MMR January 2010 ISSUU

w w w. m m r m a g a z i n e . c o m

January 2010

Playable Art Inside the Secret World of MI Auctions

The Fenyves Stradivarius, Cremona, 1720 Sold at Skinner, October 15, 2006 $1,436,000

2010 NAMM Show Preview Buyerâ&#x20AC;&#x2122;s Guide Exhibitor Listing NAMM University Schedule

NEW, DIGITAL VERSION www.mmrmagazine.com

KAWAI K-3 Professional Upright Piano

2009 Acoustic Piano of the Year 2008 KAWAI K-3 Professional Upright Piano Acoustic Piano of the Year 2007 KAWAI CA91 Digital Piano Digital Home Keyboard of the Year 2005 KAWAI RX Series Grand Pianos Acoustic Piano Line of the Year 2004 KAWAI RX Series Grand Pianos Acoustic Piano Line of the Year 2003 KAWAI RX Series Grand Pianos Acoustic Piano Line of the Year 2002 KAWAI CN270 Digital Piano Digital Home Keyboard of the Year 2001 KAWAI ES1 Digital Piano Digital Keyboard of the Year 2000 KAWAI CP200 Digital Ensemble Digital Keyboard of the Year

For the ninth time in ten years, KAWAI has received the coveted Dealerâ&#x20AC;&#x2122;s Choice Award as selected by the readers of Musical Merchandise Review.

See us at NAMM Booth 207AB

www.kawaius.com

Cover photo: The Fenyves Stradivarius, Cremona, 1720 Sold at Skinner, October 15, 2006 $1,436,000

Contents

JANUARY 2010 VOL.169 NO. 1

Features 16

Upfront Q&A: Tabor Stamper MMR gets the scoop from Jupiter Band Instruments’ president on the company’s recent offerings and plans for the immediate future.

Playable Art – Inside the Secret World of MI Auctions Big names, historical interest, dizzyingly large selling prices – MI auctions are exciting, glamorous, and – for the lucky sellers – remarkably profitable. But who’s selling? Who’s buying? How does it all work? We talk with representatives from three major auction houses – Skinner, Christie’s, and Sotheby’s – to get an overview of the scene.

32 38

Bedell Guitars – “Peace, Love, Rock & Roll,” and Proven Business Savvy Band & Orchestra: Diplomatte Musical Instruments MMR speaks with president and CEO Paul Shelden about Diplomatte’s development, his own background as a performer and educator, and how the company maintains quality control in the production of its instruments.

NAMM University Professional Development Schedule It’s back-to-school time! Four days of lectures, training sessions, and free breakfasts – all designed to keep MI retailers in the black for years to come.

Buyer’s Guide to New Gear at NAMM – Part 1 New and notable products to check out in Anaheim this January.

82 94

2010 NAMM Exhibitor Roster The Porchboard Nadene Isackson of Enroute Music explains the evolution and functionality of the company’s unique percussion product, The Porchboard.

Departments www.MMRmagazine.com

4 6 12 96

Editorial Upfront People At A Glance: Hix Brothers Music’s Peter Hix

98 Supplier Scene 106 Classifieds 112 Advertisers’ Index

MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2009 by Symphony Publishing, LLC, all rights reserved. Printed in USA.

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JANUARY 2010

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Editorial

Volume 169, Number 1, January 2010 PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com

A Look Back

ASSOCIATE PUBLISHER Rick Kessel rkessel@symphonypublishing.com EDITOR Christian Wissmuller cwissmuller@symphonypublishing.com

en years ago the industry’s largest “chain” in terms of outlets was Merry Go Round, with 81 units (36 present count, according to the company Web site). Number three on the charts was Music and Recording Superstores (MARS). For those who need a refresher course in the history of the six-year chain, it started with a bang, launched by ex-Office Depot president Mark Begelman and eventually grew to 50 stores before vaporizing in a chapter 7 fi ling in 2002. Perhaps its greatest (and only) lasting contribution to the body retail was the introduction of their industry breakfasts during NAMM, attracting a large cadre of vendors and the freeloading press who listened with feigned interest as MARS executives spun a tale of $5 dollar lesson plans, record label launches, satellite stores and sponsorships of concert venues. While the chain is gone, NAMM has continued the free breakfast format. As for the founder of MARS, Mr. Begelman later surfaced as an officer of a bank and in more recent times as the CEO of Pizza Fusion, “the first ever organic pizza franchise.” The company projects 90 franchise units by the end of 2010 (present count: 30, with one unit in Saudi Arabia). America’s top chain, Guitar Center ended the past decade with the acquisition of Musician’s Friend and 67 units. Ten years later, GC has some 311 outlets, bolstered by the purchase of Music And Arts Center (29 stores in 1999). Rounding up the fi rst tier in ’99 was Sam Ash Music, which has grown from 32 to 45 outlets. As we turned the page to the new century we reported 95 dealerships with three or more units, totaling 804 stores. By contrast, this year’s report (December 2009) had 69 dealerships with a total of 774 units. In addition to the MARS demise there was a substantial number of smaller chain dealers; Werlein’s, Colton Piano, Karnes Music, Washburn Piano, Biasco and McFadden Music, among others, that have left the scene. Brook Mays (which once had 31 stores) is significantly downsized, as are several others (Fletcher Music reduced from 32 to 22 outlets, Schmitt Music, now 18 from 25). On the plus side, Best Buy has entered the business with some 98 MI departments and internet sales have increased steadily, accounting for much of the lost brick and mortar sales and spawning a small but aggressive stream of Internet-only dealers. Prophetically, we asked dealers and suppliers to forecast business in the early 21st century. Heid Music’s Paul Heid, told us, “Enjoy the business we are doing now, because these are the good times people will refer to in the future.” Fred Bramante of Daddy’s Junky Music said, “ I detect a faltering in one of the ‘Big 3’” (see MARS above) Hartley Peavey: “Retailers of the future will have to get involved in value-added retailing or they simply will not exist… this means education, training the customer, having rental and lease programs, and doing installations. In short they must do all the things that the Internet can’t do.” Dennis Houlihan, Roland Corp: “There will always be room for a sharp retail operation, whether in an e-commerce or brick-and-mortar format. If you can add some value to the transaction and effectively answer that old question of, ‘why should I buy from you?’ you should succeed”. And on a final note we invite you to read the comments from the appraisers of the nation’s leading auction houses, there may be gold hanging on your wall.

ASSOCIATE EDITOR Eliahu Sussman esussman@symphonypublishing.com ASSOCIATE EDITOR Denyce Neilson dneilson@symphonypublishing.com ADVERTISING SALES Iris Fox ifox@symphonypublishing.com CLASSIFIED AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com GRAPHIC DESIGNERS Andrew P. Ross aross@symphonypublishing.com Laurie Chesna lchesna@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com WEBMASTER Sanford Kearns skearns@symphonypublishing.com SYMPHONY PUBLISHING, LLC Xen Zapis • Chairman Lee Zapis • President lzapis@symphonypublishing.com Rich Bongorno • Chief Financial Officer rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com

sdavis@ symphonypublishing.com

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JANUARY 2010

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Feels like Plays like Sounds like a grand... ...and is an upright

G e o r g e E m e r s o n in front of his new design, the Hailun HU 6

“I designed the new HU-6 upright piano for the discerning pianist who requires an instrument with the touch and sound of a grand piano. This piano is engineered in the American tradition and is equipped with a true sostenuto pedal.”—George Emerson

The HU-6 which is 52” in height

sets a new standard of advanced craftsmanship in the construction of upright pianos. With the sound, the action and the overall feel that

Hailun USA P. O. Box 1130 Richland, WA 99352

one might expect from a grand piano, the HU-6 meets all of the technical and musical requirements for any institutional or professional setting.

As chief Scale Designer and Lead

Engineer with thirty two years of experience in the American piano industry, George Emerson has received the highest honor China presents to foreign experts for

helping advance the development of craftsmanship and technology. Emerson was one of only 50 foreigners out of 485,000 experts in China to receive the 2008 China Friendship Gold Medal.

We invite you to experience the

touch, feel and sound of the HU-6 at room 205-B at the Namm Show 2010 in Anaheim, California, January 14-17, 2010.

877•946•8078 www.hailun-pianos.com Merchant Inquiries Welcome

Upfront Fabers Partner with Hal Leonard Effective December 7th, Hal Leonard Corporation now has exclusive long-term distribution rights for the publications of Randall and Nancy Faber. The Fabers negotiated the terms of the agreement with Hal Leonard president Larry Morton. The Milwaukee-based music print publisher will be responsible for the sales, distribution and marketing of the Faber catalog throughout the world. The Fabers have more than 200 publications to their credit. The new deal encompasses their entire catalog, including Piano Adventures®

and its array of supplementary publications, such as the PreTime® to BigTime® Library, the Developing Artist Piano Literature Series, the DuetTime ® Piano Series, piano solos and ensembles, classical sheets and songbooks, and more. Working with the Hal Leonard editorial staff, the Fabers will begin creating new publications utilizing songs from Hal Leonard’s broad catalog, aimed at expanding the Faber brand into untapped areas. The first results of this new collaboration are expected off press by the fi rst quarter of the coming year.

Settlement Reached Between Ningbo Hailun & Hailun Distribution Ningbo Hailun Musical Instruments Co., Ltd. (“Ningbo”) and Hailun Distribution, LLC (“Hailun Distribution”) announced that they have resolved all of their disputes and have entered into a written agreement memorializing the terms of their settlement.

In accordance with the terms of their settlement, the exclusive distribution agreement previously entered into by Ningbo and Hailun has been mutually terminated at the parties’ joint request and Hailun Distribution has ceased distributing Hailun branded pianos in the U.S. Ningbo’s new exclusive distribu-

White’s Music Center to Close After a run of over 60 years, it’s being reported that family owned White’s Music Center of California – with stores in Porterville, Hanford, Tulare, and Visalia – is closing its doors. It’s further being reported by local media, that on Wednesday, December 2, Keith White, son of the store’s original founders, was declared dead. He was 78. According to the Tulare County Coroner’s Office, the cause of death was self-inflicted. 6 MMR

The Visalia outlet was expected to remain open through the holiday season, allowing shoppers to purchase closeout items, as well as settle any existing business, including picking up instruments that had been dropped off for repairs and service. At press time, White’s Web site was no longer online and we were unable to contact a representative for further comment.

tor, Hailun USA, shall handle all future sales of Hailun branded pianos.

Management Changes at Bechstein Karl Schulze, CEO of Bechstein, recently announced management changes at the company’s American subsidiary, effective January 1, 2010. Kenneth C. Ambrose will be stepping down as CEO of Bechstein America, LLC and David Skidmore – currently general manager – will become president. Ambrose is described by the company as “the driving force in creating the Bechstein America subsidiary and establishing Bechstein’s first office in the U.S. in New York in 2007.” Mr. Ambrose will stay on board at Bechstein in an advisory position during the transition. JANUARY 2010

In 1964, it was simply about sharing a passion. It still is.

In 1964 at the age of 14, Tom Bedell developed his own line of acoustic guitars to help a generation explore their musical passions. Over four decades and two inductions into the Iowa Rock ‘N Roll Hall of Fame later, Tom Bedell introduces his new line of namesake acoustic guitars.

Times change. Passion doesn’t. In the sixties, Rock ‘n Roll changed the world, revealing a passion for expression through music. As a teenager Tom Bedell was filled with that passion and sought to share it with the world by introducing his line of namesake Bedell acoustic guitars. Today Tom remains as passionate about music and fine guitars as he was all those years ago. He again shares that passion by introducing Bedell Performance Series Guitars. Beautifully designed in all solid wood and precisely handcrafted of the finest materials available, Bedell Guitars let you share your music and your passion. It’s your music… Perform it on a Bedell. See us at NAMM Booth 4840

HANDCRAFTED, ALL SOLID WOOD GUITARS

Experience a Bedell at your local dealer. bedellguitars.com | 877.264.3356

Upfront NAMM Show’s Fernand L. Petiot Marching Band to Celebrate 40th Back in 1970, a group of NAMM Members began what would become a 40-year-tradition by picking up and playing musical instruments and engaging in a “Grand March to the Exposition” to open The 1970 NAMM Show. As a part of that grand tradition, the group enjoyed drinking Bloody Marys at their morning rehearsals and thus, in 1976, this all-industry band became known as the Fernand L. Petiot Marching Band after Mr. Petiot, who is credited with the invention of this famous drink. Over the years, many celebrities have led this famous band including, Doc Severinsen, Maynard Ferguson and Bobby Shew. Today, the Fernand L. Petiot Marching Band still proudly opens the NAMM Show and participation is open to all NAMM Members. Petiot Band members gather to rehearse in the morning of the show’s first day using instruments on loan from various exhibitors’ booths. The band then quickly runs through the music and marches into the Anaheim Convention Center lobby before parading through the exhibit halls.

$399 List

FIFTY YEARS OLD... AND STILL A HOTTIE! W FOR RESERVE NOEL IVERY! D Y R A U R B FE

LPD MUSIC USA DISTRIBUTOR (800) 527-5292 (248) 585-9630 © Danelectro 2010

8 MMR See us at NAMM Booth 4790

This year, marks the 40th anniversary of the Petiot Band and NAMM is planning to celebrate the occasion with the help of another group of adult musicians, Portland Oregon’s own “Get a Life Marching Band.” Founded in 1994 by former school band members Bob Pulido and John Lind, “Get A Life” is an all-adult band whose members have three things in common according to the group’s Web site: They were all in high school or college marching bands, they still haven’t gotten over it, and they would rather miss a note than a meal. This band of young-at-heart seniors has performed at many prestigious events including the Rose Parade and President Obama’s Inauguration. The 40th anniversary celebration performance of the Fernand L. Petiot All-Industry Marching Band along with special guests the “Get a Life” Marching Band will take place to open the 2010 NAMM Show at the Anaheim Convention Center on January 14, 2010, at 10 a.m. PST.

Management Changes at Young Chang Vincent Choi, the president of Young Chang North America, has announced that Bruce McNeil, currently national sales manager, has been promoted to vice president. Vincent expects this change to, “add more vitality to Young Chang and a positive force to the company’s future direction.” JANUARY 2010

Solid Cedar. Solid Sound. Handcrafted to express the music in you. Trust your music to the majesty and wonder of solid Canadian red cedar. Experience the bountiful and balanced music. Marvel at the full projection of sound. Savor the rich, natural beauty of the grain. Canadian Red Cedar

African Mahogany

Indian Rosewood

Nine models to choose from, available in Dreadnought, Orchestra, and Parlor bodies with mahogany or rosewood back and sides.

To purchase a Great Divide Solid Cedar guitar, visit your local Great Divide dealer or call 1.877.264.3356. See us at NAMM Booth 4840

greatdivideguitars.com 1.877.264.3356 A DIVISION OF TWO OLD HIPPIES, LLC, P.O. BOX 557, SPIRIT LAKE, IOWA 51360.

Upfront Gretsch Celebrates Bigsby’s Birthday December 12th, 2009 marked the 110th birthday of Paul Adelbert Bigsby, “the man who designed and built the fi rst solidbody electric guitar.” A skilled motorcycle machinist—and also a music fan—Paul Bigsby got into the world of guitars in the mid-1940s when he designed a replacement vibrato mechanism for C&W artist Merle Travis’s Gibson L-10. Paul’s device set a new standard, and it rapidly became the vibrato of choice for many guitar manufacturers the world over. In late 1946, Travis approached Bigsby with a concept for a new guitar. Travis’s

rough sketch depicted a solidbody electric with all six tuning pegs on one side of the headstock. When the guitar was completed, Merle Travis played it on recordings, on radio, and on public performances. The revolutionary design inspired guitar players and builders alike. Fred Gretsch describes the care that has been taken to preserve the Bigsby heritage, saying, “Gretsch guitars have featured Bigsby vibrato tailpieces for fifty-five years. Gretsch and Bigsby are often thought of together, and now we’re one company. We’re continuing to manufacture vintage-style Bigsby vibratos

Update to December 2009 “Print Publishing Review & Forecast” Lorenz Top Sellers 2009 Omnia Sol (Let Your Heart be Staid)

•

Night of the Father’s Love

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Let All the People Say Amen

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Keep Your Lamps

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Dreams that Children Dream

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Speak, O Lord

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Celtic Communion

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Yes, My Jesus Loves Me

•

Listen to the Rain

•

I Hear the Prophet Callin’

Trillenium Music Co. Top Sellers 2009 Peter and the Wolf, Prokofief trans. By Earl North for Wind Quintet & Optional Percussion

•

Gershwin Three Preludes, trans. Stewart for Wind Quintet

•

Carl Nielsen Wind Quintet

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Trade Regrets: Neil A. Kjos

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and bridges using the same hand-made methods prescribed by Paul Bigsby more than half a century ago.”

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Simple Gifts, trans. Stewart for Wind Trio

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Carulli Six Duos for Flute and Guitar

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Beethoven Fur Elise, trans. Stewart for Wind Quintet

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Ecloghe by Castelnuovo-Tedesco for Flute, EH, and Guitar

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Period Pieces with NooGlu (Wind Quintet no. 3)

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Six Carols for Flute and Piano

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Bluesmasters for Wind Trio

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Telemann Trio Sonata in A Minor, trans. Stewart for Wind Trio

Neil A. Kjos, Jr. took over the music publishing company that his father, Neil A. Kjos, Sr. had formed in 1936. He began by developing and adding the best-selling Bastien Piano publications to a catalog that had previously focused exclusively on instrumental and choral publications. Development of the popular Bastien pedagogy culminated with the release of the Bastien Piano Basics in 1985, the world’s first ever 4-color piano method. Under Neil’s direction the company became one of the most trusted names in music education with the release of numerous award winning methods and publications including the Standard of Excellence band method and All for Strings method for string orchestra. He was one of the first U.S. publishers to expand international outreach, and his publications today are available in more than 16 languages worldwide. Neil was also instrumental in fostering a greater dialog between teachers and directors worldwide through extensive workshopping internationally, and by introducing foreign band directors to the Midwest Clinic and ABA. Neil retired in 1997 and the company is now run by his sons Mark and Tim Kjos. Neil passed away on November 23. JANUARY 2010

“Without a doubt, this is the best trumpet I’ve ever played.” Roger Ingram Educator, Author, Recording Artist, and Lead Trumpet with the Orchestras of Harry Connick, Jr., Maynard Ferguson, Woody Herman, Jazz at Lincoln Center and Ray Charles. http://RogerIngram.com

Roger performs exclusively on the new XO 1600I Trumpet.

Professionals are playing XO by Jupiter. Your customers will want to as well. XO Trumpets, Saxophones, Trombones, Low Brass Once your customers try an XO, they will discover what more professionals already know – that XO instruments perform to the highest standards. For 2010, Jupiter is introducing new B�, C and piccolo trumpets, new tenor and bass trombones, new compensating euphoniums and new C tubas. XO by Jupiter. Professional. By Design. Visit the Jupiter XO Exhibit at the 2010 Winter NAMM, Booth 4800.

jupiterxo.com

People Hal Leonard Corporation has announced Greg Gilpin as the director of educational publications for Shawnee Press, the choral and instrumental music publishing company it acquired in June. Gilpin will be responsible for Shawnee’s overall publishing and marketing for the school market, developing new educational resources for all grade levels. Brad Strickland has joined as director of sales at MV Pro Audio. Strickland’s history includes a long tenure with Korg USA followed by six years at Ilio. He’s been deeply involved with sales, market development, advertising and promotion, artist relations, and logistics and planning. His resume even includes a stint as co-manager of the band Little Feat.

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Carolyn Manley will return to Conn-Selmer to lead the educational outreach of this company. Manley will direct the Educational Programs of Conn-Selmer Institute, as well as manage special Manley events and artist relations. Manley worked at Conn-Selmer over eight years in positions of increasing responsibility from customer service through marketing management, and was instrumental in developing the educational division plan for Conn-Selmer. Manley returns to Conn-Selmer following four years of employment in senior management positions within the Gemstone Musical Instruments Company. Mike Kamphuis has been promoted to senior director of product marketing at Conn-

See us at NAMM Booth 5964

Selmer, Inc. Kamphuis will be responsible for all activities related to implementing and coordinating the Conn-Selmer product marketing strategy for its legendary Brass, Woodwind and Stringed in- Kamphuis strument brands. Dick Markus joins Regal Tip as sales manager for Europe, Asia, Africa and North America. Markus has held senior positions with several major companies, including Remo, Ma- Markus pex, Latin Percussion and EMD. Dick’s background includes sales & marketing, management, and strategic planning.

JANUARY 2010

See us at NAMM Booths 3254, 3264

SONGBOOKS

We have every collection you could hope for, featuring hot favorites from every genre of music out there!

PLAY-ALONGS

See our new series Blues PlayAlong and Audition Songs along with new releases from all our other lines.

GUITAR RELEASES

We have something for guitarists of all levels and all styles!

Visit us at booth 4618 to see our hottest new releases and to take advantage of our exclusive show specials!

PIANO

Hal Leonard is your source for piano titles â&#x20AC;&#x201C; whether your customers are students or pros!

WEDDING ESSENTIALS

Book/CD packs perfect for wedding musicians, wedding planners, or couples looking to choose the music for their ceremony.

FASTTRACK STARTER PACKS

The popular instruction book/ CD packs are now packed with corresponding DVDs!

DVDs

Weâ&#x20AC;&#x2122;ve got the latest DVDs from Rock House, Homespun, Hudson, MVD, and more!

SOFTWARE

Hal Leonard is your source for all software that matters to musicians!

ACCESSORIES

Consolidate your shipping costs by ordering your most popular accessories along with your regular Hal Leonard order!

Call the Hal Leonard E-Z Order Line to schedule an appointment today!

1-800-554-0626 U www.halleonard.com

UpfrontQ&A Jupiter Band Instruments’ Tabor Stamper Jupiter Band Instruments, Inc. has been growing rapidly over the past few years and just recently released a new line of professional instruments that’s already meeting with positive reaction. Even in a tough economic time, Tabor Stamper, Jupiter’s president, is very pleased with the company’s position and is excited about the future. Recently, MMR sat down with Stamper to get a better handle on Jupiter’s growth as a company, their newest products, and what the future holds.

MMR: Tell us about the new XO line of instruments. What’s happening on this professional level for Jupiter? Tabor Stamper: We are very excited about our XO line of professional instruments. During 2010, the complete

XO line of brass instruments will include three Bb trumpet models, new C and piccolo trumpets, a superb flugelhorn and, later, a new D/Eb trumpet. In addition, we have a new series of bass trombones to join our straight and rotor tenors in both dependent and independent designs. These instruments have been carefully designed and tested over the last several years. We have utilized trumpet designers and craftspeople from around the world and leaned heavily on some of the finest professional players to bring our designs to a level rarely approached by builders today. One example is Roger Ingram. Roger is a great player and his lead playing with Harry Connick Jr. and others will give our entire XO trumpet line more exposure, but we have other top players that are equally supportive of the entire line of trumpets, trombones, euphonium and tubas. As these models become available next year, the enthusiasm and interest in XO will be clearly evident.

MMR: I understand that Jupiter is very involved with the Drum and Bugle Corp. scene. Are there any new developments within your Marching band line of instruments? 16 MMR

TS: Our Quantum project for marching band has been very aggressive, encompassing the entire outdoor ensemble. As a result, the Quantum line of marching instruments is coming into its own quite nicely. This group of instruments is a joint effort between designers at Jupiter who have focused on marching brass and those at Mapex and Majestic for marching drums, timpani and mallet instruments. The marching brass line was designed as an ensemble, rather than individual instruments, adding sonority and power to the resulting sound. The key to the marching drums is the rich tone of the specially constructed shells. Our players in both DCI (Drum Corps International) and WGI (Winter Guard International) corps have commented on the full and vibrant tone and they love how the drums really “sing.” Our work with both DCI and WGI corps has shown that these instruments perform very well and are designed for the long haul. The front percussion ensemble is a natural growth from concert percussion and the Majestic concert drums and mallet instruments are providing the quality and value needed in today’s competitive marching environment. JANUARY 2010

MMR: Jupiter has expanded in recent years, in both size and scope. How are you adapting to this growth? TS: Dealers will begin seeing more evidence of our true corporate identity, KHS America. As you know, Jupiter wind instruments are only one part of what we provide to the music world. Majestic concert percussion is rapidly making its place in the marketplace, and Mapex drums have long been a respected name. Altus flutes are among the finest in professional, handmade flutes. We believe it is inaccurate to simply place all of these brands under the Jupiter name. Instead, each will be marketed on its own unique merits and managed under the KHS umbrella. KHS America is a wholly owned subsidiary of KHS International, with manufacturing facilities all over the world for Jupiter wind instruments, Majestic concert percussion, Mapex drums and professional level Altus flutes, crafted in Japan. MMR: With facilities all over the world, how does KHS America effectively maintain quality control?

JANUARY 2010

TS: One of our greatest assets is that we own and control our own research, design, and manufacturing facilities. These facilities are wholly committed to our KHS brands. They are also quite flexible in accommodating and achieving a high level of craftsmanship and quality. The company has instilled a culture of improvement in every facet of design and manufacturing. Even when the quality of our instruments appears to be excellent, we see our manufacturing team always examining how to improve even more. Because our facilities are ISO 9001 certified, we have excellent control over quality in all areas.

business in harmony with our dealers’ needs. We are able to match our programs more closely with our dealers’ buying patterns and assist them in promoting to schools and individuals, as well as providing them consistent and profitable rental instruments for band. Unlike some manufacturers that have simply given up all logic in this difficult economy, we are privileged to have the support of many dealers, both large and small, who appreciate our common sense approach and willingness to adapt to their needs.

“One of our greatest assets is that we own and control our own research, design, and manufacturing facilities.”

