Spotlight
w w w. m m r m a g a z i n e . c o m
January 2009
Social
NETWORKING
NAMM Show Preview: Exhibitor Listing Buyer’s Guide NAMM University Schedule
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Where Great Recordings Begin
Contents Cover design by Laurie Chesna
32
JANUARY 2009 VOL.168 NO. 1
Features 18
UpFront Q&A: George Hines MMR chats with George Hines about how the Alliance of Independent Music Merchants (AIMM) is reacting to the rapidly evolving MI landscape.
24
Retail: AIMM Welcomes Easy Music Peter Dods brings a unique background to his two-store operation — the newest membe rof AIMM.
32
Social Networking MMR examines the effect that social networking sites such as MySpace and Facebook is having on music products retailing.
18
40 45
Survey: MI Suppliers & Social Network NAMM University Professional Development Schedule Four days of focused sessions geared towards helping MI retailers thrive in today’s climate – featuring the popular NAMM University Breakfast Sessions (free food!).
56
Buyer’s Guide to New Gear at NAMM Part one of our review of new and innovative products on display this January in Anaheim.
84 98
24
2009 NAMM Show Exhibitor Roster Report: FCC Votes Against MI Wireless The recent vote by the FCC allows technology companies to make and market “white space” devices that share the same radio frequency spectrum currently used by wireless guitar and microphone systems. MMR investigates how the decision may impact the MI industry.
100 Show Report: PASIC 2008 Direct from the show floor in Anaheim this past November, suppliers share their hopes and expectations for the market in the wake of the recent presidential election.
Departments www.MMRmagazine.com
4 Editorial 6 Upfront 12 People
14 Letters 103 Supplier Scene 105 Classifieds
112 Advertisers’ Index
MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2008 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
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JANUARY 2009
StudioDock
™
Samson’s New USB Monitors. With StudioDock’s USB capability, you’ll hear incredibly clear digital audio from your computer. And the onboard iPod dock let’s you sync, charge and play your music. StudioDock. The ultimate in convenience and performance. samsontech.com/studiodock
See us at NAMM Booth 5940
StudioDock makes the perfect holiday gift for every musician on your list. ©2008 Samson. iPod not included with StudioDock. StudioDock requires iPod with dock connector. StudioDock is a registered trademark of Samson Technologies. iPod is a trademark of Apple Inc.
Editorial
®
Volume 168, Number 1, January 2009 PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com
Rachael Ray At NAMM
MANAGING EDITOR Kevin M. Mitchell kmitchell@symphonypublishing.com
I
have a certain fascination with Rachael Ray and it has nothing to do with her youth and sparkle, or the fact that she has her own vocabulary (“yum’o!”). Her ability to produce a meal in 30 minutes holds little attraction, as my better half can handle that task (it’s called “reservations”). However, when it comes to dining on $40 a day, I am hooked. I spend more on water and cookies at LAX than Rachael does in a Beverly Hills bistro. Following conventional wisdom there are few, if any, “free lunches.” With NAMM approaching I thought we might take a page from Ms. Ray’s playbook and give our loyal readers insight into how to emulate the Food Channel entrepreneur, at least at the breakfast table. Start the first day (and every day of the show) with a NAMM-sponsored buffet breakfast at the Hilton (come early – the eggs cool down quickly) and relax as industry prognosticators give you their best guesses as to what’s ahead for the MI trade in a rapidly changing business environment. The NAMM University Professional Development schedule is “food” of a different kind, offering dealers some well chosen advice on such topics as inventory control, store design, motivating employees, in-store promotions, and Web site management, among others. And, of course, the evening hours offer “food” for the soul: non-stop entertainment at the Marriott and Hilton and supplier concerts to please all taste palates. And within this issue of MMR we offer our own “food” for thought. Whether you understand or believe in the social networking movement, it has moved from the dorm room to the boardroom in spectacular fashion. As our cover feature states (see page 32) “Word of mouse” has replaced word of mouth. We found at least one dealer, Stan Smith of Natchez, Mich., who actually launched his business (Stan’s String Shop) on MySpace. In truth, the jury remains undecided as to the effectiveness of a social networking presence for a brick and mortar retailer (or supplier). However, as we report, Music Villa in Bozeman, Mont. has some 17,800 “friends” and Memphis Drum Shop’s “friends” have grown to a not insignificant 3,000. As the accompanying survey indicates, dealers involved in social networking have found several uses ranging from developing a customer base to promoting specific products and hosting forums. And, as supplier Ron Larcombe of the Power Group Ltd. Comments: “Seems like a great opportunity to reach out to the world at a low cost.” In keeping with this new media, MMR has formed our own affinity group on LinkedIn, Musical Merchandise Professionals Group, for those in the music profession and we invite your participation. LinkedIn is an online network of more than 30 million professionals representing 150 industries The network is free to join – just visit: www.linkedin.com to set up an account, then search for “MMR’s Musical Merchandise Professionals” group and request to join. On a fi nal note, a visit to NAMM is more than the sum of its parts; a gathering of the clan, an idea exchange, a global marketplace, showcase entertainment, a job bank, classrooms of instructions, product launches, a remembrance of those who have departed, and the start of the new year…and now if only Rachael Ray would come by the booth. “Yum’o…”
ASSOCIATE EDITOR Denyce Neilson dneilson@symphonypublishing.com ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com STAFF WRITER Eliahu Sussman esussman@symphonypublishing.com ADVERTISING SALES Iris Fox ifox@symphonypublishing.com CLASSIFIED AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Andrew P. Ross aross@symphonypublishing.com Laurie Chesna lchesna@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com WEBMASTER Sanford Kearns skearns@symphonypublishing.com SYMPHONY PUBLISHING, LLC Xen Zapis • Chairman Lee Zapis • President lzapis@symphonypublishing.com Rich Bongorno • Chief Financial Officer rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com
sdavis@ symphonypublishing.com
4 MMR
JANUARY 2009
SYNC-A-VISION The New Way To “Watch” Your Piano
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ync-A-Vision combines video with PianoDisc’s award-winning player piano system. Enjoy watching artists perform on a 20” HD flat screen as you listen to the piano play. And Sync-A-Vision does even more... ●
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See us at NAMM Booths 204, 204A
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Upfront Gand Joins with RISE for Charity Gand Music and Sound, Northfield, Ill., recently teamed up with RISE International to help raise money to build an elementary school in Angola. Joan and Gary Gand helped coordinate a $50 per ticket concert featuring their rock ‘n’ roll band Blue Truth. The benefit was held at Gabe’s Backstage Lounge, Highwood, Ill. The club’s sound, lighting, and acoustics were designed and installed by Gand’s Sound Installation division in 2007.
RISE International was brought to the Gand’s attention by Blue Truth Food Network’s pastry diva Gale Gand (Gary’s sister). The charities’ offices are located in the office building on the other side of Gand Music’s parking lot. Vice president Joan Gand says, “We wanted to play for an enthusiastic crowd of local fans and put the evening to good use, so I asked my sister in law about worthy
local charities. Turns out RISE was just steps away from us!” The event grossed $5,000 in tickets sales, raffle tickets and corporate sponsorships from local businesses. The school construction project has a total cost of $50,000.
Musicorp’s 30th Anniversary “Musicorp is stronger than ever, and it has been an honor serving the music industry. Today we stand firmly on the principles upon which Musicorp was founded in 1979 – to provide music retailers the widest selection of brands and products, competitive prices, excellent distribution and most importantly, the best customer service available,” says Dan Roberts, Musicorp vice president of Sales.
Beginning in 2009, Musicorp will release its newly designed 30th Anniversary logo, making its debut appearance at Winter NAMM Musicorp booth 5420. “We are excited to launch our new logo which reflects Musicorp’s longevity in the music industry,” says Catherine Polk, Musicorp Director of Marketing. After serving the music industry for 30 years, Musicorp now offers a selection of brand names such as Fender Accesso-
UK Study Links Gaming to Music Making The UK Times reports that research by one of Britain’s largest music charities suggests that the popularity of active music titles such as Guitar Hero and Rock Band have prompted up to 2.5 million children to learn on actual instruments. The report conducted by Youth Music found that of 12 million young people from age 3 to 18, more than half played music video games. A fifth of those gamers said that they now played an instru6 MMR
ment after developing an interest through the games. “We have long known that young people are encouraged to take an interest in music if it is presented to them in a compelling way,” says Andrew Missingham, the music industry expert who wrote the report. “This research for the fi rst time shows conclusively that young people are being inspired to make their own music by games that fi rst piqued their interest.”
ries, GrooveTubes, Shadow Pickups, MBT Lighting & Sound, Barcus-Berry, Arbor, J. Reynolds, JB Player, Percussion-Plus, Stageline, MBT Cases, Sonor Drums, Dean & Luna Guitars, Zoom, Samson, Hartke, On-Stage Stands, Yamaha keyboards and guitar packages, Reunion Blues Bags, and Perri’s Straps.
GE Capital Downsizes General Electric Co. pledged to shrink its troubled fi nance arm, GE Capital, making it a smaller lender to corporations and consumers. The unit – one that is a major player in loaning money to MI-related companies – plans to reduce its debt leverage and widen its sources of funding to weather the economic downturn. The forecast eased worries investors had about the future of GE Capital, which is making less money and booking higher loan-loss provisions as the global economy stumbles. GE shares are trading at five-year lows. Source: Marketwatch JANUARY 2009
Upfront Online Video Training Tool from Seymour Duncan Seymour Duncan released an online training program designed for accessories salespeople at authorized USA Seymour Duncan dealers. Called the Toneologist Quiz, it features a series of video clips with questions designed to educate and inform about how pickups work and how to match them to customers’ tone needs. Music store salespeople watch a video clip and are prompted to answer a multiple choice question which, when answered correctly, advances them to the next clip and question. Upon success-
fully answering all the questions, the salesperson becomes a certified Seymour Duncan “Toneologist,” and qualifies for a free Red Kapbrand “camp” shirt or t-shirt emblazoned with the Seymour Duncan logo. The video clips come from a DVD called Seymour Duncan’s Guide to Pickups published by Alfred Publishing which helps guitarists and tinkerers understand how pickups work, how to install them, and even how to choose which pickups are best suited for the tone they’re seeking. This guide is available from Alfred Publishing or Seymour Duncan. The online Toneologist Quiz is accessible by a hidden URL.
Steinway Ships Largest Piano Order A fleet of pianos is expected to arrive in Cincinnati next month, part of the largest order — by number of instruments — ever fi lled by Steinway. The College-Conservatory of Music of the University of Cincinnati said it was paying $4.1 million for 165 pianos, to be delivered over the course of the academic year. The idea is partly to help raise the school’s profi le in the conservatory world, where it is not always viewed as in the top rank, says Douglas Knehans, the dean. “It sends a deep message about our seriousness and credibility.”
Hanser Contributes to Little Kids Rock Hanser Music Group has donated over 100 guitars to Little Kids Rock, a nonprofit organization that provides a music education program to needy public schools including instrument instruction, free instruments, and trained teachers. “We recognize that there is a huge need for these types of donations,” says Debbie Malave, marketing manager for Hanser. “Music programs are being cut all over the country, particularly in lower income school districts. With this donation, we hope to give these children a chance to excel.” Currently, the Little Kids Rock program serves more than 25,000 students in California, Florida, Georgia, Illinois, Louisiana, New York, New Jersey, Pennsylvania, Tennessee, Texas, and Washington, D.C. 8 MMR
JANUARY 2009
HAL LEONARD
You’re not in the mood to take any risks right now, but you certainly want to start building up sales, right? The Hal Leonard Rack n Roll programs help you get started on your way to profiting with print the easy way! t Custom Product Selection t Exchangeability to guarantee sales t Prompt Notification of Hot New Releases t Free Displays
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There’s no better time than now! Sign up at NAMM Booth 4618 and get a FREE DISPLAY and other special terms. Won’t be at NAMM? Call the Hal Leonard E-Z Order Line at 1-800-554-0626 to get started today.
Upfront MMR Goes Digital Starting with this January 2009 PreNAMM issue, MMR subscribers now have the added convenience of viewing the publication, in its entirety, in a digital version. The online publication will be made
available to an expanded international audience of music suppliers, wholesalers and dealers. A link will be provided from our weekly e-newsletter as well as the MMR Web site, www.mmrmagazine.com.
Online Poll What are your expectations for sales during the holiday season? Worse than last year
33%
Same as last year
30%
Better than last year
22%
Terrible
15%
Trade Regrets: Dr. Albert Sanderson Dr. Albert Sanderson, creator of an electronic tuning device, died at the age of 80 on November 16, 2008, after a battle with cancer. He held eight patents for sophisticated piano tuning devices, including the revolutionary Sanderson AccuTuner, which assists piano tuners with speed and accuracy. In 1976, the success of the tuner led to the launching of his company, Inventronics. The Accu-Tuner automatically computes and stores an entire expert-level tuning for a given piano, making it easier and faster to complete the task of tuning.
Sanderson was elected to the Piano Technicians Guild’s Hall of Fame in 1993 for contributions to the theory and practice of piano technology. He also received the guild’s Golden Hammer Award in 1998 for lifetime service in teaching theory and practice of piano tuning and scale design. Sanderson’s NAMM Oral History interview took place on July 5, 2008, in his Carlisle, Mass. home. A video clip from that interview has been posted on the NAMM Web site in tribute to Dr. Sanderson and his contributions to the music products industry
Find Breaking News in the Hot News section of MMR’s Web site, www.MMRmagazine.com 10 MMR
JANUARY 2009
See us at NAMM Booth 4834
People L-Acoustics has announced the recent appointment of Jochen Frohn to the position of international business development director. Frohn’s initial remit will be to take responsibility for Frohn the sales, development, and coordination of L-Acoustics’ business worldwide, focusing on actively building foundations for L-Acoustics Germany and coordinating sales across Europe by building and piloting teams for these territories. Internally, he will work closely with other members of the executive committee led by founder and CEO Christian Heil; with marketing director Stéphane Ecalle on communication; and with international business supervisor Laure Guymont for business planning and policies. Tom Menrath has been appointed to the newly created position of Behringer vice president, Global Business Development. According to Behringer CEO Michael Deeb, Men- Menrath rath’s expertise in all aspects of channel management as well as long term strategic planning will be integral to Behringer’s ongoing aggressive market expansion plans. After 50 years at the helm of Förster Pianos, Wolfgang Förster has retired as president of the company. His daugh- Annekatrin and Wolfgang Förster ter, Annekatrin Förster has been named president, though Wolfgang will remain available to share his experience and knowledge of the industry. It is Annekatrin’s goal to carry on, raise the production, and guarantee the high quality standards of
12 MMR
the company’s handcrafted pianos and grand pianos. Annekatrin Förster, Frank Israel, and Bert Neidhardt will be meeting with dealers at booth 445 in Anaheim at the NAMM show.
Daniel Brown has been promoted to assistant advertising manager at Pearl Corporation. His new duties include many aspects of graphic design, including developing print and Web Brown advertising, logos, package design, video editing, and Web design. Brown previously held the position of marketing assistant. Originally from Franklin, Tenn., he attended the University of Alabama, receiving a degree in Advertising with a minor in Graphic Design. Musically, Brown marched bass drum for three seasons with the Nashville-based WGI Ensemble Music City Mystique, winning two world championships. MakeMusic Inc. announced that John Paulson has resigned from his positions as co-chief executive officer and director. Mr. Paulson will serve as a consultant for the company for a transitional period. The board of directors has unanimously approved the appointment of Ron Raup as chief executive officer. Mr. Raup has served as co-chief executive officer since December 10, 2007. Ron Raup has been a member of the board of directors of MakeMusic since September 2004. He was named president and chief operating officer in October of 2006, and co-CEO in December of 2007. Raup previously served as vice president of Brook Mays Music Company and senior vice president of marketing and sales at Yamaha Corporation of America. Raup has also served on various industry boards including the International Association of Music Merchants (NAMM).
JANUARY 2009
Between digital and acoustic...
Experience the debut at Winter NAMM ‘09 in the Yamaha Marriott Ballroom display.
Š 2009 Yamaha Corporation of America. All rights reserved.
Letters Please accept our thanks for the marvelous article on the Percussion Marketing Council, appearing in the November edition. The coverage of the organization and it’s various market development programs and initiatives is very much appreciated. The success and growth of the organization is very encouraging to the percussion industry as it portrays our member’s belief and commitment to build and create the future for all percussion products. At the very same time, we are indebted to NAMM and the NAMM Foundation for their original and ongoing support in helping the PMC achieve these goals. Their continuous support and guidance began in 1996 and has since contributed well over $350,000 in funds meant to create more percussion players through the PMC programs and activities. This investment in the PMC has touched every facet of the percussion industry through our programs. Through the coverage provided by MMR, the PMC is encouraged to continue the mission of creating and implementing more programs and opportunities for percussion market growth regardless of the economic and school budget situations. Your printed recognition of our achievements and positioning for the future will help bring our message to many audiences we have not been able to touch in the past. The Percussion Marketing Council looks forward to providing your outstanding publication continued success stories about our accomplishments, collaborations with NAMM and opportunities created for the music merchant. Thanks for putting us in “your spotlight” for International Drum Month. Sincerely, Karl Dustman, for The Percussion Marketing Council Executive Committee
Heartfelt Thanks to a great Company and a Great Industry. Three months before last winter’s NAMM, my lymphoma, in remission for over four years, resurged with a vengeance. My only viable survival option involved a brutal in-patient chemotherapy program known as ‘salvage’ chemo followed by a complete bone marrow transplant. Beginning with finding a donor (no small task), surviving the procedure itself, a five-month hospital stay in virtual isolation and the warnings of a yearlong post transplant recovery program. If all that goes perfectly they promised me a fifteen percent survival chance. Anger, fear, frustration, depression… you just can’t help riding that roller coaster. Then, as events unfolded, I began to realize how incredibly special my life was. I had done nothing during the past 55 years to earn or deserve it but suddenly I was surrounded with the most inspirational support group I could possibly imagine. My absolutely amazing family, a passionately caring circle of friends, the many media associates, customers and vendors connected with the music industry and two very special men, Dave Sanderson and Steve Kottman, the founders and owners of SKB Corporation. They had supported me as a vendor since 1980 and as an employee since 1995. Often over the years, I realized in both subtle and dramatic ways that working for SKB meant a great deal more than a paycheck. Without going into a great deal of detail or waxing melodramatic, I’ll simply say that the moving and poignant gestures of these two men and the family at SKB which they have established and nurtured, meant as much to my recovery as the powerful Oncology and Transplant team at UCLA Medical Center. Thank you Dave, Thank you Steve, Thank you SKB, Thank you Music Industry. See you at NAMM 2009. I can’t wait. Carl Massano SKB Cases 14 MMR
See us at NAMM Booth 5857
JANUARY 2009
See us at NAMM Booth 4634
UpfrontQ&A A Conversation with George Hines about AIMM’s Next Decade Leading the Charge through the Ever Changing Industry Landscape
Catching up with George Hines is not for the faint of heart. He’s not just busy running his 10-store MI chain, but also an active leader in the Alliance of Independent Music Merchants (AIMM). He’s traveling not just because he gives presentations and seminars on the art and science of doing business, it’s that he’s also attending sessions himself.
We should remember that people tend to go to entertainment during times like this. It grounds them. Singing and playing music is part of that. 16 MMR
“We’re in a period of rapid change — truly a revolutionary period,” he told MMR one recent Thursday. It’s a moment he, and the other members of AIMM, feel prepared for. By gathering the “best and the brightest” in MI retail and partnering with likeminded forward thinkers on the supplier/ manufacturer side, AIMM as an entity is prepared to “lead the charge through the changing landscape.” The group, which today represents 54 retailers with approximately 200 storefronts, is a “pretty unbelievable group in terms of talent,” Hines says. “They are a largely a pragmatic bunch who live and breathe the business. After 10 years of AIMM being an organization, we are still warriors.” The group is still selectively growing, and most recently added a young, fresh retailer in Hawaii, Peter Dods of Easy Music [see Retail feature on page 24].
through some radical changes in history. We want to have control in helping guide the industry in a good way, a way that will benefit all of us who love this business dearly... We’re on a mission from God! [laughs]
MMR: AIMM seems to be a group that is stronger than the sum of its parts.
MMR: What has changed for AIMM from year one to year 10?
George Hines: Yes. We’re constantly looking at who in the group is doing something particularly well, and we try to bring the rest of the group up to that level. For example [co-founder and Skip’s Music owner] Skip [Maggiora] and [co-founder and Musicians Superstore owner] Bob [Bankston] are extremely strong on the promotional and marketing side of things. We can look at things as they do, and recreate some of their programs elsewhere. Another example is Jon Haber of Alto Music. He’s been experimenting with unique online sales approaches. So we share information that leverages each other’s strength.
GH: Our primary interest is the same: leading the charge as the industry goes
MMR: What general things are you trying to leverage to your advantage?
On a Mission
JANUARY 2009
Band & Orchestral Instrument Line of the Year Jupiter XO Series Trumpets MMR Dealer’s Choice Awards, 2008
Band Instrument Line of the Year MMR Dealer’s Choice Awards, 2007
Dealer Support Music Inc. Supplier Excellence Awards, 2008
Overall Supplier Excellence Music Inc. Supplier Excellence Awards, 2007
Companies to Watch NAMM’s Best in Show Awards, 2008
See us at NAMM Booth 4808
JUPITER BAND INSTRUMENTS, INC. www.jupitermusic.com
GH: Certain forces are working for us, and we are going forward. We’re going forward with technology, using it to increase customer satisfaction. We’re doing online video, e-mail blasts, and just increasing how and how often we communicate with customers. We’re in the middle of a communication revolution – instant messaging, all these tools. We’re using them as retailers, but we’re also looking at how to use them with our vendors. There’s a lot of opportunity to speed up the way we do business. MMR: What are some of the things you’re working on now? GH: One of the key things is the development of the relationship between suppliers and retailers. We rely heavily on each other, but the challenge is in the way we each look at business. We have different issues. Suppliers look at the time it takes to go to market and what will be popular in three or six months. They deal with foreign currency issues, global market issues, etc. Retailers are dealing with an ever-demanding consumer. We’re working to provide the extra services necessary for
AIMM members and Yamaha mixed it up at a cocktail party Yamaha held for the group at Summer NAMM: Reed Larrimore, Yamaha; Skip Maggiora, Skip’s Music; Robert Hiller, Yamaha; George Hines, George’s Music; Frank Yardley, Yamaha; and Jim McDonald, Samuel Music.
succeeding… so we’re looking at things from totally different sides. So building a trust, an understanding, and working to-
gether to best serve the customer are key. Without trust and understanding, we lose an opportunity to gain market share.
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7 , 1- ° " 18 MMR
JANUARY 2009
MMR: How many vendors does AIMM use as a group? GH: We pretty much have all the product categories covered, and in some cases, multiple vendors where we are dealing with a large category such as guitars or accessory suppliers. It’s a very select group. We don’t add a lot of vendors, and we’ve had very few changes over the last 10 years. MMR: Is AIMM working with its vendors closer than ever? GH: Yes. AIMM develops product. From the ground up – design, what features are included… we have situations where manufacturers build goods and license names that we create. We try to find where there’s an opportunity with the consumer and then help meet a particular need. Nationally, we can offer a consumer finance program that is extremely competitive, and it allows us to do 14-month and even two-year extended financing programs. Right now we’re doing a national promotion in association with one of our guitar suppliers. It’s a situation where both sides are focusing on our common customer, and it’s good for the industry.
Bad Times = Good Times? MMR: Speaking of finances, are AIMM members feeling and seeing the credit crunch?
so whenever something like this occurs, there’s some experience to draw from. Also, we have to remember that for many independent retailers, it’s not just about money. It’s passion. It’s lifestyle. Being in this business is a choice they feel very strongly about.
they told us when we were growing up: “choose your friends wisely.” We learn and look out for each other. That’s what makes it great. MMR: Are there things you’re encouraging your members to do, to try during these times?
MMR: So it’s an especially good time to be a member of AIMM...
GH: [laughs] Be lean! Otherwise, there’s a lot of listening going on. I have a saying: Complacency is the enemy of excellence. One of the things we look for in a retailer, when we’re considering bringing them into the group, is
GH : We’re all in this together, and these groups are especially important during times like these. It’s like what
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GH: Everybody is looking at what is going to happen down the road. Everybody is in a cautious mood, and that’s okay. But we have to look at what we want, not what we don’t what. Focus on what you want, and then just figure out how to get it. So what we’re focusing on is how do we appeal to our customers and get them to buy from us? MMR: What are you hearing from AIMM members in regards to the economy, and what’s your outlook? GH: If you were to ask that question in the beginning of the year, I’d say we’re really optimistic! [laughs] If you asked that question during the fi nancial bailout in October, you’d get a different answer. But the members are all warriors. They are used to being in the business, and many have 30, 40, 50 years in the business. They have a lot of battle scars JANUARY 2009
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MMR 19
We will create better relationships with vendors, and get more involved in the designing of product ‌ the possibilities are almost limitless. that they are not complacent. We’re not looking for people sitting on how many years they’ve been in business. We’re looking for people who want to get better, learn new ways of doing things. We all want to take things to the next level. We get together in a room, and it’s energizing. We feed off each other.
MMR: Is there possibly an opportunity with the current economy? GH: It’s funny – sometimes we forget that we are in fact in the entertainment business, and if we’re in a recession, we should remember that people tend to go to entertainment during times like this. It’s something that makes people feel better. It grounds them. Singing and playing music is part of that. MMR: I do remember being surprised right after 9/11—I was speaking to MI retailers, and many reported an upsurge in sales. People wanted to buy pianos and stay home and make music.
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GH: I know what you mean. I was on the phone with a customer two weeks ago. I noticed he was buying a lot of high-end guitars. So I called him to thank and then said I was curious, and wanted to know why he was buying so many highend guitars. He said he was a retired accountant, he thought the stock market was going in the wrong direction, and thought guitars were a better investment! This is a guy who bought approximately $60,000 worth of guitars, and is looking to buy more! So not only is it a better investment, but he gets to look at them and play them! It doesn’t get much better than that ‌
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MMR: How often do you meet, and how do you share ideas? GH: We have two full membership meetings a year, and we typically do them before a trade show. These are allday meetings, and we bring in outside keynote speakers. Then we have a lot
of break out groups on different topics – Web-based ecommerce products, ways to communicate with the customer, financial balance sheet topics, et cetera.
