w w w. m m r m a g a z i n e . c o m
January 2008
Jerry Ash • Skunk Baxter • Charles Bickel • Warren Brown • Edna Mae Burnam • Hayden Connor • John D’Addario • Dick Dale • Jim Darby • Skip Daynes • Glenn Derringer • Buddy Emmons • Sandy Feldstein • Frank Fendorf • Larry Fishman • Bob Fletcher • Alfredo Flores • Bill Fuller • Henry Goldrich • Charles Gorby • Fred Gretsch • George Gruhn • Chuck Hale • Jerry Hershman • Stan Jay • Laurence Juber • Henry Juszkiewicz • Al Kahn
Spotlight
Voices Industry: of an
NAMM’s Oral History Project Nears 1,000 Interviews
• Ikutaro Kakehashi • Don Kirkendall • Neil Kjos • Gene Kornblum • Kay Koster • Don Leslie • Larry Linkin • Willam F. Ludwig II • Morty Manus • Keith Mardak • Jim Marshall • John McLaren • Bob Moog • Vito Pascucci • Les Paul • Hartley Peavey • Bud Reglein • Jimmy Saied • Bill Schultz • Denny Senseney • Lowell Simpson • Larry Thomas • Morley Thompson • Jack Westheimer • Harold Winkler • Bill Zeswitz • Armand Zildjian • Bob Zildjian
NAMM Show Preview: Exhibitor Listing Buyer’s Guide to New Gear Professional Development Slate
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Contents Cover Design: Laurie Chesna
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JANUARY 2008 VOL.167 NO. 1
Features 34 The NAMM Oral History: Celebrating the Industry’s ‘Impact Players’ The trade association has been documenting the history of the music products industry in the words of the people who did their part to create that history over the last 50 years and more. It’s a prodigious undertaking that will reach the 1,000 interview mark this year.
44 Shopatron Bridges Online Gap in Selling Direct When a music dealer is on a manufacturer’s site and sees a “Buy Now” option for end-users, it’ll usually trigger an adverse reaction. Shopatron is out to change all that with an online concept that makes sure the dealer’s interest is part of the package.
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50 Conn-Selmer Launches ‘Smart Parents’ Initiative Conn-Selmer has figured out a way to make it easier for band directors to get the level of quality instruments they desire for their programs, and to be rewarded for their efforts.
53 NAMM University Professional Development Schedule Four days in Anaheim packed with a top-flight schedule or learning opportunities – and, in some cases, even breakfast is thrown in!
75 2008 NAMM Show Exhibitor Roster 94 Buyer’s Guide to New Gear at NAMM Part One of MMR’s biannual canvass on new and intriguing products on view at this year’s NAMM Show extravaganza …
110 5,000-Plus, 135 Exhibits at PASIC in Columbus Drummers and percussionists from around the world gathered in Columbus, Ohio, to take in this year’s Percussive Arts Society International Convention (PASIC.) Attendees also visited 135 industry exhibits and experienced over 125 clinics, concerts, master classes, and performances.
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114 Guest Editorial: Why Sell Music Technology Products? M-Audio’s Matt Frazier suggests the answer to this question isn’t all that complicated …
Departments www.MMRmagazine.com
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Editorial Upfront Industry Notes Storefront
26 28 30 114
Letters People Stats Sound & Light
116 122 135 143
Keys Supplier Scene Classifieds Advertisers’ Index
MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2007 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
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Editorial
®
Volume 167, Number 1, January 2008 PUBLISHER Sidney L. Davis sdavis@symphonypublishing.com EDITOR Don Johnson djohnson@symphonypublishing.com
Hero or Zero?
ASSOCIATE EDITOR Kevin Mitchell kmitchell@symphonypublishing.com
D
o musical-themed video games like the Guitar Hero series, the new Rock Band game, and an avalanche of recently introduced me-too products from various toy makers do anything to get more people interested in learning to music in the real world? That’s a question that’s been hovering over the business for a while now and the answer is elusive, to say the least. A recent article on the Web site News.com had a provocative title -- “Is Tomorrow’s Clapton Playing Guitar Hero? -- but came up short of a definitive call. It quoted a New York-based guitar school operator who raved about the game, saying “My business is safe for years to come when I see kids playing Guitar Hero.” The teacher compared it to the positive effect for his business engendered by the sleeper movie hit “School of Rock” a few years back, when suddenly nine-year-olds were showing up for lessons. However, in the same piece another teacher took a decidedly different view, stating flatly that such a game “is going to kill music.” To him, kids hung up on music gaming will shun traditional instruction in guitar, which he notes “is not really easy to learn.” Will a percentage of gamers make the jump to guitar – and, if so, how many? Even a representative of Red Octane, the maker of Guitar Hero, equivocated on this point at last summer’s NAMM Summit in Carlsbad. More recently, as reported in an industry trade magazine, a Chicago-area dealer held Guitar Hero contests in-store in hopes of gauging the crossover rate. That’s an idea that may be worth a shot for other stores in the coming months. On the heels of Guitar Hero’s runaway success, its manufacturer has rolled out Rock Band, a game that adds vocals, bass, and drums to the Guitar Hero format. Reviewing the new entry in the Washington Post, professional guitarist Carrie Brownstein offered a few astute observations. After gathering some friends to try out Rock Band, she commented, “… I realized we were having a party where people were sitting around playing video games. And really, if your are going to play games with a group of friends for more than one night, shouldn’t you just form a real band?” Brownstein concludes, “There’s something sad about the thought of four teenagers getting Rock Band for Christmas and spending all their after-school time pretending to know how to play.” I think she’s right. There is “something sad” in that scenario – and, I’m sure you’ll agree, not just for the teenage pretenders.
CONTRIBUTING WRITER Christian Wissmuller cwissmuller@symphonypublishing.com ADVERTISING DIRECTOR Rick Kessel rkessel@symphonypublishing.com ADVERTISING SALES Tom Kelly tkelly@symphonypublishing.com Iris Fox ifox@symphonypublishing.com CLASSIFIED AD SALES Maureen Johan mjohan@symphonypublishing.com PRODUCTION MANAGER Laurie Guptill lguptill@symphonypublishing.com PRODUCTION ASSISTANT Michael Rueckwald mrueckwald@symphonypublishing.com GRAPHIC DESIGNERS Andrew P. Ross aross@symphonypublishing.com Laurie Chesna lchesna@symphonypublishing.com CIRCULATION MANAGER Melanie A. Prescott mprescott@symphonypublishing.com ADMINISTRATIVE ASSISTANT Popi Galileos pgalileos@symphonypublishing.com WEBMASTER Sanford Kearns skearns@symphonypublishing.com SYMPHONY PUBLISHING, LLC Xen Zapis • Chairman Lee Zapis • President lzapis@symphonypublishing.com Rich Bongorno • Chief Financial Officer rbongorno@symphonypublishing.com Corporate Headquarters 26202 Detroit Road, Suite 300, Westlake, Ohio 44145 440-871-1300 www.symphonypublishing.com PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389 www.mmrmagazine.com
djohnson@symphonypublishing.com
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Upfront Conn-Selmer Elkhart Facility to Become Woodwind ‘Center of Excellence’ Conn-Selmer, Inc. announced that its Elkhart South manufacturing facility will be transformed into a “Center for Excellence” for woodwind instrument manufacturing. “The level of skill and expertise at this facility continues to improve through its utilization of modern manufacturing techniques, one-piece flow, lean manufacturing, and the team’s commitment to continuous improvement,” said John Stoner, president and CEO. “Focusing this expertise in a single facility allows for the better utilization of assets and better sharing of best practices. We will be providing the resources necessary and reconfiguring Elkhart South to accept this expanded strategic role.” The facility has a strong tradition of craftsmanship. Initially opened for the
Armstrong brand of woodwinds, it produced all types of woodwind instruments during its initial tenure. With expansion in 2004, a formal training program brought on additional new workers under the tutelage of expert craftsmen. Today, its craftsmen now spend their day working together in small groups to achieve very high levels of quality. “Continued investment in process enhancements such as computer controlled machinery, improved tooling, and state-ofthe-art investment casting equipment will allow for the delivery of higher-quality instruments to better fulfill the needs of our customers for all levels of flutes, clarinets, and double reeds,” Stoner said. The strengthened process and technical support provided by a single facility will further enhance the manufacturing process already demonstrated by the development and introduction of the Avanti step-up flute line with Bickford Brannen.
This development work will continue with the introduction of the Julian Bliss line of student clarinets and the support and expansion of the Leblanc by Backun professional clarinets. Additional expansion will include the company’s line of Leblanc USA and Vito clarinets, including the newest Leblanc by Backun professional models. As a result, its Kenosha, Wis. facility will be closing sometime in 2008. “While this is a very difficult decision, we recognize the efficiencies available to us through focused and fully integrated manufacturing facilities,” said Stoner. “Competition in the global market place demands that these efficiencies be fully explored. Our Elkhart South facility is ideally positioned to accept this role, providing U.S. manufactured instruments that will be preferred by players and teachers throughout the world.”
Henry Steinway, Les Paul Named Medal of Arts Recipients New Posts for Martin’s Forero, Mariano C.F. Martin & Co. announces two appointments within the Marketing & Sales Division of Martin Guitar, naming Ric Forero director of international sales – Far East and South America, and Bruce Mariano, director of international sales – Europe and Canada. With over 36 years combined experience in marketing and sales, Forero and Mariano will be overseeing retail sales throughout the world market effective Jan 7th. Both will continue to report to Steven Carletti, vice president of marketing and sales. 8 MMR
Former Steinway president Henry Z. Steinway and guitarist-inventor Les Paul are among nine 2007 recipients of the National Medal of Arts. On Nov. 14, President George W. Bush announced the recipients of the awards, which were presented by the President and Laura Bush in a ceremony at the White House. The National Endowment for the Arts (NEA) manages the National Medal of Arts nomination process and notified the artists of their selection. In addition to Steinway and Paul, the 2007 National Medal of Arts Recipients are: Morten Lauridsen, composer; N. Scott Momaday, author, essayist, poet, professor, painter; Roy R. Neuberger, arts patron; R. Craig Noel, Old Globe Theatre director; George Tooker, painter;
University of Idaho Lionel Hampton International Jazz Festival, music competition and festival; and Andrew Wyeth, painter. Also receiving an award from the President was Erich Kunzel, conductor of the Cincinnati Pops Orchestra and a 2006 National Medal of Arts recipient who was not able to attend last year’s event.
Photograph © Gene Martin
Bruce Mariano and Ric Forero.
Henry Steinway.
Les Paul. JANUARY 2008
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Upfront Ed Shaughnessy Honored by Ludwig Ludwig Drums celebrated and honored Ed Shaughnessy and his 30-year year commitment to Ludwig with a tribute and presentation at the 2007 PASIC in Columbus, Ohio. During the celebration, Shaughnessy was presented a one-of-a-kind Ludwig Black Beauty snare drum hand engraved with Shaughnessy’s well-known caricature. Jim Catalano, director of marketing for Ludwig/Musser and long-time friend, made the presentation. “Ed’s influence on today’s drummers is legendary. At a time when television was the single in-home video outlet, Ed provided a clinic to the nation’s drummers and fans every weekday evening on The Tonight Show Starring Johnny Carson. It’s hard to imagine any one person having
such an effect on drummers and drumming as Ed Shaughnessy did every night. In today fractionalized video market, it’s likely never to be seen again.” Shaughnessy’s work with Ludwig began in the mid-1970s. “I was appearing at a huge festival in Enid, Oklahoma,” Ed recalled. “My plane was four hours late in arriving and I had less than thirty minutes to my starting time. I was really in a snit, since my eight drum cases were sitting on the stage in a large pile. I had to start from scratch with no help -- or so I thought. A friendly voice behind me said, ‘Hi Ed, could you use a hand?’ Here was the eminent Bill Ludwig, Jr. offering a fellow drummer a badly needed pair of
Ed Shaughnessy and Jim Catalano.
knowledgeable hands. We had not ever really had any contact before that. We worked speedily together and had the drums ready in time.” Soon after, Ed joined the Ludwig family of endorsers. “It is a privilege to call Bill Ludwig my friend,” stated Ed. “The drums are the best, too!”
Ross Wisconsin Facility to Close With an increase in worldwide demand for Ross brand mallet instruments, the decision has been made by Ross parent company KHS to consolidate manufacturing and close the Chippewa Falls, Wis. facility. KHS will apply its manufac-
turing expertise with the significant cost savings of global production to create continued growth for the brand. Purchased by KHS in 1994 and distributed in the U.S. through Jupiter Band Instruments, Inc., Ross offers a full line of
Bob Jones to Story & Clark Post On Nov. 19, QRS Music Technologies, Inc. announced it has signed a contract with Bob Jones to consult for QRS’s Story & Clark piano line. “QRS has always been a technology leader and innovator; our intention is to lead through innovation in the value segment of the piano market as well,” said Tom Dolan, president and CEO of QRS. “Bob Jones has the wealth of experience, knowledge and success in the piano market that can help guide us in this endeavor.” The new Story & Clark line that will be introduced at the NAMM Show offers unique scale designs, specifications, styles, fi nishes, and technology at reasonable prices that will enable dealers to maintain a healthy profit margin. 10 MMR
“The piano market has been in decline for years due to increasing saturation and decreasing relevance. In today’s marketplace the successful dealers are embracing both technology and best-practices in terms of retailing concepts,” commented Bob Jones. “It is Tom’s fresh vision and approach to the piano market that motivated me to come out of retirement.” The new Story & Clark line will debut with two collections, The Signature Series with pianos that coordinate with current home furnishing trends, and the Heritage Series, a more traditional collection in basic styles. Jones has over 48 years of experience in the industry, having held senior management positions at Steinway, Baldwin, and, most recently, as president of Samick Music Corp.
concert and field percussion instruments including marimbas, xylophones, vibraphones, chimes, and bells. “The growth of the brand here in the U.S., as well as an increased demand for the products overseas, prompted the start of component production in Taiwan and China several years ago,” says Keith Gard, President of Jupiter Band Instruments. “The closing of the Chippewa Falls facility is a natural progression, though not an easy decision to make.” Ross currently employs nine people in Chippewa Falls. Gard announced the closure to the staff in person, reviewing the time schedule and offered generous severance packages appropriate to each person’s employment period. “The most difficult part of this decision,” he stated, “has been the employees. Most of the employees have been with us over twelve years, including two with over twenty-two years. Our goal is to be upfront with our employees, give them time to find fulfilling employment elsewhere, and minimize the disruption in their lives.” Jupiter is committed to continue high levels of dealer service and on-time shipping throughout this transition. Manufacturing and assembly work is expected to wind down by October of 2008 with the closing being completed by December of next year. JANUARY 2008
See us at NAMM Booth 406
Upfront Vandoren ‘VandoJam’ at NAMM Show Vandoren has announced their lineup for the annual VandoJam at the 2008 NAMM Show. Back by popular demand from last year’s jam is West Coast star Eric Marienthal. Besides being a highly successful recording artist on his own, Marienthal is also a member of
Antonio Hart
Eric Marienthal
the Chick Corea Electrik Band and Gordon Goodwin’s LA Phat Band. Joining Marienthal is East Coast jazz star Antonio Hart. A recording artist in his own right with seven albums and over 80 other recordings with other artists, Hart is also a full-time professor at the Aaron Copland School of Music at Queens College in New York. He’s also in Dave Holland’s big band and The Dizzy Gillespie Big Band. Both artists have been honored with Grammy awards. The VandoJam kicks off at 8 p.m. at the Pulse Lounge in the Anaheim Hilton Hotel on Wed., Jan. 16. It is free to anyone attending the NAMM show. For more information contact DANSR, inc. at info@dansr.com
Jimmy Carter Visits Rodriguez Guitars in Spain Former president Jimmy Carter recently visited the Manuel Rodriguez Guitar headquarters in Toledo, Spain, to sign the labels of 12 Rodriguez Centenario Classical Guitars. The guitars will be auctioned to benefit the Carter Center Foundation in Atlanta, a nonprofit organization dedicated to preventing and resolving confl icts, enhancing freedom and democracy, and improving health around the world.
First Act, VW Donate Guitars to U.S. Troops In a second collaboration between Volkswagen of America, Inc. and First Act, the companies will support Operation Happy Note, a non-profit volunteer organization dedicated solely to sending deployed soldiers musical instruments, by donating 250 First Act electric guitars and amps to service men and women expressing an interest in music. Through letters and emails, Operation Happy Note has received hun-
dreds of requests for instruments from soldiers stationed overseas. Many of them were forced to leave their instruments behind once they left the country. “The Volkswagen brand continues to celebrate music and this was a small way to show our gratitude to our troops,” said Steve Keyes, director of communications for Volkswagen of America, Inc.
“We have a great partnership with Volkswagen and were happy to donate to such an exceptional and sincere organization dedicated to supporting our troops through musical instruments,” added Jeff Walker, First Act’s vice president of marketing. For more information on Operation Happy Note, visit operationhappynote. com.
Ex-House of Blues Executive Named Guitar Center President Greg Trojan, the former CEO of House of Blues Entertainment, has been appointed to the newly created position of president and chief operating officer of Guitar Center. Trojan began his career in 1981 as a management consultant with Andersen Consulting. In 1990, following four years as a management consultant for Bain & Company in Boston, he became a member of PepsiCo Inc.’s planning and development team before assuming the position of president and CEO of the California Pizza Kitchen restaurant chain. After a two-year run at CPK, Tro12 MMR
jan, who holds a Bachelor of Science Degree from the McIntire School of Commerce at the University of Virginia and an MBA from the Wharton Graduate School of Business, joined House of Blues Entertainment in August, 1996. During his tenure at House of Blues, Trojan was responsible for all House of Blues Music/Restaurant Venues and House of Blues Concerts, Inc., a leading promoter and producer of concerts throughout
North America. House of Blues was sold to Live Nation in November, 2006. Throughout his career, Trojan has had several links to Guitar Center. His former employer, Bain & Company, orchestrated the recent buyout of Guitar Center, and Jeffrey Walker, the managing general partner of CCMP Capital Advisors, who served on the House of Blues board of directors, was also a director at Guitar Center. JANUARY 2008
COMING 2008 See us at NAMM Booth 3254
Upfront E.M. Winston Taps Don Rhodes for Top Spot E.M. Winston band instruments of Boston has appointed Don Rhodes to the position of president. Rhodes, a 34-year industry veteran is best known to the dealer community for his 15-year role as vice president of sales for Musicorp and most recently as vice president of merchandising for Musicorp as a division of Kaman Music. “Don’s experience in music performance, school music retail, wholesale distribution, sales and marketing, vendor relations, brand management, and global product sourcing make him the ideal candidate to lead and further develop the
E.M. Winston brand,” said Ronni Ginott, E.M. Winston’s CEO. As president and member of the board of directors, Rhodes will be responsible for the overall operation of the company and will develop and initiate strategies to build upon E.M. Winston’s history of value, personal relationships, and superior customer service. “I am excited to be working in an environment to further develop a brand that has been in the market since 1980 and that will allow me to
contribute directly to providing instruments that will help encourage and create more musicians,” said Rhodes. E.M. Winston, LLC was founded in 1980 by David Ginott and consists of student and intermediate brass and woodwind instruments and also distributes Gill recorders. For further information, contact E.M. Winston, 3323 Merritt Ave., Bronx, N.Y. 10475. Phone: (718) 231-4870 or toll-free 1-800-456-1841. Visit www.EMWinston.com.
NAMM ‘Town Hall’ Meetings Set For LA, DC, Chicago & Boston NAMM has announced its plans for a fourstate NAMM Town Hall Meeting tour in 2008 to meet face-to-face with retailers, manufacturers, and reps to discuss the changes and issues facing the industry today. NAMM president and CEO Joe Lamond will take to the road Apr. 29, with his first stop in the Los Angeles, Calif., area. Additional meetings will be held in
or near Washington D.C. on May 16, Chicago, on May 20, and Boston on May 21. The open-forum event is also a chance to learn more about NAMM’s current activities including its consumer-facing public awareness campaign called Wanna Play?, which is designed to engage people of all ages in making music, and the association’s ongoing work to strengthen school music programs.
D’Addario Acquires PureSound D’Addario & Company has acquired PureSound Percussion effective Nov. 26, 2007. The move was announced as PureSound celebrates its 10th anniversary in the manufacture of premium aftermarket snare wires. “I see the purchase of PureSound as a natural outgrowth of our activities,” explained Jim D’Addario, chairman & CEO of D’Addario. “D’Addario is viewed as the world’s authority on alloys and wires for stringed instruments, while for ten years PureSound has demonstrated consistent growth through a history of solid research and unique products. PureSound’s strong presence among American and international dealers and distributors has made the brand synonymous with aftermarket snares.” PureSound Percussion has filled a market niche by manufacturing elite 14 MMR
quality snare strands in a wide variety of configurations, recognized by their distinctive copper-colored end clips. In addition, the company catalogs a series of tailor-made snare wires for vintage drums, as well as the Metrix line, known for its matte jet black finish and lower price point. PureSound also manufactures Speedball bass drum beaters. PureSound founder Yoav Debasc will stay on with D’Addario, working on PureSound’s manufacturing operations. “I would like to thank the drummers and dealers who have supported us for this exciting decade,” said DeBasc. “I can think of no better home for PureSound than D’Addario & Company. Their market position and metallurgical savvy is unparalleled. And their reputation for relentlessly pursuing new pathways means that PureSound is poised for an exciting future.”
• • • •
This year’s regional tour intends to meet three objectives: Communicating NAMM’s mission to music products dealers Opening up a dialogue about industry issues Discussing how NAMM can better serve its members and the industry.
The 2007 town hall meetings, held in Flushing, N.Y., Nashville, Atlanta, Orlando, and Austin, Texas, were well attended and offered attendees the opportunity to gain a deeper understanding about the structure and mission-driven work that NAMM does in an environment outside of the NAMM Show setting. NAMM encourages attendance by NAMM members and non-members, and welcomes music products industry manufacturers, retailers, suppliers, and reps to attend these open-dialogue assemblies. The Town Hall Meetings are approximately half-day events. Breakfast and lunch will be provided by NAMM More information about exact meeting locations will be announced at a later date. For more information about how to participate in the NAMM Town Hall meetings, interested parties can email Judy Dodds, NAMM director of membership at NAMM, at judyd@namm.org. JANUARY 2008
See us at NAMM Booth 5740
Industrynotes Making Music, Making Money
Maroon 5’s Levine Touts Lakers Guitar Adam Levine of Maroon 5 is a huge Los Angeles Lakers fan. When he stopped by the First Act Custom Shop in Boston while on tour last fall, he and luthier Kelly Butler came up with a design for a Lakers custom guitar. First Act built and shipped him the guitar in time for the band’s performance
KUDOS
(Source: Reuters Life!)
… an update on recent industry good works
NAMM presented a program grant to Little Kids Rock in San Francisco during a recording session with members of the band Journey and guitarist Joe Satriani. The event took place at the legendary Plant Recording Studio in San Francisco. Little Kids Rock is an organization that brings free instruments and music instruction to public school children. Pictured (from left): Alan Rosen, NAMM
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at the Staples Center in Los Angeles, home of both the Lakers and the band. He played the guitar on stage that night and invited a number of players to the show. Afterward, both he and members of the NBA team autographed the guitar and they auctioned it off for charity.
People with a background in music tend to have a higher education and earn more, according to a new survey. The poll by Harris Interactive showed 88 percent of people with a post-graduate education were involved in music while in school and 83 percent of people earning $150,000 or more had a music education. In addition to the practical skills gained from studying music, people questioned in the online poll said it also gave them a sense of personal fulfillment.
board member and general manager at Bananas at Large, San Rafael, Calif.; Deen Castronovo, Journey drummer; Tony Acquarelli, Little Kids Rock instructor; Neal Schon, Journey guitarist; Jonathan Cain, Journey keyboardist; Joe Satriani, and Little Kids Rock students Kai Matsumoto, Jacob Janzen, Xavi Donobedian, and James Webb … Mapex co-sponsored two events organized to break world records and raise money for worthy causes. The annual Woodstick event in Seattle was hosted by Mapex dealer Donn Bennett Drum Studio. This was the fifth edition of Woodstick and the first attempt at breaking last year’s record for most drummers playing simultaneously (533). Woodstick 2007 raises money for Hearing Regeneration as a worldwide effort, and a lo-
cal non-profit organization to help the homeless, and also funds local school music programs. On hand representing Mapex was former B.B. King drummer Tony Coleman (pictured), who performed on a Saturn Series drumset. While attendance topped 400 and the participants were enthusiastic, Woodstick 2007 fell short of breaking the record. Now in friendly competition with Woodstick is the inaugural Texas Big JANUARY 2008
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Industrynotes Beat Event. Taking place in Houston and hosted by Mapex dealer Percussion Center, the event also attempted to break the record established by Woodstick and raise money for Cherish Our Children International. Over 400 drummers gathered at the Humble Civic Arena were on hand and over $36,000 was raised to support the “No More Victims” pro-
ON STAGE
gram in providing educational programs for at-risk children who have grown up around violence and can now learn how to create a positive and productive futures. Mapex artist Liberty DeVitto was in attendance and performed for the crowd and spent time talking to drummers. Mapex donated new Pro M drum sets to both events. The kits were awarded to the top individual fundraisers. … Twin brothers Ben and Jonathan Finn, the founders of Sibelius Software, collected their OBEs (Order of the British Empire) for Services to Music from HRH Prince Charles at Buckingham Palace on November 16th. The Finns founded Sibelius Software in 1993 with just $4,500 and have since established the company as a market leader in music notation software … The Fender Stratocaster has long been a canvas of individual expression for artists and musicians alike. That tradition continued recently in Cleveland when more
Headlining sold-out performances and backed by chart-topping hits, Barbados-born R&B singer Rihanna uses a Sennheiser SKM 5200 wireless microphone with an MD 5235 capsule for her “Good Girl Gone Bad” worldwide tour. (Photo: ©Getty Images)
than 400 gathered at the Rock and Roll Hall of Fame and Museum to bid on giant decorated Fender Stratocaster guitars to raise money for local charities. The event concluded the third installment of the public-art event known as GuitarMania. In 2001, the United Way of Greater Cleveland and Fender teamed up to create the first of its kind, public art and charity fundraising project with the Stratocaster as the foundation. Since its inception, GuitarMania has raised more than $1.6 million dollars for the United Way of Greater Cleveland and Rock and Roll Hall of Fame and Museum education programs.
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18 MMR
JANUARY 2008
Storefront Midnight Shoppers for New Taylor SolidBody Downers Grove, Ill. Taylor Guitars’ new SolidBody electric guitar went on sale at select dealers across the country on “Black Friday,” Nov. 23. The father and son team of Ken and Paul Tobias of Tobias Music were among the early birds to kick off the holiday season by opening their store at midnight, allowing another father and son duo, Jerry and Joe Campbell, to be first in line to take home a Taylor SolidBody. “[The Campbells] had seen the SolidBody at the Taylor Road Show we had in October,” Paul reported afterward. “They’d
been badgering us ever since — ‘When are they coming in, when From left: Jerry Campbell, Paul Tobias, Joe Campbell, Ken Tobias. are they coming in?’ We were joking with them about the it.’ So after Thanksgiving dinner and watchway the final Harry Potter book was reing football, we came back up here about ten leased, with bookstores opening up at midminutes to twelve. We put some Christmas night so that kids could get it as soon as it music on, turned on our Christmas lights, went on sale. and they met us at about five ’til. They “They left the store that day, but they bought the Standard model. My dad waited called us a little later, asking how serious we until 12:01 a.m. to print the invoice, and we were about opening at midnight. My dad and snapped some pictures. We hope they were I looked at each other and said, ‘Let’s just do the first people to buy a SolidBody.”
Nationwide Tama Tour Visits U.S. Dealers Bensalem, Pa. Drum artists and clinicians Joe Bergamini and Les Cleveland showed drummers and drum enthusiasts how it’s done during “Tama Dayz,” over two-dozen full-day drum summer and fall events sponsored by Tama Drums at authorized Tama retailers across the U.S. Along with clinics led by either Cleveland or Bergamini, Tama offered free snare drum tuning for anyone who brought in a Tama snare drum, with new heads provided by Evans, while Modern Drummer magazine contributed free issues for Tama Dayz attendees.
One of the biggest draws of the Tama Dayz were the “fastest feet” contests where drummers (and some non-drummers) competed for the highest number of hits on an Iron Cobra double pedal connected to a Alan-McAfee Drumometer, a drum stroke rate measuring device. “At Skip’s Music (Sacramento, Calif.), they even had people qualify before the Tama Dayz,” said Tama Dayz coordinator Jeremy Stockton, “so by the actual event day, it was at a fever pitch with families and friends yelling and screaming to cheer on their chosen champion. And not just drummers entered. One
Fowl Play at Fred’s Music Shillington, Pa. Longtime dealer Fred Bernardo has taken an intriguing new twist in his merchandising mix, combining combo gear with a full array of barbequing products. The business has been re-christened Fred’s Music & BBO Supply, with Fred himself offering classes in grilling the holiday turkey. For more information, visit fredsmusicandbbq.com. 20 MMR
Joe Bergamini
marathon runner mom had such fast and powerful legs she actually almost won.” Bill Reim, president of Hoshino USA/ Tama Drums, created Tama Dayz to help dealers with the in-store promotions they need to succeed against the array of technology and activities that compete for the time and attention of young — and older — potential players. Said Stockton, “It’s fascinating to see what drew the most crowds. Of course, you have to make sure that the event is up on the first page of the dealer Web site, but you still can’t beat the old-fashioned mailing list (for which Tama provided customized postcards for each Tama retailer). One of the absolute best turnouts was at George’s Music in Jacksonville (Fla.) They went the extra mile and used their telephone list to alert customers.” JANUARY 2008
Storefront Guitar Center Opens in West L.A. Westlake Village, Calif. Guitar Center, Inc. marked a major milestone on Nov. 1 with the grand opening of its 214th store. Located in the heart of West Los Angeles on the corner of Pico and Westwood Blvd., the store is a 29,862 square feet and is the company’s third location in the Los Angeles area. The store’s architecture features an ergonomically designed layout with the wall and window display areas containing graphics with some of GC’s loyal customers including John 5, Keb’ Mo’, Vivian Campbell, Billy Bob Thornton, Steve Vai, Butch Walker, Rick Nielsen, Steve Lukather, Sheryl Crow, Slash, Jeff Beck, Eric Johnson, Brad Paisley, “Dimebag” Darrell Abbott, Vinnie Paul Abbott, Zakk
A view of the guitar department at Guitar Center’s new West Los Angeles store.
Wylde, Stanley Clarke, Terry Bozzio, Eddie Van Halen, Alex Van Halen, Billy Gibbons, Yngwie Malmsteen and others. Commented Jay Wanamaker, Guitar Center executive vice president/general merchandise manager, “Our West L.A. store is based on taking everything we
have learned from opening our other locations, capitalizing on that knowledge and employing it in the layout and design of this store. It’s a great location and like all the Guitar Center stores, underscores our ongoing commitment to music and the people who love it.”
Cascio Interstate Host 7th Annual DrummerFest New Berlin, WI Cascio Interstate Music held its seventh annual DrummerFest event on November 10. This year’s DrummerFest, held at the dealership on its Main Stage, had another strong lineup. Drummers Paul Leim, Grant Collins, Teddy Campbell (pictured), and Flo Mounier turned in stellar performances for an audience of nearly 1,000 drummers and fans in attendance.
In keeping with tradition, all four of the DrummerFest artists concluded the day with a no-holds barred “superjam.” Cascio CEO Mike Houser stated, “I would like to thank Yamaha, Paiste, Sabian, Pearl, Zildjian and Gibraltar for their help in sponsoring this event, along with our expert drum team of Scott Thayer, Steve Davidson, Peter Treuden, and Marc Nabke.”
Ray Fransen’s Drum Center on the Move Kenner, La. After 23 years of operation in Kenner, drum retailer Ray Fransen’s Drum Center recently moved to a new location just blocks down the street. The newer, more spacious facility is located at 3412 Williams Blvd. at West Esplanade. The new location features 4,000 square feet of space with 12-foot ceilings to help frame what is a sleeker, more modern facility. Ray Fransen’s Drum Center is a member of the Five Star Drum Shop Group uniting independent retailers across 22 MMR
North America, and the store proudly upholds this alliance’s principles of providing fair and dedicated service to the members of its local community. The store was among the first area music retailers to reopen following Hurricane Katrina, and the staff views this relocation to an upgraded facility as a further step in its pro-active approach toward serving the drumming community and the local economy as a whole. Owner Ray Fransen expresses his gratitude to those in the industry for their good faith and
support in the wake of the storm and reiterates his dedication toward reinvigorating the local music community. According to Fransen, “We are certainly very pleased to be expanding the store, but above all we are thrilled by the opportunity this expansion presents for us to help with the redevelopment of the local music scene following the devastation caused by Katrina.” Ray Fransen’s Drum Center is located at 3412 Williams Blvd., Kenner, LA 70062. Phone (504) 466-8442. JANUARY 2008
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A Note from Joe...
News
EEWAY ² R & HE T R TE F ! G IN O ' ¹7E´RE
Promoting the Industry to Increase Sales
Itâ&#x20AC;&#x2122;s NAMM Show time and we look forward to seeing you, as the global music industry gathers in Anaheim to see new products, attend NAMM University and to network with friends and peers. Did you know that one of the most important things an association can do is to promote the industry it represents to the general public? The revenues generated by your participation in the NAMM Show allow us to work year-round to get the word out on how important music is and how everyone should consider buying and playing an instrument. If you have heard, read or seen something in the media about how cool it is to make music, how music makes you smarter, and increasingly, how music can make you healthier, you can bet NAMM and our partners had something to do with it. Many of you know this ďŹ rsthand, as NAMM helped get your company in the news or your programs featured in your local media. National coverage, including a news segment on NBCâ&#x20AC;&#x2122;s Today and articles in The Wall Street Journal and The New York Times, put music in the spotlight, along with some press junkets we did when NAMM rolled out the Wanna Play? campaign. In addition, many NAMM Member Retailers ran with this program and got stories placed in their local media, as did several manufacturers who got involved in the FORTUNE Battle of the Corporate Bands and received attention for their encouragement of corporate America making music together. These millions and millions of positive media impressions have helped create public awareness of the beneďŹ ts of music making and have helped drive customers into NAMM Membersâ&#x20AC;&#x2122; stores. And as a result, the Uninted States has the highest per-capita spending on music products in the world. By supporting the NAMM Show, you are helping grow the industry for us all.
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Media Math NAMM public relations = higher awareness about the proven beneďŹ ts of making music = the worldâ&#x20AC;&#x2122;s highest per capita spending on musical instruments and products.
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NAMM News is published by NAMM. To keep up-to-date on the latest breaking industry news, sign up for our PLAYback Digital e-newsletter at playbackdigital@namm.org.
Breakfast Sessions Pacific Ballrooms, Hilton Anaheim Hotel Free Breakfast: 8 a.m.–8:30 a.m. (first come, first served) Session: 8:30 a.m.–9:30 a.m.
