Mobility Issue December 2018

Mobility Monthly Magazine

December 2018

Issue 12

Volume 15

Pages 36

20

beyond technology, beyond lifestyle

www.mobilityindia.com

4

Contents

EDITORIAL 6 News 8 Launchpad 12 Report 16 review 18 Detel D1 TV

R17 Pro

Editor : Chief Editor : Associate Editor (Tech,) : Asst. Editor : Product Head : Creative Head : Acct. & Finance : Marketing Manager : Marketing Executives :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager : Production :

System Manager :

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87

Realme U1 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Channel initiative 24

Branch Office: Mumbai: E-mail: roy@mobilityindia.com

All India Mobile Distributors Association [AIDMA] Launched in Delhi

Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com

special story 26

Orissa : RoyMediative, Royal Communication, Shree Complex, Room No. 7, Louchapada Road, Opp. SBI Bank, Berhampur - 760001 (Orissa) (India)

Trends to Drive the Mobile Accessories Demand in 2019

Contact

: Jivanananda Kar - 09439263711

Email

: info@mobilityindia.com

curtain raiser 29

odisha.ncn@gmail.com

5th Mobility Conclave & Excellence Award Night 2018 Ready to Roll

Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

INTERVIEW 30

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Mr.Arjuun Bajaj, CEO & Founder Daiwa

Editor

INTERVIEW 32 Ms.Khyati Mahajan, Founder & CEO, MevoFit

: edit@mobilityindia.com

roy@ mobilityindia.com

Marketing : tridip@mobilityindia.com marketing@mobilityindia.com Info

: info@mobilityindia.com

Subscribe : subscription@ mobilityindia.com

Trend 33 How technology propelled online mobile gaming on smartphones

INTERVIEW

34

Mr. Sharad Srivastava, Director and Founder of Dstor Tecnologies

Mobility december 2018

6

EDITORIAL

5th Mobility Conclave & Awards Night 2018 All Set to Shine !!

Dear Readers, Hope you had a nice time during Dasera and Diwali!!

We are pleased to announce that our 5th Mobility Conclave and Mobility Awards Night 2018 will be held on Dec 21, 2018 in New Delhi, where top performers from the mobility industry will be recognized and awarded for their performances. We wish the best achievers will win the awards so that they can perform still better to take the Mobility Industry to the next level.

This month’s cover story throws light on the growing demand for mobile accessories driven by growing use of smartphones. The story highlights the latest trends and opportunities in the mobile accessory segment.

Mobility wishes all its readers a Happy, Successful and Prosperous New Year 2019 !!

Editor’s Choice

Swapan Roy roymobility@gmail.com

OPPO A7 The budget smartphone Oppo A7 is powered by a Snapdragon 450 along with 4GB RAM and 64GB internal storage. Users can expand the storage with a microSD card of up to 256GB in capacity if they are running out of storage space. The device will run on a 4230 mAh battery along with Android 8.1 Oreobased ColorOS 5.2. The device comes with a dual camera setup on the rear with a 13-megapixel primary sensor and a 2-megapixel secondary sensor for depth mapping along with an LED flash module. The front will come with a 16-megapixel sensor for selfies.

www.mobilityindia.com

Mobility december 2018

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edit@mobilityindia.com

8

news

CoRover’s ChatBot for IRCTC, AskDISHA, resolves 2 mil Customer Queries in 7 weeks Just over seven weeks back, IRCTC.co.in — one of India’s most visited websites that has 4 million consumer visiting it each day — launched AskDISHA , the world’s first ChatBot as a Service (CaaS). And in the 45 days since its launch, AskDISHA has resolved 2 million queries within split seconds each, and with zero down time in spite of large concurrent audiences. What’s more, not only is AskDISHA providing greatly improved and intuitive customer support by answering customer queries pertaining to all aspects of IRCTC services, it is also the vehicle with which IRCTC, for the first time in its 19 years, will make available its monthly potential audience of 120 million visitors to advertisers and marketers.

Truecaller Pay to Cross 25 mil Users by March 2019 Truecaller Pay, the UPI based payment platform of Truecaller stated that the app is expecting to bring on board 25 million users

by March 2019, organically. The platform is currently witnessing up to 100,000 users linking their bank accounts on a daily basis, of which as much as 50% of the new users are experiencing UPI for the first time.To give a boost to this mission, Truecaller Pay has also recently tied-up with NPCI’s Bharat Bill Payment System that will encourage more users to make bill payments across utility services like electricity, water, gas, telecom and television recharge among others instantly. The platform is currently live with 60+ billers and is expected to have 125+ billers in a few weeks. In addition to this, Truecaller users will be able to make one tap bill payments from within its SMS notification feature, giving them a seamless payments experience.

Trump and Xi dined at the Group of 20 summit in Buenos Aires, where they sought to defuse the trade war the US President sparked with Beijing this year by enacting tariffs on hundreds of billions of dollars’ worth of Chinese imports. Meng’s arrest is part of an ongoing investigation by US prosecutors into whether Huawei violated banking laws as it sought to evade sanctions against Iran by routing a series of transactions through HSBC, according reports. Canadian Prime Minister Justin Trudeau is distancing himself from Meng’s arrest. Trudeau said this was a purely judicial process and that there was no engagement or involvement at the ‘political level.’

Vodafone Donated Rs 5.4 lakh Educating Underprivileged Children in Kashmir Embracing the true spirit of the holy month of Ramzan, Vodafone has donated a sum of Rs 5.4 lakh for education of underprivileged children in Kashmir in keeping with the ‘spirit of giving’ associated with this pious month. Now in its sixth year, the annual ‘Giving Initiative’ by Vodafone commemorates Ramzan in the most noble of ways by giving the gift of education to underprivileged Kashmiri youth for which it has donated more than Rs 35.5 lakh in these six years. Since the inception of this initiative, Vodafone has tied-up with Sakhawat Centre, run by Iqbal Memorial Trust, an NGO in Srinagar to whom it has donated a grand sum of Rs 35.5 lakh over the course of these six years. Every year Vodafone ensures that an adequate amount of money is collected during the month of Ramzan to be utilized for the empowerment of underprivileged children in Kashmir. Sakhawat Centre ensures that the money is put to use to support the academic pursuits of underprivileged children of Kashmir.

TiVo Renews Patent License Agreement with Samsung for Smartphones TiVo Corporation announced that Rovi Corporation, a TiVo company, has signed a new multi-year patent license agreement with Samsung for the use of Rovi’s video discovery patents and technologies across Samsung’s smartphone and tablet devices. The patent renewal encompasses Samsung mobile products sold on a worldwide basis. “We are proud to extend our licensing agreement with Samsung and to

Arrest of Huawei’s CFO in Canada Provoked Outrage from China The arrest of Huawei’s CFO in Canada provoked outrage from China at a critical time in trade talks with the US. Wanzhou Meng faces extradition to the US over potential violations of American sanctions on Iran, according to market sources.

Prominent government-run media are painting Meng’s arrest as a politically motivated effort to contain China’s — and Huawei’s — ascendancy.

