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CMYK
32 | December 2011
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MOBILITY National Computrade News
30 Oct. - 14 Nov., 2011
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Mobility Voice
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Mobility News
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Mobility India
SAR Group buys 55% stake in Fly Mobile' Business Nokia Presents Lumia 800 and 710 in India Gartner predicts sale of 231 mullion mobiles... Maxx Unviels Primo feature phone in India Maxx Mobiles Presents touch-screen... Vodafone Samrt Unfurled in India for Rs. 4,995
Enertprise News
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IBM unviels enterprise mobile & tablet application... Intel Presents its Cloud vision M-governance to initiate new dimension for..... Huawei Unveils VDI, Cloud Solution.... Cisco names former Juniper exec mobility CTO SevenHills Health City signals new era in Patient... Essar selects Juniper's secure mobility service
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COVER STORY
Android based Devices invading Enterprise Turf
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Mobility Analysis
FDI in Retail holds big Potential to Boost India's IT Industry
Mobility Interview
Chaze Mobile - Generating Value for Customer
Mobility Enterprise Balance for Surveillance
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Mobility Review
Indian Enterprise on Cloud 9 16
Trends in Enterprise
Internet Showing Path to Glory for BFSI
MOBILITY
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"Superb" in Technology Delivery.... The Rhythic Communication Device Elegant and stylish - iBall Slide Android Tablet Reliance 3G Tab-Built for Convergance India's Aakash tablet availabel online ..... Spice 'MiTab' Mi-720 - the sensible Device Mercury mTAB-The Budget Tab Motorola Xoom 32GB 3G+ Wifi Android Tablet The Magic of Beetel Magiq Tablet
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Mobility News
VOICE
Editorial Front Editor Chief Editor Asst. Editor
: Swapan Roy : Manoj Jha : S. Goswamy
Design Desk Art Director
:
Anit Kumar
Acct. & Finance Finance
:
Sandip Sarkar
Marketing & Sales Marketing Manager Staff Photograph Circulation Manager Production System Manager
: : : : :
Tridip Dey Ajay Kumar Pratap Biswas Ashish Ghosh Ajay Biswas
Enterprise call for Cloud
H.O.: Delhi / Editorial Office Roy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846 Ph: 91-11-41602841, 65683896, 40536384-87
Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).
Why is there so much hoopla about cloud and the way it is going to benefit the enterprise community? It is just a fad or a new phenomenon that all the enterprise customers need to answer? Well the fact is that cloud computing is not something which has happened from the vendor side. I mean it is not pushed from the global IT majors such as Cisco or IBM. The call towards Cloud computing is made from the enterprise side only. Because they know that it is the only way out that can ensure that they save big money on account of a reduced infrastructure cost and maintenance of IT infrastructure as well. So as we see it, cloud is not going to be a fad but a continous trend that will ensure that ICT vendors deliver on their cloud promise and enterprise segment benefit from their far-sightedness. Swapan Roy
Editor : edit@mobilityindia.com roy@ mobilityindia.com Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info : info@mobilityindia.com Subscribe : subscription@ mobilityindia.com www.mobilityindia.com
Mobility December 2011_final.indd 2
AR Group, of Wynncom of mobile phone acquired a 55% st UK-based Fly M business in India SAARC region. As a both Fly and Wyn with combined of about Rs300 annually, and nearly 2,00,000 a month, will co to be separate b SAR plans to bec Rs 1,200-crore bra mid-decade. SAR Group pr Rakesh Malhotra co the development an deal size along wit investments over th
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Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.
2 | DecemberWeb 2011 :
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Nokia
Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Office: Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India) Contact : Raj Kumar-09338410809
SAR Grou
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MOBILITY
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inland based glo provider, Nokia h its first Window the Lumia 800 710 in India, pr at RS. 29,999 and respectively. The de available in metro away, and will mak than 100 other citie next few days. Nokia’s Amazin campaign is one extensive till date, wit mobile manufactu trying out of the box when it comes to ad the devices. The company a lot invested in launch of the first N Windows Phones, many hopes r on the success of platform. Many ex feel the compan putting all its egg one basket, by lim itself exclusively Windows Phone 7. Some of the n methods Nokia employed to pro the two new N Windows Phones a the six Indian m MOBILITY
Mobility News
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SAR Group buys 55% stake in Fly Mobiles' business Gartner predicts AR Group, makers that Fly Mobiles is owned sale of 231 S of Wynncom brand by UK's Meridian Group of mobile phones, has and has operations in million mobiles acquired a 55% stake in the UK, Europe and CIS UK-based Fly Mobiles' countries with revenues of in India by 2012 business in India and around $130-140 million, SAARC region. As a result, both Fly and Wynncom, with combined sales of about Rs300 crore annually, and selling nearly 2,00,000 units a month, will continue to be separate brands. SAR plans to become a Rs 1,200-crore brand by mid-decade. SAR Group promoter Rakesh Malhotra, Promoter, SAR Group Rakesh Malhotra confirmed years will be in the range of the development and said that deal size along with additional Rs 200-250 crore. It is noteworthy to mention investments over the next three
and according to industry insiders, its India operations contribute around $34 million. On the other hand, SAR Group has a 72% stake in Wynncom and holds 80% stake in WorldAce, a thirdparty arm which services multiple branded handsets across 640 locations in India. It owns Luminous Mobile Accessories, a company that makes batteries and chargers in Baddi, Himachal Pradesh.
Nokia Presents Lumia 800 and 710 in India
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Swapan Roy
MOBILITY
inland based global handset provider, Nokia has launched its first Windows Phones, the Lumia 800 and Lumia 710 in India, pricing them at RS. 29,999 and Rs. 18,999 respectively. The devices will be available in metro cities right away, and will make it to more than 100 other cities within the next few days. Nokia’s Amazing Everyday campaign is one of its most extensive till date, with the Finnish mobile manufacturing truly trying out of the box approaches when it comes to advertising for the devices. The company has a lot invested in the launch of the first Nokia Windows Phones, with many hopes riding on the success of the platform. Many experts feel the company is putting all its eggs in one basket, by limiting itself exclusively to Windows Phone 7. Some of the novel methods Nokia has employed to promote the two new Nokia Windows Phones across the six Indian metro MOBILITY
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cities include the following: New Delhi: Vehicles passing through Delhi-NoidaDelhi Freeway will be exempt from paying toll tax from 8:30 AM to 10:00 AM; Blue Santas will give mall customers special chocolates and coupons; an artificial snow zone has been recreated at certain PVR outlets; a music concert; and lucky draw winners will receive their Lumia 800 at F Bar. Bangalore, Chennai & Hyderabad: Winners of lucky draw will get a 30 minute luxury helicopter ride, after
being picked up in luxury cars; some winners will get a special BMW drive; two other lucky winners in each city will get a personalised dance class and luxury dinner; other winners can enjoy a parasailing session, catamaran ride, and luxury dinner with their families. Mumbai: Dance performance at the famous Blue Frog club; special free food and drink offers at PVR cinemas Kolkata: Salt Lake will feature a ‘winter wonderland’ created with artificial snow If this is not enough, 5,000 of Nokia's best retail outlets across the country (including Nokia Partner, Priority, and multi-brand stores) will get a futuristic Nokia Windows Phone “Amazing Everyday” branding, and, will feature trained staff that will be able to g i v e consumers live demonstrations of the products.
www.mobilityindia.com
Sales of mobile handsets in India will see a rise, and a bold one at that through the next year, confirms a report put together by Gartner. Through 2011, India witnessed the sales of as many as 213 million mobile handsets, and come 2012, mobile handset sales in the country will take an 8.5 percent jump taking the sales figures to an impressive 231 million. The report further reveals that the Indian mobile market is in times of great competition, and there are as many as 150 manufactures out there jostling for space and visibility. Nokia and Samsung have both been touted as the leading players in the market in India, followed by G'Five, Karbonn Mobiles and Micromax in the third, fourth and fifth positions, respectively in the Q3 of 2011. The report further states that India makes up for 12 percent of the total mobile phone sales, globally and the fact that the market is huge, in terms of potential customers, adds up significantly. The Indian mobile market is an open market. Simply put, unlike elsewhere in the world, mobile handsets in India are sold sans any cellular connection, thus giving it the significant title of being a viable market. The Gartner report reveals that, "The market is also supported by many local manufacturers. Mobile manufacturers also are competing against many brands in the black markets who are selling without invoices." Interestingly, though, it has been confirmed that the onus of heating up the competition in the mobile market in India can be given to the entry and subsequent rise of handset brands targeting the lowend, value conscious consumers. The report pegged the average selling price of a mobile handset in India at $45 (Rs.2,327) approx., and as many as 75 percent of the masses prefer mobile phones costing less that $75 (Rs.3,879). Of the total device sales reported in India, smartphones contributed to 6 percent in the first three quarters of 2011, and this number will further grow to 8 percent in 2012. December 2011 | 3
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Mobility News
Maxx Unveils Primo feature phone in India
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new addition to the feature phone market in India is the Maxx Primo which was recently launched in the country. This new entrant is a part of the ‘Big Battery Series’ by Maxx Mobiles and joins it’s other counterparts namely, the Maxx Hexa, Rave, Buzz and Super. The Primo is powered by an 1800mAh battery and comes embedded with a dual LED torch. It is incorporated with a 2.4-inch TFT screen and a 1.3MP rear facing camera possessing flash. Also known as the MX428, it offers users an expandable memory of up to 8GB. Ajjay Agarwal, Chairman and Managing Director, Maxx Group, explained, “The Big Battery phones are amongst the most popular models in Maxx’s current portfolio. Maxx’s latest addition to the Big Battery phones, Maxx Primo, is ‘primed’ to offer an unbeatable battery life. So, our users can enjoy not only an enhanced talk-time but also a better multimedia experience on-the-go, without the need of constant charging. And, in keeping with Maxx’s ‘value-for-money’ philosophy, Maxx Primo is featurerich and affordably priced.”
