Mobility Monthly magazine February 2019

Mobility Monthly Magazine

February 2019

Issue 2

Volume 16

Pages 40

20

www.mobilityindia.com

beyond technology, beyond lifestyle

Inerview

Page : 32

Special Story

Page : 38

Despite Dip in Woldwide Smartphone Sales, Amit Shukla, Director, Eping

India Shows Growth for

Both Smartphones and Feature Phones

4

Contents

06 08 12

Editorial News Launchpad Reviews

16 18 20 22 fOUNDER, CEO Editor DIRECTOR Chief Editor Associate Editor

: : : :

Swapan Roy Roy Manoj Jha SHAMPA

Asst. Editor

: E. J. Jawahardatham

product head

: SANDEEP SARKAR

Finance

: SandEEp KR. TANTI

business HEAD

: Tridip Dey

MARKETING

: Sujit Goswami

SALES : Pratap, Santu, rajkumar MANAGER IT & WEB

: PAWAN KUMAR

sr. creative & Design

: MEERA

Ubon SP-65 Notebook Wireless Speaker Zealot S1 Bluetooth Bicycle Speaker Itek 10000mAh MS Dhoni Edition Ultra Compact Powerbank NESTY 10000mAh Power Bank

Product Overview

24

ViewSonic’s ViewBoard Interactive Flat Panel Display

Cover Story

26

ViewSonic’s ViewBoard Interactive Flat Panel Display

Circulation Manager : P Biswas Production Asst.

: Ashish Ghosh

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@mobilityindia.com Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa : RoyMediative, Royal Communication, Shree Complex, Room No. 7, Louchapada Road, Opp. SBI Bank, Berhampur - 760001 (Orissa) (India) Contact

: Jivanananda Kar - 09439263711

Email

: info@mobilityindia.com

odisha.ncn@gmail.com Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Editor

: edit@mobilityindia.com

roy@ mobilityindia.com

Interview

32

e-Ping, backed by State-of-the-Art manufacturing facilities, aims to become a leading mobile accessories brand

Event

34

27th Convergence India 2019

Advertorial

36

eGifts4all-A creative added value to delight customers

Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

Special Story

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

Mobility February 2019

38

Despite Dip in Woldwide Smartphone Sales, India Shows Growth for Both Smartphones and Feature Phones

6

EDITORIAL

Feb 2019 Mobility Editorial

The Much Awaited Interim Budget is Here Dear Readers, The much awaited interim budget has been announced by the government.

For most entrepreneurs, businessmen and executives in the IT and telecom industry, the current interim budget looks forward-looking that brings tax relief to the middle class which in turn is set to increase spending and spur demand for goods.

However, some believe that more needs to be done to boost the morale of those entrepreneurs into the fledgling Make in India program, where ecosystem and the availability of the essential components and raw materials is still in the evolving stage. Make in India entrepreneurs, who still depend on import of components, are unable to compete with the foreign players due to government’s lack of support regarding import duties.

Editor’s Choice

Swapan Roy roymobility@gmail.com

Others are expecting some changes for better in the postelection budget after the new government forms in May 2019. Who will lead the next government and what their attitudes and approach would be remains a question!

The world’s first smartphone with 32 MP pop-up selfie camera The smartphone is packed with never-before-seen innovations in this segment such as the world’s first 32 MP pop-up selfie camera and AI enabled 48 Million Quad Pixel Sensor (12Million Effective Pixels) + 8MP + 5MP triple rear camera. To create a seamless and powerful experience, the device is powered with the new Qualcomm Snapdragon 675AIE octa-core processor supported by an enhanced CPU and GPU, which consumes less power while delivering flagship level performance.

www.mobilityindia.com

Mobility February 2019

twitter.com/mobilitymag

facebook.com/mobilityindia2004

edit@mobilityindia.com

8

news

CMAI & ITU Organised International Women’s Empowerment Forum

As an innovative step towards empowering women in true sense, CMAI association and the International Telecommunication Union (ITU) organised the International Women’s Empowerment Forum in Vigyan Bhavan, New Delhi.

The forum focused on bringing awareness about various policies and schemes related to women entrepreneurship to foster more female business leaders. The focus of the forum based on ‘Indian Girls in ICT 2019’ and ‘Gender equality and the empowerment of women and girls’.

This program was conducted as part of a global movement to raise awareness on empowering and encouraging girls and young women to consider studies and careers in ICTs. The initiative is aimed towards encouraging girls and young women to be an active player in the ICT landscape and become valuable entrepreneurs and contributors to the future in technology.

Airtel Boosts 4G Network Coverage in Punjab with LTE 900 Technology

Airtel said that it has further upgraded its 4G network in Punjab with the deployment of LTE 900 technology that will significantly enhance the network experience for its smartphone customers. With the rollout of 4G in the superior 900 Mhz spectrum band, Punjab’s fastest* mobile network will get additional high speed data capacity to serve its customers.

More importantly, given the high propagation and reach of the 900 Mhz spectrum, Airtel smartphone customers will enjoy improved 4G availability inside buildings – homes, offices and malls. It will also result in wider availability of Airtel 4G across Punjab. In Punjab, Airtel uses a solid spectrum bank – 2300 Mhz (TD LTE), 1800 Mhz (FD LTE), and 900 Mhz (LTE 900) to offer world-class 4G services to customers. In addition, Airtel has deployed advanced network technologies and tools such as pre-5G Massive MIMO, 4G Advanced and Carrier Aggregation to step up high speed network capacity and coverage.

Parallel Wireless Wins Two Prestigious Aegis Graham Bell Award 2019

The forum mainly discuss the challenges faced by women across various sectors of the economy including corporate, government, civil society and industrial environment was a major focus area of the discussion. It encouraged inclusive interaction of men and women together and discussed about creating a platform for women for discussions a n d exchange of views On this occasion, Prof. N.K.Goyal, CMAI president & TEMA chairman emeritus, said, “Our association has employed 37 women out of its total work strength of 40.Our association is urging women across any functional area or any field – to share their achievements in their respective fields for our special training programs. Through this process we’ve identify 40 candidates who have deployed to the US for training in cybersecurity. So, this is first step towards empowering women in true sense.”

Huawei Rose to 12th spot on Brand Finance Global 500 2019

Brand Finance, the global authoritative consulting agency, released its ranking of the most valuable brands around the world in 2019. HUAWEI ranked twelfth on Brand Finance Global 500 2019 with an increase in its brand value by more than 63%.

In comparison to 2018, HUAWEI’s global ranking increased by 13 as it continues to gain a foothold as the world’s 500 most valuable brands. HUAWEI has been making breakthroughs in innovation with the launch of its new flagship devices HUAWEI Mate20 Pro in the premium segment and HUAWEI Y9 in the entrylevel segment, which gained appreciation for its technological innovation and aesthetics, solidifying the position of the brand worldwide. The company will continue to move forward and bring more innovations to global consumers, one of the recent being the showcase of 5G focused innovations at MWC 2019.

Mobility February 2019

Parallel Wireless, Inc., the provider of the end-to-end software-based network solutions for 2G, 3G, 4G, and 5G, has won the prestigious Aegis Graham Bell award 2019 for two categories of `Innovative Telecom Solution’ and `Innovation in Smart City’. Aegis Graham Bell Awards (AGBA) promote innovations and entrepreneurship in Information and Communication Technology (ICT) domain. The awards were instituted eight years back by Aegis School of Business, Data Science, Cyber Security and Telecommunication to honor and reward organizations which make an outstanding contribution in these fields.

Aegis Graham Bell Award for `Innovative Telecom Solution’ is awarded to Parallel Wireless for HetNet Gateway, nextgeneration virtualized 2G/3G/4G/5G software platform.

HARMAN Professional Solutions Extends their Indian Enterprise Portfolio Distribution Rights to Brightstar Telecommunications India Ltd

HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, including networked AV, announced their distribution partnership with Brightstar India to include HARMAN installed solutions for their enterprise portfolio in India.