MMR: It’s been a challenging year or so for all, to say the least. What can dealers expect from KHS America in 2010? TS: Among our strengths as a growing company is our ability to pattern our

MMR: What does the immediate future hold for KHS America? TS: We believe that the year 2010 will be a Majestic year. Majestic timpani have been available in Europe for some time, but now, with the introduction of the complete line of concert percussion, from timpani and concert drums to con-

MMR 17

UpfrontQ&A

See us at NAMM Booth 4768

cert and marching mallet instruments, Majestic will play a major role on the stages of America’s finest ensembles and will become a staple for dealers who want to serve their schools with the most upto-date, high-value instruments. This coming year, dealers will see the results of our worldwide efforts. Our newest professional products are the foundation. New, more active efforts with key artists and educators, as well as recommitted promotional efforts will drive demand. Of course, our standard instruments will continue to support student achievement with a warranty that is good through high school graduation, and our background and harmony instruments continue to support today’s finest school bands. Overall, KHS America is dedicated to music performance and education, providing high quality wind and percussion instruments of exceptional value at all performance levels. We do this in partnership with our loyal dealers, working hard to make sure they can serve their customers while making a fair profit. It takes all of us to get the job done.

Breaking News

Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com 18 MMR

See us at NAMM Booth 3416

JANUARY 2010

ADJ Group of Companies Is Your Business Partner For

ALL ACCESS

To Greater Sales & Higher Profits!

5774 # h t o o B @ s U it Vis 0!

NAMM 201 0

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News Note from Joe Get Ready to Make the Most of the NAMM Show... and Increase Your Chances for a Successful New Year Congratulations to all of you whoâ&#x20AC;&#x2122;ve made the choice to join your industry peers for the 2010 NAMM Show. Making the commitment to invest in yourself and your business could well be the smartest decision you make all year. Each January brings with it the promise of a fresh start, and while no one is predicting a quick recovery the economy is showing signs of life. With this in mind, I am conďŹ dent that this NAMM Show will position you and your business for success in the coming year. Networking with your friends and peers, launching the latest products that will excite the market and learning from the industryâ&#x20AC;&#x2122;s best and brightest by attending as many NAMM University classes as you can will undoubtedly give you the competitive edge in the year ahead. I truly believe that this moment is critical for the longterm health and development of your business and our industry. Opportunity is all around us, and this NAMM Show will help the industry â&#x20AC;&#x153;get readyâ&#x20AC;? to fulďŹ ll its potential for growth and success.

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visit us online at www.namm.org The NAMM Show is so much more than the typical convention. Weâ&#x20AC;&#x2122;re music people at heart, and there will be more talent and star power at this show than I can ever remember from shows past. The exhibitors are pulling out all the stops and bringing their biggest artists to inspire us all. The NAMM Show is also the industry family reunion, where friendships and camaraderie truly matter and have lasting value to us all. We have packed this yearâ&#x20AC;&#x2122;s NAMM Show with new features and activities to provide your business with the tools and support it needs, allowing you to make the most of your decision to attend. Be sure to plan your schedule to guarantee that your store has the must-have inventory for spring. Attend NAMM U sessions to ensure your business is prepared for the â&#x20AC;&#x153;new economy.â&#x20AC;? Visit the Wanna Play? Booth and ďŹ nd out how to promote music making to whole new markets, and meet music business students from all over the U.S. who are eager to enter our workforce with new ideas and energy. Stop by the new H.O.T. (Hands-On Training) Zone to meet with business mentors who can help guide you and your business to the next level. And enjoy the hundreds of musical events we have scheduled, designed to remind us all why weâ&#x20AC;&#x2122;re in the best business in the world! Thanks again for your continued Membership, support and friendship. Weâ&#x20AC;&#x2122;re looking forward to seeing you at the show and helping you succeed in 2010!

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New Audiences=New Sales s 7E ARE EXPECTING A STRONG TURNOUT FROM OUR CORE RETAIL AND commercial Members. s 7E VE EXTENDED INVITATIONS TO HOUSES OF WORSHIP FROM ACROSS the country. s .!-- WELCOMES MUSIC EDUCATORS WHO LL BE LOOKING FOR THE best music products and materials for their schools. s 4HIS YEAR BUYERS WILL BE HAPPY TO lND GEAR FROM BRAND new exhibitors, in addition to 1500+ booths. s 6ISIT THE ( / 4 (ANDS /N 4RAINING :ONE PROVIDING CUSTOM solutions targeted to professionals in the live audio, house of worship, and stage and lighting industries.

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Inside the Secret World of MI Auctions

erry Keane was hunched over his desk one chilly day in March 2004, inventorying a large cache of product. Diligently, methodically, he had gotten through 10 of the 56 pieces, which were to be auctioned off to raise money for the client’s worthy cause.

“I realized I was approaching it too academically,” he says slyly. “I went into the vault, grabbed an amp, pulled it to my desk, and started to play the rest.” The client, Eric Clapton; The product, his guitars; Clapton’s cause, Crossroads Centre in Antigua, his island home where this center reaches out to help recovering alcoholics like himself. Keane reports that Clapton was nervous about putting up what he called “his A-Team” of mostly Fender Strats, the “cream of his collection.” “His choice in guitars was wonderful, they all sounded and played magnificently,” Keane says. A connection with the “Guitar God” himself would suffice mediocre instruments; “but they were superior guitars.” The event is reported to have earned $5,072,350.

This 1850 Rocca violin was made by renowned luthier, Giuseppe Rocca (1807 – 1865). Often called “a poor man’s Stradavarius,” string instruments made by his hands typically go for $150,000.

JANUARY 2010

no idea of the value until they did an Internet search and found out about these instruments being sold at Skinner’s. So we do get a lot of these instruments from the original owners’ families, which is really important when you’re doing auctions. We try as much as possible to get stuff that is fresh – things that haven’t passed on from hand to hand from dealers and musicians, because those are the items that really do the best in the marketplace.” These music auctions are still “live,” per the cliché branded into our minds from movies. Not surprisingly, they also include technology that reaches a slightly larger audience – as in the world. “It’s a live auction, so people will bid live in the room, but also people are able to bid by telephone as well as absentee bids via an Internet portal called Christie Live,” Keane says. “Clients can bid in real time on the Internet from the privacy of their own time – it’s not static the way eBay is. You’re linked right up to the room, and the auctioneer looks right at you. It’s a personal connections, and has opened up the process to a very global audience.” Sotheby’s offers similar services.

CHRISTIE’S IMAGES LTD. 2009

At Christies, the pop-related market has become a growth market, and it has spurred them out of dealing with primarily the violin family. Specifically, it’s fine American guitars that are attracting their deep-pocketed clients attention. For ROI, though, it’s hard to beat the classic violin: In 1971, history was made at Sotheby’s when the “Lady Blunt” Stradivarius of 1721 was sold for the equivalent of a record-breaking $140,000. In 2008 it sold privately for nearly 40 times that amount, $5.7 million. Sotheby’s deals almost exclusively with violins, and the name of the maker and the player both contribute to value. “Most great violins have a name of a performer attached to it,” Sotheby’s Tim Ingles says. “Take for example, Joshua Bell’s Stradivarius. It used to be played by the great Polish violinist Bronislaw Huberman (1882–1947).” That added value to the instrument, though “whether it now being Bell’s instrument will add value to it [in the long run] is debatable.” (That instrument has a great story, too: In 1985 it resided incognito for months in the Danbury home of Edward Wicks, where its “owner,” a thief named Julian Altman, who was on his way to jail, had brought it for safekeeping. Within months of his imprisonment, Altman was near death from stomach cancer. On his deathbed, according to his wife, he divulged that the violin he had played for nearly 50 years was the Gibson Stradivarius that had been stolen in 1936 from Huberman at Carnegie Hall. Bell acquired it in 2001 for a price of $4 million.) Skinner, Inc., one of the world’s leading auction houses, has seen its own profi le – and that of auctions, and music-related auctioning – raise significantly through ties to a popular television program: “A lot of people come to us through PBS’ ‘Antique Road Show Series,’ for which I am one of the appraisers,” explains David Bonsey, who runs Skinner’s Fine Musical Instrument department. “Many of these instruments were actually found under beds in homes of people who really had

Christie’s Keane, with Christie’s for 10 years, is department head for MI with the respected auction house, which was founded in 1766. In 2008, Christie’s did $5.1 billion in private sales, with musical instruments being a growing piece of that gross. Keane previously worked for Skinner in Boston, where he launched their MI department. A musician and instrument maker himself, he’s worked with both guiKerry Keane tars and violins prior to embarking on his auction house career. On December 3, Christie’s experimented with a Country Music Sale, the first sale dedicated to the creation, his-

From a “Lloyd Loar” mandolin played by legendary country star Bill Monroe.

MMR 23

CHRISTIE’S IMAGES LTD. 2009

Dale Evans’ and Roy Rogers’ guitars.

24 MMR

tory, and evolution of country music. The foundation of the sale is property from the estate of songwriter and “King of Western Swing” Hank Thompson. Included were musical instruments, stage outfits, and hand-written lyrics from American artists including Roy Rogers and Dale Evans, Waylon Jennings, Hank Williams, Bill Monroe, Buddy Holly, Johnny and June Carter Cash, among others. “It’s the first time for Christie’s – or any other venue for that matter,” states Keane. This project evolved from his visits with Nashville clients (which include classical and country/pop clients). “On every trip, I was shown property specific [to the country genre], but I kept saying, ‘Let’s wait until we can do a special sale around country music.’” Recently, when Christie’s secured the Thompson estate as a client, Keane knew it was time to reach out to all the “wonderful property” he has seen over the years that would compliment the event. Deciding the value of a particular musical instrument is part art, part science, and fi lled with surprises. “The first step is really to attribute work to a specific maker,” Keane explains. “We want to know the time period. With guitars specifically, we want to know makers, model, and when it was made.” This information is usually fairly easy to access via serial numbers, but not always. Manufacturers with a long history weren’t always as particular to the whole “chronology” thing when it came to numbers that one might think. “At the end of the day, we really need to see the instrument. Only then can we determine its age, condition, and originality.” Keane outlines the five fundamentals of deciding if an instrument is worthy of a live auction:

O Attribution: Who made it; O Quality: That aside, an instrument tied to an artist has some more value; O Condition: How is it going to be accepted by the knowledgably buyer? O Freshness: An instrument that hasn’t been seen for years, or better yet – has yet to be discovered. Something that inspires a collectors sense of discovery; and O Provenance: If it comes from Eric Clapton, etc., “the temperature of a passion influences a lot of a sale.” When one enters the stratosphere of this caliber of auctions, an artist signature on it can actually devalue more than value it. Exceptions exist: In 2004, Johnny Cash took his 1965 Fender Malibu and scrawled in his own shaky, barely decipherable hand: “I shot a man in Reno just to watch him die.” “What a great phrase,” sighs Keane. “It’s taken from one of his greatest songs, in his hand, on an iconic guitar.” But that is rare, as more often, say, with a Jeff Beck signature on one of his many Fender Stratocasters, it can be a turnoff to deeppocketed participants. Sometimes the best of both worlds collide: An artist association meets the historical implications. This past April, Christie’s sold a guitar that was Roy Rogers’. Fair enough. But it was a 1930 Martin OM45 Deluxe. Oh wait. It turned out to be the very first OM45 Deluxe – a prototype in fact. The good people of Martin produced it, shipped out to a Sherman Clay store in San Francisco, and by 1933 it had landed into the hands of Rogers. “Rogers had bought it at pawn shop, as it was the height of the depression,” says Keane. “This specific guitar was undiscovered. When it came to the surface, only 14 of these OM45s were thought to have been made.” This one made that number 15. Keane raised eyebrows when what many thought was a $150,000 to $250,000 guitar was declared by him worthy of $350,000 winning bid. When a collector who recognized its importance paid $554,500 for it, it proved that even Keane himself had underestimated its potential. “Prior to the sale, there was a great debate – what would drive its value? The historical aspect or the association with Rogers? People are still arguing that. But for me, they can’t be separated.” And who is dabbling in all of this? “It’s a very broad spectrum,” says Keane. “There of course the private colJANUARY 2010

1959 Gibson Les Paul. Sold at Skinner May 7, 2006 for $293,000.

F5 “Lloyd Loar” Gibson Mandolin, 1923. Sold at Skinner Oct. 17, 2004 for $129,250.

1957/63 Gibson Explorer. Sold at Skinner October 15, 2006 for $611,000.

lectors, who harbor a deep passion in the property be it violin bows or electric guitars. They come to the process with a great love of the item and an in-depth historical knowledge.” Those who have only passing knowledge of how auction houses distribute high-end collectables may recall the 1980s boom on impressionistic paintings: Collectors spending so much money on your Van Goghs and Picassos that the only thing they could reasonably do with them was lock them in their private safes as they were essentially uninsurable. Luckily that is not the case with most of these instruments. “The guitar collectors are by and large all players and uniquely talented,” says Keane. “The buyer of some special electric guitar might be a patent attorney in New York City, but on Thursdays, he plays in a blues band in New Jersey.” With the exception of your late 16th or early 17th century guitars, most acquisitions are played, even if not professionally. “One of the finest collections is owned by a gent out in LA named Jonathan Kellerman [novelist]. He’s built a wonderful private collection, and is a very talented musician. He enjoys them, and has a great passion for them.”

Keane says he does hear from MI stores – especially those who are closing up business with no kin ready, willing, or able to take over. “They often have a collection of vintage instruments they want to sell. There’s a relatively vibrant market in the private sector for those.” If you’re wondering if Keane thinks his company is better than your eBay, etc.: “I think what auction does for many clients is offer a transparency in the process. There’s no secret to what we think it’s worth, what its worth after it sells – it’s all true capitalism.” Beyond the guitar? Not much. Years ago they sold a trap set used by The Who and it broke records, but that proved to be exceptional. “There’s a small community of percussion collectors, but its not nearly as vibrant,” Keane says. “The guitar is an iconic American symbol and represents popular culture.” Not to say that’ll always be the case – for example, if the Rhodes piano Billy Joel played “Just the Way You Are” surfaced, that would be of interest; but again, the community willing to bid on it would not be as large. (As for Keane, he says he very much enjoys his job, which is easy to under-

stand as “only those who work in Christie’s musical instrument department and the wine department get to sample their wares.”)

JANUARY 2010

Skinner When asked what types of instruments come into the Skinner’s gallery, Bonsey is quick to reply. “The instruments we usually handle for our fine musical instrument sales, pretty much fall into the category of string instruments and from time to time we also do wind instruments — we don’t really handle keyboards. Most of the items we do are from the violin family, I would say that’s about 75 percent of our business.” The rest of Skinner’s inventory is made up of about 20 percent guitars and other fretted instruments and five percent assorted wind instruments. “The wind instruments are usually good vintage saxophones, trumpets and collectable flutes — especially from American makers. We kind of refrain from commercially built wind instruDavid Bonsey MMR 25

The Stradivari “Emiliani” violin, made in 1703 by Antonio Stradivari himself.

Buddy Holly Gibson Incorporated, A Guitar, style J-45, Kalamazoo, Mi., circa 1942-43.

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So, it came back from the factory with the Bigsby vibrato and a little plate over the stop tailpiece holes that said ‘custom made,’” explains Bonsey. “It was a pretty near perfect piece and it was sold at the height of the market. So there was some very strong bidding from collectors that finally brought it to 611k and that was actually at the same sale where we sold the Stradivarius. That was a good day for us.”

Making the Market In addition to buying and selling some very rare instruments, auction houses have often created a market for little known instruments. “I can pretty much say that Skinner made the market on the Lloyd Loar F5 mandolins,” says Bonsey. The very first one that we had came to us at a time when the retail blue book value was at about 40k. This one came to us in beautiful condition. It had a one-piece back and it was a later fern inlay so it was

CHRISTIE’S IMAGES LTD. 2009

all of those instruments in a certain class and we’ll get an average lot level. So we have different categories,” explains Bonsey. “We’ll have maybe 40 or 50 violins within the under 10K level, we might have up to 10 or 20 violins in the 10-20k level and we might have even several of the 50100K and above price range. Generally, the guitars will be anywhere from the 5k range up to 25k range,” says Bonsey. In the past, Bonsey has sold guitars for as much as 611k. “That was for a 1957 Gibson Explorer, which was really in near perfect condition from the original owner. It had been purchased by the owner’s father for him in Chicago in 1963,” says Bonsey. It was one of those Explorers that were finished in 63 out of partly 57 parts and partly 63 parts. These Explorers had actually been sitting unfinished for a while at the factory. They bought it in Chicago, and it was sent back to the factory because the father really wanted it to have a Bigsby vibrato on it.

CHRISTIE’S IMAGES LTD. 2009

ments from the 20th century and we generally don’t handle the old marching band instruments and things like that from the ’20s and ’30s because there are not a lot of calls for them,” says Bonsey. Although Skinner Inc. carries a variety of interesting instruments, Skinner’s bread and butter with respect to fi ne instruments are their selection of stringed instruments. “The highest price per unit would be violins and guitars easily,” says Bonsey. “The violin market has been extremely strong for all of the 10 years I’ve been doing this. I mean, we sold one Stradivarius for 1.43 million. Ten years ago at the very first auction sale that I did we had a Neapolitan violin from the mid 1700s by Alessandro Gagliano that reached a world record price of 200K and that’s still actually a world auction record,” says Bonsey. To gauge prices of any given sale, Bonsey takes an average lot level. “We take a number of lots in a sale and add up the gross receipts from

Hank Thompson Vox, an electric 12-string octave guitar, Italy, circa 1966 JANUARY 2010

What Economy? Bonsey is confident that the market will continue to grow. “When you’re selling at an auction, prices are really going to remain constant. Because of the conservative nature of auctions, prices don’t go up and down so much like retail prices do. The violin market is by nature very conservative so that never really goes down,” says Bonsey. “The guitar market, although it’s a little more volatile, is similar. It’s seen the biggest spikes but recently it’s been leveling off,” says Bonsey. “The more conservative market for steel string acoustics like the nice old martins has been pretty steady too. I haven’t seen that market go down at all. I think the biggest hit has been to the solid body electrics. They’re not really extremely rare, they just have a big demand in the mass market and in the pop culture market,” explains Bonsey. “Guitars can be very, very hyped so that people will go on a buying frenzy and then things will inevitably cool off so the electric market has taken the biggest hit in recent years, but I think it’s just a JANUARY 2010

matter of time before it comes back to where it was,” says Bonsey. “Some of these instruments are so old and so rare that they don’t really fluctuate in price. The very highest ones do appreciate at a higher rate. In other words, the top Stradavari violins will appreciate sometimes on an average at over 10 percent per year and they can spike at an auction when there’s a crisis,” explains Bonsey. “Actually the very best violins will shoot up in price because people will see fi ne tangibles as a safer place to put their money -- rather than in the stock market where it can go up or down. The great thing about auctions is even in slow retail times and times of difficult credit, there are people with money who will buy the very fi nest examples of these violins, so prices do remain steady on the overall scene. Like I said, they’re pretty conservative to begin with so they never really go down, they just have a steady climb upward.”

Sotheby’s Tim Ingles, head of musical instruments of Sotheby’s, says he plays cello, though refuses to call himself a cellist. He’s been in the music instrument department of the auction giant for 15 years, and heading it for 10. The department consists of himself, and another expert, and support staff. A bookseller founded the company in 1744. The MI department deals almost exclusively with violin family instruments. “It’s a steady market,” he says. “Obviously, the size of the market moves according to fashion to a certain extent.” He sites Japan’s economic boom of the 1980s as a period when many treasured violins were sold at astronomical prices. “This will repeat itself as the Chinese market opens up – I’m told there are 10 million people in that country learning the violin at the moment … assuming even a few of those reach greatness, then it’s inevitable that that market will become Tim Ingles even stronger.”

CHRISTIE’S IMAGES LTD. 2009

towards the end of Lloyd’s tenure at Gibson. That one sold for 80k and we’ve sold probably half dozen or more after that — eventually reaching an auction price of 129K for one of the very beautiful twopiece flame maple back. Not long after that the retail prices reached about 200k, maybe a little bit over for the Lloyd Loar instruments. “We were pretty important in the rise of the prices for the 59 Les Paul as well,” says Bonsey. “We sold one some years back for 293k. That one was a 59 Sunburst that was actually in pretty well used condition. It had a medium amount of fade from the color on the top but nonetheless it was at a time when the market was hot. That one I brought out of Minnesota in February. So you can imagine, I flew up to Minnesota and drove halfway across the state to meet someone in a very small town who had this guitar,” laughs Bonsey. “It was quite amazing bringing it back. That one sailed past an estimate of 120k so it did quite well. Interestingly enough last year we had another 59 burst that was the very previous serial number from the one we sold years back and that one was in near perfect condition from the original owner, although that one sold for a bit less (235K).”

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MMR 27

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The reality is there is a limited supply of premium Italian violins (300 years old or more), so they will forever increase in value. While it’s hard to imagine someone spending a couple of million on a Jeff Koons sculpture and putting it out so people could climb on it, similarly priced instruments are being played. “In the last century, there were private customers who hoarded instruments, but to be honest, most collectors choose to loan instruments to professional players.” A collector who spots an up-and-coming talent who eventually becomes a household name and loans him or her an acclaimed violin can add value to the instrument (in addition to joy to the music-loving world, of course). MI storeowners need not spend time in their store’s attic looking for that undiscovered gem, however. The days of tripping across that long overlooked million-dollar cello are “rarer and rarer,” and when something is discovered, it tends to be something of a more modest value. Beyond strings, Sotheby’s has worked with clients selling pianos and harpsichords, but to a much lesser extent. Ingles says there’s less demand for keyboard instruments, though they do sell collectable Flemish and English harpsichords, particularly those built before 1820. “These are much more likely to end up in a museum, though,” he adds. And they usually aren’t played: unlike centuries-old violins, the owner has a dilemma: to make it playable, original parts need to be replaced, thus automatically devaluing the instrument. “It’s a conundrum of originality versus playability.” Ingles gets asked all the time why these old instruments are so valued. “There’s a good reason for that: Pianos are a branch of engineering that has seen constant improvement, whereas with violins, there has been absolutely no improvement in engineering over the last 300 years. The object that is someone’s day job just happens to be an antique.” He admits that it’s ultimately a mystery, because experts can recreate a Strad from the 1600s but still fall short of greatness. To the unbiased ear, the old violin sounds different; to the biased ear, much better. “You can hear the difference – the older violin’s sound is more complex, so the aging process plays a roll but not completely… it’s a fascinating world.”

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32 MMR

ing guitars today, is there a need for yet another?” A smile fi nally breaks and he says: “I’m going to answer a rational question

with an emotional answer: We did not say, ‘What a great business opportunity this would be!’” He laughs, adding, “I’m doing this because I love guitars, love music, and I want to build the best guitars in the world. I’ve been successful in my previous endeavors and I will be successful in this one.” Bedell certainly makes his case. It may seem like a contradiction that the self-described “old hippie” has such acute business sense, but in fact the combination will be fundamental to the success of the new guitar company that carries his name. Quality products made with an unwavering devotion to the art of music making are backed with decades of successful marketing and manufacturing experience. From this fertile ground two lines have sprouted: Bedell Guitars, all made from hand-selected wood designed to compete against higher-end names priced higher than the $700 to $1,400 range that these will be at; and also the Great Divide line, for the entry-level priced between $200 and $600 MSRP. Today they have two workshops in China producing the guitars. But he is JANUARY 2010

acutely aware of the negative attitude toward Chinese made guitars, and says that this is because other companies go there for the low prices only and end up with poorly made fi nal products. “That’s not what I do,” Bedell says emphatically. “I built a fish and tackle operation into a $500 million business with offices in 22 countries and 50 percent of our products were made in China … but we had a huge staff, well-supported research and development, and true quality control. That’s what I’m doing with these guitars.” There are two lines within the Bedell name: the Performance ($895 to $1,495 MSRP) and the Inspiration Series ($695 to $995). Additionally, there’s Great Divide guitars, which will have models priced between $159 and $600 MSRP. “What is fascinating is when we went through every step in the process, we learned it doesn’t cost that much more to do it right,” he says. “So many of these factories building lower priced guitars are just slapping them together. Even with a $300 guitar it’s important how it sounds; you just have to make more effort to make those guitars sound great, and we’re dedicated to doing that.” JANUARY 2010

The Journey Bedell’s beguiling journey begins in the small town of Spirit Lake, Iowa. His great-grandmother moved to the lakeside picturesque village in the later 1800s, as soon as the U.S. Cavalry made it safe to do so. In 1937, his father, Berkley Bedell, began his fishing tackle business while he was still in high school. Berkley Fly Company, now called Pure Fishing, became the largest supplier of all things fishing in the world. On a Christmas morning when Bedell was 10, he noticed his siblings were far out pacing him in presents. When it was done, the elder Bedell “remembered” there was one more present to give out. “He left the room and brought back this beautiful blond Strat,” recalls Bedell. “I actually cried – I couldn’t believe it.” By 13 he was earning money giving guitar lessons at the local music store. Having his father’s insight for business, he thought he deserved more than just the half he received of the $2 payment, especially considering that in addition to the large student roster he had built up, he was also selling guitars for the store

“Our instruments are products of our lifelong love of music and guitar in particular.”

