Mobility aug 2017 by Mobility india

Mobility Monthly Magazine

August 2017

Issue 08

Volume 14

Pages 42

beyond twwechnology, beyond lifestyle

www.mobilityindia.com

CONTENTS

EDITORIAL

NEWS

LAUNCHPAD

PRODUCT OF THE MONTH

BlackBerry Launches ‘KEYone’ Premium Smartphone in India

INTERVIEW

Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India

IN FOCUS

Mr. Kannav Thukral, Director, Kara Mobiles

SPECIAL STORY

Editor Chief Editor Associate Editor (Tech,) Asst. Editor Product Head Creative Head Acct. & Finance Marketing Manager Marketing Executives

: : : : : : : : :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager Production

: :

System Manager

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

H.O.: Delhi / Editorial Ofﬁce Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87 Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Branch Ofﬁce: Mumbai: E-mail: roy@mobilityindia.com

Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com

50 Great Gadgets Gear Gifts for this festive season

FEATURED

Mr. Avneet Singh Marwah, Director and CEO Of Super Plastronics Pvt Ltd.

ACCESSORIES

HGD India

Orissa: Saraswati Behera Building, Kharavella Nagar, 2nd Lane, Near Jyoti Nagar, Berhampur-760001 (Orissa) (India) Contact : Raj Kumar-09338410809, 09439263711 Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240. Editor

MAKE IN INDIA

Marketing

TORK Mobiles & Accessories

CHANNEL FOCUS

Cellbay Mobile Retail Stores In India

MOBILITY AUGUST 2017

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EDITORIAL

Festive Bonanza is here again The much awaited festive season is here--Dussehra, Diwali and then Christmas and New Year. Everyone saves money and waits for the festive season to purchase gifts for their dear ones, ofﬁce colleagues and friends and then to purchase for themselves. The brands and marketers are also well prepared to attract the end customers and partners with special gadgets with discounts, prices and schemes. The story ‘Great Gadgets Gear 50 Gifts for this festive season’ presents 50 gadgets, which include attractive smart phones, innovative smart watches, beautiful Bluetooth speakers, powerful powerbanks and more, that you may love to know before you purchase your favorite gifts. Mobility wishes all its readers Value-for-Money purchases, memorable moments and great mobile experiences.

Swapan Roy roymobility@gmail.com

Editor’s Choice

Samsung Galaxy Note 8 The Note 8 comes with a 6.30-inch touchscreen display with a resolution of 1440 pixels by 2960 pixels. Other than its exclusive S Pen features, the one truly unique story that Samsung can tell with the Galaxy Note 8 is the camera experiencedual camera sensors, putting a pair of 12MP cameras on the back of the phone — one with a standard lens, and another with a longer telephoto-like lens.

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MOBILITY AUGUST 2017

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NEWS

Videocon Edge eyes 12% market share of the Rs 1600 Cr Enterprise Communication Solution market in FY 17-18

Videocon Edge, the Smart Solutions & Enterprise Communication service provider talked about its plan for the ﬁnancial year 2017-18. With a topline revenue target of 195 Cr, Videocon Edge is targeting approximately 12% of total Enterprise communication market. The enterprise communication segment, comprises of A2P (Application to person) SMS, OBD/IVR (Outbound dialer/Interactive Voice response), and other cloud based solutions including Missed call and short/longcode solutions. Widely used by BFSI (Banking, Financial services and Insurance), E-Commerce, Retail, Media & entertainment, tourism, Wellness, Educational and Govt sector etc for both transactional and promotional messages for their customers.

rent season is predicted to be an action packed one as well. In their ﬁrst ever season.

Lava Honoured by UP Gov for Hiring Max No. Apprentices in State

Lava International has been honoured by Government of Uttar Pradesh hiring maximum number of apprentices in the State. The Award was presented by The Hon’ble Chief Minister of Uttar Pradesh, Shri Yogi Adityanath. The company hired a total number of 710 Apprentices from Uttar Pradesh in the last year as per the guidelines of Apprenticeship Act – 1961. Lava International was awarded for its efforts towards skill

Gionee CEO Arvind R Vohra steps down, but will continue as Executive Director

The Chinese smartphone manufacturer founded in 2002. Since 2011, Gionee has grown rapidly, expanding its presence in countries including India, Nigeria, Vietnam, Taiwan, Myanmar, Thailand and Philippines. Gionee products are currently on sale in India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia, Russia, Middle East and Africa, with exports reaching 1 million phones per month for the overseas markets. Arvind partnered with Gionee to launch this brand in India back in March 2012. The company, which entered India in 2012, competes with Chinese rivals including Xiaomi and Lenovo, besides market leader Samsung Electronics. As per the our sources the Gionee will designate a senior executive from China operations.

Smartron partners with Tamil Thalaivas as Associate Sponsors for the upcoming season of Pro Kabaddi League

Smartron announced its partnership with the debutant Chennai-based franchise Tamil Thalaivas as associate sponsors for the upcoming season of the Pro Kabaddi League. As part of this association, Smartron’s ofﬁcial logo will be seen on the jersey and shorts of the team. The company will also be planning extensive digital and on-ground activation during the matches to engage with fans across the country. Pro Kabaddi ever since its inception in 2014, has revolutionized the sport with stunning innovations, which has made it into an aspirational sport for players and fans. The league has witnessed tremendous growth and popularity over the past four seasons and the cur-

MOBILITY AUGUST 2017

development at a ceremony organised in Lucknow-UP, presided by the Hon’ble Chief Minister of UP, Shri Yogi Adityanath. Other dignitaries present for the ceremony included Hon’ble Dy. Chief Minister of UP Shri Keshav Prasad Maurya, Hon’ble Dy. Chief Minister of UP Dr. Dinesh Sharma, Cabinet Minister Shri Chetan Chauhan (Vocational Education & Skill Development) UP Government, State Minister Shri Suresh Pasi (Vocational Education & Skill Development) UP Government and Director Employment & Training Shri Rajendra Prasad (IAS) UP Government. The award ceremony was organised on the occasion of ‘World Youth Skills Day’. Seagate on the Way for Planned Leadership Transition Seagate Technology announced that its Board of Directors has unanimously voted to appoint Dave Mosley, Seagate’s President and Chief Operating Officer, as Chief Executive Officer effective October 1, 2017. Mr. Mosley was also appointed to the Board of Directors of Seagate, effective July 25, 2017. Steve Luczo, who currently serves as Chief Executive Officer, will transition to the role of Executive Chairman on October 1, 2017 in order to focus on longer- term shareholder value creation. Mr. Mosley joined Seagate in 1995 and in his current role is responsible for Seagate’s Global Operations, Sales and Marketing, Research and Development, Supply Chain / Procurement as well as Logistics and IT.

Real-time info is now Available for Kolkata’s WBTC Buses

Now, commuters in Kolkata can get real-time bus information in Google Maps. Google has teamed up with the West Bengal Transport Corporation (WBTC), to add real-time information about bus arrival times for Kolkata on Google Maps, making it easier for people to plan their trips. This service is currently enabled for key WBTC transit routes, and is scheduled to be expanded to the remaining routes in the future. This is the ﬁrst launch of real-time transit information for Google

NEWS

Maps in India. Public transport can sometimes be erratic, and having access to information that lets you better plan your departure can be a big boon in helping ease the stress of commuting.

customer can avail instant approval on the spot. This service also offers KYC documents review and verification through a field visit to their residence, followed by final approval of the loan and disbursement of the product.

Sumit Sehgal appointed as CMO at COMIO India

AKAI India expands its footprint with the setting up of 100th servicing center, plans to triple the ﬁgure to 300 by 2017 end

COMIO appoints Sumit Sehgal as the Chief Marketing Ofﬁcer of the company. In this role, Sumit will lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market. With over two decades of experience in sales and marketi n g , he is a tenured mar- k e t e r with a profound understanding of the Indian market. Sumit has a positive bias towards initiatives that catalyse business growth & strengthen customer loyalty. He is all set to play a pivotal role as the brand gears up for the launch of the mid-segment smartphones in India.

Infor and LinkedIn Partner to Help Boost Sales Productivity

Infor announced a new integration of Infor Customer Relationship Management (CRM) with LinkedIn Sales Navigator. Speciﬁcally, Infor has completed its integration to LinkedIn Sales Navigator, which is designed to create a streamlined experience between the two applications, with the goal of arming sales professionals with pertinent data to deliver more valuable customer interactions. LinkedIn Sales Navigator for Infor CRM can provide users with deep relational data across all applicable devices in real-time. This integration is designed to deliver new tools to assist sales professionals in discovering the best ways to get introduced through “TeamLink”, identify new contacts with contextual lead recommendations, be alerted to job and company changes, and “Icebreakers” which can be great relationship selling tools that show shared connections, experiences, and interests, plus a link to a lead’s recent activity stream.

Intex Ties-up with Kissht EMI Payment to offer quick loans

Intex Technologies announced a tie-up with ‘Kissht – EMI Payment solutions’, a collateral-free loans provider app, to provide its consumers quick online ﬁnance service offering convenient EMI option for purchases. The service enables instant approval of loan without credit card to non-credit card customers. Customers can now walkin at any of the Intex SmartWorld Stores and choose a product, after which they need to ﬁll an online application form to process the loan and the offer is generated basis this information. Post this, Aadhar enabled eKYC is processed and

MOBILITY AUGUST 2017

AKAI, a global leader in consumer electronics segment has announced the opening of its 100th servicing center in India. To further amplify its presence in the country, the Japanese tech giant today said that it is going to increase its focus for the next two years on marketing, distribution and after-sales service network. For more than eight decades, Akai has proven itself, one of the premier offerings in the product segment and innovation for consumer electronics. Akai is engaged in offering quality home entertainment products, specializing in audio and video arena. With a mission to enhance the overall customer experience, the company also plans to triple the number of servicing centers in the country to 300 by the end of 2017.

