10 Minutes with Annie Mayo

Creator of Advanced Mineral Makeup

Annie Mayo fell in love with makeup early. When she was a little girl, she loved watching her mum sit and put her makeup on. Annie was obsessed from then on. When her friends were reading books, you could find Annie with her nose in the latest fashion magazines. Fast forward to today, Annie is still in love with the transformation she sees in people when they sit in her chair.

The confidence they radiate when someone looks and feels their best in intoxicating, says Annie, I want to create that experience for everyone.

With 25 years as a Television and Film makeup artist, former specialist aesthetician Annie Mayo, launched Advanced Mineral Makeup in 2009. Used by head make-up artists for shows such as Grey’s Anatomy and NCIS, loved by industry experts and skincare lovers, Annie’s ethos for the range is ‘You shouldn’t have to choose between beautiful makeup and quality ingredients’. Advanced Mineral Make up is made with the purest pharmaceutical quality natural ingredients, free from parabens, talc, fragrance, and dyes. The products I have created are easy to use, says Annie. Made with the best ingredients and offer you the same transformation without all of the layers of products on your skin. This isn’t about building up a mask to create the illusion of beauty. This is about bringing out what is already there and letting everyone, especially yourself, see how beautiful you are. I know when you look great, you feel great and can accomplish anything from that place.

We recently spent 10 minutes chatting with Annie about her journey..

How did you get started in your career in the makeup & aesthetics industry?

I was drawn to the beauty industry watching my mother putting her makeup on as a child. Watching her transformation seemed so glamorous.

What inspired you to create your own range of mineral makeup?

Working with other mineral lines over the years and seeing the need for something better in colours and ingredients.

What is unique about Advanced Mineral Makeup?

Created by a national makeup artist with a great understanding of colour theory, is an important advantage.

Who is Advanced Mineral Makeup for?

For anyone who wants clean beauty, skin conditions such as rosacea and acne and just plain anyone who wants to feel and look beautiful.

What do you consider your own top 3 pillars of success to be?

Integrity, customer service and honesty

What drew you to the industry in the first place?

I thought TV and Film was as very glamorous business I soon found out that was not true.

Are there any must haves that you love to start your day with?

Starting the day with a great workout and positive thoughts is key.

You were in Film and Television Make up for 25 years, what did you love most about that industry?

I loved always meeting and working with different people crew as well as actors. I never liked the idea of a 9 to 5 job.

Do you do anything else outside of Advanced Mineral Makeup, in the industry?

I have spoken at many trade show venues and keynote speaker at Le Novelle Esthetic trade show. Also, smaller venues to showcase Advanced Minerals as well as speaking about the importance of mineral makeup. I am also a working makeup artist for a select few projects.

What’s given your business strength over the years?

Great quality products people come back time and time again to purchase and listening to consumer needs.

Do you have a motto or signature life philosophy?

Think positive see the glass half full. Attitude is everything!

What’s the best piece of advice you’ve ever been given?

Tenacity never give up on your dream and always follow through on what you say.

What’s on the agenda for you for the future? Developing new and innovative products to the market. But I concentrate on being in the present.