Setting Yourself up for Success in 2025.

By Kayla Zigic

I often get the question: “What is one hack you recommend for growing on social media?” And without bursting anyone’s bubble, I’m here to tell it straight. Just like going to the gym and wanting to get healthy, just like wanting to improve the condition of your skin, social media success in whatever that looks like for you does not happen overnight. Just like getting fit, just like improving your skin, there is no hack; it takes hard work, strict steps and guidelines, discipline, and dedication to get said result.

So, the question I will answer for you today is, “If I were to start my social media from 0 followers in 2025 as a salon, what would I do.”

First things first, if you have read one of my social media articles before or you follow me on social media, you will know that I focus a lot on understanding who your target audience is. And I talk about this a lot because it essentially is the building block for your entire social media marketing strategy. Understanding who you’re talking to reflects the type of content that you need to create to get results. When making a post on social media, you need to ensure that you are speaking directly to the target audience that you want to attract to your business. If you are posting content for everyone, you are posting for no one.

Dig deep and think about who your target audience is, how old they are, what are their spending habits, what their perfect day looks like, how invested they are in taking care of themselves, and how invested they are in committing to home care and treatment plans or memberships. This will all dictate the type of content you need to create and who you need to speak to.

What do you have? To establish your target audience, you then need to list their problems and pain points. An example of this is if your salon or clinic wants to focus on adult acne, some of the problems that your target audience would be struggling with would be painful skin, cystic acne, sensitivity from using incorrect products, impaired barrier, incorrect products, incorrect treatments, excess oil or dryness, irritation.

Also then, list the psychological problems that your target client would be suffering from, and this would look like lack of confidence, sore skin, feeling the need to cover their face with makeup, worries or anxiety about going to social events, thinking they have tried everything and nothing has worked. This is just to name a few…

Once you have listed your problems, which you could do in a table format, and divide two pieces of paper into two unless the problems are on the lefthand side, then on the right-hand side. For each problem or pain point, I want you to list the solution that you have available to you inside your salon or clinic that is going to fix these problems.

The key here is when you are creating a social media post, you want to touch on and make your audience aware of the problems that they are struggling with, and you can only do that by directly speaking to them through your social media and then offering them a solution. This will not only showcase you as an expert in your niche but also drive more interest in your treatments and your services so they can get their problem fixed.

The next thing I would do would be to decide or commit to how I could commit to posting on social media and stick to it. There is no firm rule on how often you need to be posting; however, you do need to be posting consistently, so don’t decide at the start of 2025 that you are going to post seven days a week knowing that this is not going to be achievable over a long period of time. Set a realistic goal for yourself, whether it be three days a week or five days a week, and stick to it.

Next would be the type of content that I would be creating; I like to use a combination of still posts, carousels with text and audio (you can now post up to 20 slides per carousel), and reels. With the reels, I would be providing value and educating my audience to build my brand authority and connections. Content ideas like Green screens, how-to Tutorials, and educational tutorials White huge volume to your target audience.

So, we’ve established our target audience, their pain points, and what type of content to create the next thing is showing up! Yes, you heard right, showing up and showing your face on your social media. You may think that this is your worst nightmare, but you cannot grow on your social media if you are not willing to be seen. We’ve seen a huge shift in social media trends over the last two years; audiences prefer to see the people behind the brand versus the brand itself, meaning people don’t just want to see behind the scenes of your salon reception, they want to see you, they want to see your team and they want to be building connections with you PERIOD! Suppose you are not willing to put yourself out on social media or are fearful of doing so.

In that case, I’m sorry to say that you are going to be left behind, so if this is something that you are struggling with or hate the thought of, I would strongly suggest looking into two courses or avenues to help you overcome this fear.

Lastly, building a community is one of the most important steps you need to take on your social media strategy in 2025. And no, that doesn’t mean growing or getting new followers. It means connecting with and nurturing the community and all the followers that you already have on your social media to convert them into clients. And this is done through showing up, sharing stories, and building connections, and 80% of your conversions on social media are done through your stories. So, if you are not posting regularly on your stories, you are missing out on huge potential to convert your followers into clients. And this is done by showing up and having authentic conversations with your audience.

Something to note here: It doesn’t always have to be about the treatments you are performing at your Salon De clinic. One of my most viewed and interrupted stories was a story that I posted calling out to my audience to give me solutions for migraines. Why did this do so well? Because everyone wanted to help, everyone wanted to give me their advice, everyone wanted me to get better. Your audience cares about you, and they want to see you win, so feel free to ask for advice about things outside of the Salon clinic. You could even talk about roadworks down your street, it doesn’t have to be complicated.

To add to this a little bit more, to build connections correctly, you need to engage back with your audience, and this is my last tip: please engage with your audience. Do not ignore comments on your post; reply back to them with an open-ended question and keep that conversation going. Not only does this build more connection with your audience, but it also shows the algorithm that people are interested and engaging with your content, meaning they will show that content to other lookalike audiences to the people who follow you.

This also goes for your stories. In 2025, I do not want anyone to double-tap or like a comment that someone has sent you on social media in a message. You need to be engaging and building conversation and connection in your inbox. THIS is what is going to build connections and build your business online.

As you step into 2025, remember that success on social media doesn’t come from shortcuts or quick fixes—it comes from consistency, authenticity, and connection. By truly understanding your audience, addressing their pain points, and showing up as the face of your brand, you can create a social media strategy that not only grows your salon or clinic but builds a loyal community. Don’t be afraid to engage, start conversations, and show the human side of your brand. When you focus on connection over perfection and invest in nurturing your existing audience, you’ll set yourself up for sustainable growth and success in the year ahead. Now, it’s time to take the first step—2025 is waiting for you to shine!

Can’t wait to see you win!

Kayla xx

@socialsforsalons