mochahair Year19 Issue 1

i made t he change.

mocha group

mocha group

As part of our ongoing commitment to bringing you the best in hair, beauty and barbering, we’re excited to announce a bold new chapter for our three iconic publications.

As part of our ongoing commitment to bringing you the best in hair, beauty and barbering, we’re excited to announce a bold new chapter for our three iconic publications.

“This rebrand reflects our evolving vision, aligning our print and digital platforms under one unified identity—Mocha. We are still your trusted source for expert insights, trends, business tips, creative inspiration and industry news, but now with a stronger, more cohesive voice across all channels. Look out for the new Mocha Hair, Mocha Beauty, and Mocha Barber in salons and shops, online, and across our entire media network. We are excited to continue bringing you the very best of the hair, beauty and barbering world, with even more style, sophistication, and flair.”

“This rebrand reflects our evolving vision, aligning our print and digital platforms under one unified identity—Mocha. We are still your trusted source for expert insights, trends, business tips, creative inspiration and industry news, but now with a stronger, more cohesive voice across all channels. Look out for the new Mocha Hair, Mocha Beauty, and Mocha Barber in salons and shops, online, and across our entire media network. We are excited to continue bringing you the very best of the hair, beauty and barbering world, with even more style, sophistication, and flair.”

Linda Woodhead, ceo and founder of mocha group

Linda Woodhead, ceo and founder of mocha group

moc h a h ai r moc h a barber moc h a beauty

... 2025 REBRAND ...

The only media company servicing the industry with print online and digital magazines 16 times a year with over 280,000 readers annually!

REBRANDED TO moc h a h ai r

REBRANDED TO

moc h a barber

REBRANDED TO

moc h a beauty

mochagroup is also the proud owners of

contentscontents.

THE

I Made the Change – CPR Hair

Editors Letter 18-19 Industry News

Hair Shop

Dateline Imports

12 20 Years of Shaping Hair, Beauty, and Barbering in Style with Mocha Group

14 Let’s Hear it for the Girls By Candice McKay 16 Ten minutes with Charlie Gauci By Louise May

24 2024 AHIA Creative Australian Hairdresser of the Year, Sam James By Louise May 26 2024 AHIA Creative NZ Hairdresser of the Year, Andrew Cobeldick By Louise May 30 Building on a Legacy By Louise May

28 Holly & Me – B’Me Dream Salon By Matt Clarke

42 Beauty and Health, Intrinsically Connected By Louise May

44 A Haven for the Body & Soul By Louise May

48 Salon Spotlight: Toni Hilton’s ‘Beautiful You Hair and Beauty’ By Anthony Gray

34-36 2024/25 HOT SHOTS House

40 Meet the AHIA 2024 HOT SHOTS Team Winner – Victoria Shayler By Louise May 56 Meet Curate 2024 Winner: Byron Davey

Elevate in 2025 By Angeli Marie Shaw

Beyond the Filter By Keira Maloney

From Likes to Loyal Clients By Belinda Haigh

50 Hair the Movement 52 matrix All Stars 54 Get Your Early Bird Hair Festival Tickets

60 The Hair that was 2024 By Ryan Poole

61 2024: A Reflection By Shae Tsiknaris

62 Australia Vs the World By Sam James

74 Advocating for Hairdressing By Jenny Burns

How Fresha helps hairdressers save time

Balancing Business and Family By Coach Charlie

The Greatest Threat In Your Business By Kym Krey

Stop Running in Circles By Dwight Hodge

The Top Legal Mistakes Hairdressers Make By Cherrypicka

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman

jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS Louise

editors letter.

This moment marks the beginning of a bold new chapter for us all. After 19 incredible years of Hair Biz, we are stepping into a new era with Mocha Hair—part of the unified Mocha Media family. This evolution represents not just a rebrand, but a reinvigoration of everything we stand for: celebrating creativity, fostering community, and championing the very best our industry has to offer.

And what better year to do it than 2025 as this year is extra special as we celebrate Mocha Group’s 20th Anniversary—two decades of supporting, inspiring, and connecting the hair, beauty, and barbering communities. From small beginnings to becoming a trusted name across print, digital, and events, Mocha has grown exponentially. Yet, through it all, we have stayed true to our core values of collaboration, innovation, celebration and unwavering support for this industry we love.

As we enter this new year, I’m struck by the sense of opportunity that comes with fresh starts. For many, 2024 was a challenging year, but we’ve emerged stronger, more resilient, and more determined to focus on what truly matters. At Mocha, we believe in the power of community over competition. When we collaborate, when we support each other, when we share ideas and lift each other up, we all rise together.

This is where your energy should flow: towards connection, growth, and purpose. One of my favourite guiding principles is the idea of “compound consistency”—those small, steady actions, repeated over time, create extraordinary results. Whether it’s perfecting your craft, building your business, or nurturing your personal growth, remember; consistency is the secret ingredient that transforms good into great.

PUBLISHERS

does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in mochahair are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

Education remains at the heart of progress. Let’s commit to learning, evolving, and seeking out new opportunities to grow in 2025. And here’s a reminder: if you’re the smartest one in the room, it’s time to find a new room. Challenge yourself, step outside your comfort zone, and surround yourself with people who inspire you to be better.

This rebrand isn’t just about a fresh look, it’s about amplifying our shared voice and continuing to provide you with expert insights, trends, and creative inspiration. Mocha Hair is here to represent you, the visionaries, creators, and innovators who shape this incredible industry.

I couldn’t be prouder of our Mocha Family - the best team in the business, and of you, our readers, who make everything we do worthwhile. Here’s to a year of collaboration, creativity, and celebrating all that makes this industry thrive.

Together, let’s make 2025 unforgettable!

With love and gratitude,

Lou x

Louise May Editor – Hair Biz Magazine Editor in Chief – Mocha Group

Hello, and welcome to the very first edition of Mocha Hair Magazine!

Can you believe it? Mocha Group is celebrating its 20th anniversary in the Australian hair, beauty, and barbering scene! From humble beginnings to becoming a powerhouse in the industry, Mocha has been all about championing professionals, elevating talent, and setting the stage for creativity, business savvy, and community spirit. Whether it’s through major awards, jaw-dropping competitions, or cutting-edge publications, Mocha’s influence is everywhere – and it’s only just getting started!

Mocha Group’s Legacy: Where Innovation Meets Inspiration

Over the last two decades, Mocha Group has become the backbone of the Australian hair, beauty, and barbering industries. This dynamic organisation doesn’t just talk the talk – it walks the walk with programs that support, educate, and recognise the movers and shakers of the industry. From prestigious awards to exciting events, competitions, and publications, Mocha Group has created a platform where talent isn’t just noticed – it’s supported and celebrated.

Publications: Sparking Conversations, Inspiring Professionals

Mocha’s three flagship publications – HairBiz, Beauty Biz, and Barbershop – have been the go-to source for industry insights, trends, and business advice. These magazines are like the backstage passes to everything happening in the hair, beauty, and barbering worlds.

HairBiz Magazine: A Cut Above the Rest

Launched over 19 years ago, If you’re a hairdresser, HairBiz has always been a must-read. This mag is packed with the latest trends, tips on business growth, and interviews with some of the top names in the industry. Whether you’re looking to improve your salon management skills or get inspired by the latest hair technology and trends, HairBiz has you covered.

Beauty Biz Magazine: The Secret Weapon for Beauty Pros

For those in the beauty biz – from skincare to makeup to spa treatments – Beauty Biz has been an essential read for 18 years. This magazine gives beauty professionals everything they need to stay ahead: industry news, product features, business tips, and the latest trends. It’s like having a personal mentor in your pocket!

Barbershop Magazine: Where Barbers Go to Level Up

The barbering world has exploded in recent years, and Barbershop has been right there in the thick of it for 14 years. This magazine dives deep into the art of barbering, offering expert advice on everything from cutting techniques to business strategies. It’s the ultimate guide for barbers looking to up their game and stay on top of the latest trends.

Awards and Events: Recognising the Best in the Business

Mocha Group doesn’t just support the industry – it celebrates it with some of the most prestigious awards in the hair, beauty, and barbering world. If you’ve got talent, you’ll want to get your hands on one of these accolades!

20 Years of Shaping Hair, Beauty, and Barbering in Style

Australian Hair Industry Awards (AHIA) –Creative & Business

The AHIA Awards are THE gold standard in the Australian hair industry. Whether you’re in creative hairdressing or running an outstanding salon business, these awards shine a spotlight on the best of the best. And let’s not forget about the massive media exposure and career-boosting perks that come with winning!

Australian Beauty Industry Awards (ABIA)

Since 2012, the ABIA has been a major event for anyone in the beauty industry. From makeup artists to skin therapists, spa gurus to clinic owners, the ABIA recognises the brightest stars across all sectors of beauty. It’s an event that brings together the who’s who of the beauty world and trust us – you want to be there.

Australian Modern Barbers Awards (AMBA)

The AMBA, launched in 2021, and is dedicated to the fast-growing world of modern barbering. With categories like Best Modern Barber and Best BarberShop Business, the AMBA puts the spotlight on the talent, skills, and hard work of barbers who are redefining the craft.

Competitions: Shaping Tomorrow’s Talent

Mocha Group is all about nurturing up-and-coming talent. Their competitions, like Hot Shots and Beauty Squad, give young professionals the chance to step into the spotlight and show the world what they’ve got.

Hot

Shots: A Launchpad for Future Hair Stars

For hairdressers under 30, Hot Shots is the competition to enter. It’s a chance to showcase your creativity, win incredible prizes (hello, photoshoot!), and gain national recognition. Previous winners have gone on to score top roles in salons, education platforms, and global brands. Who’s next? It could be you!

Beauty Squad: Mentorship for Young Beauty Pros

If you’re under 35 and working in the beauty industry, Beauty Squad is the competition that will take your career to the next level. Winners are treated to a yearlong mentorship program, a stay in the Beauty Squad house and learning from industry icons. It’s like a masterclass in success, with plenty of career-making opportunities along the way.

2025 and Beyond:

Mocha Group Goes Global

As Mocha Group celebrates its 20th anniversary, it’s gearing up for even bigger things in 2025. With plans to expand beyond Australia into New Zealand, Mocha is about to take its influence across the Tasman. This means the AHIA, ABIA, and AMBA awards will now be open to New Zealand businesses, creatives and professionals. It’s an exciting step towards a truly trans-Tasman community of talent, creativity, and excellence. To reflect this exciting devlopment, the awards will be redefined in name by changing from Australian to ANZ Hair Industry, Beauty Industry and Modern Barber Awards Plus, with a rebrand of HairBiz, Beauty Biz, and Barbershop to Mocha Hair, Mocha Beauty, and Mocha Barber, Mocha is further embracing the digital age. These new names reflect the company’s growing online presence, giving professionals around the world easy access to the latest industry insights, trends, and business strategies.

A Bright Future Ahead

Mocha Group’s team, led by CEO and founder Linda Woodhead, is ready for whatever the future holds. With a solid omni-channel foundation in Australia across media, events and partnerships and a bold plan to expand into New Zealand, the next 20 years look even brighter. The team, including Jarred Stedman (General Manager), Kellie Woodhead (Art Director), Louise May (Editor-in-Chief), Nina Barbara (Sales Manager), Chereine Waddell (Social Media Manager), Jess Rich, (Accounts) and Brittany Henry (Executive PA), is ready to keep pushing the boundaries of what’s possible in the hair, beauty, and barbering industries across all media channels and awards

From industry-changing awards to publications that educate and inspire, Mocha Group is at the heart of the action, helping professionals reach their full potential. And with their digital channels and expansion, they’re making sure the Southern Hemisphere’s hair, beauty, and barbering talent gets the recognition it deserves. Here’s to 20 years of shaping the future of hair, beauty, and barbering – and to many more to come!

www.mochagroup.com.au

By Candice McKay

We invited Freelance Art Director and International Educator Candice McKay to dial up the inspirational female figureheads who are shaking up hairdressing on the global stage and chat about what being a woman means in the hair world today.

In this issue of mochahair, Candice McKay speaks with Susie McGill, the Artistic Director for Rainbow Room International, Schwarzkopf UK Ambassador, and current British Fellowship Hairdresser of the Year. Susie is actively involved in educating others and participates in seminars and shows both in the UK and internationally.

Susie is known for her photographic and creative work, for which she has won numerous awards and earned her a place as a British Hairdressing Awards Hall of Fame member.

In your view, how do gender dynamics influence the hairdressing industry, if at all?

I don’t see gender as a primary factor in my work. My focus has always been on delivering my best, regardless of whether the industry is maledominated or not. I emphasize to every hairdresser that success comes from self-belief and striving for excellence. The key is to remain true to oneself and push forward, rather than letting gender concerns dictate your success.

Given that 77% of the hairdressing industry is female, what do you think are the underlying reasons for the relatively low representation of women in top art director roles?

It often comes down to women standing up for themselves and believing in their abilities. Confidence in your vision and assertiveness are crucial. As an art director, it’s important to be strong and honest, even if it means being direct. Female empowerment is key - advocating for yourself is essential. Women also make great art directors because they are good listeners, which is invaluable for guiding a team effectively.

In your experience, what factors contribute to the gender disparity in top leadership roles within the industry, and how can companies address these issues to create more opportunities for women?

That’s a valid concern. It often depends on the company’s culture. For instance, at Rainbow Room International, we have a balanced leadership team with both male and female mentors. The women in our company are very successful and strong. I haven’t personally encountered these barriers due to the supportive mindset and mentorship I’ve received.

Given the importance of strong leadership and mentorship, do you think that enhancing mentorship opportunities could be a key factor in increasing female representation in top positions?

Absolutely. Mentorship is crucial at every career stage, especially as you advance. Strong mentorship provides guidance and helps shape individuals, which is something I’m passionate about giving back. At Schwarzkopf, I mentor young hairdressers, offering them exposure to photo shoots, shows, and industry events. It’s incredibly rewarding to see them grow into confident professionals. Effective mentorship helps create pathways for talent to flourish.

Susie McGill

How do you keep your creative juices flowing, and where do you find inspiration?

I’m very visual, so I draw inspiration from a range of sources— fashion shows, movies, music, artwork, and old books. Nostalgia also plays a role; I find inspiration in old movies and various forms of art. Mixing these influences helps keep my creativity vibrant and dynamic.

Some of your work exhibits a nostalgic quality. How do these influences from old books and movies manifest in your creations?

Nostalgia is a significant aspect of my work. The elements from old books and movies contribute to a timeless quality in my creations, making them resonate on a deeper level.

What has been your favourite project or look that you’ve worked on, and what makes it stand out?

One of my favourite projects was the “Monochrome Muses” collection. It featured a French aesthetic with a focus on structure and a black-and-white palette. The challenge of recreating it live on stage at Salon International made it particularly memorable. It was important for me to ensure that any image I create can be executed live, pushing the boundaries and testing my skills.

How do you balance staying true to your artistic vision while also meeting the demands of your clients and the industry?

Balancing artistic vision with industry demands is challenging. I see my creative work as my primary hobby and passion. Running the salon and educating keep me engaged, and I’m fortunate to have a supportive family and business partner. Maintaining this balance involves hard work, passion, and a strong support network.

What does success mean to you personally, and how do you measure it in your career?

Success to me is about excelling in all areas of life—hairdressing, relationships, and personal growth. It’s not just about career achievements but being successful in various facets of life. Personal fulfilment and achieving a well-rounded success are what matter most to me.

There’s something special about using music to enhance performances and manage nerves. How does music play a role in your creative process and stage presence?

Music is integral to bringing emotion to my collections. It animates the work and helps me manage nerves. For me, fashion music during shows is a key element that makes the experience incredibly fulfilling. It’s about creating an atmosphere that brings the concept to life.

In closing, what advice would you give to aspiring hairdressers who want to make a significant impact in the industry?

Believe in yourself and your vision. Stay passionate and committed, and don’t be discouraged by obstacles. Embrace mentorship and continuously seek to learn and grow. Success comes from hard work, perseverance, and staying true to your artistic integrity.

About the Interviewer

Candice McKay is a renowned interviewer and freelance art director, celebrated for her deep industry insights and engaging conversations with top professionals. Her expertise extends to art direction and education, where she nurtures emerging talent and shares valuable industry knowledge.

@candicemckay_

@suziemcgillhair_

COLLECTION CREDITS

ZEN: A collection inspired by Japanese minimalism. Capturing the essence of Japanese minimalism, ‘ZEN’ showcases clean lines, pure forms and precise shapes in each image. Embracing harmony and simplicity, this collection celebrates the beauty of understated elegance and refined aesthetics.

Hair: Suzie McGill, Artistic Director at Rainbow Room International

Photographer: Michael Young

MUA: Jak Morgan

Styling: Claire Frith

ten minutes with

Charlie Gauci

By Louise May

With 17 years in the industry, Charlie Gauci is a Sydney-based hairstylist known for creating natural, lived-in looks that highlight each client’s unique beauty. Charlie’s journey started at 18 when he was captivated by the effortless waves and glamour of the Victoria’s Secret Fashion Show. From that moment, he knew hairdressing would be his creative outlet, and it’s been his passion ever since.

Keeping hair healthy is always at the heart of what he does, alongside delivering styles that feel fresh and wearable. As an O&M ambassador and educator, Charlie is all about sharing his knowledge to help other stylists feel confident and inspired. For him, it’s about connecting with people, bringing out their best, and making them feel amazing inside and out.

Mocha Hair Editor - Louise May spends 10 minutes with Charlie chatting about his industry journey and new ambassador role with O&M.

Can you tell us about your journey in the hairdressing industry?

I started my apprenticeship at 18, and the love I had for hair back then hasn’t faded one bit. 17 years on, I still feel so lucky to do what I do. From those early days to where I am now, it’s been a rewarding evolution from a beginner excited to learn to a stylist confident in my craft and proud of the work I create every day.

What inspired you to become a hairstylist?

It all started with the Victoria’s Secret Fashion Show. The effortlessly sexy waves and polished styles were so captivating. I was obsessed! I’ve always been creative, and realising I could use that creativity to make people feel good about themselves made hairdressing the perfect fit for me.

You’ve worked all over the world. How has that experience shaped your career?

Travelling and working in different places really shaped how I approach hair. It taught me how to adapt, think on my feet, and appreciate the beauty in different styles and techniques. More than anything, it reinforced the importance of simplicity clients want hair that’s both timeless and wearable.

Why did you choose O&M, and what drew you to join the team as an ambassador?

O&M aligns perfectly with how I approach hair, it’s all about beautiful results without compromising the health of the hair. Their products are clean, innovative, and perform exceptionally, which is exactly what I need as a stylist. Joining their team as an ambassador was an easy decision because I genuinely love their philosophy and the results I can achieve with their products.

How does O&M align with your philosophy as a hairstylist?

My goal has always been to enhance natural beauty while keeping the hair in its best condition. O&M shares that focus by creating high-performing, sustainable products that support hair health. They’re all about blending beauty and care, which is exactly what I strive for in my work.

What are your top 3 favourite O&M products, and why?

1. Frizzy Logic Shine Serum – It’s my go-to for a flawless finish. It smooths out frizz, adds shine, and keeps the hair light and soft perfect for wrapping up my signature blowouts.

2. Desert Dry Volumizing Spray – This is my secret weapon for texture and volume without the sticky feel. It’s amazing for creating that lived-in, undone look.

3. Original Queenie Firm Hold Hairspray – It’s got the hold I need without the stiffness, keeping styles in place while still feeling natural and touchable.

What can we expect from you as an O&M educator? You can expect practical techniques that work in real salon settings. I want to share tips that make your job easier while delivering gorgeous results like seamless root shadows, dimensional colours, and achieving soft, lived-in finishes. I aim to build confidence and inspire creativity.

Any exciting techniques or trends you’ll be focusing on?

I’m really loving soft, natural grow-outs, blending highlights with root shadows to make the colour more seamless and longlasting. I’ll also be focusing on dimensional highlights and creating effortless, modern textures that clients can maintain with ease.

What do you find most rewarding about teaching and mentoring other stylists?

There’s nothing better than seeing a stylist nail a technique they’ve been working on or feel more confident in their skills after a session. Knowing I’ve helped someone grow and take their work to the next level is such a rewarding part of what I do.

What’s your go-to playlist when creating those iconic wavy blowouts?

My playlist is all about setting a relaxed, upbeat vibe in the salon and some good soul-feel music. It’s all about creating the right atmosphere.

What are you most looking forward to with your O&M role?

I’m excited to connect with other stylists who love creating beautiful, healthy hair as much as I do. Sharing my favourite techniques and seeing others put their own spin on them is what inspires me. It’s all about learning from each other and growing together. I can’t wait to see where this journey takes us!

@charliegaucihair

Industry News.

JENNI TARRANT OAM OF BOND HAIR RELIGION LAUNCHES FOUNDATION AND WINS 9 MAJOR AWARDS

Multi-award-winning Canberra hairdresser Jenni Tarrant OAM has launched her Tarrant Foundation, which supports atrisk women and children. Her salon, Bond Hair Religion has arguably won the biggest string of awards by any hair salon in one year.