MMR 33

and not earning any commission. The owner said no, and he left the store taking his students with him. Two years later Bedell decided inexpensive guitars were needed in his area, so he contacted an agent of his father’s who was based in Japan overseeing manufacturing there. Firing up what was then cutting edge technology, a Telex, he asked to have a few sample guitars from various manufacturers. He picked the best one, made some changes, and designed his first Bedell Guitars logo. “Once they came in, I had a good buddy with a driver’s license, and we drove around to music stores selling them.” In 1966, at 16, he opened Bedell Guitar Company, a re-

New Merchandising Ideas When Tom and Molly Bedell opened their retail store in Aspen, Colo. last June, they knew it would be just as much as a lab for merchandising experiments as it would be a traditional brick and mortar shop. Hippie-inspired clothing and accessories share the space with acoustic guitars – a pairing that makes more sense then it first might appear. The bought and remodeled the store (previously called The Great Divide) to fit what each was creating (he, guitars; she, clothing) and their eclectic personalities. “It’s been fascinating,” Tom Bedell says. “Aspen is a tourist community, and we get flooded with people from June through Labor Day, then again from Thanksgiving through Easter.” They quickly learned that while they were selling more musical instruments then the previous owner (and they carry other lines besides Bedell’s), three-quarters of the sales were clothing. “The peace, love, rock and roll memorabilia, the t-shirts, sweat clothes, scarves, and belts all sold like crazy – and all at good margins.” As for the mix of products, “it’s so much fun to watch. Men buy more guitars than women, and women like shopping. So the guy comes in and goes into the guitar room and has the time of his life playing all these great guitars – Santa Cruz, Collings, Bedells, etc. Meanwhile the wife is having a blast shopping for gifts and apparel [items]. If it was a typical apparel store, he’d be standing there going ‘let’s go,’ but here, the women get to shop longer. And he doesn’t want to go.” It works in reverse too. The guitarist spends more time with the instruments, and the longer they play, the more likely they are going to get into that “gotta have it” mood. “It just brings a synergy to the store to have other [non-musical] stuff. It’s almost magical.” Even when there isn’t a guitar sale made, they’ve created a shopping experience that leaves a lasting impression. Bedell laughs and tells the tale of a recent afternoon when a gentlemen spent 45 minutes playing in the guitar room. He didn’t buy a guitar, but the next day Tom found a six-pack of beer on his doorstep. Included was a note that said, “You gave me the most fun of my vacation! Thank you very much!” In addition to retailers trying his guitar, he’s also wants them to consider experimenting with the apparel like they have. “We’re going to be developing two old hippie products that dealers can buy and make full margins on, and these will be at our booth at NAMM. The ‘lifestyle’ approach has worked well for us, and we want to share.” 34 MMR

tail store in Okoboji, Iowa, which was quickly followed by a second on in the central part of the state. (With glee he tells this story: When he applied for a sales tax license, he got a letter from the state saying he had to be 21. So he wrote back that he’d be more than happy to keep the sales tax money … that rule was later amended to include young entrepreneurs.) Both stores carried all the major brands of the day. He greatly values those days as a young retailer, and the lessons he took away from it – even the ones he can’t recreate. “Every Friday night, the community centers would all hold dances, so I also started a booking agency,” he recalls. “Kids would come into my store to buy gear, and I would book their bands. It’s sad that there aren’t more opportunities to play like there was in those days.” Bedell kept putting his name on guitars, too, and in 1968 he became the youngest person to ever show at NAMM. While he admits he didn’t write up a lot of orders, he says, “It was great to be a part of it.” His family convinced him to forsake the MI business for college, and he would graduate from Stanford with a degree in Asian studies, and end up in Washington D.C. where he set up a political consulting business (his father was a congressman from 1975 to 1987). “The fishing company had been left to a manager who wasn’t running it well, and in 1979 my father asked me to return to Spirit Lake and run the busi-

JANUARY 2010

ness,” he says. He did, and he rebuilt it. In 2007 he sold the business that was now referred to as Pure Fishing, and globe trotted for a year. But retirement didn’t fit well, and one day in 2008 he turned to his wife Molly and said he wanted to go back to work. “As much as I enjoyed the fish and tackle business, guitars were in my blood.”

Bedell Guitars Revisited On February 7th of last year, he and Molly bought a music store in Aspen, Colo., and renamed it Two Old Hippies. “I wanted to design guitars, and she wanted to design hippie chic clothing, and it’s been a nonstop blast ever since.” He knew he would need help, so he turned to Dan Mills. With 20 plus years spent in music retail and management at Nashville’s Gruhn Guitars, four years with Gibson, and two years as a district sales manager for US Music, Mills certainly had the skills and experience Bedell was looking for. “The opportunity to develop new brands at a startup company was intriguing,” Mills said from China, where he was overseeing manufacturing. “In light of the economic situation, I thought it was a perfect time to introduce new thinking and attitude into the guitar business. Tom’s enthusiasm is infectious and he is a brilliant guy. I was hooked after our first meeting.” His journey of a thousand miles began with one step – or rather, several visits. He hit the roads visiting great guitar makers like Richard Hoover (Santa Cruz), Bill Collings (Collings), McPherson (McPherson), and toured factories like Martin’s. “I wanted to learn the passion and magic of guitar making, and where in the production process it’s often lost. I wanted to learn about woods, what’s the difference is between a good and a great piece, everything. Dan [Mills] has been my mentor all the way through.” With great effort they found just the right JANUARY 2010

workshop in China where Bedell’s dream could bear fruit. “It’s one of the fi nest workshops in the world.” Team Bedell designed every step in the manufacturing process, and each piece wood is hand selected for Bedell models –no laminates need apply. “I even have ebony in the head stock.” Meanwhile, he’s also launching a unique program that will essentially turn every music retailer who participates into a satellite of the Bedell Custom Shop. “The customer will go into the store, log onto the Web site from the dealer’s computer, and choose not only the wood but also the actual boards,” he says. “They can say I want a top made of Adirondack spruce, binding made of rosewood, etc. We will build that guitar and ship it to the dealer.” Depending on the materials and features, these individual guitars will cost between $1,400 and $3,000.

The Destination “Our instruments are products of our lifelong love of music and guitar in particular. The all solid wood Bedell Guitars are wonderful instruments,” says Mills. “We are very stringent in quality control, have the highest expectations of ourselves and enjoy interaction with dealers and customers. We want the player to love our guitars as we all love the music they make.” “The best thing we can do is have people play our products,” Bedell says. “I’m going to individual stores and putting the guitar into the retailer’s hands, and they play it and say, ‘Wow I can sell that.’” Yet he’s acutely aware of what he’s going up again – not only in terms of competition, but the economy. “2009 will not go down as a great year for guitars, and everybody has inventory they wish they didn’t.” But Bedell is going to make it to the beachhead with an advertising campaign that includes placements in lifestyle magazines like Rolling Stone, Forbes, men’s journals, etc. He’ll See us at NAMM Booth 4172

MMR 35

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also be using guitar magazines to establish the brand. “We’re aggressively going out and telling the world about our instruments. Thanks to magazines like MMR, dealers are becoming aware and we’re getting a great reception.” He does admit he’s getting interest from dealers who want to try to carry some of his guitars, but need to wait until Winter NAMM. “We need to clean up inventory and when we do, we’ll try Bedell and Great Divide,” is what he’s hearing. And NAMM is what he currently has his sites set up: “We have a great booth at NAMM in Hall C and we’ll have eight instruments from our custom shop, and all of the Bedell and Great Divide products,” he says. Plus the booth will include the work of Molly’s hippie brand of clothing and accessories. Clearly, Bedell is back in the MI game for the love, love, love. “The chance for me to go out and design my very own guitars is a thrill,” Bedell says.

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Breaking News Find it in the Hot News section of MMR’s Web site,

www.MMRmagazine.com 36 MMR See us at NAMM Booth 3515

See us at NAMM Booth 6230 JANUARY 2010

BAND & ORCHESTRA

Diplomatte Musical Instruments Recently, Diplomatte Musical Instruments has been making a splash on the Band and Orchestra instrument scene. Working with a select group of factories and suppliers all over the world has helped Paul Shelden, president and CEO of Diplomatte, keep overhead down and retail prices low, while still producing quality instruments. Shelden’s unique perspective, as both a player and educator has certainly had an effect on his brand. To get a better handle on the inspiration behind Diplomatte, MMR sat down with Shelden to discuss the company and it’s hopes for the future.

MMR: How did Diplomatte Musical Instruments get its start? Paul Shelden: In the year 2000, my wife and I went on vacation for a week in China, which was a very ‘new thing’ at that time. I was fascinated with China and with the possibilities of what could happen there. So, I started to work with a factory in China for about four months, making trips back and forth as a consultant. I was impressed with how they worked, how they learned, and how intense they were in trying to do the right

38 MMR

thing. A few years after that I thought that I would develop my own brand of instruments and my own business. So, I joined forces with the person who was the head of sales and international development for one of the factories and we formed Diplomatte Musical Instruments.

MMR: How has your background as a teacher and performer shaped the Diplomatte brand? PS: I am the only person in the industry that’s running a company who has a Doctorate in Performance, and who is a professor, and band director. I was an educator; I am very much familiar with what educators and schools want. I am a musician; I know what has to be done for music students and professionals alike. So as a professional I was dedicated to making sure that I could produce the very finest instruments. As an educator, I was dedicated to the quality that students will be able to use. And I believe with the people that I am working with, we can start holding up the quality control mantel against any other instruments being made today.

MMR: How does Diplomatte maintain quality control? PS: First, you don’t let anything out until it has been checked, rechecked and checked all over again. I think that as a musician, I am passionate about music and everything that has to do with music and when you get the factories – the managers in the factories, the owners of the factories and the workers in the factories passionate about what they are doing, then I think that a great deal has already been done to develop quality and quality control. I was at many larger factories where you see an assembly line manufacturing of clarinets, or flutes or trumpets or trombones or whatever. None of those people really cared. They were not really making a product beyond what they did in their chair — putting a screw together or soldering a joint or connection. For example, one of the violinmakers that I work with, the guy makes the entire violin. It’s not an assembly line. The complete process is overseen with a passion for quality. When I go to the factory they respect me very much and they know that my demands are very high. I insist on the managers of each departments be able to play the instruments. How can you understand what a flute JANUARY 2010

is supposed to sound like if you don’t play it? I’m the president of a company where I can play the product. If you take the president of a fish company where the guy doesn’t eat fish, he’s not gonna’ stay on top of things. I used to send materials and method books to some of the factory managers to help them understand more about the instruments and learn and study and understand that quality and quality control are the foundation of any product that’s going to come out of these factories.

MMR: Why China?

ple, but I’m happy in being able to control the business this way and deal with a lot of word of mouth. So far, word of mouth has been doing very well for us.

MMR: What does the future hold for Diplomatte?

“I am the only person in the industry that’s running a company who has a Doctorate in Performance, and who is a professor, and band director.”

PS: My goal was to make the best instruments possible and to take advantage of the talents in China. To make good stuff, not junk. And my philosophy was based on the fact that many years ago, when I was much younger, Japan made all the junk in the world. Anything that came from Japan was junk — you knew it was junk before you saw it, because that was the way it was. That changed and Japan became the purveyor of all the good stuff. All of a sudden Japan was making cars that were better than American cars — not cheaper, but better and the same thing happened with musical instruments and engineering products. During the last decade, all the junk was coming from China and I knew that would change. Low and behold, I started working; not with large factories that made everything, but with smaller factories that concentrated on quality control – not on how much they can produce but how well they can produce it. We have been working out with about 22 different factories and we are very happy with the quality control.

PS: I see the future holding a lot of promise. Again, I go back to my philosophy of what’s going to happen with China. China will follow the direction of Japan, and in many respects I see that happening already. As long as I can work with people that are passionate, caring, diligent and even forceful about making an excellent product and being proud of making an excellent product, we will grow well and we will do very well. I believe very strongly in what we do and what we continue to do. It’s a small company, and we’re trying to keep it small so that we can control as much as we can in the product development and quality control.

MMR: How involved are you with the merchandising of your products? PS: We do advertisements, and there’s a lot of word of mouth. I sell to merchandisers, dealers, and school systems, but I don’t sell individually to the public. We’re a wholesale house. At this point, I’m able to keep my overhead down. This might sound crazy, but I don’t want to grow too large. I just want to be able to make my products, make them well, and stay in control of the quality of the products. As the industry starts looking up, I will probably put a Web site into place and hire a couple more peoJANUARY 2010

Find Breaking News in the Hot News section of MMR’s Web site, www.MMRmagazine.com MMR 39

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TRADE SHOW

NAMM University THURS., JAN. 14, 2010 BREAKFAST SESSION 8 a.m.

Breakfast of Champions Joe Lamond, President and CEO, NAMM, and Guests (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms In this session, Joe Lamond will welcome some champions of business for a series of up-close and personal discussions. Listen in on the thoughts of these opinion leaders and get a rare glimpse into their views on the future of our industry in this rapidly changing business environment.

IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes 10:30 a.m.

How Do I Make Time to Market My Business? Presented by Danny Rocks, Catalyst, The Company Rocks All success is planned. But in order to plan, you must know what is required— from a time commitment perspective. How much time do you need to devote to developing a “Web presence” for your store? And how are you going to make that time available? Join Danny Rocks as JANUARY 2010

he shares the plans and tactics that successful music dealers are using to reach more potential customers using social networking and Internet marketing techniques.

Special Double Session* 11 a.m.

The 5 Silver Bullets for Productivity Improvement Presented by Brad Huisken, President, IAS Training Brad Huisken will lead participants through a fun and motivational seminar on how to implement a productivity improvement program. He will discuss the five silver bullets for productivity improvement, along with detailing nonnegotiable sales and customer service standards, training techniques, accountability and goal setting. In today’s sales environment, the only thing that separates one music store from its competition (other companies and other places where people are spending their disposable income) is its people. The main responsibility of a sales manager is to give his/her people the help, training and guidance they need in order to achieve success. Through the consistent application of sound business principles, you will achieve increased productivity now—and in the future. *Attendees can join in for one or both parts of this session, beginning at 11 a.m. and 11:30 a.m.

Special Double Session* Noon

How to Build and Maintain an Effective e-Mailing List (Part 1) Presented by George Hines, George’s Music Before you can send out an e-newsletter, you must have a list of e-mail addresses. How do you get that list? You build it—with a plan. Today’s customers are reluctant to give you their e-mail address until they know how you will use it—to their benefit. George Hines will show you how he has built an effective e-mail list and structured his messages to delight his customers and keep them “clicking through” on the special offers in his emails. 12:30 p.m.

How to Create an Effective e-Newsletter: Before and After Makeovers (Part 2) Presented by Danny Rocks, Catalyst, The Company Rocks In Part 2, Danny Rocks joins George Hines to demonstrate how to create an effective e-mail marketing campaign by using an e-newsletter. You will see case studies of makeovers—many contributed by NAMM Members. This is a session you won’t want to miss! *Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m. MMR 43

NAMM University 1 p.m.

Creative Ways to “Beat the Market” Presented by Percussion Marketing Council Join the PMC panel of drum retailers and industry leaders from around the country as they present insights on staying focused through the continued difficult economic climate. They’ll share creative ways they’ve discovered to “beat the market.” 1:30 p.m.

The Magic of Wish Lists: Build Your Business Year-Round Presented by Lane Baldwin, Lane Baldwin Business Solutions Random selling is out. Learn how to meet specific customer needs and you’ll do more business. The proper use of wish lists and companion strategies will significantly increase your sales and improve customer satisfaction year-round. Wish lists are not only great for the holidays; used wisely they will increase your business all year long by proactively addressing your customers’ future needs. (Tip: One key to the success of this strategy is to use these lists for more than just holiday gift purchases.) Learn specific techniques that will bring customers, as

well as their friends and family, back to your store for virtually every music-related purchase.

3 p.m.

2 p.m.

Presented by Peter Dods, Easy Music Center

How to Take Advantage of NAMM U Online Presented by Danny Rocks, Catalyst, The Company Rocks; with Alan Friedman, Friedman, Kannenberg & Company, PC; George Hines, George’s Music; and Pete Gamber, Alta Loma Music Now you can supplement the live NAMM U Breakfast Sessions and Idea Center presentations you enjoy at the NAMM trade shows. Just visit NAMM U Online, a full resource library of videos, articles and interviews. You can have your staff tap into the knowledge base of training courses and business topics by visiting www.namm.org.The fi rst courses are currently up and running online. Join NAMM Members and course creators Danny Rocks, Alan Friedman, Pete Gamber and George Hines as they show you how to improve your sales, fi nancial performance, lesson programs and technology/Web presence—all from the comfort of your home or office. 2:30 p.m.

tbd

“THE MOST VERSATILE AXE I’VE EVER PLAYED.”

Managing Your Best Resources: Mining for Great Store Employees

How can your store hire better, more qualified employees? If you hire people off the cuff, you may be doing your store a disservice. Having a thorough interview process is one key to hiring people that will add to the strength of your business. Peter Dods will walk you through a simple and effective hiring protocol that will land you the right employees for your store. And, your staff will be motivated, energized and ready to help make your store the best in your area! 3:30 p.m.

If You Rent It…They Will Come: Short-Term Rentals Presented by Mark Tirabassi, Hubbard Music Renting items for a weekend, a day or even an hour. Learn the tips and tricks on how to set up a short-term rental program. This session is ideal for combo stores that want to connect with the local bands, schools and churches in their area. Mark Tirabasssi, author of “Backline Basics” and an Ohio music store retailer, breaks down the wall of rental fear, as he teaches you how to start up the short-term rental extension of your store and open your eyes to this overlooked cash cow.

Special 90-Minute Session* A Three-Part Series on Building Your Business and Empowering Your Staff, Teachers and Students Presented by Donna Hall, President, New York School of Music/Rock Camp USA, and Dom Famularo, Drumming’s Global Ambassador/Educator, Education Consultant for Sabian Cymbals, Vic Firth Sticks, Evans Drumheads, Hudson Music and Mapex Drums, with Special Guests 4 p.m.

Create It, Date It and Do It (Part 1)

NAMM BOOTH 5004 SEE THE VIDEO • WWW.WILKINSGUITARS.COM • 408-287-4020

44 MMR

Keep your business moving forward. Learn how to make it one of the most exciting places to be in your community using music lessons, programs and comJANUARY 2010

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*Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes.

4:30 p.m.

The Power of Passion (Part 2) The one thing you cannot afford to lose is your passion. If you don’t have it, then get It! If you lost it, then find It! Learn how to get and share your passion with your students, employees and teachers to create an environment where everyone wants to be. 5 p.m.

The Power and Profit of Teaching—Empowering the Teachers to TEACH and SELL (Part 3) With Special Guest Panel of the Music Industry’s Top Educators and Manufacturers: Vic Firth, Vic Firth Sticks; Neil Larrivee, Director of Education, Vic Firth Sticks; Rick Drumm. President, D’Addario & Company; Dave Sebree, CEO, Austin School of Music & Rock Camp USA; and Pete Gamber, Alta Loma Music Your teachers are a force! When wellempowered with education and business skills, they can help your market grow. They can motivate, educate and inspire students to get involved with learning and purchasing. Join this powerhouse panel as they share how to inspire students to have fun, develop their talents and remain involved in music for a lifetime!

FRI., JAN. 15, 2010 BREAKFAST SESSION 8 a.m.

The Post-Crisis Consumer Presented by John Gerzema, Chief Insights Officer, Young & Rubicam Group (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms Best-selling author and consumer insights expert John Gerzema says there’s an upside to the recent financial crisis: the opportunity for positive change. These changes will remake the consumer marketplace, restore capitalism, revitalize the economy and set America on a new, more sustainable trajectory. Join John as he explores America’s post-crisis values and behavior shifts, explains the new imperatives for business, identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

10:30 a.m.

Where the Wild Things (and People) Are: Facebook for Beginners Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM You’ve probably heard something about Facebook, the social networking community that is helping people everywhere connect and share like never before. This session starts from the beginning of the story and promises a very happy ending with you and your staff being able to stay better connected with your current—and future—customers and drive more store traffic. Bring your questions and anecdotes, and NAMM promises you’ll have a wild time. 11 a.m.

Marketing? Promotion? It’s Your Store… and Your Money! Presented by Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for The Music Trades Magazine

IDEA CENTER SESSIONS

Here are a dozen ways to bring in more customers everyday without major media draining your checkbook, or taking a chance on sales events you’re not sure will work. Learn some easy ways to get more customers through your door through low-cost marketing and zero-cost PR.

NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes

11:30 a.m.

5 Secrets to Closing a Sale When a Customer Starts to Walk Presented by Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for The Music Trades Magazine What’s easier than finding new customers? How about maximizing the ones who are already in your store? Don’t let “I’ll think about it” or “I’ll let you know” stifle your sale. Here are some ideas you can use (and share with your whole staff) to make sure you give every customer your best shot before they leave without buying!

Special Double Session* Noon

Math for Musicians: How to Read a Financial Statement Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, PC 46 MMR

See us at NAMM Booth 1448

JANUARY 2010

Introducing a Hybrid That’s Absolutely Grand The Yamaha AvantGrand N2 is the World’s First Upright with a Grand Piano Action

The Yamaha AvantGrand is a whole new breed of piano. In a

The AvantGrand resonates with the natural reverberation of a grand piano; you can feel as well as hear the sound.

fusion of technology and tradition that could only come from Yamaha, the genuine grand piano action and revolutionary Tactile Response System (TRS) of the new AvantGrand N2 create a visceral connection between you and the instrument. You don’t just hear its tone, you literally feel it – from your ﬁngers to your soul. Until now, this sensation existed only in the realm of acoustic pianos. The N2 wraps it in a compact, stylish package for serious pianists and teachers. Ask your Yamaha District Manager for all the details.

Giving out good vibrations.

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See us at 100 Marriott

To accurately re-create a concert grand piano tone, we sampled sound from four locations on a full Yamaha CFIIIS.

NAMM University If you can read music, you can certainly learn to read a financial statement. If you can read tab or follow a chord chart, you can easily read a balance sheet and income statement. No financial report used in the running of your business is more important than a basic financial statement. Explained the right way, a financial statement can tell you how your business is doing and guide you if things are off track. In today’s rough economy and competitive marketplace, generating a financial statement and knowing what to do with it is essential. Join music retailing accountants Alan Friedman and Daniel Jobe to gain the confidence to read a set of financial statements, make sense of them and know exactly what to do next. *Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m. 1 p.m.

Four Keys to Making Money with RMM Piano Classes Presented by Brian Chung, President, Piano Manufacturers Association International

48 MMR

Learn how Recreational Music Making piano classes can build traffic in your store, create enthusiastic customers and add to your bottom line. 1:30 p.m.

Creative Merchandising: Make the Most of What You Have! Presented by Jen Tabor, Souldier USA Give your retail store a facelift and turn your employees into assets. Unlock the hidden potential in your store with simple ideas and easy tips at little to no expense. If you’ve been doing business as usual, then it’s probably time for a change. Join Jen Tabor as she leads you through an idea-packed session that will provide you with creative ways to give your shop a natural, exciting makeover. Topics include maximizing the potential of the “youth” in your store and how to get the most bang for your buck by updating your merchandising techniques to increase your cash flow. 2 p.m.

Igniting The Spark

See us at NAMM Booth 4912

Presented by John Anning, AIMM (Alliance of Independent Music Merchants) What do music stores have to do with creating musicians? Join John Anning with guest artists from around the show floor to discuss the impact early music store experiences had on their careers, how they see the instrument music market now and what they look for when they visit stores today. This won’t just be story-telling for its own sake—it’s a great way to remind your staff (and yourself) of the power we have to inspire and assist musicians. 2:30 p.m.

Rock ’n’ Roll Retail: How to Turn Your Salespeople Into Retail Rock Stars Presented by Jason VanderPal, Guitar Center What do top-performing retail salespeople have in common? Find out in this exciting, unique session. In tough times like this we have two choices: wait

JANUARY 2010

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of players.

Experienced sales staff that go the extra mile for our dealers.

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Customer satisfaction is our main goal: If you’re not happy, we’re not happy.

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SEE YOU AT NAMM! COME BY OUR BOOTH #3304

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NAMM University for things to get better or lead our people to get better. Great salespeople have a significant impact on your bottom line. So, one of your best approaches to improving sales numbers is improving the sales skills of your staff. It’s a fact: better skills yield better results! Join Jason VanderPal, General Manager of Guitar Center in Hollywood, as he shares the top five sales techniques used by his store’s highest-producing salespeople. Listen in on secrets like “how to avoid the greatest tragedy in sales” and “why you should throw away your business cards.” Don’t miss it! 3 p.m.

Do It Today, Be Ahead Tomorrow: Taking Advantage of the Current Slowdown to Put Your Best Foot Forward Presented by Billy Cuthrell, Progressive Music Center This session includes ways to increase your visibility in advertising by negotiating lower rates and better terms, and being more aggressive with your branding via print, social media and Google. 3:30 p.m.

The Wanna Play Experience: The New OptIn Program Presented by Robin Walenta, West Music Co., Joel Menchey, Menchey Music Service, and Chris White, White House of Music Join three retailers who have helped pilot the new Wanna Play Experience to encourage people of all ages to take that first step toward becoming music makers. Listen as they share the success stories of their pilot efforts and as they “display” the marketing tools and opportunities they used to increase store traffic, broaden and strengthen demographics of their customer base, and encourage community involvement through the Wanna Play Experience. They’ll share their own unique stories on how they used the free program materials successfully and how you can drive brand new potential customers into your store.

Special 90-Minute Session* 4 p.m.

Lesson Strategies for the New Decade! Presented by Pete Gamber, Owner, Alta Loma Music, and “The Lesson Room” Columnist, Music Inc. Magazine, with Guests Welcome to 2010! Things aren’t the way they used to be! It’s not just changes in the music industry, but changes in our country, economy and the world that will cause changes in our business and the way we approach our music lesson programs. You need to get off of “cruise control” and “put the pedal to the metal” when it comes to your lesson program! Find out how to recruit new students and retain them. Discover how to find new teachers and make them part of your team. Learn how to promote 50 MMR

JANUARY 2010

NAMM University product and services through your lesson rooms. Join Pete Gamber and a panel of music industry leaders as they share ideas and programs that you can take home and easily put into motion to make your lesson program “roar down the highway”! *Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes.

SAT., JAN. 16, 2010 BREAKFAST SESSION 8 a.m.

Strategies for a Changing Retail World

grow their businesses. Rather than being reactionary in tough times, it is far more productive to challenge the status quo, evaluate all the costs associated with operating a retail business in this new environment and re-position the business for when the economy turns back around. In this eye-opening presentation, retail expert George Whalin will discuss five things retailers should STOP doing and five things they should START doing right now to survive and thrive in today’s economic turmoil. The ideas and tips in this valuable presentation are real-world solutions to the challenges retailers face every day in these difficult times. This is a program you won’t want to miss!

Presented by George Whalin, Retail Expert and Author, Retail Management Consultants

IDEA CENTER SESSIONS

(FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms

Special Double Session*

Anytime there are significant changes in the economy, consumer buying habits and the consumer marketplace in general, it’s important for retailers to take a look at what they are doing, as well as what they are not doing to improve, fine-tune and

NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes

10:30 a.m.

