tech today
How ADAS Certification Will Take Your Business to Another Level What’s the Vision Zero Automotive Network Certification, and why should you pursue it? WORDS BY DAVE MACKINNON
The Vision Zero Automotive Network was founded with the goal of saving the lives of drivers and pedestrians through the education and promotion of Advanced Driver Assistance Systems (ADAS) and the benefits they offer. Early on, it was understood that much of the industry had spent decades in the audio business and that safety would be a whole new category to tackle. To start with, safety is not as sexy as rock and roll, so it requires friendly nudges. Additionally, technicians who accustomed to installing radios and speakers may not necessarily understand how to calibrate
48 Mobile Electronics November 2021
a 360-degree camera or optimize a blindspot sensor. Industry Support for Driver Safety Technology A study by The Boston Consulting Group entitled “A Roadmap to Safer Driving Through Advanced Driver Assistance Systems” stated that almost 10,000 lives could be saved each year if every vehicle on the road had access to the same collision avoidance technology that’s available on new cars and trucks. It’s Vision Zero’s goal to let consumers know that their existing vehicle can
be upgraded with technologies like a backup camera, parking sensors, blind spot monitoring systems and much more. The administration and brand partners of Vision Zero realized early-on that getting the message out about the availability of these solutions wasn’t enough. As such, they’ve created an extensive list of retailers across the United States, Canada and Mexico that can integrate these products into vehicles. The Vision Zero website has a Preferred Retailer application that allows almost any brickand-mortar retailer to join this effort to
