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Mobility Monthly Magazine March 2015
www.mobilityindia.com
Issue 023
Volume 11
Beyond Technology, Beyond Lifestyle
2015-16 INdUSTRY ReACTIONS
MWC 2015 Cream of the crop Mobility Personality 16 Keshav Bansal, Director, Intex Technologies
Technology & Innovation 18 IIT-KGP faculty ďŹ nds an economic solution to detect heart diseases
Mobility Analysis 24 Usage of mobile apps by kids below 5 years age is at an all time high
Mobility Q & A 34 STK Accessories India Head and SAARC Puneet Gupta, on the company's future plans for India
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Editor
:
Swapan Roy
Chief Editor
:
Manoj Jha
Content
Associate Editor (Tech,) :
Jayanta Ghosh
Mobility News
Asst. Editor
:
E.J. Jawahardatham
8-9
:
Anit Kumar
Mobility Launchpad
Design Desk Art Director
12-13 Latest mobile launches of the month
Acct. & Finance Finance
Latest industry news
:
Sandip Sarkar
Mobility Portfolio
Marketing & Sales Marketing Manager
:
Tridip Dey
Marketing Executives
:
Sujit Goswami
Pratap Biswas
S. Dutt
Raj Kumar
Circulation Manager
:
P. Biswas
Production
:
Ashish Ghosh
Ashok Kumar Paul
System Manager
Ajay Biswas
:
H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA)
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MacBook Air 2015
Mobility Personality 16-17 Keshav Bansal, Director, Intex Technologies
Technology & Innovation 18
IIT-KGP faculty finds an economic solution to detect heart diseases
Mobility Reviews 20-22 Productivity on the go
Mob: 09810380882, 09811346846
Mobility Consumer Alert
Ph: 91-11-41602841, 65683896, 40536384-87
23
How to Set Up a wireless Network?
Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).
Mobility Analysis
Branch Office:
24-25 Usage of mobile apps by kids below 5 years age is at an all time high
Mumbai: E-mail: roy@ mobilityindia.com Kolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09330922965; 09903392620 E-mail : roy@ mobilityindia.com
Mobility Cover Story 26-31 Industry Reactions Budget 2015-16
Orissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur760008 (Orissa) (India)
Mobility Special Story
Contact : Raj Kumar-09338410809
32-33 Best of MWC 2015
Email : info@mobilityindia.com ncn_reporter@yahoo.com Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at
Mobility Q & A 34
Puneet Gupta, India Head & SAARC, STK
38-B / 56 Block, C. R. Park, New Delhi-110019 (India). Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of News Paper Rs. 20/-. Annual subscription Rs. 240. Editor
: edit@mobilityindia.com
Marketing : tridip@mobilityindia.com marketing@mobilityindia.com : info@mobilityindia.com
Subscribe : subscription@ mobilityindia.com
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roy@ mobilityindia.com
Info
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Mobility Made In India 36-37 Puneet Gupta, India Head & SAARC, STK
Mobility Apps 38
5 Key apps for your travel time
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Editor’S Choice LG Watch Urbane LG's new version, named LG Watch Urbane has a fully-round P-OLED display and sticks it in a polished silver or gold finished steel body. It has a stitched leather strap, which can be swapped out for standard 22mm watch bands. The LG Watch Urbane's features seem largely the same as the LG G Watch R: a 1.3-inch 320x320 OLED display at 245 pixels per inch, and a 1.2 GHz Snapdragon 400 processor. There's also a heart rate monitor for workouts plus a barometer for elevation, plus the Android Wear-standard 4GB of storage and 512MB of RAM.The LG Watch Urbane has a 410 mAh battery. It's IP67 dust and water resistant.
Industry feels it is no big bang budget, but overall it has more positives that address total growth by giving thrust to ‘Make in India’, Finance Minister Arun Jaitley announced a budget aimed at high growth, saying the pace of cutting the fiscal deficit would slow as he seeks to boost investment and ensure that ordinary people benefit. Overall, this is a convincing and responsible budget and the Government’s approach to facilitating growth is quite groundbreaking. The Finance Minister has walked the tightrope between fiscal prudence and much-needed reforms to kickstart the economy. At the same time, the budget lays out a cohesive roadmap to create a sustainable growth
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platform for the future, that should hopefully enable double digit growth in a few years. The definitive deadline of April 2016 for the GST is reassuring, and driving successful implementation will be critical to fast-track growth. Several initiatives are also being undertaken to improve the ease of doing business.
Swapan Roy roymobility@gmail.com
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Mobi li t y N ews
Samsung India Contributes to the Prime Minister’s National Relief Fund Samsung India has contributed Rs 2.92 crore to the Prime Minister’s National Relief Fund. The cheque was handed over to the Prime Minister’s Office by Mr. Hyun Woo Bang, Senior VP and Chief
Relations Officer of Samsung India and Mr. Dipesh Shah, Senior VP and Deputy MD of Samsung Research India-Bangalore. The contribution is a part of Samsung’s ongoing CSR activities through which the Company aims to create positive change for people across the world. The PMO appreciated Samsung’s continuing support to various social causes. Samsung also expressed its desire to participate in the ‘Beti Bachao, Beti Padhao’ scheme initiated at the behest of the Hon’ble Prime Minister Shri Narendra Modi. Last year, the company donated Rs 3 crore to the Prime Minister’s National Relief Fund to aid relief operations in flood-hit Jammu and Kashmir. “Our voluntary contribution to the Prime Minister’s National Relief Fund is aimed at contributing to existing relief efforts and also towards bolstering the fund. We deeply
appreciate the commitment and leadership of the government managing relief efforts,” said Mr. Jason Dongwon Kwak, MD of Samsung Research India-Bangalore, which made the donation. “Samsung lays strong emphasis on Corporate Social Responsibility, which is aimed at creating value for society by addressing societal needs and challenges,” he added. Samsung India’s ongoing CSR initiatives are implemented in close partnership with government departments. The Samsung Smart Class initiative seeks to bridge the digital gap in India, lending support to the ‘Digital India’ programme. Samsung Smart Classes are set up in Jawahar Navodaya Vidyalayas across the country and are equipped with Samsung smart screens and laptops to enable students learn in a digital, interactive environment. Samsung continues to expand the programme, based on positive feedback received from the schools on its impact on students’ learning and their attendance. Samsung Technical Schools have been set up in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in New Delhi, Bihar, Rajasthan, Kerala and West Bengal. The Technical Schools enable underprivileged youth to gain technical skills that will equip them to seek job opportunities in the growing consumer electronics manufacturing and service sector. Samsung has been at the forefront in supporting the government’s ‘Make in India’ programme.
Indian-origin scientist working on tech that enhances your smartphone’s ability Team led by an Indian-origin scientist are adapting accelerometers, Global Positioning
System (GPS) chips, gyroscopes and other sensors to make smartphones that can read a user’s mood, eliminate passwords, protect financial
transactions and more. The team led by Nitesh Saxena at the University of Alabama at Birmingham is working on innovations where the software learns your moves, could unlock your phone automatically — or freeze when it detects that it is in the wrong hands. The technology taps into user interactions with multiple connected devices such as Google Glass or the new Apple Watch, would be even more secure. Now phones can measure temperature, humidity — even barometric pressure and a combination of these readings could offer a secure way to log in to your computer and make passwords obsolete, as per the team.
Spice Mobiles is the first to release Android Lollipop version 5.1 in India Spice Mobiles announced the official release of the latest version of Android Lollipop 5.1 for its Dream Uno Android One handsets in India. With this announcement, Spice Mobiles has become the first company in India to roll out the latest version of Android Lollipop for its customers, keeping in mind its vision of offering the latest technology. The Android Lollipop 5.1 update is the latest version of Android operating system and offers a significantly improved smartphone experience with an enhanced visual appeal, user interface and general improvements in system stability. 8
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Commenting on the update, Mr. Prashant Bindal, CEO, Spice Mobility Ltd, said “In line with our brand promise “Always the latest”, we are delighted to be the first player to release the Android Lollipop 5.1 update, exclusively for our Spice Dream Uno users in India. Android Lollipop 5.1 is the latest version of Lollipop and consists of lots of improvements over Lollipop 5.0, such as an improved battery and RAM management and smarter notifications, thereby offering our customers an enhanced user experience. In the future as well, we look forward to be the first to offer our consumers the latest technology with our devices.”
Maverick Ventures Enters India; Agrees to Invest in IDG-backed Vserv
Vserv, the smart data platform for mobile marketing in India and South East Asia, announced it is signing of an investment from Maverick Capital Ventures, the venture capital fund affiliate of Maverick Capital, a 21 year-old hedge fund with over US$8 Billion under management. This partnership builds on Maverick’s extensive history of successfully investing and supporting mobile businesses globally to become large scale platforms. With this investment, Vserv has raised a total of US$18 Million to date, including its first
round of US$3 Million from IDG Ventures India. Co-founded in 2010 by Dippak Khurana and Ashay Padwal, Vserv has grown to a 200 person strong organization today with offices across India and South East Asia. Vserv’s flagship platform, AudiencePro™, ties together data from multiple sources such as offline and online marketers, telecom operators, mobile app developers and other third party sources. The platform then creates user personas and triggers real time intent signals thereby enabling unprecedented discovery, analysis and monetization of end users. In India alone, the Internet user base is expected to explode from 200 million today to 500 million users by 2018, primarily driven by mobile users who are expected to contribute over 80% of this base. In this high growth environment, Vserv has strategically positioned itself with rich data profiles of over 120 million mobile internet users in India. It has mined this data to deliver mobile marketing for over 500 clients across sectors like Consumer Goods, E-commerce, Retail, Telecom, Banking & Financial Services, Mobile Entertainment and Gaming.
ZTE Achieves Explosive 200% Growth in European 4G Core Network Market
ZTE Corporation announced that its sales volume of LTE 4G core network products achieved explosive growth in the European highend market, with a year-on-year increase of nearly 200 percent. By Q4 2014, ZTE had signed over 70 EPC commercial contracts, and deployed over 140 trial networks all over the world. ZTE’s 4G EPC product, which is based on a unified high-performance hardware platform, supports 2G/3G/4G wireless access, and provides redundancy protection at the board, Network Element (NE), and region levels, fully guaranteeing secure network operation and effectively reducing the TCO for operators in network construction, operation and maintenance. These capabilities can substantially increase operators’ competitiveness in the mobile broadband market. www.mobilityindia.com CMYK
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ICC Cricket World Cup in 4K: The first ever global broadcast of cricket in 4K technology
Television viewing has transformed leaps and bounds, from grained picture quality to Standard definition (SD), to High Definition (HD) and now Ultra High Definition (UHD) or 4k technology. Primed as the next generation in television viewing, 4K technology has found its way into Indian homes taking viewing experience to another level. Now synonymous with firsts, Tata Sky and Star Sports have brought together the world’s
first broadcast of cricket in cutting edge 4K technology. A special screening of the India – South Africa match was held in the city on Sunday, where Star Sports, the official broadcasters of the ICC Cricket World Cup 2015 broadcasted the match in 4k feed, transmitted through Tata Sky’s 4K set top box. The picture clarity in 4K enabled one to see the finest detail on screen. Right from the grass blade, to print on the T-Shirt of people sitting in the crowd, to hair line details of cricketers on the field. In short it was a visual extravaganza that made the experience of matching the sport as real as you can imagine. Ultra High Definition or 4K beams content at a resolution of 3840 x 2160, which is 4 times the pixel of full HD. With the smallest details standing out in crystal clarity, even colors take on a whole new life with the 10 bit true color. Star Sports will broadcast seven matches, including 4 India games, semi-finals and finals, in 4K technology. Subscribers can enjoy 4K within the comfort of their homes, provided one is equipped with the future ready 4k set top box, 4k TV and 4k channel.