Breakfast of Champions Thursday, January 17 Please join NAMM President and CEO Joe Lamond, along with: Henry Juszkiewicz, Gibson Marty Albertson, Guitar Center Bill Mendello, Fender Ed Miller, Kaman
The BIG Issues: Time & Money Friday, January 18 Bill Hinely and Panel
The Retail Apprentice Saturday, January 19 Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C., and Danny Rocks, Catalyst, The Company Rocks
Best in Show— This Year’s Hottest Products Sunday, January 20 Frank Alkyer, Publisher, Music Inc., and Panel
SEPTEM
OCTOBER 2007
WANN?A PLAY
DECEMBER
2007
Reached 12 Millionting and Coun helps campaign
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2007 FORTUNE Battle of the Corporate Bands
40 Million Reached
NAMM’s partnership with the FORTUNE Battle of the Corporate Bands has allowed manufacturers to get involved and created many stories about adult music makers.
BER 200 7
100 Bes Commutn for Mus ities Educatioic n 35 Million R
eached
Every ye ar, for Music the 100 Best Co mmuniti Ed es local med ucation survey grabs th ia e recognize attention of the towns d celebrate for their efforts and s the im portance education of music .
JANUARY 2007
2007 Tournament of Roses Parade 37 Million Reached
this NAMM’s participation in shares the worldwide broadcast event g with millions message of music makin mers of custo tial poten and of viewers our industry.
January 17–20, 2008 Anaheim, California thenammshow.com
Letters ‘On Edge Right Now’
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My guitar store is running on all eight cylinders. My salespeople are the best. Our selection of guitars and pricing is the best it’s been in 33 years. In these ways it seems Jacksonville Guitar Center is at a zenith. But I predict our Christmas selling season will be lackluster. Sales through Thanksgiving are up a little from last year, but last year’s gross sales were down 10% and profit down 25%. I think this is partly because of the new lower priced/good quality Chinese products we sell. With our products selling for less, our annual gross sales have been declining. We always get a big boost in sales in December, which are usually twice that of any other month. I go along with what is said about 11 months of breaking even and December is when a profit can be made. That’s why I am on edge right now - waiting to see how our Christmas sales will add up. Several music stores in my area have closed, so we have less competition from businesses that were like my store. But we still have to compete with Internet mailorder and now mass merchandisers who are stocking beginner guitars especially for Christmas. I am reminded of the letter Fender sent to their dealers a few years ago, stating they were going to start selling some products to Sam’s, Best Buy, etc. They claimed music stores would benefit from mass merchandisers reaching more potential guitarists (aka first-time buyers), and when those people advanced to a more professional guitar they would come to the traditional music stores. It has turned out that my guitar store has not benefited from this arrangement. The truth is - selling beginner guitars is what my Christmas selling season is all about. I can’t fault Fender and Peavey or any of the companies for selling to mass merchandisers - they are trying to make a profit like the rest of us. I would say to them do what you have to do. I wonder if mass merchandisers selling guitars might be a fad. Maybe they won’t make the return on investment they need. Hope so.
I still feel optimistic about the future because my store is a good operation and I love my job. Steve Evans Jacksonville Guitar Center Jacksonville, Ark.
An Apology I want to offer my most sincere apology to the management and the fine people at Fender Musical Instruments for my thoughtless comments in the recent MMR issue during my interview [Guitar Dealer Trend, Oct. ‘07]. I don’t know how I could have made such a relatively simple point -- “that by stocking and advertising a few lessrecognizable brand names at very low prices one could drive customers into your store” -- more poorly and stupidly. I further recognize that by using the term “Strat-like” in the interview I dishonored their brand. Subsequent remarks seemed to imply that one could make more money selling “less recognizable name brands” and nothing could be further from the truth. Fender is my most profitable line, far and away, and I’m proud to be partners with them for so many years in supplying their fabulous products to our customers. Mark Taylor Portland Music Co. Portland, Ore.
Breaking News Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com JANUARY 2008
M M A 5 N t 51 a s h3 u e oot e S B
A first of its kind, the DVD Guitar At a Glance series pairs an instructional DVD lesson taught by a professional guitarist with a supplemental book for a comprehensive learning experience. Each book/ DVD features several lessons pertaining to one topic, and the DVD lessons feature onscreen music. The lessons are loaded with valuable tips and popular song examples help to demonstrate the concepts in action.
The songs in the Easy Rhythm Guitar books are presented with large, easy-toread “Rhythm Tab” notation. The rhythm guitar part, or accompaniment, is carefully arranged for beginner to intermediate players. Chord frames are provided to help the player with left-hand fingerings. Lyrics and a melody cue are also included. Just listen to the CD to hear how the guitar should sound, and then play along using the separate backing tracks.
Take your playing from ordinary to extraordinary in these all-encompassing book/CD packages.You’ll receive valuable tips on performing, recording, soloing techniques, music theory, and more. Styles such as rock, pop, jazz, blues, and many more are represented through demonstrations of authentic groves on instruments appropriate for each genre. The accompanying CD includes many of the examples in the book, performed on a variety of instruments.
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Designed for worship leaders and bands, each volume offers five separate, correlated book/ CD packs for Guitar, Keyboard, Bass, Drums and Vocal. The songbooks include printed music and chord charts for eight songs, and the CDs feature demo and play-along tracks. This innovative new series is a great tool for bands of any level, or worship leaders without a band.
People John Gill has joined the newly formed Anthem Music Group as the director of operations. Gill has an extensive background in quality control, instrument repair, Gill and instrument testing. His resume includes positions at Yamaha and Verne Q. Powell Flutes, as well as a teaching position at the University of NebraskaLincoln, where he taught the Design and Mechanics of Musical Instruments. Gill, a graduate of Wayne State University, has worked in several prominent retail repair shops across the country. The Stanton Group, parent company of Stanton Magnetics, Cerwin Vega, and KRK Systems, names Mark DeCaterino international sales manager. He will be responsible for managing sales efforts in Latin America and Canada. Prior to joining Stanton, DeCaterino was direct sales manager for Fender, where he was responsible for the Florida, Georgia, and South Carolina markets. Earlier, he served as international sales manager for Freed International. Mechanical Music, parent company of Pro-Active Software, Cutting-Edge Solutions, and Advantage Wholesale, appoints David Hall national sales manager. Prior to this position Hall served in a variety of sales management roles with Hal Leonard including sales manager â&#x20AC;&#x201C; eCommerce. He brings over 25 years of experience in wholesale and retail muHall sic sales management.
Breaking News
Find it in the Hot News section of MMRâ&#x20AC;&#x2122;s Web site, www.MMRmagazine.com 30 MMR
See us at NAMM Booth 5822
JANUARY 2008
PLAY IT LIKE IT IS
GUITAR PERSONALITY
BEST OF JOE BONAMASSA 02500921
THE WHITE STRIPES ICKY THUMP
TENACIOUS D THE PICK OF DESTINY
BLACK LABEL SOCIETY SHOT TO HELL
02501095
02501035
02500973
CONTINUUM MUSIC BY JOHN MAYER 02500986
P/V/G
PERSONALITY
DAVE MATTHEWS BAND ANTHOLOGY
JOHN LEGEND ONCE AGAIN
KEITH URBAN LOVE, PAIN & THE WHOLE CRAZY THING
02500988
02501047
BOZ SCAGGS HITS! 02500938
02501008
THE EVOLUTION OF ROBIN THICKE 02501068
DVDs
GUITAR LEGENDARY LICKS
LEARN TO PLAY THE SONGS OF BOB DYLAN 02500918
PINK FLOYD LEARN THE SONGS FROM
DARK SIDE OF THE MOON
GRATEFUL DEAD CLASSIC SONGS 02500968
BLACK LABEL SOCIETY 02500983
WOLFMOTHER 02501062
02500919
MIXED COLLECTIONS
MORE ROCK CLASSICS FOR EASY GUITAR 02500959
STRUM & SING BROADWAY 02501051
GREAT SONGS OF FOLK MUSIC 02500997
TEACH ME TONIGHT 02501061
GREAT SONGS OF THE MOVIES 02500967
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Stats MI SalesTrak Snapshot: Average Retail Selling Price Trend: Guitars $600
Source: MI SalesTrak
$500
The numbers represent U.S. retail sales in music stores, based on SKU-level POS data from a sample of over 400 online and brick-and-mortar outlets. For further information, contact: info@ misalestrak.com
$400 $300 $200 $100 $0
Oct-06
Nov-06
Dec-06
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Oct-06
Nov-06
Dec-06
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Electric Guitar
$477
$448
$370
$464
$452
$446
$461
$465
$479
$478
$470
$479
$489
Electric Bass
$385
$368
$334
$375
$369
$358
$365
$346
$358
$388
$386
$372
$408
Acoustic Guitar
$233
$236
$211
$254
$246
$251
$254
$251
$258
$247
$246
$221
$269
Electric Acoustic Guitar
$525
$522
$479
$532
$535
$499
$531
$538
$521
$509
$496
$512
$528
NAMM Global Report:
MMR Web Poll:
Top 15 Sources of Music Product Imports to the U.S. (in millions of dollars)
What are your sales expectations for the holiday season?
$0
$500
$1000
$1500
$2000 Better than last year’s.
25.00%
Same as last year’s.
34.38%
Bracing for it to be worse than last year.
40.63%
China Japan Mexico Taiwan South Korea Indonesia Canada
Poll Comments :
Vietnam
O
Low-priced guitars and pianos are taking a hit. Worst ever, actually. High gas prices, foreclosures, and tight money all lead to a less-than-last-year expectation. Hard to tell. Less disposable income, high fuel prices, and mortgage woes will cause fewer sales for musical instruments. Electronic games and devices also take away the thrill of actually learning to play a real instrument. Things seem to be pulling up, but pianos are still soft.
Italy
O
Will be lackluster.
Germany
O
Malaysia
O
Hong Kong U.K.
O O
Thailand France
(Source: U.S. Census Bureau 2006, as reported in the NAMM Global Report: Music USA, August, 2007)
32 MMR
Editor’s Note: This data was collected on MMR’s Web site, www.MMRmagazine.com, during November, 2007..
JANUARY 2008
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SPOTLIGHT
NAMM’s
Oral History: Celebrating the Industry’s Builders
D
an Del Fiorentino, NAMM’s librarian/historian, is a collector of stories. Touching. Funny. Heartbreaking. Fascinating. Inspiring.
It’s the NAMM Oral History Project. The trade association has been documenting the history of
the music products industry in the words of the people who did their part to create that history over the last 50 years and more. It’s a prodigious undertaking. In fact, when the closing bell rings at this year’s NAMM Show in Anaheim, Del Fiorentino Dan Del Fiorentino 34 MMR
expects to have booked the 1,000th in-depth video interview. JANUARY 2008
It can be fascinating work. Last August, Del Fiorentino was on site at the MIAC trade show in Toronto. Among his 13 assignments that weekend was to interview Fred Kalisky, founder of Canadian distributor Efkay Music Group. Kalisky’s remarks would be among those that put the number of interviews over the 900 mark. “Fred survived Auschwitz, but lost his entire family in the Holocaust,” Fiorentino recalls. “The interview was a reminder of what we are preserving; not just industry stories but the history of these people and the times in which they lived. After a moment of silence in which Fred was reflecting on those days I asked if he had a number (a tattoo the Nazis put on the arm of the Jews in the camp). When Fred said he did, and rolled up his shirt to show me, I lost it. For the first time, tears came to my eyes during an interview and I could not stop. To hear this story, and to then see the outlet the music industry gave him to focus on living and raising his family … it was just overwhelming. I am sure not everyone would like to see this clip, but everyone should see it.” “To me, the best thing about the industry has always been the people,” says NAMM president and CEO Joe Lamond. “This program celebrates their creativity and innovation, their successes and failures, and reminds us that even the greatest leaders were also very human. Hearing their stories fi rsthand is priceless and will inspire future leaders for generations to come. It is an honor for NAMM to provide this for the industry and we take the responsibility very seriously.”
A Century of Stories The sole criterion for being interviewed as part of the Oral History is that the person has to have made an impact on the business. Under this broad mandate, the list includes pioneers, innovators, veterans, artists, and advocates of music making. Also NAMM looks for people who can fi ll in a gap, a missing puzzle piece. For example, information on M.H. Berlin, founder of the Chicago Musical Instrument Company, “the Yamaha of its JANUARY 2008
day” in the 1950s and ‘60s, proved elusive. “I must have interviewed 50 people, looked through the archives, even went through some of MMR’s old magazines to see articles written about him, yet it was still inconclusive,” Del Fiorentino remembers. He fi nally tracked down Berlins’ son, Arnie Berlin, who was able to fi ll in the blanks. Captured are stories about Al Kahn, founder of Electro-Voice. Now passed on, he told of starting his PA business in 1927. “He was hired by famed Notre Dame football coach Knute Rockne to help spread his coaching wisdom, Del Fiorentino recalls. “Rockne would stand on scaffolding in the center of four football practice fields, and wanted to be able to bark out directions to all four squads practicing. As Kahn perfected his system, this got easier for the coach. Finally one day Rockne looked over and said, “I don’t know where I’d be without my ‘electric voice.’” Asking Del Fiorentino for a favorite interview is like asking a parent which child he loves the best, but he mentions Charlie Bickel, president of Selmer in the late 1960s and 1970s. Fiorentino went to his home for the interview not knowing anything about him, then was surprised to hear him give a fi rsthand account of being there at the work bench when George Bundy invented the Bundy Resonite clarinet. It was during the Depression, Bickel recalled, and the need for a playable and affordable clarinet was crucial at the dawn of the Big Band Era. As with the Bundy clarinet example, the project often sheds light on important
“This program celebrates their creativity and innovation, their successes and failures, and reminds us that even the greatest leaders were also very human.” – Joe Lamond
… Oral Histories … by the Numbers X
Almost 1,000 interviewed
X
Over 1,350 hours of videotape used
X
83 of those interviewed have lived past the age of 90
X
3 have lived passed the age of 100
X
72 have passed away since the project started in 2000 MMR 35
NAMM Oral History Trivia! Sharpen your pencils and see how you score on industry trivia … answers are on page 41. 1) Where does the brand name Sabian come from? 2) Who did Elvis Presley “open for” on his first national television appearance? 3) Who plays the electric bass line on the theme for the “Mission Impossible” TV show of the 1960s? 4) What did Baldwin Pianos make for the war effort during World War I and World War II? 5) What 1950s star singer lost his toupee in a Chicago wind en route to the NAMM show? 6) What band instrument pioneer once served as Glenn Miller’s band repairman? 7) What Japanese engineer is known as the father of home multitrack recordings, thanks to his work at TEAC and Tascam? 8) What company founder was on board ship in Pearl Harbor on December 7, 1941? 9) What guitarist and guitar designer is credited with growing the world’s largest watermelon? 10) How did Line 6 get its name?
eras. “World War II is fascinating,” Del Fiorentino notes. “There were so many companies that had to stop making musical instruments to join the war effort.” James Mixter, who worked for Baldwin before, during, and after the war, told how they went from making pianos to planes. He was in charge of building gliders and they had to cut holes in the floor of the Baldwin factory to accommodate working on the wings. Doing his job is not always as easy as sitting in a room at a trade show and pulling people off the floor for a few minutes. Sometimes extra effort is needed. He says the person who languished longest on his “wish list” of those to be interviewed was the peripatetic Skip Maggiora of Skip’s Music. And due to lost luggage and stolen videotape, it took three tries to finally get 93-year-old retailer Arthur Griggs’ story logged. “My 2002 interview with Ethel Merker, the French horn player who designed a series of Leblanc products, must be the winner of the strangest location for an interview,” Del Fiorentino comments. “After being run out of her home due to construction, a nearby restaurant due to noise, and a local park due to darkness, she called one of her music students who happened to be the pastor of a local church and we ended up there. During the interview, Ethel was in the middle of a juicy story, but looked up at the cross and decided against it.”
Story Behind the Stories In some ways, the roots of this project date back to 1991 with the death of Leo Fender. With his passing, NAMM realized they had absolutely nothing on tape of this legendary innovator. Talks then began about the need to document some of the elder statesmen of the industry. A decade later, with the organization’s 100th anniversary looming, there were many inside and outside the organization who felt it was time to “see what could be done to celebrate the history of the industry,” Del Fiorentino says. As for Del Fiorentino, he had spent 15 years in radio in San Francisco where he discovered that rather than talking about a song himself, it was much more interesting to talk to the source — so he got in the habit of calling up the likes of Lena Horne and Count Basie to interview them about particular tunes. When his wife’s career landed them in Southern California, he happened upon a job at NAMM. “When 36 MMR
JANUARY 2008
it was suggested that they start an oral history program, I latched onto it!” It was a good fit, especially given that his background also included library research. Former NAMM president and CEO Larry Linkin had provided him with a wish list of who he thought should be interviewed. Big names were on it: Henry Steinway, Les Paul … the idea was over a 10-year period to collect about a 100 interviews, and be sort of a “time capsule” snapshot. When Joe Lamond took over for Linkin in mid-2001 he was especially interested in the project, believing that the industry’s history was no mere keepsake, but something which could be learned from and used. “The collection and preservation of the history of our industry is invaluable for the future,” Lamond says. “We now get to have the benefit of learning from industry leaders in their own words and hearing their stories that helped change and shape the music products industry as we know it today.” “The thing that caught on quickly about the project with everyone was the passion,” says Del Fiorentino, who stresses that this is very much a team effort involving everyone at NAMM and beyond. “These are people who truly love what they do. That becomes clear over and over again.” The more people learned
about the program, the more it expanded. Requests came in from organizations like the Retail Print Music Dealers Association (RPMDA) to come and share some of the oral history findings. “About three years into the process, I actually got to share stories with others in the industry and the response was great,” Del Fiorentino says. ‘Then I thought, ‘Hey, we’re on target here.’” Already, around 75 of those interviewed have already passed on, making their contribution to the project that much more valuable (a recent example is the passing of Sandy Feldstein, whom NAMM was able to have interviewed just a few years prior to his death). The project has already been used as a resource for three books, including the recently published Gibson Guitars: Ted McCarty’s Golden Era 1948-1966. Also practical ideas for retailers are there — sales tips, what others did in previous hard times, the role of mentors, and more. On a personal level, Del Fiorentino has found this process rewarding. He comments, “I can’t tell you how many
times, mostly at the end of the interview, when a subject has tears in his or her eyes. They thank NAMM for honoring them. Often it’s a true pioneer of this industry, and the honor is all mine. It’s really very meaningful to me.” It’s become personal for Lamond as well: “Since we started the program, we’ve lost some very special friends, some of the greatest minds of our generation. In a way, being able to watch their oral history interviews makes it feel like they are still with us. I’ve heard from so many of their families how much it has meant to them to be able to see the oral history videos of their loved ones. That is a powerful and humbling reminder of how important this program really is. In the same way, the annual tribute we do at the NAMM Show to say goodbye to the industry friends we’ve lost in the previous year is also becoming an important part of what we do. “Our industry is like a big extended family, we celebrate the good times together and at each NAMM Show, at 5 p.m. on Thursday, we gather to honor the friends we’ve lost.”
Visit the Oral History Archives
www.namm.org/resource-center/oral-history-project
NAMM’s Most Wanted The NAMM Oral History project casts a wide net over all segments of the industry: suppliers, retailers, publishers, wholesalers, jobbers, sales reps, travelers, inventors, engineers, technicians, marketing specialists, and company owners are all included. Regrets are obvious – it would have been nice to go back to 1850 and interview the likes of the original Mr. Steinway, Mr. Werlein, and Mr. Martin (among others) firsthand. But here is NAMM’s “Most Wanted” – those who NAMM, for one reason or another, has not yet been able to track down for interviews. X
Grover Jackson (Jackson Guitars)
X
Arne Berg (TEAC co-founder)
X
Pete Valentino (woodwind pad inventor)
X
Greg Mackie (pro audio innovator)
X
Charlie Watkins (British PA pioneer)
X
Buddy Ross (Kustom Amps “tuck-and-roll” pioneer)
X
Art Jenson (music publisher)
X
Larry DiMarzio (guitar pickup inventor)
X
Dick Richardson (percussion executive)
X
Wendy Carlos (performer, composer, Moog pioneer)
X
George Hotton (Theodore Presser)
X
George Massenburg (audio gear inventor)
Anyone who has information on any of these people, or has contact information, is encouraged to contact Dan Del Fiorentino at DanD@NAMM.org.
JANUARY 2008
MMR 37
Verbatim:
Quotes from the Oral History Archives … a sampling of comments on file at the NAMM Oral History Project. Go online at www.namm.org/resource-center to see and hear a selection from the archives.
Bucking the Hum
“I told the team, ‘We’ve got to come up with something to buck that hum. I don’t know exactly how we are going to do it, but we got to fix it so that it cannot take off and scream.’ I let one of the engineers [Seth Lover] see what he could do with it. About two weeks later he walked into my office and said, ‘Ted, here is your humbucker.’” –Ted McCarty, Gibson
Thank Eisenhower
“The most important innovation that occurred for salesmen during my life time was interstate highways.” – Don Mitchell, St. Louis Music, Midco
Something for Lucille
Two Symbols
“There are two symbols in the world. One is the AK-47 and one is the Fender Stratocaster. When you look at each you know exactly what you see. When you see the AK-47 you think of death, destruction, revolution, pain, and suffering. When you see the Stratocaster you think of freedom, music, America. It’s an incredible dichotomy and I am glad to see that the guitar has become the symbol of freedom throughout the world.” – Jeff “Skunk” Baxter, Guitarist for Doobie Brothers, Steely Dan
Textbook Case
“January 1, 1981 I started my own business. I called it Brentwood Music because that is where I lived, in Brentwood, Tennessee. I started with $500, which is what the textbooks call under-capitalized … It was not easy, but I stayed with it and over time we made it work.” – Jim Van Hook, Brentwood Music
Photograph © Gene Martin
“The first amplifier I had I bought at a music store in Memphis called O.K. Houck. It was 1949 — I remember that very well. The speaker might have been 10”, it only had one speaker, and it was very well built. I wasn’t as big as I am now and I used to sit on it a lot. It was a Gibson and I remember the good feeling I had walking into that store with the money to buy that amp.” – B.B. King
38 MMR
Less is More
“One of the best things you learn with age is that one note is better than ten.” – Les Paul
An Act of Mercy
“I was the second-worst pianist in Brooklyn at one point. As a humanitarian, I had to stop.” – Jerry Ash, Sam Ash Music
50 a Day
“I’m working on about 1,600 to 2,000 piano prospects a day. I have gotten their names, phone numbers, and addresses and so forth. I’ve gotten to know the people quite well. And so I actively contact those people daily. Not all 1,600 of course, but a portion of them each day. I try to make 50 calls a day … It’s the only way to do it. I see other salesmen who don’t even bother to get the JANUARY 2008
person’s name, their phone number, their address, or anything else. And I think, ‘Are they missing the boat.’” –Bob Gray, St. Louis piano salesman
Just a Drummer
“When I received my draft notice in the mail I remember thinking, ‘Why do they want me? I don’t know anything about war, I’m just a drummer.’” –William F. Ludwig
No Quality, No Business
“After the Chinese market opened, things were different. Suddenly the big factory disappeared. Back then, the big companies were all government-owned and they were losing money, business. The government said, ‘We can’t take it anymore … just close down the plant.’ Then small plants popped out and they were all privatized, personally owned. Once they came to this market, they feel that they have to make something right, it is not that they are saying ‘We are only offering you low price,’ Price is very important, but if you have no quality, you have no business.” – Frank Huang
A Better Place
“I truly believe in my heart of hearts that the world is a better place for me having lived, because I’ve given people opportunities to play music that wouldn’t have been able to play music before.” – Hartley Peavey
Competitors and Friends
“I don’t believe there is an industry I’ve heard of other than our own industry where, although we were great competitors, we were also great friends.” –Denzil Jacobs, Kemble Piano (UK)
The Reward
“That’s where the reward comes from. I’m an engineer. I like my electronics well enough. But over the years it’s the people, both the musicians who use our stuff and the engineers. To me, today, that’s what it’s all about.” – Bob Moog
Good Repeat Customers
“We were friends with Pete Townshend and John Entwistle [of The Who] … we went to visit [Entwistle] JANUARY 2008
at his home in England, but it wasn’t a home, it was a castle. It took us two hours to walk through. He had one room just filled with bass cabinets. Then a toy room with every kind of electronic game. They were very good for us … [but] they used to break guitars like nobody’s business.” – Henry Goldrich, Manny’s Music
Ugly Guitars
“I wanted more than the [Fender] Broadcaster [guitar] … it had some things that didn’t appeal to me and then I sawed it up considerably and it became even uglier. Leo [Fender] couldn’t understand that – but the [edge] of the guitar [cut] into my ribs pretty badly, and I was doing a lot of sit-down work, a lot of studio work … Leo, not being a player, it was really difficult to get an idea across to him; but once you could get your idea across to him, he was such a clever man, very plotting, and relentless as a thinker, and once you could get your ideas across to him, he could make it. So he made me my guitar and later on it became the Stratocaster … it was very ugly and nobody liked it but me, but you could play it in tune and in those days you played a lot of lead lines, and if you could play one in tune, the producer would call you back.” – Bill Carson, Fender
Both Sides Now
“We formed that organization [RPMDA] to deal with problems between the publishers and the retailers, and of course some like me rode two horses because we had both a print music store and a publishing company, so we were on both sides of the fence.” –Frank Fendorf, Wingert-Jones, RPMDA co-founder
First Road Trip
“My first road trip was three weeks through the state of Florida, and at the time we were involved in the Cuban Missile Crisis. So going up and down that state all you saw were trains and trucks coming in with jeeps and tanks and artillery and stuff … it was sort of scary …” – Bill Heese, Carl Fischer
Competition
“You need competition to give you incentive to move forward and be much more creative. I respect competition. The more competition, the more MMR 39
Verbatim: Quotes from the Oral History Archives stimulating it is to the market and I think it’s good for everybody.” – John Lee, Tom Lee Music
‘Everybody Wins’
“I think the future is great, because they are getting guitars in the schools – school music programs are going to benefit. Something like 100,000 to 200,000 kids taking up guitars in schools and now and they are all going to buy guitars and accessories and so forth. But more important, the music departments have all these kids in there now who support the program, their parents support the program, the teachers save their jobs. Everybody wins.” – Jerry Hershman, association executive
Progression
“[NAMM’s growth] was, I believe, a progression of many things. Progression of time, progression of change in business practices, progression of change in the organization from one that merely sponsored a trade show to one that actively participated in increasing the number of music makers so they go into the store, increase the traffic, and increase sales, which NAMM has done over the years and will continue to do.” - -Larry Linkin, NAMM president/CEO
Painful Lesson
“I graduated from college in 1941 … I went to work for [my wife Kay McDowell’s] dad in the music store and I was put up in the repair department. I don’t know anything about band instruments. I don’t know a trumpet from a sousaphone … the manager says, ‘Take this trumpet back there and dip it.’ So I went back and dipped it, and I got home that evening and my fingers were splitting open – it was just terrible. I came to work the next day and show him my hand, and he said, ‘Gee, that’s the cyanide tank, you’re suppose to put it on a hanger and just dip the instrument in.’ I didn’t know. They shifted me over to accounting shortly thereafter.” – Bob McDowell, Ludwig Aeolian owner, NAMM president 40 MMR
Bill’s Big Buy
“Tom Ferguson, who was the Leblanc rep, knew what I had upstairs [in my store], and said, ‘I have a guy in Arkansas who probably wants to talk to you.’ And that was when Bill Clinton was governor, and he and Hillary proclaimed that every school system would have instrumental music in Arkansas. The schools didn’t have any horns, and there certainly wasn’t any money to buy new horns, so there was a big, big market [for used instruments]. So my third floor was full of 40 years’ worth of stuff. It was our bone yard. Then these guys came over from Arkansas, driving some kind of Cadillac with a small two-wheel trailer. They go upstairs, come down, and say, ‘We’d like to buy everything up there. What do you want for it?’ ‘Really? I don’t know that I know,’ I said … as I recall, we turned that third floor into about $30,000. And it was just clean, swept up. Hadn’t been that way for 40 years! And that was because Bill Clinton proclaimed that every school in Arkansas would have instrumental music.” – Phil McKinney, Oklahoma retailer
Got Reeds?
“I’m not sure of the year, but I was out here and [son] George was at the other store, and I got a phone call from him that said, ‘Dad I think you better get over here – we’ve got a fire.’ So I jumped in the car and I hear on the radio ‘music store in flames.’ [Laughs.] Luckily no one was hurt, but there were four walls left. And, happily, we had the other store, so we survived. The funny part was the people who went to that store, who knew the store so well, would come in, and it was rubbish, you could hardly get in, and they would ask, ‘Do you have any reeds?’ [Laughs.] I’d say, ‘Take whatever you want! [Laughs.]’” – George Quinlan, Chicago B&O dealer
Changing Habits
“The biggest year for the piano business was 1903 or 1904, for the total piano business, 400,000 new pianos were sold that year. Half of them were player [pianos] and there were big companies that made them. Then it just dropped dead in 1927. The whole thing was absolutely over. When you think back to 1904 and 1905, the movies were coming in, the automobile was starting to become cheap enough for people, and our habits changed [in a way] that made the piano less essential to home entertainment. In 1927, the big change was radio – had us all sitting looking at a box. So that’s the long-range story on that.” – Henry Steinway. Steinway & Sons JANUARY 2008
The Accidental Salesman
“I was very active in Chicago organ retail as a teenager because by that time I could play. During that period, we’re talking about the early 1950s, most sales people who were attempting to sell home organs could not demonstrate [them]. They could not play. They had never studied or tried the organ – some had piano background, but, as you know, there is a world of difference between playing the piano and playing the organ, and so I did get into organ retail accidentally, you might say.” – Bob Zadel, keyboard executive
‘Half Learning’
“It was always a wonderful experience going to NAMM. At the end of the show when [my wife] Iris would ask, ‘How did we do?’, I said it depends on how you mean that. If you mean did we sell a lot? Not quite. But I learned a lot. And that’s equally important. We still go to conventions that are half selling and half learning.” – Morty Manus, Alfred Publishing
JANUARY 2008
Trivia Answers from page 36 1) The founders Bob & Willie Zildjian named the company by using the first two letters of their children’s names: SAlly, BIll and ANdy. 2) Glenn Derringer, who performed on organ during the telecast of Presley’s debut on the “Dorsey Brothers Show”. 3) Carol Kaye. 4) Toilet seats and airplane wings for wooden gliders. 5) Frankie Laine. 6) Vito Pascucci. 7) Yoshihara Abe. 8) George Lewis of George L’s Cables. 9) Bill Carson of Fender Guitars. 10) Line 6 refers to a nonexistent phone line at company headquarters. “Pick up on line 6” signaled to the employees that an important customer or guest was in the office and that everyone should put their guitars down and look busy.
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MMR 41
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MERCHANDISING
Bridges Online Gap in Selling ‘Direct’ … Alfred, D’Addario, Remo get on board
W
hen a music dealer is on a manufacturer’s site
and
sees
a
“Buy Now” option
for end-users, it’ll usually trigger an adverse reaction: after all, the last thing a retailer needs is their suppliers selling direct.
Ed Stevens, founder of Shopatron.
“It’s not just about the Internet, but about adapting to today’s consumer and how he or she wants to shop.” 44 MMR
In the case of at least three manufacturers, the Buy Now button should inspire a smile, as it actually translates into a “buy from your local retailer” profit opportunity. The online company Shopatron is offering a solution to an industry headache that has been around as long as the Internet: manufacturers want to support their dealer network and generally don’t want to get into the retail business. Then again, they produce so many products that even their most enthusiastic dealer
would have trouble stocking all of them, so the temptation to sell direct is strong. Alfred’s Daisy Rock partnered with Shopatron in March of last year, reports director of public relations Rich Lackowski. “We have a lot of people coming to the Daisy Rock site who don’t necessarily know the music retailers in their area,” he says. “These are moms who have seen an article on the guitars and want one for their daughter, but think more in terms of mass merchants … so the way this service works is someone comes to the site, hit’s the ‘Buy Now’ button, and then it’s one of our dealers who gets the order.” D’Addario and Remo have also partnered with Shopatron. “The program makes our products easily available to the ever-growing number of people on the Internet having a predisposition to having a purchase option available on-line,” says David Via, vice president of sales for D’Addario.
JANUARY 2008
“Shopatron enabled us to address this emerging trend, while remaining loyal to our dealer network. Orders are placed online by consumers and fulfi lled via participating dealers. All dealers have the opportunity to participate.” “In the two years we’ve had Shopatron as a resource on our Web site, we’ve seen steady growth month after month,” says Brian LeVan, Remo’s national sales manager.
How It Works A retailer signs up for the Shopatron program free of charge. Online customers on the sites of Daisy Rock, Remo, or D’Addario hit the “Buy Now” button, which takes them to the Shopatron site. The order goes into Shopatron’s queue, where participating dealers have an opportunity to bid to fulfi ll the order. Shopatron first sends email alerts to participating retailers and the retailer has about 24 hours to tell Shopatron if he or she wants the sale. At the end of 24 hours, the sale goes to the retailer who has the exact product requested in stock and is geographically closest to customer (this can be in
JANUARY 2008
the same town or on the other side of the country and everything in between). That retailer then prints out the packing label from his or her computer, packs the product in a box, and ships it to the online customer. Shopatron collects the money and pays the retailers twice a month. And Shopatron assumes all the risk of credit-card fraud and charge back – even if the card is a fraud, the retailer still gets paid. The margins are typically juicier, too. Lackowski breaks down the scenario this way: say a guitar sold in the store is at a $349 MAP. The profit from that guitar would be about $112. But for a Shopatron sale, the price on that same guitar is $399, yielding a margin that is 21% more. In addition to that, the retailer gets paid an extra $15 for shipping and handling each guitar. Ed Stevens, founder and CEO of Shopatron, has a background that allows him to relate to the specialty musical instrument market. He grew up in retail as his parents owned a furniture store, and he saw firsthand the problems of buying something that doesn’t sell right away. “If you make a mistake you have to stare at it 10 hours a day!” he laughs. “In re-
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Brian LeVan, Remo Inc.
“Many times Shopatron provides [the] dealer with a brand-new customer who … continues to buy through that dealer.”
MMR 45
David Via, D’Addario.