Rock Star Retailers—Real Results from Using Social Media Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM, and Jen Lowe, BoomBoom Percussion Everywhere you turn there’s talk of this social media craze. But beyond the hype, did you ever wonder if any companies in

the industry have actually had success with it? And if so, how did they do it? In this session, you’ll fi nd out how your music retailing peers are taking action and making social media work for them. Scott Robertson and Jen Lowe will highlight ten music products dealers who are using social media to drive their businesses. Come hear and see the top ideas and commentary from these retailer “rock stars” in a fun, lively session. *Attendees can join in for one or both parts of this session, beginning at 10:30 a.m. and 11 a.m. 11:30 a.m.

Take Control of Your Web Site Presented by Jim Hodgson, Hodgson Marketing Learn how free software can make your Web site more popular and easy to manage. Join Jim Hodgson as he shows you how to use blogging and content management software WordPress to add to and edit your Web site, draw quality incoming links, rank higher on Google, and get the word out about your business.

Special Double Session* Noon

How to Design a Year-Round Promotional Calendar (Part 1) Presented by Danny Rocks, Catalyst, The Company Rocks Successful stores never stop promoting—it’s a year-round activity. How do you know what to promote and when to run the promotions? You begin by scheduling promotions on your calendar. Join Danny Rocks as he shares the best promotional campaign ideas gathered from NAMM Dealers around the country. No matter what you specialize in—school music, combo, pianos—you will take home solid ideas for running successful promotions year-round. 12:30 p.m.

How to Ensure Successful Promotions (Part 2) Presented by Danny Rocks, Catalyst, The Company Rocks with Panel: Greg Billings, Owner, Steinway Piano Gallery of Naples, and Gayle Beacock, Beacock Music 52 MMR

JANUARY 2010

See us at NAMM Booth 4834

NAMM University Putting a promotion on your calendar is a good first step. But to run a successful promotion, you must have a solid plan and know how to execute that plan. Retail is detail and you need to mind all of the details to run an effective promotion. Join Danny Rocks and his panelists, Greg Billings and Gayle Beacock, as they share their best practices for staging promotions that bring in the customers and bring home the cash! *Attendees can join in for one or both parts of this session, beginning at 12 p.m. and 12:30 p.m. 1 p.m.

Show Me The Money NOW! Sure Ways To Get Financing Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, PC When it comes down to it, banks have two objectives: to make money by lending you money and to make sure they get paid back. That means you must convey your business and industry knowledge to your banker in a most convincing way. While a healthy financial statement is a good start, you need a whole lot more to make sure you obtain the fi nancing you need to run and grow your business. Join industry accountants Alan Friedman

“THAT FRICKIN’ PEDAL ROCKS”

and Daniel Jobe to pick up a “surefire” presentation to win over your banker. 1:30 p.m.

Guiding Your Customers through the Decision-Making Process Presented by Greg Billings, Owner, Steinway Piano Gallery of Naples Join Greg Billings as he demonstrates the difference between being a salesperson and being a “customer whisperer”! Learn more about how your customers experience your store and the buying process. In this fascinating session, Greg shares the latest insights on how customers make decisions, and offers practical applications so you can confidently guide your customer through the decision-making process. This session promises to set the stage for a new retail understanding and help you and your customers achieve the best retail experience.

Special Double Session 2 p.m.

Becoming A Retail Superstar: Business-Building Lessons From America’s Best Independent Stores Presented by George Whalin, Retail Management Consultants

NAMM BOOTH 5004

Join retail expert and former music retail manager George Whalin for a special presentation jam-packed with strategies, ideas and business-building tools employed by top U.S. independent retailers. Whether just starting out or eager to take your business to the next level, you can learn what has worked for the best in the business, even in tough economic times. You will learn how to stand out and thrive, how the right merchandise mix and selection give you the most powerful competitive edge, how even the smallest stores can use creative marketing ideas and why the right tools to attract customers and customer-relationship building have become retail’s most important and powerful business strategy. In the middle of one of the most severe economic downturns in memory, learn the ways to not just survive—but thrive! 3 p.m.

This Is How I Manage My Store Presented by Bryan McCann, Instrumental Music Co. Each retail operation is unique. However, there are universal best practices of management that you can modify to meet your needs. You are invited to learn how veteran retailer Bryan McCann manages his staff, his store operations and his customer relationships to remain competitive and profitable. He will share specific situations where he has faced a challenge and turned it into an opportunity to improve his competitive position. Experience is the best teacher, and in this session you will be able to learn from Bryan’s experience how to better manage your own successful retail store. 3:30 p.m.

Music Industry “Regs and Legs” Presented by Mary Luehrsen, Director of Public Affairs & Government Relations, NAMM and Executive Director of the NAMM Foundation, with Guests Boiling Point ™ Overdrive / Boost

SEE THE VIDEO • WWW.ROCKBOX.COM • 408-287-4020

54 MMR

See us at NAMM Booth 5004

Join us for this issues update on new and pending regulations and legislation that affect the music products industry. This session will provide current information to ensure that you are informed about regulatory requirements and evolving legislation where your input matters. JANUARY 2010

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A No Fee Licensed AfďŹ liate Rental Program. Rental agreements that are customized to the speciďŹ c laws of the AfďŹ liateâ&#x20AC;&#x2122;s state. State licensing and/or registration of the AfďŹ liateâ&#x20AC;&#x2122;s rental program at NEMCâ&#x20AC;&#x2122;s expense. Only one quality level of name brand instruments in New and Like-New condition only. The restoration of all rental returns to Like-New condition at NEMCâ&#x20AC;&#x2122;s service facility. Multi-colored Promotional & Educational handouts provided. Motivational mailings to the AfďŹ liateâ&#x20AC;&#x2122;s customers. No inventory investment and all normal freight costs are paid by NEMC. One of the largest staffs of skilled repair technicians dedicated only to rental instrument service. Hands-on repair training in our NJ repair center with one-on-one private instruction (FREE). Billing and collecting rental fees for the AfďŹ liateâ&#x20AC;&#x2122;s accounts. Ability to review customer accounts 24/7 through a dedicated web site. The NEMC Calling Plan for collections. Working for the AfďŹ liates from 9:00 a.m. to 9:00 p.m.

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See Us At NAMM Booth 4221 Ask for your free gift.

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www.nemc.com

NAMM University Special 90-Minute Session* 4 p.m.

Seven Ways to Thrive in Any Economy Presented by Danny Rocks, Catalyst, The Company Rocks, with Panel: Robin Walenta, West Music; Gayle Beacock, Beacock Music; George Hines, George’s Music; and Kevin Cranley, Willis Music Change always brings opportunities to improve your business. The trick is to act on these opportunities. This is “business unusual.” In this session, you will take away seven solid tips to energize your staff and your business. This is your opportunity to learn from other music dealers. Join Danny Rocks and his panel of Gayle Beacock, Kevin Cranley, George Hines and Robin Walenta, who will explain exactly what they are doing now to improve their business operations, sales and marketing. They will share the process that they (and other dealers) have used to take advantage of a changing economy. *Attendees can join in for one, two or all three parts of this session, beginning every 30 minutes.

SUN., JAN. 17, 2010

ers what you need to see before leaving Anaheim.

BREAKFAST SESSION

IDEA CENTER SESSIONS

8 a.m.

Best in Show—This Year’s Hottest Products

NAMM Idea Center, Booth #5501 in Hall B Sessions Start Every 30 Minutes

Frank Alkyer, Publisher, Music Inc., and Panel

10:30 a.m.

(FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms

Presented by Kurt Witt, Yamaha

With more than 1,500 companies exhibiting and demonstrating thousands of products at the NAMM Show, sometimes it can be difficult to make sure you’ve seen all the important new items. Join Music Inc. publisher Frank Alkyer and his esteemed panel of retail buyers, media and gear heads as they scour the aisles and dig into the merchandise to fi nd the best products, ideas and trends from the hidden depths of the show. You know as soon as you get home, someone always says, “Did you see the new …?” and you feel you’re the only person who missed it. You have the chance to change all that in this rapid-fi re, 60-minute snapshot that cov-

Social Media, I Get It...But Where Do I Start?

OK, so you’ve been hearing about this blog, Facebook, YouTube thing for long enough. You want to get started, but where do you start? What’s the most effective place and, more importantly, how much is this going to cost? In this session, you can get some real-world tips and strategies from Kurt Witt. After several years of social media activities, Kurt and his team at Yamaha have some practical insight on such issues including the dreaded question: “Where am I going to find the time?” 11 a.m.

Getting Twitter: Much More than Meets the Eye Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM “Why would anyone care that I’m having wheat toast for breakfast?” you ask as you stare at a blank screen and really admit that you just don’t “get” this Twitter thing. Don’t worry, there’s another side of Twitter that will feed you information and insights on your current and future customers’ attitudes and behavior—if you know how to use it. Everything you always wanted to ask them at your fingertips in 140 characters or less. This fun, interactive session will show you how to make the most out of the hottest microblogging site on the Web. 11:30 a.m.

Getting Your Recommended Daily Allowance of Social Media Presented by Scott Robertson, APR, Director of Marketing & Communications, NAMM The things that people used to go to companies for, they are now getting from each other by connecting through technology. Is your store’s marketing 56 MMR

See us at NAMM Booth 1621

JANUARY 2010

NAMM University mix ref lecting that change? Whether you’re a social media newbie or pretty proficient, this session will arm you with some tips, tricks and takeaways that you can use immediately to drive store traffic and build your store’s brand online. Noon

The Power of YouTube Presented by Mike Nessen, BoomBoom Percussion

With 90 million viewers watching more than 10 billion videos each month, YouTube is a true Internet phenomenon. But YouTube isn’t just for Hollywood gossip and funny animal videos—it has the potential to be a highly effective and surprisingly affordable marketing vehicle for any business—small or large. Any business that can reach even a small subset of YouTube’s 90 million monthly viewers has a significant advantage over its competitors. In this session, learn how

to make an impact with your customer base worldwide with the help of online video content. 12:30 p.m.

Get Found Online Presented by Kenny Smith, Music Inc. Magazine Columnist If you want to be successful, then your store needs to be searchable and sellable on the Internet. Years ago, a Web site was all you needed, but not so anymore— many retailers aren’t doing enough to grab their share of this growing market. In this session, Kenny Smith will discuss new ways you can manage, promote and sell more products using simple but effective online means and proven music industry techniques that will work for you—for FREE! Don’t miss out on this chance to get Kenny’s top Web secrets for attracting new customers and making more sales.

50-Minute Session 1 p.m.

Industry Panel: Trends in Music Education Presented by Sandy Jordan, Associate Director, Public Affairs & Government Relations, NAMM and Eric Ebel, Senior Project Manager, Public Affairs & Government Relations, NAMM, with Guests Take part in an interactive discussion on up-to-the-minute topics ranging from best practices for grassroots advocacy to the critical role played by music education and business in developing skills for the workforce of the 21st century.

50-Minute Session 2 p.m.

2010 Best Tools for Schools Awards Presented by Symphony Publishing Symphony Publishing editors and guests host the announcement of winning products in the first annual Best Tools for Schools Awards. Come see what students and leaders in music education and business have chosen as the most relevant and innovative quality products being showcased at the 2010 NAMM Show. 58 MMR

See us at NAMM Booth 6966

JANUARY 2010

Chromatic Pedal Tuner The stage and studio workhorse

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Ultra-compact and accurate

Strobe tuning accuracy with an easy-to-read display

tuned for proﬁts ﬁnely

Universal II Chromatic Tuner Low on price, high on features

Metronome Tuner Easy-to-read supersized display

Our new tuner line delivers targeted features for the musician AND strong margins for you.

S.O.S Tuner

Tru-Strobe™ Tuner

LED strobe-on-string tuning

Great for pros, setups, & studio

Deluxe Tuner & Metronome The ultimate practice workstation

Y[[]kkgja]k 5 hjgÕ lk Contact your D’Addario sales representative today! See us at NAMM Booth 4834

unparalleled customer service · orders in by 4:00pm out the same day · merchandising display options planetwaves.com I 1.800.323.2746 D’Addario & Company Inc. I Farmingdale NY 11735 I daddario.com D’Addario and Planet Waves are trademarks of D’Addario & Company, Inc. or its afﬁliates in the US and/or other countries. © 2009 D’Addario & Company, Inc. All rights reserved.

Buyer’s Guide to New Gear MMR takes a look at new products on display at the 2010 Winter NAMM show in Anaheim.

FRETTED Kustom Amps KG Series Kustom Amplification’s new KG Series consists of five combo amplifiers and a 100-watt half-stack. All KG models provide a 1/8-inch MP3/CD input for practicing along with tunes and a 1/8-inch output for headphones that disconnects the amp’s internal speaker for silent practicing. Kustom also offers the new KG100HFX head and KG412 speaker cabinet, delivering the

full 100 watts of output power as a half-stack with foot-switchable channels. Reverb, delay, and chorus effects are also featured. All Kustom products for 2010 including the new KG Series now come with a five-year transferrable electronics warranty. The KG100HFX and KG412 halfstack are available at a price of $399.99. www.kustom.com NAMM Exhibit #4868

Deering Banjo’s New Additions The Deluxe banjo by Deering is made of mahogany covered in a glossy finish and features a set of new peghead inlays with double arches that create a crown highlighted by a trinity of leaves and delicate petals and a gold and white art nouveau fan. The leaves flow throughout the natural ebony fingerboard, ending with a special inlay at the 22nd fret with the name “Deluxe” engraved into a gold band. The custom option of having the Deluxe in maple is also now available at no increase in price. Deering has introduced a new inlay pattern on their ma60 MMR

hogany Sierra banjo and the option for a maple upgrade, with no increase in price to the customer. The new inlays on the Sierra are a balance of flowing lines and natural elements like floral buds, tulips, leaves, and fleur de lie along with a custom inlay at the 22nd fret bearing the name “Sierra.” The Deluxe retails for $3,244 and the Sierra for $2,699. www.deeringbanjos.com NAMM Exhibit #1511

SHS International’s Sundown Amps SHS International’s new line of Sundown guitar and bass amplifiers range from

15 watts to 40 watts and feature cabinets covered in black tolex with a broad white racing stripe, side panels accented with white rolled piping, silver mesh grill cloth, and chicken head control knobs. All Sundown amps offer a five year warranty. The new amplifiers range from $79.95 to $179.95.

www.shsint.net JANUARY 2010

Buyer’s Guide to New Gear The Loar’s A-Model Mandolin The Loar’s A-model mandolin is hand-carved by luthiers at The Loar workshop. The nitrocellulose-fi nished A-model mandolin (LM-400) features a hand- graduated solid spruce top, flamed maple back and sides, and an abalone/mother-of-pearl fern headstock inlay. The mandolin is assembled with a one-piece, rounded v-profi le flamed maple neck and bound rosewood fretboard, compensated ebony bridge, and vintage-style tuners. The nitrocellulose lacquer is thinly sprayed on the vintage sunburst fi nish and then hand-buffed. www.theloar.com NAMM Exhibit #461

M&M’s Kona Everest Model The first model from M&M’s Kona Pro line of guitars is the Everest – a mahog-

JANUARY 2010

any string-thru designed body, capped with a figured spalted maple top. The set neck designed guitar features a mahogany neck equipped with a twoway truss rod, select rosewood fingerboard, and 24 ¾” scale neck. The Kona Everest model (KE51NA) is available in natural and burst finish. www.mmwholesale.com NAMM Exhibit #4342

20 new models in a variety of body styles – including the slope-shouldered Dreadnought, Folk, Super Folk, Super Jumbo, Parlour, 12-String Dreadnought, Classical, and Acoustic Bass. Features include maplebound rosewood fingerboards, mahogany necks, maple-bound bodies, gold vintagestyle machine heads, rosewood rosettes, bone compensating saddles, and D’Addario EXP11 strings. Most models are available in natural gloss and vintage sunburst. Retail prices of range from $529 to $739. www.tanglewoodguitars.com

Tanglewood’s Rosewood Reserve Series

Recording King’s Elite Banjo

Tanglewood Guitar Company UK is bringing its Rosewood Reserve Series of guitars to North America in 2010. The Series features solid Sitka Spruce tops and rosewood-veneered back and sides on all models. Rosewood Reserve brings to market nearly

See us at NAMM Booth 3400

Recording King’s RK-Elite banjo is modeled after the original Mastertone banjos of the 1930s. Components include a Mastertone-style tone ring, true steam-bent threeply maple rim, and a nitrocellulose lacquer finish. Design features include a vintagestyle double-cut Recording King peghead, and a custom Flying Eagle-style peghead

MMR 61

Buyer’s Guide to New Gear and fretboard inlay. The RK-Elite comes with a Recording King vintage hardshell case. The retail price is $1,424.99. www.recordingking.com NAMM Exhibit #461

Eastwood Ships 500th Mandocaster The Eastwood Mandocaster features a solid Alder body with a bolt on 14” scale maple neck and rosewood fi ngerboard,

Blackbird Guitars’ Ferrari Rider Blackbird Guitars’ limited-edition Ferrari-branded Rider guitars are signed by F1 drivers Philipe Massa and Kimi Raikkonen. The Rider travel guitar features a one-piece, hollow neck, carbon fiber construction. All Blackbird Rider models are said to be built for the road with a virtually indestructible carbon-fiber body that is less than two-thirds the size of a standard acoustic. The first run of the Ferrari guitar series sold out, but Blackbird Guitars is accepting special, custom orders on the Rider model. www.blackbirdguitars.com

JBovier Launches Electric Mandolins two single coil pickups with a three-way switch. There is also a left handed model and an optional custom hard shell case available for this guitar-style mandolin. www.eastwoodguitars.com NAMM Exhibit #1155

The two new electric mandolin models from JBovier Stringed Instruments are the “EMC” (Electric Mando Caster) and the hybrid “ELS” (Electric Leo Smith). Both instruments feature dual JB-53 pickups, a proprietary JBovier rail pickup design, and a wider magnetic field. A three-way switch allows selection of two independent single-

coil voices, or a humbucker voice in the center position. The pickups are controlled by one volume knob and one tone knob. A large pickup cavity is cut and “blank” pickguards will be made available to allow do-it-yourself pickup modifications. The ELS model features a rosewood fretboard; the EMC’s fretboard is maple. Headstocks feature JBovier’s signature logo, string spacer (EMC only), and Wilkinson tuners. Both the EMC and ELS are available in either classic cream or sunburst. A four-string configuration is standard for both models (nut width: 28mm), however the EMC model will also be available in a fivestring version (nut width: 31.25mm). All electric mandolins include a JBovier padded gig bag. Retail prices are $849 for the four-string EMC and ELS models, and $949 for the five-string EMC. www.jbovier.net

TeachMe

62 MMR

See us at NAMM Booth 4897

JANUARY 2010

D E A L E R

T O U G H

L O V E

L E S S O N

Guitar Hero makes millions because it’s easy and fun. ®

B U T

If you want people to have fun learning and playing a real guitar, it’s time to give them something other than a Mel Bay book. ®

T H E N E W F R E T L IG H T G U I TA R P OI N T- OF - P U R C H AS E DI S P L AY

G I V E T H E M A N A LT E R N AT I V E TO T H E TO Y. G I V E T H E M F R E T L I G H T.

800-575-6511 • www.fretlight.com Guitar Hero® is a registered trademark of Activision. Mel Bay® is a registered trademark of Mel Bay Publications, Inc.

Buyer’s Guide to New Gear

BAND & ORCHESTRA Légère Signature Series Tenor Sax Reeds Légère is now offering their Signature Series technology for the tenor sax. The

new reeds feature a special material and profi le and are said to capture color and expression. Légère reeds are available for all clarinets and saxophones. www.legere.com NAMM Exhibit 3016

New from Wood Violins Wood Violins has announced the return of their Stingray SV4 four-string fretless

electric violin and the release of the new Stingray SV5, a five-string fretless version. The Stingray SV-4 and the Stingray SV-5 are light in weight and feature Wood bridge piezo pickup. The SV4 and SV5 come with case, bow, and rosin and are both available in metallic red and metallic black finishes. The WVA-10D is a dedicated electric violin amplifier, custom-voiced by Mark Wood. It features two-band EQ with bass and treble control, a distortion channel, variable delay with level control, and a headphone output. The amp is 10”W x 11”H x 7”D and weighs only 12 pounds. The WWP-1 Wood Wah features a metal casing, non-slip rubber footpad, and noise free switching. The amp and pedal are also sold separately, and are

designed for use with any Wood Violins instrument. www.howardcore.com NAMM Exhibit #4883

Jupiter Xylophone & Clarinet Jupiter’s Majestic’s X8540H concert xylophone features graduated bars of select Honduran rosewood and a four octave range. The advanced bar production methods employed by this instrument in-

clude an extended range of quint tuning, and tonally matched wood selection. The leg system of the X8540H is stable yet portable, and has a large range of height adjustment that is can be easily set by one person through side mounted cranks. The natural oak frame of this xylophone is stained to match the Majestic M8650H flagship marimba.

See Us and our new Bass Guitar String Cleaner at NAMM Booth 2885

JANUARY 2010

See us at NAMM Booth 1355

See us at NAMM Booth 2885

MMR 65

Buyer’s Guide to New Gear Jupiter’s 737NTO clarinet features an ergonomic C/G key riser, offset trill keys, and adjustable thumb rest. Its body is made from select Grenadilla wood and uses a .577” bore. It features undercut tone holes, nickel-plated nickel silver keys and metal tenons, as well as a new ring design. The 737NTO comes with a wood-frame attaché style case. www.jupitermusic.com NAMM Exhibit #4800

KEYBOARD Wyman Piano’s Newest ORLA Models Wyman Piano’s new ORLA CDP45 is an Ensemble piano in a traditional digital piano cabinet, available in high polished ebony or rosewood. The new ORLA Grand 450 is an Ensemble piano in a digital grand cabinet, available in polished ebony and polished snow white.

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Both the new ORLA CDP45 and Grand 450 Ensembles feature an 88-note graduated hammer action keyboard, 476 authentic orchestral sounds including ORLA’s XM Sound Library, and an extensive style section with 260 styles. Additional styles can be loaded via the USB port. The player can also use a USB memory stick to record musical data (up to 16 tracks) or play back commercially available standard MIDI files. Both models feature an upgraded amplification system and speaker package. www.orlausa.com NAMM Exhibit #458

Mason & Hamlin’s Composite Action Pianos Mason & Hamlin’s complete composite piano action pianos has been designed and

manufactured by its sister company, Wessell, Nickel & Gross. The composite actions are being offered as an upgrade option on all models of Mason & Hamlin pianos. www.masonhamlin.com NAMM Exhibit #205A

Yamaha’s Clavinova CVP500 Series Replacing the Clavinova CVP400 series, the Yamaha’s Clavinova CVP500 series of digital pianos are suited to both beginner and advanced musicians. The CVP500 pianos offer Yamaha Pure CF sampling technology for piano realism along with Super Articulation 2 Voices which is said to allow pianists to play non-keyboard instrument sounds with a new level of natural realism. Yamaha’s exclusive Internet Direct Connect feature instantly downloads the latest new content directly into the instrument via an Ethernet/LAN connection. The CVP500 series also features MP3 audio file playback with the ability to incorporate MP3s into user panel settings and performance. www.clavinova.com NAMM Exhibit # 100

JANUARY 2010

See us at NAMM Booth 4610

Buyer’s Guide to New Gear

PERCUSSION Tycoon’s Concerto Spectrum Series Congas The Concerto Spectrum Series congas from Tycoon Percussion combine sound and performance with a highgloss, pearlescent finish in a choice of red, blue, and green color options. The finish, which is sometimes referred to as a “flip-flop”, appears to change colors dramatically depending on the viewing angle and lighting. Concerto Series congas feature an alternative body shape with a lower belly section for noticeably increased low end as well as range and response. Like all of Tycoon’s conga drums, the Spectrum models are made from hand-selected, eco-certified Siam Oak and equipped with premiumgrade water buffalo skin drumheads. The drums are 30˝ tall and available in 10˝ Re-

quinto, 11˝ Quinto, 11 3/4˝ Conga and 12 ½˝ Tumba models that are sold separately and include basket-style stands. Matching 7˝ and 8 ½˝ Bongos are also available. www.tycoonpercussion.com NAMM Exhibit #3570

Vic Firth’s Designer Stick Bags & New Signature Stick The new Vic Firth stick bags are available in plaid, digital camo, and skull & crossbone patterns. Able to hold 24 pairs of sticks, these bags also have pockets for accessories and sheet music. The water resistant nylon bags feature two detachable back pack-style shoulder straps and elastic fasteners with retractable clips for secure suspension from the floor tom. The bags retail for $74.25 and the sticks for $16. Vic Firth’s new Tommy Igoe Groove Essentials Signature Stick features a “Taj Mahal” tip that is said to be ideal for sensitive cymbal work and an extended taper. The bags retail for $74.25 and the sticks for $16. www.vicfirth.com NAMM Exhibit #3040

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Bosphorus Stanton Moore Signature Cymbals Bosphorus Cymbals’ Stanton Moore Signature Series in BFD2 format is a line of handmade cymbals available in a fully dynamic virtual instrument format, recorded and produced by John Emrich. The Signature Series cymbals have been captured in high definition audio for audio professionals. www.bosphoruscymbals.com NAMM Exhibit #2954

Sabian’s Bar Chimes Sabian’s Bar Chimes are available in either delicate-sounding aluminum bars or with the full sound and sustain of bronze bars. The Bar Chimes are suspended from a solid wood bar that can be mounted on a cymbal stand or other screw-top holder. Each bar has 24 chimes that produce

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The Stingray SV-4® & Stingray SV-5® Electric Violin Kit, created by world-renowned electric violinist, Mark Wood. Exciting and affordably priced new products from Wood Violins! The great looking and sounding Stingray SV-4 and Stingray SV-5, the fantastic Wood electric violin ampliﬁer, and the awesome “Wood Wah” wah-wah pedal!

PLUS... We’ll give you access to exclusive musical content from our website, along with sheet music and play-along tracks! So right out of the box, you’re instantly rockin’!