Celkon and Aircel join hands to bring Smart Offers Celkon Mobiles has associated with Aircel, a leading innovative telecom operator; for smart offers. With this association Celkon aims to strengthen its philosophy of making smartphones and cutting edge features accessible to all. Through this association with Aircel, Celkon has combined two models, Celkon Campus A356 and Celkon C329 at a exiting price point of only Rs 3,333/-. The offer includes smartphone with Kitkat and a feature phone. Aircel will offer upto 1.5 GB of 3G data on both phones for three months. Celkon Campus A356 is a Dual SIM, KitKat model with a 1GHz Processor and 3.5 HVGA display. The device comes with a 2MP rear camera and a front camera supporting 3G video calling facility. Customers can now enjoy a good storage facility with a 32 GB Expandable memory. The model is also supported by WiFi + Bluetooth and comes with a 1200 mAh battery. The Celkon C329 is also a Dual SIM model with a 1.8 display. The model is crafted for music lovers and comes with audio, video players, FM radio, Bluetooth and GPRS. The C329 has expandable memory upto 8GB. 10
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CEO of STK Accessories Embarks on Kick Starter Campaign Known for producing high quality, affordable and innovative accessories for mobile phones and tablet devices, Jay Pau, CEO of STK Accessories, is embarking on a new and exciting project. His latest design, Tabbi, is seeking crowd funding through a campaign launched this month. Tabbi is the latest way to use a tablet device in almost any situation – on a plane, in the kitchen,
the office, the classroom or on trains and in cars. It really will further ignite consumers’ love for their tablets and mobiles by changing how and where they are used. This universal accessory secures tablet devices to almost any surface safely and securely. The concept was born on one of Jay’s many long haul flights he takes for work – he always finds it difficult to get his tablet in the right position, balanced on a tray table. Jay thought how much
easier it would be if he was able to fix his tablet to the headrest in front of him to watch films, review documents and play games. Tabbi has a patented gel suction cup at its base that enables it to stick to most surfaces, whilst a gel pad holds the tablet device in place. The compact stand allows for 360° movement to produce the optimum viewing angle. Tabbi is easily removed from the surface, leaving no residue, and can continue to be used on surfaces of choice. Tabbi is a unique product offering and is the ultimate solution for tablet users. The strategy for bringing this product to market is to launch it through a Kick Starter campaign. The aim of this campaign is to generate funding to further develop the prototype and to build demand for the product. Regarding his new venture, Jay commented: “It’s always exciting to see a concept you develop turn in to a physical product. I really have had so many issues, especially when travelling, trying to balance my tablet in a comfortable position. Tabbi is the perfect solution. We’re really looking forward to seeing how it is received on the Kick Starter platform and to raising some funding to further develop the product and bring it to market.”
Indian overseas Bank App Under Radar of Cyber Criminals Indian Overseas Bank (IOB) is a major bank in India with about 3350 domestic branches and eight branches and offices overseas. The net profit for the quarter ended 30 June 2014 stood at INR 272 Crores. The Business touched INR 420,739 Crores (YoY Growth 8.16%) for the quarter ended 30 September 2014. The Indian Overseas Bank Android app has 50,000 to 100,000 downloads on Google Play. Appvigil, a cloud based android app security scanner, discovered a JavaScript Injection vulnerability also known as cross-scripting or XSS vulnerability in the Indian Overseas Bank Android app. The report clearly listed all the vulnerabilities along with the activities in which they were present. Based on the same, AppVigil decided to conduct a small experiment on the android application of ‘Indian Overseas Bank’. They
launched the application in an emulated local environment, accessing the WebView of the application and executed some JavaScript code in WebView that dynamically changed the ‘About Us’ page to a Login page. After this, a username and password were logged in which was
accessible from outside the android application. This vulnerability will become really dangerous for IOB android app users if a fully permitted malware performs this attack on the app in the same device and steals users’ netbanking usernames & passwords. Local HTML modifications via malware or other apps results in execution of malicious JavaScript in the presentation layer of the app. This may result in information theft. It should be verified that JavaScript and Plugin support is disabled for any WebViews (usually default). It has to be ensured that all UIWebView calls don’t get executed without proper input validation. Apply filters for dangerous JavaScript characters if possible, using a whitelist over blacklist character policy before rendering. In today’s agile development environment, about 70-80% of all android apps are hackable, as developers focus more on productivity and innovation, pushing their security concerns backstage. With the amount of information, the android apps ask for and consume, it is only logical that these applications appear as a very lucrative and attractive target for hackers. This is where Appvigil comes in. Appvigil provides an automated test framework for android developers to scan and test their android applications against state of the art security vulnerabilities. The developers can use Appvigil to scan their application executables for a detailed report containing the type of vulnerability, exact location of the security concern in the application and references/guide to patch up the security issues in their android apps. www.mobilityindia.com CMYK
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Fly Mobiles now available in India, exclusively on Snapdeal.com
Fly Mobiles, launches its new range of mobile handsets in India in exclusive collaboration with Snapdeal.com, India’s largest online marketplace. The UK based mobile phone brand unveiled three models in the category of smartphones viz. Qik+, Qik and Snap Qik+ comes with Mediatek 1.7 GHz Octa Core Processor, 13MP primary camera and a 5MP front camera. 12.7 cm (5) HD screen with a resolution of 1280×720 pixels (293 pixels per inch), sleek design at 7.8mm and 2200 mAh battery. Rs 6,999 only. Qik is empowered by the Mediatek’s OctaCore 1.7 GHz processor, 8MP Auto Focus rear camera and 5MP front camera. IPS display with One Glass Solution technology and 2000 mAh battery within its sleek body. Rs 5,999 . Fly mobiles will offer a free upgrade to Android’s latest OS, Lollipop for both Qik+ and Qik in the near future The Fly Snap is endowed with 1.3GHz Quad Core processor with Android. It has a 5MP built in camera at the back and 2MP front camera. It comes with an IPS LCD display .It also offers 3G connectivity, GPS and Bluetooth. The integrated Google Drive. Rs 2,999
Swipe Ultimate 3G is now available on Snapdeal
Swipe Telecom has launched Swipe Ultimate 3G, the First TabTop with built-in 3G and USB 3.0 slot. It is now available in India, exclusively on Snapdeal . Rs 18,991. Swipe Ultimate Tab 3G Specs: * Processor: Intel Z3735F processor (burst up to 1.86GHz) with 646MHz Intel HD Graphics * RAM + ROM: 2GB + 32 GB * Display size and resolution: 10.1 INCH 1280*800 IPS Display; Scratch Resistant Glass * Camera: 2MP (front) + 5 MP (rear) * Operating system: WINDOWS 8.1 * 3G: Yes, inbuilt sim support * Connectivity: WiFi 802.11b/g/n, Bluetooth 4.0, Mini HDMI, USB OTG, Full USB 3.0 * DONGLE support: Yes * Magnetic Case with Built-in Keyboard * 9.5 mm in thickness and 592 gm in weight
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SanDisk Unveils New, Improved USB Flash Drive for Android Smartphones and Tablets
Nikon Announced New D7200
The 24.2-megapixel D-SLR, coupled with the EXPEED 4 image-processing engine and a Nikon DX-format CMOS sensor delivers an impressive experience of vivid photos and HD videos with lower noise at high ISO, and superior image processing speeds. Powered with new autofocus (AF) sensor module that is also utilised by the Nikon D750, and an AF detection range down to -3EV. Nikon D7200 takes the journey further by allowing photographers to share adventures in real time via built-in Wi-Fi connectivity with Near Field Communication (NFC)-support, the latter being a first for Nikon D-SLRs. The Nikon D7200 w/18-140 VR Kit will be available in beginning of April 2015
SanDisk a global leader in flash storage solutions, announced SanDisk Ultra Dual USB Drive 3.0, a USB flash drive featuring both a micro-USB and a high-speed USB 3.0 connector for super-fast file transfers between On The Go (OTG)-enabled Android devices, PC and Mac computers. Adding to its portfolio of innovative memory solutions, including SanDisk’s current, extremely popular SanDisk Ultra Dual USB Drive 2.0, the new SanDisk Ultra Dual USB Drive 3.0 enables mobile users to transfer files even faster, as well as free up space on their smartphones and tablets. The drive simply connects via micro-USB to a compatible Android device and gives users up to 64GB2 of extra storage instantly. Pricing and Availability The SanDisk Ultra Dual USB Drive 3.0 is now available on Flipkart.com in 16GB to 64GB capacities with MRPs – 16GB – Rs.1099/-, 32GB – Rs.1749/-, 64GB – Rs. 3049/- respectively.
ASUS Announces Two-Fold Launch of its Latest Version of Fonepad 7 and MeMOpad 8 ASUS unveils the latest variants of the Fonepad 7 and MeMOpad 8, power packed with the Intel core processor and high speed response with 2GB RAM. Built for modern users with a need for speed, the devices bring to life seamless performance condensed in an ultra slim and light body. Built on Android 4.4 KitKat, both devices come with ASUS Exclusive Zen UI. ASUS Fonepad 7 – FE171CG is an Ultra Slim & Ultra-Light 7” 3G Calling Tablet with 2GB RAM and 8MP camera powered by PixelMaster technology. It is a Dual SIM tablet with Dual standby. It is also endowed with INTEL Clover Trail plus Z2520 1.2GHz Dual Core CPU along with storage capacity of Up to 64GB Micro SD. It comes with 3G embedment, G-sensor and Micro SD/ Micro USB/ 2 x Micro SIM and is
available in two basic colors of black and white. ASUS MeMO Pad 8 – ME581CL is an Ultra Slim & Ultra-Light 8” LTE Tablet with 64-bit Intel Quad Core CPU and 2GB RAM. It has a Full HD IPS Panel with Corning Gorilla Glass. Its High-sensitivity Display enables the users to write with any pen. It also has a premium multi-layer coating and non-conductive vacuum metallization technology. It features an 8-inch Full HD 1920×1200 IPS display with a wide 178-degree viewing angle, and is available in vivid colors like white, pink and blue. The ASUS Fonepad 7 – FE171CG and ASUS MeMO Pad 8 - ME581CL are available on Flipkart at Rs. 10,999 and Rs. 19,999respectively.
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AOC forays into Smartphone and Tablet segment in India
AOC, the US $12.2 billion Business Conglomerate that designs and manufactures a wide range of LED and LCD displays for global distribution, announced its foray into Indian smartphone and Tablet market with the launch of two 3G-enabled smartphones(M601 & E40) and a 3G calling tablet(D70V50G). The company’s new products are targeted to young and aspiring audiences, with a penchant for new technology at affordable prices. Therefore, all the products launched by the company today are priced at sub-10,000 levels – offering uncompromising connectivity, superior specs and pre-loaded apps.
Essot introduces Suction Cup Portable Power Bank Charger 2600mAh
HyperX FURY DDR4 launched
HyperX , a division of Kingston Technology, the independent world leader in memory products, announced that the HyperX FURY DDR4 memory modules will be available in India from this month at a price of Rs. 9,800 onwards. HyperX FURY DDR4 is the first product line to offer automatic overclocking via plug-and-play functionality for the next generation of high-end desktops featuring the Intel X99 chipset and Haswell-E processors. HyperX FURY DDR4 will be available in 2133MHz, 2400MHz and 2666MHz frequencies, and in various kits configurations from 8GB to 64GB. HyperX FURY DDR4 memory is a cost-efficient high-performance upgrade for Intel 6- and 8-core processors and helps to provide faster video editing, 3D rendering, gaming and AI processing. It takes full advantage of the power efficiency of DDR4 with low 1.2V settings. HyperX FURY DDR4 features a low profile heat spreader in the signature FURY asymmetrical design with black PCB to stand out and complement the latest PC hardware designs. In addition to the new FURY DDR4 memory line, HyperX is expanding its high-end Predator DDR4 family with 32GB and 64GB kits for performance seekers and enthusiasts who need the absolute fastest memory in the world. HyperX Predator DDR4 will be available in frequencies up to 3000MHz and in various kit configurations.
Essot, under the aegis of Bel Esprit Technologies Pvt. Ltd, known for top-notch technical innovation for computer peripherals now unveils a revolutionary Suction Cup Portable Charger. This device is ideal cell phone, Smart Phone, 1 Amp Tablet, PDA, and many other devices. This 2600mAh smart charger plugs directly into the device for a rapid charge on the go! The latest Essot Portable Power Bank Charger features a 2600 mAh battery, a small portable battery charger with a suction cup design is compatible will all Smartphones, MP3, MP4, 1 AMP Tablets, and more! Its small and portable design makes is easy to carry around in your bag, pocket, or briefcase. The suction cup design makes it easier to carry around! No more finding a place to put the charger, just stick it to the back of your phone. It even works as a stand! Portable Battery Charger Essot Suction Cup Portable Power Bank Charger 2600mAh comes with 6 month replacement warranty and at a competitive price of Rs. 499.
