Beauty Industry Trends for 2023.

By Tamara Reid

Prediction of an evolving industry is hard to do any year, but none-so more than this year. Between the instability of a pandemic, global ingredient supply shortages and the great resignation, the future of our industry always keeps us on our toes!

One thing we know for certain however, if we don’t keep an eye on ingredient hype, new treatments, and the industry landscape at large we could be left behind.

Here’s a recap of what the WGSN predicts are our top Beauty Industry Trends for 2023.

Sea Moss

I know what you’re thinking, what and why the heck is this a top ingredient to watch this year? Well, the internet tells all on this one with #SeaMoss already reaching more than 235.9m views on TikTok. In short, Sea Moss is a generalised term which describes the thousands of species of red algae and seaweeds that grow around the world - yes that’s right, it’s your glow up version of seaweed.

Though its mainly used in skincare for the moment, this little sea creature is set to branch out into haircare, bath, and body as well as soon to be sound in ingestible beauty products.

Unsexy Beauty

As treating therapists this one should really tickle your fancy. Why, because this is majority of the clients you see. They’re unfiltered, real skin with real skin conditions - and they’re trending!

Gone are the days of poreless faces, skin condition shame and full-face coverage and hello to embracing the reality of unsexy beauty

- think issues once thought too embarrassing to discuss, from pimple popping and ingrown hairs to underboob sweat and melasma moustaches!

SEED-TO-SKIN IS THE NEW ALTERNATIVE AGRICULTURAL FARM-TO-FACE APPROACH TO BEAUTY

Supply chain turbulence caused by the pandemic and wider climate crisis will see adoption of alternative agricultural practices and a seed-to-skin approach that attempts to future-proof against product and ingredient shortages.

Through more responsible farming practices and localised and planet-positive ingredient sourcing, alternative farm technology will see the beauty industry explore a more sustainable solution to growing raw materials for cosmetics ingredients. With potential to be local, resourceefficient, and less environmentally damaging, this approach shortens supply chains significantly and offers 100% traceability to consumers, making seed-to-skin the new farmto-face. We love to see it!

Let me know what other trends you’ve been looking at for the year ahead or if you think we are on a different track - I’d love to hear it!

Tamara Reid is head of Brand Strategic Partnerships for Timely www.gettimely.com