Ziox Mobiles appoints Vikash Chandra as GM – eCommerce & TV Shopping business

Ziox Mobiles has announced the induction of Vikash Chandra as the General Manager – eCommerce & TV Shopping business. Through this strategic appointment, Ziox Mobiles which has been one of the fastest emerging Mobile phone brands in Ofﬂine Market will now advent its position in eCommerce domain. The brand poised to bring its focus and resources to online space. To fuel further growth, the company aims to strengthen its Online Business and e-commerce network. Ziox plans to fortify the online business with Vikash Chandra spearheading the operation. Reinforcing its position, the brand aims to accomplish online saltes of up to 20% of the total sales in this FY 2017-2018.staggered 15% in the current quarter and 20% in the next quarter.

Excavate Research Launches a powerful Android Tool to conduct ﬁeld surveys

Excavate Research has developed a powerful Android tool to conduct field surveys through Mobiles and Tablets, the application works even without internet so surveys can be conducted in less or no internet zones as well. All field surveyors can be tracked using GPS tags and it has the capability to record audio/video for open end answers since field surveyors often do not type the complete response given by the respondent. This helps brands get in-depth consumer insights.

LAUNCHPAD

Karbonn unveils Aura Note Play

Karbonn is all set to launch a new offering – Aura Note Play. The is powered by Android 7.0 Nougat . This 4G VoLTE enabled smartphone comes with a spectacular screen size of 6 inch HD IPS full lamination display for the perfect viewing experience. Built with a great camera and Vistoso app that elevates pictures you click through the application of filter from the vast range of catalogues provided in the app. There are options such as Pen Art, Sketch, and Artistic amongst the many, which will help bring out the artist inside you. Hence, it is surely an ideal device for a splendid photography experience. All new Aura Note Play is packed with outstanding 8MP rear camera with LED flash which gives you options like Panorama shot, continuous shot, smile shot, face detection, auto focus, selftimer, Geo tagging with a Night Mode Pro option to help you adjust the colour, brightness of the image before taking the shot and 5MP front camera with face beauty option for flawless selfies. Aura Note Play comes with a powerful 3300 mAh battery that has the energy to last all day. A complete stunner in its category, Aura Note Play comes in two elegant colours- Black and Champagne and is best priced at MOP of INR 7590.

Sony introduces stylish 5.1 channel Tall boy Home Theatre System – HT-RT40

Sony India launched its stylish new home theatre system – HT-RT40. Driven by innovation, the soundbar type 5.1 channel home theatre is capable of creating cinematic surround sound delivering an energetic listening experience. The advancement of the line-up can be attributed to the increasing demand of soundbar type 5.1 channel home theatres in India market and the need to experience a cohesive surround sound experience. HT-RT40 comes with Indian sound setting which has powerful bass surround sound and is specially designed for Indian consumers. This new addition in the soundbar type 5.1 channel home theatre category has a sleek bar design yet powerful sound that gels well with looks of your living room.

LG Introduces India’s First Display ‘Signage’ With Flexible 70 Curved Lg Oled Panels

In yet another feat in the field of display technology,LG Electronics India introduced an innovative Signage. The Landmark Signage is the firstof its kind in India made using 70 custom-made curved OLED panels. This innovative Signagedisplay is conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS and key Ambience Group Associates. The Landmark Signage has been introduced at Ambience Mall, Gurgaon. Along with presenting top-notch 4K content, the Signage is also capable of creating immersive Augmented Reality experiences. This is the first time that the norms of conventional design and aesthetics have been challenged and stepped-up to create a display technology never seen before. The mammoth Landmark Signage weighs 4.8 ton and has been suspended

MOBILITY AUGUST 2017

by punching 6 rigging points into the huge pillars of the Ambience Mall building structure.

Inﬁnix joins hands with Flipkart to launch smartphones in India

Transsion Holdings, a global company dedicated to providing mobile communication products and mobile internet services in over 50+ countries, announced the launch of its premium online smartphone brand – Infinix in India. Founded in 2012, Infinix is driven by the brand spirit of challenging the norms. Infinix smartphones are designed specifically for young people who want to stand out, reach out and get connected with the world. Infinix begins its journey in India by introducing Note 4 and Hot 4 Pro from its global range of smartphones priced at INR 8,999/- and INR 7,499/- respectively to be available exclusively on Flipkart.

Intex Unveils 4G-Volte Feature Phone

In the run-up to the celebrations of India’s 71st Independence Day, Intex Technologies, one of the leading mobile handset player, showcased its ﬁrst 4G-Volte Feature Phone or Smart Feature Phone model – Intex Turbo+ 4G – as part of its special Feature Phones series: the Navratna. The series was launched in India through a press meet, offering the masses of India the Right Product at the Right Price. Shining bright like the nine jewels, the Navratna series is High on Quality and Low on Pricing. It includes one 4G-Volte model and eight 2G models in the price range of Rs. 700 -1500. The series is dedicated to the Real India, catering to its aspirations without burning a hole in its pocket.

Micromax Selﬁe 2 with Front Flash Released in India

Micromax launched its Selfie 2 smartphone in India officially. The big highlight of the Micromax Selfie 2 is its front camera setup, its latest Android software, and the fingerprint scanner support at the back. The smartphone is priced at Rs. 9999 and will be made available in all major retail stores from Aug 1. The Micromax Selfie 2 offers a sleek metallic body with no home button in the front, and volume and power keys on the left edge. The fingerprint scanner is residing at the back right beneath the rear camera sensor. The speaker grille is also sitting at the back on the bottom.

LG launched PC on Monitor

LG ventured into the new trend of desktop market with PC on Monitor 19CH300.PC-on monitor is a new trend. Concept of simplicity. Full package containing all the core features. Speedy performance at a low price. Efﬁcient use of space. Vertical usage. Anti-glare 3H surface treatment. Signal input from D-Sub/HDMI. PC-on Monitor comes with full package of PC, keyboard, and mouse at the cost for a

LAUNCHPAD

monitor. It gives you a spacious work station as it has a mini PC mounted on the back of monitor: Desktop takes up quite some space, and it is hard to make it look neat and organized with all those wires , cables. PC-on Monitor, with its compact PC size that can snuggly be install on the back of monitor, frees up much space that once occupied by desktop. With this product range LG is targeting the education, small ofﬁce and Public sectors, where still there is a huge requirement of desktop PCs. If we look into its conﬁguration it has got a Intel ATOM Quad Core Processor Z8300, 1.44 GHz, with Windows 10 Home OS, powered by a 2GB DDR3L, Intel HD graphics and has a storage of 32GBeMMC. And the box also contains main unit, Keyboard, Mouse, Power Cord, HDMI Cable, D-Sub Cable and an user Manual.

Swipe launched an affordable 5.5” virtual reality smartphone ELITE VR

At the recently concluded 5th Anniversary gathering of Swipe, Founder & CEO Mr. Shripal Gandhi made the big announcement of Swipe 2.0. In his vision, Swipe 2.0 is synonymous with Vision 2022 where in Swipe will metamorphose from being a mobile gadgets company to a 21st Century personal electronics company. He said: “The Master plan is already in place and starting this week new categories and new products will roll out from the Swipe stable. Today, Swipe 2.0 kick starts with the launch of Swipe ELITE VR exclusively on ShopClues.”

iBall launches BT earphone – iBall Talkathon

iBall – known for its innovative and latest technology products, brings a new addition to its wireless experience with iBall Talkathon49. Chat and Surf on your PC, tablet or smartphone with no wires to tie you down. Comes with stunning design that is perhaps the best design on your face. Simply be the talk of the town with Talkathon! Go from your desk to the couch to the ofﬁce with a hands-free headset that makes your voice and video calls unwavering experience and lets you enjoy streaming movies and YouTube videos—from your laptop, smartphones, Tablet PCs and more.

Energizer Products Launched in India with Paras Group as Distributor

Avenir Telecom announced its entry in Indian market with its Energizer products. The announcement constitutes the launch of products ranging from Tempered Glasses, USB cables, various products in Charging Solutions, Apple certiﬁed products, Anti Shock &Waterproof Cases, USB Hub Stations, and further plans to offer Indian customers a premium range of products, which consists of vast SKU’s in various categories. Energizer products will be available in India from July 17 on Amazon.com, Snapdeal.com, TataCliq.

MOBILITY AUGUST 2017

com and Flipkart.com. The products will be distributed by PARAS group who are known for their expansive distribution and retail presence and will be made available across all the major retail outlets in India across 15 cities along with other eCommerce platforms starting from July, 2017 onwards. In the next phase, the company plans venture in the next 200 towns across the country & ﬁnally reaching to a total of 48 cities by end of the year.

SHARP to Launch Its Latest Full Screen Smartphone, SHARP AQUOS S2 in Beijing, Marking Its Return to Chinese Mobile Phone Market

SHARP will release its latest full screen smartphone SHARP AQUOS S2, in a product launch event in Beijing on August 8. It is the 29th full screen smartphone from SHARP, and the ﬁrst full screen smartphone SHARP introduces to Chinese smartphone market. It will be available on sale in China from August 14. The latest SHARP AQUOS S2 applies FFD (Free Form Display) technology to dig small holes precisely in the screen for front camera and receiver to offer great user experience of selﬁe and excellent audio quality together with a screen-to-body ratio as high as 84.95%. The high screen-to-body ratio makes the 5.5-inch display screen feel like a 5-inch screen body when gripping at hand. The excellent visual effect and comfortable grip will provide unprecedented user experience for customers.