The Tarrant Foundation’s mission was announced at Bond Hair Religion’s 20th Anniversary Gala Ball, which was held on 30th November this year.

Never one to avoid supporting as many children as possible, the Gala raised $45,000 for children at risk in Australia.

The new Foundation will help vulnerable women and children who have experienced family violence and sexual abuse.

After 41 years in hairdressing, Jenni is preparing for her retirement, where she will focus on helping victims of sex trafficking in Cambodia, which is the gateway of human trafficking in Asia.

“It is my life mission to support children and women who are isolated and in trauma. The sex trafficking situation in Cambodia is rife and I am making plans to live there and set up support services through the Tarrant Foundation.”

Hugely admired in Canberra and in the hairdressing industry for their creativity, business professionalism, and community engagement, Jenni and the Bond Hair Religion Team have won an outstanding ten national creative and business awards this year. Here is the 2024 list.

Winner – 2024 Altitude Awards Inspiring Woman of the Year (consistently inspiring and having a meaningful impact)

Winner – 2024 Altitude Awards Pioneering Award (10+ years of service and mentoring to industry)

Winner – 2024 Altitude Awards Customer Care Award (exceptional customer service and satisfaction)

Winner – 2024 AHIA Business - Best In-Salon Training

Winner – 2024 AHIA Business – Salon Manager/Coordinator of the Year –Amber Bullock

Winner – 2024 Australian Achiever Awards – Remarkable Customer Service in Hairdressing

Winner - 2024 AHIA Creative NSW/ACT Hairdresser of the Year - Jenni Tarrant

Winner – 2024 AHIA Creative Master Colourist of the Year – Amber Bullock

Winner – 2024 AHIA Creative Salon Team of the Year

Winner - 2024 Australian Achiever Awards Remarkable Customer Service in Hairdressing Services.

“Bond Hair Religion is bigger than just a business, we have a responsibility to nurture and care for our team, providing a safe and special place for each and every person that enters, and luxury client experience from beginning to end. We care for our planet, and we help make a difference in the world. We are a community.

It is so easy to become totally invested in ourselves. It is our responsibility to make the world a better place for our community.” Jenni Tarrant.

UNDERSTANDING GRIEF AND ANXIETY IN THE SALON

With 20 years of experience as a hairdresser and four salons under her belt, Cassandra understands the daily challenges faced in the salon environment. Now a retired hairdresser turned soul therapist and energetics specialist, she has developed workshops tailored to address anxiety and grief for salon professionals and their clients.

Cassandra’s “Understanding Grief” workshop provides tools to recognize and manage grief both personally and professionally. It includes techniques to balance personal grief and maintain a positive salon atmosphere, fostering a supportive environment for both staff and clients.

In her “Managing Anxiety” workshop, Cassandra explores the nature of anxiety, offering awareness and understanding. Participants learn techniques to manage anxiety in and out of the salon and tools to help clients who may experience anxiety during their visits.

With over five years of experience in the health and wellness industry, Cassandra has shared these transformative workshops with hundreds of professionals. By equipping themselves with these essential skills, salon teams can enhance emotional intelligence, strengthen their salon energy, and create a safe, empowering environment for everyone. Invite Cassandra to your salon to help your team manage life’s challenges while delivering exceptional experiences for your clients.

For more information visit www.cassandrabarrie.com

FOIL ME DELIGHTS WITH THE JUICY LAUNCH OF THE FRUITY FRUIT FOIL!

This summer, like a glass of freshly squeezed juice on a hot day, Foil Me’s delicious new collection, The Fruity Fruit, will tantalise your senses and leave your guests feeling fresh and rejuvenated.

Designed in collaboration by Foil Me’s Creative Director, Emily Ciardiello, and Graphic Designer, Chelsea Winter, The Fruity Fruit features a colourful fruit print with playful pops of orange, red, green and yellow against a deep blue background.

Flecked with vibrant bursts of zesty citrus, mouthwatering melon and a moreish medley of tropical treats, this deliciously juicy foil is the perfect way to add a touch of fun to your salon this summer!

Foil Me CEO and Creative Director, Emily Ciardiello, says: “This delicious foil just makes my mouth water every time I see and think about it; it screams summer vibes! We designed it for our hair artists so they can feel that same level of excitement and happiness that you get when the first hot days of summer begin!!”

Launching 10th February! www.foilme.com.au

NEW YEAR, NEW HABITS: MAKE 2025 YOUR SALON’S YEAR OF IMPACT

The start of a new year brings fresh possibilities, and it’s the perfect moment to rethink habits in your salon. With small, intentional changes, you can make a big difference—for your business, your clients, and the planet.

Sustainability isn’t just about recycling; it’s about creating a salon experience that works smarter, cuts waste and inspires your clients to feel good about where they sit in the chair. So, let’s dive into five practical ways you can start to build impactful habits in your salon this year.

Save Water, Save Money

Water is the lifeblood of a salon—from rinsing colour to freshening up a client’s style—but every drop matters. Devices like ECOHEADS Showerheads can reduce water usage by up to 65%. Less water used means lower bills, and your clients will love knowing you’re using smart tech that doesn’t waste a drop.

Pro tip: Let your clients know about the upgrade! Sharing small wins like this shows your salon’s commitment to doing things differently.

Ditch Chemicals, Go Cleaner

Traditional cleaning products can contain chemicals that linger in the air and wash down the drain—not exactly the vibe you want for your salon space. Switch to biodegradable and non-toxic alternatives that are kind to your space, your team, and the planet. Brands like Dominant and Thank you, (Psst… members, they’re available through the Sustainable Salons Rewards Store!), are perfect for keeping your salon sparkling without any harmful side effects.

Rethink Packaging

From colour tubes to retail products, packaging waste can add up fast in the salon world. Make a conscious choice to stock products with refillable or recyclable options where possible. Why not encourage clients to bring back empty containers for recycling? It’s a small step that shows you’re thinking ahead—and it helps keep waste out of landfill.

Cut the Paper Trail

Paper can sneak into almost every part of your salon—from appointment books and consultation forms to printed receipts. By switching to digital alternatives, you can streamline operations, save time, and cut waste. Digital booking systems, e-receipts, and online consultation forms are all practical options that reduce paper while improving the client experience. You can even replace printed drinks menus with a scannable QR code for easy access on your clients’ phones. Going paperless keeps your salon tidy, modern, and better for the planet.

Mix Smart, Not Wasteful

Colour waste is a hidden cost in many salons—literally going down the drain. Tools like Vish can help manage and measure your colour usage, meaning less product wasted and more money saved. It’s a simple shift that can reduce chemical waste and bring savings to your business.

Why These Small Changes Matter

Sustainability in salons isn’t just a trend—it’s where the industry is headed. More clients are looking for businesses that align with their values, and by taking action now, you’re not just future proofing your salon; you’re setting an example. Reducing waste, saving water, and cutting chemicals creates a healthier space for your team and a brand story that your clients can connect with.

Creating Impact, One Salon at a Time

At Sustainable Salons, we help keep salon waste out of landfill and give it a second life—from plastics turned into combs and sunglasses to hair clippings used to soak up oil spills or nourish your plants in Soilz Alive. The new year is the perfect opportunity to do things differently and make every choice count. Small changes in your salon can create a big impact, and together, we can make every salon experience sustainable.

@sustainablesalonsanz

i made the change.

Change is more than a moment; it’s a movement—a dynamic process of evolution and transformation. It begins with a decision, often small but deeply personal, that ripples outward, touching lives and inspiring progress. The “I Made the Change” campaign, by CPR HaIr, embodies this spirit, encouraging salon professionals to embrace transformation and partner with an Australian-owned, family-run colour and haircare brand.

At its heart, CPR Hair is a brand born from love and dedication. It champions a salon-first philosophy, emphasising community, connection, and empowering its salon community. With a comprehensive ecosystem of support and resources, CPR Hair has become the preferred choice for salons across Australia. “The support we’ve received throughout our journey with CPR has been unmatched—something we’ve never experienced at this level with any other colour brand before,” says Ashlie, owner of Infinity Hair Co.

For over 60 years, CPR Hair has been committed to delivering high-quality haircare solutions and a reliable, true-to-swatch colour system. Inspired by the diverse Australian climate and outdoor lifestyle, each product is formulated with a perfect balance of natural technology, designed to bring hair to life while addressing specific needs.

“I spent a year searching for a brand that truly aligned with my values—something I could proudly offer my salon clients. CPR stood out not just for its beautiful products but also for its affordability, benefiting both me and my clients,” shares Aimee Egan.

Transformation isn’t just about adopting new products— it’s about creating opportunities for growth and inspiration for your entire salon team. This philosophy is at the heart of CPR’s education brand, The Circle. As part of the I Made the Change campaign, The Circle enhances CPR’s commitment to excellence by offering a comprehensive calendar of educational opportunities both across Australia and online. From advanced styling techniques and cutting-edge colour workshops to blowdry mastery and social media training, The Circle equips salon professionals with the tools to elevate their craft and their businesses.

“I remember attending the Salon Forum during my switch to CPR, and thinking, ‘I have found my people.’ Since partnering with CPR, I’ve experienced remarkable growth as a stylist, which I credit to their incredible support—from my Business Development Manager and Educators to CEO Cass Donnelly, who personally took the time to sit with me, treating me like family and an equal. The brand’s growth over just one year has been amazing, and I’m thrilled to be part of this journey as we continue to grow together,” Aimee Egan shares.

The I Made the Change campaign is more than a movement; it’s an invitation to be part of something bigger. It’s a call for salon professionals to align with a brand that values their craft, their salon team - no matter what stage of their career - and their community. Change, after all, is contagious. When one salon takes the leap, it inspires others, creating a ripple effect that uplifts the entire industry.

Are you ready to make the change?

www.cprhair.com

2024 AHIA Creative Australian Hairdresser of the Year

Sam James

By Louise May

Crowned the 2024 AHIA CREATIVE Australian Hairdresser of the Year, Sam James is on fire—and she’s taking the industry with her. Known for her electric energy and boundary-pushing creativity, Sam’s FUTURE 54 collection is a jaw-dropping blend of retro rebellion and futuristic edge, proving that she’s not here to play small.

But this win isn’t just about killer hair - it’s about a career built on grit, heart, and a refusal to stay in the comfort zone. From mentoring her team in the salon to smashing it on international stages with MATRIX, Sam is a force who’s inspiring the next generation while keeping the Aussie hairdressing scene firmly in the global spotlight.

In this chat with Mocha Hair Editor Louise May, Sam talks about the moments that defined her, the creative chaos behind her collections, and why listening, planning, and taking big swings are non-negotiables. Fierce, fearless, and unapologetically bold, Sam James is rewriting what it means to be a hairdressing icon

Congratulations, Sam. Winning the 2024 AHIA Creative top gong is such an incredible achievement. What does this recognition mean to you and your career?

Thank you so much Lou, I’m still pinching myself over this year! I enter these awards to push myself in new creative directions, so when I get finalist, I celebrate the fact that I’ve been chosen to stand amongst the incredible talent we have here in Australia. So, to win, well if anyone was there or has seen the video… they’ll know it was everything to me, to be awarded this title. For my Career, it has encouraged me to take another step which led me to the British Awards as International collection Finalist.

Your FUTURE 54 collection is a breathtaking fusion of retro nostalgia and futuristic innovation. What was the inspiration behind this collection?

It’s truly my favourite, Thank you! I wanted to do what I always try to do – evoke emotion across the collection, and showcase something innovative. It started with Suffragette thoughts, then moved to self – expression which of course led to the 70’s. Having an A Class team that got excited about the concept really helped. I’m all about the brief! I’m an organised freak, so I always find the strength of any collection, is in the planning.

The collection features a mix of intricate techniques, from afro-inspired shapes to shimmering metallics and tinsel wigs. Can you share how you xreated these standout looks?

Like any project, I sketch the looks once I can visualise them. Then I have to play A LOT! Get it wrong generally, A LOT! Then it may work, or it doesn’t, and I move on. Sometimes I come back but other times its left there. This is 13 years of shooting for me, so it’s definitely experience now that is a major strength when I’m designing and creating these looks.

As a member of the MATRIX Global Artistic Team, you have the unique opportunity to travel the world educating and inspiring stylists. How has this global exposure shaped your artistry and your understanding of what it means to be a leader in the hairdressing community?

Oh, great question, I have the absolute honour of doing this role, and I take it soooo seriously – I think because I feel like I’m representing the Australian Industry as a whole, by doing what is true to me, and what we educate and showcase here, I put a lot of weight on these jobs. Yes, I am having the time of my life! But it is a job, the best job in the world to me! and I need to deliver above and beyond always, because I want to keep doing it, and do it bigger and better!

After touring the world the last 18months, I can honestly say, even the greats think Australia is leading the way in Hairdressing. Education, Awards, Photographically, they are all raving about us, so I intend to live up to that.

Why is mentoring and empowering your team such a priority for you, and how do you think this has contributed to your success?

It starts in house. As a Hairdresser, I have always believed it is your duty to give back and build our community, Education is absolutely key to the longevity in our industry - focusing on the passion and excitement. This is what I always aim to bring to all my sessions. Be it every Wednesday morning with my team, My matrix classes around Australia, or on an international stage like India or London.

As a business owner, I can’t take new clients now, so if I want to continue having a successful business, and be able to step away to work globally throughout the year, I need longevity in my team, and for them to feel confident that they are where they need to be in their skills, to feel empowered to look after all of our clients.

In your salon, you dedicate time each week to mentoring your team, focusing on both technical mastery and personal growth. How do you create an environment that balances structure with the freedom for your team to explore their creativity and individuality?

PLANNING LOU! Lol it’s all planned. We train every week, pow wows every week, and one on ones fortnightly, Team meetings fortnightly, funny group chats and shared wats app groups. Connection is key! Honestly, Listening to what they WANT and blending it with what they need, has been very successful for us. It feels personalised, not routine or mandatory, flexible, and supportive. I am their biggest cheerleaders as they are for me. We’re currently planning 4 shoots!

Beyond your creative work, you’re deeply committed to making an impact in the community. How do these initiatives reflect your values as a hairdresser and leader?

Honestly, it’s been very hard to upkeep my role that was very regular with Hairaid. They do amazing things and whenever I can get there I do, but I wanted to take a more constant approach.

There are many disadvantaged people out there that want desperately to be a hairdresser or just be in our environment. After a discussion with my sister, Director of Jupiter Supports (supporting participants on the NDIS) I said why can’t they be in the salon? Feel that feeling of achievement and accomplishment, and the support of a team -not just a support worker. So, we made it happen, and Cam has been with us 1 day a week, for 18 months, and he is well and truly part of our team.

You’ve represented Australia on global stages, judged international competitions, and worked on editorials seen around the world. Is there a particular moment that stands out as especially transformative or memorable?

Actually yes, my most recent trip to London. The day I had with Matrix at the London Loreal Academy, was to lead a development day with their Artistic team, that educate and do shows all over the UK and Europe. It was the most nervous I’ve felt in years! 4 people in the room were up for awards that week at the British Hairdressing Awards, and most had won them before. Some even judges for our Australian awards. Definitely Imposter syndrome that week! But the day was incredible, the feedback has been amazing, and It was a typical example of how important it is, and how far you can leap, when you get out of your comfort zone, after working so hard to get there.

Your achievements span multiple facets of the industry. What do you think sets you apart and defines the unique qualities that earned you this incredible award?

That’s tough, because I think there are so many people equally deserving. I think, when you take people on your journey with you, whether that’s

building an incredible team to experience it all with you, partnering with incredibly supportive brands like my Matrix family to help you grow, or sharing it with your loved ones at home that support and cheer for you constantly, you stay grounded and are focused on why you’re doing what you’re doing - A better life for family, better job satisfaction for you and your whole team, and to help others, and the industry as a whole, grow.

Looking to the future, what excites you most about where the hairdressing industry is heading, and what are your hopes for the legacy you’ll continue to build as an artist and educator?

Right now, all the travel and exciting things I’m doing, is making it feel like anything is possible! The world is definitely getting closer. For Australians, we’re so far away physically, but social media is helping with that dramatically. We’re seeing hairdressers globally looking to Australia for trends, education and inspiration, and I’d like to think - like I just did in London, we will be the ones creating a platform to showcase new and improved techniques trends.

@samij_hair

Andrew

2024 AHIA Creative New Zealand Hairdresser of the Year Cobeldick

By Louise May

Andrew Cobeldick’s victory as the 2024 AHIA CREATVE

New Zealand Hairdresser of the Year marks a monumental moment in his career, celebrating a journey defined by growth, passion, and relentless dedication to his craft. This prestigious accolade goes beyond technical expertise, embodying the countless hours Andrew has devoted to perfecting his skills, exploring innovation, and staying ahead in the ever-evolving world of hairstyling.

For Andrew, this achievement is both humbling and affirming, a recognition of the risks he has taken, the lessons he has embraced, and the invaluable collaborations that have shaped his path. Professionally, it opens doors to new opportunities, reinforces the trust of his clients, and fuels his commitment to mentoring and empowering others within the industry. Winning this award reflects how far Andrew has come and inspires him to continue creating, innovating, and sharing his passion with the hairstyling community.

Editor of Mocha Hair – Louise May, chats with Andrew about his recent win, and industry journey.

What do you think made your entry stand out to the judges this year?

Good question! And a hard one! I believe my entry stood out to the judges because of its compelling story, exceptional technical skill, and unrelenting passion. Each look was designed to evoke emotion and take the viewer on a journey, showcasing a balance of precision cutting, intricate styling, and innovative texture work. The collection reflected my dedication to pushing the boundaries of what’s possible in hairstyling while staying true to my creative vision. Every detail was crafted with intention, highlighting not only my technical ability but also the deep love I have for the artistry of hair , leaving a powerful and timeless impact.

Can you share the inspiration behind your collection and how you brought it to life?

The inspiration was... Step into the whimsical and exhilarating world of my latest hair collection, where the grandeur of the Met Gala collides with the prestige of the Oscars, but with an unexpected twist – it’s 3 AM, and the night is still young as you find yourself frolicking through the city streets.

Infused with the euphoria of a night to remember, each hairstyle in this collection exudes an air of carefree exuberance and untamed beauty.

I wanted to bring something fun and Avante Garde but something that also had a story and something captivating about it. I love being able to read emotion in my creation weather its light or dark, happy or sad! But truly 3 days before I shot this collection, I found out I was going to lose my beautiful 4-legged best friend and funnily enough here name is Gigi and that’s where the name comes from is in tribute to her!

You have worked closely with Richard Kavanagh for over a decade, What are the biggest lessons you’ve learned and how have they shaped you?

Working closely with Richard Kavanagh for over a decade has been one of the most transformative experiences of my career. His approach to creativity and innovation has taught me the value of constantly pushing boundaries and thinking beyond the ordinary. Richard’s emphasis on storytelling has shown me how to craft not just beautiful hair, but meaningful narratives that resonate with people.

One of the biggest lessons I’ve learned is the importance of precision and discipline in mastering technical skills, while still allowing space for experimentation and play. Richard’s ability to balance those elements has inspired me to develop my own style that is both technically strong and creatively bold. Not only that but LISTENING! Taking it all in. Sometimes less is more.

He’s also instilled in me the power of collaboration and mentorship—sharing knowledge generously and encouraging others to grow. This mindset has shaped how I work with brands, my team and everyone and everything! Ultimately, Richard’s guidance has taught me to approach every opportunity with curiosity, humility, and the courage to innovate.

As someone who has been mentored and now mentors’ others, what do you hope to instil in the next generation of stylists, and how do you see your role in shaping the future of the hairdressing industry?

As someone who has been both mentored and now mentors others, I hope to instil in the next generation of stylists a passion for lifelong learning, a commitment to their craft, and the confidence to push creative boundaries. I want to inspire them to embrace both technical precision and artistic expression, encouraging them to see hairdressing as more than a skill—it’s a platform for storytelling, innovation, and connection.

My role in shaping the future of the industry is to lead by example, sharing not just techniques but also the values of resilience, collaboration, and adaptability. By nurturing their unique visions and providing opportunities for growth, I aim to cultivate a new wave of hairstylists who are fearless, curious, and ready to redefine the industry’s future. Together, we can build a community that values creativity, inclusivity, and continuous evolution.

You’ve conducted numerous workshops across Australasia. What is your favourite part about teaching?

My favourite part about teaching workshops is witnessing those “lightbulb moments” when students grasp a new concept or technique and feel empowered to take their creativity to the next level. There’s nothing more rewarding than seeing their confidence grow as they realize their potential. I love the energy and exchange of ideas in a workshop environment—it’s a space where everyone, including me, can learn and be inspired. To inspire creativity, I tailor my sessions to be highly interactive and adaptable to each group’s skill level and interests. I encourage students to experiment, make mistakes, and think beyond traditional techniques. By incorporating storytelling, innovative approaches to styling, and hands-on demonstrations, I aim to create an environment where they feel both challenged and supported. My goal is to ignite their passion and equip them with the tools to express their unique vision through hair.

