tom Jobim, Ivan Lins, Djavan, and João Donato. Playlists

March 21 – 24, 2012 in Frankfurt, Germany mission for music Musikmesse in Frankfurt, Germany is definitely the place to be for all manufacturers, retailers and musicians. At the most important international trade show for the musical instrument industry you’ll discover all the latest products, which you can see and hear for yourself live at the various stands and stages. For more information about the wideranging program of events at Musikmesse visit: www.musikmesse.com info@usa.messefrankfurt.com Tel. 770.984.8016

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See us at NAMM Booth 4800

55257-024_MMall_MMR_176_5x127/A • PDF/mail • ISO 39 • CMYK • cp: 22.11.2011, 23.11./AK

DU: 30.11.2011

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USA

See us at NAMM Booth 6390

Buyer’s Guide to New Gear are viewable on The Latin Real Easy Book website to allow people to hear the songs without charge. As is true of Sher Music’s other “Real Easy Books,” the educational material for each tune includes scales for soloing, piano voicings, guitar voicings and sample bass parts. Length: 275 pages. Retail price: $32. www.shermusic.com

Modern Drummer Festival 2011 DVD The Hudson Music’s Modern Drummer Festival 2011 DVD documents all the action at the yearly Modern Drummer event at Montclair State University in Montclair, N.J. The program included show-stopping performances and insightful educational segments. Gil Sharone (Stolen Babies/Dillinger Escape Plan) ex-

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pands on concepts found in his Wicked Beats DVD, Trevor Lawrence Jr. (Herbie Hancock/Dr. Dre) performs in hip-hop and fusion styles (with guest percussionist Taku Hirano), jazz innovator Jeff “Tain” Watts presents an incredible set with his stellar quartet, prog/metal star Aquiles Priester performs a blistering set of songs from Hangar and Freakeys, and, finally, drum superstar Horacio “El Negro” Hernandez performs with The New World Order, an all-star world music group put together just for the festival. The DVD also includes two master classes from jazz legend John Riley (Vanguard Jazz Orchestra) and Jim Riley (Rascal Flatts). An extensive printable PDF eBook is also included, containing transcriptions of nearly 50 detailed transcriptions of drum parts and educational ideas. The running time for the full program is five hours and 40 minutes. Retail price: $29.99 NAMM Booth #4618 www.hudsonmusic.com

Pro Academy Series: Event Lighting Instructional DVD Distributed from Alfred Music In Pro Academy Series: Event Lighting, veteran lighting professional Ben Stowe shows how to set up lighting displays for environments such as weddings, schools, clubs, churches, and more. Perfect for event planners of any experience level, the DVD explores the basics of how lights work, the different types of light fixtures available, power management, how to program lights using software controllers, and much more. The instructional DVD also gives an in-depth look at how lighting helps set the stage for any event, including its affect on atmosphere, people’s mood, attitude, and confidence. As a bonus, interviews with top lighting professionals

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See us at NAMM Booth 2492

Buyer’s Guide to New Gear from across the world are included. Retail price: $29.99. NAMM Booth #4818 www.alfred.com/proaudio

Guitar Licks Encyclopedia by Alfred Music Publishing Guitar Licks Encyclopedia is a collection of over 900 licks made famous by guitar masters in a wide variety of styles, produced in partnership with National Guitar Workshop. Written in both TAB and standard notation, Guitar Licks Encyclopedia helps expand guitarists’ playing abilities by teaching rock, blues, and jazz licks in various styles. The rock section covers guitar playing techniques of legendary rock guitarists, including Chuck Berry, Eric Clapton, Jimi Hendrix,

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Jeff Beck, Jimmy Page, Eddie Van Halen, Steve Vai, and many more. The blues section covers licks, intros, and turnarounds in Delta, Chicago, Texas, rock, country, swing, minor, and slide blues styles. Jazz licks are shown and organized by chord type, with four voicings given for each chord, all notated in easy-to-read diagrams. In addition, basic theory, tips, technical instruction, a handy table of scales, and other vital topics are also included. The MP3 CD features demonstrations of all the licks in the book. Retail price: $24.99. NAMM Booth #4818 www.alfred.com

Accessories ART’s New Dual RDB The Dual RDB is the ideal interface solution for any application where stereo or dual line level signals from recording interfaces, computers, iPods, consumer audio or video devices need to be connected to XLR or 1/4” instrument level inputs.

The Dual RDB has two high quality isolation transformers that prevent ground loops when connecting various systems together.

The Dual RDB accepts 1/4’ TRS and XLR line level inputs and outputs mic or instrument levels. The Dual RDB’s variable level controls allow volume control to be set at the source rather than in the studio, AV room, Installation rack, etc. A 20Hz to 20kHz frequency response ensures the Dual RDB will function transparently with any quality audio source. Retail price: $99. www.artproaudio.com String Swing Ukulele Rack Due to the overwhelming popularity of the ukulele, there has been an increasing dilemma for dealers in how to display

See us at NAMM Booth 5114

FEBRUARY 2012

never miss a beat

Buyer’s Guide to New Gear them. The new, CC54 ukulele rack solves this problem for stores of all sizes. Available in three configurations, the CC54 can hold 8, 16, or 24 ukes in just a 30” diameter circle. This rack can also be ordered to accommodate the same number violins. All String Swing fixtures are available to order with different cradles to properly display almost any instrument. NAMM booth #4378 www.swingstring.com

features reliable spring tension securing batteries, low contact resistance, and Gold plating to enable low temp reflow soldering. The piece withstands shock and vibration with exterior solder tails to ease visual inspection and features a unique design for vacuum pick and place. Available in bulk or on tape & reel. www.keyelco.com

Keystone 4.8mm Retainer for Lithium Micro Batteries For ML414 low profile, Keystone’s micro Lithium batteries are ideal for miniature electronic devices.SMT enables placement on crowded PCBs. The retainer

Mighty Bright Encore LED Mighty Bright, designer and manufacturer of innovative LED lighting products, debuts three new products added to their line of modern LED lights for musicians at NAMM 2012

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Mighty Bright’s newest music light, Encore LED Light, a sophisticated yet compact 6 LED light, is designed for ensembles, marching bands, and community bands. The Encore weighs only half as much as the Mighty Bright’s heavy duty Orchestra Light. The Encore is equipped with two brightness levels to match playing and venue needs; each LED lasts 100,000 hours, so musicians will never miss a beat. The Encore’s integrated fin shields audience members from the 28 bright white lumens it produces, keeping the audience focused on the musician and the music. The light comes equipped with three AAA batteries and an AC power supply. NAMM Booth #1525 www.mightybright.com Third Man/Griffin Technology 45 iPhone 4S Case The Third Man 45 iPhone 4S Case in-

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corporates a genuine 7” vinyl record, custom-cut into a protective iPhone case. To create the Griffin and Third Man Records Case for iPhone 4S, the team incorporated a genuine 7” vinyl record, pressed by United Record Pressing in Nashville, Tennessee, then diecut to form the protective back of the case. A molded frame snaps around the iPhone, holding the record insert in place and protecting the controls, edges, and screen, with cutouts for volume, headphone, hold switch and dock connector.

ThinkGeek Electronic Drum Machine Shirt The Electronic Drum Machine Shirt features several advancements in interactive musical apparel, including the option to record and play back loops. Built around the concept of a classic drum machine, the Electronic Drum Machine Shirt houses a number of different sound kits to allow even novice

musicians to create exciting beats and songs. The shirt’s drum console consists of seven effects pads and each pad plays a different sound. There are nine built-in drum kits, and the shirt also features a pad that will let you cycle through the different kits to find the desired sound. Retail price: $29.99 www.ThinkGeek.com

The Third Man 45 iPhone Case is available in three different variations, with a yellow, black or white frame that includes a black vinyl record back featuring a Third Man Records printed label. The packet of 3 interchangeable vinyl record inserts is also available separately, inspired by Third Man Records recording artists, and includes one white vinyl record back, cut from The White Stripes’ “Candy Cane Children” single, one black vinyl record back, cut from The Raconteurs’ “Steady, As She Goes” single, and one yellow vinyl record back, cut from The Dead Weather single “Treat Me Like Your Mother.” Retail price: $29.99 (Case), $19.99 (Set). www.thirdmanrecords.com Rotosound Guitar Capo Rotosound’s new spring-loaded Guitar Capo is designed to be used with one hand for ultra quick changes while playing on stage. Made from Magnesium alloy, the Guitar Capo is small and light. It is easily applied and removed simply by squeezing it into place. Once it is there, it stays there and users have complete control over where it is positioned. Retail price: $24.95. NAMM Booth #5596 www.rotosound.com FEBRUARY 2012

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Buyer’s Guide to New Gear AIM Gifts Piano Jewelry Aim Gifts’ new line of “Bling” Piano Jewelry features unique crystal designs to provide an expensive look that sparkles and glitters with movement. These accessories should catch any musician’s eye. Pictured are the four row and seven row bracelets, key chain, and lanyard. NAMM Booth #4223 www.aimgifts.com

HUNTER MUSICAL INSTRUMENTS

Digital Roland SPD-SX Sampling Pad The SPD-SX Sampling Pad is a multipad percussion instrument with 2 GB of onboard sampling memory and three powerful effects engines. The SPD-SX replaces the popular SPD-S, the industry-leading sampling pad, which has been the overwhelming choice of professional drummers, percussionists, and DJs. The SPD-SX leads the way with the latest pad-sensing technology, enhanced sampling performance, an assignable click output, and a host of other features.

FULL LINE QUALITY INSTRUMENTS FOR BAND & ORCHESTRA

QUALITY BAND INSTRUMENTS FROM HUNTER

Provide your customers with the highest quality instruments and the best possible price points. Hunter offers a full line of instruments that are made to the best standards. Call us today to find out how you can profit from Hunter Musical Instruments. Fast shipping available from our New York warehouse.

HUNTER NEW YORK

3300 Northern Blvd., Long Island City, NY 11101 (718)706-0828 ■ FAX (718)706-0128 ■ www.huntermusical.com

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See us at NAMM Booth 3000

User samples and factory-preloaded wave data can be organized and stored in any of the 100 available kits and played from the nine integrated trigger pads, which include six large pads and three edge triggers. The pads feature Roland’s latest pad-sensing technology for even, accurate triggering and the ultimate in dynamic sensitivity. Each pad has a dynamic LED that illuminates when a pad is struck, and also responds to audio-level activity. Two dual-trigger inputs allow users to expand the SPD-SX with optional external pads and acoustic drum triggers for even more triggering options. The SPD-SX has three multi-effects units onboard. The bundled SPD-SX Wave Manager software for Mac and PC lets users import, assign, and organize samples and assemble kits quickly and intuitively. USB also allows users to easily interface the SPD-SX with their computer to communicate directly with DAWs and other music software, so players can use the SPD-SX to trigger software instruments and record MIDI and audio data in the computer. Retail price: $999.00. NAMM Booth #7400 www.RolandUS.com FEBRUARY 2012

Yamaha 01V96i Digital Studio and Mixer The 01V96i digital mixer offers one-cable connection to computers and is perfect for studio, live recording and installation setups. Slated for introduction at Winter NAMM 2012, the new model builds on the proven configuration of its predecessors by offering USB 2.0 connectivity, new multi-track recording features and improved sound quality. The 01V96i features easy multitrack live recording at a precise 96kHz

with 16 in/16 out USB audio streaming. The 01V96i includes single-cable Digital Audio Workstation integration and comes with Cubase AI6 built-in to make live recording even easier and it is completely compatible with ProTools, Logic, Performer and Studio One. The updated 01V96i incorporates a full suite of the latest pre-installed Virtual Circuit Modeling (VCM) and REVX reverbs for a full spectrum of tonal colors, bringing the richness of analog sound to the digital realm. VCM plug-ins model the actual circuitry of the original analog effects units, down to the last resistor and capacitator, so whether youâ&#x20AC;&#x2122;re bringing vocals to life with a classic Yamaha SPX reverb or giving guitars an atmospheric edge with a 1970s phaser effect, the 01V96i delivers stunning vintage authenticity. Studio Manager software provides complete control over all of the consoleâ&#x20AC;&#x2122;s parameters, including the 100mm precision motorized faders, 99 scene memories for instant recall and ease of set-up and fully-configurable, user-defined keys to help users adapt to any studio or live environment. With 24 analog and digital inputs available right out of the box, extensive expansion options up to 40 + 20 BUSES configuration are available with mini-YGFEBRUARY 2012

DAI (Yamaha General Digital Audio Interface) cards. NAMM Booth #100 www.yamaha.com/ musicproduction

analog circuitry. These sounds were key elements in a generation of analog beat making and are still in demand today. As with drum parts, the synth part now provides timing information in be-

Korg Monotribe Version 2 This major update greatly augments the sequencer functions of Monotribe in addition to other new features. The update is available as a free download from Korg.com. Light, compact, and portable, Monotribe is well-suited for on-the-go use. Equipped with a built-in speaker and powe powered by six AA batteries, it is completely self-contained. A Drum Roll and Gate Time Hold function has been added to the sequencer, while a Sample and Hold functionality has been added to the synthesizer. Sync mode now has a Half Tempo function. The Monotribe is designed to bring back the vintage sound of the analog synthesizer. The Monotribe provides a three-part rhythm section (bass drum, snare, and hi-hat) powered by discrete

tween the steps in a sequence, allowing a pattern to achieve a total of 16 steps. Volume Automation allows the synth volume to be recorded during playback to create more detailed sequences. The Active Step function can specify which steps are played or jumped for each instrument when playing back the step sequencer. For creating those slightly random stepped-filter effects so famously used in analog synthesizers, a new Sample & Hold waveform has been added to the LFO.

See us at NAMM Booth 4808

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Buyer’s Guide to New Gear The Link Sequence feature is a completely new sync method for using multiple Monotribes. When sequence playback reaches the designated step, the first Monotribe automatically stops and the next Monotribe will start playing. By loop-connecting the SYNC jacks, the playback can keep cycling through multiple units – in true modular fashion. NAMM Booth #6400 www.korg.com

Cases & Bags

and two adjustable convoluted foam pieces provide a perfect secure fit top and bottom. The exterior includes corner in-line skate style wheels for easy tilt-and-go transport. The 3SKB-5260 has two forklift blade channels to allow for secure freight transfers in shipping. Comfortable and durable rubber over-molded handles are positioned for easy lifting. There are three heavy duty twist latches (one with padlock loop on each side) to secure the case in transport while a tongue and groove gasket lined lid provides a weather resistant seal with the base. The 3SKB-5260 has provisions for removable

Bo THE PROBLEM: Even for school music experts, renting band instruments can be one hassle after another. THE SOLUTION:

Shoenbach Instrument Pre-Packs We offer your beginning band instrument customer: High-quality, band director-approved instruments at very afforable prices. Attractive, colorful boxes suitable for store display. 5-Year limited warranty, toll-free access to repair service help, exchanges and more. Contact us today for complete details! Shoenbach is distributed exclusively by: Universal Melody Distribution CALL US TOLL FREE: 855.358.7407 ph: 214.377.4500 | fax: 214.377.4501 email: raywindt@universalmelody.com

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casters (3SKB-CAST) which are available as an accessory. The 3SKB-5260 will be available in July. NAMM Booth #4210 www.skbcases.com

Light & Sound

V ot at N isit h u 25 AM s 17 M (H ! al lD )

SKB LCD Transport Case Series The 3SKB-5260 LCD screen case is rotationally molded of Linear Low Density Polyethylene (LLDPE) for maximum strength and durability. The 3SKB-5260 LCD screen case is designed for transport of any LCD, LED or Plasma screens ranging from 52” to 60” in size. The interiors are designed to hold screens in a desirable upright position with a universal interior foam padding system designed to configure easily for customized production.

The interior includes a universal 2” thick foam padding system for easy configuration of a variety of screens. Four convoluted foam pieces for side to side protection

Audix TM1 Plus The TM1 Plus is a combination kit which includes the TM1 measurement microphone, threaded acoustic windscreen, shock mount clip, ½ inch calibrator adaptor and microphone calibration data on CD. The data files are a numeric representation of the TM1 frequency response. These, together with the provided sensitivity of the microphone, can be used with a variety of popular software measurement systems to correct the response curve of the microphone. The TM1 is a 6mm pre-polarized condenser microphone that features a precision machined four stage brass body and capsule housing, low noise SMT circuit, nickel plate finish, field replaceable parts, Switchraft ® XLR and shock absorbent O-rings. Retail price: $450. NAMM Booth #6976 www.audixusa.com IsoAcoustics ISO L8R155 Speaker Stands The ISO·L8R155 is a unique line of speaker stands from IsoAcoustics that maximize the full potential of audio speakers in virtually any listening environment. Using patented isolation technology, the stands permit speakers to “float” in free space, allowing listeners to hear authentic sound. IsoAcoustics stands move in a direction sympathetic to the sound source. They are the only stands designed to address the three elements that optimize speaker performance: Placement, Isolation, and Focus (PIF). The patented isolation system decouples low frequency vibrations from the supporting surfaces,while providing superior midrange audio imaging as it encourages all FEBRUARY 2012

movement to remain on-axis. Tilt and height adjustments optimize positioning. The isolation and response of the stand is a function of the isolator’s shape, volume and density. Supporting tubes move for and aft, while resisting secondary movements and oscillations. Bass becomes tighter and overall imaging is dimproved. At 6.0(W) x 7.5(D) inches, the ISO·L8R155 is specifically designed for all 4 to 7 inch near-field studio monitors. The stands have a height of up to 9” to raise and tilt high-frequency tweeters to ear level. The stands ship with two lengths of tubing, 3” and 8”. They will be introduced on January 19, 2012 at the NAMM trade show in Anaheim California and available in retail stores and on-line January 31. NAMM Booth #1637 www.isoacoustics.com Peavey Impulse 12D Portable Loudspeakers The Peavey Impules 12D is a portable, powered loudspeaker enclosure that combines Peavey’s IPR™ amplifier technology with a true ribbon driver. The speaker’s enclosure incorporates exclusive Peavey audio innovations to provide unprecedented power, sound reproduction and light weight. Featuring a true ribbon driver based on the Peavey Versarray™ line array ribbon, and a 12” Peavey Black Widow® loudspeaker engineered with dual voice coil, push-pull technology and a neodymium magnet, the Impulse 12D produces full-range sound for multiple live audio and music applications. The speaker produces 1,200 watts of power with a lightweight, switch-mode power supply and a high-speed class D topology that yields the highest audio resolution. Its back panel features two input channels and a line output, with a mix of I/O options such as combination XLR-¼” jacks, RCA and install-ready Phoenix connections. Input channels 1 and 2 also have mic/line source switches and gain controls. The Auto-Off function automatically shuts off the power when it no longer detects a signal, while the Line Out allows the user to chain multiple units or send the input signal to another source. The DynaQ section offers advanced tone controls such as Bass Enhancer, which is an overall loudness boost; a Music/Speech switch that provides optimized EQ settings for each audio type; and Contour, specially configured for program music. A module bay allows for future expansion. NAMM Booth #5740 www.peavey.com

of playing styles and is designed for loud applications. NAMM Booth #4893 www.jensentone.com Gemini Expands FirstMix Series, Makes Digital DJ World Accessible To Everyone Gemini will use NAMM to introduce their newest USB DJ controllers, the FirstMix I/O and FirstMix Pro. Both units make professional DJ features more accessible. Last year,

Gemini debuted FirstMix, a user-friendly MIDI controller that made the digital DJ world available to everyone. Now, Gemini’s FirstMix I/O and FirstMix Pro take intuitive features a few steps further. Both units interface with a PC or Mac via a standard USB connection, so users can choose songs from their iTunes library with the included MixVibes software. The new controllers also

Jensen Jet Electric Lighting 10” The 10” Electric Lightning is designed for a warm tone with bold with shimmering highs. Presented with overdrive distortion, it remains strong and articulate. Like the 12” version, popular for its faithful reproduction of deep rock’n’rollstyle tones, the 10” can handle the heaviest FEBRUARY 2012