Toreto Launches “Rapid Charger 5 TOR 402”

Toreto launched, “RAPID CHARGER 5 TOR 402”. A unique car accessory for charging your smartphones, tablets and all 5V devices. “Rapid Charger 5” is the latest entrant to the existing Car Charging Solutions of premium and highly reliable Car Chargers. Charging simpliﬁed, simply plug-in the device into the car charging socket. The charger comes with 2 USB ports. The device has 3.4A Output supporting to charge 2 devices simultaneously. It comes with features like Safety USB Charging preventing the devices from any unwanted current/voltage. Toreto Rapid Charger 5 is available at a very attractive price of INR 599/and is available at all leading e-commerce platforms.

Pebble launches Storm, a smart & dynamic Bluetooth speaker

Pebble, a pioneer in power banks and branded mobile accessories in India today announced the launch of Storm, a multi functional speaker designed to create the perfect music environment. A combination of powerful sound and stylish design, Storm promises a great audio experience with impressive performance that will drum up the excitement at your next party. The cylindrical-shaped speaker is both wireless and Bluetooth 4.0 enabled that lets you play music from your device without connecting wires. It comes with built-in rechargeable battery that ensures 5 to 6 hours of playback time. The 10W speaker produces sound with exceptional bass, clarity and volume.

PRODUCT OF THE MONTH

BlackBerry Launches ‘KEYone’ Premium Smartphone in India

ptiemus Infracom Limited unveiled the BlackBerry KEYone LIMITED EDITION BLACK in India at Rs 39,990. This launch represents Optiemus’ long-term commitment to the make-in-India initiative, wherein the company will manufacture BlackBerry branded devices in the country starting from September 2017. BlackBerry KEYone LIMITED EDITION BLACK will be the ﬁrst BlackBerry branded device manufactured by Optiemus Infracom under the licensing agreement signed in February this year. The device offers the best of BlackBerry Limited’s software and security with Optiemus Infracom’s commitment to deliver high-quality, reliable smartphones to customers in the country. The BlackBerry KEYone LIMITED EDITION BLACK will be available from August 8th,exclusively on Amazon India.

MOBILITY AUGUST 2017

American Express is offering up to 4,000 bonus points, on purchase of the device, to its credit card members. On buying Blackberry KEYone LIMITED EDITION BLACK, Vodafone customers will get up to 75 GB of additional data over a period of three months. This offer is valid until 30thSeptember 2017.

PRODUCT OF THE MONTH On this device, the users can create up to 52 customised shortcuts with its touche n a b l e d keyboard. ‘KEYone’ has a 4.5-inch display with a resolution of 1620×1080 pixels with Corning Gorilla Glass 4. Fingerprint sensor has been placed on the space bar. This is the first ever BlackBerry with dual SIM support in India. The set powered by Qualcomm’s Snapdragon 625 chip offers 4GB RAM, 64GB internal storage and supports expandable storage up to 2TB via microSD card slot. The ‘KEYone Black limited’ edition features the biggest ever battery in a BlackBerry device – 3503 mAh with boostcharging technology. The smartphone features 12MP primary camera with Phase Detection Auto Focus, f/2.0 aperture and dual-LED flash and supports 4K video recording. It runs the latest Android 7.1.1 Nougat OS with the latest security update. There is an 8MP camera with flash for selfies. BlackBerry KEYone LIMITED EDITION BLACK will be the first BlackBerry branded device manufactured by Optiemus Infracom under the licensing agreement signed in February this year. The device offers the best of BlackBerry Limited’s software and security with Optiemus Infracom’s commitment to deliver high-quality, reliable smartphones to customers in the country.

Mr. Ashoek Kumar Gupta

4.5-inch display with a resolution of 1620×1080 pixels with Corning Gorilla Glass 4. Fingerprint sensor has been placed on the space bar. This is the ﬁrst ever BlackBerry with dual SIM support in India. The set powered by Qualcomm’s Snapdragon 625 chip offers 4GB RAM, 64GB internal storage and supports expandable storage up to 2TB via microSD card slot.

Ms. Shalini Puchalapalli Director, Amazon India

We are expecting the similar response from the Indian market.

“We are very much excited about our association with the launch of BlackBerry KEYone LIMITED EDITION BLACK. In USA, we got very good response from the market for this model. We are expecting the similar response from the Indian market,” said Shalini Puchalapalli, Director, Amazon India.

Mr. Moni Kumar Mishra GM-Terminals, Vodafone Vodafone is always ready to be part of data offerings at discounted rates at all levels.

Optiemus Infracom Ltd.

The device offers the best of BlackBerry Limited’s software and security with Optiemus Infracom’s commitment to deliver high-quality, reliable smartphones to customers in the country. “We are thrilled to announce the launch of BlackBerry KEYone LIMITED EDITION BLACK. This handset sports a beautiful and innovative keyboard, which is an outstanding feature of this premium model. We are sure that people will enjoy using this keboard and the handset,”said Ashoek Kumar Gupta, Optiemus Infracom LTD. On this device, the users can create up to 52 customised shortcuts with its touch-enabled keyboard. ‘KEYone’ has a

“We are happy to associate with BlackBerry for this KEYnote LIMITED EDITION BLACK. Today, data consumption has increased several fold with the number smartphones increasing to 50%. The 4G penetration is taking data consumption to the new levels. Vodafone is always ready to be part of data offerings at discounted rates at all levels, BlackBerry KEYone launch offers include up to 75GB additional data from Vodafone for both prepaid and postpaid subscribers, as well as new and existing subscribers. said Moni Kumar Mishra, GMTerminals, Vodafone. The ‘KEYone Black limited’ edition features the biggest ever battery in a BlackBerry device – 3503 mAh with boostcharging technology. The smartphone features 12MP primary camera with Phase Detection Auto Focus, f/2.0 aperture and dual-LED flash and supports 4K video recording. It runs the latest Android 7.1.1 Nougat OS with the latest security update. There is an 8MP camera with flash for selfies.

MOBILITY AUGUST 2017

INTERVIEW

“Good design, great userexperience and high durability are hallmarks of Panasonic Smartphones” Mr. Pankaj Rana

Business Head – Mobility Division, Panasonic India IN AN INTERVIEW WITH MOBILITY INDIA MR. RANA TALKED ABOUT THEIR NEW PRODUCT LINEUP AND COMPANIES AGGRESSIVE PLAN FOR INDIA MARKET.

Today smartphone market has become very competitive. Price along with innovative features have become key aspects. What are your plans and strategies for both online and offline? At present, Panasonic is following aggressive marketing policies, selling via both online and offline channels. For offline, our focus is Rs 6000-12000 phones and for online below Rs 6000 and above Rs 12,000 phones. So we have clearly demarcated our models between online and offline. We are launching 5 new smartphone models in August and 4 in September. Last week, we launched P55 Max smartphone at Rs 5000 exclusively on Flipkart which is selling amazingly well; at present we have 5 models exclusively on Flipkart. Currently, we have 9 models in the offline distribution channel. Nearly, 10 million phones are sold per month in India. In Aug-Sep-Oct 2017, we plan to sell close to 1 million devices (including in online and offline), in 3 months durations. This is a peak season for us every year. Our yearly sales target is 3 million devices. Some Chinese brands are spending a lot aggressively on promotion and channel. What motivation and support Panasonic is offering the channel partners this festive season in particular? What are your USPs? We will be presenting our devices not only in T1 and T2 cities, but also presenting in T3 and T4 cities. As everyone knows, Panasonic in general is quite a big brand with a wide range of products including air conditioners, TVs, etc. A wide and well established offline distribution channel, with over 10,000 retail outlets across India, is one of our core strengths. We focus mainly on three parameters: design, performance and user-experience. In 6-12k, we have 6-8 models which are quite competitively priced which are doing well. As far as channel motivation is concerned, we have different schemes for the distributors, the retail partners and for the end customers. Shortly, we are going to announce attractive schemes for Diwali (for pan India) and for Onam (for Kerala market). We have Halla bol scheme for consumers, where they can win smart phones. Also we

MOBILITY AUGUST 2017

have motivating schemes and bumper prizes for retail partners. How are planning to gaining edge from your new feature Arbo and how are you updating and integrating this feature in your latest models? A. Orbo is like a digital assistant or virtual assistant feature. In our latest models, we have changed the Arbo user interface (UI) which will offer extended usability. The new Arbo 2.0 is more user-friendly and gives better comfort on the screen. Arbo is a self-evolving a platform, which is being updated every month, with more application level integration. Consumers equate Panasonic with big brands like Samsung and LG. Panasonic has some outstanding products on consumer segment like TVs, Air Conditioners, but in smartphones segment, particularly on the premium phones segment, from Panasonic we have not seen that kind of innovation and aggression compared to Samsung and LG. What is your take? As I said, we have premium products like consumer segments like TVs, Air Conditioners, etc but in the smartphone segment, we are going step-by-step treading cautiously. The smartphone market is a quite tricky segment and one has to be careful, because any wrong step in a hurry in the premium segment can lead to a ﬂatfall. We do have concrete plans for this segment too. You are going see very good premium models from us in the coming months, Sep 2017 to March 2018. US brands are usually expensive and Chinese brands, though good with features, are less durable. In what way you are better than these overseas brands? Panasonic as a Japanese brand with focus on quality: for us durability, how long the handsets can survive, is an important part of quality. Our handsets are durable even after several years of use; this is one big plus point with us. Next, we focus a lot on user-experience by continually getting feedback from the customers, what they want exactly like good battery power, superior camera features, etc. Japanese focus specially on continuous improvement, 360 deg improvement or Kaizen as they call in Japanese.