“The ‘Buy Now’ program increase sales by raising a dealer’s average transaction amount while decreasing average transaction time.”
tail stores, products can hang there, get dusty, then, to make it worse, you have to clean them.” Shopatron can add to the pieces of information that can help inform a retailer: for example if they do have a product in their store that isn’t moving, but see on Shopatron it is doing well elsewhere, it can encourage a dealer to merchandise it differently, move it to the front window, put it together with another product, and so on. Stevens’ career led to the model/hobby business, running an Ohio-based distribution and manufacturing business. Of the mostly small, independent hobby stores across the country, few could carry all or even most of his company’s products. He felt a way was needed to get specialty products to customers online but kept retailers as part of the sales equation. “In most cases, it doesn’t serve the manufacturer’s best interest to sell direct,” he tells. “Take accessories. That is one of the areas a manufacturer will try to sell direct first, with the argument being that retailers don’t want to carry every single one, but customers want them. We faced that problem. I thought
there were five or 10 of our accessories that every hobby store should carry, and that another 50 were items that only a few especially large stores would stock. But those few large stores were our best customers and I certainly didn’t want us selling against them.” Thus Shopatron was launched in 2001. Today, in addition to the three music product manufacturers who are using it, there are another 400 companies involved. All are along to some extent “niche” businesses, including specialty toy makers, outdoors and sporting products, baby products, and auto accessories. Stevens adds, “When retailers use Shopatron it’s not just about winning an order for a drum or set of strings -which is cool no doubt,” but about the communication of sales information. Say a sale becomes available and 500 retailers request it. “While only the one closest to the customer can win the sale, all ‘win’ the information.” A musician himself, he’s sympathetic to the plight of the music products dealer. “I go to NAMM shows, and I think of that store manager whose job it is to
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JANUARY 2008
figure out what to buy … good luck!” he says. “You think to buy a few Strats – that’s a no-brainer … but even then, what colors are hot? White? Black? All those questions come up.” So a dealer who isn’t predisposed to shipping product should sign up for the information anyway -- and the occasional sale: “One day they will get an order from a customer who is four miles from their store – I dare them to not want that order!”
Win – Win - Win “With this way to reach new customers, D’Addario drives customers to the Web store only to offer them to our dealers,” says Via. “Dealers can create higher visibility with local customers, as those consumers will know that products were shipped directly from your store. The ‘Buy Now’ program increase sales by raising a dealer’s average transaction amount while decreasing average transaction time. “Dealers can take advantage of the ever-increasing number of consumers with predisposed expectations on completing an online transaction from any Web site, including the manufacturer’s,” Stevens adds.
“This is a way to do this while supporting your existing dealers.” “Remo got involved with Shopatron specifically to make the Remo World Percussion products more readily available to customers,” says LeVan. “We manufacture a massive array of world percussion products that are used by many different people in many different markets ranging from djembes and taiko drums to lollipop drums and kids’ percussion. We needed a reliable outlet for all potential Remo customers to quickly and easily acquire what they are looking for. Whether that’s a mother just coming out of a ‘Mommy and Me’ class after seeing her one-year-old boy playing on one of our Kids Percussion drums for the first time or if it’s a working musician who just left a Poncho Sanchez concert looking for his Remo Signature Series congas, we want to make sure these potential customers can easily find the product they want whether they are familiar with the standard instrument retail outlets or not.” LeVan adds that Shopatron is reliable and works well for dealers. “We have a great relationship with our dealers and Shopatron has only helped grow that relationship
Rich Lackowski, Alfred Publishing/Daisy Rock.
even further. All our dealers involved with Shopatron love it. Quite simply, Shopatron provides dealers with one more outlet to sell Remo products. In addition, because all orders are fulfilled by the closest dealer to the customer, many times Shopatron provides that dealer with a brand-new customer who, more often than not, continues to buy through that dealer.” “The customer gets the Daisy Rock guitar shipped from a dealer – hope-
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MMR 47
fully one in their neighborhood that they then can start a relationship with,” says Lackowski. “But the closest dealer who has that particular model on hand may be thousands of miles away, and that’s okay too. It’s been especially great for Daisy Rock, which now offers over 70 models. Dealers can log on for free and just see what is selling – they can see a Daisy Rock model that is a particularly good seller and say, ‘maybe I should stock this guitar.’ “From my perspective, all dealers should sign up. They might have a prod-
uct in corner that hasn’t sold yet – if it’s a Daisy Rock guitar, we want to sell that guitar for them!” Lackowski laughs. “We get 30,000 unique visitors on our site a month and suddenly some tiny store that happens to be stocking a certain model will quickly be doing good business and growing his or her customer base.” Via agrees: “First and foremost, it puts local consumers in touch with local dealers. Our system is not a price bid, or a time bid. Rather, dealers fulfi ll orders to consumers based on geographic proximity to the consumer. We want the
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dealer and consumer to be introduced. ‘Buy-Now’ is really a ‘win-win-win’ scenario. Consumers get to make purchases on line, if that is how they prefer to shop. Dealers get to make the sale by fulfi lling the product and getting the consumer’s information. And we have a satisfied customer who came looking for our products and was able to easily find what he/ she was looking for.” Despite all that, though, it’s not yet caught on as quickly as one would think. “Anything that is new initially has a mixed reception,” Via says. “We’ve tried to communicate via emails, ads, and sales presentations. However, I think there may still be a number of dealers who are confused by what it looks like we are doing. I understand, as it is a revolutionary new concept. “For those dealers that we’ve had a chance to speak with directly - some of which occurred because someone contacted us upset - they often become participating retailers once they see how the whole program works.”
More Than Just an Order “Shopatron is not just about getting orders fi lled,” Stevens says. “It’s about rewarding those who carrying a fuller selection of product and about helping them sell those products.” But he sees it as a necessity. “Manufacturers today have to value diversified distribution systems. They have to want to grow a broad base. Also, they have to be reasonably good marketers and understand that consumers need to buy products fast online. But local fulfi llment is the best way.” Shopatron is careful who they partner with. “We look for companies that have a good sense of modern marketing techniques,” Stevens comments. “There are some old school companies that don’t see the Internet as important. Some of those are exception-case companies that will survive, but the vast majority of them won’t thrive. It’s not just about the Internet, but about adapting to today’s consumer and how he or she wants to shop.” Soon Shopatron will be rolling out an in-store pick-up program where the orders aren’t shipped, but they coordinate with the retailer and customer so they can find each other. As a piano player, he knows the value of brick and mortar. “It’s fun to go into a music store, and stores will always be very powerful places. Shopatron believes in them. Stores are very powerful places for a consumer to dream.” JANUARY 2008
BAND & ORCHESTRA
Conn-Selmer Launches ‘Smart Parents’ Promotion
O
ften a good idea is so simple it makes you wonder, “Why hasn’t someone thought of this before?”
The challenge has been well-documented in these pages for years: band directors take issue with some instruments -- usually bought at a mass merchant and usually at one-half or even one-third the price of an instrument bought at a traditional music retailer - that can be difficult to deal with in the band room. Yet the few who have tried to send out flyers expressing the opinion that these instruments are below standards have been met swiftly with ceaseand-desist letters (or worse), often on a law fi rm’s letterhead.
So what to do? “Band directors are having issues with some instruments being brought into the 50 MMR
classroom,” Rich Breske confirms. Not only can poor-quality new instruments pose difficulty, but Breske, the director of communications for Conn-Selmer, points out that used instruments aren’t always up to par. “Often parents will get an instrument even before the band director has had a chance to explain things on rental night,” he says. So while it’s been established that you may be on shaky ground legally telling a parent to not buy a certain product, there’s nothing to keep someone from recommending what product to buy. And taking it to the next logical step, Conn-Selmer has figured out a way to not only make it easier for band directors to get the level of quality instruments they desire for their programs, but to be rewarded for doing something they want to happen anyway. The reward is they can earn points that will get them free new instruments for their programs. It’s the “Smart Parents” program and it’s designed to help parents understand that some instruments have better value than others.
Communicating the Point – for Points Launching right now, the program is designed to be win-win-win: good for parents, good for the schools and, not coincidently, good for Conn-Selmer and the many instrument lines they manufacture and distribute. It’s simple: band directors register their school online at the instrument maker’s new Web site, www.fi rstinstrument.com. The director receives a code, and creates a flyer that tells parents if they rent an instrument from this list of Conn-Selmer brands, and register the model and serial number on the site, the school music program will earn points for the rental. Points are earned no matter what the instruments, and if the student drops out halfway through the fi rst year, the director still gets the points for the full JANUARY 2008
Handmade in the U.S.A.
year. When a student re-ups the next year, the director earns more points. A band director earning as few as 24 points can get a free percussion bell kit. â&#x20AC;&#x153;But you can combine points for not only a whole school, but an entire district,â&#x20AC;? Breske states. So if you have a large school with several directors, you can earn quite a bit and â&#x20AC;&#x153;a district with several high schools and middle schools can earn hundreds of points in an single sign-up.â&#x20AC;?
By Master Guitar Builder
Wayne Charvel
See us at Winter Namm Booth 2996 Hall D
â&#x20AC;&#x153; â&#x20AC;Ś we can reach out to over 100,000 parents -- we have experience in promotion and know what works and what doesnâ&#x20AC;&#x2122;t.â&#x20AC;?
JANUARY 2008
www.WayneGuitars.com 530.872.5123
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Those saving their points can redeem them for low brass, harmony woodwinds, double reeds that are often missing in orchestras, cellos and double basses that can few and far between in string orchestras, and those uncommon, expensive percussion instruments. â&#x20AC;&#x153;We think the possibilities for schools with this program are tremendous,â&#x20AC;? Breske says. â&#x20AC;&#x153;All schools are comfortable with our brands. Because of our size, we can reach out to over 100,000 parents - we have experience in promotion and know what works and what doesnâ&#x20AC;&#x2122;t. Finally, the Web site itself, firstinstrument. com, has a wealth of knowledge for the new band parent. The Web site contains information on the importance of music, knowing and working with the band director, how a parent can help his or her child succeed in music, doâ&#x20AC;&#x2122;s and donâ&#x20AC;&#x2122;ts of instrument care, choosing a music store, and even a glossary of instrumental music terms. The program will work best if the director gets the word out early and often. â&#x20AC;&#x153;The first announcement about the program should go out early that year, then again at parent rental night,â&#x20AC;? Breske concludes. â&#x20AC;&#x153;Any time they communicate with parents they should stress it. The possibilities are really wide open.â&#x20AC;?
.BSL 8PPE SPDLJO UIF 4UJOHSBZ
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7JTJU 8PPE7JPMJOT DPN UP Ă OE PVU NPSF BCPVU UIFTF QSPEVDUT BOE PVS GVMM MJOF PG DVTUPN CVJMU IBOE NBEF FMFDUSJD WJPMJOT WJPMBT BOE DFMMPT
See us at NAMM Booth 4883
MMR 51
Two New Professional Class Products From S101 Solid Spruce Top Cutaway Acoustic Electrics
4-Band EQ Built in chromatic tuner 1/4” and Balanced XLR Outputs
D41545DAA-TU Solid Spruce Top Mahogany back and sides Abalone Inlays Chrome Diecast Tuners
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Toll Free 866-473-5864 ASC 5300 Ontario Mills Parkway, Suite 100 Ontario, Ca 91764 Phone: 909.484.7498 Fax: 909.484-7890 www.sejungusa.com
See us at NAMM Booth 204C
© 2007 America Sejung Corp. All rights reserved.
NAMM University Professional Development Schedule
Anaheim Convention Center & Hilton Anaheim Hotel Jan. 17-20, 2008
Thursday, January 17 BREAKFAST SESSION 8 a.m.
Breakfast of Champions Joe Lamond, NAMM president and CEO, and Guests (Free breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms Joe Lamond will welcome some of the veterans of the music products industry for a series of up-close and personal discussions. Listen in on the thoughts of these industry leaders who have managed not only to survive but to thrive in this rapidly changing business environment. Understand their tactics and strategies for the challenges and opportunities of the marketplace. Experience a rare glimpse into the logic that guides these champions of the industry. JANUARY 2008
IDEA CENTER SESSIONS
11 a.m.
NAMM Idea Center, Booth #5501 in Hall B Every 30 minutes
Our Lesson Program is Finally Profitable! How Did We Do It?
10:30 a.m.
Presented by Gayle Beacock, vice president, Beacock Music
How to Avoid the Seven Deadly Web Site Sins Presented by Kevin Mitchell, associate editor, MMR Magazine Avoid the seven deadly Web site sins and learn easy ways to make your Web site your portal to increased profits. Over 70 percent of brick-and -mortar customers are browsing online first, then going to a retailer and making a purchase. Your Web site is now your front door, and this is the year to get it in order. Kevin M. Mitchell, MMR associate editor and Web consultant to companies from Disney to small retail operations, discusses site dos and don’ts, tips on increasing sales and creating customer loyalty with your site, and why it’s mission-critical to develop a Web site business plan and stick to it.
Beacock Music has been offering in-store music lessons for 30 years. They have been down every road and back. Now they have found the road to showing a real profit from their education programs. How do they do it? Learn their system for profitable in-store lesson programs. Gayle will give you everything they use: teacher application forms, student handbooks, class schedules, and much more. 11:30 a.m.
How to Make Smart Inventory Buys Presented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C. Look around your store and what do you see? Too many guitars and amps, too few accessories, the wrong mix of print MMR 53
Thursday, January 17 music, un-rented band instruments on the shelves, obsolete pro audio gear collecting dust, and aging pianos racking up flooring costs. How does this happen? In this updated session, you will learn how to buy the right product, quantity, and mix at the right cost and payment terms. Alan Friedman, a CPA with several music dealer clients, will give you the inside scoop on making smart inventory buys.
12 p.m. One-Hour Presentation
How to Make the Sale Without Being Pushy Presented by Bob Negen, president, WhizBang! Training This fun, interactive workshop focuses on practical, proven customer service and sales strategies that can be brought back to your business and used immediately. The focus
What If There Was a VIDEO GAME That Really Could Teach Anyone How To PLAY AND READ MUSIC?
is not on theory, but on easy-to-understand strategies, tips, and tricks to boost your store’s sales while providing exceptional service. In this workshop you will learn: 1 p.m. One-Hour Panel Discussion
Scheduling Teachers and Staff — There’s More Than One Way to Meet the Challenge Moderated by Danny Rocks, catalyst, The Company Rocks How do you schedule your lesson programs? How do you schedule and compensate your staff? There is no one right way — the right way is the one that works for you. Danny Rocks will moderate a panel of independent music retailers who will share their unique approaches to the issues all retailers face today. 2 p.m.
How to Use Gift Certificates to Bring in a Flood of New Customers Presented by Bob Negen, president, WhizBang! Training
Play The Game
Rotate The Game
Your customers are suffering from advertising overload, and it’s becoming harder and harder to break through the clutter. Giving gift certificates gets you noticed and gets your hottest prospects on your phone or in your door. 2:30 p.m.
Dressed for Success! Visual Merchandising Tips to Sell More! Play Colored Notes
Read Real Music
“The transition between levels is so clever that you don’t realize how much you’re really learning.” – Steve Fortner, Keyboard Magazine™ Increase Profits: Great for your current and new customers. Be a real hero to your customers. Great Bundle with USB or MIDI keyboards: Mac/PC video game that delivers on the promise of playing real music. Expandable: With Premier Version upload your MIDI files or download from Music Wizard web site. From Bach to Rock, learn even Beethoven in minutes. All Ages: Finally, a video game the whole family can enjoy!
Starting at just $49.95 retail. Dealer & Rep Inquiries: musicsales@musicwizard.com (877) 742-6604 ext. 10 www.musicwizard.com
54 MMR
See us at NAMM Booth 6324
Presented by Paul McManus, chief executive, Music Industries Association (UK) This presentation features a collection of photographs from both music shops and general retailers highlighting a range of ways to approach the look and feel of your store. This includes: 1) The look and clarity of the brand 2) Formats to draw the customer into the store 3) The critical importance of the store window 4) Signage to help the customer understand store layout JANUARY 2008
STACKABLE. CUSTOMIZABLE. RETIRE EARLIABLE. No other company offers you as many stick models or as many ways to sell them. DF12 – stack ‘em anywhere compact units • Just 19” wide x 13.5” tall x 15.75” deep • 12 compartments. Easily expandable. • FREE with purchase of 12 dozen pairs (less than $850 USD) DF12
DF 36 — a portable store within a store • 27” wide x 65” tall x 18” deep — just 3.4 square feet! • 36 compartments, 16 hooks and label holders • Front and side panels for hanging additional product • FREE with purchase of 36 dozen pairs and accessory package (less than $3500 USD) DF-28 – This IS another store! • Uses only 42” diameter of floor space • Can hold well over 1,000 pairs of sticks • Includes 10 hooks and label holders • Basic version is FREE with 42 dozen pairs and accessory package (less than $4200 USD) • Expanded version (pictured) is FREE with purchase of 54 dozen pairs and accessory package (less than $5200 – the fi xture alone is valued at $3995 USD!)
DF 36
All units come with both preprinted and blank labels.
No matter what your footprint, we have the perfect merchandiser for it. Just call us at 877-PRO-MARK (776-6275). And we’ll make your cash register go cha-ching!
© Pro-Mark Corporation
Call your favorite Pro-Mark wholesaler for details.
DF-28
Pictured with optional large graphic, slot wall, testing shelf and catalog tray. Stock #DF28-E. Many more options are available.
See us at NAMM Booth 3056
promark.com
Thursday, January 17 Sight lines to help customer flow and draw them to the right products 6) The need for good lighting and using it to your advantage 7) The little touches 8) Customer information and services 9) The hero factor 10) People buy people 11) Product, product, product! 5)
3 p.m.
Powerful Market Research: Do You Really Know Your Customers? Presented by Lisa Gabbert, sales manager (Music), GE Money GE Money has conducted extensive research in the music products industry over the past year. Learn more about your customers as you hear about information gathered through consumer focus groups, online surveys, and personal interviews. For instance, 84 percent of consumers say they would finance a music purchase if offered to them. Learn about customer purchase motivations and how to increase your value proposition.
3:30 p.m.
Creating a Musical Culture in Your Store Presented by Rick Santos, president, Rick’s Music World, Ltd. Two of the biggest challenges for an independent dealer today are lack of store traffic and customer loyalty. Wouldn’t it be great to increase both and have a great time doing it? In this session, learn some of the ways you can create a musical culture in your store. Starbucks and Barnes & Noble figured out how to do it; you need to do it too if you want to compete.
have to depend on? Luck, location, brands, good looks? Being in business for 30 years doesn’t matter either — “Who cares?!” Plus now everyone — from your next-door neighbor to mass merchants — is in the music distribution “food chain.” It’s all about having music lessons at your store (or for manufacturers — at your dealers’ locations). In Part 1 of this three-part session, you will learn how to evaluate your lesson program, take the test, and look at your lesson program from an outside perspective. How do you score? Pete will have solutions to many of these overlooked areas of your music lesson program. 4:30 p.m.
4 p.m.
Work on Your Lesson Program Like There’s No Tomorrow! Part 1 — How to Evaluate Your Lesson Program Presented by Pete Gamber, owner, Alta Loma Music With the rapid and unpredictable changes in all segments of the industry, what do you
Work on Your Lesson Program Like There’s No Tomorrow! Part 2 — How to Implement a Successful Music Lesson Program Presented by Pete Gamber Having a successful music lesson program isn’t just having lesson rooms and teachers — it’s about having a real lesson program. Pete will share an easy-
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See us at NAMM Booth 3000
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MMR 57
Friday, January 18 to-implement approach to developing a successful music lesson program in your store! 5 p.m.
Work on Your Lesson Program Like There’s No Tomorrow! Part 3 — Ask Pete Your Questions Presented by Pete Gamber
Friday, January 18 BREAKFAST SESSION 8 a.m.
The BIG Issues: Time & Money Bill Hinely (Free breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms If you are a typical small business, the two commodities that are always in short supply are time and money. In the lat-
est BIG Issues session, Bill Hinely will moderate a diverse panel. Learn some of the most effective and profitable ways to invest your precious time and money in your business during the next 12 months. They will examine some case studies of successful small business in our industry and explore the broader trends and expectations for the year ahead.
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Every 30 minutes 10:30 a.m.
How to Attract More Visitors to Your Web Site and Keep Them Coming Back Presented by Jim Norris, president, Norris-Whitney Communications If you feel your investment in your Web site is not reaping dividends, this seminar is for you. Find out how to bring targeted visitors to your site and turn them into
customers. Discover the secrets of making your site user-friendly and searchengine friendly, and learn dozens of costeffective tips on promoting any Web site — both offline and offline. 11 a.m.
How to Market Beyond Your Front Door Presented by Bob Popyk, founder of Bentley-Hall, Inc., and columnist for Music Trades Magazine \Where’s your next sale coming from? Are you just turning the key in the morning and hoping for the best, or are you and your salespeople proactive and doing something to increase walk-in traffic all day long? This doesn’t mean one more “Prices So Low You Won’t Believe It” ad in the local paper. It means coming up with ideas that store personnel can implement on their own to get more customers each day (as well as decent margins) … without spending huge dollars on promotions and advertising.
booth 5856 Legend4 Classic $749.00
Anniversary ‘Bass Bass' $15,000.00 ARC6 Pro list $749.00
58 MMR
See us at NAMM Booth 3328
See us at NAMM Booth 5856
JANUARY 2008
” ! y a W r e i s a E n a e b o t t o G s ' e r
“The Introduc
ing Play -It-N
ow Tune s for gu Instant gra itar…. th ti e EASIE Play-It-No fication is what your ST WAY w Tunes a customers ! re the eas want these recorded. ie s d T t, a h y fa e s s , s e te s o s in g t div everyone iv a to learn to idually wrapped ea nd most exciting wa e it to them with Pla y y for guita sy-to-follow play their rists to lea -It-Now Tunes. With lessons a favorite s rn out que Each uniq re o to p n de gs. T he u r e a r e n livered entirely on C lay the greatest son stion, through e e Play-It-Now Tun gs e o D , m at e r ia e v ls t o r e making it possible ver lesson w ery bar of the son includes an expert a d! for ith playin g referen g. For the ultimate musician/instructo ces and a r le w h a o rn v in e g experie rb final Play These inn nce, a full ally guides the s Along. o tud band is p attachme vative guitar lesso rovided to ent’s fingers nt n enhance coming b sale. Imm ediate s for the greatest the re ack for m h ore Play-I sults combined w its cover a variety ith an exc t-Now Tu o f m u s ic al nes! iting learn ing experi genres, making th e ence will ...Welco keep you m an ideal me to th r custome e Band! rs
Call us today for the opportunity to carry this exciting new product.
800-660-6850 or playitnowtunes.com ©2007 TalkingTabs, L.L.C. TalkingTabs and Play-It-Now Tunes are trademarks of TalkingTabs, L.L.C. All other trademarks are property of their respective owners. All rights reserved. Patent Pending, U.S. Patent Application No. 11/125.786
See us at NAMM Booth 2702
See us at NAMM Booth 4210
Friday, January 18 11:30 a.m.
1:30 p.m. One-Hour Panel Discussion
How to Increase Your Business by 25% ... Starting Next Week!
Music Teacher Status: A “PointCounterpoint” Panel
Presented by Bob Popyk
Moderated by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C.
Could you use a decent increase in business right away? To increase your business significantly next week, you have to do something about it this week. That’s the catch. Long-term plans are great, but it’s the short-term ideas that get the contracts written and the cash register to ring right way.
Panel Member (tentative): Ellen McDonald, Rick Santos, Gayle Beacock
There are varying opinions by retailers, the IRS, and other tax authorities on whether music teachers should be viewed as “employees” or “independent contractors.” Many music store owners believe they can lower labor costs and eliminate benefits by treating music teachers (and other workers) as independent contractors. Others believe it is better to have complete control over a teacher’s
12 p.m. One-Hour Presentation
How to Take Your Company to the Next Level and Beyond Presented by Bill Hinely Join industry management and marketing expert Bill Hinely for this session that some have called “The One-Hour MBA.” Hold on to your seat and take notes as fast as you can — this presentation moves at a blistering pace. In this session, you’ll learn: The five-step process that can help • you focus and propel your business to the next level and well beyond How to create a sales and marketing • strategy that makes since for you, your business and your market • How to clarify and communicate your business goals and objectives so that your whole staff gets behind it • How to identify strategies that will almost certainly work and avoid those that will almost certainly fail • Dozens of ideas and tips from one of the most respected marketing strategists in our industry
Meeting the Needs of Students for More Than 25 Years ... Our Best-Selling SV-175 Cremona Violin! Cremona bowed instruments have set the pace for the vibrant student and rental markets for over 25 years. Strict adherence to international sizing requirements, domestic educational set-up standards and continuous quality improvement have made Cremona Violins, Violas, Basses and Cellos proven sales leaders. Our best-selling, ebony fitted SV-175 Cremona Premier Violin Outfit has again been upgraded to include the new LaSalle LB-15 Octagonal Bow and the TL-33 deluxe rectangular Travelite case.
Cremona SV-175 Violin Outfit:
1 p.m.
How to Create Displays That Sell!
•Six sizes from 4⁄4 to 1⁄16 •Long lasting ebony fittings •Finetuner tailpiece for precise, easy tuning •Rugged TL-33 Travelite case •All-solid carved, graduated construction •Well-balanced LaSalle LB-15 bow with ebony frog
Presented by Gayle Beacock, vice president, Beacock Music We are always talking about having great displays and extraordinary merchandising in our stores, but most of us are still not executing to the level we know that we need to. Gayle Beacock’s store is known for creative, inexpensive displays. Learn how to fi nally get this happening in your store and be a real standout in your community. JANUARY 2008
Still
149
$
Suggested Retail
SV-175
See us at NAMM Booth 5760
[800] BUY-SAGA www.sagamusic.com Dealer inquiries invited.
MMR 61
Friday, January 18 curriculum and lesson quality. Come join industry CPA Alan Friedman and a panel of music retailers who provide in-store lessons for an in-depth discussion on the dos and don’ts of music teacher status.
George Hines will lead you through a systematic approach toward setting profit goals and using “key indicators” to measure your progress toward increased profitability while facing increased competition and market changes.
2:30 p.m.
3 p.m.
Increase Your Profitability Now! Presented by George Hines, president, George’s Music, Inc.
How to Create a Profitable Recreational Music Making Piano Program
Presented by Medardo & Debra Perez, principals, Valley Keyboards Learn the critical success factors for creating a profitable Recreational Music Making (RMM) Piano Program. This includes the specifics of forming RMM classes, finding the right facilitator, involving the entire staff, and developing promotions that educate, entertain, and sell pianos. 3:30 p.m.
How to Set Up a Practical Music Lesson Program in Your Store Presented by Guy Lee, author and publisher, Guytar Publishing Keep a steady traffic flow in your store all year long with a simple and reasonable music instruction agenda that maintains 25 to 100 students. Guy Lee, author of How To Make A Living Teaching Guitar, will give you direction on starting and/or preserving your courses. 4 p.m.
Store Design Secrets for Music Retailers (Part 1) Presented by Chris Miller, president, Pacific Store Designs, Inc. Thinking of a remodel or opening another location? Don’t miss Part 1 of this twopart series. Chris Miller will share his “4 Parts to a Retail Store” and unleash hidden these secrets of how to effectively use space-planning techniques, traffic flow, focal points, sightlines, the 3 “A’s” of lighting, fi xturing, and decor. You will learn how to immediately apply these ideas in your stores. 4:30 p.m.
Store Design Secrets for Music Retailers (Part 2) Presented by Chris Miller Learn how traffic flow tied with store design secrets can triple the overall impressions of what a customer sees in your store. If customers are exposed to more merchandise using these concepts, your sales can only increase. Chris Miller will cover space-saving ideas and the latest in fi xturing and merchandising innova62 MMR
See us at NAMM Booth 7309
JANUARY 2008
Dropping in at NAMM? Land at our party!
The 2008 NAMM show for Sennheiser (booth 6579) is going to be VERY exciting this year. The Sennheiser party is back at the House of Blues on Friday, January 18th, (make sure you get a ticket from your Sennheiser Rep) - we’ve got the apparatus... While we can’t tell you everyone that’s playing, this ad is riddled with hints about one of the bands that just might show up... Visit us at NAMM booth 6579
www.sennheiserusa.com
See us at NAMM Booth 5771
Saturday, January 19 tions. Find out why Part 1 secrets work in conjunction with each other.
Saturday, January 19 BREAKFAST SESSION 8 a.m.
The Retail Apprentice Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C., and Danny Rocks, catalyst, The Company Rocks (Free breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms
translated into guitar strap designs that meet the image needs and fashion sense of the contemporary guitarist. Find out how you can increase your strap turnover by thinking differently about the guitar strap: It is an article of clothing. 11 a.m.
How to Create Store Environments That Attract LongTerm Students Presented by Ravi, columnist, clinician, and consultant
“You’re fired!!” But before you go, tell us everything you know about sales, advertising, promotions, store operations, rental instruments, lesson programs, inventory, cash flow, and what business practices actually work (and which ones don’t) in the running of today’s competitive music store. Join our Alan Friedman and Danny Rocks and a hand-picked panel of industry veterans for our own fun-fi lled “game show” session. Learn insider tips and tricks on the running of a music products retail store, and then decide which panelist is going to be told, “You’re fired!”
Do you have a high turnover of students? Are you losing them to outside or former store teachers, or is their interest just dwindling? An inspiring atmosphere that boasts quality up-to-date education in a safe setting is instrumental to keeping students and parents coming back year after year. Ravi will tell you what inspires students and parents to commit on a long-term basis, and how to earn their loyalty to the store as opposed to just the teacher. Discover what technology makes the difference and a cost-effective approach for incorporating it, how to create a waiting room that helps generate revenue, which improvements yield returns on the investment and more.
IDEA CENTER SESSIONS
11:30 a.m.
NAMM Idea Center, Booth #5501 in Hall B Every 30 minutes
Hire Like a Casting Director Presented by Susan Lipp, president, Full Compass Music
10:30 a.m.
The Guitar Strap as Clothing — Fashion Forward Presented by Harvey Levy, vice president, Levy’s Leathers, Ltd. Fashion, previously reserved for eccentric rock stars, is now commonplace. For today’s guitarist, style and image are not an option, they are a necessity. Combo music stores are fi lled with guitars of every imaginable shape and style to appeal to the style, genre, and fashion sense of their guitar-playing customers. However, the guitar strap is an often-overlooked component of the overall image the guitarist will project. Harvey Levy travels the world looking for materials and trends in the fashion world that can be JANUARY 2008
Learn the tricks to hire and keep employees forever -- every time. Learn not to believe those résumés. Learn to test. Learn from Susan Lipp, president of Full Compass, who was formerly a theatre director, fi lm casting director, and professional headhunter. 12 p.m. One-Hour Presentation
How to Set Up Your Internet Marketing … for FREE! Presented by Jen Lowe, president, BoomBoom Percussion, LLC In the summer of 2007, we told you how you could market your store for free using tools on the Internet, such as MySpace and YouTube. In the winter of 2008, Jen See us at NAMM Booth 3416
MMR 65
Sat., Jan. 19 Lowe will go live in Anaheim to show you firsthand how to do it yourself. Join Jen at this action-packed session where she will set up both a MySpace and a YouTube site for one lucky retailer. 1 p.m.
How to Turn the Slowest Weeks of Summer into a Financial and Public Relations Bonanza Presented by Myrna Sislen, owner, Middle C Music Myrna Sislen has conducted successful summer rock band camps in her store for the past four years. In that time, the camp has grown from one session to three, and been covered by Fox News, CBS Radio, The Washington Post, the Northwest Current, and the Georgetown Current newspapers. Myrna will share with you all the secrets of conducting a summer rock band camp in your store. 1:30 p.m.
See us at NAMM Booth 5490
How to Get More Church Business (Panel Discussion) Presented by Corey Fournier, market development manager, Roland Corp. U.S.
Big Backlit LED Tunes Almost Anything!
Tune Technology’s line of instrument tuners is making the world a better place one string at a time! Fully functional bright backlit diode technology makes quick tuning issues simple and easy no matter how dark the stage is. Upgraded sensors and special “sharp/flat” indicators (TT-1000) produce accurate tuning without interference from any unwanted background or ambient noise.
Life is too short to be out of tune!
Did you know that churches are the fastest-growing venue for recorded and live music in the country? Come and dialogue with a panel of influential church music directors and learn how to be more effective in marketing and selling to churches. The panel will represent churches of various sizes, locales, and traditions. 2 p.m.
Promote the Difference! Five Ways to Stand Out From Your Competition Presented by John Stiernberg, president, Stiernberg Consulting
Also Available In Silver
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IN TUNE SHARP
shsint.net
Q: What do car dealers, travel agents, and computer stores all have in common? A: They are going after your customers. Indirect competitors are often tougher to deal with than direct competitors like other music products retailers. The way to stand out is to promote positive differentiation. Join us for five actionable tips geared to building sales and customer loyalty in today’s competitive market. JANUARY 2008
Dear Friends of Schimmel! In a challenging market we made many efforts to strengthen our product lines.
Yourr keys to You to happiness happiness
We received the Choc-Award honoring our quality for the new K230 grand. Your strong sales proved us to be on the right track. We thank you for another record year!
P.S. Come and visit us in booth number 208A and 208C! See us at NAMM Booths 208A, 209A
Contact for more information: 800 426 3205 | schimmel@ptd.net | www.schimmel-piano.de
The Ultimate =
Sound Reinforcementt System
Rechargeable Batteries
+ CD Player + Wireless ess M Mic + Powered Speaker
H&F Technologies, Incorporated 650 Flinn Avenue, Moorpark, CA 93021 Tel: (800)661-8069, (805)523-2759 Fax: (805)523-2021 E-Mail: sales@audio2000s.com
速
www.audio2000s.com
Audio2000'S See us at NAMM Booth 6390
Saturday, January 19/Sunday, January 20 2:30 p.m.
How MI Retailers Are Using the Internet to Save Thousands of Dollars Per Month (Part 1)
Sunday, January 20 BREAKFAST SESSION
Presented by John Gray, president, Back Office Support Services
8 a.m.
The Internet isn’t just for shopping carts. We will show you how MI retailers have used the Internet to sell more product, provide better service for their customers, and improve their relationships with suppliers and service providers while they have added thousands of dollars each month to the bottom line.
Frank Alkyer, publisher, Music Inc., and Panel
Best in Show — This Year’s Hottest Products
(Free breakfast served 8 a.m. – 8:30 a.m.; session 8:30 a.m.–9:30 a.m.) Hilton Anaheim Hotel, Pacific Ballrooms With more than 1,400 companies demonstrating thousands of products at the show, it is sometimes difficult to make sure that you have seen all the impor-
3 p.m.
How MI Retailers Are Using the Internet to Save Thousands of Dollars Per Month (Part 2) Presented by Dave Cox, president, Tri-Tech 3:30 p.m.
How to Fix Your Buying Mistakes Presented by Alan Friedman, CPA, Friedman, Kannenberg & Company, P.C. Even if you guess right in your buying most of the time, you’re still going to guess wrong some of the time. How do you fix these buying blunders? In this follow-up to “Making Smart Inventory Buys,” you’ll learn how to fix your buying mistakes and “manage” your inventory. Alan Friedman, a CPA with several music dealer clients, will present his “one-page solution” to fixing buying mistakes and managing your entire inventory. 4 p.m. One-Hour Panel Discussion
“Why Didn’t I Think of That?” Moderated by Kevin Cranley, president, WiIlis Music You don’t have to look far for new ideas — they are all around us. The trick is to take someone else’s great idea and adapt it to fit your store’s situation. It could be a sales promotion or a merchandising plan, even a hiring and training procedure. See it, adapt it, implement it, and document it so that you can use it again next season. Kevin Cranley and his panel of fellow retailers will share the practical ideas that have worked in their stores. Join us for this fast-paced session and be prepared to take away some winning ideas that you can implement next week. JANUARY 2008
See us at NAMM Booth 5960
MMR 69
Sunday, January 20 tant new items. Join Music Inc. publisher Frank Alkyer and his panel of retail buyers, media, and gearheads, as they scour the aisles and dig into the merchandise to find the best products, ideas, and trends from the hidden depths of the show.
