LifeCare
fa l l-w i n t e r 2 0 10
The Heart of Healing
March LifeCare institute will bring science and spirit together
The Healing Institute will bring Eastern and Western traditions of care together, as well as lodging for patients, guests and family.
Magazine
March
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Magazine
March contents
volume 1 issue 3
L ifeCare
8-10
Community Partners • RMC and MHD Sign Long-term Commitment • CBU Signs Letter of Intent with MHD
12-20
The March LifeCare Healing Institute: The Heart & Soul of Healing • Spiritual Partners • Serving the Community, One by One • Focusing on Patients • Healing Acts
22-23
The Process March JPA: Bringing Good Jobs to Riverside
24-28
Model of the Future Three Questions with Medical Development Specialists
32-33
Life and Care People in the News
34 Photo by Ted Nevills
Vicky McCain, left, and Dr. Andrew Robertson, at St. Bernardine Medical Center in San Bernardino, are founding members of the March LifeCare Healing Institute Board of Advisors.
4 March LifeCare Fall-Winter 2010
Looking Back Gresham-Savage Land-use Experts for a Century
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Higher Education
LifeCare
VOLUME 1, ISSUE 3
Magazine
March
Fall-Winter 2010
PUBLISHER March LifeCare Media EDITOR Paulette Brown-Hinds, PhD MLC STAFF WRITERS Tom Ecker Rickerby Hinds CONTRIBUTING PHOTOGRAPHERS Jim Dorsey Michael J. Elderman Khai Le Ted Nevills
FROM THE EDITOR
‘Healing Starts Here’
A
s leader of the March LifeCare media team, I find myself talking to people every day about the progress of the project, plans for the campus, and the developing
partnerships. Since last November, when the March Joint Powers Authority approved
ADVERTISING Tom Ecker Chris Allen
the project’s Environmental Impact Report
BUSINESS OFFICE Daylene Bush
Disposition and Development Agreement.
and Specific Plan, we have made tremendous progress. We completed the
photo by Michael J. Elderman
We hosted a groundbreaking ceremony and marked the beginning of demolition with a visit by Gov. Arnold Schwarzenegger. And we have
March HealthCare Development, LLC
announced a number of key partnerships including some that we share
MHD, LLC Don Ecker
in this issue. In the following pages we introduce you to more of the team
MHD Hospital & Physician Ventures Phil Dalton
some of the development process.
MLC Communications Don Dye
and Physician Ventures, at a healthcare conference his firm, Medical
MLC Media Paulette Brown-Hinds, PhD editor@marchlifecaremagazine.com
“three questions” on what the March LifeCare collaboration means in the
For advertising inquires contact BPC Media Works, LLC PO Box 912 Riverside, CA 92502 951.682.2664 advertising @MarchLifeCareMagazine.com
project that consistently sparks conversation, comments and questions.
Inland Custom Publishing Group Lynda E. Bailey Steve Ohnersorgen Jerry Rice Christie Robinson Don Sproul
that is working to build a healthcare model of the future. We also present Earlier this fall, we joined Phil Dalton, March LifeCare’s Director of Hospital Development Specialists, organizes annually in Las Vegas. He answers our wake of federal healthcare reform. You might be surprised by his answers. The main focus of this issue, however, is the one element of the The March LifeCare Healing Institute is the concept of holistic care that evolved from various conversations between project founder Don Ecker and a growing group of like-minded individuals. It started as simple presentations on healing and the arts, then grew with discussions of the campus hotel and wellness center, and exploded when we focused on the actual people who will be on the campus — both the patients and the caregivers. We assembled a group of disparate voices who shared a common vision, making the approach to healing one that is integrated, thoughtful, and focused on the mind and spirit not just the physical body. Join us as we explore the growing vision of March LifeCare.
-Paulette Brown-Hinds, PhD
Please contact us at MLC at editor@marchlifecaremagazine.com. printed by southwest offset printing
March lifecare ... HEALING STARTS HERE 6 March LifeCare Fall-Winter 2010
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Proposed renderings for the new March HealthCare Campus.
HOK Architects and McCarthy Building Companies ... teaming up to advance health and wellness in the Inland Empire and beyond.
W E C R E AT E . W E C A R E .
M C C A R T H Y.
W E C O N N E C T. W E I N S P I R E .