Brightstar India has an existing relationship with Harman Lifestyle division and this partnership will enable Brightstar to deal in the complete range of professional Installed audio and video products for the enterprise business. “HARMAN Professional India values its relationship with the existing partners and continually strive to make it stronger. Brightstar is a leading technology distribution business in India and one of HARMAN’s largest distribution partners across multiple geographies.

In keeping with our goals of continuous improvement and improving ease of doing business, we have appointed Brightstar India as our distribution and fulfilment partner for enterprise business in India,” said Prashant Govindan, Sr. Director, India and SAARC, HARMAN Professional Solutions.

10

news

HONOR and Reliance Digital Enter into an Exclusive Offline Partnership

Honor, a leading smartphone e-brand under the Huawei Group, announced its exclusive offline partnership with Reliance Digital, India’s largest CDIT retailer for the most awaited smartphone of 2019, the HONOR View20. The smartphone with eight world’s-first technology will be made available offline across Reliance Digital and My Jio stores in 700+ cities. The prebooking of the phone started from January 24, 2019. The company introduced the smartphone through a launch event at New Delhi on January 29, 2019. Customers can get their hands on the ultimate smartphone at Reliance Digital & My Jio stores from February 6, 2019 onwards.

Reliance Entertainment Appoints Shibasish Sarkar as Group CEO – Content, Digital & Gaming

Anil D. Ambani owned Reliance Entertainment announced the elevation of Shibasish Sarkar as Group CEO – Content, Digital & Gaming. Shibasish is a Chartered Accountant by training and an entertainment industry professional with over 25 years of experience. He joined Reliance Entertainment in 2007 as CFO, and thereafter took on a larger role as Chief Operating Officer, developing tremendous operational and financial experience across films and T V production and distribution, digital content, gaming, etc. Shibasish has played a pivotal role in establishing and managing the company’s industry acknowledged joint venture business model with leading creative film makers, including Rohit Shetty, Imtiaz Ali, Neeraj Pandey, S. Shashikant, Anurag Kashyap, Vikramaditya Motwane, and Madhu Mantena amongst others. In addition, he has led the company’s plans to address the growing demand for Television, Digital and Animation content, delivering world-class originals to GEC and OTT platforms.

In India most PUBG gamers play on their smartphones: KPMG Study

According to study by KPMG in India, the Indian online gaming industry will add 190 million gamers, making it a $1 billion opportunity by 2021, from $290 million right now. While gaming companies are racing to have a slice of this opportunity, several games are entering the Indian market, keeping gamers hooked, both amateurs and experts. Games likes Fortnite, Free Fire, PUBG, and Rules of Survival are rocking the Indian gaming industry with tantalizing storylines and inter-gaming communities, where players can discuss games and other topics with like-minded people. A study by Jana has found that smartphones are the most favored devices for Player Unknown’s Battlegrounds or PUBG players in India. 73.4% players in India were found to play PUBG on their smartphones thanks to affordable data packages. Use of PCs and PlayStation or Xboxes were almost negligible. Launch of PUBG mobile was

Mobility February 2019

definitely a lucrative move for the gaming giant. A smartphone compatible with PUBG is all that is required to start playing.

WarrantyBazaar.com Provided Warranty Services to Over 600,000 Devices

WarrantyBazaar.com, an integrated platform to provide extended warranty services on various consumer electronic products, has announced that it has successfully provided warranty to more than 6,00,000 devices in a span of 2 years.

The company has served more than 50,000 clients in Laptops and Mobile categories. Launched in 2016, Warranty Bazaar is one stop shop which has strengthened the entire ecosystem with its unified services from Extended Warranty to Cashless Repair and guaranteed timely repairs or replacement services across Pan India. The brand caters services to Consumer Electronics and Appliance OEM’s, Distributors, Channel partners, E-commerce platforms dealing in Electronics Goods and Home Appliances.

togetU completes 10 million plus downloads on Google Playstore

togetU, a made-in-India app, has announced one million downloads during its 1 crore challenge. It is a video sharing platform with a fun filled tweak aimed at millennials and Gen Z. Users create short videos, use simple tools to add music, dialogues, special effects, and share them on the site. The fun filled clips are high on entertainment quotient, with a premium on instant gratification.

Be it the face swapping, retro filters or creating fresh video content or lip-sync to the already added songs and dialogues, the users are seemingly enjoying every feature of the app. Launched in 2018, the app has crossed over 10 million downloads on Google playstore. The app, which is created specially for the Indian consumers, gained wide popularity within the first year of its launch. This got further amplified with the ‘1 Crore challenge’.

TRAI Chairman bets big on 5G at 13th India Digital Summit

With digital media on a roll in recent times, the TRAI chairman Shri. Ram Sevak Sharma is finding a bright future ahead with the 5G spectrum. Speaking at the first day of the 13th India Digital Summit, organized by the Internet and Mobile Association of India (IAMAI), Shri R. S. Sharma said that, 5G will be the digital tomorrow of this nation of fast growing internet consumers.

OTT or over the top content is considered to be another strong point of digital India’s future.

Talking about the Changing Landscape of Digital Concept in India, Neeraj Roy, Founder and CEO, Hungama digital and Hiren Gada, CEO, Shemaroo Entertainment were of the opinion that estimated 500 million internet users will be subscribing to a bouquet of content in the next 5years, in which videos will be in the driver’s seat. While the catch up content from television is less consumed, both find that short form contents are in vogue these days. While web series are likely to be less consumed in full and Indian audience mostly up for it to stay in loop or be a part of conversations, Neeraj and Hiren exuded confidence about the increasing audience pull of original contents in the OTT platforms of Indian market.

12

launchpad

Ambrane Introduces Noise Isolation, Wireless Headphone – WH-5600

Ambrane India extends its wireless category by launching ‘WH – 5600’ Wireless Headphones. It is a stylish headphone with a complete package of wireless comfort and advanced high-end chipset boasting sound to a new level of listening experience. With robust design and leather covered headband’s appealing guise, the headphones go a step ahead to enhance your style quotient. The headphone houses an enhanced digital amplifier that cancels every other ambient noise promising the highly redefined acoustic experience. The WH-5600 delivers cinematic surround sound to immerse you in whatever you’re watching or listening to. Its Ø 32 mm dome drivers deliver deep bass and a wide frequency range.

OPPO’s First smartphone from the K Series: OPPO K1

OPPO announced the entry of K series with the launch of OPPO K1. The OPPO K1 will be available on Flipkart from February 12 for INR 16,990, and will come in two color variants- Piano Black and Astral Blue.

The OPPO K1 is a competitively priced smartphone, which comes with an indisplay fingerprint scanner and 6.41- inch screen with AMOLED display, ensuring the consumers enjoy their favourite shows/movies in higher definition. The new device features a 25 MP front-facing camera and is powered by Qualcomm Snapdragon 660 Mobile Platform, making it ideal to support heavy applications. The OPPO K1 uses Corning Gorilla Glass 5 and comes with a 4GB RAM + 64GB ROM memory, improving the speed and performance.

Anker Announces Portable Mini Projector ‘Nebula Capsule’ with Wi-Fi, HighContrast

Anker Launches can-sized Pocket Projector “Nebula Capsule” Portable Mini Projector with Wi-Fi, High-Contrast Pocket Cinema, 360° surround sound. Nebula Capsule is a smart cinema that you can enjoy anytime, anywhere. Using Android 7.1 it plays content from any video streaming app and also mirrors the phone’s screen to create a remarkably detailed picture up to 100 inches big. Its advanced DLP Technology, utilizes IntelliBright algorithms that provides a radiant 100 ANSI Im picture quality.

Its unique technology shall project picture on any surface including the ceiling or bedsheets. Apart from the Traditional work, its Wireless casting transforms any space indoor/outdoor into a Theatre or create an enhanced Gaming experience on Big screen.