US brand InFocus enters Indian Mobile Market US based InFocus, announces the launch of its revolutionary smartphone M2; which is set to create a veritable disruption in the Indian smartphone market. Designed in America, this 4.2 inch device promises to be a true game changer at the price tag of Rs 4,999. All InFocus mobiles are manufactured by Foxconn, the world’s largest Original e q u i p m e n t mobile phone manufacturer and therefore the devices come with the guaranteed top-of-the-line build quality. The M2 will be available to the Indian market exclusively on Snapdeal.com, India’s largest online marketplace. www.mobilityindia.com
The InFocus M2 sports a 4.2 inch WXGA (1280 x 768) at 355 ppi promises to deliver exceptionally sharp images. Both front and rear cameras are 8 MP with auto focus lens and clicks photographs with smile, face and voice detections. Front camera has diffused Front facing LED for brighter selfies
and super bright LED on the back for everything else which ensures best pictures in even low light conditions. The device has powerful 1.3 Ghz Quad
Core processor & 2,010mAh Li-Ion battery. With an internal memory of 8 GB, the device supports expandable memory up to 64GB and also comes with 1GB RAM to easily keep up with the daily routines, and supports Dual SIM. Running on Android 4.4 KitKat, InFocus M2 supports USB & Bluetooth connectivity along with 3G & Wi-Fi functionality. This selfie optimized phone sports several unique features like Gesture Controls, TV-Direct Mode and comes with pre-installed super cool “Meitu-Beauty-FX” app that set it apart by miles from any of the smartphones available in its price segment. The device features elegant soft curve to rest comfortably on any palm and matte ceramic finish for additional and stylish grip. Running on Android 4.4 KitKat, InFocus M2 supports USB & Bluetooth connectivity along with 3G & Wi-Fi functionality The device will be exclusively available at Snapdeal.com for just Rs. 4,999. mobility March 2015
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MacBook
Air 2015 CPU 1.6GHz Intel Core i5-5250U (Turbo up to 2.7GHz)
oS X 10.10.2 yosemite
PoRTS: 2x USB 3.0, Thunderbolt 2, card reader, headphones
SCReeN 1440×900 at 13.3" (128 PPI)
SIZe: 12.8" × 8.94" × 0.11-0.68" (325 mm × 227 mm × 3-17 mm)
WeIGHT 2.96 lbs (1.35 kg)
GPU: Intel HD Graphics 6000 (integrated)
RAM: 4GB 1600MHz LPDDR3 (soldered, upgradeable to 8GB at purchase) HDD: 128GB PCIe 2.0 x4 solid-state drive
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mobi li t y persona li t y
A‘ Gadget Freak’ who admires technology and has an obession for gadgets! Keshav Bansal, Director, Intex Technologies
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APP p e r s o n a l i t y
In an interaction with Mobility, Keshav speaks about changing scape of mobile industry and Intex’s plans for 2015
T
he overall mobile phone market in
one but many products. Right from the lowest
the huge surge in smartphone market, a consistent
India grew by 6% year-on-year but
priced Firefox-based smartphones to the finest
and dedicated focus will remain on smartphone
declined sequentially on account of a
consumer electronic products, Intex Technologies
segment. We are looking at launching at least
is a trusted name that has won many hearts.
20 smartphone models this year. Already being
mixed seasonality during the last quarter of 2014.
a star in the speakers segment, Now Intex will
Smartphones contributed close to 32% of the overall mobile phone shipments in 2014 Increasing mobile penetration is a positive
We have brought the brand to resonate with
focus considerably on LED segment with Indian
the youth of India, with products being designed
LED market which is projected grow 32% in next
to suit needs and the pockets of the consumers.
five years.
indicator of growth in the Indian mobile industry. As this penetration increases further, it opens up enormous opportunities for all smartphone players in the market, an opportunity that no company in its right mind would like to miss out. The industry is launching a new handset almost on a weekly basis, new platforms, apps and upgraded interfaces being revealed monthly. With so much of technological activity disrupting our market, it is only advisable to keep your eyes on the prize i.e. growth of user base and innovation. Intex
is
constantly
pioneering
innovation
with its upcoming smartphone models and customer service. We strongly feel that we have the ammunition to resist and progress in this smartphone war. Intex Technologies has a strong focus on product innovation. The products are designed to cater to different segments keeping in mind the consumers demands and needs.
Brand Intex:
Marketing plans for the coming fiscal? Intex saw 100% growth last year powered by some effective marketing strategies. Last year, we executed many 360-degree aggressive marketing
Our goal would be to make Intex the most
increased sales. While Farhan has been the face
leader in the respective categories. We are
of Intex, to make our presence stronger in South
already leading in the speakers industry and have
India, we have roped in Sandalwood superstar
emerged as one of the top three smartphone
Sudeep as its Brand Ambassador in Karnataka
players of India in the last quarter (Oct-Dec 2014).
&Tollywood diva Anushka Shetty as its Brand
We are confident that we will achieve more
Ambassador in Andhra Pradesh, Telangana, Tamil
market share this year and grow. In January itself,
Nadu, and Kerala. This year too, the brand will
we were number one in smartphone sales.
witness some interesting developments and has
While our vision is to make Intex a globally
a lot in store for the future. While the North and
respected name, our approach is to work towards
West markets of India are our strongholds, we are
improving the quality of life of our consumers
now focusing more on the South and East Indian
by providing them superior quality handsets at
markets.
unique price points. We are constantly working towards increasing our presence and visibility.
In the face of increasing consumer demand in India and the company's strong emphasis on marketing plans in its roster. Intex aims to invest
inception in the year 1996. Started as an IT
Rs. 250 crores in its marketing operations in FY
peripheral company, today, Intex has evolved as
2015-16 to take its product portfolio to bigger
a leader in smartphone category. Since the last
heights. This year, we are heavily focussing on
two years, company is growing at 100% annual
cricket associations, digital marketing and ground
growth rate with mobile verticals contributing
level visibility. Brand will be noticeable more on
the most. Recently, according to Counterpoint
television this year.
The brand has set a benchmark with not
www.mobilityindia.com
Tell us about yourself I have a passion for acting. I have been featured in few TV commercials of Intex. I believe as I have deep understanding of my Brand and the products, I can endorse it well.
Are you a Gadget-Junkie? I can’t imagine my life without them. My friends call me a ‘Gadget Freak’. I admire technology and
and IDC Report, Intex saw an immense growth
the quarter.
Intex Goal preferred Brand in the mind of consumer and
remarkable growth and innovation since its
capturing around 8% of the market share during
R&D.
South Indian market to cater to the demand and
innovation, the company has a suite of novel
the third position in Indian smartphone market
manufacturing in India along with enhanced
campaigns with a major focus to expand in the
Intex Technologies has witnessed a
last quarter of 2014 (Oct-Dec 2014) by reaching
We also would be focussing on our
Focus area for 2015 In a thriving market, Intex is witnessing great traction from the masses. In the last quarter of the year 2014, Intex smartphones have already captured 8% of market share and this year the brand has a vision to become the leader. Seeing
the innovation possibilities. I use a fit band to track my steps, calories burnt, hours of sleep, etc. My mobile phone, the Intex Aqua Power, entails a great talk time that I do not need to compromise with. I also use lots of apps to sort my time and work. All of them make my life much easier.
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t e c h n o l o g y & i nn o va t i o n
IIT-KGP faculty finds an economic solution to detect heart diseases R
already shown interest in funding esearchers and faculty at the further research and marketing the Dept. of Electronics and Electrical product. The product was awarded Communication, IIT Kharagpur DST Lockheed Martin India Innovation have come up with a heart sound analyzer to Growth Program and has already been facilitate detection of valvular heart diseases filed for patent. It has been successfully from heart sound. This is an integrated device displayed at events in Pragati Maidan, for signal conditioning, data acquisition, analysis, Delhi and Taj GVK, Hyderabad. characterization and automated decision support Dr. Samit Ari, Dr.Suman Senapati, of heart sound signals. This low cost, noninvasive, and research students A. Kishore primary diagnostic device can be used by both Kumar, Ashok Mandal, at the Audio experts and non-experts and is directed towards and Bio-Signal Processing Lab., Dept. making healthcare more efficient and affordable. of Electronics & ECE, IIT Kharagpur have The data acquisition subsystem involves a low carried on this research under the able cost hardware connected to a simple stethoscope guidance of Dr. Goutam Saha., Associate that does appropriate signal conditioning for Professor, Dept. of Electronics and digital data capture. The data compression and Electrical Communication, IIT Kharagpur. decompression subsystem is used for compressing Email: gsaha@ece.iitkgp.ernet.in and encrypting the data in a novel .hsa format A featured video of 'Heart Sound to reduce storage space and maintain privacy Analyzer' appears in https://www. of data. The recording and display subsystem indiainnovates.in/technologies.aspx records the data in real time and also handles filmed by FICCI few months ago. online/offline displays, zooming, playback of In another research project Dr. selected part, playback in loop, patient database Goutam Saha, along with his past management, report generation and printing. and current students Dr. Sandipan The decision making subsystem characterizes the Chakraborty, MD. Sahidullah, Neeraj recorded data online/offline in manual mode for Bhende, Israj Ali, Prashanta Pattadar, thirty three different pathological cases through Susanta Sarangi, Monisankha Pal, Debapriya visual comparison of features or audio clues and in auto assistant The heart and lung sound analyzer was recently exhibited at Rashtrapati mode for nine Bhavan in an event organized by Indian Council of Medical Research (ICMR) commonly occurring with the theme "Innovation in Medical Science & Technology" as a part of diseases by week-long "Festival of innovation" that was inaugurated by Honourable a system President of India generated suggestion of probable disease, if any, with a confidence score. This can also make feature wise comparison of patient’s previous record with current one helping analyze the progression of disease. The heart sound analyzer can also be used as an auscultation training device for a medical professional. The heart sound analyzer is a low-cost, portable, user-friendly, primary diagnostic tool. It will prove to be very useful in bringing people closer to healthcare professionals and in turn ensure quality health service at affordable cost. Some multinational companies have 18
mobility March 2015
Sengupta have come up with a voice based authentication device. It uses voice of a person to verify his / her identity over a telephone line. A large number of services today are voice based and uses IVR in interacting with a customer. This device can be used to assess identity of customer and services, eligible to such customers, can be offered. The voice data is collected through a voice modem connected to a computer using Telephony Application Programming Interface. An IVR system developed for this guides the speaker in the entire process. Registration of
voice samples takes place through a controlled environment. The verification compares voice samples with registration data in a pattern recognition framework. A feature extractor extracts relevant features and then develops a speaker model which remains stored in the computer. The voice to be verified passes through this speaker model and accept or reject decision is taken based on score generated. The prototype developed is a proof of concept for real-time voice based biometric authentication of a person. The device has been demonstrated at Space Application Centre (SAC), ISRO, Ahmedabad. It has also been successfully demonstrated speech based prototype that identifies a speaker over VoIP platform, suitable for skype like conversation, to our another sponsor, Vodafone and this one was hailed among the 'Top 100' innovations by in India Innovation Growth Program 2013 conducted by DST, Lockheed Martin, FICCI, IndoUS S & T Forum, Stanford Business Graduate School and IC2 Institute. www.mobilityindia.com CMYK
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Mobi li t y r ev i ew
Productivity
on the Go>>> We recently reviewd four products that make working on the move as hassle-free as possible and are also easy for your pocket. You no longer need to be tied to your computer to type out a text document or build a slideshow. Thease days there are many apps available that helps you edit files straight from your phone or tablet. This year, both Microsoft and Google completely overhauled their mobile apps for Office and Drive, while Apple updated its iWork suite too, making small improvements here and there. These days, manufacturers are inventing new ways to outsell each other, including aggressive price cutting. Now we're seeing many ultraportable products that run powerful-enough processors to take around the house or at work or school. Budget products now make fewer compromises compared with budget laptops in the past. Intel's Atom and Celeron processors have evolved to the point that they can support most of your web-browsing and basic productivity needs without being overly slow. This time I'm looking into few recently launched devices that help you become more productive on the road.
iBall Slide Brace X1
earlier has now been officially announced by the company. The Slide X1 dual-SIM voice calling tablet is priced at Rs. 17,999.