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community partners
RMC and MHD Sign Long-Term Commitment
E
Xactly one year after the approval of the Environmental Impact Report and Specific Plan by the March Joint Powers Authority, March HealthCare
Development, LLC (MHD) has signed an agreement with the Riverside Medical Clinic (RMC) that will be the foundation for a new integrated healthcare delivery system on the March LifeCare campus. MHD founder Don Ecker speaks with pride about his long-term relationship with RMC: “This is a cornerstone
Photo by Ted Nevills
Phil Dalton, left, Dr. Steve Larson and Judy Carpenter
agreement that, with Catholic Healthcare West and St. Bernardine Medical Center, creates a true partnership to bring a new healthcare vision to the Inland Empire.” “All parties are working hard to build a new healthcare model for the future and will spend the next 60 days to reach a definitive agreement for a comprehensive healthcare campus,” states Phil Dalton, MHD Director of Hospital and Physician Ventures. Founded in 1935, RMC is one of the oldest and most successful healthcare organizations in the Inland Empire. Modeled after the Mayo Clinic, the vision of RMC has been to bring top-notch primary and specialty physicians into a multi-specialty medical group that offers virtually every outpatient service the community might need. As the first fully accredited multi-specialty group in the area, RMC now serves more than 226,000 patients. Both RMC Chair/CEO Dr. Steve Larson and President/COO Judy Carpenter participated in the groundbreaking announcements made by MHD in June 2010. Dr. Larson said that the newly signed agreement with MHD “provides an opportunity to develop a coordinated healthcare system that
8 March LifeCare Fall-Winter 2010
encompasses the full continuum of care for the Inland Empire.” “This is an integral piece of our strategy to improve the access to high-quality healthcare services for the community,” Carpenter added. RMC Vice-Chair Dr. Ravi Berry was a key contributor in the finalization of this historic transaction. Dr. Berry said that “RMC and MHD are working closely together to build a model that will be an example for cost-effective, high quality, healthcare compatible with healthcare reform.” Mark Ostoich, MHD General Counsel, and George Reyes, RMC General Counsel, agreed that “it has been very gratifying to work together as a team to document this monumental transaction.”
ABOUT RIVERSIDE MEDICAL CLINIC The vision for the future of healthcare in the greater Riverside area was declared 75 years ago when two physicians started Riverside Medical Clinic in the Mission Inn Rotunda. Today, with facilities in Riverside, Corona, Jurupa, and Moreno Valley, over 120 Riverside Medical Clinic physicians, supported by a staff of over 700, deliver the highest standard of healthcare and continue to have a vision of excellence and service to RMC patients and the community.
CBU Signs Letter of Intent with MHD
O
FFICIALS OF MARCH HEALTHCARE Development (MHD) and California Baptist University (CBU) announced November 10 the signing of a letter of intent outlining mutual participation in a planned medical campus occupying
a portion of the former March Air Force Base near Moreno Valley. Donald N. Ecker, MHD Managing Director & Project Leader, and Dr. Ronald L. Ellis, CBU President, signed the letter of intent that previously was approved by the university’s Board of Trustees. Ecker said the letter represents the intent “to facilitate the development of a research, education, training and/or healthcare services facility on the campus property.” Under terms of the preliminary agreement, MHD pledges to convey a portion of the site known as the March1LifeCare Campus as a1“charitable Project4:Layout 8/20/10 7:52 to AMCBU Page
PHOTO COURTESY OF CBU
Donald N. Ecker, left, and Dr. Ronald L. Ellis
gift.” In return, CBU would be expected to develop and operate a facility on the property. No value was placed on the proposed gift of approximately five
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9
“
acres that CBU would receive under a definitive
Since I started this project, I’ve stressed the importance of having research, education and training on the March LifeCare campus. CBU, under the leadership of Dr. Ron Ellis, has developed a strong presence in the region as a premier educational institution. And their recent announcement of Dr. Chuck Sands as Dean of the College of Allied Health is just another indication of the strides that the campus continues to make.
10
March LifeCare Fall-Winter 2010
”
Don Ecker
agreement that is yet to be developed for the partnership with MHD. California Baptist University (CBU) is one of the top private Christian colleges and universities in Southern California. CBU offers bachelor’s, master’s and credential programs in Riverside, San Bernardino and online. California Baptist University believes each person has been created for a purpose. CBU strives to help students understand and engage this purpose by providing a Christ-centered educational experience that integrates academics with spiritual and social development opportunities. Graduates are challenged to become individuals whose skills, integrity, and sense of purpose glorify God and distinguish them in the workplace and in the world.
www.MarchLifeCareMagazine.com 
11
beginnings | envisioning the mlc healing institute
THE
Heart & Soul
W
OF HEALING
hen March
understood the vision. This needs
Don’s brother-in-law, Jimmy Miller,
LifeCare founder
to be a place where people have
was a World War II paraplegic.
Don Ecker
options. A place where Western
And because he personally
introduced his
medicine meets Eastern ways of
assisted with Jimmy’s care, he saw
idea of a “healing
healing. A place where the
first hand the limited options
center” during
experience of grieving can be
available for long-term care
one of his classic brainstorming
addressed with thoughtful care and
in the area.
sessions, the project team instantly
concern. A place where the unseen
He promised Jimmy before he
— the spirit and the soul — are
died that he would work to bring
treated as being as important
quality services to other veterans
as healing the physical body.
who live here in the region. During
A place where, to quote team
the journey to build March LifeCare,
member Charlotte Dye, “the end
Don’s sister-in-law Vicki, who was
of life is celebrated much like the
Jimmy’s wife, also lost her battle
beginning of life,” and where
with a recurrence of Hodgkin’s
families can prepare together. Not
disease.
only did the team understand the
Moving from hospital to hospice
idea, they infused it with their own
care, Don experienced the struggles
experiences.
most Inland Empire families have
For Don, the vision and
faced in similar circumstances when
focus on healing comes
forced to leave the immediate area
from a very personal place. Anyone who has heard a March LifeCare presentation knows
for care. The need for more hospital beds in the Inland Empire has been studied and documented, but the need for a different approach to healing, sickness, wellness, and care is rarely addressed during those same public discussions.
