Do You Want To Grow Your Business This Year But Want To Make Your Marketing Fun

By Kara Lehmann, The Beauty Boss VA

If so, then you’re in the right place. I’m here to help you get started with a marketing strategy that will have your dream customers lining up for more of what you have to offer. We know how hard it can be to stay on top of everything, but we also know how important it is that you do! So let us share some of our top tips we use for planning and strategizing a marketing plan that you’ll actually want to use!

Let’s start by getting clear about who your dream clients are and what problems they’re facing that only YOU can solve for them. Once we’ve got those details nailed down, making your marketing plan becomes a whole lot easier and way more fun!

But how do I know exactly who my dream clients are? Well, the easiest and quickest way to do that is by looking back at who your top clients were for the previous year. From those clients, who did you love taking care of the most? Once you have your top one or two customers, it’s time to really break down who they are and what motivates them to come to your business. This is a really important step to understand the problems you are solving for them to be able to create a content strategy that really connects with your audience. Now I want you to be super specific about who they are and what they do in their day to day lives. This really helps you to get clear on their values and why they come to you specifically. Once you know this, you are able to create a strategy that speaks directly to them. You can use it to help you communicate through emails, social media and any other marketing forms.

The next step is to review your top performing services for the past year. This will give you a really clear indication of why people come to you and what services they love the most. You can then use these as reference points to build any special offers or seasonal packages throughout the year. It allows you to build offerings that will automatically inspire them to book in.

Next, look at your sales history for the past year. When did you have amazing sales and when did it drop off. Can you see any trends in how your business performed, based upon the marketing you did during that time. It’s crucial to reflect on what marketing did well for you in the past year and what didn’t.

The next step is to map out the special events or days throughout the year that you’d like to focus on building your brand awareness. Think Mother’s Day, End of Financial Year, Christmas and any other special occasions that will naturally drive people into your business. Once you have mapped these out, the next step is to add in your seasons. Working with the seasons allows you to adapt to the common problems you may need to solve for your clients, during these environmental changes. Write a list of all the concerns or problems that may pop up for clients during this time. Next, write a list of the positive experiences your clients will have as well. These are all great key points to work into your marketing plan. I then recommend building any promotions or offers into the seasons, so that you’re not having to constantly update or change your offers.

Next create a list of marketing forms you might like to use. Which platform or marketing service generates the most engagement for you from your ideal clients?

Understanding this allows you to focus your main marketing efforts to this form of content, and then converting the content you create into other areas by repurposing the content to other platforms.

For example, your ideal client may be a millennial who loves to spend time on TikTok or Instagram reels. By understanding this, you can allocate your time to investing more time into planning and creating short form video content based around the seasonal objectives you have mapped out for the year. Once the video content is created you can use these across several methods, to showcase your business. By working smarter not harder, you allow yourself to not feel stressed or overwhelmed when it comes to rolling out your marketing.

Once you know what you would like to offer and when, it’s all about bringing it all together to create a list of specific content to move forward with. Each season you will have a list of content prompts, offers and goals to work on. Break them down into your content pillars and have templates ready to go. These could include:

●Inspirational

●Before and Afters for products or services

●Educational (remember to do these in a way that a consumer will be able to understand and relate to)

●Fun or Entertaining

●Behind the scenes

When you see ideas or inspirational content to re-create for social media or email marketing, put your information into a tracker and refer back to it each month for fresh ideas that won’t require hours of work.

Allocate time each week or month as a team to have some fun and create content based around your marketing plan. Don’t forget to also get your clients and audience involved and ask them what they want to see from you! What would make them stop, open that email or engage with that social media post? What would make them want to click that link and book that appointment right away? Then use automation to allow you to set and forget your marketing. Sometimes the biggest challenge when it comes to marketing is ourselves. We overthink, over analyse and end up so overwhelmed, that we don’t end up planning ahead and risk rushing it last minute, just to have something go out. By strategically planning your content, offers and marketing, you’ll feel in control, have a strategy in place when things happen that are out of your control and feel way more freedom to do the things you love!

Get Unstuck from the Overwhelm with Beauty Boss VA. Are there administrative or marketing tasks that you need to take off your workload? Beauty Boss VA can help. Our virtual assistants and business branding specialists can offer the support you need to move your goals forward without the overwhelm. Visit www.thebeautybossva.com today for more details about our services.