MMR: How do you decide on the topics? GH: We’ll do surveys during the year, learn what’s of interest, and find people within the group with expertise in that area. It’s great to allow members to make presentations. MMR: With such a diverse group, you probably have a lot to pool from‌ GH: I’d say at this point, half of the membership has been involved in some presentation or another. MMR: Going forward – what’s the future of the organization? Where would you like to see AIMM in five or ten years? GH: It’s harder to look at the future than it used to be. We’ll be adding additional retailers, cautiously and slowly. It’s not a matter of numbers but of quality. We may add or subtract from our vendor list. But we see the growth of AIMM coming from different levels. We will create better relationships with vendors, and get more involved in the designing of product ‌ the possibilities are almost limitless. Also maybe create a subgroup of AIMM comprised of younger, newer retailers. Maybe mentor more. We did a leadership conference a few years ago and invited 100 up and coming retailers, smart guys in the market, younger like we all used to be! [laughs] AIMM paid for the event and asked them to come, and thought they might benefit from learning some of what we’ve learned over the years, and we knew that we could learn from them. JANUARY 2009
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AIMM Welcomes
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“W
e have always picked retailers, sometimes by referral, sometimes by invitation, who are leaders in the market,” says George Hines of George’s Music and co-founder of the Alliance of Music Merchants (AIMM). “Over the years, we’ve put some terrific people together, and that aspect is one of the most exciting things I’ve ever been involved in.”
We do really well with the hip-hop crowd. This is a group that has a high interest in gear and has the money to spend on it – if they are treated well by a knowledgeable staff. His enthusiasm certainly extends to the newest member of AIMM – Peter Dods, owner of Easy Music Center, located in Hawaii. And yes, the two-store operation (Honolulu and Pearl River, both on Oahu) sells ukuleles. But today it’s basically a 24 MMR
rock n’ roll combo shop, and the largest full-line store (sans pianos) on the island, which because of its rich music tradition and influx of tourists, has a thriving music community beyond its relative size with lots of competition. The roots of the operation goes back to 1939, but the current JANUARY 2009
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owner has had the reigns for only a few years, yet has already gotten notice with his innovative marketing programs, his ability to connect with costumers, and his skill at managing inventory and people. “What do I carry?” Dods asks, answering the question with a question. “It’s easier to answer with what I don’t yet carry: Martin, Taylor, and Gibson.” He’s working on those lines, but in the meantime he’s the largest dealer for Fender, Ibanez, Takamine, Ovation, Roland, Yamaha, and Korg, among others. Dods’ MI tale begins on America’s darkest day – 9/11.
Analyze This “I was one of the bad guys,” Dods smiles. “One of the guys that created this financial mess we’re currently in.” Apparently he’s only half-kidding. With a strong background in economics, he was a young cub working for Merrill Lynch as an investment banking analyst in the towers. He actually witnessed the second plane crash on his way to the office. It was, to say the least, an awakening. “I wasn’t actually hot on my job before that moment, but when that happened,
I knew I had to retool,” he says. That involved returning to his home state, Hawaii, and becoming a teacher at his old high school (think “Welcome Back Kotter,” but on an island). Meanwhile, Dods became a music hobbyist – a “beat maker” and a producer of music, working with DJ gear and sequencers. He didn’t desire professional status, but just liked doing it for his own satisfaction, and for his students. But it would turn out his dramatic switch from high finance to high school teaching wouldn’t take for good. By his third year of his new career, Peter decided to look for something else. “Originally, I was that ‘cool, hip, young teacher,’” he laughs. “But I could see that slipping away, and already I wasn’t as ‘cool’ as I was when I started! And I didn’t want to be that 55year-old teacher who hated kids.” In his own words, he had gone from “super right wing money hungry hardcore capitalist” to “hardcore educational guy,” with neither being a good fit. So he searched for something in the middle. Meanwhile, his hobby was drawing more of his attention and passion, and that lead to frustration because Dods had trouble getting gear. Forced to go online, and never being able to talk to
someone, he says he dropped a lot of money on the wrong gear. This inspired him to start looking into opening a small store that catered to music makers like him. But then suddenly Easy Music became available. At first it didn’t look too appetizing – the business was losing $150,000 a year. But the previous owner let it go for a song, and suddenly on a day in October of 2005, Dods was an MI retailer.
The Sleeping Giant “The operation was stagnant – they weren’t bringing in the right gear,” Dods says. “But I saw that Easy Music Center was a sleeping giant.” He took on inventory that would sell, let go of some of the original managers, and started listening to some of the other employees. “I asked the guys who worked there a lot of questions about what was selling, what wasn’t, what were the bread and butter items, where were their holes in the inventory, et cetera. They had never been asked, so they were thrilled!” He had entered into a nine-month lease at the original location, and at the end of it, he had already outgrown it. Dods moved to a larger, 9,000 square foot
Jamming at the Easy: Owner Peter Dods (guitar) and coworkers Chris Davis (bass), Mike Wong (drums), and Paul Van (keyboards). 26 MMR
JANUARY 2009
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location, which “almost broke me.” Then his biggest competitor went out of business and another store became available and he took advantage of that, opening up a second 5,000-square-foot location. Today he has around 20 employees, and is in the process of creating more teaching studios. It’s all given him a chance to apply his education in economics to the real world of MI. “A big part of the study of economics is marginal analysis,” Dods explains. “What is the margin of benefit? What do I get out it? Does what I get out of an action or expense exceed the marginal cost? Whether you allocate limited resources to accessories, cymbals, high-end guitars, it all needs to be analyzed.” Instinctively, he knew he also needed to connect with musicians on a personal
level. He put his store up on MySpace, Facebook, and YouTube. He does a lot of events and clinics, and even has his staff members offer clinics and presentations on their specialty. “We host a lot of open mics, and we have a big live sound stage where we not only display gear, but also jam out. I started playing guitar recently, and we just get up there and play and have a great time.” But the event Dods is most proud of is his monthly “beat production” night. They enlist eight beat production customers, who pair off against each other one evening a month, with the crowd anointing the winner. The event is drawing between 100 and 120 people at a time, and it’s at the point where he’s thinking of charging admission for it. “We do really well with the hip-hop crowd. This is a group that has a high in-
terest in gear and has the money to spend on it – if they are treated well by a knowledgeable staff.”
AIMMing High All of this has gotten the attention of others in the industry, including AIMM. Dods says the first time he heard about AIMM was at his first NAMM show. He was intrigued, but initially didn’t think he was doing enough business for the group to want him as a member. Then as his business grew, so did his reputation, and one of his reps recommended him. “I’ve been a member for a year now, and it’s an unbelievable organization,” Dods says. “Joining was by far the best decision I’ve ever made as the owner of this store. “The thing I like best about the AIMM group is being able to share ideas
I asked the guys who worked there a lot of questions. They had never been asked, so they were thrilled!
28 MMR
JANUARY 2009
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with other leaders of the industry. I can give them the best of my ideas freely, and they do the same.” He adds that he feels he gets more out of talking to guys like Hines, and Skip Maggiora, Jon Haber, and Bob Bankston, et cetera, then they could possibly get out of him. “In general, there is a world of knowledge out there,” he says. “There are a million ideas that have failed and worked for music stores in the past. Why recreate the wheel every time you want to try something new? I have the ability to ask the AIMM group about programs they have initiated and how they have worked for them. Need to know more about beginning a secret shopper program? No problem. Ask the AIMM group. The guys at Daddy’s Junky Music have a great format down. Want to know how successful Yamaha acoustics have been for other stores? No problem. Brian Meader from Chuck Levin’s has the answer. “I just hope that one day I can give as much as I get out of the group.” It’s brought him stature that he says would otherwise be hard to come by. “At 31 years old, I am a young guy for a storeowner.
To make matters worse, I look pretty young for my age – being half Asian does not help much in that regard.” (The baby-faced Dods has actually had vendor’s conversations end with things like “Why don’t you ask your owner how he feels about that?”) “By virtue of being part of AIMM, people know we are a reputable store. AIMM provides instant street credibility for us.” And after trying several other career tracks, does he think he’s finally found his place in the world? “It’s the best job I’ve ever had for sure,” he says. “I definitely have the type of personality that is drawn to being my own boss. But has it been a party the whole time? No. And it’s not just the grueling hours but the physical toll – moving things around, hanging dry wall, things like that.” And the money? “If I had stayed in finance in New York, I’d probably be out of a job now, and I’m certainly making more now than when I was a high school teacher!” he laughs. “But this has been a lot of fun, and very rewarding in an emotional way.”
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JANUARY 2009
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SPOTLIGHT
Not Just for Kids Anymore The Social Networking Revolution:
MI Retailers Turn to the Internet to Build a Community
32 MMR
JANUARY 2009
E
veryone in retailing knows that the number one most-effective way to get new customers is through “word of mouth.” The simple act of one friend telling another, “Man, I got a great guitar at Jack’s Guitar Shack, you gotta go check the place out,” is the gold standard for growing a business.
who best understand and facilitate this are the ones who will emerge the winners.” “Most young people are only online – it’s their primary choice for communications,” says Shaun Carman, who manages a MySpace page for Memphis Drum Shop. “A Joanna Krotz lot of younger people don’t like to pick up the phone – they even think e-mail is oldfashioned. That’s why it’s important to be on MySpace.”
Well, word of mouth recommendations may have to move over and take a back seat to its digital cousin: “word of mouse.” A small but growing number of MI retailers have not only noticed the phenomena of social networking sites, but have moved to set up shop on them. As marketing expert and author Joanna Krotz says, social sites are exploding across the Web. She is on record as pointing out that visitors to social media sites jumped a staggering 774 percent between 2006 and 2007. “And the Pew Internet Study reports that some 50 million Americans are reading blogs. What’s more, adult interaction in social media is significantly on the rise.” There are many social networking sites, and the most prominent appears to be MySpace. Collectively social networking sites are attracting millions. Businesses are eyeing those numbers, and are convinced that they can use them to boost customer loyalty, participation in events, and increase sales. Clint Page, CEO of Dotster, an Internet service company, has written: “We are in a new era of brand building where traditional media and one-way marketing communications aren’t working the way they once did. Customers are now relying on their communities to help them make purchasing decisions, and the companies
Business in the 21st Century Think of it as a way for your retail operation to socialize. Having pages on sites like MySpace and Facebook allows customers to communicate in a less-formal way than through a retailer’s main Web site. The only downside in creating a two-way street is that, while it allows people to post comments of praise, there’s an equal opportunity for those displeased to rage. But as Yamaha’s Kurt Witt points out, this is happening out in the real world anyway, both online and offline. “At least this way we have a chance to see what is being discussed and have a chance to get the right information to the community,” he says. [See more of Witt’s take on social networking on page 42.] Krotz, a New York-based consultant and small business expert, is the founder of Muse2Muse Productions, a custom content company and the co-author of The Microsoft Small Business Kit, a guide to launching and running a business. She has written that social media marketing is a fast-growing innovation, allowing owners to tap into the rising influence of usergenerated communities. By its very nature, social networking sites create “clubs” of people who bond over shared interests.
Within this club a certain amount of trust develops between virtually connected friends and she says all of this results in powerful “word of mouse” referrals. What this means for the music retailer is if the store is able to be part of a club, or better yet, start one, the retailer can position itself as an opinion-maker and authority figure. Leads are generated. Customers are gotten. And ultimately, products are sold to people who otherwise wouldn’t step through the door. Krotz offers one important tip: however tempting it may be, she advises against assuming a fake identity to talk up your store. “It’s bound to boomerang.” Otherwise, for small business owners, “the social media horizon is broad indeed.” “It’s been proven in study after study, more than an endorsement, more than a TV ad, more than a print ad, more than anything else, purchases are influenced by someone you know, and that’s what social media does,” Krotz says. In the analog world, friend Joe tells friend Jane about this MI store that has awesome guitar teachers; the words leave his lips and that’s it. In the digital world, Joe responds on the MySpace page and not only does Jane hear it, but there it is in for others to see. The personal word of mouth recommendations linger in definitely. “Trust and influence – those are the two operative words.” Krotz dispels the myth about who are using these sites: “There’s a misconception in regards of who is using these sites. It’s not just ‘Gen Y.’ The Financial Times of London has a social networking site. You have to pay to be in it, and it’s a highend exclusive club, but people of all ages are drawn to these. It’s a much larger universe out there than many people think.”
A lot of younger people don’t like to pick up the phone – they even think e-mail is old-fashioned. That’s why it’s important to be on MySpace. Memphis Drum Shop staff. JANUARY 2009
MMR 33
The Cool Factor “We sell stuff on it, tell people about events, and help promote local bands,” says Paul Decker of his MySpace page. “People like being on our site.” Decker bought the Music Villa in Bozeman, Mont., in 2000 from his dad, but the store itself has a history going back half a century. Currently he’s operating very much in the 21st Century. “We wanted to have it be just for bands,” he says. “We only approve people if they are in a group or are actively making music. So we have a lot of local and regional bands on it, and really, musicians from all over who come through on tour. It’s a great way to get bands involved with your store.” He adds that MySpace has become such a prominent place for musi-
cians that many don’t even bother with their own site anymore, finding it more effective to just use a MySpace page. But you have to keep up with it, and their maintenance strategy is doing a little bit every day. One of Decker’s employees checks it every day and responds to emails if someone is asking if something is in stock, along with approving “friends.” “A lot of inquiries are just junk, and we just don’t approve them to be on our site. That’s what’s cool about it.” Currently their friends number over 1,700, and those who happen onto the site for the first time get to read comments posted like, “Thanks for fixing my mandolin,” “Music Villa is the best!” and “Thanks for the guitar, guys. I absolutely love it.” “It’s less about selling, and more about building a community, and letting people
know when we have events going on,” he says. “Like this Friday we have Billy Sheehan coming in. We were able to let those who would most be interested in seeing him know about it.” There’s no downside to it for Decker. “I have friends who have music stores, and I tell them to get on MySpace, but most aren’t interested,” Decker says. “I don’t understand why – it doesn’t cost anything and just takes a little bit of time.” Stan Smith actually started Stan’s String Shop on MySpace. He worked at a local music store in Natchez, Miss., and launched his own store as a side project on the site four years ago. Smith was encouraged to do it by the singer in his band “who is younger and hipper than me,” he laughs. At first he used his MySpace page
Those who happen onto the site for the first time get to read comments posted like “Thanks for fixing my mandolin,” “Music Villa is the best!” and “Thanks for the guitar guys. I absolutely love it.” Paul Decker
34 MMR
See us at NAMM Booth 3576
JANUARY 2009
Slacker’s Slacking Good for Biz? When Jim Pettit of Memphis Drum Shop had some new software installed, he had to specify to allow his employees access to those pages. “They said, oh, we always block MySpace and Facebook because it’s such a drain on labor!� Or is it? Reuters reports that a British think-tank is recommending that you when you “catch� an employee on a social networking site during working hours, you withhold that proverbial back-of-the-hand slap to the head with accompanying grunt of “get back to work!� Their study says their social networking activity could actually benefit your bottom line. Encouraging employees to use networking technologies to build relationships and closer links with colleagues and customers could help businesses rather than damage them. Author Peter Bradwell said that while companies were using
specific systems to share information, online social networking sites could also play a role, helping with productivity, innovation, and democratic working. Of course they can be sucking up time that should be doing ‌ well almost anything else. But trying to ban it or block it entirely becomes impossible to enforce. So there should be practical guidelines to limit nonwork usage. The research concluded that trying to control the use of sites such as Facebook, which alone boasts more than 100 million users worldwide, could even harm organizations. “In today’s difficult business environment, the instinctive reaction can be to batten down the hatches and return to the traditional ‘command
“The value of networking within an economic downturn is perhaps more important than ever.�
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JANUARY 2009
See us at NAMM Booth 3440
MMR 35
We’ve gotten local musicians from this town to come in the store just by chatting on MySpace. HALL GUITAR SLIDES
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3534
Tammy Schmidt
to post guitar lessons and make himself better known as an area teacher. “When I started to give free lessons on the site, I found that people could really understand the lesson.” Now that the two entities are one, he uses the social networking site “as a way to meet more customers.” When the owners of the 2,000-squarefoot brick and mortar store he worked at recently retired, he stepped in and took it over, renaming it to match what he had started online. Now he uses the search tool to seek out potential customers. “I hunt for friends, and look for people in the area who play,” Smith says. He admits he’s slowed down doing that, as it can be time-consuming. “Maybe I should get fired up again and go back at it!”
Pitfalls and Benefits Some find it cumbersome. Tammy Schmidt, assistant manager of the Music Loft in Cedar Rapids, Iowa, points out that MySpace is set up to be used by individuals, not businesses. “I wish it had more options for businesses. I think it would be nice if they could expand it so businesses could sell stuff – eBay has just become so congested.” Because of the step-by-step way the operation of the site is organized, there are limits to how it can be designed. “It would be nice to have pictures in a different spot, as opposed to having to click through the photo icon,” she says. “I had to get help from a graphic artist to set it up.” The pluses outweigh the negatives though, and she does like the way she can use it to communicate with the local musicians. She’ll spot someone on the site who is a bass player and write a note about a new bass amp she’d think they’d like, and encourage him or her to come in the store and try it out. “I like talking with all the different people,” she says. “We’ve gotten local musicians from this town to come in the store just by chatting on MySpace. And I’ll hear of a local artist, look them up, and contact them that way. Sometimes they end up coming in and buying things
or using our recording facility. One musician I did this with didn’t even know about us until he saw us on MySpace.” Memphis Drum Shop has created a MySpace community with over 3,000 friends – though owner Jim Pettit will take none of the credit. “My guys did it, because I tend to hire the 20-year-olds and then listen to them because I don’t want old stickin-the-mud guys like me making all these decisions,” he laughs. While he himself admits he “doesn’t spend much time on those kinds of things,” he says they initially jumped into the social networking world in a big way and saw some results. Currently one of the hands on the social networking deck is Shaun Carman, who had his own Internet consulting firm. But he is also a drummer, and eight months ago he joined the five star drum shop full time. “There were concerns from the beginning about doing this because of many issues, including security,” he says. “But we went ahead and created it a few years ago as primarily just another way to advertise. We’ve experimented with it over time.” It’s most effective in keeping the Memphis area drumming community up to speed about what is happening at the shop. “MySpace really gets the word out about events and clinics. We used to just put events on our own Web site, but that assumes that people regularly come to your site. With MySpace, we can push an event to a wider audience. It’s more effective.” They actively go to the MySpace section that is just for musicians, and then search out drummers in their area. Their site gets a lot of traffic – but Carman admits the simple name of the store helps a lot. “Drummers find us by simply searching for ‘Memphis’ and ‘drum’ – it’s a beautiful thing that that is our name!” He doesn’t see direct sales from it per se, but “I look at it as not only a networking and community building, but also a branding opportunity. You’re keeping in touch with your market, and it’s nice to participate in conversations, and answer people’s questions.” JANUARY 2009
Carman agrees it’s an important twoway street of communication. “I absolutely think it’s a great thing for us because it caters to our specific market and demographic,” he says. “So many drummers are on MySpace promoting their band, and we’re on it too, so it’s a perfect match. It would be different if we were a furniture store … but for us, our community is right there and we just tap into it.”
Before You Say “You’re Hired!” … You have a job opening. You have it narrowed down to five people. Do you start calling references or do you check out the applicant’s MySpace page? A recent survey shows that one in five employers are doing the latter. A survey HR Magazine conducted last year with human resource professionals reported that 15 percent said that they checked social networking sites of potential new hires before making an offer, with another 40 percent being “somewhat likely” or “very likely” to make a habit of doing that in the near future. Though experts urge at the very least for employers to take what they find on social networking sites with a grain of salt – after all a seemingly incriminating photo of a job candidate can actually just mean they have a goofy friend who likes to doctor photos and put them up on people’s sites. Over at CFOSnafu.com, their managers found that candidates posted information about drinking or using drugs (41 percent of the time); applicants showed poor communication or writing skills (29 percent); candidates trashed their previous company or fellow employee (28 percent); and candidates used derogatory remarks related to race, gender, or religion, (21 percent). But another 24 percent said that checking out someone’s social networking site actually make the employer feel even more confident about hiring them. (Note to job-seekers: make sure you put on your site that you list as vices “care too much about work” and “work too hard.”) JANUARY 2009
getmore profits with
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905-702-8291 www.eastwoodguitars.com See us at NAMM Booth 1115
See us at Kaman Booths 5720, 5928
MMR 37
ADVERTORIAL
JANUARY 2009
News
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Industry Insights You Can’t Find Anywhere Else! Note from Joe Ken
Joe talked the NAMM Web site, In a recent letter on an as e fac we llenges about the economic cha all of us to prepare for for d nee industry, and the doing be a different way of what will undoubtedly r. yea business in the coming fect University is the per I believe that NAMM t. tha t jus do place to learn how to
opportunity that you NAMM U presents an e. No one has all the els ere can’t ďƒžnd anywh smart they are. No how answers, no matter re it out alone, but we can ďƒžgu solutions. That is one can ďƒžgure it all out our re sha d an er t each oth together if we suppor about. what NAMM U is all ea iness books. You hav time to read all the bus e hav ’t don . now you m ow the We kn need need answers and you business to run. You We understand‌
sh course in what is d for Anaheim is a cra ate cre e e challenges hav we m The progra o are facing the sam ’t, all from people wh utions that are sol the re sha working and what isn to dy ly basis and are rea use the minute you get that you are on a dai and techniques you can as Ide m. the for ng worki your business. home to strengthen re ues: how to attract mo r pocket, all the important iss you in ney mo re mo t We’re going to tackle pu d se more sales, how to r lesson program an customers, how to clo e, how to improve you ss sit b ine We r bus o you int it de n gra tur how to up passion and e advantage of your above all, how to tak success. rld focused on a real wo r four days, each one Fifty-eight sessions ove h a solution that works. wit situation and each one we are as as an industry than that we are stronger get together to e for er com to nev all st us mu We is the perfect place for U MM NA d an , als individu utions. ges and share our sol confront our challen is to learn the smart thing to do economic upheaval, at gre of e tim s thi In from each other. in Anaheim. is the place. See you This is the time; this
Ken Wilson fessional Development NAMM Director of Pro
In these challenging economic times, even the best b business people can use some new tips and techniques h for increasing their effectiveness and growing their sales. Take charge of your future by taking advantage of NAMM University’s FREE Breakfast Sessions and short, focused Idea Center Sessions. After all, one great idea could pay for your whole show. This year’s courses are laser-focused to provide solutions to the cchallenges you currently face and assist you in n making the best possible decisions for your business in the year ahead. We’ve assembled the u best e and most successful industry players to host a vvariety of NAMM University sessions, including:
NAMM U Breakfast Sessions
Join us each day for a complimentary breakfast (ďŹ rst come, ďŹ rst served) at 8 a.m., followed by an 8:30 a.m. panel discussion in the Hilton Anaheim’s PaciďŹ c Ballrooms.
Thursday: Breakfast of Champions
NAMM President/CEO Joe Lamond will interview several champions of business in a series of up-close and personal discussions. Get a rare glimpse into their views on the future of our industry in today’s rapidly changing business environment.
Friday: The BIG Issues—Trends and Tactics: The Next 12 Months
We’ll explore some of the emerging trends set to inuence the music products industry during the upcoming year and beyond. This is the information you need to succeed and thrive in this time of economic and social change.
ADVERTORIAL
Saturday: 25 Ideas to Improve Your Business—NOW!
In one hour, you’ll get 25 ideas you can take home and start to implement Monday morning. These are not just theories; they’re practical, dealer-tested ideas to improve your business.
Sunday: Best in Show—This Year’s Hottest Products
You know as soon as you get home, someone always says, “Did you see the new…?” and you missed it. Don’t let it happen to you. This rapid-fire, 60-minute snapshot highlights the products you need to see before leaving Anaheim.
NEW Six-Part Sales Course
NAMM U is featuring something different this year: a six-part sales course exploring the key components of the sales process. When all of the sessions are taken together, they provide a comprehensive overview of the skills needed for effective selling in a retail music store. The ideas you learn here may provide the keys to unlocking your future growth and success. Plan on attending the sessions Saturday, January 17, between 1 and 4 p.m. in the NAMM Idea Center. Make sure your sales staff doesn’t miss these sessions.
NEW Eight-Part Web Track
These sessions are designed to help you learn to create or enhance your company’s presence on the Internet. Fellow music retailers will share their experiences and you’ll learn all the options for creating a site that works for you: where to get content for your site, how to promote it and ways to get customers to buy your products online. You’ll also learn tips and tricks on how to design your Web site “on a dime.” Sessions take place every half hour from 10:30 a.m.-2:30 p.m. on Sunday, January 18, in the NAMM Idea Center. Visit www.namm.org/thenammshow/nammu for a complete listing of NAMM U sessions.
Average Daily Temperature in Anaheim
SUNNY 68º F
NAMM News
January 2009
industry news, latest breaking up-to-date on the ep org. ke m. To am . @n MM tal igi published by NA tter at playbackd NAMM News is Digital e-newsle ck ba AY PL r ou sign up for
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Anaheim, California January 15-18, 2009 www.namm.org
SURVEY
Suppliers on Social Networking Sites
Social networking sites like MySpace and Facebook are seemingly increasingly used for more than pure social networking. Many MI manufacturers and suppliers are using these forums to connect with musicians, show off products, promote their roster of artists, and more.
For many in the music industry there isn’t much of a line between the professional and personal life. MMR conducted this exclusive survey and the response was overwhelming. With two-thirds of those surveyed saying they have a MySpace page, and another third saying they will have one soon or eventually, it appears that social networking has been deemed an important tool for those who make and distribute MI products.
40 MMR
MySpace is currently the social networking site of choice, though many seem to have a presence on both MySpace and Facebook. Also interesting is that many jumped on this bandwagon early – most have had accounts for over three years.
JANUARY 2009
Here are the results Do you have a page on MySpace? Yes:
67%
No:
33%
No:
Build a community of “friends” who use our products
65%
Show off the artists who use our products
54%
36%
Gain feedback on our products
49%
64%
Do video demonstrations of our products
48%
Host a forum
If No, are you considering building an online presence on one of these popular social networking platforms? No: Not Sure: Soon: Eventually:
71%
Promote specific products
Do you have a page on Facebook? Yes:
We use our social networking site to (Select all that apply):
33% 33% 22% 12%
15%
Having a presence on a social networking site has been... Good for keeping in touch: Great for business: A necessary evil:
47% 35% 18%
Comments from the MMR Social Networking Survey “It’s good for keeping in touch.” — Josh Vittek, Vittek & Associates “People can build their own closed social networking site for free at ning.com. It allows for a much closer control of who can and can’t join and gives a ton of features for free. We use it with 800-plus Little Kids Rock teachers across the country and it’s awesome.” — David Wish, Little Kids Rock
JANUARY 2009
“It’s great for creating a buzz. [But] this is unexplored and unexploited territory. Refinement will be a hit or miss process forever evolving.” — Peter Bellak, Intime Design “We also use it to promote new music from endorsing artists. This helps the artist, which in turn makes them want to do more for us.” — Steve Simmons, Colorado Case Company
MMR 41
“Seems like a great opportunity to reach out to the world at a low cost.” — Ron Larcombe, Power Group Ltd.