Features: iBall Slide Brace X1 is a dual-SIM (GSM+GSM) tablet with voice calling support. It has a 10.1-inch HD display with 1280 x 800 pixels resolution. It is powered by an octa-core 1.7GHz processor with 2GB of RAM and runs and Android 4.4 KitKat outof-the-box. The tablet has a 13 MP rear camera with LED flash and a 5 MP front camera. The tablet has 16 GB of inbuilt storage expandable up to 32 GB via microSD card. Connectivity options included in the iBall Slide Brace-X1 are 3G, Wi-Fi, Bluetooth, Micro-USB and OTG support.
Perfromance: The design of this tablet really reminds us of the Lenovo Yoga tablet. The Brace X1 is huge as it is a 10.1 inch size tablet,The display of this device is brilliant,The tablet comes with a capacitive multitouch 26.65 cm (10.1 inch) display with an IPS screen panel which offers an HD screen resolution of 1280 x 800. The HD resolution also makes for a very good video or gaming experience.A true octa core ARM 7 Cortex processor that churns upto 1.7 GHz combined with a 2 GB DDR3 RAM will allow the user to enjoy a seamless experience with no lags. Audio is clear but several bass effects can go missing though much better if you use headphones. Few things you need to know is that the stand panel opens to two SIM slots and a microSD slot so using the stand kills the show of the tablet and also bares the SIM.
Verdict: Big screen small price, good for work and entertainment. Price:17,999/-
• • • • • • • •
1.7 GHz Octa-core ARM-Cortex Android 4.4 KitKat 10. 1 inch HD IPS 2 GB RAM 16 GB up to 32 GB via microSD 13 mega pixel 8 mega pixel 7800 mAh
I
n recent times iBall has made huge strides in the tablet segment in India. With major launches all over the financial year, iBall seems more determined than ever before to conquer the tablet market segment. The 10.1 inch HD IPS display iBall Slide Brace X1 tablet which was spotted listed on company’s official website 20
mobility March 2015
Rs. 17,499/-
Pros: Big screen, flexible kickstand, display Cons: Little heavy due to its size
Swipe Ultimate Tablet
•
5 MP Primary Camera
•
1.83 GHz Quad Core Processor
•
Windows 8.1 OS
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Wi-Fi Enabled
•
2 MP Secondary Camera
•
10.1-inch Touchscreen
by a 7000mAh battery and is equipped with a 5 MP rear camera and a 2 MP front camera, as well as 32GB of internal memory and USB 3.0. A 10.1 inch screen at 800p brings the entire weight of the device to 592 grams.
Performance:
wipe Technologies, recetly launched the Ultimate Tab 3G, India’s first tabtop with built-in 3G. Touted to be India's lightest tabtop, the device has a removable pogo pin keyboard, to allow it to function as a stand alone tablet, or laptop.
This Tablet is a great build quality and perfomance for the price range.We used it extensively for long duration with heavy multitasking.The device did responded well. Good battery life makes it an ideal product to use for your long road trips. . 3G modem is integrated. USB 3.0 is a fantastic addition and we're happy with the amount and variety of connectivity options available. Few things you need to know that as this is a tabtop you need a flat surface to make it work with its keybord.
Features:
Verdict: Ideal for light productivity, Web surfing,
S
The tablet has an Intel Z3735F processor, clocked at 1.86GHz, with 646MHz Intel HD Graphics and 2GB RAM, and comes preloaded with WIndows 8.1. The Ultimate Tab 3G is powered
minimal multitasking.
Pros: Portable, Stogare, Battery life, Price Cons: Sticky trackpad , camera is average www.mobilityindia.com CMYK
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M OBILITY REVIEW
Asus EeeBook X205TA Notebook
T
•
Windows 8.1 OS
•
Weighs 980g
•
Intel Atom Z3735
his year HP India announced a range of new consumer products - an 11.6inchnotebook HP Stream, two tablets including the HP Stream 8 and HP Slate6 VoiceTab II, and one palm sized desktop HP Pavilion Mini Desktop designed to boost performance and maximize productivity. With this new range of mobile computing devices, HP is looking to blend technology seamlessly into the lifestyle of the new age consumer by catering to their diverse demands around flexibility, performance and style. HP Stream is a new kind of Windows notebook PC that provides unsurpassed value in a thin and light package, and includes value-added services with free cloud storage for instant access and sharing of content with 1TB of Microsoft OneDrive for one year; Office 365 Personal for one year to edit, share or collaborate in real-time.
•
1.33 GHz
Features:
•
2 GB DDR3L
•
11.6 - Inch Display
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1366 X 768 Pixel
Rs. 14999/-
A
SUS recently announced the EeeBook X205, which is an affordable 11.6inch notebook with a full-size keyboard, large touchpad, and powered by aquadcore Intel Atom processor. Specially designed for students and young professionals who are constantly onthe-go; it features a compact design that weighs less than 1kg. Despite its 11.6-inch size, it boasts a touchpad that is 36% larger than those found on similar-sized notebooks, and is identical in size to touchpads found on 14-inch ASUS models.Smart Gesture technology allowsusers to get the most out of Windows 8.1 using just the touchpad, with no need for a mouse.
Features:
Pros: Solid screen; Slick, minimalist design; Loud speakers; Epic battery life
Performance:
Cons: Chassis is fingerprint magnet; low disk
This ultraportable is more versatile than a Chromebook, using the Stream is just like using any other Windows 8.1 machine. Not only can the HP Stream 11 run classics like Word and Excel, it also comes with Office 365 Personal for a year with 1TB of OneDrive storage. The build quality is solid and it has a comfortable keyboard and loud speakers. Another thing that we liked about HP Stream is that it also got a USB 2.0 port, a USB 3.0 port, and an SD card reader.One thing that is not impressive in this device is its battery life, its not very disspointing but we got around 6 hrs of battery life in normal usage. And while the playful design isn't for everyone, it will definitely stand out in a crowd . What keeps the Stream 11 from being an Editors' Choice pick is its relatively dim display, below-average battery life and a touchpad that simply doesn't work as smoothly as it should. Assuming you want to stay in the Windows world on the cheap -- and are willing to store a good portion of your stuff in the cloud -- consider HP's Stream 13. That laptop gives you a bigger 13-inch display for just $229, or $30 more than the Stream 11. But if you want to travel really light, the Stream 11 is a pretty good bargain.
space; Weak webcam.
Verdict: The Asus EeeBook X205TA offers
excellent battery life, a solid display and strong everyday computing , better then many budget laptops even.
HP Stream 11
ASUSEeeBook X205 is an affordable 11.6-inch notebook with a full-size keyboard, large touchpad, and powered by aquadcoreIntel Atom processor. Connected Standby technology provides users with a smartphone-like computing experience, giving them an almost-instant resume from sleep mode, and the ability to be socially connected at any time — evenin standby mode.EeeBook X205 features Windows 8.1 with Bing, and is fully-compatible with a wide range of software and hardware. This Windows 8.1 notebook packs useful ergonomic features in an ultra-portable design, and is available in four distinct colors.
Rs. 19,990/-
Verdict
Performance: With the X205TA, Asus has set the bar for what a budget laptop should be. With a solid display, category-leading battery life and stereo speakers all packed in a slim, attractive body, the X205TA feels like a premium device. The Bay Trail platform contributes to a decent office performance. Although Asus opts for a glossy, TN screen, the contrast and color reproduction are better than those of the low-cost competition. Things you need to know is that the camera of this device is very dissaponting. And the battery replacement, is not possible. www.mobilityindia.com
HP Stream is a thin, light and affordable notebook PC with the power for most every day computing tasks. You can enjoy entertainment in high-definition (HD) with an 11.6” HD display. It has a fan-less design with Intel Celeron processor and 32GB of eMMC flash memory allows for quiet, cool operation and quick file recall. Available in Horizon Blue colour with a stylish gradient design.
The HP Stream 11 is a stylish budget Windows laptop perfect for light web-browsing and MS Office-ing. •
Windows 8.1
•
2 GB DDR3
speakers
•
32 GB EMCC HDD
Cons: Dim display, average battery life
•
Intel Atom Z3735
Pros: Built, design, Comfortable keyboard,DTS
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Magicon Ayane QS4: Phone with a Built in 42" Projector Perfect for your work, home and entertainment need
M
agıcon Ayane QS4 smartphone is by Magicon Impex Pvt Ltd who are an importer and distributor of mobile phones in India. The company was founded in 2004 and deals in feature phones and Android smartphones. Magicon forayed in Mobiles Phones on its own brand in 2008 with a motive to offer feature rich phones in budget category. Currently, Magicon has a network of 320 Level 1,2 and 3, service centers across India. The Company has subsidiaries and allied offices in Hong Kong, India, China, Singapore, UAe, USA, Bangladesh, Myanmar, Sri Lanka, Africa, Indonesia.
Features:
The Ayane QS4 comes with a Dual Core 1.2GHz Processor, a 4-inch screen, 5MP rear camera, 1GB Ram and an expandable memory up to 32GB. It has a 4.0 inch display 2000 mAh battery and runs in Android 4.1.2 Jelly Bean.The box includes a data cable, hands-free, air remote (separate keyboard), mini tripod stand for projection, user manual and one year exclusive quality warranty.
design:
The Ayane QS4 is only four inches long so is highly portable, but has an LeD projector built in that can cast whatever is on the phone’s screen onto any flat surface, up to 42 inches wide. While the Projector is the main feature of this device, Magıcon decided to place the dedicated projector switch as a capacitive button on the display. A dedicated button on the side or on on top of the device would make more sense for ease the access. At the back lies an 5 megapixel camera with LeD flash next to it. Around the lower part of the back there is a speaker out. The plastic back panel is easily removeable.The Ayane QS4 projector phone is not an eye candy product that you want to flash to people, as the main usp of this product is its built in projector.
Performance:
This isn't the first phone with a built-in projector that we have seen in the recent times, many have worked and many vendors have discontinued. 22
mobility March 2015
Magicon Ayane QS4 bring a pico projector on a smartphone feature to simlifies business presentations,entertainment or gaming experiences with a mere pointing at a blank wall or a screen without the hassle of setting up of equipment. The first impression of this is not impressive to us, as this device has nothing to flaunt lookwise and look just regular handset with a Android 4.1.2 Jelly Bean oS. . The 4-inch screen might be small when compared to the recent rise of big-screen handsets, but you have to remember there's a projector here. The screen itself is sharp enough and has good colours. An IPS screen makes up for the poor pixels per inch of the display, so even small text is easy to read and colours seem distinct, it also boasts a dual SIM.While regular apps and usage is fine and performes decently with multitasking without any lag. Though the audio output is not that impressive. The battery life of this device gives us desired output of 3-4 hrs of heavy usage. few things you need to know about this device is that the main usp of this handset is its projector however, the only condition to enjoy this smartphone's projection is in a completely dark environment. The audio quality on the phone is average, whether through its built-in speakers or the earphones. It's loud, but it just doesn't sound like it is supposed to. But if you want to share your fevourite videos with your friend and family members or you want to do a quick offsite presentation, then this device will not dissapoint you.
Verdict:
A handy device for people who loves to watch movies on the go or have to do presentations on offiste and don’t want to carry additional projector in the luggage.
15,000/-
Pros:
Bright projection, good battery life
Cons:
Average audio, no Gorilla Glass display
Specs: •
10.16 cm (4'') WVGA IPS PANEL
•
Capacitive Multitouch
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42" Crystal Clear Projection*
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480x640 Resolution
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35 Lumens Brightness
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1.2 Ghz Dual Core
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1 GB RAM + 4 GB ROM
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5 MP Rear Camera
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VGA Front Camera
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ANDROID 4.1.2 jelly Bean
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WIFI, 3G, Bluetooth, FM, GPS
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Gravity, Ambient Light & Proximity Sensor
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2000 mAh Battery www.mobilityindia.com CMYK
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coNs u M e r a l e rt
How to Set Up a Wireless Network?
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obile devices are now as essential to workplaces and as well as in. That means a fast, reliable wireless network is essential as well. But building one isn’t as simple as plugging in your ISP-supplied router and connecting your smartphone. In fact if you’ve never done it before, putting together a Wi-fi network robust enough to support your business can be pretty tricky. To shorten the learning curve, we’ve highlighted some common problems and how to avoid them.
# What basic point you have to take care first: Area, gadgets you want to use and beyond. Before beginning to make your Home/office Wi-fi, below points need to be considered. • Size of Area you need to make Wireless • Proper Internet plan and feasibility in your area by Internet service provider • Bandwidth off ered to you by ISP’s.
