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MARKETING
USING SOCIAL MEDIA TO GROW YOUR BEAUTY BUSINESS IN 2022 By Angela Sanchez
When Social Media first popped up onto the scene back in 2004, it was all about friendships for Facebook and selfies, pets and pictures of food for Instagram. Fast Forward to 2022 they have gone from a simple photo sharing app to transforming into a full-on marketing channel business. Taking a look at Instagram and Facebook and some of their platforms newest features… In the last year alone there have been advancements In analytics, shoppable posts and new ways to drive Traffic from stores, plus the evolution of IGTV and Live video options. If you just take some time to go on your desktop and look at the functions of live streaming before you hit the red button, and afterwards with embedding your video into your newsletters, website, or placing on a you tube channel to be repurposed, it’s quite fascinating and heavily underutilised in our industry!!! Whether you are scaling for rapid growth In your beauty business or still getting your head around how it all works, it pays off if you are building a presence on Social Media and I mean in dollar form to. Social media has evolved. We’ve said goodbye to simple status updates (we miss you!) and hello to selling products and growing digital communities outside the 72
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treatment room doors. And while new social media features and trends can feel never-ending, they also give you the opportunity to experiment and connect with your audience in a different way. The big question Beauty bosses ask me, is can I really make sales on social media? The answer is 110% yes!! Just because you are a service based clinic, doesn’t mean you are limited to your local surrounding suburbs either - you have an Australia Wide Market that are watching you, and discovering your content and waiting for you to offer them a solution for their skin concerns. The other way making sales via social media works is not always instant either - you might be thinking your are not getting any ROI from time and ad spend or reels creation and planning out your posts , but you would be surprised who actually sees your posts and never ever likes or comments on anything but ends up booking with you or buying the promotion because they saw it on social media - but why didn’t they comment or like my post then!!! Well the fact is that majority of (non-business clients) that are on social media have no idea what to do with your posts unless you have a
strong call to action. They do not have the slightest clue how hard you worked behind the scenes to create that reel or have the courage to do that live . NOT A CLUE . So it takes your constant consistency with feeding the message of what you do, who you serve , what is that promotion, and how it will benefit your ideal client over and over and over . This is what will take them from discovering who you are on social media into awareness of how you can help them, into then considering to buy from you , to then finally deciding, ‘I want that Now’ and paying and booking with you right there with the click of their thumb. This requires some strategy otherwise it can become very overwhelming. The members within Beauty Boss Pro, my community where I Mentor in social media growth tips, Confidence and Mindset and helping you Unleash Your BeautyPreneur are supported in this type of strategy and with the constant changes of social media it’s important to be a part of a community that is helping you speed track in this area instead of staying stuck or left behind! Don’t be shy to reach out if you need help.