“I do not have a favorable opinion of online social networking.” — Jenny Hall, Hall Crystal Flutes
“Through our company’s MySpace account, I was able to get in touch with trumpet artist Kiku Collins, and we were able to start a great relationship. It has been fruitful for the both of us.” — Brett Getzen, Getzen Company
“It gives people a more personal/raw view of our company.” — Daniel Kushner, MONO
“I have no interest in this form of media communications, but will always be open to new vehicles available for getting our products’ story out in the marketplace.” — Peter LaPlaca, PJLA Music Sales/Marketing “I’m still figuring out whether it would benefit us. We are definitely a niche company offering an unusual product.” — Michael McGuire, Diversified Case Company
“We use MySpace essentially as a place where our artists and the average drummers can have a venue to discuss our products, help each other, and stay in touch. Plus it allows us to post ads with our artists that have run in magazines in a space where they can be seen all the time instead of just when the magazine is out.” — Lorrie Landry, Pintech USA “I find [social networking sites] to be a waste of time.” — Roger Sadowsky, Sadowsky Guitars
“There’s too much noise out there already.” — Peter Janis, Radial Engineering LTD
“Why no discussion of YouTube, LinkedIn, or other more focused musician forums, like KVR or homnox?” — Timothy Self, Propellerhead Software
“We use it for the freaking fun of it! It is great for more than just business, but for human interaction as well.” — Pierre Erizias, Erizias Basses
“We’re currently building street teams based on social networking sites for further promotion within our community of users.” — Jessica Murillo, Daisy Rock Guitars
Yamaha on Facebook “To date, we’ve been experimenting mostly with Facebook,” says Kurt Witt, marketing manager, Yamaha Winds. “There are two basic reasons that Facebook seems to make the most sense for us at the moment: First the layout is clean and simple compared to MySpace, and allows for a much clearer message. Second, Facebook allows for creation of additional applications to take our Yamaha message to people who are nearly impossible to reach any other way. Finally, much of the school music community is already on Facebook.” Other considerations, like that the advertising and demographic information is better on Facebook, has made it a better fit for Yamaha winds. But it doesn’t mean that Yamaha is folding up their main site … “While social networks won’t take the place of a company branded Web site, it’s necessary to take a look at how to take the company to the peoKurt Witt ple,” he says. “For many in the music industry there isn’t much of a line between the professional and personal life. We’re all involved in music, our friends are involved in music and our colleagues are involved in music. Facebook allows that personal and professional life to exist much in the same space.” 42 MMR
It’s not a simple act, however. Time and a strategy are necessary to do it right. Just making a Facebook group or creating a profile doesn’t get anyone (or any company) anywhere. For Yamaha, it has to fit in with other marketing activity, and there must be a way to judge if it’s ultimately worth the investment. Other issues are involved, like monitoring in appropriate or inaccurate information – yet, he points out, that’s not exclusive to social networking sites. “That is happening whether we have a Facebook page or not, both online and offline. At least this way we have a chance to see what is being discussed and have a change to get the right information to the community.” Finally, Witt sees a number of ways that retailers can use these sites to connect with their local community. “The advert demographics are amazing and allow you to select people that match a specific criteria in your local area that see your advertising message,” he says. “Imagine if a retail music store in the Chicago suburbs could target high school trumpet players that are interested in jazz band or college students at the local university who play clarinet. At least with Facebook you can drill down that deep with your targeted audience – and it’s reasonably cost effective too.” JANUARY 2009
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NAMM University
Professional Development Schedule Anaheim Convention Center & Hilton Anaheim Hotel Jan. 15-18, 2009
THURSDAY, JANUARY 15, 2009 BREAKFAST SESSION 8 a.m. Breakfast of Champions Joe Lamond, President and CEO, NAMM, and Guests (FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms In this session, Joe Lamond, president and CEO of NAMM, will welcome some champions of business for a series of upclose and personal discussions. Listen in on the thoughts of these opinion leaders and get a rare glimpse into their views on the future of our industry in this rapidly changing business environment.
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. – Special Double Session Want to Add Video to Your Web Site? Here’s How! Presented by Jen Lowe, Mike Nessen and Jim Hodgson JANUARY 2009
Does your Web site consist of one static page after another? Would you like your pages to come alive with video and slide shows? Do you want to extend your site out to the social networks like YouTube and MySpace? It’s not that hard to do—really! Jen Lowe and the team from BoomBoom Percussion will show you how to do it. Step-by-step. Get your NAMM Show off to a flying start. Join us for 50 minutes of action-packed, practical demonstrations. Learn about the free software tools you can use for video editing—regardless of your level of proficiency. You can do it! 11:30 a.m. The Key to Buying Music Product Inventory Presented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C. Look around your store, and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print music, unrented band instruments on the shelves, obsolete pro audio gear collecting dust and aging pianos occupying valuable flooring costs. How does that happen? In this updated session, you will learn how to buy the right quantity and mix of music
products. Alan Friedman, a CPA with several music dealer clients, will give you the secret for making smart inventory buys. Noon – Special Double Session How to Create Simple and Effective Advertising and Promotion Presented by Larry Mersereau If you market on a limited budget, you can’t afford to miss this program. You’ll learn how to get maximum return from your investment in advertising and promotion, no matter what media you use. Online, print, direct mail, mobile…there are dozens of media to choose from. You’ll make better selections after this program. Plus, you’ll create more effective ads and messages using “Larry’s Magic Formula for Compelling Marketing Communications.” You’ll only get it here—don’t miss it! 1 p.m. Get ’Em While They’re Hot: Future Drum Markets Presented by the Percussion Marketing Council (PMC) Is your store or drum department selling today’s “drumming lifestyle,” or what MMR 45
was hot yesterday? Explore the future of the drum and percussion market from this panel of industry leaders, celebrities and educators. Whether you’re a small music store or a multi-location chain, you’ll hear insights and answers from the Percussion Marketing Council’s panel of experts on where the markets are heading and the trends that are just around the corner. Discover concepts and ideas way beyond the next drum clinic or event, and learn how to attract and sell to customers you have not considered before or don’t know how to reach.
1:30 p.m. Live Sound Advanced: What You Need to Know to Thrive Presented by Kent Morris, Peavey Electronics For MI retailers, live sound should be more than powered speakers on a stick. From line arrays to digital consoles, the market is expanding and prospering. But to succeed, you must know the technology behind the latest trends. With decades of experience in installed and touring sound, Peavey’s Kent Morris will explain
Three Brands. One Focus. Dependability Easy playability Affordable pricing Tonal responsiveness Quality workmanship
in straight talk the ins, outs and throughs of pro-level live sound so you can command the respect you deserve and close the biggest sales of your career. 2 p.m. How to Keep Your Music Students Motivated Presented by Jeff Gastineau, Owner, Creative Ej Inc. Are your music students just going through the motions with their music lessons? If so, maybe it’s time to take a fresh look at your entire approach. Starting with presenting your program to prospective students and instructor selection, all the way through instruction and student performances, Jeff will show you how you can make student motivation the key principle of your lesson program. 2:30 p.m. Five Reasons Customers Should Do Business with You. Don’t Just Advertise Products and Price Presented by Joe Bredau Take a look at your latest advertising piece. Now take a look at an advertising piece from your competitor. Is there a difference? Can your customers see the difference? Probably not! Industry veteran Joe Bredau will show you how to discover your competitive advantage. Advertise what makes you special! Give your customers five compelling reasons to shop at your store. 3 p.m. How Can I Energize My Employees? Presented by Gayle Beacock, Vice President, Beacock Music
Trusted brand names from a trusted supplier. www.BeckerInstruments.com www.Stentor-Music.com
46 MMR
See us at NAMM Booths 5720. 5928
How can you cultivate enthusiastic customers when your own employees are not fully energized? You can’t. If you want to build “buzz” about your business, you need to begin by building “buzz in your business.” Turn your store into a beehive of excitement and activity. Get your staff humming and working together as a team. Your customers will catch the enthusiasm! If you are looking for practical tips and techniques to motivate your staff—and who isn’t?—be sure to attend this session. Gayle Beacock is the perfect model of a motivated employee. Learn how she motivates herself—and her staff—to reach JANUARY 2009
their goals. You will come away buzzing with ideas to energize your employees. 3:30 p.m. Five Ways to Use Local Talent for Attracting Customers and Driving Sales Presented by John and Jeanne Stiernberg Many manufacturers have international artist relations programs, but relatively few music products retailers have their own homegrown endorsements or event series. Where do you find talent? How much does it cost? What will the impact be on sales and profits? Join us for five actionable tips geared to using local artist relations and events to attract more customers, increase sales and set your store apart in today’s ultra-competitive market. 4 p.m. How to Create a Music Lesson Culture and Team at Your Store Presented by Pete Gamber Having lesson rooms, teachers and sales staff is no longer enough to create a successful music lesson program. If you want your lessons and sales to grow, you need a music lesson culture and music lesson team. Pete will show you how to develop a music lesson culture and a music lesson team at your store that will produce unbelievable results!
industry panelists Dom Famularo (Vic Firth, Mapex, Evans, Sabian), Donna Hall (New York School of Music), Dave Sebree (founder of Rock Camp USA) and Jeff Gastineau (Creative Ej Inc.) for this session.
FRIDAY, JANUARY 16, 2009 BREAKFAST SESSION 8 a.m. The BIG Issues: Trends and Tactics: The Next 12 Months Bill Hinely and Panel
(FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms It’s the beginning of the new year and the ideal time to look ahead and explore the trends that are going to influence business over the next 12 months. In the latest BIG Issues session, Bill Hinely and a panel of experts will explore some of the emerging trends that are going to influence the music products industry during the upcoming year and beyond. Find out how these trends
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4:30 p.m. Your Lesson Rooms: Your Best Place to Market to Your Students Presented by Pete Gamber Do you use the lesson room as a place to market to your students? Do your students get dropped off, beeline it into the lesson and then haul buns back out to mom, who has to get the next kid off to soccer? If so, listen to Pete’s ideas about how to sell more gear and services to your students. 5 p.m. Beyond Music Lessons: Take Your Music Lessons to the Next Level Presented by Pete Gamber and Panel Take your music lessons to the “next level” by adding exciting programs and new class offerings to what you’re already offering. Get some fantastic ideas about what other NAMM Members are doing to energize and expand their lesson programs. Join Pete Gamber and JANUARY 2009
5806 La Colonia • San Antonio, Texas 78218 Phone: 210.661.6505 • Fax: 210.661.6702 antiguawinds.com
See us at NAMM Booth 4514
MMR 47
are going to affect you and how to control the challenges while you take advantage of the opportunities. This is the information you need to succeed and thrive in this time of economic and social change.
Presented by Kurt Witt, Yamaha Corporation of America, and Panel YouTube for business? Yes. Definitely, yes! It’s where your potential customers watch music videos and talk about music and musical instruments. Along with the other social networking sites, it’s where you need to be if you want to reach them. But first you need to know some things in order to create that connection. Kurt Witt from Yamaha Corporation of America will show you how innovative music dealers are tapping into this excit-
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. Looking for Customers? Connect with Them on YouTube, MySpace and Other Social Networks
s ’ t t i b b a B j j It’s y r a s r e v i n n 90thlebArate the sound! Ce
ing market and growing their business. Learn what works and why. Learn the social niceties in social networking. It’s your business to know how to operate in this environment. 11 a.m. How to Create Customer Traffic Without Creating Cost Presented by Bob Popyk, Columnist, The Music Trades Magazine If you don’t have a mega-store marketing budget tied together with a big checkbook and an even bigger crystal ball, here are some ideas to bring more customers into your store right away without having to go to the bank. Find out lots of easy ways to get more store traffic each day by using some initiative, tied together with some cleverness and creativity. If you want to give your sales an immediate boost without making your local media rich, check out this session. 11:30 a.m. How to Sell to Customers Only Looking for Price Presented by Bob Popyk, Columnist, The Music Trades Magazine Are customers getting “tougher” to sell to because they come in looking just for a better deal? Here are some simple ways to close a high percentage of those customers who are searching for the best deal, tell you they’re “shopping around” and walk out of your store without buying. Just a couple of ideas put to use could immediately make your sales team more effective.
outhpiece k Vintage m n Li o tt O e th elping you 90 years of h memorating
. Introdt.uCcoming.. by jj Babbit usic. make great m
Noon – Special Double Session Design Your Retail Store on a Dime Presented by Danny Rocks and Panel Here’s your chance to see real-life music store makeovers. Actual “before and after” photos illustrate the change. Was it worth it? How much did it cost? Did it increase sales? Join Danny Rocks and his panel of music dealers and store designers as they show you how to remodel your store. And how to do it “on a dime”! 1 p.m. – Special Double Session How to Sell Without Being a JERK! Presented by John Klymshyn
www.jjbabbitt.com • E-mail: info@jjbabbitt.com M O U T H P I E C E S
48 MMR
F O R
C L A R I N E T S
A N D
See us at NAMM Booth 4322
S A X O P H O N E S
This session (based on John Klymshyn’s third book) is funny, practical and full of real-world examples. Why are salespeople JANUARY 2009
so maligned? Why is sales seen as anything other than an honorable profession? Klymshyn shares reliable selling conversation techniques that salespeople across the United States and Canada have adopted in order to control conversations and be persuasive, yet non-threatening. A sense of humor is essential to success in selling. Klymshyn’s wit, presentation style and personal experience in the selling life inform this interactive, fast-moving and funny session. 2 p.m. – Special Double Session Selling Yourself to the Bank Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, P.C. When it comes down to it, banks have two objectives: to make money by lending you money, and to make sure they’ve minimized their risk along the way. That means you must convey your business and industry knowledge to your banker in the most convincing manner possible. While a healthy financial statement is a good start, you need a whole lot more to make sure you get the financing you need to run and grow your business. Join industry accountants Alan Friedman and Daniel Jobe and learn how to win over your banker with a “sure-fire” presentation. 3 p.m. How to Take Your Lessons, Programs and Camps to the Next Level Presented by Donna Hall, President, New York School of Music Where do program ideas come from? Learn how to develop programs and how to start them, including how to market your program and organize your space. Get your students out and performing! This is a must to keep your lesson program strong and growing. Explore some ideas about how to put recitals together—no excuses allowed! Everything from coffee houses to harvest fests. This can be done with little or no cost. Summer Rock Camps: How to turn your slowest months into your most profitable ones. Camps have become hot— and hugely successful! 3:30 p.m. Music Industry Legislation and Regulation: Are You Up to Speed? Presented by Mary Luehrsen, NAMM, and Guests Regulations required by federal and state legislation can affect business efficiency JANUARY 2009
and even the way you do business. Two recent regulation changes will be discussed in this session: 1) New requirements for wood imports, both pre-manufacturer and commercial products 2) White space frequency regulation that impacts wireless microphones/ receivers. Meet with industry advisers and experts to learn about the regulation guidelines, implementation and how you can stay ahead of the curve.
Roundtable information sharing for industry professionals will be held from 4–5 p.m. in the Green Room of the Hilton. Specific information concerning wood import filing requirements will be shared, along with how the new frequency regulations may impact wireless product specs and ideas for ways to share product use with customers. 4 p.m. How to Promote Clinics and Get Maximum Results
Is this how you’re ordering product?
Things happen fast during the work day. There’s so much to do that ordering reeds, mouthpieces or mutes becomes a real time drain. Not any more. Now you can go to www.DANSR.com and click on the DANSR 24-7 link. The DANSR store is open day and night so you can order product anytime you like, whenever it’s convenient for you. It’s quick and easy and gives you access to great products on demand so you can devote your instore time to bigger issues—like making money. It’s the kind of service you’d expect from a company that imports world-class products like Vandoren reeds and mouthpieces and Denis Wick brass mouthpieces and mutes. Now you can expect it 24-7.
Vision � Passion � Results © 2009 DANSR, inc., 818 W. Evergreen Ave., Chicago, IL 60642 • 888-707-4455 www.dansr.com • info@dansr.com See us at NAMM Booth 3100
MMR 49
Presented by Ravi, Music Products Industry Consultant and Magazine Columnist Local independent dealers must provide product education and musical inspiration in their communities. Professional clinics attract local talent, create informed customers, educate and inspire the sales force and demonstrate the value of independent retailers to an ever-growing “big box” consumer base. Columnist and consultant Ravi will teach you how to promote effectively, capitalize on an
inspired audience and get the maximum ROI (return on investment). Manufacturers, retailers, clinicians, teachers and artists all share the same objective: delivering quality music to the masses. Clinics are a golden opportunity to bring the team together, beat the competition and nurture the musicians (a.k.a. customers) of today and tomorrow. 4:30 p.m. – Special Double Session I Heard It / I Tried It / It Worked! Best Ideas from the OMEGA Sharing Group
Moderated by Kevin Cranley, President, Willis Music Kevin Cranley and his panel of OMEGA members will share practical ideas that have worked in their stores. You don’t have to look far for new ideas—they’re all around us. The trick is to take someone else’s great idea and adapt it to fit your store’s situation. This could be a sales promotion or a merchandising plan— even a hiring and training procedure. See it, adapt it, implement it and document it so that you can use it again! Join us for this fast-paced session; bring ideas that worked for you and win a prize! Be prepared to take away some winning ideas that you can implement next week!
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8 a.m. 25 Ideas to Improve Your Business— NOW! Panel Discussion with Alan Friedman and Danny Rocks (FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms Are you looking for a few fresh ideas to improve your business? Are you looking to find new customers? Do you want to create more “buzz” for your next event? Do you need some help with your financial statements? Well, look no further! In one hour, you will get 25 ideas that you can take home and start to implement Monday morning. These are not just theories; they’re practical, dealer-tested ideas to improve your business. Alan Friedman and Danny Rocks will guide you through the “best of the best” ideas in this fast-paced session. Music dealers will share their best ideas with you. Learn from your peers. Find out what worked—and why. Discover a few ideas that can improve your store.
IDEA CENTER SESSIONS 95
Now Available from these US Distributors SHS International 800.475.7686 50 MMR
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NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. This Old Web Site: Why Your Site Needs a Makeover! Presented by Amy Stewart, Stewart Design, Inc. JANUARY 2009
When was the last time you updated your Web site? Last year? Last century? Unfortunately, Web sites get stale—fast! And worse, outdated sites drive potential and present customers away from your business. Is this happening to you? Want to make some changes? Come to this session to see Amy Stewart of Stewart Design, Inc. point out what’s wrong with a model Web site. What turns visitors off? What prevents them from clicking through on the site? Amy will give you specific suggestions for improving your old Web site—today! 11 a.m. You Can Profit from Home-School Programs—Here’s How… Presented by Gayle Beacock, Vice President, Beacock Music Home-schooling is a cultural phenomenon—and a market with lots of potential for the music retailer. But most have had limited success at best. Want to learn how one music dealer went from 32 to 225 home-schooled students in just one year? You won’t want to miss this session as Gayle Beacock shares her store’s success story. Learn how you can capture a profitable slice of the home-school market. 11:30 a.m. Hot Tips (from Purchasing Affordable Health Care to Using Store Signage to Boost Sales) Moderated by Danny Rocks Confused by the plethora of difficultto-understand and even more difficultto-afford health insurance products? A Mercer Health & Benefits representative will explain options to fit your budget— from major and limited medical plans to health savings accounts and discount cards. And what about consumer fi nancing in this bear market? A representative from GE Money will explain how dealers can effectively use financing to boost sales, as well as how tools such as POP materials and signage will help consumers know they have payment options available. Noon – Special Double Session Panel Discussion: “Ask the Experts” Moderated by Zach Phillips, Editor, Music Inc. You, the music products retailer, asked the hard-hitting questions. Now, you’ll JANUARY 2009
get answers. Join this panel of Music Inc. magazine’s esteemed columnists to hear solutions to your fi nance, sales, marketing, merchandising and staffi ng issues. These specialists will respond to questions submitted beforehand and will also take audience questions during the second half of this one-hour session. Participative Selling for Music Retailers: A Complete Sales Course in Six Parts The following six sessions explore key components of the sales process and together provide a comprehensive overview
of the skills needed for effective selling in a retail music store. 1 p.m. Participative Selling, Part 1: Why Have a Sales Training Program? Presented by George Hines, George’s Music “Participative Selling for Music Retailers” is an effective process designed to maximize your relationship with your customers. When you increase the quality of your customer interactions, you greatly improve your competitiveness.
Missing 15%?
During difficult economic times, accessory sales are critical to maintaining or growing your business. Denis Wick brass sales grew over 15% in the U.S. and Canada last year alone. It's the kind of growth that makes a difference to your bottom line. To find out how you can find your missing 15%, call a DANSR sales representative at 888-707-4455 or email us at sales@dansr.com.
Products in Demand. Performance by Design.
North American importer • 818 W. Evergreen Ave., Chicago, IL 60642 • 888-707-4455 www.deniswickusca.com • sales@dansr.com
See us at NAMM Booth 3100
MMR 51
Using a selling system gives you an enormous advantage over your competitors who do not employ a system. During this first session, we will cover the Three P’s of Selling, Physical Needs vs. Emotional Needs, and the Art of Participative Selling. 1:30 p.m. Participative Selling, Part 2: Greeting the Customer and Building Rapport Presented by Kevin Cranley, Willis Music Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff. In this session, Kevin will cover the 10-Second Rule and the 2-Minute Rule, Greetings that Work and Greetings that Don’t, Your Customer is Your “Best Friend,” and the Power of Rapport. 2 p.m. Participative Selling, Part 3: Establishing Purpose and Qualifying Needs
Presented by Kevin Cranley, Willis Music It’s easy to make assumptions about customers. Sometimes we fail to address the real reason why a customer visits our store. Establishing the customer’s purpose is an integral step in the “Participative Sales Process.” Likewise, qualifying the customer’s needs is one of the most valuable skills for a salesperson to understand and practice. When you are able to properly qualify your customer’s needs, you can correctly meet that person’s needs and make the sale. Kevin will cover these topics during this session: Why is My Customer Here?, General Questions First and Then Specific Ones, and the Budget Question. 2:30 p.m. Participative Selling for Music Retailers, Part 4: Presenting Products and Creating an Irresistible Choice Presented by Greg Billings, Steinway Piano Gallery of Naples Now that you have built rapport with your customer and have properly qualified their
needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision. In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective. Topics include Getting Permission to Make a Presentation, Refining Your Pitch, Using the Emotional Power of Music in Your Demo, and Structuring Your Presentation to Establish Yourself as a “Caring Expert.” 3 p.m. Participative Selling for Music Retailers, Part 5: Processing Objections and Closing the Sale Presented by Greg Billings, Steinway Piano Gallery of Naples What happens when your customer says “No”? Do you take this as a personal rejection? It is not. Rather, it is an opportunity for you to understand the reason for the objection. Your customer is really telling you that a decision is under active consideration. You will not want to miss this session! Greg will show you how to process your customers’ objections and make the closing a mere formality. Topics covered in this session will
INDEPENDENT DEALERS ONLY BOX STORES NEED NOT APPLY! Gibson and PRS quality at less than half the price. Are you tired of having your margins and product mix dictated to you by corporate suits? Indie is the fastest growing line of guitars in the UK and Europe and is now stocking in the US & Canada.
NAMM Booth #1320
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www.indieguitars.com 1-866-934-6343 We are also looking for industry leading territory sales reps and master dealers
52 MMR
See us at NAMM Booths 5406, 6832
JANUARY 2009
include the Objection-Handling System and How to Guide Your Customers Through the Decision-Making Process. 3:30 p.m. Participative Selling for Music Retailers, Part 6: Seeking Referrals and the Sale after the Sale Presented by George Hines, George’s Music People will buy from the people who meet their expectations. Don’t measure the value of your customer by the one purchase they make today. Happy customers will return to make many purchases over their lifetime. And they will promote your store to their friends and family. You cannot buy word-of-mouth advertising. George Hines will show you how to seek customer referrals so that you can make the “sale after the sale.” Topics covered in this session include the Value of a Happy Customer, Asking for a Referral, How to Implement an Ongoing Contact System, and Customers for Life. 4 p.m. The Key to Managing Music Product Inventory
Presented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C. You’ve identified the product your customers want, you’ve stocked the shelves and you have a great sales team. But cash is still tight, supplier invoices are aging and we all know why—too much inventory. Even if you guess right most of the time, you’re still going to guess wrong some of the time. How do you fix these buying blunders? This session will teach you how to correct buying mistakes and control your level of inventory. Alan Friedman, a CPA with several music dealer clients, will present his “one-page solution” to managing your entire inventory. 4:30 p.m. – Special Double Session 25 Ways to Lift Sales with Store Design and Merchandising Secrets Presented by Chris Miller, President, Pacific Store Designs, Inc. Learn low-cost ways to triple the shopability of your retail presence. Get 25 ideas in just one hour—WOW! Chris Miller will share his latest store design secrets and proven merchandising techniques. Whether it’s color, light-
ing, location, traffic flow, sightlines, focal points or using correct signage, Chris will show you how to implement a positive change in your store tomorrow. Don’t miss NAMM’s model store designer with experience that spans more than 27 years and 3,000 stores.
SUNDAY, JANUARY 18, 2009 BREAKFAST SESSION 8 a.m. Best in Show—This Year’s Hottest Products Frank Alkyer, Publisher, Music Inc., and Panel (FREE breakfast served 8 a.m. – 8:30 a.m., first come, first served; session 8:30 a.m. – 9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms With more than 1,500 companies exhibiting and demonstrating thousands of products at the NAMM Show, sometimes it can be difficult to make sure you’ve seen all the important new items. Join Music Inc. publisher Frank Alkyer and his esteemed panel of retail buyers, media and gear heads as they scour the aisles and
chicks AND brass AND bling Talk to a member of our new sales team about Sonaré’s two
new trumpets and three new gold flutes. just kinda different.
Call and make your appointment to visit us at NAMM booth 2930. 9 7 8 - 4 6 1 - 6 1 1 1 JANUARY 2009
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w w w . s o n a r e w i n d s . c o m MMR 53
dig into the merchandise to find the best products, ideas and trends from the hidden depths of the show. You know as soon as you get home, someone always says, “Did you the see the new…?” and you feel you’re the only person who missed it. The chance to change all that, this rapid-fire, 60-minute snapshot covers what you need to see before leaving Anaheim.