# How to choose products for this? Routers, Modems etc. once you have filtered above points you need a right product to utilize most out of your Wi-fi, for same you need to follow below points • Product should be selected seeing your home/ office size also walls and obstacles should be consider, as different product cover different range. • You should see which Internet is provided to you by your ISP as some offer RJ11 line, while other offer RJ45 and then there are 3G/4G dongle which you can connect to router and make it use as Wi-fi. Considering same there are various product categories an Individual can use RJ11 which is compatible with ADSL products, whereas RJ45 works for Wireless Router and 3G/4G will work flawlessly with 3G/4G Routers. • You should always compare your ISP provided Bandwidth with Router to get most out of both, as 150mbps, 300mbps and above, all routers have Different throughput which will www.mobilityindia.com
affect bandwidth provided to you by ISP as an example if you are getting 50mbps line speed it won’t work smoothly with 150mbps router for same you need higher router. • Also how many devices you need to connect on Wi-fi will alter your decision on which Router you should purchase, as each router has a set limit on which it can connect smoothly to devices. • If you already own a Router and want to expand your Wi-fi range then there are also availability of Range extender and Access point which spread your Wi-fi coverage to more further region.
it is one of the company whose core product category is Wireless product and their all focus is in providing customer with reliable networking solution. • For Wireless Category: TL-WR740N & TL-WR841N
# What to know about the firmware. • Firmware in router are Internal upgrade of software and will suggest to always keep it updated, as new firmware are always better than previous version and have solution to bugs and lags that where faced previously by users.
• Range Extender : TL-WA750Re & TLWA730Re
# How to take care about the security. Routers have range of function for Security of end-users • • • • •
VPN IPV6 Parent Control Guest Mode Bandwidth Control
• For 3G/4G Category : M7350, M5250, TL-MR3020 & TL-MR3220.
# How to optimize performance. To optimize performance you can consider below points. • Use right product considering above points. • Always update with latest fi rmware • Choose the product that fulfi ls your requirement for example a person who have RJ45 connection, Wireless router will work best for him. Instead of router which offers both. The person should opt for multiuse router only if he/she is going to utilize the flexibility it offers.
• For ADSL Category : TD-W8960N & TDW8901N
TP-LINK offers range of product for Wi-fi as mobility March 2015
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a N a ly s i s
Usage of mobile apps by kids below 5 years age is at an all time high Opportunities for marketers in the country whose core TG is young kids
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n the recent research kids in the age group below 5 years are using mobile apps for a whooping 18-20 hours weekly. Increasingly, younger children are embracing smart devices for entertainment purpose. By the age of 8, 97% of children have used a smartphone, tablet or similar device. The study found that mobile app use among very young children is growing rapidly. Among the app usage, gaming apps had 77% adoption versus 23% for learning apps. Not only are more children using tablets and smartphones, they are using them for longer periods of time, reveals the study. young children can master the largely intuitive touch screens well before they can read and that explains how easily they are hooked to smart devices. Parents too don't mind letting their kids use smart devices to keep them busy.
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a n a ly s i s India is witnessing a revolution in mobile data and uptake of smart devices. This research is a first-in-series of research studies of consumer behavior in relation to mobile applications and has focused on a very significant consumer segment and its user who are not the primary owners of the smart devices but whose pester power is increasingly a powerful force for brand preference and product adoption and sales. The opportunity to tap the young, enthusiastic market of kids is enticing and technology can help create tighter bonds between brands and kids. These are the times for great transition as kids move from toys and fixed devices to mobiles for staying entertained. The potential to engage with these young consumers early has never been bigger. The more we think of mobile apps and children as audience, the more we feel marketers are sitting on an amazing untapped opportunity for building brand engagement.
Companies had not created smartphones and tablets for kids, but the access to instant play, learning opportunity and potentially quiet time for the parents, all are contributing towards creating this secondary child-users who have seeded an apprevolution of sorts," Ambika Sharma, MD, Pulp Strategy Communications.
Key Findings: •
Kids in the age group below 5 years are using mobile apps for a whooping 1820 hours weekly
•
Gaming apps had a 77% adoption versus 23% for learning apps.
This is a Pan India research and focus group study on parents of kids in the age group 0-8 years to understand how app content was being consumed by this secondary group of users of www.mobilityindia.com
•
97% of the parents reported having at least one smart device and 35% had more than one.
•
88% of parents let their kids use their smart devices and 12% said their kids had their own
mobile devices and how did that translate into opportunities for marketers in the country whose core TG is young kids. Study conducted by Pulp Strategy who provides a comprehensive range
•
High usage of apps/ smart devices is opening opportunities for marketers whose core TG is young kids.
of integrated solutions amalgamating strategy, creativity, consumer insight, engagement design and technology to deliver measurable results for brands. mobility March 2015
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c ov e r s t o ry
Industry Reactions to the Budget 2015-16 Industry feels it is no big bang budget, but overall it has more positives that address total growth by giving thrust to ‘Make in India’, GST, Gold Bonds, correcting inverted duty structure, Power generation, Education, Road and rail networking, etc. On the flip side, the increase in service tax to 14% is surely seen as a burden, especially on small enterprises and start-ups.
I
ndustry had been waiting for the Budget 2015-16 with great expectations about what the government’s new initiatives like Make in India, Digital India, etc will bring forward. With budget being announced, different industry leaders give their opinions. Industry feels, overall the budget is a growth driver with a few grey spots. Let us read what they are exactly saying. Mr. Richard Tan, MD & Director, ADATA Technology India Pvt Ltd overall the budget looks to be bringing in realignment in taxes for corporates and rationalizing the tax pay-out. one aspect that strongly comes out of this budget is that in the next few months the 26
mobility March 2015
industrial growth would be more encouraging than at the current moment. The stress toward ‘Make in India’ looks to be gaining and that will surely benefit the local industries. However, raising the service tax is something that is definitely going to pinch the businesses. one significant aspect that looks missing is the increase in income tax exemption limit which eventually would have much higher impact on the growth for industries. However, small benefits like travel can be referred as a breather for the income tax payer. on a rating we could give in a score of 6 out of 10 as though this is not a populist budget throwing in goodies like the earlier budget but clearly focusing on curbing out anomalies and bringing in a spurt in growth. The biggest focus that the fM has kept is to stimulate the industrial and business growth that
had been the main plank for coming to power and more over with no goodies or subsidies announced – it clearly shows government’s strength as a party having an absolute majority. Not coming out with anything substantial for the middle class in the form of any benefits is something that we feel that this budget has missed. Mr. Sandeep Ladda, India Technology leader, PwC The Government has introduced certain key measures such as the place of effective management concept which could be relevant to IT/ITeS companies having outbound operations. With the introduction of www.mobilityindia.com CMYK
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GST and improvements in financial infrastructure of the postal network of India, eCommerce companies are likely to get respite. Service tax rates have been increased from 12.36% to 14% impacting Technology sector players. Reduction in withholding tax rate from 25% to 10% on royalty and fees for technical services is likely to encourage Tech startups and facilitate technology transfer to India. With a view to provide fillip to the start ups in technology industry, the Government has set aside USD 165 million to support all aspects of Start Ups, which is a welcome announcement. Mr. Rajiv Shah, Director, Asia Powercom This is a bold and far sighted union budget which will help raise the country's profile as an investment destination. It aims to make many structural changes that will help drive higher corporate investment. Also they include a commitment to simplify and rationalize the various taxation structures that sets a clear roadmap for the next four years. Decent balance of social reforms and growth initiatives have taken which includes 'Make in India', GST, Corporate tax and GST implementation which is big news. There was no big bang in budget but collectively budget has addressed total growth package by giving thrust to ‘Make in India’, GST, Gold Bonds, correcting inverted duty structure, Power generation, Education, Road and rail networking, etc. Expectations were running high and there is no doubt that many will feel that this was not the defining moment for the Indian economy that they had anticipated. But overall it was a strong and structured budget with clear roadmaps to achieve the target of more than 7% economic growth in the next 3 years. Only concern with this budget was lack of sops for the middle class people. Mr. Altaf Halde, Managing Director South Asia, Kaspersky Lab Overall the budget is well structured. The announcement regarding bridging the digital divide between the urban and rural India is a welcome move. The announcement of allocating Rs 150 core to create world class IT hub in India under the Atal Innovation Mission is very encouraging. Skill development for youth also got a special mention in the budget. The budget also aims at encouraging the youth to be entrepreneurs rather than simply job seekers. This was followed by the announcement on supporting the startups. For IT sector, this announcement will for sure be a booster. The rationalization of service tax by including education cess is a good move. The increase will however impact our software sales. The lack of infrastructure development was a concern and it is well addressed in this budget with clear roadmaps and allocation. This will contribute to the overall development of the country. Reduction in corporate tax is also encouraging. The affirmation in the speech of Finance Minister, www.mobilityindia.com
Mr. Arun Jaitley, addressed the lost confidence among corporate India. Mr. Dharmesh Anjaria, Executive Director, Dynacons Technologies Limited This is a very strong and assertive budget. Emphasis has been on tax simplification, tax compliance and infrastructure spend which is the need of the hour. The levies on corporate taxation, rationalization of wealth tax, incentives by more expenditure towards infrastructure are all positives. Clarity on the rollout of GST is a Big positive. This will greatly help in reducing tax complexity and multiplicity. Reduction of MAT rate has been missed out. Also the government is relying too heavily on divestment to meet the fiscal deficit – the deficit target is also quite ambitious. Good aspects of this budget are firm roll out of GST and reduction in the withholding tax which will increase the technology transfer to India. Allocation of Rs 1000 crores to help IT start-ups is also a very good step. Reduction in corporate tax from 30% to 25% over 4 years, reduction of tax on royalty and technical fee as well as re-assurance on retrospective taxation are positive measures. Rationalization of certain duties and taxes would have helped in the build-up to the GST regime. MAT reduction would have been a positive step–-especially in the SEZ companies as this will help give fillip to the exports. Mr. Sanjeev Sarin, Founder & CEO, Ozone Networks In my view, the budget reflects a lot of confidence that the new Government has shown since the time it took charge of the office. It also projects a highly positive and optimistic roadmap for companies and investors looking to do business in India, thereby giving a boost of confidence to FDI in India and clearly sending out a signal that it is simpler and lucrative to do business in India. It is a budget for the working class and professionals. It gives a big boost to the farming and manufacturing sectors and also encourages employment opportunities by giving preference and building a strong foundation to domestic manufacturing in India. A very encouraging step forward is the decision to induce investment by 70,000 crore in the infrastructure sector for FY 1516. Health & Education has been a strong focus in the budget and the Government should be lauded for its decision to provide concession to senior citizens on medical expenses. Mr. P.G. Lakshminarayan, Vice President-Finance, eScan The Budget looks pragmatic and realistic and is in line with expectations. Defined focus on domestic manufacturing & infrastructure, investment
allocations to build Smart Cities & to increase broadband penetration of Indian villages, liberalization of FDI in ecommerce sector, promised actions to finalize GST this year, clarity on transfer pricing along with a collaborative framework to minimize future disputes, etc are all steps in the right direction and indicative of a positive start to a long-term process. To conclude, this budget is quite optimistic and let us how it plays out eventually. Mr. Pankaj Jain, Director, ESET India Pros of the Budget 2015: 1. The announcement of GST from 01/04/2016 and look forward to its implementation. 2. The increase in the time limit for taking CENVAT credit from 6 months to one year. 3. Streamlining the tax categories as committed, removal of wealth tax is a move towards it. 4. The move towards Central Excise and Service Tax assesses to keep records of invoices in digital form will finally help clean the system of paper and make it greener. 5. The rate of Income-Tax on royalty and fees for technical services reduced from 25% to 10% would help in the inflow of latest technology 6. Opening of the industry in the north eastern state of Arunachal Pradesh for Animation is a welcome step as this will create employment and talent both. 7. Setting up of SETU (Self Employment and Talent Utilization) under NITI with a funding of Rs 1000 crores is a welcome step for the promotion of IT startups. 8. AIM (Atal Innovation Mission) under NITI to help in growth of R&D is good step. 9. Allocation of 1000 crore to startup industries in the IT Sector for the benefit of the entrepreneur who is setting up a new business Cons of Budget 2015: 1. The increase in Service tax though necessary for the GST implementation has been softened by a lower increase than the expected which would increase again in the next year. 2. Reduction of Corporate tax over the next 4 years is a welcome step but the final impact will be net higher outflow due to rationalization and removal of tax benefits over the coming years. 3. Requirement of PAN for any transaction over 1 Lakh will only increase in documentation for the seller and a step not very welcome there could be other methods to do that. Mr. Rakesh Dugar, Chairman & Managing Director – Mitashi Make in India and now ensuring employment to our youth, we have to make India the manufacturing hub of the world is a very good move announced in the budget presented by the Finance Minister Mr Arun Jaitley. Reduction in custom duty on raw materials and intermediaries is good for the sector. mobility March 2015