Mobility december 2018

further enhance the consumer experience,” said Arvin Patel, executive vice president and chief intellectual property officer, Rovi Corporation, a TiVo company. “Samsung is one of the

10

news

most recognized and revered brands in the world. We are excited to build on our tremendous relationship with Samsung as they continue to innovate across their smartphone and tablet product lines. We look forward to continuing to add value to Samsung’s current and future product offerings, and to creating the very best multimedia experience for our customers.” TiVo has spent decades investing in research and development to create market- leading technologies for the media and entertainment industry. TiVo’s innovative solutions touch practically every aspect of consumers’ day-today interaction with their entertainment, enabling customers to build customized, next-generation digital entertainment solutions for users around the globe.

Vodafone,NASSCOM and VSO Launch VIBE Digital Solution to ‘Volunteer, Inspire, Begin & Engage’ Vodafone Foundation, part of Vodafone Idea Ltd, India’s leading telecom company, in partnership with the NASSCOM Foundation and VSO, announced the launch of ‘VIBE’, a unique and holistic mobile based digital solution to inspire volunteering, drive volunteer mobilisation and engagement as well as to diligently manage the output and impact of volunteering efforts.

Shri Arun Goel, Secretary, Ministry of Culture, Government of India was present during the launch. Organised volunteering has a significant role to play in India’s overall socio economic development. It creates a win-win proposition for corporates as collective Volunteer engagement with a specific purpose, helps corporates boost productivity, foster team building and retain talent. For the developmental sector, several benefits accrue in the form of enhanced understanding of community needs, access to specialist skills and a committed approach to deliver clear outcomes.

Verizon and Samsung to Release 5G Smartphone in the US in First Half of 2019

antenna modules with integrated RF transceiver, RF front-end and antenna elements, at the annual Qualcomm Snapdragon Technology Summit in Maui this week. This is the result of years of collaboration to deploy an end-to-end solution for commercial 5G services using Samsung network equipment and personal devices. 5G mobility service will provide massive bandwidth, greater opportunities for connectivity and improved network reliability. When fully implemented, it will offer capacity and download speed many times faster than today’s 4G LTE network. Along with network latency that is faster than the blink of an eye.

OnePlus to Open its R&D Facility in Hyderabad OnePlus announced its plans for its R&D facility in Hyderabad. The facility will not only play a critical role in development of Artificial Intelligence and Machine learning in OnePlus products but will also drive innovations that are centric and relevant to the company’s Indian community.

Moreover, it will also leverage the experienced and ingenious talent from Hyderabad, one of the biggest IT hubs in the country. OnePlus weighed in several critical factors before zeroing in on Hyderabad for the R&D centre. Apart from having some of the most passionate OnePlus community members, the city is also one of the most active start-up zones in the country, especially in the space of emerging technologies. It offers a sizeable pool of talent that the global smartphone maker sees great value in deploying and honing to suit the needs of its signature premium consumer experience.

Meizu 16 hit the Indian market very soon Meizu introduced the 16 series earlier this year, but the devices were available only in China. That’s about to change though as the Indian division of the company started posting teasers on Twitter, confirming that the flagships will hit the country shortly.

Right now, the company has three phones under the 16 family – the Snapdragon 845-powered Meizu 16 and Meizu 16 Plus that differ only in screen and battery size, and a third downgraded Meizu 16X with similar product design and lowered price tag. Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since. Based on a business philosophy and commitment

Verizon and Samsung announced their plan to bring one of the first commercial 5G smartphones to market in the first half of 2019. The companies will unveil a proof of concept, powered by the upcoming flagship Qualcomm® Snapdragon Mobile Platform with the Snapdragon X50 5G NR modem and

Mobility december 2018

to pursuing perfection and long-term development, Meizu remains laser focused on developing innovative and userfriendly smartphones for consumers. With more than 1,000 employees and 600 retail stores, the company has built a presence throughout many international markets.

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launchpad

ASUS Unveils New Mid-Range ZenFone Max Pro M2 Durability and Design: ZenFone Max Pro M2 is the first phone in its segment to use the flagship grade, latest and

that reflects all the facets of the new range of beyerdynamic in-ear headphones: Stylish and durable. Melodious and harmonic. Lightweight and convenient. Their casing is based on the remarkable design featured by the beyerdynamic Xelento and has been perfectly adjusted to the ergonomics of the human ear. Despite its light weight, this design augments their impressive sound performance. The new entry-level in-ear headphones Beat BYRD amaze with clear sound, a powerful bass – and they simply look great with their durable, orange cable. They are already branded with the new beyerdynamic look and carry the distinctive Y signet that will be featured on many products made by the audio experts from Heilbronn in the future. Like all of the new BYRD models, their casing is designed to be ultra-flat, so they do not protrude from the auricle and will not press on the ear even when the user is lying on their side. This makes the BYRD series perfect for relaxed listening pleasure as well as sportive activities.

Go Wireless with Toreto’s New Wireless Charger – Magik most premium Corning Gorilla Glass 6, which is designed to survive 15 consecutive one-meter drops onto rough surfaces.

This makes ZenFone Max Pro M2 the only Smartphone under Rs.20000 with capability to endure multiple drops. With its 2.5D-curved front edges, ZenFone Max Pro M2 looks amazing with premium wave glass finish on the back. On the front, its display features the smallest full-function notch which includes an LED flash, Camera, Earpiece, Notification LED, Ambient and Proximity sensors, thus it makes no functional sacrifices to achieve a sleek notch design. ZenFone Max Pro M2 is the first ZenFone to use the eye-catching wave finish — a dynamic optical finish exquisitely created using a glossy 16-layer coating — that looks beautiful from every angle, showing an everchanging interplay of light and shade. The 3D-curved rear design is not only comfortable to hold, but also gives ZenFone Max Pro M2 a truly luxurious look, and even with all its new upgrades the phone is still superbly slim and light weight.

ZAAP AQUA Bluetooth Speakers- Perfect Companion for Every Occasion ZAAP has strengthened its musical line-up with the ZAAP’s Waterproof Bluetooth speakers, Aqua. This Bluetooth speaker has a premium rubberized rugged exterior for ultimate impact resistance.

Designed with waterresistant feature, Aqua comes with a removable suction cup for use while in a shower.

The handy device is internationally rated IP67 for 100 percent protection against water, shock, snow and dust. This device is extra tough to ensure safety, can be carried anywhere with a carabineer clip, forms a perfect accessory for outdoor parties, showers, pool side parties, group camping & other rugged activities. ZAAP Aqua is compatible with iOS, Android & Windows devices. This Bluetooth speaker comes with astonishing battery backup, with one full charge this speaker can give up to 6 hours of play time. One can easily answer phone calls with its built-in microphone with up to 33 feet of remote distance, change tracks or adjust the volume.

Beyerdynamic Introduces New In-Ear Headphone Beat BYRD beyerdynamic Introduces New In-Ear Headphone Beat BYRD

Mobility december 2018

Toreto has come up with ‘Magik’ a wireless charger. This charger promises to charge your mobile phones seamlessly and much faster than your regular chargers. Magik not only not only promises to power up your phone at a fast rate but also act as a lamp to light up your house in different colours and create a soothing environment. It has a jellyfish-styled design which further has a high quality anti-skidding silicon cover that can be removed and washed easily too. This makes the wireless charger environment friendly and compatible with all Qienabled devices. This wireless charger has a sensitive induction coil and high-end chip that allows fast charging and protects the Smartphone from over-heating, over-charging, voltage fluctuation and short circuit, thus protecting your Smartphone completely. Magik allows you to charge your phone even with the mobile cover and stops charging automatically when the phone is completely charged, giving the battery a longer life.

