hot sellers
When it comes to objections, retailers focus on staying one step ahead—listening to the customer and looking for solutions to any potential pitfalls or problems. Kicker KX8001 800-Watt Mono Amplifier Submitted by: Kimberly Trainer, Car-Tunes Inc., Greenville, Miss. Main Selling Features: “This product has strong wattage output, a wireless controller and an excellent warranty.” Primary Objection: Price. How to Overcome: “We explain all the extras—more wattage, wireless controller included and a double warranty. For the price difference, it makes for an easy sale.”
Audio Dynamics ADCS622 6.5-Inch Components Submitted by: Justice Berry, Limitless Innovative Solutions Audio, Spring Hill, Kan. Main Selling Features: “The Audio Dynamics 6.5-inch component set is the perfect balance of affordability and performance. The set features a blended wool pulp cone midrange that achieves a realistic tone reproduction, paired with a silk dome tweeter that is capable of competing with speakers that are far greater in cost. Packaged with the tweeter and midrange is a high-end crossover that Audio Dynamics also pairs with its next two tiers of speaker set above the 2200 Series.” Primary Objection: Labor cost to install. How to Overcome: “At this point, we would have questioned our client to the point of overcoming their objections.”
24 Mobile Electronics April 2020
