Difference Makers
FIRST THINGS FIRST End Result first provides retailers with advice relating to business structure, marketing and more—all with the aim of giving retail customers the best experience possible. WORDS BY ROSA SOPHIA
For the past 38 years, End Result has been servicing Ohio, Pennsylvania and West Virginia as a rep firm. The company tends to deal with larger retailers, but also services mom-and-pop 12-volt facilities that have been in business 20-plus years. Owner Ed Dalesandro first got into car stereo in his college days when he heard a fellow classmate’s stereo for the first time. “I can remember the song, the day, everything,” he said, adding, “When you’re hooked, you’re hooked.” He worked for another rep firm before going into business for himself. “I took a bus to CES when it was still in Chicago, spent 12 dollars on cards and passed them out,” he said. “I got one product line, then went around and sold it to dealers, put it in my car and gave demos. That’s how it all started.” Additionally, Dalesandro got involved
42 Mobile Electronics May 2020
in the early days of car stereo contests, starting with the Rockford Challenge. “I did the contests, made the forms, bought the trophies and did everything for the dealer, and would do 30 to 40 of these a year every Friday, Saturday and Sunday,” he explained, adding that he became known locally as “the car stereo guy.” He also served on the Board of Directors for IASCA. “It’s been a fun ride,” he said. “A real fun ride.”
A Focus On Building Relationships Currently, the company represents Hertz Audison, all the AAMP brands, Memphis Car Audio, Mobile Solutions and Race Sport Lighting. “I do things a little differently,” Dalesandro added. End Result’s only other team member is Nicole Rice, who manages the company’s office, processing orders, handling
administrative issues and return authorizations. While the current pandemic has made things difficult, Dalesandro noted how important it is to continue learning. “I’m always learning. That’s what I am most proud of. I’m a young 64, and I’m not even thinking about slowing down. I’m better now than I ever was,” he added. “I think I’m continuing to get better. I want to know my dealers as people— because it’s really people selling people, not people selling products. If a dealer doesn’t like me as a person, then I’m out of luck.” When it comes to representing manufacturers, Dalesandro is very selective. “The box I have in my hand better be as good or better than someone else’s,” he said. “If it’s readily available on the Internet, then no one can make any money on