Strings will never be the same. a division of SHS International

JANUARY 2010

See us at NAMM Booth 4897

Howard Core Company Exclusive Distributors

HowardCore.com

See us at NAMM Booth 4883

MMR 69

Buyer’s Guide to New Gear a shimmering response, in a cascading effect. The Sabian Bar Chimes are backed by Sabian’s two-year warranty and come with a protective carrying case. www.sabian.com NAMM Exhibit #3254

Mapex Redesigns Black Panther Snare Drum Series Mapex’s redesigned Black Panther Snare Drum Series consists of fourteen all new models, each with its own distinct voice and identity. The new Black Panther

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snare drums feature newly designed fi nishes and appointments including new lugs, hoops, throw-offs, and snare strainers. All of the new Black Panther models feature one of two classically designed lugs. One is a sculpted shield-style split lug, while the other is a forged tube-style lug. To complete the transformation, each drum features a new die cast chrome plated Black Panther badge. The new Black Panthers feature a piston-style throw-off that requires minimal effort to operate. The adjustment dial employs “micro-lock” technology that provides a silent, yet tactile “click” as it’s turned, allowing precise tension control. Mapex’s new “Sonic Saver” hoops bridge the gap between f langed and die cast hoops. The shaping process creates a rounded profile at the top of the hoop that is said to reduce wear and tear to sticks, hands, and wrists. www.blackpanthersnares.com NAMM Exhibit #4808

See us at NAMM Booth 3400

PRINT Rockbox and Wilkins Instructional Video Rockbox Electronics and Wilkins Guitars have worked together to create a new video demonstrating how to use analog effects pedals with digital recording soft-

ware. Studio engineer and guitarist Mark Gordon Creamer is featured in the video spotlighting the recording process and the necessary equipment involved. Using a Wilkins WRS Modern Series electric guitar, a Rockbox Boiling Point over-

JANUARY 2010

See us at NAMM Booth 5948

See us at NAMM Booth 6390

Buyerâ&#x20AC;&#x2122;s Guide to New Gear drive/boost pedal, and the speaker emulation feature of Cubase software, Mark demonstrates the possibilities of creating a realistic tube amplifer sound by plugging into his computer home studio. www.rockbox.com NAMM Exhibit #5004

Steve Gadd Drumming Transcriptions The Steve Gadd Drumming Transcriptions book honors the talents of one of the greatest drummers, Steve Gadd. Represented are 30 stylistically-varying transcriptions written note for note, resulting in a very accurate interpretation of his style of playing. The book includes quotations, a biography, and discography. www.melbay.com NAMM Exhibit #3304

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Rock Houseâ&#x20AC;&#x2122;s Leads & Riffs: Creative Concepts for Metal Rock Houseâ&#x20AC;&#x2122;s Leads & Riffs: Creative Concepts for Metal DVD features Michael Paget, founding member and lead guitarist of Bullet for My Valentine. In this new DVD, Paget reveals the elements of his aggressive lead style and shares pentatonic and full seven note scales across the neck used to create his leads. Paget explains how he applies bending, threestring sweeps, tremolo picking, and hammer pull-offs to his leads. The DVD also comes with a free lesson booklet and membership to Rock Houseâ&#x20AC;&#x2122;s lesson support on their Web site. This feature offers students supplementary support for the lessons featured on the DVD. Once registered, students can interact with the community, utilize the additional learning tools,

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and access the special features. The more than 70-minute DVD also includes behind the scenes photos, iPod ready video, and an interview with Paget. The DVD retails for $24.99. www.rockhousemethod.com NAMM Exhibit #4618

Alfredâ&#x20AC;&#x2122;s Play-Along Series Alfredâ&#x20AC;&#x2122;s Jazz Play-Along Series is a playalong for instrumentalists who want to develop their improvisation skills while playing classic jazz standards. The series launched with two volumes, Volume 1: Strayhorn & More and Volume 2: Swinginâ&#x20AC;&#x2122;

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MMR 73

Buyer’s Guide to New Gear Now, written at the medium to mediumadvanced level. Each book contains nine popular jazz tunes, arranged for C, Bflat, E-flat, and Bass Clef instruments. Additional features include multiple jazz choruses for plenty of soloing opportunities, and demo tracks with horn players and a pro rhythm section to demonstrate the melodies, style, interpretation, and sample solos. In addition, the play-along tracks allow a soloist or group to learn and perform with the rhythm section only. Split tracks offer piano/guitar, and bass players the opportunity to perform with the track by dialing in/out left or right stereo channels. Singin’ with the Big Band features 11 big band vocal arrangements in a variety of styles and tempos written at the medium difficulty level. An accompaniment CD allows vocalists to sing with a professional big band to improve vocal skills, style, interpretation, and confidence. Each song has two tracks — a professional demonstration of each piece, and a sing-along backing track for practice or performance. www.alfred.com NAMM Exhibit #4822

Learning Dock’s Teach Me Bass Guitar Bassist and educator Roy Vogt’s Teach Me Bass Guitar, from the Learning Dock, features over 16 hours of DVD-based instruction for bass guitar. The 10 DVDs feature a real-time, onscreen fretboard and over 100 play-along video tracks with Nashville studio musicians. All of the music is original and written exclusively for each lesson. Exercises and play-along tracks are included in a loop library that the student can access at any time during each lesson. www.thelearningdock.com

eMedia Guitar Method Version 5.0 Guitar Method Version 5.0 CD-ROM is the latest version of eMedia’s guitar tutorial software. It offers over 180 lessons, instructional videos that expand to full-screen.

and special enhancements throughout. The new software includes interactive feedback on melodies and tools that take advantage of this new feature, such as the new Note Tracker and Finger Tracker, which show what is being played in staff notation and also on an animated fretboard. www.emediamusic.com NAMM Exhibit #6504

ACCESSORIES Planet Waves Headstock Tuner The new Headstock Tuner from Planet Waves uses the instruments’ vibration as its input (instead of cable hook-ups or microphones) and provides tuning without the interference of ambient room noise. Its dual visual

mission for music

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74 MMR

See us at NAMM Booth 5904

JANUARY 2010

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Buyer’s Guide to New Gear cues include a multicolor backlit display in tandem with digital needle graphics. The multicolor backlit display indicates status with red to show when a note is out of tune and green to show when in tune. Its tuning software uses the ultra-sensitive piezo sensor system for increased vibration sensitivity and more accurate note registration. www.planetwaves.com NAMM Exhibit #4834

Weaseltrap Records’ Harmonic Capo The Harmonic Capo, from Weaseltrap Records, straps on the guitar neck at a harmonic point, lightly touching the strings to produce openstring harmonics, but can still play normally below it, creating variable chords and note progressions. www.weaseltrap.com NAMM Exhibit #1632

bration of the head, reducing the need for internal muffling or dampening materials. The cumulative effect of this natural tone control and sonic enhancement is said to be a cleaner, more powerful sound with a lower fundamental frequency that can be felt and heard both by the listening audience and the drummer behind the kit. www.kickport.com NAMM Exhibit #2873

Alliance Rubber’s Wrapz and Strapz are used to secure cables and cords and are

Safety-Ease Lid Assist The Safety-Ease Lid Assist is a device that assists in opening and closing a grand piano’s lid. Designed by piano technician and retailer Danny Geoghegan, the Safety-Ease Lid Assist does not require any drilling or alteration of the piano. Its design allows the device to slip on and off the instrument quickly and easily. www.safetyease.com

all-weather UV and ozone-resistant, stretchable and reusable, and are available in black and camo. www.alliance-rubber.com NAMM Exhibit #3202

CASES & BAGS Ford Drumvee Cases Drumvee soft cases are made from militaryspec digital Camo 600 denier polyester and offer 100 percent waterproof stability. Between the fabric layers are 1⁄2” of closed-cell foam, plus 1⁄2” of polyfoam to protect the drums within. All webbing is tear-resistant to 500 pounds, all seams are double-stitched

New Pedulla Bass Option An optional finger ramp is now available on new Pedulla bass guitars (fretted or fretless). The ramp fits between the two pickups keeping the body-to-string vertical distance consistent at the height of the pickups, accommodating those players that prefer the contact to anchor and gauge their finger style stroke, while allowing ample depth between the fingerboard and pickup. The edge of the ramp remains parallel to the string and acts as a multi-position thumbrest. Available now on new Pedulla basses (excluding the Rapture). www.pedulla.com NAMM Exhibit #5964

Alliance Rubber Wrapz & Strapz

2009 MUSIKMESSE OUTSTANDING BASS GUITAR –Bass Gear Magazine

KickPort for Bass Drums KickPort for bass drums slows the air exiting the drum by restricting and compressing the flow of air through its tube and then allows the rapid expansion or relaxation of the air through its flared opening. At the same time, The KickPort enhances the low frequencies and dampens the viJANUARY 2010

Pi 4 Live Wojtek Pilichowski Signature Model

Mayones Guitars & Basses since 1982 NAMM BOOTH 5004

USA DISTRIBUTION • WWW.ROCKBOX.COM • 408-287-4020

MMR 77

Buyer’s Guide to New Gear

with ballistic polyester thread. Extra-strong #10 YKK zippers are sewn into each case with a lip that acts as a double gasket to keep moisture from entering. Other features include snaps and o-rings of heavy-duty steel, ergonomic molded rubber handles, and padded shoulder straps. www.forddrums.com NAMM Exhibit #3555

LIGHT & SOUND Jensen Jet Falcon Speaker Jensen Speakers’ 12” Falcon is a 50 watt speaker featuring a new style of cone, allowing for a tone that is said to be warm and full bodied with lows that are rich

HUNTER NEW YORK

and fat and respond to overdrive distortion with a crunch. www.jensentone.com NAMM Exhibit #4893

Roland’s Portable Sampler Roland’s SP-404SX Portable Sampler is an update to the SP-404 and offers 44.1kHz/16-Bit sound quality, improved DSP effects, a new pattern sequencer, and data management. The SP-404SX includes 29 DSP effects - including filter, delay, unique voice effects, subsonic, and looper. Twelve trigger pads, three control knobs, and a sub pad for rapid triggering allow DJs, musicians, and sound engineers to trigger samples and jingles and apply effects quickly. The built-in

microphone, simple user interface, and optional battery operation enable recording with the SP-404SX anywhere. The more versatile pattern sequencer now includes an improved quantize mode with new shuffle feel for creating the hip hop, R&B, and reggae grooves. The retail price is $465.50. www.rolandus.com NAMM Exhibit #7300

American DJ’s Shooting Star LED Like their Aggressor and Aggressor Tri LED, the new Shooting Star LED from American DJ features a grid-style design on the front, with beams shooting out from rows and columns of lenses to cover the dance floor with bright shafts of multi-color light. But the Shooting Star LED actually has more lenses than its predecessors - a total of 48 - so it produces four dozen beams. Its lenses are stacked six rows high, with eight lenses in each row, so it can cover a much larger area, creating not just a shower colored beams.

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See us at NAMM Booth 3000

See us at NAMM Booth 3592

JANUARY 2010

Buyer’s Guide to New Gear The Shooting Star LED’s 48 beams are created by a 10-watt Tri-Color RGB LED. It features American DJ’s exclusive Tri-Color LED Technology, which means it can produce beams in a rainbow of seven different colors - red, green, blue, purple, yellow, cyan, and white. The spectrum of colors is made possible because the Shooting Star’s LED lamp is actually a three-in-one unit, comprised of red, green, and blue LED diodes. As a result, color mixing can be done inside the lamp to offer a wider variety of hues than the typical LED effect. The retail price of the Shooting Star LED is $459. www.americandj.com NAMM Exhibit #5774

MXL’s Live Series Microphone MXL’s Live Series Collection is a specially-designed live/ stage condenser built with metal body construction and includes three interchangeable capsules to create three polar patterns - cardioid/ omni/hyper-cardioid. The

mocrophones also feature a roll-off switch with steep cutoff to help reduce handling noise and proximity effect. The MXL LSC1/2 Live Series microphone includes 25 ft microphone cable, mic stand adapter, cardioid/omni/hyper-cardioid capsules, carrying case, and cleaning cloth. www.marshallelectronics.net NAMM Exhibit #6866

Samson’s Q2U Recording Pack Samson Technologies’ Q2U Recording Pack with HP20 headphones features a dynamic handheld microphone, an XLR output and a USB I/O allowing it to be plugged directly into a live sound console or any computer with a USB input. The microphone’s on/off switch controls the XLR output, allowing anyone to perform in a live setting and record to a nearby computer or laptop simultaneously. The Q2U also features a built-in 3.5mm stereo headphone jack output with volume control for no-latency monitoring during recording. Plus, a cardioid pickup pattern and a high-quality A/D converter with a 16-

bit, 48kHz sampling rate help to ensure the sound reproduction in both live and recording applications is clear, detailed, and accurate. The Q2U includes USB and XLR cables, a mic clip, desktop stand, HP20 headphones and Cakewalk Music Creator. The retail price is $89. www.samsontech.com

Heil’s Kick Drum Mic Heil Sound’s PR 48 large diaphragm dynamic microphone designed for kick drum use features a 1.5-inch diameter element and is mounted in a vulcanized double shock mount, which offers complete isolation within a rugged cast metal housing. The PR 48 metal housing was designed with a slanted entrance to the three pin XLR so the cable assembly is easier to con-

Experience Innovation

Introducing new designs and more features to provide superior accuracy, versatility and ease in tuning.

the

OnBoard Research Corp. 800-340-8890 www.tuners.com

JANUARY 2010

See us at NAMM Booth 4131

MMR 79

Buyer’s Guide to New Gear nect. A specially designed low pass fi lter sets the -3 dB hinge points at 30Hz and 8kHz with a +10 dB peak from 50 Hz to 80 Hz. The response rolls off at 8kHz, which helps control unwanted top end “noise” inside the drum, while keeping frequencies critical to kick drum harmonics found when the beater meets the drum head. The microphone provides a 600-ohm balanced output and can handle over 150 dB of SPL. www.heilsound.com NAMM Exhibit #7018

dard frame, the headset was designed for heavy use in fitness classes. As a result, Aeromic and Cyclemic both have increased warranties to 50 classes per week for two years against sweat death. www.fitnessaudiodistributors.com NAMM Exhibit #1833

Gemini’s Dual Mixing Console

80 MMR

BreezSong’s JamHub JamHub silent rehearsal studios interconnect instruments and microphones, and by using the SoleMix controls, each band member creates

Gemini’s CDMP-6000 Professional Dual

Fitness Audio Upgrades Headset Mics Fitness Audio’s sweat resistant microphone series the Aeromic and Cyclemic, have now been upgraded with new PHAT frame technology. They are said to be three times more durable than the stan-

out, and one loop per side. The CDMP6000 XLR also offers outputs as well as record, booth, and master outs via RCA. www.gci-technologies.com

CD/MP3/USB mixing console provides a digital connection via built-in USB inputs, allowing the user to play and manipulate songs directly from your USB key/flash drives. Providing the flexibility and convenience of both CDs and MP3s, this mobile DJ rig and club installation piece features include scratch, BPM read

See us at NAMM Booth 3214

their own clear and balanced mix. Three models are available: JamHub BedRoom, JamHub GreenRoom and JamHub TourBus. A SoleMix remote is included with two models and sold separately. Retail prices are respectively: $299.99, $499.99, $699.99. www.jamhub.com NAMM Exhibit #1100

JANUARY 2010

See us at NAMM Booth 1429

TRADE SHOW

2010 NAMM SHOW Anaheim Convention Center & Anaheim Marriott

he following list of exhibiting companies appearing in Anaheim this January was provided by NAMM and is current, as of December 3. For the most upto-date information, show attendees are advised to pick up the 2010 Show Directory, available throughout the Anaheim convention facilities beginning January 14th.

Exhibitor 2box AB 3 Drumsticks 3L International 65Amps A & S Case Company, Inc. A+D Gitarrentechnologie GmbH Ableton Absara Audio LLC Access Bags and Cases Access Music Accord Studio D.O.O. ACE Musical Instruments Co., Ltd Ace Products Acesonic USA Inc. Acoustic Guitar Magazine Acoustica Inc. Acoutin Custom ADAM Audio USA Adamas Guitars Adams Musical Instruments Adams Musical Instruments A-Designs ADIG Invention AS Advanced Plating, Inc. AEA Aerial7 Industries Inc. Aguilar Amplification AHEAD Drumsticks AIM Gifts Aiweidy Lighting USA Inc Akai Professional AKG Acoustics

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Booth# 2430 2654 5825 3392 6288 1361 6314 5218 4796 6900 3523 3492 5956 1668 5226 6329 2965 7119 5720 2638, 2648 2648 6290 1215 1211 7108 1577 5266 3564 4223 5298 6400 7800

Exhibitor Booth# AL Corp 2711 Alesis 6400 Alfred Music Publishing Co. 4822 ALGAM S.A.S. 6440 Alhambra USA 1520 Manufacturas Alhambra, S.L. 1520 Allegro Acceptance 472 Allen & Heath, LTD 6474 Allen & Heath, LTD 6474 Allen Organ Company LLC 432 Alleva-Coppolo Basses & Guitars 1655 Alliance Rubber Company 3202 Allparts 5882 Editions Alphonse Leduc 4001 Alpine Innovations, LLC 1333 ALTO 6555 Alvarez 209A, 4468 AMA Verlag 3220 Amati USA Inc 4610 Amedia Cymbals USA 2865 America Sidco Inc 2800 American Audio 6330 American DJ 5774 American Music & Sound 5700, 6474, 6824 American Recorder Technologies, Inc. 2746 American String Teachers Assn. 2004 American Way Marketing LLC 4301 Ampeg 209A, 4468 Amphenol Australia Pty Ltd 6699 AMV Sales & Consultation LLC 1443 Anadolu Muzik Aletleri San ve Tic Ltd. Sti 3264 Analysis Plus 3482 AnaMod 6254 Anderson Group Intl, LLC 1307 Tom Anderson Guitarworks 1526 Angels Musical Instruments, Inc. 4015 ANSIR Music 1456 Anthem Musical Instruments, Inc. 2905 Antigua Fabrica de Guitarras SRL 4853 Antigua Winds, Inc 4912 Anvil Cases Inc. 4849 APC Instruments 1228 Aphex Systems, Ltd. 5696 API 6411 Apogee Electronics 6428 Applied Acoustics Systems 6728 Applied Microphone Technology 6242 Applied Research and Technology 6555 Aquarian 3546 Arbor Guitars 5420 Aristides Instruments B.V. 1448 Arkay Musical Strings 4011 Armadillo Enterprises 4272 Arobas Music 1414 Aroma Music Co., Ltd. 1272

Exhibitor Booth# Art Strings Publishing 4618 Art Vista Productions 6427 Art Vista Productions 6427 Artec Sound Co., Ltd 4862 Artioli Designs 5725 Arturia 6310 Ashdown Design & Marketing LTD 4778 ASK Video 6224 Aubert Lutherie 4001 Audio Ease BV 6510 Audio Innovate 5477 Audio Media 5307 Audio2000’S® 6390 audiobro 1808 Audionova Inc 4143 Audio-Technica U.S., Inc. 6740 Audix Corporation 6976 Strings by Aurora 4011 Australian Music Association Inc. 2004 Automated Processes, Inc., (API) 6411 Avalon Design 6955 Avant 6985 Avid 6600 Aviom, Inc. 7801 AV-Leader Corporation 1873 Avlex Corporation 6810 Axis Percussion 3478 AXL Musical Instruments 5476 Ayers Music Co., Ltd 1214 B & C Speakers 4786 B&S 4614 B.C. Rich 4884 B-52 Professional 5952 Bad Cat Amplifier Co. Inc. 1461 Baer Amplification 3398 Dino Baffetti Di Baffetti G & C. SNC 4819 Bag End Loudspeakers 4146 BAM France 4001 Barcus-Berry 5420 Bari Woodwind Supplies, LLC 3515 Bartolini Pickups and Electronics LLC 5872 Bass Drum O’s Hole Reinforcements 3564 Bass Dynamics 5598 Bass Player 5307 Basslines by Seymour Duncan 4358 Basson Sound Equipment 5857 Bazhou Basix Musical Inst. Co. Ltd 4458 Bazhou Basix Musical Inst. Co. Ltd 4458 Bazhou Luan Yu Musical Instruments Co., LTD 3004 B-Band, Inc. 3385 BBE Sound, Inc. 4690 Beamz Interactive 6110 Beard Guitars LLC 1415 Beato Inc. 2752 Becker Stringed Instruments 5720

JANUARY 2010

NAMM Exhibitors List Exhibitor Booth# Beechler Mouthpieces 4410 Behringer USA, Inc. 6756 Beijing Dual Joy Musical Instrument Co., Ltd 2821 Beijing Hsinghai Piano Group Limited 427 Beijing J&N Pearl Shell Products Co., Ltd. 1322 China Beijing Lanyao Huihao Musical Instrument Co., LTD 1478 Beijing Musco International Trading Co., Ltd 3015 Beijing Senqian Musical Instrument Factory 3212 Beijing Senqian Musical Instrument Factory 3212 Beijing Sunrise Musical Instrument Corp. Ltd 2805 Beijing Viasho Technology Co., Ltd. 2712 Beijing Xiyangyang Instrument Cases Co. 2821 Beijing Xiyangyang Instrument Cases Co. 2821 Beijing Yiyuan Musical Instruments Co., Ltd. 3524 Belcat Co., Ltd. 3484 Ben Chafi n Custom Guitars 5771 Benavente Guitars 4178 Benchmark Media Systems, Inc 1676 Berklee Press 5301 Berndt Woods 1039 Besson 4300 BEST BRASS Corporation 2906 Best Media 1876 Betterway Electronic Co., Ltd. 1768 Beyerdynamic 6474 Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 2567 BG Franck Bichon 4305 M/S. Bhargava & Co. 2816 BI Technologies 1569 BIAS (Berkley Integrated Audio Software) 6424 Big Apple Concepts 2982 Big Bang Distribution 3564 Big City Music 6735 Big Dipper Stage Lighting Science and Technology Co., Ltd. 5270 Big Dog Drum Hardware 3564 Big Fish Audio 6514 Big Idea Guys, LLC 1586 Big Island Ukulele Co. 1326 BigHeart Slide Company 4176 Bigsby 3540 Black Diamond Strings LLC 3513 Blackbird Guitars 1302 Blackheart 209A, 4468 Blackstar Amplification Ltd 3592 Blankenship Amps 3290 BLESSING 3512 E. K. Blessing Co Inc. 3700 Blue Microphones 6220 BlueBook OnLine 5400 Bly Musical Instruments Co., Ltd 1444 Bogner Amplification 5821 Bohemia Piano America Inc. 414 BooHeung Precision Machinery Co., Ltd. 1438 Borsini Accordions 2834 Bosch Communications Systems Division 6569 Bosphorus Cymbals 2954 Bosphorus Cymbals 2954 BOSS U.S. 7400 Bourgeois Guitars 1421 Bourns, Inc. 1548 Brace Audio Corporation 1775 Brady Drum Company 3379 BRANCHER 4001 Brazen Guitars 3297 Breedlove Guitar Company 1810 BreezSong, LLC 1100 Breezy Ridge Instruments, Ltd. 6230 Bridgecraft USA Inc 2992 Brodmann 443 Brown’s Guitar Factory 3383 Brubaker Guitars 5973 Brunel Music Co. 5729 Brush Wellman Inc 1575 BSS Audio 7800 BSX Bass Inc 5973 Budda Amplification 5282 Buddy Rich Drum Company 3070

JANUARY 2010

Exhibitor Buffet Crampon USA, Inc. Bulk Molding Compounds, Inc. Bullet Cable Bulletproof Instruments, LLC Burkart-Phelan, Inc. Burns London Burriss Amps & Effects Pedals C.B.I. Professional Wiring Systems Cable Up CAD Audio CAD Audio Cadeson Musical Co., Ltd CAE CAFIM Confederation of European Music Industries Cakewalk Calato Mfg

Booth# 4300 3395 5499 2997 3200 1330 5899 4268 6630 6226 6226 2746 7002 3124 6700 3441

Exhibitor CalDigit Calicchio Musical Instruments Inc. California Alliance for Arts Education California State PTA Calzone Case Company Cannonball Musical Instruments CANOPUS Co., Ltd Carl Fischer LLC Carr Amplifiers Inc Carruthers Guitars Carvin Corp. The Case Brace Company Casio America, Inc CE Distribution, LLC Cecilio Musical Instruments Cedar Creek Custom Case Shoppe Celemony Software GmbH

Booth# 6425 4311 2004 2004 4849 4426 2964 5412 3482 1805 4490 5494 6776 4893 3214 4450 6900

Meeting the Needs of Students for More Than 25 Years ... Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 25 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has again been upgraded to include the new LaSalle LB-13 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.

Cremona SV-175 Violin Outfit: •Six sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •All-solid carved, graduated construction •Well-balanced LaSalle LB-13 bow with ebony frog

249

Suggested Retail

SV-175

See us at NAMM Booth 5760

[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.

