Grow your Beauty Business with Social Media and Video Content.

By Angela Sanchez

Marketing Your Beauty Business with Video Content is a Non-Negotiable in 2023. TV advertising, demonstrated the power of video for driving purchases since the creation of the first show, ads were then put into the middle of live streaming, the side of Google searches and before you watch anything you now cannot skip to watch what you’ve chosen until 30 seconds of the sponsored video ad is played.

2 years ago, 89% of businesses that were on social media stated that they receive more customers from any video marketing they put out. What use to be a printed poster promotion or still shot graphic will bring in more return for you if you turn that into a video. So now instead of just video ads, the actual content your business produces as a video is what beauty businesses need to start getting their head around and fast!

Why? Well, What happens when stats like 89% of video marketing is making more $$ than ever comes at us? We see a rapid change in the social platforms using what’s working and changing the way in how your content will perform, and reach your ideal audience.

4 ways you can incorporate video marketing with your promotions today.

1. Short form Video. The attention span of the consumer is getting shorter and shorter, so your videos need to be direct, and punchy to keep your viewers engaged.

Think Reels that are 5-10 seconds. Stories that are only up for 24hours and disappear. The use of trending audios and templates made by creators are becoming more and more common and easy for you to Implement with the templates feature to click. Drag and drop to the beat so that content being produced is more and more scroll stopping.

2. Speak To Your Audience. 80% of people research a product before they buy it. So, create how-to videos about your products, educate people about what your products do, and create bite-sized DIY videos to target your audience in the decision-making stage of the buying process. This is your opportunity to turn what you would normally say on a poster about your promotion and actually come to the camera yourself and showcase your knowledge and expertise in why your clients should buy this. Live video is the most authentic and still very much favoured to be shown to more of your audience than a still shot post. It instantly builds trust and humanises your brand.

I know building your confidence muscle around this area needs help and support and it’s not something that comes naturally or easy, but a good way to get started is have a map of what your video will outline, how long it will go for and what you want your clients to learn and then do after you have shared this information. For Speaking to the camera Reels, have a practice run a few times or for me I just press record and keep going until I’m happy. Then edit out the parts I don’t want to include. Try not to overthink it and my motto is always done is Better than perfect.

3. Create Interviews and Masterclasses. Showcase your expertise and have conversations with a teachable format and get others that align with your business involved. This is a great growth strategy as well as showing up and being different. If you believe that gut health is important for creating great skin results, then who is a local naturopath in your area that you could partner with and share knowledge to each other’s audiences that aligns with a topic you both value.

4. Video testimonials from clients. This may not be easy to ask and get them to submit, so take it upon yourself to design a 1/2 day of video testimonial footage creation. Invite your clients in and make it a fun day and think about how good it will feel having so many amazing video reviews from real clients sharing how much they love your business and how it’s changed their skin or why they keep coming back. Once again, a still shot review post isn’t going to cut it. It’s time to change it up and get creative !

To help you with a quick video strategy to get started.

Firstly what is a problem

That your ideal customer has that you can solve in clinic and with your expertise ?

E.g., Jawline Breakouts.

1. Create a Reel that is talking to your audience in why this could be happening and what ingredients can help.

2. Create a video that has products in it that you stock that can help with jawline breakouts. (check if your products partners have any videos done for you to)

3. Create a Masterclass with a naturopath in your local area or one that services online consultations Australia wide and talk about the topics of Jawline Breakouts and what could be going on with your gut that’s causing it.

4. Share a story of your own way in how you’ve overcome jaw breakouts

5. Share a video testimonial and before and after video of a clients skin you have transformed from jaw breakouts.

6. Share behind the scenes of you treating a skin with jaw breakouts - everyone loves a good extraction video!

(That’s 6 video content ideas from 1 topic! Clients need to see and hear 30 times now in the digital world before they take notice of what you are selling so this is why speaking more than once about the same topic is important)

Video marketing is powerful and is completely free with high ROI if you have a consistent strategy and are intentionally creating for the benefit of your business not just for the sake of it.

Beauty Business Co is here to help you in marketing your beauty business, with social media as the vehicle in creating Growth and Sales. With the rapid number of changes to the platforms all the time, it’s great to be a part of a community that’s supporting you in this area. Reach out to us today.

Angela Sanchez is the Founding Director at Beauty Business Co www.beautybusinessco.com