Running on Android 7.1 processor, one could also route the latest apps directly from Capsule including Netflix and Youtube.

Mobility February 2019

Coolpad Launched Cool 3 with Dewdrop Notch Display and Android 9.0

Coolpad has launched its revolutionary Cool 3 in India.

This is the first smartphone in this price segment with android 9.0 Pie having dewdrop notch display for INR 5,999. With the slogan “Design Uncompromised” Coolpad Cool 3 takes the design language and the specifications to a whole new level at the given price point. Designed as dewdrop notch display

by Coolpad in Dallas USA, the smartphone comes with dual color glossy back cover having new pattern of colors on the edges. The Cool 3 features dual rear camera setup of 8MP and 0.3 MP whereas the front Camera is powered with 5MP having multiple beauty levels. Cool 3 comes with a 5.71 inch full vision, HD+ display powered by the latest chipset from Unisoc with AI and AR/VR compatibility. The phone comes with a 3000 mAh battery to take care of the power supply. Cool 3 comes with 2 GB RAM+16 GB ROM and will be available both online and offline.

FiiO Launches M6 Portable High-Resolution Lossless Music Player in India

FiiO announces the launch of the M6 Portable HighResolution Lossless Music Player in India. The player is priced at MRP 14990 and is now available for purchase at www.fiio. co.in and leading online & retail stores. Key features of the M6 can be found below or visit our FiiO India website HERE for details.

Full Bluetooth format support for truly lossless playback – The M6 comes with dual-mode Bluetooth 4.2, and supports every high-resolution wireless format to date, including: 24-bit aptX HD (backwards compatible with aptX), LDAC, and HWA Hi-Res Bluetooth Audio. No matter whatever wireless high-resolution audio device you may have, you can be sure the M6 will take advantage of it.

ZAAP Launches Rugged and Waterproof Bluetooth speaker – Aqua Pro

ZAAP has come up with ‘Aqua Pro’ Wireless Bluetooth Speaker. The speaker boasts of an immersive 360-degree sound with rich deep bass that instigates spontaneous adventures anywhere along with IP-66 for 100% protection against Water.

Aqua Pro is a next-generation Bluetooth speaker developed and designed in the USA by renowned Industrial designer Steve Herres. The Bluetooth speaker has an International rating of IP 66 which makes it Water, Shock, Snow and Dust-proof. The Speaker also boasts of a premium rubberized rugged exterior which adds to its design and enhances its built. This makes the Bluetooth Speaker a perfect fit for outdoor parties, showers, pool sides, group camping & other rugged activities.

14

launchpad

Samsung Announces 1TB smartphone Storage Chip

Samsung announced the first 1TB storage chip to be inside a smartphone and that it is ready for mass production. It is expected to be seen on the Samsung Galaxy S10+ due to be announced at this year’s Mobile World Congress. The 1TB eUFS chip is suggested to be the same size as the 512GB chip but holds double the storage capacity.

The requirements for smartphone storage have been increasing as apps and games take up more and more space, and photos and videos hold more information – all these require a bigger slab of storage. While being bigger, the storage will also read and write data much faster than previous chips, according to reports.

UBON Launches Its First Wireless Power Bank PB-8015

Announcing the latest addition to their wireless portfolio, UBON, a homegrown consumer electronics brand largely dealing in premium category headphones, speakers and other electronic accessories, has launched a wireless power bank-PB 8015 for Rs 2,999. The product is available at the company’s website along with all leading stores and e-commerce websites across India.PB 8015, wireless power bank by UBON is equipped with an 8800mAh battery and double USB ports through a 30 cm long wire for charging multiple devices. The device has a one-touch switch that lets users seamlessly turn the power bank on or off, it also has a high-tech display of power capacity, and wireless charging status, which lets users know battery status and its charging functions. The power bank is compliant with the QI enabled devices and comes with 1-year warranty from 700 service centres across India.

than 960 multi-brand service touch points for its customers across the country. It is this ownership of the end-to-end customer journey, both before and after the purchase, that has helped build trust and confidence among our consumers and partners. The new smartphones will be available for sale starting from today across more than 35000+ retail outlets PAN India.

Sound One Launches X60 Neckband Wireless Bluetooth Earphones with MIC in India

Sound One has launched its flagship product X60 Neckband Wireless Bluetooth Earphones with MIC specially designed to withstand those rigorous sports training sessions. Sound One X60 comes with Siri and Google Assistant to make it easy for you to enjoy smart life. With the wireless functionality and free access controls, Sound One X60 are surely your companion for your travel and daily needs. Sound One X60 while being lightweight in design pumps out your favorite tunes with powerful high definition sound and deep boosted bass. With it’s innovative 3D acoustic design, it delivers clear and pleasing sound and allows you to immerse yourself into a satisfying music. The built-in magnets on the earplugs prevent the Wireless Earphone from sliding off when not in use, a super convenient storage way to carry around your neck.

Earbuds magnetically clip together for easy, tangle-free use.

The earphones are light weight and durable and have a battery life up to 8-10 hours for those long active sessions.

F&D Announces ‘W40’portable Bluetooth Speaker with TWS Function

F&D announces a series of Party Speakers the first being “W40” Portable Bluetooth speaker. With excellent bass and flashing lights, the high-powered sound, sets the scene for the

TECNO Launches CAMON iACE2x and CAMON iACE2

TECNO launches CAMON iACE2x and CAMON iACE2.

The smartphones flaunt many industry-first innovations in the sub 8K smartphone segment such as the 3GB RAM, 8MP AI selfie, and new gradient color. Giving more power in the hands of customers, all TECNO smartphones come with a unique promise of “111” under which it offers 1-time screen replacement, 100days free replacement, and 1-month extended warranty. Apart from that, it comes with the commitment of bringing to consumers the best aftersales services through its service brand — Carlcare — which has two COCO (company-owned, c o m p a n y- c o n t r o l l e d ) service centers and more

Mobility February 2019

club night. The loud and proud sound promises to lasts long enough to let you party all night. Its glossy front panel and the ultra slim profile, packs the enough Oomph to the unadulterated Music experience.Take it to a party and feel the night come alive, with built-in colour changing RGB LED Light Band and a flashing strobe, see and hear the beat. Boost your party with its TWS Technology by connecting two same speakers at the same time to make the sound stereo. The 40Watts output in very compact size, brings alive 360-degree sound field experience.

The 2.5inch full range driver with Mega Bass, brings thundering low frequencies, while the F&D sound Technology, adds rich detail for high quality sound in every track.

16

REview

Ubon SP-65 Notebook Wireless Speaker Entirely unique with a mix of classic and modern outlook

U

bon SP-65 Notebook Wireless Speaker is a premium looking Bluetooth speaker that is made to move. This is very stylish and lightweight speaker which you can take it anywhere. Crafted with care from high-quality materials, this speaker looks and feels as good as it sounds.

Two channels on each side of the speaker gives a full stereo experience although you have such a flat form factor.

The placement of the drivers on each side ensure sound radiation around the edges, giving you a True360 sound experience. The core of Ubon SP-65 Notebook Wireless Speaker is made out of with premium quality plastic which gives it a sturdy feel. A premium leather strap is wrap around the top section of the speaker so that you can easily carry Ubon SP-65 Notebook Wireless Speaker anywhere you want. If you prefer to sling it across your shoulder, the long strap option is just what you’re looking for, but you have to buy it separately.

On one side section of the speaker you find an indicator and pause play button with a volume rocker and also the Ubon branding. And at the bottom you get the power button, with an LED indicator and connectivity options like, 5V DC connector, TF, USB and AUX slot.

The sound quality of Ubon SP-65 Notebook Wireless Speaker is superb, with good quality bass with detailing on each note. We can recommend this speaker any day to someone looking for a portable but loud speaker having decent mid-range, bass and crystal clarity. We have used this smartphone Bluetooth connectivity for movies with the speaker does justice to the experience.