1MORE Launches Stylish Dual–Dynamic Driver Earphone with MIC in India 1MORE a premier consumer electronics audio company headquartered in San Diego, California has launched stylish Dual–Dynamic driver earphone in India.1MORE collaborated with internationally acclaimed Grammy Award Winning producer, mixer, and sound engineer Luca Bignardi to perfect the final tuning to deliver a precise representation of your favorite artist’s intended sound. 1MORE stylish Dual-Dynamic driver earphone has a dual-dynamic driver featuring one titanium diaphragm and one graphene diaphragm in a coaxial design with two outer layers of PET which deliver superior sonic detail with sizzling highs, clear mids, and deep bass. A back-to-back antistrophic coil layout helps to offset magnetic interference and keep the sensitivity high and also assists in maintaining the consistency of the sound wave propagation from the different diaphragms so that one can enjoy superior audio performance.

Portronics Launches CHARGE CLAMP Wireless Mobile Charger cum Car Mobile Holder Portronics has launched dual purpose car accessory

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launchpad

CHARGE CLAMP, a wireless mobile charger cum mobile holder. This mobile holder makes it easy for the users to find the secure places in the car to keep the phone and also use the media player or GPS in hands-free mode for safe driving or sudden braking. Charge Clamp is a premium Universal mobile Holder with a cradle to hold any smartphone up to 9 inches and charge wirelessly. There are three movable hinges giving you the flexibility to hold the product anywhere in you r car dashboard or windscreen and tilt it towards yourself depending on your convenience. can zoom it out, rotate it fully, tilt it sideward up to 45 degrees and pivot it from one side to the other 180 degree. This gives you maximum flexibility that any car mobile phone holder can give you in the market today.

boAt launches ultraportable Bluetooth speaker Stone 230 boAt Lifestyle launches the Stone 230 which is an ultraportable speaker with a high level of durability and a crystal clear sound. boAt Lifestyle has come with yet another out of the box inspirational design.

The speaker is round shaped and comes in 2 color variants – Charcoal Black and Midnight blue.

Saurabh Goswami, Marketing Head said “Our products aren’t just magnets and bolts with some specs on a sheet of paper. Uncompromised enthusiasm is what drives us, and it reflects in the epicness in the being of our products.”

A meticulous design indeed, the Stone 230 is astoundingly compact, with a crisp feel and sound that can make its presence seem larger than its true size. You can stay connected to the music that you love with no frustrating wires getting in the way of music playback via its Bluetooth V4.2 technology.

Sleek and durable, Stone 230 can produce a truly immersive audio experience from courtesy a 3W Power Output supplied by a 1.5″ Driver.

ASUS India Unveils Revolutionary ROG Phone ASUS Republic of Gamers (ROG) announced the launch of ROG Phone in India, a game-changing Flagship Plus smartphone designed for high-performance mobile gaming and epitomical smartphone experience. With pure ROG gaming DNA at its core, and powered by the world’s fastest speed-binned 2.96GHz octa-core Qualcomm Snapdragon 845 Mobile Platform with gaming-optimized Qualcomm Adreno 630

Mobility december 2018

GPU, ROG Phone breaks every rule to go where rivals fear to tread. The game-changing ASUS ROG Phone has been crowned the fastest phone on the planet with Qualcomm Snapdragon Processor, achieving an average Antutu Benchmark V7 score of 304183 AnTuTu global benchmark rankings. ROG Phone is built to win: its unique GameCool vapor-chamber cooling system — with detachable AeroActive Cooler for an extra cooling boost — sustains blur-free high frame rates in the heat of battle, while its no-compromise AMOLED display with 108% DCI-P3 color gamut blends a blazing 90Hz refresh rate and 1ms response time with gorgeous HDR visuals.

Quantum Hi-Tech Launches Bluetooth Speaker ‘QHM 6222’ QHMPL under the brand ‘Quantum Hi-Tech’ announced an extension to its Audio range with ‘QHM 6222’ Bluetooth Speaker. Unique Design, Compact Looks, and supersonic sound, the speakers are engineered to Travel. Despite its compact trail, the speaker delivers pure, room filling and outstanding sound, supporting superior acoustics with clear highs, mids, and strong bass for great thumping with efficient full range drivers. HighPowered with 2000 mAh battery and RMS of 6W, the speaker lets you enjoy the uninterrupted music for upto 2.5 hours.

Integrated with the latest Bluetooth version, the stereo effect is all over the speakers’ words. Adding to that, there is a built-in microphone that also allows the user to make and receive calls at the press of a button. Available in shades of Red, Blue, and Grey thespeaker comes with several other input options which include, such as USB, Micro SD, and AUX.Lightweight & handy, the product is available with leading retail and e-commerce stores across India.

F&D Launched New Portable Speaker ‘W5’ for the Travel junkies F&D launched its newest Portable Speaker ‘W5’ exclusive to the Travel junkies. The perfect blend of good looks and good sound to venture out from the garden to the sunshine beach!

Bold sound for wherever life takes you from the pool to the park to the patio, F&D W5 water-proof speaker is your go-to companion for life’s great adventures. Its rugged design with its soft-touch silicone exterior makes it easy to pick up and go. Packing the enough Oomph, the 3watts RMS output in very compact size, brings alive an audio experience that comes blooming with depth and immersion, making you appreciate the aural wonders of technology. The 1.5inch full range driver packs a punch of true bass like no other, delivering a rhythmic response to even the most demanding tracks. So, turn up the volume, plug in and tune out in style.

16

Report

MMA:

M

obile Marketing Association, the global leading association for the mobile marketing industry, along with GroupM, world’s leading media investment group, released its ‘Mobile Ecosystem and adSizing Report’ 2018. The report includes an in-depth analysis of India’s mobile reach, smartphone penetration, rural & urban usage pattern, emphasis on gaming and mobile advertising spends. Advocated by GroupM, the report is a collaborative effort by the marketing and mobile industry.

The latest report has a quick peak on a basic guide on how programmatic works and its pros and cons, and its future evolution. It also brings you up-to-date on the latest trends in data growth, content play, programmatic, device status; how India is moving towards a new era of mobile marketing, seeing rampant growth in both usages and spends.

Mobile Marketing Association (MMA) does the ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers state of mobile in India every year and what will we see in the future that will further explode this mobile first economy.

Rohit Dadwal, Managing Director, MMA Asia Pacific, said “Mobile Marketing is now a main stream advertising and marketing medium and it is imperative that we start to decipher the various parts of this burgeoning media.

