5 minute read
HOLISTIC APPROACH TO HEALTH SKIN!
Treating the skin as a Reflection of Overall Health and Wellness .
By Danielle Renee
Clients are becoming savvier about where they spend their money and can get overwhelmed by the vast availability of online information regarding facial services and products. In this article, we dive deep into the consultation process to get your clients’ results.
I will also give you some ideas you can immediately implement into your business to increase client retention. The reality is that they will go elsewhere if they are not offered incredible advice and overall experience.
I believe in treating skin concerns holistically and intrinsically. Mind, body, and skin health are interconnected, and the skin reflects what is happening internally. Our clients’ skin health must always come first, and as beauty or dermal therapists, we should do everything we can to ensure their skin stays healthy.
Plan before you treat – The consultation process.
I recommend that you get to know your client through consultation, which, if done thoroughly, should last 45- 60 min. Understanding their skincare history, preferences, and lifestyle factors is vital. Discuss the impact of lifestyle factors on skin health, such as: Diet, how much alcohol they consume, sleep, exercise, stress levels, gut health, Importance of adequate hydration, hair loss, etc.
This is an essential collaboration between therapist and client. Understanding their needs at a particular stage, e.g., puberty, pregnancy, or menopause, is vital to adjusting treatment and homecare plans.
The client must understand the journey to achieving the best results. Don’t underestimate the value of before-and-after images; they are invaluable for showing progress and excellent and with client consent, marketing content.
Skin Barrier First
If you treat impaired skin or rosacea, the skin is dry, flaky, and prone to redness and inflammation. Always consider barrier health first and support barrier performance by keeping pollution, allergens, and irritants out and keeping hydration and ceramides in for protection and repair.
Go Low and Slow
What could happen during a consultation is that a client says they are concerned with ageing but present with sensitive and inflamed areas. Therapists could get straight into high-strength acids, which could make redness worse, make it challenging to reverse, and cause more trauma. Start by first nurturing the barrier and ensuring the skin is protected and hydrated with basics.
Photo of list of homecare products
Encourage clients to throw out everything over six months old and have a minimal range, eliminating the overwhelm for your clients. It is our role as therapists to support clients in reducing overwhelm. Four or five products that. Less is more.
If they have multiple products that are similar, a great tip is to put one in front of the other so there is not an avalanche of products in their bathroom causing overwhelm.
After Treatment
Update client files with extensive notes. This will allow clients to visit any therapist in your clinic and receive the same treatment and advice, again enabling a better experience and, therefore, higher retention.
The role of skincare products and treatments in supporting holistic wellness.
• Partner with product lines that focus on natural and organic ingredients.
• Invest time in training team in holistic skincare practices.
Nutritional support for skin health - Glow from the inside out
• Introducing an internal health range: do your research; many incredible professional brands are available.
• Partnering with a naturopath or integrative doctor, you can refer clients to create a seamless experience. This has worked exceptionally well at BC, and we feature on each other’s podcasts to educate and crosspromote.
Stress-reduction - Exploring and incorporating different touches into your treatments.
• Creating holistic treatment packages that address mind, body, and skin wellness. Get creative with your available resources and understand your ideal client’s needs. Perhaps incorporate a guided meditation within a treatment.
• Empower your team by introducing morning meditation. I often facilitate a team meditation using incense, palo santo, and crystals. A therapist who is more emotionally balanced will deliver a higher-quality service.
• Integrating relaxation into your facial treatments. We recommend introducing a healing or energetic component throughout your treatments. Skin therapists must take on more of a skin coach approach to treatment plans, empowering lifestyle changes.
• LED Therapy – This can be a stand-alone treatment or add.
Implementing these slight changes daily will keep your business relevant in the industry, creating clients for life who will not want to go elsewhere.
Taking our guests on a journey of not only skin changes but life changes is what take a therapist from good to great.
Remember, people may forget what you said, but they will never forget how you made them feel.
@danielle_bobbiecharles www.bobbiecharles.com.au
Danielle Renee is the founder and visionary of the Bobbie Charles Empire, which includes two ABIA award–winning skin and cosmetic clinics and an academy. She is a dermal therapist by trade (ABIA winner), educator, speaker, and business consultant - AKA The Powerhouse!