Maxx Mobiles Presents touchscreen projector phone
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ndian handset maker Maxx Mobiles has introduced a full touch-screen projector phone Maxx Focus. The 2.8 inch touch screen phone has a 5 megapixel camera and a built-in projector. Ajjay Agarwal, Chairman & Managing Director, MAXX Group said, "With the MAXX Focus MTP9, we are introducing new features that include the in-built projector and a touch-screen. We believe in the concept of 'entertainment mobility' and have therefore ensured our users experience the best in both visual and audio with our wide range of applications and features." MAXX Focus MTP9 will be made available across India through MAXX Mobiles' widespread distribution network. This newly unveiled Maxx MAXX has its presence in about 40,000 retailers across India mobile phone is integrated with a through its strong dealer distribution network supported by bi-lingual keypad which is capable more than 500 after sales service centers. of lending support to English as The modern retail outlets through which MAXX sells its well as Hindi. Users can enjoy brand of mobile phones and accessories include Planet M, Tata multimedia content on this device Croma, Hyper City, Star Bazar, Mobile & Gadgets, Indian Naval through the 4GB memory card Canteen, Kings Electronics, Hotspot, Reliance Web World and that it is preloaded with. NEXT electronics. This feature phone is equipped with the King Movie player which lets users view full length movies and videos by compressing them to 1/10th of the original size. It also boasts of big speakers for a good audio experience. Furthermore, the handset possesses FM radio and provides support to various audio and video formats such as MP3, WAV, AAC, 3GPP, AVI and MP4. The Maxx Primo feature phone is priced at Rs. 2,500 and it is now available at authorized retail stores across India.
Vodafone Smart Unfurled in india for Rs. 4,995
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odafone has launched an Android-based 3G phone, Vodafone Smart, in India. Priced at Rs. 4,995, the Vodafone Smart runs on Android 2.2.1 operating system and is powered by Snapdragon S1 processor. The telecom operator, which previously launched Vodafone Blue, aims to target techsavvy users, as the phone features new mobile apps, games, Internet, and social networking tools on the go. Vodafone is offering the device with a two-year warranty. "Urban Indian youth is brand conscious and has shown a great response to smartphones. Vodafone Smart is one such smartphone with its stylish
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looks, smart features and a internal storage of the host of exciting apps and 3G device can be expanded connectivity at an affordable up to 32GB via microSD price,” Kumar Ramanathan, card. Read more details the company's of the new Vodafone chief marketing Smart here. officer, Vodafone Vodafone is however India is quoted as not the only telecom saying. operator to offer budget The Vodafone 3G mobile phones. Smart features Idea, another telecom a 2.8-inch giant in India, recently capacitive touch launched two Androiddisplay and a based budget 3G 2MP camera. Kumar Ramanathan, chief marketing smartphones, Blade and officer, Vodafone India For connectivity, id280. Back in August, the phone supports Wi-Fi, MTS launched mTag 3.1 and MTS Livewire, GPS and Bluetooth 2.1. The budget smartphones under the sub Rs. Vodafone Smart has just 5,000 category. The launch of the Vodafone 130MB of internal storage, Smart can heat up competition in the though the device packs with budget 3G phone segment. Do you also a 2GB memory card. The think the same? www.mobilityindia.com
MOBILITY
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IBM
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MOBILITY
Enterprise News
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IBM unviels enterprise mobile & tablet applications in India
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lobal IT heavyweight, IBM has released seven new social networking and collaboration mobile apps designed to let employees use IBM enterprise social collaboration software with iPads and other convergence friendly mobile devices. IBM unveiled seven new social networking and collaboration mobile apps designed to address enterprise-class requirements in India. The new offerings span the widest range of tablets, including the iPad. The software allows employees to more effectively collaborate and share data, images and conduct meeting on the fly and more securely as part of their everyday work experience. IBM’s release of social networking and collaboration mobile apps is in line with the increase in the usage of tablets in business. Increasingly, employees require enterprise connectivity from their personal smartphones and tablet devices, also known as the "Bring Your Own Device" to work trend. A recent IBM study revealed that
Karthik Padmanabhan, Country Manager, Lotus, IBM Software Group India/ South Asia.
73 percent of business leaders surveyed currently allow mobile devices or tablets to connect to their corporate networks. “India is, undoubtedly, an emerging market for tablets and smartphones. More
Intel Presents its Cloud vision Intel is taking its manageability lessons and reference architectures from the chip design world and creating cloud standards for the office and enterprise arena
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nal storage of the e can be expanded o 32GB via microSD Read more details he new Vodafone t here. Vodafone is however the only telecom ator to offer budget mobile phones. another telecom in India, recently ched two Androidd budget 3G tphones, Blade and Back in August, and MTS Livewire, nder the sub Rs. nch of the Vodafone ompetition in the ment. Do you also MOBILITY
S based global chip manufacturer Intel is taking its manageability lessons and reference architectures from the chip design world and applying these to the office and enterprise envelope. Intel works with vendors and solution providers through institutions like the Open Data Center Alliance (ODC) and others, to create standards that make it easier for everyone to access applications on the cloud. For Intel, the key focus should now
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be on developing the ecosystem, which should also include developing talent for cloud development. The other focus areas are connecting startup ISVs with large system integrators, enabling startups on the cloud market places, and influencing government policies to become cloud friendly in the near future. As envisioned by Intel, in a Federated cloud one would be able to share data securely across public and private clouds. Client aware system would translate towards optimizing services based on device capability. And once provisioning of resources a n d services are automated, IT can focus more on innovation and less on management. www.mobilityindia.com
of these devices are finding their way into enterprises as employees entering the organization will expect to be allowed to use them. Employees increasingly seek to take full advantage of better browsers and innovative applications from app stores,” said Karthik Padmanabhan, Country Manager, Lotus, IBM Software Group India/ South Asia. IBM has launched apps to support social networking for iPad, instant messaging, access business documents, etc. This new software is part of a suite of capabilities IBM offers to effectively address 21st century workforce trends. For example, IBM recently introduced a new mobile service that helps organizations protect against data loss and other risks caused by device theft, unauthorized access, malware, spyware, and inappropriate applications. IBM is also advancing the use of business analytics by delivering expanded mobile device support with IBM Cognos Mobile on the iPad.
M-governance to initiate new dimension for governance
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-governance is gaining ground pretty sharply across India, as more and more government departments are aggressively embracing the mobile platform to save on the time factor and quickly deliver effective services and applications directed towards the common masses. As India surges ahead on the mobility roadmap, today the country has more than 850 million mobile phone subscribers in the country, the mobile platform is emerging as an ideal way to communicate for India, where infrastructure problems are common, and where the PC penetration ratio is low. In such a situation the state governments have been quick to spot this opportunity, as mobile phones provide a low-cost alternative to the traditional mode of computers. This mode of governance, also called m-governance, refers to the usage of the mobile platform to deliver government services to the citizens. As mobile phones are already being used by a large part of the rural population, governments can reach out to a much larger set of the population. “M-governance has huge potential in India. Unlike PC, there is no need for anyone to teach anyone on how to use a mobile phone. The third important reason is support for multiple languages, and the ability to interact in voice, which opens up the service for a wider range of people. December 2011 | 5
12/20/2011 8:54:35 PM
Mobility News
Cisco names former Juniper exec mobility CTO
Huawei Unveils VDI, Cloud Solution at Gartner Event Providing cloud capabilities to the enterprise community, Huawei’s Virtual Desktop Infrastructure (VDI) is presenting an ideal opportunity for enterprise customers to experience cloud in a better way
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s different set of enterprise customers in India envisage towards incorporating cloud solutions that can deliver better efficiencies, Huawei is presenting its VDI solution that enables cloud computing alignment for an enterprise IT infrastructure. Huawei has unveiled VDI during the ongoing Gartner Symposium IT Expo, a prestigious IT showcase event happening in Mumbai between 21st and 23rd November, 2011. Christened as VDI, Huawei’s virtual desktop cloud solution, is aimed at improving the efficiency and maintenance of IT infrastructure, provide better and secured information flow and most importantly reduce energy consumption at the enterprise. “VDI is a unique cloud offering from Huawei that is set to revolutionize the way enterprise segment looks at cloud. We
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isco has named a former executive with rival Juniper Networks as the new chief technology officer for its mobile business. Paul Mankiewich will serve as the CTO for service provider mobility in Cisco's Mobile Internet Technology Group. He joins Cisco from Juniper, where he handled end-to-end network architecture and the installation of Juniper's products into operators' networks. Before Juniper, Mankiewich spent more than a decade in various CTO roles at Alcatel-Lucent. Mankiewich's responsibilities will divide his time between New Jersey, where he lives with his family; Cisco's headquarters in San Jose, Calif.; its Massachusetts mobility division; and its facilities in India. Cisco recently went on the offensive against Juniper, calling out the smaller competitor for over-promising and under-delivering on several products. Juniper denied the claims. In August, Cisco nabbed six executives from Juniper, including Neal Oristano, who was named vice president of global service provider market segment sales at Cisco.