Verdict: With Stylish and retro looks the Ubon SP65 will grab lots of eyeballs and with its high quality audio output, this is certainly a go to speaker for the millennial.

Mobility February 2019

18

review

Zealot S1 Bluetooth Bicycle Speaker Perfect for Night Riders...

T

he Zealot S1 Bluetooth Bicycle Speaker has a non-slip silicon rubber coating for good water resistance. An excellent handlebar mount holds the speaker firmly in place. Though it is heavier due to its solid construction meant to withstand the rough trails and roads. Long battery life and dual use as a power pack make Zealot S1 Bluetooth Speaker convenient to have on long trail rides. Water, shock, stain, and dust proof, these speakers are meant to withstand a fall or two. Heavy duty speakers are meant for the trail enthusiast. Good sound and volume for both the built-in radio and Bluetooth provide versatile listening options. The sound quality and headlight adjustability make this is a solid speaker for the night rider. Talking about its light features, its three lighting modes—low, high, flash—are bright, making the Zealot S1 useful while riding or to use as a flashlight in a pinch. The angle of the headlight can be adjusted for varying needs. It also has a built-in microphone so you can use this device for hands-free calling.The silicon sleeve protects from water, dust, and shock but a flap must be lifted to plug devices in or to charge. But you have to keep in mind that when lifted, this area can be vulnerable to water.

Mobility February 2019

Highlights: • Built-in Bluetooth Technology Works with Virtually any Bluetooth-Enabled Device (Smartphones, Tablets, PCs) • Silicone protective sleeve ensure Waterproof and shockproof function • Built-in 4000mAH battery, which can last for up to 10 hours on a single charge. This speaker can also be used as a power bank • This is a multifunctional bluetooth speaker which has flashlight, wireless bluetooth music, FM, TF card, power bank functions

Specification:

Color: Green, Red, Blue (Optional) Music Playing: 6 hours SNR: > 80 dB Bluetooth Version: 4.0 Transmission Distance: ≤ 10 m Li-Battery Capacity: 3.7V 4000mAh Frequency Response: 30Hz-20kHz Size: 156*51*51mm Weigh: 260g

20

review

Itek 10000mAh

MS Dhoni Edition Ultra Compact Powerbank Must have for anybody who is always running low on battery

A

s portable chargers have become commonplace, of course, they run into the opposite problem: there are a lot to choose from. Itek recently launched its MS Dhoni limited edition of compact power banks which are available through retail stores like Croma, Reliance Digital and many more. We got a chance to review the latest Itek 10000 mAh power bank which is very compact and lookwise very sleek and well-designed. Its sturdy housing feels like it can withstand some drops too.

This Charge your devices on-the-go with this powerful 10000mAh lithium polymer power bank with dual USB ports. The Itek Power Bank features a 2A charging speed which is powerful enough to charge tablets, while also providing a fast charging speed for most smartphones.

An Outstanding Feature of This Portable Charger Is That It Includes Two USB Outputs, The First of Which Being A 2A Port and The Second A 1A Port. This Means you can charge 2 Devices at the same time - reducing the overall amount of time you need to wait for your smartphone,

Mobility February 2019

tablet or another USB-powered device to be up and running. Almost every gadget today can be charged via USB, making this device a must has for anybody who is always running low on battery on their must have gadgets. The Itek Power Bank can charge mobile phones, tablets, GPS, Bluetooth devices, iPods, MP3 players, handheld game consoles and much more.

During our testing the Itek 10000mAh power bank took around 7 hours to fully charge and the LED status indicator helps you to ensure that you always have an eye on remaining battery power so that you don’t run out of power when you least expect it. Smart Charging Circuitry in this power bank ensure you to provide your device with the perfect amount of power for a quick but Safe Charge.

Verdict: This is the ideal companion for your portable smart devices - so don’t forget to bring it along on business trips and weekend getaways.

22

REview

NESTY 10000mAh

Power Bank Trendy design with capability to charge any type of cellphone.

Forget to bring the cable when you are outside? try this power bank with built-in cable. Dual output ports with built-in cable for micro USB and lightning. Extra USB output for other device you have. As most of the power banks in the market comes with same old and boreing design elements, sometimes they are so identical that one can hardly differentiate. The new Nesty 10000mAh power bank comes with a very vibrant 3D printing that gives it a different look and feel, the lithium polymer battery built in with safety protections, smart functions integrated design, dual port, 2.4 a output, compatible with most of the gadgets like smart phones, tablets, e-book readers, hand held games, cameras & more. Hand-palm sized design, easy to hold that in your hand. Ultra-slim, only 0.54 in thick. Do not take much space in your bag. The 3D printing technology is used to build up the surface of power bank and because of this it looks awesome. Another key highlight of Nesty 10000mAh power bank is that it has a dual input ports with micro USB and lightning, and takes around 5 to 6 hours to fully charge and its triple output ports help you to charge any type of cellphone you have.

Verdict: It is really a good quality power bank we like it’s design and three charging port make it a high utility gadget

Mobility February 2019

USB Output Port Plug

High Quality Original 3A Battery Safe and efficient Use for smart phone, digital Camera GPS, MP3, MP4, tablet

24

product overview

ViewSonic’s ViewBoard Interactive Flat Panel Display Easy-to-use vBoard software allows users to write, highlight, edit and transform documents and images on the screen in real time

V

iewSonic launches additions to the ViewBoard family of interactive flat panel displays. The ViewSonic IFP50 series includes the IFP6550 (65-inch), IFP7550 (75-inch) and IFP8650 (86-inch) interactive flat panels with UHD 4K (3840×2160) resolution and 20-point touch screen for remarkable collaborative experiences. The ViewBoard product line delivers flexible open platform design for boardrooms and classrooms.

The user experience on ViewBoard interactive flat panels is highlighted by their intuitive two-finger Floating Pen and exclusive one-touch to Google Drive Save features, which stand out above all else by placing control at your fingertips or at the tip of a stylus. During discussions, a host can access and control a presenter’s Windows/Mac device remotely via ViewBoard’s Touch Back Control, thus sharing control of the presenter’sdevice.Withopencollaborationinmind,ViewBoard interactive flat panels are fit for integration into Google-based environments, offer seamless Windows compatibility, and come equipped with Mac multi-touch gesture mirroring.

Pairing ViewBoard 20-point touch display with preinstalled tools, such as vBoard for annotation, ViewBoard Cast for content sharing (Compatible with Windows/Mac/ iOS/Android devices), and Zoom conference software allows multiple users to remotely write, share, and interact simultaneously as if they were in the same room. The easy-touse vBoard software allows users to write, highlight, edit and

Mobility February 2019

transform documents and images on the screen in real time.

Built-in Cast software ensures that content can be shared from any mobile device directly to ViewBoard screens, while Zoom supports video conferencing and distance learning for up to 10 users in various locations.

The IFP50 series can be coupled with an optional slotin PC, which comes pre-loaded with the Windows 10 OS and grants users access to the specialized ViewBoard 2.1 annotation software for more dynamic interactivity functions.

Supporting DisplayPort 4K input, HDMI-out, as well as shared USB and LAN ports for the embedded player and optional PC makes the IFP50 series flexible enough to fit a wide range of user scenarios. Versatile connectivity options provide users with hassle-free connection to a multitude of devices, while the VESA-compatible design allows for placement on a wall mount or trolley for flexible installation anywhere, no matter the occasion.

The HDMI-out mirroring capability delivers group discussion and spatial arrangement flexibility by allowing content to be mirrored on to two ViewBoard’s or any other compatible displays. For example, the ViewBoard can be combined with the ViewSonic Pro8 series projector and HB10B HDBaseT kit to enable presenters to magnify screen for more engaging large venue presentations via LAN cable connection from up to 35 meters away for 4K content.

