tech today
Buckle Up and Drive It’s almost impossible to have worked in the 12-volt industry without learning the name VOXX Electronics. This month, VOXX discusses its latest ADAS solutions and why retailers need to get involved—if they haven’t already. BY DAVE MACKINNON
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t’s nearly impossible to have worked in the mobile electronics industry for any length of time and not known the name VOXX Electronics. Started initially as Audiovox in 1965, this instantly recognizable brand is known for its mobile electronics upgrades, vehicle security brands, and the leader in the rear seat entertainment market, as well as the innovator of ADAS products. In this issue of Tech Today, we’ll talk with Joe Dentamaro, Vice President of Vehicle Security for VOXX Electronics Corporation, about
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their ADAS solutions. Finding the Vehicle Security Client Joe and I started our conversation with an overview of the ADAS market. He pointed out that “new vehicle manufacturers do an amazing job of explaining how technologies like backup cameras and blind-spot monitoring systems make driving safer. What consumers don’t understand is that they don’t need to buy a new car to access these safety systems.” Joe went on to add, “the market
for safety upgrades opens up an entirely new client base for mobile electronics retailers. Retailers known for remote starters and audio upgrades can translate those same skills and talents directly into safety system installations. Clients passing down a vehicle to a son or daughter can upgrade those cars and SUVs easily. Marketing towards this category with the help of the Vision Zero Automotive Network brings new people through their doors and opportunities for an entirely new revenue stream. If a shop can install a radar detection system, then integrating collision avoidance solutions will be easy.” Joe believes that retailers are comfortable with the benefits of adding a backup camera or parking sensors. With that said, the next push will be towards integrated blind-spot monitoring systems in cars and SUVs. VOXX’s Advent brand which is specifically targeted to Automotive dealers as well as recently acquired Rostra offers several aftermarket blind-spot monitoring solutions. These radar-based vehicle and object detection systems alert the driver to someone in an adjacent lane. The systems mimic factory-installed solutions by activating automatically when the car or SUV reaches 20 miles per hour thanks to the integrated GPS antenna. Joe pointed out that solutions like their ADVBSD30 include overtaking alerts. When the vehicle equipped with the system passes a car