are looking at verticals like government, healthcare, BFSI, manufacturing and communications for our VDI cloud solution,” explained, Daniel Jiang, Vice President, Huawei Enterprise. Huawei is a leading global information and communications technology (ICT) solutions provider. Through its dedication to customer-centric innovation and strong partnerships, the company has established end-to-end advantages in telecom networks, devices and cloud computing. Huawei is committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Huawei’s products and solutions have been deployed in over 140 countries, serving more than one third of the world’s population.
SevenHills Health City signals new era in Patient care
evenHills Health city has heralded a new era in patient care by becoming possibly the first hospital in India to go totally paperless. This has been made possible due to an indigenously developed healthcare solution called SevenHills e-Healthcare Suite. The software solution handles functions related to operations, clinical, inventory, collection management and workforce management. Today, when patients visit the hospital, they are directed to a medical officer who collects all relevant information of the patient, and provides him or her with a Unique Health Identification Number (UHID). This UHID provides the complete details of the patient's medical history at any point of time and also during their subsequent visits. Speaking about the benefits of an integrated healthcare solution, Suresh Kumar, CIO, SevenHills e-Health, says, “The software solution allows better patient care because the hospital and the doctors can analyze data better, which in turn, leads to quick and accurate analysis.” The software
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Essar selects Juniper's secure mobility service
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solution provides doctors with an integrated and comprehensive view of the patient’s medical history in a realtime environment. With immediate access to patient history and evidencebased clinical practice guidelines, the doctors are better equipped to make decisions. Additionally, alerts and reminders generated by the software solution for medications have helped in improving the quality of services provided to patients. As a result of the UHID, the hospital has been able to streamline the entire workflow from the time a patient arrives in the hospital to the time he leaves it. Doctors can access patient data from their smart phones or laptops. They can even change the medication and monitor if the drugs prescribed have been given at relevant time periods. www.mobilityindia.com
etwork equipment manufacturer Juniper Networks has provided a secure, multi-platform remote network access service to the India's Essar Group. Deployment of the Juniper Networks Junos Pulse Mobile Security Suite and Juniper Networks SA Series SSL VPN Appliances initially in India enables Essar to provide remote and mobile employees, customers and partners with anytime, anywhere secure SSL VPN access to corporate network resources and applications from a range of m¬obile devices. The Juniper Networks Junos Pulse Mobile Security Suite which integrates mobile security, secure connectivity and mobile device management supports the adoption of a 'bring your own device' policy for Essar employees. Junos Pulse Mobile Security Suite protects smartphones, tablets and other mobile devices running most mobile OS from viruses, malware, loss or theft, physical compromise, and other exploits and threats. The SA Series appliances deliver secure, mobile remote access and connectivity with performance for organisations requiring secure remote VPN access and authorisation. The Essar Group is using a network of over 1,000 mobile device retail outlets to support the roll-out of Junos Pulse Mobile Security Suite to smartphones owned by employees and other target users. MOBILITY
12/20/2011 8:54:37 PM
MOBILITY
Mobility News
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12/20/2011 8:54:38 PM
Cover Story
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acked with of flexibility attached to has suddenly bec phenomenon toda rapid pace in India be defined in term “server-side” soft hardware towards and automation w is run and this is g “cloud computing” The most essen of a cloud environ is set up, deployed or near-instantly o the Internet/Web specific physical co the capacity of the number of concur per unit time, am is adjusted auto fluctuates so tha provisioning are el and over time. As more and m towards making su on what they are Cloud is surely g ground and greate
Indian Enterprise on Cloud 9
India’s burgeoning enterprise segment is going gaga over cloud power. This stems from the fact that global ICT vendors are positioning their cloud solutions as a way to reduce OpEx and CapEx for the enterprise segment 8 | December 2011
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www.mobilityindia.com
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Why India Inc is o special about clou According to President, Data Ce India & SAARC w connected world t clouds, where IT c innovative servic collaborate and c demand. “A network o can’t deliver on th cloud—they mus enable dynamic, Virtualization with is just the beginnin together traditiona public, and hybrid is required to optim demand,” he expla Cisco also beli is fundamental to Internet. “The rol the key differentia to other industry networking herita core networking b best position to he benefits of the clou allows Cisco to em MOBILITY
Cover Story
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acked with tremendous amount of flexibility and cost benefits attached to it, Cloud Computing has suddenly become the mainstream phenomenon today and is growing at a rapid pace in India. Cloud computing can be defined in terms of decoupling of the “server-side” software. This drives the hardware towards flexibility, dynamics, and automation with which that software is run and this is generally referred to as “cloud computing”. The most essential two characteristics of a cloud environment are that the asset is set up, deployed, or engaged instantly or near-instantly over a network (usually the Internet/Web) without binding to specific physical compute resources, and the capacity of the application (supported number of concurrent users, transactions per unit time, amount of storage, etc.) is adjusted automatically as demand fluctuates so that manual sizing and provisioning are eliminated both up-front and over time. As more and more enterprises move towards making sure that they are focusing on what they are best at. A concept like Cloud is surely going to gain greater ground and greater demand cycles.
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ga over vendors ce OpEx
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Why India Inc is on Cloud 9? What is so special about cloud computing? According to Rajesh Rege, Sr. Vice President, Data Center and Cloud, Cisco India & SAARC we are living within a connected world that has many different clouds, where IT can dynamically provide innovative services and people can collaborate and consume content ondemand. “A network or a data center alone can’t deliver on the full promise of the cloud—they must work together to enable dynamic, agile cloud services. Virtualization within a single data center is just the beginning. To seamlessly weave together traditional IT with the private, public, and hybrid clouds, a cloud fabric is required to optimize resource pools ondemand,” he explains. Cisco also believes that the network is fundamental to both the cloud and the Internet. “The role the network plays is the key differentiator for Cisco compared to other industry players. Because of its networking heritage and strength of its core networking business, Cisco is in the best position to help customers realize the benefits of the cloud. This market position allows Cisco to emphasize innovation and MOBILITY
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leadership – organically and with partners – as part of its strategy,” he adds on. Talking about the Indian market scenario, Navodit Kumar Garg, Head Vertical Solutions, Huawei Enterprise says that cloud is really catching up in India and the market is still evaluating the cloud solutions and deployment strategies. ”Taking a cue from this scenario, Huawei has entered at the right time. Based on our various discussions with customers; they are keen on Virtual Desktop Infrastructure or VDI cloud solutions. And some interest is growing up in providing other solution like LMS and related collaboration with the help of cloud,” he adds on. Even though, there is no doubt that Huawei is a late entrant into the enterprise market, but the company is already a very big name within the telecoms space. The companies is looking forward to replicating its global success in the telecom space, and deliver ICT solutions in order to turn the tide in favor of the customer as far as the enterprise segment is concerned. On the other hand, established player Cisco uniquely enables this world of many clouds through its CloudVerse strategy which is an integrated set of capabilities that uniquely combines the unified data center with the cloud-intelligent network
to deliver the industry’s only end-to-end solution that enables a universe of cloud services/applications to enterprises and service providers. “Cisco CloudVerse is composed of three main elements: Cloud Applications and Services - The portfolio includes Cisco Hosted Collaboration Solution that offers cloud applications and services, the Cisco Collaboration Cloud, Cisco Videoscape, Cisco Cloud Security, and third-party cloud services. Unified Data Center – bringing together the computer, network, management and storage elements to offer an integrated platform for applications and services and Cloud Intelligent Network – enhancing the enterprise borderless networks and the SP next generation network with cloud aware capabilities,” Rajesh Rege from Cisco explains. Anoop Nambiar, Country Manager, Business Partner Organisation - ISA Region IBM India says that Cloud is a highly efficient model for consuming and delivering IT-based services. It is made possible by virtualizing resources, automating processes and standardizing tasks so they can be offered as easy-touse services on an on-demand basis. “IBM’s enterprise cloud computing
“A network or a data center alone can’t deliver on the full promise of the cloud—they must work together to enable dynamic, agile cloud services. Virtualization within a single data center is just the beginning. To seamlessly weave together traditional IT with the private, public, and hybrid clouds, a cloud fabric is required to optimize resource pools on-demand,” Rajesh Rege Sr. Vice President, Data Center and Cloud, Cisco India & SAARC
www.mobilityindia.com
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Cover Story
Securing the Cloud As more and more enterprise customers look at cloud computing as a way to rework their IT systems in their favor, security is surely one of the aspects they are worried about, Trend Micro is focusing towards providing its security expertise for te segment of cloud. Mobility Magazine spoke with Amit Nath, Country Manager India and SAARC, Trend Micro about the company’s current and future plans for India. Q) How is Trend Micro looking at Cloud computing space? What is your focus in this space? We are quite bullish about the prospect of cloud computing. It is certain that most of the processing and analysis of computer threats will happen in the cloud and that endpoint clients [be it PCs, mobile] will ping the service to check on potential malware or threats. Trend Micro has invested heavily in a family of multi-layered protection for cloud and virtual environments – all designed to secure the enterprise journey to the cloud with apt solutions to protect critical data in the cloud.