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m. I Need a Web Site: Should I Build It Myself or Buy a Pre-Built Model? Presented by Danny Rocks You know you need to establish or improve your music store’s online presence. But you may not know how much it will cost to build your Web site. Or how long it will take. Or what resources you will need. You may not even know what you need to know—yet! In this session you will get some answers. At the very least, you will learn from two music retailers who have shared this experience. One retailer will tell you about their decision to build their
Web site from the ground up. The other will tell you why they decided to let a service provider do the building for them. 11 a.m. I Have a Web Site, Now What Do I Do With It? Presented by Jen Lowe Building your Web site is the easy part. To make your site successful, you will need a plan: Where do you get content for the site? Who actually posts it to the site? How do you promote your site? How do you know who is visiting your site? How do you get customers to buy from your site? Jen Lowe and Danny Rocks will answer these questions. They will show you how to create a weekly checklist to make sure your site is set up for success! 11:30 a.m. Point-of-Sale Solutions Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, P.C. It’s tough enough to find and implement the right accounting software. But it becomes “mission impossible” when you start
requiring critical music retailing applications like point-of-sale, inventory control, e-commerce, online rentals and business-to-business communications. While the music retailing industry does offer a few solutions, like Tri-Technical Systems, Inc.’s AIMSI, Tyler Systems and Retail Up, it’s hard to know which one is the best fit for your store. Join industry accountants Alan Friedman and Daniel Jobe as they moderate a panel discussion of music retailers who use these packages every day. Noon – Special Double Session Design Your Web Site on a Dime Presented by Danny Rocks and Panel Do you think it costs a fortune to design and maintain a Web site? It can, but it doesn’t have to—if you have a plan. We will show you how several music dealers do this. You will see what works and what doesn’t work—and learn why! Join Danny Rocks and his panel of music dealers and Web site designers as they show you how to keep your site fresh. And how to do it “on a dime”! 1 p.m. Looking for Content to Add to Your Web Site? Look to Your Suppliers for Help!
The Capo Company
The G7TH Performance Capo precision engineered for perfect intonation
www.G7th.com In Pursuit of Excellence
54 MMR
See us at NAMM Booth 1640
JANUARY 2009
Presented by Kurt Witt, Yamaha Corporation of America, and Panel You’re convinced—adding video content to your Web site is a great idea. You want to get started, but where do you get the video? Do you have to film it yourself? And how do you get it on to your Web site? Who can you turn to for help? Ask your suppliers! They want to help you. You’ll be surprised at the variety of great video content they can offer—at little or no charge. Product demos. Jam sessions. Repair tips and more. Join Kurt Will from Yamaha and his panel as they show you what’s available and how you can get it. All you have to do is ask! 1:30 p.m. Size Does Not Equate to Success—in E-Commerce Presented by Bobby Boyles, Oklahoma Vintage Guitar and Gene Joly, Executive Vice President, Guitar Center Do you think you need a big store and a big staff to be successful selling over the Internet? Think again! Actually, think about what your customer wants when shopping online. Think speedy response to questions. Think easy access to information. Think product knowledge and selection. Think big! Act small! In this session you will learn what it takes to succeed in e-commerce. Gene Joly from Musicians Friend and Guitar Center joins Bobby Boyles from Oklahoma Vintage Guitar to share their very different approaches to ecommerce. Don’t miss this session! 2 p.m. Electrify Your Music Lesson Studio Presented by Jeff Gastineau, Owner Creative Ej Inc. Send your students home with more than just a practice schedule. Record part of their lessons—and send the recording home! Demonstrate what the music should sound like. Play one of your favorite riffs. Record a duet with your student. Motivate them with music—the music that you record them playing! Encourage your teachers to take advantage of the many inexpensive, portable recording devices and storage media that you sell in your store. Jeff Gastineau will demonstrate how to effectively incorporate recordings and other technology into your teaching studio programs. 2:30 p.m. SupportMusic.com: Keep Music Education Strong in Your Community JANUARY 2009
Moderated by Mary Luehrsen, NAMM Healthy, sustainable music programs depend on community commitments and the involvement of decision-makers, including school board members, administrators, legislators, teachers and parents who believe in the reasons for keeping music and the arts as part of the school curriculum. Join the discussion and strengthen your role in keeping music education strong in your community. 3 p.m. High-Tech Music Learning: Discover New Tools for the Music Room Moderated by Sandy Jordan, NAMM, with Dr. Jim Frankel, Managing Director of SoundTree, the Educational Division of Korg USA / TI:ME Vice President Technology is transforming the way music is composed, performed, promoted and taught. Music educators are exploring this frontier and succeeding through partnerships and support from the music industry. Join a discussion about how music and technology create a bridge to engage student learning. 3:30 p.m. Far-Out Strings: Go Beyond the Traditional School Orchestra Program Moderated by Sandy Jordan, NAMM, with Industry Panelist Ken Dattmore, Marketing Manager—Orchestral Strings, Yamaha Corporation of America Alternative styles, new methods and innovative designs are reshaping and reviving string programs in schools. Join the discussion and learn more about new methods and approaches that are invigorating school orchestra programs. 4 p.m. Expand Music Learning for More Students Through School Guitar and Percussion Programs Moderated by Eric Ebel, NAMM, with Industry Panelists Jessica Baron, Executive Director, Guitars in the Classroom and Alyssa Janney, Manager, Health Rhythms Division, Remo, Inc.
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Music teachers are expanding the target audience for our school music programs; offering music-making opportunities to children who may not have been drawn to traditional music education. Learn from organizations that are leading this new opportunity for every student to learn music. See us at NAMM Booth 3515 MMR 55
Buyer’s Guide to New Gear MMR takes a look at new products to check out at the 2009 Winter NAMM show in Anaheim. FRETTED AXL’s Headliner Fractional Series
Eastwood Upgrades Sidejack Models
Sierra’s New Cedar Top Models
The AXL Headliner fractional guitar has a maple neck, fi nished with a rosewood fretboard, three single-coil pickups, and a five-way switch. They are available in black, metallic blue, and metallic red finishes. The Headliner is also available as a lefthanded model in black and blue, in both full and 3/4 sizes. The list price is $159.99. www.axlguitars.com NAMM Exhibit #5476
The 2009 Sidejack features a new tremolo system, a professional grade roller bridge, and a new look headstock that closer reflects the guitar’s Mosrite origins. Eastwood has also upgraded the Sidejack Baritone models. The bridge pickup has been repositioned to be closer to the bridge for a crisper baritone sound, and the tremolo system has also been upgraded. www.eastwoodguitars.com NAMM Exhibit #1155
The Sequoia Acoustic Dreadnought features a solid cedar top with mahogany back and sides. The conical shaped 12th fret inlay is designed after the Great Sequoia tree. Retail price is $439. The Sunrise Auditorium Acoustic-Electric and Palisades Classical AcousticElectric feature solid cedar tops with rosewood back and sides. Both models feature Barcus-Berry Realm III electronics with built-in tuners. The Sunrise retails for $679, and the Palisades retail price is $579. www.sierraguitars.net NAMM Exhibit #5420
56 MMR
JANUARY 2009
Only 461 Martin 000-28MEC Eric Clapton Limited Edition guitars will be built, a number which coincides with the total for the very first Martin to bear his name. Limited Edition total includes both the 000-28MEC Eric Clapton Limited Edition with a natural top and the 00028MEC Eric Clapton Sunburst Limited Edition with a classic 1935 style sunburst
Genz Benz ShuttleMAX top. The 000-28MEC Eric Clapton Limited Edition features the same solid tonewoods as its predecessor. The back and sides are Madagascar rosewood, and the top is Carpathian spruce. Scalloped 5/16inch top braces add tonal clarity. The 1¾-inch modified V neck with diamond volute is carved from genuine mahogany. Herringbone purfling encircles the top, while the Style 45 rosette features a center ring of agoya pearl herringbone. The endpiece and heelcap both are grained ivoroid each framed by delicate black/white/black inlays. A Delmar tortoisepattern pickguard protects the top. The headstock features nickel Waverly open-back tuners with butterbean knobs, and Eric Clapton’s signature, reproduced in mother of pearl, is between the 19th and 20th frets. www.martingutiar.com NAMM Exhibit #5454
These new lightweight bass amplifiers utilize the same Class D power amp technology as the Shuttle 6.0 series. Preamp features include: FET and 12AX7 TUBE channels selectable and blendable, low and high gain settings per channel, four-band active EQ networks with dual parametric mid-range networks, adjustable signal shape circuits, and complete LED status indicators. The rear panel includes including XLR D.I. interface, three effects loops, aux. input, headphone out, tuner out, footswitch jacks, and Speakon outputs. All tone variations are accessible from the 5-button footswitch, which is included. The STL-MAX6.0 offers a 600-watt Class D power section and weights under six pounds. Retail price is $1,149. The STL-MAX12.0 produces 1200 watts of total output from dual 600-watt Class D amp modules and weights just under seven pounds. Retail price is $1,379. www.genzbenz.com NAMM Exhibit #5720
EMGPICKUPS.COM
EMG SA/SA/85 CO COMBO M [IN N IVOR I V R Y]
MADE IN THE USA, SINCE 1976
JANUARY 2009
See us at NAMM Booth 4850
MMR 57
Buyer’s Guide to New Gear
Martin Limited Editions
Composite Acoustics’ Baritone The Baritone is the newest addition to their line of carbon fiber acoustic guitars featuring Integrated Top Bracing Technology. The guitar is suitable for a wide array of tunings and string gages. The Baritone guitar comes standard with the LR Baggs Stage Pro pickup with a built-in electronic tuner for tuning changes, and is available in high gloss fi nish, in red, blue, or charcoal The retail price is $ 2,700. www.compositeacoustics.com NAMM Exhibit #1514
SINCE 1871
Ludwig Mies Van der Rohe: Villa Tugendhat, Brno, CZ
Encore Blasters The E6 Blaster features a twin cutaway body shape, sculpted from Wuton tone wood, and Wilkinson-designed pickups. The Encore E99 Blaster electric features a single cutaway body and twin humbucker pickup. The single cutaway-bodied Encore E2 Blaster is said to offer good upper fret access and easy playability with its straightforward neck and bridge pickup layout, controlled by a three-way pickup selector offering neck, mid and bridge options. The newest addition to the Encore range is the E69, which is twin-horned and twin humbuckered. www.jhs.co.uk NAMM Exhibit #1310
New Guitars from Normandy Normandy Guitars will be introducing the Flying V guitar, the hard tail version of the archtop, and the archtop bass guitar. Musicians will be demonstrating the guitars at the Normandy booth throughout the convention. www.normandyguitars.com NAMM Exhibit #1581
The Pleasant Alternative from Czech Republic Made by C. Bechstein Europe www.bohemiapiano.cz
Takamine LTD 2009 For 2009, the newest LTD model shifts the focus away from ornate rosette designs to a brightly decorated guitar with a pickguard and fret board inlayed with mother of pearl. Takamine used the NEX body design as the basic platform, along with the latest CoolTube preamplifier. www.takamine.com NAMM Exhibit #5720
Manufacturer’s Representative: German American Trading, Inc. P.O.Box 17789, Tampa, FL 33682-7789 Tel.: (813) 961 8405 Fax: (813) 961 8514 E-mail: GermanAmer@msn.com
SEE US AT ANAHEIM, BALLROOM, # 444
Buyer’s Guide to New Gear
The Titan from Highland Guitar The Titan Guitar, the new flagship model in Highland’s Electric Jazz Guitar series, is crafted in a high gloss, vintage fireburst finish over a quilted maple top, back and sides. Features include: a custom wooden pick-
guard; rosewood volume and tone control knobs; and a rosewood floating tailpiece cover; wooden pick up covers; multi body flame maple and abalone binding; deco style gold tuners; and a rosewood fingerboard. A
gold Bixby tailpiece is optional. The Titan’s case features a faux gator skin exterior, a plush interior, and a built-in Hygrometer. www.highlandguitarcompany.com NAMM Exhibit #5857
BAND & ORCHESTRA Jody Jazz Mouthpieces With easy playing, good projection, a dark warm throaty baritone sound, the DV NY is suitable for all styles of playing. The DV BASS, for bass saxophone, delivers ease of play and a deep dark warm tone. The DV BASS features a medium chamber with PHI proportions. Both new mouthpieces are manufactured with machines from Virgin Brass, are hand finished and plated in 24 karat gold. www.jodyjazz.com NAMM Exhibit # 2924
The Pearl Anniversary Quantz Coda Series Flutes
Jupiter Adds New Bass Clarinet
The flutes incorporate features from the Dolce and Elegante series, including a solid silver Forza headjoint, C# trill key, D# roller, and a 10 karat gold lipplate, along with all features found on the Quantz series. Prices range from $2,300 to $3,600. www.pearlflutes.com NAMM Exhibit #2648
The 675N features an ABS Resin body with adjustable floor peg, inline trill keys, adjustable thumb rest, and Eb key on the body that protects it from damage. For ease of carrying, the 675N is a two-piece body that fits into a multicompartment case. www.jupitermusic.com NAMM Exhibit #4808
KEYBOARD Kawai ES6 Kawai’s new ES6 Portable Digital Piano offers an improved graded-hammer action and a powerful six speaker sound system. The ES6 uses Kawai’s Harmonic Imaging sound technology – now with 88-note piano sampling - creating a realistic and expressive concert grand piano sound. The improved AHAIV-F keyboard action is said to offer better feel and control. The piano also features bass-reflex speaker enclosures, a design in which six stereo speakers (three per side) face upward from the panel. The ES6 also features the new rhythm section, a collection of 100 accompaniment styles for practice or solo performance. The ES6 weights 44 pounds. Included with the ES6 is the F10H half-damper pedal and detachable music rack. An optional soft gig bag with roller wheels and a matching designer stand are available. www.kawaius.com NAMM Exhibit #207AB
MusiConnect 2.2 With MusiConnect 2.2, the PianoDisc system is able to play more music with MIDI support. The AlwaysPlay tech60 MMR
See us at NAMM Booth 2924
JANUARY 2009
See us at NAMM Booth 3120
automatically converts your music to the correct format, creates a playlist for every album, names your tracks and albums, and adds cover art, when available. MusiConnect can retrieve purchases from the PianoDisc store, as well as process PianoSync albums. MusiConnect is free, and can be downloaded. www.pianodisc.com NAMM Exhibit #204A
PERCUSSION
C.Bechstein Pianos C.Bechstein is expanding their product line to include entry and mid-level price points. They will bear the W. Hoffmann brand name. These pianos are being manufactured at the Bechstein Europe factory in the Czech Republic. Two vertical and two grands will lead off the entry level series, with two more verticals and three grands positioned in the mid-price category. www.bechstein.de NAMM Exhibit #209A
Pro-Mark’s System Blue Sticks The TXDC51W is made of American hickory. It is 16 ¾” long and .680” (17.3mm) in diameter with a modified barrel-shaped wood tip. The unique tip produces exceptional articulation throughout a wide
volume range. The DC51 is slightly smaller overall than its ‘big brother’, the TXDC50W, and incorporates a “Comfort Flare” into the shaft design. The “Comfort Flare” provides maximum control but with a smaller stick. The TXDC52W is also made of American hickory. It is 16
½” long and .630” (16mm) in diameter with a ball-shaped wood tip. The DC52 was designed specifically for smaller hands, yet strikes the perfect balance between manageability, maximum volume and articulation. Suggested retail price for each model is $15.95 per pair. www.promark.com NAMM Exhibit #3056
Wholesalers of:
Juzek Stringed Instruments Bows Cases Strings Accessories
P.O. BOX 1415 STOWE, VT 05672 1.866.846.5461 JANUARY 2009
sales@metmusic.com See us at NAMM Booth 3110
MMR 63
Buyer’s Guide to New Gear
nology lets users sample and play MIDI fi les from a wide variety of sources. MusiConnect can import any general MIDI fi le and convert it into a format that iTunes understands. MusiConnect supports both Type 0 and Type 1 MIDI fi les. It can convert non-piano parts to audio so that you can hear accompanying orchestration through your speakers. AlwaysPlay examines the song and chooses a part for the piano to play. MusiConnect
Buyer’s Guide to New Gear
New Drumsticks and Mallets from Vic Firth The American Classic 5A and 5B drumsticks are available in a new look. The specially formulated black finish is designed to be comfortable to grip and tips feature a clear finish to keep heads and cymbals clean. Crafted from select hickory for a pronounced sound and long lasting durability, they are guaranteed straight, weight matched and tone paired. The retail price is $14.50 The Corpmaster Groove Series is a new line of sticks and mallets designed specifically for the musical style reflected by the Historically Black Colleges and Universities (HBCU) marching band activity.
Developed with some of the top HBCU bands in the United States, including Bethune-Cookman University, Florida A&M University, Norfolk State University, Prairie View A&M University and Tennessee State University, this series features sticks and mallets for marching snare, single tenor, Scotch bass and large tonal bass. The Johnny Lee Lane Signature Groove Stick is a snare stick with a large shaft and a medium long taper. The tip is designed with an increased surface area for sound quality. Retail price is $17.00 The Tenor Groove mallet is made with a ½” heavy gauge aluminum shaft for
speed, response, and durability. A small spherical felt ball provides a full sound. Textured rubber handles enhance the grip and feature a cord that can be securely attached to the player’s wrist. The retail price is $56. Thunder Groove mallets are designed for large tonal bass drums, made with a 5/8” heavy gauge aluminum shaft for impact and durability. A large spherical felt ball provides a thunderous sound. Textured rubber handles enhance the grip. The retail price is $80. www.vicfirth.com NAMM Exhibit #3040
the grip. The stick features a quick taper to a small acorn tip for warm but defined cymbal tones. Designed by the drummer of the band Disturbed, Mike Wengren’s stick measures in between a 5B and a 2B with a quick taper to an oval nylon tip. The extra length
gives some added weight and a bit more reach. The stick is finished in a black stain with artwork featuring Disturbed’s album logos. All three models retail for $14.99. www.vater.com NAMM Exhibit #3072
Player’s Design Models From Vater Brian’s Fraiser-Moore’s stick design is just under a 5A in the grip but with some extra length for added reach. The gradual taper to the medium sized barrel tip is said to make it a nicely balanced and versatile stick. Derek Roddy’s model is in between a 5A and 5B in
WITH PRIVATE LABEL INSTRUMENTS
Your Name Here Your Name Here
Your Name Here Your Name Here Your Name Here
Have Your Store Logo on Flutes, Saxophones, Trumpets Clarinets…
Send us a logo and your order, and it will be ready in 3 days! Completion of assembly in our New York warehouse. One year warranty included, $50 one time set-up, and $5 per instrument.
AMERICA LONGXING INC.
3300 Northern Blvd., Long Island City, NY 11101 (718)706-0828 ■ FAX (718)706-0128 www.huntermusical.com 64 MMR
See us at NAMM Booth 3000
See us at NAMM Booth 1724
JANUARY 2009
See us at NAMM Booth 4610
THE ONLY EXTRA SLOTS YOU’LL NEED WILL BE IN YOUR CASH REGISTER.
No other company offers you as many models of sticks or as many ways to sell them. DF12 – Stack-It Unit • 19” wide x 13.5” tall x 15.75” deep. Just 2 square feet. Stackable. • FREE with purchase of 12 dozen pairs (less than $850 USD)
DF12 DF 36-A — “Mini-Store” • 21.5” wide x 65” tall x 15.75” deep — just 2.3 square feet! • 36 compartments. Optional side racks for additional merchandise. Shown with one optional side rack. • FREE with purchase of 36 dozen pairs (less than $2700 USD) DF 36 — Portable Drumshop • 27” wide x 65” tall x 18” deep — just 3.4 square feet! • Front/side panels with hooks and label holders • Large bottom storage compartment • FREE with purchase of 36 dozen pairs and accessory package (less than $3500 USD)
© Pro-Mark Corporation
DF-28 – Master Merchandiser • Holds well over 1000 pairs of sticks in a 42” diameter circle • “Basic” unit is FREE with 42 dozen pairs and accessory package (less than $4200 USD) • “Expanded” unit (pictured) is FREE with purchase of 54 dozen pairs and accessory package (less than $5200 USD)
DF 36-A
DF 36
All units come with both preprinted and blank labels.
DF-28 Pictured with optional large graphic, slot wall, testing shelf and catalog tray. Stock #DF28-E. Many more options are available.
No matter what your footprint, we have the perfect merchandiser for it. Just call us at 877-PRO-MARK (776-6275). And we’ll help your cash register go cha-ching! Call your favorite Pro-Mark wholesaler for details.
promark.com See us at NAMM Booth 3056
The new Ergo-Drum System Soloist Doumbek with external tuning has a newly designed drum shell and is available in three sizes; 8”, 9”, and 10”, each with the Metalized finish. It can be played in the traditional horizontal position, as well as between the knees with the external counter hoop supporting the drum. A special shoulder drum strap accessory is also available, allowing the drummer to be mobile while playing. Prices range from $370.75 to $402.25. Drummers and percussionists can now look for the ECO-Seal on Remo products. The Acousticon drum shell is made from 100 percent recycled wood fibers. This new line of Festival Djembes drums are also manufactured with Skyndeep synthetic, non-animal skin drumheads that are pre-tuned and pitched. Re-
JANUARY 2009
mo’s Festival Djembes are available in the Designer’s Touch fi nishes with matching Skyndeep drumheads. Remo’s new Vintage Emperor Drumheads are constructed of 2–ply, 7.5-mil and 7.5-mil polyester films. They are a reissue of the first Remo Emperor drumhead. They are available in a full range of snare and tom tom sizes. Prices range from $24.75 to $36.75. Remo applies its suede texturing process to its Ebony Series drumheads for the new look of their Black Suede drumheads. The Black Suede Snare Side drumheads feature 1-ply of textured Ebony 4-mil fi lm. Remo’s tunable Gong Drum is constructed using aluminum, ABS large frame ring, and renaissance drumhead film which is now tunable. Gong Drums are available in three diameters; 32”, 46”, 60”. The tunable Gong drum is mounted on a
See us at NAMM Booth 1310
durable steel frame stand that disassembles easily for transport and with 3” wheel casters. Stands are available for all sizes. www.remo.com NAMM Exhibit #3440
Gretsch’s G-5000 Solid Series For the first time in recent memory Gretsch will offer single-ply wood snare drums. Gretsch’s G-5000 Solid Series feature a single-ply, solid snare drum and are available in either solid maple or solid walnut. Each shell includes solid maple reinforcement hoops to ensure shell roundness, and shells are finished in clear Nitro Cellulose gloss lacquer. These snares include 30-degree bearing edges, die-cast hoops, 20-strand snare wires, and coated Permatone batter head with underside dot. All models are available in either Lightning or Dunnett throw-off and butt plate. Prices range from $1,740 to $1,875. www.gretschdrums.com NAMM Exhibit #5720
MMR 67
Buyer’s Guide to New Gear
New Products from Remo
Buyer’s Guide to New Gear
Grover Pro’s New Model The T2/HS Hybrid model features a solid hardwood shell, dual-width jingle slots, double mounted white skin head, staggered-jingle slot configuration, captive pin system and hand-hammered jingles. The Hybrid model is distinguished by the introduction of both resonant German silver jingles with a row of Grover’s new heat treated silver jingles. www.groverpro.com
Chris Adler Signature Snare from Mapex The walnut-shelled snare drum is inspired by the Lamb Of God drummer’s first Black Panther snare. The drum is designed to Adler’s specification, from the thin walnut shell, to the signature graphic, to Chris’s personal choice of high-quality Aquarian drum heads. The drum’s shell is 12 x 5.5, 5.1mm thick and has 2.3mm Mapex Powerhoops. The drum’s hardware is black chrome plated.The inside of each drum is labeled with a commemorative sticker that identifies the instrument. The retail price is $522.99. www.mapexdrums.com NAMM Exhibit #4800
PRINT FastTrack Instruction Now Available on DVD At the 2009 NAMM show, Hal Leonard will introduce the first four FastTrack DVD lessons for guitar, bass, drums, and keyboard. Each DVD is filmed in high-definition and features on-screen music with many full-band examples. 68 MMR
See us at NAMM Booth 4768
JANUARY 2009
ANNOUNCING A
WORLD PREMIER
W. HOFFMANN 2 New, Surprisingly Affordable Lines from C. Bechstein Europe
INVITES ALL TO ATTEND THE UNVEILING OF THESE FINE NEW PIANOS FROM C.BECHSTEIN EUROPE. WITH THE INTRODUCTION OF THESE NEWLY DESIGNED SCALES, C.BECHSTEIN NOW OFFERS ITS DEALERS THE LARGEST PRICE SELECTION OF FINELY CRAFTED EUROPEAN PIANOS IN THE U.S. 2 VERTICAL AND 3 GRANDS IN EBONY AND MAHOGANY POLISH MAKE UP THE NEW VISION SERIES. 2 VERTICAL AND 3 GRANDS COMPLETE THE MID-PRICED TRADITION SERIES. ADDITIONAL FINISHES INCLUDE CHERRY, WALNUT, SATIN AND POLISH.
MODEL T177 EBONY POLISH
BECHSTEIN DEALERS, YOU NOW HAVE THE EDGE…!
MODEL T122 MAHOGANY
Visit the Bechstein America Team in Room 209A BECHSTEIN AMERICA,LLC, 209 W 58TH STREET N.Y. NY 10019 212.581.5550 info@bechstein-america.com www.bechstein-america.com C.BECHSTEIN
BECHSTEIN ACADEMY
W. HOFFMANN
See us at NAMM Booth 4300
In the FastTrack Drum Method DVD Kevin Dunphy (Fever Marlene) covers rock and blues beats, funk grooves, fill patterns, solo ideas, music notation, improvisation, and more using over 75 songs and examples. Hal Leonard author Abbie RabineAristizabal teaches chord progressions, scales, rock and blues riffs, standard notation and other must-know techniques using more than 75 songs and examples in the FastTrack Keyboard Method DVD. www.halleonard.com NAMM Exhibit #4618
Broadway Presents! Kids’ Musical Theatre Anthology These collections of Broadway songs for young singers were compiled by Lisa DeSpain, a New York City-based musical theater director/composer and audition accompanist. As the current Director of Musical Theatre at New York’s Harlem
JANUARY 2009
School of the Arts, and a former vocal coach at the prestigious Professional Performing Arts School, she shares her audition secrets and tips for the most appropriate use and song setup
for each piece. Each song is age-appropriate and selected with young and teen performers in mind. www.alfred.com NAMM Exhibit #4822
MMR 71
Buyer’s Guide to New Gear
In the FastTrack Guitar Method DVD former GuitarOne columnist Chris OByrne examines riffs, licks, scales and strumming; full chords, power chords and progressions; rock, blues and folk styles; and more than 50 songs and examples in both standard notation and guitar tablature. The FastTrack Bass Method DVD features Hal Leonard staffer Eric Wills teaching bass grooves, scales, rock and blues styles, syncopation, and more using 50+ songs and examples in notes and bass tab.