MMR 83

NAMM Exhibitors List Exhibitor Booth# Celestion 4278 Central Music Co. 6012 Century Guitars 2896 Century Strings Inc. 2727 Chandler Limited 6254 Changzhou Foreign Trade Corp. 1234 Changzhou Grand Glory Technology Software Co., Ltd. 6007 Charites Strings, Inc. 3024 CharterOak Acoustic Devices 6847 Charvel Guitars & Basses 300 CHAUVET 5581 Cherry Lane Music 4618 Cherry Music Technology Co., Ltd. 2925 Cherub Technology Co., Ltd 2930 Chesbro Music Co. 4430 Chevalets Despiau 4001 Chiayo Electronics Co., Ltd. 5997 Chicken Systems, Inc. 6921 Chonwoo Corp. 4136 Chosen Fat Co., Ltd. 2861 Chris Campbell Custom Guitars 5004 CIEC Overseas Exhibition Co., Ltd. 1444, 1554, 1648, 2365, 2566, 2712, 2714, 5270 CIEC Overseas Exhibition Co., Ltd. 1444, 1554, 1648, 2365, 2566, 2712, 2714, 5270 Cipex International 6796 Circle K Strings 1226 Civilized World, Inc. 5004 Classic Musical Instruments 1120 Classical Strings Inc. 1067 Steve Clayton, Inc 4590 Cliff Inc. 5785 Cloud Microphones 1855 Club World 5400 CMEA: The CA Assoc. for Music Ed 2004 CodaBow International, Ltd 3500 Coffi n Case 4130 Coil LLC 1457 Cole Clark Guitars 1210 Coleman Audio 6897 Collings Guitars, Inc. 1730 Community Professional Loudspeakers 6940 Composite Acoustics Technologies 1811 Concepta KVB AG 4326 Concert Musical Instrument Factory 1422 Concord International Group, Inc. 3221

84 MMR

Exhibitor Connolly Music Company Conn-Selmer Inc. ConventionTV@NAMM Cook Woods Cora & Peter Kuo, Inc. Cordoba Guitars Core One Cornford Amplification Countryman Associates, Inc. Antoine Courtois Paris Crafter USA Crane Song Crate Craviotto Drum Company Creative Bags and Cases Limited Crest Audio Crown International CruzTOOLS, Inc. CSC Products Inc. CSFI CTS Corporation Curt Mangan Inc. Cycling ‘74 Cymbag International, S.A. De C.V. Cymbag International, S.A. De C.V. Cympad Cympad Cympad USA D’Angelico Guitars D.B. Musical Instrument Co., Ltd. D’Addario D’Addario Canada Dae Hung International Co., Ltd. Dae Hung Precision Co., Ltd Daisy Rock Girl Guitars Dana B. Goods D’Andrea Inc. Danelectro Dangerous Music, Inc Daniel Violins DANSR Inc. DAS Audio DAS Audio of America, Inc. Dave Smith Instruments The Davitt & Hanser Music Co. Daylight Design, Inc. dbx Professional Products

See us at NAMM Booth 3233

Booth# 3500 4224, 4600 5400 1227 3165 5300 5499 3196 6691 4300 1330 6290 209A, 4468 3065 1807 5740 7800 1321 2813 4001 1105 4291 6314 2351 2351 2764 2764 2764 3391 2792 4834 4852 1486 1378 4818 5561 4858 4790 6916 3010 3400 6848 6848 5900 4868 3283 7800

Exhibitor Booth# DBZ Guitars 3290 DC Voltage 5935 Ddrum 5466 Dean B. Zelinsky Guitars 3290 Dean Guitars 5466 Dean Markley Strings 5710 Deering Banjo Company 1511 DEG Music Products, Inc 4218 Delano Pickup Systems 1546 Demeter Amplification 4388 Denis Wick - London 3400 Denon Electronics B5955 Der Jung Enterprise Co., Ltd 1254 DF Music Enterprise, Inc. 3204 DH Electronics Co., Ltd. 1874 Diamond Amplification 3290 Diamond Guitar Pedals 3097 Digidesign - An Avid Company 6600 Digitech 212A DiMarzio Inc. 5830 DiPinto Guitars 5829 Diplomat Musical Instruments 3233 Diplomatte Musical Instruments 3233 Direct Music Supply 3447 Direct Sound Headphone,s LLC 1635 Ibrahim Diril Cymbals 3449 Dixon Drums 5420 DJ Tech Ltd. 7023 DJ Times 5400 Dogal di Cella & C. SNC 4819 Dommenget Custom Guitars 3287 Dörfler GmbH 3220 DownBeat Magazine 4319 DPA Microphones, Inc. 6996 DPH’s Music & Arts International 2704 DR Handmade Strings 4184 Drake Ceramic Instruments LLC 3208 Dramastic Audio Corp. 6695 Dream Cymbals & Gongs 3279 Drum Channel 2364 Drum Workshop, Inc. 2654 DRUM! Magazine 3541 Drumdial Drum Tuners 3564 D-TAR 4358 Duesenberg USA 3491 Charles Dumont & Son, Inc. 4418 Duncan Pickups & Stompboxes 4358 Dunlop Manufacturing, Inc. 4768, C4861 Dusty Strings Co. 1716 DVK Technologies 6809 Dwarf Craft Devices 1580 Dynamico Guitars 1673 E & O Mari 5729 E and E Exports Inc. 6949 E.M. Winston, LLC 4801 Earthworks, Inc. 6292 East International Exhibition Co., Ltd 1230, 1234, 1768, 1850, 1856, 2925 East International Exhibition Co., Ltd 1230, 1234, 1768, 1850, 1856, 2925 East Union (Tianjin) International Trade Co., Ltd. 3325 Eastman Strings, Inc. 4310, 5110 Eastwood Guitars, Inc 1355 EBS Sweden AB 3382 Ebtech 4382 ECEN Electronics Co., LTD 1786 Eden & Eden, Inc. 1437 Eden Electronics 5244 Editions Henry Lemoine 4001 Egnater Amplification 5952 Eigenlabs LTD 3100 Eko Music Group 1636 EKS 7222 Elation Lighting Inc. 5768 Eleca International Inc. 4897 Electroswitch 6953 Electro-Voice 6569 Elise Musical Instrument Co., Ltd 1554 Elixir® Strings 5000

JANUARY 2010

NAMM Exhibitors List Exhibitor Booth# Ellington Strings, LLC 3505 Ellsberry Guitars 1630 EMD Music Inc 3282 eMedia Music 6504 Emerson Karaoke 2700 Emery & Webb, Inc. 1402 EMG Inc. 4850 Eminence Speaker LLC 4334 Empire Wholesale, Inc. 6614 Empirical Labs Inc 6324 Engl Amplifiers 5928 Engl Marketing & Sales GmbH 5928 Eno Music Co., Ltd. 1637 Enping Huana Sound Instrument Manufactory 1750 Enping Karsect Electronics Co., Ltd. 1648 Enping Oksn Electronics Technology Co., Ltd. 1856 Enping Yike Electronic Manufactory 1856 Enrique Keller, S.A. 3313 Epilog Laser 1045 EQ 5307 Equipson SA 6989 Ernie Ball, Inc 5440 ESI Audiotechnik GmbH 6832 ESP Guitar Company 213D Essential Sound Products, Inc. 5698 Laul Estonia Piano Factory 468 Etched Metal Company 1221 Eternal Musical Instrument Corp. (Beijing) 2914 ETI Sound Systems, Inc. 5952 Evamar Sound Design Inc 2465 Evans Drumheads 4834 Eventide 5791 Everly Music Co. 4750 Evets Corporation 4790 EVH 300 Evidence Audio, Inc. 4143 EWI 1780

Exhibitor Booth# EWS 5250 Excel USA Corporation 1487 Exotic Woods Co. Inc. 5927 EZ Dupe 6598 EZ Key Publishing LLC 1411 FaitalPRO 6894 Fanndec International Musical Instrument Manufactory (Hong K 2925 Farley’s Musical Essentials 1325 Fat Cat Snappy Snares 3564 Fat Congas 2960 Fazioli Pianoforti SRL 450 FBT Elettronica S.P.A. 6840 FBT USA 6840 FDW Worldwide 6630 Fender Accessories 5720 Fender Custom Shop 300 Fender Musical Instruments Corp. 300, 304 Fernandes Guitars 5690 Ferree’s Tools, Inc 4233 Fibenare Guitars Co. 1344 Fiberreed 3032 Finale 6114 First National Merchant Solutions 150 Fishman 4158, 4258 Fitness Audio Distributors, LLC 1833 Flavoreeds 4900 Flaxwood USA, Inc. 1536 Flea Market Music, Inc. 1717 Fleabass Inc. 3192 Floyd Rose Marketing Inc. 4877 Focal Professional 6916 Focusrite Audio Engineering, LTD 6474 FocusRite Audio Engineering, LTD 6474 Fodera Guitar Partners, LLC 5286 Folkcraft Instruments, Inc 4498 Ford Drum Company 3555

Exhibitor Booth# Fostex, USA 6474 Fotos By Folletts 2857 Framus Guitars USA 4578 Freedom Drums 2450 Fret-n-Rest 3404 Fryette Amplification 5391 FS Audio Co., Ltd. 5798 Fuchs Audio Technology 1681 Furman 6874 Fuselli Manifatture 3607 Fusion Products Company Limited 3026 FXpansion 6910 Fzone Music Technology Co., Ltd. 1230 G & B Pickup Co. Ltd 4894 G & L Musical Instruments 4690 G7th Ltd. 1636 Gaai Drums 2859 Gabsung Industry Company Limited 1247 David Gage String Instruments 2701 Galaxy Audio 6945 Galileo Music 447 Gallagher Guitar Co. 1517 Gallien Technology, Inc. 4284 Gallien-Krueger 4284 GAMA/MENC Teaching Guitar Workshops 2004 GARRITAN 6820 Gary Kramer Guitar 4699 Gatchell Violins Company 2904 Gator Cases, Inc. 5100 GBase.com 4834 GCI Technologies 6966 GCV Violins (Guangzhou Cremona Violin Co. Ltd) 3426 GE Commercial Distribution Finance 420 GE Money 150 Gem Sound 7006 Gemstone Musical Instruments 4227

America Sidco Inc. MAKERS OF BRASS AND WOODWIND QUALITY, VALUE and BEYOND

NEW!

2851 E. Philadelphia St. Ontario, CA 91761 Tel: 909.947.5577 sales@americasidco.com www.americasidco.com Booth#2800

JANUARY 2010

See us at NAMM Booth 3279

MMR 85

NAMM Exhibitors List Exhibitor Booth# Genz-Benz Amplification 5720 Geo Woo Musical Instrument 1367 George Lâ&#x20AC;&#x2122;s Musical Products 5820 German American Trading Co., Inc 414 Getâ&#x20AC;&#x2122;m Getâ&#x20AC;&#x2122;m Wear 4194 Getzen Company, Inc. 4412 GEWA music 3124, 3220 ghost Modular Pickup Systems 5920 GHS Strings 4684 Gibraltar Hardware 5720 Gig Gear International 2898 Gig-FX, Inc. 1129 GigSkinz Gigbags 6796 Gioco Corp. 2878 Global Truss 5569 Global Wood Source Inc 5943 Globe Plastics 3395 Glockenklang 4178 GMS Drum Co. 3050 GNI Music 1342 Godin Guitars 211A Godlyke, Inc. 1582 GO-EN International 1616 Gold Tone, Inc. 1415 Golden Sound Distributors, LLC 3015 Goldfi sh Guitars 4011 Gon Bops Percussion 2654 Goodall Guitars 1715 GooDeal Group Inc. 1868 W.L. Gore & Associates, Inc. 5000 Gotoh 4140 C.A. GĂśtz Jr. GmbH 3501 Graph Tech Guitar Labs 5920 Greatmind Instrument Manufacturing Co. 3422 Green Monster Music 1407 Gretsch Co. 3540 Gretsch Drums 5720

Exhibitor Booth# Gretsch Guitars & Basses 300 GretschGear.com 3540 Grid1 Audio LLC 4198 Grip Studios 5725 GRK Manufacturing Co 470 Grover Musical Products 5315 Grund Audio Design - GAD 6790 Grundorf Corp 6790 Guangzhou Daling Musical Instruments Factory Co., Ltd. 2971 Guangzhou Desam Audio Co., Ltd 2996 Guangzhou DUS Audio Co., Ltd 1173 Guangzhou Jisheng Musical Instruments Manufacturing Ltd 4596 Guangzhou Lang Qing Development Corp., Ltd. 1544 Guangzhou Romance Musical Instruments Co., Ltd. 1255 Guangzhou Sunpost Musical Instruments Co., Ltd 4250 Guerilla Guitars Inc 4162 Guild Guitars 300 Guistar Picks LLC 1443 Guitar Connection 2883 Guitar Edge 4318 The Guitar Folks Inc. 3499 Guitar Hands 1111 Spanish Guitar Master Craftsmanâ&#x20AC;&#x2122;s Guild 1604, 2901 Guitar Player 5307 Guitarlink 5004 Guitarparts Co., Ltd 1343 Guitarras Antonio Aparicio 1306 Guitarras Francisco Esteve 1604 Taller de Guitarras Juan HernĂĄndez 1604 Raimundo Guitars 1604 Guitars in the Classroom 2004 Guitars Manuel Rodriguez 5258 Guptill Music 1611

Exhibitor Booth# G-Vox 6628 GWW Group Inc. 1719 H & F Technologies, Inc. 6390 H & F Technologies, Inc. 6390 H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. 2005 Hagstrom Guitars 5700 Hailun USA 205B Hal Leonard Corporation 4318, 4618 Hall Crystal Flutes 3534 Hallet, Davis & Co. Pianos 447 Halo Custom Guitars 4598 Hamer Guitars 5720 Hamilton Metalcraft Inc. 4166 Hamilton Stands 3101 Hammond Suzuki USA Inc. 5800 Hangzhou Worlde Music Electronic Co., LTD 1200 Hannabach GmbH 3032 Hanser Music Group 4868, 4878, 4884 Hanson Musical Instruments 5496 HANXIANG Technology Co., LTD 3109 Hardman Pianos 447 Harris Musical Products, Inc. 4823, 4827, 4831 Harry Hartmann 3032 Hayden Guitar Amps Limited 4778 Headway Music Audio Ltd 1512 Geigenbau Klaus Heffler e.k. 3220 Heil Sound 7018 Heintzman Distributors Ltd 464 Hengshui Duoli Musical Instrument Manufacture Co., Ltd 3406 Hercules Stands 5420 Hering IndĂşstria E ComĂŠrcio ImportaĂ§ĂŁo E ExportaĂ§ĂŁo Ltda. 1502 Hermes International 5114 Hermes Music SA de CV 5114 Herouard and Benard 4001

the silent rehearsal studio 3OD\ $Q\ZKHUH $Q\WLPH Good, a cool looking new product Better, a whole new idea to sell Best, a genuine need filled Thatâ&#x20AC;&#x2122;s why it won three Best In Show awards -

Unprecedented 3X Winner

Will you make sure you find it? Your opportunity is hidden at NAMM.

BreezSong LLC (877) JAM-HUBS www.JamHub.com

86 MMR

Hint: Start downstairs

Ready to make JamHub silent reheasal studios a business focus? Simply want to learn a little more? Be sure you find our booth. See us at NAMM Booth 1100

JANUARY 2010

NAMM Exhibitors List Exhibitor HHb Hidrau Model S.L. High Spirits, Inc. Hill Guitar Co. Hipshot Products Hiptrix Inc. Hodge Products, Inc. Hofner Hohner, Inc. HollywoodWinds Homespun Tapes, Ltd. Hosa Technology, Inc. HOSCO Inc. Hoshino USA Inc. Hot Picks House Band House Ear Institute House of Troy Howard Core Company, LLC HOYER® Guitars Est. 1874 HQ Percussion HRtronics, LLC Nik Huber Guitars Hudson Music Hughes & Kettner Humes & Berg Mfg. Co., Inc. Hunter Music Instrument Inc. Huss & Dalton Guitar Co., Inc. HW Products, Inc. i3 SRL Ibanez IBC Trading Ltd IBMA Nadir Ibrahimoglu e.K. Idarca-Audio Inc Ideas In 3D IEC-Berlin

JANUARY 2010

Booth# 6579 1115 1427 1426 5735 2346 3434 1120 3240 4406 4618 5590 1627 4634 1586 4910 1196 469 2920, 3227 1807 4834 2785 4143 4618 6555 4400 3000 1408 5410 6903 4634 1448, 1636 2004 3032 1106 1630 3032, 3124, 3220

Exhibitor IK Multimedia IK Multimedia US LLC ILIO Independent Audio Inc Indie Guitar Company Indústria e Comércio Rouxinol Ltda. Infi nite Response, Inc. Innovative Percussion, Inc. Intelli Co., LTD. Intellistage Stages Intercultural Family Services International DJ Expo International Music Café LTD ION Audio LLC ISP Technologies, LLC Istanbul Mehmet Cymbals Istanbul Zil ve Muzik Aletleri San. ve Tic. Ltd. Sti. Istanbul Zilciler Muzik Alet. Imal. San. Ve Tic. Ltd Sti Italia Guitars iZotope, Inc. J & H Technology Co., Ltd. J.A.C. Musical Instruments, Inc. J.J. Babbitt Co Jackson Guitars & Basses Jaguar Amplification James Trussart Custom Guitars Paul L. Jansen and Son Inc Jarrell Guitars LTD. Jay Turser Guitars JB Piano GmbH JBL Professional JDK Audio Jensen Speakers Jet City Amplification Jet Fretz

See us at NAMM Booth 2701

Booth# 6520 6520 6728 1692 4295 1342 5908 2765 4894 6796 2004 5400 4913 6400 5863 2870 2870 2854 4758 109, 6920 3424 1655 4322 300 3582 4885 471 1472 5244 407, 443 7800 6411 4893 5897 5948

Exhibitor Booth# Jiangyin GoldenCup Angels Musical Instruments Co., LTD. 2900 Jiangyin Jiyang Musical Instrument Co., Ltd 3610 Jiaxing Jinlida Electron Co., Ltd. 1856 Tianjin Jinbao Musical Instruments Co., Ltd. 3278 Tianjin Jiuyue Technology Co., Ltd. 2365 JJ Electronic 5397 JJ Guitars Ltd. 1531 Jocavi - Acoustic Panels 1772 JodyJazz Inc. 3317 JoeCo 1663 John Bowen Synth Design 5912 John Hornby Skewes & Co. Ltd. 1310 Jones Double Reed Products, LLC 3009 Jordan Electric Violins 5317 JoyCargo 1615 JP Guitars 1369 JR Music Supply 3330 JT Sound Inc. 3394 JTS Professional Co. Ltd. 4368 Jupiter Band Instruments, Inc 4800 JZ Microphones 6946 K and S Music 3014 K.H.S. Musical Instrument Co., Ltd. 4808 K2 CNC 1204 Kahler International 5727 KaiFat Ningbo Electronic Co., Ltd 4568 Kaino Music Corp. 1107 Kala Brand Music Co. 1336 Kamaka Hawaii, Inc. 1510 Kanstul Musical Instruments, Inc. 4510 Kasza Cymbals 3564 Kawai America Corp. 207-1, 207AB Kay Vintage Reissue, LLC 2797 Kaysound Imports Inc 6809 Kazoobie, Inc. 3329 Keith McMillen Instruments 6227

See us at NAMM Booth 1833

MMR 87

NAMM Exhibitors List Exhibitor Kelly Concepts, LLC The Kelly SHU Kemper Digital GmbH Keyboard The Keyboard Corp. KHL Corp KickPort International Kima Music Products Kirlin Industries Inc Ki-Sound Industrial Co., Ltd Kiwaya USA Klein + Hummel KMC Music, Inc. KMS Shokai Co., Ltd Koch Guitar Electronics König & Meyer KÖNIG & MEYER GmbH & Co. KG Kool Box Ko’olau Guitar & Ukulele Korg USA, Inc. Krank Amplification Kremona - Bulgaria Kremona Inc. Kupo Industrial Corp Kurzweil USA Kush Audio Kustom Amplification Kyser Musical Products Inc. L.T.P Publishing Pty Ltd La Bella Strings Lace Music Products LAG Lakland Musical Instruments Lamvin Inc. Laney Amplification Latin Percussion - Division of KMC Music H.G. Leach Guitars Lectrosonics, Inc. Lee Oskar Harmonicas Leem Products Co., Ltd. Legere Reeds Levana Audio Levine School of Music Levy’s Leathers Limited LEWITT GmbH

Booth# 2533 2533 6900 5307 474 1581 2873 2809 1776 1473 1724 6579 5720 4140 4143 3500 3220 5947 1311 6440 3584 3321 3321 5475 6474 6324 4878 5948 5311 5729 5975 6440 5496 1880 4350 5720 1525 6698 5720 1839 3016 4698 2004 4658 1660

Exhibitor Booth# Lexicon 7800 Line 6 212B Little Kids Rock 2004 Little Labs 6254 Littlite 7002 LM Products 4287 The Lodestone Guitar Company Limited 4778 Longo Custom Drums 2871 Looperlative Audio Products 6244 Los Cabos Drumsticks 3364 LOUD Technologies Inc. 209A, 4468 George Lowden Guitars LTD 1620 LowEnd 4178 Lowrey 429 LPD Music 4758 LR Baggs 5252 LSL Instruments 1675 Ludwig Drum Co 4224 Luna Guitars 4272 Luthier Music Corp 1529 lynda.com 1406 Lynx Studio Technology 6527 M & M Distributing 3412 M & M Merchandisers 4342 Mackie 209A, 4468 macProVideo.com 6912 Mad Professor Amplification Ltd 3285 MADAROZZO® 1807 Maderas Barber 1604 Magic Chords Player 3499 Magic Fluke Co. 1717 Magic Parts Company 5890 Magnetics USA 1734 Magus Innovations LLC 3295 Major Music Supply 1521 MakeMusic, Inc. 6114 Malekko Heavy Industry 1857 Manhasset Specialty Co. 3530 Manley Labs 6280 Mano Percussion 5244 Mapex USA 4808 MARATHON 5896 MARCA 4001 Mari Strings, Inc. 5941 Mark of The Unicorn 6410

The Sound of Italy

WYMAN ORLA usa Musical Instruments

Grand Pianos Ensemble & Standard Models

88 MMR

You’ve Just Gotta Hear Them!

info@orlausa.com 516.502.4001 www.orlausa.com

See us at NAMM Booth 458

Ensemble, Traditional, Portable, & Church Models

Exhibitor Mark Ross Percussion Markaudio Markbass Marleaux Bass Guitars Marlo Plastic Products Marshall Amplification Marshall Amplification PLC Marshall Electronics Martin Blust The Martin Guitar Co. Martin Roland MARUE Co., Ltd. Mascot Electric Co., Ltd. Mason & Hamlin Piano Company Matchless LLC M-Audio - An Avid Company Maxtone Musical Instrument Mfg. Co., Ltd Randall May International, Inc Mayas Music Publishing, Inc. Mayones Guitars USA MBJ Mothership MBT Lighting McDSP McNally Instruments McPherson, Inc. Meadowbrook Insurance Group Medina Artigas S.A. MEINL Meinl USA L.C. Mel Bay Publications, Inc. MENC: The National Association for Music Education Merano Musical Instruments Mesa Boogie Ltd - Mesa Engineering Metasonix Meteoro Amplifier Metrophone Headphones Metropolitan Music Miami Parts Import, Inc Mic Check Mic Holder Mic Mounts Michael Kelly Guitar Company MicW Audio Midas Consoles North America MIDC - Musical Instruments Distribution Canada Ltd. Mid-East Mfg., Inc. Mighty Bright Mighty Mite Mike Lull’s Guitar Works Miktek, LLC Milab Minarik Guitars Mipro Mi-Si Electronics Design, Inc. Mixmeister Technology Mixosaurus DAW Drums MIXVIBES MJS Music & Entertainment MMO Music Group, Inc. Modern Drummer Publications ModTone Effects Modular Technical Service Inc Mogami Cable Mojave Audio Mollard Conducting Batons MONO Monster MonteVerde Music Moody Leather Inc. Moog Music Inc Moon Wha S.O.G. Co., Ltd Morgan Hill Music Moridaira USA., Inc. Morley Moses, Inc. Movek MPR Enterprises Mr. Bagz LLC MRP Drums

Booth# 2632 2782 2782 1546 5404 6440 6440 6866 4299 5454 4496 1475 1844 205A 5921 6600 3120 2550 5814 5004 1467 5420 6405 1726 1514 150 4855 3454 3454 3304 2004 3521 5390 6735 1380 3564 3110 6794 1744 3564 4868 1679 6824 1310 2812 1327 4458 5999 1788 6630 1028 6814 3535 6400 6624 7123 4323 5810 3579 4897 3329 6866 6979 3509 1256 4242 4514 4881 6100 1217 2882 1720 4382 5286 3590 1325 1807 2632

JANUARY 2010

NAMM Exhibitors List Exhibitor Booth# MTD (Michael Tobias Design LLC) 5868 MU Technologies 1206 Muse Inc 5860 Muse Research & Development Inc. 6729 Museum of Making Music 2004 The Music & Sound Retailer 5400 Music Distributors Association 2007 Music for All, Inc 2004 Music Freight 150 Music Inc Magazine 4319 Music Industries Assoc. of Canada (MIAC) 2008 The Music Link 461, 5476 Music Magazine Publishers Association 5806 Music Maker Publications 5416 Music Marketing Inc. 6825 The Music People!, Inc. 6854 Music Player Network 5307 Music Products Group 5299 Music Sales Corporation 4618 Music Teachers National Association 2004 Music with Colors LLC 2879 Musica & Mercado 5812 Musical Distributors Group 6909 Musical Merchandise Review 5305 MusiCares 4902 MusicianLink 1112 MusicMags 5806 MusicMedic.com 3012 Musicorp 5420 Musikmesse 5904 Musilia, Inc. 3108 Musiquip Inc. 5010 Musitek, Inc 6420 MV Pro Audio, LLC 6624 MXL Microphones 6866 Nady Systems, Inc. 4650 Theodor Nagel GmbH & Co. KG 3220 NAGMIM - National Association of German Musical Instrument Manufacturers 3124 Nakano Co., Ltd. 2991 Nalu Ukulele Company 1508 NAMM Endorsed Business Providers 150 NAMM Foundation Pavilion 2004 Nanjing Aileen Trading Co., Ltd 1035 Narita Industrial Co., Ltd. 2928 National Association of School Music Dealers 2007 National Center for Creative Aging 2004 National Guild of Community Schools of the Arts 2004 National Reso-Phonic Guitars Inc 1610 National String Project Consortium 2004 NEMC 4221 Neotech, a division of OP/TECH USA 3430 Neumann USA 6579 Neutrik USA 6320 Nevaton 6630 New Horizons International Music Assoc., Inc 2004 New Sensor Corporation 5396 NewBay Media, LLC 5307 Nikita Custom Guitars 1681 Ningbo Apextone Electronics Co., LTD 1680 Ningbo Polinata Electronics Co., Ltd 1856 Ningbo Promic Technology Co., Ltd. 1648 Ningbo Rixing Electronics Co., Ltd. 1850 Ningbo Tiansheng Jiahua Plastic Co., Ltd 1648 Ningbo Xiangyang Tech City Electronics Co., LTD 1648 Ningbo Yinzhou Alctron Electronics Co., Ltd 1745 Ningbo Yinzhou Yonggang Electronic Component Factory 1851 Ningbo Zhenhai Leilei Acoustic Equipment Factory 1867 Ninghai Hongding Musical Instruments Co., Ltd 2566 Noise Bug 6108 Nord USA 6474 Nordstrand Guitars 3398 Normandy Guitars 1583 Norris-Whitney Communications Inc. 5406 North American Music Inc. 447 North American Wood Products 1074 Notefl ight 6829