Q) What kind of cloud solutions are being sold in India today? What are the trends as far as cloud market is concerned? In order to safeguard the data, there are security solutions powered by technology such as the Trend Micro Smart Protection Network, solutions that ensure complete security, business continuity and regulatory compliance. Enterprises are moving towards the cloud at a brisk pace and are initiating a giant multiplicative wave of new deployments. For four technologies/ services (server virtualization, VDI, public and private cloud services), market penetration numbers are significantly higher in India. Many of the current users have private cloud in production and an optimum number of users have hybrid apps or public cloud in production, about half are implementing or piloting one or more of these cloud services. The cloud market feedback is very positive and the ratio of awareness and usage is constantly increasing. Q) What is your go to market strategy when it comes to pushing your cloud solutions in India? With a dedicated team of experts, a global presence, and flexible payment models, Trend Micro offers a complete portfolio of security solutions in India, covering three core markets: ISP/ Telco partners, Software-as-a-Service partners, and Managed Service Providers. Certainly the interest in consumer security software is increasing as the awareness of the cyber attacks and the need to secure data in current scenario has gained momentum. Trend Micro with its channel partners solely focuses on providing the optimal level of support and solutions in security solutions, be it for data protection or against cyber crimes. Q) How do you look at the competition within the cloud market in India? What kind of features separate Trend Micro from other competitive cloud solutions in India? Our prime focus is to provide finest solutions in the market. Our consumer centric service distinguishes us from other vendors in the market. We focus on maintaining a high level of quality while developing Software. Trend Micro does not believe in being coercive towards its customers. We believe due to cost and operational efficiency all organizations are moving to the Cloud. In this environment we offer Security for dynamic Cloud. Q) What are some of the biggest buyers for cloud solutions in India? BFSI, SMB’s, SME’s, Enterprise all comprise of the biggest buyers. As the security threats are gaining momentum, we believe everyone requires cloud security solutions and we are doing our best in offering and spreading awareness regarding the same.
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capabilities enable a reliable partner their cloud rea adoption strategie entry points. Ga customers and m and the need fo with real-time in major organizatio need for cloud del models. Cloud d new business and standardizing appl testing environm processes to imp while realizing new he explains.
Going to market v While Cisco’s enable its set of cu services and app them with solutio and hybrid clouds the unified data intelligent network As far as the is concerned, IC Huawei is position in the form of Infr or IaaS, Platform a Software as a Serv “We have be on quite number like direct e for few custome engagements ha the help of our v partners or VAP opinion, custome and we have to solutions based on requirements, so deliver maximum end customer, we to deliver cloud s IaaS, PaaS or SaaS, Huawei Enterprise on. On the ot IBM’s market st cloud primarily around gaining ac customers and m reduction, and th maximum flexibilit time interaction – major organizatio driving the need delivery and c models. “Cloud delive MOBILITY
Cover Story
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MOBILITY
capabilities enables companies in having a reliable partner helping them assess their cloud readiness, develop key adoption strategies and identify business entry points. Gaining access to new customers and markets, cost reduction, and the need for maximum flexibility with real-time interaction – these are major organizational issues driving the need for cloud delivery and consumption models. Cloud delivery models enable new business and IT approaches through standardizing applications, infrastructure, testing environments and business processes to improve service delivery, while realizing new levels of efficiency,” he explains. Going to market via the Cloud While Cisco’s cloud strategy is to enable its set of customers to offer cloud services and applications by providing them with solutions for private, public and hybrid clouds that uniquely combine the unified data centre and the cloud intelligent network. As far as the go to market strategy is concerned, ICT solutions provider, Huawei is positioning its cloud solutions in the form of Infrastructure as a Service or IaaS, Platform as a Service or PaaS and Software as a Service or SaaS. “We have been working on quite number of models like direct engagement for few customer and also engagements happen with the help of our value added partners or VAPs. In our opinion, customer is king and we have to adapt our solutions based on their unique requirements, so in order to deliver maximum value to the end customer, we are open to deliver cloud solutions on IaaS, PaaS or SaaS,” Garg from Huawei Enterprise Group adds on. On the other hand, IBM’s market strategy for cloud primarily involves around gaining access to new customers and markets, cost reduction, and the need for maximum flexibility with realtime interaction – these are major organizational issues driving the need for cloud delivery and consumption models. “Cloud delivery models MOBILITY
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”Taking a cue from this scenario, Huawei has entered at the right time. Based on our various discussions with customers; they are keen on Virtual Desktop Infrastructure or VDI cloud solutions. And some interest is growing up in providing other solution like LMS and related collaboration with the help of cloud.” Navodit Kumar Garg, Head - Vertical Solutions, Huawei Enterprise
enable new business and IT approaches through standardizing applications,
infrastructure, testing environments and business processes to improve service
“IBM’s enterprise cloud computing capabilities enables companies in having a reliable partner helping them assess their cloud readiness, develop key adoption strategies and identify business entry points. Gaining access to new customers and markets, cost reduction, and the need for maximum flexibility with real-time interaction – these are major organizational issues driving the need for cloud delivery and consumption models. Cloud delivery models enable new business and IT approaches through standardizing applications, infrastructure, testing environments and business processes to improve service delivery, while realizing new levels of efficiency.”
Anoop Nambiar, Country Manager, Business Partner Organisation - ISA Region IBM India www.mobilityindia.com
December 2011 | 11
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Cover Story
delivery, while realizing new levels of efficiency. The number of choices associated with cloud requires a solid business case for moving to a cloud delivery or consumption model - and there is no onesize-fits-all approach. Since cloud affects all dimensions of the enterprise, from business strategy and operating models, to technology integration and organizational transformation, it requires a solid business design and implementation roadmap. IBM segments its customers as face-to-face coverage, telecoverage & business partner coverage. Our cloud strategy & offerings are aligned to meet the needs across all these customer segments based on their requirements,” Nambiar from IBM quips. What future holds for Cloud? With the enterprise segment already giving its green signal to cloud
Apple comes with iCloud iCloud, the much hyped foray of Apple Inc into the cloud computing realm has finally seen the light of the day. iCloud is here to store music files, photos, applications, calendars, documents, and much more. All this is going to be stored via cloud computing module and wirelessly pushes them to devices of the end user automatically.
implementation in the global as well as the Indian arena, cloud is surely going to become a mainstream IT strategy while rolling out IT infrastructure. “IDC forecasts that the Indian public cloud market to exceed US$500 million in 2011 and with a CAGR of 23%, by 2015 will have exceeded US$2500 Million. Another industry report places the total market for cloud computing in India at US$ 110 million today and expected to reach a figure of about US$ 1,084 million by 2015. As components of the overall cloud market, Software-as-a-service (SaaS) in India is likely to reach a mark of US$ 650 million by 2015, while Platformas-a-service (PaaS) and Infrastructureas-a-service (IaaS) markets cumulatively would touch 434 million each by then,” explains, Nambiar from IBM. These reports indicate that more companies are looking towards adopting
All about Connecting Content and Devices iCloud is so much more than a hard drive in the sky. It’s the effortless way to access just about everything on all your devices. iCloud stores your content so it’s always accessible from your iPad, iPhone, iPod touch, Mac, or PC. It gives you instant access to your music, apps, latest photos, and more.
cloud-based solutions for growth. In support of the growing cloud computing opportunity IBM has recently announced a new IBM SmartCloud, an enterprise cloud delivery platform. It is a next generation, enterprise-class, secure cloud platform to meet the growing demand of Indian businesses. It is based on an Infrastructureas-a-Service (IaaS) delivery model that offers rapid access to multi-tenant solutions scaled and priced based on usage. Additionally, globally recognized Indian IT services companies such as TCS, Wipro and Infosys are fast on moving towards the cloud and are busy realizing its full potential but collaborating with industry cloud vendors and providing cloud based services to their global end customers and enterprises as well. Moving ahead in time, cloud is surely going to set new standards for delivering the right value for the enterprise customers. q
How iCloud works? iCloud is sure to change the way we look at storage for our devices. When a user signs up for iCloud, the user will automatically get 5GB of storage. Apple and its products are generally seen as focused solely on consumers, though the ongoing march of iPads and iPhones into workplaces of all shapes and sizes is beginning to make Apple a fairly common tech brand in businesses and enterprises arena as well.