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Introduction of GST from the next year and delaying implementation of GAAR are positive for the business in India. The fast paced clearance for starting business in India will attract more investments to the country. The said National Skill Mission, to develop employability of youth below 25 years of age will address the existing gap of trained manpower. Introduction of a comprehensive bankruptcy code for the ease of doing business by 2015-16 is an encouraging one. Ms. Devita Saraf, CEO and Design Head – Vu Technologies Government’s Make in India initiative has been initiated to encourage the local manufacturers. But in contrast I believe the budget has been quite disappointing. Presently, the import duty is extremely high. Even we import our TVs. We were hoping for some standard operating procedures whereas the excise duty has been increased on manufacturing. I believe that to support their own initiatives and the country, they should have done much more. Furthermore, we were also hopeful on the digitization aspect. But overall, there hasn’t been much considered to materialize Make in India and Digital India initiatives," says Ms. Devita Saraf, CEO and Design Head – Vu Technologies. Mr. Alan D Souza, CEO, Vavia Technologies The government seems to have spoken of another 1000 cr startup fund with no news about the previous 10000 cr startup fund that was announced during the last year’s budget. Rather than announcing such funds, more focus needs to be given on how utilization of such funds have impacted job creation and then additional support that can be provided for the same. The proposal to reduce taxes for tech startups from 25% to 10% is great news as this will really encourage tech startups in the country. Mr. Toshendra Sharma, Founder & CEO, Wegilant, SINE IIT Bombay This is certainly a move in the right direction for fostering a sound startup ecosystem in our country. Any assistance from the government would be a shot in the arm for startups & small businesses. With support towards the ‘self-employment,’ being a start-up, we comprehend the importance of any kind of support and when it comes from our country’s government, we truly wish to deliver the best for the country and make a difference at large! Mr. Bikash Barai, CEO – iViZ A positive move by the government has come at the right time to encourage the Indian startups and entrepreneurs. Today, India is globally the 4th largest in terms of creating startups. Young Indians are highly inspired and motivated 28
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to build companies of their own. The initiatives by the government, if implemented properly shall help to accelerate the success of the Indian startup ecosystem and also be one of the leveraging factors for growth of India as an economy. Plants need additional care before they grow into trees. The government can play a major role in nurturing the young startups before they become big. Mr. Shivakumar Ganesan, CEO – Exotel Overall, a very interesting budget from the perspective of startups. The 1000 crore startup fund, the stress on easing permissions for doing business and decision to allow Foreign Investments in AIF are largely reassuring to the entrepreneur community. The fact that the unfair ‘startup tax’ which taxes Angel Investments was not addressed is a little disappointing though. Healthcare, Education, HR, E- Commerce Clients Mr. Raju Vanapala, Founder and CEO, LearnSocial.com This time, the Finance Minister has given special attention to the IT and ITes sector. The announcement of Rs 1000 crore for the promotion of startups is a highly positive move. We feel that the new government has presented a progressive budget, which will help in creating an investorfriendly environment and attract more foreign and domestic investment in the IT sector. As we all know, a boom in the IT Industry with advanced technology leads to direct growth of the economy. Hence, the government has laid a special focus on this space. The new mechanism known as Self Employment and Talent Utilisation (SETU) will be a techno-financial incubation and facilitation programme to support all aspects of startup business and other self employment activities particularly in technology-driven areas. This too will open more avenues in the sector and be a veritable shot in the arm. Mr. Amit Bansal, CEO, HealpingDoc.com The increased healthcare budget allocation is step in the right direction but the amount is still far too less to built an effective and credible public healthcare system in India. The good news is that healthcare has started to get the due attention. The increase in tax exemption limit for health insurance will have significant impact on the penetration of health insurance in the country. This would help corporates to offer a wider range of health
packages, and would go further to reduce out-ofpocket health spending. Mr. Sanjoe Jose, CEO, Talview.com on 1000 cr fund allocation for startups The budget allocation for startups should be used to promote startups in Tier 2 cities and beyond. This can lead to significant generation of quality employment at par with city counterparts for youngsters in these regions. Areas to be focused should be technology, commerce and education/training. Mr. Diwakar Chittora, CEO, Intellipaat.com It is good to see a big step from Modi government towards boosting startups. It indicates very clearly Indian government wants to build healthy environment for startups as in US and Singapore. If we look at this allocation in detail, there is lack of clarity on how these funds will be allocated, for what duration these funds will be available, what the procedure is to get the funds and what kind of startups are eligible and what is the slab of funding . There are still some cases where government is doing this work but it’s of no use for many. To give an example, we recently spoke to STPI, Jaipur, where they run a program whose objective is to boost startups under the name of Startup Oasis (http://www.startupoasis.in/) which is a joint venture by RIICO and we approached them for using their facility for our office. They said we are not a startup as our company size is 20 people and they denied providing us their facility. They have a facility with seating capacity of at least 30–40 people lying idle for the last 6-8 months but still they are not interested in giving that to us. Big problem here to address is even though government allocates budget, there is no clarity on how to utilize, who can utilize, who the right authority is to take decision and what the definition of startup is according to the government. Mr. Ashutosh Modi, Executive Director, EntrancePrime.com A brilliant, well thought budget for all sections of society and businesses. Measures targeted on black money are very bold and long due. My top picks from the budget - electrification of 20,000 villages, digital India initiative to connect villages with technology, introduction of new IITs, IIMs and other premier institutes of higher learning, ensuring a senior secondary school within 5 kms reach for every child, 1000 crores budget for promoting technology startups, reduction of tax for royalty fees on technology services, initiatives like Nayi Manzil & Pradhanmantri Vidya Laxmi Scheme to promote education & skill www.mobilityindia.com CMYK
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development in India, reduction of corporate tax by 5% over 4 years. However, execution and enforcement plan for influx of larger funds in schemes like MNREGA will be interesting to read. As expected, increase in service tax to make way for GST will be hard on Indians’ pockets. We were expecting a reduction in ROI for education loans, though Pradhanmatri Vidya Laxmi Scheme deals partly with the problem. Looks like an immensely progressive budget going by face value. As an Ed-Tech company, we see some really good opportunities coming out of this budget and we are looking forward to details and execution plan. Mr. Ramit Sethi, Founder and Chief Mentor, Career Co FDI would be favorable for us as it will generate job opportunities and help people to find their careers. However, we are not happy with 14% tax on companies. And also, the amount allocated for startups is too less. Mr. Abhinav Choudhary, Co-Founder, Smartprix. com Budget 2015-16 may prove to be A Game Changer for tech startups in India. According to Economic Survey 201415, Indian Tech startup landscape to be in the mode of generating hyper-growth. In line with the growth, allocation of 1000 crore for startups will definitely be seen as a positive sign from Govt. FM announcement of reducing corporate tax from 30% to 25% in the next 4 years will increase the spending power on marketing and technology of Smartprix.com. An online comparison shopping website and creation of more jobs in the technology sector is expected in the upcoming years. Reduction in the rate of income tax on royalty and fees for technical services from 25% to 10% are welcome moves. Mr. Rakesh Deshmukh, CEO and Co Founder, Firstouch I would like to thank Finance Minister Arun Jaitley for the special attention on domestic manufacturing. It is a great budget for mobile phone manufacturing. The reduction in corporate tax from 30% to 25% over a four year period is very appreciable. The move to reduce the burden on younger companies by reduction in the rate on income tax on royalty and fees for technical services to 10% from 25% is very positive. Rs 1000 crore for promotion of startups particularly in the technology sector brings great hope and encouragement for startups like us to develop more patent technology innovations to help promote Make in India initiative. This time budget is for betterment of the entire economy. www.mobilityindia.com
Mr. Kenny Ye, MD, UCWeb India IT'S A BUDGET FOR GROWTH. Budget 2015 is progressive and pragmatic with the right focus on aiding growth and increasing investments. I am glad that the Finance Minister has laid emphasis on ease of doing business in India and cutting down red-tapism. A cut in corporate tax is another big boost for India Inc. The Finance Minister has promised to allocate 1000 cr for IT start ups and address job creation in the software sector. This is a step in the right direction for inclusive and sustainable growth which will enable innovation and entrepreneurship. There is also the muchneeded thrust on higher education and skill development. The National Skill Development Mission will enhance the employability of rural youth and tap India's vast potential across social segments. I hope the government firmly embarks on its mission of internet connectivity and digital literacy to aid the next phase of growth. Mr. Anil Valluri, President, NetApp India & SAARC The budget from the Finance Minister, Arun Jaitley, is a bold and an assertive one. We are pleased to know that local businesses and budding entrepreneurs stand to make a mark globally through various schemes that will help them prosper. A number of steps have been announced to improve the ease of doing business; creation of Micro Units Development Refinance Agency (MUDRA) Bank, with a corpus of Rs. 20,000 crore and credit guarantee corpus of Rs. 3,000 crore are positive steps to encourage young, educated, skilled workers who aspire to become first generation entrepreneurs or expand their activities. With robust growth in the Digital India initiative announced last year, it is heartening to see that the Government wants to further expand it and increase the network connectivity to more rural areas. A progressive and investment-focused budget overall from which we hope to see tremendous growth for the Indian economy. Mr. Sanjay Kapoor, Chairman, Micromax Informatics The Union Budget 2015-16 was very critical as it outlines new government’s commitment to reinvigorate the economy, kick-start investment cycle and also maintain fiscal prudence. They have the advantage of a stable political regime and lower inflation, courtesy oil prices! In the light of these two things that I expected from the budget were growth and infrastructure enhancement, including the digital infrastructure like access, backhaul and storage. My first reaction after hearing the budget speech of Finance Minister is that government is making
a concerted effort to ‘listen’ to the stakeholders. It's a sincere approach to problem solving with growth, competitiveness, inclusiveness, realism and long term transformation at the core. If we reach the forecasted levels of 8%-8.5% GDP growth, we will not only be the fastest growing economy in the world but would be growing discretionary incomes and thus the domestic consumption. Though, there could be some disappointment with the fact that the set targets on curtailing the fiscal deficit will not be met, I guess Finance Minister is being honest & pragmatic here still outlining a very measured, but positive approach for the future. There is an undoubted focus from our Government on Infrastructure development both physical and digital but the task in hand is very arduous. Allocations are still small and our execution track record as a nation is poor. We will need to really attract global funds & resources to make this happen and the budget is pressing hard on transparency & ease of doing business in India to attract large infrastructure investments. On the digital side, the vision is grandeur but the modus operandi looks flaky. The success will lie in blemish less execution. It will also be an acid test for the PPP approach, which many of us are firm believers of. Policy makers need to be clear that, getting this right is not a project, company or industry issue but an issue about India's future competitiveness. As the global standards are going up, investment in National Skills Mission planned to empower youth, and the investment of Rs 15,000 crore schemes to skill rural India is a heartening move. ‘Make in India’ is a great opportunity given India's disposition to address the supply side economics and create employment. To succeed, we will need a line by line item cost and policy comparison, including IPRs, with competing countries essentially China. On the taxation front, the trend towards reduction in corporate tax is a positive step while increase in service tax was inevitable given the migration to GST regime. The overall direction of the budget in this regard should not invite any complaints from the industry. The abolition of wealth tax is a welcome move, which is countered by an increase in tax for the super-rich people in the country. This was again an inevitable move as the super-rich must take on the mandate to pay differential tax to maintain the balance. I expected steps towards bringing taxation for rich farmers, so that the tax benefits could actually reach the deserving. Proposals in the budget to bring positive changes in social welfare, especially pension schemes are encouraging. However, we will have to analyse the fine print of the budget to evaluate the extent of positive change, which will be reflected through these recommendations. In summary, I see this to be a competitive and growth-oriented budget for which I congratulate our FM. Budget is not just a one day event but a continuous process with clearly defined objectives and predictability. The delivery however is contingent to flawless implementation. Union budget 2015-16 is true to Mr. Jaitley statement, which said, “It is India's turn to fly.” mobility March 2015