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Cover story

Industry in general, and IT and telecom segments in particular, are highly sensitive to the government regulations and the budget provisions. The industry has been looking eagerly to the budget announcement. And now we have it here. In this story we included the reactions and comments of some of the prominent industry executives.

Nipun Marya, Director - Brand Strategy,

Vivo India

“The relief for salaried class through rebates and increase in the standard deduction amount is a welcome news for the mobile industry as consumers will have more income in hand which would boost mobile sales.”

Mobility February 2019

Mr Rajesh Agarwal, Co-Founder,

Micromax

“We, at Micromax, respect and welcome the government’s budget reforms. This year’s Budget has brought significant changes, focusing on various key aspects which are largely stressed upon our overall economic growth in terms of rural, agriculture, job creation, healthcare, housing, structural reforms and infrastructure development, which will help stimulate and strengthen the

Cover story

Indian economy. The emphasis on establishing a program to bring in direct efforts towards building a holistic ecosystem for Artificial Intelligence is an impressive development. The government’s proposal of giving a full tax rebate to individual taxpayers with an income of up to 5 lakh will empower the Indian consumer. Moreover, the government’s announcement around expanding Common Service Centres and creating digital infrastructure in the villages will be a significant step in the Digital India mission and growth of the Make in India initiative. With India leading the consumption of voice calls and mobile data usage, it is fascinating to note our constant progression towards becoming a global hub for manufacturing.”

Mr Manish Sharma, President and

CEO, Panasonic India; Co-chair, Electronics Committee, FICCI “It is great to see that the interim budget is aimed at strengthening India’s backbone, i.e. farmers, middleclass (salaried personnel) and the elderly citizens of our society. Not only will it give them the extra income but also drive consumption for the industry.

However, in the final budget we expect an exemption of basic customs duty on open cells (from 5% to 0%) to give the necessary thrust to the market, uplifting the overall sentiments thereby, resulting in an increased demand for Televisions (TVs). Further, it will help pave way for a larger roadmap for component-manufacturing ecosystem to be achieved through a phased manufacturing program (PMP) for TVs, which in turn will help reinforce GoI’s larger, Make-in-India vision. TVs today, have moved from being an item of luxury to one of our necessities, hence, its affordability is a key. Therefore, in order to drive further penetration whilst progressing towards a manufacturing based economy, we urge GoI to lower the GST slabs for TVs (above 26 inches) and other energy efficient appliances.”

Neeraj Sharma, Country Head – UNISOC

India (formerly Spreadtrum Communications) “The interim budget 2019 carries strong markers of the success of the digital revolution in India, further paving the way for India to emerge as the digital economy in times to come.

As announced by the interim Finance Minister Piyush Goyal, India presently leads the world in the consumption of mobile data, which has grown 50X in the last 5 years. Owing to Make in India, the number of mobile and parts manufacturing companies have also grown from a mere 2 to 268, creating enough jobs in the economy. The government further aims to support the leading technologies like AI by developing a National Artificial Intelligence portal and has set its eyes on achieving one lakh digital villages in the next 5 years. This serves as a strong growth impetus, with the next wave of digitalization belonging to the hinterlands of India.

Driven to transform mobile communication, we at UNISOC look forward to supporting manufacturing products that will enable this next wave of digital revolution in India.”

Mr Sumeer Chandra, MD, HP Inc India “The focus on leveraging emerging technologies like Artificial Intelligence to enable a positive impact on the lives of people is an encouraging step. Further, the expansion of rural industrialization using digital technologies, development of clusters encompassing the MSMEs, village industries and start-ups, will boost rural manufacturing, job creation and strengthen the overall economy.

We appreciate the government’s budget focus on empowering the middle class and the rural population. Initiatives such as monetary support for farmers and higher exemption limit in personal income tax slab would provide higher disposable income, thereby, leading to higher spending. I believe, this will lead to consumption growth, giving impetus to overall economy.”

Mr Carl Ngo Co-founder and CEO of Mobiistar, India and Global “The Budget 2019 is certainly progrowth and will increase the purchasing power of the Indian Middle Class. It is heartening to see that the government recognizes the poignant role of digital technology in India’s evolution to a five-trillion dollar economy over the next five years.

Announcement around national scheme on Artificial intelligence is a welcome move and will give an impetus to the technology ecosystem in India. With focus on development, it is a progressive budget and will be a next big leap in India’s growth story. The delivery however will be contingent on effective implementation of these policies.”

Mr Manoj Kumar Pansari, CMD, Astrum “From tax-break for middle class to schemes for farmers, even unorganized sector employees and small business got benefitted in this interim budget. What this budget is missing is the mention of manufacturing plants which have been mushrooming in the recent past in India.

Hopefully we will see something on manufacturing plants in the actual budget. However, overall this budget is praiseworthy.”

Mr Yogesh Bhatia, MD, Detel “Budget 2019 looks really optimistic. With GOI taking major step towards Digital Villages, it opens new opportunities for the Consumer Electronic brands especially in TV segment. This rejig will increase the TV penetration in Rural India, hence strengthening our focus of ‘HAR GHAR T V ’ u n d e r #connecting40croreindians.”

Mobility February 2019

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Cover story

Mr. Ashwin Bhandari, CEO, iVOOMi, a

Chinese Electronics Player, on Budget Impact on smartphone industry “Focus on digital India in the budget and vision of creating 1 lac digital villages will empower the real India and fuel overall growth in the economy and will bring comprehensive growth for the industries. Declaration of schemes for incentives for SMEs and start-ups is a welcome move to enable small businesses that in turn will support services to different businesses, which should promote smaller manufacturers too to build on the ecosystem. Boost in the direct tax collections, enabling bigger capital expenditures (declared in budget), incentives to farmer, basic tax slab raised to Rs 5 lac, etc are appreciable moves towards economic growth that will fuel the industrial growth in mid-term.”

Soumitra Gupta, CEO, Togofogo “Budget 2019 adds a new dimension to Digital India. In the last few years, ecosystem in India has already witnessed the first level of growth and the situation has been improving. Start-ups will have a huge contribution to make towards Vision 2030; it’s a great opportunity for them.

The concept of digital village will open up new avenues for companies like us and will help to reach to the core of India and hence accessibility to a wider audience.”

Mr Rajesh Ram Mishra, President at India Electronics and Semiconductor Association (IESA) “We feel this interim budget by Finance Minister is progressive and inclusive. It focuses on leveraging new technologies to build countrywide digital infrastructure and skill building, driving growth of MSME segment.

1. We applaud the vision to make India a USD 5 Trillion economy in the next 5years. We feel a vibrant ESDM sector will play a key role in realizing this vision.

2. The focus on National program on AI will unleash large opportunity in intelligent electronics and automation and will create new business opportunity in nine focus areas.

3. Making 100,000 villages digital and 10,000 Crore investment in Telecom infrastructure will make universal broadband communication a reality and will lead to pan India deployment of new IoT-based solutions.

4. Participation of private sector in building products in strategic electronics will get a big boost with INR 300,000

Mobility February 2019

Cr Defence spending.

5. Allocation for National Education Mission of INR 37,752 Cr, coupled with the emphasis on Skill Development will enable easier access to skilled workforce for ESDM industry.

6. The tax relief for people with income less than INR Rs 5 lac and interest rate subvention of 2% will help start-ups and MSMEs in ESDM sector as it will relieve pressure on working capital.

7. Announcement of 25% government procurement from MSMEs to bring PSUs procurement under Government e-Marketplace (GeM) is a welcome change. We would like to see more domestically designed, indigenously manufactured ESDM products to come under this and benefit from PMA. 8. While intelligent electronics is bringing new opportunities, to enable a large number of successful product companies in India, we hope to see Angel Tax abolished for ESDM start-ups and we also suggest creation of a dedicated fund to incentive R&D. 9. This being an interim budget, some of the large scale investments needed in semiconductor and electronics for building a digitally secured India should be taken up postelection.”

