3 Growing Trends in the Australian Aesthetic Industry

Written by 2022 ABIA Educator of the Year Nancy Abdou

In today’s rapidly evolving world, technology is playing an increasingly crucial role in shaping our lives. From smartphones to smart homes, we are witnessing an explosion of innovation in every field.

One area that is particularly seeing a surge in advancements is the Australian aesthetic industry. With the rise of non-invasive, tailored treatments and the integration of artificial intelligence, the industry is undergoing a transformational shift. In this article, we explore these 3 growing trends and how they are revolutionising the way we approach aesthetics.

1. Non-Invasive and Minimally Invasive Treatments:

There has been a growing trend towards noninvasive and minimally invasive treatments, as more people seek out these types of treatments to achieve their desired aesthetic results without the downtime and risks associated with traditional surgery. Injectables and energy-based treatments are some of the most popular minimally invasive treatments in the market. They offer a variety of benefits, including faster recovery time, fewer risks, and more natural-looking results.

Moreover, these treatments are becoming more sophisticated, with advancements in technology and techniques that can deliver better results with fewer side effects. One of the most significant advantages of non-invasive and minimally invasive treatments is the ability to achieve aesthetic goals without undergoing surgery. For instance, fillers can add volume to the cheeks, lips, and other areas of the face, while energy-based treatments can help reduce wrinkles, pores and age spots.

Another advantage of these treatments is that they are generally more affordable than surgical options. In many cases, these treatments can achieve similar results to surgery at a fraction of the cost.

Non-invasive treatments have come a long way in recent years, and the trend towards these types of treatments is likely to continue in 2023. With advancements in technology and techniques, clients can now achieve their desired aesthetic results with fewer risks and less downtime. It is important for aesthetic professionals to keep up with these trends and offer their clients a range of treatments to meet their needs.

2. Personalisation and Customisation:

Personalisation and customisation is becoming increasingly important as clients seek out treatments that are tailored to their individual needs and preferences. This approach recognises that each client is unique and requires a personalised treatment plan to achieve their desired aesthetic goals.

Personalisation and customisation can apply to a range of aesthetic treatments, from facial rejuvenation to body contouring and skin care. For example, a personalised facial rejuvenation plan may involve combining different treatments, such as injectables, energy-based treatments and other aesthetic treatments, to address specific concerns. The plan may also consider the client’s facial structure, skin type and overall aesthetic goals to create a natural-looking, harmonious result.

Similarly, customised body contouring treatments may involve combining different modalities, such as HIFU, radiofrequency, and ultrasound, to address specific concerns such as excess fat, cellulite or loose skin. The plan may also consider the client’s body shape, skin elasticity and overall health to achieve a natural-looking, proportionate result.

In addition, personalisation and customisation can also extend to skin care, where plans involve at-home products such as serums and moisturisers tailored to address specific skin concerns such as acne, hyperpigmentation or aging, and consider the client’s skin type, diet, and lifestyle.

Personalisation and customisation recognise that each client is unique and requires a tailored approach to achieve their desired aesthetic outcomes. This approach can result in more natural-looking, long-lasting results, and a higher level of client satisfaction. As such, it is important for aesthetic professionals to develop a tailored approach to their treatments to meet the unique needs of their clients.

3. Non-Device Related Advanced Technology:

With ongoing advancements in technology, the aesthetic industry continues to incorporate new technologies and techniques to improve outcomes and client experiences. This includes virtual consultations, augmented reality simulations, and AI-powered treatment planning and monitoring.

Advanced technology is a rapidly evolving area in the aesthetic industry, with new technologies and techniques emerging all the time. These technologies aim to improve outcomes, enhance client safety, and provide a more personalised and efficient experience for clients.

Here are some examples of advanced technology in the industry:

• Virtual consultations: With the rise of telehealth, virtual consultations have become increasingly popular. These consultations allow clients to connect with aesthetic professionals on-line, making it easier for people to access expert advice and information about treatments.

• Augmented reality (AR) simulations: AR technology allows clients to see what they would look like after a particular treatment, such as a facial rejuvenation or body contouring procedure. This technology uses digital overlays on a client’s image to simulate the effects of the treatment, giving clients a realistic preview of what they can expect.

• AI-powered treatment planning: Artificial intelligence (AI) technology can be used to analyse client data, such as facial images, to create a personalised treatment plan. AI algorithms can help predict how a particular treatment will affect a client’s appearance and provide recommendations for the best treatment approach.

Overall, advanced technology is transforming the aesthetic industry, providing clients with more personalized, efficient, and effective treatment options. As technology continues to evolve, we can expect to see even more advanced techniques and tools being developed to improve outcomes and enhance client experiences.

When synergistically blending the above 3 growing aesthetic trends, the aesthetic industry is set to revolutionise the way clients receive treatments. With a focus on providing natural-looking, long-lasting results, while also taking into account individual client needs, the industry is poised to meet the growing demand for personalised and efficient treatment options. And with the continued advancements in technology, including the use of AI and virtual consultations, the future of the aesthetic industry looks bright. It is an exciting time for both clients and aesthetic professionals, as they work together to achieve the desired aesthetic outcomes in a safe and effective manner.

For more information on how to incorporate these 3 trends into your clinic, go to the “Contacts” tab at: www.dermalandlaser. com.au and fill in the form, and one of our representatives will be in touch.