strategy & tactics
Friendship is Knowledge is Power Are you attending KnowledgeFest Dallas? It’s time to network, learn and make friends. Take note of these tips and strategies on how to connect with your peers at KnowledgeFest. WORDS BY DAVID MACKINNON
These days, we are what we know and who we know. In the ’80s and ’90s, one of the hardest parts about selling aftermarket audio systems was knowing what size speakers fit in the doors, dash or the rear deck of your client’s vehicle. In a modern vehicle, we have to deal with audio systems with different signal processing across trim levels of the same vehicle. It’s impossible to know what’s going on with every car or truck on the road. So, how do we take care of our clients? One way to improve efficiency is to call on our friends.
A Friend in Need Back when I got started in the car audio industry (32-plus years ago), the only reason you’d contact other shops in your area was to see if they had a dash kit or replacement antenna in stock. I’d say the answers you got from whomever you
52 Mobile Electronics August 2019
talked to on the phone were incorrect as often as they were accurate. Having resources available to help you out of a jam is definitely a requirement these days. Where we used to need kits and antennae, now we need harnesses, interfaces and adapters. Having a good relationship with other shops in your area improves everyone’s customer service abilities. I spoke to three people in the creation of
The Often-Imitated, never-duplicated, world-famous Dallas Bottle Share is the premier opportunity to meet great car audio people and make some new friends. Organized by Jay Kent of Escort Radar.