OVERVIEW: MARCH LIFECARE March LifeCare is planned as a 6-million-square-foot innovative and integrative health care campus that will include a hospital, medical office buildings, medical retail, a continuing care community from independent and congregate care to hospice, education and research facilities, a hotel and healing institute that will focus on wellness, Eastern and Western medicine and holistic care.
IN FOCUS THE HEALING INSTITUTE The heart of the campus will be the Healing Institute, a place where the physical aspects of healing meet the spiritual. With grieving and wellness centers employing both Eastern and Western approaches to healing, as well as the integration of the arts in spaces designed for the well being of body, soul and mind, this will truly be a place where healing starts. The Healing Institute also will include lodging accommodations for families, guests, patients, veterans and the campus community. MLC Healing Institute co-directors Douglas Ayres, left, and Rickerby Hinds Photos by Michael J. Elderman
“
”
I am constantly looking at how the integration of the arts can be a part of the vision. And how we can look at not just having the arts as an addition or afterthought, but really as an integrated part of the whole institute and the entire campus so that we can get to experience beauty, even during a time when we are at our worst.
Rickerby Hinds
T he team working to integrate this
fundamental concept of “healing”
developing socially conscious work. His work with communities in need
Douglas Ayres when he heard about the project.
Douglas is vice-president of
into the entire fabric of the campus,
of healing, and who often find that
which now functions as an informal
healing through the arts, has
development for Ayres Hotels and
board of advisors, represents a cross
convinced him that the arts belong
a member of one of Southern
section of individuals — from the
wherever people are suffering.
California’s most prolific construction
frontline staff to the patient and
Rickerby believes that the March
families. For four generations, the
family caretakers — all voices have
campus offers a unique opportunity.
Ayres family has been responsible for
As a member of the planning group,
equal weight.
developing some of the most
before physical spaces are fully
recognizable communities in the state
at the University of California,
designed he has been able to talk to
including Los Angeles’ mid-Wilshire
Riverside and co-director of what is
the master designers of the campus
District, Orange County’s Newport
now being called the March LifeCare
about performance venues and public
Shores and the city of Westchester.
Healing Institute, works with
art projects that lift the spirit and offer
disadvantaged young people in
contemplative places of reflection
Ayres, expanded the family’s business
underserved communities and has
and meditation. It’s that very idea that
which now boasts 22 hotels
intrigued the institute’s co-director
throughout Southern California
Rickerby Hinds, professor of theater
gained an international reputation for Project4:Layout 1
14
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In the 1980s, Douglas’ father, Don
While taking on the daunting task of leading the first March LifeCare Healing Institute retreat, Douglas Ayres and Rickerby Hinds visited the Prince of Peace Monastery in Oceanside as part of their preparation. Pictured is the Christ in the Desert Monastery in Abiqui, N.M., where they visited a month after the retreat to reflect.
including five in the Inland Empire. But Douglas, who has been responsible for the development of the hotels, really didn’t want to build just another hotel. He was much more interested in the possibility of creating a healing space, much like the proposed Healing Institute. Much like Don Ecker and the growing team of Healing Institute “advisors,” Douglas had a personal reason that fueled his interest: his own journey from grief at the loss of his 15-year-old son, Dylan, four years ago in an auto accident, to subsequent healing through what he calls “redemptive suffering.” During his process, Douglas explored various forms of grieving and approaches to healing that led him to visit monasteries around the world, embracing their rhythms, chants and worldview of service to God and others.
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15
“
”
I believe that in the space around the buildings, I think it’s really important to have a lot of green space so that people have areas not only to work in but a place to take off their shoes and socks and be on the earth and have gardens for reflection and meditation. Where they can heal mentally, physically and emotionally.
The element of service to God that
the monasteries represent to Douglas
Douglas Ayres
nursing administrator Vicky McCain
of all believers.
approaches with care and
His vision of an innovative
is the concrete concept that Bobby
ecumenical monastic experience
compassion. When Catholic
Schuller has been working on with
on the campus would allow Fuller
Healthcare West, California’s largest
leaders of Fuller Seminary in Pasadena
Seminary students to spend four years
hospital operator and Vicky’s
and what he would like to bring to the
living the monastic vows of poverty,
employer, entered into negotiations
March LifeCare campus.
chastity, obedience and service. The
to operate the hospital on the March
site also would become a place of
campus, Vicky considered it a “once in
the prominent Schuller family known
spiritual healing, solace and
a lifetime” opportunity to imbue what
internationally for the Crystal
consolation.
she calls “passionate, radical, loving
Bobby is one of the young leaders of
Cathedral in Garden Grove and “Hour
care” into the foundational elements
But the challenge of bridging
of Power” television program with
the space between the spiritual and
of the entire medical city. As chief
over 20 million weekly viewers.
the physical lies in the work of the
nurse executive at St. Bernardine’s
frontline staff — the hospital
Medical Center, a CHW hospital, Vicky
“The Gathering” in Orange County
caregivers, the physicians, the nurses,
understands that without the
and founder of the St. Patrick Project,
the various allied health professionals
complete buy-in of the caregivers the
Bobby preaches community,
who interact with patients.
person-centered holistic model of care
As pastor of his own ministry called
discipleship and the “priesthood”
is an impossible goal.