We hope the ecosystem study would provide insights to marketers and the industry on the whole on the opportunity and will help in making the right investments for its continuing growth. “ Sam Singh, the co-chair of Mobile Marketing Association India and CEO GroupM, said, “The number of smartphone users is expected to only go up and it just shows how much potentialthesedigitalscreenshave.Hence,weasmarketers must understand various facets of mobile marketing. Times are changing fast and we want to enable marketers with the knowledge that can help them in a long run.”

Mobility december 2018

Mobile Ecosystem and ad-Sizing Report 2018

18

review

Detel D1 TV Most economical LCD TV

D1 LCD TV features a 48.3cms or 19” Display with a resolution of 1366x768 pixels. It comes with an A+ grade panel that offers an extremely impeccable image quality and contrast ratio of

D

etel, a brand making a mark in the Indian market. Initially they have created a big buzz in the feature phone segment in India when

they launched most economical feature phone is India.

3,00,000:1 thus creating an everlasting impact on the visual senses. The connectivity options on the TV include one HDMI and one USB port each.

Unique to its design, two speakers are attached on the sides of the TV panel giving an attractive

Now after the success of Detel phones, they have

look to its display. The 12W speakers produce

decided to revolutionize the cosumer electronic business

clear and smooth audio output that provides an

with the launch of their most economical LCD TV offering

immersive experience.

Detel D1. They launched world’s most economical TV at a price of just Rs. 3,999 down from its MRP of Rs. 4,999.

The 19-inch D1 TV is the first LCD TV launched by the brand in the market. The new TV is available for purchase on Detel’s Mobile App and for distributors/partners on B2BAdda.com.

Mobility december 2018

Detel entered the Consumer Electronics Market earlier this year, till now the brand has successfully launched 7 LED TVs ( including smart TVs) ranging from 24” to 65” catering to different segment of audience.

20

review

OPPO R17 Pro

S

ingapore was the first market globally to launch

The R17 Pro also supports the SuperVOOC flash

the R17 series followed by Shanghai and

charging technology, allowing users to enjoy the safest

Europe earlier this year. The R17 Pro combines

and most efficient charging experience. When it comes

a revolutionary new gradient design with innovative

to product technology, night shooting is one of the most

technologies to bring users a smartphone that meets

common challenges in the smartphone industry. The R17

their everyday needs.

Pro has been enabled with upgrades for both hardware

Feature:

and software, making it a smartphone designed for night

The R17 Pro has a 6.4-inch screen, 19.5:9 FHD+ which accounts for 91.5% of the screen and has what we at OPPO call a waterdrop screen. The front camera of the R17 Pro is at the middle of the water droplet giving the consumer a higher screen to body ratio experience. R17 Pro is the first device to use Corning Gorilla Glass 6 and comes

shooting. The R17 Pro features a software-level AI Ultraclear Engine that allows users to take high-quality night photos. The AI Ultra-clear Engine is OPPO’s unique image-enhancing technology that is able to break all hardware limitations to maximise the image quality to produce amazing night shots.

with 8GB RAM + 128GB ROM memory combination,

The R17 Pro also comes with AR stickers which

improving the speed and performance. The device is

allows users to share interesting selfies with your loved

powered by a Qualcomm Snapdragon 710 processor

ones. All these are built into the camera app without

and supports Android 8.1 ColorOS 5.2. Talking about

having to download any third-party app. Taking the user

the camera, R17 Pro has a triple camera setup on the

experience to the next level, we have introduced a new

back which comprises of 12MP + 20MP + 3D sensors

feature - the “Hidden Fingerprint Unlock’’. This allows the

along with a 25MP front-facing camera.

consumers to unlock their devices without any hassle.

Mobility december 2018

22

review

Realme U1 Stylish and Powerful

R

ealme, the No. 1 emerging smartphone brand in India, has recently launched Realme U1 the most powerful selfie-centric phone. The first ever smartphone powered by MediaTeK Helio P70 processor globally. With the launch of Realme U1, the ‘Proud to be Young” brand has four product series under the power and style philosophy – C1 from C series, the value king, offering the most powerful pack of entry-level; the power master Realme series, the best all-rounder in budget segment; U1 the photography expert from U series, the most powerful camera centric phone in midrange and Realme 2 Pro with powerful features and style from the Pro series, the flagship for the youth, flagship of Realme.

computing capacity and image processing, it fully supports users to take selfies, due to Realme U1’s Helio P70 processing platform.

Light Pillar Design - Crafted with delicate 13-layer laminated technology to presents the sense of profundity.

Dual 2.5D Design - Rounded edges, comfortable grip delivers a sense of transparent glass quality. Trendy Colors - Ambitious Black (Black to Dare) and Brave Blue (Blue to Dream).

Features:

16CM (6.3) FHD+ Dewdrop full view display, with broad 90.8% screen-to-body ratio, 19.5:9 aspect ratio, and 2.5D Gorilla Glass almost enables real full screen concept. The front camera, ambient light & proximity sensor, and earpiece, are all embedded in the delicate dewdrop.

Realme U1 is equipped with an AI 25 MP SelfiePro front camera powered by SONY's IMX576 light sensor with its strong bottom imaging capacity. With more powerful fundamental

3500mAh battery couples with AI Power Master to allocate recourse and manage power smartly. P70 delivers high performance balanced with excellent power efficiency. Do more and charge less.

Mobility december 2018

24

Channel initiative

All India Mobile Distributors Association [AIMDA] Launched

A

ll India Mobile Distributors [AIMDA], a new association to address the interests of mobile phone distributors, has been launched on Dec 5 in New Delhi. For the first time, all the Mobile Phone Distributors at all India level have come together to discuss their issues and challenges. This is a great event when distributors from

many locations and companies could attend the event at Pride Plaza Hotel, Aerocity, New Delhi. The aim of the AIMDA is to coordinate with the vendors and brands on behalf of mobile distributors to represent and resolve the issues related to distribution, promotion support, incentive schemes, region-specific issues and so on. The slogan of the event was ‘Unity is Strength.’ Some of the important personalities present at the event include Mr Pankaj Mohindroo, President ICA; Mr Gopal Jiwarajka, President PHD Chamber; and Mr Ajay Sharma, Veteran Country Head of Various Companies; The Ajay Sharma Blog; and Mr Swapan Roy, Founder of Roy Mediative Group and Editor-in-Chief of Mobility magazine, among others.

The main aim of forming the association is to bring all mobility distributors of the country under-one-roof and to resolve common national issues pertaining to distribution and also to integrate all the regional mobility associations Mobility december 2018

and solve their problems. In the coming 6 months AIMDA plans create a network and reach all regions and locations across India to make the association a dynamic and effective organization.

Being the first meeting it even attracted an attendance of over 70 persons including distributors and vendors from various different regions like Punjab, Delhi, Kashmir, Uttar Khand, UP, Maharashtra, Rajasthan, Haryana, West Bengal, etc. The discussion ranged around different topics including burning topics such as problems faced by the offline channels in the context of invading online channels and shut down of many companies due to unfair competition. There was a call to fight the issues with unity and determination. Then following suggestions were made by the members: 1. Associations will be formed at city and state level and along with the already existing association, will be integrated or linked with AIMDA; 2. The objective should be toprotectthefairinterestsofthemobilitydistributorsandthe mobility industry; 3. AIMDA will extend their full support to the genuine cause of the distributor community;and4.