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Buyer’s Guide to New Gear provide touch-sensitive jog wheels, builtin soundcards, pitch control, effects and EQ. NAMM Booth #5700 www.geminidj.com V-MODA Faders by Ear Armor Constructed from top grade metals and

medical-grade silicone fittings, Faders protect users’ hearing by reducing harmful noise by 12 dB evenly across the frequency spectrum, while still allowing ears to pick up crystal clear music and speech in a club, concert, festival, music practice, or other excessively loud events. The noise

reduction can make the difference between an enjoyable listening experience and lifelong hearing loss. It was V-Moda’s intent to create the world’s best earplugs. www.v-moda.com American Recorder Technologies Anti-Reflection Panel The ARP-101 Anti-Reflection Panel is a lightweight and affordable panel that

eliminates annoying sound reflection waves in audio recording. This new design features a 7.5” x 6” perforated

aluminum panel with specially designed acoustical foam, mounted on a 12” gooseneck with microphone stand clamp. Reflective waves exist in rooms with hard glass, metal and tile surfaces. Reflective waves adversely affect recordings, creating unwanted time delay as well as muddling vocals mid-range frequency coloration. The ARP-101 is a simple and effective solution that dramatically improves room acoustics, while allowing for accurate control of reflective sound waves thus significantly improving recording quality. This stand alone panel can be used with any brand or style of microphone. Retail price: $49.95. NAMM Booth#1780 www.americanrecorder.com Yorkville Sound Paraline Series Scalable Line Array Designed as a compact, expandable active vertical array designed specifically for mobile PA applications the new Paraline PSA1 / PSA1S systems are rapidly becoming the primary go-to system for busy rental houses, sound companies, and retailers. The Paraline Series PSA1 active full range loudspeaker system delivers the clarity and precision of a complex line array system in a compact and cost effective user friendly format. Designed to deliver maximum performance with minimum complication, the PSA1’s integrated power amplifiers and internal DSP mean no external processing is required. Direct connect to mixer source and set system levels, and the system is ready for the show. Retail: $2399 (Yorkville PSA1, Yorkville PSA1S). NAMM Booth #6555 www.yorkville.com

Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com 90 MMR

See us at NAMM Booth 2864

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See us at NAMM Booth 211A

Trade Show

NAMM University THURSDAY, JANUARY 19, 2012 BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Breakfast of Champions Joe Lamond, President and CEO, NAMM, and Guests This session is popular for a reason— it never disappoints! Join NAMM President/CEO Joe Lamond as he welcomes show attendees to Anaheim and sits down with a group of industry «champions» for up-close and personal discussions about where they’ve been and where they’re headed. Listen in on the thoughts of these visionary leaders and get their views on today’s challenges and possibilities. IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. Making the Most of Your Store’s Staff Rand and Cindy Cook, The Candyman Strings & Things Develop your market share through a happy, efficient and productive team! Rand and Cindy Cook of The Candyman Strings & Things, winners of the Wanna Play Dealer and Best Use of 92 MMR

Social Media awards in NAMM’s Top 100 Dealer Awards, will share tips and insights for retaining long-term employees, maximizing workflow efficiency, keeping a happy staff engaged in your store’s mission, using technology to improve productivity, rewarding your staff without blowing your budget and avoiding lay-offs in tough financial times. Join Rand and Cindy to learn how you can incorporate job descriptions for the music retailer to ensure tasks that need to be accomplished are assigned to staff members who are sure to embrace and follow through on their assignments. 11 a.m. NAMM Show Tips Revealed Donovan Bankhead, Spring field Music Whether this is your first NAMM Show or your 30th, it’s imperative to always learn new things. In this session, Donovan Bankhead will share his favorite NAMM Show tips that have helped make Springfield Music a Top 100 Dealer. So bring a pen and paper—and some of YOUR favorite tips—and learn how to make the most of your experience in Anaheim! 11:30 a.m. Creating Your Store’s Personality through Your Employees Peter Dods, Easy Music Center Each of your employees has a unique “work-related” personality—for better or for worse! Collectively, their personalities define the personality of your store, i.e., how your customers perceive your busi-

ness. Does your customer’s perception of your store match your perception, as an owner or manager? If not, how can you improve your store’s image? The process starts with hiring the people who have the work-related personality you want. Join Peter Dods as he demonstrates how he hires and develops his staff and store culture to attract and retain his ideal customers. Noon (Double Session) What Is My Store Worth? A Quick and Easy Way to Valuing Music Stores Alan Friedman, CPA Partner and Daniel Jobe, Accountant and Music Retail Consultant, Friedman, Kannenberg & Company, P.C. Given current economic conditions, every business owner needs to know the value of his or her business. Whether it’s for sale or acquisition, family transfer, estate planning, partner buy/sell agreements, divorce or even bankruptcy, determining a dollar value of your music store is the first step in any business transition. Yet most business owners are misguided about both the valuation process and the things that add value to their store. Join Alan Friedman and Daniel Jobe, members of a CPA firm with several music store clients, for an interactive, common sense approach to valuing your music store in today’s market and discovering what ultimately adds value. 1 p.m. Giving Your Store a Facelift on a Shoestring Budget FEBRUARY 2012

NAMM U Lisa Kirkwood, Discount Music of Jacksonville Retailers love their stores. Who doesn’t appreciate good design in a retail environment? How can you make your store stand out? How do you create a destination experience that inspires loyalty in customers? What message are you sending to your customers? How would you rate your store design? Customer experience? Ease of use? Lisa Kirkwood will show you how to make store improvements on a shoestring budget and find items for your store by repurposing, reusing and recycling. Learn the ideas that worked for her store and get inspired to do the same! 1:30 p.m. Digital Marketing for Tomorrow...TODAY! Bruce Triedel, Bethel Music Center Learn how to increase your bottom line by utilizing cost-effective digital products: pay-per-click and social networking channels, which can help develop your online presence. Use them to

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your advantage! Bruce Triedel will share his experiences with integrating his music store into the fabric of the web. Join Bruce as he gives examples of how he was able to use online tools to enhance his business and create opportunities. 2 p.m. Getting the iGeneration to Work for You Grant and Colleen Billings, Billings Piano Gallery Call them what you want: Generation Y, Echo Boomers, Generation Next, Millennials. They make up a sizable portion of your customer base, and they’re the demographic most likely to apply for jobs at your company. Grant and Colleen Billings offer tips for interviewing, on-boarding and successfully coaching the iGeneration for the benefit of your organization. 2:30 p.m. Is Your Website Leaving Money on the Table?

See us at NAMM Booth 4332

Michael Newman, Michael Newman Consulting, and Stan Werbin, Elderly Instruments Is your website the best it can be at driving visitors to become customers? How would you know? Website analytics answers the “what” part of the equation, but not “why” people are behaving as they do. Join consultant Michael Newman as he relates real-life results with retailer Stan Werbin and demonstrates how you can easily and quickly test your website for problems—and fix them. With more than 20 years of experience in the music industry, Michael also shows examples of how dealers have used this procedure to increase revenue. 3 p.m. Want More Customers? Learn How to Drum Up More Business Moderated by Brad Smith, Percussion Marketing Council Executive Officer, Hal Leonard Corporation, with Dr. Craig Woodson, Roots of Rhythm Program Director, and Bob Jespersen, PMC Executive Officer, KMC Music, Inc.

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NAMM U Learn how to define and use the different programs that the Percussion Marketing Council has created—geared to create new drummers, while building the market for your entire store. Listen in as snapshot overviews are presented using several programs that you can take advantage of for FREE! 3:30 p.m. (Double Session) Meet the Music Store Stars: Marketing Secrets of a Successful Retail Store Moderated by Jen Lowe, Boom Boom Percussion, with Paul Decker, Levi Kujala and Dustin Tucker, Music Villa Want know what a fellow retailer is doing well when it comes to marketing? Want to know the secret of that success? Want to get the inside scoop on how and what is really working? Join Jen Lowe as she interviews Paul Decker and a few key people from Music Villa, and gets into the nitty-gritty of what, why, when and how profit is actually being generated from specific marketing techniques. This will be an interactive 50-minute session where all inquiries are welcome. Come pick Paul’s brain—he’s got some great ideas to share! 4:30 p.m. (Double Session) Can I Find You? Is Your Lesson Program Invisible on the Web? Pete Gamber, Alta Loma Music and “The Lesson Room” Columnist for Music Inc. Magazine Join Pete Gamber for an informationpacked and tip-filled session about social media, the Internet, and your music lesson program. Learn how you can use Facebook, YouTube, Twitter and other new and old Social Media to create new students, retain current students and position your music store prominently on Google and the web—for next to nothing. FRIDAY, JANUARY 20, 2012

See us at NAMM Booth 3040

BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now David Meerman Scott, Marketing Strategist and Bestselling Author of “The New Rules of Marketing and PR” and “Marketing Lessons from the Grateful Dead” Wake up—it’s revolution time! Gone are the days when you could plan your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. Real-time means news breaks over minutes, not days. It means ideas that percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it. Caught up in old, timeconsuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Scale and media buying power are no longer a decisive advantage. Listen in on the expertise of David Meerman Scott as he reminds you that what counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels and grow your brand. IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. You’re on Facebook...Now What? Greg Billings, Steinway Piano Gallery of Naples and Grant Billings, Billings Piano Gallery Now boasting more than 800 million members, Facebook is a culture. Are you breaking the rules of this virtual society? Join Greg and Grant Billings as they discuss the most common Facebook faux pas and how to quickly get your company’s Facebook presence back on track.

NAMM U 11 a.m. 15 Ideas to Train Your Sales Staff in 10 Minutes a Day Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for Music Trades Magazine In this session, Bob Popyk will show you how to take just a few minutes each day to train your sales staff on prospecting, closing, handling incoming calls, greeting the customer, handling complaints, dealing with the Internet shopper, creating add-on sales, developing customer rapport and preventing anyone from walking away without buying. Sound difficult? It’s not. You just need a plan, a way to implement it, and a few minutes set aside each day. You’ll see the results in your cash register right away!

videos and products. John is seeing the results of his efforts with the start of each new school year. His YouTube videos have over 50,000 views, at 300–400 per day! He’ll demonstrate the steps he took, from concept development, business planning, product development, production, web resources, to successful execution. John will show you how the power of video, linked with social networking, can turn into new profits!

1 p.m. Getting Things Done: Organization for Creative Types Donovan Bankhead, Spring field Music Donovan Bankhead is back with his brilliant session from Nashville, which got rave reviews from attendees! His organization methods are a must-try, especially in our music products industry, where it’s no surprise that many of us fall into a “creative” category. As easy

11:30 a.m. Planning for Profit—Budgeting Essentials Lori Supinie, Senseney Music Hope is not a plan! Join Lori Supinie, NAMM’s Top 100 Dealer of the Year for 2011, to learn why you should create a budget and how to get started. It’s easier than you think and critical to planning for success! Noon The New Face of Music Lessons— Adults Myrna Sislen, Middle C Music Join Myrna Sislen as she reprises her popular session from last year’s NAMM Show with the latest updates and ideas. Adults are the fastest growing demographic wanting music lessons. The care and treatment of these music students will be fully explored in this session. Groupon.com is the biggest deal-of-theday website. When Middle C Music offered music lessons using Groupon, 80 percent of purchasers were adults. Learn how you can reach adult students and employ Groupon to greatly increase your business. 12:30 p.m. The Power of Video to Promote Your Store John Pedersen, Pedersen’s Band & Orchestra Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube FEBRUARY 2012

See us at NAMM Booth 3040

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NAMM U as it is to categorize ourselves, the same can’t always be said for our files. If your organizational system involves neatly stacked piles of paperwork all over your desk, then this session is for you. Getting Things Done (GTD) is a simple and effective system that anyone can learn and use. Gone are the days when that important bill or bid gets “lost in the shuffle”! GTD will increase your efficiency, saving you time and money. Join us to get your business in order and keep it that way! 1:30 p.m. Dare to Diversify Your Marketing Programs Jeff Mozingo, Mozingo Music Sure, there are marketing resources out there for businesses like yours, but you don’t know where to start and what exactly to do. Plus, people are still worrying about the economy and things haven’t really gotten that much better, it seems. Join Jeff Mozingo as he delivers some thought-provoking marketing ideas and discusses what he and his staff have done to bring people to his store and create awareness in their market about what they do. Jeff will touch on questions you may want to consider—is your store appealing, what’s the vibe and mood of your store, and a hot-button one to ask

your employees: What are YOU doing to bring business to the store? Find out why this marketing approach will have more impact on your business than you know! 2 p.m. Drive Growth and Profits with a Defined Company Culture George Hines, George’s Music Stores Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Customers like to do business with people they like, so give your customers a reason to shop at your store. Learn how to develop your store’s culture to irresistibly attract your target customers. George Hines will give you specific examples to build a defined, high-performance company culture that focuses on your customers and employees to increase growth and profitability. 2:30 p.m. How to Effectively Merchandise Your Store to Gain Maximum Sales Tracy Leenman, Musical Innovations Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effective-

ly merchandise your store to attract your customer’s attention, interest and desire to own the products you offer. Tracy Leenman will demonstrate how to improve your SAF (style, arts, fashion) quotient to increase your crossselling and add-on sales opportunities. By making your store more appealing to your core customers, you’ll encourage them to spend more during each visit. 3 p.m. Tune In to the Voice that Counts: Insights on Customer-Driven Innovation Moderated by Steve Schwandner, SeeIdeas, Inc., with Gregg Gammon and Jodi Smith, Buddy Roger’s Music In this session, you’ll learn about the goals, steps and great results of a unique customer-driven innovation plan used by Buddy Roger’s Music in Cincinnati—a Top 200 independent retailer in business for 55 years. During this new push, the owners and staff uncovered the real needs and wishes of three important customer groups: shoppers/purchasers, students taking lessons, and parents of students. Listen in as store managers share their perspectives and successes in a panel discussion led by Steve Schwandner, business consultant. 3:30 p.m. Surviving the Tough Times Lauren Haas Amanfoh, Royalton Music Center Before starting his store 47 years ago, Lauren Haas Amanfoh’s grandfather went to his childhood music store and asked them how they survived during the Great Depression. With that advice, he set up the business model that Royalton Music Center still uses today—and through good times and tough times, Royalton has survived and thrived. More recently, they have adjusted to today’s economy and boosted their lessons, rentals and sales when many stores are closing their doors. Lauren will discuss several factors she attributes to their recent success: proven methods to bring more stability to the industry and ultimately bring music to more lives. 4 p.m. Turn Your Rental Customers Into Your Best Customers Liz Reisman, Creative Music Center

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NAMM U Marketing 101 says the best customer is the one you already have. Every fall, a gush of new customers tumble right into our laps during rental season. And, every fall, we provide them with their instruments and supplies—and that’s it. Other than a few reeds or bottles of valve oil during the year, we may not see these customers again until June, if they return their instrument. But, with even the slightest marketing effort, these customers can become your most profitable customers. Join Liz Reisman as she shares how to make a new customer a good customer and a customer for life! Liz will talk about the basic tools you’ll need, including a marketing calendar, telephone, e-mail or texting account, social media, Constant Contact or other e-newsletter service provider, and basic training for your sales staff. It really works! 4:30 p.m. How Catching Trends from the Bottom Up Will Improve Your Bottom Line Menzie Pittman, Contemporary Music Center Is your store over-inventoried with too much of last year’s “hot product”? Do you know what emerging trends will determine this year’s “must-have” products? How can you forecast the “new best sellers” and also know when hot products start to cool down—before you place your next purchase order? Learn to watch for emerging trends “from the Bottom Up”! Engage your customers and listen to what they are saying. What bands are your customers listening to? What videos are your customers watching on YouTube? What are your customers talking about? This is “bottom up trending”—and if you pay attention to the conversations that your customers are having with their friends, you can significantly improve the bottom line for your business! Join Menzie Pittman as he shares his stories of successfully improving his bottom line by simply asking for information from his customers, his students and his children!

and Dave Cywinski, Hal Leonard Print presents a powerful partnership for growing your music lesson program and a profitable partnership for cash flow. Are you ready for the “next generation” of music lessons? Join Pete Gamber and Dave Cywinski as they provide real examples and reasons why you won’t want to miss out on this powerful tool for success in your store. SATURDAY, JANUARY 21, 2012 BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) The Top 10 Web Marketing Trends for 2012 John Arnold, Marketing Author and Columnist at Entrepreneur.com Marketing tools and technologies

are constantly emerging and changing. This session shows you where to invest, what to test and when to let-it-rest when it comes to marketing to your customers. Learn the best ways to spend your time and money—and recognize the new technologies that are less likely to pay off. Learn how to use tools such as social media, search marketing, mobile devices and marketing locally on the Internet— and how not to invest where you won’t get results. Get savvier and make your marketing efforts count by attending this session and taking away today’s most effective web marketing tips! IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. How to Ignite Your Business in Five Minutes or Less! Co-Moderator Danny Rocks, The Company Rocks and Scott Robertson, APR, Director of

5 p.m. Create Add-On Sales for Your Lesson Program with Print Music Pete Gamber, Alta Loma Music and “The Lesson Room” Columnist for Music Inc. Magazine, FEBRUARY 2012

See us at NAMM Booth 5720

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NAMM U Marketing & Communications, NAMM, with Retail Panel Do you want to fire up your staff and get your business off to a roaring start in 2012? Do you need an idea to spark your creative juices? Do you want to run “smoking hot” sales events all year long? If so, then make sure to attend this session! Four creative and successful music retailers will share their ideas that are “igniting” their business today in a rap-

id-fire exchange of ideas. In five minutes or less, you will learn how to sell more products from a smaller store space. Learn how to sell to customers who need gear just for a month. Learn how to pick ONLY the best promotional opportunities and then “promote the heck out of them”! You will take a full page of ideas—and take these ideas home to ignite a fire to get your staff moving and sell more stuff!

11 a.m. How to Handle Objections in Five Words or Less Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for Music Trades Magazine Do you have a plan in place to answer objections such as “I can buy it cheaper on the Internet,” “I have to check with my wife (or husband),” “I want to shop around” or “I’ll think about it”? Do you have customers who are walking out of your door without buying? It doesn’t have to be that way. It can be simpler than you think, with a common-sense approach you can use right away. In fact, in this session you’ll find out how to handle ANY objection in just a few words, so you’ll be writing up more sales as soon as you get back to your store. 11:30 a.m. Call Your Store and Change These Four Things Now Raegan Medeiros, John Michael’s Music and Sound Want to make four quick changes to the way you merchandise the products in your store? Join Raegan Medeiros to hear how she made changes that made it easier for customers to find what they were looking for; made more money for her store by offering three levels of service plans rather than giving away the service for free; and many more ideas. Make a date to attend this money-making session; you’ll want to put these changes into effect when you return to your store! Noon (Double Session) How to Get an “A” from the MI Spy Dan Ferrisi, Editor, The Music & Sound Retailer, with Retail Panel The MI Spy, reporting exclusively for The Music & Sound Retailer, crisscrosses the country and visits musical instrument retailers—both independent and corporate-owned—to find out whether stores provide excellent customer service, demonstrate product knowledge and make the customer feel welcomed, appreciated and catered to. The Spy is known for his total honesty, sharing both the positive and negative. But the question remains: How can an MI retailer ensure that, if the Spy does pay a visit, his or her store earns an “A”? We’ll be hosting a panel

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See us at NAMM Booth 5311

FEBRUARY 2012

NAMM U composed of people whose stores satisfied the Spy’s every criterion. Learn from those who passed with flying colors how your store not only can get the Spy’s seal of approval, but can also gain a reputation for meeting your customers’ needs and servicing them well, thus earning their continuing loyalty. Every industry thrives by developing best practices— here’s your chance to learn ours! 1 p.m. Inventory: How to Manage Your Biggest Investment Alan Friedman, CPA Partner, Friedman, Kannenberg & Company, P.C. The greatest challenge in managing music product inventory isn’t buying what you can sell, it’s what you buy and then can’t sell. Ever wonder how some retailers seem to master the art of keeping inventory fresh and quickly turning it into cash and profits? Join music retail industry CPA Alan Friedman to learn the time-tested secrets on how to buy, sell and manage your business’s largest financial investment and move that investment from your storage area to your cash register. 1:30 p.m. Monetize Your Facebook Page John Arnold, Marketing Author and Columnist at Entrepreneur.com Getting the conversation going is one thing, but chattering doesn’t necessarily lead to business. Find out how to start making money with Facebook promotions by effectively advertising your products, sharing coupons and creating your own group deals with tips from John Arnold. Don’t miss opportunities to cash in on your Facebook efforts and turn your fans into loyal customers. 2 p.m. Marketing Locally on the Internet John Arnold, Marketing Author and Columnist at Entrepreneur.com The web puts you in touch with the world, but what about those shoppers right in your neighborhood? Streamline your efforts by sitting in on this session with John Arnold and learning how to use online marketing to reach prospects and customers in a specific geographic area. Get tips on how to advertise your busiFEBRUARY 2012

Many music retailers believe their financial woes are unique—but, in reality, they’re not. Because they’re too embarrassed to ask for help, they simply “keep on keeping on” without making any changes. This double session is designed 2:30 p.m. (Special Double Session) to answer those important questions, and Financial Questions Every Music even the ones you didn’t know to ask! Join Retailer’s Afraid to Ask industry accountants Alan Friedman, Alan Friedman, CPA Partner, Daniel Jobe, Daniel Jobe and Shaun Conrad as they and Shaun Conrad, Friedman, Kannenberg & Multi-item_Ad_Mar11 4/1/11 12:55 PM Page 1 tackle your financial questions in a fun, Company, P.C. ness on thousands of local web sites, maps, search pages, blogs, social media sites and mobile devices—and get connected with the consumers close to your store.