That is a challenge that veteran
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spiritual partners
Serving the Community, One by One
B
obby Schuller, grandson of Robert H. Schuller, one of the most successful televangelists and founder of the Crystal Cathedral and “Hour of Power,” is in exploratory talks with March HealthCare Development founder Don Ecker to
bring an innovative monastic experience to the March LifeCare Healing Institute as part of an overall vision for a facility that serves both body and soul. The younger Schuller, who leads The Gathering Community in Orange, met with Ecker recently to explore bringing the ecumenical monastic experience to the campus.
Photo by P. Brown-Hinds
Don Ecker reviews plans with Bobby Schuller.
Pasadena-based Fuller Theological Seminary has been in the planning stages on the project with
only the March LifeCare campus, but also to the
Schuller’s St. Patrick Project, the community
immediate surrounding Moreno Valley and Riverside
outreach aspect of his ministry. The Schuller
communities, as well as the Inland Empire and all of
concept would allow Fuller Seminary students
Southern California. In the same way that March
the opportunity to spend four years on a full
LifeCare’s campus is envisioned as a destination
scholarship living the monastic vows of poverty,
campus for physical healing, the March Healing
chastity and obedience as well as serving the
Institute, through entities like the St. Patrick
surrounding community both spiritually and
Project’s monastery, will likewise become
physically. Upon completion of their seminary
a destination for spiritual healing.
education, the students would then join their
As the pastor of The Gathering, Bobby Schuller
chosen fields of ministry and would be free
already has been employing his “non-traditional”
to return to a non-monastic lifestyle.
style of ministry through his focus on community,
Although monasteries and monks often evoke
discipleship and the “priesthood” of every believer.
stereotypical visions for those who have never
He also suggests that the focus of Christianity
been to a monastery or met a monk, the planned
should be more on service and not on the weekly
monastic experience at the March LifeCare Healing
church service. This, he believes, is much more
Institute will be a modern manifestation of the
reflective of the ministry of Jesus than how it is
monastic life in an ecumenical setting. According
practiced in most churches today.
to Schuller, the seminary students accepted into the
A recent visit to the future site of March LifeCare
monastery will arrive with nothing but the “clothes
left Bobby overwhelmed by the scope of the project
on their backs,” and for the next four years will live
as well as the prospect of becoming a part of the
the monastic rhythms of prayer, study
vision.
and service. The liturgies (chants) most closely
As the March LifeCare vision continues to evolve,
associated with monks also will be a part of their
the importance of the Healing Institute has
daily activities.
gradually emerged as an increasingly more
One of the goals of the St. Patrick Project through
significant aspect of the campus, clearly showing
the monastery will be to enhance the surrounding
that there is a great need for this type of institution
community through spiritually-driven activities.
and giving those involved in its formation even
That community is intended to reach out to not
greater reason to move forward with conviction. www.MarchLifeCareMagazine.com
17
the vision
Focusing on Patients
M
embers of the Healing Institute Board of
included developing a grieving center for families, designing
Advisors know that the best care happens
buildings with space for patients who want to have their
when patients are treated as whole people.
families close to them, spaces for art to be expressed and
This past August, 17 individuals representing
encouraged, healing gardens, and places for families to
the spectrum of experiences in healing from
make important life decisions away from the sterile
the caregiver to the patient, gathered to
environment to which most people are accustomed.
begin to envision the experience of healing on the March
LifeCare campus. Ideas that surfaced at that session
While still in the formative stages, the Healing Institute continues to capture the imagination of the community. Photo by Joan Rudder-Ward
Pastor Diane Gardner “Grief was something that was never addressed by our family physician when my mother died,” the leader on a military base shared with me recently. “I asked the doctor if they had a plan or a referral system when this happens.” “Doctor, do you think we need to also examine my dad’s mental and spiritual state along with this physical exam? He and my mother were married over 40 years and I think he is holding his grief in,” she expressed. Our doctor’s reply was stern, “He seems to be doing fine and you are too.” “I had the shock of my life,” she expressed, “when suddenly I was hospitalized because of a mild heart attack because I had not released my grief.” Our Healing Institute’s grieving center is
‘Radical Loving Care,’ a Blueprint for Change
P
the answer to her frustration. Our doctors will be able to prevent the family’s secondary grief from the daughter’s heart attack. Our staff will be able to give a tangible answer. I can imagine a March LifeCare physician saying, “Yes, we do have a plan and a place. We care about the well being of the whole person. Here is the card and contact person for the grief center. They are there just for you and your father. I believe her healing would start just by hearing those words of hope. Gardner is Chaplain, March Joint Powers Authority and Founding Member, March LifeCare Healing Institute Board of Advisors
LifeCare Healing Institute Board of
who has successfully run several
Advisors, she is infusing that vision
large hospitals in Ohio and Tennessee
into the heart of the campus. “It’s not
where his Healing Hospital concept
atient-centered.
too often in life you are given the
evolved.
