BLOG Spot. Elle Wilson

How Do You See Yourself as a Person?

Do you see yourself as believable, trustworthy or, better still, authoritative?

As an entrepreneur, are you always selling yourself?

DO YOU BELIEVE IN YOU?

You may think you’re selling products and services, yet this isn’t quite true. People do not buy from you because of what you’re selling, regardless of your skills and knowledge. People are actually buying from you because they trust you.

Your clients know you as the professional that solves their beauty problems. What makes them trust you is the impactful solutions you come up with to achieve this.

Believability earns you trust. Trust is earned. Authenticity is your fastest path.

So it makes sense that as an entrepreneur, the way you perceive yourself matters. It is the root system of any strong and powerful business. You are the root system.

As an industry, we have been through so much. As a result, we are not the same. If we continue with surface conversations, it would be like sticking our head in the sand.

I’m not in any way suggesting that surface conversations have no value. However, the state of the beauty industry right now does not favor the faint-hearted.

It’s no longer about “doing” but rather what we are “being.” I challenge you to try to fake authenticity at a time like this and see how you go. Most importantly, see how you feel.

“Ew, David,” as Alexis from Schitt’s Creek would say, am I right?

The key word now, more than ever: AUTHENTICITY.

We have all been dragged through some very uncertain and uncomfortable conditions. Those who are not afraid to take a real stand for our

industry and for the women and men who seek out our services are needed more than ever.

More often than not, authenticity is not developmental. We have to sift through the inner dialogue that has plagued our minds for decades. Face it and what it’s telling you and decide what is real and true.

Unexamined inner dialogue is like believing something just because someone shared it with you. Inner dialogue left unexamined separates you from being your authentic self. Your authentic self has purpose, clarity and lives for the extension of kindness and contribution.

Authenticity flows and reaches as it extends outwardly into your world. It is like a fresh breath of air and your ideal clients will respond directly to it.

Some people in business spend their entire careers trying to influence and convince the marketplace of their worth. It’s exhausting and unfulfilling. More often than not, they don’t believe in themselves to start with. They haven’t yet begun the path towards authenticity.

Authenticity is like a magnet for loyal, fabulous clients who are seeking a trustworthy beauty advisor.

Your inner dialogue which churns and churns day-in and day-out is not YOU.

I know it sounds crazy, but so does believing that you do not have access to the most beautiful potential imaginable or believing you don’t have goodness and value to share.

Living from our inner dialogue is like the movie “Groundhog Day.” Watch it, you’ll know exactly what I mean.

I’m not suggesting for a minute that you need to change or fix your inner dialogue. I’m so glad I didn’t leave this out because there are billions of personal development junkies out there that will churn up their entire lives hoping one day to become a good person, a successful person. It’s a big waste of a life. There is a far simpler way.

If there’s one thing you take from this article, I hope it’s this: STOP TRYING TO FIX YOURSELF.

There is nothing wrong with you. You are the most beautiful potential imaginable. You have so much goodness and value to share. Repeat this mantra over and over. Why? Because it is 100% true.

There is nothing wrong with you, nothing that needs fixing.

Here is where you begin to develop your authenticity. As your inner dialogue churns, observe it. With a kind and open heart, stop believing it. Instead, realize your heart is filled with goodness and let that goodness reveal itself and take over your mind.

Beneath your inner dialogue is unlimited beauty, potential and love.

Imagine the decision you will make as you listen deeply and access your potential that is quiet, clear and impactful. Imagine your pricing, your training choices, the mentors you will choose.

Your destiny will change.

Most importantly, your heart will lead and you will be deeply committed to your clients -- no fads, trends, shortcuts for your success. You will lead with authority and authenticity.

What will that look like?

An abundance of high quality clients, a decrease in client attrition, an increase in referrals, fulfillment and profits.

A beautiful life ensues… and it goes on.

You will be a trustworthy beauty authority and you will deeply know this. That confidence will impact your whole life, not just your business.

The time has come for a whole new type of industry professional. One who reclaims their industry with their simple clarity.