The right policies and fair practices to be followed by all for the wellbeing of the mobility industry should be clearly defined.

26

special story

With the increasing competition, the prices of smartphones are dropping. The launch of new technologically advanced mobile devices and accessories at affordable prices has created a burgeoning market demand for mobile accessories.

Mobile phones today play a vital role and have become

Samsung Electronics Co., Ltd., Apple Inc., Bose Corporation,

essential in the modern day-to-day life, as they offer effective

BYD Co Ltd., Plantronics, Inc., Energizer Holdings, Inc., and

connectivity. This rise in demand for mobile phones is also

JVC Kenwood Corporation, among others.

boosting the demand for wireless accessories. This increase in demand is mainly due to the change in customer preferences like listening to music on portable devices, such as smartphones and tablets.

With people playing more and more apps and features, the battery power has become an important factor for all smartphone brands. Today, with mobile accessory brands competing with each other every month we see new innovations

The rapid proliferation of smartphones and other mobile

in designs and features in portable headphones, wireless

devices in the market is redefining the trend in mobile phone

charges, external battery packs, camera modules, VR

accessories. With India becoming the 2nd largest consumer of

headsets, keyboard peripherals and pocket-printers, disruption

smart phones, mobile accessories have become an integral

than smartphones. Here’s a look at a few key trends that will

part for consumers who are willing to spend quite a reasonable

alter global market dynamics in the coming year.

amount on it. With the increasing competition, the prices of smartphones are dropping. The launch of new technologically advanced mobile devices and accessories at affordable prices has created a burgeoning market demand for mobile accessories. This has been further fuelled by rising mergers and acquisitions, diversification of product portfolio along with

The market of mobile phone accessories operates through a number of distribution channels such as online stores, single-brand stores, and multi-brand stores. By the end of 2026, the Indian market is projected to register a high CAGR of 10.4 percent, reaching a value of $3,545.0 million.

better pricing options are leading to an exponential market

Imaging & Photography: This category includes portable

growth.

photography studios, smartphone stabilizers and GoPro

Accessories are being designed now not to just make phones smarter, but also to turn them into smarter cameras, smarter Audio Systems, smarter TVs and of course smarter computers. Besides complementing the features, performance, and maintenance of mobile handsets, these accessories are becoming necessities and the brands are focusing on manufacturing more stylish and attractive pieces in a variety of both classic and vibrant colors.

accessories which are easy to use and well-built to deliver powerful image quality. The newly launched portable photography studios are easy-to-carry-and-use and you can assemble a professional photo studio anywhere and anytime in a matter of seconds. While smartphone cams are getting better and better each year, using a smartphone camera rig lets you capture high-quality footage with much ease. The new advanced smartphone stabilizers with lens kit make your smartphone’s camera more powerful and versatile. Clip-on

The key global players operating in the global mobile

lenses and pocket flashes are allowing smartphones to take

phone accessories market are Panasonic Corporation,

near-professional-quality photos. Demand for more powerful

Sennheiser Electronic GmbH & Co. KG, Sony Corporation,

lenses that couple with a flash can only see higher demand in 2019 going forward.

Mobility december 2018

special story

are files that we may not want to save permanently on our phones, but we need them handy with us at all times. Thus, comes into play, OTG Pen Drives. Coming year will see a rise in Mobile-Computer Dual pen drives. Likewise, various Charging Cables will be launched with slots for inserting memory cards that act as storage devices.

Wearables & VR Headsets: Most of the big technology firms have shifted their primary focus on making wearable gadgets better and take them to the next level. The latest tech, allows

Wireless Charging: Today, we

see

a

lot

you

more

smartphones coming out

using

with wireless charging support

and

enter world

the

VR

headsets. We are

wireless

expecting this

chargers will soon become

category

mainstream with more

to

revolutionize the

accessory brands and smartphones

to

virtual

entire mobile accessory industry.

offering

Portable Power Banks: With the increasing features and usage

wireless charging support. are

of smartphone, has

getting embedded into many

made powerful power

gadgets, smart furniture.

banks a necessity,

Wireless

chargers

particularly while on the go. The current Fast Charging: With life

innovation

getting busy, time getting shorter, people want fast charging.

segment is trending

USB Chargers with higher current outputs (2.4A and above),

towards lighter, sleeker

more stable and

power banks that can

rugged

carry higher capacities,

braided

cables,

QC

technology and the move

towards

Type-C Connectors are

the

main

innovations for fast charging and going to gain much more traction and become mainstream

by

2019.

in

this

have inbuilt sturdy cables and can fast charge multiple devices at the same time.

Wireless & Wired Audio: Audio gadgets like headphones, earphones and Bluetooth speakers will continue to be one of the top-selling mobile phone accessories in India. Customers are gradually shifting from wired to wireless and the trend is set to pick up next year. Now, brands have started investing more in R&D to improve wireless connectivity distances, craft more ergonomic and specialized designs for different types of users – for instance light and foldable for travel, better stable fit for fitness activities like jogging/running, water proof for

High capacity Memory Data Cards, Flash Drives: Everyone

swimmers, etc. Wireless Earbuds have become a growing trend

loves clicking pictures or listening to music! With smartphones

as well for a user who is always on the go. With wireless tech

offering great camera quality, the space utilized for photos and

gaining popularity, battery consumptions too have become a

videos is high for which you do need a handy memory data

bigger concern. Portable Bluetooth Speakers is another

card and flash drive. With the increase in media files that we

category with increasing demand, and 2019 will see sleeker

keep saved on our phones, be it photos, music or videos, we

and more powerful wireless speakers with long lasting

have started facing storage issues on our smartphones. There

Mobility december 2018

27

28

special story in pricey brands whose replacement costs can be much higher. With demand for high cost premium phones increasing, the demand for screen protectors for the pricey phones too will correspond strongly with the demand for the high-end phones.

batteries and more user-friendly designs. Speakers that simply attach to phones directly or double up as phone stands while watching videos are some interesting designs to look forward to.

Other OTG/Wireless Attachments: Pico projectors and pocket printers are set to take the market by storm. The mini-portable printers can make the printing process a breeze with some supporting customization of photos with borders and emojis. A little larger than smartphones, Pico projectors

[Source: Allied Market Research] At last The things are happening fast, the innovations in the mobile accessories are taking much faster than we can imagine. Gadgets and features which once believed to be the privilege of the rich and elite are becoming mainstream and common place. The popularity of social media and internet has also resulted in the rise in the demand for mobile phone accessories. With per capita incomes and disposables incomes increasing, people tend to move more towards luxury items from necessities. So we can see demand for accessories

[Source: Allied Market Research: https://www.alliedmarketresearch.com/ mobile-accessories-market]

continue to increase.

are ideal devices for on-the-go entertainment and business purposes. The convenience that these devices offer can spur the demand and growth.

Protective phone cases and screens: These are all-time favorite accessories as every model that comes out will need one. Phone cases that offer protection from shock, falls, and dust and water damage will continue seeing a strong demand. Few owners will be willing to risk screen damage

Mobility december 2018

[Source: Allied Market Research]

curtain raiser

The 5th Mobility Conclave & Excellence Awards 2018 due to be held on Dec 21, 2018, in New Delhi is set to top vendors, distributors, dealers, resellers, etc of mobile phones and accessories, cutting across the verticals of mobility industry.