Holistic. Life-centered.
opportunity to incorporate
Caring for the body, mind
innovative thinking into the design
a vision built on one of the most
and spirit is a vision of
of a project of this scope.”
important principles of human
“compassionate care” that Vicky McCain works
It was Vicky who introduced the
The Healing Hospital represents
existence — loving one another. It is
team to Erie Chapman’s book,
a concept that supports a strong
toward every day as St. Bernardine
“Radical Loving Care — Building the
culture of caring. The healing
Medical Center’s Chief Nurse
Healing Hospital in America.”
approach is about core changes in
Executive. As a member of the March
Chapman is a healthcare executive
the culture of hospital organizations.
18 March LifeCare Fall-Winter 2010
Vicky McCain
Andrew Robertson, MD
“The promise and hope that March LifeCare offers is one of a profound shift in the model of patient care. Imagine services of a caliber we all wish for ourselves and our loved ones, delivered by caring individuals who will pride themselves in providing comfort and inspiring trust for those whom they serve. Those of us who have been given the opportunity to be associated with the early formation of the March LifeCare culture are devoted to the ideals of tenderness, respect and love for those who will be served. “We are united in seeing that care is delivered not only safely and effectively, but that care is tailored to the person and the family: Honoring and respecting the individual, and treasuring the relationship of the family and loved ones. The term “patient-centered” is used commonly in the healthcare industry, and we are determined to bring that concept to reality with this very exciting project.”
“From birth onwards our mothers, fathers and family provided our first needed care for the distress of illnesses. Because healthcare is learned personal experience, it means we are primed to expect this “motherly or fatherly” style with a very attentive quality to that care. That learned expectation is carried over into our later lives and goes unrecognized, it is an (often) unstated opportunity for us now when planning healthcare delivery. We need to return healthcare delivery to this very personal style to meet the unstated expectations of patients. It’s summarized as “person- or patient-centered care” because children are the center of a parent’s life. To outperform the competition, adopting patient-centered care will best ensure the success of our joint venture.
McCain is Chief Nurse Executive, St. Bernardine Medical Center and Founding Member, March LifeCare Healing Institute Board of Advisors
Robertson is VPMA St. Bernardine Medical Center and Enterprise Physician Informaticist and Founding Member, March LifeCare Healing Institute Board of Advisors
Photo by Ted Nevills
Loving service, according to Chapman,
changes are used to affirm humanity. The
offers critical guidance to both managers
vision of “radical care” is not about random
and frontline staff as they learn how
thoughtless gestures but kindness from
kindness, compassion and respect are
every caregiver to every patient. It is not
essential ingredients for clinical excellence.
only kindness, it means skill, competency,
Erie Chapman’s vision, much like Vicky
and effective stewardship of resources.
McCain’s, has at its core a mission of taking
Vicky’s vision of compassionate and
care of others and making sure those who
integrated patient-centered care, informed
care for others are cared for themselves.
by Chapman’s Healing Hospital concept, will
Employees are called partners, patients are
help position March LifeCare at the forefront
fellow human beings, hospital gowns are
of medical care as the entire nation moves
cloaks of respect, and simple language
toward a new model of healthcare delivery.
Erie Chapman’s book on the healing hospital is published by Vaughan Printing (healinghospital.org).
www.MarchLifeCareMagazine.com
19
the arts
Healing Acts
M
arch LifeCare Healing Institute held its first performance on October 21 with the premiere of “Healing Begins,” a DancePoem exploring the journey from illness to health.
The piece, shown at right, featured Carrie Mikuls,
Daniel De Ramos and Natali Micciche in a dance performance created by UCR professor of theater Rickerby Hinds. Poetry, in the piece, was rhythmically joined with music and movement and began with the repetition of the phrase “healing begins...” “Healing begins... when people care. Healing begins... when there is beauty. Healing begins... when the mind, body and spirit are treated. Healing begins... “ The performers read the poetry scribbled on scattered pieces of paper that covered the floor of the
Photo by Ted Nevills
stage as their bodies metaphorically moved from illness to health.
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the process: March joint powers authority
Bringing Good Jobs to Riverside County and is currently under the command and leadership of Col. U. Karl McGregor. It also houses multiple units from the Army Reserve, Navy Reserve, Marine Corps Reserve, and California National Guard. The airfield is one of the oldest airfields operated by the U.S. military. With March’s realignment, approximately 4,400 acres of property and facilities were declared surplus and available for disposal actions. With that realignment, the March Joint Powers Authority (JPA) was created with the fundamental Photo by Ted Nevills
JPA Executive Director Lori Stone leads a public hearing.