What does iCloud mean for the enterprise? Gaining on the enterprise call for Cloud Computing applications, iCloud aims to make access to anyone's data free-flowing and across every computing device available. Given that Apple now considers a PC or Mac to be just another "device," this could mean better results for workaholic people. It would be easier for them to take their work homewards and do it smartly as well. Quite elegantly driving the cloud strategy, iCloud is designed in such a way so that it becomes a consumer solution for synchronising personal data, music, apps and ebook purchases; personal photos and videos; personal information such as contacts, calendars; and it offers a free email account as well. As we move ahead, iCloud and its related ecosystem of devices and cloud tech should certain take the envelope of innovation to another level and help the enterprise community in terms of providing them with meaningful solution to their day to day issues related with multiple device functionalities. 12 | December 2011
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for growth. In g cloud computing cently announced a an enterprise cloud a next generation, e cloud platform demand of Indian n an Infrastructurelivery model that ulti-tenant solutions on usage. y recognized Indian uch as TCS, Wipro n moving towards sy realizing its full ting with industry viding cloud based end customers and ving ahead in time, set new standards ht value for the q
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www.mobilityindia.com
December 2011 | 13
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Trends In Telecom
Cha
Q1) What is the f Chaze’s focus handset in afforda the company’s vis electronics compan and a next genera generate tremend for excellent after audience.
Q2) What kind intake in the India The trend at th Big Screen and B a full utility hands additional commit mobile handsets a the present deman
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Q4) What is your Our market str common man thro most competitive p introduced only th India and likely to and other consum of time. And our service facilities to stabilizes the form with ATL and BTL
Q5) How many distributors do y Handsets in India As per our pl distributors in 1st foothold and 900 year. 14 | December 2011
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MOBILITY
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MOBILITY
Mobility Interview
Chaze Mobile- Generating Value for Customer Q1) What is the focus of Chaze today? Chaze’s focus today is to provide High quality mobile handset in affordable and competitive price in first phase. While the company’s vision is to be one of the leading consumer electronics company in India by offering the durable, trendiest and a next generation competitive range of product line and generate tremendous value for every customer. Chaze strives for excellent after sale service with no complaints for the target audience. Q2) What kind of market trends are governing handset intake in the Indian market? The trend at this point of time is on Big Battery (long life), Big Screen and Big Sound with all multi-media features, as a full utility handset at most competitive price range with the additional commitment of guaranteed after sale service. Our mobile handsets are chosen with these unique features as per the present demand in the Indian market. Q3) In your opinion how big is the handset market now in India? And where is it likely to move ahead? Indian mobile industry is growing day by day and approximately 12 million phones are consumed in Indian Market every month. The future of mobile technologies appears to be amazing and I am confident that the future growth of telecom industry in this country is not only bright but also extremely positive. Next Generation Technologies (NGN) will be driving the growth primarily. And your SIM card may become your wallet, passport, and identity card all bundled up into one. You will be able to download the data, make calls and enter your office using your sim card. It will be your password or entry ticket for all other purpose too. Q4) What is your go to market strategy in India? Our market strategy is to bring technology to the common man through trendy mobile sets “Chaze” at most competitive price range. As of now, Chaze has introduced only the initial range of mobile handsets in India and likely to bring smart phone, androids, tablets and other consumer electronics in due course of time. And our main focus is on the better service facilities to our target audience and stabilizes the formal distribution channel with ATL and BTL activity support.
Q6) what is your opinion on potential of the rural market when it comes to pushing the handset envelope? There is a tremendous potential in Indian rural market for Chaze mobile handsets. We are mainly focusing on the tier II and tier III cities alongside metros as all our models are judiciously selected to cater to every segment of the masses and the pricing is competitive enough for every pocket. We are extremely hopeful to get maximum response as per activation is concerned from every corner of the rural market in India. Our key focus being the penetration in rural market and the desired growth will come through in the coming days. Q7) What do you feel about the introduction of new technologies like 3G or LTE in India? Are these technologies likely to increase intake for smart phones in India? I whole heartedly welcome the introduction of new technologies like 3G and LTE in India, as lots of new applications can improve the lifestyle and upgrade the usability of mobile phone users in this country. I believe this is high time for us to understand and adopt such technology advancement and simultaneously extend our capabilities to provide better support to our customers. Yes, these technologies likely increase intake for smart phones in India. And Chaze would also focus on technologies like 3G or LTE is the coming future. Q 8) What are some of the biggest challenges that you are facing today? We are trying our level best with all channels to reach to the desired target audience and provide them with maximum back up support to their best of satisfaction. We are putting all efforts to reach our customers uniformly, that is the biggest internal challenge we have taken for ourselves and we will surely overcome it. Q 9) Please share with us some of your recent milestones? It is too early for us to comment on Chaze milestones at this point of time, but we are getting excellent response from the market on our new range of products and we are extremely pleased as per the performance and our being newest arrival in the mobile market of India is concerned.
At a time when Indian mobile market is booming with activity, Chaze Mobile is focusing towards generating value for the end customer. Mobility Magazine speaks with Keshav Arora, CEO, Chaze Mobile about the company’s focus in India and its plans for newar term future.
Q5) How many channel partners and distributors do you have for your set of Handsets in India? As per our plan we are targeting 500 distributors in 1st quarter to establish our foothold and 900 distributors by end of first year. MOBILITY
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Trends in Enterprise
Internet Showing Path to Glory for BFSI Today’s banking industry is relying heavily on its internet strategy and how it is making sure that the banking applications are customer-enabled and attuned to what they continuously look for
16 | December 2011
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I
n today’s technology oriented scenario, the banking industry is facing a big challenge of continuously adopting itself to the current technological advancements. Within the Banking industry, their business competitors are not just other banks in their own domain but also the big and sometime multi-national financial institutions, credit unions, investment firms and hybrid companies across the world. As other big banking enterprises consciously provide enticing offers to the end customers with the help of online, through direct mail, radio, television, newspapers and magazines – the most compelling offer at that moment wins. And internet based user experience is playing a very important role here. Customers are dictating rules and hence banking enterprise need to become fit and fight harder to catch the customer’s eyeballs on a continuous basis and create brand loyalty. The banking marketplace is greatly impacted by the market dynamics and change in the customer’s Internet delivery experience. The banks are www.mobilityindia.com
bound to embark on new technology initiatives to provide better customer service and retain customer loyalty. And as a result, India’s Internet banking has taken off amazingly well over last couple of years. What’s more, comes from the user friendliness that is being delivered to the end customers by the social media websites. While visiting banking websites, customers are now expecting the same degree of information access, interactivity, easy of use and convenience they experience when visiting other websites such as twitter, orkut, facebook, gmail, google etc. On the other hand, banking focused internet applications are quite limited in nature and in their ability to deliver dynamic information at the customer level. That's because traditional webbased applications have the capability to store only static information on the customer's client and rely on new requests to web servers to provide data and graphics each time the customer clicks on a link, provides data or performs a transaction. As a direct consequence, banking MOBILITY
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segment is looking internet based plat of rich internet customers. This s banks overcome t This is where rich can be played upo of banks can prov business, logic and According to Research, the m online customers used rich interne applications say applications impro online experiences extent. Rich internet or RIA technology technology to opt richer user exper desktop application simple, thin client m web applications. I rich experience to These applica friendly interface b using only the HTM standard browser-b MOBILITY
Trends in Enterprise
domain. Reducing Error – As the user data is validated in real-time as user fills them in and the problem areas are highlighted before the form is submitted, on the other hand, within traditional web applications, server side validations requires a separate server call and this increases the chances for systems error, which can be quite frustrating for the end user.