Mr. Sachin Dev Duggal, Founder & Chief Wizard, Engineer.ai

“Being a global entrepreneur highly invested in the technology industry, with a zeal for AI, it’s excellent to hear the announcement from Finance Minister, Piyush Goyal, that India will create a National Centre for AI. Considering the global market for AI is expected to be at around $190 billion by 2025, the budget puts Indian companies and organizations at the forefront of capturing the AI market.

Well done!

Alongside a 2% interest subvention for loans to MSMEs, these actions can boost entrepreneurial development across India, which can continue to enhance the Indian economy. The idea of a strong, stable, entrepreneurial Indian economy will help retain and expand global investment capital, as well as increasing global operations across the country. Additionally, the idea of transforming 1 lakh digital villages can have numerous benefits. This includes creating and managing the IT infrastructure to make digital villages possible, and increasing education around technology, thus having the potential to expand the workforce (to carry out the said global operations). Overall, the technology sector made gains today, which offers India a bright future of the efficient solutions that technology could bring to the country, to the continent and to the world as a whole.”

Mr Prashanth G J, CEO

at TechnoBind

“The one thing that stood out in the Budget is the putting up of the Vision 2030. While there are no details available as yet in terms of the implementation of this vision, the fact that the government is thinking long term is well appreciated. The focus on Digi-

Cover story

tization will go a long way in improving the social and economic fabric of the country - be it creation of jobs, uplifting the lower end of the society reducing the income gap and many more. The announcing of the 5 Lakh Digital Villages is really welcome. It will go a long way to leverage the benefits of technology right up to the grass root level. Especially in a country like India which has always been challenged from a penetration of technology this will be a big boost. Also, another good thing that we got from today’s budget is Income Tax returns being processed within 24 hours. While one needs to wait and watch in terms of the practicality of this but it’s a welcome move in the right direction. Overall it is a pretty good budget!!”

Mr Krishna Raj Sharma, Director & CEO

at iValue InfoSolutions

“Despite being an election year, it’s good to see the government allocating money where it’s required - farmers, middle class families, pension scheme for unorganized sector, more allocation to health, education and defense. Despite missing out on fiscal deficit target for current as well as next fiscal, the FM took rating agency and investors into confidence by explaining the need for supporting farmers which was well received as seen by the market reaction. With GDP growth being upgraded, 0.1% to 0.2% slip of fiscal deficit should be manageable. Good to see FM recognizing and rewarding honest tax-paying middle class citizens with tax exemption up to 5L salary along with higher TDS. Overall good interim budget sending the right signals.”

Mr Rajendra Chitale, CFO at Crayon Software Experts India Private Limited

“It’s a budget with many sections of the society being the beneficiaries.

It is specially a poor- and middle class-centric budget as it increases the money in these households. This can trigger consumption and lead to further growth. Phasing out human intervention in tax returns, verification and scrutiny is a good initiative which can help reduce corruption. Overall, it is a good budget.”

Ms. Khyati Mahajan, Founder, MevoFit Acknowledging the government’s idea for mentioning the healthcare services in their interim budget and planning a distress free health care and comprehensive wellness system is a good move towards the citizen’s welfare. The overall development in the healthcare eco-system and tools will help people to monitor and treat their problems easily.

Also, focusing on the participation and empowerment of women in every sector and giving them equal rights is appreciable. Further, Proposals and policies on SME’s are cheering that the government is way determined for startups and small business and giving space to grow their businesses between the big players.

Anand Vilayannur – COE AND Cofounder Tattva Mittal Group “The Budget 2019 has brought good news for almost everyone. A lot was expected from this budget and most of it has been covered. While representing the Budget 2019 Piyush Goyal mentioned in the beginning that RERA and Benami Transaction Act 1900 are helping to bring transparency in the sector. Total number of 1.53 cr houses have been built under PMAY scheme which shows that the sector has fared well in providing homes for the middle and lower class along with the govt. The Budget has proposed to provide the benefit of rolling over capital gains if the investment is made in not just one, but two residential houses. This benefit would be offered for an amount of upto Rs 2 crore which is a once in a lifetime benefit for any individual.

With the recent GST meeting announcement and the newly announced budget we truly hope the year sees a positive uptick for the real estate sector. The No tax on Notional rent on second self-occupied home takes of some load from home buyers. The threshold limit for TDS on rental income has been increased to Rs 2.4 lakh from Rs. 1.8 lakh currently, as home owners with rental income have something to cheer about. Income Tax relief on notional rent from unsold houses extended upto 2 years which brings some relief. For individuals with gross income upto 5 lakh get Income Tax rebate, is surely a great step. Even the standard deduction increased from 40,000 to 50,000 should be impactful for middleclass section. Looking in minor details the budget will bring most daily use item now under 0-5% tax slab under GST. The increase in Tax free Gratuity from 10 Lakh to 20 Lakh will indeed become a major relaxation for the middle class.

As per the budget speech, last 5 years have witnessed a wave of next gen structural reforms, we are today the 6 th largest economy in the world besides generating high growth rate we contained double digit inflation and resorted fiscal balance by the end of 2018. Infrastructure wise India is fastest highway developer in the world with 27kms of highway built each day which is surely proud news for us. By 2030 India will lead the energy revolution in the world with the electric vehicles as mentioned by Piyush Goyal during the budget in one of the 10 dimensions to be focused by the govt. This new India will only drive on electric vehicles but also would not have to import oil and will produce electricity on our own domestically. With all the challenges set to achieved in place India is poised to become reach $5 Trillion economy in the next 5 years, it looks like the government has already laid the foundation for the coming decade. The country now looks forward for the most interesting and awaited Elections this year.”

Mr. B.L Mittal, Founder and Executive Mobility February 2019

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Cover story

Chairman, Sastasundar.com The budget 2019-2020 presented by Mr. Piyush Goyal, Finance Minister, is a very good budget and will take India forward.

SastaSundar.com, being a digital platform of healthcare, is happy to note that digital India, healthcare and wellness are being considered as important visions for the New India.

The direct cash transfer to farmers and income tax relief to the middle income group are welcome steps as well.

Mr. Vishal Parekh, Marketing Director, Kingston Technology

initiative of extending a strong digital infrastructure to villages will facilitate significant penetration of computing-capable devices, hence further fuelling the growth of Data centres, internet-of-things and profitability of businesses. The Government has also envisaged a national programme on ‘Artificial Intelligence’ which is a progressive step towards leveraging technologies in every sector of economy impacting the life of all citizens. As Kingston has already contributed towards enhancing the productivity of businesses, we are also looking forward to encouraging the Government’s vision of building an exceptional digital infrastructure for our nation till 2030. We see a great potential in the aim of achieving country’s growth by leveraging digital technologies as it will further encourage innumerable initiatives to promote digital literacy in the country, and millions of opportunities in this eco-system.”

“This Union Budget reflects the Government’s commitment to digitalisation as a right step to help India gain a rightful place on the global technology map. Being one of the leading manufacturers of storage & memory solutions, we believe this

Reactions from Startups Mr. Akshay Singhal, Founder, Log 9 materials, working in Nanotechnology Domain “Quarterly filing of GST returns for SMEs and startups is a great relief. However, not much has been offered for the energy sector. We have targets for major Electric Vehicles deployment in India by 2025, our current power generation is just not sufficient to support the same, moreover, battery imports in this sector will drain our foreign exchange reserves in a big way.”

Mr Siddharth Jain, Co-Founder, Vaahika, an online marketplace venture focusing on intercity goods transport “Minimum pension and pay scheme to unskilled workers and farmers is a strong first step towards commitment of allaying poverty. It’s a welcome move by PM towards commitment of removing poverty.