Your journey as a hairstylist has transcended borders, earning you esteemed recognition on the international stage. Can you tell us about this?

My journey as a hairstylist has been a whirlwind of creativity, growth, and collaboration that has led to recognition on the international stage. Working beyond borders has allowed me to immerse myself in diverse cultures, styles, and techniques, broadening my perspective and inspiring my artistry. From collaborating on global editorial shoots to presenting at prestigious events and conducting workshops, each experience has been a chance to showcase my vision and connect with like-minded creatives around the world. Earning international recognition is deeply humbling, as it reflects not just the quality of my work but also the stories, I’ve been able to tell through hair. It’s a testament to years of dedication, continuous learning, and a commitment to pushing creative boundaries. These opportunities have not only shaped me as a stylist but also fuelled my passion to share knowledge, mentor others, and continue contributing to the global hairdressing community.

How do you balance the demands of running a successful career with staying creatively inspired and continuing to push boundaries in your work?

I DONT! ha-ha . I call in Harmony but... Balancing the demands of a successful career while staying creatively inspired and pushing boundaries is a constant, but rewarding, challenge. I approach it by being intentional about carving out time for both professional responsibilities and personal creativity. Staying connected to what inspires me—whether it’s art, fashion, nature, or travel—fuels my imagination and keeps my work fresh.

I also prioritize collaboration with other creatives, like makeup artist Serena, as those partnerships often spark new ideas and perspectives. Mentoring Buoy Salon apprentices has been another source of inspiration, as teaching often reignites my passion and challenges me to innovate.

On a practical level, I ensure I stay organized and delegate where possible, which allows me to focus on the aspects of my work that truly excite me. Most importantly, I’m committed to lifelong learning—attending workshops, exploring new techniques, and challenging myself to step outside my comfort zone. This balance between structure and creativity helps me maintain both my career and the drive to push boundaries in everything I do.

Can you tell us about your charity work? Why is volunteering and giving back so important to you?

My charity work has often revolved around contributing to organizations whose values resonate deeply with me, such as the SPCA, where I’ve supported initiatives that ensure animals receive the care and love they deserve, and the Mary Potter Hospice, which provides compassionate end-of-life support to individuals and their families. Volunteering is a way for me to honour the connections we share with both humans and animals, recognizing that even small gestures can make a meaningful difference in someone’s life. The loss of my beloved deaf dog, Gigi, who brought unconditional love and taught me the importance of empathy and understanding, further motivates me to give back, as it’s a reminder that every living being deserves kindness, comfort, and dignity.

What is on the agenda for the next 12 months?

Over the next 12 months, I’ll be hitting the ground running with over twenty workshops across NZ and fingers crossed internationally! focusing on mentorship, hands-on demonstrations, and creative inspiration designed to push both emerging talent and established stylists to the next level. I’m planning several new hair collections that not only showcase innovative techniques and storytelling but also highlight the importance of giving back to our communities.

Collaboration will remain at the heart of everything I do—partnering with likeminded creatives, supporting charitable initiatives, and staying true to my guiding principle of being the best version of myself. Ultimately, my goal is to inspire everyone I connect with, whether that’s through teaching, creating, or simply sharing ideas. And of course, keep an eye on Andrew Cobeldick the BRAND... there are a few exciting things in the pipeline, so watch this space! @andrew.cobeldick

Holly & Her

B’ME Dream Salon

I’ve personally been friends with Holly for over a decade now and have watched her career boom, from working in a small shopping centre chain salon to owning one of Brisbane’s boldest, coolest salons. It’s been aweinspiring to watch her career growth.

Speaking of the boldest and coolest Brisbane salon, B’Me Hair. Holly has also crafted a salon that feels like Barbie’s very own dream house, wall-to-wall pink, the salon offers a vibrant and welcoming space for clients to explore their boldest hair aspirations.

Yet Holly’s influence extends far beyond her salon. She has taken on all aspects of the hair industry. From innovative colour techniques to setting new trends, Holly’s work has not only transformed her clients but also inspired a new generation of stylists.

Whether she’s transforming a client’s look or mentoring aspiring stylists, Holly’s influence is felt throughout the industry. Her passion for vivid colours and her dedication to her craft continue to set her apart as a true leader and inspiration in the world of hair.

A chat with Holly…

By Matt Clarke

A woman who truly needs no introduction to the world of hair, Holly Sharpe is a trailblazer renowned for her mastery of vivid colours. Her creative approach to colour has made her a soughtafter professional, with partnerships with brands such as Danger Jones, Tuft, and Revlon Professional.

Let us know about Holly, what drove you into the world of hair? Hairdressing has quite literally been my dream job since I was little. I moved to Australia when I was 14 from London and didn’t quite fit in, so after a lot of thinking, my parents let me leave school and start hairdressing full time when I was only 15 (it was a punt because I was the child who easily got bored of every single dance class/sport I decided I wanted to try). I thank my lucky stars every day that they let me start hairdressing, it has absolutely pulled me through the hardest times of my life so far and has been my safest place. Hairdressing is a part of me, and I love it with my whole heart.

Haha, the punt that truly paid off, now clearly colour is your game, talk to me (a hairdresser, petrified of the colour world) about your approach to colour and where this love for bold vivids stems from. When I was studying at Brisbane School of Hairdressing, we had to paint the colour wheel, and when the teacher came over and saw the absolute MESS I had made everywhere on what I had to paint, he said, ‘Well, we’ve found the colourist of the class, ha-ha. I love everything about colour. I love how it can make someone feel like themselves and see themselves in a way they never have before. I know for me when I went red for the first time, it felt like an evolution, and I was really finding who I was as a person (I will never come out of my red hair phase ha-ha). So, to give that gift to people is amazing, no matter their age/ethnicity/gender colour can literally be for everyone.

That culture of making people their authentic selves is exactly what B’me has become known for. You opened in the new location a year ago, way bigger and way pinker, tell us about it, how is the new shop going?

I opened the new and improved B’Me Hair with my business wife Tab, and I LOVE IT. It’s what my dreams are made of (I was the child that ALWAYS had a pink bedroom) and every single morning I step foot in there I feel motivated and inspired to keep chasing after whatever wild dreams I have.

Not only that, but we have also created a beautiful and safe space for all our amazing community to enjoy (the recliner massage basins are always a win too).

I am so proud of B’Me Hair and can’t wait to see what we can achieve next year!

It’s no easy feat being a salon owner, I’m sure the stress has already shaved a few years off, what are your tips to managing the trials and tribulations of owning/ running a salon? Give us an insight into the success?

Oh man, I took over the business just 4-6 weeks before the dreaded Rona hit. I had just hired my first ever apprentice/ employee and honestly had NO IDEA what I was doing when it came to business.

For me, some things I’ve learnt over the last 4-5 years of being a business owner is:

1. Be patient, Rome wasn’t built in a day. Give things time to grow and be consistent. You got this!

2. Focus on who is showing up to support you, not the people you thought would be there. Use your support people and It’s 100% ok to ask for help/need help.

3. If you’re lucky enough to find someone to be in business with, DO IT!! I’ve been working with my business partner Tab for 2+ years now and it has made something that felt very lonely at times so much better.

My main goal has always been to create a safe space for my team and clients. A creative space that my team can thrive in and achieve as much as they desire to. I’ll forever be working on that but have learned a lot of lessons along the way and will continue to do so.

You’ve completed a national tour of your course ‘prism placements’ sponsored by Revlon professional. Tell us about the tour? What education means to you? And how you went about designing a course/ what this course meant to you?

Prism placements was a great success! It was amazing working with Revlon Professional again and being able to share it with stylists around Australia.

I’m a huge believer of the KISS method ‘keep it simple stupid’ so when I created the prism placements workshop, I wanted it to be simple yet effective with a versatility to suit all stylists and clients. It was super fun, and it was amazing seeing so many stylists try something new and think outside the box!

most favourite things, sharing something I love so much with others to help elevate their skillset is just something you can’t beat and something I will always do.

You also were just on the main stage of Hairiest with Danger Jones, who just launched into the Australian market, tell us about your experience on the main stage. The brand and how you got involved with them? I actually saw Danger Jones on Instagram when they first launched in the USA and messaged them multiple times (I have no shame, I will quadruple message ha-ha) about when they would be launching in Australia and then Nick and Bianca at Salon Cosmetics announced they were launching DJ and I hit them up straight way. They’ve been amazing to work with as always, I worked with them a while back with Colortrak, so I was definitely excited to be able to work with the team again. It’s the best creative brand on the market and I am so grateful to be a part of the team. David and Alexis who created the brand are probably two of the coolest humans I have ever met, and I will be inspired by them always. What they have created has been made with pure love and passion and I love that shit!

Watch this space because they’re just getting started!

Now that you’ve conquered Australia’s biggest stages, what’s next for Holly Sharpe Hair?

Well, if you know me, you know I always have some kind of project in the works, so my business partner and I are going to be opening a Hair and Beauty Kingdom Brisbane location VERY SOON!!! We are so excited to be able to offer people all their hair, beauty and barber essentials and some incredible brands!

We have also been working on our own premium hair extension brand called ‘Couture Hair Extensions’. We have spent the last 2+ years trailing all different hair and we have finally found the best hair I’ve ever worn! This will be for trade only to start with and available very soon! I also will have education happening in 2025 for colour and hair extensions so keep an eye out for the dates for the first half of 2025!!!

Other than that, I plan to keep making people’s hair dreams come true and making the magic happen in my beautiful pink palace!

@hollysharpe.hair @bmehair.au

@the_sophisticated_scumbag

Education is one of my

Building on a

Legacy of Excellence

After more than 20 years of empowering salon and spa owners to build successful, thriving businesses, Faye Murray is retiring from coaching. Yet her legacy will not only live on but evolve in the hands of someone extraordinary: Elle Huempel.

With nearly two decades of experience leading teams, driving innovation, and delivering award-winning results, Elle is ready to take the reins and bring her fresh perspective, expertise, and passion to the coaching world.

Faye, who has guided countless businesses and professionals to achieve their goals, speaks with heartfelt confidence about this transition:

“I believe someone was looking after me to connect me with Elle. Some months ago, I had been considering retiring later in the year, but my main concern was finding someone who would continue coaching my special clients. Then, I received a call from Leanne Morris, who, along with her partner Tracey Ivanovski, had owned Harbour Day Spa in Brisbane. She shared that their exceptional manager, Elle, was considering stepping into business coaching and asked if I could connect with her. After spending time with Elle, I knew she was the perfect fit. Her knowledge of business and team management is outstanding, her financial and marketing acumen is remarkable, and, most importantly, she cares deeply about people. She is approachable, forward-thinking, and has a natural gift for empowering others. I am confident she will continue my work and bring incredible value to every client she supports.”

Elle’s career is a testament to her ability to lead and inspire. As the former manager of Harbour Day Spa—named “Best Spa Team in the World” in 2022—Elle has created high-performing teams and fostered cultures of collaboration and growth. Her expertise spans team development, financial management, marketing strategy, and delivering exceptional client experiences.

But it’s her dedication to people that truly sets her apart. Elle has a personalised approach to coaching, tailoring her strategies to the unique needs of each business.

Below, she shares her vision, philosophy, and plans for the future, with Beauty Biz Editor Louise May

Leading a team that won “Best Spa Team in the World” is an incredible achievement. What was the key to building such a successful and cohesive team?

There’s definitely no “I” in team. By consistently striving to deliver the highest of quality service and delivery in every area including team culture, the environment, communication and daily positive energy, I was able to support and celebrate all of the wins both big and small, so it wasn’t just about our skill but our ability to work together as a “work family” and in doing this was able to deliver an exceptional client experience every time.

Taking over from Faye Murray is no small task. What inspired you to step into the world of coaching, and how does it feel for her to hand over the reins to you?

You’re right, no it’s not a small task, Faye leaves big shoes to fill, and I look forward to meeting absolutely everyone from her journey, continuing her journey in the industry. Honoured still doesn’t feel like it gives it enough credit of how I feel, but truly I am so honoured and proud, to be able to continue her legacy. What inspired me? Harbour Day Spa & Salon, where I spent a lot of my career. Although it was never my own business, it provided me with the invaluable firsthand mentorship, leadership and management, and the power of growth driven by hard work structure and effective systems. This inspired me to become a coach, driven by passion to support as many business owners as possible to receive the same amount of success.

You have a customised approach to coaching. What does that look like in practice, and how do you adapt your strategies to different businesses?

I understand no two business are the same, no two goals are identical, and no two strengths or challenges are alike, so by being the coach I am that can listen, adapt and accommodate for the needs of each and every business owner. With every business having its own “DNA” I am invested in helping achieve profitable success and overcome challenges tailored to what aligns with your business’s vision and goals. Not only do I offer the option to coach and train via Zoom and phone but face to face from time to time in clinic or on site from as an alternate option as well.

Having worked in both operational and leadership roles, what do you think are the biggest challenges facing the hair and beauty industry today?

Work life balance employment opportunities; the perfect balance that suits the employee and the employer, trying to find multi skilled staff to provide more opportunities for business owners and the fear of financial pressures and rising costs.

You’ve revitalised and transitioned businesses successfully. What’s one financial strategy you believe every salon or spa owner should focus on?

Know your budget! Be firm and fair with it. Delegate roles and responsibilities to your key staff to be able to complete the project successfully. Remembering communication is key throughout the entire project.

As someone who has juggled family, business, and leadership roles, how do you coach others to find balance in their personal and professional lives?

Time Management, know when to wear what hat at what time, it is hard, but when you learn, it works!

Faye Murray has built an incredible legacy. What do you hope to build upon, and what’s your ultimate vision for the businesses you work with, moving forward?

Hasn’t she ever! I am convinced she knows everyone in the country!! Faye has had the most incredible career. A true passion of mine is customer service, the growth of someone becoming the best version of themselves, Coaching in the Spa Industry, and education and exposure to the younger emerging community.

What is it about the hair and beauty industry that continues to inspire you after all these years?

The possibilities are endless, availability of new treatments, services and machinery, creativity of so many individuals in the industry, clients, and their expectations, I love people, so in this industry the client’s and the professionals inspire me!

A New Era Begins

As Faye reflects on this significant transition, she shares what makes Elle truly exceptional: “Elle understands and has managed large teams of 20-plus across hair, beauty, and spa for 17 years. She is approachable, with a care factor that is essential for a coach. She understands the financial side of business, is forwardthinking with marketing, and has brilliant ideas for growth. She’s strong in team training and development, and, most importantly, she’s a genuinely lovely person.”

“The last few weeks have been an emotional ride for me. I’ve shared so much with my clients over the years—many of whom I’ve worked with for over 15–20 years. We’ve laughed, celebrated, and navigated tough decisions together. It has been an absolute privilege to be part of their journeys. Now, I look forward to seeing them continue to thrive with Elle’s guidance, and I will remain involved in the industry I love, catching up with everyone at events in 2025.”

With Elle at the helm, a new chapter begins— one filled with opportunity, growth, and the same care and excellence that have defined Faye’s career. For businesses looking to achieve their full potential, this is just the beginning.

house

Arriving at the HOT SHOTS House in North Balgowlah, Sydney NSW in November, were 4 very excited members of the 2024/25 Team, eager to experience what many have done before them, in a program that has evolved into the most coveted award to win, for young hairdressers in Australia.

Co

Hosted by CEO and founder of Mocha Group Linda Woodhead, GM Jarred Stedman and Editor in Chief Louise May, team members Ella Stewart (Stevie English), Adam Harant (Wild Life SOGO), Domi Novella (Tsiknaris Hair) and Victoria Shayler (Sir Fletcher Hair) came ready without expectation for a 4 day house visit, which turned into a journey of selfdevelopment, mentorship, laughter, tears and emotional, empowerment and professional growth.

First cab off the rank via zoom, on Day 1 was none other than 2024 AHIA Creative Australian Hairdresser of the Year - Sam James, who talked about her career to date, juggling her many different roles, including Global Brand Ambassador, educating all over the world, and ambassador for EVY PROFESSIONAL. Sam spoke to the team about her winning collection and her inspiration behind it, shooting with Andrew O’Toole for the 1st time, being an ex-Hot Shots winner, and her love of the camaraderie, lifelong friendships and brand partnerships that evolve from the Hot Shots House.

In true traditional style, first night was Spaghetti Bolognese night for everyone to get to know each other and joining us for dinner was our Hair Director Carolyn Gahan who shared her journey in the industry, her role with JOICO and what the photoshoot experience would be like for the team in 2025

Day 2 started with a welcome chat with Linda Jarred and Louise, followed by a visit and mentor session by Richard Kavanagh. Richard spoke about the difference between goals, strategy and plans. He spoke about his career, session styling and how he got into it, however the underlying thread running through all of that was, when you have goals, in order to achieve them, you need to set in place a strategy.

The next house guest was Sharon Blain OAM, who spoke about her journey as a hairdresser, how she got to where she is today, and how she is still going strong, 60 years on! She talked about her salons, her love of client experience, her education platform, and grabbing a hold of all the opportunities that presented themselves. She also spoke about her upcoming event in September 2025 “HAIR The Movement” and also gifted a signed copy of her self written book - The Confident Stylist.

Next was Dario Cotroneo who spoke about Habit Upgrades, the 3 stages of transformation, and really making the team aware of where they are at in those stages. Dario spoke about about motivation, and his love of the team opening up and being honest with him and vulnerable. It was an immersive experience.

Louise May then spent time with the team showing them how to do a SWOT analysis, focusing on their Strengths and Opportunities, in preparation for more to come on the final day.

Next up in the house was the Winner of 2024 AHIA Business Best In-Salon Training, 2024 AHIA Creative NSW/ACT Hairdresser of the Year and also 2024 AHIA Creative Salon Team of the Year, Jenni Tarrant, Bond Hair Religion! Also joining Jenni via Zoom was winner of 2024 AHIA Business - Salon Manager of the Year, and 2024 AHIA Creative Master Colourist of the Year, Amber Bullock

It was a session on career and plans for the future, client experience being paramount, the order of styling and colour in putting a collection together, shooting with Andrew O’Toole and laughing about how they almost pulled the pin on their shoot. Jenni also spoke about her charity work and The Tarrant Foundation Inspirational!

Following on, the founder and ceo of Amazing Hair - Arianna Mantzaris, arrived with hair extension gifts for the team which included absolutely everything that Amazing Hair has on offer! Amazing Hair has been a sponsor of Hot Shots since its inception, and Arianna loves supporting the industry. As a previous hairdresser herself and someone that has built a strong brand over the years, Arianna’s advice to the team was the importance of staying focused, trusting yourself, and don’t give up.

Next up was 2024 AHIA Australian Salon Business of the Year and Director/Owner of the Year - Sharlene Lee, Circle of hair, who Zoomed in from W.A. Sharlene spoke about her industry journey, the Circles Brand, and gave the team an insight to how she has grown the brand to having over a team of 50. She also spoke about her growth on social media, staying consistent and not worrying about what others think, focussing on intention, purpose and being authentic.

Jayne Wild and Gary Latham arrived with the yummiest homemade scones with jam & cream, which were baked by Gary himself. They talked about their incredible history and careers, how they met, their travels together and their successful brand - Wild Life Hair.

To finish the day we all headed out for dinner at Wharf Bar on the Manly Esplanade.

Day 3 the morning was kicked off by an amazing session with Duncan Richards and Kylie McLeod from sponsors JOICO, also joined by newly appointed ambassador Katy Reeve. Gifts came too that were beautifully boxed, consisting of styling and haircare ranges and colour! Duncan, National Education Manager, went through the ranges with the team, and what sets JOICO apart from other professional salon brands also giving the team an insight on the exciting events in 2025 with their 50th Anniversary celebrations.

Next up in the house was winner of 2024 AHIA Business - Sole Operator of the Year - Nicole Kae who spoke to the team about being a sole operator, global brand ambassador, creative director for fashion and an educator all while building her personal brand at the same time. She gave some brilliant tips and tricks, demonstrating with a mannequin on how to create volume or height when creating photographic content.

The next session was with powerhouse Natalie Anne; an amazing hour filled with conversations around personal brand, brand partnerships, ambassadors, contracts, legacy and more. Natalie said a key takeaway for her was every generation that comes through the HotShots House, is always so hungry, always so diligent, always ask the toughest questions, and she loves that, revelling in the opportunity to get to speak to them for an hour, uninterrupted.

ELLA STEWART

“Hot Shots House for me, was validation that all the choices I’ve made in my personal life and career have been right. I truly felt a sense of belonging with the team, all of us so different, yet we unite over the love, creativity and human connection hairdressing fosters. Linda, Louise and Jarred (icons) watched over and guided us like family and having the privilege to be in such a space while receiving priceless words of inspiration and knowledge from countless industry legends was an experience that will stick with me forever.”

