Why Are You in the Barber Business?

BY MARIO & DION FALLACE

Owning a barbershop is an exciting and rewarding venture, but it’s crucial to take a step back and ask yourself, “Why am I in this business?” The motivations can be diverse— financial gain, the allure of freedom, the desire to be your own boss, or the love of the craft itself. While these reasons are valid and important, there’s a deeper, more impactful reason you need to consider… people.

The Heart of Your Business: People

Your success in the barber business hinges on understanding that you are fundamentally in the business of people. This encompasses two key groups: your staff and your clients.

1. Your Staff: The Backbone of Your Shop

Your barbers and support staff are the lifeblood of your business. They are the ones who bring your vision to life, day in and day out. Investing in your staff’s personal and professional growth is paramount. Here’s why:

Personal Growth: By providing opportunities for continuous learning and development, you help your staff build confidence and skills, which translates to better service for your clients.

Professional Advancement: Creating a clear career path within your shop can inspire loyalty and motivation. When your team sees that there’s room to grow, they’re more likely to stay and contribute positively to your business.

Work Environment: Cultivating a supportive and enjoyable workplace boosts morale and productivity. A happy staff is more engaged, providing exceptional service to your clients.

2. Your Clients: The Heartbeat of Your Business

Without clients, there’s no business. Your clients are the reason your barbershop exists. They trust you to provide excellent service and recommend your shop to others, driving your growth and revenue. Here’s why focusing on your clients is essential:

Service Excellence: Consistently delivering highquality service ensures client satisfaction and loyalty. Happy clients return and bring friends, expanding your client base.

Community Building: Your barbershop can become a cornerstone of the community, a place where clients feel welcome and valued. This sense of belonging fosters long-term relationships and a positive reputation.

Feedback and Improvement: Listening to your clients’ feedback and implementing changes shows that you value their opinions. This responsiveness can set you apart from competitors and continually improve your services.

Balancing Both Worlds

Striking the right balance between focusing on your staff and your clients is the key to a thriving barbershop. When you invest in your people—both staff and clients—the rewards will naturally follow.

Financial Rewards: A loyal client base and a motivated, skilled team will lead to increased revenue and profitability.

Freedom and Fulfilment: Owning a successful barbershop gives you the freedom to make decisions, innovate, and enjoy the fruits of your labour. The satisfaction of seeing your business thrive because of your dedication to people is immensely rewarding.

People First, Success Follows

Ultimately, the reasons for being in the barber business—money, freedom, and independence—are achievable goals. However, the true path to success lies in understanding that you are in business for people. By prioritising the growth and well-being of your staff and delivering outstanding service to your clients, the financial and personal rewards will come naturally. Focus on your people, and watch your business flourish.

@newyorkbarbers