T
purpose to replace the economic benefits to the local economy that were lost due to the
he location of the March LifeCare
realignment of the base. Its sole mission is to
campus seems a mystery to some ... is it
govern and develop the surplus land with a mission
in the city of Moreno Valley? City of
to bring jobs to the area through outside
Riverside? Riverside County? When the
development. The March JPA consists of the
developers say simply “March,” people
adjoining jurisdictions: the cities of Moreno Valley,
know exactly where it is. March Air Force
Riverside and Perris, and county of Riverside. All
Base (now an active duty reserve base) has been a national iconic site since its founding almost
entities have two seats on the commission. Executive Director Lori Stone and her staff take
100 years ago when the then Keeper of the Mission
direction from the commission, which is led by
Inn and Riverside business and civic leader Frank
Chair Richard Stewart of Moreno Valley, Vice-Chair
Miller convinced the War Department to construct
and Riverside County Supervisor Marion Ashley,
an airfield after it announced its intention to build
and includes Daryl Busch and Mark Yarbrough
several installations across the country. The airfield,
from the City of Perris, Andy Melendrez and Mike
then Alessandro Field, was first announced as an
Gardner of Riverside, Bill Batey of Moreno Valley,
Army flying field in 1918. For almost 50 years, March
and Riverside County Supervisor Bob Buster.
was a strategic air command base. At its most active
Stone, responsible for the daily operation of
it housed and employed more than 10,000 military
the March JPA, works closely with developers
personnel and civilians.
to ensure the public trust is protected and
In 1993 March AFB was selected for realignment and in 1996 it became March Reserve Base, one
resources are maximized. All California land use agencies must adopt
of a select number of active reserve bases in the
General Plans that combine long-term vision
country. It is home to the 452nd Air Mobility Wing
with policies and programs. March JPA’s plan
and the Air Force Reserve Command’s 4th Air Force
sets a goal of creating 38,000 local jobs within
22 March LifeCare Fall-Winter 2010
the March JPA jurisdiction. Since
preparing the infrastructure
its General Plan was first
for Sysco’s 515,000-square-foot
adopted in 1999, the agency has
distribution center planned
completed approximately
for 45 acres.
4 million square feet of job-
In preparing for the future
producing development,
and re-visiting the 1999
approved the specific plan for
General Plan, March JPA staff
a medical campus — now
has been holding scoping
known as March LifeCare, and
meetings with key stakeholders,
installed the airport
community meetings
infrastructure. This year the
throughout the year, and
March JPA staff has been busy
engaging its Advisory
moving forward on several
Commission to identify
major development projects
emerging needs and themes
west of the 215 Freeway at the
in preparation for Vision 2030.
Meridian Business Park with
Those themes will help direct
master developer LNR Property
future development and include
Corporation. That 1,200 acre
keeping the military heritage
development, which already
of the base and incorporating
includes industrial and
a conscious effort to promote
commercial successes Fresh
environmental sensitivity and
& Easy and 2 Sisters, is currently
sustainability.
(949) 851–8383 www.mccarthy.com www.MarchLifeCareMagazine.com
23
THREE QUESTIONS WITH MEDICAL DEVELOPMENT SPECIALISTS
A Model of the Future
M
ARCH LIFECARE is being planned as a new national model that responds to community needs, evolving trends in technology, the dynamic healthcare
marketplace, competitive forces and the need for more cost effective approaches to healthcare delivery. While planning for this 200+ acre development began long before the passage of federal healthcare reform, it incorporates innovative design and organizational elements on one integrated campus or “medical city” that are entirely consistent with the expectations for future models of healthcare. Phil Dalton, founder and CEO of MDS consulting, has been working with March
PHOTO BY BILLY LAMBON
St. Bernardine’s Steve Barron, left, MHD’s Don Ecker and Riverside Medical Clinic’s Dr. Steve Larson at MDS’s annual healthcare conference in Las Vegas.
PrimeCare oěers: oěerss: Personal care in neighborhood oĜces Choice of over 350 Primary Care Physicians and 1400 specialists Convenient aĞer hours care and urgent care centers AĜliation with the major HMO plans
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PrimeCare is a network of independently contracted physicians.
24
March LifeCare Fall-Winter 2010
HUB International Is Proud To Insure March LifeCare’s Vision
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Riverside Medical Clinic and Catholic Healthcare West are working together on the March campus plan to create an atmosphere that will attract the best healthcare professionals. LifeCare managing partner Don Ecker for more than
inpatient faciliities and don’t incorporate physician
four years on the development of the vision and
offices, outpatient services, and medical retail in a
plans for March LifeCare. At a recent conference on
coordinated fashion on one integrated campus.
business models in the wake of healthcare reform
March Lifecare not only does that but goes many
organized by Dalton’s national healthcare
steps further by also bringing the continuum of
consulting firm, the March LifeCare Campus was
services for seniors, subacute care, medical
presented as an innovative model of the future that
research, education and training on to the campus
is bringing together Southern California’s oldest
as well. March is very centered around a design that
and largest independent multi-speciality group, the
is patient, family and physician friendly rather than
Riverside Medical Clinic, and California’s largest
making everything centered around the hospital.
hospital operator, Catholic Healthcare West, in a
This makes sense because the majority of
model for coordinated and accountable care. We
healthcare takes place outside of the hospital in
asked Dalton to respond to the following questions:
more pleasant and less costly settings.
Question: Why is March LifeCare so unique? Answer: Most hospitals have been planned as
Q: How does March LifeCare fit with healthcare reform?