The Mobility magazine, India’s leading mobile technology magazine, will hold its 5th edition of Mobility Conclave and Excellence Awards Night at Hotel Suryaa, New Friends Colony, in New Delhi, to felicitate the achievers of mobility industry for their outstanding performances in 2017 in different segments of mobility industry - covering mobile handsets, apps, accessories and other services.

The 5th Mobility Conclave part will include an engaging Panel Discussion on The Latest Trends, Technology, Opportunities and Challenges in the Mobility Industry. Eminent personalities from the mobility industry will take part as Panellists in the discussion. The following 5th Mobility Excellence Awards Ceremony will include attention-grabbing PPT and Video presentations from the representatives of top mobile brands, prior to the distribution of awards. During the awards ceremony, top performing Brands, Vendors, Corporate, Distributors and Re-sellers from India are recognized for their performance under different award categories such as Mobility Excellence Awards, Special Category Awards and Editor’s Choice Awards, and so on.

The selection criterion for the awards has been designed to be rigorous and comprehensive. The products are selected on the basis of nominations and online polling. Then the selection panel comprising eminent personalities from the industry evaluates each product on the basis of a multitude of parameters. This is to ensure that the best brands, models, etc will be selected for the awards and also ensure utmost transparency and credibility of the awards function.

Today, India is the 2nd largest smartphone user after overtaking USA. Easy availability, decreasing prices & operational costs, increasing number of features and functionalities, government initiatives to promote more digital transactions, all are driving this mobile revolution. With the increasing purchases via mobiles, e-tailing is shifting towards m-tailing. A considerable portion of the Indian population has already shifted from the use of feature phones to smart phones.

With many people are about to move to smart phones in the coming years, India is on the verge of a vast telecom business upheaval. Today, even the rural areas are catching up with the urban areas when it comes to using the latest smartphones and accessories. The outcome is we see an exponential rise in

sales and purchases of the smart phones, gadgets and accessories opening tremendous opportunities for the industry players.

About the 4th Mobility Conclave and Award Night Starting from the 1st to the 4th, The Mobility Conclave and Excellence Awards ceremonies had been unique events intended, besides rewarding the top performers, to provide all the leading and upcoming telecom vendors and channel partners an interactive and informative platform to cement their old relationships and forge new associations with different telecom industry players.

The 4th Mobility Conclave and Awards Night was attended by over 400 guests. The partners who generously supported and actively participated included Panasonic, Coolpad, ZTE, Portronics, Pebble, Astrum, Zen Mobiles, Champion Mobiles, neron, Gionee, Kara Mobiles, Doel International, MSAI, Cargo People, rxl, cellbay, CMAI and ITU, among others.

Over 60 top performing individuals, brands, products and individuals were awarded during the glittering ceremony.

The credit for the successful conclusion of the 4th Mobility Conclave & Awards Night 2018 goes to the partners who generously supported and actively participated in the event.

Summit Hot Topics Summit Hot Topics Factors That Will Drive Smartphone Market In India Indian Smartphone Market: Opportunities And Challenges Ahead Make In India: Will Indian Companies Continue To Run Screwdriver Shops In The Name Of Manufacturing?

Brand trends of 2018 Is after sales is still relevant?

Future Tech: Round-the-corner Future Technology Impact Under The GST Regime

Mobility december 2018

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30

interview

“We have the vision for Videotex to be No 1 ODM and Daiwa to be one of the Top 3 TV brands in India” Founded In 1984 and rechristened as Videotex International Pvt Ltd in 1996, they started manufacturing LED TVsunder own brand name Videotex in 1984and gradually became the major ODM Supplier for CRT TV’s, LED TVs and TV Video & Power Board in India.In 2016, they launched LED TVs under own brand DAIWA.Today, the company has its manufacturing units in UP (Greater Noida), Punjab (Ludhiana) and Himachal Pradesh under Make in India scheme. Presently, Daiwa designs varied products suiting the needs and changing dynamic lifestyle of the businesses and consumers. In an interaction with Mobility magazine, Arjuun Bajaj, Director of Videotex International Pvt Ltd (Daiwa brand), shares their company’s mission, vision and strategies for the Indian market.

Mr. Arjuun Bajaj, Director, Videotex International Pvt Ltd

“We have over three decades of experience in the market and have been a major ODM for many leading OEMs for LED TVs and motherboards. Today we manufacture LED TVs and Smart TVs to keep in line with the latest trends. We provide the best features at a price point and additional features at an extra affordable price. Our prices are highly affordable compared to other providers.

In India, we started Daiwa in 2016 and now we are on all important online sales platforms like Amazon, Paytm and Flipkart etc also we have our own retail channel across India. Now TV is a necessity, no longer a luxury. Now even 32-inch has become so inexpensive. It has become a commodity. Today, people are looking for value-formoney, so we see good opportunity for those who provide devices that meet the desires of the customers. We are well rooted in North and West India regions, and now started forays into South India and other area where our presence is still not strong. In 2019, the trend will be more people will shift to smart TVs,”elaborates,Arjuun Bajaj, Director of Videotex International Pvt Ltd,

Mobility december 2018

Compelled by the undying passion for technology, Daiwa entered the TV Segment in India with one purpose: to offer unprecedented, groundbreaking technology with unmatched quality products and prices. With the tenets of the company grounded in quality and matchless technology, Daiwa is steadfast in its adherence to push the company to unseen heights. Daiwa aims to offer Right Quality Products at the Right Time &the Right Price; refining the TV technology in India.

Talking about the special features of their products, Bajaj asserts, “First our prices are highly affordable, second our picture quality which is a result of our special software features namely Quantum Luminit in our 43, 49, 55 inch 4K Smart Tv’s. In terms of speakers, we design our own speakers that match our products in quality and reliability. Next,the kind of materials we use for our products give the best feeling for the users. Our TVs also have the best search options for the users in terms of

interview language, film star, movies, etc. We are also working on to incorporate several IoT and AI features in our future products. We already gave voice control through app, and we are working on more effective AI features for future.Our prices start from Rs 7690 for TVs and from Rs 12990 for Smart TVs and go upwards depending upon the size and features. OLED technology is still very expensive and the market for them is very small so currently that segment is not our focus. For instance, 4K TV sounds great, but most customers are satisfied with Full HD.” Acclaimed as a brand for the Indian consumers, Daiwa has demonstrated quick and robust expansion since inception, clocking impressive growth rate within 2 years of presence in the market. Furthermore, Daiwa also has many firsts to its credit for TVs, which includes the first to support Indian power consumption patterns, Box Speakers, Air Mouse and also the first to have the entire back-end integration to manufacture TV. Daiwa proudly Makes in India and stands at the forefront of the technology and innovation.

Regarding their market progress and manufacturing capabilities, Bajaj comments, “Daiwa TVs are selling very well in the market. For the sake of numbers, we sold 25,000 units, including smart and normal TVs, in the months of Sep-Oct-Nov 2019. We produced over 1.5 lakh TVs and 1.5 lakh motherboards this Diwali, as ODM.