WE’VE BUILT OUR BUSINESS ON OUR BRANDS. SO CAN YOU.

Cremona

Blueridge Gitane Blueridge

J.Navarro

Gladiator

Gold Star

Cremona

Kentucky

SAGA MUSICAL INSTRUMENTS • South San Francisco, California • www.sagamusic.com Dealer inquiries invited! See us at NAMM Booth 5760

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NAMM U rapid-fire and interactive fashion. Come prepared to ask any question on any financial topic, including inventory management, instrument rental accounting, employee compensation, bank financing, tax compliance, and as many more as you can think of. 3:30 p.m. Revving Up Revenue—Strategizing with Your Staff Daniel Jobe, CPA and Music Retail Consultant, Friedman, Kannenberg & Company, P.C. Generating revenue should really be a group effort. So why do most store owners take it upon themselves to drum up the business? Your employees can be your No. 1 resource and portal to a net-

work of new customers, generating fresh revenue. Join music industry accountant and consultant Daniel Jobe as he gives you a strategy for engaging members of your team, as well as helping you find additional income within your current lesson, repair, rental and sales activities. Not only will he show you the money, but he will help you track the additional revenue and success! 4 p.m. The Changing Face of Mobile Marketing: What Retailers Need to Know Now Angelo Biasi, InTunePartners.com Mobile is changing dramatically! There are more mobile subscribers than the Internet. Devices continue to evolve

and vary to satisfy key market segments—teenagers, seniors, to name a few. How customers use their phones now is beyond text, voice and other “calling” functions, and it continues to change. The way we market to our customers is also changing—from SMS/Text to mobile apps and the mobile web to QR codes. There’s a significant opportunity for retailers who get there first and take advantage of mobile marketing with best practices. Join Angelo Biasi for this session to learn how to get started with a mobile marketing strategy. 4:30 p.m. (Double Session) How to Implement Your Social Media Strategy Moderated by Danny Rocks, The Company Rocks, with Retail Panel It’s time to stop talking about social media. Now you are ready to develop and implement a plan of action for using social media to promote your store! Where do you begin? Do you feel overwhelmed with all of the social media options? Do you worry that you will not be able to find the time to do all of this? Are you the best person for this job? And, if not, how do you find the best people to implement your social media strategy? If you want answers to these—and other—questions, make a point to attend this panel discussion with four leading music retailers, moderated by Danny Rocks. You will leave with specific strategies and an action plan for implementing or improving your social media strategy. SUNDAY, JANUARY 22, 2012 BREAKFAST SESSION 8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Best in Show—This Year’s Hottest Products Frank Alkyer, Publisher, Music Inc., and Panel From a bird’s-eye view, the NAMM Show is both spectacular and overwhelming: thousands of products displayed by more than 1,500 exhibitors for

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NAMM U viewing in just four days! How do you see it all? Join Frank Alkyer and his panel of well-respected retailers and buyers who have searched every aisle for the best products, ideas and trends, and selected their top finds in four categories: Best Add-On or Accessory, Gotta Stock It, Companies to Watch and Best in Show. Sit in on Sunday morning to hear about the hottest gear, the must-haves and the newest products during this 60-minute summary of what to see before you board the plane home. Join us! IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. Create Your Own Woodstock—In Your Store Pete Gamber, Alta Loma Music and “The Lesson Room” Columnist for Music Inc. Magazine Why do we remember Woodstock? Would we know of Jimi Hendrix if he’d never played a gig—especially that one? Woodstock was about the music and the event. The same goes for your music lesson program and store! Put the pieces together via student performance events. Learn from Pete Gamber how to implement your print music program, social media and your music store’s heart and soul to thrive. Create your own Woodstock and make a home for the next generation of music lesson competition! 11 a.m. Meet the Press: How to Prepare for Your Interview Scott Robertson, APR, Director of Marketing & Communications, NAMM, and Jo-Ann Geffen, JAG Entertainment When you have the opportunity to speak to the press—whether promoting an event, discussing music education or talking about what’s new at your store— knowing what to say and how to say it is key to making the most of your time in “the spotlight.” Learn simple tips and strategies to turn your words into news and get great coverage, which is the same as getting FREE advertising in print, online or on the air. You’ll have a plan for handling media conversations successfulFEBRUARY 2012

ly after attending this session, presented by Jo-Ann Geffen and Scott Robertson. 11:30 a.m. How to Measure Your Social Media Results in Only 10 Minutes! Danny Rocks, The Company Rocks Starting and monitoring your store’s social media campaigns requires time. Are you concerned that you and your staff will waste too much time on social media? Most business owners and managers share this concern. Do you want to avoid falling into this “time trap”? Do you want to know how to develop a strategy for effectively monitoring and adjusting your social media efforts with an investment of only 10 minutes per day? If so, then schedule 25 minutes to learn what to monitor, how to use free website analytical tools and how to take action based on real-time responses. Join Danny Rocks as he shares the best practices for improving your social media results. Noon (Double Session) Creating New Customers and Musicians with Ukulele Circles Facilitator Jim D’Ville with Myrna Sislen, Middle C Music; Duane Wong, Music Works; and Shawna Gribskov, Pacific Winds Music Dealers across the country are creating new customers and expanding their sales with in-store ukulele events. The Ukulele Circle session will give dealers all the information needed to create a successful event, at little or no cost. The panel will include dealers who have hosted successful uke circles, as well as facilitator/ukulele circle leader Jim D’Ville. Dealers will learn by following the guidelines in the Ukulele Circle Starter Kit, created by renowned ukulele virtuoso and educator James Hill. 1 p.m. (Double Session) The Music Instinct: Science and Song (Part 1) Part 1 of the feature film hosted by Bobby McFerrin and neuroscientist Daniel Levitin, and co-funded by the NAMM Foundation Anyone who has been mesmerized by a Bach melody, stirred to dance by a rock rhythm, or taken back in time by the notes of a pop tune from their past, knows the power of music. The Music InMMR 101

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You'll turn into a believer when you strum your ﬁrst note on a Resomax bridge. Every note and every nuance dripping in tone. The patent-pending, Resomax Harmonic Bridge System is made from our light weight, harmonically rich alloy, designed to have your guitar bursting in harmonics and richness. Resomax bridges are the only bridges available in 4 different performance enhancing saddles. Original Resomax, String Saver, ceramic coated ULF (ultra low friction), and GHOST piezo. It's exclusive, autolock feature secures the bridge and tailpieces to your guitar, magnetically; no tools to use or lose! Simple you say? We say Genius! Another 3:00 am idea from Graph Tech Guitar Labs. Visit us at NAMM 2012 at Booth 5920, Hall B or ﬁnd out more on how it works at www.graphtech.com

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NAMM U stinct provides a fascinating and groundbreaking exploration into how and why the human organism is moved by the undeniable effect of music, and the deep connection between music and our bodies and brains. Come watch and follow visionary researcher Daniel Levitin and accomplished musician Bobby McFerrin to the crossroads of science and culture in search of answers to music’s deep mysteries. 2 p.m. (Double Session) 2012 Best Tools for Schools Awards Symphony Publishing Group, Rick Kessel, Publisher, School Band and Orchestra Magazine, Moderator Symphony Publishing editors and guests host the announcement of winning products in the annual Best Tools for Schools Awards. Come see what students and leaders in music education and business have chosen as the most relevant and innovative quality products being showcased at the 2012 NAMM Show. 3 p.m. (Double Session) The Music Instinct: Science and Song (Part 2) Part 2 of the feature film hosted by Bobby McFerrin and neuroscientist Daniel Levitin, and co-funded by the NAMM Foundation Anyone who has been mesmerized by a Bach melody, stirred to dance by a rock rhythm, or taken back in time by the notes of a pop tune from their past, knows the power of music. The Music Instinct provides a fascinating and groundbreaking exploration into how and why the human organism is moved by the undeniable effect of music, and the deep connection between music and our bodies and brains. Watch as the program follows visionary researcher Daniel Levitin and accomplished musician Bobby McFerrin to the crossroads of science and culture in search of answers to music’s deep mysteries.

Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com

FEBRUARY 2012

Total Organ Power Rodgers

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Trade Show

2012 NAMM Show Anaheim Convention Center & Anaheim Marriott

The following list of exhibiting companies appearing in Anaheim this January was provided by NAMM and is current, as of December 14. For the most up-to-date information, attendees are advised to pick up the 2012 Show Directory, available throughout the convention facilities beginning January 19th. Exhibitor 3rd Hand Percussion 3RD POWER Amplification 65Amps A & S Case Company, Inc. A+D Gitarrentechnologie GmbH A-Designs Abbatron LLC Access Music Electronics GmbH Ace Products Acepro Music Acesonic USA Acorn Instruments acouStaCorp Acoustic & Digital Piano Buyer Acoustic Guitar Magazine Acoustic Woods Ltd. Acoustica Inc. Acoutin Custom ADAM Audio USA Adam Hall GmbH Adamas Guitars Adams Musical Instruments Advanced Plating, Inc AEA AER Audio Electric Research AERIAL7 Agile Partners Aguilar Amplification Ahead Armor Cases AHEAD Drumsticks AIAIAI AIM Gifts AirTurn, Inc. Aiweidy Lighting USA Inc Akai Professional AKG Acoustics GmbH AKG Acoustics GmbH Albert Augustine, Ltd. Alesis Alfred Music Publishing ALGAM Allegro Acceptance Allen & Heath, LTD

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Booth No. 2367 2984 3390 6288 1359 6280 2493 6100 5977 4596 1325 4912 6899 807 5135 1013 6428 2965 7111 1014 5720 2648, 4515 1209 7106 4242 7007 E7, E8 5956 3564 3564 2783 4223 1101 5798 6310, 6400 7800 7800 1109 6400 4818 6440 817 6464

Exhibitor Alleva-Coppolo Basses and Guitars Allparts Alpine Hearing Protection Altamira Musical Instrument Co., Ltd. Alto Professional Altus Flutes Alvarez Guitars AMA Verlag AMA Verlag Amati USA Inc Amedia Cymbals USA American Audio American DJ Supply American Express Open American Express Open American Music & Sound, LLC American Recorder Technologies, Inc. American String Teachers Association American Way Marketing LLC Ameritage Carrying Cases Amigo Company Amis Co., Ltd (Guangzhou) Amp-Association of Music Parents Ampeg Amphenol Amptweaker, LLC AMV Sales & Consultation LLC Anadolu Muzik Alt. San ve Tic Ltd. Sti Analog Devices, Inc. Analysis Plus AnaMod LLC Ancient Tree Drums Anderson Group International, LLC Andreas Eastman Andy Graham Productions Angel Musical Instrument Co., Ltd. Angels Musical Instruments, Inc. Anthem Musical Instruments, Inc. Antigua Fabrica de guitarras SRL Antigua Winds, Inc. Antonio Hermosa Anvil Cases, Inc. AP International APC Instruments Aphex, LLC API Apogee Electronics Appletree Design Inc. Applied Acoustics Systems Applied Microphone Technology Applied Research and Technology AQUARIAN Aram Music Mfg., Corporation-Korea ArchWave AG Aria Guitars Aristides Instruments BV Armadillo Enterprises Aroma Music Co., Ltd. Art Strings Publishing, LLC Art Vista Productions Artist Growth ArtistWorks, Inc. Arturia Ashdown Design & Marketing Asterope, LLC Aubert Lutherie Audio Media Audio Plus Services Audio-Technica U.S., Inc. Audio2000’S® AudioLex LLC

Booth# 1558 5882 6464 1319 6400 3220 4000 2830 2830 4610 2865 6330 5774 4706 4706 6464 1780 2004 4301 1719 1230 1430, 1530 2004 209AB 6991 1281 2692 3464 7801 3583 6254 2467 1303 4001 1131 2701 4015 3604 4853 4310 5476 4849 4860 1304 6796 6411 6500 1025 6724 3108 6555 3544 1531 1062 1548 4768 5467 1243 4618 6427 E9 E15 6314 4342 2593 3007 5761 6998 6740 6390 6324

Exhibitor

Booth#

Audionova Inc. 4143 Audiostar Electronics Co., Ltd 1853 Audix Corporation 6976 Aural Sonic 1782 Auralex Acoustics, Inc. 6798 Aurora 4396 Automated Processes, Inc. 6411 AV-Leader Corporation 1865 Avalon Design 6955 Avedis Zildjian Co. 2940, 3050 Avian Guitars 2483 Avian Guitars 2483 Avid 6700 Aviom, Inc. 6720 Avlex Corporation 6810 Axis Percussion 3478 AXL Guitars 5476 AXL Musical Instruments 5476 Azumi Flutes 3220 B&C Speakers B5955 B&S GmbH 4307 B&S GmbH 4307 B-52 Professional 5952 B-Band, Inc. 3385 b3 Guitars By Gene Baker 2582, 2583 Backun Musical Services, Ltd. 2814 Bad Cat Amplifier Co 2983 BAE 1769 Bag End Loudspeakers 1829 Baldwin Piano 509 Bam L’Original 3001 BARI Woodwind Supplies, L.L.C. 3515 Bartolini Pickups & Electronics, LLC 5872 Bass Player 5761 Bazhou Basix Musical Inst. 4458 BBE Sound, Inc. 4818 BBS Prosound Limited 1837 Beamz Interactive, Inc. 6007 Beard Guitars LLC 1407 Bedell Guitar Company-Two Old Hippies 1800 Beechler Mouthpieces 4410 Beijing 797 Audio Co., Ltd. 6246 Beijing Cedars Music Instruments Sales Center 2521 Beijing Deyong Musical Inst. Co., Ltd 2601 Beijing FUYUN International Industrial Trade Co. Ltd 2800 Beijing Hsinghai Piano Group Limited 614 Beijing Huadong Musical Instrument Corp., Ltd 2903 Beijing J&N Pearl Shell Products Co., Ltd. 1313 Beijing Yishengyuan 2711 Beijing Yiyuan Musical Instruments Co., Ltd. 3524 Belcat Co. Ltd. 3482 Benavente Guitars 5270 Benchmark Media Systems 6829 Benchworld 415 Berklee Press 4615 Berndt Woods 3447 BES Audio LLC 1644 Bespeco Professional s.r.l. 1264 Best Brass Corporation 3204 Bestron Industries Inc. 2279 beyerdynamic 6464 BG Franck Bichon 3610 BGE Financial Corporation 3112 BI Technologies 1565 BIAS 6424 Big Apple Concepts 2433 Big Bang Distribution 3564 Big City Music 6735 Big City Music 6735 Big Dipper Laser

FEBRUARY 2012

Exhibitor Science and Technology Co., Ltd. Big Fish Audio Big Island Ukulele Co. Bigsby® BKE Black Diamond Strings, LLC Black Tusq XL Blackbird Guitars Blackstar Amplification Blade Guitars Blast Cult Blue Book Online Blue Microphones BMS Speakers GmbH Bob Moog Foundation Bogner Amplification Bohemia Piano America Inc. Bois Et Lutherie-G. Carballido BooHeung Precision Machinery Co., Ltd. Bootleg Guitars Borealis Borsini Accordions Bösendorfer Bosphorus Cymbals BOSS Boucher Guitars Boulder Creek Guitars Bourgeois Guitars Bourns Pro Audio Brady Drum Company Brady Drum Company Brady Drum Company Breedlove Guitar Company-Two Old Hippies Breezy Ridge Instruments, Ltd. Bricasti Design Ltd. Bridgecraft USA, Inc Brown’s Guitar Factory Brubaker Guitars Brunetti Tube Amplification BSS Audio Budda Amplification Buddy Blaze Fine Stringed Instruments

FEBRUARY 2012

Booth# 5598 6514 1318 3540 6909 3513 5920 1706 6440 1267 1113 4700 6824 1681 4910 5821 508 2568 3295 2497 1716 3555 100 MA 2971 7400 4242 3590 1509 5696 3379 3379 3379 1802 6230 6898 1680 3383 4860 2594 7800 5757 2395

Exhibitor Buffet Crampon USA, Inc. Burger&Jacobi Burriss Amps & Effects Pedals Business Resources and Information BW&R, Inc. C and C Drum Company C.B.I . Professional Wiring Systems C.F. Martin & Co. Inc. C.S.G. Guitars LLC CA Music Educators Assoc. CAD Audio Cakewalk Cal-Fab Calato Mfg California State PTA Calzone Case Company Canare Corp. of America Cannonball Musical Instruments CANOPUS Co., Ltd Carlsbro CarolBrass - USA Carr Amplifiers Carver Holdings Group Limited Carvin Corp Cascade Microphones Casini Music Instrument, Inc. Casio America, Inc Castiv Inc Catalinbread CAVS USA Inc. CE Distribution LLC Cecilio Musical Instruments Celestion Central Music Co. Century Strings Inc. CH & DH LTD Chairman Instruments Factory Chameleon Labs Chandler Limited Charites Strings Charles Dumont & Son, Inc. CharterOak

Booth# 4300 621 5899 160 1450 2360 4268 5454 2883 2004 6632 7400 2495 3441 2004 4849 2372 4426 2964 6756 3209 3583 1658 4490 1864 2605 5900 1002 1366 1566 4893 3212 4676 6012 2713 2706 3109 6945 6254 2707 4418 6799

Exhibitor

Booth#

Charvel Guitars 5720 Chauvet 5477, 5581 Cherry Lane Music 4618 Cherry Music Co., Ltd. 2700 Cherub Technology Co., LTD 2920 Chesbro Music Co 4430 Chevalets Despiau 3104 Chiayo Electronics Co., Ltd 5928 China Beijing Lanyao Huihao Musical Instrument Co., Ltd. 1574 China Suzhou Mingxing Violin Bow Making Co., Ltd. 2901 CHK Electronics 4196 Chonwoo Corp 4136 Chord Dice Company 1003 Chosen Fat Co., Ltd. 2859 Chris Campbell Custom Guitars 5894 Christi Green Studios 1001 Chromatik E19 Chungson Public Address Apparatus Industrial Co., Ltd 1740 Chungson Public Address Apparatus Industrial Co., Ltd 1740 CIEC Overseas Exhibition Co., Ltd. 1118, 1319, 1370, 1430, 1530, 1826, 2615, 2810, 2900, 2901, 6246 Cipex International 6990 Circle K Strings 1304 Civilized World Inc 5894 ClarSax Popa S.L. 2427 Classic Musical Instruments 1348 Classical Strings Inc. 3227 Claude Lakey Mouthpieces 3210 Cleartone Strings 4750 CLIFF INC 5785 Cloud Microphones 6324 Coalition for Music Education In Canada 2004 CodaBow International, Ltd 3505 Coffin Case 4130 Coleman Audio LLC 6897 Collings Guitars 1724 Community Professional Loudspeakers 6940 Comply™ 2574

MMR 105

MMO.MMR Ad11.11:Layout 1 11/28/11 8:57 AM Page 1

NAMM Exhibitors List Exhibitor

With over 7,000 titles including play-along and sing-along Book/CDs and distribution in over 100 countries shouldn’t you be offering MMO titles to your customers? For over 61 years MMO has provided discerning musicians and singers the opportunity to perform with top-notch accompanists and orchestras from around the world! Check out our website,

www.musicminusone.com to place your order online.