&
Patient Protection Affordable Care Act of
2010
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A: Healthcare reform tries to place the physician
professionals. These organizations will form an
instead of the insurance company. The new
Accountable Care Organization (ACO) as is
legislation encourages the physician providing the
encouraged by federal healthcare reform. This new
majority of care to the patient to pick the best and
approach, fostered by the partnerhip of these
most cost-effective setting that is in the patient’s
organizations, will be a very attractive magnet to
interest. So, for example, it may be better to have
bring new physicians to the community.
surgery at an outpatient surgery center and then recover at a hotel with a nurse’s attention, rather than at the hospital. This would not only be more
Q: What are the key challenges to be faced in future planning? A: It is tough to overcome the healthcare silos that
pleasant, it would reduce the chance for infection
have been created as a by-product of the current
and be more cost effective.
reimbursement system. New healthcare delivery
Additionally, we are facing a serious national
28
atmosphere that will attract the best healthcare
back in the position of coordinating patient care
models and relationships are required that are
shortage of physicians. Physicians want a modern
supported by new payment methodologies to reward
healthcare environment in which to practice
better healthcare outcomes and cost effectiveness.
medicine without having to worry about running the
All this requires physicians and hospitals to work
business of a healthcare practice. Riverside Medical
more closely together in a model that aligns financial
Clinic and Catholic Healthcare West are working
incentives. Building relationships and trust is critical
together on the March campus plan to create an
and requires a lot of skillfull facilitation.
March LifeCare Fall-Winter 2010
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AGC MEETING at sevilla’s 2
1
3
1. Don Ecker, Kathy Hartman and Paulette Brown-Hinds 2. Sandy and Dave Novak 3. Deborah Barmack Photos by Ted Nevills
HEALING INSTITUTE dinner at The mission inn 1
2
1. Natali Micciche and Don DeCristo 2. Kim Cunningham and Liz Ostoich 3. Paul Cunningham and Steve Dunkerkin 4. Jan and Andrew Robertson 5. Rickerby Hinds and Marva Hinds 6. Daniel DeRamos, Natali Micciche and Carrie Mikuls 7. Diane Metzner, Tom Metzner, Jennifer Sands, Dr. Chuck Sands and Vicky McCain 8. Steve Caiozzo, Don Ecker and Jamil Dada
5
7
4
3
6
8
Photos by Ted Nevills 30 March LifeCare Fall-Winter 2010
MDS CONFERENCE IN LAS VEGAS 1
3
2
4
1. Dr. Steve Larson, Cam Walker and Howard Saner 2. Mark Marchetti, Stan Rucker, Yvonne Rucker and Phil Dalton 3. Jeffrey Dreesman and Billy Lambon 4. Steve Barron and George Mack PHOTOS BY P. BROWN-HINDS
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Life and Care
People & News NEWS CHW’s St. Bernardine Medical Center Receives Honors St. Bernardine Medical Center, a Catholic Healthcare West (CHW) hospital, is celebrating national recognition of its Maternal Child Health program, with three prestigious honors earned in recent months: a five-star ranking and Maternity Care Excellence Award from HealthGrades, the country’s leading health care ratings organization, and the Baby-Friendly USA Hospital designation. Recognition in all categories is based on meeting the highest standards for quality care. The five-star rating and the 2010-2011 Maternity Care Excellence Award ranks St. Bernardine in the top 5 percent of hospitals in the United States for maternity care. The study covers data from approximately 14 million deliveries at more than 1,600 U.S. hospitals from 2006 to 2008.
in the General Entrepreneur category for his vision of the March LifeCare project. MLC Media Chair Dr. Brown-Hinds and her parents, Hardy and Cheryl Brown of BPCMediaWorks and Black Voice News, were honored in the Family Business category.
Hinds Honored by UCR Alumni Rickerby Hinds, co-director of the March LifeCare Healing Institute and professor of theater at the University of California, Riverside, was honored in October by the the UCR Alumni Association with the Distinguished Alumni Service Award at a gala on the UCR campus. Hinds, a 1994 graduate of UCR, was selected by the nomination committee because of his ongoing work that connects the community to the university through theater.
Ecker and Brown-Hinds Finalists in the Spirit of the Entrepreneur In November, Don Ecker and Paulette Brown-Hinds were separately honored as finalists for the Spirit of the Entrepreneur sponsored by Cal State University, San Bernardino. MHD Founder Don Ecker was singled out
Riverside County Board of Supervisors Chair Marion Ashley, left, reads the MarchLifeCare proclamation while Supervisor Bob Buster assists with the presentation.
March LifeCare Recognized The March LifeCare project was recently honored by the Riverside County Board of Supervisors for its vision to create jobs and bring quality healthcare to the region. The proclamation was presented to MHD founder Don Ecker by Board Chair Marion Ashley and his fellow board members during a regular board meeting. March LifeCare was also featured in the State of Riverside County address given by Chairman Ashley at the recent State of Riverside County event at Morongo Hotel and Casino.
Brisco’s Cafe Opens at Cal Baptist University Brisco’s Village Cafe officially opened its doors this fall. It is located on the northeast side of the campus in the Village at CBU. With indoor/outdoor seating for 300, Brisco’s provides an additional campus dining option for members of the CBU community. Brisco’s Cafe was made possible through a generous gift by MHD partners, The Brisco Family.