Increase threshold for tax free gratuity will definitely benefit salaried middle class of India. It definitely strengthens the safety net for salaried class. Tax break up to Rs 5 lakh will be a big boost for consumer spending and upside for GDP. It definitely is a pro-poor and pro-middle class budget. It definitely is a ‘Payback’ budget, which will be cherished across all segments of society.”

Mobility February 2019

Mr Siddharth Angrish, Founder, Jiyyo.com, an AI-Based Patient Care Coordination Platform The Government’s focus on Ayushman Bharat is giving results. However, a lot more can be achieved. Local players in online healthcare can be roped in for increasing outreach and awareness about such govt initiatives. For example, it should be really easy for any patient to find out the hospitals & services covered under the scheme. Being able to show pricing details to patients will also increase their confidence. Such data can be shared with startups so they have to apply their creativity and create more value added services

To Sum Up

Most entrepreneurs and executives in the IT and telecom industry believe the current interim budget is forward-looking that brings tax relief to the middle class which in turn. Some believe that more needs to be done to boost the morale of those entrepreneurs into Make in India the related ecosystem. Others expect some changes for better in the post-election budget after the new government forms in May 2019.

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interview

e-Ping, backed by

State-of-the-Art manufacturing facilities, aims to become a leading mobile accessories brand Amit Shukla Director, Eping

some more value-added products in course of time. Our products are value-for-money with near-OEM quality, but come at 50% of the cost of OEM products. Since our products come with great quality, they are expensive compared to the products provided by the average providers in the market.”

e-P

ing, A brad of Ping Telematics Pvt. Ltd., Manufacturing and Marketing by Tanu Electronics, headquartered in Noida, is a manufacturer and provider of mobile accessories under the brand name, e-Ping since 2016, through their manufacturing vertical, Tanu Electronics, which has been into manufacturing plastic and sheet metal parts for the electronics and telecom industry for the last 2 decades.

In an interaction with Mobility Magazine, Amit Shukla, Managing Director and D. K. Bharti, Country Head-India, Ping Telematics Pvt. Ltd. shares, “For the last 2 decades we have been into the manufacturing of molding plastic and sheet metal sheet parts for TVs, refrigerators, etc for reputed providers like Samsung, Schneider, LG, Luminous, Indoasian, Legrand etc from 20 Years. We have launched e-Ping brand in 2016 for mobile accessories like Power Banks, Chargers, Ear Phones, Cables and Mobile Battery leveraging on our manufacturing facilities and experience. We want to add Mobility February 2019

Tanu Electronics has been known for the expertise and advanced manufacturing capabilities. The company’s focus on quality, R&D capabilities, market responsiveness and the ability to scale up manufacturing capacities for meeting the latest needs of the consumers.

Mr. Shukla adds, “We are working with a long-term vision—not like those who start under an impulse, cool down soon and exit suddenly after failing to face the market realities. Unlike the mobile phone segment which is cluttered with too many competitors, the mobile accessories segment is vast and still offers a lot of scope. There are only a few good brands in this space. Our well-established manufacturing facilities, two decades of experience and the ability to integrate manufacturing backwards and horizontally gives us an edge in developing and providing better mobile accessories compared to our competitors.”

Today Ping Telematics and Tanu Electronics are proactive, forward-thinking organization that is geared up to provide best-in-class mobile accessories that meet the international standards.

Detailing about the manufacturing facilities and market presents, Amit Shukla quotes, “Currently, we

interview

have 32 SKUs and 5 product categories—chargers, power bank, earphone, data cable and Mobile Batteries.

We have the capacity to manufacture data cable capacity 200k/m. We are currently providing 500k earphones per month earphones to a leading Indian mobile brand and we have kept open 25,000 units per month of manufacturing capacity for our own brand requirement.

From April 2019, our facilities will be able to provide 1 million mobile chargers a month. We want go slowand-steady, our target is to maintain a 10-15% growth every month in the coming few years. At present e-Ping is available in 17 states of North, West & East India, including Himachal, Punjab, Gujarat, MP, UP, etc.”

Elaborating on their marketing strategy and future plans, Mr. Shukla concludes, “The three products-earphone, charger and data cable-- will be our core products; we aim to be the best among the brands for these products in terms of quality and price; power banks and will be our second focus. With time, we will add more products to our portfolio. In earphones category, we will have a wide and deep range. Initially we will provide through retails, but later we will also sell through ecommerce sites. The year 2019 will be our year of stabilization and in 2020 we plan to expand in a big way. Our aim is to become one of the top 5 brands in the mobile accessories segment in India.”

Group of Companies Ping Telematics Pvt. Ltd. Injection Moulding Division Sector-80, Noida, UP - India

Tanu Electronics: B-13 | Sector – 88, Noida |UP - 201301

Tanu Electronics Electronics Division Sector-88, Noida UP - India

Contact Us:

Anmol Polymer Injection Moulding Division Sector-88, Noida UP - India Growever Impex Pvt. Ltd. Injection Moulding Division Phase -2, Hosiery Complex, Noida, UP – India Ping, Automotive Engg. Pvt. Ltd Injetion Moulding/Electrical Division Haridwar, UK

Customer Care: 9821398757 dkbharti@eping.in | marketing@pingtelematics.com www.eping.in| www.pingtelematics.com| www.tanuelectronics.in Please request to follow Social Links as per bellow Mentioned: https://www.facebook.com/epingofficial https://www.linkedin.com/company/e-ping/ https://www.instagram.com/epingofficial/ https://twitter.com/eping01030669 https://www.youtube.com/channel/ UCaOzpb--v_GFWsYYI4IS-dw

Mobility February 2019

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Event

27th Convergence India 2019

Launched in 1992, the Convergence India series of expo is credited as South Asia’s largest ICT expo.

C

onvergence India is the only platform in this region which demonstrates convergence of technologies in Telecom, IT, Broadcast & Digital media sectors.

The expo will showcase latest trends and technologies related to Telecom, Broadcast, Cable and Satellite TV, Cloud & Big Data, IoT, Digital Homes, Mobile devices, Film and Radio, Content Creation, Management and Delivery, etc. and also provides engagement with digital innovators, international business gurus, telecom and broadcasting czars, leaders from IT & Internet and IoT industries. It is a mecca of megaminds accumulating under one roof to take Prime Minister Narendra Modi’s vision of Digital India ahead, thus resulting

Mobility February 2019

in empowering the citizens of the country by transforming the landscape of Indian economy.

The three-day exhibition and concurrent conference sessions provides an excellent networking opportunity for speakers, visitors and delegates. This platform attracts high quality exhibitors to showcase their expertise and identify the thriving business opportunities in India.

The 27th Convergence India 2019, the 3rd Internet of Things India 2019 and EmbeddedTech India 2019 expos, were inaugurated by Shri Suresh Prabhu, Hon’ble Minister, Ministry of Commerce & Industry and Civil Aviation, Government of

Event

India, at the Pragati Maidan, New Delhi.

Organised by India Trade Promotion Organization (ITPO) and Exhibitions India Group, the event builds upon Government of India’s ‘Digital India’ and ‘Make in India’ initiatives through a display of a vast array of products pertaining to fields such as ICT, IT & ITeS, broadcast & digital media, emerging technologies & enterprise solutions, virtual & augmented reality, artificial intelligence, robotics, cloud services, etc.

Speaking during the special address at the inaugural ceremony, Shri Suresh Prabhu, Hon’ble Minister, Ministry of Commerce & Industry and Civil Aviation, Government of India said, “This event is a true convergence of technologies and companies from around the world coming together to

build a new global technology-driven ecosystem. I believe India has a very important role to play in this new world, not only as a nation capable of adopting new technologies, but also one capable of innovating and producing new technologies.

We have many companies in the country that have already made a mark in their respective domains, and they now have the opportunity to work together on building holistic solutions needed for the future we are heading towards. I would like to congratulate Mr. Prem Behl for organising this event on such a scale and I look forward to its continued growth in the years to come.”

