4 minute read
Are You Ready For 2022 By Brodie-Lee Tsiknaris
What an exciting year to be jumping in to! With Borders opening and vaccination rates increasing, we are seeing some more normality for a lot! I don’t know about you, but this excites me! A new year means new goals, new opportunities. So, let’s take time to look back, reflect and plan for success both professionally and personally!
If you don’t set goals for your life, then it’s almost certain that you will be very disappointed with your results. Aiming at nothing is setting yourself up to achieve nothing. To make sure I feel set up for success - I love to start the year with a planning day. A day where I sit down, and I don’t do anything until I’ve done a SWOT analysis and listed out my SMART goals for the year. I love looking back at the past year and what worked and what didn’t. Sometimes it surprises me not only if something I thought worked didn’t but looking at every single number in my bottom line and how we could’ve done better. Then I move forward, close that chapter ready for success in new year. For me a planning day consists of purely both business and personal goals. I break it up into four yearly quarters and I list all of what I need to achieve and create smart goal.
A smart goal is specific, measurable, actionable, reliable, and timely. It’s something that I know is going to bring my business results and I just need to put a plan in place to maximise how we’re going to achieve that as a business and a team. Sit down, if it’s a financial goal, then break it down. I look at how much more I want on our profit or sales whatever that might be and the difference and how I need to achieve that. When we know where we can achieve that and how that looks in the year, it’s very very easy to do the rest. It’s exciting to create goal in personal and in my business but I can’t have a business without team members that have goals. Each team members goal may be very different, you could have a team member who simply wants more of a work life balance or more time off you? You could have a team member who would like to be finalist for awards who would like to be a part of the HotShots Team. A team member who would like to do a photo shoot. If you don’t sit down with those team members and help them conquer their goals, how are you going to help you conquer your business goals. If they win, we win as business owners. I love helping young people achieve their goals!
Tips for success for 2022.
Have a goal setting day alone, just you and your business Have a team goal setting day, Brainstorm as a team your goals. Have your one-on-one meetings! Schedule them in and help everyone to achieve their goals. Know your numbers! Get really clear on your business numbers and what they are, How your P&L looks, and work out how much you want to grow your business by. Set that goal in monthly amounts. Have a marketing plan – A plan to execute it If you don’t have the resources to achieve the goals find someone to help you, outsource what you can, recognise your weaknesses and find someone with a strength in that area to grow it. I wish you all a successful end to 2021 and an exciting 2022. May all your dreams come true. I will leave you with one of my favourite quotes…
Zig Ziglar
Until next time reach for the stars
Brodie x