Contact Steve Rose about setting up an account: srose@mmogroup.com Tel: 914 592-1188 • Fax: 914 592-3575

106 MMR

See us at NAMM Booth 1724

Concepta KVB AG Concord International Group, Inc. Conn-Selmer, Inc. Connolly Music Company ConventionTV@NAMM Coopercopia LLC Copperlan Cora & Peter Kuo, Inc. Cordoba Guitars Cordoba Music Group Corporate Printing Inc. Cort USA Countryman Associates, Inc. Course Technology PTR Crafter USA, Inc. Crane Song Ltd Craviotto Drum Company Crescent Group International, Inc. Crest Audio Crossrock Case Company Crown International Crush Drums & Percussion Inc CruzTOOLS, Inc. Crystal Frets CTS Corporation CyberStep, Inc. Cympad D Allen Pickups D&H Guitars D&M Professional D’Addario & Company, Inc. D’Addario Canada D’Andrea Inc. D-TAR D. Guardala D.B. Musical Instrument Co., Ltd. daCarbo AG Dae Hung International Co., Ltd. Daisy Rock Girl Guitars Dangerous Music Inc DANSR inc Dark Matter Audio DAS Audio DAS Audio of America Dave Smith Instruments David Gage String Instruments David Nordschow Amplification dbx Professional DBZ Guitars DC Voltage Ddrum Dean Guitars Dean Markley Electronics, LLC Dean Markley Strings DeeJay LED DEELEEBOB Music Products Deering Banjo Company Defender Cable Crossovers DEG Music Products, Inc DEG Music Products, Inc Delano Pickup Systems Delfy Music Inc. Demeter Amplification Denis Wick Products, Ltd Denon DJ Denon Professional Der Jung Enterprise Co., Ltd DH Electronics Co., Ltd. DHP Diamond Amplification Diamond Pedals Diezel Diffusion Audio Inc. DiGiCo UK Limited Digitech DiMarzio Inc Dino Baffetti di Baffetti G.&C. SNC Direct Sound Headphones LLC Dixon Drums & Hardware DJ Tech Professional DJ Times DLK Drumworks Inc. Dogal di Cella & C. SNC Dörfler Bogen Dorfman-Pacific Co., Inc DownBeat Magazine DPA Microphones, Inc. DR Handmade Strings Drake Mouthpieces LLC Dramastic Audio Corp. Dream Cymbals and Gongs Drum Workshop, Inc.

Booth# 4326 3221 2654, 4224, 4600 3500, 6862 4700 1608 E13 3365 5300 5300 1205 4458 6691 4818 1312 6280, 6945 3065 2478 5740 1236 7800 2664 4166 1643 1862 1059 2464 2996 2374 7013, 7021 4834 4852 4768 5561 2830 2890 2911 1765 4818 6916 3101, 3112 1445 7101 7101 5400 3505 4143 7800 3290 5935 5466 5466 5710 5710 6714 3496 1513 1014 4218 4218 5254 2513 4388 3112 7013 7021 1354 1759 2496 3290 3492 4784 2694 6242 211B 5830 4819 1631 4000 6714 4700 2361 4819 2930 1380 4319 6996 4184 3208 6279 3279 303D

FEBRUARY 2012

Exhibitor

Booth#

DRUM! 3541 DrumCraft 2654 DrumDial Drum Tuners 3564 DrumTone.com 2342 Duallist Pedals 3366 Duesenberg USA 3491 Duncan Pickups 5561 Dunlop Manufacturing, Inc. 4568 Dunnett Classic Drums 3066 Dusty Strings Co. 1708 DV Mark 3190 Dynamicx Drums USA 2435 Dynatone Corp. 720 Dynaudio Acoustics 5932 E and E Exports Inc. 6200 E. & O. Mari, Inc. 5729 Ear Filters 3532 EarthQuaker Devices LLC 2596 Earthworks, Inc. 6290 East International Exhibition Co., Ltd 1436, 1441, 1740, 1842, 1848, 2700, 5499, 5598 Eastman Guitars and Mandolins 5110 Eastman Strings, Inc. 4001, 5110 EBS Sweden AB 5391 Eccentric Systems 2365 Eden Electronics 5244 Efkay USA Music Ltd. 2454 Egnater Amplification 5952 Eko Music Group SPA 4794 Elation Lighting 5767 Eleca International Inc. 1648 Electro-Harmonix 5396 Electro-Voice 6569 Electronic Musician 5761 Electronic Resources Ltd. 1010 Electroswitch 5973 Elettronica Montarbo SRL 4794 Elite Core Audio 1742 Eliton, LLC 2712 Elixir® Strings 4272 elysia Gmbh 6324 Em’s 4 Kids LLC 1364 EMC Electronic Music Components 6108 EMD Music Inc 3282 eMedia Music Corporation 6504 Emery & Webb Inc 1301 EMG, Inc. 4778 Eminence Speaker LLC 4334 Emotiva Professional 1761 Emperor Band Instruments 4458 EmpirePro 6620 Empirical Labs Inc 6324 Empress Effects 2882 Engl Marketing & Sales GmbH 5824 Eno Music Co., Ltd. 1730 Enping Jes Audio Co., Ltd 1848 Enping Oksn Electronics Technology Co., Ltd. 1848 Enping Sange Electronic Co., Ltd 1826 Enping Yike Electronic Co., LTD. 1826 Enrique Keller, S.A. 3313 Epifani Custom Sound Systems, Inc. 4499 Epilog Laser 1331 Epiphone 303AB Equipson SA 6274 Ernie Ball, Inc 5440 ESI Audiotechnik GmbH 6832 eskuche’ Inc. 2787 Esoterik Guitars 1355 Essential Sound Products, Inc. 5725 Eterhi, Inc. 1477 Eternal Musical Instrument Corp. (Beijing) 2820 ETI Sound Systems, Inc. 5952 Evans Drumheads 4834 Eventide 5791 EverTune 4227 Evets Corporation 4790 EVH Gear 300 EWS 5250 Exadel, Inc. E16 Exotic Woods Co. Inc. 5927 Extreme Isolation Headphones 1631 EZ Dupe 6951 EZ Guitar Trainer 1204 F Bass 1559 Faber Piano Adventures 4618 FaitalPRO 6790 Fane International Limited 5995 Fano Guitars 2582, 2583 Farmer Musical Instruments 2665 Fazioli Pianoforti SRL 609 FBT Elettronica SPA 6840 FBT USA, Inc. 6840

FEBRUARY 2012

Exhibitor

Booth#

Fender Accessories 5420 Fender Custom Shop 300 Fender Musical Instruments Corporation 300, 304 Fernandes Guitars 5690 Fernando Pullum Community Arts Center 2004 Ferree’s Tools, Inc 4233 Fibenare Guitars Co. 4295 Fibenare Guitars Co. 4295 Fishman Acoustic Amplification 4158, 4162, 4258 Fitness Audio, LLC 1825 Flaxwood USA, Inc. 2682 Flea Market Music, Inc. 1715 Floyd Rose Marketing 4860 Focusrite 6464 Fodera Guitar Partners LLC 5286 Forest Plywood Sales 1265 Forestone Japan Ltd. 3010 Fostex 6464 Four Force, LLC 1254 FRAMUS 4576 Francisco Domingo 5476 Francisco Esteve Guitars 1600 Frank Audio Co., Ltd 1370 Freedom Custom Guitar Research Co., Ltd 1465 Fröjel Strings AB 2913 Fuchs Audio Technology 5398 Fujigen Inc. 3090 Fujigen Inc. 3090 Funko LLC 1571 Furman 6868 Fuselli Manifatture 5861 Fusion Musical Instruments Manufacturing Co., Ltd. 1436 Fusion Products Company Limited 4897 Future Sonics 6626 Fzone Technology Co., Ltd 1436 G & B Pickup 1371 G Sharp Instruments AS 1470 G7th Ltd 1225 Gaai Drums & Co. 2958 Galaxy Audio Inc. 6200

Exhibitor Galileo Music Galli Musical Strings SRL Gallien Technology GAMA-Teaching Guitar Workshops Garritan Gatchell Violins Company, Inc Gator Cases, Inc. GE Capital GE Capital - Commercial Distribution Finance Gem Sound Gemeinhardt Musical Instruments Gemini Gen-16 Genelec Genz-Benz Amplification Geo Woo Musical Instrument George L’s Gepco International German American Trading Co Inc. Get’m Get’m Wear Getzen Company, Inc. ghost GHS Strings Giannini S/A Gibraltar Hardware Gibson Guitar Corporation Giffin Guitars USA Gig Gear International Gig-FX, Inc. Gioco Corporation Gjika Amplification GLIC Displays INC Gliga Violins, USA Global Truss Global Wood Source GMP Guitars GMS Drum Co. GNI Music Godin Guitars Gold Jackson Enterprises Gold Tone, Inc.

Booth# 509 2808 4284 2004 6820 3331 4804, 4900 150 409 5947 3312 5700 3050 6220 5720 2487 5820 6983 508 4194 4412 5920 4684 1400 5720 303AB 2582, 2583 2692 4180 2878 2582, 2583 5576 3424 5767 5943 1448 2564 1220 211A 3499 1407, 1504

A & M Composer Statuettes Latin American Percussion Admira Classic Guitars Masterpiece Clarinet & Sax Reeds Amati Band Instruments & Accessories Modular Band Instrument Cases Mike Balter Mallets MTS Rack & Combo Cases Baritone Sax Cases Original Swab Company Blitz Custom Polishing Cloths Pacific Trends Keyboard Lamps Blitz Instrument Care Products Plastic Kazoos (Kazoobie) Classic American Plastic Kazoos Populaire Clarinet & Sax Reeds Conrad Instrument Accessories Reed-O-Meter Creepnomore Sousaphone Cases Demand Silk Swabs Strunal String Instruments & Accessories Downbeat Merchandise Bags Stump Fiddle Dr. Dan’s Instrument Care DVDs Trombone Kazoo (USA) Drum Sticks (Whitehall) Trumpet Kazoo (USA) Dukoff Mouthpieces Tuba Cases (MTS) French Horn Kazoo (USA) Wabash Accessories Gemwood Conductor Batons (King David) Wazoo/Electric Kazoo Haberline Cello & Bass Bags Whitehall Instrument Accessories Kafko Brasswind/Guitar/Violin Accessories Whitehall Lanyards Kazoo (U.S.A.) Metal Instruments Windy City Mutes King David Leader & Gift Batons Woodstock Education Products Woodstock Musical Toys DAVID WEXLER & CO., 7807 E. Greenway Road, Suite #8, Scottsdale, AZ 85260-1717 Tel: (480) 675-8888 • Fax: (480) 675-8900 www.wexlermusic.com • Email: wexlermusic@aol.com “Merchandising Musical Instruments and Accessories since 1920” See us at NAMM Booth 3333

MMR 107

NAMM Exhibitors List Exhibitor

Known for pure tone, played for pure pleasure.

www.pantheonguitars.com or call 410.254.4433

See us at NAMM Booth 1509

108 MMR

See us at NAMM Booth 7002

Booth#

Golden West Technology 1455 Goldfish Guitars 4396 Gon Bops Inc 3264 Gotoh 4140 gPad Music 1461 Grand Illusion Piano Shells 4810 Graph Tech Guitar Labs 5920 Great River Electronics 7004 Greatmind Saxophone Instrument Mfg. 2620 Gretsch Co. 3540 Gretsch Drums 5720 Gretsch Guitars 300 GretschGear.com 3540 Grip Studios 3082 GRK Manufacturing 809 Grosh Guitars, Inc. 4877 Grover Musical Products 4808 Grund Audio Design 6337 Grundorf Corporation 6337 Gruv Gear 2173 Gruv Gear 2173 GSM- Multimedia GmbH 1242 Guang Zhou Yongyu Electronic Co., Ltd. 1848 Guangzhou Baiyun Ican Electronic Factory 1827 Guangzhou Desam Audio Co., Ltd 3581 Guangzhou Desheng Lighting Industrial Co., Ltd. 5499 Guangzhou Harmonic Electronic Co., Ltd. Enping Liching Branch 1674 Guangzhou Huiyou Cases Manufacturing Co., Ltd 1370 Guangzhou Jisheng Musical Instruments Manufacturing Ltd 2513 Guangzhou Kapok Guitar Company LTD 1524 Guangzhou Luyi Case & Bag Co., Ltd. 1370 Guangzhou OHM Audio Co., Ltd 1826 Guangzhou Ou Ba Musical Instrument CO., LTD 1831 Guangzhou Pearl River Piano Group Co., Ltd. 206A Guangzhou Romance Musical Instruments Co., Ltd. 1358 Guangzhou Sunpost Musical Instruments Co., Ltd 4250 Guardian Cases 5476 Guild Guitars 304 Guilford Guitars, Inc. 2269 Guillemot Corporation 6698 Guitar Addict 5894 Guitar Player 5761 Guitar-Hands 1419 Guitarparts Co., Ltd 1543 Guitars in the Classroom 2004 Guitars Manuel Rodriguez & Sons 5262 Guptill Music 1609 Gvox 6628 GWW Group Inc 1719 H & F Technologies, Inc. 6390 H.E.A.R. - Hearing Education and Awareness for Rockers 2005 H.G. Leach Guitars 1401 H.W. Products, Inc. 4806 Hagstrom Guitars 4758 Hailun Piano Co., Ltd. 205B Hailun USA 205B Hal Leonard Corporation 4618 Hall Crystal Flutes, Inc. 3534 Hallet, Davis & Co. Pianos 714 Hamer Guitars 5420 Hamilton Metalcraft 5975 Hamilton Stands 3101 Hammond Suzuki USA Inc. 5100 Hana Cloth 1754 Hangzhou Direct Electronics Co., Ltd 2572 Hangzhou Globe Broadcasting and Sound Co., Ltd 1370 Hangzhou Kawei Electronic Co., Ltd. 1370 Hangzhou Worlde Music Electronic Co., Ltd 5307 Hannabach GmbH 2830 Hannay Reels Inc 6695 Hanser Music Group 4868, 4878, 4884 Hanson Clarinet Company - Great Britain 2613 Hanson Clarinet Company - Great Britain 2613 Hanson Guitars 5496 Hardman Pianos 614 Harman 7800 Harmony Guitars 4458 Harris Musical Products, Inc. 4827, 4831 Harry Hartmann 2830 Haynes Flutes 4001 Hearing Components 2574 Heil Sound Ltd. 7018 Heintzman Distributors Ltd 417 Henri Selmer Paris 3100 Hercules Stands 3220 Hercules Stands 5420 Hermes International Inc 5114 HF International Trade (Tianjin) Co., Ltd. 2420 HH Electronics 4350

FEBRUARY 2012

Exhibitor

Booth#

Hi-Tech Pro Electronics, Inc. 1845 Hidrau Model S.L. 9997 High Spirits Inc 1124 High Tech Lighting & Audio Inc 2283 Hill Guitar Company, Inc. 1418 Hipshot Products 5735 Hiscox Cases 4242 HK Audio 6440 Hoanh Trang Co Ltd 2422 Hodge Products, Inc. 3434 Hohner Inc. 3240 Hohner Kids 3240 Hohnica 3240 Hollywoodwinds 4221 Homespun Tapes, Ltd. 4618 HongKong Moen Technology Co., Limited 1143 Hosa Technology, Inc. 5590 HOSCO Inc. 1619 Hoshino USA Inc. 4634 HotPicks 1476 House Band, LLC 6200 House Research Institute 1292 Howard Core Company 2910 Hudson Music 4618 Hughes & Kettner 6555 Humes & Berg Mfg. Co., Inc. 4400 Hunter Music Instrument Inc 3000 Hunter Music Instrument Inc 3000 Huss & Dalton Musical Instruments 1408 Hyper Audio Visual 2275 Hyper Audio Visual 2275 I-Tab Ltd 4318 I.C.E., Inc. 1858 Ibanez 4634 IBC Trading Ltd 1225 Ibrahim Diril Cymbals 3449 iConnectivity 1671 IEC-BERLIN Inter Expo Consult GmbH 2830, 2930, 3028 IK Multimedia Production SRL 6520 IK Multimedia US LLC 6520 ILIO 6724

FEBRUARY 2012

Exhibitor

Booth#

Impression Cymbals 2258 Infinite Response, Inc. 5404 Innovative Percussion, Inc. 2976 Inspired Instruments Inc. 6599 International Bluegrass Music Association 2004 Inyen Vina Co., Ltd 2272 ION Audio 6400 Islander ‘Ukulele By Kanile’a 1315 IsoAcoustics Inc. 1637 ISP Technologies, LLC 5863 Istanbul Mehmet Cymbals 2870 Istanbul Zil ve Muzik Aletleri San. ve Tic. Ltd. Sti. 2870 Istanbul Zilciler Muzik Alet. Imal. San. Ve Tic. Ltd Sti 2854 iStockphoto 1104 Italia Guitars 4278 iZotope, Inc. 109, 6920 J & L Tonewoods 1607 J.A.C. Musical Instruments Inc. 1558 J.D. Grandt Piano Supply Co. 724 Jack Deville Electronics 1564 Jackrabbit Technologies, Inc. 4323 Jackson Ampworks 2393 Jackson Guitars 300 Jaden Rose Guitars 5498 Jaguar Amplification 3582 Jaguar Amplification 3582 Jam Pedals 1581 James Trussart Guitars 4883 JamHub LLC 5315 Jammin Pro 6714 Jammit, Inc E11 Jancic AG 2515 Jarrell Guitars Ltd. 4198 Jawbone 5940 Jay Turser Guitars & Basses 5244 JBL Professional 7800 JBovier Stringed Instruments 4242 JDK Audio 6411 JEN - Jazz Education Network 2004 Jensen Speakers 4893 Jet City Amplification 7119 Jiangmen Boway Sound Equipment Co., Ltd. 1826

Exhibitor

Booth#

Jiangsu Dafeng Instrument Co., Ltd 1118 Jiangsu New Century Musical Instrument Co., Ltd. 2700 Jiangsu Swan Musical Instrument Co., Ltd. 2607 Jiangyin Goldencup Angels Musical Instruments Co., LTD. 4406 Jiaxing Jinlida Electron Co., Ltd. 1848 Jinan Huachen Industrial Co., Ltd 1338 Jinan Xuqiu Musical Instrument Co. Ltd 2615 JJ Babbitt Co., Inc 4322 JJ Electronic 5397 JJ Guitars Ltd 1432 JodyJazz Inc. 3317 JoeCo Limited 6598 Johan Gustavsson Guitars 2582, 2583 John Bowen Synth Design 5305 John Hornby Skewes & Co. Ltd 1212 John Page Guitars 1349 John Pearse® Strings 6230 Johnson 5476 Jon Cross Custom Drums 2349 Jones Double Reed Products 3105 Jordan Electric Violins 3600 Joseph Brodmann GmbH 520 Josephson Engineering 7004 Joyful Noise Drum Company 3066 Joyo Technology Co., Ltd 2900 JP Guitars 1415 JR Music Supply 3330 JTS Professional Co. Ltd. 6966 Juan Hernandez Guitars 1600 Jupiter Band Instruments 3220 JZ Microphones 6946 K and S Music 3309 K.H.S. Musical Instrument Co., Ltd. 3220 K2 CNC 1752 Kahler International, Inc. 5727 Kala Brand Music Co. 1330, 5492 Kamaka Hawaii, Inc. 1506 Kamoa Ukulele Company, Inc. 1201 Kanile’a ‘Ukulele 1315 Kanstul Musical Instruments, Inc. 4510 Kawai America Corp 207A

See us at NAMM Booth 1680

MMR 109

NAMM Exhibitors List Exhibitor

Booth#

Keith McMillen Instruments Kel Audio Microphones Kelly Concepts, LLC Kemper GmbH Ken Smith Basses Ken Smith Basses Keyboard KHL Corporation KHS America Ki-Sound Industrial Co., Ltd KickPort International LLC Kirlin Industries Inc KIWAYA Musical Instruments Co., Ltd. KMC Music, Inc. KMS Shokai Co., Ltd. Knaggs Guitars Knowledge Of Music Inc

6227 1260 2434 6100 4768 4768 5761 3393 1307, 3220 1480 2871 1770 1615 5420, 5720 4140 5398 1801

Exhibitor

Booth#

Koch Guitar Electronics Koenig & Meyer GmbH & Co. KG Kohala Koll Guitar Company Korg USA, Inc. KOZM Guitars Krank Amplification Kremona Bulgaria Kremona Inc. Kumalae Ukuleles Kupo Industrial Corp. Kurzweil Kush Audio Kyser Musical Products Inc. L Lab Corporation LA Custom Electric Lace Music Products

4143 2930, 3500, 6862 3240 2582, 2583 6440 1381 3584 3321 3321 1008 5574 6464 6324 5951 2598 5299 5860

Bb TRUMPETS • C TRUMPETS • Bb/A PICCOLO TRUMPETS FLUGELHORNS • POCKET TRUMPETS

Seeing & Playing is Believing!