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Mr. Bhaskar Pramanik, Chairman, Microsoft India The Finance Minister has presented a broadbased budget focused on accelerating India's inclusive growth. The Budget reiterates the major programs and initiatives that have been previously announced - Jan Dhan Yojana, Skill India, Swach Bharat, Make in India and Digital India. The Budget retains the focus on financial inclusion, education, health and agriculture. It has increased focused on infrastructure development, housing and manufacturing in India. Overall, Budget 2015 is wide in its scope and takes into account the interests of diverse sections of society - middle class, farmers, youth, aged and the disabled. It endorses a vision of India where there is a house for every family with 24 hour power, potable water and accessibility by road, and where at least one member of the family is employed--all by 2023, when India celebrates its 75th year of Independence. The FM also talked about building a better social security system for its citizens to provide financial security. The budget talked about financial discipline, a monetary policy framework with RBI that will keep inflation at less than 6%, but will look at possible double digit growth. The FM is looking at reducing the fiscal deficit to 3% but in three years' time to release additional investments. The focus on infrastructure and housing investments is good as it will kick-start the economy and have a ripple effect across all industries. The FM understands the need to kickstart infrastructure projects through increased investments and the need to revitalize PPP with the GOI taking additional risk. The focus on technology as a backbone for government processes and systems is the right approach. Focusing on startups and MSMEs: The government has recognized the need to support startups and incubators and has acknowledged that a culture of innovation needs to be fostered. Budgetary allocations for incubators, a mechanism for supporting self-employment and talent utilization will allow startups and MSMEs to access the funds and talent, creating new avenues for growth and employment. Boost to Digital India, Make in India and Skill India: Speedy implementation of the national fiber optic network will enable more rural communities to benefit from the ecosystem of services that can make governance more effective. The trinity of Jan Dhan - Aadhaar – Mobile, the Finance Minister referred to, is indeed positive in a mobile-first, cloud-first India. The Government has also shown its commitment to skill development to equip the nation's youth to take advantage of economic opportunities. The formation of the National Skill Mission that will consolidate efforts and outcomes and budgetary allocations to financially support youth in their skilling efforts will enable the country to benefit from its demographic dividend. The focus on job creation through the Make in India program and providing gainful employment to India's youth is commendable and a future oriented outlook. The 30
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Finance Minister has focused on the ease of doing business in India. We look forward to policy moves in the coming year that rationalize and streamline approvals for setting up business that can help investments and boost economic development. I am positive about the reaffirmation of the Government's commitment towards PPP as a key drive of infrastructure creation. This would provide more opportunities for innovation-led companies to partner in India's growth. A simpler tax environment: The Finance Minister has provided a firm timeline for the implementation of GST, and this will help companies effectively plan for the next year. Deferring GAAR by two years, and the fact that the government is looking to implement its provisions prospectively from 2017, is also a welcome move. It is an indication of the GOI thinking to make tax less adversarial. The reduction in corporate tax, albeit over the next four years, is certainly welcome, more because it also comes with the reduction of exemptions. Exemptions create confusion. I welcome the simpler framework the Government is proposing. There was a mention of removing SAD on components to remove the duty inversion. This can help local manufacturing of electronic goods as part of the Make for India initiative. The reduction in tax on royalties for technical services will help greater technology adoption in industry and that is welcome. What was missing?: We must hold the Government accountable for delivering on their budget promises. Many of the announcements made in previous budget, which were geared to minimize/resolve transfer pricing litigation are yet to be implemented. It is nice to make a mention of the measures for dispute resolution in the speech, but the key is implementation. We will also need to see if some of the other tax-related concerns of the IT and ITES sector have been addressed. These include resolving ambiguities in taxation of software products and services. In that context, the service tax rate going up is a concern, because of the impact it could have on driving people to use pirated software. Especially, because of the dual tax on software the net tax rate for software is above 20%. Mr. Amar Babu, Managing Director, Lenovo India and President, MAIT Budget 2015 is a positive and balanced budget that touches upon many areas of infrastructure, universal social security vision, insurance for all and education, among others. From the IT industry perspective, it is a mixed bag with the inverted duty structure being finally addressed by the removal of SAD on all components. The removal of customs duty on components and concessional structure of 2% without CENVAT credit are positive steps to encourage tablet manufacturing in India. However, it disappoints as no initiatives have been taken to increase PC manufacturing and promote exports. In this budget, we might have missed an opportunity to drive 'Make in India' in computers segment. We could have improved capacity utilization of existing facility if we had the right
enabling structure for local PC manufacturing. Mr. Soon Kwon, MD, LG India Overall, the budget is forward-looking, progressive and practical, with a very clear direction for future. It reflects Government's focus on increasing investment in infrastructure, growth and generating skillbased employment. We welcome the changes in taxation policy, with the reduction in corporate tax over four years and rationalization of custom duty. The determination towards GST and the proposed implementation will boost the industry through the state-of-the-art indirect tax system. Efforts being made by the current government towards achieving its vision of 'Make in India' policy are evident in this budget and hopefully it will turn manufacturing in India into a more profitable and business-friendly proposition. Measures to curb black money, job creation through revival of growth and investment will benefit middle class tax payers. Mr. A.K. Bhuwania, Chairman, VXL Instruments By looking at this year’s Union Budget, I can say that India’s economy is about to take off on a faster growth trajectory. I feel that overall the budget is positive for all industries -- healthcare, automobile, IT and others. It is encouraging to see that the government has reinforced its continuing focus on leveraging technology for development goals. Other announcements like electronic Trade Receivables Discounting System (TReDS) for SMEs, cashless economy, expanding direct benefits through JAM, etc are also a good sign. Furthermore, for technology startups, the FM has acknowledged the need of addressing concerns such as the need for a more liberal system of raising global capital, providing incubation facilities and easing norms for doing business. This budget clearly points that ‘Make in India’ is going to gain momentum this year. Reduction in royalty on technical services from 25% to 10% will encourage technology transfer to India. However, the increase in service tax is something that’s going to bother the industry as it is bound to increase the prices of many tech services.” Mr. Nigel Eastwood, CEO, New Call Telecom The Government delivers on its promise of strengthening the infrastructure sector. We, at New Call Telecom, strongly believe that small and medium sized companies hold the key to growth and giving startups a boost will only expedite their growth story. The reduction in corporate tax from 30% to 25% over the next 4 years is a welcome one. The reduction on taxes on technical services from 25% to 10% will also cut down costs for service providers like us who have focused plans www.mobilityindia.com CMYK
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for realizing the Digital India dream. Overall the budget looks realistic and a stepping stone to India’s growth story. I second the Finance Minister - India is about to take off. Mr. Chennapa Naidu Darapaneni, Founder & CEO, MeraEvents.com The overall mood created by the budget presented by Finance Minister, Arun Jaitley, is positive. Several measures announced like leaving the choice of Provident Fund to employees, the Rs. 1,000 crore allotted to start-ups and many such decisions will have a long-term positive impact on the country's economy. However, the fine print of the budget has to be seen for understanding the nitty-gritty of the various decisions announced by the Government. The budget has not done enough for the startup ecosystem. The Budget has not talked about the Rs. 10,000 crore Venture Capital Fund that it announced in a grandiose manner in the July 2014 Budget. It is not clear if the Rs. 1,000 crore allotted to enable IT start-ups is part of that Rs. 10,000 crore. The Government's plan to encourage startup culture and budding entrepreneurs is not reflected exactly in the budget. The mechanism to support self-employment to support all aspects of start-up businesses should have been outlined more clearly to encourage young entrepreneurs and enthusiasts. The increase in service tax to 14% is surely a burden, especially on small enterprises and start-ups. Of course, while most of it would be encompassed by the Goods and Services Tax, the Government should have announced some steps to provide relaxation to certain services with a specified threshold limit to ensure that the burden is eased initially. As it is, the service tax is perceived to be an additional burden and it is transferred to the enduser. Reduction in corporate tax from 30% to 25% is a welcome decision. Mr. Karan Mehrotra, Co-founder & CEO, Localbanya.com 1. Goods and Services Tax (GST) - We would've preferred implementation of GST sooner than 1st April 2016 to allow a consolidation in tax structures across states, goods and services utilized. It would also allow for better financial governance by eliminating the need to customize finance structures in different states basis the prevalent VAT structures. 2. Service tax increase to 14% - With timeline for implementation of GST being 1st April 2016, the increase in service tax will impact our margins. This is not a welcome move. 3. Employee Provident Fund contribution by employees being optional - This is good news for our blue collar staff, as it allows for more cash in hand hence translating to better motivation. www.mobilityindia.com
4. Self Employment and Talent Utilization (SETU) - The Techno-Financial, Incubation and Facilitation Programme will be an interesting development for us to follow. With an allocation of Rs 1000 crore we are keen to see how this would be implemented. The opportunity lies in improving our technology infrastructure with new businesses attempting to improve processes, platforms and boosting efficiency with technology. 5. Raising the Income Tax exemption to Rs 4.4 lakh would be a welcome development for the semi-skilled staff. 6. Streamlining FDI with composite caps is a good move, however, we expected more clarity on FDI in multibrand retail. Mr. Gopal Pansari, Director, Savera Marketing Agency Pvt Ltd We welcome this budget as it is positive, growth-oriented and puts forth realistic roadmap to attain sustainable economic growth. This Budget is a sincere effort to address all classes of society and bringing the economy back on track. Tax exemptions for middle class people, will in turn spur demand for goods and services, which would be a winwin situation for the overall economy of country. There are many positive moves, some big ones and some small ones, in this budget. It is focused on ease of doing business, Make in India, infrastructure, social sectors, etc. Introduction of GST from 1 April 2016 will definitely refresh the industry, make manufacturing more competitive and help common man a lot. Union Budget 201516 has been termed as 'Budget for the Corporates' by the critics. The middle class and the common man had a lot of expectations from this but they seem to have been left high and dry. Including different initiatives for them could have taken this budget to a higher level.
Distributors take on post-budget rexns Premium Partner Interviews Mr Subhash Goenka M/S Goenka Trading Budget 2015 introduces a strong reform and growthfocused agenda. Clearly, creating a more tax-friendly and investment savvy business environment and managing the deficit more effectively are the top priorities. At the same time, the government has articulated that the tax net needs to be broadened. Mr Rajesh Kumar M/S Kalyani Distributor Budget 2015 is surely a positive signal for export market that will trigger “Make in India” campaign aggressively in near future. Market will certainly grow but it may take time. Current budget will have significant effect on IT
manufacturing industry so that overall economy and our Technology center can grow together. Mr. Rovin Kumar M/S World Computer Budget 2015 will definitely help common people to save more and certain relief for tax payers too. The budget will also help IT manufacturing sector to boost up positively. Export market will grow at a good rate and corporate tax has also become lower. Overall it will be helpful for business sector and aamaadmi both. Mr. Harish Neotia M/S Nirmala According to budget 2015, there will be 5 per cent reduction in corporate tax over next 4 years, abolished wealth tax and replaced it with an additional 2 per cent surcharge on super rich individuals, while increasing service tax that will result in higher cost on a variety of services. Government has tried to promote “Make in India” campaign through this budget more effectively. Mr. Sanjit Kumar M/S Sanraj Computers This is an inclusive and balanced budget that seeks to put Indian Economy on a faster growth trajectory. With a plethora of announcements, this government seems all set to take forward the reforms agenda. Also they have taken positive steps for IT manufacturing sectors and overall corporate taxes have also been reduced in current budget. Mr. Sayed Mukheem One Step IT solutions The focus on IT manufacturing sector, agriculture, infrastructure, health and education will enhance the social fabric and contribute to equitable growth. Overseas demand for certain products will also grows that leads to more employment options for young generation. Budget 2015 has also addressed some critical issues that were responsible for slow growth rate in India. Mr. Yasir Hitech Malerkotla On budget 2015 everyone has a mixedreaction. As far as tax and benefit changes are concerned, benefit cuts have hit low income working age people. Tax increases have hit those on thehighest incomes much the hardest. People on middle and uppermiddle incomes have been remarkably insulated on average from taxand benefit changes. mobility March 2015
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MWC 2015:
Cream of the crop For one week, Barcelona is the MWC again the focal point of the mobile world, it’s the place where the best up-andcoming smartphones and mobile gadgets are unveiled to the world ahead of their official launch dates. Here’s a look at the cream of the crop
Samsung Galaxy S6 / Samsung Galaxy S6 Edge Galaxy S6 and Galaxy S6 edge feature a 5.1inch Quad HD (1440x2560 pixels) Super Amoled display with a pixel density of 577ppi. The only difference being the latter sports a dual-edge display. The new Samsung Galaxy S6 and Galaxy S6 edge run Android 5.0 Lollipop and are powered by an octa-core (quadcore 2.1GHz+ quad-core 1.5GHz) processor coupled with 3GB of RAM (LPDDR4). There is a 16-megapixel rear camera with oIS (optical image stabilisation) and LeD flash onboard, apart from a 5-megapixel front camera.