JANUARY 2010

Exhibitor Booth# NOTION Music, Inc. 7019 Nova Strings, Inc 1512 Novation 6474 NS Design 5864 N-Tune 4172 Numark 6400 Oasis, Inc 1412 Odyssey Innovative Designs 6610 Off-Set Double Bass Drum Pedal 3544 OFFWORLD Percussion 2349 Ohana Music 1621 Oktava 6799 F.E. Olds and Son, Inc 3416 Oleg Products Inc. 3320 Oliver Musica USA Inc. 2801 Olympia 4894 Olympus Imaging America 6909 OME Banjos 1517 Omnisistem 5399 OnBoard Research Corp. 4131 Onori International, LLC 3090 Orange Music Electronic Company Inc. 4674 OregonBurls.Com 1455 Orkestra Zilleri San Ve Tic Ltd Sti 2758 Orlando’s Wind Instruments 2809 ORTOFON Inc. 1110 Oscar Schmidt Division of Washburn Int’l 5244 Osiamo LLC 2991 Otto Musica Corporation 2909 Outlaw Guitars 3582 Ovation Guitars 5720 P. Audio System Co., Ltd. 6948 P3 Phantom Powered Pedal System 5935 Pacific Drums & Percussion (PDP) 2654 Pad-Saver®, HW 5410 Paiste America, Inc. 3270 Palatino Pianos 461 Pantheon Guitars, LLC 1421 Panyard, Inc 3589 Parker Guitars 5244 Parsek SRL 2782 PartnerShip 150 Passport by Fender 300 Paul Lairat 2887 Paul Reed Smith Guitars 210B, 5320

Exhibitor Booth# Paul Shelden Global Productions, Inc. 3233 Paxphil Corporation 5824 Peace Musical Company 3470 Peace Musical Company 3470 Peak Music Stands 3020 Pearl Corporation 2438, 2638, 2648 Pearl Flutes 2438, 2638 Pearl River Piano Group America Ltd. 1530, 206A John Pearse® Strings & Accessories 6230 Peavey Electronics 5740 M.V. Pedulla Guitars, Inc 5964 Peerless Guitars Co., Ltd. 1241 Penn Elcom, Inc. 1738 Penton Media 5715 Percussion Marketing Council 2004 Percussion Plus 5420 Percussion Plus Limited 2665 Performance Guitar 1138 Perri’s Leathers Ltd 5960 Peterson Electro-Musical Products, Inc. 5990 Petrof 411 PG Music Inc. 1209 PGC LLC 476 ph413, Inc. 2258 Phil Jones Bass 3596 Philomuse, Inc. 1416 Phoenix Audio LLC 6847 Phonic Corporation 6878 Piano Empire, Inc. 444 Piano Force 424 Piano Manufacturers Association International/National Piano Foundation 2007 Piano Press 5805 Piano Technicians Guild 475 PianoDisc 205A Pick Guy, Inc. 1331 Pickboy 2991 Pick-Smith, Inc. 1515 Pigtronix 5218 PikCARD USA 4398 Pioneer Electronics USA 119, 211B PJLA Music Sales/Marketing 3416 Planet Waves 4834 Platinum Samples 6910 Play Piano in a Flash Class 476

See us at NAMM Booth 1636

MMR 89

NAMM Exhibitors List Exhibitor Players Music Accessories PLEK PMI Audio The Point Technologies Polyblend Systems Incorporated Pork Pie Percussion Powell Flutes Verne Q Powell Flutes POWER Wrist Builders Premier Guitar PreSonus Prestini International Corp. Prince Electronics Co. Prism Media Products Pro Audio Review Pro Co Sound Inc

Booth# 3614 1361 6890 3544 3097 3378 3512 3512 3064 4318 6800 4231 1769 1649 5307 6949

Exhibitor Pro Cymbal, Inc Pro Sound News Pro Stage Gear Pro-Active Websites Proel SpA ProFile Projection Co.,Ltd. Pro-Mark Corporation Prosound Communications Inc. Protec Protection Racket Cases Proteus Guitars PSPaudioware.com s.c. PureSound Q Lighting Q Up Arts

“The Sound”

as requested by you.

You asked for the playability and sound of the early Otto Links. We listened. With structural changes both inside and out, “the sound” of yesteryear has been recaptured.

Otto Link Vintage for tenor sax.

www.jjbabbitt.com 90 MMR

MOUTHPIECES FOR CLARINETS AND SAXOPHONES

See us at NAMM Booth 4322

Booth# 3581 5307 4283 4418 6710 5244 3111 3056 5250 5711 3564 1533 6903 4834 5899 6337

Exhibitor Booth# Qingdao Gangyi Imp. & Exp. Co., Ltd. 1323 QRS Music Technologies Inc 208B QSC Audio Products, LLC. 6750 Quantum Audio Designs Inc 6998 Quest International, Ltd. 4140 Quik Lok 5700 Qwik Tune 4790 Radial Engineering Ltd 6959 Radian Audio Engineering, INC 6951 Radikal Technologies 6106 Ragghianti Guitars 1423 Raimundo Y Aparicio 1604 Rain Computers 6324 RainSong Graphite Guitars 1626 Raising The Blues, Ltd. 2004 Ramirez Guitars 5300 Randall Amplification 5244 Rane Corporation 6958 RapcoHorizon Co. 4558 Raw Vintage 5250 Raxxess 6246 RCF USA 6563 Real De Los Reyes, S.A. De C.V. 5490 The Realist 3500 Realitone 6525 The Recording Academy 5701 Red Monkey 1454 Redmatica Srl 6328 Rees Harps Inc. 1728 Reference Laboratory srl 6853 Regal Tip 3441 Reinhardt GmbH 3124 Reliable Hardware Company 5995 Remlé Musical Products, Inc 4410 Remo, Inc. 3440 Renkus-Heinz 6526 Louis Renner GmbH & Co. KG 465 Rental and Staging Systems 5307 Residential Systems 5307 ResoMax Harmonic Bridge Systems 5920 Retail Print Music Dealers Association 2007 Retail Up 4007 Reunion Blues 5968 Revolution Drum Accessories 2448 Rheuben Allen & Associates, LLC 3015 Rhodes Music Corporation 5807 Rhythm Band Instruments LLC 1813 Rhythm Earth 1605 Rhythm Tech Inc. 2970 RhythmRing 1315 Rhythms - Exotic Afro Percussion LLC 3366 Ribbecke Guitars 1405 Richard Cocco Strings 2991 Rickenbacker International Corp. 5306 Rico 4834 Riedel Communications Inc. 6298 Rigotti 4001 RimRiser 2564 Ritter Designer Bags & Cases 4326 Ritter Instruments 4182 Rivera Amplification Inc 4890 Rivera Mota, SL 2901 Rivera Mota, SL 2901 Rixing (Tianjin) International Trade Co., LTD 3543 RME 6913 Road Ready Cases 6796 Robert Martin 4001 Roché-Thomas Corp. 1203 Rock House 4618 Rock It 1865 Rock ‘n’ Roll Camp for Girls 2004 Rock On Audio 1690 Rockano Productions Limited 1317 Rockbag 4684 Rockbag 4578 Rockbox Electronics 5004 Rockcreek Steel Drums 2454 Rocket Shells 2967 Rockett Drum Works Inc. 3164 Rockford Carving Company 1213

JANUARY 2010

NAMM Exhibitors List Exhibitor Booth# ROCKTRON 4684 Roc-N-Soc, Inc. 2565 Rodgers Instruments Corporation 7400 Rokkomann, Inc. 1426 Roland Corporation U.S. 7400 Roland Musical Instruments 7400 Roland Pianos and Organs 7400 Roland Systems Group 7400 Rotekdrums LLC 2451 Rotosound USA, Inc. 5596 Royal Drum Products, LLC 2464 Royer Labs 6975 RS Berkeley 3011 RSQ/Mediasync Corp. 7106 Ruby Tubes 5890 Ruokangas Guitars 3285 Rupert Neve Designs 6498 Rycote Microphone Windshields 1748 S.I.T. Strings Co. Inc. 5976 SABIAN Ltd. 3254, 3464 Sabine, Inc. 6274 Saein Musical Instrument Co., Ltd. 1561 Safety-Ease N.A. 207-1 Saga Musical Instruments 5760 SAKAE Rhythm Musical Instrument LTD. 2449 Samick Music Corp. 210A, 214 Sample Logic 6624 Samson Technologies Corp 5940 Samwoo Manufacturing Co., Ltd 1161 Tianjin SanJin International Trade Co., Ltd. 3421 Santa Cruz Guitar 1710 Sanyo North America 7013 SAP Renovation Sp. z o.o. 454 Sara-Trans Export Corporation 5931 SAVAREZ 4001 Schaller Electronic GmbH 3124 Schatten Design Acoustic Pickups 1722

JANUARY 2010

Exhibitor Booth# Schecter Guitar Research 4290 Schenk Guitars 1706 Schertler USA 1420 Schilke Music Products 4332 Schimmel Piano Corporation 208A Schreiber & Keilwerth Musikinstrumente GmbH 3220 Scott Cao Violins Inc. 3324 SE Electronics 6399 Seikaku Technical Group Ltd. 6772 Seiko 5420 Selenium Loudspeakers 1832 Henri Selmer Paris 4001 Sennheiser 6579, A6260 Sensaphonics Hearing Conservation Inc. 6950 Serato Audio Research 7010 Sex Wax Drumstick Wax 3564 Seymour Duncan 4358 Shaker Microphone 4176 Shandong Taishan Wind Instruments Manufacture Co., Ltd 2910 Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. 3231 Shanghai Max Precision Instrument Co. Ltd. 3020 Shanghai Seiwin Electronic Co., Ltd 6012 Shanghai Silver Flute Sound Co., Ltd 1766 Paul Shelden Global Productions, Inc. 3233 Shenzhen Bao Ye Heng Industrial Development Co., Ltd 1643 ShenZhen Joyo Technology Co., Ltd 2714 Shenzhen Junyue Electronic Technology Development Co., Ltd. 2810 Shenzhen Langyun Musical Instrument Co., Ltd 2922 Shenzhen Mifafa Science & Technology Co., Ltd. 2925 Shenzhen Yuyin Electronic Co., LTD 1155 Shimro Musikinstrumente GmbH 3220 Shine Drums LLC 2881 S-Hoop Drum Hoops 3564

Exhibitor SHS International Inc Shubb Capos Shure Inc SIBA spol. S.R.O. SICA Speakers Sierra Guitars Signature Partners SJC Drums SKB Corporation Skjold Design Guitars LLC SLS Audio Smarvo Electronics Inc. SMPRO Audio SNAZZY FX SnowSea Company Softube Softwind Instruments Soh Electronics Co., Ltd Soho Acoustics Ltd Solid Cables Solid State Logic SonarĂŠ Winds Sonatina Strings Inc. Sonic Network, Inc. Sonic Reality Inc Sonnox Ltd Sonoma Wire Works Sonor Sonora International Sontronics Sony Creative Software Sony Electronics, Inc. Souldier Soultone Cymbals Sound & Communications Sound Back Sound Barrier

Booth# 4897 6240 6541 4610 4893 5420 1572 3070 4210 1455 5222 1838 6809 6324 1278 6624 6434 5576 1506 3392 6907 3512 3520 6828 6337 6981 6225 3240 1709 6630 6210 6214 4168 2979 5400 4311 6990

MMR 91

NAMM Exhibitors List Exhibitor Sound Enhancement Products, Inc. Sound On Sound Sound Plug Electronic Co., LTD Soundcraft SoundKing Group Co., LTD SoundToys, Inc. Soundtrack USA LLC Soundwear Dimbath e.K. Source Audio LLC SPARS Spaun Drum Company SpeakerPower SPEAR GUITAR Spector Spectr Audio, Inc. Spectraflex Spectrasonics Sperzel SPHK Corp. SPL SPYN Squier Guitars & Basses St. Blues Guitar Workshop St. Louis Music Stageline Standback Stanton Magnetics, Inc. Starkey Laboratories Inc. Start Musical Instrument Co., LTD Steinberg North America Stentor Stentor Music Co Ltd Steph Accessories Inc. SteptimeWare LLC Stets Metal Arts Inc Steven Fryette Design, Inc. Sticks ‘n’ Skins Story & Clark Pianos Strictly 7 Guitars

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Booth# 4382 6321 7020 7800 6000 6524 7009 3600 5599 2262 3549 1578 1305 5856 6894 1687 6720 6234 1305 1758 1734 300 3082 3700 5420 5935 B5963 6851 3305 6528 5720 4219 4390 6820 1351 5391 2857 208B 2999

Exhibitor Booth# String Letter Publishing 5226 String Swing Inc 4378 Strings Magazine 5226 Strunal CZ a.s. 4610 Stuart Spector Design 5856 Studer 7800 Studio Devil 6901 Studio You Inc. 2859 Studio-Blue 4698 StudioLogic 5700 Submersible Music 6225 Sugi Musical Instruments Ltd. 1349 Suhr Guitars 1261, 1267 Sung-IL HiTech Co., LTD 1320 Sunlite Industrial Corp. 3576 Sunrise (Tianjin) International Trade Co., Ltd. 3113 Supernatural Percussion Inc. 2664 Super-Sensitive Musical String Co 3515 Suzuki Music 6200 Sweetwood Guitar Co. 1674 Swing Guitars Co., Ltd. 1434 SWR Bass Amplification 300 Synful 6227 Synthax Inc. 6913, 7000 Systems Contractor News 5307 Taiwan Alpha Electronic Co., Ltd. 1445 Taiwan Carol Electronics Co., Ltd 1667 Taixing Fengling Musical Instruments Co., Ltd 2703 Takamine Guitars 5720 Talwar Brothers (P) Ltd. 5815 Tama 4634 Tango SmartAV Console 1692 TASCAM 6491 Taye Drums 3554 Taylor Guitars 213ABC Taylor Pianos 407 TC Electronic 5932 TC-Helicon 5932 TDC 2859

Exhibitor Booth# TEAC America Inc 6491 Teamsong Musical Instrument Manufacturing Co., Ltd. 1234 TecAmp 2991 Tech 21 5982 Technical Pro 6924 Teenage Engineering AB 6409 TEI Electronics Inc. 5574, 5924 Tenon Industrial Co., Ltd. 3300 Testa Communications 5400 The GigRig Ltd 1458 The Guitar Hanger 2783 The Learning Dock, LLC 1410 The Mr. Holland’s Opus Foundation 2004 Theo Wanne Classic Mouthpieces 2601 THG Knobs 1455 Thomastik-Infeld 3500 Tianjin Fell Musical Co., Ltd. 1466 Tianjin FLEET International Trade Co., Ltd 2875 Tianjin JYJ Musical Instrument Co., Ltd. 1281 Tianjin Ming Yuan Musical Instrument Co., Ltd. 1446 Tianjin Shengdi Musical Instruments Co., Ltd 2800 Tianjin Sile International Trade Co., Ltd. 2911 Tianjin Triumph Music Imp. and Exp. Co., Ltd. 3427 Tianjin Zhong Tian Qi Jian Imp & Exp Co., LTD 3004 Tiantuo Microphone Manufactory 1856 TKL Products Corp. 4450 TMP Pro Distribution 6854 ToadWorks USA 1369 Toca Percussion 5720 Todaro’s Music 5941 Tolito Musique Sarl 1587 Tone Box Inc. 4699 Tone King Amplifier Company, Inc. 3483 ToneGear 2885 Tonelux 6849 TonePros 3392 ToneRite, Inc. 1429 Tonewave Technologies, LLC 6244

JANUARY 2010

NAMM Exhibitors List Exhibitor Tonoch Audio Co., Ltd. Toontrack Music Tornavoz Music Toru Nittono Guitars Tour Grade Traben Bass Company Trace Elliot TRAF Group, Inc. Transaudio Group Traveler Guitar TreeWorks Chimes Tregan Guitars Triad Products, Inc. Trick Percussion Products, Inc. Tri-Technical Systems Inc. Tropical Music & Pro Audio True Systems True Systems Truth Custom Drums TRX Cymbal Co. TSI Distributing TSS Fortune Co., Ltd. Tsunami Cables Tunerguard Turbosound Turkish Cymbals TUSQ Man-Mode-Ivory TV Jones, Inc. Two Old Hippies LLC Tycoon Percussion Tyler Retail Systems, Inc. U.S. Band & Orchestra Supplies, Inc. UFIP SRL. Ultimate Ears Ultimate Support Ultracase Corp Ultrasone Inc. ULTRASOUND Amplifiers UNISON United Musical Products, Inc Universal Audio Universal Champion Electroacoustic Technology Company Universal Music Universal Percussion, Inc. UNK Guitars Unsung Musical Instruments Co., Ltd. UpBeat Daily US Music Corp US Patent and Trademark Office V2Go Technology Corp. Valuetone Musical Supply Inc. VanAmps Vandoren S.A.S. Vater Percussion Inc Veillette Guitars Veritas Instrument Rental Inc. Vestax Corporation Vestax Corporation VH1 Save The Music Foundation Vic Firth Educational Vic Firth Inc. VideoGuitarLessons.com Vigier Guitars Viki Exports (Pvt) Ltd., (India) Vinci Strings Violet Audio Violet Design Violet Musical Instrument Factory Viscount Church Organs USA Visionary Instruments Visual Sound LLC Vivo USA Corp. VNewsletter VocalBooth.com, Inc. VocoPro Voice-Craft Electronics Co., LTD Voodoo Lab Vox Amplification Voyage-Air Guitar, Inc. Walden Guitars Waldorf

JANUARY 2010

Booth# 1777 2532 5300 5004 4868 4868 5278 1203 6849 5262 3265 2982 5935 2864 1203 5765 6849 6849 3066 3447 3397 2915 2982 4152 6824 2758 5920 5861 4840 3570 1207 3329 2350 4154 6690 5991 6278 5705 2928 3012 7003

Exhibitor Booth# Walter Piano Transport, Inc. 423 Wanne, Inc 2601 Warrior Guitar L.L.C. 5498 Warwick GmbH & Co. Music Equipment KG 4578 Warwick Music Equipment (New York) 4578 Washburn International 5244 Watson Guitars 1229 Watson Musical Instrument Manufacture Co., Ltd. 1130 WattGrinder Engineering, Inc. 3096 Wave Distribution 6324 WaveAngle 1756 Waveform Dynamics 1661 WaveMachine Labs, Inc 6905 Waves Inc 6620 Way Huge Electronics 4768 WD Music Products 3583 Weaseltrap Records 1632 Weifang Hongyun Musical Instrument Co., Ltd. 1230 West Coast String Instruments 3431 Westheimer Corp. 4458 Westone Laboratories, Inc. 6995 Wexler Music Co. (David Wexler & Co.) 3329 Wharfedale Pro 6474 Whirlwind 6930 Whitney Drums 2460 Whotune Pty Ltd 1404 WIA Music Ltd. 1682 Emanuel Wilfer OHG 3220 Pat Wilkins Custom Guitars 5004 Willis Music Company 4618 Wilmington Fibre 5989 Wiltronic Corp. 1754 Winfall, Inc 4835 WITTNER GmbH & Co. KG 3032 Wood Violins 4883 WOODNOTE MUSIC Inc. 2820

Exhibitor Booth# Woodwind Conceptions 3105 WooSung Chorus Industries 1556 WorldMax International 2740 WorldMax USA 2740 Worship Musician Magazine 2260 Wristies Inc 1617 Wuhan Silken Musical Instrument Manufacture Co., Ltd 2855 Wyman Piano Company 458 Wyn Guitars 1262 Maui Xaphoon International, Inc. 3210 Xian Far East Import & Export Co., Ltd 5272 Xinyingke Electroacoustic Technology Co., Ltd 1856 XOTIC 5250 XOX Audio Tools 4394 XP Audio, Inc 5790 Yale String Company 4136 Yamaha Corporation of America 100 Marriott, 102 Marriott, 6528 Yellow Matter Entertainment 6928 Yorkville Sound Inc. 6555 Young Chang North America 207-2, 207C Young Heung Chemical Co., Ltd 2808 Yurae Music Corporation 2976 Zaolla Silverline 5590 Zenith International 1566 Zero Crossing 4172 Shenzhen Zhengwei Electronic Co., Ltd 1648 Avedis Zildjian Company 2940 Zinky Electronics, LLC 5218 Zivix LLC 1104 Zomax Associates & Co. Ltd. 1781 Zon Guitars 5943 ZT Amplifiers 5996 ZVEX Effects 4134 ZZYZX SnapJack 1381

1787 3507 2752 2892 1352 4319 5244 160 1845 3520 1568 3400 3072 5276 3604 6474, A6252 6474 2004 5720 3040 4311 4762 1068 5244 6809 6630 1049 447 1229 5820 3425 5400 4334 5876 1774 5914 6440 1525 5700 6624

MMR 93

The Porchboard M

ost great inventions begin with a problem. For Nadene Isackson of Enroute Music, the solution was the Porchboard. “We were doing an anti-drug program for elementary schools,” says Isackson. “We were trying to entertain 300 children with just an acoustic guitar and couldn’t keep their attention. They wanted a rhythm, they wanted a boom,” laughs Isackson. “So, we came up with something that was analog but amplified, and controlled with the feet just like the old blues players who would add rhythm with their foot by stomping on the porch boards.” The instrument is a passive percussion instrument with “no batteries or transistors”. “You put it on the floor and tap on it and it comes out sounding like a really finely tuned bass drum.” Isackson notes that although the instrument was originally designed to accompany solo instrumentalists, the Porchboard is catching on with drummers as well. “You don’t have to mic it, it’s portable and there’s no feedback,” she says.

come up with a design that worked. “Our requirements were kind of high – we wanted something that was durable, so we couldn’t use a regular peizo or music pickup because they’re not designed to put your feet on and pound on all the time and they have a tendency to break.” To address the issue, Isackson decided to use what she calls a “proximity sensor.” The technology was originally developed by the automotive industry for use in car transmissions. “It’s a really heavy-duty magnetic sensor that can withstand hours and hours and years and years of somebody pounding on it,” says Isackson. Although the Porchboard was originally made from mahogany, Isackson soon discovered that the type of wood used had no effect on the sound of the instrument. Today, Porchboards are manufactured from composite decking made of “recycled plastic bags and hardwood sawdust.” Isackson tells MMR that the choice to go green was easy. “One, it’s more durable; two, it’s green; and three, we can,” she says. “Why not recycle if you can? It doesn’t affect the sound and it saves the beautiful woods for guitars where the sound is affected.”

The Evolution of a Solution

Getting the Word Out

Isackson started developing the Porchboard in 1996 and within six months, had

Although sales are currently up, Isackson acknowledges that bringing new in-

“I have a product that can really benefit a whole lot of musicians and I’ve got to get the word out.”

94 MMR

struments to the market is tough. “Back in 1996, there weren’t other commercially made products like the Porchboard,” she says. Although many companies would relish the thought of having a product without battling to out-perform others, for Isackson, the lack of competition was a real problem. “Competition really legitimized us, and I would argue that we’re bigger, better, and badder than any of our competition because we’re more durable and we use a better sensor,” she says. “We can talk about our instrument as much as we want and nobody cares, but when you get a recognizable name using one, it helps a lot. Putting it in the hands of people like Brad Paisley helped legitimize us too,” says Isackson. Although getting big name endorsements was helpful, Isackson believes that the surge in sales is due to word of mouth. “We’re now getting actual working musicians out there using them and telling people about the Porchboard. Word of mouth sales are now quite heavy.” With sales on the rise, Isackson says that she hopes the company retains its “small philosophy” while growing into a “big company.” “I have a product that can really benefit a whole lot of musicians and I’ve got to get the word out,” she states. “I’ve had so many musicians tell me that it makes them more competitive. It might be a solo guitar player but they get the gigs now because it adds that fullness, and until musicians know it’s out there, they can’t possibly benefit from it.” JANUARY 2010

At A Glance: Hix Brothers Music’s Peter Hix Who: Peter Hix What: Hix Brothers Music Where: Chicago When: Founded 1946

Type of store: Sells fretted instruments and related accessories; amplifiers; drums and percussion products; multi-track recorders; and sound reinforcement. Also features a nine-studio teaching facility.

My biggest mistake: Not pursuing an audition offer for Rufus [of Rufus and Chaka Khan fame].

Ukulele Laddie: When I was five, my father gave me a soprano uke.

If I could go back in time and tell my younger self one thing, it would be: Study harder, consume less beer, and get a degree in anything.

My proudest achievement: The Hix Brother’s Rock U Program.

No, really? factoid: I went to Bible school for a while. Favorite meal: Anything Italian or Mexican or with fish or vegetables and chicken and fruit. Last good concert I went to: Robben Ford at the McAninch Arts Center at the College of DuPage. The most important thing about managing a music store is: Trying to stay ahead of your customers. The most important thing about doing business with a manufacturer is: Trust and communication.

Best part:

“ Watching young players progress and seeing them get excited

about performing.”

I knew I wanted to be in music instrument business when... I was eight and played a baritone uke in my father’s Hawaiian band – and got paid! Low point: Cleaning toilets in some factory in the San Fernando Valley. High point: Singing background vocals for Kenny Loggins. Best thing about my job: Watching young players progress and seeing them get excited about performing. Opposite of that: Dealing with spoiled self-centered parents who think their kids are never to blame.

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If I could change one thing about how MI business is done, it would be… To find a way to get a trade show for the masses so they can see what’s really out there other than the same three guitars that everyone buys. Who I admire most in this business: Anyone who got out safely. True or False: Can you be happy AND rich in the music instrument business? True. … and your favorite musician joke is: My brother, a drummer, and I were going to a gig. I locked my keys in the car. It took me a half hour to get him out. Motto: It seemed like a good idea at the time. JANUARY 2010

Keep Music Education Strong Learning to play music is so much more than memorizing notes and scales. It helps a child develop creativity and instills self-discipline, commitment and conﬁdence. Your leadership in the community assures that music is a part of quality education for every child. Keep music education strong—go to supportmusic.com.

believe in music 5790 Armada Drive • Carlsbad, CA 92008 • 760.438.8001 • www.namm.org

Supplierscene Neil Grover Honered with P.A.S. Award President and founder of Grover Pro, Neil Grover, has been awarded the Percussive Arts Society’s “Outstanding Supporter Award.” The Outstanding Supporter Award was established to recognize an individual each year who has significantly promoted the Society through their professional and educational activities to increase visibility and awareness of the Society. Grover continues to Neil Grover with PAS President Steve Houghton serve on the Board of Directors of the Percussive Arts Society, a post he has held for 12 years. For more information, visit www.groverpro.com.