SAXOPHONES AS EXTRAORDINARY AS OUR FULL LINE OF ALTOS/ TENORS/SOPRANOS AND BARITONES....CAN BE YOURS...BUT ONLY IF YOU ARE READY TO BE ASTONISHED, IMPRESSED AND PREPARED TO EXPERIENCE A TRULY THRILLING PERFORMANCE.

THE PHAETON TRUMPET COMPANY www.phaetontrumpet.com

THE SAX DAKOTA COMPANY www.saxdakota.com

pjlabiz2@aol.com 110 MMR

See us at NAMM Booth 3416

Exhibitor

Booth#

LAG Guitars 6440 Lakewood Guitars Gmbh & Co. KG 1412 Lakland Basses 5496 Lakota Leathers 1617 Lampifier Company 1677 Lamvin, Inc. 1781 Laney Amplification 4350 LANIKAI 3240 Larger Than Life Rockstar Supply 4130 Latch Lake Music 1561 Latin Percussion 5720 Laul Estonia Piano Factory 709 Lava Cable, LLC 6287 LD - Systems 1014 Lectrosonics, Inc 6329 Lee Oskar Harmonicas 5720 Leem Products Co., Ltd. 6995 Legacy Learning Systems, Inc. 4609 Legere Reeds Ltd. 3014 Lehle Gitarrentechnik 2982 LEP International Co., Ltd 1143 Leqtique 1143 Levy’s Leathers Limited 4658 Lewitt GmbH 208B, 6949 Lexicon Professional 7800 Liaocheng Sunsmile Musical Instrument Inc 1537 Line 6 210D, 212-1, 212AB Lipe Guitars USA 1018 Little Labs 6254 Littlite 7002 Liuteria Paoletti 2597 LM Products, Inc. 4285 Longsheng Musical Instrument Co., Ltd. 2610 LoPHAT Cabinets 1452 Los Cabos Drumsticks 3364 LOUD Technologies Inc 209-1, 209AB Louis Renner GmbH & Co. KG 814 Louis Renner GmbH & Co. KG 814 Low End Dist. 5270 Lowden Guitars LTD (George) 1612 Lowrey 5311 LOXX USA 4194 LPD Music International 4278 LR Baggs 5256 LSL Instruments 5921 Ludwig Drums 4224 LumaSkinz 1575 Luthier Music Corp 1421 lynda.com 4711 Lynx Studio Technology Inc. 6527 M & M Merchandisers, Inc 4358 M&M Distributing 3325 M-tone Guitars 2599 M.V. Pedulla Guitars, Inc 5964 M/S. Bhargava & Co. 2716 Mackie 209AB macProVideo.com 6104 Macro Appreciation Pty Ltd 1459 MACSAX Saxophones 2511 Mad Catz, Inc. E17 Mad Professor Amplification Ltd 4176 Maderas Barber 1600 Magic Parts Company 5890 MAGIX 7002 Mahalo Ukulele 1137 Majestic Percussion 3220 Major Music Supply 1424 MakeMusic, Inc. 6112 Malekko Heavy Industry Corporation 4699 Manhasset Specialty Company 3431 Manley Labs 6286 Manufacturas Alhambra, S.L. 1512 Mapex Drums 3220 Maple Leaf Strings 2600 MapleWorks Drums 2350 MapleWorks Drums 2350 MARANI 6510 Marantz Professional 7021 MARATHON PROFESSIONAL 6854 Mari Strings, Inc. 5941 Mark Drum 3190 Mark of the Unicorn 6410 Markbass 3190 Marleaux Bass Guitars 5254 Marlo Plastic Products, Inc 4823 Marshall Amplification USA Division 4840 Marshall Electronics 6874 Martin Blust 4299 Martin Roland Int’l Corp. 4146 MARUE Co., Ltd. 1465 Mascot Electric Co., Ltd 1833 Mason & Hamlin Piano Company 620

FEBRUARY 2012

Exhibitor Matchless Amplifiers Materion Brush Inc. MatTea Vocal Luxury Maui Xaphoon International, Inc. Maxonix Maxtone Musical Instrument Mfg. Co., Ltd Mayas Music Publishing, Inc. MCD Percussion McDSP McNally Instruments LLC McPherson Inc. Meadowbrook Insurance Group MediaRain Mediasync (RSQ Audio) Medina Artigas S.A. MEINL Meinl USA L.C. Mel Bay Publications, Inc. Merano Musical Instruments Merit School of Music Merlin 5 Products, Inc. Meteoro Amplifiers Mey America Mi-Si Electronics Design, Inc. Miami Parts Import, Inc Microtech Gefell GmbH MicW Audio Mid-East Mfg., Inc. Mighty Bright Mighty Mite Mike Lull Custom Guitars Miktek, LLC Milbert Amplifiers Minarik Guitars Mipro Miraphone eG Mirrmusic.Co., LTD Misa Digital Technology Limited Mix Mixware, LLC Mode Machines Modern Drummer Publications Modkitsdiy.com Modulus Guitars Mogami Cable Mojave Audio Moku Ukuleles Molecules Drum Company Mollard Conducting Batons Mono Cases LLC Monster Cable Products, Inc. Moog Music Inc Moollon Moon Wha S.O.G. Co., Ltd Morgan Hill Music Moridaira USA, Inc Moses Carbon Graphite USA MPR Enterprises Mr. DJ Inc MTD (Michael Tobias Design LLC) MTS Products Corp Muse Inc. Muse Research Music & Sales P.E. GmbH Music Distributors Association Music for All, Inc. MUSIC Group Music In Schools Today Music Inc. Magazine Music Industries Assoc. of Canada - MIAC Music Instrument Accessories Music Magazine Publishers Association Music Maker Publications, Inc. Music Marketing Inc. Music Nomad Music Player Network Music Sales Corporation Music Sales Ltd Music Teachers National Association Musica & Mercado Musical Distributors Group Musical Merchandise Review MusiCares Musicians Institute Press MusicMan Photography MusicMedic.com Músico Pro Magazine Musicorp Musicvox, LLC Musikmesse Musiquip Inc. MV Pro Audio, LLC

FEBRUARY 2012

Booth# 4877 6244 1155 2617 2664 2632 4714 2458 6405 1718 1517 150 1377 7123 4853, 4855 3454 3454 4905 3521 2004 1437 2686 2330 3535 6987 6948 1774 2714 1525 4458 5999 7222 5935 1022 6814 2830 1106 1633 5761 5912 1009 3545 4893 1829 6874 6979 1317 3461 3509 3382 4850 5000 2487 1342 3590 1712 5292 4818 5274 5868 3333 1133 6729 6440 2007 2004 6766 2004 4319 2008 2578 4818 6809 6825 3496 5761 4618 4701 2004 4607 6909 4605 4704 4291 1304 3012 6809 5420 1351 4800 4242 6204

Exhibitor

Booth#

MXL Microphones 6874 myMix 6981 Nadir Ibrahimoglu e.K. 2830 Nady Systems, Inc. 4650 NAGMIM National Association of German Musical Instrument Manufacturers 3028 Nalu Ukulele Company 1500 NAMM Endorsed Business Providers 150 NAMM Foundation Pavilion 2004 NAMM/MM/PLS Russia 170 Nanjing Aileen Trading Co., Ltd 3523 Nanjing Zhang Gang Ning Piano Manufacture Co., Ltd. 721 Narita Industrial Co., Ltd 2925 Natal Drums 4840 National Association of School Music Dealers 2007 National Piano Foundation 2007

Exhibitor

Booth#

National Piano Travelers Association - NPTA National Reso-Phonic Guitars, Inc. National String Project Consortium Nektar Technology, Inc NEMC Neotech, a division of OP/TECH USA NetworkSound, Inc Neumann USA Neutrik New Horizons International Music Association NewBay Media, LLC NewTek, Inc. Nik Huber Guitars Ningbo (yinzhou) Apextone Electronics Co., Ltd. Ningbo Central Star Electronic Technology Co., Ltd Ningbo Emmya Electronic Co., Ltd.

821 1624 2004 4912 3421 3430 1649 6579 6320 2004 5761 1821 4143 1676 5475 1848

Meeting the Needs of Students for More Than 30 Years ... Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 30 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has recently been upgraded to include the J.LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Cremona SV-175 Violin Outfit: •All-solid carved, graduated construction •Seven sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •Well-balanced J.LaSalle LB-13 bow with ebony frog

249

Suggested Retail

SV-175

See us at NAMM Booth 5760

[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.

MMR 111

NAMM Exhibitors List Exhibitor

Booth#

Ningbo Kaifat Electronic Co., Ltd 4368 Ningbo LK Electronics Co., LTD 2383 Ningbo Polinata Electronics Co., Ltd. 1436 Ningbo Rixing Electronics Co., Ltd. 1842 Ningbo Tiansheng Jiahua Plastic Co., Ltd 1826 Ningbo Xuansound Electric Co., Ltd 1843 Ningbo Yinzhou Alctron Electronics Co., Ltd 1758 Ningbo Zhenhai Leilei Acoustic Equipment Factory 1855 Noisebug 6005 Nord USA 6464 Nordstrand Pickups 3398 Normandy Guitars 2897 Norris-Whitney Communications 4715 North American Music Inc. 509, 714 North American Wood Products LLC 1248 Noteflight 1200 Notemap, LLC 1205 Nova Strings 2924 Novation 6464 NS Design 5864 Nubone 5920 Numark Industries 6310, 6400 O’Donnell Custom Guitars 1570 Oasis, Inc. 1406 Odery Drums 2746 Odyssey Innovative Designs 6210 Offworld Percussion, Inc. 3579 Ohana Music, Inc. 1206 Oktava 6630 Old Jersey Music Lab 2365 Oleg Products, Inc 3422 Oliver Musica USA Inc. 3328 Olympia 4496 OME Banjos 1608 Omega Digital Pianos 820 OMG Music LLC 2998 OmniSistem 5691 On Point Audio, Inc. 6894 OnBoard Research Corporation 4131 Onori Entertainment 2992 Optek Music Systems, Inc. 1068 Orange Amps 4890

112 MMR

Exhibitor Orchestral Tools OregonBurls.Com Origin Amps Orkestra Zilleri San. Ve Tic. Ltd. Sti. Oscar Schmidt by Washburn Osiamo LLC Otto Musica Corp. Outsource Manufacturing, Inc. Made In San Diego Ovation Guitars Overton Overtone Labs Overture Guitars P. Audio System Co., Ltd. P. Mauriat P. Mauriat P.R Sounds Ltd. P3 Phantom Powered Pedal System Pacific Drums & Percussion PageFlip Inc. Paiste America, Inc. Palatino Pianos Palmer Guitars USA Palmer Musical Instruments Pantheon Guitars, LLC Panyard, Inc Parker Guitars Parsek SRL PartnerShip Parts Express Passport by Fender Paul L Jansen and Son, Inc. Paul Lairat Paul Reed Smith Guitars Paul Shelden Global Productions, Inc. PAXPHIL Corporation Peace Musical Company Peak Music Stands Pearl Corporation Peavey Electronics Peerless Guitars Co., Ltd. Pelonis Sound & Acoustics

See us at NAMM Booth 4233

Booth# 1202 2355 3394 2758 5244 1439 3207 1112 5720 3394 2460 2489 6894 4000 4514 1007 5935 303D 4618 3270 516 5765 1014 1509 3589 5244 3190 150 1630 300 815 3287 210B, 5320 3235 4398 3470 3020 2438, 2638, 2648 5740 1464 6324

Exhibitor Penguin Group, USA Penn - Elcom Percussion Marketing Council Perri’s Leathers Ltd. Perzina Pianos Pete Schmidt Music Accessories Peterson Electro-Musical Products, Inc. Petrof Piano PG Music Inc. Phil Jones Bass Phoenix Audio Phonic Corporation Piano Technicians Guild PianoDisc PianoForce PianoForce Pianowand Ltd Pic Stik Inc. Pick Grips Pickboy Pigtronix Pioneer Electronics (USA), Inc. Pizarro Electronics, Inc. PJLA Music Sales/Marketing Placid Audio Planet Waves Players Music Accessories Playground Sessions PMI Audio Group POCKETLABWORKS, Inc. PocketStrings.com Polyblend Systems Incorporated Pork Pie Percussion Inc Porter and Davies Ltd Posse Audio POWER Wrist Builders Powerful Drum Shop Premier Builders Guild (PBG) Premier Guitar Prentice Practice Pads Presonus Audio Electronics, Inc. Prestini International

Booth# 4818 5995 2004 5960 816 1027 5990 514 6820 3596 6989 6811, 6878 823 620, E6 727 727 4811 3582 1253 1439 5218 110, 119, 5810 1640 3416 1351 4834 3614 1377 6890 E5 1344 3492 3378 2879 3283 3064 2469 2582, 2583 4712 2875 6800, 6900 4231

FEBRUARY 2012

Exhibitor Prillante Music Instruments Primera Technology Prince Electronics Co. Prism Media Products Pro Audio Review Pro Cymbal, Inc Pro Sound News Pro Stage Gear Pro-Active Websites Pro-Mark Proel America LLC Profile Project RYTMO Prolok Prosound Communications Inc. Protec Protection Racket ProXcases Proz, Inc. PRV Audio Brazil PSPaudioware.com s.c. PureSound Q Lighting Qingdao Far East music9 Co., Ltd. QRS Music Technologies Inc QSC Audio Products Quantum Audio Designs Inc Quik Lok Qwik Tune R. Cocco Radial Engineering Ltd Radian Audio Engineering, Inc. Radikal Technologies LLC RainSong Graphite Guitars RAM Mounting Systems Randall Amplifiers Randall May International Rane Corporation RapcoHorizon Raso Music Accessories Ravenscroft Pianos Raw Metal Edge Raw Talent Guitar Raw Vintage Raxxess RCF USA, Inc. Reactable Systems Real De Los Reyes, S.A. De C.V. Realitone Recording King Recording Magazine Red Monkey Rees Harps Inc. Reference Laboratory SRL Regal Tip Regenerate Guitar Works Reid & Son Distributors Reliable Hardware Company Reloop Remle Musical Products, Inc. Remo, Inc. Renkus-Heinz, Inc. Rental & Staging Systems Residential Systems Retail Print Music Dealers Association Retail Up! Retro Channel Reunion Blues Revamped Design Reverend Guitars Rhythm Band Instruments, LLC Rhythm Earth Rhythm Tech Ricardo Sanchis Carpio’s Sons Rick Toone Luthier LLC Rickenbacker International Corp. Rico Reeds Riedel Communications Inc Rifftek, Inc. Rigotti RimRiser Ringway Tech (Jiangsu) Co., Ltd. Riptide Ukuleles Ritter Designer Bags & Cases Ritter Instruments Rivera Amplification Inc. Rixing (Tianjin) International Trade Co., Ltd Rob Papen Roc-N-Soc Inc. Roché-Thomas Corp. Rock Custom Drums Rock House

FEBRUARY 2012

Booth# 1119 2899 1736 7017 5761 3560 5761 4283 4323 4834 A6260 5244 2004 5765 5250 4812 5720 2287 1005 5699 6903 4834 5899 2900 424 6750 6226 5034 4790 1439 6959 6847 6108 1618 1108 5244 2550 6958 4558 2986 6290 1474 2492 5250 6250 6563 1100 5490 6525 5476 6809 4598 1720 6853 3441 1304 1537 4394 5912 4410 3440 6420 5761 5761 2007 4717 2593 5968 1636 3084 1803 1601 2970 1600 1219 5306 4834 6296 3602 3106 2764 4912 3590 4326 4182 4772 3543 6729 2960 1300 2351 4618

Exhibitor

Booth#

Rock N Roll Industries Magazine Rock School Scholarship Fund Rock-N-Roll GangStar, Inc. Rocket Shells Rocket Sticks Co., Inc. Rockett Drum Works, Inc. Rockett Pedals USA Rockford Carving Company Rockstar Pyro-Fire, U.S.A. ROCKTRON

4130 2004 2884 2967 2465 3164 1112 1207 2885 4684

Exhibitor Rodgers Instruments Corporation Rokkomann, Inc. Rokkomann, Inc. Roland Corporation U.S. Roland Organs Roland Systems Group RotekDrums LLC Rotosound Rovner Products, Inc. Royer Labs

Booth# 205A 1418 1418 7400 205A 7400 2352 5596 2604 6975

Introducing the

Z-Stik

Unlike any other percussive instrument!

The Z-Stik© is a *rhythm stick *shaker *finger tip drum *rain stick and with natural volume control!

The Z-Stik© can rain, shake, swirl and can plug into a guitar’s sound effects and loop stations to create a drum beat with different tones! The Z-Stik has five components • Sound chamber with capability of changing the sand from fine to course First Time • Sound board Exhibitor- See Us • Resonation Chamber At NAMM Show • Piezo pickup on the sound board In Hall E! • Sound hole

Available in different sands from around the country and the world Hand built with the prettiest wood on the planet by Greg Dahl

Call Greg Dahl 541.450.9499 or email info@Z-Stik.com and checkout our web site www.Z-Stik.com See us at NAMM Booth 4332

MMR 113

NAMM Exhibitors List Exhibitor RS Berkeley Rupert Neve Designs Ruppert Musical Instruments SA Rycote Microphone Windshields S.I.T. Strings Co. Sabian LTD SAE Co., Ltd Saga Musical Instruments Sakae Drums Samick Music Corporation

Booth# 3404 6498 2982 1776 5976 3056, 3254 5996 5760 2554 210-1, 210A, 4690

Exhibitor Samson Technologies Corp Sanchis Lopez Brothers Guitars Sandberg Guitars Santa Barbara Guitar Partners Santa Barbara Guitar Partners Santa Cruz Guitar Corp Sara-Trans Export Corporation Sauter USA Savannah Savarez

See us at NAMM Booth 1225

114 MMR

Booth# 6848 1600 2694 2386 2386 1700 5931 205-1 5476 3007

Exhibitor

Booth#

SAXZ Inc. SBS Designs Schaller Electronic GmbH Schecter Guitar Research Schilke Music Products Schimmel Piano Corporation Schmidt Synthesizer SCORE SCORE Mktg. Scott Cao Violins Inc. SE Electronics Seikaku Technical Group Ltd. Seiko Sennheiser Elec Corp Sensaphonics Hearing Conservation Inc. Seydel Harmonicas Seymour Duncan Shadow Shandong Taishan Wind Instruments Shanghai Huaxin Musical Instrument Co., Ltd. Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. Shanghai Max Precision Instrument Shanghai NO. 1 National Musical Instrument Factory Shanghai Ovistrings Music Company Shenzhen Bao Ye Heng Industrial Development Co., Ltd Shenzhen JHC Electronics Co., Ltd Shenzhen Mooer Audio Co., Ltd. Shenzhen Rowin Music Co., Ltd. Shinsung Galaxy International SHS International Shubb Capos Shure Incorporated SICA Speakers SINTOMS, Ltd. SJC Custom Drums SKB Corporation Skullcandy, Inc. Slipmatsonline.com SM ProAudio Smarvo Electronics Inc. Snagg LLC Snark Snow Sea Company Softwind Instruments Soh Electronics Co., Ltd Soho Acoustics Ltd. Solid Cables, Inc. Solid State Logic Sommer Cable GmbH Sonatina Strings Inc Sonic Core GmbH Sonic Distribution LLC USA Sonic Network, Inc. SONiVOX Sonnox Ltd. Sonodyne Sonodyne Technologies Sonoma Wire Works Sonomax Sonor Sonor Orff Sonora International Sony Electronics, Inc. Souldier Soultone Cymbals Sound & Communications Sound & Video Contractor Sound Barrier U.S.A. Sound Enhancement Products, Inc Sound On Sound Sound Plug Electronic Co., Ltd Soundcraft Studer Soundking Group Co. LTD SoundTrack USA, LLC. Source Audio LLC Spaceman LLC Spaceman LLC Spanish Guitar Master Craftsmanâ&#x20AC;&#x2122;s Guild SPECTOR Spectr Audio Spectrasonics Sperzel SPHK Corp. SPL Squier Guitars St. Louis Music/U.S. Band & Orchestra Stage Ninja StageTrix Products Stagg Standback Amp Stand STARIN

2606 6324 2830 4290 4332 208A 6108 160 1327 3320 6498 6762 5420 6579 6950 3024 5561 4172 2415 6012 1436 3020 2810 2424 1748 1826 1530 3425 1336 1648 6240 6541 4893 1342 3070 4210 2681 1159 6204 1836 1580 4790 1237 6434 6907 1502 3390 6908 2473 3522 1164 2344 6828 6828 6011 6945 6945 6225 6464 3240 3240 1713 6214 4168 2977 4700 5761 5390 4382 6321 7020 7800 6000 7010 5599 2599 2599 1600 4868 2375 6724 6234 2472 6849 300 4000 1258 4143 3282 5935 7119