IDEA CENTER SESSIONS NAMM Idea Center, Booth #5501 in Hall B Every 30 minutes
10:30 a.m.
Church 2.0: How to Win the Next Round Presented by Kent Morris, worship market specialist, Peavey Electronics Now that all your competition knows about the church market, how do you succeed in a maturing market? This class will uncover the steps to separate
Important announcement for the local indie scene
FIND OUT AT NAMM SHOW BOOTH 1151, HALL E
The world’s fastest growing guitar brand has the innovators of “indie” saying...
“I get it” Bill Nelson Earl Slick Chris Spedding Colin Newman Buddy Miller Pete Shelley
Stan Ridgeway Chris Difford Andy Gill Robyn Hitchcock Dean Wareham Mick Karn
Eastwood dealers “get it” phone 905-702-8291 70 MMR
www.eastwoodguitars.com
See us at NAMM Booth 1151
you from the pack and secure solid business with churches of all types. 11 a.m. One-Hour Panel Discussion
“Ask the Experts” Moderated by Zach Phillips, editor, Music Inc. You, the music products retailer, asked the hard-hitting questions. Now, you’ll get answers. Join this panel of Music Inc. columnists to learn solutions to your finance, sales, marketing, merchandising, and staffing issues. These specialists will respond to questions submitted prior to the show and will also take audience questions in the second half of the session. 12 p.m.
Web Site 101: It’s Never too Late! Jump-Start It Today Presented by Gordon O’Hara, managing partner, Retail Up! Music Your store’s Web site — perhaps you don’t have one, just a few pages, an e-commerce site with a few products, or you use an auction site. Yet over 60 percent of your customers want more online … and in-store. Keep up. Learn how to set up Internet connections, equipment, domain names and e-mail services; define site goals and features; make choices about site construction; and expand your site usage to integrate store operations, increase store traffic and reduce operating costs. 12:30 p.m.
Web 2.0 and Beyond — What’s In It for You? Presented by Bee Bantug, managing partner, Retail Up! Music Your Web site is up and running. Now what? In this session, you’ll learn about the latest developments on the Internet and their potential impact on your Web site and your business. Which ones present more opportunities to increase traffic and sales, and reduce costs? What ascendant market segments lie ahead within the Web’s wide reach that anticipate new solid customer relationships? Explore the edges of the Web; stay ahead JANUARY 2008
See us at NAMM Booths 211B, 6928
7611 Production Drive • Cincinnati, OH • 45237 See us at NAMM Booth 4610
Sunday, January 20 of the curve. This session is for both retailers and suppliers looking to gain from the latest Web-driven business strategies. 1 p.m.
How to Protect Yourself from Web Site Copyright Problems Presented by Susan Anthony, United States Patent and Trademark Office Now that Web sites have become an essential part of almost every retail operation, it is important to make sure that you protect yourself from potential copyright problems on your site. Come and listen as the experts from the U.S. Patent and Trademark Office explain where the dangers lie and learn everything you need to know to protect your store and your Web site from potential legal issues. 1:30 p.m.
How to Use Consumer Financing to Bring in More Loyal Customers
2:30 p.m.
3:30 p.m.
Building Local Alliances: Keeping Music Education Strong in Your Community
Far Out Strings: Going Beyond the Traditional School Orchestra Program
Music Industry Panel
Music Industry Panel
Healthy, sustainable music programs depend on community commitments and the involvement of decision-makers, including school board members, administrators, legislators, teachers, and parents who believe in the reasons for keeping music and the arts as part of the school curriculum.
Alternative styles, new methods, and innovative designs are reshaping and reviving string programs in schools. Join the discussion and learn more about new methods and approaches that are invigorating school orchestra programs. 4 p.m.
3 p.m.
Teaching Music with Technology: New Tools for the Music Room Music Industry Panel Technology is transforming the way music is composed, performed, promoted, and taught. Music educators are exploring this frontier and succeeding through partnerships and support from the industry. Join a discussion about how music and technology create a bridge to engage student learning.
More Music in Schools: Now, EVERYBODY Play Music Industry Panel Music teachers are expanding access to music education by offering guitar and drumming programs and expanding the access to music making to children who may not have been drawn to traditional music education offerings. Learn from organizations that are leading this new opportunity for every student to learn music.
Presented by Lisa Gabbert, sales manager (Music), GE Money Market research has shown that customers who use store-branded consumer financing tend to shop that store more frequently and spend up to 40 percent more per transaction. Learn to increase your sales through the effective use of consumer financing in your store. This session will explore the cost, value, and benefits of consumer financing. 2 p.m.
How to Increase Revenue by Teaching Students and Customers about Hand, Wrist and Elbow Fitness Presented by Dr. Terry Zachary, developer of GHS Handmaster Plus Hand Exercise System Add health to your teaching program by becoming the expert on hand, wrist, and elbow fitness in your community. Why are repetitive stress injuries so prevalent in music? Dr. Terry Zachary presents cutting-edge research explaining both the basis and the solution for music-related hand muscle problems. JANUARY 2008
New!e and
ton DV Bari Alto DV NY
Visit us at NAMM Booth 2924
MMR 73
NAMM SHOW EXHIBITORS Anaheim Convention Center • Anaheim Marriott Jan. 17-20, 2008
T
he following exhibitor listing for the 2008 NAMM Show exhibitors was provided by NAMM on Dec. 5. For the most up to date exhibitor listing, show attendees are advised to obtain The NAMM Show Directory, available in the Anaheim Convention Center beginning on the first day of the trade event, Jan. 17.
Company 2box AB 3 Drumsticks 3L International 65 Amps A & S Case Company, Inc. A Brown Soun A+D Gitarrentechnologie GmbH Ableton Absara Audio LLC Access Bags and Cases Access Music GmbH Accord Studio D.O.O. Accordeons MAUGEIN AccuGroove Accutronics Ace Karaoke Corporation Ace Musical Instruments Co., Ltd. Ace Products Enterprises, Inc. Acoustic Guitar Magazine Acoustic Planet Instruments Acoustic Woods Ltd. Acoustica Inc. Acoustical Solutions, Inc. ADAM Audio Adamas Guitars Adams Musical Instruments A-Designs Adler® AdMart Custom Signage ADMIRA AER - USA Aguilar Amplification Ahead Drumsticks AIM/Albert Elovitz Inc. Aiweidy Lighting USA Inc Akai Professional
JANUARY 2008
Booth 2430 2454, 2654 5825 1652 6288 1280 1339 1825, 6314 1241 4697 6900 3523 3208 1270 4382 7513 2427 5968 5226 1015 1017 6224 4176 7119 5720 2640 6290 4614 1300 3313 1556 5270 3464 4223 7624 6400
Company
Booth
AKG 7800 AL Corporation 1038 Alctron Electronics Co., Ltd. 1839 Alesis 6400 Alex-Tronix Electronics 3092 Alfred Publishing Company, Inc. 4810, 5010 ALGAM S.A.S. 3208 Alhambra USA 1400 Manufacturas Alhambra, S.L. 1400 Alienor 3208 Allegro Acceptance 300 Allegro Multimedia Inc. 6324 Allen & Heath Ltd. 6474 Allen & Heath Ltd. 6474 Allen Organ Company LLC 399 Alleva-Coppolo Basses & Guitars 1575 Allied Lutherie Inc. 1615 Allied Piano 376 Allparts 5882 Almateq SRL 7009 Editions Alphonse Leduc 3208 Altamira Musical Instrument Manufactory 1115 The Alternative Guitar Company 2530 ALTO 6555 Alvarez Instruments 5776 AMA Verlag 3220 Amati USA Inc. 4610 AMBROSONICS, LLC 1276 America Longxing Inc. 3000 America Sejung Corp. 204C American Acoustic Development LLC 1544 American DJ Supply, Inc. 7623 American Music and Sound 5300, 5700, 5705, 6474 American Recorder Technologies, Inc. 7530 American String Teachers Association 2004 American Way Marketing LLC 4001 Ameritage® 1426 Ampeg 5776 Amphenol Audio 1641 AMPUPLUGNPLAY, LLC 5250 Anadolu Muzik Aletleri San Ve Tic Ltd Sti 2342 Tom Anderson Guitarworks 1518 ANFREE 3024 Angels Musical Instruments, Inc 4011, 4015 Antel Electronics (HK) Co., Ltd. 2895 Anthem Music Group, Inc. 2905 Antigua Fabrica de Guitarras SRL 1536 Antigua Winds, Inc. 4514 Antonio Aparicio Guitars 5894 Anvil Cases Inc 4849 AOMA Stage Light & Audio Equipment Factory 7514 Aphex Systems 5696 Apogee Electronics 6428 Apple, Inc. 212B Applied Acoustics Systems 6724 Applied Microphone Technology 6242 Applied Research and Technology 6555 Aquarian 3264 Arai & Co., Inc. 4894 Ararat Music Inc 5864 Arbor 5420 Arcos Brasil 3421
Company Arkay Musical Strings, Inc. Armadillo Enterprises Art Strings Publishing LLC Art Vista Productions Artecsound Co., Ltd. Arturia Ashdown Design & Marketing Ltd. Ashly Audio ASK Video ATN International Aubert Lutherie Audio Ease BV Audio Media Audio Plus Services, Inc. Audio2000’S® Audionova Inc. Audio-Technica U.S., Inc. Audix Corporation Auralex Acoustics, Inc. Austin Avalon Design Avant Electronics Aviom, Inc. AV-Leader Corporation Avlex Corporation AxeTrak Axis Percussion AXL Musical Instruments Co. Ltd. Corp. Ayers Music Co. Ltd. AYGO Sound B & C Speakers B.C. Rich B-52 Professional Bad Cat Amplifier Co. Inc. Baden Guitars Baffetti Dino & C. SNC Bag End Loudspeakers Musical’s Bags Baikal Audio Equipment Co., Ltd. Baldwin Piano Bam France Bao Long Enterprises Ltd. Barcus-Berry Bardl Professional Audio Co., Ltd. Bari Woodwind Supplies, LLC Barker Musical Instruments Bartolini Pickups & Electronics Basix Percussion Bass Drum O’s Bass Player Magazine Basslines Basson Sound Equipment Battlefield Drums Bay Woodwind Products/ Mouthpieces Bazhou Basix Musical Instrument Co., Ltd. Bazhou Luan Yu Musical Instruments Co., Ltd. B-Band, Inc. BBE Sound Beard Guitars LLC BeatHive LLC Bechstein America, LLC Becker Stinged Instruments
Booth 5863 4272 4618 6427 1431 6405 4778 1786 1001 3208 3208 6508 5808 7023 6390 4143 6740 6976 4295 5776 6979 6985 1630 1869 6810 1732 3478 5476 1012 1673 4784 4884 7415 1457 1218 4819 4378 3412 1851 203B 3208 2826 5420 1745 3515 1441 5864 4468 3464 5808 4358 4905 2352 4131 4468 3524 4799 4690 1705 1003 210C 5720
MMR 75
Company
Booth
Bee Basses LLC 1484 Bee In Tuner, Inc. 2525 Beechler Mouthpieces 4410 BEHRINGER International GmbH 6756 Beijing 797 Audio Co., Ltd. 1662 Beijing Deyong Musical Inst. Co., Ltd. 2800 Beijing Duolina Musical Instrument Factory 2827 Beijing Hsinghai Piano Group Limited 339 China Beijing Lanyao Huihao Musical Instrument Co., Ltd. 1476 Beijing Shenyun Industry Trade Corp. Ltd. 2904 Beijing Sunrise Musical Instrument Corp., Ltd. 2805 Beijing VIBRA Musical Instrument Factory 2820 Beijing Xiyangyang Instrument Cases Co., Ltd. 2810 Belcat Co., Ltd. 1345 Belisle Acoustics Inc. 6244 Belkin International Inc. 3093 Benavente Guitars 1327 Benchmark Media Systems, Inc. 1671 Benedetto Guitars 1414 Berklee Press 5301 Berkley Integrated Audio Software, Inc. (BIAS) 6424 Berndt Technical Woods, Inc. 1037
76 MMR
Company
Booth
Best Media 6296 beyerdynamic 6500 Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 3087 BG Franck Bichon 3208, 4007 BGE 3100 Bhargava & Co. 2816 BI Technologies Corporation 1655 Big Bang Distribution 3464 Big City Music 6735 Big Dipper Stage Lighting Science and Technology Co., Ltd. 7629 Big Dog Drum Stuff 3464 Big Fish Audio 6510 Big Island Acoustic Koa 1508 BigHeart Slide Co. 4182 Bigsby® 3540 Bill Lawrence Guitar Design Co. 1552 Gerard Billaudot Editeur 3208 Black Diamond Strings 3513 Black Swamp Percussion 2358 Blackbird Guitars 1112 Blackshark Srl 2624 E. K. Blessing Co., Inc. 3601
Company
Booth
Blue Book On Line 5400 Blue Microphones 6220 Blueberry Musical Instruments Inc. 1216 Julius Blüthner Pianofortefabrik GmbH 3028 Blüthner USA 3028 Bly Musical Instruments Co., Ltd. 1353 Body Glove 6690 Boeing Enterprises 1288 Bogazici Zil San ve Tic Ltd. Sti 3570 Bogner Amplification 5821 Bohemia Piano America Inc. 342 Boke Audio System Co., Ltd. 1774 BooHeung Precision Machinery Co., Ltd. 1434 L. Bosendorfer Klavierfabrik GmbH 208B Bosphorus Cymbals 3570 BOSS U.S. 2664 Bourgeois Guitars 1413 Bourns, Inc. 1841 John Bowen Synth Design 210-4 Brazen Guitars 1231 Breedlove Guitar Company 1706 Breezy Ridge Instruments Ltd. 6230 BridgeCo 1801 Bridgecraft USA 1418 Brilingtton Accordions 3010 Brooklyn Gear 4858 Brown Note 3193 Brown’s Guitar Factory Corp. 3095 Brubaker Guitars 5973 Brunetti Marco & C. 2528 BSS Audio 7800 BSX Bass Inc. 5973 Budda Amplification 5282 Buddy Rich Drum Company 3070 Buffet Crampon USA, Inc. 4300 Bull-Vertrieb Ursula Theile GmbH 3128 Burriss Amps & Effects Pedals 5899 C.B.I. Professional Wiring Systems 4268 C.M.C. Distributors Inc. 2982 Cable Up 1264 CAD Professional Microphones 6226 Cadeson Musical Co., Ltd. 3182 CAE 7002 CAFIM Confederation of European Music Industries 3128 Cakewalk 6800 J.D. Calato Mfg. Co., Inc. 3439 Calicchio Musical Instruments 4311 Calzone Case Company 4849 Cameron Amplification 1490 Cannonball Musical Instruments 4426 Canopus Co., Ltd. 3483 Carl Fischer 2861, 5412 Carruthers Guitars 1396 Carter Steel Guitars 5820 Carvin Corp. 4490 Case Core 4196 CASEXTREME 1217 Casini Music Instrument Inc. 2707 Casio America, Inc. 6776 Cavallaro 4805 CE Distribution, LLC 4893 Cecilio Musical Instruments 3004 Cedar Creek Custom Case Shoppe 4450 Celemony Software GmbH 6900 Celestion 4674 Central Music Co. 6012 Century Guitars 1419 Century Strings Inc. 2727 Cerwin-Vega 6866 CH & DH Ltd. 2809 Chambre Syndicale de la Facture Instrumentale 3208 Chandler Limited 6254 Changzhou Foreign Trade Corp. 2820 Changzhou Grand Glory Technology Software Co., Ltd.6007 Changzhou Linyin Electron Co., Ltd. 1746 Channel House Publishing™ 2706 Charvel Guitars & Basses 206AB, 207 CHAUVET 7507 Cherry Lane Music Company 4618 Cherub Technology Co., Ltd. 2832 Chesbro Music Co. 4430 Chevalets Despiau 3208 Chiayo Electronics Co., Ltd. 5997 Chicken Systems, Inc. 6921 China Chang Zhou Xing Yin Electron Co., Ltd. 1453 Chinalight Stationery & Sporting Goods Imp. & Exp. Corp. 2932 Chonwoo Corp. 4136 ChordSavers 2987 Chosen Fat Co., Ltd. 2879 Chuangshi Zhijun International Musical Instrument Trading Co., Ltd. 2820 CIEC Overseas Exhibition Co., Ltd. 1115, 1574, 1657, 1662, 2820, 3589 Cipex International 4458 Harvey Citron Enterprises 4178 Classic Musical Instruments 1626 Classical Strings Inc. 1067 Clavia DMI 5914 Steve Clayton, Inc. 4496 ClearSonic Mfg. Inc. 3265
JANUARY 2008
S I N C E
1 8 7 1
THE PLEASANT ALTERNATIVE FROM EUROPE • Full line of Upright and Grand Pianos with Finest Veneers and Matching Benches • Czech Spruce Soundboard • Czech Hand-Sanded Plate • Czech or German actions /Bohemia or Renner • German Hammers /Renner or Abel • German Rosslau Wire and Copper SEE US AT NAMM BOOTH # 342 • Competitive Pricing Bohemia Piano America, Inc. www. bohemiapiano.cz Manufacturer's Representative: German American Trading Company Inc. P. O. Box 17789, Tampa, FL 33682-7789 Tel.: (813) 961 8405 • Fax: (813) 961 8514 • E-mail: GermanAmer@msn.com
MADE IN THE CZECH REPUBLIC/EUROPE
Quality Redefining Innovation Redefining the Saxophone
Redefining
The new A524 Vintage Copper PowerBell A Saxophone is more than just sound alone. It ’s a place where it all comes together – energy, emotions, body, and soul. Extraordinary engineering, an exclusive Vintage Copper finish, its innovative PowerBell, and its unique Vintage Tweed Case exude professionalism. The Antigua line of instruments will inspire.
See us at NAMM – Booth 4514 5806 La Colonia • San Antonio, Texas 78218 Phone: 210.661.6505 • Fax: 210.661.6702 antiguawinds.com
Company
Booth
Cleopatra Records 4172 Cliff Electronics 5785 Club Systems International 5400 CodaBow International, Ltd. 3014 Codel Enterprises, LLC 1091 Cole Clark Guitars 1212 Coleman Audio 7431 Collings Guitars 1726 Colonial Leather 1230 Colorado Case Company 4805 ColoRiffic 4695 Colum Electronics Ind. Corp. 1730 Community Professional Loudspeakers 7113 Compass Rose Acoustic Guitars and Ukuleles 4358 Composite Acoustics 1517 Concert Musical Instrument Factory 2709 Concert, SA. 1600 Concord International Group, Inc. 3221 Connolly & Co. 3500 Conn-Selmer, Inc. 4224, 4600 Contemporanea 3164 ConventionTV@NAMM 5400 Cora & Peter Kuo, Inc. 3165 Córdoba Guitars 5894 Core One Creative, Inc. 5499 Cornford Amplification 5921 Cort USA 4468 Cortex 6966 Countryman Associates, Inc. 6691 Crafter USA, Inc. 1326 Crane Song Ltd 6290 Crate 5776 Craviotto Drum Company 3065 Creation Audio Labs, Inc. 1139 Crest Audio Inc 5740 Crown International 7800 Cruztools, Inc. 2994 CSC Products Inc. 2813 Curt Mangan, Inc. 4498 Cycling ‘74 6314 The Czech-Ease Acoustic Road Bass 3014 D.A.S. Audio s.a. 6878 D.B. Musical Instrument Co., Ltd. 2792 D’Addario & Company Inc 4834 D’Addario Canada 4852 Dae Huan Electronic Co., Ltd. 7610 Dae Huan Enterprise Co., Ltd. 1784 Dae Hung International Co., Ltd. 1385 Dae Hung Precision Co., Ltd. 2999 Daisy Rock Girl Guitars 4910 Guangzhou Daling Musical Instruments Factory Co., Ltd. 3393 Dana B. Goods 5569 D’Andrea Inc. 4858 Danelectro 4790 Dangerous Music, Inc. 6916 Danmar Percussion Products 3541 Dansr, Inc. 3100 D’Aquisto Strings, Inc. 5262 DAS Audio of America 6878 Dave Smith Instruments 6948 David Gage String Instruments 3014 The Davitt & Hanser Music Co. 4862 dB Technologies USA 6563 dbx Professional Products 7800 Ddrum 3282 Dean Guitars 4272, 5466 Dean Markley Strings, Inc. 5710 Deering Banjo Company 1513 DEG Music Products, Inc. 4218 Delaney Guitars 2526 Delano Pickup Systems 1484 Dell’Arte Instruments 5476 DeLorene Acoustics Inc. 1597 Deltone Strings 1707 DeMars Guitars 1506 Demers Guitars 2611 Demeter Amplification 4388 Denon Electronics 7105 Der Jung Enterprise Co., Ltd. 1250 Deshenglong Professional Audio Equipment Co., Ltd. 1657 DeVillain Guitar Co 1090 Deviser 1588 Diamond Amplification, Inc. 1690 Diezel Guitar Amplification 4762 Digidesign 6606 Digisynthetic 2786 Digital Sound Works 6921 DigiTech 205A DiMarzio Inc. 5830 Dingwall Guitars 2632 DiPinto Guitars 4162 Diplomat 3235 Diplomat Envoy 3235 Diplomatte 3235 Direct Music Supply 3439 DISCACCIATI 4614 Discrete Drums, Inc. 6851 Diversi Musical Instruments 4279 Dixon Hardware 5928 Diyi Audio Equipments Ltd. 7528
JANUARY 2008
Company
Booth
DJ Times 5400 DnR guitars 1066 Dogal di Cella & C. SNC 4819 Doll Face Marketing 4166 Down Beat Magazine 4319 DR Handmade Strings 4186 Dramastic Audio Corp. 1847 Dream Cymbals & Gongs 3164 Drum Connection 2979 Drum Foundry 2358 Drum Tech 3279 Drum Workshop, Inc. 2454, 2654 Drumdial 3464 The Drumnetics Company, LLC 2977 D-Tar 4358 Duesenberg USA 1440 Charles Dumont & Son, Inc. 4418 Dunlop Manufacturing, Inc. 4768 Dunnett Classic Drums 2973, 3364 Dusty Strings Co. 1716 DY Music USA, Inc. 2800 Dynacord U.S.A. 6569 Dynaflex International 1185 Dynatone Corp. 426 Dynaudio Acoustics 6840 E & O Mari Inc. 5729 E and E Exports Inc. 6949 E. Koch GmbH 1454 Earthworks, Inc. 6292 East International Exhibition Co., Ltd.1247, 1754, 1756, 1850, 1851, 1858, 336, 7429, 7629 East West Communications, Inc. 6630 Eastman Guitars and Mandolins 5110 Eastman Strings 4310, 5110 Eastwood Guitars 1151 Eblitz Audio Labs 6690 EBS Sweden AB 1184 EBTECH 4382 Ecen Electronics Co., Ltd. 1865 Ecler 7313 Ed Roman Guitars 5004 Eden Electronics 5244 Edirol by Roland 2664 Egnater 5299 Eko srl 1636 El Dorado Guitar Accessories 1285 Elation Lighting 7519 Eleca International Inc. 4897 Electrix 1007 Electro Harmonix 5396 Electronic Musician Magazine 5715 Electro-Voice 6569 Elite Music Brands 4878, 4885 Elixir® Strings 5000 Elmwood Amps AB 2533 EMD Music, Inc. 5790 eMedia Music 6504 Emerson Williams Limited 1021 Emery & Webb Inc. 1301 EMG, Inc. 4850 Eminence Portable Upright Bass 3221 Eminence Speaker LLC 4334 EMMC 4227 Empire Wholesale Inc. 7013 Engl Amplifiers 1454 Eno Music Co., Ltd. 1633 Enping Aoda Electronic Technology Co., LTD. 1570 Enping Hengda Electronic Industry Co., Ltd. 1662 Enping Karsect Electronics Co., Ltd. 1662 Enping Lane Electronics Technology Co., Ltd. 1851 Enping Oksn Electronics Technology Co., Ltd. 1754 Enrique Keller, S.A. 3313 Enter Music Publishing 3543 E-Pad! 2876 Epifani Custom S.S. 5284 Epilog Laser 1051 Epiphone 204A EQ Magazine 5808 Equator Audio Research B5963 Equipson SA. 6981 Eri-Bachy Audio Tech. Co. Ltd. 1760 Ernest Emerson Custom Guitars 1377 Ernie Ball, Inc. 5440 ESI Audiotechnik GmbH 6832 ESP Guitar Co. Inc. 213D Laul Estonia Piano Factory 439 Eternal Musical Instrument Corp. (Beijing) 2920 Eternity Guitar Company 2620 ETI Sound Systems, Inc. 7415 ETROS Music 1320 Euphonic Audio Inc. 5868, 5872 Euphonix, Inc. B5955, B5959 Eurasian Piano Germany GmbH 346 Evans Drumheads 4834 Event Electronics 6990 Eventide 5791 Everly Music Company 4879 Evets Corporation 4790 EVH Gear 206AB, 207 Evidence Audio 4143
See us at NAMM Booth 4326
MMR 79
Company EWI Excel USA Corporation Exotic Woods Co. Inc. EZ Dupe F Bass Factory Metal Percussion, LLC Faital PRO Faital SpA Fargen Amplification Inc. Farley’s Musical Essentials Fat Cat Snappy Snares Fat Tone Guitar Products FatPro Technologies Fazioli Pianoforti S.R.L. FBT Elettronica S.p.A. FBT USA Inc. FDW Worldwide Fender and Squier Accessories Fender Musical Instruments Corp. Fernandes Guitars International Ferree’s Tools, Inc. FF Musical Accessories
80 MMR
Booth 1778 1486 5927 6598 1458 3583 6498 6498 1389 1317 3464 2897 1878 379 4568 4568 1264 206AB, 207 206AB, 207 5690 4233 5711
Company Fibenare Guitars Co. Finale First Act Inc. First National Merchant Solutions Fishman Fitness Audio The FJH Music Company FL Studio Flavoreeds, Inc. Flaxwood Oy Flea Market Music, Inc. Flix Fibre Drumsticks Floyd Rose Marketing Inc. Focal Professional Focusrite Audio Engineering Ltd FocusRite Audio Engineering Ltd. Fodera Guitars Inc. Force Electronics Ford Drum Company Forge August Förster GmbH Four Star Wire & Cable, Inc.
See us at NAMM Booths 4158, 4258
Booth 1340 6114 4590 Center Lobby 4158, 4258 1831 3300 6828 4900 1244 1717 3464 4868 7023 6474 6474 5284 1284 3555 4279 4614 1827
Company
Booth
FOXX Pedals 1448 Framus 5569 Frank Huang International Inc. 3433 Frankenstand 7525 Freehand Systems, Inc. 6909 Friends Of Making Music 2004 Frontier Design Group 6820 Fruityloops 6828 Fuchs Audio Technology 1679 Full-On Management LLC 4172 Furman Sound 6874 Fuselli Manifatture 3607 FXpansion Audio UK Ltd 6910 Fzone-Music Technology Co., Ltd. 1795 G & L Musical Instruments 4690 G Sharp Instruments AS 1237 G. Edward Lutherie, Inc. 3221 G7th Ltd. 1636 Gabsung Industry Company Limited 1243 Galaxy Audio Inc. 6945 Galileo Music 5900 Gallien Technology Inc. 4284 Gallien-Krueger 4284 Gallo Engineering 1009 GARD 5815 Garritan 6721, 6919 Gary Kramer Guitar 4699 Gator Cases Inc. 5100 GCI Technologies 6966 GE 1437, 356 GE Money - Sales Finance Center Lobby GeekMacDaddy 3193 Gem Sound Corp 6940 Gemeinhardt 3512 Gemini 6966 Gemstone Musical Instruments 3512 General Reliance Corp. 1490 Generalmusic Corp 6100 Genz-Benz Amplification 5720 Geo Woo Musical Instrument 2531 George L’s Musical Products 5721 George Way Drums 3364 German American Trading Company, Inc. 4614 Get’m Get’m Wear 4194 Getzen Company Inc. 4412 GForce Software LTD 6700 GH Electronics (US) 1497 GHS Strings 4684 Giannini S/A 1320 Gibraltar Hardware 5720 Gibson Guitar Corp. 204A Gig Gear International 1203 GIG Ltd 4318 Gig-FX, Inc. 1338 Gigskinz 4458 Heinrich Gill 3220 Glasser Bows, Inc 4326 Glasstone Amplification 3098 Gliga Violins USA 2925 Global Choro Music Corporation 2704 Global Truss 7623 Global Wood Source, Inc. 5391 Glockenklang Bass Amplification 4762 Glyph Technologies 6829 GMS Drum Co. 3050 Godin Guitars 211A Godlyke, Inc. 1334 Gold Crest LLC 1313 Gold Tone 1512 Goldbug Products 1043 Golden Lion Musical Instrument Co. Ltd 3433 Golden Sound Distributors, LLC 3120 Goldfi sh Guitars LLC 1674 Goltar Inc 2612 Gon Bops 2454, 2654 Goncer Audio Equipment Co., Ltd. 1851 Goodall Guitars, Inc. 1715 W.L. Gore & Associates, Inc 5000 Gotoh 4140 C.A. Götz Jr. GmbH 3501 GP2 Inc 1652 Grand Musical Instruments Manufacturing Co. Ltd. 4598 Graph Tech Guitar Labs 5920 Greasy Groove Inc. 1576 Great Wall Musical Instrument Co. Ltd. 1388 Greatmind Instrument Mfg. Co. 3024 Green Monster Music 1203 Gretsch Co. 3540 Gretsch Drums 5720 Gretsch Guitars 206AB, 207 GretschGear.com 3540 GRK Manufacturing Co. 470 Groove Masters Percussion 2535 Groove Tubes LLC 5975 Grotrian Piano Company GmbH 409 Grover Allman 1230 Grover Musical Products 5313 Grover Pro Percussion, Inc. 2354 Grund Audio Design 6790 Grundorf Corporation 6790
JANUARY 2008
GARY WILLIS tribal tech
FIELDY korn
GERALD VEASLEY
RYAN WOMBACHER bleeding through
MARCO COTI ZELATI lacuna coil
&2/- 4(% OF OUR HEARTS Being voted Bass Line of the Year five times is a real honor, and we very deeply thank both Ibanez dealers and owners. It was the perfect way to cap off the 20th Anniversary of the Soundgear, the bass that started our climb to the top of the bottom. We’re not done yet. Come to Winter NAMM and see what we’ve done to win the hearts of your customers for 2008...an all-new lineup of Soundgear and BTB basses.