American Way Marketing named New Distributor for Légère Reeds Tim Elvy, vice president of sales for Légère Reeds has announced the appointment of American Way Marketing as an American distributor for Légère products. American Way Marketing is a American company dedicated to serving American music retailers. Légère makes synthetic reeds used by most major symphonies. Legere Reeds only support distributors that support Ma and Pa operations. For more information, contact Tim Elvy of Legere Reeds at 705-735-6395; e-mail timelvy@bellnet.ca.

Kustom Amps at B.B. King’s Blues Clubs Kustom Amplification has been named “Official Amplifier of B.B. King’s Blues Clubs.” Kustom is providing a variety of amplification products for B.B. King’s Blues Clubs in Memphis, Nashville, Orlando, and upcoming new locations. For the Memphis club, Kustom has provided its all-tube Defender and ‘72 Coupe

guitar combo amplifiers as well as the new, 300-watt DE300HD Deep End head and DE410H speaker cabinet. For more information, visit www.kustom.com.

Wessell, Nickel & Gross at NAMM Wessell, Nickel & Gross is inviting all pianists who attend the NAMM Show to play and evaluate new composite actions. The company will conduct the evaluations in the PianoDisc/Mason & Hamlin exhibit. 98 MMR

See us at NAMM Booth 3202

JANUARY 2010

To find out more, visit www.wessellnickelandgross.com.

Rockbox Wins Gear Award & Distribution Deal Rockbox’s Boiling Point overdrive/boost pedal has been chosen as one of 49 products selected out of over 1000 submissions in 2009 by Premier Guitar magazine for their “Premier Gear” award. In the November 2009 issue, Premier Guitar rounded up 25 pedals for an article titled “The Stomping Grounds” and rated the Boiling Point five out of five stars. Rockbox has been named U.S. distributor for Mayones Guitars. Mayones has been building electric guitars and basses in Poland since 1982, including many custom models for endorsing artists. All the production is done in Gdansk by a team of 25 luthiers and sound engineers. Mayones is Poland’s biggest guitar and bass manufacturer. For more information, visit www.rockbox.com.

go online, enter a customer’s order into the system, and instantly receive unique serial numbers to unlock the customer’s copyprotected software, which is downloaded by the user. This “virtual stock” eliminates dealer inventory costs, while providing customers with the products they need. To learn more, visit www.waves.com.

Rico Reeds Team Up with Blue Note Records Rico Reeds and Blue Note Records have entered into a worldwide, multiyear licensing agreement in which Rico will launch select straps for saxophone featuring Blue Note sessions photography and album artwork. Inspired by the great jazz standards recorded on the Blue Note label, each sax strap features the artwork from Blue Note’s classic recordings and their album covers.

The sax straps by Rico feature the classic Blue Note album artwork printed on leatherette with a soft suede lining. Each strap features Rico’s curved hook and easy slide adjustor. The licensed straps will be available in two lengths, one for soprano/alto and one for tenor/bari saxes. The straps will be available via D’Addario & Company’s retail and online distribution channels. The retail price is $35. For more information, visit www.ricoreeds.com.

Rotosound’s ‘Win a Trip to London’ and Two for One Deal Rotosound is running a two for one deal across all strings sets excluding RS77 and RS 88 Flatwounds at NAMM. Any order over $500 will be entered into a drawing

for an all expenses paid trip to London. The trip to London includes flights, accommodation at a London hotel, meals, and a special VIP trip to see Rotosound’s factory. For more details, visit the Rotosound exhibit at NAMM or www.rotosound.com.

Waves Audio Virtual Stock Software Waves Audio’s Virtual Stock Software Distribution System (VSSD) allows dealers to JANUARY 2010

MMR 99

MM 26 NA h 62 ot Bo

TIMELESS.

Lowest noise floor in its class (3.7 dBA) A classic in its own time, the sophisticated new Equitek E100S, engineered and built in the U.S.A., has the smooth, rich tone with full low end CAD is known for. The bootstrapped, full differential Quadra-FET™ front end, plus CAD’s proprietary circuitry ensures the highest performance. Vintage cherry case and stealth shock mount included.

Supplierscene Strinberg now available in the U.S. Strinberg brand names of guitars and basses in Brazil, where it has been present for over 15 years, is now available for distribution in the U.S., through Miami Audio Music. Located in Miami, Florida, since 2001, M.A.M. took over distribution of Strinberg for Latin America and the Caribbean in 2004 and is now expanding its business to the whole U.S. Strinberg has a complete line of electric guitars and basses, acoustic guitars, classical guitars, wireless systems, digital tuners, metronomes, string sets, straps, ABS cases, and nylon bags. For more information, visit www.strinberg.com.

Sonor Launches Certified Dealer Program Sonor has launched its Sonor Certified Dealer Program. The fi rst two Sonor Certified sessions were held on October 22 and November 23 at Hohner Inc.’s

(Sonor’s U.S. distributor) headquarters in Glen Allen, Virginia. Over two weekends, the 14 attendees learned about the history of the Sonor brand, shown in-depth detail of how Sonor drums are manufactured, and participated in discussions related to new products. Sonor Certified retail salespeople are awarded a custom leather jacket, shirts, and more. After certification, each Sonor Certified salesperson will have their picture, bio, and examples of their drumming posted to the Sonor USA site, and all subsequent customer inquiries and leads will be routed to the Sonor Certified Dealer that is geographically closest to the customer. For more information, visit www.sonorusa.com.

Kawai Partners with Shopatron Kawai America has launched their online store powered by Shopatron. Kawai has assembled a collection of their most popular digital pianos, accessories, and related items and has made them available on their new online store.

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iSeries

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A shopper on can click on “buy now” links for selected products and be taken to Kawai’s Shopatron-powered online store. Kawai is engaging their authorized dealers nationwide as order fulfillment partners, enabled through Shopatron’s proprietary order exchange system. Products will be delivered by Kawai dealers throughout the United States. To find out more, visit www.kawaius.com.

Daisy Rock Donates Guitar to Special Needs Trust Auction Daisy Rock Girl Guitars has joined in Deftones’ bassist Chi Cheng’s Special Needs Trust Auction. Cheng sponsored a community service group based out of the band’s hometown of Sacramento that aids homeless citizens in developing their musical talents, among other things. In November, 2008 Chi was involved in a horrific car accident and was left in a semi-conscious sate. Chi’s family has accumulated an overwhelming amount of medical bills that insurance does not entirely cover, and it is Deftone’s mission to raise significant funds to help ensure his recovery. They have launched the benefit auction in conjunction with their man-

JANUARY 2010

agement, Velvet Hammer Music and Management Group, and in association with Charity Buzz. In support of this mission, Daisy Rock Girl Guitars have donated a Black Ice Siren Guitar, which has been autographed by Deftones, to further help this cause. To view this and other items, please visit www.charitybuzz.com.

D’Andrea Appointed Worldwide Distributor of KSD Basses D’Andrea Inc. has entered an agreement with Ken Smith of Ken Smith Basses LTD. to serve as worldwide distributor of KSD

(Ken Smith Designs) Basses. D’Andrea will be responsible for worldwide distribution, marketing, and customer support of KSD Basses which include the Proto J Series, and the new Burner Select Series. The new Burner Basses are reproductions of Ken Smith’s BSR ‘B’ body and neck designs. For additional information or inquiries regarding US Dealer and International Distributor opportunities, please contact D’Andrea at 516.496.2200 or info@dandreainc.com.

Ukalaliens Invade Kala Dealers Sponsored by Kala Brand Music Co., the Ukalaliens have been leading workshops for aspiring ukulele players and beginning musicians at Kala dealers throughout the U.S. The Ukalaliens are Kate Power and Steve Einhorn who have written The Ukalaliens Songbook: A Beginner’s Guide To Ukulele Fun. The Ukalalien have been to stores from Portland to Boston, Florida to California. The workshops are seen as opportunities for stores to reach new customers and non musicians. Attendees often invite their friends and family to join in

See us at NAMM Booth 6620

MMR 101

Supplierscene Musiquip Inc. Appointed AER’s New U.S. Distributor

Left - D’Andrea CEO: Charles Lusso Center - Ken Smith Basses President: Ken Smith Right - D’Andrea Director of Sales & Marketing: Fred DiTomasso

the fun which creates a community atmosphere. Many attendees have gone on to create their own ukulele communities or club. Kala has provided the Ukalaliens with Travel Ukuleles from Kala’s slimline series. The Ukalaliens complete their fall tour in December but are booking dates for their tour next spring. To find out more, visit www.kalaukulele.com.

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Musiquip Inc, has been appointed the new U.S. distributor of AER – Audio Electric Research GmbH. AER’s products, manufactured in Germany, are widely regarded as the industry’s premier acoustic guitar amplifiers. The brand has developed a worldwide reputation for unsurpassed tone, design, and portability, and boasts an impressive artist roster of acoustic guitar notables, including Tommy Emmanuel, Peppino D’Agostino, Martin Taylor, and Jaime Findlay. The arrangement was finalized during a visit made by AER founder and President Udo Roesner to Musiquip’s state-ofthe-art facilities in earlier this year. The Musiquip distribution network has already proven successful in bringing other European-based MI brands to market in the USA (including Tanglewood Guitar Company UK), and the marriage will allow AER’s fine products to benefit from accomplished sales, marketing and customer support teams. “There is no question that AER sets the standard in acoustic amplifica-

and

ww w. he ils ou nd .co Name these artists and m win a Heil microphone! Visit the Heil Sound booth for details 102 MMR

all)

(L-R): Udo Rösner (Director, AER) Tommy Emmanuel (Acoustic guitar legend and AER Endorser) Erik Lind (Product Manager, Musiquip Inc.)

tion,” asserts Jeff Sazant, VP, Musiquip Inc. “We’re thrilled and proud that this highly-respected company has entrusted their American operations to our organization. Knowing that AER’s decision was made final after Udo’s visit to our offices, based largely on the confidence that our team instilled in him, only makes this development more rewarding.”

Fender Honored During Little Kids Rock Celebration Fender Musical Instruments Corp. chief executive officer, Bill Mendello, was honored by David Wish, founder of Little Kids Rock, during the Little Kids Rock “Right to Rock” fundraising celebration on Oct. 22 in New York City. The event, which was headlined by Bruce Springsteen’s E Street Band member, Clarence Clemons, also featured Betsy McLaughlin, chief executive officer of Hot Topic, Inc., and Mary Luehrsen, executive director of the NAMM Foundation. The evening was designed to honor many of the people, companies, and organizations who have supported Little Kids Rock over the years. To find out more, visit www.littlekidsrock.org.

The Chipmunks & VH1 Join Forces for Music Education VH1 Save the Music Foundation” and Twentieth Century Fox are making music together on the studio’s family comedy event Alvin and the Chipmunks: The JANUARY 2010

Squeakquel, which opens in theaters everywhere Wednesday, December 23. The VH1 Save The Music Foundation, a nonprofit organization dedicated to restoring instrumental music education and raising awareness about the importance of music education, will be integrated in the Squeakquel during a scene where the animated Chipmunks are performing live on stage. Before they begin their performance, Alvin thanks the fans for supporting them and the beneficiary of the benefit concert, “VH1 Save The Music.” Additionally, Fox and VH1 have together created an exclusive 30-second PSA that will run repeatedly on VH1 throughout the month of December. The PSA features Alvin, Simon and Theodore touting their status as “rock stars” and giving credit for their successes to their experiences studying music in school. The PSA includes the foundation’s messaging that “music develops minds” and “music = brainpower.” To find out more, visit www.VH1savethemusic.com.

Grammy Foundation Fundraising SanDisk Corporation, makers of plugand-play slotRadio music cards, has announced that its new philanthropic effort is getting a little musical help from Aerosmith’s Joe Perry. For every SanDisk slotRadio card purchased now through January 31, 2010, SanDisk will donate $1 to the Grammy Foundation to help support their Grammy in the Schools music education programs for high school students. Perry is working with SanDisk to help raise money for the Grammy Foundation and build awareness of the programs it offers to expose young people to careers in music and to recognize excellence in music education. For more information, visit www.slotradio.com. JANUARY 2010

Fishman Supports Woodstock Invitational Luthiers Showcase The Woodstock Invitational Luthier’s Showcase describes itself as a “low-key, laid-back event for the community of acoustic stringed-instrument builders, players, collectors, and aficionados. Held in upstate New York, at the Bearsville Theater, on October 24th & 25th, the Showcase featured a variety of handmade acoustic instruments embodying the best of classic and modern lutherie. It also gave the public a chance to meet the builders and experience flattop, archtop, manouche, and hybrid acoustic guitars along with mandolins, banjos, violins, lutes, ouds, and ukuleles. Live music demos and performances featuring some of the region’s musicians were held both days of the festival. Supporters for the popular event included the Woodstock Chamber of Commerce and Arts along with Fishman Acoustic Amplification, La Bella, D’Addario Strings, Hudson Valley Homes and Land, and the Alchemy Cafe. Fishman supplied SA220 Solo Performance Systems for the live performances at the

Fishman Photo Cutline: (left to right): Teresa Williams, Larry Campbell, Happy Traum and John Sebastian.

Bearsville Theater as well as the house P.A. for the luthier’s exhibition hall. For more information about Fishman, visit www.fishman.com.

Dr. Phil Foundation Launches Little Kids Rock Across America The Dr. Phil Foundation has launched Little Kids Rock Across America with a $500,000 donation designed to restore, revitalize, and enhance musical programs in schools in 10 cities across the

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Supplierscene country. The program brings music education to school children from grades K through 12 in New York, Los Angeles, Chicago, Philadelphia, Dallas, Atlanta, Washington D.C., Tampa, and two additional cities to be named by the end of 2009. A CD featuring some of the school children’s original compositions was distributed to the press and is available on the Little Kids Rock Web site. Fender is a corporate sponsor of Little Kids Rock and has also donated to the program. For more information, visit www.littlekidsrock.org.

NAMM’s Kickoff for National “Wanna Play Music Week” In May NAMM will join the Coalition for Music Education in Canada in its sixth annual Music Monday event May 3, 2010, to demonstrate the importance of music education programs throughout North America, and to celebrate the many proven benefits of playing music for people of all ages. The two organizations are encouraging schools and after-school programs, organizations, groups, and individuals across the U.S. and Canada to participate in Music Monday by either performing the designated Music Monday piece or a song of their choice at the exactly the same time on May 3.

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The song will be sung and played by all schools and participants across the U.S. and Canada at 10 a.m. Pacific time, 11 a.m. Mountain time, 12 p.m. Central time, 1 p.m. Eastern time and 2 p.m. Atlantic time, and 2:30 in Newfoundland. NAMM is also encouraging people to pick up any instrument of their choice and play anytime on that day. For more information, visit www.namm.org.

Music for All Foundation Scholarships The Music for All Foundation awarded three scholarships to high school seniors planning to pursue degrees in music education at the Bands of America Grand National Championships, presented by Yamaha, Nov. 13 in Indianapolis. The scholarships honor the legacy of Dr. William D. Revelli and are made possible through generous gifts from Mark Jolesch of Jolesch Photography, Yamaha Corporation of America, and the Fred J. Miller Family. Scholarship candidates are nominated by their high school band directors.

David Nelson of Miamisburg, Ohio, a member of the Miamisburg High School Band, was awarded the Jolesch Scholarship. Brandon Allen of Smithfield, North Carolina, a member of the West Johnston High School Band, was awarded the Yamaha Scholarship. Kyle Kraft of Robbinsville, New Jersey, a member of the South Brunswick High School Band, was awarded the Fred J. Miller Family Scholarship. Kyle is a first-chair French horn player and is involved in many music, school, and leadership programs. For more information on Music for All Foundation Scholarships, visit www.musicforall.org.

Carl Fischer Music & Theodore Presser Welcome Two New Managers Carl Fischer Music and Theodore Presser Company have appointed John Guertin to the position of licensing & copyright manager and Anne Sobel to the position of marketing manager. Guertin will be responsible for the clearance of music rights, negotiation of fees, drafting, and analysis of agreements, building and use of licensing and copyright databases, and supervision of staff within the company. He comes to Carl Fischer and Theodore Presser with experience from working as associate manager of digital rights at Universal Music Group, and previously, assistant manager of music services at EMI Publishing. Sobel joined Carl Fischer Music and Theodore Presser Company in 2005 as an account executive in the sales department, working with educational music dealers, distributors, and other dealers in the southwestern and west coast areas of the United States. As marketing manager, she will be responsible JANUARY 2010

for all dealer and direct sale marketing, advertising, and promotion, as well as conference and trade show outreach on behalf of the companies. For more information, visit www.carlfischer.com.

D’Addario Featured on CNN D’Addario & Company was recently featured on the CNN show Your Money and on CNN Headline News. It is also available for viewing online. Your Money is a one-hour news show hosted by Christine Romans and Ali Velshi broadcast by CNN from the Time Warner Center studios in New York City. Featuring the business news of the week and showing viewers how it impacts their bottom line. The piece discusses D’Addario’s recent adoption of Toyota’s “LEAN” practices and D’Addario’s commitment to factory automation. For the past two years, D’Addario has reportedly cut inventory, streamlined factory floor operations, up-

dated technology and saved jobs at their Long Island-based company. Though critics maintain that LEAN implementations and automation eliminate jobs, Jim D’Addario, company CEO, disagrees. He claims that by cross-training and teaching workers new skills, like constructing Planet Waves straps, D’Addario has been able to profitably move jobs back from China to Long Island, N.Y. To find out more, visit www.daddario.com

Miley Cyrus Touring with Sennheiser’s SKM 5200 For her three-month-long Wonder World Tour, Disney actress and singer Miley Cyrus, will be using Sennheiser wireless vocal microphones, instrument systems, and stage-wide evolution wireless personal monitor set-ups. Monitor engineer Vish Wadi, whose resume includes tours with Shakira, Sting, Mariah Carey, and Madonna, as

well as the Best of Both Worlds Tour, notes that the choice of Sennheiser’s SKM 5200 wireless handheld transmitter, outfitted with the MD 5235 dynamic capsule for Cyrus and her two background vocalists is unchanged from the previous tour. This time out the ew 300 IEM G2 channel count has increased from the previous tour to twelve, according to Wadi. Cyrus, the two background singers and the five musicians, plus two backline techs, all make use of the G2 IEM systems. Opening act Metro Station, which includes older brother Trace Cyrus and Mason Musso, older brother of “Hannah Montana” co-star, Mitchell Mason, is also making use of Sennheiser RF gear, including evolution wireless 500 Series handheld mics with 935 heads and EM 550 receivers, plus G2 IEMs. For more information, visit www.sennheiserusa.com.

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Breaking News Find it in the Hot News section of MMR’s Web site, www.mmrmagazine.com JANUARY 2010

MMR 105

Classifieds Classified Advertising To place an ad, please call Maureen at 800-964-5150 x34 or email mjohan@symphonypublishing.com Payment by: Visa, MC, Amex or Check Classifieds must be paid in advance. Symphony Publishing 21 Highland Circle, Suite 1 • Needham, MA 02494 Fax: (781) 453-9389

106 MMR

Business Opportunities We Help People Make Music Music Store Wanted If you have a successful single or multi-location music store you would like to sell please contact us. Flexible terms offered. Send inquires to sales@wehelppeoplemakemusic.com or by phone at 510-584-6839

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MUSIC SCHOOL/STORE for SALE (in operation since 1986) Housed on its own PRIME REAL ESTATE property in a beautiful, affluent suburb of Houston, TX AWARD OF EXCELLENCE 2009 Recognized as HOUSTON’S BEST by the US Commerce Association

27-plus teachers for almost 600 students; half-acre back lot ideal for store expansion or rental space. Call Owner at 832 445-5668 or BROKERS at 281 358-2222 or 281 973-0456 Real Estate and Music School/Store operation can be sold separately

108 MMR

BRAND MANAGER Korg USA is looking for an experienced professional to manage Marshall Amplification plus a complete line of acoustic and electric guitars for an established brand. For complete details, visit korg.com/brandmgr

DANSR, inc., the U.S. importer of Vandoren reeds and mouthpieces, Denis Wick brass products and the master distributor of Hamilton Stands is in search for a National Sales Manager. The position is located in Chicago. For more information send a letter of inquiry and resume to: DANSR, inc. Att: Human Resources PO Box 571 • Champaign, IL 61824 Or email them to gregg@dansr.com JANUARY 2010

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Adindex COMPANY NAME

E-MAIL/WEB ADDRESS

Al Cass Alfred Alliance Rubber Company Allparts Amati’s Fine Instruments America Longxing Inc. America Sidco, Inc American DJ Supply Inc. American Way Marketing LLC American Way Marketing LLC Anderson Silver Plating Antigua Winds, Inc. Aristides Instruments B.V.

J.J. Babbitt Co. Inc. Bedell Guitars Black Star Amplification Bohemia Piano BreezSong LLC Breezy Ridge Instruments Ltd.

CAD Audio Calzone Case Co./Anvil Cases Casio America, Inc Cecilio Musical Instruments Chesbro Music Co. Creative Bags and Cases Ltd

D’Addario & Co. D’Addario & Co. David Gage String Instrument Dream Cymbals And Gongs Dunlop Manufacturing Inc.

E/F

Eastwood Guitars Eleca International EMD Music Inc. Evets Fanndec International Music Fitness Audio

G/H

G7th Ltd. GCI Technologies Great Divide Guitars H & F Technologies Inc. Hailun USA Hal Leonard Corp. Heil Sound Ltd.

J/K

Jack Rabbit Technologies Jupiter Band Instruments, Inc. Kawai America Corp. KMC Music, Inc KSM Guitars KSM Guitars Kyser Musical Products Inc. 112 MMR

www.alfred.com www.alliancwe-rubber.com www.allparts.com www.Amatis.us www.huntermusical.com www.americasidco.com www.americandj.com info@americanwaymktg.com info@americanwaymktg.com www.antiguawinds.com www.aristidesinstruments.com

PAGE 52 75 98 36 67 78 85 19 51 95 104 48 46

www.jjbabbitt.com www.bedellguitars.com www.blackstaramps.com www.bohemiapiano.cz www.JamHub.com www.jpstrings.com

90 7 78 50 86 36

www.cadmics.com www.calzonecase.com; www.anvilcase.com www.casiousa.com www.ceciliomusic.com www.chesbromusic.com www.madarozzo.com; www.hoyerguitars.com

100

40-41

www.daddario.com www.daddario.com www.davidgage.com www.dreamcymbals.com www.jimdunlop.com

53 59 87 85 18

www.eastwoodguitars.com www.eleca.com www.staggmusic.com www.danelectro.com

65 62 42 8 92 87

www.fitaud.com

99 29 80 37

www.g7th.com www.gci-technologies.com www.greatdivideguitars.com www.audio2000s.com www.hailun-pianos.com www.halleonard.com www.heilsound.com

89 101 9 72 5 14-15 102

www.jackrabbittech.com www.jupitermusic.com www.kawiausl.com www.kamanmusic.com www.ksmguitars.com www.ksmguitars.com www.kysermusical.com

105 11 cov 2 76 105 28 71

COMPANY NAME

L/M

Levy’s Leathers Ltd. M&M Merchandisers Inc. Mandolin Brothers Ltd. Mayones Guitars Mel Bay Publications Inc. Miami Audio Music Corp. Messe Frankfurt Inc.

N/O

NAMM National Educational Music Co. Oasis Inc Ohana Music OnBoard Research Corp. Optek Music Systems Orla

E-MAIL/WEB ADDRESS www.levysleathers.com www.mmwholesale.com www.mandoweb.com www.rockbox.com www.melbay.com www.miamiaudiomusic.com www.messefrankfurt.com www.namm.com www.nemc.com www.oasishumidifiers.com www.ohana-music.com www.tuners.com www.fretlight.com www.orlausa.com

P & D Wholesale www.PDWholesale.net Paul Shelden Global Productions/Diplomat Musical Pearl River Piano Group www.PearlRiverUSA.com M. V. Pedulla Guitars www.pedulla.com PianoDisc www.pianodisc.com PJLA Music Products www.pjlamusc.com

R/S

Rockbox Electronics RS Berkley Instruments Sabian Ltd. Saga Musical Instruments Samson Technologies Corp. SHS International Shubb Capos SKB Corp. Super-Sensitive Musical String Co. Suzuki Music

The Learning Dock, LLC TKL ToneGear ToneRite Co. Tri-Technical Systems, Inc. Tycoon Percussion

V/W

Vandoren Vandoren Visual Sound LLC W.D. Music Products Inc. Walking Bird Repair Forms Waves Weaseltrap Records Wilkins Guitars Winkler Woods Wood Violins Mark Wood Music Product

Y/Z

Yamaha Corp. of America Zero Crossing

PAGE 63 91 77 49 39 74 20-21 55 103 56 79 64 88

39 84 57 12 30-31 18

www.rockbox.com www.rsberkeley.com www.sabian.com www.sagamusic.com www.samsontech.comom www.shsint.net www.shubb.com www.skbcases.com www.cavanaughcompany.com www.suzukimusic.com

54 28 13 83 3 69 28 68 36 45

www.teachmebassguitar.com www.tkl.com www.theStringCleaner.com www.ToneRite.com www.technology4retailers.com www.tycoonpercussion.com

62 1 65 81 66 73

www.dansr.com www.dansr.com www.visualsound.net www.wdmusic.com www.walkingbirdmusic.com www.waves.com www.weaseltrap.com www.wilkinsguitars.com www.bigislandukele.com

61 70 cov 4 99 91 101 93 44 74

www.woodviolins.com

www.yamaha.com www.NTUNE.com

47 35

JANUARY 2010

See us at NAMM Booth 5820