FEBRUARY 2012

Booth#

STEAVENS Custom Amplification 2887 Steinberg North America 6528 Stentor Music Co. Ltd 4219 Steph Accessories Inc. 4390 Steve Clayton, Inc 4590 Steven Slate 6921 Sticks n Skins 2954 STK Professional Audio 1851 STOKYO Co., Ltd. 6224, 6526 Stone Custom Drum L.L.C. 2466 Strandberg Guitarworks 1219 Street-Level Youth Media 2004 Strictly 7 Guitars 3391 String Letter Publishing 5135 String Swing Inc 4378 Strings Magazine 5135 Strumbuddy 1416 Strunal CZ as 4610 Stuart Spector Design 4868 Studio Depot 1655 Studio Devil 6901 Studio-Blue 3395 Studiologic 6464 Studiomaster 6756 Sugi Musical Instruments Ltd. 1349 Suite Musical Instruments 2415 Sun Rise Exact Industrial Co. 1861 Sung-IL HiTech Co., LTD. 1413 Sunlite Industrial Corp. 3576 Sunny Mayson Musical Instrument Ltd. 1436 Sunrise 2800 Super-Sensitive Musical String Co 3515 Supernatural Cymbals 2765 SuperVee 1554 Suzuki Music USA 5100 Swing Guitars Co., Ltd. 1458 Swiss Percussion 2877 Synful 6227 Synthax Inc. 6913, 7000 Systems Contractor News 5761 T-Rex Engineering 4242 Taesung Precision Co., Ltd. 2592 Taiwan Carol Electronics Co., Ltd 1664 Takamine Guitars 5720 Takumi Ukulele Company 1613 Talwar Brothers (P) Ltd. 3231 Tama 4634 Tanglewood Guitar Company UK 4242 Tannoy 5932 TASCAM 6491 Taurus 1439 TAYE Drums 3554 Taylor Guitars 213ABC TC Electronic 5932, E12 TC Electronic 5932, E12 TC Electronic Tone Print App 5932, E12 TC-Helicon 5932 TC-Helicon VoiceJam E12 TEC Foundation For Excellence In Audio 172 TecAmp 2293 Tech 21 5982 Teenage Engineering 6409 TEI Electronics Inc. 5790, 5924 Telefunken Elektroakustik 1868 Telescript Inc. 1015 Tenon Industrial Co., Ltd. 3300 Testa Communications 4700 The DJ Expo 4700 The Dube 2364 The Effect Rack 3496 The ESP Guitar Company 213D The Gig Easy, LLC 1101 The Gig Easy, LLC 1101 The Guitar Hanger 3496 The Loar 5476 The Magic Fluke Co 1715 The Mr. Holland’s Opus Foundation 2004 The Music & Sound Retailer 4700 The Music Link 516, 5476 The Music People!, Inc. 5940 The Musician Network 4707 The Recording Academy 4601 The Stanton Group B5959, B5963 The Starving Musicians Program 2004 Theo Wanne Classic Mouthpieces 3200 Thimble Slide 4130 Thomastik-Infeld 3500 Tianjin Chixing International Trade Co. LTD 1847 Tianjin FLEET Music Co., Ltd 2449 TianJin Flourishing International Trade Co., Ltd 2379 Tianjin Fontai Music Import and Export Co., Ltd 2430 Tianjin Jinbao Musical Instruments Co., Ltd. 3278

Exhibitor

Booth#

Tianjin Jiuyue Technology Co., Ltd. Tianjin JYJ Musical Instrument Co., Ltd. Tianjin Longxing (group) Imp & Exp Co Ltd Tianjin Master Import & Export Co., Ltd Tianjin Sanjin International Trade Co Ltd Tianjin Sile International Trade Co., Ltd. Tianjin Tianzuo International Trade Co., Ltd Tianjin Triumph Music Imp. and Exp. Co., Ltd. TKL Products Corp. TMP Pro Distribution Toca Percussion Todaro’s Music Tolito musique Tom Anderson Guitarworks Tone Americana LLC Tone King Amplifier Company ToneGear

FEBRUARY 2012

2468 1531 3306 2710 3412 2614 2358 3427 4450 5940 5720 5941 3483 1518 2392 2582, 2583 4178

Exhibitor

3390 1126 3326 1670 1441 2287 5856 6945 5266 3265 4614 1300 5935 2864 4758 1859 1643

For ultimate Performance

Players who play a Wolfe Tayne mouthpiece agree: “You can have it all!” Whether you choose a metal or hard rubber model, you’ll experience dynamic sound quality, no matter what type of music you play.

www.jjbabbitt.com Mouthpieces for all clarinets and saxophones

See us at NAMM Booth 4322 jjBWolfeTayne.indd 1

Booth#

TonePros ToneRite, Inc. Tong’s Violin Shop Tonoch Audio Co., LTD Topled Lighting Electronics Limited Tov Imports Trace Elliot TransAudio Group Traveler Guitar TreeWorks Chimes Trevor James Flutes Tri-Technical Systems, Inc. Triad Products, Inc. Trick Percussion Products, Inc. Tricor AB TrigAudio Tritone Bridge

Exhibitor

MMR 115 12/12/11 2:32:25 PM

NAMM Exhibitors List Exhibitor Tropical Music & Pro Audio Tropical Music North America TRUE Systems Truth Custom Drums Inc TRX Cymbal Co. TSI Distributing TSS Fortune Co., Ltd. TSYS Merchant Solutions Turbosound Turkish Cymbals TV Jones, Inc. TV Jones, Inc. Two Notes Audio Engineering Two Old Hippies Two-Rock Amplification Tycoon Percussion Tyler Net, Inc. U-BASS

116 MMR

Booth# 5765 5765 6579 3549 2448 3397 2915 150 6464 2758 5829 5829 2694 1800, 1802 2582, 2583 3570 1107 5492

Exhibitor UFIP SRL Ultimate Ears Ultimate Guitar USA, LLC Ultimate Support Systems Ultracase Corp Ultrasone Inc. UM Distribution UNISON United States Postal Service United States Postal Service Universal Audio Inc. Universal Champion Electroacoustic Technology Company Universal Percussion, Inc. UpBeat Daily US Music Corp. Valoy Guitars Valuetone Musical Supply Inc

See us at NAMM Booth 4860

Booth# 2558 4152 1102 6690 5991 5794 2517 2925 2678 2678 7005, 7802 1764 2752 4319 4840, 5034, 5244 1651 3520

Exhibitor

Booth#

Vandoren S.A.S. 3112 Vater Percussion Inc. 3072 Veillette Guitars 5272 Veritas Instrument Rental 3501 Verne Q. Powell Flutes, Inc. 3512 Vestax Corporation A6252 VH1 Save The Music Foundation 2004 VHT Amplification 5476 Vic Firth Co. 3040 Vienna Symphonic Library 6724 Vigier Guitars 4762 Viki Exports (Pvt) Ltd (India) 3307 Viktorian Guitars 5794 Vintage Guitar Inc 4710 Vintage Vibe LLC 5410 Violet Musical Instrument Factory 1255 Viscount Church Organs 509 Visionary Instruments 1643 Visual Sound LLC 5820, 5825 VividLite 2274 Vivo USA Corp. 3426 Vnewsletter 4700 VocalBooth.com, Inc. 4334 Vocopro 5876 Voodoo Lab 5414 Vox Amplification 6440 Voyage Air Guitar, Inc 1401 W.L. Gore & Associates, Inc. 4272 Walden Guitars 1307 Walden Guitars 3220 Waldorf 6624 Walter Piano Co., Inc. 728 Walter Piano Transport, Inc. 822 Wanne Inc 3200 Warrior Cry Music Product 2004 Warwick GmbH & Co. Music Equipment KG 4576 Washburn Guitars 5244 Watson Guitars 1304 Watson Musical Instrument Manufacturing Co., Ltd. 1224 Wave Distribution 6324 Wave Stringed Instruments Co. Ltd. 3400 WaveMachine Labs 6905 Waves 6242 Wechter Guitars 5399 Welkin Sound Inc. 1008, 715 Wessell, Nickel and Gross 620 West Coast String Instruments 3004 Westone Laboratories, Inc. 6924 Wexler Music Co. (David Wexler & Co.) 3333 Wharfedale Pro 6464 Whirlwind 6930 Wi Digital Systems 5828 Willis Music Company 4618 Wilmington Fibre 5989 Windcraft Ltd 2611 WITTNER GmbH & Co. KG 3028 Womenâ&#x20AC;&#x2122;s Audio Mission 2004 Wood Violins 2910 Woodnote Music Inc. 3301 Woosung Chorus Industries 1536 WorldMax International 2740 WorldMax USA LLC 2740 Worship Musician Magazine 4698 Wuhan Silken Musical Instrument Manufacture Co., Ltd 2855 Wuxi Linefree Electronic Music Instrument Co., Ltd. 2900 Wyn Guitars 1452 Xenon Labs LLC E10 Xinyingke Electroacoustic Technology Co., Ltd. 1436 XO Audio 1000 XO Brass Instruments 3220 XOTIC Guitars & Effects 5250 XP Audio 2273 Xstatic Pro 2287 Yale String 4136 Yamaha Corporation of America 100 MA, 102 MA, 6528 Yankee Veneer 1352 Yellow Jackets Tube Converters 4893 Yellow Matter Entertainment 6921 Yorkville Sound Inc. 6555 You Rock Guitar 6599 Young Chang North America 207-2, 207C Young Heung Chemical Co., Ltd 3329 Youth Radio 2004 YueSen Musical Instrument Factory China 1530 Yuyao Benlong Electric & Sound Components Co., Ltd 1826 Zaolla Silverline 5590 Zinky Electronics 5218 Zon Guitars 5943 ZVEX EFFECTS 4134

FEBRUARY 2012

now on the iPad

MMR is now available on the App Store. www.mmrmagazine.com/ipad

Strings.

Advanced Woodworking Rock star violinist Mark Wood carved out a career through heavy metal heroics. Now he paves the way for a new generation of string players... When Mark Wood was growing up, he hunkered down among the awls and power saws in his dad’s woodshop and patched together a Frankensteined piece of sculpture with a few violin strings on it and a pickup. Wood admits it was almost unplayable, but the fact that he made it through the operation without cutting his own fingers off gave him hope. He kept at it for years, determined to develop the viola and violin equivalent of Jimi Hendrix’s Stratocaster – souped-up for amplification, stylish, and aesthetically detached from an instrument that hadn’t changed much in over 400 years. He wanted to rock. Since then, Wood’s become a world-renowned shredder on his electric violins, touring as an original member of the Trans-Siberian Orchestra, dueling with Steve Vai, and making big appearances onstage with Celine Dion, Lenny Kravitz, and Billy Joel. Throughout, he’s continued to develop his line of Wood Violins – wild instruments of up to seven strings in Flying V shapes with their own amps and wah-wah pedals are just a few of the exotic directions he’s gone. The company has

118 MMR

grown into a far-reaching operation that services both pros and, more importantly, young musicians. His “Electrify Your Strings” program, now in its tenth year, is the centerpiece of Wood’s career. The itinerary has him in at least two cities a week throughout the school year, and his collaborations with local dealers combined with huge performances with each school give overall profits to the local music program. The clinics hinge not only on schools’ willingness to open up to Wood’s flambouyant approach to music, but on the

FEBRUARY 2012

support of the communities as well. With Wood’s talents for turning kids into superheroes, the program has kickstarted thousands of students’ creative imaginations with its blend of classical, pop, metal, and above all, passion for self-expression. Wood says that he expects that first violin he made as a kid to be hanging in the Smithsonian Institute someday and that he hopes to inspire kids across the country to strive for the same. “This isn’t about selling instruments or getting my music out there or anything like that,” he says. “It’s about changing kids’ lives.” MMR had the chance to speak with Wood recently over the phone as he was on his way to catch yet another flight to an “Electrify Your Strings” event in South Carolina, and learned a lot about the continuing saga of what Wood calls “a life-changing experience.”

hadn’t changed in 400 years, until I came along. It’s astounding to think of. In our history of playing classical and fiddle music, have you ever seen anything but an acoustic instrument? It’s never changed. In pop music, there have been incredibly exciting developments over the last 30, 40 years that have totally changed the landscape for instruments. The only thing that didn’t change was the string industry. So my daily challenge is to change how people think the way Hendrix did at Woodstock. The guitar was never thought of as the kind of lead instrument that Hendrix and Van Halen turned it into. It’s a billion dollar industry now.

MMR: Tell us where this whole rock star approach to the string section came from. My mom was a classical musician and she had four boys and we each played an instrument. We eventually became the first all-brother string quartet in the world. We toured around and I played viola. I’m a classically trained musician. But then of course my parents made the mistake of getting me a record called Sgt. Pepper’s. That changed everything. The violin industry is very large. The violin, viola, cello, and double bass

MMR: Your approach to selling the instruments seems anchored in getting people excited about the music itself. I think it’s important to note that Fender and Gibson do not sell guitars – it’s Eric Clapton and Jimmy Page and Eddie Van Halen who sell the guitars. It’s completely music-driven. What I’m trying to do is make sure that a musician and the music drives our instruments. That’s critical and that in-

FEBRUARY 2012

In the last ten years, we’ve reached over 10,000 students and teachers from the Juilliard level all the way down to kindergarten. volves our educational program. MMR: That involves developing a language for people to be interested in. Exactly. Juilliard doesn’t teach that. No conservatory teaches string players to improvise or play anything other than European music. Which is fine – I love classical music – but America created not one style, not two styles, but half a dozen if not more integral styles of music: Jazz, rock’n’roll, hip-hop, blues, R&B... America has driven music culture for the last 80 years. James Brown, Aretha Franklin, Jimi Hendrix, Frank Zappa, all the blues players who Keith Richards and the British musicians were influenced by, Elvis Presley – just think about the amount of music and revenue that America produced in the last 50 years. It’s amazing.

MMR 119

Of course, that drove instrument sales. It was directly in line with who was big – in the ‘80s when we had The Cars and The Eurythmics, synthesizers were king and guitar took a back seat. Then all of a sudden you had Nirvana and Soundgarden and Pearl Jam with no keyboards and guitar sales went through the roof. Music drives everything. When I do my in-stores – and I do two or three a week with our dealers – it’s always about the music. I try not to talk too much. I just play. I say, “Listen to this music.” Then we sell instruments. Boom – it’s that simple.

MMR: When did you decide you wanted to get into music education?

So here I am in the ‘80s and ‘90s. I was hanging out with Yngwie Malmsteen, Steve Vai – all my guitar heroes. And from that period on, most of my audience and fans were guitar fans. I would think, “Where are all the string players?” They had no clue what I was doing. So I did a program at a school about ten years ago and it was life-changing for me to be around my people – string players – teaching them how to improvise and play my electric violin. We developed a rock orchestra where half the strings are electrical, doing my music and electric rock classical music. These kids were offthe-charts excited. This was the origin of Electrify Your Strings.

MMR: And now you’re ten years into the program. In the last ten years, we’ve reached over 10,000 students and teachers from the Juilliard level all the way down to kindergarten. Everybody. We’ve generated over a million dollars to string programs and music education around the country. What we do is we go into a school district

like Houston, and I was just in Cincinnati the last two days, and we work with the teachers and our dealers.

MMR: How are the programs prepared? The first thing we do is make sure the choir director and band director are on-target with music, which we send out about three months ahead of time. I arrive, we have two days to put on a concert, which is usually in a theater of around 3,000 capacity. Sometimes we’re actually doing arenas – this Friday I’m in an arena with 800 young musicians. All the profits go to the music program. That’s critical. It’s very important to bring in dealers and local commerce to music education, so we have the local dealer raffle off one of my instruments. They come onstage with me and are a sponsor and highly visible. They have a booth out in the lobby or the auditorium with all our products that they sell. It’s a win-win for everybody. After the ticket sales going to the teachers and music programs, the raffles generate $2$3,000 per school. So in other words, the

We never want to get into the argument of “This music is better than that.” I say,“Mozart used the same F# as Ozzy Osbourne, man!” 120 MMR

FEBRUARY 2012

school may walk away with $10 to $15,000 in their pockets for instrument purchases through that dealer, scholarships, support for private lessons – everything.

MMR: This is important news for dealers involved in school programs as well, right? For some of these dealers, 80 percent of their revenue is via schools. If the school programs get cut or compromised, their revenue is cut. We have mom and pop stores and major chain stores come in and everybody walks home on cloud nine. Teachers know what retailers deal with our instruments and some dealers sponsor additional money to help bring my band and me out to do these workshops, and everybody’s working together. The community comes in and pays the ticket prices and the raffles – we’re all working together. Dealers’ banners go up and we celebrate the commerce of the music industry. I’m not in any way shy about, “Oh, people are making money off of this.” No. If people are losing their jobs and their businesses because you’re not going

to their store, that is equally obscene to me and should not be pushed aside just because it’s capitalism. I really believe in telling these kids – “Go buy this stuff! Go to a music store and buy a pedal! Get distortion, get echo, buy an electric violin – participate in the industry because if the industry is flourishing, it will develop cool stuff for you to play.” It’s that simple.

MMR: Once you’re in a teacher role, you’re making sure kids are playing music from classical to classic rock to modern bands. What is it that you try to impress on the students? When the baby boomer parents are in the audience and they hear us do “Stairway to Heaven” and “Crazy Train” and Foo Fighters and my music – they’re on their feet dancing and screaming. Our kids are joyous – they’re not serious, zombie, uptight string players behind music stands.

Enough with that! That’s killing us. We’re living in a culture that’s so visual that when people go to a concert, they don’t want to see a half-asleep string player sitting behind a music stand – they want to feel connected. Every note has to go right to the listener’s heart. Not one dead note is allowed in my orchestra. So I rehearse them. “Let me hear a living note. Let me hear a dead note.” I show them the difference between a beautiful, loving, living, spirited note, and totally dead notes. Unfortunately, music ed tends to be overwhelmed with technique and scales and they don’t have time to talk about the most important part of music, which is the emotion and the spirit of it. In two days, these kids turn into superheroes.

MMR: At the same time, you’re not trying to start a culture war against classical music. We never want to get into the argument of, “This music is

Visit us at Booth #5262 and on www.guitars-m-r-sons.com

GUITARRAS MANUEL RODRIGUEZ AND SONS, S.L. Rich in sound, rich in history, rich in beauty since 1905 FEBRUARY 2012

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better than that.” I play Bach every day and Mozart, exactly the way Mozart wants it, then I kick my distortion pedal on and my wah-wah pedal and I do “Purple Haze.” I say, “Mozart used the same F# as Ozzy Osbourne, man!” The challenge of classical music is that they’ve always stuck their noses up at anything but classical music. American music was dirty and a wild animal. But as I tell these string teachers – and I’m on the board of the American String Teachers Association and I am em-

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braced by the Old School – American music is equally as important as Mozart because it’s our language. How wonderful it is for these kids to explore their language. It was a real struggle when I was developing my career – I was like the AntiChrist to a lot of people. Now I’m more like Batman. I’m going in there an empowering these teachers and they’re so excited and relieved – not just that they have their job for the next couple of years, but that they have money.

MMR: A lot of these kids are statistically not going to go on to become regular performers of music – what’s in it in the long run for those students? I can show the kids that you can do anything. I hardly graduated high school. I never went to college. I went to Juilliard and that’s it – no academics, completely self-made, and I want to let these kids know that with hard work and determination, they can be the next Steve Jobs. They can be the next President of the United States. Look what I have done! I say that creativity should never just be music or art or social studies or technology. It’s anything and everything. Not every kid is going to become a professional musician, but if a kid can say, “Oh my God, if Mark can do that, I think I’m going to design the next whatever.” There’s a Steve Jobs quote that we use that ends, “The ones who are crazy enough to think that they can change the world, are the ones who do.” It sums up my life and my philosophy – they may look at me as crazy, but I really do think I can change the world.