® MMR/Symphony Publishing
BASS LINE OF THE YEAR
IBANEZ
Hoshino (USA) Inc. Bensalem, PA 800-669-8262 customerservice@hoshinousa.com Chesbro Music Co. Idaho Falls, ID 800-243-7276 sales@chesbromusic.com
BOOTH
4634
SOFTWARE IS NOW SUPERCHARGED WITH
Test drive the souped-up features of AIMsi’s Version 8 upgrade at NAMM— Booth#1200
Tri-Technical Systems, Inc. Providing Accounting and Inventory Management systems integration for the music retailer since 1984. 3162 Cedar Crest Ridge • Dubuque, IA 52003 • Toll Free 800.670.1736 • www.AIMsi.biz
Company
Booth
Guangzhou AD Audio Co., Ltd. 1864 Guangzhou Bourgade Musical Instruments Factory Co., Ltd. 3482 Guangzhou Jisheng Musical Instruments Manufacturing, Ltd. 3394 Guangzhou Kinvee Performance Equipment Co., Ltd 1864 Guangzhou Luyi Case & Bag Co., Ltd. 2616 GuangZhou MingPing Electronics Technology Development Co., Ltd. 1662 Guangzhou NightSun Pro Lighting Equipment Co., Ltd.7429 Guangzhou Sunpost Musical Instruments Co., Ltd. 1150 Guild Guitars & Basses 206AB, 207 Guisama, SL 1600 Guitar Jones 1564 Spanish Guitar Master Craftsman’s Guild 1600, 3412 Guitar Player Magazine 5808 Guitarparts Co., Ltd. 1134 Guitarras Antonio Aparicio S.L. 1306 Guitarras Azahar 1600 Guitarras Francisco Esteve SA 1600 Guitarras Gracia 1536 Guitarras Manuel Rodriguez And Sons 5258 Antonio Sanchez Guitars 1600 Guitars Design Engineering GmbH 1065 Guitars in the Classroom 2004 Gulf Music Sales 2600 Gulf Musical Instruments (USA) Co. 2710 Guptill Music 1613 G-vox 6628 GWW Group Inc 1426 GZ Foreign Economic Development Company For Nansha E&T Zone 2511 H & F Technologies, Inc. 6390 H.E.A.R. - Hearing Education and Awareness for Rockers, Inc. 2005 Hagstrom Guitars 5700 Hailun Distribution, LLC 209B Hal Leonard Corporation 4618 Hall Crystal Flutes, Inc. 3534 Hallet, Davis & Co. Pianos 202A Halo Guitars 4398 Hamer Guitars 5720 Hamilton Metalcraft, Inc. 4184 Hamilton Stands 3505 Hammerax™ 2964 Hammond Suzuki USA Inc. 5800 Hana Corp. 1601 Hangzhou Hisound Electronic Co., Ltd. 1662 Hangzhou Starwave Sound Co., Ltd. 1574 Hankuk Music Co., Ltd. 1171 Hansenfütz 2972 Hanser Music Group 4868, 4872, 4884 Hardman Pianos 202A Harmony Guitars - The Original Harmony Guitar Company, Incorporated 2606 Harris Musical Products, Inc. 4823, 4827, 4831 Hart Dynamics, Inc. 3465 Hawaii Pacific Manufacturing 1113 HeadKase 1589 Heavyocity Media 1847 Hebei China North Musical Instruments, Co., Ltd. 4011 Hebei Kefa Musical Instrument Manufacturing Co., Ltd.2820 Geigenbau Klaus Heffler 3220 Heil Sound 6849 Heintzman Distributors Ltd. 403 Henman Bevilacqua Guitars 1258 Henriksen, Inc. 1318 Henry Import & Export 1804 Hercules Stands 5928 Hering Industria E Comercio Imp. E Expportação Ltda. 1364 Heritage Guitar Inc. 4291 Hermes Trading Co. 5114 Hérouard et Bénard 3208 HHB 6579 High Spirits 1219 Hill Guitar Co. 1421 Hipshot Products, Inc. 5735 Hiptrix Inc. 2781 HK Audio 3582 Hodge Products, Inc. 3434 Hofner 1626 Hohner, Inc. 3240 HollywoodWinds 4005 Homebrew Electronics 1078 Homespun Tapes, Ltd. 4618 Honiba SA 3231 Hosa Technology, Inc. 5590 HOSCO Inc. 1619 Hoshino USA Inc. 4634 Hot Spot 6945 Hot Sticks Manufacturing Co., Inc. 2971 HotPicksUSA 1585 House Ear Institute 1196 House of Troy 469 Howard Core Company, L.L.C 3221 HQ 4834 HRtronics, LLC 3194 Hua Da Electronic Development Co., Ltd. 1756 Nik Huber Guitars 4143 Hudson Music, LLC 4618 Hughes & Kettner Guitar Amplification 3586
JANUARY 2008
Company
Booth
Hughes & Kettner Guitar Amplification 3582, 3586 Human Base Bass Guitars 4762 Humes & Berg Mfg. Co., Inc. 4400 Humfrees 5569 Huss & Dalton Guitar Co., Inc. 1408 Hutchins Guitars of NA LLC 3196 HW Products Inc. 5410 Hylex Electronics Co., Ltd. 1863 HyperMedia International 6274 IAG America, Inc. 205B Ibanez 4634 IBC Trading Ltd. 1636 Remzi Ibrahimoglu PMS 3128 Icon Digital Corporation 1835 IEC-Berlin 3028, 3128, 3220 IESTA Musical Instruments GmbH 3421 IK Multimedia Production SRL 6520 IK Multimedia US LLC 6520 Ikebe Gakki-Ten 1133 iKEY Audio 6966 ILIO 6724 Image Line BVBA 6828 iMusicnetwork 1303 In Tune Technologies, LLC 1489 Indústria e Comércio Rouxinol Ltda. 1451 Innersoul USA 4823 Innovative Percussion, Inc. 2765 IntelliStage 4458 Inter-American Trading Inc. 3545 International DJ Expo 5400 International Music Software Trade Association (IMSTA) 6329 International Woodwind, Inc 2914 Interpacific Enterprises LLC 1800 Intime Design, LLC 1188 ISP Technologies LLC 5761 Istanbul AGOP Cymbals America Corp. 2854 Istanbul Mehmet Cymbals 2870 Istanbul Zil Ve Muzik Aletleri San. ve Tic. Ltd. Sti. 2870 Istanbul Zilciler Ltd 2854 Italia Guitars 4758 iZotope, Inc. 6700 J & L Mutual International Inc. 3598 J. Jennings Publishing Company 2607 J.P.F. Indústria E Comércio De Componentes Electrônicos Ltda 1578 JA Musik GmbH 3200 Jackson Guitars and Basses 206AB, 207
Company
Booth
JACQUES 1346 Jaguar Amplification 2795 Jancic Ltd. 4900 Paul L. Jansen and Son, Inc. 471 Jay Turser Guitars 5700 Jazzkat Amplifiers LLC 5494 JBL Professional 7800 Jeff Earl Design 1389 Jensen Speakers 4893 Jerzy Drozd 5948 Jiangyin GoldenCup Angels Musical Instruments Co., Ltd. 2900 Jiangyin Jiyang Musical Instrument Co., Ltd. 2901 Jing-Dong Wind Instrument Mfg. Co. 2820 Jingyi Electronics Co., Ltd. 1744 Jinshida (Tianjin) International Trade Co., Ltd. 2806 jj Babbitt Co. 4322 JJ Electronic 5798 JLH Products 1732 Jodavi, Inc. 1379 Jodi Head 4855 JodyJazz Inc. 2924 John Hornby Skewes & Co. Ltd. 1312 Johnson Guitars, USA 1297 Jones MFG LLC 1355 Jordan Electric Violins 5315 ShenZhen Joyo Technology Co., Ltd. 1651 JR Music Supply, LLC 3330 JT Musical Inc. 1449 JTS Professional Co. Ltd 4368 Jupiter Band Instruments, Inc. 4800 JZ Microphones 1897 JZ Music 2910 K and S Music 3325 K.H.S. Musical Instrument Co., Ltd. 4818 K2 CNC 1493 Kahler International Inc. 5727 KAI Eastern Taiwan Inc. 1235 Kala Brand Music Co. 1330 Kamaka Hawaii, Inc. 1213 Kaman Music Corp. 5720, 5928, C4861, C4865 Kanda Shokai Corp. 1371 Kanstul Musical Instruments, Inc. 4510 Kawai America Corp. 304ABC Kaysound Imports Inc. 6012, 6809 KB Covers 1789 KCC 1174
See us at NAMM Booth 5313
MMR 83
Company
Booth
Keeley Electronics, Inc. Keilwerth Saxophones, Distributed by Sonaré Winds Kelly Concepts, LLC Kelly SHU Kemble and Co. Ltd. Kemper Digital GmbH Ken Smith Designed Basses “KSD” Kerly Music Corp Ketron Keyboard Acceptance Corp. The Keyboard Corp. Keyboard Magazine Keyfax Newmedia KHL Corporation Kickstand Kima Music Ki-Sound Industrial Co., Ltd. Kiwaya USA Neil A. Kjos Music Company Klark Teknik Klein + Hummel Otto Jos. Klier
84 MMR
3097 3422 2436 2436 453 6900 4858 2613 2982 319 305 5808 5809 1477 4198 2710 1532 1516 5311 6569 6579 3220
Company
Booth
KLOTZ a.i.s. 3220 KMS Shokai Co., Ltd. 4140 Knilling 5776 Koala Music Products, Inc. 5807 Koch Guitar Electronics 4143 Fritz Kollitz, Inhaber Oliver Kollitz e.K. 1439 König & Meyer GmbH & Co. KG 3220 Ko’olau Guitar & Ukulele Co. 1215 Korg USA, Inc. 6440 Kot Basses 1270 Krank Amplification 1684 Kratt Pitch Pipe Co., Wm. 1116 Kremona - Bulgaria 3321 KRK Systems 6866, A6252 KTS Musical Products Inc. 5863 Kuan Chou Chen Enterprise Co., Ltd. 1174 Kulik Design GmbH 1082 Kupo Industrial Corp. 7529 Kurzweil Music Systems 303CD Kustom Amplification 4868 KV2 Audio 6474 Kyodday Com. E. Ind. De Instrumentos Musicais Ltda. 368
See us at NAMM Booth 4468
Company
Booth
Kyowa Shokai Co., Ltd. 1166 Kyser Musical Products Inc. 5949 L.A. Guitar Works, Inc. 1700 La Bella Strings 5729 Lab.gruppen 6840 Lace Music Products 5857 Lâg Guitars 3208 Lamb Productions 1217 Laney Amplification 4350 Langfang Jindi Sports Stationery & Music Instrument Co., Ltd. 2878 Jean Larrivee Guitars USA Inc. 5561 Lasar Music 4291 Lashbrook Guitars, LLC 1175 Latin Percussion 5720 Lectrosonics, Inc 1206 Lee Oskar Harmonicas 5720 Leem Products Co., Ltd. 1464 Legere Reeds Ltd. 3016 Lehle 5569 Editions Henry Lemoine 3208 Levy’s Leathers Limited 4658 Michael Lewis Instruments 1615 Lexicon 7800 Line 6 203A Lipe Guitars USA 1371 Liquid Metal Guitars 2632 Little Kids Rock 2004 Little Labs 6254 Little Lyon Musical Instruments 5244 Littlite 7002 LJ Hutchen Corp. 3328 LM Products 4283 Locto 2932 Lok Po Enterprise (H.K.) Development Company 3292 Long Hollow Leather 1406 Longkou Jinming Musical Instruments Co. 2905 Longo Custom Drums 2873 Looperlative Audio Products 1653 LoopMasters 7007 Loriente Guitars 5894 Loud Technologies Inc. 5776 The Low End 1327 George Lowden Guitars Ltd. 4130 Lowrey Organ Company 303B LPD Music International 4758 LR Baggs Corp. 5254 Ludwig Drum Co. 4224 Mike Lull’s Guitar Works, Inc. 5999 Luna Guitars 4272 Luthier Music Corp. 1521 Lynx Studio Technology, Inc. 6527 Lyon Musical Instruments 5244 M & M Distributing 2825 M & M Merchandisers, Inc. 1644 M Basses 3094 M.R.P. Custom Drums 2634 Mackie 5776 Mad Professor Amplification Ltd 2529 Madadot, LLC 2253 Maderas Barber 1600 Madison Speakers & Accessories 1365 The Magic Fluke Co. LLC 1717 Magic Parts Company 5890 Magnetics USA 2887 Maher Publications 4319 Walter Mahr - Geigenbau 2516 Major Music Supply 3425 MakeMusic, Inc. 6114 Manhasset Specialty Company 3530 Manley Laboratories, Inc. 6280 Manne Guitars di Andrea Ballarin 2624 Mano Percussion 5700 Manuel Rodriguez and Sons 5258 Mapex USA, Inc. 4826 Marathon Professional 7309 MARCA 3208 Marco Bass Guitars, Inc. 1351 Mari Strings Inc 5941 Marigaux 3208 Mark Ross Percussion 2634 Markbass 1577 Marlo Plastic Products Inc 5404 Marshall Amplification 6440 Marshall Electronics 5994 Martin Blust 4299 The Martin Guitar Company 5454 Martin Roland Int’l. Corp. 1785 Marue Co., Ltd. 1133 Mascot Electric Co., Ltd. 1844 Mason & Hamlin Piano Co. 497 MasterWriter Inc. 6326 Matchless Amplifiers 5826 M-Audio 301, 6700 Maxtone Musical Instrument Mfg. Co., Ltd. 3592 Maxwood Musical Instruments Co., Ltd. 1348 Mayas Music Publishing, Inc. 5814 MBT Lighting & Sound 5420 McDSP 6526 McNally Instruments 1719
JANUARY 2008
TWO TONES ARE SOMETIMES BETTER THAN ONE! Hailun is pleased to introduce the spectacular “Art Case Legacy Collection”. These two styles are but a sampling of the new designs and models now available. • The beauty of complementing wood tones and art case styling enhance the incredible musical tone of the incomparable Hailun Piano. • Only the nest quality materials from sources in China, Japan, Germany, England, the Czech Republic, the United States and others combine to create these magnicent musical instruments. • Hailun’s award winning factory is recognized as one of the best equipped piano manufacturers in the world. • By combining old world craftsmanship with computer controlled precision machinery and other state-of-the-art CNC (Computer Numerical Controlled) equipment, Hailun produces exquisite pianos of the highest quality. • Hailun’s commitment to excellence in craftsmanship, technology and performance provides every Hailun customer the assurance of a legacy quality instrument.
Model H1-E
Hailun Distribution, LLC. 5400 Lawrenceville Hwy, NW Suite A-2 Lilburn, GA 30047 www.hailunusa.com 770-381-3871
Model 178B
NAMM Room 209B
Aspire to Higher Performance tm
March 12 â&#x20AC;&#x201C; 15, 2008 live for the music
As a musical instrument manufacturer you can view the international market place with optimism. Your success is based on high product quality, innovative development and enhancement of product lines and first-class customer service. Make sure you keep your eye on the ball this year by coming to Musikmesse in Frankfurt to learn about the latest technical innovations and try out the latest instruments. As the leading international trade fair for musical instruments, music software and hardware, sheet music and accessories, Musikmesse offers the opportunity to develop contacts with representatives of manufacturing companies and to forge successful business links. You can also enjoy a host of professional product presentations from well-known musicians at this outstanding insider event. Tel. 770.984.8016 Musikmesseinfo@usa.messefrankfurt.com www.musikmesse.com
See us at NAMM Booth 5904
Company
Booth
Meadowbrook Insurance Group Central Loby Mechanical Music Corporation 2983 Media Specialty Resources Inc. 1742 MediaRain 1106 Mediasync Corp 7319 Medina Artigas S.A. 4853 Mega Systems Inc 7531 Megan Electronics, Inc. 7321 Meinl 3454 Meinl USA, L.C. 3454 Meisel Stringed Instruments 4326 Mel Bay Publications, Inc. 3304 Melancon Guitars, Inc. 1485 MENC: The National Association for Music Education 2004 Merano Musical Instruments 3327 Mercer Center Lobby Merchandisers International 3066 Merlin 5 Products, Inc. 1132 Mesa Boogie/Mesa Engineering 5390 Meso Corporation 1388 Messe Frankfurt (Musikmesse) 5904 Metasonix 6735 Meteoro Amplifier 1578 Metrophones 3464 Metropolitan Music Company 3124 Meyers Custom Guitars 4168 MI Audio 1278 MIAC - Music Industries Association of Canada 2008 Miami Parts Import 6989 MicFX 3088 Michael Kelly Guitar Co. 4878 Microboards Technology, LLC 7108 Microsonic 6698 Mid-East Mfg., Inc. 2814 Midas 6569 Middle Atlantic Products 6899 Mighty Mite 4468 Mighty Moe 1188 Millennia Media 6999 Minarik Guitars 1020 Ministar 1091 Mipro Electronics Co. Ltd. 6814 Mi-Si Electronics Design, Inc. 3535 Mix Magazine 5715 MixMeister 6400 Mixmeister Technology LLC 6400 MMO Music Group 7402 MODARTT 6828 Modern Drummer Publications 3579 Modulus Guitars 4146 Mogami Cable 5994 Mojave Audio, Inc. 6963 Mollard Conducting Batons 3509 MONO 1252 Monsound 1868 Monster Cable Products, Inc. 4848 MonteVerde Music, Inc. 2926 Moody Leather, Inc. 1279 Moog Music Inc. 6310 MOOLLON 2531 Moonwha Woodworking Enterprise Co., Ltd. 1504 Bernd Moosmann Ltd. 3220 Morgan Hill Music 1307 Moridaira USA, Inc. 1806 Morley 4382 Moser Custom Shop LLC 1170 Moses, Inc. 5284 Motion Sound LLC 4279 MOTU 6410 Mountain Rythym 3164 MPR Enterprises 1317 MTD (Michael Tobias Design LLC) 5868 M-Tec Corp. 3197 Mu Technologies 1104 Mudd Guitars 1088 Muse Inc. 5860 Muse Research 6729 Music & Sales P.E. GmbH 3582, 3586 Music & Sound Retailer 5400 Music for All 2004 Music Inc. 4319 The Music Link 5476 Music Magazine Publishers Association 5806 Music Maker Publications 5416 Music Marketing Inc. 6828 Music Matters 1204 The Music People!, Inc. 6854 Music Player Network 5808 Music Products Group 5299 Music Sales Publishing Group 3400 Music Star Productions 4904 Music Teachers National Association 2006 Musica & Mercado Latin America & Brazil 5812 Musical Merchandise Review 5305 MusiCares 5309 MusicMags 5806 MusicMedic.com 3012 Musicorp, LLC 5420 Musiquip Inc. 5947 Musitek, Inc. 6420
JANUARY 2008
Company
Booth
MV Pro Audio, LLC 1105 MXL Microphones 5994 NADY Systems, Inc. 4650 Theodor Nagel GmbH & Co. KG 3220 NAGMIM - National Association of German Musical Instrument Manufacturers 3128 Nanjing Aileen Trading Company 1031 Nanjing Milton Piano Co. Ltd. 377 Nanjing Schumann Piano Manufacture Co., Ltd. 336 Narita Industrial Co., Ltd. 2930 National Association of School Music Dealers 2007 National Music Funding Corp. 1403 National Piano Travelers Association 472 National Reso-Phonic Guitars, Inc. 1612 Native Instruments GmbH 6920, 7804 Native Instruments North America, Inc. 6920, 7804 Nechville Musical Products 1415 NEMC 4221 Neotech, a division of Op/Tech USA 3430 Neumann USA 6579 Neutrik 6320 New MAD 1412 New Sensor Corp. 5396 New York Guitar & Bass Boutique Inc. 1575 NewBay Media, LLC 5808 G.J. Nikolas & Co., Inc. 2995 NingBo Ake Electronics Co., Ltd. 2986 Ningbo Apextone Electronics Co., Ltd. 1851 Ningbo Hailin Electronic Co., Ltd. 1748 Ningbo Hailun Musical Instruments Co Ltd 209B Ningbo JiangBei SnowSea Sound Electrical Co., Ltd. 1055 Ningbo Longer Electronic & Technology Co., Ltd. 1850 Ningbo Promic Technology Co., Ltd. 1851 Ningbo Rising Sun International Co., Ltd. 2782 Ningbo Roxtone Electronics Co., Ltd. 3492 Ningbo Tiansheng Jiahua Plastic Co., Ltd. 1662 Ningbo Yunli Metallic Appliances Co. Ltd 7628 Noble U.S.A., Inc. 6234 Nord 5914 Nordstrand Pickups 5395 Norris-Whitney Communications, Inc. 4323 North American Music Inc. 202A, 423 North American Wood Products LLC 1068 Notationware 6901 NOTION Music, Inc. 6912 Novation 6474 NS Design 5960 Numark 6400 Oasis, Inc. 1114 Ocean Way Recording Inc 6331 October Guitars 1357 Odery Drums 3186 Odyssey Innovative Designs 6975, 7523 Off Set Bass Drum Pedal Company 3544 Ohana Music 1118 Old Dog, LLC 1357 F.E. Olds and Son, Inc. 3416 Oleg Products Inc. 3320 Oliver Musica USA Inc. 2801 Olympia 1238 Olympus Imaging America Inc. 1689 OME Banjos 1207 Omnisistem Lights & Effects 7434 OnBoard Research Corporation 4133 Onori Accessories 1333 On-Stage Stands 6854 Ooh La La Manufacturing LLC 1474 Orange County Drum & Percussion Inc. 2855 Orange Music Electronic Co., Inc. 4278 Original Equipment Supply Inc. 3086 Orkestra Zilleri San. Ve Tic. Ltd. STI. 2758 Orlando’s Wind Instruments 2710 Orpheus Musical Instruments 4301 Oscar Schmidt Division of Washburn International 5244 OSP Worldwide 1775 Otto Musica Corporation 2906 Ottomeister 339 Ovation Guitars 5720 Overloud 7009 Overseas Traders/Yogi Exports 1035 P. Audio System Co., Ltd. 6894 P5 Audio 1006 Pacific Drums & Percussion (PDP) 2454, 2654 Page Drums, LLC 2779 PageFlip Inc. 338 Paiste America Inc. 3270 Pak Global LLC 1842 Palmerino Music 2764 Panland Trinidad & Tobago Ltd. 2534 Pantheon Guitars, LLC 1413 Panyard, Inc. 2255 Paracho Elite Guitars 4758 Parker Guitars 5244 Parsek SRL 1577 PartnerShip Center Lobby Passport By Fender 206AB, 207 Patricola Fratelli SNC 3528 Paul Reed Smith Guitars, Ltd. 5320 Paul Shelden Global Productions, Inc. 3235 Paxphil Corporation 4394
i r a
M a o S
Specializing in Instruments for your growing Market. Bajo Sextos, Bajo Quintos Accordions and More.
Contact:
Gulf Music Sales at 866-440-1569
www.gulfmusicsalesonline.com
See us at NAMM Booth 2600 Hall D MMR 87
Company Peace Musical Co. Peace Musical Co. Peak Music Stands Pearl Corporation Pearl Flutes Pearl River Piano Group America Ltd. John Pearse® Strings & Accessories Peavey Electronics Corporation Pedaltrain M.V. Pedulla Guitars, Inc. Peerless Guitars Co., Ltd. Penn-Elcom Inc. Penton Media Percussa Percussion Plus Perfect Group Co., Ltd. Perri’s Leathers Ltd. Personal Cooling Concepts LLC Perzina Peterson Electro-Musical Products Inc. Petrof, spol. s.r.o. Phantom 5 Music Group Inc. Phil Jones Bass
Booth 3470 3470 3020 2640, 3586, 3610 3610 1526, 204B 6230 5740 5721 5964 1319 1734 5715 7007 5420 1662 5771 2350 406 5990 202B 1006 1544
Company
Booth
Phonic America Corporation Piano Empire, Inc. Piano Press Piano Technicians Guild PianoDisc PianoForce Pick Boy Pignose Industries PikCARD USA Pintech Canada Inc. Pintech USA, Inc Pioneer Electronics (USA), Inc. PJLA Music Sales/Marketing Planet Waves Platinum Samples Players Music Accessories Plek PMI Audio Group Pocket Songs Polyblend Systems Incorporated Pork Pie Percussion Portastand Inc. Verne Q. Powell Flutes, Inc.
212A, 6794 406 2700 306 303A, 497 386 4858 5250 4698 2764 2764 211B, 6928 3416 4834 6910 3614 1339 6890 7402 3096 3378 3428 3422
The Word On The Street.. “...the rock-bottom line, the essential truth, is that Morgan Monroe got all the important stuff right with the Vintage Voiced line..”
60 Instruments “...the Imperial Koa Series guitars are truly love at first sight! Featuring Fishman electronics, each is superbly defined with warmth and projection for players that demand the ultimate in playability...”
Lifetime Warranty “...The Creekside guitars have an exceptional open grained top that allows the natural tone of the wood to breathe...”
Uncompromising Quality “...the Rocky Top line of banjos and mandolins merges form and function together to create instant classics that surpass the competition. For uncompromising quality and value, look no further...”
Working Man’s Price
morganmonroe.com 1-800-475-7686
88 MMR
Company
Booth
Power Wrist Builders™ PPVMEDIEN Praiseland Music Inc. Precision Music Technologies Premier Guitar Premier Music International Ltd PreSonus Prestini International Inc. Prince Electronics Prism Media Products Pro Audio Review Pro Co Sound Pro DJ Publishing Pro Sound News Pro Stage Gear LLC PRO TEC Probag Proel SPA ProFile PROGRESSION Pro-Mark Corporation Propellerhead Software ProPik ProSing Prosound Communications Inc. Protection Racket PSPaudioware.com s.c. Pure Sound Puremagnetik Pyramid Junger GmbH Q Lighting Q Up Arts Qingdao Great Music Co., Ltd. Qinhuangdao ZhongZhi Piano Company Q-Parts, Inc. QRS Music Technologies QSC Audio Products Quantum Audio Designs Inc Quantum Technologies Quest International Ltd. Quik Lok Quik Lok Srl Qwik Tune R. Taylor Guitars R.E.T. Percussion Radial Engineering Ltd. Radian Audio Engineering, Inc. Radikal Technologies, LLC Ragtime Raimundo Y Aparicio SA RainSong Graphite Guitars José Ramirez Guitars Randall Amplifiers Randall May International, Inc. Rane Corporation Rapco Horizon Raw Design Raxxess Metalsmiths Inc. Raysound Industrial Corp. RCF USA Real De Los Reyes, S.A. De C.V. Realitone Reason Amplifier Company, LLC Rebeat Digital GmbH The Recording Academy Red Witch Analog Pedals Redland Music Products Redmatica Wm. Rees Instruments, LLC Reference Laboratory SRL Regal Tip Reliable Hardware Company Remix Magazine Remlé Musical Products, Inc. Remo, Inc. Renaissance Guitars Louis Renner GmbH & Co. KG Rental & Staging Systems Residential Systems Retail Business Solutions Retail Print Music Dealers Association Retail Up! Reunion Blues Reverend Rhodes Music Corporation Rhythm Band Instruments Inc. Rhythm Tech Rhythms - Exotic Afro Percussion LLC Ribbecke Guitars Richard Cocco Strings™ Rickenbacker Int’l Corp. Rico Reeds Rigotti RimRiser Ritter Bass Guitars Rivera Amplification Inc Rivera Mota, SL Rixing (Tianjin) International Trade Co., Ltd. RJM Music Technology, Inc. Road Ready Cases
2434 5307 1500 1277 1445 3548 6330 4231 1791 1645 5808 6949 7609 5808 5721 5711 1491 4351 5700 6912 3056 7019, 7801 1613 7018 5863 3464 6903 4834 1005 1439 5899 6337 1142 466 1700 321, 326 6750 6998 1840 4140 5705 5705 4790 1718 3064 6953 7010 6106 1600 1600 1618 5894 5244 3379 6958 4558 2975 6246 1768 6563 5490 1102 2992 1109 5701 5569 1342 6328 1616 6799 3439 5995 5715 4410 3440 4358 463 5808 5808 1205 2007 4902 5956 5822 5811 1805 2965 3366 1405 2797 5306 4834 3208 2993 1239 4890 1600 2985 2793 4458
JANUARY 2008
Company
Booth
Roberto’s Winds Inc. RoboKey USA Roc-N-Soc Inc. Roché-Thomas Corp Rock Cable by Warwick Rockano Productions Limited RockBag by Warwick RockBass by Warwick Rockcase by Warwick Rockenwraps, LLC Rockett Drum Works, Inc. Rockfield Pickups RockNRoller Multicarts RockStand by Warwick Rocktron Røde Microphones Røde Microphones, LLC Rodgers Instruments LLC Rokkomann, Inc. Roland Corporation U.S. Roland Musical Instruments Roland Pianos and Organs Roland Systems Group Rolf Spuler Roots of Rhythm Roscoe Guitars Bruce L. Ross/ Specialty Woods Broker Rotosound USA, Inc. Royal Case Co. ROYER LABS RS Berkeley Ruby Tubes Run Run Enterprises Co., Ltd. Rupert Neve Designs, Inc. Ryoutopia S.I.T. Strings Co. SABIAN Ltd. Sabine, Inc. Sabra-Som Comercial Ltda Sadowsky Guitars Saein Musical Instrument Co., Ltd. Saga Musical Instruments Saint Blues Guitar Workshop Saint Guitar Company Salwender International Samick Music Corp Samson Technologies Corp. Samwoo Manufacturing Co., Ltd.
3024 1676 2954 1200 5569 1214 5569 5569 5569 2259 2360 4885 5569 5569 4684 6990 6990 2664 1421 2664 2664 2664 2664 1065 2004 3192 1190 5274 2889 6965 3025 5890 1384 6278 1504 5976 3254 6276 1842 1550 1376 5760 1368 1168 4762 210AB, 4250 5940 1145
Company
Booth
Tianjin SanJin International Trade Co., Ltd. 2974 Sans Luthier 2830 Santa Cruz Guitar Co. 1712 SAP Renovation 383 Sara-Trans Export Corp. 5931 Carl Sauter Pianofortemanufaktur 419 Savarez 3208 Schaller Electronic GmbH 3128 Schatten Design 2614 Schecter Guitar Research 4290 Schenk Guitars 1701 Schertler USA 1412 Schiedmayer Celesta GmbH 464 Schilke Music Products 4332 Schimmel Piano Corp 208A, 209A Schoenhut Piano Company, Inc. 363 Schreiber Bassoons, Distributed by Sonaré Winds 3422 Schreyer Audio 4794 Schroeder Cabinets, Inc. 1327 Schulze Pollmann Pianos 202A Scott Cao Violins Inc. 3322 SE Electronics 6699 Seikaku Technical Group Ltd. 6768 Seiko 5928 Ed Seiler Pianofortefabrik 359 Selenium Loudspeakers 1828 Henri Selmer Paris 3208 Sennheiser Electronic Corporation 6579, A6260 Sensaphonics Hearing Conservation, Inc. 6852 Serato Audio Research 6958 Sexauer Woodwork & Design 1615 Seymour Duncan 4358 Sfarzo String Company 2526 Shadow Electronics 4796 Shanghai Chaobo Industrial Co. Ltd. 5476 Shanghai Eurasian Piano Company 346 Shanghai Lansheng Grand Luck Imp/Exp. Co., Ltd. 3605 Shanghai Max Precision Instrument Co., Ltd. 3020 Shanghai Shuaiyin Electronics Co., Ltd. 1677 Shanghai Silver Flute Sound Co., Ltd. 1643 Sharktooth® Crossover Pick™ 1304 Shenzhen Ande Sound Equipment Co., Ltd. 6897 Shenzhen Bao Ye Heng Industrial Development Co., Ltd.7327 Shenzhen Music Doctor Electronic Co., Ltd. 1089 Shenzhen Tonepal Technology Co., Ltd. 2610 Shenzhen Yuyin Electronic Co., Ltd. 1181 Sher Music Co. 5805 Shimro Musikinstrumente 3220
The World’s Best Tone Control
Company
Booth
Shine Custom Drums S-Hoops Shubb Capos Shure Incorporated Sibelius Sica Altoparlanti SRL SICA Speakers Sierra Guitars Signature Partners, Inc. Silvetta® Simarc Ltd SIMS America, LLC SKB Corporation SKP Pro Audio SL Acoustic Co., Ltd Slapstik Sleishman Drum Company Slither Guitar Straps SLS Loudspeakers SmartMusic Smarvo Electronics, Inc. J.L. Smith & Co. Softwind Instruments Soh Electronics Co, Ltd. Solid Cables Solid Stand, Inc. Solid State Logic Someco America Corporation Sonaré Winds Sonic Network, Inc. Sonic Reality Inc. Sonora International Sony Creative Software Inc. Sony Electronics, Inc. Souldier Sound & Communications Sound Back Sound Barrier Corp of Fla. Sound Enhancement Products, Inc Sound Ideas Sound Innovations, LLC Sound On Sound Sound Planning Sound To Earth, Ltd. Soundcraft USA SoundKing Audio Co. Ltd. SoundTech Professional Audio SoundToys, Inc.
2435 3464 6240 6541 6606 1189 4893 5420 1290 4614 3394 3082 4210 7425 1590 2777 2864 1148 5222 6114 1834 2916 6434 1538 2533 5910 6907 7425 3422 6824 6331, 6520 1707 7123 6210 1041 5400 4311 6989 4382 1766 4198 6321 7525 1207 7800 6000 5244 6626
New a nd Imp 2 ro More du x Brigh ved! rable cli p and s ter tron Batte ries ger necks
AC A
dapteor r
“Addictive… a great drop-in replacement for your old tone knob… increased the guitar’s clarity and projection… a practical tool that enhances the guitar’s flexibility and sonic quality… the ToneStyler is the way to go.” – GUITAR WORLD
Get rid of your dull, unused tone pot. Installs in minutes – only two wires to connect. No modifications to your guitar. Selectively cuts treble while retaining vital midrange and rich harmonics. Premium aerospace components. Zero noise analog circuity. No batteries! Made in U.S.A.
www.stellartone.com 541.779.8663
Duet2
Music Stand Light • Dual Super LED’s on both light heads, each with separate switches to control light intensity for complete 2-page coverage. • Completely portable, clip-on or freestanding design to take anywhere. • Long life Super LED’s as bright as 12 regular LED’s. • 3 AAA batteries included or use optional AC adaptor.
AVAILABLE FROM YOUR FAVORITE MUSIC DISTRIBUTOR
www.mightybright.com See us at NAMM Booth 1313
JANUARY 2008
MMR 91
Company
Booth
Soundtrack USA LLC Soundwear Soundwerks Audio Source Audio LLC Sparrow Guitars Spaun Drum Company Spector Spectraflex, Inc. Spectral Audio Spectrasonics SPHK Corp SPL Square Drum Company Squier Guitars & Basses Stage Ninja Stageline Standback Les Stansell Guitars Stanton Starkey Laboratories Start Musical Instrument (Hangzhou) Stash Picks, Inc. Steinberg Media Technologies Stellar International Stentor Music Co. Ltd. Stephi Sterling Company Stevenson Guitars Inc. STK Professional Audio STOMVI Stonebridge Guitars Strapped In Clothing String Letter Publishing String Masters Custom Shop, Inc. String Swing, Inc. Strings by Aurora Strings Magazine Strum-N-Comfort Picking Systems Strunal America Inc. Stuart Spector Design Studer USA Studio Depot Studio Devil Studiologic Subdecay Studios Inc. Submersible Music Suhr Guitars Sukop Basses
7325 3600 7313 5599 2892 3549 5856 1685 5908 6720 1530 1639 2257 206AB, 207 1281 5420 5935 1615 6866 1797 1678 1331 6524 1008 4219 4390 7430 1548 5943 3231 1605 1130 5226 2532 4750 1226 5226 1304 4610 5856 7800 7612 1009 5700 2997 6225 1356 3195
Company Summco Summit Audio Inc. Sunlite Industrial Corp. Super-Sensitive Musical String Co. Suzuki Corporation Swing Guitars SWR Amplification Synergy House Synful Synthax, Inc. Synthogy Systems Contractor News T.G., Inc. Tacoma Guitars & Basses Taiwan Alpha Electronic Co., Ltd. Taiwan Carol Electronics Co., Ltd. Takamine Guitars Beijing Talent-Expo Co., Ltd. Talking Tabs LLC Taller de Guitarras Juan Hernández Taloose Group, Inc. Talwar Brothers (P) Ltd. Tama Tamburo Drums Tanglewood Guitar Company UK TAPCO TASCAM Taye Drums Taylor Guitars TC - Helicon TC Electronic Teaching Guitar Workshops Teamsong Musical Instrument Factory Fred Tebb & Sons Inc. TecAmp Tech 21 Tech Music Marketing Techman Electronics Inc. Technical Pro Technoplast srl TEI Electronics Inc. Telex Tempus Drums Tenon Industrial Co., Ltd. Testa Communications Textron Financial THAT Corporation Henry Thayer Company, Inc.