Buyer’s Guide to New Gear
Introduction to the Conga Drum Michael Spiro’s new instructional DVD, Introduction to the Conga Drum, is for beginners, or anyone needing a solid foundation in conga drum technique. The DVD is designed to show beginning conga drummers all the basics of how to
play the drum correctly. Spiro shows how to execute the six fundamental strokes on the conga drum, in a clear, step-by-step manner and then gives the student dozens of exercises to combine these basic sounds into usable patterns. Spiro dem-
onstrates how the fundamentals covered are actually used in some of the most important Afro-Cuban rhythms. The retail price is $25. www.shermusic.com NAMM Exhibit #5805
coil pickup cover, traditional bridge; bolt on neck; five colored fret buttons; toggle power switch; LED power indicator light; chrome select and start buttons; built-in tilt sensor for star power; accessible battery compart-
ment and includes a strap for easier playing. The GCX is compatible with PS2 Guitar Hero, Guitar Hero 2, and Guitar Hero 3. www.mmwholesale.com NAMM Exhibit #1648
ACCESSORIES GCX Guitar Controller The Guitar Controller Xtreme is a real guitar body with custom f lame graphics, real tuning keys, whammy bar, and strum bar. The GCX also features a maple fretboard; covered tuners; chrome hardware; black single
ZZYZX and Snap Jack The new Snap Jack wireless system cable will replace the O.E.M. cable. The Snap Jack wireless cable is available to fit most major professional wireless systems.
Choose between a 3-pin (TA3F type), 4pin (TA4F type), or the 1/8” connector. Zzyzx BlackJack guitar cables have a built-in silencer that doesn’t allow any
John Melville Pearse 1939-2008 www.jpstrings.com 72 MMR
See us at NAMM Booth 6390
pop or hum noises while plugging in or unplugging. Available in 15ft, 25ft, 30ft, and 35ft in lengths. Both ends of the new XLR cable have I.D. tag dial. These numbers are used to match the numbers on input boxes on most stage applications. This replaces the classic type and marker to identify the cables. By rotating the I.D tag dial, you can change the number on the cable for easy identification in most stage applications. Zzyzx XLR I.D. tag comes in 15ft, 25ft, 35ft, and 50ft in lengths. The Snap Jack solderless pedal board kit’s design allows you to place the effect pedals on your board much closer together. By rotating the barrel, the cable will lay f lat in almost any configuration. They are smaller in size compared to the regular Snap Jack, and snap together using magnets through a guided cylinder, preventing detachment if you accidentally step on the connector. Snap Jack pedal board solderless kit comes with 10pc of magnetic right angle connector tip, 10pc of solderless cable connector, and a 10ft length cable. www.zzyzxsnapjack.com NAMM Exhibit # 1377 JANUARY 2009
A LOOK INSIDE OUR LITTLE BLACK BOOK
Count Basie Ray Charles Duke Ellington Ella Fitzgerald Herbie Hancock Lionel Hampton Luciano Pavarotti
Petrof Pianos. Played by the world’s most famous musicians. 5400 Lawrenceville Hwy, Suite B1 770.564.4964
Lilburn, GA 30047
www.petrofpianosusa.com See us at NAMM Booth 202B
The String Cleaner extends the life of guitar strings by removing harmful sweat and oils. Microfiber pads provide 360 degrees of string cleaning action, and there are no solutions required. Users simply open the tool, slide the cleaner underneath the guitar strings, close, secure the
latches, and slide the cleaner back and forth along the full length of the strings. The String Cleaner was created for longterm, low- maintenance usage. The list price is $12.99 www.thestringcleaner.com NAMM Exhibit #1158
Planet Waves Hand Exerciser The Varigrip Adjustable Hand Exerciser is designed to develop and maintain hand and fi nger strength, condition, and dexterity. The Varigrip’s ergonomic design and variable tension provide customized conditioning for individual fi ngers, the
JANUARY 2009
See us at NAMM Booth 1426
Epilog Engraver entire hand, wrist, and forearm. The reversible molded grip uncovers simulated strings to help develop and maintain fi nger calluses when you are away from your instrument. The retail price is $17.99. www.planetwaves.com NAMM Exhibit #4834
Epilog’s Legend EXT is a large-scale laser engraver that can add initials, text, or images to musical instruments or instrument accessories, even large or uniquely shaped items such as guitars. www.epiloglaser.com
See us at NAMM Booth 4897
MMR 75
Buyer’s Guide to New Gear
The String Cleaner
ModTone Demo Pedal Boards The powered and loaded demo pedal boards are being offered for free to customers who purchase their introductory pedal package after October 15th. The demo board has seven different ModTone pedals including, Vintage Analog Delay, Aqua
Chorus, Atomic Phaser, Speedbox Distortion, Dyno-Drive Overdrive, Harmonic Tremolo, and a Chromatic Tuner. Each pedal is permanently mounted and pre-hooked up with patch cables, power cables, and power supply. The board is meant to be used for in
store demonstrations and includes a deluxe padded carrying case. www.modtone-effects.com
Keystone Battery Clips This series of low profile SMT Battery Clips for “A”, “AA”, cells are especially useful in high density package applications. Manufactured using .012 (0.30mm) thick nickel plated steel, these clips are designed to securely retain cells and withstand shock and vibration. They also feature a flow hole SMT solder tail, designed to increase joint strength. SMT clips are available in bulk or on tape and reel with 125 pieces per 15.0 inch reel. The carrier tape is polystyrene, with parts mounted on a 16mm or 24mm pitch, which meets ANSI/EIA-481 standards. The clips are 12 cents each. www.keyelco.com
Godlyke’s Maxon AD999 Pro Analog Delay
See us at NAMM Booth 388
76 MMR
The AD999 Pro uses four custom-made Maxon MC4107D bucket brigade IC’s with 900 milliseconds of available delay time. Delay repeats are then fi ltered using Maxon’s proprietary RMS level sensor and compounding noise reduction circuitry to provide the most pristine, low-noise analog delay tone available. With a max input level of +12 dB, the AD999 Pro can be used with any input signal and also in amplifier effects loops. The AD999 Pro features a new “MultiHead” mode that feeds midstream delay signals back into the delay circuit to emulate the sound of multi-head tape delay operation. These feedback loops can be selected in a variety of combinations to create complex multi-tap delay repeats and rhythmic delay effects such as triplet- and sixteenthnote rhythms. The Multi-Head mode creates a tape echo simulation, or it can be used to create ambient effects such as large room and concert hall reverberation. The AD999 Pro features Maxon’s standard DC to DC voltage converter/regulator circuitry. The AC2009 is auto-sensing, so it can be used anywhere in the world by simply changing out the detachable plug cord on the output side of the PSU. The list price is $533.32 and the street price is $399.99. www.godlyke.com NAMM Exhibit #1580 JANUARY 2009
April 1 – 4, 2009 live for the music
The world of music is coming to Frankfurt am Main again in 2009. Visit the Musikmesse show from 1 – 4 April to expand your product lines at the most important industry forum of the year. Musikmesse reflects the complete depth and breadth of the music industry and all international distribution channels, bringing you into direct contact with existing and potential business partners. Plus, there are professional product presentations from famous musicians to enjoy at this top insider event. Musikmesse is the leading international trade fair for musical instruments, music software, computer hardware, sheet music and accessories. Tel. 770.984.8016 info@usa.messefrankfurt.com www.musikmesse.com
See us at NAMM Booth 5904
Colorado’s New Cases ent color combinations. A zippered pocket, internal storage compartment, hanging loop, carrying handles, and removable shoulder strap are included. Optional configurations include backpack straps and custom embroidery. www.coloradocase.com NAMM Exhibit #4805
Colorado Case Company enters brasswind soft case market. The new soft cases will feature the same materials as used for stringed cases, featuring a ¾” laminated foam shell which provides substantial thermal insulation. The waterproof outer shell is Dupont brand Cordura and is available in 144 differ-
The Madarozzo B0050-Series of band instrument bags was designed to protect instruments and be functional. This compact series is available in a choice of colors for trumpet, triple trumpet, alto sax, tenor sax, and trombone. The range features a soft nylon interior lining, detachable backpack system with chrome metal fittings, integrated ABS and wood panels, various functional accessory pockets and pouches. www.madarozzo.com NAMM Exhibit # 1805
Case Logic The Case Logic woman’s professional tote offers a padded flute compartment with zippered security and weather protection. Built of high quality microfiber outer shell and nylon soft cloth interior, the tote features attractive
JANUARY 2009
handles, balance and protection for a B/C French case, padded slots for laptop, orchestra sheet music; stand or piccolo strap, and full organization panel. The case comes with an original purchaser lifetime guarantee. www.coloradocase.com NAMM Exhibit #4805
See us at NAMM Booth 1158
See us at NAMM Booth 4883
MMR 79
Buyer’s Guide to New Gear
Boutique Band Instrument Gig Bags
CASES and BAGS
Buyer’s Guide to New Gear
Levy’s Pro Series Gig Bags
7/2+).' #,!33 (%2/%3 PEACE DEMOLITION AND ELEVATION SERIES
The new Pro Series gig bag from Levy’s one inch foam padding, a neck stabilizing system, and strap pin suspension shock absorbers. Other features include a rain cape, hide-away shoulder
straps, and multiple pockets. Levy’s Pro Series gig bags are available for acoustic, electric guitar, and electric bass guitar. www.levysleathers.com NAMM Exhibit #4658
LIGHT & SOUND American DJ Re-Creates Vertigo and Aggressor
DEMOLITION SERIES ɘ 9-PLY MAHOGANY SHELLS ɘ DUO-TONE LOW-MASS/LOW-PROFILE LUGS ɘ RIMS MOUNT 12x9 and 13x10 TOMS ɘ DEMOLITION GOTHICLY EQUIPPED WITH BLACK HEADS ɘ WALLET FRIENDLY PRICE
The Vertigo TRI LED and Aggressor TRI LED from American DJ each feature a pair of 9W LED lamps that are actually comprised of three different-color 1W LEDs: a red, a green and a blue. This 3in-1 design allows color-mixing to be done inside each individual lamp, creating a whole spectrum of color possibilities, unlike traditional LED effects with single-color lamps that can produce only one-color beams. Each Vertigo and Aggressor TRI LED lamp is capable of producing seven colors: yellow, purple, cyan, red, green, blue and white. The Vertigo TRI LED features 32 beams of multi-color light that rotate and crisscross back and forth to the beat of the music, covering a wide area. Slightly more compact than the original model, the highly mobile Vertigo TRI LED measures 13.5L x 11.5W x 10.75H and weighs 8 lbs. The Aggressor TRI LED also features 32 multi-color beams that dance and strobe to the music. Substantially smaller and lighter than the original model,
the new version measures 13L x 12.5W x 12.5H and weighs just 13 pounds. They are sound-activated via internal microphones and run according to their own exciting built-in scenes and chases, so no controller is required. Like all LED effects, these two fi xtures operate at an extremely cool temperature, so they will run all night without ever needing to pause for duty cycles. They provide other LED benefits as well, including long-life lamps that are rated at 100,000 hours each. Extremely energy-efficient, the Vertigo TRI LED and Aggressor TRI LED draw only 32W and 30W of electricity, respectively representing a huge power-saving advantage over the original Vertigo and Aggressor, which required 300W halogen lamps. The Vertigo TRI LED carries a suggested retail price of $179.95. The Aggressor TRI LED carries a suggested retail price of $219.95 www.americandj.com NAMM Exhibit #7623
Kelly SHU Kick Drum Mics
ELEVATION SERIES
Peace Drums & Percussion \ www.peacedrum.com \ info@peacedrum.com \ 626-581-4510 \ Hacienda Heights, CA
See us at NAMM Booth 3470 80 MMR
The Kelly SHU Composite series microphone shock-mount and isolation system is the latest addition to their line of suspended kick drum microphone mounts. The new composite series mounts are injection molded using lightweight, high-density, reinforced compounds. The system fits any size or depth of kick drum, utilizing the drum’s existing tuning hardware as attachment points for solid rubber
isolation cords. The system accepts any standard kick drum mic, which is designed to fit on a stand. Installing internally or externally with no drilling or drum shell modifications required, The Kelly SHU Composite is equally supported around 360° of the main mount, keeping the microphone reliably in position during both transport and play. List price is $69. www.kellyshu.com JANUARY 2009
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SEE the SOLUTION in Action
Come visit us at NAMM BOOTH #1203 5S J 5F D I O J D B M 4ZT UF N T * O D t $F E B S $ SF T U 3 J E H F t % V C V R V F * " t w w w.tritechnicalsystems.com
Buyer’s Guide to New Gear
Zoom H2 The Zoom H2 Handy Recorder is a professional quality portable recorder that captures audio in clarity. The H2 has the ability to capture sound in 360 degrees with support for a 4 gigabyte
SD card. The H2 has the ability to record studio-quality audio using a cell-phone sized recording device. www.samsontech.com NAMM Exhibit #5940
MBT Lighting & Sound’s LEDBOOGIE and LEDTWINSCAN The LEDBOOGIE generates twin moonflower patterns that pulse and chase to the beat of music. Sharp beams are produced by 94 bright red, green & blue LEDs (47 for each lens). Built-in sound-active programs activate as soon as you turn the music on with no controller needed. The LEDBOOGIE has an angled design for wide coverage and is compact in size with low power (only 12 watts), low heat, and no moving parts. Retails for $139. The LEDTWINSCAN generates twin moonflower patterns that pulse and chase
to the beat of music, while two external mirrors send the beams scanning around the dance floor. Sharp beams are produced by 52 bright red, green and blue LEDs (26 for each lens). Built-in sound-active programs give the effect of two intelligent scanners working together with no controller is needed. The LEDTWINSCAN has an angled design for wide coverage and is compact in size, low power (only 12 watts), and low heat. Retails for $199. www.mbtlighting.com NAMM Exhibit #5420
Stanton DJ’s Touch Sensitive Controller for the Digital DJ DaScratch, Stanton DJ’s new touch-sensitive controller, features the intuitive StanTouch interface, a sizable scratching control area that combines touch, gestures, and visual feedback, allowing the user to easily control their music. DaScratch also features tactile buttons; triggers and virtual faders to control by triggering samples; setting loops; changing pitches; scratching; jogging; scrolling; setting volume levels; adjusting effects; modifying EQs; and controlling plug ins. LEDs react in real time to indicate their position for optimal mix control. In FX and EQ modes, the StanTouch surface may be used to control sliders and knobs. Loop and Trigger modes allow for buttons and samples to be activated, while Vinyl mode provides an interface for continuous scrubbing and transport control. Stanton’s patented Hook Me Up Magnect connection system allows multiple DaScratch units to securely snap together, creating a larger control surface with increased performance options. Cable storage and management system allows the USB cable to be stored in bottom of the unit when traveling while cable management allows the USB cable to be positioned out of the front, back or sides of the unit. Stanton’s newly developed DaRouter software ensures control over most DJ, DAW and audio applications such as Traktor, Traktor Scratch, Ableton Live and Serato Scratch Live. www.stantondj.com
Breaking News
Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 82 MMR
See us at NAMM Booth 5313
JANUARY 2009
See us at NAMM Booth 5948
TRADE SHOW
2009 NAMM Show Anaheim Convention Center & Anaheim Marriott January 15 – 18
T
he following listing of the companies exhibiting in Anaheim this January was provided by NAMM and is updated through November 15th. For the most up-to-date exhibitor information, show attendees are advised to pick up the 2009 NAMM Show Directory, available throughout the convention facilities beginning January 15th.
Company 2box AB 3BDIO 3L International 65 Amps A & S Case Company Inc A Brown Soun Inc. A+D Gitarrentechnologie GmbH Ableton ABM Beteiligungsgesellschaft MBH Absara Audio LLC Access Bags and Cases Access Music GmbH Accord Studio D.O.O. AccuGroove Accutronics Ace Karaoke Corporation Ace Musical Instruments Co., LTD Ace Products Enterprises, Inc. Acme Guitar Works, Inc Acoustic Energy North America Acoustic Guitar Magazine Acoustica Inc. ADA Amplification ADAM Audio USA Adamas Guitars Adams Musical Instruments A-Designs ADIG Invention AS ADK Microphones ADMIRA
84 MMR
Booth # 2430 1835 5825 3392 6288 1280 1361 6314 1449 1245 4697 6900 3523 1279 4382 7518 3492 5968 1474 1744 5226 6224 1470 7119 5720 2638, 2648 6290 1100 5569 3313
Company
Booth #
AEA 1863 AER - USA 1558 Aguilar Amplification 5270 AHEAD Drumsticks 3464 AIM Gifts 4223 Airfonix 1786 Akai Professional 6400 AKG Acoustics 7800 AL Corporation 1038 Alctron Electronics Co., Ltd 1745 Alesis LLC 6400 Alfred Publishing Company, Inc. 4822 ALGAM S.A.S. 3200 Alhambra USA 1630 Manufacturas Alhambra, S.L. 1630 Alien Apparatus Company, Inc. 4398 Alienor 3200 Allegro Acceptance 472 Allen & Heath, Ltd 6474 Allen Organ Company LLC 428 Alleva-Coppolo Basses and Guitars 1655 Allied Lutherie Inc 1613 Allparts 5882 Editions Alphonse Leduc 3200 AlterMedia Inc 1020 The Alternative Guitar Company 1464 ALTO 6555 Alvarez 5676 AMA Verlag 3220 Amati USA Inc 4610 America Longxing Inc. 3000 America Sejung Corp. 210D American Audio 6824 American DJ 7623 American Music & Sound 5700, 5776, 6474 American Recorder Technologies, Inc. 1748 American String Teachers Association (ASTA) 2004 American Way Marketing LLC 4301 Ameritage Carrying Cases 1430 Ampeg 5676 Amphenol Audio 1643 Anadolu Müzik Aletleri San Ve Tic Ltd. Sti 2878 ANAFIMA 1145, 1146, 1148, 1150, 1364, 2526, 2528, 2529, 2531, 2632 Analysis Plus 2783 Anderson Group International, LLC 1307 Tom Anderson Guitarworks 1526 Anderson International Trading 2469 Andy Del Instruments 1220 ANFREE Sax 2929 Angels Musical Instruments, Inc 4015
Company
Booth #
Ansr Audio Inc. Anthem Musical Instruments, Inc. Antigua Fabrica de Guitarras SRL Antigua Winds Anvil Cases Inc. Aphex Systems API Apogee Electronics Corp. Applied Acoustics Systems Applied Microphone Tech Inc. Applied Research and Technology AQUARIAN Ararat Music Inc Arbor Arcos Brasil USA LLC Aria Guitars Armadillo Enterprises Aroma Music Co., Ltd. Art Strings Publishing Art Vista Productions Arturia Ashdown Design & Mktg LTD Asher Guitars & Lap Steels Ashly Audio, Inc. ASK Video ATN International Atomic Guitar Works Aubert Lutherie Audio Ease Audio Impressions Audio Innovate Audio Media Audio2000’S® Audionova Inc Audio-Technica U.S., Inc. Audix Corporation Auralex Acoustics Aurorae Inc Automated Processes Inc (API) Automation Engineers AUX Avalon Design Avant Electronics Aviom, Inc. AV-Leader Corporation Avlex Corporation Axewraps Axis Percussion, Inc. AXL Musical Instruments AXON Technologies B & C Speakers B.C. Rich
1853 2905 1540 4514 4849 5696 6409 6320 6728 6242 6555 3264 5864 5420 3421 5569 4272 1174 4618 6427 6310 4778 1454 5776 1001 3200 3483 3200 6508 7801 7304 5808 6390 4143 6740 6976 4295 7524 6409 2723 1761 6955 6985 7802 1869 6810 1808 3478 5476 6913 4786 4884, 4885
JANUARY 2009
Company
Booth #
B-52 Professional Babicz Guitars USA Bad Cat Amplifier Co. Inc. Baden Guitars Dino Baffetti Di Baffetti G & C. Bag End Loudspeakers Musical’s Bags, SL Baldwin Piano Bam France Barcus-Berry Bari Woodwind Supplies, LLC Bartolini Pickups & Electronics Basix Percussion Bass Drum O’s Bass Dynamics Bass Player Basslines Basson Equipment Bay Woodwind Products/Mouthpieces Bazhou Basix Musical Instrument B-Band, Inc. BBE Sound, Inc. Beard Guitars Bechstein America, LLC Becker Stringed Instruments Bee Basses LLC Beechler Mouthpieces Behringer Beijing Hsinghai Piano Group Limited China Beijing Lanyao Huihao Musical Instrument Co., Ltd Beijing Sunrise Musical Instrument Corp. Ltd. Beijing Xiyangyang Instrument Cases Co., Ltd Beijing Yiyuan Musical Instruments Co., Ltd. Belcat Co., Ltd. Benavente Guitars Bench World Benchmark Media Systems, Inc Bends Instrumentos Musicais Ltda Bergamot Brass Works, Incorporated
JANUARY 2009
5952 5397 1461 1226 4819 4146 3412 303 3200 5420 3515 5864 4468 3464 5598 5808 4358 5894 3014 4468 4799 4690 1711 209A 5720 1484 4410 6756 382 1476 2805 2810 3524 3283 4178 369 1676 3231 1127
Company Berklee Press Berndt Woods Best Media LLC beyerdynamic Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. BG Franck Bichon BGE Bhargava & Co. BI Technologies BIAS (Berkley Integrated Audio Software) Big Bang Distribution Big Bends LLC Big City Music Big Dipper Stage Lighting Science and Technology Co., Ltd. Big Fish Audio Big Idea Guys Big Island Acoustic Koa BigHeart Slide Company Bigsby® Bill Lawrence Guitar Design Co Gerard Billaudot Editeur Black Diamond Strings Black Swamp Percussion Blackbird Guitars Blackheart Blackwood Carbon Fiber Drumsticks E. K. Blessing Co., Inc. Blocki Flute Method LLC BLOWiT Fans Blue Book On Line Blue Microphones Julius Blüthner Pianofortefabrik GmbH Blüthner USA Bly Musical Instruments Co., Ltd Bogazici Zil San ve Tic Ltd. Sti Bogner Amplification Bohemia Piano America Inc. Bolt & Co BooHeung Precision Machinery Co., Ltd. BOSS U.S.