ADAM HARANT

“I honestly consider the Hotshots House experience to be one of the best things that has ever happened to me. It was an incredible weekend, full of amazing people, inspiration and personal growth. I have learned so much about the industry and myself, and I am so eager to put it all to work. Through the mocha team, we were connected with some industry greats, people I never would have been brave enough to introduce myself to, but more importantly I have met three wonderful women, my fellow team members, who I’m so grateful to know and are as equally inspiring as our house guests.”

“My experience was a profound journey of growth and discovery. Over the course of an immersive personal development weekend, I had the privilege of engaging with over 20 exceptional mentors and sponsors, including renowned national and international hairdressing icons. The wisdom and expertise shared in these sessions challenged me to reflect deeply on my craft, pushing the boundaries of my creativity and professional vision. Beyond the practical and technical knowledge gained, we were also gifted thousands of dollars’ worth of products and tools—an overwhelming gesture of generosity that underscored the value of this unique opportunity and showed. Yet, the most priceless takeaway was the inspiration and perspective that will continue to shape my career. Empowering, transformative, and liberating—these three words capture the essence of an experience that was both humbling and galvanizing, reminding me of the limitless possibilities within our industry.”

“My HOT SHOT house experience was nothing like I could have ever imagined. From the moment I entered the house everyone was so warm and welcoming, and it was amazing to be surrounded by a group of people who share the same passion and love I have for our industry. I was given the incredible opportunity to meet my hair idols, create connections with leaders in the hairdressing world and build lifelong friendships. An incredible experience for me professionally, but also one that helped me grow personally in ways I never expected. This experience was genuinely life changing and I feel more motivated, confident and inspired than ever before. I’m so grateful for this experience and the memories we have made together. Thank you to Mocha Group and all the sponsors for allowing me to be part of this incredible opportunity.”

Next was another sponsor session with owner/ director of EVY PROFESSIONAL - Tracey Bazzano Lauretta. Tracey spoke to the team about the history of EVY. The process of creating the tools, E-Smooth Keratin Smoothing product range, the difference of the EVY tools and why EVY has won best electrical tool for 2 years running at 2023 and 2024 AHIA Business. The team were gifted as part of their prize package, a full electrical kit from sponsors EVY PROFESSIONAL

The amazing Anthony Nader was up next speaking about his amazing career journey, the marriage of business and creativity and how to create a perfect partnership with his time in his salon RAW, global travel with Fashion Weeks, brand agency work and celebrity clients.

We then welcomed another sponsor EXO Grow™ and the CEO/Owner of Dermapenworld - Corri Marshall. Corri spoke of the background of the dermal brand Dermapenworld, and its global strength. She spoke about the professional hair and beauty industry welcoming an exciting new player that goes beyond the traditional approach to hair care. The EXO-GROW™ Collection is a range specifically designed to target hair thinning, loss, and scalp health at its roots. For salon professionals, this collection provides a sophisticated yet easy-to-apply solution that supports hair and scalp health, transforming the way clients experience hair care and empowering salons to deliver noticeable results. Each team member has been gifted an EXO-GROW™ professional and home care Kit.

Next up via Zoom was a session with 2024 AHIA Creative ANZ Avant Garde Hairdresser of the Year award, Danny Pato who also received a gold Medal of Honour for having won AHIA NZ Hairdresser of the Year consecutively for 3 years. Joined by husband Ryland Wood, Danny spoke of his upbringing experiencing a tough time growing up, which pushed him to stepping in to a career where he could be himself and explore his creativity, without boundaries.

To finish off day 3, was a magnificent Pinot & Picasso night, where the gorgeous Chereine Waddell joined us in the house, for an evening of art and wine. We ate, we sipped, and we painted. It was a great end to a very busy, but fulfilling day,

Day 4, our last day, started with an early Zoom from the UK with 2 x AHIA Creative International Hairdresser of the Year, Mark Leeson; an extra special treat for the team, followed by a visit from Sarah Laidlaw, a true media darling, who’s outstanding hair and makeup career spans 33 years, renowned for classic beauty with a contemporary edge in the editorial, session, advertising and fashion world

The last cab off the rank was a sponsor session from Excellent Edges Pete Walstab flew in from Melbourne, with Excellent Edges Scissor Kits for the team, each worth in excess of $6000, and carried out some unique hands on training with the team, all keen to try out their new tools, be blown away with new techniques and it was a great way to finish up what was a lifechanging few days.

VICTORIA SHAYLER

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Meet the AHIA 2024 winner

Victoria Shayler

By Louise May

Victoria Shayler, 29, is the co-owner & director of Sir Fletcher salons in Adelaide, South Australia. She has been in the hair industry for over 15 years and quickly established a name for herself within the industry and acquired over 35 awards early in her career.

Shortly after completing her apprenticeship, Victoria and her mum Janine decided to open Sir Fletcher Largs Bay. Following the success of their first location, they expanded to a second location in Oakden. Now, with an evergrowing team, Victoria dedicates her time educating and inspiring her team and creating magic on the salon floor.

With Victoria’s passion and expertise, she aims to push the boundaries within the hairdressing industry as well as her own personal limits. Her next major career goal is to be an educator to those up and coming in the industry.

Mocha Hair Editor Louise May chats with Victoria.

What made you want to be a hairdresser?

From a young age, I knew I wanted to become a hairdresser, inspired by watching my mum work in hair salons. While still in school, I began a school-based apprenticeship, assisting my mum at a local retirement village salon. It was there that I truly discovered my passion, as I loved the joy of making people happy and helping them feel confident in themselves.

What kind of hair work is your favourite and why?

To be completely honest, I love every aspect of hairdressing because I get to work with a wide variety of clients. Whether it’s a traditional regrowth touch-up, a major colour correction, or an extensions transformation, I enjoy it all. However, participating in competitions regularly allows me to push boundaries and create without limitations, which is something I truly adore. So, I’d say both the everyday work and the creative freedom in competitions are my favourites.

Victoria Shayler

How do you manage life and work balance?

Managing work-life balance has been a challenge for most of my career because I’m extremely passionate and love to invest my energy in various activities both in and out of the salon. However, recently, we’ve decided to close our salons on Saturdays, which now gives me a three-day weekend every week. This change has made a significant difference in my life and has really helped me find a better worklife balance.

Who inspires you in the creative field of hairdressing and why?

There are many industry icons I admire, but my top three would be Kim Haberley, Amelia Jane, and Sarah Emilia. These women are strong, successful, and passionate, and they have truly paved a new path for hairdressing. They inspire me by standing up for themselves and pursuing their dreams, even when others might not believe in them. They’ve shown that it’s possible to excel in every aspect of the industry—from business to education and more.

If you could spend a day with anyone from a business or lifestyle mentorship perspective, who would it be and why?

Spending a day with any of the women I mentioned previously—Kim Haberley, Amelia Jane, or Sarah Emilia—would be incredibly valuable both professionally and personally. They each possess amazing qualities that I believe could provide deep insights and inspiration for both my career and personal growth.

How important are competitions and awards to you?

Competitions and awards are very important to me as they provide both recognition and motivation. They push me to continuously improve my skills and stay creative while offering a platform to showcase my work and connect with other professionals. Achieving recognition through these competitions fuels my passion and drives me to strive for excellence. Additionally, it allows me to lead by example, demonstrating to my team, that with passion and self-belief, you can achieve anything.

Can you tell us what you love about being a member of the Hot Shots team?

I’m incredibly excited to be on the Hot Shots team! This opportunity is a dream come true, offering me the chance to collaborate with like-minded professionals who love this industry as much as I do. I love to learn from others, build on my skills, and push myself beyond my comfort zone. Being part of such a fun and energetic team truly motivates me and fuels my passion. I’m excited for the journey and I can’t wait to see how I grow both personally and professionally.

Where do you see yourself in 10 years’ time?

In 10 years, I envision myself as an established leader and educator in the hairdressing industry. I’d also hope to have a family while balancing my career and personal life. I look forward to still servicing my clients on salon floor, continually inspiring my team, and hopefully contributing to the industry with the same passion and dedication that drives me today.

FUN SNAPSHOT

Fave Holiday Destination? Japan

Fave Drink? Pina colada

Favourite Food/Meal? Popcorn

Favourite Music/Song? Currently, anything pop or Rnb! Who was your Celebrity High-School crush? Zac Efron

If you weren’t a hairdresser, you would be a? Either an interior designer or a carer for the elderly

Current favourite playlist - “Drunk mums at a Sunday BBQ” honestly the best playlist!!

@sirfletcherhair

Intrinsically

Beauty and Health Connected

By Louise May

Gabriel Skalic’s journey in the wellness and head spa industry began with a fascination for how beauty and health are so intrinsically connected. She has always been passionate about holistic approaches to well-being and how seemingly small actions can have a profound impact on your overall vitality and confidence.

As a hairdresser with over 40 years of experience, Gabriel has had a long-term interest in scalp and hair health and has often spoken to clients about various health concerns they might be experiencing and how these can present via the head and scalp. This is really what inspired her to create Atama Head Spa. Gabriel knew she wanted to learn from the source, so she travelled to Japan, where the concept of Head Spa was widespread, but not the service she had imagined. Head Spa existed as an add-on service to many hairdressing treatments, but there were very few standalone head spas that specialised in the service at that time.

Gabriel trained extensively with some of the world’s leading practitioners in Japan, learning traditional methods of shampooing and massage.

Then, in 2019, she launched Atama Head Spa, which at the time, was the very first head spa in Australia. Gabriel was so inspired by what she’d learnt in Japan and wanted to bring her vision to life, of what she imagined a head spa to be. She felt there was an opportunity to bring a fresh perspective to the beauty, hair and wellness industries locally. Gabriel really wanted to focus on the head and scalp as they are often overlooked but play a crucial role in ageing, posture, and even mental clarity.

Over the years, she spent more time learning from master’s overseas, like Tatsuya Yamasaki, and has incorporated elements of their practices, such as Zudo head lifting into the Atama menu, alongside her own technique, The Skalic Method - which focuses on the shoulders, neck, face, head and hair. The Skalic Method has been developed to bring stillness to a busy mind, keeping the client on

the edge of consciousness as they gently awaken the senses.

Mocha Hair Editor – Louise May chats with Gabriel about Atama Head Spa.

Can you tell us about the Salon, and what inspired you to open a Head Spa?

The inspiration to open a head spa came from a realisation that the head and scalp are often overlooked in traditional wellness and beauty treatments, despite their vital role in overall health and ageing.

I wanted to bring that philosophy to Australia, in a space where clients could experience the same transformative benefits, so I opened Atama Head Spa in New Farm QLD, in a space I felt I’d envisioned for years. I always wanted people to feel like they were stepping into a sanctuary where wellness meets beauty in a truly holistic way.

The design of Atama was created to be minimalistic, calming, and intentional, offering clients an escape from the busyness of everyday life. Every element, from the white interiors to the quiet ambience, was chosen to create an environment of stillness and restoration. It’s not just about relaxation; it’s about empowering clients to feel healthier, more confident, and rejuvenated from the inside out.

Our head spa treatments are designed to go beyond relaxation and address deeper issues like dormant muscles, blood flow, and posture while promoting skin health and overall rejuvenation. Clients can come in to enjoy a personalised experience that includes a sensorial head, shoulder, and neck massage, deep cleansing shampoo and mist treatment, soothing towel bath, rejuvenating facial and massage, and blow dry and style, all concluded with a final consultation. For those after something that focuses more intensely on activating the muscles of the scalp and head, the Zudo by Skalic treatment is available, offering a powerful, deep pressure point technique.

Can you tell us about the collaboration and why you chose to partner with Tatsuya?

Collaborating with Tatsuya Yamasaki was a natural choice for me and for Atama Head Spa. Tatsuya is a globally recognised head spa master whose methods have revolutionised the way we approach beauty and wellness. In researching the head spa industry,

his Zudo method immediately caught my attention due to its precision, the way it was rooted in science, and its ability to produce such transformative results.

His philosophy aligns perfectly with ours at Atama in that beauty is holistic and that true rejuvenation starts with restoring balance and strength to the body. Over the past few years, I’ve had the privilege of training directly under Tatsuya in Japan and hosting him here in Australia and have become the only Australian head spa practitioner to be trained in his specialised method.

What is the difference with Japanese techniques and how have you incorporated them into your offerings?

Japanese techniques in head spa are all about precision, tradition, and holistic understanding of wellness. What sets them apart is their focus on the interconnectedness of the body and how small, intentional treatments can have a profound impact on the body and mind. It’s this mindset that we have only really started to see considered in the Australian beauty landscape in the past five years. Unlike conventional beauty or relaxation treatments that often prioritise surface-level results, Japanese head spa techniques focus on activating dormant muscles in the head and neck, improving blood flow, and targeting pressure points with meticulous care. These methods rejuvenate and restore balance to the body as a whole, bringing quite a scientific approach to a head massage.

The Zudo method, for instance, uses deep pressure point techniques to target specific muscles like the fascia, temporalis, and frontalis, which are often neglected but play a crucial role in ageing, posture, and vitality.

I’ve adapted these techniques to suit Australian clients by blending traditional Japanese practices with a personalised approach. For example, our offerings include both the Zudo method for intensive results and more gentle treatments that combine scalp-cleansing rituals, aromatherapy, and soothing hot towel techniques.

The result is a unique fusion of Japanese expertise and tailored care, which gives our clients the benefits of these transformative methods in a way that aligns with their lifestyles and needs. Our goal is to make the head spa a part of Australian wellness culture, where people appreciate and value the benefits of head spa as a necessity in their self-care routine.

What can clients expect when they visit the Head Spa for an appointment?

My goal is to provide an experience of calm and transformation like nothing else.

From a personalised consultation at the beginning of our sessions to really understand what a client is looking for, to a tailored treatment that provides unparalleled relaxation and rejuvenation, the entire experience aims to feel personalised to each person. Regardless of the treatment, whether an express dry head spa, classic head spa experience or the Zudo head spa - which is available exclusively at Atama – each client will leave feeling refreshed, revitalised, and relaxed.

@atamaheadspa

A Haven for the...

Body & Soul

By Louise May

Situated in Fremantle Perth, Djurra is a haven for body and soul. From as far back as owner Anita Sutton-Galloway can remember, hairdressing was the only career she ever dreamed of pursuing. Growing up in Broome, Western Australia, Anita always had a deep curiosity about hair and beauty. When she moved to Perth for boarding school, her passion only grew stronger. Anita knew that as soon as she finished school, she wanted to dive headfirst into the industry and turn her dream into reality.

Anita was determined to find an apprenticeship, even though opportunities were scarce at the time. She pounded the pavement, handing out her resume to salons and applying to every job she could find on Seek, alongside countless others chasing the same dream. Her persistence paid off when she was offered an apprenticeship at a small salon in Scarborough—a pivotal moment that marked the beginning of her hairdressing career.

Djurra is the second salon Anita has owned, but it’s the first to combine both hair and beauty services under one roof. The inspiration for this concept came from her own experiences. Like many hairdressers, Anita has faced physical challenges, including back and shoulder issues, from years of working on her feet. Regular massages became essential for her well-being, and she always left the spa feeling renewed and recharged. That feeling sparked an idea: why not create a space where clients could experience the same rejuvenation?

Anita wanted to offer a haven where people could enjoy both hair and beauty treatments in one seamless experience. In today’s busy world, time is precious. By combining services, clients can maximise their visit—enjoying a spa treatment while their colour processes or seamlessly transitioning from a haircut to a massage.

Opening Djurra was about more than convenience; it was about creating a holistic space that nurtures both body and spirit. Watching the vision come to life has been incredibly fulfilling, says Anita, and it’s a privilege to share this journey with the wonderful clients and team who bring Djurra to life every day.

Editor of Mocha Hair - Louise May, chats with Anita...

With a philosophy of harmony with nature, how do you bring this to life at Djurra? What services are on offer?

Our philosophy of harmony with nature is at the heart of everything we do. It’s about creating an environment where clients can reconnect with themselves and the world around them, using products and practices that are gentle on both people and the planet.

We bring this philosophy to life through a curated range of services designed to nurture the mind, body, and spirit. From the moment clients step into Djurra, they’re surrounded by an atmosphere of tranquillity inspired by nature. Our treatments incorporate natural, sustainably sourced products that enhance well-being while reducing our ecological footprint.

In our hair salon, we focus on personalised care, offering everything from precision haircuts to bespoke colouring services, all using environmentally responsible products. For those looking for a deeper sense of

relaxation and renewal, our spa services include massages, facials, body treatments, and rituals designed to restore balance.

One of the ways we merge harmony with practicality is by offering clients the ability to enjoy multiple services in one visit. For example, while their colour is processing, they can transition to the spa for a manicure, pedicure or some waxing—saving time while enhancing their overall experience.

At Djurra, harmony with nature isn’t just a philosophy; it’s a lived experience that we share with every client, ensuring they leave feeling refreshed, renewed, and reconnected to themselves and the world around them.

Across the salon and spa, you use 100% vegan products with Aveda being a longterm partner. What do you love about Aveda and the working partnership?

Our commitment to harmony with nature is exemplified through our exclusive use of 100% vegan products, with Aveda as our longstanding partner. Aveda’s dedication to environmental responsibility and high-performance, plantbased formulations aligns seamlessly with our salon’s values. Their cruelty-free and sustainably sourced products enable us to provide exceptional hair and beauty services that are both effective and environmentally conscious. This partnership not only enhances our service quality but also reflects our shared mission to care for the world we live in.

Djurra is situated in a 100-year-old building in Fremantle’s West End. Tell us about the design and features of Djurra?

We are nestled in a beautiful 100-year-old heritage building in Fremantle’s West End, a location that already exudes character and charm. When designing the space, I wanted to create an environment that felt warm, welcoming, and familiar—like stepping into a cozy home.

Most of the furniture at Djurra is the kind you could find in your own house, fostering a sense of comfort and ease for our clients. This personal touch helps create a relaxed atmosphere where people can truly unwind. I also envisioned a loft apartment aesthetic, combining the heritage building’s historic features with modern, openplan design elements.

The result is a unique blend of old-world charm and contemporary comfort—a space

that’s as inviting as it is inspiring. At Djurra, it’s about more than just the services we offer; it’s about providing a sanctuary where clients feel completely at home.

What has been a career highlight of yours and your greatest challenge?

One of the standout highlights of my career has been traveling with Aveda. Experiencing the rich cultural diversity of places like Japan and India was truly inspiring. These journeys allowed me to connect with Aveda’s global community, learn from different traditions, and deepen my appreciation for the artistry and sustainability that define our industry. Each trip reinforced my commitment to bringing those values back to Djurra, enhancing the services we offer and the way we work.

On the flip side, one of my greatest challenges has been balancing the demands of running a business while still being hands-on with my clients. Like many salon owners, I wear multiple hats every day—servicing clients, managing the team, and overseeing operations. It’s a constant juggle, but I find fulfillment in both aspects. My clients keep me grounded in the craft I love, while running the business allows me to bring my larger vision for Djurra to life.

You have highly experienced team across both hair and beauty, how do you retail great staff and clients?

The team and clients are the heart of everything we do, and building lasting relationships with both is a priority. For our team, we focus on creating a positive, supportive environment where everyone feels valued. We also prioritize work-life balance and open communication. For our clients, it’s all about delivering an exceptional experience. From personalized consultations to the seamless integration of hair and beauty services, we go above and beyond to ensure every client feels cared for and appreciated. Using high-quality, vegan, and sustainably sourced products like Aveda reinforces our commitment to their well-being and the environment, building trust and loyalty over time.

Ultimately, retaining great staff and clients comes down to shared values. When people feel aligned with your vision and appreciated for who they are, they’re more likely to stay and grow with you. At Djurra, it’s this sense of connection and community that sets us apart.

Client Experiences at Djurra?

We strive to make every client’s visit truly special by focusing on personalised care and holistic well-being. From the moment clients step into our heritage space in Fremantle, they’re welcomed into an environment that feels warm, inviting, and thoughtfully designed to be their sanctuary. What sets us apart is our seamless integration of hair and beauty services. Whether it’s enjoying a spa treatment while their hair colour processes or transitioning effortlessly from a haircut to a relaxing massage, we value our clients’ time while enhancing their overall experience.

We also take pride in using only 100% vegan and sustainably sourced products, primarily from Aveda. This ensures our clients not only look and feel amazing but can also trust that their treatments are kind to the planet.

Our highly skilled team takes the time to understand each client’s needs, offering tailored advice and services to help them feel their best. At Djurra, it’s more than just a visit—it’s an experience of connection, renewal, and care, leaving clients refreshed and uplifted every time.

Who inspires you in the industry?

Other business owners, Eugene Solomon, Anthony Mascolo and the late Trevor Sorbie.

Can you share your favourite Aveda products and why?