IN FOCUS

Mr. Kannav Thukral Director, Kara Mobiles

“Kara Mobiles will launch 10 new Made in India models of feature & smartphones this Festive season”

Incepted in 2015 with a vision to make technologically superior products available at affordable prices to the Indian customers, Kara Mobiles is engaged in the manufacturing of feature phones, smart phones, etc in India. Kara Mobiles also provides mobile phone repairing service to the clients. In an interaction with Mobility magazine, Mr. Kannav Thukral, Director; and Mr Bachchan Kumar, National Sales Head, of Kara Mobiles, share their company’s vision and mission.

As a provider of mobile phones, what is your present focus? Presently, we are focusing on rightly positioning our brand. We are trying to explore our products, find what is short and how to improve their features & functionality, both in both high end & low-end smartphones and feature phones. If our products are good they are bound to sell. And our feature phones loaded with lots of useful features. What impact do you find from GST on your business and partners? We do not see any significant impact of GST on our business and partners. Some dealers and distributors are facing problems, but those partners who know how to adjust and adapt quickly to the system have no problems, they are easily going ahead. What are going to be your new launches for the festive season? Currently, we have 17 to 20 running models in the market under Kara which include Android phones. In the coming two months, we are going to launch around 10 new models, including 4G feature phones. Mostly we launch of phones in house. Can you throw some light on your channel promotion activities? We constantly keep changing our channel policy in line with the changing market requirements and demand. Partners play very important role in each region depending upon the conditions there. We conduct regular dealer meets, tours, education programs, etc to understand the issues and constraints the partners are facing and to tailor our channel policy to give them the best possible motivation. We

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observed, in pleasure tours, the partners are willing give better market feedback in an informal atmosphere, which they may not give in formal meetings and conferences. Recently, we had a tour meet in Goa, which gave us very interesting feedback. In Mr. Bachchan Kumar future, we plan to have more such National Sales Head,, Kara Mobiles tour meetings. What are the other methods you get market feedback? Our national distributor is always one of the important sources or our feedback system, because he is in direct contact with the partners below the line and he knows exactly how the partners feeling. Next, our front-end sales personnel are an important source of information for they are in direct contact with the end-users and retailers. They give good feedback about customers’ needs and complaints, which helps us to update our devices and style of operations. What are the special schemes and activities you are launching for the upcoming festive season? For festive season, we are launching very attractive schemes to motivate partners and boost their sales. During the festive season, partners naturally have high sales, but we want them to sell double of what they usually sell through our festive schemes. With experience, we understood that sharing a little of our proﬁt with partners and customers, greatly increases their loyalty towards our brand and products. In future, we want to establish KARA as a premium brand for feature phones and smart phones in the Indian market.

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If you haven’t ﬁgured out what your ideal gadget present to your best friend or family this festive season or just want a change of gadgets, the ones on this list are our current favorites. Whether you’re looking for a great pair of headphones, Smartphones, laptops or a perfect watch Mobility gift guide list has you covered. The markets are ﬂooded with exciting deals, offers, latest gadgets and whole range of new items in every category. Moreover if you are a gadget freak, then probably this time of the year is the best time to shop. You get the opportunity to buy and gift inexpensive, coolest and unusual gadgets for yourself and loved ones.

Best New Gadgets GoPro HERO5 Black The Hero5 Black is sleeker more compact, easier to control and better connected that its predecessors. It can capture 4K video, bursts of 12 MP images and go upto 33 feet underwater without a housing. You can even control it with your voice. This makes the GoPro a standout wearable camera to pick. Wide variety of accessories and mounts makes it easy to use it for any given conditions. Garmin VIRB Ultra 30 The Garmin VIRB Ultra 30 lets you stream live from

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Youtube in tandem with your smartphone, making it a great wearable camera for all live broadcastings. Additionally , its 3- axis image stabilizer ensure smooth footages. It also allows you to capture 4K video and loaded with voice control feature. Another key feature of VIRB Ultra 30 is its wopping 133 feet underwater surviving capability. Samsung Gear S3 Frontier Timeless outside - conceived and designed like a premium Swiss watch and crafted in premium watch grade steel, the Gear S3 exudes the aura of an elegant piece of workmanship. With the changeable watch faces that always stay on and standard 22mm watch straps, the Gear S3 can be customized endlessly to suit any occasion and attire.

SPECIAL STORY Revolutionary inside - the S3 has the cumulative specs, sensors, apps and features that define the very best in mobility, lifestyle and connectivity that a wearable can provide. The revolutionary bezel controlled UI, a powerful battery, intense ruggedness that’s built to last, connectivity that knows no limits, the most complete 24x7 tracking of activity (GPS, altimeter, barometer and HRM) to a rich app store with apps that span utility, travel, music, entertainment, games and sports - the Gear S3 leads the way in what smartwatches are capable of doing. Fitbit Blaze A smart fitness watch that helps you maximize every workout and every day. With advanced technology in a versatile design, this revolutionary device is built to track your workouts, monitor your performance stats, and gauge your progress. Pure pulse continuous heart rate and multi sport modes enhance every exercise, while next generation features like connected GPS and fit star workouts on your wrist help you take your fitness to the next level. All day activity and sleep tracking and call, text and calendar notifications help you track your day with ease and interchangeable band and frames and customizable clock faces on the hires color touchscreen let you personalize your style for every occasion. With all this and more, Fitbit blaze has everything you need to reach your goals, packed into one sleek time piece. Doel G2T This ‘electric scarf’ device G2T scarf comes with a ‘cold’ setting to help cool you down in hotter climates. The device runs on an external battery pack that provides 10 hours of charge and fits into your pocket. According to the manufacturer, a human has a lot of nerve senses in the neck and focusing warmth on the neck helps moderate the temperature of the entire body. In its next variant the brand is looking to incorporate Bluetooth capability so that you can control it using an app and it may also have a massage option to help relieve tension in the neck and shoulders. G2T is comfortable and easy to use, all you have to do is first put the cloth cover according to your preference then plug the USB cable in the port and connect the power bank. After connecting the power bank and switching it on, put on the cooling or heating mode and run it for 5-10 min and its ready for your use, put it on around your neck and you can increase the heating and cooling temperature according to your need. Offer: Buy 1 G2T Portable Electric Scarf Cooling & Warming Air Conditioner & Get 1 7800mAh Power Bank & 1 3D VR Box Free. Limited Period Offer

TV Ears 5.0: Smart Hearing Aid for Entertainment For those who have a hearing problem, TV Ears offers a solution. This wireless TV listening device uses an infrared signal similar to the one in your TV remote control. It will help you hear the TV clearly without turning up the volume on the set itself. You will be able to listen to TV at the volume setting that best suits your needs, while other people can adjust the volume to fit theirs. It is lightweight and is designed to rest under your chin, not on your head. It even comes with noise-cancelling technology. The Dual Digital version of the TV Ears 5.0 is compatible with any TV set. It is available on Junglee.com at Rs.23,800 onwards. Presenter PR1000-R The PR1000-R is Canon’s wireless red laser presenter and an indispensable model for business travel. The Canon PR1000-R Wireless Presenter features a built-in laser pointer that shows clearly on projector screens. With up to a 50-foot range present with confidence and freely move around the room. Easily control your presentation with Slideshow and Volume controls. It’s ready to go right out of the box with no software to install or setup required. The presenter compliments a wide range of presentation needs, from small conference rooms, to large, expansive auditoriums. K1 - DLP LED 3D MINI projector A Perfect all round performer IT Hub recently launched its latest product K1 in India. This is a 3D DLP LED digital mini projector which works very well in any kind of task you through at it, in office, home or any offsite event. As this projector is super portable and can run without any power connection as it has a 10400mAh Battery that is capable to give you power to run upto 2 hrs of wire free projection. Lets first talk about its features, the projector is equipped with an active-shutter 3D imaging technology, and supports endless input/output options like USB 2.0. USB 3.0, HDMI, Micro SD, VGA, Audio output which are located at the backside of the projector. If we talk about its resolution which is 1280* 720px resolution, has RGB 3 main colors LED with a life span of more than 15000h, provide natural colorful display. It is a 3D ready device that supports full 3D/ Blu-ray 3D, Up-down 3D, Leftright 3D, Side by side 3D, Blue & Red 3D, 3D to 2D convert. Another key feature which we liked about this projector is its in built Office Suite 7, with this Images of word, pdf, powerpoint, excel can be embedded easily.

Budget Laptops For Day 2 Day Tasks Here is a list of laptops that you can consider, depending on your course and interest. These devices are perfect for managing your day-to-day tasks and complex class assignments, seamlessly on-the-go.