n new technology e better customer customer loyalty. ’s Internet banking ngly well over last
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segment is looking at a mechanism or an internet based platform to ensure delivery of rich internet applications to their customers. This surely promises to help banks overcome the present limitations. This is where rich media and rich content can be played upon and future websites of banks can provide the missing link in business, logic and data. According to Forrester Research, the majority of online customers who have used rich internet based applications say these applications improve their online experiences to a large extent. Rich internet applications or RIA technology involves a client layer technology to optimize performance and richer user experience (much like the desktop applications) when compared to a simple, thin client model of the traditional web applications. It is all about delivering rich experience to the end user. These applications can offer userfriendly interface behaviors not available using only the HTML widgets available to standard browser-based web applications. MOBILITY
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This richer application oriented functionality may include anything that can be implemented in the technology being used on the client side, including drag and drop, using a slider
to change d a t a , calculations performed only by the client and which do not need to be sent back to the server, for example, a monthly salary savings calculator designed for the end user. These are some of the features for rich internet based applications within the BFSI www.mobilityindia.com
An increased responsive system The interface behaviors are typically much more responsive than those of a standard web browser that must always interact with a remote server. Optimized Control – this offers better control to the user to move back and forth between steps in a process quickly unlike traditional web applications. Today even the interactive software has evolved over the past many years and today it can provide increasingly accessible user interfaces to increasingly deliver powerful functionality at the end customer level. The user’s and software developer’s knowledge of the technology and personal commitment to exploiting it, made user interfaces highly tolerant of complex interactive models and primitive visual displays. And as a lot of the rules of the game within the BFSI segment have changed. Internet is playing a great resource and a way to differentiate as well. In order to remain competitive in the emerging experience economy, banking enterprise must fully exploit key opportunities and chances available to organizations which find a way to deliver a better customer experience. So in India’s scenario, whether it is private banking institution like ICICI or HDFC, or a public sector bank like SBI or PNB, today’s fast changing scenario dictates that the banks completely align themselves with the current needs fo their end user communities and deliver what they are looking for. Rich Internet based applications can solve this challenge to a large extent, however, the future success of BFSI winners will be dependent on their Internet strategy and how they execute the same. q December 2011 | 17
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Trends in Enterprise
A
s we take a lo market today, security focused s such as biometri readily available in market today. Whether it is a b or a military install number of enterpr readily looking for India will still regis to increasing secu such as retail are c surveillance as a m and will continue t segment. In additi be another big spe surveillance in Indi
Balance for Surveillance When it comes to Video Surveillance there is a Question of Balance Between Quality and Bandwidth and the operators must find the right combination of image quality, frame rate and bandwidth in order to win the customer’s hearts and minds 18 | December 2011
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www.mobilityindia.com
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It is all about Ima Let us consider reports a conveni progress at a pos India’s financial minutes, but the officers play back a light pole-mount that shows the cu male wearing a pla with glasses. As police searc delivered to the V where the man is r His address is sen who find the ma building and take h the image quality c police in this scen deciding factor. As video su becomes indispens law enforcement a thing is clear: imag becoming the big and helping in term customers in a bet The benefits o from monitorin protection to inve preservation—are the quality of the digital video surv networks. To balance the images with the solutions, network have to make cer discussion, we will offs to help CIOs a understand the fac in planning and de effective video sur MOBILITY
Trends in Enterprise
A
s we take a look at the surveillance market today, there are a number of security focused solutions and systems, such as biometrics, CCTV and RFID, readily available in the India’s enterprise market today. Whether it is a big hospital, a big factory or a military installation, today there are a number of enterprise customers that are readily looking for ensuring surveillance, India will still register strong growth due to increasing security concerns. Sectors such as retail are continuously looking at surveillance as a major point of traction and will continue to invest in this security segment. In addition to this, BFSI would be another big spender when it comes to surveillance in India.
nce
of Balance t find the dwidth in MOBILITY
It is all about Image Quality Let us consider a scenario; a 100 call reports a convenience store robbery in progress at a posh locality in Mumbai, India’s financial hub. Police arrive in minutes, but the robber has fled. The officers play back surveillance video from a light pole-mounted surveillance camera that shows the culprit, a medium build male wearing a plaid shirt, jeans and a cap with glasses. As police search the area, the video is delivered to the Video Command Center, where the man is recognized by an officer. His address is sent to teams of officers, who find the man hiding in a nearby building and take him into custody. Hence, the image quality comes to the help of the police in this scenario and becomes the deciding factor. As video surveillance technology becomes indispensable in public safety and law enforcement around the world, one thing is clear: image quality is increasingly becoming the big differentiating factor and helping in terms of securing the end customers in a better way. The benefits of video surveillance— from monitoring and real-time protection to investigation and evidence preservation—are largely dependent on the quality of the images transmitted by digital video surveillance cameras and networks. To balance the need for high quality images with the need for affordable solutions, network designers and operators have to make certain trade-offs. In this discussion, we will introduce these tradeoffs to help CIOs and other professionals understand the factors they must consider in planning and deploying efficient, costeffective video surveillance networks. MOBILITY
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It would be great if every video and every image would offer an incredible amount of detail with full motion. The highest possible resolution would make faces clearly identifiable. Distinguishing features would be completely visible. License plates would be easily readable. High frame rates would provide smooth motion so you could tell exactly what was happening on the screen. Compression is not going to be as easy as it seems so the videos would always be totally unaltered. So why can’t we have this ideal? in many cases, the technology is not yet available and even if it is available or will soon become available, it will be extremely costly for enterprise to deploy on a large scale. Where does the ideal specification come from? Interestingly, for high clarity and detail, a system would need resolution that’s sharper than HDTV, frame rates
much higher than the movies and full color without compression. This requires many gigabits of bandwidth. Not to mention storage requirements that are impractical if not impossible today. What should be done? The situation must be carefully analyzed and trade-offs explored. Here’s how the analysis usually works. It is about Quality and Affordability In the best of all possible worlds, every video surveillance image would be clear, smooth, sharp and “just like being there” every time. In reality, designers of public safety video systems face a series of choices, or trade-offs, that balance video surveillance quality and effectiveness with bandwidth affordability. Based on the levels of image quality needed and available www.mobilityindia.com
funding, video network operators must find just the right balance, making choices about bandwidth, resolution, frame rate and compression. Increase bandwidth improves quality but at the same time, it also increases cost reduce resolution and reduces cost but provides less detail Reduce Frame Rate Reduces cost but results in choppier motion Use Digital Compression Techniques Essential to all modern digital surveillance solutions to help balance quality and bandwidth needs. In other cases, of course, detail is of paramount importance. In particular, when video evidence is shown in court, faces should be recognizable and license plates readable. The issue is resolution, and that means a discussion of pixels. A Pixel Primer Within the surveillance realm, the measurement for resolution is Pixels Per Foot (PPF). A pixel, or picture element, is defined as the smallest piece of information in an image, usually in the form of a dot. As a rule of thumb, the minimum number of pixels to recognize faces is 40 PPF; the minimum number for reading license plates is 80 PPF. Distance from the camera also plays a part. If the subject is far away from the camera, it will be a smaller portion of the overall image; that means fewer pixels are available, so resolution will suffer. Why is higher resolution more costly? PPF is a one-dimensional measure, but pictures are two dimensional. The number of pixels in a picture is proportional to the square of the PPF. That means the 40 PPF needed to recognize a face is actually 40x40, or 1600 pixels (a face is roughly one square foot in area). To display the 80 PPF that permits license plate readability, the same picture must be 80x80, or 6400 pixels. The more pixels, the more information to be sent over the network, and that means more bandwidth. And because bandwidth drives costs, higher resolution images are more expensive. The future of surveillance in India looks bright as more and more enterprise customers are looking towards installing analog or IP based surveillance systems at their premises that can deliver sharper imagery that is affordable and decisive to make decisions. And most importantly, this trend is happening not only in big metros but also the small towns and cities of India as well. q December 2011 | 19
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Mobility India
Andriod based Devices invading Enterprise Turf Apple’s iPhone and RIM’s BlackBerry will soon have a real problem: The malware-ridden, unpatched Android universe marrying the enterprise world
A
ccording to research company ComScore, Android-based devices account for nearly half (44 percent) of the smartphones in use, followed by Apple's iPhone at 27 percent and Research in Motion's BlackBerry at 20 percent. But in the business world, the iPhone is the leader, accounting for 45 percent of smartphones in use, according to ComScore, followed by the BlackBerry at 32 percent and Android at 21 percent. And experts close to the industry believe that by July 2012 the Android 20 | December 2011
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percentage in business use will exceed that of the BlackBerry and could topple the iPhone for first place by 2013. Whatever the adoption rates, it's clear that Android will be a big percentage of the devices accessing corporate networks and data -- posing a huge risk for the business and a huge challenge for IT to cope with the vulnerabilities that come bundled with Andriod based devices and systems. It may be recalled that for much of 2008 through 2010, IT worried about iPhones coming into the enterprise. www.mobilityindia.com
But after Apple adopted Exchange ActiveSync (EAS) security policies in iOS 4 and provided API hooks for device management through third-party MDM tools, it became clear that for the vast majority of businesses, an iPhone was a safe device. Business adoption soared. Why Android is a nightmare for IT? On the other hand, but Android is a very different story. It is being pushed by individuals asserting their technology preferences. But from a security and MOBILITY
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management poin a dangerous opera in business pose re even than what IT for Windows. Here
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Mobility India
version at any time, and RIM generally does the same with BlackBerry OS. Android is Unpatched Worse, those inconsistent versions are even more inconsistently patched -- you can have different patches (or none at all) applied from one carrier/manufacturer/ model combination to the next. By contrast, Apple releases OS updates and patches to all devices across all carriers at the same time, typically covering every model released in the previous two years. RIM's product portfolio is in between, with different OSes for different hardware generations and variable patching schedules, but not as bad as for Android.