Invati Ultra Advanced Shampoo and conditioner Light- What I love most is how lightweight and refreshing they feel while delivering real results Botanical Repair bond-building flash treatmentI love how quickly it delivers results, making it perfect for busy lifestyles

How do you stay ahead of hair and wellness trends?

Staying ahead of trends in hair and wellness requires a combination of constant learning, curiosity, and connection.

Traveling and engaging with the global hair and beauty community has also been instrumental. Visiting places like Japan and India with Aveda, for example, exposed me to different cultural approaches to wellness and beauty, which I’ve incorporated into Djurra’s services.

Finally, listening to our clients is key. Their feedback and evolving needs help us adapt and refine our offerings, ensuring we remain relevant and innovative in providing both exceptional hair services and holistic wellness experiences.

What’s Next for Djurra?

We have some incredibly exciting developments lined up for next year, though I can’t share all the details just yet. What I can say is that we’re introducing a new service to the salon called RISE, which I’m particularly passionate about.

Salon Spotlight:

Toni Hilton’s “Beautiful You Hair and Beauty”

By Anthony Gray – MIG Training

Nestled by coastal Redcliffe and embodying the essence of holistic beauty, “A Beautiful You” is more than just a salon—it’s a sanctuary where hair, beauty, and spa services come together in perfect harmony. The driving force behind its success is owner Toni Hilton, whose journey spans over three decades of passion, resilience, and a commitment to making a difference.

What were the biggest challenges of your apprenticeship?

One of the toughest things was learning to adapt to all ages and backgrounds. Clients need you to be who they need that day— whether it’s a confidant, a cheerleader, or just a quiet presence. That skill comes with time, but it taught me so much about respect and empathy.

How has your career unfolded, and what experiences have you had?

My career has been rich with learning and growth. After managing salons and expanding into beauty services, I decided to take a leap of faith. When my youngest was three, I was driving past an empty shop overlooking the beach. I thought, “What a great spot for a salon and spa.” I called the agent, signed the lease, and “A Beautiful You” was born. We’ll be celebrating 15 years in January.

Anthony chats with Toni about her career highlights, her salon, charity work and what’s on the horizon.

What attracted you or inspired you to consider hairdressing?

Hairdressing was a calling for me from a young age. I was surrounded by friends in the industry and marvelled at the creations walking out of their salons. I loved the atmosphere, the sense of community, and the energy of a thriving salon. It’s something I’ve never stopped loving—even after 30 years in the industry, I still feel that same excitement.

How did the opportunity arise, or how did you get your first opportunity?

My journey began when I enrolled in a pre-apprenticeship course at TAFE. Back then, you left school early and went straight into an apprenticeship. I quickly showed signs of “just having it” and was lucky to land a position at Stefan’s. By the time I finished my apprenticeship, I was managing my first salon.

Tell us about your apprenticeship journey.

My apprenticeship years were the foundation of my love for the holistic client experience. Hairdressing isn’t just about creating beautiful hair; it’s about the entire experience—from the moment clients walk in until long after they leave.

Toni Hilton

Who are the mentors, friendships, or connections that have shaped your career?

My first manager, Michelle, taught me the importance of respect and love for clients and teammates. Even the tougher experiences along the way have shaped me, pushing me to be better and to value integrity in every interaction.

What is one of the challenges you have had to face?

COVID was a major challenge for all of us. But it taught me so much about resilience and adaptability. I’ve learned that you can’t stay in a place of stress—you have to keep moving forward, try new things, and find creative solutions.

What has kept the flame alive and kept it fun?

My team keeps me inspired. Mentoring young stylists and watching them grow into confident professionals is incredibly rewarding. Our charity work in Cambodia also adds a deeper sense of purpose to what we do—it’s a reminder that our skills can truly change lives.

How do you attract and retain great staff?

Culture is everything. We create an atmosphere where our team feels supported, valued, and inspired to grow. Integrity is a big part of it—doing the right thing for and by our staff helps us retain a loyal, talented team.

How do you approach education in your salon?

Education is at the heart of “A Beautiful You.” I lead weekly one-on-one training sessions with apprentices, ensuring they stay on track and feel supported. I want them to be fabulous hairdressers—not just passable ones. Partnering with brands like Redken, Kerastase, and MIG allows us to provide diverse training opportunities, keeping everyone engaged and motivated.

Even after 30 years, I’m still learning. Attending courses and staying ahead of trends isn’t just for me—it’s about setting an example for my team. Education is what keeps the passion alive.

What inspires your charity work?

What particular service or skill do you love most?

I still have a soft spot for perming. It’s a craft I’ve always enjoyed, and it’s great to revisit it every now and then. Beyond that, I love learning new techniques and seeing how the next generation uses tools like TikTok to market their skills. It keeps me on my toes!

Tell us a little about your salon.

My vision for “A Beautiful You” was clear from the start: a boutique space offering hair, beauty, and spa services in one.

We’re still the only salon in the area offering this combination. Over the past 15 years, we’ve built a community of loyal clients who love that they can have a facial, their hair done, and a little pampering all in one visit.

What makes you famous?

Our reputation is built on the care and love we show our guests. Our core clientele are women rediscovering self-care after years of focusing on their families. They love the sense of community and connection we’ve created here.

One of the most unique aspects of “A Beautiful You” is our commitment to making a difference beyond the salon walls. My team and I have worked extensively in Cambodia, using our professional skills to empower women rescued from exploitation.

Using our skills, brand, and passion, we aim to give these women the tools to take control of their destinies. Working with these girls is life-changing—for them and for us. To help someone escape a terrible situation and step into a brighter future through something I love—hair and beauty—is a privilege.

The impact of these trips resonates deeply with my team. It’s humbling to see how people live in other parts of the world. It changes your perspective and inspires you to do more. It’s about creating a ripple effect—empowering one woman at a time to lift others up.

What’s on the horizon for you and your salon?

As I reflect on the past 15 years, my focus remains on the future. I hope the legacy of “A Beautiful You” continues to grow. I want to see the next generation of hairstylists uphold the values of care, connection, and empowerment that we’ve built. It’s been an incredible journey, and I can’t wait to see what’s next.

@beautifulyouhairandbeauty @mig_training

In an industry that thrives on constant change, HAIR The Movement is poised to redefine what education truly means for hair professionals. Created by the legendary Sharon Blain, this three-day immersive experience isn’t just another event—it’s a powerful response to a growing call for real, technical, and skill-driven education.

empowering

stylists to thrive in an ever-

From real-time demonstrations to groundbreaking global sessions and the Australian debut of the rebellious NOISE showcase, HAIR The Movement brings a fresh, meaningful perspective to hair education. The result? A once-in-a-lifetime opportunity to refine your skills, connect with industry icons, and reignite your

Here, Sharon shares, with Mocha Hair Editor , her inspiration behind HAIR

The Movement, how it addresses today’s educational gaps, and what attendees can expect from this groundbreaking event.

The event addresses a growing

industry. How does HAIR The Movement 2025 stand out as a

Honestly, the event was designed to tackle those exact frustrations. A lot of education in our industry has shifted towards quick, flashy techniques that look good on Instagram but don’t really give hairdressers the depth of knowledge they need to grow. HAIR The Movement is different. It’s about learning solid techniques and refining your skills in a way that you can build on for years to come.

We’ve brought together some of the best in the business to lead the sessions—true masters who are passionate about teaching and raising the bar for education. The focus is on authenticity and craftsmanship, not just creativity for the sake of it. It’s about giving hair professionals tools they can actually use, helping them feel confident and capable in their skills. That’s what makes it so exciting—we’re offering a real solution to an industry-wide call for change—a movement!

Can you share more about the structure of the event over the three days? What can attendees expect from each day? HAIR The Movement is a game-changing, threeday experience that brings together technical expertise, creativity, and community in a way Australia has never seen before. We’re talking over 30 of the best hairdressing educators, all under one roof! Here’s what you can expect from this unforgettable journey:

Day 1 – September 14

Expert Artists: Real-Time Skills (Look and Learn)

This powerful look-and-learn seminar is hosted by the iconic Tabatha Coffey. Attendees will witness innovative live demonstrations from an all-Australian lineup of the most respected educators across colouring, cutting, barbering, editorial styling, and avant-garde techniques. The evening transitions into Welcome to The Movement: Networking Event. Once the educational sessions conclude, this event transforms the momentum of the first day into an evening of vibrant conversations and shared visions for the future of hairdressing. It’s your chance to spark meaningful discussions, exchange ideas, build connections, and get up close and personal with the best in the business.

Sharon Blain

Day 2 – September 15

Global Masters: Power Sessions

These 1.5-hour interactive sessions bring attendees face-to-face with some of the biggest names in hairdressing. These sessions offer invaluable insights into precision cutting, colour theory, and styling, providing a more in-depth and personalised learning experience with international industry icons.

The inspirational line-up of global educators includes Dove Palmer (UK), Ashlee Norman (USA), Danny Pato (NZ), Aili Puss (Estonia), Stevie English (AUS), Bernadette Beswick (AUS), and Sharon Blain (AUS).

In the evening, HAIR The Movement will proudly debut NOISE in Australia—a rebellious, avantgarde showcase of hair artistry held at a secret location. Featuring a stellar lineup of international creative artists, this high-energy event will push the creative boundaries of hairdressing, promising an unforgettable experience.

Day 3 – September 16

Industry Leaders: Journey to the Top

This is where things get truly exciting, especially for apprentices and career-driven professionals.

The final day opens with a real-talk panel featuring seasoned professionals sharing their career insights and advice. With representation from all aspects of the industry—including film, corporate, business, celebrity, and theatre— the panel aims to inspire the next generation of stylists to explore diverse career options. Attendees will hear how successful individuals have used their craft to carve unique paths within the hairdressing world.

The event concludes with NOISE: Exposed and Captured. This unique live demo and photoshoot offers an up-close look at how iconic NOISE artists bring their visions to life. Acclaimed photographer Andrew O’Toole will capture the artistry in real time, providing attendees with a behind-the-scenes perspective on high-fashion hair photography.

It’s not just an event—it’s a movement! This is a truly unmissable, once-in-a-lifetime opportunity that will ignite passion, sharpen skills, and empower attendees to take their craft to new heights!

The lineup features some impressive names and activities. Can you reveal any confirmed artists or global master’s that will be involved in the event?

We’re so excited about the amazing lineup we’ve curated for HAIR The Movement. With over 30 of the industry’s top educators and global icons, each bringing something special to the table, this event is set to be unforgettable. Expect to learn from some of the biggest names in the hairdressing world, including these incredible talents from Australia and New Zealand featured on Day One:

Jenni Tarrant: Award-winning salon owner, AUS

Michael Beel: Award-winning editorial stylist, NZ

Jamie Furlan: Award-winning cutting educator, AUS

Lauren McCowan: International stylist & educator, AUS

Dave McCulloch: Precision cutting expert, AUS

Scott Sloan: Leading platform artist & cutting educator, AUS

Jules Tognini: Cutting expert, AUS

Leigh Winsor: Acclaimed men’s barber, AUS

Gina Yates: Award-winning barber, AUS

Justin Pace: Award-winning colourist, AUS

Marilyn Guarino: BIBA educator & colourist, AUS

Kristi Kesic: Colourist & educator, AUS

James

From cutting and colouring to editorial styling and avant-garde techniques, these educators are not just masters of their craft—they are shaping the future of hairdressing. This is a rare opportunity to learn directly from the best in the business and to be part of something truly special.

The event emphasises a return to technical foundations and craftsmanship in hairdressing. Why do you think this focus is essential for the industry right now?

The focus on technical foundations and craftsmanship is more important than ever in the hairdressing industry. In a world that’s constantly shifting towards trends and viral content, it’s easy to lose sight of the core skills that truly define a great stylist. To me, craftsmanship is the backbone of our profession—it’s about mastering the techniques that allow you to express creativity with precision and consistency.

Right now, there’s a growing need for hairdressers to return to these roots. It’s not just about being trendy—it’s about building a strong foundation that can weather any trend. When you master the fundamentals, you can adapt to anything, and that’s what will help professionals stay relevant and thrive in the long run. At HAIR The Movement 2025, we want to equip everyone with the tools and knowledge they need to perfect their craft and continue pushing the boundaries with confidence.

What are you hoping attendees will take away from the Business Session seminars?

On Day 1, the Business Session at the Expert Artists: Business Seminar will feature a powerful panel, hosted by Linda Woodhead, CEO of Mocha Group. You’ll hear from some of the most successful business experts as they share strategies on navigating industry changes, pricing for success, retaining talent, and building sustainable growth. Whether you’re a salon owner, manager, or a stylist who rents a chair, this session will help guide you on a successful path to thrive in today’s competitive market. The business panel will be announced in the new year.

Day 3 continues the focus on leadership with the Industry Leaders: Journey to the Top session, where seasoned professionals share insights into diverse career paths and reveal insider secrets to inspire and empower the next generation of hair professionals.

Why is this a must-attend event?

HAIR The Movement is more than just an event – it’s an immersive experience for anyone in the industry. Over three days, you’ll learn from more than 30 of the world’s top educators, gain access to the latest techniques, and discover fresh perspectives that will push you to be better, faster, and more creative.

But it’s not just about the technical stuff – it’s about pure education, learning the skills that will stay with you for life.

This event isn’t just about trends or fads; it’s about getting back to the basics, honing your craft, and mastering the techniques that will take your skill set to the next level. The knowledge you gain here is the foundation that will power your career for years to come.

This event will also give you the tools to grow your business, enhance your leadership skills, and develop a bigger vision for your career. You’ll connect with the most innovative minds in the industry, share ideas, and be inspired in ways that will make you see your craft in a whole new light.

HAIR The Movement is about more than just personal growth – it’s about making the industry better again. It’s about reigniting the passion, creativity, and craftsmanship that make us proud to be hairdressers. This is the must-attend event because it’s not just about learning – it’s about being part of something bigger. You’ll walk away feeling more confident, more connected, and ready to take your career to the next level. Trust me, you won’t want to miss it!

To register your interest, visit www.hairthemovement.com

Akers: Precision cutting expert, UK

The MATRIX All Stars Competition was created as a platform for all hairdressers to shine, and with the theme “Turn Up the Heat!” this year’s event brought together talent, passion, and innovation from hairdressers across Australia and New Zealand. Designed for stylists of all experience levels, the competition challenged entrants to create vibrant, innovative looks using MATRIX professional colour and styling products.

The journey began with literally hundreds of submissions showcasing stunning creativity, which were meticulously reviewed by a panel of expert judges. From these, ten finalists in each region were selected, leading to live recreation events held at L’Oréal Academies and host sites. These events offered finalists the chance to bring their creations to life while immersing themselves in a community of supportive, like-minded professionals.

Six regional winners emerged, each earning a prize package valued at $7,500, including return flights and five nights’ accommodation in Sydney, exclusive backstage access at Hair Festival, a three-day Pro Artist mentorship experience, and much more. The winners didn’t just take-home prizes; they gained a once-in-alifetime experience that elevated their careers and inspired their future creative journeys.

What MATRIX All Stars Represents

The MATRIX All Stars Competition exemplifies the MATRIX commitment to uniting and celebrating hairdressers of all levels. By providing a platform to showcase creativity and technical skill, the competition fosters talent, encourages growth, and highlights the exceptional artistry within the hairdressing industry. The live events added another layer of excitement and community, as finalists had the chance to learn from one another and connect with the Matrix network.

Participants not only refined their technical abilities but also discovered new perspectives, expanding their professional networks and finding inspiration from their peers. The opportunity to recreate their looks in front of an audience was a highlight for many, as it added depth to their creative process and showcased

their skills under pressure.

Beyond the prizes and recognition, the competition is about growth - both personal and professional. Hairdressers from all levels of experience are given a platform to take risks, test their boundaries, and explore their artistic vision in a supportive environment. This spirit of collaboration and creativity has become the hallmark of the MATRIX All Stars Competition.

The event also reinforces the importance of community in the hairdressing world. From the judges to the participants, everyone involved plays a role in celebrating and pushing the boundaries of what can be achieved with MATRIX products. The atmosphere of encouragement and shared passion is something truly special, setting the MATRIX All Stars Competition apart from others in the industry.

The 2025 Matrix All Stars Competition is Now Open!

Ready to take your skills to the next level? The 2025 Matrix All Stars Competition is now open for entries. This year, the theme is Social Color Trends, inspired by the Matrix Color Menu, encouraging participants to draw inspiration from trending palettes and styles in the world of colour. With no entry fee, all it takes is a smartphone photo of a model showcasing your most creative look using Matrix professional products.

The prize package for next year’s winners is valued at $7,500 and includes return flights to Sydney, five nights’ accommodation, a threeday Pro Artist mentorship experience with global Matrix artists, and exclusive backstage access at Hair Festival 2025. Winners will also receive a ticket to the AHIA Creative Awards Gala, a 12-month subscription to Mocha Hair magazine,

and the opportunity to join the Matrix Advocate Team for 11 months.

As the exclusive media partner, Mocha Group will provide full coverage of the competition journey, ensuring every step is celebrated and shared with the industry. Entering is simple, and the rewards are immeasurable. This is your chance to join a vibrant community of hairdressers, showcase your talent, and be recognized on a national scale. Whether you’re new to the industry or a seasoned professional, the Matrix All Stars Competition offers a unique opportunity to elevate your career.

For those considering entering, the advice from 2024 winners is unanimous: take the leap. Whether it’s about stepping out of your comfort zone, gaining exposure, or embracing new challenges, the competition has proven to be a life-changing experience for so many.

Don’t miss your chance to be part of this incredible journey and turn up the heat in 2025!

For more information, visit www.matrixallstars.com @matrixpro_anz

Charleigh Garrot – WA (Hairhouse - Joondalup)

“I’m so happy to be a MATRIX All Stars winner! It has opened so many doors. The amount of new people she has met has been crazy. It’s such an opportunity, the whole experience has been unreal, and I am really proud of what I have achieved.”

Rebecca Maio – SA (Acqua Lounge Hair Studio)

“The MATRIX All Stars journey has just been “incredible”. I have learned so much. It was nervewracking but also incredibly rewarding. I would most definitely enter the competition again.”

Emogen Pooler– QLD

(Jessica James, The Barracks)

“Everyone should be part of the MATRIX All Stars Competition! I would never have done something like this before, but I’m so glad I did. It pushed me out of my comfort zone.”

Cheyenne Orr – VIC (Hairhouse Victoria Gardens)

Being an All Stars winner is everything! It’s been a wonderfully phenomenal experience, to anyone considering entering the MATRIX All Stars in the future

“Why not?! Just go for it!”

Jade Scott – NZ (Jade The Alchemist)

“Being a MATRIX All Stars winner was unexpected and such an honour. The opportunities from this are so exciting. The whole experience has been absolutely insane, and I’ve loved every moment of it. For those flirting with the idea of entering in 2025, go for it! It’s the perfect way to explore your creativity.”

Kelly Powell – NSW (Hair by Kelly Powell)

“I has been so exciting to be a part of the MATRIX All Stars, and I have loved the whole experience. “It costs nothing to enter! Hairdressers are creating beautiful work in salons daily—you may as well share it! The All Stars experience has been amazing, wild, and fun.”

Get Your Early Bird Hair Festival Tickets!

The Early Bird catches the worm! Hair Festival tickets are officially on sale for 2025, which means you can get exclusive early bird ticket pricing at competitive price points until May. Run, don’t walk.

The 2025 event is taking place on June 29 and 30, with the event situated at the ICC, Sydney. Early Bird prices are available until the start of May, while standard tickets will be accessible from May and last call in the last two weeks before the event.

Early Bird tickets put the coveted Hair Festival All Access Pass at $595, giving you the ultimate access to everything at Hair Festival, including the Festival Hub, REALtalk Business Forum, every single education session and the inimitable Wonderland party. At Early Bird ticket prices you’ll save up to $180, so this is great value to enjoy the entire event as its intended at a covetable price, with over $1400 worth of value giving you free reign over the entire weekend.

To secure your seat the REALtalk Business Forum, which includes all REALtalk sessions, morning tea and lunch, the pre-sale price will save you up to $40 for salon owners, leaders and mangers wanting to learn about pivotal business topics in panels and keynote speeches from industry leaders. Past essential REALtalk events have covered management, mental health, sustainability, social media and so much more, while 2025 will centre Salon Branding, with headliners such as James Needham, Co-Founder and Joint Strategy Director of international strategy studio Untangld, teaching how to find your salon brand’s story and cultural space. An interactive planning session on brand execution will take these many actionable insights and give salon leaders a relevant plan to take back to their business.

Single session passes to the Education Sessions can be yours at $20 off in the Early Bird price of $79, with standard tickets at $89 and last call extending to $99. Pick and choose the creative, cut, colour, style, men’s, business, hair extensions, hair straightening or trichology sessions that work for you from a diverse educational menu hosted by various leading educators and brands.

