Biodiesel Superpower Campaign

All aboard the biodiesel bus! MSR&PC took to the Metro to tout the bene ts biodiesel already plays on human health, air quality and emissions. To communicate that biodiesel is already cutting carbon and emissions right here, right now. MSR&PC wrapped 46 biodiesel buses (15% of Metro Transit’s total eet) for a 16-week period.

Through a superhero theme campaign, biodiesel was portrayed as a heroic gure with many superpowers, including erasing carbon and cleaning the air.

To support the bus wraps, MSR&PC created the mnbiodiesel.com website and an extensive digital and traditional communications plan.

Results: -28 million impressions from bus wraps -350,000 online impressions -30,000 press impressions