Delivering his Welcome Speech, Shri Prem Behl, Chairman, Exhibitions India Group, said “With an annual GDP growth rate of 7.4 per cent, India is already the world’s sixth-largest economy and poised to become the fourth-largest consumer marketbehindtheUS,ChinaandJapan.Consumer spending is expected to grow from $1.5 trillion to around $6 trillion by 2030. Much of this progress in terms of GDP and consumer buying has happened in the last five years or so.”

Shri Behl added that e-commerce has emerged as the face of new India. With the Indian e-commerce market expected to grow into triple digits to $200 billion by 2026, one of the greatest impacts will be felt by the micro, small & medium enterprises(MSME).Anotherpositiveimpactofthis has been the rise in start-up sector. “Today, many start-ups are focused in mobility, e-commerce and other technology verticals. They are creating jobs and contributing to the economy, so much so that they have become the face of new India.”

During the occasion, Shri Deepak Kumar, Executive Director, ITPO, said, “Interactions and interesting and educational sessions here will strengthen and facilitate government and private initiatives related to Digital India and Internet of Things.”

The inaugural session also witnessed the release of a knowledge paper by Markets and Markets, titled “Internet of Things: The Next-Gen Revolution in India”. The document offers in-depth analysis of how India is moving towards a digital economy. It also discusses the growth trajectory of India’s telecom sector and explores reasons for increasing mobile and Internet penetration among masses.

Mobility February 2019

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Advertorial

eGifts4allA creative added value to delight customers Mr Manoj Seal -

Director Strategic Alliances

T

he heart of brand loyalty is always value. Value is not about giving away free things or being the cheapest product. Instead, it is about giving customers what they want. Consumers are always willing to take product of their choice because of the added value they get in return.

By 2020, customer experience will overtake price and product as the key brand differentiator. Only 58 percent of companies have a formal engagement program. They must adopt a customer engagement strategy or get left behind.

According to Mr. Manoj Seal (Head Strategic Alliance) eGifts4all provide innovative ways for business leaders to excite their customers in the ultra-connected digital age.

However, excited and engaged customers tend to bring in 23 percent more profits. With advancing technology and increasing face-to-face encounters, companies must find new ways to get customers excited. Excitement is an emotion that fosters engagement. Positive experiences lead to increasing connections. eGifts4all understands the value of bringing users together.Weprovidebigplatform,offeraplaceforcustomers to meet and create memorable experiences that build loyalty. These experiences generate emotional connections with the brand which leads to better brand attitudes. Our platform been shown to increase sales by 20 percent and more. This disruptive change means that excitement and engagement will matter even more in the future.

For example, a company has a customized offering to create an emotional experience when customers receive the offer. The experience feels so valuable that many of us talk about the same. Marketers must understand customers in order to excite them.

As per two young mastermind Amaan and Tahir (Founder & Co-founder) - eGifts4all gives variety of ways for business leaders to develop excitement and engagement in consumers. However, the common component in all is putting the customer first. Once the customer is the primary

Mobility February 2019

focus for you, it will be considerably easier to develop innovative approaches to creating customer excitement.

Eighty percent of people say that brands are not tailored to their needs. In a world where some brands are doubling down on personalization, smaller brands must also commit to this growing consumer trend.

Surveys can be useful if companies use proper analytics to interpret data and implement necessary changes. Get creative with surveys. Many customers will shy away from filling out a lengthy survey, but will be happy to answer a single question.

Put a quick poll on social media or after an order, ask a couple of questions when following up with customers, or casually poll customers during checkout at a retail location.

Use this data to make better decisions and help employees to better understand the target audience.

Business leaders interested in creating a remarkable unboxing experience can use specialty services to create beautifully printed packaging.

One study found that while 73 percent of customers want to support companies for doing something meaningful, only 5 percent think that companies actually do so.

Social media increase online audiences by as much as 34 percent and boost email sign-ups by a similar amount, according to data. While such delight program does necessarily build brand loyalty in the long term, they can be an exciting way to start a relationship.

Not only are items shipped to their home faster, but they receive product of their choice.

In some instances, it is a meaningful component of welltimed initiatives, but so is a willingness to try new things.

Take a calculated risk in introducing the new concept, and it paid off spectacularly. Similarly, business leaders must ensure that their organizations are daring enough to try new things.

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special story

Despite Dip in Woldwide Smartphone Sales,

India Shows Growth for Both

Smartphones and Feature Phones

W

orldwide, smartphone shipments dropped by 4.1% to 1.4 billion units in 2018 making it the worst year ever in terms of shipment growth. Sales suffered a fifth straight quarter of negative growth till the last quarter of 2018. According to Apple, it is expecting lower sales than earlier expected due to slowing iPhone sales and challenges in China.

But Apple is not the only big player facing the heat as the worldwide market for smartphones seeing a slump after years of high grow growth. In spite of bleak outlook worldwide, India market recorded positive growth in smartphone sales. The rollout of 5G, perhaps in the early 2020, is expected give some push to the smartphone sales.

The factors that caused negative growth in smartphone sales worldwide Smartphonepenetrationseemstohavetouchedsaturation levels across countries. One reason seems to be buyers do not feel like replacing their old smart phones with new ones; they are content with them. They do not feel the new phones with new innovations are worthy enough to replace their old companions. And nobody seems to have calculated the influence of the longer replacement cycles on the markets and then rising prices could be another reason behind the decline.

Now analysts give a slide-forecast for 2019.

believed to key factors even though the four top brands in China — all of them Chinese (Huawei, OPPO, vivo, Xiaomi) — saw their share of Chinese market climb to 78% in 2018 from 66% in 2017. India, along with the likes of Indonesia, Korea, and Vietnam, was one of a few markets that actually saw growth in smartphone sale volumes. India now accounts for 10% of total global smartphone market share, up from 6% five years ago.

Launch of 5G is expected to have a positive impact on growth All are now looking up to 5G and hi-fi tech such as foldable screens and 3D cameras to inject some fresh buzz into the market. Makers hope that data speeds more than 10 times faster than what is available at present will offer a whole new world of experience to consumers and reignite smartphone sales.

Feature phones ring a strong note in India

In India, the humble feature phone gets an upward kick charged by sales of Reliance Jio’s entry level phones, which are giving a tough fight to its technically advanced smartphones.

In the quarter ended December 2018, the feature phone 40 in 75 India grew 11% and 10%, and smart phone shipments respectively, clearly feature phones commanding slightly higher figure, according to data from Counterpoint Research.

According to analysts, India and Middle East are driving the feature phone segment capturing almost three-fourths of global sales in 2018. Despite rising consumer aspirations, China smartphone market shrinks, India feature phones remain relevant for a large section of the Indian still clocking growth population. Affordability, a longer battery life, ease-of-use, China accounts for nearly 30% of global smartphone sales, and low-financial risk if lost, are a few areas where feature but volumes in 2018 were down by slightly over 10%. Piled up phones trump smartphones. and high inventories and declining consumer spending are The feature phone category has gained momentum with Jio’s launch of a Source: Statista 4G-powered feature 0 10 20 30 40 50 60 70 80 phone in 2017, India 35 practically for free.

17 44 61 Nigeria Reliance Jio seems to have captured 24 24 48 Mexico 38% of the feature 23 22 45 Philippines phone segment in 7 Russia 34 41 just over a year due 17 Brazil 23 40 to its compelling 8 Japan 26 34 value proposition 6 France 19 25 compared to normal 5 UK 19 24 2G feature phones.

US

6

13 19 % who don’t own a mobile phone or smartphone

Mobility February 2019

% who own a mobile phone or smartphone

[Source: IDC, Canalys Smartphone Analysis, Statista; Counterpoint Research; ToI]

Date of Pub: 10th Feb, 2019 | Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

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