Finally, the Wonderland party will wow the hair industry again as the party of the year. Taking place at a new location off-site of Campbell’s Stores in Sydney’s iconic The Rocks, with a view of the harbour, you can expect drinks, food, music, décor and installations all around the alluring Mystique theme. Early Bird prices at $195 save you up to $50 so don’t miss your chance to grab your ticket now!

Amidst all of this, the Festival Hub of brand activations, stages and innovations remains completely free to register for. Learn from bite-sized stage and stand education, gain access to exclusive Hair Festival deals, network around food, drinks and hubs, take part in fun installations and games, watch the Competitions, experience Business and Barber centric spaces and shop to your heart’s content – totally for free.

Hair Festival 2024 was bigger and better than ever, as 6,100 hairdressers descended on the ICC, experiencing 30 education sessions, over 90 expo stands, live competitions, the must-attend Wonderland party and a celebratory, inspiring and collaborative atmosphere through it all. 2025 promises to elevate the experience even further – book your tickets and we’ll see you there!

For more information visit www.hairfestival.com.au

Meet Curate 2024 Winner: Byron Davey

Byron Davey has already crammed so much into his burgeoning career and his winning Urban Cut and Colour entry for the inaugural CURATE Awards is just the latest accolade. The edgy work he produced for the competition was created while working under the mentorship of Cobelle Creative’s Kristie Kesic and represented his passion for cutting precision and dedication to challenging the status quo.

During his apprenticeship at Cobelle Creative he was committed to growth, eagerly accepting every opportunity to assist Kristie and the team on numerous Finalist accoladed photographic collections. These included AHIA 2024 Colour Expert, AHFA 2023 Creative Colourist of the Year, AHFA 2023 QLD Hairdresser of the Year and AHIA 2023/2022 Colour Expert, and AHFA Artistic Team of the Year 2022. His styling skills have also been put to the test backstage as part of the Schwarzkopf Professional Styling Team at Brisbane Fashion Festival 2023.

Authenticity is key for this dynamic creative and consummate perfectionist. His love for the industry is driven by connection with people and the ability to have a skill that allows endless opportunities no matter where we all find ourselves in the world. Now this eternal traveller has found himself revelling in a new and dynamic Melbourne lifestyle at LNDN working as a Junior Stylist as he finalises his apprenticeship with BIBA.

Here we find out a little bit more about this exciting talent.

What has been your most transformative life experience that influenced your work?

I’d say my extensive travel. I think that seeing the world and different cultures and ways of being creative is so inspiring and I think being born in Johannesburg and my travels through Asia, North America and Europe, with two years living in Berlin,

have made me a much more open and adaptable hairdresser. I’m still really inspired by change and new surroundings and I think it is so great for us to push ourselves in that way.

What do you think is the most important trait of a hairdresser and why?

To remain authentic to oneself, the work you choose to create and how you want to put that out into the world. We live in such an instant gratification realm, where trends rise and disappear so swiftly. It is easy to get caught up in trying to only reproduce what is happening in the current moment and lose sight of what truly excites us as creative individuals. I am so fascinated by the art of cutting and am really focused on refining my skills outside of just creating the latest look. I want to appreciate and understand all aspects of the artform as my creative energy evolves and grows.

What was a CURATE highlight?

All of the prizes were amazing but as someone who has worked really hard to refine my cutting technique and skill, it was great to work with the Excellent Edges team creating my bespoke scissor kit. It’s the special touches like this that can help you get to the next level with your confidence and your work.

What advice would you give to apprentices thinking about entering in 2025?

This is such a great opportunity and I think every apprentice should seriously consider entering. There are so few chances like this at the apprentice level, so my approach was to jump straight in with my entry and give it a go. I would suggest really sitting down and planning your video from start to finish and doing plenty of practice so you feel confident with your vision.

EVENT SCHEDULE

The Hair that was 2024!

By Ryan Poole

As we bring you the first edition of mocha hair for 2025, it’s time to reflect on the hair trends that defined 2024. While the end of 2023 saw men’s hair trending toward longer, 2024 flipped that script. Last year was all about embracing throwback styles whilst simultaneously giving men the freedom to experiment with their look. It was a year of bold choices and creative reinventions.

The beginning of the year had everyone talking about the shocking movie Saltburn, and one of the standout trends to come from it was Jacob Elordi’s subtle mullet. While the mullet has firmly established itself in not only Australian culture but also men’s fashion, the “sullet”— a more refined blend of business and party — has emerged as a perfect balance for those seeking versatility. A trim that still cuts loose with your mates but still flys under the radar of corporate professionalism.

Whilst the past few years saw men’s hair going down the experimental route of bleach and colour, 2024 has seen a resurgence in curls, waves and even the perm. The uprise of barbering in men’s fashion has shown that our client’s are wanting to push the boundaries with their hair and being able to add volume and curl to their hair is such a cool direction to head in. The versatility of a perm between adding soft waves or tighter curls gives our clients that more to aim towards. We’ve been able to go from Timothée Chalamet waves to Jack Harlow curls and everything in between. With the expansion of the barber skill set, clients are coming into the shop with a plan. It’s awesome to be able to see our clients willing to trust us on a journey for a complete change up in their image and embrace their individuality.

In August of this year, music fans around the world finally got the announcement they’d been waiting 15 years for: the reunion of the 90s powerhouse band, Oasis. And just as we dusted off our old parkas, mod trims made a strong comeback towards the end of 2024.

With the reunion tour on the horizon, men’s hair has embraced some major 90s throwbacks, featuring choppy, textured tops paired with extended perimeters — perfect for channeling that classic UK “scumbag” attitude the band brought with them. While the mod trim has always been in circulation, it hasn’t seen a resurgence as big as this year.

The red carpets and fashion awards in 2024 showed a glimpse into the trends we can look out for in 2025. The runways of the international fashion weeks were dominated with heavy gelled wet looks. We were seeing classic slick backs and side parts, but also more modern volume-centtric looks with shine. If these showcases, which typically predict the trajectory for men’s hair, are anything to go by, get those gels and pomades ready.

As we wrapped up 2024, it’s clear this year has been about more than just trends—it’s been about evolution. Men’s hair has embraced the past, challenged norms, and set a new standard for versatility and individuality. From the barbershop chair to the global stage, 2024 proved that men’s grooming is as dynamic and forward-thinking as ever.

Hair: @ryanpoole_hair

Makeup: @makemeoverartistry

Styling: @caesura____

Photography: @theresahall11

Ryan Poole

2024: A Reflection 2024: A Reflection

By Shae Tsiknaris

I am truly humbled to have been invited by Louise May, the Editorin-Chief of Mocha Group, to contribute to the mocha hair blog. Looking back on 2024, it’s been an exciting and dynamic year in the salon, and I’d like to share a few highlights.

This year, I saw a notable shift in client preferences, particularly with the Milano wave the new perm by Alfaparf Milano. It’s a gentler option for those wanting texture without the harshness of traditional perms, and we’ve seen it become increasingly popular in the salon.

Alongside this, many clients sought change in their hair textures, whether going from curly to straight or straight to curly. This was especially true with Brisbane’s intense heat, where I saw an uptick in requests for smooth, straight, and manageable styles. The demand for blowout brushes also surged, with clients looking for that big bounce—not just in the salon, but something they could recreate at home too.

For those who don’t know me well, Halloween and Christmas are two holidays I absolutely love. Halloween holds a special place for me, falling around my birthday on the 27th of October (yes, I’m a proud Scorpio!). Our salon is full of fellow Scorpios—Sinead, our apprentice, our boss Bill, my brother-in-law, and my daughter Nikki, our “tea and tidy” queen. Every year, I have to get matching Halloween pyjamas for myself and the kids—it’s become a fun tradition. And of course, Christmas is a big deal too. Even in the salon, on our last workday before the holidays, I love to wear Christmas-themed outfits, often matching with some of the team.

Since childhood, I’ve been obsessed with Christmas movies, particularly National Lampoon’s Christmas Vacation. My mum introduced me to the classics, and I’ve adopted a tradition of decking out my home—inside and out—just like Chevy Chase. My gutters are lined with solar lights, and I’ve even ventured to the footpath (not sure if it’s legal, but it looks great!). Each year, I add something new, hoping one day my display will rival the iconic one from the movie. Sadly, once the New Year hits, it all comes down and gets packed away for another year.

One of the career highlights of 2024 was winning Master Cutter of the Year for the third time in a row at the AHIA Creative Awards. What an honour! I still can’t quite believe it. To top it off, I was a finalist for Queensland Hairdresser of the Year for the fourth time, which continues to be such an exciting milestone in my journey. These awards always bring butterflies, and they push me to be more creative than ever. Although I won’t be entering Master Cutter this year, due to the ‘3 times consecutive winner and you’re out for 2’ rule, I’m looking forward to challenging myself in other categories and exploring new creative avenues in 2025.

Additionally, I had the incredible opportunity to educate stylists across Australia, from Sydney to Melbourne to Perth. Meeting and learning from talented stylists has been truly inspiring. One of my favourite moments was in Perth, where I also got to visit my mum and some family members I had never met before. My mum even became a model for our education class, showcasing her thick, strong hair with a pixie cut and Alfaparf pigments. It was a special moment for both of us! As for my own hair, well, it’s always changing. My clients often ask, “Have you cut your hair again?”—and the answer is usually yes! I love experimenting with different styles, from sleek and straight to messy and textured, and I’m always switching things up. I think the short pixie cut suits me best (especially with my tiny head!), and it’s always fun to play with the illusion of thickness—it’s all part of the magic, right? After all, as hairstylists, we are magicians for hair.

Thank you again for the opportunity to reflect on this incredible year. I’m excited for what 2025 holds, and I can’t wait to continue growing, creating, and sharing this journey with all of you.

Shae x

Shae Tsiknaris

Australia Vs The World…

By Sam James, 2024 AHIA Creative Hairdresser of the Year

Hi, my name is Sami J, and I’m a raging hairaholic - My last colour was 2 hours ago! Surprise, I’m here with some thoughts and maybe advice for the next 6 months of the incredible Mocha Hair Magazine.

So as some of you will know, I have been living on planes the last 12 months. Was it balanced? was it planned? Was it perfect? Nooooooo, but I loved every bloody second of it! I have had the opportunity to see and watch and take note of how other countries all around the globe, are doing HAIR! Cutting, colouring, styling, extensions, awards collections, competitions, shows, you name it I’ve been a part of it. So, I have some thoughts on it….

Firstly, for those who know me, know I’m pretty honest, so I intend to keep that trait whilst I share my thoughts and stories with you this year.

So, INDIA …. Another level Right! You all saw that competition I was judging there? – if not go stalk my insta. AUSTRALIA, we need to tap into their PASSION! They make it feel like it used to in the 80’s – line ups round the block for apprenticeships! (so I’m told ... I’m not that old lol) but they are die- hards, love new techniques and love making people feel amazing! This is the angle for us as an industry to welcome the next generation … not come be a Rockstar hairdresser, but come be someone who can change people’s lives, feel heard, love themselves again because they didn’t think it was possible after 2 years of letting themselves go –till they saw you! The next generation want to help people, because they’re so aware of mental and physical challenges now, and talk about them openly.

AMERICA …. setting my word count now, lol... Truth be told, I love and hate hair in the US. There are a lot of bad habits, and yes, I work for Americans now, and they agree with me at times.

The people... My people, are just amazing! Full of fun, pazazz, passion and opportunity – like launches in famous peoples mansions!

The most used peroxide in the US ????

40 VOL!!!!! LIKE WHAAAAAAAAT

Yeh, so we’ve had some discussions whilst being there, all very nonjudgmental, just total shock and horror! “It’s just the norm,” is their response. I think in Australia, we focus heavily on the integrity of the hair first, explain things through consultation to our clients, and a lot of the time take more than one session to get there. This doesn’t seem to be the case in America, why?? I think a lack of education, and because extensions are on steroids over there, maybe it hides a little more of what’s going on with peoples natural hair. They also spend like no other place in the world on the beauty industry, to look good, feel confident and they won’t go without it.

Education there, has moved almost completely online for most areas. They are definitely hungry for new things to see, but I find them to be very habitual in their approach. Very creative with their shows, and styling I think is at the top of their strengths list.

LONDON … oh I’ll always have a soft spot for London! For those who don’t know, I’m English and immigrated in 2004 at 17 years old, after having been in a salon in London, working for 3 years.

I have met some truly incredible hairy friends there, talented, smart business owners and passionate people. I see a lot of similarities between our hair worlds, but also, they’re a little stuck. I chatted (yes drank) with a few very reputable stylists and business owners and found that they are all in awe of our awards work. Which to be honest I’m a researcher, I see all of their finalists work, and I feel like I agree, we definitely raise the bar for the rest of the world when it comes to our collections.

Being there on the night for the awards, was amazing especially as a finalist just wow. However, I think their culture as an industry needs a little work. Watching the announcements unfold on the night, it was a little shocking to see the lack of support and encouragement from the industry, for those winning.

Education, again no brand is offering what a lot do here, with regular hands-on sessions. Truly, I felt like there was a lot of blondes on the streets that needed their colourists to have better education. Their online education channels though, are so vast and accessible, but I feel like they’ve leant on that for too long maybe.

To sum it up…. AUSTRALIA! … WE WIN!!

I always had this feeling, but they confirmed it, a lot of them agree we are killing it, with our level of awards work, and our education focus. So, yay! Go us, let’s continue to raise the bar, not just as incredible stylists, colourists, Directors, but as an industry as a whole.

@samij_hair

Sam James

Elevate In 2025: Mindset Strategies for Personal and Professional Growth.

By Angeli Marie Shaw

Woo Hoo! We made it! Another year has come to a close and here we are in the new year, ready to tackle whatever comes our way! Whilst some of us face the new year with confidence and an attitude of ‘I’ve got this’, there are no doubt some, if not many, that are on the side of caution, dipping our big toe in the water rather than diving straight in, and that’s ok as we’re all a result of our conditioning and experiences.

But in order to get comfortable, we first need to get uncomfortable and dig deep into the things we avoid, the reoccurring problems, the lessons that constantly show up in front of us, but we are yet to learn, and those choices, decisions and issues that just thinking about them, give us the ick.

So, to guide you along the way in 2025, here are my top 5 strategies to get you thinking, get you moving and get you taking action so you can elevate!

1. Embrace Lifelong Learning: The lessons will always come, and we never stop learning, so when you’re faced with a challenge, a difficult decision or you simply don’t know, learn! One thing our industry has is a very diverse community so ask questions, seek help and advice and turn to those around you that inspire and motivate you. Lifelong learning will help you grow personally and professionally by providing opportunities to learn new skills and gain different perspectives.

2. Cultivate Resilience: You don’t just ‘be’ resilient, you nurture it, water it and help it grow and strengthen. This doesn’t just mean ‘shit happens’ and you’ll be better for it, but it’s a focus on what doesn’t kill you makes you stronger. Working on your resilience nurtures the ability to adapt to challenges, trauma and adversity and is something that can be continuously strengthened across your lifetime.

3. Foster Adaptability: We’ve all had plenty of experience when it comes to this, especially over

the last 4 years so keep up the work and focus on what makes you grow. Set learning goals to learn new skills and broaden your expertise. Seek and be open to feedback as constructive criticism is a valuable tool for growth. Practice flexibility by stepping out of your comfort zone regularly and remain open to new ways of doing things. And remember to remain optimistic. This will help you see opportunities in challenges and maintain a hopeful but realistic outlook on the future.

4. Encourage Curiosity: There’s no better time to get curious than now! And one benefit of living in a world of technology is that our ability to research, connect and source information is literally at our fingertips. It’s one thing to watch what others are doing but allow that curiosity to drive you to take things further and not just mindlessly scroll. Take action by sharing experiences, asking questions and exploring new topics, places and people. This will assist you in learning, problem solving, improving your skillset, and ultimately, develop a positive outlook.

5. Develop Emotional Intelligence: This is the ability to manage both your own emotions and understand the emotions of people around you. There are 5 key elements to emotional intelligence: self-awareness, empathy, selfregulation, social skills and motivation and working on all of these continuously will help you build on this ability. In fact, many believe that your level of emotional intelligence is what makes the difference between a good and exceptional leader!

We’ve all been blessed to see in another year, so take with you what you experienced in 2024 to learn, develop and grow. Use that growth to springboard into success! Take each step at your own pace, pause when you need to, dust yourself off when things get tough and remember, you CAN do this!

Wishing you all growth, success and achievement in 2025 and beyond!

As always, I believe in you!

Love & Bliss, Angeli xxoo

Angeli is a former salon owner and Holistic Empowerment Coach, Mindset Mentor/ Trainer and founder of The Bliss Coach. To work with me 1:1, organise group training or book me as a speaker in 2025, get in touch by visiting www.theblisscoach.com.au or follow me on my socials @theblisscoach to connect and find out more.

CHAIR THE edit

Looking for salon chairs that make a statement in your salon? Look no further than these favourites, designed to perfectly complement your salon’s style and elevate your space.

Hair Shop

SOOTHE By FABRIQ

Harnessing the power of nature’s remedies, SOOTHE offers a harmonious blend of scalp care and hair nourishment. SOOTHE SHAMOOO harnesses the calming powers of nature’s remedies. SOOTH CONDITIONER nourishes, soothes and provides tripleaction relief for both your scalp and hair. SOOTHE TONIC is the final touch in a quest for scalp health. Infused with an invigorating Menthol, refreshing Tea Tree, revitalising Biotin and botanical extracts, that refreshes and rejuvenates the scalp www.smithscollectivebrands.com.au

Camellia Versatile Repair Range By Angel En Provence

Introducing the Camellia Versatile Repair range, an opulent collection designed to protect and revitalize your hair. Each product is infused with nourishing Camellia extracts and complementary ingredients to combat thermal styling and UV ray damage. The range includes a Repair Shampoo and Conditioner, both offering deep hydration and scalp protection and two LeaveIn treatments that focus on repairing split ends and promoting hair growth. Experience healthy, shiny hair with lasting moisture and overall scalp wellness. Perfect for anyone looking to enhance their hair care routine! FREE FROM: SLS , SLES , MINERAL OIL , ORGANIC EXTRACTS –PARABENS,COLORANTS , SILICONES , ALLERGENS

Range includes: Camellia Versatile Repair Shampoo, Camellia Versatile Repair Conditioner 400ml, Camellia Versatile Repair Leave-In Cream and Camellia Versatile Repair Leave-In Scalp Essence www.joiken.com.au

MINI FRIZZY PACK By CPR HAIR

Say goodbye to frizz on-the-go with the Mini Frizzy Pack—the ultimate trio to keep your hair smooth, sleek, and frizz-free no matter where you are!

Inside you’ll find:

CPR Phase 1: The global fave frizz control crème! This powerhouse smooths, strengthens, and locks in moisture for long-lasting humidity protection. Frizz-Fighting Conditioner: Repairs, binds moisture, and softens with jojoba oil for silky, manageable locks. Gentle Cleanser: Say hello to softer, stronger, frizz-free hair with every wash! Pack it, love it, slay it! www.cprhair.com

FBR By INNOluxe

For hair that’s been through it all, FBR by INNOluxe is the hairdresser’s NEW partner in crime against the villainous damage caused by chemicals and everyday chaos. Designed to resurrect lifeless hair, FBR works tirelessly to equalise porosity, a critical step in hair preparation. By specifically targeting the issues caused by Cysteic Acid, FBR ensures that hair is primed and ready for an even colour application, every time. www.smithscollectivebrands.com.au

SERENA & MARTINA SALON CHAIRS By COMFORTEL

Free-spirited chairs with a commitment to standout. Both Serena & Martina Salon Chairs exude a sophisticated, bold look with their Sand and Sage green upholstery combined with a powder-coated matte white or black finish, which is resistant to hair dye stains. Their unique design showcases contrasting elements of wire and tube, paying tribute to traditional chair forms while standing apart as a stylish salon chair. www.comfortel.com.au

To enter this unique competition for Australian and New Zealand Apprentice Hairdressers, simply create a 2-minute video edit showcasing your ‘Cut and Colour’ or ‘Colour and Style’ skills to be in the running to WIN BIG.

PRIZE PARTNERS

Covetable Curls

Hotter, faster, better curls from Silver Bullet. Silver Bullet Fastlane Titanium Rose Gold Curling Irons and Conical Curlers feature titanium barrels for ultra-fast heat-up while boosting shine. Variable heat settings for all hair types. Available in an array of sizes.

Night Falls

Introducing the limited edition BaBylissPRO Nightfall collection. A deep, dark yet bold shade which adds new dimension to beloved tools. Perfect for those with the FXONE system. Includes Straightener, Curling Irons, FXONE Clipper, FXONE Trimmer and FXONE Shaver.

Elite Colour, Elite Style Screen unveils new packaging for Purease Hair Colouring Creams and Toners. Crafted in Italy, Screen Purease Hair Colouring Creams and Toners are PPDfree, ammonia-free and infused with strengthening pearl protein. Elite colour which satisfies all creative desires.