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htmare for IT? d, but Android is It is being pushed g their technology m a security and MOBILITY
management point of view, Android is a dangerous operating system. Androids in business pose real security risks, worse even than what IT is used to dealing with for Windows. Here's why: A Malware Magnet The Android Market is full of malware applications concealed as legitimate apps, stealing information and running up huge SMS and phone bills on behalf of criminals. It's so easy to develop effective malware for Android that experts say that all new mobile malware is for Android; the criminals aren't bothering with iOS, despite its larger market share, or with the longer-established BlackBerry OS.
What IT managers can do to reduce the Andriod pain? Enterprise customers can insist on basic EAS support. Android 3.x tablets and 4.0 devices (both smartphones and tablets) support EAS policies relating to passwords and on-device encryption that is close to what iOS provides, as do the 2011-model Android 2.3-based smartphones from Motorola Mobility and the Samsung Galaxy II S and Galaxy Note smartphones. Tell your users to favor these devices. Also, help them understand that some devices running Android 4.0 will still not support encryption due to hardware limits, so they need to be sure the hardware they choose support your requirements, which you should post. (It's also good to provide a list of recommended, vetted devices.) Deny access to those that don't support your EAS policies.
MDM server tools like the new MobileIron 4.5 can manage the various flavors of Android devices from a common set of EAS and additional policies (which also apply to iOS), detecting noncompliant devices and regulating their access accordingly. Enterprise customers should always insist on antimalware software usage -- when you can. Buying anti-malware software for iOS is a waste of money -- but not for Android devices. Another issue is how to enforce its use. That's a bit tricky. It is anti-malware software can be managed only by its MDM tool. Bolster in-network defenses. Enterprise customers should do this anyway, as the notion of a network perimeter is nonsense today. You should invest in traffic analyzers, data loss prevention (DLP), and discrete access validation so that you can monitor and enforce policies for any user on any device connected to your network. Share the pain with users. One of the tenets of the consumerization of IT is the notion of shared responsibility. Or to put it in a way you can tell users: With freedom comes responsibility. If they choose Android devices and those devices come with extra costs compared to iOS and BlackBerry, they should bear those extra costs. Thus, users (or their business units) should pay for the antimalware client licenses and their share of any antimalware server tools. However, they should not pay for a share of MDM and network tools, unless all users do. q
Highly Fragmented The Android world is very difficult to manage, with multiple versions of the OS in use. Smartphones sold today could run Android "Froyo" 2.2, "Gingerbread" 2.3, or -- starting this month -- "Ice Cream Sandwich" 4.0. Tablets could run Android 2.2 or 2.3 or "Honeycomb" 3.0, 3.1, or 3.2, with Android 4.0 added to the mix soon. Android is less a platform than a collection of one-off products. By contrast, Apple sells only one iOS MOBILITY
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www.mobilityindia.com
December 2011 | 21
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Mobility Analysis
FDI in Retail holds big Potential to Boost India's IT Industry
As Retail is a big enterprise segment, applications and IT related procurement would increase at the local level and call for local procurement from big retail chains. As a result, FDI in retail should provide a big fillip to the IT industry of India. 22 | December 2011
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www.mobilityindia.com
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F
oreign direct retail sector h of national de should go all out fo its FDI in retail pla on India possibly lo by sending a wron we really need FDI As retail is a hu seen within the am within India, FDI multiple implicatio local technology ad
India Vs India Inc There are serio between India Inc day and night at villages. While Ind forward to FDI in side of India is put the FDI in retail rol However, we n positives well in a any harsh decision retail mean, on ac not only call for b global retail majors big chance toward local employment go on to power t retail chains like W etc. In addition to t retail chain wou look at sourcing locally so that w provide a big to the local sma scale economies and most importantly for the IT sector, this would mean that these chains would inc local procuremen infrastructure. This is where th would come from concerned. Retail investments going equipment like lap form factor conve like i-pads etc. A would suddenly be industry as it wou solutions, RFID equipment, perim chain managemen surely give a big p MOBILITY
Mobility Analysis
ntial
IT related for local ail should
MOBILITY
F
oreign direct investment (FDI) in the retail sector has been at the center of national debate on whether India should go all out for it or should it stay back its FDI in retail plan. Much has been said on India possibly losing out on investment by sending a wrong policy signal. But do we really need FDI in retail? As retail is a huge segment that can be seen within the ambit of enterprise sector within India, FDI in retail would have multiple implications that would relate to local technology adoption India Vs India Inc There are serious lines of demarcation between India Inc and the India that lives day and night at its more than 6 lakh villages. While India Inc is surely looking forward to FDI in retail sector, the other side of India is putting up a front against the FDI in retail rollout. However, we need to understand the positives well in advance before making any harsh decisions. What would FDI in retail mean, on actual terms? This would not only call for bigger investment from global retail majors, but also give a big chance towards generating local employment that will go on to power these big retail chains like WalMart etc. In addition to this, these retail chain would surely look at sourcing material locally so that will also provide a big fillip to the local small scale economies and most importantly for the IT sector, this would mean that these retail chains would incorporate local procurement of IT infrastructure. This is where the big IT advantage would come from as far as India Inc is concerned. Retail chains would have big investments going towards procuring IT equipment like laptops, desktops, to small form factor convergence friendly devices like i-pads etc. Additionally, this sector would suddenly become the darling of IT industry as it would be consuming, CRM solutions, RFID solutions, surveillance equipment, perimeter security, supply chain management etc. All this would surely give a big potential push to the IT MOBILITY
Mobility December 2011_final.indd 23
related economical boost for the nation. Supply Related Logistics FDI in retail will also work towards working down the inflation by investing in supply chain logistics by investing in transport and refrigerated storage necessary for locally perishable items. Typically, if a farmer were to sell his produce, he needs to bring it to the local market where he usually auctions it to the retailer, who, in turn, will sell to the final consumers. This process of auctioning in the mandi (central market) is facilitated by the middleman, who charges a commission from the farmers. Add to this the cost of bringing the agricultural produce to the local market; the price difference between what the farmers get and what the consumers pay is what society loses out due to inefficiency. By investing in supply chain logistics, the players in multi-brand retail will reduce t h e cost, and bring d o w n
inflation. They will procure the produce directly from the farmers, keep it in their storage, and transport it directly to their retail outlet. It is worthy to note that there is a huge investment involved to get the supply chain logistics in place — something that FDI in retail promises. Those who have been arguing that the local kirana and the marginal farmers may be hurt — the former losing out on business, and the latter not getting the right price – are not right. Currently, the www.mobilityindia.com
local kirana, and retail outlets such as BigApple, Spensers, Reliance Fresh, TataTesco, etc are co-existing, comfortably with each other and are not hurting anybody’s business models. Eventually this message needs to be digested at the political level. Marginal farmers also stand to gain. Recent evidence suggests that marginal farmers who have entered into contracts with Pepsi India have on average realized double the price in comparison with the local mandi and the local Sahukar. Global experience strongly suggests and emphasizes the need towards organised retail and that the local kirana does not need to worry from the presence of big retail chains. India badly needs corporatisation of the agriculture sector to even out distribution of income. Even in the IT and Mobile segment, we have seen the emergence of corporate retail in the form of The Mobile Store, Sangeetha Mobiles or UniverCell. And today, all these players are living in complete harmony with local IT and Mobile related channel partners. Government Needs to give Right Signal The UPA government stands to gain substantially by promoting FDI in retail and by sending the right policy signal towards the globe. Moreover, considering the today’s scenario, FDI in retail can provide a big boost to the overall economic conditions of the country. The trade deficit for April-October, 201112, was estimated at $94 billion, which was higher than the deficit of around $85 billion during April-October, 2010-11. And in this situation, India's credit-worthiness can improve, with more FDI inflow resulting from reforms. It is interesting to note that, international rating agencies usually look at total foreign exchange reserves that a country has at any given point in time and the FDI inflow as a criteria for rating any country in a positive manner and FDI in retail can prove to the shot in the arm for the nation in terms of achieving the next level of growth for the country. q December 2011 | 23
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Mobility Review
“Superb” in Technology Delivery Rs 19,500
B
illed as a ‘Superfone’, Micromax’s A85 has been causing quite a stir in the mobile space, not due to its name, obviously but it’s due to the fact that this is the first dual-core phone in the sub-20K price bracket. Micromax has surely been able to leave its stamp of quality on the phone, but it’s tastefully done at the back. Gracing the front is a 3.8-inch capacitive touchscreen with a 480x800 pixel resolution. There is a row of touch sensitive buttons at the bottom, which sadly isn’t backlit making it next to impossible to use in the dark. The microUSB port is covered and placed on the top just beside the 3.5mm headphone jack. Overall, we felt Micromax have gone with a good design and build for the A85. A few things like no backlight for the shortcut keys is a bit of a dampener, though.
