How To Make Limitless Potential, A Choice!

BY COLLETTE SAUNDERS

“There is something very gratifying about being of service. Knowing in oneself that the gift you give is not for self-gratification but for the extension of the receiver.

The humility and “no egos”, combined with analytical minds, no “salesy” feels, and their subconscious views and mindsets, are a first for our industry within the framework of Eoin McCarthy’s and Leigh Winsor’s newly launched ONE ZERO ONE. “

After enjoying the claps and successes, the awards, global brands, world’s biggest football teams, music artists, cutting hair and educating, their mission now is to help and serve the people of our industry on a larger scale.

To teach others to gift to themselves a level of success and the ability to choose how to live life. The concept is simple and not one that many do gift themselves… choice. CHOICE is their biggest accolade.

Creating ONE ZERO ONE has allowed Eoin and Leigh the freedom to step into a mission that serves others. The concept and name were born out of one of their workshops, where Leigh was mentioning the synchronicities of consultation and foundations, which refer to the starting point of a journey.

“How are you doing?”, they will ask you!

Well, I caught up with them on a recent Zoom to ask them that very same question.

Your Tagline “Limitless Potential” and your “Brand Promise” is unique! Tell us about that and how it sets you apart.

“We’ve spent almost 2 decades building levels of evidence in the form of awards and material success. Everyone in the industry can seem to do hair to meet client expectations at a reasonable standard these days.

Our point of difference is everything BUT the hair! It’s our wealth of knowledge. It’s our ability to see possibilities and opportunities that others can’t and, most importantly, we have the courage to go after them and question the blueprint.

Our courses and offerings provide much more value than just the hair stuff. We do that too! Our aim with the hair material is to help people in developing a foundational baseline of knowledge that is so good when they are on autopilot, that they can focus on the stuff we believe actually matters.

The connection to self, the human connection with our clients and supporting a healthy life for our attendees. We used to be a one stop shop for educational services in the past. Now we only offer a couple of services. Our main one being our 3 DAY COURSE which is a transformational experience for all involved.

We also run the form of “The Hair Index “subscription. This is our combined 20+ years of experience condensed into one $10 per week online on-demand library. These offerings allow us to work on projects such as our coaching and photography, where we help people scale their businesses and prepare themselves for photographic competitions such as AMBA and AHIA.”

You are an extremely cohesive team. What do you do to support that cohesiveness?

“We run our business in an extremely unique way. We have pretty much broken all of the norms that can be broken in the industry. Working our business, we optimise to support our lives, not the other way around - which is the most common route.

Every day we strive to seek and gain more knowledge in the form of acquiring our own mentors and knowledge. We don’t chase money; we acquire knowledge and as a natural consequence money is magnetic. When one chases something, the natural response is - run away.

Money is nothing but a fuel source for us to express our purpose. Creating ONE ZERO ONE has allowed us the freedom to remove ourselves from the situation and step into a mission that primarily serves others. When we do that we serve ourselves at the highest level as a natural consequence.”

Products and Tools?

“We have a great quote we like to use in our workshops. “In the mind of one who thinks, any tool will do. In the mind of one who is not willing to think, no tool is good enough.” These days we only work with companies in which we fully believe in.

We endorse products we believe in. You won’t see us use or recommend anything else. If we are to talk product - we have just launched a new scissor with Excellent Edges. It is called THE 101. The all-round scissor we’ve been looking for in order to eliminate decision fatigue.”

What are some of your life’s pivotal moments that have helped propel you to where you are now?

LEIGH: The two most pivotal moments in my life have been

1. The moment I was born.

2. The day I left home to come to Australia. Naturally, the moment I was born, interrupted my peace and forced my soul into this mode of survival in human form. I then compounded that at the tender age of 20 when I came to Australia. On reflection, I really had no choice but to survive. It has solidified a sense of responsibility and resilience in my life, my fulfilment and ultimately, my successes.

I’m so grateful for the experiences I’ve had, no matter how great or challenging they have been. They have given me many reference points to show where I can develop and evolve as a human. As Seneca once said, ‘We often suffer more in our heads than we do in reality’.

