3 minute read
3 Ways To Show Your Personality On Social Media By Angela Sanchez
Social media platforms were created primarily as a way to connect with people, and as a way to be social online without being in the same vicinity.
However, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget about the ‘social’ part of social media and use it only as a free advertising platform but believe me it’s so much more!
Experts have proven that people will spend their money with those they know, like, and trust. But if all you’re doing is posting photos of your product or hyping your service or your signature program, you’re not allowing anyone to know you. If your followers don’t know who you are, it’s impossible for them to like you genuinely, and you’re simultaneously hindering the trust factor.
So, show off your personality with your social media posts. Let the real you shine through, and you will naturally attract your tribe of followers. Here are 3 ways to spice up your social media posts with some personality:
1. Act like you're the hostess and your followers are at your party
When hosting a party you want everyone to be happy and having a good time, right? The same is true on social media platforms. Don’t just hang out on your page; visit other pages and leave comments. Ask your followers questions. Really listen to their answers. Respond to questions or comments that are asked of you. Be compassionate and friendly. Offer friendly advice when asked.
2. Share your sense of humour and be entertaining.
Search YouTube for the videos that strike your funny bone. Better yet, get on Facebook Live and showcase your personality. This doesn’t mean acting fake because you want people to be entertained; rather, be yourself and tell the funny thing your kid said or relay something comical that happened at work. Everybody can use a laugh and posting videos or funny photos is a way to lighten the online atmosphere. We have a wide selection of beauty industry-specific memes available to our members inside Beauty Boss Pro so that we can help you grow your beauty business with social media... and yes, this is a part of the strategy in doing this.
3. Provide value and inspiration.
Talk about your business and let your passion shine but let it be more than, “Buy my services!” Your audience wants to know what’s in it for them; how will your services benefit or help them. Do you have the solution to their problem? It’s not about you making sales; it’s about helping them find solutions. Share your favourite inspirational quotes, especially around the holidays.
Angela Sanchez - Beauty Business Mentor