See us at NAMM Booth 1305
Booth # 5301 1041 6296 6500 2449 3200, 4305 3100 2816 1571 6424 3464 1523 6735 7709 6510 1584 1508 4176 3540 2898 3200 3513 2465 1404 5676 2358 3700 2806 2972 5400 6220 3120 3120 1177 3564 5821 444 1662 1438 2672
Company Boulder Creek Guitars Bourgeois Guitars Bourns Inc. John Bowen Synth Design Brady Drum Company BRANCHER Brazen Guitars Bread & Roses Breedlove Guitar Company Breezy Ridge Instruments, Ltd. BridgeCo Bridgecraft USA Inc Brown’s Guitar Factory Corp. Brubaker Guitars BSS Audio BSWA Technology Co. Ltd BSX bass Inc Buckaroo Cymbals Budda Amplification Buddy Rich Drum Company Buffet Crampon Buffet Crampon USA, Inc. Bulk Molding Compounds, Inc. Bulletproof Instruments Burkart-Phelan, Inc. Burning Amplification, LLC Burriss Amps & Effects Pedals C and C Custom Drums C.B.I. Professional Wiring Systems Cable Up CAD Professional Microphones Cadeson Musical Co., Ltd CAE CAFIM Confederation of European Music Industries Cakewalk J.D. Calato Mfg. Co., Inc. Calicchio Musical Instruments Inc. Calzone Case Company Cannonball Musical Instruments CANOPUS Co., Ltd Captain Beyond
Booth # 1412 1411 1548 1121 3379 3200 1237 2004 1812 6230 1801 1426 3383 5973 7800 1769 5973 4831 5282 3070 3200 4300 2882 1149 3329 1152 5899 2777 4268 1634 6226 2746 7002 3120 6800 3439 4311 4849 4426 2964 2265
MMR 85
Company
America’s Premier Guitar & Bass Parts Supplier
Delta Series by GOTOH 1:21 ratio
AVAILABLE IN A VARIETY OF FINISHES & STYLES
Send $4 US for COLOR CATALOG 13027 Brittmoore Park Drive, Houston, Texas 77041
See us at NAMM Booth 5882
86 MMR
Booth #
Caraya 1264 Carbosticks 2358 Carl Fischer LLC 5412 Carruthers Guitars 1396 Carter Steel Guitars 5820 Carvin Corp. 4490 Case Core 4130 Casini Music Instrument Inc. 3010 Casio America, Inc. 6776 CE Distribution, LLC 4893 Cecilio Musical Instruments 3004 Cedar Creek Custom Case Shoppe 4450 Celemony Software GmbH 6900 Celestion 4674 Central Music Co. 6012 Century Guitars 1421 Century Strings, Inc. 2727 Cerwin-Vega 6866 Chandler Limited 6254 Chang Zhou Xing Yin Electron Co., Ltd. 1457 Changsha Ruby Electron Co., Ltd. 5890 Changzhou Grand Glory Technology Software Co., Ltd. 6007 Charites Strings, Inc. 3024 CharterOak Acoustic Devices 1861 Chateau 3300 Chauvet & Sons, Inc. 7413 Cherry Lane Music Company 4618 Cherub Technology Co., Ltd. 2832 Chesbro Music Co. 4430 Chevalets Despiau 3200 Chiayo Electronics Co., Ltd. 5997 Chicken Systems, Inc. 6921 Chonwoo Corp. 4136 ChopSaver 4900 Chosen Fat Co., Ltd. 3164 Chris Campbell Custom Guitars 5705 Christian Musician Magazine 1705 CIEC Overseas Exhibition Co., Ltd. 1217, 1864, 3422 Cipex International 4458 Harvey Citron Enterprises 5989 Civilized World, Inc. 5705 The Clamp It 2257 Classic Musical Instruments 1331 Classical Strings Inc. 1065 Steve Clayton, Inc 4496 Club World 5400 Coalition for Music Education in Canada 2004 CodaBow International 3500 Cole Clark Guitars 1210 Coleman Audio LLC 6897 Collings Guitars Inc. 1730 Colorado Case Company 4805 Community Professional Loudspeakers 6940 Completely Oblivious Inc. 1524 Composite Acoustics 1514 Concepta KVB AG 1702 Concert Musical Instrument Factory 1422 Concert, SA 1600 Concord International Group, Inc. 3221 Connolly Music Co. 3500 Conn-Selmer, Inc 4224, 4600 Conquest Sound Co Inc 7108 Consulate General of Pakistan Trade Division 1662 ConventionTV@NAMM 5400 Cora & Peter Kuo, Inc. 3165 Córdoba Guitars 5300 Core One Creative, Inc 5499 Cort USA 4468 Cortex 6966 Countryman Associates, Inc. 6691 Crafter USA, Inc 1330 Crane Song Ltd 6290 Crate 5676 Craviotto Drum Company 3065 Creation Audio Labs, Inc. 1677 Creative Bags and Cases Limited 1805 Crest Audio Inc 5740 Crown International 7800 Cruztools, Inc. 1321 CSC Products Inc. 2813 CSFI 3200 Curt Mangan Inc 4498 Cycling ‘74 6314 D.A.S. Audio s.a. 6878 D.B. Musical Instrument Co., Ltd. 2792 D’Addario & Company, Inc 4834 D’Addario Canada 4852
Company
Booth #
DADI 2971 Dae Huan Electronic Co., Ltd 7705 Dae Huan Enterprise Co., Ltd. 1784 Dae Hung International Co., Ltd. 1173 Dae Hung Precision Co., Ltd 1376 Daisy Rock Girl Guitars 4818 Guangzhou Daling Musical Instruments Factory Co. Ltd. 2971 Dana B. Goods 5569 D’Andrea Inc. 4858 Danelectro 4790 Dangerous Music 6916 Dansr, Inc. 3100 D’Aquisto Strings, Inc. 5262 DAS Audio of America 6878 Dave Smith Instruments 6948 The Davitt & Hanser Music Co. 4862 dB Technologies USA 6563 dbx Professional Products 7800 DBZ Guitars LLC 3290 DC Voltage 5935 Ddrum 2954 Dean B. Zelinsky Guitars 3290 Dean Guitars 5466 Dean Markley Strings, Inc. 5710 Deering Banjo Company 1511 DEG Music Products, Inc. 4218 Delano Pickup Systems 1484 DeLorene Acoustics Inc 1597 Deltone Strings 1724 Demeter Amplification 4388 Denon DJ 6474 Denon Electronics B5955 Der Jung Enterprise Co., Ltd. 1254 Diamond Amplification, Inc. 3290 Diamond Guitar Pedals 2785 Digidesign 6606 Digitech 205A Digitronics, Inc. 3528 DiMarzio Inc. 5830 Dingwall Guitars 3096 Diplomat 3235 Diplomatte 3235 Direct Music Supply 3439 Direct Sound Headphones 1635 Diril Cymbals 2258 Diril Müzik Aletleri Ithalet Ihrarat san. Ltd. sti. 2258 Diversi Musical Instruments 419 Diversified Case Co. Inc. 4311 Dixon Hardware 5928 DJ Skirts 7418 DJ Tech Limited 7319, 7328 DJ Times 5400 Dogal di Cella & C. SNC 4819 Dörfler GmbH 3120 DownBeat Magazine 4319 DPA Microphones, Inc. 6996 DR Handmade Strings 4184 Dramastic Audio Corp. 1847 Dream Cymbals And Gongs 2628 Drum Connection, Inc. 2979 Drum Foundry 2465 Drum Tech 3279 Drum Workshop, Inc. 2454, 2654 DRUM! Magazine 3541 Drumdial Drum Tuners 3464 D-TAR 4358 Duesenberg USA 1444 Charles Dumont & Son, Inc. 4418 Dunlop Manufacturing, Inc. 4768 Dunnett Classic Drums 3364 Dusty Strings Co. 1716 Dynacord U.S.A. 6569 Dynaudio Acoustics 6840 E and E Exports Inc. 6949 E. & O. Mari 5729 E. Koch GmbH 3297 E.M. Winston, LLC 4801 Earthworks, Inc. 6292 East International Exhibition Co., Ltd. 1251, 1854, 2926, 378, 7709 East West 6630 Guang Zhou Eastman Musical Instrument Co., Ltd. 1217 Eastman Strings, Inc. 4310, 5110 Eastwood Guitars 1155 Eblitz Audio Labs 6690 EBS Sweden AB 3382
JANUARY 2009
Company
Booth #
Ebtech ECEN Electronics Co Ltd. Eden Electronics Edirol by Roland Educational Music Accessories Company, LLC Egnater Amplification Eikosha Musical Instrument Co., Inc. Eko Music Group SpA El Dorado Guitar Accessories Elation Lighting Inc. Eleca International Inc. Electro Harmonix Electronic Musician Electroswitch Electro-Voice Elektron Elite Music Brands Elixir® Strings Ellington Strings, LLC Elmwood Amps EMD Music Inc. eMedia Music Emery & Webb, Inc. EMG Inc. Eminence Speaker LLC EMMC Empire Wholesale, Inc. Empirical Labs, Inc Engl Amplifiers Eno Music Co., Ltd. Enping Karsect Electronics Co., Ltd. Enrique Keller, S.A. Enter Music Publishing Inc. Envoy Epifani Custom Sound Systems Inc. Epiphone EQ Equator Audio Research Equipson, SA Erizias Basses Ernie Ball, Inc
4382 1858 5244 2672 2346 5952 2265 1640 1284 7515 4897 5396 5715 1579 6569 1102 4878, 4885 5000 2824 3196 3282 6504 1402 4850 4334 4227 7013 6110 3297 1637 1864 3313 3541 3235 3484, 5284 303 5808 B5963 6990 1029 5440
Company
Booth #
ESI Audiotechnik GmbH 5406, 6832 ESP Guitar Co. Inc 213D Essential Sound Products, Inc. 5698 Laul Estonia Piano Factory 468 Etavonni Instruments 1349 Etched Metal Company 1223 ETI Sound Systems, Inc. 5952 Euphonic Audio, Inc. 5872 Euphonix 5761 European Piano Restoration 420 Evans Drumheads 4834 Eventide 5791 Everly Music Company, Inc. 4750 Evets Corporation 4790 Evidence Audio, Inc. 4143 EVOLVE 1847 EWI 1778 EWS 5252 Excel USA Corporation 1485 Exotic Woods Co. Inc. 5927 Extenix Corp. 1859 Extreme Isolation Headphones 1635 EZ Dupe 6598 F Bass 1460 Facelift 1317 Factory Metal Percussion 3583 Faital SpA 6498 FaitalPro 6498 Farley’s Musical Essentials 1325 Farnell Guitars 4162 Fat Congas 2876 FatPro Technologies 6274 Fazioli Pianoforti S.R.L. 456 FBT Elettronica S.P.A. 4568 FBT USA, Inc. 4568 FDW Worldwide 1634 Fender Musical Instruments Corp 300, 304 Fengya Musical Instrument Accessories Co., Ltd. 2826 Fernandes Guitars 5690 Ferree’s Tools, Inc 4233 Fibenare Guitars Co. 1344 Fidock Handcrafted Drums 2879
Company
Booth #
Finale 6114 First National Merchant Solutions 150 Fishman 4158, 4258 Fitness Audio 1831 Flask of Oil, LLC 5006 Flavoreeds 4900 Flaxwood Oy 1248 Flaxwood USA Inc. 1248 Flea Market Music, Inc 1717 Fleabass Inc. 3192 Floyd Rose Marketing Inc. 4877 FocusRite Audio Engineering, Ltd 6474 Fodera 5284 Folkcraft Instruments, Inc 1621 Ford Drum Company 3555 August Förster 445 Foshan NRE Electronics Manufacturing Co., Ltd. 1854 Frank Huang International Inc 3431 Frankenstand 7520 Franklin Strap 4250 Fred Tebb & Sons Inc. 1016 Frederick Harris Music 1709 Freehand Systems 5912 Fret Candy 2800 FS Audio Co., Ltd. 1670 Fuchs Audio Technology 1679 Furman 6874 Fuselli Manifatture 3607 Fusion Products Company Ltd. 3026 Future Percussion Concepts 2270 FXpansion Audio UK Ltd 6910 G & B Pickup Co. LTD 1368 G & L Musical Instruments 4690 G7th Ltd. 1640 Gabsung Industry Company Limited 1247 David Gage String Instruments 2701 Galaxy Audio 6945 Galileo Music 202A Gallien Technology Inc. 4284 Gallien-Krueger 4284 GARD 5815 Garritan 6820
Independent Thought. “ACCESS bags and cases give our customers great products at great prices with profit margins that help independents like me thrive. ACCESS is the easiest sale I make at Monster Music, day in and day out.” Brian Reardon, Monster Music Long Island, NY
(877) 288 -7881 www.accessbagsandcases.com ©Copyright 2008 Access Bags and Cases
JANUARY 2009
See us at NAMM Booth 4697
Call For Free Prot Checkup! MMR 87
Company
Booth #
Company
Gary Kramer Guitar Gatchell Violins Co. Gator Cases, Inc. GCI Technologies GE Commercial Distribution Finance GE Money Gem Sound Gemini Sound Products Gemstone Musical Instruments Genz-Benz Geo Woo Musical Instrument George Lowden Guitars LTD George L’s Musical Products George Way Drums German American Trading Company Inc. Get’m Get’m Wear Getzen Company Inc. GEWA GmbH GForce Software Ltd GH Electronics US GHS STRINGS Gibraltar Hardware Gibson Guitar Corporation gig-fx inc Gigliotti & Sons Inc GigSkinz Heinrich Gill GmbH GlassTones L.L.C. Glider Capo Global Truss Global Wood Source Globe Plastics GMS Drum Co. GNI Music Godin Guitars Godlyke, Inc. GO-EN International Gold Tone, Inc. Goldbug Products Golden Sound Distributors, LLC Gon Bops Percussion Good For The Goose Products, LLC Goodall Guitars, Inc.
4699 2904 5100 6966 400 150 7111 6966 3512 5720 1365 1620 5721 3364 444, 445 4194 4412 3220 6700 1497 4684 5720 303 1129 3395 4458 2914 1342 4250 7515 5391 2882 3050 1340 211A 1580 1616 1415 1350 3015 2454, 2654 4900 1715
W.L. Gore & Associates, Inc. 5000 Gotoh 4140 C.A. Götz Jr. GmbH 3501 Graph Tech Guitar Labs 5920 Greasy Groove Inc. 2996 Greatmind Instrument Manufacturing Co. 2929 Green Monster Music 1407 Greg Bennett Co. 4250 Gretsch Co. 3540 Gretsch Drums 5720 GretschGear.com 3540 Grip Studios 1171 GRK Manufacturing Co 470 Grotrian Piano Company GmbH 452 Grover Musical Products 5313 Grund Audio Design 6790 Grundorf Corporation 6790 Guangzhou AD Audio Co., Ltd. 1752 Guangzhou Cremona Violin Co., Ltd 3426 Guangzhou Jisheng Musical Instruments Manufacturing, Ltd. 2992 Guangzhou Lang Qing Development Corp., Ltd. 1575 Guangzhou Sunpost Musical Instruments Co., Ltd 1264 Guangzhou Sunwell Stage Equipment Co., Ltd 7415 Guangzhou Xinbron Electronic Technology Factory 1835 Guangzhou Xinya Musical Instruments Co., Ltd 1225 Prudencio Saez By Guisama 1600 Guisama, SL 1600 Guistar Picks LLC 1342 Guitar Bra’s LLC 1512 Guitar Edge 4318 The Guitar Folks 3499 Guitar Instructor.com 4318 Guitar Jones 1564 Guitar Kickstand 4198 Spanish Guitar Master Craftsman’s Guild 1600, 3412 Guitar Player 5808 GuitarGuard, llc 4855
88 MMR
Booth #
Company Guitarparts Co., Ltd Guitarras Antonio Aparicio Guitarras Francisco Esteve, SA Taller de Guitarras Juan Hernández Antonio Sanchez Guitars Raimundo Guitars Guitars in the Classroom Guitars Manuel Rodriguez and Sons Gulf Music Sales Gulf Musical Instruments (USA) Co. Guptill Music Guy’s Publishing Group, LLC G-vox GWW Group Gypsy Guitar Corporation H & F Technologies, Inc. H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. Hagstrom Hahn Guitars Hailun Distribution LLC Haken Audio Hal Leonard Corporation Halifax & Co Pvt Ltd Hall Crystal Flutes, Inc Hallet, Davis & Co. Pianos Halo Guitars Hamer Guitars Hamilton Metalcraft Hamilton Stands Hammond Suzuki USA Inc. Hana Corp. Hankuk Music Co. Ltd Hanser Music Group Hardcase International Limited Hardman Pianos Harpsicle™ Harps Harris Musical Products, Inc. HeadHunters Drumsticks Heavyocity Media Klaus Heffler Geigenbau Heil Sound Ltd Heintzman Distributors Ltd
See us at NAMM Booth 1600
Booth # 1343 1306 1600 1600 1600 1600 2004 5258 2600 2809 1611 1700 6628 1430 1346 6390 2005 5700 1236 209B 1803 4318, 4618 1662 3534 202A 4598 5720 4166 4011 5800 1320 1270 4868, 4884 2267 202A 1624 4823, 4827, 4831 2358 1847 3220 7324 448
JANUARY 2009
Company Hengshui New Star Musical Instrument Co. Ltd Henry Import & Export Hercules Stands Hering Industria E Comercio Importacao E Exportacao Ltda Heritage Guitars, Inc. Hermes International Herouard - Benard HHB High Spirits, Inc. Highland Guitar Company Hill Guitar Co. Hipshot Products Inc. Hiptrix Inc. Hodge Products, Inc. Hohner, Inc. Hollywoodwinds Inc HomeBrew Electronics Homespun Tapes, Ltd. Honiba SA Hosa Technology, Inc. HOSCO Inc. Hoshino USA, Inc. Hot Sticks Manufacturing Co., Inc. HotPicks House Ear Institute House of Troy Howard Core Company, LLC HQ HRtronics, LLC Nik Huber Guitars Hudson Music Hughes & Kettner Human Base USA Humes & Berg Mfg. Co., Inc. Huss & Dalton Guitar Co., Inc. HW Brass-Saver™ HW Pad-Saver® HW Products, Inc. i3 SRL IAG America, Inc. Ibanez
Booth # 2811 1807 5928 1364 4291 5114 3200 6579 1427 5857 1429 5735 2269 3434 3240 4007 1078 4618 4326 5590 1627 4634 2965 1584 1196 469 3221 4834 1477 4143 4618 6555 1156 4400 1408 5410 5410 5410 6903 205B 4634
Company
Booth #
IBC Trading Ltd 1640 Nadir Ibrahimoglu e.K. PMS 3120 IEC-Berlin 3032, 3120, 3220 IESTA Musical Instruments GmbH 3421 IK Multimedia Production SRL 6520 IK Multimedia US LLC 6520 Ikebe Gakki-Ten 1139 iKEY Audio 6966 ILIO 6728 Image Line BVBA 7007 Impact Label Corp. 1290 iMusicnetwork 1502 Indústria e Comércio Rouxinol Ltda. 1340 Infi nite Response, Inc. 1105 Infi nium Industries, LLC 5785 Innovative Percussion, Inc. 2765 Intelli Co., Ltd. 1368 IntelliStage 4458 International DJ Expo 5400 International Music Software Trade Association 6329 International Woodwind Inc 3327 Intime Design, LLC 1810 ION Audio LLC 6400 iQ Automatic Page Turner 2358 Irradiant Inc. 7425 ISP Technologies LLC 5863 Istanbul Mehmet Cymbals 2870 Istanbul Zil Ve Muzik Aletleri San. ve Tic. Ltd. Sti. 2870 Istanbul Zilciler Muzik Alet. Imal. San. Ve Tic. Ltd Sti 2854 Italia Guitars 4758 iZotope, Inc. 6700 J & L Musical Instruments Inc. 3596 J. Jennings Publishing Company 1705 J.A.C. Musical Instruments, Inc. 1655 J.I. Strings, Inc. 2911 JA Musik GmbH 4614 Jaguar Amplification 3582 James Trussart Custom Guitars 3391 Jammin Lollipops 1802 Paul L. Jansen and Son Inc 471 Jay Turser Guitars 5700 Jazz Education Network 2004
Company Jazzkat Amplifiers LLC Jazzmutant JBL Professional JBovier Acoustic Stringed Instruments Jensen Speakers Jet Fretz Jiangyin GoldenCup Angels Musical Instruments Co., Ltd. Jiangyin Jiyang Musical Instrument Co., Ltd Tianjin Jinbao Musical Instruments Co., Ltd. Jinho Instrument Co., Ltd JJ Babbitt Co. JJ Electronic Jodavi, Inc Jodi Head JodyJazz Inc Joemeek John Hornby Skewes & Co. Ltd. Jones Double Reed Products, LLC Jordan Electric Violins JP Guitars JR Music Supply, LLC JT Musical Inc JT Sound Inc. JTS Professional Co. Ltd. Jupiter Band Instruments, Inc JZ Microphones JZ Music K and S Music K.H.S. Musical Instrument Co., Ltd. Kahler Int’l. Kala Brand Music Co. Kamaka Hawaii, Inc. Kaman Music Kanstul Musical Instruments Karura Case Company Kawai America Corp. Kaysound Imports Inc Kazoobie, Inc. KB Covers Keen Electronics LLC Keilwerth Saxophones
Booth # 5494 7713 7800 5943 4893 5948 2900 3610 3278 1368 4322 5798 1377 4855 2924 6890 1310 3009 5315 1367 3328 1453 1179 4368 4808 1841 2910 3325 5010 5727 1336 1510 5720, 5928 4510 1517 207AB 6012, 6809 3331 1746 4168 2930
Jones Double Reed Products, LLC
Suppliers of Quality Double Reeds and Accessories since 1963
We Are Back!
Jones Double Reed Products is pleased to inform all of our loyal customers that we are now back in business. Jones Double Reed Products is once again fully owned and managed by company founder Dr. Wendal Jones. Since 1963, JDRP has been a major source of oboe and bassoon reeds and tools, along with cane in various forms. We are working hard to once again make our business the trusted source for all of your double reed needs.
Jones Double Reed Products, LLC 303 E. Pacic Spokane, WA 99202-1432
509-747-1224 FAX 509-838-5153
JANUARY 2009
See us at NAMM Booth 3009
MMR 89
Company
Booth #
Keith McMillen Instruments Kelly Concepts LLC The Kelly SHU Kemble & Co LTD Kemper Digital GmbH Kesumo LLC Keyboard The Keyboard Corp. Keyfax Newmedia KHL Corporation Kima Music Products Kimex King Doublebass Kingstar Int’l Enterprise Ltd. Kirlin Industries Inc Ki-Sound Industrial Co., Ltd Kiwaya USA Neil A. Kjos Music Company Klark Teknik Klein + Hummel KMS Shokai Co., Ltd Koala Music Publications Koch Guitar Electronics Fritz Kollitz König & Meyer GmbH & Co. KG Ko’olau Guitar & Ukulele Korg USA, Inc. Krank Amplification Kremona - Bulgaria KRK KTS Karaoke, Inc. KTS Musical Products Inc. Kuan Chou Chen Enterprise Co., Ltd. Kühnl & Hoyer Musikinstrumentenfabrik GmbH Kupo Industrial Corp Kustom Amplification KV2 Audio Kyowa Shokai Co., Ltd Kyser Musical Products Inc. L.T.D. Drum Company L.T.P Publishing Pty Ltd La Bella Strings
90 MMR
6227 2434 2434 464 6900 6227 5808 474 5809 1546 2809 1246 3497 2715 7006 1536 1337 5309 6569 6579 4140 4904 4143 1449 3220 1311 6440 3584 3321 6866 1851 5252 1176 3032 7707 4862 6474 1164 5948 2255 4904 5729
Company Lace Music Products LaCie Lakland Musical Instruments Lamb Productions Landi Sheng Laney Amplification Jean Larrivee Guitars USA Inc Latch Lake Products Inc. Latin Percussion Lava Cable H.G. Leach Guitars Lectrosonics, Inc Lee Oskar Harmonicas Leem Products Co., Ltd. Legere Reeds Ltd. Lehle Switchers Editions Henry Lemoine Levy’s Leathers Limited Michael Lewis Instruments Lexicon Line 6 Lipe Guitars USA Little Kids Rock Little Labs Little Lyon Musical Instruments Littlite LM Products LongerdB Longo Custom Drums Looperlative Audio Products Loriente Guitars Los Cabos Drumsticks Loud Technologies Inc. Louis Electric Amplifier Co The Low End Lowrey LPD Music International LR Baggs Corp. Luan Yu Musical Instruments Co., Ltd. Ludwig Drum Co Luna Guitars Luthier Music Corp Lynx Studio Technology Inc.
See us at NAMM Booth 1317
Booth # 5975 1006 5496 1315 2808 4350 5561 1552 5720 1576 1525 6899 5720 1825 3016 5569 3200 4658 1613 7800 212B 1371 2004 6254 5244 7002 4283 1656 2873 1657 5300 2369 5676 1234 4178 405 4758 5254 3431 4224 4272 1529 6527
Company Lyon Musical Instruments M & M Merchandisers, Inc. M & N Highland Outfitter M. Khalid Pipe Co. M. Sanaullah & Co Pvt Ltd M.A.R.C.A. Mackie MacPherson Guitarworks macProVideo.com Mad Professor Amplification Ltd MADAROZZO™ Maderas Barber, SL Madison Amps The Magic Fluke Co. LLC Magic Parts MAGIX AG Magnetics USA Magus Innovations LLC Major Music Supply MakeMusic, Inc. Mandarin Electron Co., Ltd. Manhasset Specialty Company Manley Labs Mano Percussion Manuel Rodriguez Guitars Mapex USA, Inc MARATHON Marco Bass Guitars, Inc. Mari Strings, Inc. Mark of The Unicorn Mark Ross Percussion Markaudio Markbass Marleaux Bass Guitars Marlo Plastic Products, Inc. Marshall Amplification Marshall Amplification PLC Marshall Electronics Martin Blust The Martin Guitar Company Martin Roland Int’l Corp. Marue Co., Ltd. Mascot Electric Co., Ltd.
Booth # 5244 1648 1662 1662 1662 3200 5676 1126 6912 1385 1805 1600 3398 1717 5890 1115 1734 1162 1520 6114 1101 3530 6280 5776 5258 4800 7521 1355 5941 6410 2634 2682 2682 1810 5404 6440 6440 5994 4299 5454 1774 1137 1848
JANUARY 2009
Company
Booth #
Mason & Hamlin Piano Company 204, 204A Matchless Amplifiers 5921 M-Audio 6700 MAUGEIN 3200 Maxtone Musical Instrument Mfg. Co., Ltd 3590 Mayas Music Publishing, Inc. 5814 MBT Lighting & Sound 5420 McDSP 6405 McNally Instruments 1719 Meadowbrook Insurance Group 150 Mediasync Corp. 7421 Medina Artigas S.A. 4853 MEINL 3454 Meinl USA, L.C. 3454 Mel Bay Publications, Inc. 3304 MENC: The National Association for Music Education 2004 Merano Musical Instruments 3521 MERCER 150 Merchandisers International 3066 Merlin 5 Products 1136 Mesa/Boogie, Ltd. 5390 Messe Frankfurt (Musikmesse) 5904 Meteoro Amplifier 1378 Metropolitan Music Company 3110 MIAC - Music Industries Association of Canada 2008 Miami Parts Import 6989 Michael Kelly Guitar Company 4878 Microboards Technology 7330 Microsonic Music 6698 Midas 6569 MIDC - Musical Instruments Distribution Canada Ltd 1310 Mid-East Mfg., Inc 2814 Mighty Bright 1327 Mighty Mite 4468 Mighty Mover Folding Dolly 5569 Mike Lull’s Guitar Works 5999 Minarik Guitars 1028 Ministar 5700 Mipro Electronics Co., Ltd. 6814 Mi-Si Electronics Design, Inc. 3535 Mix Magazine 5715 Mixmeister Technology 6400 MixVibes 7332 MMO Music Group 7406 Modern Drummer Publications 3579 Mogami Cable 5994 Mojave Audio 6979 Mollard Conducting Batons 3509 MONO Cases LLC 1256 Monsound 1870 Monster Cable Products, Inc. 4848 MonteVerde Music, Inc. 2920 Moody Leather, Inc. 1277 Moog Music, Inc. 6100 Moon Wha S.O.G. Co. Ltd 1607 Morgan Hill Music 1412 Moridaira USA, Inc 1720 Morley 4382 Moses Inc 5284 Motherland Music 2431 mPATHX, LLC 1865 MPR Enterprises 1325 The Mr. Holland’s Opus Foundation 2004 MRP Drums 2634 MTD (Michael Tobias Design LLC) 5868 MTD Kingston Basses 5569 MU Technologies NV 1111 Mudd Guitars 1070 Mukhtar Manufacturing Corporation 1662 Multi-Platinum, LLC 1214 Muramatsu America 3425 Musacus Global Limited 5004 Muse Inc. 5860 Muse Research Inc. 6729 Museum of Making Music A Division of the NAMM Foundation 2004 The Music & Sound Retailer 5400 Music Distributors Association 2007 Music for All, Inc. 2004 Music in Motion 1707 Music Inc. 4319 The Music Link 5476 Music Magazine Publishers Association 5806 Music Maker Publications 5416 Music Marketing Inc. 1674, 6828 The Music People!, Inc. 6854 Music Player Network 5808 Music Products Group 5299 Music Sales Corporation 3400
JANUARY 2009
Company
Booth #
Music Teachers National Association Música & Mercado Musical Distributors Group Musical Instrument Museum Musical Merchandise Review MusiCares MusicMags MusicMedic.com Musicorp, LLC Musilia Musiquip Inc. Musitek, Inc MV Pro Audio MXL Microphones Nady Systems, Inc. Theodor Nagel GmbH & Co. KG NAGMIM - National Association of German Musical Instrument Manufacturers
2004 5812 6909 2004 5305 4902 5806 3012 5420 2901 5943 6420 1114 5994 4650 3220 3120
Company Nakano Co., Ltd. NAMM Endorsed Business Providers NAMM Foundation’s Friends of Music Making Nanjing Aileen Trading Company Nanjing Milton Piano Co. Ltd. Narita Industrial Co., Ltd National Association of School Music Dealers National Guild of Community Schools of the Arts National Music Funding Corp. National Piano Foundation National Piano Travelers Association National Reso-Phonic Guitars, Inc. Native Instruments GmbH Native Instruments North America Inc. NEMC Neotech, a division of OP/TECH USA Neumann
Booth # 2991 150 2004 1035 373 2928 2007 2004 1305 2004 476 1610 6920 6920 4221 3430 6579
MMR 91
Company
Booth #
Neutrik Nevaton New Horizons International Music Association New Sensor Corp. NewBay Media LLC Next Level Guitar Inc Ningbo Apextone Electronics Co., Ltd. Ningbo JiangBei SnowSea Sound Electrical Co., Ltd Ningbo Longer Electron & Tech Co., Ltd. Ningbo Rixing Electronics Co., Ltd. Ningbo Stronger Electronic Science & Technology Co., Ltd Ningbo Tiansheng Jiahua Plastic Co., Ltd Noble U.S.A., Inc. Noise Bug Nord Nordstrand Pickups Normandy Guitars Norris-Whitney Communications Inc. North American Music Inc. North American Wood Products LLC Norton Cable Notationware NoteSpeed NOTION Music, Inc. Novation NSPC (National String Project Consortium) Numark NvS Sound O2 Electronics, Inc. Oasis, Inc Ocean Way Recording Odyssey Innovative Designs Off Set Bass Drum Pedal Co. Ohana Music F.E. Olds and Son, Inc. Oleg Products Inc. Oliver Musica USA Inc Olympia Olympus Imaging America, Inc. OME Banjos
6428 1634 2004 5396 5808 1800 1678 1059 1656 1854 1384 1864 6234 6108 6474 1185 1581 5317 202A 1072 3095 6901 1009 7123 6474 2004 6400 4143 7306 1112 6331 7414 3544 1128 3416 3320 2801 1368 6909 1701
Company
Booth #
Omnisistem On2 Marketing Inc. OnBoard Research Corp. Onori Accessories LLC On-Stage Stands Open Labs, Inc. Orange County Drum & Percussion Inc Orange Music Electronic Company Inc. Orkestra Zilleri San Ve Tic Ltd Sti Orla Orlando’s Wind Instruments Oscar Schmidt Division of Washburn International Otto Musica Corporation Ovation Guitars Overloud P. Audio System Co., Ltd. P3 - Phantom Powered Pedal System Pacific Drums & Percussion (PDP) Paiste America Inc Palatino Pianos Pantheon Guitars, LLC PANYARD, Inc. Paracho Elite Guitars Parker Guitars Parsek SRL PartnerShipŽ Patricola Fratelli Paul Reed Smith Guitars Paul Shelden Global Productions, Inc. Pavel Musical Instruments, LLC Paxphil Corporation Peace Musical Company Peak Music Stands Pearl Corp Pearl Flutes Pearl River Piano Group America Ltd. Pearlman Microphones John PearseŽ Strings & Accessories Peavey Electronics Corporation Pedaltrain M.V. Pedulla Guitars, Inc.