Booth 1174 6983 3574 3515 3429, 6200 1430 206AB, 207 3008 6227 6915, 7000 6724 5808 2520 206AB, 207 1542 1665 5720 3589 2702 1600 2434 5815 4634 4351 5947 5776 6491 3382 213ABC 6840 6840 2004 1247 1584 2899 5982 1605 3296 7106 1636 5924, 7511 6569 2973 3392 5400 302 1741 5406
Company
Booth
THAYERS® Vocal Power Pack® THD Electronics, Ltd. Things Are Beautiful, Inc. Thomastik-Infeld Tianjin FLEET Musical Instruments Accessories Factory Tianjin Huayun Musical Instruments Tianjin Jinbao Musical Instruments Co., Ltd. Tianjin Sheng De Musical Instruments Manufacture Co., Ltd. Tianjin Sile International Trade Co., Ltd. Tianjin Sunhill United Co., Ltd Tianjin Triumph Music Imp. & Exp. Co., Ltd. Tianlai Musical Instrument Accessories Co., Ltd. Timberline Guitars Tipbook Company Tisonix TKL Products Corp. TL Audio Ltd ToadWorks USA Toca Percussion Todaro’s Music Tolito Musique TonePros Tone Tubby Toneworks Toontrack Music AB Tornavoz Music Total Brand Delivery Tour Grade Traben Bass Company Trace Elliot Tradition Guitars Inc. TRAF Group, Inc. Transaudio Group Transpo Products, Inc. Travel Wellness Traveler Guitar TreeWorks Chimes Trem King T-Rex Engineering Triad Magnetics Triad Products, Inc. Trick Percussion Products, Inc. Trio Musical Instruments Mfg. Ltd. Tri-Technical Systems Tropical Music & Pro Audio James Trussart Custom Guitars Truth Custom Drums
5406 4150 3521 3500 2875 2711 3278 2831 1164 3598 1047 1039 1800 2870 1268 4450 6828 2893 5720 5941 1587 1652 1280 6440 1100 5894 1201 4862 4885 5740 5861 1200 6849 1417 1455 5266 3265 5861 5569 5698 5935 2958 1348 1200 5765 1652 2970
Case Humidifier For Stringed Instruments
The Humidifier that Lets You See When It’s Ready for Refill Humidifies 7-10 Days Before Being Ready for Refill
Full
Ready for Refill
www.oasishumidifiers.com Visit us at NAMM Booth #1114
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See us at NAMM Booth 4768 JANUARY 2008
Company
Booth
TRX Cymbal Co. 2865 TSS Fortune Co., Ltd. 2915 TUBETHOMSEN 2896 Turbosound 6474 Turkish Cymbals 2758 Rick Turner Guitars 4358 TV Jones, Inc. 1479 Tycoon Percussion 2746 Tyler Retail Systems 1401 U.S. Masters Guitar Works 3197 U.S. Band & Orchestra Supplies 3331 U.S. Music Corp. 5244 UDG - Ultimate DJ Gear 6474 Ulladulla Aboriginal Art Store 1013 Ultimate Ears 7020 Ultimate Support Systems 6690 Ultracase Corp. 5991 Ultrasone of America, LLC 6298 UNISON 2930 United States Patent and Trademark Office Center Lobby United Workshops Corp. 3220 Universal Audio, Inc. 7003 Universal Champion Electroacoustic Technology Company 1470 Universal Laser Systems, Inc. 1242 Universal Percussion, Inc. 2752 UNK Guitars LLC 1287 UNO Guitars, Inc. 1232 UpBeat Daily 4319 USTA Isi Zil Ve Muzik Ltd. 2882 V2Go Technology Corp. 1740 Valuetone Musical Supply Inc. 3520 VAM Acoustics Inc. 1697 Vandoren SAS 3100 Vater Percussion 3076 Veillette Guitars 5280 Vendor Audio 7526 Veritas Instrument Rental Inc. 3604 Vestax Corporation 6474 Vestax Corporation 6474, C4869 VH1 Save The Music Foundation 2004 VHT Amplification, Inc. 5596 Vic Firth Educational 5720 Vic Firth Inc. 3040 Vicente Carrillo, SL 1600 Vicmarr Audio 7106 Victoria Amplifier Co. 4178 Vienna Symphonic Library 6734 Vigier Guitars 4762
Company
Booth
Viki Exports Pvt. Ltd., (India) Vinci Strings Violet Design Violet Musical Instrument Factory Viscount Church Organs U.S.A. Vision International Visual Sound LLC VocalBooth.Com Inc. VocoPro Voggenreiter Publishers Voice-Craft Electronics Co., Ltd. Voodoo Amplification Inc. Voodoo Lab Vox Amplification Voyage-Air Guitar, Inc V-Picks VU Walden Guitars Walnutron Industries Inc. Walter Piano Co. Inc. Wang Percussion Instrument Co., Ltd. Warm Music Warrior Instruments Warwick Warwick Washburn International Watson Guitars Watson Musical Instrument Manufacture Co., Ltd. Wave Distribution WaveMachine Labs Waves Way Huge Way Out Ware, Inc. Wayne Guitars Weber Fine Acoustic Instruments Wechter Guitars Weifang Huihao Musical Instrument Co., Ltd. Weril Westone Laboratories Inc. Wexler Music Co. (David Wexler & Co.) Whacky Music, Inc. Whirlwind Emanuel Wilfer OHG Wilhelm Eberle® Wilkins Guitar Willis Music Company Wilmington Fibre Wilson Guitar Ventures Inc.
1064 5244 1264 1045 423 1342 5721 4334 5876 1221 1772 2628 5317 6440 2714 1086 1264 5300 7006 459 2783 1790 5399 5569 5768 5244 1021 1126 6108 6905 6620 4768 6700 2996 1207 1407 2513 3512 6993 3331 3494 6932 3220 4614 1438 4618 5989 1386
Company
Booth
Winfall Music Distributors 4835 Winkler Woods LLC 1120 E.M. Winston 4801 Wisemann 2800 WITTNER GmbH & Co. KG 3028 Wood Violins 4883 Woodnote Music Inc. 2911 WooSung Chorus Industries 1564 WORK 6981 World Percussion 3064 World Timber Corp., Inc. 1035 Hangzhou Worlde Digital Piano Co., Ltd. 1000 WorldMax International Inc. 2740 WorldMax USA 2740 Wristies, Inc. 1140 Wuhan Silken Musical Instrument Limited 2871 Wuhan Zhijia Piano Manufacture Co., Ltd 210-3 Wyman Piano Company 366 X2 Digital Wireless 1874 Maui Xaphoon International, Inc. 1131 Xceldrumsticks 2253 Xinbron Technology Electronic Factory 1858 XL Specialty Percussion 3564 Xotic Guitars & Effects 5863 XOX Audio Tools 2527 XP Audio, Inc. 4279 X-Tempo Designs LLC 1107 Yamaha Corporation of America 100, 4578, 6524 Yin Dian Instrument 2909 Yingyin Musical Instrument Factory 2811 York Brass Band Instruments, Distributed by Sonaré Winds 3422 Yorkville Sound Inc. 6555 Young Chang 303CD Yurae Music Corporation 2258 Zachary Vex Effects 4134 Zaolla Silverline 5590 Zemaitis Guitars 1371 Zibo Huisheng Musical Instrument Co., Ltd. 473 Avedis Zildjian Company 2940 Zinky Electronics 5218 Zomax Associates & Co. Ltd. 1779 Zon Guitars 5391 Zonda Reeds, Distributed by Sonaré Winds 3422 Zoogee World Inc 1019 Zuni Custom Guitars & Amplifiers 1397 ZZYZX Snap Jack 1379
Pedal Board Light the Musicians Light AVAILABLE FROM YOUR FAVORITE MUSIC DISTRIBUTOR • See your Pedal Control and set-list in low light situations. • Dual Super LED gooseneck lights, each with separate switches to control light intensity. • Choose both the white Super LED light head or the red Super LED light head. • 3 AAA batteries included or use optional AC adaptor. Clip-on or use Velcro™ (included).
www.mightybright.com See us at NAMM Booth 1313 JANUARY 2008
MMR 93
TRADE SHOW
2008 NAMM SHOW
BUYER’S GUIDE T
he 2008 NAMM Show, held January 17-20 at the Anaheim Convention Center and Anaheim Marriott Hotel, is the industry’s premiere showcase for new instruments, equipment, software, print music, and accessories. To help buyers maneuver through nearly 1,400 exhibits and to locate the products of greatest relevance to their businesses, MMR offers the 2008 Buyer’s Guide to NAMM, a concise look at what’s new in Anaheim. A second installment of the Buyer’s Guide will published in the February 2008 issue, which is available on the first day of the trade show in the Publication Bins at the Anaheim Convention Center as well as at MMR’s exhibit, # 5305. Products featured in both issues, as well as other introductions, can be found at MMR’s Web site, www.MMRmagazazine.com. 94 MMR
PIONEER ELECTRONICS Pioneer Electronics (USA) Inc. Professional Sound and Visual Division unveils the SVM-1000, billed as “the world’s first reference audio and video combination mixer designed for elite DJs, VJs, and club venues to enhance their audio/video performance and provide their patrons and fans with an all-encompassing sensory experience.” In addition to mixing audio and video, the mixer incorporates a built-in 11” LCD touch-panel display, symmetric channel layout, four-channel audio and video inputs, Still Image Sampler, and hundreds of combinations of video effects. Features and audio mixing capabilities of the SVM-1000 are similar to the Pioneer DJM-1000/800 mixers, which give DJs and VJs the creative freedom to build and create synchronized visual effects to accompany their audio mix for a complete entertainment encounter. DJs can synchronize audio and video with up to four sources simultaneously. Each of the four channels features inde-
pendent fading and equalization for traditional mixing techniques. The mixer is also capable of sound-only or visual-only control for creative mixing according to the DJ/VJ style. For enhanced visuals of any mix, the cross fader is capable of various video effects such as Fade, Wipe, and Chromakey. An Audio Video Effect function enables the user to fully synchronize audio and video effects using the touchpanel LCD display. With up to 30 built-in audio and video effects, users have the ability to quickly create exciting visual treatments orchestrated to music. When video isn’t available from a source, such as a CD, the DJ can still create a visual performance through pre-loaded graphics and images accessed from an animated on-screen icon for quick selection. The SVM-1000 will be available in February with a manufacturer’s suggested retail price of $5,999. NAMM Exhibit #211B, 6928 JANUARY 2008
KACES Kaces ships a new four-piece drum bag set that can be personalized and expanded into five pieces with the drummer’s choice of seven different Grafix snare bag design options. Available in three different size configurations to match most sets (two fusion, one standard), the gig bags are made with a 600D Nylon Exterior that protects against dirt, scratches, and dings. Every bag is double-stitched and reinforced at all stress points. They also feature extra-long handles and luggage-grade zippers. The MSRP is $159.95. www.kaces.com NAMM Exhibit #5956
LJ HUTCHEN
REVEREND GUITARS
LJ Hutchen has recently upgraded two of their instruments. The 4215 Flute has improved application of silver-plating for increased durability and superior overall fi nish, finer machining for more precise head and foot joint fit, and increased gauge of body tube. The 4217 Alto Saxophone features a redesigned octave system that has fewer moving parts, precision machining and finishing for smoother neck fit, and heavier gauge body and increased key strength. www.ljhutchen.com NAMM Exhibit #3328
Reverend announces the Roundhouse HB-FM electric guitar featuring a classic single-cutaway tone in a thinner, lighter guitar. The guitar has a flame maple veneer (available in blue burst or faded burst) laminated to a solid maple flat top. The solid-body construction uses resonant korina for an instrument that is rich in harmonics. The bridge pickup is slightly hotter than a vintage PAF, and the neck pickup is slightly cleaner. It also features two Reverend humbucker pickups, a three-way pickup switch, Wilkinson staggered EZ-Lock tuners, 24.75” scale, and rosewood fingerboard with 12” radius and 22 frets. The MSRP is $699. www.reverendguitars.com NAMM Exhibit #5822
YAMAHA Yamaha introduces the YTR-9335VS Allen Vizzutti Signature Artist Model trumpet in the key of Bb, developed by Yamaha trumpet artist Allen Vizzutti and Yamaha Artist Services Band & Orchestral Atelier director Bob Malone. Although similar to the New York Artist Model trumpet, the new horn features a number of specialized design features, including brass valve stems and gray finger-button pearls. In addition, the third valve slide stop screw includes a solid screw head, which improves the instrument’s overall feel and response. Similarities to the Chicago Artist Model trumpet include placement of the first valve slide brace and third valve slide. The YTR-9335VS will retail for $4,500. www.yamaha.com/band Marriott 100, 4578, 6524 JANUARY 2008
MMR 95
ARBOR GUITARS
PEARL The PFP-105E Piccolo is a reasonably priced composite-bodied instrument. The Pearl Piccolo looks, feels, and plays like a wooden instrument, but has none of the drawbacks associated with wood. The composite body is impervious to temperature or humidity extremes; it will never crack and the tone-holes will never warp. The high-wave embouchure cut enables a clear and projecting tone across the whole instrument. The PFP-105E has a MSRP of $1,500. www.pearlflute.com NAMM Exhibit #2346, 2640, 3582, 3586, 3610
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Musicorp debuts three Arbor electric guitars and one new electric bass at the NAMM Show. The Arbor AS390 is a double-cutaway electric guitar with mahogany body and a flame maple arched top. Features include a set-in mahogany neck, rosewood fingerboard, dual humbucker pickups, chrome diecast machine heads, a three-position pickup selector switch, and volume and tone controls. It is available in two finishes, cherry sunburst and transparent charcoal. The MSRP is $369.95. The AP235N is a singlecutaway electric guitar with arched flame maple top. Features include a set-in maple neck, rosewood fingerboard with spade-shaped abalone position markers, dual humbucker pickups, chrome die-cast machine heads, Wilkinson bridge, three-position pickup selector switch, and vol-
ume and tone controls. It is available only in a natural fi nish, with a MSRP is $399.95. The AS340 is a single-cutaway electric guitar with single-ply binding on top and back. Features include minihumbucker pickup in the neck position and a single-coil pickup in the bridge position, bound maple neck with rosewood fingerboard, white pearl block position markers, chrome die-cast machine heads, and a three-position pickup selector switch with volume and tone controls. It is available in sunburst and black finishes with a MSRP of $289.95. The AB420 Arbor electric bass has a solid basswood body with maple neck and rosewood fingerboard, dual pickups, and open-gear machine heads. It is available in three finishes, sunburst, vintage white, and black. The MSRP is $249.95. www.musicorp.com NAMM Exhibit #5420
JANUARY 2008
MAPEX USA Mapex is introducing a six-piece configuration and two lacquer finishes to its Pro M Drum Series. The Studioease configuration (PM6286U) includes a 22” x 18” bass drum, 10” x 8” and 12” x 9” tom toms, 14” x 14” and 16” x 16” floor toms and a 14” x 5.5” snare drum. The set includes a full complement of hardware, including a P750A bass drum pedal, a H750A hi-hat stand, S550A snare, C550A
MEL BAY Mel Bay releases Left-Handed Guitar Rock Method which teaches all the rock guitar fundamentals specifically for the left-handed guitar student. All the guides, charts, and scale shapes are presented from the perspective of a guitar which has been strung “lefty.” Concepts such as tuning, reading Tab, and finding notes on the fingerboard are also clearly explained. www.melbay.com NAMM Exhibit #3304
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cymbal stand and B550A boom stand. The set carries a list price of $2,399.99. Mapex also will display two new lacquer finishes to the Pro M Series. Sienna Burst is a grain-enhancing honeyto-brown burst and Sapphire Burst that fades from a transparent sapphire blue to black. Like all Mapex lacquer finishes these new colors are hand-applied and hand-buffed to a deep, high-gloss shine. www.mapexdrums.com NAMM Exhibit #4286
ALFRED PUBLISHING Alfred offers Guitar Atlas: Cuba, an in-depth look at the signature sound of Cuban music. At the heart of Cuban music lies the clave, the very definition of Cuban groove. Author Jeff Peretz breaks down the fundamental rhythm of the clave in this book-and-CD combination. The book also explores the African and European cultural influences that shaped modern Cuban music, as well as the effects of political events of the 20th century. The MSRP is $14.95. www.alfred.com NAMM Exhibit #4810, 5010
See us at NAMM Booth 1740
JANUARY 2008
BUFFET CRAMPON
EASTWOOD GUITARS
Buffet Crampon introduces its new line of professional and student-level saxophones, which combine a classic French design with modern innovations. The 400 Series alto and tenor saxophones are designed for the advanced student through the professional saxophonist. They are hand engraved and hand assembled and available in either antique brass/ matte or gold lacquer finish. With keywork up to high F#, the 400 Series alto and tenor saxes pro-
vide a centered tone. The 400 Series baritone saxophone, available in a gold lacquer finish with hand engraving, features keywork up to high F# and down to low A via a reinforced key mechanism. The 100 Series alto and tenor saxophones, for students, incorporate many of the features of the 400 series. The 100 series provides even intonation and easy response, a centered tone, and modern keywork up to high F#. www.buffet-crampon.com NAMM Exhibit #4300
HAL LEONARD Hal Leonard presents more than a dozen new Jazz Play-Along book/CD packs, featuring personality titles such as Chick Corea, Charles Mingus, and Gerry Mulligan, as well as many collections by style. These latest additions to this series bring the volume count to nearly
JANUARY 2008
80. With musician-friendly lead sheets, melody cues, and other split track choices on the included CD, these packs make learning to play jazz easy and fun. www.halleonard.com NAMM Exhibit #4618
See us at NAMM Booth 1707
Eastwood reproduces the Pete Shelley Starway guitar. In 1977, Shelley and his band the Buzzcocks were the first punk group to establish an independent record label and his guitar was made in true punk fashion – from two broken pieces. The Eastwood model will feature an individual serial number and will be personally hand-signed by Shelley. Also included is Buzzcocks memorabilia including an 8” x 10” 1997 photography, a leather strap, and Pete Shelley Signature Strings. The guitar comes with a custom-fit hardshell case and a numbered certificate of authenticity. www.eastwoodguitars.com NAMM Exhibit #1151
See us at NAMM Booth 5569
MMR 99
MICROSONIC MUSIC
AMERICAN DJ
Microsonic music releases EPIC Music Monitor, in-ear monitors that when used properly can allow the user to hear himself or herself well, and prevent hearing loss from exposure to intense sound. The universal earpiece features movable nozzle to customize the earpiece, and a choice of soft sleeves. It is easily adaptable for custom-molded sleeves for maximum sound isolation and comes in three models. www.microsonicmusic.com NAMM Exhibit #6698
American DJ is shipping the Dual Gem LED, a dual-lens fi xture that projects two moonflower effects from one unit. But instead of the halogen lamps used by the original Dual Gem, it is powered by high-output LEDs, which produce sharp beams of red, green, and blue light that will not fade and are not dependent on a fog machine for their brilliance. Its two clusters of beams emit an output similar to that
of dual 250W halogen lamps, but it draws only 15W of power. Its LED lamps give off less heat than halogen or incandescent fi xtures, and allow the fi xture to be run all night with no duty cycles. The Dual Gem LED carries a threeyear warranty and has suggested retail price of $179.95. www.americandj.com NAMM Exhibit #7623
DANA B. GOODS New Zealand-based Red Witch has reinvented the chorus with its Empress Chorus. Its â&#x20AC;&#x153;Voicingâ&#x20AC;? control allows the user to dial in virtually any chorus sound by changing the delay time. Players can get anything from super spanky, sparkling clean to noisy, sea-
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sickness-inducing, pitch-bending wobble. It also can be converted to a vibe pedal offering lush and clean sounds. The pedal was used by Andy Summers on the last Police tour. www.danabgoods.com NAMM Exhibit #5569
JANUARY 2008
FORD DRUMS Ford Drums introduces their “Smart Ass” line of cushioned drum stools with an eyecatching 1940s-1950s retro color styling. Each throne is made from advanced pressure-relieving memory foam, engineered to perfectly conform to a drummer’s shape on stage or in sessions. The stools are designed to properly support the drummer’s spine, and for serious drummers who spend a lot of time behind the kit. The lineup includes both round and moto-style seat tops with
heavy-duty bases. While many thicker and larger seat tops don’t fit into a trap case and are moved around unprotected, these come with a carrying case featuring a cushioned divider for the tripod base, a heavy-duty zipper, outside accessory pocket, and an adjustable carrying strap. Eventually more than 40 color combinations will be available. The MSRP ranges from $299 to $435. www.forddrums.com NAMM Exhibit #3555
HUDSON MUSIC Hudson releases KoSA Eleven/Live DVD, which features over three hours of instruction, interviews, and live performance highlights from the 11th edition of the KoSA International Percussion Workshop and Festival. Produced by KoSA founder and artistic director Aldo Mazza in association with Hudson Music, this DVD offers viewers a participant’s
JANUARY 2008
See us at NAMM Booth 1091
perspective on the KoSA experience and represents the highlights of the August 2006 event, which was held in the Green Mountains of Vermont. Memo Acevedo, John Amira, Clayton Cameron, and Kenwood Dennard are among the featured performers. The MSRP is $29.95. www.hudsonmusic.com NAMM Exhibit #4618
MMR 101
SHER MUSIC CO. Sher Music presents The Real Easy Book — Volume 3: A Short History of Jazz. The first two volumes of The Real Easy Book are the only jazz fake books designed for classroom use. They feature easy, but classic, jazz tunes on the left-hand page, and all the things teachers might need to write out for their students on the right-hand page. Volume 3 features five to 10 tunes from each historical era of jazz: traditional jazz, the swing era, classic bebop, West Coast jazz,
the Blue Note era, contemporary jazz, “groove” jazz, Brazilian jazz, and AfroCuban jazz. Difficulty ranges from very simple blues to deep contemporary tunes, and some great beginning traditional jazz arrangements of “Bill Bailey” and “Alexander’s Ragtime Band,” including separate
clarinet and trombone obligato parts. There are also introductory texts on the history of each era of jazz. At over 200 pages, The Real Easy Book—Volume 3 comes in C, B-flat, E-flat, and bass clef versions and retails for $25. www.shermusic.com NAMM Exhibit #5805
G&L GUITARS G&L has reintroduced the Comanche Six, now updated as the Comanche Studio VI. This guitar features G&L’s Magnetic Field Design Z-coil pickups, regarded for their single-coil tones without the 60cycle hum typical of conventional singlecoil pickups. Each coil is composed of two coils, one for the upper three strings with another for the lower three. Like the original, the Comanche Studio VI
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offers individual control of each coil in the pickup via a three-way mini-toggle switch per pickup. Each pickup also has its own on/off switch enabling any combination of the three pickups to be activated, or all three to be shut down for total silence without unplugging the guitar. Featuring a swamp ash body, gun oil tint maple neck with polished glossy finish, medium jumbo frets, Schaller
locking tuners, Graph Tech self- lubricating nut, and G&L Dual Fulcrum tremolo bridge, the Comanche Studio VI is available in two color combinations: Honeyburst with maple fingerboard or Tobacco with rosewood fingerboard, both with pearl pickguards. Only 50 will be made of each. www.glguitars.com NAMM Exhibit #4690
JANUARY 2008
RECORDING KING Inspired by the designs of Art Deco, a new banjo from Recording King showcases the decorative craftsmanship and features of the pre-war movement. The Deco King Banjo (RK-R60) is covered with pearloid on the back of the resonator as well as on the peghead. There is also a â&#x20AC;&#x153;deco flowerâ&#x20AC;? pattern on both the resonator back and peghead and a deco fretboard inlay in mother-of-pearl. The banjo features a one-piece resonator, a one-piece neck, three-ply maple rim, nickel-plated hardware, a bound ebony fretboard, and American Standard thread hardware. The model has a black gloss finish on the rim, resonator sides, and neck. Each model includes a hardshell case with a brass Recording King nameplate. The MSRP is $1,599.99. www.themusiclink.net NAMM Exhibit #5476
DAISY ROCK Daisy Rock goes high-end guitar created with guitar guru John Carruthers. The Rock Candy Pink Label features a solid mahogany body, mahogany neck, and a Madagascar rosewood fingerboard. Typical of other Daisy Rock guitars, it is lightweight and has a slimmer neck for smaller hands, fitting the female form and allow-
ing women to play with ease. Components include a TonePros Tune-o-Matic bridge with stop bar tailpiece, Seymour Duncan USA pickups (JB and â&#x20AC;&#x2122;59), Sperzel locking tuners, and Dâ&#x20AC;&#x2122;Addario strings. The MSRP is $2,999. www.daisyrock.com NAMM Exhibit #4910
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AXL The AXL RepTone DSP is a new practice amp with 16 digital signal- processing effects for tone modeling and 15 watts RMS of amplification power. It has four styles each of multi, vibrato, flanger, and chorus, plus digital reverb and overdrive. The RepTone DSP also features a 6.5â&#x20AC;? Alphatone speaker, three-band EQ, and a headphone jack. It has a MSRP of $149.99. www.axlguitars.com NAMM Exhibit #5476 JANUARY 2008
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MMR 103
CHARTBUSTER
IBANEZ
Chartbuster Karaoke, the makers of the Essential 450 Series karaoke products, has released Volume 8 in its best-selling series. The Essential 450 Volume 8 combines a comprehensive package of 450 songs for singers with a variety of tastes in music. This series from Chartbuster Karaoke now includes 3,600 songs in all. www.chartbusterkaraoke.com
Ibanez introduces the RGR320EX in three Arctic Frost fi nishes. Perhaps the â&#x20AC;&#x153;most metalâ&#x20AC;? offering is the reversed-headstock RGR320EX. The RGR320EX features a slim wizard neck adorned by shark-tooth
inlays, IBZ Designed By EMG pickups, and the Edge III double-locking tremolo. Because of the process used to create the Arctic Frost fi nishes, no two guitars are alike. The list price is $799.99. www.ibanez.com NAMM Exhibit #4634
can entertain with a single docked iPod using pro-grade, balanced XLR or stereo RCA output. The iDJ2 features technology that allows users to play two songs simultaneously without the need for a computer. DJs can hook up multiple
mass-storage devices including additional iPods, thumb drives, and external USB hard drives, through rear panel USB ports. The iDJ2 also comes complete with line inputs for additional audio sources including a microphone, CD player, or turntable. The MSRP is $799. www.numark.com NAMM Exhibit #6400
NUMARK Numark has shipped the iDJ2, the first DJ mixing console with a universal iPod dock that has the ability to scratch, control pitch, key-lock, and simultaneously play two songs from a single iPod. For the first time, DJs
104 MMR
See us at NAMM Booth 3004
JANUARY 2008
HEIL SOUND Like the PR20, the new Fin microphone uses a proprietary large diaphragm dynamic element and Heil magnet structure combination. With a frequency response of 60 to 18kHz, output level at -55 dB @1000 Hz, and its concise cardioid pickup pattern, the Fin is suited for a wide variety of applications. The model has a cardioid pattern with uniform front to back discrimination and is outfitted with four blue LED lamps mounted inside
the Art Deco chrome body of the microphone, which can be activated from the phantom power supply of a mixer. A blue molded internal foam windscreen inside the grill enhances the looks of the Fin and combines with a specially tooled Sorbothane shock mount, which combines shock absorption, vibration
isolation, and vibration damping characteristics to protect the mic element. Standard microphone stand threads allow the Fin to be mounted on booms or floor stands. The Fin is suited for vocals, instrument amplifiers, harmonica, and speech. www.heilsound.com NAMM Exhibit #6849
clarinets and trumpets in black, digital camouflage, and pink. The MAPs are $59.99 and $74.99. Gator also rolls out the Wireless-2-Go bag featuring a two-unit polyethylene reinforced 19” rack section with a 13.5” rack depth and four polyethylene foam-padded cavities to hold microphones with the clips on. There are four additional cavities
for body pack storage with antennas, 16 pre-drilled foam slots for batteries, and a zippered compartment for lavaliere microphones, headsets, and other related accessories. The case is constructed of 600denier nylon with aluminum valance and rack rail, through-bolt reinforced handles, and polyethylene foam–reinforced front and top lids. The MAP is $129.99. www.gatorcases.com NAMM Exhibit #5100
GATOR CASES Gator offers a new “I” series band case that comes with an external iPod/MP3 pocket with viewable window and two battery-powered speakers. It also features rubber earbud grommets. The new cases are constructed of 600-denier nylon, an interior of dense EPS foam covered with plush, a removable shoulder strap with D-ring, and clips and reinforced handles. The cases are available for
JANUARY 2008
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PRO-MARK
HOHNER
Pro-Mark has added two new drumstick caddies to its line. The new Pad Bags incorporate a practice pad permanently affixed to the exterior of the bags themselves. This eliminates the need for a drummer to carry a separate pad in addition to his/her stick bag. The Pad Bags are available in small and large. The PB20 is equipped with a sturdy and comfortable shoulder strap. Suggested retail prices are $79.95 for the small and $99.95 for the large. www.promark.com NAMM Exhibitor #3056
Hohner announces a new product aimed at the entry-level acoustic guitar market: the Rockstart acoustic guitar package. The Rockstart package includes everything a beginner needs, including Hohner’s HW350 acoustic guitar (featuring a spruce top and die-cast tuners), deluxe padded gig bag, Korg chromatic tuner, instructional DVD, strap, picks, string winder, and additional strings. The Rockstart package has a retail price of $299. www.hohnerusa.com NAMM Exhibit #3240
MARATHON The ENT V2 Club & Live Sound Series speakers are equipped with high-power, die-cast-frame woofers and titanium compression drivers. The speakers have a tough surface and are paint-able to match any background. The grilles are high-ten-
sile steel for long-lasting protection with a black-coated finish. Four models
are available: the ENT-115V2 single 15” two-way; ENT-215V2 dual 15” twoway; ENT-118V2 single 18” sub; ENT218V2 dual 18” sub. Street price starts at $299. www.marathonpro.com NAMM Exhibit #7309
Raxxess has been providing high quality, innovative products and rack solutions to musicians, recording professionals and dj’s for eighteen years. We remain dedicated to supporting our customers with a variety of attention-getting displays and merchandising opportunities, sure to attract the consumer. Our margin-making products are backed by a liberal stock balancing program and no-nonsense warranties.
Call us today at 1-800-398-7299
and see how easy it is to make money with Raxxess!
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See us at NAMM Booth 6246
JANUARY 2008
COLORADO CASE CO. Colorado Case Co. has designed an insulated case cover for all-weather protection. The covers are built around a woven insulating fabric which is sewn into the case as opposed to being sandwiched between two layers of cloth. The outer shell is made of DuPont brand Cordura and features a urethane backing. The inner layer is a soft, non-abrasive oxford cloth. The result is a cover virtually impenetrable by rain or snow.
The case covers are available for guitars, banjos, and mandolins, and can be built in over 140 different color combinations and assembled in a variety of pocket and strap configurations. They are all American-made and come with a lifetime guarantee to the original purchaser. www.coloradocase.com NAMM Exhibit #4805
CECILIO MUSICAL INSTRUMENTS Cecilo has upgraded select models of their student level trumpets with Monel pistons. Monel is a series of stainless metal alloys, primarily composed of nickel and copper, with some iron and other trace elements. It is resistant to corrosion and acids. Monel is typically more expensive than stainless steel and pistons made of Monel steel are often used in professional trumpets. The
JOIN US AT WINTER NAMM / BOOTH 1775
Monel pistons are currently available on models TT-280, TT280G, TT280BK, and TT-280BL. Plans are in place to upgrade all trumpet models by the end of 2008. www.ceciliomusic.com NAMM Exhibit #3004
866.834.1021 Call for a Closer Look
BEHRINGER Behringer is shipping the Dual Dynamic Bass Filter pedal. The new Vintage Bass VB1 dynamic bass fi lter adds funky punch to bass lines and solos. It allows the player to dial in the preferred amount of sweeping fi lter action. The switchable distortion features adds fat harmonic content. It has dual dynamic resonant fi lters, switchable distortion circuits, and rugged all-metal construction. The MSRP is $59.99. www.behringer.com NAMM Exhibit #6756
buyersgroup@ospworldwide.com
BLUE BOOK PUBLICATIONS, INC. The new 11th Edition Blue Book of Electric Guitars is now over 1,150 pages and features hundreds of new images. Written by Zachary R. Fjestad and edited by S.P. Fjestad, the fully revised 11th Edition Blue Book of Electric Guitars keeps the reader up to date on new and vintage pricing, technical information on electric guitars and basses, and serialization on most major trademarks. The edition covers many of the current and discontinued electric guitar companies/trademarks including the new crop of luthiers, contains
a thoroughly revised Trademark Index with contact information, and features hundreds of black & white photos depicting popular makes and models. The 11th Edition also showcases the full-color Photo Grading System™ (a Blue Book Publications, Inc. exclusive). The Photo Grading System is described by the publisher as the consumer’s
best tool to correctly ascertain the various grades of both new and vintage electric instruments. The high-resolution color photos enable even a novice to lock into each guitar’s unique condition factor easily and accurately, showing a variety of real-world condition factors over a wide range of instrument models and configurations.
ELATION Elation introduces an LED version of their Stage Color par can, the Stage Color LED. Outfitted with 24 1W LED lamps, the new Stage Color LED combines DMX 512 protocol with RGB color-mixing for precise control over a large palette of colors. In-
tended primarily for stage use, it produces a high impact without the heat emission of a traditional par can, keeping performers cooler and more comfortable. The unit’s optical system employs eight red, eight green, and eight blue LEDs to produce virtually any color
within the full visible spectrum. A continuous range of colors and color-scrolling can be achieved by varying the intensity of the LEDs from 0 to 100%. It has low energy draw, requiring just 45W at maximum power, and the fixture includes a 10° degree beam angle. The MSRP is $659.95. www.elationlighting.com NAMM Exhibit #7519
VARIETY FROM VJ’S
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JANUARY 2008
DEERING BANJOS Deering Banjos unveils a new line of banjos, the Boston, in honor of the many instrument makers who produced banjos in that city in the early 20th century. The first of the line is thick, has a steel rim, and offers a sound similar to a tone-ring banjo but is more affordable. It has a natural ebony fingerboard and is available five-string, six-string, tenor, plectrum, and left-handed models. www.deeringbanjos.com NAMM Exhibit #1513
GIG GEAR INTERNATIONAL Gig Gear International releases the new Strutt, a portable guitar holder. It is used in conjunction with a combo amplifier or head/cabinet amplifiers. The opening is designed to fit a variety of guitars or basses, and the ends on the opening have two pick slots. The Strutt comes in a variety of colors, designs, and textures. www.giggearinternational.com NAMM Exhibit #1203
X-TEMPO DESIGNS X-Tempo Designs introduces their flagship foot controller, the pok. The pok is a wireless control surface pedal board that allows musicians, DJs, producers, liver performers, and other DAW users to remotely foot-control their computer while at the computer keyboard. For home studios, it allows computer recording and playback sessions to be controlled from an Iso booth or other location outside the control room. Bands and DJs using a DAW can use it to foot-operate track playback on stage. The pedal button functions are customizable, and support popular Mac of PC-based DAWs including Pro Tools, Logic, Ableton Live, Digital Performer, Cubase, and others. The MSRP is $599. www.x-tempozone.com NAMM Exhibit #1107 JANUARY 2008
Acoustics First
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See us at NAMM Booth 2600 MMR 109
5,000-Plus, 135 Exhibits at PASIC in Columbus
O
ver 5,100 drummers and percussionists from around the world gathered at the Greater Columbus Convention Center in Columbus, Ohio, to attend the Percussive Arts Society International Convention (PASIC), held Oct. 31 through Nov. 3. PASIC attendees experienced over 125 clinics, concerts, master classes, and performances by some of the worldâ&#x20AC;&#x2122;s most noted percussion artists that covered everything from drumset and orchestral percussion to world music and marching. The exhibit side of PASIC, the International Drum & Percussion Expo, was one of the largest in recent PASIC history, with over 135 exhibitors representing 11 countries occupying more than 118,000 square feet of exhibit space. Program highlights included an entire day of presentations and performances focused on the solo timpanist and evening concerts throughout the 110 MMR
Reunion Bluesâ&#x20AC;&#x2122; Dave Jones and John Maher.
Chris Brooks and Chris Crockarell gear up for battle at the Row-Loff exhibit.
Scott McCormick and Stacy Fitzsimmons of Music For All.
David Levine of the Percussion Marketing Council (PMC) with Grant Henry of Ludwig Drum. JANUARY 2008
weekend that featured French keyboardist Emmanuel Sejourne, Canadian percussionist Ann-Julie Caron, Trio Manari with congeuro Giovanni Hidalgo and American steel pan pioneer Andy Narell. Other events included a roundtable discussion with six drummers that played for the jazz fusion band Weather Report and drumset clinics by Dave Weckl, J.J. Johnson, Grant Collins, Brann Dailor, Peter Erskine, and Alex Acuña. Drumset pioneer Warren “Baby” Dodds, composer Steve Reich, and classical percussionist Anthony Cirone were inducted into the Percussive Arts Society Hall of Fame at a banquet on Nov. 2. They joined 93 others in the PAS Hall of Fame whose lives have dramatically impacted the percussion world. Others honored at the banquet were Fernando Hashimoto, Outstanding PAS Service Award; Ruben Alvarez; Outstanding PAS Supporter Award; John Wittmann, PAS President’s Industry
At the Regal Tip/Calato booth, Carol Calato, Ed Thigpen, J. Medynski, Joe Calato, and Cathy Calato. The company marks its 50th anniversary in 2008.
Award; Antonio Santangelo, PAS Outstanding Chapter President Award; and J.C. Combs, Johnny Lee Lane, and Erwin Mueller were honored as recipients
of the Lifetime Achievement in Education Award. Flower Mound High School, Flower Mound, Texas, received the Fred Sanford Award for having the highest
Bill Carpenter of Hamilton Stands, which celebrates its 125th anniversary in 2008.
