Using Social Media To Grow Your Beauty Business in 2022 By Angela Sanchez

When Social Media first popped up onto the scene back in 2004, it was all about friendships for Facebook and selfies, pets and pictures of food for Instagram.

Fast Forward to 2022 they have gone from a simple photo sharing app to transforming into a full-on marketing channel business.

Taking a look at Instagram and Facebook and some of their platforms newest features…

In the last year alone there have been advancements In analytics, shoppable posts and new ways to drive Traffic from stores, plus the evolution of IGTV and Live video options. If you just take some time to go on your desktop and look at the functions of live streaming before you hit the red button, and afterwards with embedding your video into your newsletters, website, or placing on a you tube channel to be repurposed, it’s quite fascinating and heavily underutilised in our industry!!!

Whether you are scaling for rapid growth In your beauty business or still getting your head around how it all works, it pays off if you are building a presence on Social Media and I mean in dollar form to.

Social media has evolved. We’ve said goodbye to simple status updates (we miss you!) and hello to selling products and growing digital communities outside the treatment room doors. And while new social media features and trends can feel never-ending, they also give you the opportunity to experiment and connect with your audience in a different way.

The big question Beauty bosses ask me, is can I really make sales on social media? The answer is 110% yes!! Just because you are a service based clinic, doesn’t mean you are limited to your local surrounding suburbs either - you have an Australia Wide Market that are watching you, and discovering your content and waiting for you to offer them a solution for their skin concerns.

The other way making sales via social media works is not always instant either - you might be thinking your are not getting any ROI from time and ad spend or reels creation and planning out your posts , but you would be surprised who actually sees your posts and never ever likes or comments on anything but ends up booking with you or buying the promotion because they saw it on social media - but why didn’t they comment or like my post then!!! Well the fact is that majority of (non-business clients) that are on social media have no idea what to do with your posts unless you have a strong call to action. They do not have the slightest clue how hard you worked behind the scenes to create that reel or have the courage to do that live . NOT A CLUE . So it takes your constant consistency with feeding the message of what you do, who you serve , what is that promotion, and how it will benefit your ideal client over and over and over .

This is what will take them from discovering who you are on social media into awareness of how you can help them, into then considering to buy from you , to then finally deciding, ‘I want that Now’ and paying and booking with you right there with the click of their thumb.

This requires some strategy otherwise it can become very overwhelming.

The members within Beauty Boss Pro, my community where I Mentor in social media growth tips, Confidence and Mindset and helping you Unleash Your BeautyPreneur are supported in this type of strategy and with the constant changes of social media it’s important to be a part of a community that is helping you speed track in this area instead of staying stuck or left behind! Don’t be shy to reach out if you need help.

In planning your social media in 2022 these are the elements that can help you get started and execute a promotion successfully . I always like to plan around Education, Story Telling , and Showcasing .

1. WHAT IS THE PROMOTION, have your graphics created and, in your caption, writing what is your Hook to stop them in their scroll, who are you speaking to, and what will buying this help them with in their life. Then finish with a CTA (call to action ) you have to tell them what to do. Think of 2-3 graphics for the promotion .

2. WHAT ARE SOME QUOTES related to the promotion for example if it is Mother’s Day what are some Self Care Tips Mumma’s need to hear , what are some facts around how mums are known for not putting themselves first and tell them in your caption how you can relate and that’s why you are so passionate in helping more women realise that self-care is necessary not a luxury.

3. WHAT REELS can you create around your promotion , 1 showing your face, 1 showing your treatment or gift packs . Don’t forget your caption writing skills for your reels and hashtags as well! 4. GO LIVE. Video is such a favourable form to get your message out to your customers . You can do this via Facebook and Instagram at the same time if you are feeling savvy and share what your promotion is, who is it for, how can it help and how limited it is! This always helps create urgency when you put a number on how many are available.

5. COLLABORATE. Who has your audience but is not in direct competition with you. For example, the yoga studio down the road has probably a lot of clients that would love to know more about your business and likewise your clients may be interested in yoga - how can you collaborate and share what each other are doing so you can spread your message. You can do this in a joint live , a joint reel, a joint event even but keep it on social there is so many things you can be doing that doesn’t require a lot of time but can expedite the growth of your business! Stories Stories Stories - you have these 15 second clips that are a golden opportunity to speak to your audience in short form every day - are you sharing what your promotion is daily? Are you sharing how many you have left and creating urgency ? Are you speaking to the camera and using CTA’s and links to buy and book in your stories or just putting up your pretty graphic and not explaining what it is and why they should book.

6. FACEBOOK AND INSTAGRAM ADS. I won’t spend too much time here except if you don’t know how to do ads don’t spend any money on them and instead invest in someone who is an expert in this area or can teach you. Ads a fabulous way to generate income via social media though so if you are thinking of dabbling your fingers into them in 2022 you should, and my advice once again is via video and even via reels.

The truth is I scroll past pretty pictures, but I stop in my scroll when you speak because people buy from people , we don’t buy the product we buy into the person selling the product and if you can build trust in this way, you will fast track your sales via social media, I promise you .

Angela Sanchez

Angela Sanchez is the Beauty Business Mentor www.beautybusinessco.com