Lenovo Vibe Shot Lenovo vibe Shot: 5 inch IPS LCD Capacitive Touch Screen Display,16 MP Primary Camera,3 GB RAM run on 1.7 GHz Quad Core Processor,CortexA53. Android v5.0.2 (Lollipop) operating System. This Smartphone is having 3 GB RAM,32 GB Internal Memory with 128 GB external Memory By Supported MicroSD Card. This Smartphone is Comes with Qualcomm MSM8939 Snapdragon 615 Chipset.It has (LiIon),Non-Removable Battery Backup.
Alkatel One Touch Idol 3: Alcatel oneTouch Idol 3 has two variants under the same name. The larger variant has a 5.5-Inch full HD IPS display while the smaller one has a 4.7-Inch 720p display. The Alcatel oneTouch Idol 3 5.5-Inch variant comes with a Qualcomm Snapdragon 615 SoC that has a 64-bit octa-core processor, 2GB RAM and lets you choose between 16GB and 32GB inbuilt storage. This phone has a 13-megapixel rear camera with an f/2.0 lens, while its front camera is an 8-megapixel one. The phone comes with a large 2910mAh battery. 32
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HTC One M9: The HTC one M9 is powered by a 64-bit octa-core Snapdragon 810 processor and comes with 3GB of RAM. It has an internal storage of 32GB which can be further expanded upto 128GB via microSD card. HTC one M9 has a 20MP rearcamera along with a sapphire cover lens and an Ultrapixel frontfacing camera with BSI sensor. Non-removable Li-Polymer 2840 mAh.
Sony Xperia Z4 Tablet 389 grams Wi-fi only, 393 grams Wi-fi + LTe, Dimensions:167 x 254 x 6.1 mm, Display: 10.1" (2560x1600 pixels), on the inside Google Android 5.0 (Lollipop),2 GHz Qualcomm Snapdragon 810, 64bit octa Core, 8.1-megapixel camera, front-facing 5.1-megapixel camera, Battery 6000 mAh, video playback time: up to 17 hours , Durability Waterproof and dust tight (IP65 and IP68)
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Huawei Watch: Size Color Display
42mm diameter by 11.3mm thickness Silver, Black, Gold 1.4-inch full circle AMOLED display 400x400, 286ppi Sapphire crystal Material 316L Stainless Steel CPU Qualcomm APQ8026 1.2GHz Operation Android Wear System Memory 512MB RAM + 4GB ROM Network Bluetooth 4.0/4.1 Sensors Gyroscope + Accelerometer, PPG, Barometer, Vibration Motor Audio Built-in MIC Battery 300mAh Watchband Stainless steel or leather In the box Charging Cradle×1 USB Cable×1 Power Adapter×1 Quick Start Guide×1
Sony SmartEyeglass Attach: Item Display
Specifications High-Resolution Color OLED Microdisplay(0.23 inch/diagonal) Resolution 640 (H) x 400 (V) pixel Display color RGB with 24 bit color depth / color space sRGB 100% Maximum 800 cd/m2 brightness Contrast ratio 10,000:1 or more Display 0.01 msec or below response speed Sensors Electronic compass, accelerometer, touch sensor Processor ARM® Cortex®-A7 Processor Wireless Bluetooth 3.0 + High Speed, module IEEE802.11b/g/n Battery 400 mAh capacity Weight Approximately 40 g (Display arm: 22 g; Secondary arm: 18 g)
Huawei Watch, Talkband B2 and Talkband N1: Huawei Watch will be available in the United States and at least 19 other countries at launch. 42mm diameter, 11.3mm thickness, 1.4 display, AMOLED, touch-sensitive sapphire glass, Qualcomm 400, 1.2 GHz, 4GB storage, 512MB RAM, 300 mAh and Android Wear OS. The B2, a second-generation device, is a unique entry into the health-oriented wearable space. The hardware includes both a wristband and a Bluetooth headset. Unlike the Huawei Watch, www.mobilityindia.com the TalkBand B2 is platform agnostic, boasting compatibility with Android 4.0+ and iOS 7+. the B2 has sensors to aid in tracking your physical activity.
LG Watch Urbane LTE 1.3-inch round P-OLED display with 320 x 320 resolution, 1.2GHz Qualcomm Snapdragon 400 processor (the kind that you’d have found in phones not too long ago), 1GB of RAM, 4GB of storage, LTE support and a 700 mAh battery.
HTC Vive VR Headset & HTC Grip Fitness Tracking Smartband: Taiwanese tech giant just announced its Virtual Reality (VR) headset, as part of its collaboration with Valve, a well known video game publisher. The company promises the Vive virtual headset will deliver “the most immersive experience of any VR package,” and that it will include full room scale 360-degree viewing. Grip is essentially a cross-platform fitness-tracking smartband compatible with smartphones running on Android KitKat or iOS 7 and above. The smartband is a result of HTC’s partnership with American sportswear maker Under Armour, which was announced at CES earlier this year. Grip runs on UA’s Record system, which will be used to keep track of runs and other workouts. As for functionality, in addition to fitness and sports-related tracking, the smartband also comes with an alarm clock, timer, stopwatch, and will also display notifications from the paired smartphone.
Samsung Gear VR Optical Lens, 96˚ Field of View Sensor,Accelerator, Gyrometer, Geomagnetic, Proximity,Motion to Photon Latency, < 20ms , Focal Adjustment, Covers Nearsighted / Farsighted Eyes,Interpupillary Distance Coverage, 55 ~ 71 mm, Physical User Interface, Touch Pad, Back Button, Volume Key, Connection, microUSB connection to the Galaxy Note 4, 198(W) x 116(L) x 90(H)mm, microSD Card(16GB) inbox, 3D Spatial Sound on Samsung VR Player for VR Gallery contents (Earphone needed) mobility March 2015
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Q&a
Accessories India Head and SAARC Puneet Gupta, on the company's future plans for India The Santok group inherits 22 years of design and manufacturing experience in the telecom and technology sectors. The brand is global and dedicated to delivering a product range that is at the forefront of innovation and style. In India, we operate through Beetel Teletech limited, a Brightstar company. They are our National distributors. Furthermore we are present across several retail stores namely Reliance retail, Airtel stores, Spice hotspot , The Mobile Store , Big C Mobiles , Lot Mobiles , Sangeetha Mobiles , Bajaj Electronics , BNew , Snapdeal , Flipkart , Amazon etc. With Several more tie ups in pipeline. What are the future plans for products and partnerships?
for over two decades, STK has grown dramatically and one of europe’s leading mobile accessory suppliers and accessory solutions providers. In India we plan to establish the same league further by widening our product range locally and further understanding the needs of the Indian consumer in order to deliver the most innovative mobile accessories in the market place today.
how many products Santok is planning to launch in india in 2015?
We will launch more than 15 new products in India this year. 34
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What all specific categories they feel has a great potential in india?
We have discovered that the Indian market is potentially witnessing growth in the following mobile accessory products; Power Banks, due to the increase in Smartphone users, Active Sports Accessories, that have gained huge traction in recent months; and lastly Audio. Audio is on the rise with music being the fuel that drives the youth of today.
What new tech innovation they will be bringing in this market segment?
It is now the fashion trends that infuse the technology market. With this in mind and inspired
by Andy Warhol’s pop-art creativity, we have some new innovations in pipeline including; Waterproof & Dustproof Power Banks, Sports Cameras, Unique Bluetooth Speakers, Pocket Sized Selfie Sticks and more. for Santok, innovation, fashion and style will act as the key player and differentiator among other brands.
how many products they launched in MWC 2015 and planning to bring in india?
MWC has been more than just a platform for the Mobile World. It also acts as stage for global technology trends and innovation. This year at MWC, we launched 17 new SKU’s and are planning to launch all 17 SKU’s in India this year. www.mobilityindia.com CMYK
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"We have increased our capacity to be double by end of this year to manufacture 100% products in India going forward" W
e have increased our capacity to be double by end of this year to manufacture 100% products in India going forward Champion Computers Pvt. Ltd., An ISo 9001:2008 and 14001 certified, 25 years old company has emerged as a major constituent of the Indian IT and Communications Industry, selling a wide range of products under the
They have entered into a strategic alliance with Bharat Sanchar Nigam Limited (BSNL), the oldest and largest communications service provider in INDIA to cater to the ever-growing ICT needs of today’s tech-savvy consumer. BSNL State owned Telecom operator, in partnership with Champion launches its latestrange of next gen smartphones targeted at masses. Bringing Smartness
touch Screen, and Auto focus along with a vibrant and stunning picture quality. Champion, a leading brand in the space of IT and Communications, will be setting up its manufacturing facility for Mobile devices in Himachal Pradesh, India. The company has sold over 1 lakh devices. The market in tier 2 and 3 cities is ripe for such a product offering as the consumers are becoming increasingly tech-savvy and the demand for user-friendly products is very high. Champion has always been the leader in technology , to bring the best and most advanced products for the Indian consumer, Today Champion has taken the lead in the Make in India Campaign thereby bringing 100% products made in India by end of 2015
how much excited are you about Govt's Make in india initiatives? The Make in India Campaign will change the Indian electronics Industry which will be visible soon , Its an excellent opportunity for the Indian companies to take advantage of the Govt’s Initiatives
brand name of ‘Champion’. Headquartered in New Delhi, the brand enjoys a strong brand salience among channel partners across the country through its strong nationwide distribution network. 36
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beyond Imagination, the BSNL Champion My PhoneSM3512 & SM3513 are priced very competitively at Rs 3,225 and Rs 4,499 respectively for the consumers. These phones feature amazing soft, sensitive Capacitive Multi-
The company has an established network of about 3,000 dealers across country and has a nationwide distribution network of 14 branch offices and 400 service centers. Champion Computers plan to launch 3 to 4 devices every month after the commencement of the manufacturing unit.
Brief us about Champion's products : Today, Champion is a specialist supplier www.mobilityindia.com CMYK
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to system integrators and dealers with direct branches in 14 states. Championâ&#x20AC;&#x2122;s Mobility Products are feature Phone , Smart Phones, Phablet , Tablet, Data Card , Power Bank , and accessories to name a few sold across
What are your big plans for 2015? how many products we will see from Champion this year? The company has an established network of about 3,000 dealers across country and has a nationwide distribution network of 14 branch offices and 400 service centers. Champion Computers plan to launch 3 to 4 devices every month after the commencement of the manufacturing unit.
Champion Computers was registered as a private limited company in 1994 and took on distributions for several brands like
After spending almost 10 years in the market, Kapil had established enough understanding of the market to target the market directly. In 1998, he registered Champion as a brand for computers & laptops. They were largely targeting B2B customers with their own branded products assembled at the companyâ&#x20AC;&#x2122;s manufacturing facility in Baddi, Himachal Pradesh.
Samsung, Western Digital, Imation, Intel, LG, Compaq, HP and several others
our strong commitment to quality and customer satisfaction has been recognized by the industry
What are the current general industry trends and how Champion is dealing with these trends? Current Trend of Make in India is the opportunity and champion has already initiated the manufacturing of Mobility products in India , We have increased our capacity to be double by end of this year to manufacture 100% products in India going forward. www.mobilityindia.com
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Mobi li t y a pps
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Date of Pub: March 2015 | Postal Dt.: 27th & 28th of same Month/ Posted at NDPSO
R.N.I. No. DELENG/2004/14198 Postal Reg. No.: DL(S)-01/3442/2013-15
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