Superior

Humidity Shield

Sublime levels of shine while shielding against humidity. Shibui Peptide Polish AntiHumidity Treatment adds thermal protection, seals the hair cuticle and eliminates frizz. Protects colour and boosts softness for up to three washes. Botanicallyrich, clean beauty.

Guided by Instinct

Professional vector motor clipper with intuitive torque control. Designed to be your ultimate tool for hair cutting, StyleCraft by Silver Bullet Instinct-X Clipper harnesses an unparalleled 11,500 strokes per minute vector motor. 4 hours cordless runtime. Includes three interchangeable bodies.

All Under Control

It’s smooth styling from here! Take control of smoothing, straightening or adding volume and curls. Brushworx Smooth’n Curl Hot Tube, Ceramic Porcupine and Mega Vent Thermal brushes feature ridged foam handles which are sweatproof and styling product-proof for maximum control.

The New Keratin Colour

Keratin Colour is transformation. With new formula and packaging, Keratin Colour Permanent Colour delivers vivid, long-lasting colour while renewing hair from within. Enriched with advanced Keraveg, softening Tsubaki oil, refreshing lotus flower, glycolic extract and luminous diamond powder.

Refresh and Renew

When the scalp needs a little TLC, Malibu C Scalp Scrub delivers. Designed to revitalise and refresh the scalp with a powerful blend of natural ingredients, including jojoba esters and activated charcoal. Exfoliates, soothes and stimulates.

Go All Out

Qiqi All Out Blowout Cream does triple duty! Hair is thoroughly protected against the rigours of heat styling while nourishing ingredients hydrate and strengthen in unison. Pure protection and effortless styling – all in one clever multitasking formula.

Efficiency to the Max

Super-lightweight hair dryer which blows away all expectations. New iQ Perfetto Lite Max Hair Dryer is an ultraefficient tool for stylists. 1600W, 85,000 rpm intelligent brushless motor. Venturi Effect multiplies performance to significantly reduce drying time. Weighs only 272g!

Clean Beauty for Curls

More beautiful, healthier looking curls. Enriched with ultra-nourishing marula oil, Aluram Curl Haircare reduces frizz and adds definition. 100% vegan and free from sulphates, parabens, gluten and cruelty.

Cut Closer to Perfection

When every cut matters, there’s no room for compromise. Introducing Mizumi by Iceman, Japanese-inspired excellence with premium precision and performance. Scissors and thinners meticulously crafted from steel consisting of cobalt and a high carbon content, ensuring extraordinary sharpness, durability and corrosion resistance.

Make Colouring More Fun

This non-slip foil was born to have fun. Framar Embossed Foil Rolls in Checked Out, Party Animal, Plaid and Whoopsie Daisy make every process more joyous for you and your client. High quality foil with embossed texture to prevent slippage.

Beyond The Filter: Redefining Beauty Standards In A Post-Filter World

By Keira Maloney – The Salon Photographer

As a photographer, I’ve been working with Photoshop long before beauty filters became a thing. Back then, my editing enhanced an image without altering its truth. Over time, though, I’ve watched filters change not only how we edit but also how we see ourselves.

Filters promised to enhance beauty, but they’ve created unattainable standards. People have grown used to seeing smoothed skin, reshaped features, and perfected symmetry on social media. Now, I hear from photographers that some people arrive at photoshoots with expectations shaped by these filters, asking for edits that go beyond enhancement into transformation.

This moment, where major platforms are removing filters, isn’t just a turning point for me as a photographer. It’s an opportunity for the hair and beauty industry to lead a powerful shift. You are already transforming your clients in ways filters never could. The glow-ups you create for people are real and tangible. They’re why your clients trust you to make them look and feel their best.

The Confidence Paradox and Ethical Editing Filters promised to give us confidence, yet they took it away. By reshaping features and smoothing imperfections, filters taught us to see our unfiltered selves as less than. They’ve made people question whether they’re good enough without them.

I see this play out in my work often. Clients, conditioned by years of scrolling through filtered perfection, can often bring those expectations to the shoot. They ask for heavy editing, not because they aren’t beautiful, but because they believe beauty must look a certain way.

This has forced me to ask myself some uncomfortable questions:

• Am I creating images that celebrate someone’s individuality or erasing it?

• When I retouch, am I helping someone feel confident, or am I reinforcing unrealistic expectations?

• By over-editing, am I just replacing one filter with another?

These questions aren’t easy, but they’ve shaped how I work. My job isn’t to make someone look beautiful; it’s to show them that they already are. For hair and beauty professionals, your role is even more profound. The work you do every day gives clients a level of confidence no filter could. When clients leave your chair or treatment room, they feel like the best version of themselves. They’re not just looking better, they’re standing taller, smiling brighter, and walking with renewed confidence.

Why Real Transformations Matter

Your clients don’t come to you for illusions. They come to you because they trust you to create real, tangible transformations that go far beyond what filters can achieve.

Think about what happens when a client spends time with you. Whether it’s a fresh cut, a stunning colour, or a glowing skin treatment, you aren’t just changing their appearance, you’re changing how they feel about themselves. That transformation can’t be replicated by digital tools. It’s felt in the way they carry themselves and connect with their own beauty.

With that said, your clients are also watching how you show up online. If you lean on filters in your own content, it sends a mixed message. By showing up authentically, you create a ripple effect. When clients see you celebrating real beauty, they feel empowered to do the same.

You have the ability to help redefine beauty, not just in your salon or clinic, but in the way, people see themselves every day.

Redefining Beauty Standards

This is more than a shift in technology. It’s a call to redefine what beauty looks and feels like, once again. Filters have shaped how we present ourselves online for years, but their removal opens the door to something far more meaningful: authenticity.

You have a powerful opportunity in this shift. Your clients already see you as the person who helps them look and feel beautiful. They trust you to build their confidence, remind them of their worth, and show them the best version of themselves. Now, you have the chance to extend that trust beyond the work you do in person and into the way you represent yourself and your craft online.

Imagine a world where the standard isn’t perfection but authenticity. Where clients celebrate their real, unfiltered beauty rather than striving for unattainable ideals. That world might start with you.

Ask yourself: How are you showing up? Are you still relying on the safety of filters, or are you ready to embrace the power of authenticity? Show your clients, and the world, that the most powerful glow-up of all starts with embracing who we are, no filters required.

Ps. You really are beautiful, just the way you are.

@the_salonphotographer

New Year, Fresh Bloom! How To Make Your Brand

Thrive In 2025.

By Sarah Garner, Digital Bloom

Welcome to 2025! With the holiday rush behind us, now’s the perfect time to catch your breath, reflect on the whirlwind that was, and start looking forward to what’s next. And if there’s one thing worth prioritising this year, it’s your brand.

Because here’s the truth: your brand isn’t just about looking good on Instagram. Social media is a wonderful tool (no arguments here) but your clients interact with your business in so many other ways.

From walking past your signage to flipping through your service menu or taking home one of your aftercare cards, every touchpoint counts. And when all those touchpoints work together, that’s when the real magic happens. A cohesive, well-rounded brand doesn’t just look professional, it feels memorable. It’s the difference between being just another business and being the one your clients can’t stop recommending.

Step 1: Start with Consistency Consistency is the foundation of a great brand. It’s what makes you recognisable, trustworthy, and polished.

Take a quick audit of your brand’s current state:

• Does your Instagram feed match your insalon materials, like price lists or service menus?

• Do your email communications feel like they’re part of the same story as your social posts?

• Is your logo used consistently across all platforms?

• Can your customers book with ease across your digital media?

If things feel a little disjointed, don’t worry, you’re not alone. This is the perfect time to align everything. Think of it as giving your brand a “new year, new me” moment.

Step 2: Look Beyond the Scroll Social media might be where your brand shines brightest, but it’s far from the only place your clients see you.

Imagine this:

• A beautifully designed referral card that makes your clients excited to recommend you.

• A personalised plan that reminds them of your care and expertise long after they leave.

• A thoughtfully placed mirror talker or door handle hanger that sparks a smile while they’re in your space.

These physical touchpoints create a sense of connection that digital alone can’t achieve. And let’s not forget the power of snail mail, there’s nothing quite like receiving a stunningly designed card or voucher to make your clients feel special.

Step 3: Plan for Seasonal Magic

With your brand aligned and shining across all platforms, it’s time to think ahead. Seasonal campaigns aren’t just a great way to boost business, they’re also an opportunity to show off your brand’s personality.

Some examples might include:

• A Valentine’s Day offer, paired with charming social posts and a matching in-salon display.

• Mother’s Day gift vouchers that are as irresistible as the bespoke services themselves.

• Winter specials brought to life with emails, posters and even themed aftercare cards.

Planning these campaigns early means less stress later and ensures your branding feels thoughtful, intentional and oh-so-polished.

Your Brand, Fully Bloomed

By now, you can probably see it; branding isn’t just about logos and colours. It’s about creating a seamless, memorable experience that follows your clients from their first Instagram scroll to the moment they leave your salon and beyond. And here’s the best part: you don’t have to do it alone. While you focus on running your business, we’re here to bring your branding vision to life. From aligning your materials to crafting standout seasonal campaigns, we’ll ensure your brand shows up beautifully and consistently, every single time.

Let’s make 2025 the year your brand doesn’t just bloom, it thrives. Ready to get started? Contact Digital Bloom via their website www.digitalbloom.com.au

Sarah Garner is the Founder and Creative Director at Digital Bloom, an industryspecific branding boutique dedicated to making your hair, beauty or wellness brand turn heads for all the right reasons.

From Likes To Bookings: Turning Social Media Followers into Loyal Clients

By Belinda Haigh, Founder & Director Social Standards

In today’s digital age, having a strong social media presence is no longer optional for hair salons; it’s essential. Platforms like Instagram, Facebook, and TikTok provide unparalleled opportunities to showcase your work, connect with current and potential clients, and grow your business. Yet many salon owners ask the same question: “Why aren’t my followers converting into bookings?”

The truth is, that turning social media engagement into loyal clients requires more than just posting pretty pictures. It’s about creating a strategy that guides your audience from discovering your salon to becoming regulars.

Here’s how to make it happen.

1. Understand the Client Journey Before followers become clients, they go through a journey:

• Awareness: They discover your salon through posts, hashtags, or recommendations.

• Consideration: They evaluate your services, pricing, and style to see if they align with their needs.

• Decision: They decide to book an appointment. Your content should cater to each of these stages. For example, eye-catching transformation photos or reels can attract new followers, behind-the-scenes style content helps nurture and build trust, and posts about your salon’s unique offerings can help them consider booking.

2. Build Trust with Nurturing Content Consistency and authenticity are key to building trust on social media. Post regularly and focus on content that reflects you and your team, your unique way of working, and works towards your overall business goals. Some ideas include:

• Educational Posts: Share tips on hair care, styling, or trends to position your salon as an authority.

• Behind-the-Scenes: Offer a glimpse of your team at work, your salon’s atmosphere, or what clients should ask for to achieve those stunning colour results.

• Client Testimonials: Showcase real stories and reviews from happy clients to build credibility.

3. Use Clear and Compelling Call-to-Actions (CTAs)

Your followers won’t book unless you tell them how. Include clear, actionable CTAs in your captions or stories. Examples include:

• “Click the link in our bio to book your appointment today!”

• “DM us (X word) for a complimentary extension consultation.”

• “Select our ‘Blondes’ Package via the link in our bio.”

Make the booking process as simple and seamless as possible by linking directly to your online booking system.

4. Offer Exclusive Social Media Promotions

Give your followers a reason to book in your social media content. Exclusive promotions or perks can drive conversions. For example:

• Announce follower-only discounts (“Get $20 off your first appointment when you book through Instagram!”).

• Share limited-time offers or New Year specials to create urgency.

5. Highlight Your Unique Selling Points

What makes your salon different? Do you specialise in blondes, offer luxurious pampering experiences, or use eco-friendly products? Showcase your strengths through posts, stories, and reels. By highlighting what sets you apart, you’ll attract clients who align with your salon brand.

6. Engage Authentically

Social media is a two-way street. Interact with

your followers by:

• Replying to comments and DMs promptly.

• Engaging with your audience through polls, questions, or quizzes in stories.

• Thanking followers who share your posts or leave reviews.

When followers feel valued and connected, they’re more likely to trust you with their hair.

7. Leverage User-Generated Content

Encourage your clients to share their experiences at your salon by tagging you in their posts or stories. Reposting these moments not only fills your content calendar but also serves as social proof that your services are worth booking.

8. Track and Refine Your Strategy

Finally, monitor your social media performance to see what’s working. Use insights to track metrics like engagement, website clicks, and bookings. If something isn’t converting, tweak your approach and test different strategies.

Social media marketing for hair salons isn’t just about gaining likes or followers; it’s about building relationships and providing value to your audience. By implementing these strategies, you can turn your social media platforms into powerful tools for growing your salon and creating a loyal client base.

If you need help crafting a unique social media strategy that reflects your salon, book a complimentary 30-minute chat with us below.

Limited spots are available.

Advocating for Hairdressing: A Game-Changer

for Salon Owners with the Core Skills Occupation List (CSOL)

By Jenny Burns

The Australian Hairdressing Council (AHC) has long been a leading voice in advocating for the hairdressing industry, ensuring that it remains wellsupported and recognised within Australia’s workforce.

One of the most significant recent achievements in this advocacy is the inclusion of Hairdressing on the Core Skills Occupation List (CSOL), announced by the Australian Government on 7 December 2024.

This decision, part of a major overhaul of Australia’s skilled migration programs, creates new opportunities for salon owners to hire overseas talent. It also directly addresses the ongoing workforce shortages impacting the industry.

What is the Core Skills Occupation List (CSOL)?

The CSOL is a modernised list aimed at addressing Australia’s workforce needs. It replaces the outdated occupation lists under the Temporary Skill Shortage (TSS) 482 visa program, removing distinctions between shortterm, medium-term, and regional occupations. The CSOL offers broader access to the new Skills in Demand (SID) visa, facilitating businesses to sponsor skilled workers. Hairdressing and Beauty Therapy are now included, forming part of the foundation for the Skills in Demand visa and the Employer Nomination Scheme (ENS) visa for permanent residency.

Why Hairdressing’s Inclusion Matters

Hairdressing’s previous listing on the Subclass 482 Short-Term Skilled Occupation List (STSOL) created barriers for salon owners hiring skilled international workers. With hairdressing now on the CSOL, it is recognised as a critical occupation, offering businesses new pathways to sponsor skilled hairdressers and address labour shortages.

This shift reflects extensive industry consultation and years of advocacy by the AHC, ensuring hairdressing’s importance is recognised. The milestone is not just a victory for the AHC but for the entire industry, underlining the vital role it plays in Australia’s economy and society.

The AHC’s Advocacy and Collaboration

Securing hairdressing’s place on the CSOL was a significant achievement. Through its leadership, the AHC ensured that the specific needs of hairdressing businesses were considered when shaping migration and workforce policies.

Since 2019 the AHC has lobbied hard to ensure the needs of the Australian hair industry were seen and considered, when there was serious threat of hairdressing being taken off the Subclass 482 Short-Term Skilled Occupation List (STSOL). The AHC engaged in countless face-to-face meetings at Government House,

turning up personally at every opportunity to present our case to key stakeholders and influencers including the Department of Home Affairs, Australian Skills Commission, the Department of Education and the Department of Employment & Workplace Relations.

How the CSOL Benefits Salon Business Owners

Before hairdressing was added to the CSOL, salon owners faced significant challenges in employing international workers. The process for skilled migration was complex and timeconsuming, and hairdressing was often excluded from the eligible occupations list, leaving owners with limited options. Now, with hairdressing included on the CSOL, hiring skilled overseas workers has become far more accessible.

With this change, salon owners can now sponsor skilled hairdressers through the new Skills in Demand (SID) visa, which replaced the Temporary Skill Shortage (TSS) visa on 7 December 2024. This new visa streamlines the process, offering a direct pathway to address critical skill shortages in the hairdressing industry.

What is the Skills in Demand (SID) Visa?

The SID visa is part of the Australian government’s strategy to fill workforce gaps in high-demand industries. Offering several advantages over the previous TSS visa, the SID visa has a shorter work experience requirement (one year instead of two) and a potential pathway to permanent residency. It also provides greater flexibility for salon owners, as it allows skilled workers to stay and work in Australia for up to four years, with the possibility of transitioning to permanent residency.

One of the many benefits of having multicultural communities when it comes to trades like hairdressing is the transference of skills. To be able to learn and pass on new techniques and skills from stylists across global hair industries is of great value to Australian hairdressing and barbering.

An important reminder that the Temporary Skilled Migration Income Threshold (TSMIT) for the SID visa is set at AUD$73,150 per year. This ensures that businesses are offering competitive salaries while attracting the right talent to fill critical roles in the industry.

What Does This Mean for Employers?

For salon owners, the CSOL inclusion and SID visa are game changers. These reforms directly

address workforce shortages, making it easier to sponsor skilled overseas hairdressers. This is vital as Australia faces broader workforce challenges. Access to a global talent pool allows salon owners to fill positions, grow their businesses, and maintain high service standards.

The Role of AHC Membership in Driving Change

The AHC’s success in securing hairdressing’s place on the CSOL underscores the importance of collective action. This achievement would not have been possible without the support of AHC members. Salon owners, stylists, and industry advocates have all played a vital role in ensuring hairdressing is recognised as essential to Australia’s workforce.

Now, more than ever, it’s crucial for industry professionals to stay engaged with the AHC’s work. By joining the AHC, salon owners ensure the ongoing strength of the profession’s voice and contribute to continued progress in addressing workforce challenges.

Looking Ahead

The SID visa and CSOL inclusion are significant steps toward modernising Australia’s skilled migration system. These reforms create a more efficient, demand-driven process that aligns with industries like hairdressing. While this is a milestone, the AHC’s work continues. The Council will keep advocating for the industry’s needs, ensuring hairdressing remains central to Australia’s workforce.

Salon owners can now seize the opportunities created by the SID visa to fill skill gaps and secure the future of their businesses. As the hairdressing industry evolves, the AHC remains committed to supporting its members and helping the profession thrive.

If you would like to learn how the AHC can support your business visit theahc.org.au

Disclaimer: The information provided in this article is for general guidance only. For specific legal or migration advice, please consult a registered migration agent or refer to the Australian Government’s Department of Home Affairs website.

How Fresha helps hairdressers save time and give clients a better experience!

Running a salon is more than just creating great hair – it’s about delivering an experience that keeps clients coming back. But with so many tasks to juggle, it’s easy to feel like there aren’t enough hours in the day. That’s where Fresha, a simple yet powerful salon software, comes in. One of just many features? The ability to send consultation forms to clients before their appointments. It’s a small change that makes a big difference for both hairdressers and their clients.

Cutting out the guesswork

Picture this: a client comes in for a color appointment, but you have no idea about their hair history or what they want. You spend the first 15 minutes trying to figure it out, eating into valuable appointment time. Fresha fixes that by letting you send consultation forms ahead of time.

These forms allow clients to share key details, like their hair goals, any treatments they’ve had recently, allergies, or inspiration photos. When they walk through the door, you already know what you’re working with, so you can dive straight into what you do best. No awkward guessing, no rushed consultations – just a smoother, more professional start to the appointment.

Personalizing the experience

Everyone’s hair is different, and so are their expectations. Fresha’s pre-appointment forms make it easy to tailor each service to the client’s needs. Whether it’s a bold new cut, fixing an at-home dye job, or just a trim, you can plan everything out in advance. You’ll know how much time you need, what products to use, and what techniques to focus on.

This kind of personalization makes a huge difference. Clients can tell when you’ve taken

the time to understand them, and it builds trust. When someone feels like their stylist gets them, they’re way more likely to come back – and to tell their friends about you.

More time for what matters

Using Fresha isn’t just about managing bookings and reminders – it’s about staying organized with client profiles that store all the important details in one place. From allergies to notes on past appointments, like the exact shade of hair dye or a specific treatment, Fresha lets you keep track of everything you need to know about your clients.

Instead of scrambling to remember what you used last time or digging through old notes, all the information is right there. This saves you time and helps you work more efficiently, so you can focus on what really matters: giving your clients your full attention. Whether it’s suggesting the perfect new color, chatting about their day, or perfecting their style, having everything organized means you can deliver a more personalized and professional service.

Why every salon needs booking software At the end of the day, having a solid software system is about working smarter, not harder. Fresha helps salons streamline their operations

and deliver better service without the extra stress. It keeps things simple, professional, and efficient – and your clients will notice the difference.

By making small changes, like sending out consultation forms and automating bookings, and keeping all your client information in one easy place, you’re setting yourself up to give clients an experience that feels effortless and personal. And when your clients leave happy, everyone wins.

With tools like Fresha, you’ll spend less time dealing with admin and more time doing what you love: creating styles that make people feel their best.

www.fresha.com

Fresha is the world’s #1 beauty and wellness marketplace powered by all-inone free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha. com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook. @fresha

Balancing Business and Family: The Juggle Is Real!