By April 2019, we want to push up our monthly sales to 15,000 per month. We are in the process of sign up with more partners. We have 450 employees working in our manufacturing plant. Currently our manufacturing plants are working in only 1 shift and if there is more demand, we can start 2nd shift, so we still have a lot of capacity to meet the increasing demand.”

Daiwa’s SMT (Surface Mounting) for making motherboards in India, Clean Room for Panel assembly, MI (Manual Insertion) line, Automatic FA (Final Assembly) line sets new benchmarks for manufacturing quality and facilities in India. With several strategic tie-ups and partnership in pipeline, the brand aims to expand its product line across categories, enriching the lives of the consumers with technology.

“On the competition front,there is a lot of unfair competition from several brands in the grey market and these brands mainly focus on how to evade the 18% GST and sell, but they cannot stay long in the market.

Only those brands which know how to manage their costs, those who have backward integration like Daiwa and who build long-term customer goodwill will survive in the long-run. We have everything starting from R&D, manufacturing to sales network which gives us edge over others. We get 30% sales from T1 cities and the rest from T2 and T3 cities in B2C business. As far as consumer

segment is concerned, our current focus is on T2 and T3 cities. As far as pricing trend is concerned, rupee vs dollar value and price-competition are expected to influence pricing in 2019, besides other factors,” clarifies Bajaj.

Daiwa invests heavily in R&D to add value to its offerings. With R&D directed towards the needs of Indian customers, Daiwa today has a robust portfolio of products with the latest and affordable technology.

With the dedicated R&D centers in Shenzhen, China and India, and manufacturing units in India, the company brings home strategic technologies to forge new market trends and set new standards for excellence. Daiwa is proud of its team of experts & modern infrastructural capability to design and manufacture top-notch products in a cost-effective way.

Talking about service, Bajaj tells, “Our quality policy aims at zero-defect products for high customer satisfaction. Then, we provide 1-year warranty on Daiwa brand products andthere is the option of extended warranty.We supply through offline distributor and dealer channel and also through online channels such as Flipkart, Amazon and Paytm. We have a service app which has already been downloaded by 20,000 Daiwa consumers. We are happy with what we have achieved and response we are getting from the customers, in just 2 yrs of our presence.”

Regarding promotion, channel strategy and future plans, Bajaj reveals, “Our main business and focus is still as ODM from where we get most of our revenues, where Daiwa is our parallel venture for consumers. In the first year, we sold only via online channels and in 2018 we started to supply through offline which is doing well.

New we have a team of about 60 handling marketing, sales and service (excluding those in manufacturing). We want to grow slowly but steadily. We do not want to go too fast and then come down. We conducted a promotion campaign in Punjab and soon we will be launching a panIndia campaign. We want to build trust about our brand and products among customers, than simply signing up with brand ambassadors and spending money on them.

We have the vision to be No 1 ODM and want Daiwa to be one of the Top 3 TV brands in India in the next decade.

We are also venturing into non-IT segments like washing machines. We already launched 7 models of semiautomatic washing machines. In the next three months, we will be launching another 5 to 7 models. My message to our channel partners, with particular reference to Daiwa brand, is we have 34 years of successful track record with experience in designing, manufacturing and sales of high quality products. If partners to business with us they will have definite opportunity.”

Mobility december 2018

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interview

MevoFit Solutions are Fitness Packages, not Just Fitness Devices Ms. Khyati Mahajan, Founder & CEO, MevoFit

W

ith over a decade of experience in fitness app development and driven by passion to stay fit and to promote healthy life among others, Khyati Mahajan launched MevoFit in 2016. Headquartered in the US, MevoFit’s marketing office is based in Gurugram, and is targeting both the American and Indian markets for their fitness solutions.

In an interaction with Mobility magazine, Khyati Mahajan, Founder & CEO, MevoFit, shares, “I have been a fitness follower long before we started our own brand. I worked in several companies associated with fitness accessories and understood thoroughly about different aspects of the fitness accessories and apps. Then I thought I should start my own brand. In 2016, we launched MevoFit brand with an aim to include most fitness features into one app which most other providers were not offering. Everyone cannot have the money to purchase the gym equipment or time to go to gym or money to take long-term membership in gyms, so we believe the fitness gadgets are the best to monitor and maintain your health and jumpstart your exercise at an economical price.”

Currently, MevoFit has a wide range of offerings spread over two categories – Power apps and MevoFit gear (which comprises fitness trackers and merchandise). In Power Apps, MevoFit has built over 50 specialized apps to suit different needs of fitness enthusiasts. From weight loss, running, jogging, to healthy recipes, and BMI tracker, the category is dedicated to power apps helping users meet their desired goals. MevoLife app is available for both Android and iOS users.

“Our first fitness band was MesoFit Drive which told about steps, calories burned, the user’s sleeping patterns, etc. Next we launched a similar but waterproof device. Our third device was MevoFit Gold which includes weather updates besides other factors. In our every next device, we include new experiences. Recently, we launched an innovative, unique, sleek and beautiful fitness band--a niche device--made only for women, which, besides general fitness features, also gives

Mobility december 2018

updates on periods, etc which are unique for women. Our devices have the best fitness ecosystem integrated and cover as many health features as possible. Fitness is not just jogging around in the morning, but a lot more. Our software is so advanced that it reminds the wearer when to take water, when to go out and take a walk, calories burnt, etc. Our solutions are fitness packages that allow the users to sync many fragmented data into one device, instead of using several apps,” adds Khyati.

MevoFit Drive’s multi-sport modes provide workout summary and real-time stats for different activities like running, yoga, basketball and many others. Besides these fitness tracking features, the band also offers smart features like camera control, and can send out anti-lost call, and social media notifications.

Regarding their marketing strategy and future plans, Khyati reveals, “Currently we have 4 devices and we are coming up with another 5 devices, including fitness bands and smart watches, in the next 6 months. We are expecting a big jump in our sales in the next 3 to 6 months. We are also focusing on bringing out more innovative products like fitness apparel in future. In the coming years, we want to set new benchmarks among fitness brands. We have inbuilt features that helps users to interact with others and discuss. Our social community is very strong and it is growing day-by-day. Our target segment is mid-range, neither too low nor too high.

Our devices start at Rs 2300 and go up to Rs 15,000. We are coming up with new software that acts as an interface between gyms and the users. We have 1 yr warranty and we have 24X7 customer care for our products. Currently we are selling mainly through online channels like Amazon, Flipkart, etc and thru our own website. We are also planning to connect to gyms and hospitals to promote our devices. In future, we may also sell through retail chains too. Presently, we are getting very good response from the market and expect much more in future. In the coming years, we want to be one of the top fitness brands in India.”

Trend

How technology propelled online mobile gaming on smartphones Online gaming has now changed the living-rooms into virtual tennis courts and conference rooms into high-tech gaming centers.

T

he telecom industry has seen one of the major transformations in technology in recent years.