Aaron Wilhelm of Hornets Drumsticks.
Bruce Salyers and Pat Brown of Pro-Mark.
Scott Sasser and Jeff Ivester of Mapex Drums.
Humes & Berg’s Michael Berg.
Scott Zender of Lone Star Percussion with Ron Vaughn and Roberta Denniston of Asone Spirit Percussion.
JANUARY 2008
MMR 111
Sabian Honors 3 with Lifetime Achievement Awards During the 2007 PASIC, Sabian Ltd. honored three percussionists with the company’s Lifetime Achievement Award. This year’s honorees were Gary Cook, Chester Thompson, and Ian Wright. Performer and teacher Gary Cook holds degrees from the University of Michigan and is Professor of Music Emeritus and founder and director of Percussion Studies for the School of Music at the University of Arizona (Tucson) between 1975 and 2006. He is also Principal Percussionist with Colorado’s Crested Butte Music Festival and has performed at many events across the U.S. and Europe. Chester Thompson is best known for his long tenure with Genesis and Phil Collins. His career has varied from the jazz of Jack McDuff to stints with Frank Zappa and Weather Report. Thompson also has toured and/or recorded with such artists as the Bee Gees, Freddie Hubbard, Take 6, George Duke, and the Pointer Sisters, among many others. Ian Wright joined the Royal Philharmonic Orchestra in 1965 and became its Principal Timpanist the following year. He held the post until his retirement in 2007. Since 1973 Wright has coached the percussion section of the National Youth Orchestra of Great Britain, of which he was once a member. Currently he serves as Director of Percussion Studies at the Royal Northern College of Music in Manchester, England.
ensemble score in the PASIC Marching Percussion Festival. New to the PAS Listening Room this year were 10 iPod stations that contained all of the archived recordings of past and present winners of the PAS Composition Contest. The addition of the iPod stations to the PAS Listening Room provided attendees with an easier way to discover new and emerging percussion composers and repertoire. PASIC 2008 will return to Austin, Texas, Nov. 5-8 at the Austin Convention Center.
The Percussive Arts Society was established in 1961 as a non-profit music service organization. Its mission is to promote percussion education, research, performance, and appreciation throughout the world. PAS is the world’s largest percussion organization with more than 7,000 members representing over 50 countries and serves as the central source for information and networking for drummers and percussionists of all ages. For more information about the Percussive Arts Society or PASIC, visit www. pas.org or call (317) 974-4488.
Sabian president Andy Zildjian meets with Gary Cook, one of this year’s Sabian Lifetime Achievement Award honorees.
Keith Gard and Derek Craig of Jupiter Band Instruments with Joe Vasko of Mapex Drums.
Lloyd McCausland is flanked by Tony LaLonde and George Phelps of Players Music Accessories.
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Marc Esquer of Peace Musical Instruments.
Vater Percussion’s Bill Morgan, Chad Brandolini, Alan Vater, and Ken Murphy.
Craigie, Cady, and Debbie Zildjian of Zildjian.
OnBoard Tuners’ Mark Wilson.
JANUARY 2008
See us at NAMM Booth 5949
LIGHT AND AUDIO
Guest Editorial
Why Sell Technology Products? For the Customers, Pure & Simple By Matt Frazier
W
hen I was in the sixth grade, I started taking drum lessons at my local music store in Louisville, Kentucky. Each week, I walked into my teacher’s studio armed with a new critical problem -- how to play the drum beat or fill from my latest favorite song. Almost invariably, mastering the lick never quite lived up to my own internal hype -- it just never sounded quite right. Years later, I realized this was because no matter how well I imitated the drummer on the recording, the recording process itself so completely shaped the sound of the drums that I could never make myself sound exactly like whatever drummer I idolized at the time. Even if I had realized the problem then, the idea of trying to make my own recordings was way beyond the realm of possibilities.
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All of that, of course, has changed. When I speak to traditional music store owners who are hesitant to carry music technology products like MIDI controllers, recording interfaces, and software, I always try to speak their language. Look at the growth of the computer peripheral market, I tell them. Consider the possibilities of a whole new kind of product category, I implore. Don’t lose out on the wave that your competitors are enjoying, I nudge. But I’ve recently realized that while issues of margin and balance sheets are relevant, they are not the whole story, because none of that is what ultimately matters to music store customers. And any of us who lose sight of what matters to our customers have lost sight of what matters to our business. What matters to customers is what has always mattered -- products that give them the chance to emulate their musical heroes, express
themselves artistically, and become better musicians. This is why you should sell music technology products: For your customers. More than ever before, musicians of common means are able to record and produce recordings of astounding quality. The advances in music technology and computer power have created a world in which local musicians can take charge of the creative process of recording their own work and participate in a part of the musical experience formerly reserved only for the super successful (or extremely fortunate.) Unlike when I was taking my first drum lessons, young drummers can now not only learn the drum fills that captivate them during every waking hour, they can also learn the recording techniques used to create the actual sound they hear on their favorite records (make that mp3s). In short, musical skill makes it possible for them to
“What matters to music store customers is what has always mattered -products that give them the chance to emulate their musical heroes, express themselves artistically, and become better musicians.”
JANUARY 2008
play like their favorite musicians, and technology makes it possible to record like them. And that is really exciting. The recording process also provides new avenues for creative self-expression. It is an absolute thrill to hear your own performance on playback in a studio setting. Now take that thrill and double it to begin to understand what you experience the first time you see an audio wave form or MIDI track of your own creation appear in front of you on your computer screen. You apply reverb to what you recorded, experiment with equalization, pan to the left or right. Honestly, the whole recording process is a flat-out rush. I just emailed an .mp3 to a friend tonight to share a song I wrote. She loved it and I loved being able to share it with her. Your customers will love doing this, too. Finally, anyone who has spent any time recording their own playing or singing knows there’s nothing else like it to improve technique and musicality. Performing live is a great way to learn to interact with other musicians and audience members. Recording, on the other hand, develops an entirely different set of musical skills. Being able to listen to your playing or singing and evaluate your performance on playback reveals a tremendous amount about your strengths and weaknesses. Any tendency to rush, go flat, get a thin tone, etc., becomes all too evident. Great teachers know that there is no better way to judge your own performance skills than through recording yourself. Popular recording technology available to your customers makes simple, high-quality recordings more possible than ever. If you’re not currently stocking music technology products because you’re concerned about the margins, the learning curve, or the rate of change in the product category, I encourage you to take a hard look at your misgivings. I also suggest that you study the trends -- look at the growth these products have enjoyed over the last few years and the business you may be losing out on. In the final analysis, however, experienced business people know that you have to look at things from the perspective of your customers. And your customers are going to invest in recording products because they want to emulate their favorite musicians, express themselves creatively, and improve as musicians.
SHUBB the
CAPO
Closes like your hand,
so it will not create tuning problems. www.shubb.com • shubb@shubb.com 707-876-3001 See us at NAMM Booth 6230
See us at NAMM Booth 6240
See us at NAMM Booth 1414
Matt Frazier is a regional sales manager for M-Audio. He lives in Seattle and can be reached at matt_frazier@m-audio.com. JANUARY 2008
www.MMRmagazine.com MMR 115
Keys Yamaha Disklavier Marks 20th Anniversary Twenty years ago, when Yamaha Corporation of America first introduced the 48” Yamaha Disklavier upright piano in the U.S., the announcement was made in conjunction with a PianoSoft music library of eleven 3.5” magnetic floppy disks. At the time, the recording and reproducing piano allowed owners to create libraries of their own performances and then play them back or purchase disks of pre-recorded music. Fast-forward through two decades of technological advances and enhancements. In 2007, the Yamaha Disklavier is available in a full line of pianos from upright models all the way through to 9’0” Mark IV PRO Yamaha grands. These days, thanks to Yamaha’s Internet Direct Connection (IDC) feature, players can browse and immediately download thousands of songs. A brief timeline of technological advances reveals the Disklavier’s rise to market prominence as an easy-to-use, yet interactive, instrument that can reproduce “live” acoustic piano concerts and ensemble music with full instrumental backings and vocal tracks. •
December 1987 – The first Disklavier is introduced in the U.S., MX100A, with record and playback capabilities
•
March 1988 – First consumer purchase of a Disklavier upright piano
•
July 1989 – First Disklavier grand piano, with incremental pedaling and self-calibrating capability
•
September 1992 – The MX1000II/ DGPII is released with ensemble record capability
•
July 1997 – The DGTIIXG GranTouch with Disklavier system arrives. This was the first digital piano equipped with an acoustic grand action and installed Disklavier system.
•
March 1998 – The DKVPRO is released, a high-end Disklavier with Servo Control Solenoids suitable for studios, institutions, and other advanced recording and professional music production needs
•
April 1998 – The DGPS Disklavier Grand is released, the first featuring Silent Function
•
October 1998 – The first PlaybackOnly Disklavier Grand piano arrives
•
January 2000 – The PRO2000 arrives
•
April 2000 – The Disklavier Mark III is released, featuring expanded memory and newly added CD function
•
•
• •
February 1996 – The MX100IIXG/ DGPIIXG is released, featuring 2HD, SMF and Flash Memory
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November 2000 – World premiere of George Antheil’s Ballet Mécanique in its original instrumentation from 1926, performed by 16 Disklavier pianos 2000-2001 – Two Disklaviers (1988 upright piano and PRO2000) are displayed during Piano 300: Celebrating Three Centuries of People and Pianos exhibit at The Smithsonian Institute, and video of the Disklavier PRO2000 in action is featured during PBS broadcast of People and Pianos: 300 Years 2001 – Disklavier wins MMR’s “Product of the Year Award,” beginning an unprecedented seven-year winning streak
•
June 2002 – The first International Piano-e-Competition is held using Disklavier pianos in St. Paul, Minn., and Japan.
•
Spring 2003 – Medical researcher Dr. Kathleen Riley uses Yamaha’s VSync technology for the Disklavier to diagnose and test pianists for focal dystonia
•
April 2004 – The Disklavier Mark IV is unveiled
•
2005 – Release of Nude Rolling Down An Escalator: Studies for Disklavier by Kyle Gann, the first CD composed and performed entirely on a Disklavier
•
2005 – Introduction of the Elton John Signature Series Red Piano, a special edition series of 30 “Chinese Red” Mark IVs featuring five actual Elton John performances recorded specifically for the Series and unavailable anywhere else.
•
September 2006 – First commercial CD recording using the technology of Zenph Studios and Disklavier Pro to capture the original performance intentions of Glenn Gould’s legendary 1955 rendition of Bach’s Goldberg Variations JANUARY 2008
In 1864 Antonin Petrof built his rst concert grand piano. Since then his family has continued in the same tradition of expert instrument craftmanship. Petrof Piano Company of Hradec Kralove, Czech Republic is extending their international success to the U.S. market and has announced the formation of PETROF U.S.A., LLC, a new factory owned subsidiary that will be responsible for all sales, distribution and marketing in the United States beginning December 1, 2007.
P118 C1 Chippendale
PETROF’s great success for the past 140 years and current sales records in Europe, the Middle East, Africa, Australia, Iceland and Asia have afforded the company the ability to produce new, improved and tested scales and furniture styles that will be offered in the U.S. The high standards of the PETROF company will be maintained and dealers should know that they can expect in-depth inventory, nancing and service never before experienced.
PII
PIV Demichippendale P135 K1 Classic
NAMM Room 202B
Petrof U.S.A., LLC. 5400 Lawrenceville Hwy Suite B1 & 2 Lilburn, GA 30047 O) 770-564-4974 F) 770-564-4978 www.petrof.com
Keys •
2006-2007 – Demonstrations of the Disklavier’s Internet-based educational application, “Remote Lesson,” at several locations
•
April 2007 – Disklavier version 2.0 launched, featuring DisklavierRadio and DisklavierMusicStore, marking the fi rst time in history that an Internet-connected player piano streams live performances into the home, offering non-stop entertainment, 24/7. Users can either listen to live streams of a variety of musical genres or purchase music for download to enjoy whenever they wish.
In 1988, a McDonald’s at the junction of Interstate 70 and Highway 24 in Limon,
Dealers Invited to PMAI Meeting at NAMM Show Colo., was the first restaurant to install a Disklavier in their establishment; nearly 20 years later, it’s still there, performing every day. Today, hundreds of colleges and universities, churches, restaurants, medical facilities, hotels, and recording studios rely on Disklaviers to entertain, inspire, and produce high-quality musical experiences. And, the future of piano pedagogy has been forever changed, thanks to the Disklavier’s virtual elimination of geographic barriers between pianist and educator. In 2006, Yamaha Corporation of America and the Yamaha Disklavier piano won the Music Teachers National Association’s (MTNA) Frances Clark Keyboard Pedagogy Award, marking the first time a music product received the honor.
PianoDisc Brings Michael Andrew, Atomic Big Band to NAMM Stage PianoDisc will sponsor a NAMM Show appearance by singer Michael Andrew and The Atomic Big Band. Andrew and company will perform on the Anaheim Convention Center stage on Thursday afternoon, immediately following the NAMM Show Tribute that begins at 5:00 p.m.
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Among Michael Andrew’s credits are fi lm and television appearances, an 18-month engagement at The Cocoanut Club at the Beverly Hilton Hotel, and two years starring at the Rainbow Room in New York. Currently, he is busy writing the Broadway musical version of “The Nutty Professor” in collaboration with the fi lm’s original writer/director/star Jerry Lewis. Andrew will play the Prof. Kelp/Buddy Love role and also produce the show, which is scheduled to open on Broadway in 2009. Andrew recently fi lmed two High Definition PianoVideos for PianoDisc, Michael Andrew in Concert and Michael Andrew After Hours, both featuring songs from the American Popular Songbook. Included on the videos (which play a live piano accompaniment to Andrew’s vocals) are “Mack The Knife”, “Come Fly With Me”, “One For My Baby” and “Scotch & Soda”. Accompanying Andrew in the videos is pianist Sam Sorensen, who will appear with Andrew throughout the NAMM Show in PianoDisc’s booth and on the Convention Center stage.
The Piano Manufacturers Association International (PMAI) has invited its member company piano dealer network to attend the PMAI Educational Session on Sun., Jan. 20, 2008, the last day of the NAMM Show. The session will start at 8:30 a.m. in the Huntington ABC room at the Hilton Anaheim Hotel. A presentation will be given by Matt and Debra Perez, co-owners of two piano stores in South Texas (Valley Keyboards in McAllen, and Piano Gallery in Corpus Christi.) Between the two stores, they have over 20 Recreational Music Making (RMM) piano classes that meet once a week. Over half of their piano business is generated by their education department. “We are excited about the current direction of PMAI,” noted incoming president Brian Chung. “With Recreational Music Making (RMM) as our focus, we are reaching a new and vital audience with the opportunity of discovering the joy of making music. Piano can be a fun and relaxing experience for a person of any age, but our RMM program gives baby boomers a truly enjoyable musical exposure. It also provides new income opportunities for teachers and a significantly expanded customer base for retailers. This is a win-win experience for everyone.”
New PMAI Officers PMAI has also announced the election of officers for the 2008-2009 calendar years. The newly elected officers are president Brian Chung, Kawai America Corp.; first vice president John Garrison, Pearl River Piano Group America, Ltd.; second vice president George Benson, Wyman Piano Co.; third vice president Paul Calvin, Yamaha Corp. of America; and treasurer Tom Dolan, QRS Music Technologies, Inc. “Our elections were held a little early this year because of the November retirement of Frank Mazurco, our outgoing president,” stated Don Dillon, PMAI executive director. A yet-to-be-named representative from Steinway & Sons will serve as immediate past president of the association, Dillon added. JANUARY 2008
See us at NAMM Booths 1526, 204B
See us at NAMM Booths 1526, 204B
Keys Phil Glenn to Young Chang as Service Manager Young Chang North America has announced the return of Phil Glenn, RPT, as national service manager. Glenn has been involved in piano technology since 1974, when he began a successful piano service business in
Orange County, California. In 1990 he became a technical representative for Yamaha and then joined Young Chang America in 1995 as national piano service manager, where he served for 10 years. During that time, Glenn devel-
oped the companyâ&#x20AC;&#x2122;s service and parts department while assisting Joseph Pramberger in developing the original Pramberger line of pianos. In 2005 Glenn moved to SMC, where he was part of the team that produced the new Samick-Pramberger designs. He also has widespread piano sales experience and is known nationally for his speaking and training skills. A Southern California native, he has been living in Tacoma, Washington with his wife, Susan, children, and grandson.
New Palatino Euro Vertical
See us at NAMM Booth 366
With a modern European design and world-class features, the new Palatino Rounded Vertical Piano (PUP-124) has smooth edges around its body, nickel-plated brass hardware, and a lid thatâ&#x20AC;&#x2122;s hinged in the middle for easy access. The black-gloss finished model also features a solid spruce soundboard, hard rock maple bridges, Renner-style action, high-quality felt hammers, Mapes strings (U.S.), Roslau strings (Germany), and all-maple action parts. For more information on Palatino pianos, visit palatinousa.com. To make an appointment at the NAMM Show with national piano sales manager Larry Fresch, call (949) 433-5884. NAMM Show exhibit #5476.
Wyman Pianoforce Player System
Cooper Music Donates Piano to Children’s Hospital A grand piano plays in the lobby of the Children’s Healthcare of Atlanta thanks to the Cooper brothers: M. Blake Cooper, owner of Cooper Music Co., and his brother, David Cooper, a social worker in the pediatric kidney transplant program at Children’s. David told his brother of the need for a piano at the
new facility and the dealership donated a 4’7” Baldwin Hamilton with a ConcertMaster Mark II player system. Pictured (from left): Steven Wagner, Children’s Healthcare development officer; Blake Cooper; MaryBeth Bova, vice president of nursing & patient care services; and David Cooper.
The Wyman Piano Co. has announced the new Wyman/Pianoforce CD2 factory-installed player piano system. The system is installed at Wyman’s factory, and a quality-controlled custom installation is done on each model. Features include on-screen help, wireless Internet connection, multiple playback sources, 8-gig internal music library, and microphone inputs. The Wyman/Pianoforce CD2 player piano system is available on the Wyman model WG145 (4’ 9”), model WG160 (5’ 3”), model WG170 (5’ 7”), and model WG185 (6’ 1”) grand pianos, and in all available styles and fi nishes.
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JANUARY 2008
MMR 121
Supplierscene Red Jumpsuit Headlines at Sennheiser NAMM Dealer Party The Sennheiser Dealer Appreciation Party at the NAMM Show this year will feature pop-punk/screamo band The Red Jumpsuit Apparatus, plus young soul/R&B singer Ryan Shaw. This 10th annual event is being held Fri., Jan. 18 at the House of Blues-Anaheim, located a short walk from the Convention Center in the Downtown Disney District of Disneyland. One of the hits of this summer’s Warped Tour, The Red Jumpsuit Apparatus have been touring behind the release of their debut album, Don’t You Fake It, which was certified gold at the end of 2007. The band and
Ryan Shaw
their engineer, Casey MacGregor, were already Sennheiser fans when they recently signed up to outfit the entire stage with 900 Series evolution microphones, including e 935 evolution wireless microphones for the five band members, who all sing. The Red Jumpsuit Apparatus The Red Jumpsuit Apparatus – who first got together in Middleburg, Florida, in 2003 yet still have an average age of just 21 – and their engineer can’t wait to get back to Anaheim. “I took the two guitar players, the drummer, and the drum tech to NAMM last year for the first time,” said MacGregor. “We didn’t know what to expect but we had a really good time there. We met a lot of people and it was a lot of fun. We’re looking forward to the show and to a great party with Sennheiser.” Also on the bill at Sennheiser party will be Ryan Shaw, a 26-year-old singer/songwriter from Decatur, Georgia, who is out to revive the passion and soul of the golden age
of rhythm and blues. Shaw’s debut album, This Is Ryan Shaw, presents the singer’s original tunes alongside classics from Wilson Pickett, Jackie Wilson, and Bobby Womack. Anyone wishing to attend this event should visit the Sennheiser exhibit #6579 and ask a sales rep for an invitation. The party starts at 7 p.m. and will go until 11 p.m. at The House of Blues, 1530 South Disneyland Drive, and will include complimentary food, cocktails, and entertainment. From the convention center, it’s a ten-minute walk, a $5 cab ride, or a $3 Disney shuttle ride round trip (purchase tickets in advance via your hotel).
The Anthem Music Group Debuts ‘Freedom Pricing’ The Anthem Music Group will introduce “Freedom Pricing” at this year’s NAMM Show. With Freedom Pricing, Anthem establishes the dealer net price while the retailer has the freedom to set the retail price as he or she sees fit. This allows retailers the freedom to choose to make a very attractive profit margin or to offer a special price to help out a school on a tight budget or to win a local bid. “Since we offer protected territories and prohibit Internet sales, the pricing decisions of one Anthem Music Group 122 MMR
member do not affect the other group members,” commented David Kilkenny, president of the Anthem Music Group. “We find that MAP and MSP policies are often ineffective, especially when Internet dealers ask you to “call for pricing” with a ‘nod, nod, wink, wink’ attitude. With Territory Protection and Freedom Pricing, Anthem retailers have complete flexibility and are not limited by a selling price, or profit margin, that is determined by the manufacturer.” The Anthem Music Group will be exhibiting at the NAMM Show at ex-
hibit 2905 and is currently building its team of retailers. “We are looking for independent retailers who want to differentiate themselves, who will respect our pledge to exclusivity, and who will work mutually with each other, and with Anthem, to make continuous product improvements with the ultimate goal of creating a more enjoyably music experience for students,” Kilkenny concludes. For more information, contact David Kilkenny at dkilkenny@anthemmusic. com or 978-667-3224. JANUARY 2008
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Supplierscene Personnel Shifts for Yamaha PAC Division Yamaha Corp. of America’s Pro Audio & Combo Division (PAC) has announced several personnel moves, along with the creation of a new marketing content team. “These personnel changes are important ingredients in our move forward in this competitive market and will help us maintain a high level of service for our customers,” said Rick Young, corporate vice president and general manager at PAC, which includes the Consumer Product Department. After a successful campaign as director of marketCliff DeManty ing for its Pro Audio and Combo Division, Cliff DeManty has returned to his roots in consumer electronics as the newly appointed sales and marketing manager for the company’s Consumer Products Department. He will report to Young. Uniting his years of experience in the mass market with extensive music industry knowledge, DeManty will help drive Yamaha’s Consumer Products Depart-
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ment while fi nding ways of leveraging those successes to benefit Yamaha’s music side. “This is a golden opportunity to design workable solutions that better address the needs of customers and the marketplace in both the music industry and the consumer electronics industry,” said DeManty. “These are challenging times, but there are ways of maximizing both business interests without having to sacrifice either.” Also, a new Marketing Content Department will create multi-media marketing materials that take advantage of the latest technology. The team consists of Manager Jeff Hawley, formerly wind instruments product manager, Band & Orchestral Division; project manager Nic Chaffee, formerly assistant marketing manager at PAC; and project manager Ron Martino, formerly marketing manager, Consumer Product Department.
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“Yamaha was an early adopter of podcasting as part of a well-rounded marketing mix and as manager of this new department, I am committed to improving and expanding the Web and multimedia presence of PAC,” said Hawley. “Aside from improving the traditional print, trade show, and point-of-purchase look and feel for PAC, this new team will focus on making the online and video content stand out in a crowded market. As consumers move to the Web to get their information, Yamaha will be there - in a big way.” In another move, Dennis Webster has been appointed marketing manager, Yamaha Guitars. Webster has extensive experience in the industry, particularly with guitars. Prior to his new position, he served as Combo Products district manager for the Southern Region. Webster came to Yamaha in 2005 with eight years of industry experience, including a stint as international sales and marketing manager for Gibson. In his new role, he will be responsible for leading the sales and marketing efforts for all Yamaha guitars in the U.S. “The challenges that Yamaha guitars face are unique and exciting,” he said. “Our goals are very aggressive: To become the number-one imported acoustic and acoustic-electric guitar in the United States. To that end, we at Yamaha Guitars will redirect our focus to drive sales and sell through.” In another change, Garth Gilman moves from administration manager, Band & Orchestral Division, to director of administration, where he serves as a contact point between the PAC division and the company’s service divisions and is responsible for helping Yamaha become more responsive to changes in the market or business environment. Also, Greg Crane goes from national accounts representative for PAC to percussion tech specialist at Yamaha Drums. He is responsible for providing warranty and technical support for dealer service staff, district managers, dealers, and customers. JANUARY 2008
Travis Tritt Showcased in Fishman Advertising With two Grammys, three Country Music Association (CMA) Awards, and 25 million albums sold, Travis Tritt is a true music superstar. Now the Georgia-born singer/songwriter has taken things to a higher level with the recent release of The Storm, an album that reached number 3 on the Billboard Top Country Album chart thanks to the single, “You Never Take Me Dancing.” To celebrate Tritt’s longstanding association with Fishman, the company is running a print advertising campaign featuring a live concert photo and testimonial from the artist. The full-page ad debuts in January in guitar and industry trade publications. Travis Tritt has played Fishmanequipped Martin guitars for most of his career and was recently honored by the C.F. Martin with the HDC-40 Travis Tritt Limited Edition model to celebrate his 25th anniversary in the music business. When the artist recently took his show on the road to support The Storm,
he used his new Martin throughout his performance. He also chose the Fishman Ellipse Aura as his pickup and preamp system and the Fishman Loudbox Pro acoustic guitar amplifier featuring transparent sound, 600 watts of power, and professional features. “We’re extremely proud to have Travis Tritt as part of our family of artists who rely on Fishman gear,” added Larry Fishman, president of Fishman Acoustic Amplification. “We have the honor of working with the world’s best and most exciting performing and recording artists and Travis is at the top of that list.”
New Classical Guitars from SHS SHS International launches Olinda Classical Guitars. This line consists of three models: OC-100, OC-200, and OC-300. The OC-300 features a solid cedar top, rosewood back/ sides, and ebony fretboard/bridge. The OC200 features a solid spruce top, rosewood
back/sides and bridge. The OC-100 features a solid spruce top, mahogany back/sides, rosewood fretboard/bridge. All three models feature a 2 1/16” nut width. MAP prices range from $189 to $279. www.shsint.net
Times Square Strip Light Times Square’s redesigned Series 700 is a 120-volt multi-compartment strip light that accepts 12-volt, 75-watt max MR16 lamps. It is available in one through four circuit versions. Each version is comprised of 10 lamps wired in series for a maximum rating of 750-watts per circuit. Its 5 ½” x 5 ½” profile makes it an ideal unit for tight spaces where a general wash of light from top, side or bottom is desired. A wider aperture combined JANUARY 2008
with ejector style lamp holders and front mounted lamp failure indicators set this unit apart from the competition. Times Square Lighting has also designed a custom trunnion that allows multiple units to be linked together providing support and full rotation at each link. It comes with color frame holders and 16 gauge single mount trunnions per section. For more information, visit www.tslight.com MMR 125
Supplierscene John Legend Stars at Yamaha’s NAMM Dealer Concert … John Ondrasik and The Fray’s Isaac Slade also featured Yamaha will treat its dealers to a star-studded concert featuring five-time Grammy award-winner John Legend on Fri., Jan. 18, 2008 during the NAMM Show. Legend will be joined on stage by platinum-certified musician John Ondrasik of Five for Fighting, hot new artist Isaac Slade of The Fray, singer/songwriter Gabe Dixon and more. Emmy-nominated talk-show host and comedian Craig Ferguson will host of the night of entertainment. “True to Yamaha’s rich concert tradition, our dealers are in for a once-in-a-lifetime event filled with wonderful surprises and very special guests. Be ready to be wowed on this unforgettable night,” comments Chris Gero, vice president of Yamaha Corporate Artist Affairs, Inc. and show producer. The 2008 concert will begin at 8 p.m. at Disney’s California Adventure Park’s Hyperion Theater. The 2,000-seat venue is located in the Hollywood Pictures Backlot area of Disney’s California Adventure park at the Disneyland Resort in Anaheim. Tickets are available to Yamaha dealers on a limited basis, and artists are subject to
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change. Dealers should see their Yamaha representative for more ticket information. John Legend started playing the piano at the age of three. Twenty-three years later, his first major-label album Get Lifted (2004) debuted at #1 on the R&B Album chart the week of its release, won the musician three Grammys and sold more than three million copies worldwide. His follow-up album Once Again (2006) proved he has staying power, winning him two more Grammys among numerous other accolades. Platinum-certified, singer/songwriter/pianist John Ondrasik heads up the popular group Five for Fighting, known for such hits as “100 Years” and “The Riddle.” His first hit single “Superman (It’s Not Easy)” became something of an anthem after 9/11, resulted a Grammy nomination, and earned the album America Town a platinum certification. Isaac Slade is the lead singer of the popular pop/rock band The Fray, which found national success with the single “Over My Head (Cable Car).” The pianist and vocalist wrote all of the songs on the band’s debut album How To Save A Life. The debut single was followed up by the worldwide hit “How to Save a Life,” which spent 58 consecutive weeks on the charts, reaching the top 10 in the U.S. and peaking at number-one in Bulgaria, Ireland, Canada, and Spain. By the time the smoke had cleared, The Fray’s debut was certified double-platinum by the Recording Industry Association of America and was declared the best-selling digital album of all time. The performers will be backed by a veritable who’s who of musicians, and legendary bassist Nathan East will be the show’s musical director. East has recorded, performed and co-written songs with artists such as Eric Clapton, Elton John, Michael Jackson, Whitney Houston, Anita Baker, Babyface, Quincy Jones, Al Jarreau, David Benoit, Phil Collins, and Philip Bailey.
Deering Banjos Inducted into Gallery of Honor Greg and Janet Deering of the Deering Banjo Company were recently inducted into the Gallery of Honor at San Diego’s East County Conference Center. They join the ranks of astronaut Ellen Ochoa, Olympic athlete Greg Louganis, basketball star Bill Walton, and actor Dennis Hopper, among others. The honorees represent more than 130 years of history, from the 1870s to the 21st Century. Greg and Janet Deering, along with Bob Taylor of Taylor Guitars, are the fi nal inductees in the Gallery of Honor, whose walls are lined with the photographs and biographies of JANUARY 2008
the men and women whose varied disciplines have brought honor to their home community. The Conference Center was created by San Diego’s Grossmont Healthcare District. The criteria used to select the honorees included residence in East county, significant contributions beyond local borders, and recognition outside the local community. Celebrating over 32 years as a company, the Deering Banjo Company was started by Janet and Greg Deering and has always been located in the San Diego area. Their banjos are owned by countless individuals worldwide and played by such prominent professional artists as the Keith Urban Band, Bela Fleck, The Oakridge Boys, Montgomery Gentry, John McEuen, the Elton John Band, and The Kingston Trio. “As a young man, I never thought we would be honored in this way,” commented Greg Deering at the induction ceremony. “Years ago, Bob Taylor and I were part of a company in San Diego called The American Dream. That is what we are all really here celebrating tonight.” To learn more about Deering Banjos, visit www.deeringbanjos.com or call tollfree 800-845-7791.
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Acesonic Debuts Karaoke Mixing Amp Acesonic releases the AM-825 Professional Karaoke Mixing Amplifier, which can send digital signals to and from a personal computer. The 600-watt amp is the first karaoke mixing amplifier to include a USB 2.0 interface for both playback and recording which also allows users to record vocals and music directly on their computer. Users can record live performances right into the computer and the authenticity of the performance is enhanced with the latest in audio technology from the BBE Sound Maximizer. Other features include two component video inputs, three RCA audio/video inputs, three S-video inputs, and four audio outputs. Its key control can change the key within nine ranges, and comes with remote control, USB to PC cable, USB Driver CD, power cord, and heavy-duty rackmount kit. For more information, visit: www. acesonic.com or www.acekaraoke.com. JANUARY 2008
See us at NAMM Booth 353
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Supplierscene Taylor Electric Guitar Web Site Online Taylor Guitars has launched a Web site for its SolidBody and top-selling T5 Thinline five-way electric guitars. The Web site, www.taylorelectricguitars.com, is loaded with interactive features that make it easy for visitors to witness and experience what these guitars are capable of, and to share the excitement of discovery with their friends. In the “Video” section of the new site there are artist clips, including guitarist Tommy Shaw (Styx/Damn Yankees) talking about the SolidBody he first played at a Guitar World magazine video shoot. Double-platinum selling singer/songwriter Jason Mraz and 2007 CMA Horizon Award-winner Taylor Swift are featured playing the Taylor T5 at the NAMM Show, and a clip of Ultimate Guitar Show host Marc Seal shows the guitar-slinger ripping through “The Taylor Electric SolidBody Jam.”
There is also an intimate look inside 2010 Design, home of Taylor’s Product development team. In this brainstorming session, company president Bob Taylor and guitar designers David Hosler and Brian Swerdfeger discuss Taylor’s focus on original concepts, an example being its electronics evolution from the Expression System, to proprietary T5 pickups, to the Style I and Style II humbuckers of the new SolidBody electric. Interactive features of taylorelectricguitars.com include the Soundcheck, where nearly 200 sound clips of possible T5 tones are available for audition, and a palette of color swatches which allows one to “paint” a virtual T5 Standard or Custom with a choice of color, sunbursts, or metallic finishes. Visitors may also share information, comments, and images with friends and colleagues via links
to three popular online social networks, Digg, Facebook, and del.icio.us. In the “Features” sections, in-depth explanations of both guitars are offered, and in “Specs,” complete specifications and pricing for SolidBody Classic, Standard, and Custom models, and T5 Standard and Custom 6- and 12-string models are available. There also are photo galleries, with full and detail photographs of the SolidBody and T5, and shots of Shakira, Switchfoot lead singer Jon Foreman, and Louisiana R&B rocker Marc Broussard playing the T5, as well as pictures of Taylor employees and factory tour visitors test-driving the SolidBody. The site may also be accessed by clicking the “Electric” link in the “Our Line” section on the homepage of Taylor’s main Web site (www.taylorguitars.com
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Leblanc Cadenza Clarinet Aimed at College-Bound Musicians High school clarinet players moving to college music ensembles or a music degree should have an instrument that actually promotes professional performance, according to clarinet guru Morrie Backun. “The problem is that some well-known instruments are using lower- grade grenadilla than they did a generation ago,” he states. “Other popular makers often provide the finest grade of wood only on the most expensive models while the majority of their popular models have lesser grades.” “The Leblanc line of clarinets is different,” says Steve Nelson, director marketing for Leblanc clarinets. “Whether the player chooses
the feature-filled Legacy model, the versatile Symphonie model, or the valuefilled Cadenza model, all Leblanc by Backun professional models feature the highest-quality grenadilla wood. All models also feature silver-plated keys, Valentino “greenback” pads (preferred by artists and technicians alike) and two barrels; one each in grenadilla and cocobolo for flexibility of sound and pitch. No matter which Leblanc instrument the players choose, they are getting the highest value in clarinet performance.” The Cadenza Bb clarinet (LB130) shares similar acoustical designs as the more advanced Legacy and Symphonie
Leblanc clarinet designer Morrie Backun.
models, the and offers incredible value and performance. This grenadilla instrument features two Backun Ringless barrels in cocobolo and grenadilla. The balanced key work offers fewer adjustment points, while the custom tapered pivot screws provide excellent stability to the mechanism. The outfit includes a compact backpack case and a Leblanc Cadenza hard rubber mouthpiece with a Bonade inverted silver ligature and cap.