FEBRUARY 2012

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Spanish Guitar Maker Rodriguez and Sons Joins Worldwide Humanitarian Efforts Over a hundred years ago, Manuel Rodriguez’s grandfather began a small classical guitar company in the La Mancha region of Spain after giving up a fishing career. The luthier founded an organization steeped in traditions of the area – La Mancha is home Don Quixote, bullfighting, and flamenco music – and after three generations of Rodriguez family members running it in both Spain and America, the company has begun a new phase of outreach and expansion. The Toledo-based Rodriquez and Sons Guitars has embarked on an admirable quest to aid in humanitarian projects around the world in recent years, using their own rich heritage as a tool for social change. At the recent World Microcredit Summit in Valladolid, Spain, Rodriguez met luminaries and dignitaries from several nations and NGOs who he was able to present hand-crafted guitars to in the name of their work toward economic em-

powerment. Among those personalities were Her Majesty Queen Sofia, Nobel Peace Prize recipient Muhammad Yunus, International Cooperation Secretary of State Soraya Rodriguez, and officials from Gambia, Angola, Mozambique, Indonesia, and Italy. The artisanal guitar company dates back to 1905 and currently exports products to 120 countries, amid a Spanish guitar economy that has dropped

from 40 to 50 workshops down to six, according to Rodriguez. They’ve outsourced much of their manufacturing operation to facilities in China, where they build 18,000 guitars per year (an additional 4,000 are still made in Spain). The price of these guitars can vary greatly – those produced in China range from $100-$500, while those made in Spain retail from $400 all the way up to $20,000.

Rodriguez promises ‘music as an intellectual inspiring force to help them out of poverty.’

Manuel Rodriguez presents a guitar to Georgia governor Sonny Perdue. 124 MMR

Rodriguez himself was born in the United States while his father was living in California, where he operated the business for 18 years. In recent years, Rodriguez began to see humanitarian and social work as essential, and his first experience with charitable work involved auctioning his guitars to help raise money to aid blind children for a charity set up by Jimmy FEBRUARY 2012

See us at NAMM Booth 6240

Manuel with the president of Romania.

Carter’s Carter Center. His upcoming plans include donating 500 guitars to children living in the streets of Nicaragua, promising “music as an intellectual inspiring force to help them out of poverty.” The company is also beginning to get involved in a project along the U.S. and Mexico border that will be set up as a “guitars for weapons” exchange program, designed to benefit children involved in that region’s illegal drug trade. Rodriguez has also announced plans to begin crafting guitars out of the ecologically minded FSC Woods, a company which certifies reforestation with its supplies. The moves come as an exciting reconfiguration for the company’s future, though Rodriguez is happy to build on a solid reputation and relationships with several revered musicians who count his guitars in their collections. Earth Wind and Fire, Steve Morse, Andres Segovia, Eric Clapton, David Russel, and Sting have all played Rodriguez and Sons guitars. FEBRUARY 2012

See us at NAMM Booth 4410

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Supplier Scene Fret-King Bestows Black Label Axe On British Legend Dave ‘Bucket’ Colwell Dave ‘Bucket’ Colwell has worked in cooperation with guitar guru Trev Wilkinson to create the Fret-King Black Label DBC Guitar. The DBC guitar (Model No: FKV1DC) is inspired by a workhorse instrument that Bucket has played for years to thousands of fans across the globe in his tenures with Paul Rodgers’ Bad Company, Humble Pie and now with his own all-star band, Bucket & Co., (who recently released their debut album, Guitar, Beers & Tears). The DBC’s single Wilkinson dog-ear WP90 single-coil pickup delivers vintage tones thanks to Trev’s unique winding skills and the guitar is light and comfortable to wear. The guitar also features a thumbscoop for great upper fret access ad a two-piece mahogany body, a mahogany neck, rosewood fingerboard with 22 medium jumbo frets. Bucket’s new guitar is just one of the all-new Fret-King Black label range, which is distributed worldwide by John Hornby Skewes & Co. Ltd. www.fret-king.com Full Compass Systems Recognized by Dun & Brandstreet in 200-Day Tribute Full Compass, a national leader in professional audio, video, lighting, A/V and musical instrument sales, was recently recognized in the D&B 200-Day Digital Tribute, a series of success stories, hosted

on Dun & Bradstreet’s website as part of their celebration for reaching 200 million businesses in their database. D&B selected Full Compass as a featured business for their induction into the SBA100, an 126 MMR

honor awarded by the U.S. Small Business Administration. This designation recognized Full Compass for creating over 100 jobs after receiving assistance from the Small Business Association’s 7(a) and 504 loan programs. www.fullcompass.com www.dnb200million.com Tascam Announces Henoud Associates as New Manufacturer Rep Recording leader TASCAM recently announced the appointment of Hanoud Associates as their Manufacturer’s Representative for the New England Territory

of Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire and Vermont. Hanoud Associates has placed a strong emphasis on product knowledge, dealer sales and product application training and provides manufacturer support for various vertical markets such as music industry, recording, tour sounds, contracting, audio video, broadcast, commercial audio and cinema. “We are very excited to welcome Hanoud Associates to represent TASCAM in the New England territory,” said Paul Jenkins, Senior Vice President for TEAC America. “Paul Hanoud and his team have a great reputation for providing excellent services by their dedicated sales staff.” www.tascam.com Casio Partners with Keyboard Concepts Casio’s Electronic Musical Instrument Division recently announced their most recent partnership with Keyboard Concepts, one of the largest and most prestigious piano stores in California. The store will now carry Casio keyboards. Casio’s distribution with Keyboard Concepts illustrates how Casio’s digital keyboards fit for traditional piano dealers and their customer base, providing quality education, performance and recording features that teachers, students, families and professionals appreciate. Keyboard Concepts is known to cater to amateur and professional musicians

alike. Casio’s portfolio of electronic keyboards, including the popular PRIVIA line, as well as the newly launched LK165, lighted keyboard, will be more accessible to consumers by being displayed in all four Keyboard Concepts locations. www.casio.com Yamaha’s CFX Concert Grand Serves as ‘Crown Jewel’ of Lone Star College As Lone Star College-Kingwood completed construction of a state-of-the-art, 23,000 square-foot Music Instructional Building, it became clear that this exceptional facility warranted a new piano on par with the building’s exquisite new recital hall. Lone Star’s Todd Miller, DMA, chair, Visual and Performing Arts, and Jay Whatley, associate professor of Music, were tasked with selecting a concert grand that would exceed expectations. Miller and Whatley selected the Yamaha CFX concert grand piano, initially introduced to them by long-time Yamaha retailer Sherman Clay of Houston. Introduced in January 2010 in the United States, the nine-foot CFX is Yamaha’s flagship concert grand model. Incorporating the sum total of Yamaha’s piano manufacturing expertise and technology, the new model replaces the acclaimed CFIIIS concert grand piano. In addition to drawing on its 108-year heritage of manufacturing the world’s finest pianos, the instrument represents 19 years of research and development conducted by Yamaha craftsmen, designers and engineers to create this extraordinary handcrafted instrument. The CFX has begun to make its mark on concert stages around the world. Several distinguished pianists have won prestigious competitions playing the

FEBRUARY 2012

CFX, including the Choongang Competition (Korea), the Paderewski Competition (Poland), the Frederic Chopin International Piano Competition (Warsaw), the National Chopin Piano Competition (Miami) and the Hamamatsu International Piano Competition ( Japan). www.yamaha.com You Rock Receives Patent Approval for Fingerboard Technology You Rock Guitar has received patent approval from the United States Patent and Trademark Office for its unique fingerboard technology. The product, which is the first high-performance and low-latency MIDI guitar available for under $300, has been billed as a mobile solution for recording and writing. The guitar works with PCs, Macs, and iPads, and it offers features for both beginners and experienced musicians. The You Rock Guitar is also compatible with many recording software programs currently on the market. The guitars feature detachable necks and run on batteries or USB power. www.yrgmusic.com Vintage and Paul Smith Team Up for Another Limited Edition Guitar Following on 2009’s Paul Smith and Vintage® guitars collaboration, the designer Paul Smith is launching another limited edition compact Vintage acoustic model. The guitar is available in all Paul Smith shops in limited numbers now, as well as on the Paul Smith website. The Vintage Paul Smith guitar features a spruce top matched to a mahogany body, a traditional tonewood combination, offering clarity and harmonic content, ideal for a smooth, rounded bass in the sound, enhanced by an articulate and defined treble. The maple neck is topped by a smooth, tight-grained rosewood fret-board, with a mahogany bridge further complementing the subtly restrained look of the instrument. FEBRUARY 2012

ance and Mixvibes. Lentini, an industry veteran of 25 years who has been responsible for successful development of sales and marketing infrastructure for companies like Gemini Sound, Numark, Vestax, and Tracoman, says he looks forward to working with the dealer network again to create new sales and growth opportunities. Lentini Marketing Group will be hiring independent sale firms to assist in covering the USA. www.djtechprousa.com

Available in a rich purple finish, the guitar›s rosette is finished in the Paul Smith ‹signature stripe›, with the famous Paul Smith script signature logo nestling on the headstock. It’s much easier to stow a travel guitar in with the family luggage in the car too, or, with all the new rules regarding hand luggage on planes, to be able to stash a travel guitar in overhead luggage racks. The Paul Smith Limited Edition guitar is supplied complete with an attractive matching black padded Paul Smith travel bag. www.paulsmith.co.uk www.jhs.co.uk

Gemini Hires New Director of Marketing Gemini recently announced the hiring of Jim Rockwell as their new director of

Lentini Marketing Appointed to Variety of DJ Products The Lentini Marketing Group CEO Phillip Lentini recently announced his company’s appointment as National Sales and Consultant Firm for MI / DJ Market for DJ Tech Pro, Jammin Pro, Marani, Marathon, Deejay LED, iD-

marketing. Rockwell is a veteran manager with nearly 25 years experience, and

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Supplier Scene he will helm the recently expanded marketing department as the company enters one of the busiest seasons in the industry. Rockwell worked for the past 12 years in the music industry for Latin Percussion, where he started as a product manager in 1998. Rockwell climbed the ladder at LP, being promoted to marketing manager in 2000, then director of marketing in 2003. For the past eight years, he was in charge of all marketing activities for both LP and Toca brands, until his recent move to Gemini. Rockwell takes the reins at Gemini during the crucial period leading up to CES and Winter NAMM. But he’s not intimidated by the tradeshows and product launches scattered throughout the coming months. www.geminisound.com Mike Mangini Takes Zildjian On the Road with Dream Theater Veteran drummer Mike Mangini auditioned for his latest gig – drummer for prog legends Dream Theater – over YouTube. He’s currently on tour with his Artist Model drumstick. Constructed from resin impregnated laminated birch,

this material provides extra density and heft to the stick. The enhanced power and control provided by the material is well suited for the extreme drumming required for the Dream Theater live shows.

microphones from Royer Labs have become an integral part of capturing the essence of the guitars. www.royerlabs.com Mike’s drumming can also be heard on Dream Theater’s new recording entitled, “A Dramatic Turn of Events.” www.zildjian.com. Royer Ribbons Used on Tour with Fleet Foxes Indie folk group Fleet Foxes recently toured Europe before resuming stateside for performances in early September. Both electric and acoustic guitars are a critical element of the band’s sound and, to ensure the finest reproduction through the sound reinforcement system, two R-121 ribbon

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Shure Ribbon Mic Captures Guitar Sound on TBS’s ‘Conan’ For Brian Lodato, music mixer on TBS’ “Conan,” the opportunity to try the Shure KSM353 ribbon microphone on bandleader Jimmy Vivino’s guitar amp just fell into his lap. “We had the mic on loan, and I knew that guitar amp is a great application for ribbon mics, so I gave it a try,” he recalls. “Now it’s six months later and we’ve got it hard-mounted to the stage. We use it every night.” For each show taping, the group plays the opening theme, music leading into and out of each commercial break, and occasionally serves as backing musicians for guest artists. As the show’s musical director and arranger, Vivino handles lead guitar and vocals on stage. He has been with host Conan O’Brien throughout his career as a talk show host. Lodato positions the mic close to the cabinet, roughly halfway between the center and outer edge of the speaker cone. Lodato also employs a wide range of other

Made in USA by BO PEP, INC Box 144-H South Thomaston, Maine 04858 128 MMR

Conan music mixerBrian Lodato with the Shure KSM353he uses on bandleader Jimmy Vivino’s guitar amp.

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Shure mics as well, including Bet 91s, Beta 98s, Beta 58As and SM57s. www.shure.com

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Oktober Guitars Designs for the Misfits Electric guitar manufacturer Oktober Guitars is proud to introduce their new Annihilator Guitar, the latest addition to the Von Frankenstein Series. The Annihilator was designed by legendary Misfits guitarist Doyle Wolfgang Von Frankenstein, who worked closely with Oktober Guitars to ensure exact replication of his original instrument. The Annihilator was a year and a half in the making and is available now in USA Custom Shop and Production models. Both can be ordered via the Oktober Guitars website. Features include a mahogany body and neck-thru construction, an ebony fretboard with 27 medium jumbo frats, a “bat” fretboard taper, 25.5” scale, mother-of-pearl “bat” inlays, Floyd Rose Special tremolo, and a form-fitting Oktober hard shell case in a “Zombie Skin” finish www.oktoberguitars.com/ vonfrank.htm Protection Racket Welcome Anthrax’s Charlie Benante Protection Racket recently announced nine new endorsees to their drum case family, including thrash metal heroes Anthrax’s Charlie Benante. Benante is joined by Stuart Wilkinson (currently playing with Lissie) and Mat Hector (with Thomas Dolby and Josh Morgan of the Subways), along with Blake Davies from Turbowolf,

Jamie Nicholls, the new member of My Passion and Samson Jatto known for his work with Maverick Saber. Then there is Simon Tellier busy with Tynchy Stryder and independent drummer Dave Elitch who has recently been playing with Mars Volta and at the London Drum Show. The new endorsees join their roster of world-class drummers including Ian Paice (Deep Purple), Nick Mason (Pink Floyd), Ronnie Vannucci (The Killers) and many more. Protection Racket’s road tested drum cases are designed for a trustworthy ability to safeguard your precious kit, yet are lightweight and easy to transport. www.protectionracket.co.uk Dean Guitars Celebrates 35 Years at NAMM Celebrating 35 years as an iconic American brand, the 2012 Dean collection one of Dean’s most dynamic to-date. Anchored by the new Thoroughbred single-cut, the Modifier ML, Dave Mustaine Peace Sells VMNT, “Aphex Enhanced” Acoustics, Dean Custom Run series guitars, the limited edition Dime “Concrete Sledge,” and an array of USA and 35th Anniversary models, Dean is poised to have a strong 2012. The Dean booth is open to dealers only Thursday and Friday from 10am to noon, followed by the public unveiling of the 2012 collection by Dean CEO, Elliott ”Dean” Rubinson. In addition, Dean will once again be webcasting “Live from NAMM” at deanguitars.com/webcast, giving guitar players worldwide an exclusive all-access pass to Dean’s always exciting NAMM show with artist interviews, product demos, guitar giveaways, contests and much more, once again proving that no one does NAMM like Dean Guitars. www.deanguitars.com

tive accessory products that help them with their craft – the creation of music. Strings, reeds, drumheads and drumsticks each start the vibration allowing instruments to produce sound, and musicians to create music.

To kick off the new campaign, D’Addario has launched a viral video with long-time endorsing band, The National’s Bryce Dressner, as well as D’Addario employee, Australia Simon, a D’Addario employee since 1987. The video conveys the parallels between how music starts on D’Addario’s factory floor as well as with the musician. This is the first in a series of one-minute videos showcasing D’Addario’ commitment to its artisan manufacturing processes, and to the artists that rely upon the company for their music.

D’Addario Launches Music Starts Here Campaign D’Addario & Company has introduced Music Starts Here. The company is dedicated to provide musicians with innovaFEBRUARY 2012

See us at NAMM Booth 6230 MMR 129

Supplier Scene “More than a campaign, Music Starts Here is the company’s philosophy,” says Jim D’Addario, CEO. “Committed to excellence in manufacturing, creating jobs in the United States, and ultimately giving a voice to musicians worldwide, Music Starts Here is the true purpose of the company.” The “Music Starts Here” video is featured on the newly released D’Addario website, www.daddario.com. Mojo Musical Supply Acquires Lopo Line Mojo Musical Supply recently announced an agreement to acquire Lopo Line, Inc., the manufacturer of boutique and stock amplifier cabinets located in Apple Valley, California. The Lopo Line acquisition will provide a West Coast manufacturing and distribution presence for Mojo Musical Supply, currently one of the industry’s leading guitar and amplifier parts suppliers and amplifier cabinet manufacturers. Since 2007, Lopo Line, Inc. has offered amplifier cabinets with an emphasis on quality, competitive pricing, quick turnaround time, and excellent customer service, making such a merger a perfect

fit for Mojo Musical Supply. Mojo Musical Supply, based in Burgaw, North Carolina, has been in business for nearly 20 years and currently manufactures amplifier cabinets for over 90 boutique amplifier companies. With the Lopo Line merger, that number may double. Timing for the completion of the acquisition has not yet been formalized but is expected to be first quarter of 2012. Details will follow as they become available. www.mojotone.com

mahogany back and sides, with the Japanese Flag on the 12th fret of the fretboard, and the poignant phrase “Play for You, Play for All” inscribed on the inlay. Tak-

Takamine Introduces Tsunami Relief Guitar to support Japan’s Recovery Efforts Takamine recently introduced the Tsunami Relief Guitar (TR340S) in an effort to lend support to the earthquake and tsunami victims of Japan. All of the proceeds from the sale of this guitar will go directly towards the recovery and relief effort taking place in the wake of last spring’s earthquake and tsunami in northern Japan. The purchase of the TR340S guitar is one way to connect with the people of Japan and provide support to the recovery efforts. This limited edition acoustic dreadnought guitar has a spruce top and

ing Back Sunday, an American alt rock band from Long Island, N.Y., and Takamine endorsers, have created a moving call to action regarding the TR340S that can be viewed on the Takamine website. All proceeds from the sale of the TR340S will be donated to the Earthquake Reconstruction and Support Activities Fund where it will in turn be applied to the “School Music Revival” program that aids in the replacement of musical instruments and restoration of grammar school music education. Learn more at www.takamine.com Yamaha and Zenph Form Strategic Partnership Involving Yamaha Disklavier Yamaha Corporation of America and Zenph Sound Innovations, Inc. recently announced that they have entered into a strategic partnership to bundle Yamaha’s Disklavier and Disklavier PRO models with Mac and Windows versions of groundbreaking Zenph software products. The software will include products like Home Concert Xtreme, an awardwinning, interactive learning and performing environment that provides in-

George Litterst (left), CTO at Zenph Sound Innovations joins Mike Bates of Yamaha Corporation of America to announce the strategic partnership between their companies. 130 MMR

FEBRUARY 2012

Concerto DA-250 Digital Acoustic Accordion

telligent accompaniment that actually follows the soloist–slowing down, speeding up and getting softer and louder in a musically-coordinated fashion. Other products to be included are RePerform, a piano-focused MIDI editor, and Internet MIDI, a software program that connects two Disklaviers or other MIDI instruments over the Internet for real-time teaching and performance. The Zenph software integrates with the core Disklavier technology, providing general consumers, as well as academic institutions, interactive and distancelearning capabilities from the piano. www.yamaha.com Premier Acquires KD Drums Premier recently announced their acquisition of KD Drums. The takeover will see the formation of The Premier Drum Company Limited which will be the research, development and UK manufacturing operation for Premier Music International Limited, starting January 2012. KD Drums, based in the North West of England, have built a reputation for custom-built snare drums and drumsets since their inception in 2003 under the

management of Keith Keough, who will now take on the role of head of manufacture for Premier. The acquisition of KD Drums heralds a return to UK manufacture for Premier with the ﬁrst of the new British-built products due to be released at NAMM in January 2012. The Premier Drum Company will operate and manufacture from new factory premises in Lancashire with production starting in February 2012, which will allow KD drums to fulﬁll all existing orders beforehand. The Premier Drum Company will manufacture high-end snare drums to begin with, before moving on to British-built drumssets and orchestral and marching products, beginning in 2013. Full Compass Hosts Rotaract Tour Full Compass Systems recently hosted a tour of their facility for Madison-area FEBRUARY 2012

Rotaract members. Rotaract is a branch of Rotary designated for college students to help develop them as leaders in their workplaces and communities. Participants included students from both UWMadison and Edgewood College. Roxanne Wenzel, vice president of Sales & Marketing, launched the tour by providing an overview of Full Compass and the products the company sells. Wenzel then led the group on a tour of the facility, including the company’s showroom, production studios, warehouse, on-site restaurant and technology museum. After the walking tour, students gathered in Full Compass’ largest studio for a 30-minute Q&A session with owner and CEO, Jonathan Lipp. “We at Full Compass pride ourselves on giving back to the community,” Wenzel said, “this was a great opportunity to provide a positive experience for students who have the potential to be our future leaders.” Reunion Blues Signs Buddy Guy as Artist Endorser “Damn right I’ve got the blues. Reunion Blues!”… This is a quote from Buddy Guy that can be viewed by visiting www. reunionblues.com now that Reunion Blues, manufacturer of top quality bags and cases for musical instruments, has announced the addition of Buddy to their growing list of Reunion Blues artists. George “Buddy” Guy is a Rock and Roll Hall of Fame inductee and a chief guitar influence to rock icons like Hendrix, Clapton, Beck, and Vaughan. At the age of 72, he appeared on the cover of Rolling Stone as part of the magazine’s 100 Greatest Guitar Songs package. He has earned ﬁve Grammys, 23 W.C. Handy Blues Awards (the most any artist has received), the Billboard magazine Century Award for distinguished artistic achievement, and the Presidential National Medal of Arts. According to a company spokesperson, Orlando Wright, Buddy’s bass player and rhythm guitarist Ric Hall also recently signed on as Reunion Blues endorsers along with drummer Tim Austin and keyboard wizard Marty Sammon, making the entire Buddy Guy band Reunion Blues artist endorsers. All ﬁve musicians are now featured in the artist section of the Reunion Blues website.