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HP Intel Core i3 Windows 10 With its thin and light features for presentations, processing, multitasking and travel, HP Intel Core i3 Windows 10 is ideal for business schools. The device comes with a 15.6 inch display and 4 GB DDR4 RAM providing ample on-the-go storage space for documents and multi-media files, and a fast processor that enables it to seamlessly enable daily task lists. The laptop is equipped with a 64 bit Windows 10 Operating System and a 3-cell Lithium-ion battery 45W AC adapter, redefining the concept of portable computing, and providing true value for money. Dell Inspiron 5559 Elevate your computing experience with Dell Inspiron Intel Core i3 6th Gen 5559 Notebook designed for engineers to carry out multiple tasks and projects. It comes with a 15.6 inch display, and a resolution of 1366 x 768 pixels for showcasing designs and presentations. It is also equipped with 4GB of RAM supported by the user-friendly Windows 10. Acer Aspire R11 R3-131T For those who are always on-the-move and looking to switch between a laptop and a tablet, the Acer Aspire R11 R3-131T is a sleek, stylish and lightweight convertible laptop that sports a 360-degree display, allowing it to function as a regular laptop, as a tablet, and as a stand/tent giving a flexible user experience. It runs on Intel Pentium Quad Core Processor and Windows 10 Home OS, features an 11.6 inch HD LED Backlit TFT LCD with Multi-touch Ultra Slim Display that comes with a resolution of 1366×768 pixels, and 4GB DDR3 RAM that delivers a speed of 1,600 MHz. The integrated Intel HD graphics provides smooth rendering of videos and media rich content, delivering the ultimate multimedia experience. Lava Helium 14 The recently launched budget laptop Lava* Helium 14 features a 14-inch Full HD (1080p) display and runs on Windows 10 operating system. The notebook is powered by an Intel Atom processor, paired with 2GB RAM and 32GB internal memory. The storage can be expanded up to 128GB via a microSD card slot. Intel’s 14nm manufacturing process and extensive power optimization combine to deliver a smooth performance for an enhanced experience. This laptop is a no brainer for students who require a powerful performance albeit on a

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tight budget. Providing easy mobility with its sleek, fan-less and lightweight built, it is both portable and powerful – a combination every student looks for in their device.

Battery Packs To Keep Your Gadgets Going Quantum Hi Tech 10400mah Power Bank Mighty yet classic, the portable Power bank is not only your SOS, but also an eyecatching fashion eye accessory, with its summer funk colors. Lightweight and compact to carry, it comes with LED indictor to know the battery status, building ease in use. Power Bank comes with two USB ports for simultaneous charging, letting you stay in power all the time! Having powerful output of 5V/2A, the power bank charges IOS smartphones upto 2.5 times, supporting fastest charging which kick-starts your gadget for use in no time. Action packed with the massive capacity that supports more than 500 times the discharge cycle, explore into the world of gadgets with non-stop entertainment. ERD 10400mAH PB-106 Designed in a a very compact look, this power back is compatible with most of the smart devices. Incredibly small and light for its large capacity.ERD PB-106 Portable Mobile Charger Power Bank charge with a Micro USB Input Voltage : 5V DC-1Amp(Max), the output is through 5V-1Amp.& 5V-2Amp. it waigts just 380 grams so very easy to carry around in you pockets also. Pebble 4400mAh Power Bank There’s nothing quite as infuriating than running out of phone battery when you’re in the middle of sharing your bucketful of gossips, hilarious incidents, awkward moments with your sibling. But, not to worry! Pebble brings to you the 4400mAh Power Bank for uninterrupted conversations. Edge 11000 mAh Power Bank This power bank is Microprocessor controlled to auto adjust charging voltage (V) current (A) to suit most mobile phones. It also has a RISC microprocessor controlled for fast charging and enhanced battery life cycle. Loaded with Intelligent display of LED to indicator. This power banks gives you more than 500 times life cycle for battery. Ideal and supports all kind of gadgets.

SPECIAL STORY Ambrane PP2000 Plush Series Power Bank Built with ABS body, its sturdy design makes it easy to carry during outdoor activities. The power bank’s high power capacity makes it great for charging multiple devices, especially considering its 2 USB charging ports. It also offers a conversion rate of 80 percent, & automatically adjusts output based on the device. The ultra large capacity of power can full-charge your Smartphone on an average 6-7 times, sufﬁciently enabled for talk time and support with multimedia devices, along with the ability to withstand 500 power cycles in its lifetime beginning a new battle in Power!

Smart & Stunning TVs Sony’s flagship BRAVIA OLED A1 series The OLED TV pairs the brilliance of 4K clarity with brightness, colour and detail of High Dynamic Range (HDR) and is coupled with unique image processor and display device technologies. A1 series boasts of a unique sound technology with Acoustic Woofers, thereby being the world’s first large screen TV producing powerful sound from the screen itself. The indigenous innovation consists of subwoofers and actuators creating an immersive sound experience. These televisions are designed with focus on the lifestyle TV concept and can light up the aesthetics of one’s home. With over 8 million self-illuminating, individually controlled OLED pixels, the A1 series brings a significantly enriched visual experience with unprecedented black, authentic colour, blur-less image and a wide viewing angle. Samsung QA65Q7F Smart QLED TV Quantum Dot technology delivers colour perfection, using an innovative alloy material. Q7F delivers phenomenal viewing with more depth and bolder contrasts. No matter the time of day, get mesmerized by the intensity of every scene in any environment. Enjoy the same viewing experience anywhere in your space. A more powerful engine to drive that perfect view. Q engine is faster than before, analyzing content to give you the most optimal picture quality available. The Q7F mounts beautifully right to the wall, leaving no gap between. With a single, nearly invisible optical cable, you can connect all devices without any messy tangled wires. Control all devices connected with just the one remote control. With Voice Control, you’ll never have to flip through channels again. Daiwa launches its latest 140cm (55)” FHD Smart TV – L55FVC5N The L55FVC5N TV boasts an enhanced Dual Core Processor with 1GB RAM and 8GB internal storage that

makes your TV manifold way faster than ordinary TVs. With screen mirroring technology, the TV allows you to seamlessly connect multiple devices along with 2HDMI, 2 USB input ports and CO-AX ouput port that lets you connect your TV with computers, gaming devices and DVDs and much more. DAIWA 140cm smart TV features HRDP technology attributed to 3C’s – Color, Contrast, and clarity for superior viewing experience bringing clearer and crisper picture quality, backed with two 10W powerful BOX speakers to bring a real aural experience. Truvison launches 4K Panoramic Ultra HD TX55101 Designed with the trending 4K UHD technology, the TV is enveloped with a slim line bezel design. The television not only enhances the beauty of your home décor but also complements your living space. The new TX55101 features an improved LED Static Backlight technology and its unusual brightness and contrast setting offers you a delightful entertainment. The Android 4.4 operating system with 1GB RAM feature plays a pivotal role by offering access to all TV oriented app, services and content available in Google Play Store. Its Miracast technology gives you faster and seamless connectivity with multiple devices and gadgets. Supported with 2 HDMI ports, you can connect your TV to Computers, Gaming devices, DVDs and other devices. TCL C2 and P2M Series The new series has smart functions to enhance the viewing experience and abundant content powered by Google Android TV OS, Netflix and more. Android TV OS are certified by Google, which is specially optimised for TV to enjoy high resolution entertainment in a big screen. With these new launches TCL would be only the second player in the Indian market to have Google certified android TV. Both C2 and P2M grants users with accesses to a broad range of Google content including Google Play Store, Games, Music, Movie & TV, Google Cast and Voice Search. With Google Play Store, the users can search and install all TV edition apps for games, movies, shows, music and sports, which is customized for TV with high resolution display and TVfriendly control mode. Google Cast enables the users to cast their favourite videos, games and apps from their mobile devices, in full quality to the TV. With Voice Search, users do not have to look through the complicated navigation bar nor do any tiresome typing - they can simply let Google do it for them by giving instructions. What`s more is that both C2and P2M inbounding with Netflix App—the world’s leading streaming video service provider. This will allow customers

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to instantly watch thousands of TV episodes & movies with 4K&HDR options. To support Android TV OS and such multiple experience enhancing features, the new TVs come with a strong hardware — quad core A53 1.5Hz CPU, dual core Mali T860GPU, 2.5GB DDR3 RAM and 16GB Storage. Panasonic EX600 With fast 1,300Hz processing, the EX600 is adept at handling fast-moving action scenes. The EX600 has My Home Screen 2.0 on board for ease of use, while a new Art & Interior frame is elegantly crafted with a Switch Design pedestal that allows the stand width to be adjusted according to preference. Providing a perfect combination of most true-to-life picture quality, sophisticated look and easy-to-use smart features, the new 4K range provides the Smartest user experience, allowing consumers to access all their entertainment content in one place. Adding a stylist twist and mind-blowing sound to the viewing experience, one can grab the new UA7 all-in-one sound system for free in a combo offer with EX750 65 inch TV and, EX600 55 inch and 49 inch TV.

Audio Culture Bose SoundLink Revolve+ Make a connection. It’s easy. Voice prompts talk you through Bluetooth pairing. You can connect to two devices—and the speaker remembers the eight most recently connected devices. SoundLink Revolve’s water-resistant design means you can use it more places without worrying. With extensive testing and an IPX4 rating, we’ve ensured your speaker will long outlast an accidental showering of water. Just press and hold the multifunction button to access the voice input for Siri and Google Now right from the speaker. The rechargeable lithiumion battery plays up to 16 hours. The ﬂexible fabric handle makes SoundLink Revolve+ easy to move. Kodak 68M TV Speakers A portable speaker, with Bluetooth. Carry it anywhere with ease, amplify the sound of any television or boost the sound of any speaker. The Kodak TV Speaker 68M has a micro-USB jack, aux-in/out ports and Bluetooth capability. The speaker features power, volume and indication lights. You control other functions from your Bluetooth-enabled device.Auxiliary input enables you to connect to other audio sources, like a tablet or MP3 player. Micro USB port allows for charging with most USB power sources. The rechargeable lithium-ion battery gives you up to 8 hours of playtime. The Kodak TV Speaker makes for an excellent companion to your television and not only Kodak HD LED TV’s but