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7434 2358 4131 3090 6854 5900 2464 4278 2758 384 2809 5244 2909 5720 6728 6894 5935 2454, 2654 3270 425 1411 3589 4758 5244 2682 150 3108 212A, 5320 3235 1279 4394 3470 3020 2638, 2648 2638, 2648 1530, 206AB 1671 6230 5740 2884, 5721 5964
Company
Booth #
Peerless Electronics Inc. Peerless Guitars Co., Ltd. Pelosi Guitars Penn-Elcom, Inc. Penton Media Percussa Percussion Kinetics Inc. Percussion Marketing Council Percussion Plus Performance Guitar Performer Magazine Perriâ&#x20AC;&#x2122;s Leathers Ltd Personal Cooling Concepts Perzina Peterson Electro-Musical Products Inc. Petrof Phil Jones Bass Phoenix Audio Phonic America Corporation Piano Empire, Inc Piano Press Piano Technicians Guild PianoDisc Pickboy Pignose Industries Pigtronix PikCARD USA Pintech USA, Inc Pioneer Electronics USA Pipe Makers Union, LLC PJLA Music Sales/Marketing Plan B Pianos LLC Planet Waves Platinum Samples Players Music Accessories PLEK Plush FX Pedals PMI Audio Group Polyblend Systems Incorporated Pork Pie Percussion Portastand Inc. Verne Q. Powell Flutes Power Group Ltd.
1788 1241 1134 1738 5715 7007 2626 2004 5420 1138 2799 5771 2972 385 5990 202B 3397 1861 4590 385 5807 475 204, 204A 2991 5250 1245 4698 2764 119, 211B, 6928 2702 3416 1005 4834 6910 3614 1361 1679 6890 2785 3378 1144 2930 5857
arps H Rees Inc. Play Your Harp Out
Harpsicle Harps
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See us at NAMM Booth 2007
ReesHarps.com q HarpsicleHarps.com See us at Booth 1624 in Hall E
JANUARY 2009
Company
Booth #
Company
Power Wrist Builders PPVMEDIEN Praiseland Music Inc. Praxis Musical Instruments Inc. Premier Guitar PreSonus Prestini International Prince Electronics Co. Prism Media Products Pro Audio Review Pro Co Sound Pro Cymbal, Inc Pro Sound News Pro Stage Gear LLC Pro Tone Pedals Pro-Active Websites ProDJ Publishing Proel SPA ProFile PROGRESSION Pro-Mark Corporation ProSing Prosound Communications Inc. Protec Protection Racket Cases Prudencio Saez USA Inc PSPaudioware.com s.c. PuPSwitch Pure Sound Puremagnetik Pyramid Junger GmbH Q Lighting Q Up Arts Qingdao Gangyi Imp. & Exp. Co., Ltd. Qingdao Great Music Co., Ltd QRS Music Technologies Inc. QSC Audio Products, LLC. Quantum Audio Designs Quest International Ltd. Quik Lok Qwik Tune R. Taylor Guitars R.E.T. Percussion
2871 5307 1211 1156 1443 110, 6330 4231 1793 1649 5808 6949 2433 5808 2884, 5721 1268 4418 7703 4351 5700 7123 3056 7018 5252 5711 3464 1600 6903 1534 4834 1106 1449 5899 6337 1323 1352 208B 6750 6998 4140 5776 4790 1726 3064
Radial Engineering Ltd. Radian Audio Engineering Radical Strings GmbH Radikal Technologies LLC Ragtime Raimundo Y Aparicio, SA RainSong Graphite Guitars José Ramirez Guitars Randall Amplification Randall May International Inc. Rane Corporation RapcoHorizon Company Raw Vintage Raxxess Raysound Industrial Corp. RCF USA, Inc. Real De Los Reyes, S.A. De C.V. The Realist Realitone Rebeat Digital GmbH The Recording Academy Red Witch Analog Pedals Redland Music Products Redmatica Srl Reel Picture Rees Harps Inc. Reference Laboratory SRL Regal Tip Reinhardt GmbH Reliable Hardware Company Remix Magazine Remlé Musical Products, Inc. Remo, Inc. Renkus-Heinz, Inc. Louis Renner GmbH & Co. KG Rental & Staging Systems Retail Business Solutions, LLC Retail Print Music Dealers Association Retail Up! Reunion Blues Reverend Musical Instruments Rheuben Allen & Associates, LLC Rhodes Music Corporation
Booth # 6959 6951 3032 6106 3412 1600 1626 5300 5244 2548 6958 4558 5252 6246 1768 6563 5490 3500 6525 1110 5701 5569 1346 6328 1205 1624 6851 3439 3026 5995 5715 4410 3440 6526 465 5808 1304 2007 3605 5956 5822 3015 5811
Company
Booth #
Rhythm Band Instruments LLC Rhythm Tech Inc. Rhythms - Exotic Afro Perc. LLC Ribbecke Guitars Richard Cocco Strings Rickenbacker International Corp. Rico Reeds Rigotti RimRiser Ritter Instruments Rivera Amplification Inc Rivera Mota, SL Rixing (Tianjin) International Trade Co., Ltd RJM Music Technology, Inc RME Road Ready Cases Rob Papen Robert Martin RoboKey USA Roc-N-Soc Inc. Roché-Thomas Corp. Rock ‘n’ Roll Camp for Girls Rockano Productions Limited Rockbox Electronics Rocket Shells Rockett Drum Works Inc. Rockfield Pickups ROCKTRON Rodgers Instruments LLC Rokkomann, Inc. Roland Corporation US Roland Musical Instruments Roland Pianos and Organs Roland Systems Group Guangzhou Romance Musical Instruments Co., Ltd Bruce L. Ross/ Specialty Woods Broker Rotosound USA, Inc. ROYER LABS RS Berkeley Inc Ruby Tubes Rupert Neve Designs, Inc. S.I.T. Strings Co., Inc.
1813 2664 3366 1405 2991 5306 4834 3200 2564 4180 4890 3412 2365 3482 6913 4458 1200 3200 1680 2565 1203 2004 1317 5705 2967 2253 4878 4684 2672 1429 2672 2672 2672 2672 1255 1790 5274 6975 3011 5890 6278 5976
Huge innovation in a new package. The new Vandoren Flow Pack packaging. Every reed we make is now wrapped in humidity balanced packaging resulting in reeds that are factory fresh. The most remarkable part of this innovation is you don’t have to do anything to benefit from it. No special storage, no little bags...nothing. Just put them in the store and watch your customers marvel at the consistency and quality you provide...at no extra cost. Now there’s a new point of purchase display availble! Contact your sales representative for details. It’s a huge innovation, but that’s what Vandoren is all about...one huge innovation after another.
U.S. importer, 818 W. Evergreen Ave., Chicago, IL 60622 • 888-707-4455 • www.dansr.com © 2007 Vandoren SAS • www.vandoren.com
JANUARY 2009
See us at NAMM Booths 3100, 3200
MMR 93
Company SABIAN Ltd. Sabine, Inc. Sadowsky Guitars Saga Musical Instruments Saint Blues Guitar Workshop Salwender International Samick Music Corporation Samson Technologies Corp Tianjin SanJin International Trade Co Ltd Santa Cruz Guitar Co. SAP Renovation Sara-Trans Export Corpn. Satellite Amplifiers Savarez Scalerail Ltd Schaller Electronic GmbH Schatten Design Schecter Guitar Research Schenk Guitars Schertler Schilke Music Products Schimmel Piano Corporation Schoenhut Piano Company, Inc. Schreiber & Keilwerth Musikinstrumente GmbH Schreiber Bassoons Schroeder Cabinets, Inc. Schulze Pollmann Pianos Scott Cao Violins Inc. Scott’s Highland Services Ltd. SE Electronics SEED Guangzhou Electronic LTD Seikaku Technical Group Ltd. Seiko Selenium Loudspeaker Henri Selmer Paris Sennheiser Sensaphonics Hearing Conservation, Inc. Serato Audio Research Sexauer Woodwork & Design Seymour Duncan Sfarzo String Company Shadow Elektroakustic
Booth # 3254 6276 1554 5760 3082 4762 210AB, 4250 5940 2974 1710 387 5931 1140 3200 418 3120 1722 4290 1706 1410 4332 208A 408 3220 2930 4168 202A 3322 1809 6699 1844 6772 5928 1832 3200 6579, A6260 6852 7010 1613 4358 1455 4796
Company
Booth #
Shaker Microphone & Promotions Shanghai Eurasian Piano Company Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. Shanghai Max Precision Instrument Shanghai Seiwin Electronic Co., Ltd Shenkong Electronic Toys (Jinjiang) Limited Shenzhen Bao Ye Heng Industrial Development Co., Ltd Shenzhen Fzone Music Technology Co., Ltd. ShenZhen Joyo Technology Co., Ltd Shenzhen Yuyin Electronic Co., Ltd Shenzhou City Jingying Musical Instrument Co., Ltd. Sher Music Co. Shimro Musikinstrumente GmbH Shine Custom Drums Shubb Capos Shure Incorporated SIBA SICA Speakers Sierra Guitars Signature Partners, Inc. Sign-Rite, Inc. Simple Amps SIMS Corp. Sinoman Music Ltd. SJC Drums, LLC SKB Corporation SL Acoustic Co., Ltd SLAPSTIK Sleishman Twin Pedal SLS Loudspeakers Smarvo Electronics Inc. Smokey® Amplifiers Softwind Instruments Soh Electronics Co., Ltd Soho Acoustics Solid Cables Solid Stand Inc. Solid State Logic Sonaré Winds SongFrame
4176 375 3233 3020 6012 2926 3097 1251 2828 1181 2804 5805 3120 2364 6240 6541 1522 4893 5420 1290 2800 1759 1661 2700 3070 4210 1590 2881 3464 5222 1838 5218 6434 1542 1506 3392 5908 6907 2930 1104
Company
Booth #
Sonic Core GmbH Sonic Network, Inc Sonic Reality Inc. SonicPrint Artistic Acoustic Panels SONIVOX Sonnox Ltd. Sonora International Sontronics Sony Electronics, Inc. Souldier Sound & Communications Sound Back Sound Barrier Sound Enhancement Products, Inc Sound Innovations, LLC Sound On Sound Sound Planning Sound To Earth, Ltd. Soundcraft SoundKing Group Co., Ltd. SoundTech Professional Audio SoundToys, Inc. Soundtrack USA LLC Soundwear Dimbath Source Audio LLC Soutazin Co. Ltd Sparrow Guitars Spaun Drum Company SPEAR Guitar Special Projects Audio Spectr Audio, Inc. Spectraflex, Inc. Spectrasonics Sperzel SPHK Corp. SPL Stage Ninja Stageline Standback Stansell Guitars Stanton Magnetics, Inc Starkey Start Musical Instrument (Hangzhou) Manufactory
1121 6324 6331 4295 6324 1216 1724 1634 6210 3295 5400 4311 6989 4382 4198 6321 7520 1701 7800 6000 5244 6626 7315 3600 5599 2703 3394 3549 1437 1853 1690 1685 6720 5947 1437 1762 1880 5420 5935 1613 6866 1855 1689
VARIETY FROM VJ’S
94 MMR
See us at NAMM Booth 4823
JANUARY 2009
Company
Booth #
Company
Stash Picks, Inc. Steinberg Media Technologies Stellar International Stentor Stentor Music Co. Ltd Stephi Steptime Stern Tanning Co., Inc. Stets Metal Arts Inc Steven Slate Drums Stevenson Guitars Inc. STK Professional Audio Stonebridge Guitars Stonecastle String Letter Publishing String Swing Stringnet Co., Ltd Strings by Aurora Strings Magazine Strunal America Inc Stuart Spector Designs, Ltd. Studer Studio Depot Studio Devil Studio Projects StudioLogic STUDIOMASTER Subdecay Studios Inc. Submersible Music Sugi Musical Instruments Ltd. Suhr Guitars Sukop Basses Summit Audio Inc. Sung-IL HiTech, Ltd. Sunlite Industrial Corp. Super-Sensitive Musical String Co Supro® Guitars & Amplifiers Suzuki Corporation Swing Guitars Synergy House Synful Synthax Systems Contractor News T.G., Inc. Taiwan Alpha Electronic Co., Ltd. Taiwan Carol Electronics Co., Ltd Takamine Guitars Talwar Brothers (P) Ltd. Tama Tanager Audioworks, Inc. Tanglewood Guitar Company UK Tannoy TAPCO TASCAM Taye Drums Taylor Guitars TC Electronic TC-Helicon TEAC America Teaching Guitar Workshops (GAMA) TecAmp Tech 21 USA, Inc. Tech Music Marketing Technical Pro Teen Strings Magazine TEI Electronics Inc. Telefunken USA LLC Telescript Inc. Telex Tenon Industrial Co., Ltd. Testa Communications Textron Financial THAT Corporation THD Electronics, Ltd. The Guitar Hanger Theo Wanne Classic Mouthpieces Thomastik-Infeld 3 Drumsticks Tianjin FLEET International Trade Co., Ltd Tianjin Master Import & Export Co., Ltd Tianjin Sunhill United Co., Ltd Tianjin Triumph Music Imp. & Exp. Co., Ltd. Tianjin Unique Musical Instrument Co., Ltd. Tiger Power Timara Custom Shop Timberline Guitars TiSonix Inc. TKL Products Corp. TL Audio Ltd ToadWorks USA Toca Percussion
1335 6524 1010 5720 4219 4390 1017 2527 1351 1008 1578 5826 1605 1142 5226 4378 1423 1230 5226 4610 5856 7800 7733 1108 6890 5776 1570 1357 6225 1272 1358 4172 6983 1420 3576 3515 5218 3427, 6200 1434 3008 6227 6913, 7000 5808 2982 1750 1665 5720 5815 4634 1104 5943 6840 5676 6491 3554 213ABC 6840 6840 6491 2004 2991 5982 1605 7106 5226 5924, 7302 6244 1011 6569 3300 5400 368 1749 4150 1154 2601 3500 2454, 2654 2875 2925 3596 1051 1151 2449 1220 1811 1617 4450 1674 1367 5720
Todaro’s Music Toft Audio Designs Tolito Musique Tone King Amplifier Company, Inc. TonePros ToneGear Tonium Tonoch Audio Co., Ltd. Toontrack Music Tornavoz Music Toru Nittono Guitars Total Brand Delivery Traben Bass Company
JANUARY 2009
Booth # 5941 6890 1585 3094 3392 1158 7023 1854 1200 5300 5705 1209 4868
Company Trace Elliot TRAF Group, Inc. Trans Audio Group TRAPS Magazine Traveler Guitar TreeWorks Chimes Trem King T-Rex Engineering Triad Products, Inc. Trick Percussion Products Trident Audio Developments Trillium Amplifier Company Tri-Technical Systems, Inc.
Booth # 5740 1203 6849 3541 5266 3265 5861 5569 5935 2864 6890 1276 1203
MMR 95
Company
Booth #
Tropical Music & Pro Audio 5765 Truth Custom Drums Inc 2970 TRX Cymbal Co. 2865 T’s Guitars 1326 TSS Fortune Co., Ltd. 2915 Tunerguard 1512 Turkish Cymbals 2758 Turner Guitar Works 3394 TV Jones, Inc 1479 Tycoon Percussion 3570 Tyler Retail Systems 1302 U.S. Band and Orchestra Supplies Inc. 3331, 3700 Ugly Amps 1464 Ultimate Ears 7020 Ultimate Support Systems 6690 Ultracase Corp 5991 Ultrasone Inc. 6298 UltraSound Amplifiers 1242 UNISON 2928 United Musical Products, Inc 3012 United States Patent And Trademark Office (USPTO) 160 United Workshops Corp. 2914 Universal Audio 7003 Universal Champion Electroacoustic Technology Company 1787 Universal Musical Instrument Co., Inc. 2717 Universal Percussion, Inc. 2752 UNK Guitars LLC 2892 UNO Guitars, Inc. 1420 UpBeat Daily 4319 US Blues 4831 US Music Corp 5244 Use Audio Inc 1204 USTA Isi Zil Ve Muzik Ltd 2566 UV III Systems, Inc. 1066 V2Go Technology Corp. 1456 Valley People 6890 Valuetone Musical Supply Inc. 3520 Vandoren SAS 3100, 3200 Vater Percussion Inc 3072 Veillette Guitars 5280 Veritas Instrument Rental Inc 3604 Vestax Corporation 6474, A6252
SHUBB the
CAPO
Company
Booth #
VH1 Save The Music Foundation VHT Amplification, Inc. Vic Firth Educational Vic Firth Inc. Vicente Carrillo, SL Vienna Symphonic Library Viewpoint Vigier Guitars Viki Exports (Pvt) Ltd., (India) Vinci Strings Violet Design Violet Musical Instrument Factory Viper Drum Company Viscount Church Organs USA Vision International Visual Sound LLC VJ Rendano Music Co. VNewsletter VocalBooth.com VocoPro Vogel Guitars Voggenreiter Publishers Voice-Craft Electronics Co., Ltd. Voodoo Lab Vox Amplification Voyage-Air Guitar, Inc. VSA arts WackMaster Drums Walden Guitars Waldorf Walnutron Industries Inc Walter Piano Transport Inc. Wang Percussion Instrument Co., Ltd Wanne, Inc Warrior Guitar L.L.C. Warwick Warwick Washburn International Watson Guitars Watson Musical Instrument Manufacture Co., Ltd. WattGrinder Engineering, Inc. Wave Distribution WaveAngle WaveMachine Labs, Inc. Waves Inc Way Out Ware Weber Fine Acoustic Instruments Wedgie Products Weifang Hongyun Musical Instrument Co., Ltd. Weifang Yafeng Musical Instrument Co. Ltd. Wes-Can Music Supplies Ltd.
2004 5596 5720 3040 1600 7101 5400 4762 1064 5244 1634 1049 2268 202A 1346 5721 4823 5400 4334 5876 1224 1229 1772 5914 6440 1525 2004 2262 5776 6624 7006 370 2448 2601 5399 4868 5768 5244 1029 1130 1278 6110 1756 6905 6620 6700 1701 1412 1251 3422 1466
Company
Booth #
West Coast String Instruments 2825 Westone Laboratories, Inc. 6995 Wexler Music Co. (David Wexler & Co.) 3331 Wharfedale Pro 6474 Wheatware 4827 Whirlwind 6932 Pat Wilkins Custom Guitars 5705 Wilkins Guitar 1452 Willis Music Company 4618 Wilmington Fibre 5298 Wiltronic Corporation 1754 Winfall Music Distributors 4835 Winkler Woods LLC 1326 Winradio 1022 Witchunt Music 1445 WITTNER GmbH & Co. KG 3032 Wizard Amplification Inc. 1260 Wood Violins 4883 Woodnote Music Inc. 2820 WooSung Chorus Industries 1564 World Liberty Thailand Co., Ltd. 1517 World Percussion 3064 Hangzhou Worlde Digital Piano Co., Ltd. 1000 WorldMax International, Inc. 2740 WorldMax USA 2740 Wuhan Silken Musical Instrument Manufacture Co., Ltd. 2567 Wyman Piano Company 388 Tianjin XINHAIDI Music., Ltd. 1864 XL Specialty Percussion, Inc. 3543 Xotic Guitars & Effects 5252 XOX Audio Tools s.r.l. 1684 XP AUDIO, INC. 5790 Yamaha Corporation of America 100, 4578, 6524 Yellow Matter Entertainment 1008 York Brass Band 2930 Yorkville Sound Inc. 6555 Young Chang North America 207CD Youyang Musical Instrument Co., Ltd. 2435 Yurae Music Corporation 2350 Zaolla Silverline 5590 Zemaitis 1371 Zero Crossing Inc. 4598 Zhongdeli Piano Co. Ltd 378 Avedis Zildjian Company 2940 Zinky Electronics 5218 Zomax Associates & Co. Ltd. 1781 Zon Guitars 5391 ZT Amplifiers, Inc. 1574 Zuni Custom Guitars & Amplifiers 1397 ZVEX Effects 4134
Resilient like your fingertip,
so it will not create tuning problems. www.shubb.com • shubb@shubb.com 707-876-3001 See us at NAMM Booth 6240 96 MMR
See us at NAMM Booth 4805
JANUARY 2009
The Greatest Student Trumpet Ever Produced. ______________
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We believe it is. Introducing the BTR1275 from the all-new E.K. Blessing® line. Simply stunning performance, quality and craftsmanship. Made in Elkhart, Indiana. U.S.A. MSRP $975.00
To try this revolutionary instrument, please visit us at NAMM, Booth 3700. Or give us a call, and we’ll get one to you.
Exclusively distributed by U.S. Band & Orchestra Supplies, Inc. 1-800-844-9653 www.usbandsupplies.com ______________
______________
See us at NAMM Booth 3700
www.ekblessing.com
REPORT
FCC Votes Against MI Wireless Okays New Devices Which May Negatively Impact Wireless Mics, Guitars
W
hile the rest of the country was going to the polls on November 4th to
vote in the general election, members of the Federal Communications Commission (FCC) cast a much less publicized vote of a quieter sort, one that could have far-reaching affect on the MI industry. “We believe this vote will be serious for the industry, and will have a serious impact on us,” says NAMM’s Mary Lueh98 MMR
rsen. “I’m no techie, but even I can look at the spectrum issue and see [problems].” The FCC voted to allow technology companies like Google, Microsoft, Dell, HP, and Motorola to produce “white spaces” devices that will use the same radio frequency (RF) spectrum now being used by wireless microphone and guitar systems. These devices are said to be the next generation Personal Digital Assistant (PDA) tools, phone/Blackberry type products capable of much more than the current devices available. FCC commissioner Joe Ciaudelli
Deborah Tate approved the legislation, saying, “I listened carefully to an amazingly broad array of comments and was assured by top engineers at the Office of Engineering Technology that interference would not be a concern.” Few on the MI side of the issue share her viewpoint. Bill Evans, editor of Front of House magazine, a pro audio trade book, has a firsthand account of the tests the FCC ran and says they were “total failures, yet those results have been ignored by the head of the commission.” JANUARY 2009
“We were surprised that the Commission acted so quickly despite the erratic performance of white space device prototypes tested by the FCC’s own engineers,” says Joe Ciaudelli of Sennheiser. “While not unexpected, today’s FCC decision will greatly complicate the lives of wireless microphone users and negatively affect tens of millions of Americans listening to live and broadcast events,” announced Mark Brunner, Shure’s senior director, global public and industry relations, after the vote.
What It Means Over 50 members of Congress, including heavy-hitters like Sen. Hillary Clinton, and a range of organizations, artists, and representatives, from the likes of Pastor Rick Warren, Dolly Parton, Guns N Roses, the Grand Ole Opry, the Shubert Theater Organization, the American Federation of Musicians, the Country Music Association, The Record-
ing a panel discussion at the NAMM show called, “Music Industry Legislation and Regulation: Are You Up to Speed?” where she will discuss the impact of this decision.) “Although the FCC has adopted rules to allow white space devices (WSD) to operate in locally unused TV channels, the specifics of these Jamie Scott rules have not yet been made public,” points out Ciaudelli. “We will not know the full impact on wireless mic users until they are released. Once they are published, we will carefully review the details of the ruling and communicate what they mean for our customers.” Line 6 is among the companies who are already moving in different directions. Jamie Scott, national sales manager of wireless at Line 6, says, “If [analog
panies, whether field tests conducted last summer were successful or not. “It is encouraging that the FCC press release and each of the Commissioner’s statements cite safeguards to protect wireless mics from interference,” says Ciaudelli. “Clearly, the voice of our industry has had some impact. We hope that the rules are drafted to ensure adequate protection. Nevertheless, this ruling will pose new challenges for the pro audio industry, requiring high quality gear operated with best practices. “Meanwhile, Sennheiser will continue to stand shoulder-to-shoulder with our customers, industry groups, and even our competitors to continually remind the FCC and our legislators of the necessity to maintain content produc-
Now people don’t know how this ruling will impact all that. Will performers start hearing FM radio in their ears? I don’t know. ing Academy, the NFL, and other major sports leagues, urged the FCC to move cautiously on the issue, ultimately to no avail. “The use of wireless products is so commonplace,” Luehrsen, who is NAMM’s director of public affairs and government relations, says. One that came immediately to her mind was NAMM’s foundation sponsorship of the High School Musical Grant Program: “All the mics are wireless in those high schools!” Even at the community level, be it houses of worship’s praise bands or local bands, “mics, guitars, ear monitors, it’s all wireless. Now people don’t know how this ruling will impact all that. Will performers start hearing FM radio in their ears? I don’t know.” NAMM has been deeply involved in the issue for over two years, working with the coalitions, supporting letter writing campaigns, et cetera. “These people I worked with in the industry on the issue have been really terrific,” Luehrsen says. “I’ve really enjoyed it and sorry it didn’t have a better outcome.” (Luehrsen will be leadJANUARY 2009
wireless products] don’t get some sort of protection, there will be problems on the technical side. Other companies are suggesting that this has a potential negative impact, and we don’t dispute that.” But Line 6 has developed wireless technologies that will avoid that traditional “white space” frequencies and use 900 MegaHertz Spectrum instead. This spectrum is most known for being where cordless phones and baby monitors roam. And he doesn’t see the sky falling on the day these new products are unleashed, but will have a snowball affect. At first there will likely be a few problems; then moving weeks, months, even years down the road, the problems will grow exponentially. “There need to be safeguards in place. We are all together in that respect.”
