Setting the Education Bar High

Established in 2012 with offices in the Australia and UK, SEIR Beauty School is an award-winning beauty academy with fully Nationally Recognised courses and Diplomas.

With 10 years of educational excellence, SEIR is sponsored by Nova FM and has been featured in Spa+Clinic Magazine, Beaute Industrie Magazine, and The Telegraph. They are Educator of the Year Finalists 3-times at the Australian Beauty Industry Awards for 2018, 2019 and 2021, and are also Bronze Winner for Women In Business for the 2021 Stevie International Awards, and Finalist for Excellence in Business at the NSW Business Awards 2021.

CEO and founder of SEIR Beauty School, Samantha Elliott is UK-born and built this academy from the ground up whilst pregnant! She now has 2 beautiful babes and knows all about successfully juggling family life and career ambition in the beauty industry, and this has inspired so many of the graduates!

As a Celebrity Therapist, International Trainer and Expert consultant, Samantha has looked after Ada Nicodemou, Sandra Sully, Judith Neilson, Sarah Jayne Dunn to name a few and retains passion, knowledge and vast industry experience.

“Our team is 100% female led,” says Samantha, “with 6 strong ladies coming together to help make the dreams of MORE ladies come true in the beauty industry! We have always supported the journeys of our students as well as for ladies in our local community.”

“We created the Beauty Bravehearts Campaign in 2021 which is a free beauty and hair workshop for ladies dealing with cancer.”

This meant a lot to Samantha, in particular as her mother was recently diagnosed with breast cancer. Then more recently, they created the “Love Does Not Hurt’ campaign which aimed to raise money for the Women & Girls Emergency Centre in Redfern. This is an organisation who assists ladies dealing with domestic violence, get the crucial support, housing options, clothing, and counselling services to get back on their feet. For 2 weeks in May from 16th May - 27th May 2022, SEIR Beauty School offered beauty treatments at our SEIR Aesthetics & Beauty Clinic for new customers for as little as $1 or as much as they wanted to donate. Every dollar went toward the Women and Girls Emergency Centre for their important cause in the prevention of violence against women.

“Our Bronze Award for Women in Business at the 2021 Stevie International Awards was so meaningful because we know how hard it is to strive for your dreams as a female - with the added responsibilities of bearing children, raising children, gender prejudice and high domestic violence figures against women to name just a few obstacles. However, we do believe in the unique capabilities and strength of women, and we aim to inspire the young ladies that walk through our doors to be the best that can be and create their own independence and boss mentality. Our graduates have a 98% success rate in gaining employment in the industry and opening their own salons and clinic. This kind of financial autonomy in the current climate is beyond measure and we are extremely proud of the impact we have made with our graduates, and we hope to do so for years to come.”

SEIR Beauty School gives you a training experience that is second to none with hands-on training experience that is second to none! Theory, Practical and Assessments all in the one location. Small class sizes for the ultimate 1 on 1 tailored Training. Flexible course dates and times to suit you. Face to Face Training with our Industry Leading Trainers, sharing their wealth of experience for you to succeed. Brush up your skills at anytime with our lifetime guarantee. Competitive Pricing with on going support.

“We see ourselves as a support structure, like a cushion to lean on for Beauty professionals in this industry,” says Samantha. “It is our job

to look after you, to help you then do your job, to look after your clients. We are here to nurture and help you grow into achieving your goals and dreams, our goal is to give you the tools and support you need to succeed!”

www.seirbeautyschool.com