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all TV’s.You just have to plug in through AUX out option and it doubles your sound! Sony SHAKE- X30D The advanced speaker is an extension of the previously introduced MHC-V77D and MHC-V50D. SHAKE- X30D offers four different effects to set the stage for any party: Flanger creates a deep roaring effect; WAH distorts the audio; Isolator singles out a specific frequency band and PAN sweeps the sound across speakers. One can use DJ effects with the Fiestable app and gesture control, so getting creative with party playlists has never been easier. Adding to the seamless experience, the Sony Music Center App (previously called SongPal) for smartphone or tablet allows to take control of the music collection. Simply connect over Bluetooth /USB and have access to all favourite tracks. The app can also be used to customise sound settings to ensure great, balanced audio. Zebronics Full Moon Tower Speakers Embodying a brilliant engineering and modern design, it is equipped with a wooden enclosure and slim design which attunes your home. With high power digital amplifiertechnology, 10.16cms(4)x 4 midrange, 3.81cms(1.5) x2 tweeter and 20.32cms(8) x2 subwoofer drivers listen to every beat crisp and clear. With the advent of the festive season, the tower speakers are ideal to charge your room with 360-degree of the audio experience. Packed with 200watts RMS and the cutting-edge technology, the speakers gives dynamic depths to your listening experience. The speaker is fully remote controlled and comes with a built-in digital equalizer that helps you enhance your music experience through various sound controls like volume, bass and treble controls. Bundled with dual microphone jacks, two wireless microphones and speaker comes integrated with RGB lights, the speakers allow you to create your own Karaoke studio.The Full Moon Tower Speakers can be easily connected to your PC, TV, MP3 player or DVD player, which also includes USB port and an SD card slot supporting up to 32 GB - With the connectivity, so fine, you will never run out of music option. You can also connect your mobile phone with the speakers through 3.0 +EDR Bluetooth connectivity. Ultimate Ears BOOM 2 Ultimate Ears BOOM 2, WONDERBOOM blasts crisp and clear 360-degree sound with immersive, balanced bass and is drop-proof from up to five feet. WONDERBOOM boasts a 10-hour battery life and 100-foot wireless Bluetooth range.

SPECIAL STORY WONDERBOOM is IPX7 rated , can be immersed in water up to one meter for up to 30 minutes, ﬂoats on its own, and sports a hanging loop on top so it can be easily attached to any bag. WONDERBOOM’s basic proposition of being fuss free is designed for the user who is always-on-the-go and leads a

very busy lifestyle. Irvine Model IBT05 This is an excellent small little speaker from Irvine. It is very lightweight and easy to carry around. It gives decent amount of play back time with quality sound. The IBT05 also has a memory card slot, so you can take out your memory card from your mobile and enjoy all your music directly through this speaker. You can also use it as a desktop speaker for your office or shops, you can answer the phone without touching it, this has a 10 mtr sound catching range. Overall we can say it is a cute little device you an tag with you anywhere you go. Samsung Wireless Speaker Scoop design The Wireless Speaker Scoop design is a compact and stylish speaker built for enjoying powerful audio on the go. Easy to carry and equipped with a practical strap, the Scoop’s splash resistance and sleek, understated design makes it suitable for streaming music both in and outdoors. Intuitive controls allow users to effortlessly find their favourite tunes, while the built-in microphone with noisereduction and echo-cancellation technologies help users to field calls without reaching for their phone. You can listen to music by connecting via Bluetooth or you can even connect with a nonBluetooth enabled device using its 3.5mm AUX port with a cable connection.

Smartphones Smartphones have become the one of the most popular choices for buying or upgrading and particularly so in the festive season like Dussehr, Diwali & Christmas. Smartphones are in huge demand. This demand has been propelled by the availability of affordable Smartphones from various mobile companies. Today you can buya decent Smartphones as low as Rs.5000. And this year we have already seen some great devices to grab with great specs, camera and ultimate looks.

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Awesome Camera Phones LG G6 LG G6 has a big and superbly smooth screen that fits your hand. It packs a 14.47cm(5.7) display in an attractive sleek phone that comfortably fits in one hand. The G6 comes with the best display specifications which are 14.47cm(5.7) QHD Plus, Full Vision Display, Dolby Vision, Quad HD+ and 2880 x 1440. It has a wide front camera which allows to capture wider pictures. Some of its camera specifications are- Gesture Shot, Auto Shot, Dual 13MP and 125° angle. It also has a square camera that enables Match Shot, Snapshot, Guide Shot and Grid Shot. You can take LG G6 with you just about anywhere. With an IP68 rating, it’s sealed against dust and water resistant up to 1.5 meters for up to 30 minutes. If you want a phone with a great camera and some innovative features with water resistance, get the LG G6. Samsung S8+ For those who like the big screen more, the Samsung Galaxy S8+ brings a 6.2 inch display and QHD resolution. The end-to-end Infinity Display of the Galaxy S8 Plus enables an expanded screen size without the need for a larger phone. Since there’s no bezel, all you see is pure content on the 15.81 cm (6.2) screen. With an 18.5:9 display ratio, every detail will fit perfectly on the Quad HD+ screen, making your viewing experience more immersive than ever. The AMOLED panel looks awesome and the Exynos 8895 SoC keeps things fast and smooth. With the same camera as the Galaxy S8, this is basically for those looking for an Android smartphone with a big screen. In fact, it’s also the most ergonomic big screen smartphone you can buy today. All things considered, the Samsung Galaxy S8+ is a tough competitor amongst the best smartphones to buy today. Honor 8 Pro Honor 8 Pro is Powered by Huawei’s Latest high performance Octa-Core Chipset- Kirin 960, It’s the same chipset that is used in flagship devices such as Huawei P10, Huawei Mate 9. Kirin 960 is one of the best in the industry. Ultra-Slim 6.97mm metal body is a compact cluster of over 1,000 components, a perfect blend of functionality and aesthetics. Another key highlight of this device is its camera capabilities, it has a wide aperture mode that helps create amazing bokeh

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effects that will make your photos and videos stand out , with an aperture range (f/0.95–f/16) , supports both photo and video. Ultra-HD 4K video shooting, resulting in footage that is incredibly sharp. Honor 8 Pro is an extraordinary performer that outdid all others in this segment. Nubia Z17 Mini Key highlighting feature of this smartphone is its Sony powered 13MP+13MP dualcamera setup. The smartphone also feels quite compact and light weight, this is one of the good-looking smartphone in this price segment. Under the hood it has a Snapdragon 652 Processor that won’t stop any power user for any kind of heavy tasks, Split-Screen Dual Gaming, background apps, multi-tasking, simply everything it can handle without any issue . Powered with 4GB RAM + 64GB of storage which can expandable upto 200GB. Vivo V5 Plus If you are looking for a good selfie smartphone then this is a great option to buy. V5 Plus comes with a 20 MP Sony IMX376, f/2.0 camera sensor along with an 8 MP camera sensor at the front. The rear has got a more traditional 16 MP f/2.0 camera. The secondary camera up-front is used to sense the, “depth of field” which in return allows the user to focus on the subject and create a blur effect in the background. There’s also a feature which allows the user to apply the blur effect after taking the shot as well. Along with the bokeh effect, there’s a Selfie Softlight/ Moonlight Selfie feature which brightens the photo in the low-light environment for detailed shots.

Big Display Mi Max 2 Mi Max 2 is powered by a massive 5300mAh two-day battery, which provides up to 18 hours of video playback, 57 hours of talktime, or over 31 days on standby. The huge battery means that Mi Max 2 can even charge other smartphones connected to its USB Type-C port. Despite the large capacity, Mi Max 2 is able to charge 68 percent in one hour as it supports Qualcomm’s Quick Charge 3.0 with parallel charging, which allows fast charging while controlling temperature increase. Mi Max 2 features a 12MP Sony IMX386 1.25-micron large-pixel camera sensor for better photos. At the front, is a 5MP front camera, with Beautify mode for great selfies. Gionee A1 Plus The A-series will remain Gionee’s core product line and continue to focus on selfie performance. Featuring a 20 MP selfie camera and powerful 13MP+5MP rear dual cameras,

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the A1 Plus sports a 4550 mAh battery, Gionee provides 18W ultrafast charge and dual charging chips within the A series so that users can enjoy a faster, safer and worry-free charging experience. The phone is able to be fully charged in 2 hours, The A1 Plus runs on a MTK Helio P25 processor with 4GB RAM, 64 GB ROM and 256 GB expandable memory. If you want a big screen and a good camera phone then you can go for this, and its available across India in retail shops. Infinix Note 4 This is a latest product line form TRANSSION Holdings. And a great budget option in this category. Infinix Note 4 gets a 5.7-inch Full HD IPS Display with 500nits to provide unbelievably clear and colourful screen. The 2.5D curved glass on the front and metal print back body creates a sleek exterior and great style. It comes with latest Android Nougat operating system and further has a customized XOS UI layer for enhanced user experience. It has 32GB of internal storage and is powered by an Octa-Core processor with 3GB RAM for superior performance. It supports a big battery of 4300mAh with a 18W unique Xcharge technology which charges 75% of battery in just 60 minutes. The 13MP Rear camera comes with ‘Pro’ mode that enables users to adjust the manual settings as per their requirement. The 8MP front facing camera with large 1.4 µm pixel size comes with customizable LED flash to deliver optimum light while clicking selfies.

New Budget Options Lenovo K8 Note The K8 Note is a power packed budget device with good battery life.USP of K8 Note is its display, dual-camera setup, big battery life , stock Android. K8 Note comes powered with a 10 core processor, backed by 4GB RAM, 64GB storage (and a dedicated memory card slot). It has a large 4000mAh battery with 15W rapid charge that lasts really long. Ideal for power users and last bit more then a full working day. The Lenovo K8 Note comes in two variants - 32GB built-in storage with 3GB of RAM and 64GB built-in storage with 4GB of RAM. Connectivity options include dual-SIM, 4G VoLTE, Bluetooth, Wi-Fi and GPS among others. It also packed a ﬁngerprint scanner that is located on the back.