The Future The reality from the very beginning was that this was nothing short of a David-and-Goliath scenario, with the profit potential so great that the FCC would likely cave to the pressure of the big com-
tion quality. U.S. news and entertainment is the best in the world and one of our highest valued exports. Wireless audio devices are essential to the high standard of TV, radio, fi lm, and live entertainment that the global population has come to expect.” “While we have several options regarding our next steps, Shure’s first obligation is to its customers,” said Sandy LaMantia, Shure president and CEO. “In anticipation of this ruling, Shure has been working diligently on technologies and technical support programs that will enable wireless microphone operators to be successful in a more complicated interference environment.” “Products will still be usable, but not reliable,” Evans adds. “As more consumer devices enter the space, they’ll be more drop-outs and interference. At some point, current wireless products could be useless. But we can’t pinpoint when or where that happens. That’s why the MI industry is now asking for eight frequencies per market area to be set aside for wireless instruments. “And I don’t think we’re gonna get it.” MMR 99
SHOW REPORT
PASIC 2008
Voices from the Show Floor
U
nder the backdrop of an economy in turmoil, billions
of
dollars
in
bailouts being bandied
about, and the nation’s leadership due for an overhaul, the Percussive Arts Society’s annual International Convention
proceeded
with
remarkable success. The turnout of over 6,500 at the Austin, Texas show represented the third highest attendance
in
PASIC’s
32-year
history. MMR was on hand to ask vendors for their thoughts on how the new administration headed by Barack Obama will impact the worlds of MI retailing, manufacturing, and music education.
100 MMR
How do you think the results of the recent election are going to impact the worlds of MI and music education? “I can only tell you what I’ve read, and that is that it is Obama’s preference to put music and the Arts in the schools. I didn’t hear that from McCain. I think highly of both candidates, I thought McCain was terrific, as well, but it was very encouraging when I heard that Obama was very strong about education and about putting Arts and Music in the schools. Hopefully, that’s a positive sign for the future.” Garwood Whaley Meredith Music “Who knows? Things are so volatile right now with commodity pricing. How can you make any plans when every minute gas is going up or down by two dollars. Things are changing so quickly – it’s just really hard to read. Being a category leader, I think we’ll survive the storm better than the average bear. People are pretty confident with a brand leader, but who knows. It’s still too early to tell. October was certainly a hiccup month, and hopefully things will get back on track now that we know at least who the President will be. We’ll have to wait to pick up a vibe on what the changes will be.” John Sorenson Avedis Zildjian Company “I think [having the election over] will only help solidify the country, and everyone will come together. This can help people feel good, and music is going to help stimulate these activities: when people feel good they go out and buy, they go out and spend money, they seek entertainment, and want to be active and participate. It can only be positive. Also, prior to the election, the country only had one way to go.” Mike Balter Mike Balter Mallets JANUARY 2009
“I hope that, not just in the music industry, but consumers in general will have a renewed sense of optimism. That there’s change coming, that we’ll be able to get through this financial crisis, that there’s new leadership at the top and maybe we’ll have the confidence to spend some money. If this show is an indication, it’s been an incredible day. I’m hoping this is a bellwether for what’s going to happen.” Neil Grover Grover Pro Percussion, Inc. “It’s really hard to tell. One thing about having the new administration is that idea of change. Everyone wants something new. We’re coming from an environment with the recession and the economy where it is. Everybody pretty much wants something to happen, and something needs to happen in order to get the economy jump-started, and what better than a new President and a new administration to come in and hopefully reenergize the economy. Once the economy starts doing well, everything else will pick up along with it.” Troy Wollwage Yamaha “It has been a little slow moving as people were waiting to see the outcome of the election. Now we at Hal Leonard, at least, are looking forward to moving into a major upswing, and seeing what we have the ability to do and how people are going to feel about education and about
funding for kids and teachers. “The country was pretty divided for a while, so at the very least, now 50 percent of the people somewhere are going to start buying. So we think they’re going to stock up on our products and in the fourth quarter, upcoming, and especially for the beginning of the year. I’ve already seen our NAMM releases, very educational, really playing on the Rock Band and Guitar Hero mentality. These are products we’re really focusing on, along with Disney titles. “Looking at next year, we were all really waiting for [the election] to be over, and now we’re extremely excited to hit the phones and talk to our customers about and how they’re feeling. There’s going to be changes, and I think it’ll take a little while for it to turn around completely, but from a teacher and seller of retail goods standpoint, I think we’re going to be on the up and up.” David Cywinski Hal Leonard “I think and I hope that [the new administration] continuse to invest resources – time, financial resources, individuals – into strengthening and bettering music education in general. With the people that will be tending to that, I think there is going to be an increase in importance more for than just the core classes, which is vital because one of the things I’m faced with in the field, as an education relations manager, is watching orchestra programs evaporate because there is not enough money to sustain them. Schools are faced with the decision of taking away an orchestra program, which puts on concerts, or taking away a band program that puts on concerts but also supports the
football team and the basketball team, so it’s a little more in the public eye. I think the [election results] are going to be a great thing. I just really hope that the people in charge, the ones making the decisions, realize the importance of the Arts. “We all know on the inside the importance of strengthening the mind and providing an outlet for some kids, be it in a situation where the band program needs that kid or in the even more important situations where the kid needs band. A little bit of the growth of each of us as individuals can be attributed to our activity in music, the people we’ve connected with and looked up to, and have followed in this field. All in all, I’m optimistic.” Jim Bailey D’addario/Evans “I’m just really hopeful that [the election results will bring] a sense of hope and a relaxation of fear in the country in general. The MI market always seems to be late in reacting either in the downward or on the upward swing. I’m hopeful that there’s a renewed energy in the President and that will trickle down to the people and that we can follow along. The fear that seems to be gripping everyone right now – the financial problems – will be sorted out and hopefully the impact on the music industry will be positive.” Jim Rockwell Latin Percussion “That’s a very interesting question. I think the MI market is a small thing that’s not going to be addressed for a couple of years. Indirectly, I think the new administration is coming into a situation that has
I’m hoping this [show] is a bellwether for what’s going to happen. Neil Grover, Grover Pro Percussion, Inc. JANUARY 2009
MMR 101
never happened before. It’s a global economy and it’s not just hurting here in the US, it’s hurting all over the world. I think this new administration has a tremendous task ahead of it, and it’ll be interesting to see how they attack it. It’s my personal belief that we’re in a long recession.” Irwin Berg Humes & Berg “Well, first of all, in my opinion only, I am absolutely thrilled because I think this is something that’s going to breath a lot of new hope and new life into everyday people. I think that’s going to encourage people to make music. We don’t really know that
the educational policies exactly are going to be in the new administration, but I think it’ll be better than what we’ve had, what with No Child Left Behind, which has really been quite a drag on school music. I’m very encouraged that things are going to get better. Maybe not for the first two years, but in a couple of years, it’s going to get better.” Jim Catalano Ludwig Musser “The first thing [the new administration] needs to do is try to fix the problems within the global market. The music industry is just such a small piece of that pie. I think the key is that we have to get
confidence up and get job security back in the world. Once that happens, we can probably see the numbers that we did last year. It’ll be really interesting to see how it takes place. The number one market for musical manufacturing and retailing is here in the United States. We’re definitely feeling some of the effect. ’09 will be interesting. The instrument dealer side might be slower than expected, but I think the companies that have a broad base are going to get through it. At the same time, companies that are starting up and trying to get on their feet might fall apart. We’ll see.” Andrew Shreve Paiste
I just really hope that the people in charge, the ones making the decisions, realize the importance of the Arts. Jim Bailey, D’Addario/Evans
102 MMR
JANUARY 2009
Supplierscene Guitar Rig Hero Contest Native Instruments announced the top 20 winners of Guitar Rig Hero, the worldwide video contest on YouTube that challenged musicians to demonstrate their skills and creativity in combination with Guitar Rig 3. Equipped with prizes worth over $14,000 and a jury of international pro guitarists, Guitar Rig Hero received over 100 video entries from musicians of all styles and backgrounds, who demonstrated inventive and original performances
on guitars, basses, violins, chapman sticks, and various other instruments. First place went to multi-instrumentalist Jayme Gutierrez from Spain, who used the loop machine of Guitar Rig 3 to combine live guitar, bass, vocals, keyboards, and drums into a catchy pop tune in front of the camera, which won him a Gibson Les Paul Standard Ebony worth $4,000. www.native-instruments.com/ guitarrigcontest
IBCT in China IBCT Trading Ltd has developed a new OEM high end guitar factory in southern China. The factory will produce guitars on behalf of clients worldwide, using clients’ own designs, or developing new concepts in conjunction with worldclass luthiers from the UK, USA, and Europe. Headed by Dave In-
gham, the ex-production manager of Lowden/Avalon Guitars in Ireland, the new facility is now in full production, offering clients design, technology, quality, and product management. IBCT will display a number of the new solid top and all solid acoustics at the NAMM show. These will be fitted with the latest Fishman
Daisy Rock Partners with Omnibus Located in Scarborough, Ontario, Omnibus will fulfill all Canadian Daisy Rock orders effective immediately. The location of Omnibus will enable all future Daisy Rock orders to reach 60 percent of Canada’s population in 48 hours or less. Any order which arrives before 2:00 p.m. EST will be shipped the same day. This new venture with Omnibus will be complemented by Daisy Rock’s creation of a Canadian price list, which will include reduced shipping costs due to the partnership. www.daisyrock.com
OEM pickups, including the new Ion and Aero systems, which are receiving great acclaim in the market. www.ibctrading.com
Mapex Artist Liberty DeVitto Awarded by Marshall University Liberty DeVitto was selected to be a Joan C. Edwards Distinguished Professor of the Arts by Donald Van Horn, Dean of the Marshall University College of Fine Arts. During his residency DeVitto, who recorded multi-platinum albums and toured
the world for 30 years as Billy Joel’s drummer, presented lectures to 10 different sections of music appreciation classes about the creative process of composing and recording rock/pop music, presented several lecture/ discussions to jazz studies and commercial
Tycoon Percussion Congas
VOX Amplifiers: The JMI Years
Tycoon Percussion releases its Artist “Retro” Finish Congas. This new finish resembles the style finish of congas from the 1950’s and 1960’s. They feature 28” Siam Oak shells and natural water buffalo skin heads. The drums are available in four standard sizes: 10”, 11”, 11 ¾”, and12 ½”. www.tycoonpercussion.com
This new book chronicles the beginnings of VOX through modern times and was written by Jim Elyea, a VOX expert and owner of the VOX Museum in North Hollywood, Calif. The book features more than 1,500 illustrations, including over 800 color photos of over 150 amps. It also includes a history of amplifica-
JANUARY 2009
music students, hosted a seminar on performance preparation and career development for music majors, worked with Marshall percussion students and presented a drum set clinic for the general public. www.mapexdrums.com
tion and related items leading up to the VOX amplifier, and there is a chapter dedicated to the wooden cabinets that have housed a number of VOX amps over the years. www.voxguidebook.com MMR 103
Sennheiser Supplies Mics to Hurricane Gustav Victims The 350-seat Baton Rouge Little Theater, the capital city’s premier performing arts center since 1948, sustained water, wind and structural damage to its exterior and grounds as a result of Hurricane Gustav. Despite the challenges they faced, the BRLT decided to move forward with their production of Chicago, but found that they were unable to afford the rental fees for the microphones they needed for the show. Sennheiser agreed to loan the theater ten channels of ew 312 G2 wireless body packs with ME 2 lavalier mics so that the show could go on. www.sennheiser.com
Stingray SV4 Palanker Named as Endorsing Artist for Conn-Selmer Edward Palanker is presently the bass clarinetist with the Baltimore Symphony Orchestra and performs regularly on the Music by Candlelight Series, the Baltimore Symphony Orchestra Chamber Music series, and with the Choral Arts Society of Baltimore as the principal clarinetist. He is a respected author, educator, and clinician. www.conn-selmer.com
Cort on TV The Lee De Wyze band, featuring Lee playing his Cort MR780FX acoustic/electric guitar, is the house band on ABC TV’s “The Chicago Huddle,” airing on Sundays and taped at the ESPN Zone. The MR780FX acoustic/electric cutaway guitar features a solid Engelmann spruce top, quilted maple back and sides, and Fishman premium SOB electronics. www.cortguitar.com
Teach Yourself to Play the Harpsicle Harp
Dennis Griggs
The simplicity of the harp is communicated with ease and a little tongue-in-cheek fun in the new DVD released by Rees Harps Inc., Teach Yourself to Play the Harpsicle™ Harp. Harpsicle harps are full size harps optimized for play by beginners. They come in a rainbow of colors and configurations including the newest member of the Harpsicle family, the electro-acoustic Grand Harpsicle Harp. The DVD makes it plain that these harps are accessible both to players of other instruments as well as complete beginners. www.harpsicleharps.com
Known for pure tone, played for pure pleasure. www.pantheonguitars.com or call 410.254.4433 104 MMR
Wood Violins’ first production model, the Stingray SV4 electric violin, had its debut at the NAMM Show in January 2008. The Stingray SV4 can be used with the Wood electric violin amp and the Wood wahwah pedal. President of Wood Violins, Mark Wood, who is a violinist himself, has recently released a new method book, Electrify Your Strings (published by Hal Leonard and distributed by Cherry Lane). www.woodviolins.com
See us at NAMM Booth 1411
Rotosound at NAMM Rotosound featured artists at NAMM 2009 will include: Billy Sheehan, Duff McKagan, James LoMenzo, Doug Ardito, and Matt Snell, among others. NAMM Exhibit #5274 JANUARY 2009
Classifieds
Business Opportunities
Accessories
• Band and Orchestra Rentals • New and Like New Educator-Approved Brand Name Instruments • Personalized Rent-To-Own Program • No Franchise Fee or Inventory Investment • No Shipping Costs • High Commissions Paid the 1st of Every Month • Exceptional Service
www.mmrmagazine.com
Business Opportunities Piano Tuning LEARN AT HOME
with approved home study course.
American School of Piano Tuning 1-800-497-9793
Visit our website: www.piano-tuning.com Tools Included - Diploma Granted
JANUARY 2009
Visit MMR at NAMM!
NAMM Booth #3325
Booth #5305
MMR 105
Visit the Classifieds on the Web: www.MMRmagazine.com
Business Opportunities
For Sale MUSIC STORE FOR SALE ON MAUI Have you ever dreamed of living in Hawaii? This could be your chance! Full Line Music Store in Paradise. All inventory and xtures included. Most major lines are represented. Established in 1979 $1,800,000 For info 808-870-5953
Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 106 MMR
Help Wanted www.ukes.com URL and Website For Sale THIS IS A VERY POPULAR WEBSITE FOR SELLING UKULELES. Price includes $100,000. in inventory $950,000 For info 808-870-5953 FOR SALE Beautiful central Florida Well-known music store, Located 24 years on East Coast! All inventory/xtures, turnkey! Major brands, full-line. No real property. 8 + studios Owners have aging parents. Call PM only 321-723-6489 Or 321-725-3047
Nick Rail Music Store Manager San Diego, California
California’s #1 School Music Dealer seeks a store manager for its two San Diego locations; (one is retail and the other primarily repair). We specialize in the retail, rental and repair of band and orchestral instruments, in-store lessons and service to schools at each of our six southern California stores. We’re seeking a dynamic, dedicated, service oriented person with a band and orchestral background, strong sales, leadership, communication and administration skills and a minimum two years related experience. Excellent benet package; salary DOE; please go to www.nickrailmusic.com to download job application.
For Classified Sales Call Maureen
800-964-5150 ext. 34 mjohan@symphonypublishing.com
JANUARY 2009
Visit the Classifieds on the Web: www.MMRmagazine.com
Help Wanted
Guitar Shows See our
“Shows” Section
for Guitar Shows!
Merchandise ACCORDIONS: All sizes —
over 100 in stock — new & used. Regular, Electronic, MIDI, etc. JOHN GAUNT, Distributor, 1248 S. Highland Ave., Clearwater, FL 33756, (727) 443-4113. ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM
Oboes & Bassoons
We create the finest hand-crafted Oboes & Bassoons. Also replacement 5K Bassoon Bocals.
Linton Woodwinds Corporation, Jack Linton 1013 Alma St. Elkhart, IN 46514 U.S.A. PH: 1-866-220-2909 Fax: 574-266-7658 E-Mail: info@lintonwoodwinds.com www.LintonWoodwinds.com
Join a Winning Team!
Buffet Crampon USA, Inc. seeks a Division Sales Manager responsible for selling instruments in a multi state territory, develop sales strategies, forecasting, competitive market analysis, and assist in development and administration of customer sales programs. Excellent compensation and benets package. Send resume in condence to joy.sumner@buffetcrampon.us or call (904) 821-0234 JANUARY 2009
equatone@earthlink.net
MMR 107
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Merchandise HARD SHELL PLASTIC CASES Flute $9.00, Piccolo $6.00 Clarinet $10.00, Oboe $12.00
ELKHART CASES 1-800-582-0319
Wristies® fingerless gloves Warmth for hands-dexterity for fingers! Find out why so many musicians are wearing them for practice and performance. Wholesale, retail and quantity discounts available.
wristies.com 800-811-8290
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1-800-782-2694 North American Music 11 Kay Fries Drive Stony Point, NY 10980 Fax: (845) 429-6920
FINANCING AVAILABLE
Miscellaneous BAND INSTRUMENT REPAIR VIDEO Save $$$ on repair expense. Earn extra income. Journeyman repairman offers “How To” videos on the repair of brass and woodwind instruments. For information write to: B.I.R.V. Co. 880 Slater Rd. Bellingham, WA. 98226 (360) 384-6707
CLASSIFIEDS on the MOVE! check
www.mmrmagazine.com for daily updates!
108 MMR
JANUARY 2009
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Repair Tools BOW REHAIRING Expert Bow Service
Order forms,Pricing and Shipping label at:
www.bowrehairing.com Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division
“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com
FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 26 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com
Breaking News
Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com
Reps Wanted
For 60 years we have provided musical instrument repair tools to technicians and musicians around the world. We have a wide selection of pads and other supplies in addition to our repair tools. Contact us today for a FREE CATALOG.
Sales Representatives Wanted!! Michigan-based Brass, Woodwind and accessories line. Join a great new organization with an “artist-endorsed” product. Competitive Commissions with incentive. Contact: toya@dymusicusa.com 734-384-1705
CLASSIFIEDS on the MOVE! check
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JANUARY 2009
INDEPENDENT SALES REPS Sales Reps Wanted Band & Orchestra Instruments Most territories open A Great Job! AMERICA LONGXING
(718) 706-0828 Ask for Paul shanlin0596@hotmail.com
Seeking Employment Pianos/Digitals/Organs I Don’t Sell, You Don’t Pay Closer for hire! 20 years experience Outside promo specialist timfeager@msn.com • 561-379-4718 MMR 109
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Services
Shows (Guitar) CAL WORLD GUITAR SHOW 2009
LOCAL & NATIONWIDE PIANO MOVING • CRATING • STORAGE •
(800) 222-2888
(310) 830-3362 (FAX) • http://www.pianomove.com
NAMM Weekend in Orange County *This 145th Amigo show is not affiliated with NAMM
January 17, 10-5, January 18, 10-4 Orange County Fair & Expo • 88 Fair Drive, Costa Mesa
Just minutes away down Harbor Boulevard from the Anaheim Convention Ctr. NAMM Show. This is a vintage and new product show featuring thousands of new, used, old and rare guitars, amps. Meet builders, manufacturers, dealers, collectors. Fly to NAMM with your favorite vintage piece and get top dollar at our great show. Take a break from your NAMM schedule and hop over to the West Coast’s largest consumer guitar event!
www.texasguitarshows.com
SHIPPING YOUR PIANO
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Used Band Instruments
Vintage Instruments
Clarinets and utes from $50 Alto Saxes from $250 Trumpets and Trombones from $100 French Horns and Baritones from $395 Clarinets and Flute repad $69 Alto Sax repad $149
Call Jimmy Hayes 800 559-4472
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Wanted To Buy Wanted USED TUBAS ANY CONDITION-CASH PAID THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 WWW.TUBAEXCHANGE.COM
WE, BUY, SELL, TRADE and ship worldwide. Written APPRAISALS available. GRUHN GUITARS, 400 Broadway, Nashville, TN 37203
(615) 256-2033
fax (615) 255-2021
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and ship worldwide. Written APPRAISALS available.
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MMR 111
Adindex COMPANY NAME A
Access Bags and Cases Alfred Publishing Co. Allparts Amati’s Fine Instruments America Longxing Inc. American Way Marketing LLC Anderson Silver Plating Antigua Winds, Inc. Antonio Aparicio ASC
B
J.J. Babbitt Co. Inc. Bechstein America LLC Bluthner USA LLC. Bohemia Piano Breezy Ridge Instruments Ltd. Bridgecraft Buffet Crampon
E-MAIL/WEB ADDRESS www.accessbagsandcases.com www.alfred.com www.allparts.com www.Amatis.us www.huntermusical.com info@americanwaymktg.com www.antiguawinds.com www.antonioaparicio.com www.sejungusa.com
D
D’Addario & Co. Dunlop Manufacturing Inc.
E
Eastwood Guitars Eleca International EMD Music Inc. EMG Inc. Epilog Laser ESI Audiotechnik GmbH
G/H
Getm Getm Wear Grover Hal Leonard Corp. Hal Leonard Corp. Hall Crystal Flutes Inc. Highland Guitars Hoshino (USA) Inc.
I/J
IBC Trading Ltd. Indie Guitars JHS JodyJazz Jones Double Reed Products Jones-Fletcher Jupiter Band Instruments
K
K and S Music Kaman Music Corp. Kawai America Corp. Kelly Concepts, LLC Ken Smith Basses Ltd. Keystone Electronics Kyser Musical Products Inc.
L
Lava Cable Lee Oskar Harmonicas Levy’s Leathers Ltd.
112 MMR
87 91 86 65 64 102 91 47 54 58
www.jjbabbitt.com www.bechstein-america.com www.bluthnerpiano.com www.bohemiapiano.cz www.jpstrings.com www.xmusicpro.com www.buffet-crampon.com
48 69 62 59 72 75 70
www.coloradocase.com www.compositeacoustics.com
91 95 10
www.daddario.com www.jimdunlop.com
11 68
www.eastwoodguitars.com www.eleca.com www.staggmusic.com www.emgpickups.com www.epiloglaser.com www.attitubeamps.com
37 75 73 57 71 52
www.getmgetm.com www.grotro.com www.halleonard.com www.halleonard.com www.hallflutes.com www.highlandguitarcompany.com www.ibanez.com, www.tama.com
85 82 21 9 36 15 15
www.ibctrading.com www.indieguitars.com www.jhs.co.uk www.JodyJazz.com www.jonesdoublereed.com jonesfletcher@comcast.net www.jupitermusic.com
54 52 67 60 89 88 17
www.KandSmusic.com www.kamanmusic.com www.kawiausl.com www.kellushu.com www.kensmithbasses.com www.keyelco.com www.kysermusical.com
46 cov 3 95 68 25 83
C
Al Cass Colorado Case Company LLC Composite Acoustics
PAGE
www.lavacable.com www.leeoskar.com www.levysleathers.com
43 37 22-23
COMPANY NAME M
M&M Merchandisers Inc. Marshall Electronics, Inc. Metropolitan Music Co. Monteverdi Music Music Sales Group Messe Frankfurt Inc.
N/O
NAMM National Educational Music Co. National Music Funding Oasis Inc
P
P & D Wholesale Pantheon Guitars Peace Musical Co. LLC Pearl River Piano Group Petrof USA PianoDisc PJLA Music Products Pro-Mark Corp. Prudencio Seaz USA Inc.
R
Reference Library Remo Inc. Retail Print Music Dealers Association Retail Up Rock House Rockano Productions Ltd.
S
Saga Musical Instruments Samson Technologies Corp. Shredhed SHS International Shubb Co. SKB Corp. Sonare´ Winds Sonora Sunlite Industrial Corp. Super-Sensitive Musical String Co.
T
TKL Products Corp. ToneGear ToneGear Tri-Technical Systems Tycoon Percussion
U/V/W
U.S. Band Vandoren Vandoren Vandoren V.J. Rendano Visual Sound Walking Bird Repair Forms Winkler Woods Wm. Rees Wood Violins (Mark Wood Music Product Wyman Piano
Y
Yamaha Corp. of America Young Chang
E-MAIL/WEB ADDRESS
PAGE
www.mmwholesale.com www.mxlmics.com sales@metmusic.com www.monteverdemusic.com www.musicsales.com www.messefrankfurt.com
76 cov 2 63 7 61 77
www.namm.com www.nemc.com www.nationalmusic.com www.oasishumidifiers.com
38-39 27 85 30
www.PDWholesale.net www.pantheonguitars.com www.peacedrum.com www.PearlRiverUSA.com www.petrof.com www.pianodisc.com www.pjlamusc.com www.promark.com www.prudenciosaezusa.com
86 104 80 29 74 5 12 66 88
www.referencelibrary.com www.remo.com
35 35
www.printmusic.org www.retailup.com www.rockhousemethod.com www.guitarfacelift.com
92 18 78 90
www.sagamusic.com www.samsontech.com www.shredhed.com www.shsint.net www.shubb.com www.skbcases.com www.sonarewinds.com www.sonorastrings.com www.sunlitedrum.com www.cavanaughcompany.com
19 3 30 50 96 44 53 64 34 55
www.tkl.com www.theStringCleaner.com www.theStringCleaner.com www.aimsi.biz www.tycoonpercussion.com
1 79 81 20
www.ekblessing.com www.dansr.com www.dansr.com www.dansr.com www.vjrendano.com www.visualsound.net www.walkingbirdmusic.com www.bigislandukele.com www.ReesHarps.com
97 51 49 93 94 cov 4 18 90 92
www.woodviolins.comcom www.wymanpiano.com
79 76
www.yamaha.com www.youngchang.com
13 31 JANUARY 2009
For the 8th time in nine years, KAWAI has received the coveted
Dealer’s Choice Award
as selected by the readers of MMR Magazine. 2007 Kawai CA91 Digital Piano Digital Home Keyboard of the Year 2005 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year 2004 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year ‘ 2003 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year
Kawai K-3 Professional Upright Piano 2008 Acoustic Piano of the Year
2002 Kawai CN270 Digital Piano Digital Home Keyboard of theYear
2001 Kawai ES1 Digital Piano Digital Keyboard of the Year
2000 Kawai CP200 Digital Ensemble Digital Keyboard of the Year
For over 80 years, the Kawai family has been a leader of innovation – always embracing the latest technology in the effort to create instruments of the highest quality and musicality. Come experience the award winning K-3 Professional Upright Piano and 15 new acoustic
www.kawaius.com
and digital instruments at NAMM booth 207AB.
See us at NAMM Booth 5721