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Hansen’s Music House to Close Long-time family music shop Hansen’s Music House has recently announced that it will be closing after the conclusion of the current school year. The shop, which has operated for 63 years under the ownership of Bob Hansen in the West Michigan town of Greenville, has been a go-to source for new and used school instrument sales, rentals, and repair as well as guitar and percussion equipment. A spokesperson for the store said the local economy has just been too much to handle, noting that a recent Electrolux factory closing cut 2,700 jobs from the town’s workforce before the downturn that hit the rest of the nation. The store, which services a dozen schools over a 60-mile radius, will remain open through next June in order to serve all current students. “We’re committed to our schools and want to do right by them,” said the spokesperson. www.hansensmusic.com

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Trade Regrets: Harold Moseley was hired by Charles Hansen in the 1960s and he was on hand when Hansen developed several now-standard practices in print music. Moseley went to work for Capital Music a wholesaler and distributor of Hansen’s music in Seattle, Washington. Harold later worked with the Big 3 Music Publishers group and stayed with the company through several changes in ownership, including United Artists and EMI. Moseley served in the United States Army’s 83rd Infantry during World War II. The 83rd is historically remembered for its role in the Battle of the Budge for which Harold was a part. Harold Moseley passed away on December 6, 2011. To view his NAMM Oral History interview, click here (http://www.namm.org/library/ oral-history/harold-moseley).

FEBRUARY 2012

Keep Music Education Strong Learning to play music is so much more than memorizing notes and scales. It helps a child develop creativity and instills self-discipline, commitment and conﬁdence. Your leadership in the community assures that music is a part of quality education for every child. Keep music education strong—go to supportmusic.com.

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136 MMR

FEBRUARY 2012

Business Opportunities Are You Tired of Trying to Climb the Corporate Ladder?

is a multi-store, family owned and operated full-line retailer based in Metro Atlanta. Ken Stanton Music has over 60 yearsâ&#x20AC;&#x2122; success and customer satisfaction.

Seeking: Certified Band/Orchestra Repair Techs, Print Music Manager, Store Managers, Sales Associates in the following departments: Guitars, Pro Audio, Drums and Percussion, and Band/Orchestra. Looking for friendly, customer service oriented, self-motivated, proven closers with good listening skills and 2+ years experience. Availability for flexible scheduling a must. Bi-lingual a plus. We feature: Competitive non-commission based pay, medical/ dental coverage, 401(k) plan, vacation/holiday/sick time, and room for advancement. Complete application online at: www.kenstantonmusic.com By mail:

Via email:

Ken Stanton Music Attn: Scott Cameron, General Manager 119 Cobb Parkway North, Suite A Marietta, GA 30062 scottc@kenstanton.com

www.mmrmagazine.com

www.mmrmagazine.com FEBRUARY 2012

MMR 137

Business Opportunities • Band and Orchestra Rentals • New and Like New Educator-Approved Brand Name Instruments • Personalized Rent-To-Own Program • No Franchise Fee or Inventory Investment • No Shipping Costs • High Commissions Paid the 1st of Every Month • Exceptional Service

Music Man is a family owned and operated Band and Orchestra dealer located in West Palm Beach, FL with over 30 years’ experience serving the music education community of South Florida. Seeking: Educational Sales Representatives who are friendly, knowledgeable, professional, creative and dynamic to build and maintain long-term relationships with existing customer base through the use weekly sales visits. 2+ years of sales experience or instrumental music related degree desired. Repair Technicians w/ 5+ years of repair experience or degree from an accredited Band Instrument Repair program desired. Salary: Negotiable based on experience All inquiries will be kept confidential. Send resumes to: John Jarvis Music Man 2309 N. Dixie Hwy West Palm Beach, FL 33407 or via email to john@musicmaninc.com

Visit the Classifieds on the Web: www.mmrmagazine.com

For Sale Gifts

BandGifts.com

Guitar • Horns • Piano • Strings T-shirts, Hats, Stickers, Jewelry, Keychains, Miniatures, Ties, and more.

For Sale For sale: Heckel bassoon, 11,000 series and recently overhauled. Fair market price for purchase andflexible payment plan. Inquiries at danbassoon2@aol.com

For Classified Sales Call Maureen 800-964-5150 ext. 34 • mjohan@symphonypublishing.com 138 MMR

New! Selling warm Florida Retail Music Store 9 teaching studios, 25 year rep, great lines, $500k inventory, buy/partner $200,000+-, turnkey! Bruce 321-725-3047 FEBRUARY 2012

For Sale

Help Wanted Supernatural Percussion is seeking sales representation worldwide. We are looking for experienced MI reps and distributors to be a part of our rapid growth. Interested candidates please forward your contact information and brief outline of your sales experience to Director of Sales & Marketing, Tracy Merritt at t.merritt@supernaturalcymbals.com and/or stop by NAMM Booth #2765. We will be conducting interviews during the week of NAMM so it is preferable to make contact prior to the show if possible. www.supernaturalcymbals.com

OWNER RETIRING

MUSIC SCHOOL for SALE

Distribution Sales Manager: USA and Latin America

(in operation since 1986)

Celestion is moving into a new, exciting phase of growth as we start to explore new sales channels.

Housed on its own

We’re looking for a Distribution Sales Manager to drive loudspeaker sales through marketleading distribution companies. The ideal candidate will be self-motivated, flexible, and results-driven with experience creating new partnerships and managing a distribution chain.

PRIME REAL ESTATE property in

a beautiful, affluent suburb of Houston, TX

A dynamic and energetic individual with excellent communication and presentation skills, you will have distribution sales experience within MI/professional audio or a similar component-related industry. The ability to speak Spanish would be an advantage.

AWARD OF EXCELLENCE 2009, 2010 & 2011

In return we offer a competitive salary and generous benefits.

Recognized as HOUSTON’S BEST by the US Commerce Association

To apply, send your resume and salary details to Peter Barnes, Human Resources, Celestion America, 10 Timber Lane, Marlboro, NJ 07746, or email to: recruitment@celestion.com

Call Owner at 832 445-5668 Real Estate and Music School operation can be sold separately

www.kingwoodmusicschool.com

Nashville Business Opportunity Award winning Nashville musical instrument dealer actively seeking buyer/investor. Great location-Beautiful store. Outstanding opportunity! 615-496-4244 615-943-8441

Breaking News! Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com

FEBRUARY 2012

Marshall Music is a seven store family owned business founded in 1948 serving the needs of music educators and professional and amateur musicians throughout Michigan. We are expanding and looking for experienced, personable, creative and motivated professionals with a proven reputation for success. We have opportunities in the following areas; Senior School Service and Store Management position School Service Representatives Sales associates in band and orchestra, guitars, drums and percussion, sound reinforcement, recording equipment Band and String Repair techs certified and apprentice programs Industry leading commission and non-commission pay, profit sharing, 401k, and life disability and medical coverage with excellent opportunities for advancement. Send resumes to: Marshall Music Company, William Gourley, General Manager 3240 E. Saginaw Hwy., Lansing, MI 48912 Or email to : billg@marshallmusic.com

Visit the Classifieds on the Web: www.mmrmagazine.com MMR 139

Help Wanted

Merchandise

RETAIL MUSIC SALES PROFESSIONAL WANTED Ready to live and work in a community where it’s safe to walk down the streets at night, and where there are no traffic jams or smog? Don’t want to give up the nice size music store with all the prestige and boutique brands? You don’t have to. If you are detail oriented and a customer service focused sales person with knowledge of retail music sales, and want to make a positive personal and career move, please call at 800.869.5559 or email alvin@morganmusic.com. All communication will be confidential.

Attn: PIANO DEALERS!

We Want to Give You the Business! We can deliver quality prospects to you, whether your business is Local, National, or International. Piano World is the world’s most popular piano web site. We are where people searching for piano information land first. And we get more traffic in a month than other piano sites see in a year. Invest your advertising dollars wisely, get the details at: www.PianoWorld.com/advertising

PianoWorld.com Home of the world famous Piano Forums

Instruction Learn Instrument Repair Online or On Campus

www.ciomit.com Merchandise

ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM

Visit the Classifieds on the Web: www.mmrmagazine.com 140 MMR

FEBRUARY 2012

Merchandise Hunter Music Instrument Inc adds in an accordion line. From button accordion to Piano accordion, from Kid’s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.

718-706-0828 www.huntermusical.com

Repair Tools

BOW REHAIRING Expert Bow Service

Order forms,Pricing and Shipping label at:

www.bowrehairing.com Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division

“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com

Services

FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 29 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com

SHIPPING YOUR PIANO

with Lone Wolf Trucking

is a “grand” idea!

An independent, long-distance Mover specializing in coast-to-coast residential Relocation.

equatone@earthlink.net

1-800-982-9505

www.lonewolftrucking.com

YAMAHA–KAWAI

CERTIFIED PRE-OWNED PIANOS

Alamogordo, New Mexico. 88310

ICC MC-256289

Vintage Instruments

Japanese High Quality

GUARANTEED You get what you pay for!

1-800-782-2694

North American Music 11 Holt Drive Stony Point, NY 10980 Fax: (845) 429-6920

FINANCING AVAILABLE

FEBRUARY 2012

www.mmrmagazine.com

Reps Wanted Line of digital tuners and proprietary stringed instrument accessories. Many open territories; band and orchestral instrument line available as well. Contact Neil Lilien 1.201.233.3025; nrlilien@gmail.com MMR 141

Wanted To Buy and ship worldwide. ONLINE APPRAISAL SERVICE GRUHN GUITARS, 400 Broadway, Nashville, TN 37203

(615) 256-2033

fax (615) 255-2021

www.guitars.com

Wanted USED TUBAS ANY CONDITION-CASH PAID THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 WWW.TUBAEXCHANGE.COM

Guitar Show Operators Promote your show dates and reach every guitar dealer in the US through the classified pages of MMR. Call Maureen 800-964-5150 ext 34

Classified Advertising To Advertise Call Toll Free 1-800-964-5150 Deadline: Fourth Friday of every month

PLACE YOUR AD BY MAIL OR FAX: Attention: Classified Ads MMR 21 Highland Circle Ste. 1 Needham, MA 02494 FAX your ad copy to (781) 453-9389

PAymENT muST bE rECEivED iN ADvANCE MasterCard, Visa, American Express accepted

PASTE OLD LABEL HERE!

WE BUY, SELL, TRADE

MOVING?

Let us know 6-8 weeks before your move so we can continue to send your magazine without interruption.

PLEASE PLACE MY AD UNDER THE FOLLOWING HEADING

AD RATES $20.00 per inch (1 inch minimum). 1 inch = 7 lines, 36 characters per line . $30.00 per inch if one color, logo or graphic added. Add $1.00 per bold face line, $5.00 for use of a box number. Display classified: $45 per inch. PAymENT muST bE rECEivED iN ADvANCE.

__ books __ business Opportunities __ Distributors __ For Sale __ Help Wanted __ instruction __ Lines Wanted __ Schools __ Luthiers __ merchandise __ miscellaneous

__ repairs __ Services __ Sales rep Source __ Schools __ Software __ vintage __ Wanted to buy __ Other ( )

NEW ADDRESS HERE! Name ___________________________

Please charge my:

Mastercard

Visa

AMEX

Credit Card #: _________________________________________________________ Expires_____/_____ Authorized Signature: _____________________________________________________________________ Name: ___________________________________________________________________________________ Company: _______________________________________________________________________________

Address _________________________ _______________________________ City ____________________________ State ____________Zip ____________

Street: ___________________________________________________________________________________ City:_____________________________________________State:__________ Zip Code: _______________ Telephone #:________________________________Fax # _______________________________________ Email Address: ___________________________________________________________________________ 142 MMR

21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 febRuaRy 2012

Ad Index COMPANY NAME

E-MAIL/WEB ADDRESS

COMPANY NAME

E-MAIL/WEB ADDRESS

Epilog Laser

www.epiloglaser.com

A.I.M. Gifts/Albert Elovitz In

www.aimgifts.com

Ernie Ball Inc./Music Man

www.ernieball.com

Accordions International

accordioninfo.com

131

Al Cass Alfred Music Publishing

PAGE

132 www.alfred.com/dealer

Allparts Music Corp

www.allparts.com

Amati’s Fine Instruments

www.Amatis.us

7 131

PAGE

F Ferree’s Tools Inc.

www.ferreestools.com

Fishman Transducers, Inc.

www.fishman.com

112 66

Fitness Audio LLC

www.fitaud.com

Floyd Rose Marketing

www.FloydRose.com

116

114

Amedia Cymbals USA

www.AmediaCymbals-USA.com

American-Steinway.com

www.American-Steinway.com

AMV Sales & Consultation LLC

www.amvsales.com

Audiofly

www.audiofly.com

G7th

www.g7th.com

Galaxy Audio

www.galaxyaudio.com

Antigua Winds, Inc.

www.antiguawinds.com

Audix Corp.

www.audixusa.com

Gatchell Violins Company, Inc.

www.gatchellvioilins.com

Gemini

www.gci-technologies.com

George L’s

www.georgels.com

J.J. Babbitt Co. Inc.

www.jjbabbitt.com

115

Global Wood Source

www.globalwoodsource.com

Beard Guitars

www.beardguitars.com

122

Bechstein America LLC

www.bechstein-america.com

bo-pep Inc. bo-pep Inc. Bourgeois Guitars

www.pantheonguitars.com

Bourns, Inc.

www.bourns.com

Breezy Ridge Instruments Ltd.

www.jpstrings.com

Bridgecraft

www.xmusicpro.com

Godin Guitars

www.godinguitars.com

GoGo Tuners LLC

www.MostertMarketingGroup.com

112

132

Graph Tech Guitar Labs

www.graphtech.com

102

128

Grover

www.grotro.com

108 60

www.casio.com

129

H & F Technologies Inc.

www.audio2000s.com

109

Hailun USA

www.hailun-pianos.com

Hermes Musical Instruments

prestiniusa.com

Humes & Berg

www.humes-berg.com

Hunter Music Instrument Inc.

www.huntermusical.com

C Casio America, Inc

82 134

Cecilio Musical Instruments

www.ceciliomusic.com

CE Distribution

www.jensentone.com

Celestion

www.celestion.com

JHS

www.jhs.co.uk

Chem-Pak Inc.

www.chem-pak.com

122

Jody Jazz

www.JodyJazz.com

Chesbro Music Co.

www.chesbromusic.com

Collings Guitars

www.collingsguitars.com

106

Connolly & Co.

www.connollymusic.com

D D’Addario & Co.

www.daddario.com

K Kala Brand Music Co.

www.kalaukulele.com

105

Keystone Electronics

www.keyelco.com

Korg USA Inc.

www.KorgUSA.com

Kyser Musical Products Inc.

www.kysermusical.com

Dana B. Goods

www.danabgoods.com

The Dava Co.

www.davapick.com

125

David Gage String Instruments

www.davidgage.com

Lee Oskar Harmonicas

www.leeoskar.com

David Gage String Instruments

www.davidgage.com

Legere Reeds ltd.

www.legere.com

Levy’s Leathers

www.levysleathers.com

Dixon

www.StLouisMusic.com

Dream Cymbals And Gongs

www.dreamcymbals.com

Littlite

www.littlite.com

108

Lowrey

www.lowrey.com

LP Music Group

www.lpmusic.com

cov2

Eminence Speaker

LPD Music International

www.lpdmusic.com

102

FEBRUARY 2012

www.eminence.com

MMR 143

Ad Index COMPANY NAME

E-MAIL/WEB ADDRESS

Luna Guitars

www.lunaguitars.com

PAGE 109

M MacSax

www.macsax.com

Manuel Rodriguez and Sons Guitars www.guitars-m-r-sons.com Mel Bay Publications Inc.

www.melbay.com

Messe Frankfurt Inc.

www.messefrankfurt.com

Mighty Bright

www.mightybright.com

100 121 70 78 135

COMPANY NAME

E-MAIL/WEB ADDRESS

PAGE

Saga Musical Instruments

www.sagamusic.com

Saga Musical Instruments

www.sagamusic.com

111

Samson Technologies Corp.

www.samsontech.com

Schilke Music Products

www.schilkemusic.com

SHS

www.shsint.com

Shubb Capostional

www.shubb.comt

125

S.I.T. Strings Corp.

www.sitstrings.com

SKB Corp.

www.skbcases.com

Mojo Musical Supply

www.mojotone.com

Solo Percussion Solutions

www.solopercussionsolutions.com

130

Morgan Hill Music

www.morganhillmusic.com

Stets Metal Arts Inc

www.stetsbar.com

105

Music & Arts Center

www.musicarts.com

String Swing Mfg. Inc.

www.stringswing.com

Musicorp

www.kmconline.com

Sunlite Industrial Corp.

www.sunlitedrum.com

Supernatural Percussion Inc

www.supernaturalcymbals.com

The Magic Fluke Co., LLC

www.MagicFluke.com

Times Square Lighting

www.tslight.com

TKL Products Corp.

www.tkl.com

N NAMM

www.namm.com

NS Design

www.thinkNS.com

22-23 115

T 127 1

Olympia

www.olympiakorea.com

ToneRite Co.

www.ToneRite.com

Orange Amps USA

www.orangeamps.com

113

Tri-Technical Systems, Inc.

www.technology4retailers.com

OregonBurls.com

www.oregonburls,com

113

Trick Percussion Products

www.trickdrums.com

Osiamo LLC

www.osiamo.com

U.S. Band & Orchestra Supplies

www.StLouisMusic.com

Universal Melody Services LLC

www.universalmelody.com

135

U P Peak Music Stands

www.peakmusicstands.com

PianoDisc

www.pianodisc.com

PJLA Music Products

www.pjlamusc.com

110

Pocket Songs

www.pocketsongs.com

106

Vic Firth Company

www.VicFirth.com

Visual Sound

www.visualsound.net

Voyage-air Guitar

www.VoyageAirGuitar.com

80 60

94, 95 cov4

Raw Talent Guitar

www.rawtalentguitar.com

Rees Harps, Inc

www.harpsicleharps.com

W.D. Music Products Inc.

www.wdmusic.com

References Laboratory SRL

www.referencelababoratory.com

114

Wechter Guitars

www.wechterguitars.com

Remle Musical Products Inc.

www.beechler.com

125

Wexler Music Co.

www.wexlermusic.com

107

Retail Up

www.retailup.com

101

Wood Violins

Rhythm Band Instruments

www.rhythmband.com

134

(Mark Wood Music Products)

www.woodviolins.com

123

Rhythm Band Instruments

www.rhythmband.com

Rodgers Instruments Corporation www.rodgersinstruments.com Rovner Products

www.rovnerproducts.com

134 103 56

S Sabian Ltd.

www.sabian.com

Saga Musical Instruments

www.sagamusic.com

144 MMR

Y/Z Yamaha Corp. of America

www.yamaha.com

Yorkville Sound Inc.

www.yorkville.com

Avedis Zildjian Co.

www.zildjian.com

FEBRUARY 2012

Save The Date!

Jazz Education Network 4th Annual Conference Networking the jazz arts community... local to global!

Atlanta, Georgia January 2-5, 2013 The Jazz Education Network

is dedicated to building the jazz arts community by advancing education, promoting performance, and developing new audiences. For complete membership information/beneďŹ ts please visit us at:

www.JazzEdNet.org

See us at NAMM Booth 5820, 5825