SPECIAL STORY Ziox Astra Colors 4G This a smartphone is a perfect balance of looks, specs, built and price. Astra Colors 4G features a 5-inch Bright HD-IPS display with 2.5D curved glass display for extra protection, powered by a 1.3 GHz Quad Core Processor which is paired with 1GB RAM and 8GB ROM. The smartphone is backed by a 4000mAh battery, sports a 5 MP front camera and a 5 MP rear camera with Dual LED Flash.The device further runs on the latest Android 6.0 Marshmallow OS. What more? you will get 21 language support with multilingual phonebook, MP3 player, FM Radio, Bluetooth connectivity and the most essential SOS feature specially designed for women safety. Astra Colors 4G is available in the e-tail and retail stores with 12 months’ warranty across India. Moto C Plus This handset also comes with a 5 inch IPS display supporting 1280 x 720 pixels resolu tion. C Plus is using MediaTek MT6737 64 bit quad core processor with Mali T720 GPU. Boasting impressive features, such the Android Nougat operating system, a longlasting battery, excellent cameras and a powerful processor, the Moto C Plus packs quite a punch. With its sleek profile and stunning display. The device is also gives you superb Android Experience 7.0. With Moto C Plus you can switch effortlessly between work and personal phone numbers with the dual SIM slots. And let’s you store more apps, photos and music by popping in a microSD card with the dedicated slot for the same. Kara Mega 2 Kara Mega 2-4G Volte is the latest addition to Kara’s exquisite range of Smartphones. This smartphone is featured with a 5.0” display and runs on Android v6.0 (Marshmallow) operating system. The device is powered by a Quad core, 1.3 GHz processor paired with 2 GB of RAM. As far as the battery is concerned it has 3000 mAh. This device also loaded with 4G Volte, 4G LTE, Fingerprint Identification, 13MP back and 5MP Front camera with dual Flash, Social Networking Apps Pre Installed, Motion Tracker, Java Games, Jio SIM Support, Gesture Control, Dual Sim, FM Radio, Bluetooth, Wi-fi, 5 Inch Big Screen, 16 GB Internal Memory. available in Gold and Black Colors. Good value for money option in the budget category.

InFocus Turbo 5 The Turbo 5 has a outstanding battery life and that is one of the key highlight of this device, so if you are looking for a device that can run for long with out much of charging then this is the device for you. It has an incredible 34 days of standby time and doubling as a power bank, the Turbo 5 ensures endless entertainment. Turbo 5 is available in two variants, i.e 2GB RAM/ 16GB storage and 3GB RAM/32GB storage. Priced at INR 6,999/- and INR 7,999/- respectively. Swipe Neo Power Swipe Neo Power comes with a 4-inch display with gorilla glass and is powered by a 1.3GHz quadcore processor along with 512 MB of RAM. The phone is backed by a 4GB of storage, which can be further expanded up to 31 GB via micro SD card. The Neo Power is a dual SIM phone. Connectivity options include Wi-Fi, Bluetooth, FM Radio, 3.5 mm Audio port, and Micro USB 2.0 port, 3G and 4G with support for Band 40 used by some LTE networks in India. The Neo Power runs on android marshmallow 6.0 and at the price point of Rs. 2999, it is one of the most affordable 4G phone in India right now. Micromax Canvas Inﬁnity If you love inﬁnity display and don’t have big budget then you can opt for this device which is having a 5.7 inch screen with 18:9 aspect ratio, the viewing experience is quite amazing. Its compact size is coupled with the phone’s symmetrically curved design that creates an ergonomic grip and enables comfortable one-handed operation. The phone is equipped with Qualcomm Snapdragon processor that supports rich, high quality camera images and stunning graphics with optimum speed. It has 32 GB internal memory which is expandable up to 128 GB which translates into 8,000* Photos, 4,000* Songs, 500min* The smartphone is powered through the day by 2900 mAh battery that means a Standby Time- 260Hrs, a Talk Time of 11Hrs and Music Playback of up to 24Hrs. It also offers 4G Volte and comes with gesture

MOBILITY AUGUST 2017

SPECIAL STORY

& motion keys. It incorporates 16 MP front + 13 MP Rear camera setup. Panasonic Eluga A3 The new range comes with Panasonic’s stylish innovative design and enhanced camera features, giving consumers the ultimate opportunity to experience and do much more. The full metal body smartphones with split-screen feature come with a massive 4000 mAh battery thereby giving it ample backup to last for a day. Eluga A3 is a 9.1 mm device come with an impressive 5.2” Full HD display with Asahi Dragon Trial glass and a thin bezel. It has a 13 MP Phase Detection Auto Focus rear camera with LED flash and 8 MP front camera captures life-like pictures and superb selfies. The ElugaA3 offer 16 GB internal storage and support expandable storage up to 128GB via a microSD card slot. The devices are power-driven by 1.25 GHz, MTK 6737 Quad -core and the 4G VoLTE enabled smartphones provide additional security to the user with the Front Fingerprint Sensor. The device is paired with 3GB RAM, Android 7.0 Nougat and Google Duo for user friendly oneon-one video calling. Panasonic Eluga A3 is equipped with ARBO, the virtual assistance. M-techTEZ4G The dual sim TEZ4G comes with a 5” FVWGA IPS screen and the 2.5 D curved display lens a stunning look to the phone. Designed for heavy duty use, the device’s screen is made of Dragontrail glass which provides unmatched resistance to scratches and cracks. TEZ is powered by 1.3 GHz quad core processor, 1GB RAM and runs on Android 6.0 Marshmallow OS. Equipped with a powerful 2400 mAh Li-Ion battery, it offers 11HRS hrs talk time and 216 hrs standby time. Sporting a 5.0 MP rear camera with flash and a 2.0 MP front camera, TEZ comes with an 8GB internal storage which is expandable upto 32GB. The devices provides OTG [ On The Go] support which allows users to plug their flash drives, keyboard, mice, gaming consoles and digital cameras to the phone’s USB port and perform multiple functions including importing photos and files.

Go Full Frame Canon EOS 6D Mark II The EOS 6D Mark II exhibits a well-rounded feature set with extensive additions for photographers to enjoy the creative world of high quality imaging through the comprehensive full-frame DSLRfunctions, packed into a light weight and compact body. Featuring a 26.2 Megapixel full-frame CMOS sensor, the

MOBILITY AUGUST 2017

EOS 6D Mark II delivers exceptionally clear images even under low light conditions and is capable of achieving an impressive background blur effect, which is a key characteristic of large sensors. Equipped with Dual Pixel CMOS AF technology for highperformance focus tracking in Live View mode as well as DIGIC 7 image processor for high image quality even in dimly-lit situations, the EOS 6D Mark II includes significant feature enhancements as compared to its predecessor. A first in Canon’s full-frame DSLR range, the EOS 6D Mark II is designed with a versatile vari-angle touch panel, giving users the flexibility of shooting from a high or low angle. Sony α 9 The most technologically advanced, innovative digital camera that Sony has ever created, the new ?9 offers a level of imaging performance that is simply unmatched by any camera ever created - mirrorless, SLR or otherwise including high-speed, blackout-free continuous shooting at up to 20fps, 60 AF/AE tracking calculations per second, a maximum shutter speed of up to 1/32,000 second and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS CMOS sensor - the world’s first of its kind - which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximizes its overall performance. The camera’s advanced AF system is capable to accurately track complex, erratic motion and calculate AF/AE at up to 60 times per seconds, regardless of shutter release and frame capture. In addition to being the first full-frame CMOS image sensor to feature a stacked structure and integral memory designed for speed, this 24.2 effective megapixel sensor includes a number of features that contribute to outstanding image quality. Panasonic GH 5 The GH5 is one of the most ergonomically perfect cameras around of all small format cameras. It feels like a tank, is fully weather resistant including freezeproof to 14 degrees, has an endless supply of buttons which are all customizable including a new joystick, and features one of the best articulating touch screens on the market, and with an equally amazing viewfinder which is great for direct sunlight. The GH5 can shoot at variable frame rates with overcrankinging and undercranking meaning which means shooting 1080p slow motion at up to 180fps.

FEATURED

“Our plan is to expand our sales ofﬂine and cover most of the Indian states by the end of 2017-18 through existing infrastructure” Mr. Avneet Singh Marwah

Director and CEO Of Super Plastronics Pvt Ltd.

Super Plastronics is a manufacturing company established in 1990 in Noida. They started with plastic injection molding which slowly graduated to manufacturing of CRT TVs and now LED TVs. They were one of the largest manufacturers of CRT TV cabinets in the 90s and today one of India’s foremost OEMs in CRT and LED TV with three manufacturing plants in India located in Noida, Una and Jammu. Mobility India caught up with Mr. Avneet to know about future plans in India.