32 March LifeCare Fall-Winter 2010
UCR School of Medicine Receives $10 Million in State Funds The School of Medicine at the University of California, Riverside, will receive $10 million as a result of the Budget Act of 2010 adopted by the state legislature and signed by Gov. Arnold Schwarzenegger. The funding will support start-up costs for the first public medical school to be developed in California in more than 40 years. The mission of the UCR School of Medicine is training a diverse physician workforce and developing research and healthcare delivery programs to improve the health of medically underserved populations. The University of California Board of Regents approved establishment of the medical school in summer 2008. With the state appropriation, UCR remains on track to enroll its first incoming class of 50 medical students in fall 2012. The first state funding appropriated represents a significant milestone for the developing medical school, said founding Dean G. Richard Olds, who arrived at UCR in February 2010.
SB Community Hospital Board of Directors Chair Margaret Hill, right, is greeted by board member Susan Whitten, CHW Vice President of Business and Operational Development.
San Bernardino Community Hospital Celebrates 100 San Bernardino Community, a CHW hospital, celebrated 100 years of serving the community at its grandest celebratory event of the year. The sold out event at the National Orange Show included an awards ceremony, a dance tribute, and multi-media presentations. The event honored the family of Sammy Davis, Jr. (an early benefactor of the hospital), Congressman Joe Baca, Rabbi Hillel Cohn, Dr. Maxwell Goldstein, Virginia Martin, Dr. Juanita Scott (in memoriam), and San Manuel Band of Mission Indians.
Jamil Dada National Association of Workforce Boards Chairman “At a time when virtually every industry is continuing to lay off workers, the healthcare field is actually adding jobs. Our area needs the MHD project which will employ 7,200 full time healthcare and related jobs, and provide 12,700 construction jobs.”
Ricardo (Ric) Olalde Riverside County Workforce Investment Board Chairman “ The Riverside County Workforce Investment Board stands ready to partner with March HealthCare Development in bringing state of the art medical training to reality for the betterment of the Inland Empire communities it will serve.”
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11/22/10 9:30:13 AM
“
looking back
Land-use Experts for a Century
The Andreson Building, circa 1910
T
he year was 1910
relied on his knowledge of city
and William Guthrie, the
government and development to
former San Bernardino
utilize the area’s natural resources
City Attorney, started
and build the early communities of
his practice at the
San Bernardino County, the largest
Andreson Building in
county region in the United States.
Downtown San Bernardino. The firm, which would
One hundred years later with offices in both San Bernardino
eventually become known as
and Riverside counties, and under
Gresham Savage, developed an
the leadership of another land-use
expertise in land use, real estate,
expert Mark Ostoich, Gresham
and natural resources law.
Savage represents multi-national
It only made sense. San
clients in challenging real estate,
Bernardino at the turn of the
land use, redevelopment and
century was celebrating its first
economic development projects
100 years and had grown from a
that demand a collaborative
Mormon outpost to a burgeoning
approach.
farming and orcharding industry
Since 1997 Ostoich has served
in the valleys and mining economy
as Gresham Savage’s Managing
in the mountains and high desert.
Partner and CEO. As General
Guthrie’s clients — among
Counsel he leads the March
them the Kaiser Company and
Healthcare Development team
Arrowhead Lake Corporation,
in the complex entitlement
founders of Lake Arrowhead —
process.
34 March LifeCare Fall-Winter 2010
The real estate development process in California is complex. With an array of state, regional and local regulations, it is necessary to be both technically proficient and also strategically focused. The goal of the March LifeCare Campus project has been to offer entitled land to vertical developers and operators, in order to shorten the time period between land purchase and the opening of operating facilities. In real estate development, time is money and value is added to land when a vertical developer or operator can lessen the regulatory hurdles that stand between it and opening day. This strategy has necessitated a tremendous investment of resources by March Healthcare Development in land-use entitlements, in advance of land sales. As a result, vertical developers and operators can initiate their projects far more quickly and predictably.
”
Mark Ostoich
of Gresham Savage is General Counsel for the March LifeCare Campus
Remembering
Since the beginning of the development of the March LifeCare Campus, our team has lost many friends and loved ones who continue to inspire us to bring this vision of quality and holistic care to the region.
Judge Victor Miceli James E. Miller Victoria “Haskell” Miller Melba Minter Martha Petrey Lee Ragin Sr Gary Rawlings Robert Seip Will Sparkman Katy Webb Eugene “Gene” Yeager Helen Hays Yeager
We pause to remember them.
www.marchlifecare.com
Generations of Care for the Generations to Come The vision for the future of healthcare in the greater Riverside area was declared 75 years ago when two physicians started Riverside Medical Clinic in the Mission Inn Rotunda. Today, over 120 Riverside Medical Clinic physicians supported by a staff of over 700 deliver the highest standard of healthcare and continue to have a vision of excellence and service to our patients and the community for the next 75 years. To select a Riverside Medical Clinic doctor, call us at (951) 683-6370 www.RiversideMedicalClinic.com
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