The Rhythmic Communication Device Rs 27,500
O
nce HTC launched the Rhyme though, they’ve steered clear from any categorization. You won’t find any words like ‘women’ or ‘feminine’ anywhere on their site as they’ve kept it as gender neutral as possible.
Design and Build It is noteworthy to mention that HTC have done what they do best, making really good chassis for phones. Like its predecessors, the Rhyme also features a unibody design with plastic bits near the camera and the battery cover. The build off this product is excellent and the plastics used seem durable enough to survive the bumps and bruises of everyday use. While there are different colour trims, India will only be getting the ‘Clearwater’ shade.
24 | December 2011
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www.mobilityindia.com
MOBILITY
12/20/2011 8:55:09 PM
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vice
ny categorization. e on their site as
aking really good body design with ct is excellent and of everyday use. water’ shade.
MOBILITY
MOBILITY
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December 2011 | 25
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Mobility Review
Reliance 3G Tab - Built for Convergence
Elegant and stylish - iBall Slide Android Tablet
Rs 12,999
T
Rs 13,995
A
s the budget tablet segment is taking off in a big way, a new entrant is the Slide from iBall. The brand has been quite popular in the PC peripherals business for a long time and only recently entered the mobile phone field. Taking things up by a notch, they’ve launched the 1GHz infused, Android Gingerbread toting ‘Slide’ tablet. Interesting Form Factor It lacks a rear a bit of a downer is staring at you in
camera for sure, which is seeing at a 2MP camera lens
his 3G Tab comes with 8GB of internal space and supports up to 32GB via micro SD cards. Reliance is also giving in a 4GB card with the device. The 3G Tab is quite well designed, and weighs in at 389g, which is just a few grams heavier than Samsung’s Galaxy Tab P1000. With an 800MHz processor backing it up, the 3G Tab runs Android 2.3 aka Gingerbread. It doesn’t however, manage to do it seamlessly. There’s a touch of lag that’s quite evident when it comes to transitions between screens, changing orientation and opening apps. Reliance has neither offered any major customization to the User Interface nor any substantial amount of free apps preloaded.
India’s Aakash tablet available online for Rs. 2,500
A the face for video VoIP calling support. The 7-inch capacitive display is actually quite bright and the though resolution i.e. 800 x 480 is identical to the likes of the Beetel Magiq or the Reliance 3G Tab. The Slide offers USB-on-the-go with support for a data dongle. On one side of the device is a microSD card, mini HDMI out, USB ports for data transfer and on-the-go separately, a power switch to shut off the device, a 3.5mm handsfree, DC charging socket and a microphone. Running on a 1GHz ARM Cortex-A8 processor with Android Gingerbread (2.3) the iBall Slide offers no customized UI. The stock interface is very responsive, though and from animations to accessing and opening apps, it’s an extremely speedy performer. 26 | December 2011
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akash Tablet has gone up for sale online for a price tag of Rs.2,500. The Aakash tablet will be delivered in a week's time from the date of placing the order, and customers can pay the cash on delivery. The commercial version of the tablet, Ubislate, however can be preordered online for a price of Rs.2,999. Only UbiSlate 7 will be available by late January, next year. The Aakash tablet runs on Android 2.2 and boast of the following specifications: •7-inch, resistive touchscreen •Wi-Fi, 2 USB ports •Processor: 366MHz + HD video co-processor •Flash memory: 2GB + 2GB microSD (expandable to 32GB), •RAM: 256 MB •Battery: 2100 mAh •Battery life: 3 hours
www.mobilityindia.com
MOBILITY
12/20/2011 8:55:13 PM
Spic sens Rs 12,900
S
pice has a tablet spac Mi-720 dev boasts of 3G func to make calls, al 7-inch form fact device that deliv On the other the finesse and expensive varian crude and rushe surely more pro also really heav of its size. Ther buttons on the VGA camera. H touchscreen spo 480, but is not s
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Mobility Review
b - Built ce
Spice 'MiTab' Mi-720 — the sensible Device Rs 12,900
S
pice has also ventured into the tablet space with by launching its Mi-720 device. This budget tablet boasts of 3G functionality with the ability to make calls, all packed into a portable 7-inch form factor. This is true sensible device that delivers what it promises. On the other hand, the Mi-720 lacks the finesse and craftsmanship of more expensive variants and comes across as crude and rushed. The plastic body is surely more prone to fingerprints. It’s also really heavy at 485g for a tablet of its size. There are three capacitive buttons on the front and front-facing VGA camera. However, the capacitive touchscreen sports a resolution of 800 x 480, but is not scratch resistant.
or customization ount of free apps
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Good connectivity options There’s a 2MP rear camera, but no LED flash. Overall, the Spice doesn’t score too well in the build quality department.
You could tell Spice was on a very strict budget when designing the Mi-720.
Mercury mTAB—The Budget Tab Price – Rs 9,499
T
he budget tablet market has been getting a new member almost every month now. The newest addition comes in the form of the Mercury mTAB, a 7-inch tablet priced just under the Rs.10,000 mark. Back in the nineties, Mercury were pretty popular for their computer peripherals, mostly speakers. Today, the company has expanded into the tablet market as well and why not, with all the the hype surrounding these new gadgets, it’s only natural for a company to want to cash-in on some of the limelight.
It has a decent set of connectors including mini-HDMI, microSD card slot, mini-USB with On-the-go functionality and a 3.5mm headphone jack. There are physical buttons for volume, home and power. It is powered by a 1.2GHz single core processor and runs Android 2.3.3 Gingerbread. The 7-inch screen is capacitive, so using it is not too painful. It responds well to touch and two finger multi-touch is present as well.
Design and Build Taking it out of the box, the mTAB is pretty lightweight at 400g and is very comfortable to hold, too. It’s not particularly slim, though, which may be a turn off for some. The mTAB is built entirely of plastic, with a black bezel and white back. The front has a glossy finish, which easily attracts fingerprints. There are two physical buttons on the front, for ‘Options’ and ‘Back’. The front-facing camera is placed in the bottom corner, which we felt was a rather odd place. Overall the mTAB is decently built with no creaking parts. MOBILITY
Mobility December 2011_final.indd 27
www.mobilityindia.com
December 2011 | 27
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Mobility Review
Motorola Xoom 32GB 3G+ WiFi Android Tablet Rs 35,590
I
t is interesting to note that it was US based Motorola’s Xoom, was the first commercially available tablet to rock Google’s Honeycomb OS. Launched in early 2011, Motorola took its own time in bringing this product to India. The company has launched two variants of the Xoom in India, a Wi-Fi only model and a 3G + Wi-Fi version as well both with 32GB of internal storage. Armed with Honeycomb 3.1, the Xoom have what it takes to be a winner for the end user segment. Form Factor Its aluminum frame makes up most of the body which is smooth and does not attract fingerprints. The upper portion is plastic with a rubber coating, where the GSM, 3G and Wi-Fi radios are placed. At 730g, it weighs the same as the Acer ICONIA Tab 500 but somehow it doesn’t feel as heavy, probably due to better weight distribution of the components. Most of the connectors are grouped together at the bottom which includes micro-USB port, mini-HDMI, docking connector, and charging port. There’s a volume rocker on the left while the SIM card and memory card slot and 3.5 headphone jack is placed on the top. There are two white LEDs hidden in the bezel. On the back, it has stereo speakers, power/sleep button and the 5MP camera with dual-LED flash. Overall the design is simple and straightforward which is what the users like about this product. It’s not the slimmest or the lightest of the tablets in the market, but quite impressive indeed.
The Magic of Beetel Magiq Tablet Rs 9,999
W
ith the likes of the Reliance 3G Tab making the tablet market shrink when it comes to the price, here’s one that thought they can do better. They’ve brought the Huawei IDEOS 7 tablet to the Indian shores and called it the Magiq. It’s priced at just Rs. 9,999 and in case you’re contemplating a purchase, here’s a quick look at the device to help you make up your mind. Form Factor It’s a rather elegantly designed device with a bushed metal-style finish, chrome border, with a Chrome stand for propping it up and what seems like a stainless steel rear compartment for the battery and SIM card. At the top right hand side is a 3.5mm handsfree kit. It has a power button on the left hand corner but should have been raised a little more as it’s quite difficult to access sometimes. On the right side of the device are the volume keys, while the micro USB and charging ports are on the left. It doesn’t charge with a standard USB charger so you’ll have to carry this one around with you along with the USB cable. A memory card slot (up 32GB) and docking port are located at the bottom. The Magiq is equipped with 8GB of internal storage. A stylus is also provided and has a little slot for it to be neatly packed away at the rear.
28 | December 2011
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MOBILITY
CMYK
MOBILITY
omputrade News
- 14 Nov., 2011
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37
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National Computrade News
30 Oct. - 14 Nov., 2011
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CMYK
RNI. No DELENG/2004/14198
DECEMBER
100 95 75
Ind
25
Trends in Enterprise 5
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Mobility December 2011_final.indd 30 D-Link backpage Friday, November 11, 2011 1:19:29 AM
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