4 minute read
Adapting your business to ever-changing clients .
At the core of every beauty business is the client. Success in the industry depends on understanding your clients, adapting to their needs, and creating experiences. As technology continues to transform how businesses operate, using it to your advantage can make all the difference.
Understanding client needs in a competitive market
In today’s fast-paced world, convenience and personalisation are top priorities for clients. Clients adore seamless booking experiences and tailored services. Meeting these demands can feel overwhelming, especially when juggling the day-to-day admin of running a business. Fresha, the beauty and wellness booking software, sat down with Alissa Brandtman, founder of The Whitening Clinic.
They asked her what advice she’d give to anyone in the industry looking to start or grow their business. She said, “The advice I’d give to another business owner in this industry is really to look at your clients and their pain points and look at how you can actually nurture those clients and give them the experience that they love.”
Fresha’s platform is designed with this in mind. It helps beauty salon owners manage appointments, payments, marketing, and client relationships effortlessly—all in one place. By leveraging Fresha, you can spend less time on admin and more time crafting exceptional client experiences.
The power of seamless booking and scheduling
One of the most critical pain points for beauty clients is difficulty in booking appointments. Long wait times, unclear schedules, or outdated systems can frustrate clients and drive them elsewhere. Fresha eliminates these issues with an easy-to-use online booking system that allows clients to book on the go.
Send automated reminders through Fresha and reduce no-shows by making sure clients stay engaged. By offering a hassle-free booking process, you improve the experience for your clients from the moment they book and through to when it’s time for them to leave a review after their appointment.
Personalise your clients profiles
Building strong relationships with clients means understanding their preferences and needs. Fresha’s detailed client profiles allow salon owners to keep track of appointment history, preferences, and feedback. This information helps you tailor services to each client, creating a personalised experience that fosters loyalty. For example, if a client regularly books hair treatments or specific beauty services, you can store their preferences in their Fresha profile and keep their previous appointments to hand. And if you want to find out more about a new client, you can send through consultation forms beforehand so you’re able to offer a more tailored service when they visit.
Use insights to understand your clients Data-driven insights are invaluable for understanding trends and improving operations. Fresha provides comprehensive analytics on sales, bookings, and client behaviour. This information helps business owners identify areas for growth and make informed decisions.
And through understanding, you can market the right messages to the right people
Reaching new clients and retaining loyal ones is essential for long-term success. Fresha offers built-in marketing tools such as automated promotions, email campaigns, and review management. These features help you stay connected with your audience, showcase your services, and encourage repeat visits. You’ll be able to launch a targeted promotion for a new service or send personalised thankyou messages to regular clients—all with just a few clicks. Fresha makes it easy to nurture relationships and build a thriving client base.
Take payments however your client wants to pay
Payment processing is another area where Fresha shines. The platform supports secure, cashless payments like Tap to Pay on iPhone and upfront payments in the app. Clients appreciate the flexibility and ease, while salon owners benefit from faster, more reliable transactions. With a powerful platform like Fresha, beauty salon owners can take that leap with confidence. By addressing client pain points, enhancing operations, and delivering unforgettable experiences, you’ll set your business apart in a competitive industry.
Using Fresha for your beauty salon isn’t just about keeping up with the latest technology— it’s about putting your clients first. By simplifying operations, enabling personalisation, and providing actionable insights, Fresha empowers you to meet the ever-evolving needs of your customers. Take the risk, embrace the tools available, and create a salon experience that your clients will love and remember.
Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.
