Why Cream Products are Becoming More Popular

By Charlotte Ravet

Cream products for makeup have become increasingly popular in recent years. Unlike their powder counterparts, these products have a creamy texture that makes them easier to blend and create a smooth, seamless finish.

They come in a variety of formulas, including blushes, highlighters, and eyeshadows, and offer a versatile range of colours and finishes. Only recently have cream products become more popular for everyday makeup routines, even though makeup artists have been using them for years.

Recently makeup trends are promoting a more realistic and natural beauty with less coverage on the skin for a glowy finish. This result can be achieved using cream products.

However, it is essential to classify cream products into two categories to understand how to use them:

- Cream products that don’t set and require powder for long-lasting wear: These products are essentially cream contour or blush. After application and blending, it is recommended to use loose translucent powder to ensure a long-lasting application and set the product. As the powder might fade the colours slightly, you should always intensify the application. After the cream has been set, a powder product can be used to intensify the result.

- Cream products that set air dry: Most of these products are designed for the eyes, but some blush formulas also set after being applied. Working quickly and applying a little product at a time is essential when using creams that set air dry.

Cream blushes are a great option for those who want a natural flush of colour on their cheeks. They come in a variety of shades and finishes, from subtle pink hues to bold, bright shades. Cream blushes are easy to apply and blend and can be built up for a more intense look. They are also great for those with dry skin, as they provide a dewy, hydrating finish. You can simply use a large fluffy brush to apply cream blushes and work with rounded motions.

Cream highlighters are another popular option, as they add a subtle glow to the skin without looking too shimmery or glittery. They can be applied to the high points of the face, such as the cheekbones, brow bone, and cupid’s bow, to create a radiant, luminous look. Cream highlighters are also easy to blend and can be layered for a more intense glow. Mixing colours is also a great idea, I love mixing pink and gold highlighters to give more dimension to the look.

Cream eyeshadows are a great alternative to traditional powder formulas. They come in a variety of finishes, from matte to metallic, and can be applied with a brush or with your fingertips for a more intense, pigmented look.

Cream eyeshadows are great for creating a quick and easy eye look, as they are easy to blend and can be built up for a more dramatic effect. In the inner corner, I like to use a shimmer champagne cream eyeshadow, while on the other side, I like to use a caramel matte eyeshadow. You can then intensify the result with powder eyeshadows. Most formulas will contain polymers that adhere directly to the skin, so it is also important not to apply any products before on the eyelids.

When using cream products, it’s important to start with a well-moisturized face. This will help the product blend seamlessly into the skin and prevent it from looking patchy or uneven. It’s also important to use the right tools for application. A dense, synthetic brush or a beauty blender can be used for cream blush and highlighter, while your fingertips or a small fluffy brush can be used for cream eyeshadow.

When choosing cream products, it’s important to consider your skin type and the finish you want to achieve. For those with oily skin, opt for a matte finish to prevent excess shine. Those with dry skin may prefer a more hydrating, dewy finish.

Compared to traditional powder formulas, cream makeup offers a versatile and easy-to-use alternative. They are great for creating a natural, radiant look and can be built up for a more intense effect. If used properly, cream products can make for a great addition to any makeup routine, providing a longer-lasting finish as well.