By Coach Charlie – Iconic Coaching

Between coaching incredible business owners, leading a fabulous salon team, being a wife, raising a feisty but fabulous four-year-old, and caring for our lovable British Bulldog, my days are a whirlwind of planning, prioritising and, let’s be honest, embracing all the chaos in between.

Here’s the thing though: I wouldn’t trade it for the world. Here’s how I make it all work, even on the toughest days.

Morning Mayhem

Mornings in our house? Pure chaos. Aria, my little boss babe, demands her bubbacino like a pint-sized CEO. Boston, our British Bulldog, swaggers around like he owns the joint, and Jay, my husband, trying to keep the crew happy, fed, and caffeinated before heading to work himself. Meanwhile, I’m sipping lukewarm coffee and mentally tackling my to-do list. It’s far from calm, but these moments keep me grounded and ready to slay the day.

Wearing All The Hats

After the family tornado settles, it’s time for business. Working from home as an Iconic Coaching business coach, partnering with business owners and managers in strategy sessions and leadership programs, and also managing the team at AMD Hairdressing. Some days, I feel like I am switching hats every five minutes: mum, coach, manager, wife. The secret? Structure and boundaries. Here are my go-to strategies for managing it all.

Time Blocking Is My Best Friend

My calendar is sacred. Every task - from kinder drop-offs to coaching sessions - gets a slot. It keeps me focused and prevents overwhelm. Time blocking doesn’t mean rigidity; life doesn’t always follow the script. Flexibility within structure is key.

Priorities Over Perfection

Spoiler alert: not every day is Pinterest-perfect. Hard to believe, I know! Some days, emails go unanswered, and dinner is a last-minute pizza order. Progress beats perfection. And, as a perfectionist, I still struggle with this, sometimes working late to polish every detail. But I’ve learned focusing on what truly matters and give myself grace when things fall short.

A Support System

My husband, Jay, is my rock. Whether it’s sharing kinder pick-ups or listening to me vent, his support is priceless. Knowing who your support system is - and leaning on them when needed - is crucial.

Staying Present

Life is full of distractions - emails pinging, to-do lists growing, and a million things wanting my attention - but I’ve learned to refocus and ground myself in the moment.

If you struggle with presence, pause, take a breath, and remind yourself of the importance what’s in front of you. Presence isn’t about perfection; it’s about progress and prioritising what truly matters.

Building A Foundation For Success

Planning is my superpower. On Sundays, I map out the week ahead, work tasks, family commitments, and self-care. It’s not about being strict either; Have a framework that allows flexibility. Here’s how you can plan more effectively:

1. Set Priorities: Identify your top three nonnegotiables each week.

2. Theme Days: Assign themes (e.g., Mondays for admin, Tuesdays for creative work).

3. Breathing Room: Buffer time helps manage unexpected delays.

4. Reflect: Spend 5–10 minutes each evening reviewing the day and planning tomorrow.

5. Self-Care: Schedule time for yourself.

6. Use Tools: Google Calendar or Trello make adjusting plans easier.

7. Celebrate Wins: Reflect on accomplishments, big or small.

By adding these strategies into your planning system, you’ll stay on track, enjoy more balance, and have room for life’s surprises.

Say No

Saying yes to everything is a fast track to burnout. Trust me, I’ve been there. Now, I’m intentional with my commitments. If something doesn’t align with my priorities, it’s a big fat NO. Here’s how you can say no with confidence:

1. Clarify Priorities: Know what truly matters to

you.

2. Create a Script: Use phrases like, “Thanks, but I can’t take this on right now.”

3. Skip Apologies: You don’t owe lengthy explanations.

4. Set Boundaries: Be upfront about your limits.

5. Big Picture Focus: Every yes to something unimportant is a no to something that matters. Learning to say no is about protecting your energy and opening the right doors.

Challenges And Joys

Balancing business and family isn’t easy. There’s late nights, self-doubt, and days I wish I could clone myself. Like when Aria gets sick, and I have back-to-back coaching calls.

But then, there are wins: watching clients hit milestones. Seeing the salon buzzing with creativity, dancing in the living room with Aria or even curling up with Jay, wine in hand (psychmore like an amaretto sour, babe!) after a long day. Absolute bliss!

Why It’s All Worth It For Me

For me, it’s more than just balancing roles. It’s about redefining success and showing Aria that she can follow her passions, build a career she loves, and still have a fulfilled life.

My Advice?

If you’re balancing a million things, know this: you’ve got it! And on the days when it feels like you don’t? That’s okay. Celebrate a small win. Lean on your support system. And remember, tomorrow is another chance to give it your all.

For more wisdom and to read my full eBook, head to iconiccoaching. com.au @iconiccoachingau

The Greatest Threat In Your Business.

By Kym Krey

It’s been a challenging couple of years. Just when we were all trying to get back to work after Covid lockdowns and recruit the handful of qualified staff left who had not gone to rent a chair, convert their garage or lease a salon suite, we were hit with 13 consecutive interest rate rises forcing the cost of almost everything we buy beyond our reach.

Add to that the constant reporting from media outlets on the perils of the ‘Cost of Living Crisis’ and soaring inflation, and it’s easy to think that the greatest risk to our business is the economy- i.e. whether clients are confirming and spending or cancelling and pushing out their appointments.

However, when we take a moment to look beyond the emotion and into the data, we see quite a different story, which, I believe, indicates that the greatest threat to your business is… inside your business!

Let me explain:

Earlier this year, Commbank released a study into the spending patterns of Australians, comparing 2023 spend against the same period in 2024 by age group. (See Chart)

From this report, we can see that our client base is falling into one of 3 categories:

1. Over 60’s: Known as ‘The Grey Dollar’: They’ve paid down their mortgage (or are mortgage free) and are directing these funds towards superannuation and retirement

investment. Having ‘done it tough’ for most of their earlier lives, this generation are now the most financially established and least impacted by the cost of living issues plaguing younger demographics.

Additionally, having ‘gone without’ and sacrificed for most of their lives, they are now determined to enjoy their later years. If not now, when? They are, in fact, resiliently outspending inflation!

Her thinking: “I’ve worked hard all my life. If I want to treat myself to quality haircare or skincare, I damn well will!”

Interesting fact: This segment is actively looking for quality services and experiences but is reporting it more difficult to find, because WE are bringing the doom and gloom beliefs. In their eyes, we are complaining that ‘It’s so quiet. No one has any money’ while they are standing there, credit card in hand, looking for our attention!

2. Late 30s to late 50’: The mid-lifers: This segment is well established career wise and is earning well plus prioritises their grooming, appearance and wellbeing, however, many took advantage of 2020’s historically low

interest rates and upgraded their homes (Remembering Reserve bank governor Philip Lowe telling us that interest rates wouldn’t rise until at least 2025!) and as interest rates kept soaring, their budgets got tighter and tighter.

They’re still spending slightly more than last year but less than the rate of inflation and they’re being very discerning.

Whilst this client still prioritises her hair within her budget, because she is also accustomed to spending on a regular facial, nails, pedicure, massage, a new outfit, new shoes, eating out and weekends away, and is now forced to choose which of these indulgences stays and which have to wait, when she receives your confirmation text, the question she needs to answer is not ‘Can I afford this?’ but ‘Am I willing to give up my facial for you?’ or ‘Would I go without my house cleaner for 2 weeks to prioritise my hair?’ Rather than a question of affordability, this is a question of priority- which comes down to her emotional connection to your brand experience- and that is something you can control. It’s about which she loves more; which experience she values more highly.

Tip: Master your guest experience to such an extent that when she taps her card and leaves your salon, she’s thinking, ‘Wow! That wasn’t cheap, but it was worth every cent! Things would have to be pretty bad for me to go without that!’

In summary, for this client, great hair is not enough. She needs to feel your expertise focused on her and personally tailored to her (by inspiring her with new ideas each visit, spotting and addressing things that can be improved about her hair sharing your knowledge, hints and tips, one-onone personal-trainer-style, to ensure she no longer struggles with those issues.

Summary: She doesn’t want just a great hairdresser, she wants a high-level professional who offers a far superior experience to other (cheaper) salons, and if she gets it, she’ll prioritise you. If she doesn’t, she won’t.

3. 20 somethings: Our youngest client demographic falls into 2 groups: (i) those working but still at home without the ‘big’ responsibilities of a mortgage etc yet and (ii) those with young families, stretched to their financial limit to cover their ever-increasing mortgage + the myriad of other bills they juggle each week. Both groups have cut back severely on their discretionary spending, showing they are the hardest hit of all age groups (spending less than last year).

i. Group one (no mortgage), you might only see twice a year, but when they come in, they’re quite happy to spend enormous amounts of money for the ‘in’ highmaintenance blonde look on Instagram. ii. Group two (young family), with budgets stretched to the max, it’s not a question of nails or hair but a question of electricity bill or hair or groceries or hair, and so these are our most impacted segment.

So where is the threat?

Here’s the thing….. when you think about that most-impacted group of females in their twenties, who does that remind you of?

YOUR STAFF! So, our stylists; the ones we trust with caring for our most precious clients are also the most financially strapped, according to the data. And that will impact how they’re thinking and the care they’re giving.

Example: Shelley works for you. She is a 22-year-old newly qualified stylist living out of home and juggles rent with allllllllll of the bills, scraping together petrol money to get to work until she gets paid on Monday. When Shelley is looking after Veronica, your 63 year old regular client, Shelley can’t help but think; “That product is $80! I can’t recommend that! She’s already spending $400 on her hair! NO one can afford that!”

Because Shelley wouldn’t prioritise that spend herself, she makes the decision on behalf of her client that she will not recommend that product solution. As a result, Veronica, your loyal client spends her $400 and goes home to struggle with her hair, researching hair product tutorials on You Tube and being drawn into Chemist Warehouse catalogue specials.

The distinction we need to help Shelley to make is that, when she comes to work, she is not Shelley the 22 year old young stylist; she is Shelley the highly skilled professional stylist. Her clients are placing great trust in that Shelley and paying significant amounts for her expertise … but are not getting that expertise because Shelley’s own money stories are getting in the way.

Even though it is quite understandable that Shelley feels a little pang of nerves when she thinks of prescribing that $80 product, what we need Shelley to do is separate her OWN situation from her guests. We need her to feel the nerves and share her knowledge anyway, because that is what her client is trusting and paying her to do. She must place her responsibility to her client above her own comfort zone for those few minutes while she commits herself to delivering the personalised expertise her client is craving.

So, it’s never a question of ‘Will I recommend that?’ because there is simply not a choice. We have a duty of care to deliver our promised level of service. The prescription (the sharing of her knowledge for her guests’ benefit) is an essential part of the service experience- not optional. This is an act of giving from a commitment to being ‘of service’- not of trying to get something from their client.

So, the biggest threat in your business today is allowing your staff’s (quite understandable but still dangerous) money mindset to get in the way of the service they’re delivering to your clients.

Remember, that for many of your clients, even if they are still prioritising their spend with you, that $400 is more precious to them today than it likely ever has been, so their expectations are

higher than ever before. They will be less tolerant of average service experiences if they’re paying out precious cash.

2/3 of your client base is still willing to prioritise your services within their budget IF your experience is worth the spend to them (according to the data). It’s now about so much more than being a good hairdresser and being nice to clients. They now expect a far more personalised and prescriptive experience than ever before.

Your staff need YOU to guide them through this time, keeping guest experience at premium levels. Acknowledging that whilst it is quite understandable for them to hesitate at the thought of buying an $80 product themselves, it is NOT OK for them to prioritise their own comfort zone above the needs of their paying client by removing that option for them or making that decision for them.

Their prescriptive, personalised recommendation is as much a part of their service fee as the foils or cut they’re charging for.

It’s essential that it is delivered for every client, every time.

Kym Krey is a highly experienced and trusted salon industry business coach and leadership mentor. She’s been where you are and has the runs on the board to help you get real results. If you’re ready to turn your business around, become a better leader, take that next big leap, or scale to a million-dollar turnover and beyond, get in touch: kym@kymkrey.com.au; @kymkrey or www.kymkrey.com.au

Stop Running in Circles: How to Focus, Commit, and Smash your Goals in 2025!

By Dwight Hodge

Last December was the time to plan for a successful and profitable 2025. The second-best time is NOW! You’ve nearly lost ten per cent of the year, so now is the time to salvage 2025.

What is the one thing you need to do to finish 2025 in a stronger position than you finished 2024?

In my experience, it’s focus.

A common thread weaves its way through salon businesses that fail or at least fail to meet their expectations: a lack of focus. This presents itself in a couple of different ways:

- the first is living in the moment, focusing on the client in your chair, and simply getting through the day. You’re stuck in the detail and can’t see the big picture.

- the second is when you attempt to focus on ten things at once and are distracted by too many opportunities and ideas. Distraction kills any chance of success. You’re better to focus 100% on one thing than 10% on ten things.

Only focusing on the client sitting in your chair and getting through the day is like running 100-meter sprints around an athletics track. By the end of the day, you’re worn out, dead tired and right back where you started from. You might have been busy all day, but you’ve just been running around in circles, getting nowhere. It doesn’t matter how many days you show up or how many laps you run; you finish each day at the same place you started, making no progress.

Even worse is dividing your attention between 10 different things. Doing this is like sitting in the grandstand next to the athletics track, deciding whether to run the 100-metre, 400-metre, 5-kilometre or half marathon. Without committing to one, you never get on the track.

Achieving your goals and having a successful and profitable 2025 is like running a marathon. You don’t just front up to a marathon and successfully cross the finish line after running 42.2 km.

You need to train to improve and to get better day by day. It requires focus, commitment and a plan—the same as growing and developing your salon throughout 2025.

Step 1. Focus on one clear and specific goal.

Step 2. Commit to achieving your goal.

Step 3. Break your goal into smaller steps.

Step 4. Create a detailed plan.

Step 5. Follow the plan.

What is your one clear and specific goal for 2025?

Will it be related to your guest experience, financial success, team experience, life balance, or salon culture?

When setting your goal, you can think outside the box and don’t feel restricted by what other salon owners say and do. You are running your own race, and everyone’s idea of success differs. Focusing on your idea of success before setting your goal will ensure a successful year and, more importantly, a fulfilling one.

When you have a clear goal and intention for the year, it is easier to know what to do this month, week and day to step closer to your goal.

If you think back to the marathon analogy, you set a goal to run a marathon and then committed to it! You can create your own training plan, work with a coach, or download a 12-week training plan. The plan will tell you how many kilometres you need to run between now and the marathon, what needs to be done each week and what you need to do each day: run, cross-train, strength or rest.

If you look at day one of the plan, a 5 km run, you may think, how will I ever run a marathon if all I do is run 5 km? But over time, with the right training, strength work and recovery, you build your strength and, week by week, move towards running 42.2 kilometres. Here are three tips to smash your goals in 2025.

Start Lean.

Just as a marathon runner moves faster the leaner they are, so will you in your business. I like to clean out my wardrobe, desk, and emails and declutter anything that may slow me down or distract me from my focus.

Focus. set a clear and specific goal for 2025, and focus on your plan and what you need to do each week. Also, be aware of distractions. Someone may present you with an incredible opportunity. However, remember what your focus and goals are for the year. No matter how fantastic the opportunity is, it is still a distraction if it takes your focus off your goals and intentions for 2025.

Repeat.

It’s easy to look at successful people and think they must have all the knowledge and wisdom that the average salon owner doesn’t. I can tell you that is 100% untrue. What they do that the average salon owner doesn’t is stick to the basics, find something that works and repeat it.

You became a successful hairstylist because of repetition. You learnt basic cutting and colouring skills and repeated them thousands of times until you mastered them. Successful salon owners do the same. They find a plan that works for them and stick to it. Repeating the basics day after day, client after client. Mastering those little things that are easy to do but often easier not to do.

Start Lean. Get Focused and Repeat. dwight@dwighthodge.com

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The top legal mistakes hairdressers make in their business (and how to avoid them).

By Cherrypicka for the AHC

1) Not valuing customers’ privacy and asking for too much personal information

Customers trust you with their hair, but they may not want to share everything else with you. Asking for too much personal information, such as medical history or credit card details during their intake process, can expose you to legal issues if you don’t handle their data securely and comply with privacy laws.

Solution: Have a privacy policy that explains what information you collect from customers, why you need it, how you use it, and how you protect it. Only ask for the information that is necessary for your service, such as their name and contact details. Only collect medical information and other sensitive I if absolutely necessary for the services you are providing.

2) Not taking deposits

No-shows and cancellations can hurt your income and waste your time. To prevent this, you may want to take deposits from customers when they book an appointment. However, if you don’t clearly explain the terms and conditions of the deposit, including how and when it is forfeited, you will end up with unhappy customers and could in some instances fall short of the law.

Solution: Have a booking policy that outlines the deposit amount, payment method, refund policy, cancellation policy, rescheduling policy, and any other relevant details. Make sure your customers read and agree to the policy through clear online booking terms before they pay the deposit. Send them a confirmation email with the policy attached. Remind them of the policy when they cancel or reschedule.

3) Taking on risky clients without documenting your discussions

Some clients may have certain requests that pose a higher risk for your business. For example, they may have previous treatments, or unrealistic expectations that could affect the outcome of your service. If you don’t document your discussions with these clients and get their informed consent before proceeding with the service, you may face complaints, disputes, or even risk legal action if something goes wrong.

Solution: Have a risk acknowledgment form that records the client’s name, contact details, service details, risk factors, warnings, advice, recommendations, alternatives, expectations, consent, signature, and date. Make sure the client reads and understands the form before signing it. Keep a copy of the form for reference. Follow up with the client after the service to check on their satisfaction and address any issues.

4) Not making the most of spare space in the salon

If you have spare space in your salon, such as an unused room, you may be missing out on an opportunity to generate extra income. You can rent out the space to a freelancer who offers

complementary services, such as makeup, nails, or massage. This can also attract more customers to your salon and create a more diverse and dynamic environment. However, it is important to ensure you have an agreement in place between yourself and the contractor.

Solution: Have a rent-a-room agreement that specifies the terms and conditions of the rental arrangement, such as the rent amount, payment method, duration, notice period, responsibilities, liabilities, insurance, and any other relevant details. Make sure both parties sign the agreement and keep a copy for reference. Always make sure you check the terms of your lease to see whether you need the consent of your landlord in this arrangement.

5) Continuing to see the same problematic clients over and over

Some clients may be more trouble than they are worth. They may be rude, demanding, disrespectful, or abusive to your staff. They may constantly complain, cancel, reschedule at the last minute, or refuse to pay. They may cause stress, frustration, or damage to your business and reputation. If you continue to see these clients over and over, you may be harming yourself, your staff and your business.

Solution: Break up with them. Send them a client termination email that politely but firmly informs them that you are no longer able to provide them with your services. Explain the reasons for your decision and thank them for their past business. Refer them to another salon or hairdresser if possible. Don’t engage in any further communication with them unless necessary.

6) Using photos of customers without their consent

Taking photos of your customers’ hair can be a great way to showcase your work and promote your business. However, if you take photos of customers without their consent or use them in a way that they did not consent to, you may be exposing yourself to legal issues. Customers may not want their photos to be used for marketing purposes, or they may not like how they look in the photos.

Solution: Always ask for customers’ permission before taking their photos and include a clause in your booking terms that gives you this right. Explain how you intend to use the photos, such as on your website, social media, or portfolio. Respect their preferences and choices regarding photo sharing and tagging.

7) Protecting your valuable intellectual property

If you have staff working for you, they may also take photos of customers’ hair as part of their service. However, if you don’t have policies in place that clearly explain that the salon owns all intellectual property (IP) rights in the photos that they take, you may lose control over how the photos are used and who benefits from them. Staff may use the photos for their own purposes, such as building their personal brand or portfolio, or they may share them with competitors or third parties.

Solution: Have a staff handbook or an employment contract that outlines the IP policy of the salon. Make sure your staff understand and agree that the salon owns all IP rights in the photos that they take, and that they need your permission to use them for any other purpose. Monitor your staff’s online activity and enforce the policy if necessary.

8) Not having clear boundaries in place with social media influencers

Social media influencers can be a powerful way to boost your business and reach new customers. However, if you don’t have clear boundaries in place with them, you may end up wasting your time, money, or resources on ineffective collaborations. Influencers may not deliver on their promises, such as posting positive reviews, generating referrals, or increasing sales. They may also damage your reputation by posting negative or misleading content about your business.

Solution: Have a social media influencer agreement that defines the scope and expectations of the collaboration, such as the deliverables, deadlines, compensation, disclosure, feedback, and termination. You also need to make sure that influencers disclose their commercial relationship with you by using tags like #ad #sponsored or using the paid partnership tools. Review the influencer’s content and performance regularly and provide constructive feedback.

Article written for the AHC by Cherrypicka.

Cherrypicka has joined forces with the Australian Hairdressing Council to create a customised pack of legal templates that can help you to minimise some of the risks set out above.

www.cherrypicka.com.au

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