The last decade has witnessed the enormous rise of online mobile gaming with the introduction of new innovative games almost every fortnight. In the earlier days, the interface of the games used to be simple but difficult to access; but the modern games leverage over the new and smart technologies like smartphones, laptops and tablets. In terms of graphics, operations, technology and content, the modern day games target a much broader audience, which can be experienced through tremendous acceptance of the same from all age groups.

Online mobile gaming started getting popular in the early 90s where the games used to be basic, not much interactive and need no brainstorming. But those become interactive when multiple players are involved using puzzles and other interesting features whereas the flash games continued to remain popular in their own segment. However, the continuous upgraded technology has given a push to the online mobile gaming along with several other factors including refined markets, more funding sources and static status of gaming among large developers.

Holistic Approach: The earlier mobile games were used only for the SOS measures, because of the average interface and limited applications. But as the time passing by, the interface become more exhaustive and the creators understand the requirement of enhanced applications along with user-friendly interface. Hence, with the introduction of multimedia games, the interactive games and story-block games were presented in the smart feature phones of today.

These mobile games turned out to be extremely popular with the time. In the beginning of 2000, seeing the potential of entertainment and growth in latest technology has prompted to leverage the development of advanced games by the manufacturers. However, as for the future, there stands a challenge for the conceptualizers, developers and designers to make the decades-old graphics and mechanics look cutting-edge in sync with the modern games.

Latest craze for mobile games has gained popularity with the launch of PUBG (Player Unknown’s Battlegrounds) in 2017 whose more than 50 million copies have been sold across various platforms.

With the increase in the sale of smartphones, this game has picked up big time. PUBG allows the players to compete against other players in every corner of the world and even interact with them simultaneously.

According to Groupe Speciale, India’s total mobile market has crossed 340 million smartphone users. In 2017, the Indian online mobile gaming market made a total of $338.4 million and expected to hit $1.1 billion in revenues by 2021 as per a report by Frost and Sullivan.

Upgradation in digital landscape: Since the 90s, mobiles have gone from features to smart, developing from a cell phone technology to a gadget capable of handling all important tasks of the day alongside other important communication effortlessly.

Then the launch of the new generation touchscreen phones changed the entire perception of usage of the keypad phones. That finally brought an easy-to-use communication tool for everyone, emphasizing on its smart entertainment features as well as its capability as a multipurpose mobile phone. With this innovation and introduction of newer phones the enormous possibilities of new game development quickly outnumbered the traditional games.

Pertaining to the dispersion, rather than being amongst a small group of people into a living-room TV set, online mobile games hurdled and very quickly managed to get a space between meetings, road trips or commutes; thanks to the high level of internet accessibility and portability.

Decrease in prices: The smartphones became a new communication mechanism that saved manufacturers significant amount of money. Unlike in the older days, where packaging games on CDs for physical distribution was a cumbersome affair, today the modern games could be downloaded easily in the mobile through Wi-Fi networks from anywhere and everywhere. The ease of distribution led to an impressive decrease in cost and motivates everyone simply to play the games.

The reduction in the cost of producing is also another reason for the increasing demand for online mobile gaming.

Modern time mobile games are set with detailed cinematic graphics, real-time characters that usually draw a large number of audiences and improvised mechanics wherein the mobile games require some additional codes for speeding up the execution times. Hence, this is the reason for the easier entry into the world of mobile phones, allowing the market to grow exponentially.

Nowadays, technology enabled millions around the world to enjoy online gaming as a shared activity. Transforming with more immersive and experiential, online gaming have now changed the living rooms into virtual tennis courts and conference rooms into high-tech gaming centers. Due to the affordability and easy accessibility of funding it further ensure that the mobile industry remains fluid, ever changing in line of thoughts and according to the demands of the consumers.

Mr. Santosh Singh National Sales Head, VOTO India

Mobility december 2018

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interview

PincoyMobiStor Wallet SSD: A Tiny, Revolutionary Storage Device for Smartphone Users Mr. Sharad Srivastava, Director and Founder of Dstor Tecnologies

P

incoyMobiStorWallet SSD is an external storage drive that comes in three variants. It is primarily focused on mobile phones but can also be used with desktops and laptops. Sharad Srivastava, Director and Founder of Dstor Technologies, shares the uniqueness of the product, their market strategies and the focus and sentiment behind their brand name.

Sharad Srivastava shares, “PincoyMobiStorWallet SSD is an external storage device for mobiles. It is one of the smallest and lightest products and comes in three capacity variants in three different colors:120 GB (Silver), 240 GB (Grey) and 480 GB (Rose Gold). Along with the Wallet SSD, we provide two OTG adapters, and one cable (Type A to Type C ) to enable users to connect the Wallet SSD to their mobiles via micro USB interface OTG Adapter or the type C OTG adapter depending upon their phone type. This product can be easily carried in the wallet. For initial promotion, we are offering a leather wallet free with the product. Besides mobile connectivity, the Wallet SSD can also be connected to other devices like laptops, desktops, smart TV, Camera, Mackbook, iMac etc. This is our first product and we hope to launch more in future.”

Our brand name Pincoy has been adapted from the South American mythological name of Sealion. Pincoy which is known for highest memory retention among stall other animals species. Pincoy is also known for its beauty, strength and mobility, while in the seas and on the land. The PincoyWallet SSD connects to Android mobile phones (OTG-enabled phones) seamlessly under native file system support (no third party app required). Once formatted on Android environment (EX-FAT system), the data copied on this can be shared across all other possible environments (like Windows, iMac, Linux).

Since Solid State Drives (SSDs) do not have any moving parts,

Mobility december 2018

the Wallet SSD, is more rugged, shockproof (from accidental falls) and is much faster than Hard Disk Drives (HDDs) and available flash drives / OTG drives,.

SharadSrivastavashares,“The120GBvariantisaimedat students and the consumers with low storage requirement; the 240 GB variant targeted at professionals and user at mid-level storage requirement; and the 480 GB variant is for high-end consumers like videographers, etc who need high storage.

One can also load executables accounting software like Tally and the related data into Wallet SSD. Also , when consumer stores his/her excess data on cloud, data is not available when the internet connectivity is weak or absent, but the data stored in Wallet SSD is always with them.”

The highly portable Wallet SSD that fits well in the pocket offers the users a large storage space to save, store and carry his pictures, videos, documents, etc. The Wallet SSD is fast enough to play 4K Videos (like movies, serials, etc) on the smartphones, big enough to store up to 120 GB to 480GB of data and is physically small enough to fit in the wallet.

Talking about their market and channel strategies, Sharad Srivastava reveals, “We are giving 3-year warranty on our Wallet SSD. In India, we are offering doorstep collection and delivery service called ’Flying Boat service,’ where once a customer informs us that he/she has a warranty failure with the product, our courier person will go and collect the Wallet SSD from his or her residence or office. We first try to rectify the flaw and if the problem is not rectifiable, we replace the drive with another working one. Currently, our supply network is thru retail chains and the Regional Distributors of mobile accessories and mobile phones. We are getting very good feedback from the market and we are sure that this device will soon be a hit among users and find its place in the market.”

For details on Pincoy, visit www.pincoy.com You can also follow Pincoy on facebook and youtube.

Date of Pub: 10th Dec, 2018| Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18