Lectrosonics, Heil Join Forces For Wireless Mic System Lectrosonics and Heil Sound have announced they have entered into a strategic partnership. The agreement, reached in late November, has already resulted in a new handheld wireless microphone, the Lectrosonics UTPR20. The UTPR20 combines the capsule from Heil Sound’s PR20 dynamic microphone, recognized as one of the industry’s premier instruments for vocals, snare, and cymbals, with Lectrosonics’ UT Series Digital Hybrid Wireless transmitters. The Lectrosonics UT transmitter makes the most of the PR20 capsule with its Digital Hybrid Wireless technology, thus ensuring compandor-free audio for wide dynamic range and neutral frequency response.
The UTPR20 will have a distinctive look when compared to the standard UT transmitters in the Lectrosonics line. It employs Heil’s grill basket and capsule identifier ring. At the foot of the transmitter, the product features a gold-colored battery-access ring to match the unit’s overall color scheme. Featuring 100 mW RF power that facilitates longrange application usage, 256 synthesized frequencies, and full compatibility with Lectrosonics Digital Hybrid Wireless and analog receivers, the new UTPR20 incorporates many advanced features that provides users with a wide range of
possibilities for high-quality speech and vocal performance. Karl Winkler, Lectrosonics director of business development, commented on the new strategic partnership, “I’m personally very excited about the partnership between Heil Sound and Lectrosonics. Bob Heil literally wrote the book on concert sound and has worked with everyone in the industry. The combination of the UT transmitter and the Heil PR20 capsule brings out the best in both components.” Lectrosonics will show the UTPR20 at the NAMM Show and anticipates delivery in February. MSRP is estimated at $1,695.
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Lectrosonics’ Karl Winkler and Bob Heil, founder of Heil Sound. JANUARY 2008
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Supplierscene Ron Spagnardi Drum Titles Live On In addition to creating a highly successful contemporary drumming magazine, Modern Drummer founder Ron Spagnardi somehow found time to augment his contribution to the drumming community by writing a series of instructional books that have become classics in their own right. “Ron was always writing something,” comments Modern Drummer editor-inchief Bill Miller, who took over the responsibility for running the magazine after Ron Spagnardi’s passing in 2003. “His dedication to helping drummers and his passion for drumming is an inspiration.” In addition to a hectic schedule that included writing, editing, and managing Modern Drummer and its multi-dimensional growth, playing drums professionally, raising a family, and finding a little time to sleep, Spagnardi was responsible
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for authoring nearly a dozen books covering subjects such as hand and foot technique, independence, and big band and jazz drumming. These books remain staples in the Modern Drummer Library and continue to be a large part of the company’s commitment to modern drummers that includes the monthly magazine, a library of over 20 books, a major online presence, and events such as the Modern Drummer Festival Weekend. Currently available book titles by Spagnardi include “Accent Control”, “The Big Band Drummer”, “Building Bass Drum Technique”, “Drumset Con-
See us at NAMM Booth 4001
trol”, “Paradiddle Power”, and “Progressive Independence”. These books, as well as the entire book Modern Drummer Library, are distributed by Modern Drummer Publications and the Hal Leonard Corporation, 7777 W. Bluemound Rd., Milwaukee, WI 53213. Phone: (414) 774-3630. Fax: (414) 774-3259. Web site: www.halleonard.com.
JANUARY 2008
Benedetto Guitars Celebrates 40 Years Master Luthier Robert Benedetto celebrates his 40th anniversary in business during 2008. To commemorate the occasion, a limited run of 40 “40th Anniversary Bambino” models will be hand-made at Benedetto’s Savannah, Ga., factory. In addition, Benedetto will handcraft a 40th Anniversary custom guitar, to be debuted at a jazz guitar concert at Miner Family Vineyards, Napa Valley, Calif., on Aug. 16, 2008 (along with a 40th Anniversary Limited Edition Miner/Benedetto wine.) Designed to provide more affordable archtop electric guitars while continuing the traditional of carved flagship models, Benedetto has created the environment to meet the guitarist’s quest for a Benedetto for both professionals and collectors alike. Located in Savannah, Georgia, Bob Benedetto has hand selected and personally trained the most talented craftsmen from around the country. Day in and
Sonaré Winds Launches New Web Site
Bob Benedetto in his New Jersey workshop in the mid-‘70s.
day out, he personally oversees every step of production while still taking time to handcraft one-of-a-kind archtop creations in his own corner of the facility. Benedetto guitars have been played by three generations of jazz masters including Johnny Smith, Kenny Burrell, Joe Diorio, Martin Taylor, Bucky Pizzarelli, Chuck Wayne, Cal Collins, Jack Wilkins, Ron Eschete, Howard Alden, Frank Vignola, Andy Summers, Jimmy Bruno, and Earl Klugh. The Benedetto guitar appears on countless recordings, videos, and TV and film soundtracks, and has been featured in books, magazines, and museums (including the permanent collection of The Smithsonian Institutions National Museum of American History), and on concert stages and jazz festivals around the world.
Sonaré Winds announces the launch of its brand new Web site at www.sonarewinds.com. This site has a fresh new look and offers extensive product information on both the company’s manufactured and distribution products. Sonaré manufactures their own lines of flutes, piccolos, and trumpets and is the North American distributor for Keilwerth Saxophones, York Brass Band instruments, Schrieber Bassoons, and Zonda Reeds. The Web site also includes individual artist pages highlighting the lineup of artists we have playing Sonare instruments, an educator resource page, as well as a What’s New section. Also featured is new music written and performed by a local Massachusetts high school jazz ensemble.
MTNA National Conference Slated for Denver The 2008 Music Teachers National Association (MTNA) National Conference will take place in Denver, Colo., March 29–April 2, at the Hyatt Regency Denver and the Colorado Convention Center. Along with professional workshops, sessions, industry showcases, and master classes, the conference will also feature evening concerts. Acclaimed pianist Lang Lang highlights the guest list, performing in concert on Tues., Apr. 1. At Pedagogy Saturday, Mar. 29, Marilyn Horne, opera singer and founder of the Marilyn Horne Foundation, will host a master class. Anne Epperson, successful pianist, recording artist, teacher, and clinician, will play at the conference’s Opening Session on Sat., March 29. MTNA expects more than 2,000 music teachers from across the country to be in Denver for the annual five-day event. JANUARY 2008
MTNA is a nonprofit organization of independent and collegiate music teachers committed to furthering the art of music through teaching, performance, composition, and scholarly research. Founded in 1876, it is the oldest profes-
sional music teachers’ association in the United States. For more information, contact MTNA at (513) 421-1420 or (888) 512-5278. Email: mtnanet@mtna.org. Web site: www.mtna.org.
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Supplierscene RS Berkeley Promotes Band Instruments for All Levels The history of RS Berkeley can be traced back to a collaboration of two musician/ educators begun in 1968. Over the ensuing decades, they moved forward with their dream of building a company that would make a positive and lasting impression with student and professional musicians nationwide. In 2002, after extensive research and development, they launched RS Berkeley Inc.
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RS Berkeley is a company that specializes in student, intermediate, and professional woodwind and brass instruments. The foundation of RS Berkeley lies within the companyâ&#x20AC;&#x2122;s high standards. Their priority is to meet the needs of student, intermediate, and professional musicians and music educators alike. RS Berkeleyâ&#x20AC;&#x2122;s craftsmanship comes from years of experience combined with the fin-
est materials and the latest in precision technology. For the student, they offer the Elite series, for the intermediate or semiprofessional RS Berkeley has the Signature series the Artist series, and for the professional, the vintage Virtuoso series of saxophones. There is an immense amount of research and preparation that goes into the production of RS Berkeley instruments, they note. The RS Berkeley team of musicians and experts constantly consult with their manufacturing plant to build the finest musical instruments available. The production of the instruments continues at their New Jersey facility where an additional final adjustments and play-testing is performed by highly skilled technicians. RS Berkeley offers an innovative and affordable range of band instruments that allow all players to benefit, regardless if they are a beginner or a professional. After consulting with leading saxophonists and intense research and development, RS Berkeley is excited to announce the newest expansion to its instrument line, the Virtuoso series saxophones. The Virtuoso series saxophones feature many of the characteristics of the great saxophones of the 1950s and â&#x20AC;&#x2DC;60s, but at an affordable price. The alto and tenor instruments have begun to appear in the hands of the most famous jazz artists of today. RS Berkeley is proactive in MENC, attending state music educator conferences and meeting with music teachers and students. There has been an outstanding response from band directors throughout the United States to their lines, the company reports. RS Berkeley stands by their products and offers an instrument trial program to all teachers. RS Berkeley is a member of MENC, the International Association of Jazz Educators (IAJE), NAMM, and NAPBIRT. For more information, RS Berkeley Inc., P.O Box 715, Scotch Plains, NJ 07076. Phone (908)790-9499. Visit www.rsberkeley.com. NAMM Show exhibit #3025. JANUARY 2008
60th Anniversary for Peterson Tuners Chicago-based Peterson Electro-Musical Products, Inc., the original strobe tuner manufacturer, will be celebrating its 60th year in business in 2008. The company dates back to 1948 with its first product being the Model 150 reference tuner. Since then, Peterson has continued to be a leader and innovator in the tuner field by introducing the industry’s first audio/ visual tuners, LED-based tuners, and mechanical wheel strobe tuners. Recently, with its Virtual Strobe Technology tuner
line, Peterson continued its dedication to players by offering the world’s first pedal strobe tuner with genuine true bypass, software strobe tuner, and rackmount strobe tuner. “While we have been around for a very long time, we are just now hitting our stride,” says Pat Bovenizer, vice president and
35-year veteran of Peterson. “2008 will be another exciting year for us with the introduction of new products and markets we will be targeting.” Peterson’s official anniversary ceremony will be held at the NAMM Show on Sat., January 19th at 2 p.m. in booth #5990.
George Fullerton Revisits Fender For 50th Anniversary Strat, Amp Fifty years after the introduction of the 1957 Fender Stratocaster, Fender is welcome one of the original design pioneers, George Fullerton, back for the release of the Limited Edition George Fullerton 50th Anniversary Stratocaster guitar and amp set. The Fullerton set will be produced by the Fender Custom Shop in Limited Edition of only 150 globally and will include Master Built reproduction of a 1957 Stratocaster paired with a Relic Tweed Pro Junior amplifier. The project was a creative collaboration between Fullerton and the Fender Custom Shop Master Builders. The Limited Edition George Fullerton 50th Anniversary Stratocaster is a Master Built instrument with a two-color sunburst lacquer finish on its three-piece blade-cut alder body. The one-piece ’57style soft V-shaped maple neck has a lacquer finish and 7.25”-radius maple fi ngerboard. The guitar include ’50s-style pickups hand-wound by expert Abigail Ybarra, who was hired to work for Fender by George Fullerton in 1956 and continues to work at the Fender Custom Shop today. The guitar also features a threeposition pickup selector switch mounted on a single-ply white pickguard, plus vintage hardware, a commemorative neck plate, and a certificate of authenticity signed by George Fullerton. The guitar’s partner is the Relic Tweed Pro Junior amp, which evokes the ’50s JANUARY 2008
era of small Fender tube amps such as the Champ, Princeton, and Harvard. The 15-watt, single-channel Relic Tweed Pro Junior features a single 10” speaker, vintage pointer knobs, and period-correct vintage-style tweed covering. In 1948, George Fullerton went to work for his close friend, Clarence “Leo” Fender, at the Fender Electric Instrument Co. in Fullerton, Calif. He became a key collaborator with Fender and played a pivotal role in the design and manufacture of the revolutionary instruments and amplifiers that later went on to change the world. “Leo and I used to go out and sit in these nightclubs, beer joints, and smoky rooms to talk to musicians, to listen to
what they had to say,” said Fullerton. “We were trying to learn what players really needed for their instruments. We listened to them rather than tell them what we were doing — we used a lot of what we learned in our designs for the market.” In 1954, Fender the Stratocaster. Featuring a comfortable contoured body, three pickups — which allowed for a multitude of tones never heard before — and a tremolo system that allowed players to mimic popular lap- and pedal-steel tones, all while remaining in tune. After three years of production and design improvement, the 1957 Stratocaster was introduced and is still widely considered to have achieved design perfection.
Come & Get It! 7 DC & 7 AC Outlets Computer Controlled Sequence All AC/DC Outlets 7000 Joules Reduce Noise, Heat & Waste Firmware & Software Upgrades
See us at NAMM Booth 6899
MMR 133
Supplierscene Woodwind & Brasswind Named Official Sponsor of the Band Chicago The Woodwind & Brasswind (WWBW) has announced it has been named the “Official Sponsor of the band Chicago.” The announcement comes on the heels of a recent visit by the group to WWBW’s South Bend, Ind., corporate headquarters and coincides with WWBW’s 30th anniversary and Chicago’s 40th anniversary. Band members received a complete tour of the facilities, including the 30,000 square foot retail store. Peter Schivarelli, who manages Chicago, talks about WWBW becoming an Official Sponsor of the band. “The relationship between Woodwind & Brasswind and the
band Chicago seemed to be a perfect fit, and with us celebrating our 40th Anniversary and Woodwind & Brasswind celebrating their The band Chicago visits The Woodwind & Brasswind. From left: Tris Imboden, Bill Champlin, Lee 30th Anniversary, it Loughnane, Robert Lamm, Walt Parazaider, James Pankow, Keith Howland, Jason Scheff. Photo seemed only natural.” courtesy Peter Schivarelli/HK Management. Formed in their singles. The group would go on to score five namesake city in 1967, Chicago’s music consecutive #1 albums starting in 1972 with mixed rock, pop, and jazz in a completely Chicago V, and concluding with Chicago IX new way. Propelled by innovative horn ar- Chicago’s Greatest Hits. Chicago has had rangements, the band’s commercial potenworldwide sales of more than 120 million tial was soon apparent when in 1970 the records and 50 hits in the U.S. alone. band hit the charts with its first of 21 Top 10
Luna Guitars Presents ‘Trinity’ Guitar Known for artistic guitars, Luna is pleased to present a masterpiece for 2008, the Luna “Trinity”. The instrument balances Luna’s best creative and technical efforts. Crafted at the Terada factory that has manufactured guitars for Alvarez, Gib-
son, Gretsch, and Martin, this instrument combines uncompromising structural integrity and superb playability, tone, and projection, the company reports. The “Trinity” features a solid Sitka spruce top with a knot work sound hole crafted of
®
134 MMR
See us at NAMM Booth 4805
mother-of-pearl with ebony borders. An ebony bridge, classic herringbone binding, rosewood sides and solid Rosewood back put the finishing touches on the instrument. Luna’s motherof-pearl logo shines brightly from an ebony headstock with Gotoh 18:1 tuners while Luna’s mother-of-pearl signature moon phase fret markers make their way across an ebony fretboard with stainless steel frets. Luna’s attention to detail is further evidenced by a bone nut and saddle. Complementing the design effort is the inclusion of a B-Band Preamp Tuner that maintains the intimate and natural acoustic tonal quality of the instrument. The preamp includes a three-band EQ, phase select, low cut fi lter with frequency select, as well as Hi and Lo Z outputs. For additional information, contact Derek Badala at 888-854-5045. NAMM exhibit #4272. JANUARY 2008
Classifieds
Visit the Classifieds on the Web: www.MMRmagazine.com
Accessories
Business Opportunities • Band and Orchestra Rentals • New and Like New Educator-Approved Brand Name Instruments • Personalized Rent-To-Own Program • No Franchise Fee or Inventory Investment • No Shipping Costs • High Commissions Paid the 1st of Every Month • Exceptional Service
Distributors Welcome
Breaking News Announcements
Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com
Business Opportunities
NAMM Booth# 3604 JANUARY 2008
MMR 135
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Business Opportunities
������������������������� Choose the rental program that rewards achievement. ������������������������� ■���������������������������������� Q ■ ������������������������������������������ Q ■ �������������������������������������������� Q ■ �������������������������� Q ■ ����������������������� Q ■ ������������������������������������ Q Q ■ �����������������������������������������������������������
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17725 NE 65th Suite B235 Redmond, WA 98052 harmony.music @gte.net
1.800.356.2826 1.800.356.2826
NAMM Booth# 3604
CLASSIFIEDS on the MOVE! check
www.mmrmagazine.com for daily updates!
136 MMR
JANUARY 2008
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Help Wanted Educational Marketing Manager & Instrument Repair and QC Technician Jupiter Band Instruments, Inc. in Austin, Texas is looking for two exceptional individuals to join our team.
The national Educational Marketing Manager responsibilities include research and development of marketing-oriented programs for educators and educational resources. Candidates will have strong written and verbal presentation skills, experience in music education, and drive to grow a highly visible, comprehensive program. Some travel involved. The Instrument Repair and Quality Control Technician is responsible for maintaining the highest level of quality standards for all Jupiter wind instruments, Altus Flutes and Majestic percussion instruments. Minimum of 5 years experience in the repair of wind instruments from student through professional level. Must be willing to learn new repair techniques relative to manufacturing process. Some travel involved. Jupiter offers comprehensive health benets and a 401K program. For more details visit our website at www.jupitermusic.com. Email resume to tpeterson@jupitermusic.com. Please reference job position in subject line.
Sales professionals needed for a YAMAHA/Lowrey dealer in Little Rock, AR and Springeld, MO. We offer agreat commission plan plus benets. Please email mspiano01@yahoo.com. JANUARY 2008
Instruction
Guy Lee’s
“How To Make a Living Teaching Guitar” Guytar Publishing
www.guytar.com MMR 137
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For Sale
Merchandise
FOR SALE Beautiful central Florida Well-known music store, Located 21 years on East Coast! All inventory/xtures, turnkey! Major brands, full-line. No real property. 6 + studios Owners have aging parents. Call PM only 321-723-6489 Or 321-725-3047
MUSIC STORE FOR SALE IN HAWAII Have you ever dreamed of living in Hawaii? This could be your chance! Full line music store in paradise. All inventory and xtures included. Most major lines are represented. $125,000.00 For more information Call 808 870-5953 MUSIC STORE FOR SALE IN SUNNY FLORIDA Well established for over 30 years 4k sq. ft., newly renovated Full line instruments, rental program, teaching studios, music books, and instrument repair dept. Turn key ready: Inventory, xtures and repair equipment included. $65K + Inventory Owner ready to retire, LET’S TALK For more information contact: doityesterday@verizon.net
Merchandise Oboes & Bassoons
We create the finest hand-crafted Oboes & Bassoons. Also replacement 5K Bassoon Bocals.
Linton Woodwinds Corporation, Jack Linton 1013 Alma St. Elkhart, IN 46514 U.S.A. PH: 1-866-220-2909 Fax: 574-266-7658 E-Mail: info@lintonwoodwinds.com www.LintonWoodwinds.com
138 MMR
JANUARY 2008
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Merchandise
300,000 Piano Lovers! That’s how many unique, piano loving people visit PianoWorld.com every month. Be smart, advertise your piano or music related business where your new customers are hanging out.
PianoWorld.com Home of the world famous Piano Forums.
For more interesting statistics and advertising information: Visit www.PianoWorld.com/advertising ... Now!
equatone@earthlink.net
YAMAHA–KAWAI & MORE
CERTIFIED PRE-OWNED PIANOS
Asian High Quality
Studios, Consoles, Spinets Lot Pricing: $195-$350 Solid, Reconditionable Pianos. Some have Benches. JAY-MART PIANO WHOLESALERS P.O. Box 21148 • Cleveland, OH • 44121
800-411-2363
Fax: 216-382-3249 • Email: jaymartpianos@sbcglobal.net “The Piano Store For Piano Stores”
CASES CASES CASES Factory Direct! Any ATA Case For $99 Mixers, Amps, Heads, or Keyboards www.newyorkcasecompany.com
877-692-2738
ACCORDIONS: All sizes —
No other supplier offers superior service before, during and after the sale. You get what you pay for!
GUARANTEED LANDED QUALITY
1-800-782-2694 North American Music 11 Kay Fries Drive Stony Point, NY 10980 Fax: (845) 429-6920
FINANCING AVAILABLE
over 100 in stock — new & used. Regular, Electronic, MIDI, etc. JOHN GAUNT, Distributor, 1248 S. Highland Ave., Clearwater, FL 33756, (727) 443-4113. ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune, CASTIGLIONE DISTRIBUTING CO. 13300 E 11 MILE WARREN, MI 48089 PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM
JANUARY 2008
MMR 139
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Miscellaneous BAND INSTRUMENT REPAIR VIDEO Save $$$ on repair expense. Earn extra income. Journeyman repairman offers “How To” videos on the repair of brass and woodwind instruments. For information write to: B.I.R.V. Co. 880 Slater Rd. Bellingham, WA. 98226 (360) 384-6707
Repair Tools BOW REHAIRING Expert Bow Service
Order forms,Pricing and Shipping label at:
www.bowrehairing.com Violin bows as low as $10.00 per bow in quantity incl. shipping (see website for details.) Large inventory of replacement parts both new and vintage. IRA B. KRAEMER & Co. Wholesale Services Division
“An industry leader since 1967” 467 Grant Avenue, Scotch Plains, N.J. 07076 Tel: 908-322-4469 Fax: 908 322-8613 e mail: info@bowrehairing.com
Repair Tools
For 60 years we have provided musical instrument repair tools to technicians and musicians around the world. We have a wide selection of pads and other supplies in addition to our repair tools. Contact us today for a FREE CATALOG.
Sales Reps Wanted
REPS WANTED
Giannini – Crafted with a Brazilian Soul.
BAND INSTRUMENT REPAIR Complete woodwind/brasswind repair, from rental return service to complete overhauls. Dealers welcome. All work guaranteed. Member of NAPBIRT.
REPAIRS BAND INSTURMENTS SINCE 1946. Competitive prices, 100% satisfaction GUARANTEED Dealer inquiries invited. Write or Call: PHILLIPS MUSIC CORPORATION 17668 State Highway B Kirksville, MO 63501
660 665-5889 FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE NAPBIRT member, 25 Years Experience Contact: Dan Rieck, 801-733-4243 dan@utahwoodwindrepair.com 140 MMR
www.gianniniguitars.com
We are seeking motivated and experienced reps to represent our complete lines of guitars and strings. Prime territories available in the USA. Interested candidates should email resume to: georges@etrosmusic.com
Quality Repair Service PH #574-268-5360 email: mwebb451@embarqmail.com
Sales Reps Wanted Sales Representatives Wanted!!
Michigan-based Brass, Woodwind and accessories line. Join a great new organization with an “artist-endorsed” product. Competitive Commissions. North American territories open. Contact: db@dymusicusa.com 734-384-1705
School Sales Reps Wanted SCHOOL REP
StringWorks is looking for school reps nationwide to represent our world renowned violins, violas, and cellos All areas available. Contact Todd at tmf@stringworks.com
INDEPENDENT SALES REPS Sales Reps Wanted Band & Orchestra Instruments Most territories open A Great Job! AMERICA LONGXING
(718) 706-0828 Ask for Paul
JANUARY 2008
Visit the Classifieds on the Web: www.MMRmagazine.com
Seeking Employment
Vintage Instruments
I Don’t Sell, You Don’t Pay Pianos/Digitals/Organs Closer for hire! 20 years experience Outside promo specialist timfeager@msn.com • 561-379-4718
Services SHIPPING YOUR PIANO
with Lone Wolf Trucking
is a “grand” idea!
An independent, long-distance Mover specializing in coast-to-coast residential Relocation.
1-800-982-9505 Alamogordo, New Mexico. 88310
ICC MC-256289
www.mmrmagazine.com
Wanted To Buy re ’ We ing
y os u B ian P
We are buying grands — and smaller verticals Honest - Professional - We Sell Nationwide JAY-MART PIANO WHOLESALERS P.O. Box 21148 • Cleveland, OH • 44121
800-411-2363
Fax: 216-382-3249 Email: jaymartpianos@sbcglobal.net “The Piano Store For Piano Stores”
www.mmrmagazine.com
Wanted USED TUBAS ANY CONDITION-CASH PAID LOCAL & NATIONWIDE PIANO MOVING • CRATING • STORAGE •
(800) 222-2888
(310) 830-3362 (FAX) • http://www.pianomove.com
THE TUBA EXCHANGE 1825 CHAPEL HILL RD. DURHAM, NC 27707 1-800-869-8822 WWW.TUBAEXCHANGE.COM
WE, BUY, SELL, TRADE and ship worldwide. Written APPRAISALS available. GRUHN GUITARS, 400 Broadway, Nashville, TN 37203
(615) 256-2033
fax (615) 255-2021
www.gruhn.com
CLASSIFIEDS on the MOVE! check www.mmrmagazine.com for daily updates!
Used Instruments Used 4 Less Music
over 2,000 used parts and 400 used instruments. 50 – 70% less than new. Repaired with one year guarantee or not repaired. Brand names Clarinets and utes from $50 Alto saxes from $250 Everything from piccolos to Sousaphone Clarinet & Flute repad $69 Call Jimmy Hayes 800 559-4472 JANUARY 2008
Breaking News Find it in the Hot News section of MMR’s Web site,
www.MMRmagazine.com MMR 141
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Classified Advertising
Please charge my:
To Advertise Call Toll Free 1-800-964-5150 Deadline: Fourth Friday of every month
Mastercard
PLACE YOUR AD BY MAIL OR FAX: Attention: Classified Ads MMR, 21 Highland Circle Ste. 1 Needham, MA 02494 FAX your ad copy to (781) 453-9389
PAYMENT MUST BE RECEIVED IN ADVANCE MasterCard, Visa, American Express accepted PLEASE PLACE MY AD UNDER THE FOLLOWING HEADING
AD RATES $20.00 per inch (1 inch minimum). 1 inch = 7 lines, 36 characters per line . $30.00 per inch if one color, logo or graphic added. Add $1.00 per bold face line, $5.00 for use of a box number. Display classified: $45 per inch. PAYMENT MUST BE RECEIVED IN ADVANCE.
__ Books __ Business Opportunities __ Distributors __ For Sale __ Help Wanted __ Instruction __ Lines Wanted __ Schools __ Luthiers __ Merchandise
__ Miscellaneous __ Repairs __ Services __ Sales Rep Source __ Schools __ Software __ Vintage __ Wanted to Buy __ Other ( )
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Credit Card #: _________________________ Expires_____/_____ Authorized Signature: ___________________ Name:_________________________________ Company: _____________________________ Street: _________________________________ City: __________________________________ State: _________________________________ Zip Code: ______________________________ Telephone #:___________________________ Fax # _________________________________ Email Address: _________________________
Vintage Showcase WE, BUY, SELL, TRADE
Whatâ&#x20AC;&#x2122;s it worth? We buy, sell, trade, consign and appraise fine guitars, banjos and mandolins.
629 Forest Ave., S.I., N.Y. 10310 Phone (718) 981-8585 mandolin@mandoweb.com www.mandoweb.com
and ship worldwide. Written APPRAISALS available.
GRUHN GUITARS 400 Broadway, Nashville, TN 37203
(615) 256-2033 fax (615) 255-2021
www.gruhn.com
Call Maureen Johan 800-964-5150, ext 34 or mjohan@symphonypublishing.com
for Special Offer Details! 142 MMR
JANUARY 2008
Adindex COMPANY NAME
E-MAIL/WEB ADDRESS
PAGE
A Acoustics First Corp. Allparts Amati America Longxing Inc. American DJ Supply Inc. American Way Marketing Amp-U-Plug-N-Play Anderson Silver Plating Antigua Winds, Inc. ASC August Forster Aurora Strings
www.acousticsfirst.com www.allparts.com www.huntermusical.com www.americandj.com info@americanwaymktg.com www.ampuplugnplay.com www.antiguawinds.com www.sejungusa.com GermanAmer@msn.com www.stringsbyaurora.com
109 127 72 57 6-7 130 132 132 78 52 120 124
B Benedetto Guitars Bluthner USA LLC. Bohemia Piano Breezy Ridge
www.BenedettoGuitars.com www.bluthnerpiano.com www.bohemiapiano.cz www.jpstrings.com
115 56 77 115
www.ceciliomusic.com www.halleonard.com www.codabow.com www.codelenterprises.com www.coloradocase.com
104 29 102 101 134
C Cecilio Music Cherry Lane CodaBow International Ltd. Codel Enterprises Colorado Case
D D’Addario & Co. Dana B. Goods Diplomatte Musical Instruments Dunlop Manufacturing Inc.
www.daddario.com www.danabgoods.com psgpi@aol.com www.jimdunlop.com
19 99 101 92
E/F Eastwood Guitars Eleca International EMD Music Inc. Evets Corporation Fishman Transducers, Inc.
www.eastwoodguitars.com www.eleca.com www.staggmusic.com www.danelectro.com www.fishman.com
70 26 21 3 80
G Gold Crest Grover JANUARY 2008
www.mightybright.com www.grotro.com
91,93 83
COMPANY NAME
E-MAIL/WEB ADDRESS
Gulf Music Sales
www.gulfmusicsalesonline.com
PAGE 87
H H & F Technologies Inc. Hailun Hal Leonard Corp. Hall Crystal Flutes Inc. Hamilton Stands Hoshino (USA) Inc.
www.audio2000s.com 68 www.HailunUSA.com 85 www.halleonard.com 28-29 www.hallflutes.com 127 www.hamiltonstands.com 103 www.ibanez.com, www.tama.com 81
J JodyJazz Jupiter Band Instruments
www.JodyJazz.com www.jupitermusic.com
73 31
K/L K&M Stands Kaman Music Corp. Kawai America Corp. Ken Smith Basses Ltd. Kurzweil Music Systems Kyser Musical Products Inc. L. J. Hutchen Corp. Luna Guitars
www.km-america.com www.kamanmusic.com www.kawaius.com www.kensmithbasses.com www.youngchang.com www.kysermusical.com www.ljhutchen.com www.lunaguitars.com
123 48 cov 3 109 23 113 58 125
www.m-audio.com.com www.marathonpro.com www.meiselmusic.com sales@metmusic.com mpathx.com mpathx.com mpathx.com www.musicfreight.com
cov 4 62 79 46 129 131 133 76
M M-Audio Marathon Professional Meisel Stringed Instruments Metropolitan Music Co. MPathX MPathX MPathX Music Freight Musician’s Wholesale America Musicorp, Inc. Musicorp, Inc. Messe Frankfurt Inc.
www.musicianswholesaleamerica.com www.musicorp.com www.musicorp.com www.messefrankfurt.com
74 49 89 86
N/O NAMM National Education Music Co. National Music Funding NS Design Oasis Inc
www.namm.com www.nemc.com www.nationalmusic.com www.NedSteinberger.com www.oasishumidifiers.com
24-25 97 121 69 92 MMR 143
Adindex COMPANY NAME
E-MAIL/WEB ADDRESS
OSP Worldwide
www.ospworldwide.com
PAGE 107
P P & D Wholesale Peace Peak Music Stands LLC Pearl River Piano Group Peavey Electronics Perri’s Leathers Ltd. Peterson Strobe Tuners Petrof USA Piano Empire Piano Wizard PianoDiscld Pioneer ProDJ PJLA Music Products Players Music Accessories Pro-Mark Corp.
www.PDWholesale.net www.peacedum.com www.peakmusicstands.com www.PearlRiverUSA.com www.pvdj.com www.perrisleathers.com www.petersontuners.com www.petrof.com www.pianoempire.com www.pianowizard.com www.pianodisc.comm www.Pioneer.com www.pjlamusc.com www.players-music.com www.promark.com
127 45 45 119 15 64 90 117 11 54 9 71 65 105 55
sales@raxxess.com www.realdelosreyes.com
106 66
www.reverendguitars.com www.rsberkeley.com
30 96
R Raxxess Metalsmiths Real de los Reyes Reverend Musical Instruments RS Berkley Instruments
COMPANY NAME
E-MAIL/WEB ADDRESS
PAGE
www.playitnowtunes.com www.tkl.com www.shellstrings.com www.treganguitars.com www.aimsi.biz
59 1 93 100 82
www.vandoren.com www.vjrendano.com www.v2gotech.com www.wayneguitars.com www.cortguitars.com www.woodviolins.com www.wymanpiano.com
47 108 98 51 51 51 121
www.x-tempozone.com www.yamaha.com www.youngchang.com
126 17 42-43
T Talking Tabs TKL Products Corp. Tolito Musique Tregan Guitars Tri-Technical Systems
V/W Vandoren V.J. Rendano V2Go Wayne Guitar Westheimer Wood Violins Wyman Piano
X/Y X-Tempo Designs, LLC Yamaha Corp. of America Young Chang
S Sabian Ltd. www.sabian.com Saga Musical Instruments www.sagamusic.com Samson Technologies Corp. www.samsontech.com Schimmel Piano Co. www.schimmel-piano.de Sennheiser Electronics www.sennheiserusa.com Shubb www.shubb,com SHS International www.shsint.net SHS International www.shsint.net SKB Corp. www.skbcases.com SonarÈ Winds www.sonarewinds.com Sonora www.sonorastrings.com Stuart Spector Designs Ltd. www.spectorbass.com Stage Magic, Inc. www.pedalsnake.com Stellartone www.stellartone.com String Swing Mfg. Inc. www.stringswing.com Super-Sensitive Musical String www.cavanaughcompany.com
144 MMR
13 61 cov 2 67 63 115 88 66 60 41 99 58 57 91 5 27
JANUARY 2008
For the 7th time in eight years, KAWAI has received the coveted
Dealer’s Choice Award
as selected by the readers of MMR Magazine. 2005 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year
2004 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year
2003 Kawai RX Series Grand Pianos Acoustic Piano Line of the Year
Kawai CA91 Concert Artist Digital Piano 2007 Digital Home Keyboard of the Year
2002 Kawai CN270 Digital Piano Digital Home Keyboard of the Year
2001 Kawai ES1 Digital Piano Digital Keyboard of the Year
2000 Kawai CP200 Digital Ensemble Digital Keyboard of the Year
For over 80 years, the Kawai family has been a leader of innovation, always embracing the latest technology in the effort to create instruments of the highest quality and musicality. With its unique “Soundboard Speaker System,” the CA91 digital piano is yet another example of the way Kawai is crafting the future of the piano. See us at NAMM Booth 304 ABC – 3rd Floor Ballroom
Get M-Powered.
USB MIDI Controllers
Mics & Preamps
Pro Tools M-Powered
Guitar Technology Recording Interfaces
Handheld Recorders
DJ Tools
Studio Monitors
20 years of innovation. Best-selling products. Award-winning reviews. Maximum compatibility. Time-proven software drivers. Superior support. Great margins. If you’re not already using M-Audio to grow your business, please visit us at NAMM.
BOOTH # 6700
© 2008 Avid Technology, Inc. All rights reserved. Avid, M-Audio, the “>” logo, Pro Tools M-Powered and Torq are registered trademarks of Avid Technology, Inc. Availability subject to change without notice. Use of software subject to applicable licensing agreements.
See us at NAMM Booth 6700
www.m-audio.com