EOIN: “The two most pivotal moments in my life have been

1. Lining up against my childhood heroes as a pro cyclist.

2. When I engaged my first business coach. There was a moment in time around 2014/15 that I raced against some of my childhood heroes. The reason it was so profound is because it made me realise that if I put my mind, heart, and soul into something it can happen. It solidified a mindset of anything being possible. I still carry this with me today. Potential is limitless.

In 2022 I had my second most pivotal moment by engaging my first ever business coach. He opened my perspective to the reality of life and business, completely taking me out of the constructs that I created around myself. It made me realise the importance of oversight. An investment that I will be forever grateful for.”

Summary By Collette

When I first met Eoin, he was prepping a model backstage at Hair Expo in 2019. Quietly, almost mechanically, tapering like he’d done it 10,000 times before. It was not until recent times that I have appreciated the depth of that action and the person performing it. If you listen to The Network Podcast, or join THE OZONE Community on Facebook, you will know what I mean.

His attitude is one of independence. Nonconforming, and with aspirations within himself, he has now ditched the norms, disproved stigmas, and is constantly working toward new goals. Coming from a competitive and sometimes gruelling cycling background, he has invested in himself and can apply many concepts learned from it and align it with the same principles he uses with hair.

For example, competitively riding a race is a start and finish process that has taken years of repetition and discipline to complete. Is a perfectly executed hair style a start to finish process? I think yes! Hair requires the same principles.

He has enough insight to success and loss that he can confidently mentor and direct not just in the mechanics of hair but also the lifestyle and mindset required to create a satisfying existence in hair. He has a desire to share his mindset with people because, in his mind, nothing is impossible!

Sounds cliche, maybe, but his early naivety helped get him to where he is by observing. His relentlessness developed early and the power of the compounding effect of consistency has now helped him escape the machine and work toward freedom.

Leigh is a soulful, charismatic presence in any room. His unassuming personality is magnetic and settling to those who approach him. This is also reflected in his training and coaching. The depth of thinking which comes from a disciplined mind is transferred to the mechanics required in the execution of precision styling.

He has a unique style which encompasses more than just pivot point. His genuine desire to guide and mentor comes from his own lived experience of guidance and a journey that he describes as 4 seasons. These 5-year blocks have been given distinct titles.

The first the Perfectionism Piece, where he just wanted to get really good at his chosen skill. The next 5, the Sharpening Phase, he draws analogy to being “in the trenches” exposing himself to as many scenarios and hours under the sun, conquering any hair type after sharpening the sword.

By the 10-year mark he truly felt his confidence. The third phase, the Validation and Proof, was a journey of self-worth. Here he proved himself as a reputable force in the industry by testing everything he had accumulated in knowledge and education. Entering as many competitions as possible with both successes and losses. In the current phase hair serves as the medium to reach people and impact on a deeper level way beneath the surface that we hairstylists are used to.

In recent years Leigh has pursued his passion for photography, creating stunning imagery and videos, working alongside some of the industry’s best including luminaries like David Mannah, Andrew O’Toole, and Sean Higgins. Photography has been a natural progression for him and it’s expression flows innately through. It is through his knowledge and expertise in this medium that he now wishes to assist those in the industry who are ready to step up to online photographic competitions and photoshoots.

This year’s Hair Festival 2023 sees Eoin and Leigh hosting Barber Hub once again over the two days and presenting a one hour “The Million Dollar Consultation” educational session on Monday 12 June in the Elston Room. The success of their 2022 inaugural presence saw the Barber Hub stand the most visited in the entirety of the Hair Festival weekend. Little wonder I say!

The people come for what they offer not simply to be entertained, but to be a part of what they see as a genuine movement towards something that, to now, has been untapped in the Australian Festival and Expo environment. These are two people who will never be the guys who just “do enough”. They recognise obligation and responsibility, presenting the best versions of themselves and bringing holistic health, mindset, and brain performance to the Industry.

Please use the QR Code below to gain more insight into their business ONE ZERO ONE, and a special gift to you from Eoin and Leigh.

Empowering Hair Professionals to reach LIMITLESS POTENTIAL

One Zero One Education @onezeroone.education linktr.ee/onezeroone.education

Eoin McCarthy @eoinmccarthyhair Leigh Windsor @leighwindsor

Collette Saunders @collettesaundershair

Founder @australianfemalebarbers @afb_recruit

Director @jackreedfoundation