Why do you feel that brand Kodak has the edge over others? Kodak as a brand, had established a legacy of trust with their cameras and photographs and has a loyal consumer base in India. The brand recall for Kodak has given us an edge over other brands as the consumer market is curious about Kodak’s foray into an entirely different verticalconsumer electronics. Another factor is the affordable price of our televisions. Kodak’s endeavor is to provide customers with the best possible services at a ‘value for money’ price, a goal that we have been highly successful in achieving. Please throw some light on your future and expansion plans. Our plan is to expand our sales offline and cover most of the Indian states by the end of 2017-18 through existing infrastructure. By 2018-19 the online LED TV market share will increase by 32- 35%, so I think today it’s vital that a brand is present both online and offline. In the rural segment, we will target offline sales due to our Pan-India presence. The more visibility one has both offline and online, the better the sales will be. What according to you will drive the TV market in India. The consumer durables industry is projected to double at 14.8 per cent CAGR to reach approximately USD 12.5 billion in FY15 from USD 6.3 billion in FY10. The improved living standards have made the need for electronic consumer durables a must in the Indian household. The changing environmental dynamics, urbanization and rising income levels are driving the growth of this segment that was once

inhibited by the high price point. The number of TV sets sold have also reached over 14.5 million, with more than 83 per cent of them being LED & LCD. Additionally, by 2018, the TV industry in India is expected to expand to $ 14.7 billion, from the current $4.8 billion, a growth of over 45 per cent. What is your view about Make in India? How does Super Plastronics support this initiative? SPPL has always supported the ‘Make in India initiative, we applaud the government for this move. Currently we have 3 manufacturing plants in India. We are exploring the opportunity to set up another plant in southern India. SPPL will be investing more than 800 cr. over the next three years towards expansion and R&D technology solutions in India, as one of our key areas of focus is next generation televisions. What is the impact of GST on the consumer electronics space? The price of television sets has gone up by 5-6 % from 1st July with the GST council recommending a 28% tax on the same. We did experience a heavy impact on sales in the month of July, but are expecting sales to resume once the festive season arrives. GST is not a pressure point but a relief for affordable brands like ours. Today not only us, but a lot of brands face difﬁcultly due to the fact that products that are being sold are fake, or are being sold in the grey market or sold in cash, which is affecting the market as well the economy. So with the ‘one county one tax’ policy, I feel that all these malpractices will be curbed and the aforesaid markets can be merged to create one big consumer base.

MOBILITY AUGUST 2017

ACCESSORIES

HGD Plans to Provide Wide Range of Mobile Accessories to Top Indian OEMs Hong Guang De Technology India Pvt Ltd (HGD India), a joint venture of Shenzhen Hong Guang De Technology Co LTD in India, founded in 2015, is the leading manufacturer and provider of mobile chargers to prominent OEMs like Lava, Micromax, Intex, etc in India. HGD India has its mobile charger manufacturing units in Noida (UP) and Haryana (close to Delhi). In an interaction with Mobility, Li Qiang and Rakesh Sharma of HGD share their ventures vision, mission and plans for the Indian market. Li Qiang reveals, “We are very optimistic about the India, which is a very huge and growing market for mobile accessories. Right now we are providing phone chargers to the reputed Indian OEMs like Karbonn, Intex, Lava, Micromax and we have big plans add batteries, earphones, cables to our porfolio for the Indian OEMs soon.” HGD India, a professional mobile phone charger manufacturer specialized in development, manufacturing, sales and service, is currently focusing on providing mobile chargers, with plans to add more accessories to its portfolio in the coming months, for the Indian OEMs providing mobile phones. HGD follows strict quality control procedures and efﬁcient manufacturing plans to provide cost-effective solutions with the best designs and industry standards. Rakesh Sharma, Director, HDG India, shares, “Within two years of our presence in India, we are proud to say that, we are No. 1 supplier of mobile chargers to big OEM brands

in India. We have over 15 Indian mobile brands as our OEM clients. All our products and models have BIS certiﬁcations. After we started manufacturing in India under Make in India program, we are glad to say that we have been progressing well with our manufacturing as well marketing operations in India.”

MOBILITY AUGUST 2017

HGD India has a manpower of over 500 in India in production, marketing and other allied activities, with plans expand their staff further. Currently, HGD provides 2.5 million top class mobile chargers a month to the Indian OEMs at competitive prices. Li Qiang adds, “We are bringing in more Chinese professionals to India from our China plant, so that they

can understand the Indian conditions and requirements better and give the best products and solutions to the Indian market. We lay special emphasis on motivating and improving our human resources, so that the individual goals as well as corporate goals are achieved simultaneously in a harmonious manner.” HGD has thoroughly trained and highly qualiﬁed engineers as well as other support staff, who are capable enough to achieve their targets. The vision of the company is practical and aims at providing value for money products and services. Rakesh Sharma reveals, “We provide quality and cost-effective solutions to our clients. We are also planning launch our own brand in India later this year so that we can provide high-class mobile accessories to the India consumers, besides offering our continued operations to serve the India OEM customers. We are delighted by our success in the last two years and are looking forward to brilliant future in India.”

MAKE IN INDIA

TORK Mobiles & Accessories Mr. Prashant Bora MD and CEO, BORA GROUP

Proudly Designed & Manufactured in India

ORK is a new brand introduced by Pune based Bora Group offering Mobile Phones & Accessories that are Designed & Manufactured in India. Pune’s Bora Group employs more than 600 people across the Technology, Food, Finance, and Realty sectors in India. The team has vast experience in electronics & telecom industry and is currently engaged in manufacturing of mobile handsets & accessories, distribution of leading mobile brands, e-commerce, and retail. Quality-Driven, Value-for-Money Products TORK feature phones showcases a variety of models, colour options and features, such as the range of phones with ‘World’s First 6-LED Torch’ it launched a few months ago. In the accessories segment, TORK manufactures a range of USB Chargers with stable output, high-quality components and industry-leading safety features. The product range will soon extend to include power banks, batteries and smart-IC dual-port chargers.

quality”, Mr. Prashant Bora, MD and CEO. Bora Group said. TORK’s phones are backed by standard 12 months warranty, including a 100-day replacement warranty, and chargers are backed by 6 months replacement warranty. All products comply with RoHS norms and Indian Standards (BIS). Make In India “PM Modi’s Make in India initiative directly inspired us to set up Pune manufacturing operations and we are aiming towards developing a fully localised manufacturing hub”, Mr. Bora added.

“TORK aims to deliver reliability, efﬁciency and value-formoney for its entire range of products. Our comprehensive Q.C. set-up ensures that every single unit goes through rigorous tests - ensuring consistently reliable product

The group’s manufacturing unit in Pune was established in 2016 with an initial production capacity of 3.5 million mobile phones and 30 million chargers per year. The production lines are equipped with industry-leading manufacturing & testing machinery such as lead-free wavesoldering, ultrasonic welding, automatic PCBA transfer, laser-engraving, and accelerated-ageing test machines. It is currently selling over 200,000 phones per month and has established pan-India service centre contracts to expand support and boost sales across the country.

MOBILITY AUGUST 2017

CHANNEL FOCUS

“By 2019 Cellbay Aims To Set Up A Chain Of 300 Mobile Retail Stores In India”

Mr. Soma Nagaraju, Mr. Shaik Raﬁ Director Of Cellbay Mobiles, One Of The Largest Mobile Retail Chains In India, shares their company’s mission and vision, in an interaction with Mobility Magazine. Please brief us about the inception of CELLBAY MOBILES. As a Retail Chain of mobile gadgets, please brief us about the brands and products you retail. Also mention your areas of operation and the number of retail outlets and their spread. M/s. Cellbay Mobiles & Electronics Pvt Ltd is founded by a group of experienced and dedicated persons with good ﬁnancial strength and 20 years of in-depth industry experience in mobile retail & distribution. Cellbay Mobiles based out of Hyderabad deals with all prominent brands such as Samsung, Redmi, Oppo, Vivo, Gionee, iPhone, Pixel and more. Today, Cellbay operates over 50 retail stores across Hyderabad & Telangana state offering end-to-end mobile solutions. Operations are carried out by dedicated staff of over 100 and set to expand. What are the latest trends and challenges in the mobiles market and how you are dealing with these trends? Please brief us about your USPs and your focus for the coming 1 year. What new brands and products do you plan to add to your portfolio in mobile phones & accessories in the near future? The latest trend is 4G technology and we are wellprepared and updated to meet the market demands. We are always ready to capitalize on new trends in time. Our main focus for the coming one year is to open 100 more outlets. In our stores, we keep all the top brands, high-selling models and the models with best features. Challenges are part of every business and we face challenges very effectively by implementing our future-ready strategies. We conduct meetings, analyse the market, implement the best offers on continuous basis to keep us ahead of our competitors. What differentiates CELLBAY from the competitors and what are your merits (USPs) and core business strategies? How do you attract customers to your outlets?

MOBILITY AUGUST 2017

CELLBAY is a customer-centric retail chain with proactive outlook. We at CELLBAY first try to judge the customer’s ability to pay, his state of mind, whether fixed or flexible, and then suggest hm the right product. Our customer-friendly staff makes the customers feel and understand the positive difference between CELLBAY & others and ensures that every customer has the best shopping experience at Cellbay. We display live phones in our showrooms to give the firsthand touch, feel-and-try experience for the customers. We display complete range of mobiles, feature phones, smart phones and accessories of all models. All our A+ showrooms are air-conditioned and manned by professional staff with appealing dress code to offer pleasant ambience to the visitors. Today, service is very important. Please tell us how you provide service--through the vendor or yourself or a through a third party. Today, in the industry SERVICE is very important and as customer-friendly retailer chain, we ourselves provide service to the customers through our qualified, well-trained and customer-friendly technicians. We give regular training to our staff and update them on the best ways to solve the issues and treat the customers. What is your company’s present growth rate? What are your future plans and where do you want to be in the coming 3 years? We are currently growing at annual rate of 100%. And as I said we are going for a rapid expansion of our retail chain. Our MISSION is to treat every customer as a brand ambassador & guest of CELLBAY. Our VISION is to become No. 1 mobile retail group and the most preferred mobile shopping destination. We want to set up a chain of 300 retail stores in INDIA by 2019.

Date of Pub: 10th August, 2017 | Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18