Why are Barbershop Businesses so hesitant to implement AI into their businesses?

BY HAYLEY MEARS – SIX UNDERGROUND MEDIA

It’s understandable. AI can seem complex, with many layers and options, which can make the idea of incorporating it feel overwhelming. There’s a lot of information out there, making it tough to know where to start and what’s relevant to your barbershop.

So, let me give you just ONE simple suggestion to introduce AI into your business with ease, at low cost and low risk.

Imagine this… You’re trying to grow an email database of NEW clients who are a perfect fit for your shop. You have a clear idea of the demographic you want to attract and why they would be a great addition to your client base.

Here’s the big question: How can you find ideal clients and reach them easily?

Answer: Social media, of course.

Next question: How can you market to them effectively to turn them into clients?

Answer: Offer them something irresistible as an incentive. Just showcasing your services, shop culture, and space isn’t enough anymore. You need a unique hook—something no one else is offering. Think of ideas with your team—perhaps a selection of craft beers, new shaving and skin services or luxury touch points that clients can indulge in while in your chair.

Create social media posts to promote this offer. Make it EXCLUSIVE to the first 10 new clients.

For clients to claim this offer, ask them to comment “TREAT ME” on your Instagram posts. These key words will trigger AI to take the following actions:

1. Send a PDF voucher directly to their Instagram inbox.

2. Send them a sign-up form to capture their information, which then sends a booking voucher and invitation.

To implement this Instagram strategy, use a tool called ManyChat. Initially known for its bot automation in direct messaging, ManyChat now offers more sophisticated and comprehensive options:

1. Automated messaging: ManyChat can automate sending messages to Instagram followers based on specific triggers or conditions, like user interactions or keywords.

2. Lead generation: ManyChat can help generate leads by capturing user information through automated conversations and forms.

3. Customer support: ManyChat can provide automated responses to common customer questions, offering quick and efficient support to your followers.

4. Audience segmentation: ManyChat can segment Instagram followers based on criteria such as demographics or past interactions, allowing for tailored messages and offers to different audience groups.

To set up this marketing campaign for your barbershop, you have two options:

1. Go directly to ManyChat and build your own profile.

2. Outsource it to Six Underground Media, and we can build the framework for you.

We recommend allocating part of your advertising budget to run this campaign through META to achieve the best ROI and ensure you’re targeting local clients in your area.

Don’t be afraid to try something new. If you always do what you’ve always done, you’ll get what you’ve always gotten.

Hayley Mears, Six Underground Media @sixundergroundmedia