Approach Your Social Media Marketing Content

When was the last time you planned out your strategy for approaching Instagram marketing for your business? Perhaps you never have thought of this with so much detail, planning what results you’re hoping to get from posting on socials for the month.

Most brands using Instagram in their marketing strategy, approach socials with a map of how they’re going to approach their goals and what they’re hoping to achieve at the end of their campaign.

Often, I find people forget that Instagram is a marketing “tool” for their business, not just an app for posting pretty pictures of hair. A habit I have seen in hair stylists is that they’re only posting in the present moment, instead of creating goals and something to work towards as an end result.

I’ve been coaching people in our industry for over 4 years and majority of them before I’ve worked with them, just post because they have been told “ you need to post daily on Instagram to grow your business” where this mindset can also be quiet a toxic to fall into, as they get trapped inside of posting for the sake of it, rather than posting with a goal in mind and working off a content pillar with categories of what to post with a result in mind, when you don’t have this it can result in social burnout and hating using Instagram for their business growth, because they’re seeing very little growth of their audience and perhaps not gaining any new leads and client conversions.

I want you to use Instagram with a plan, something to work towards, being a particular client, you want to attract to your business, this strategy I want you to use is not to attract every person in your city to enquire and covert as a customer, but work on a strategy to attract just ONE NEW PERSON to your salon!

I have a really easy content plan for you to take away after reading this to start approaching your social media marketing with a goal in reach and clarity!

Think of this, is there a service you need to promote more in your business that would attract even just one new person ?

This could be something as simple as promoting Keratin Smoothing Treatments or Hair Extensions to your ideal clients

Having a marketing strategy for the month that talks to these customers, because the moment you start speaking to everyone, you start speaking to no one! customer, which could be someone with frizzy, unruly hair and solving their pain points to build trust and convert them as a customer.

Here where your work comes in, I want you to map out your content for the coming month. Work on what type of post you need to create on Monday, Tuesday, Wednesday, Thursday and Friday and what type of content category you need to post on that day of the week ( take the weekend off posting I say, enjoy the break and don’t work on your biz in your time ! )

This could be...

Monday - create a reel recommending a product that reduces frizz.

Tuesday - you could show a reel of a before / after of keratin.

Wednesday - Share a testimonial of a client having a keratin.

Thursday - share a reel of you drying off a clients hair after a keratin and how easy it is to style, Friday - share the features and benefits of this treatment

I love working off Content Pillars which essentially are Content Categories. Find out what your new ideal customers pain points are and solve them and build trust with them.

Once you have your Content Ideas, you will need to think of what your caption will say to support your post to add further value, and use a call to action to convert the sale and close the deal, to have that ideal client sitting in your chair

Always remember that your post is what will make someone stop scrolling and you caption will real them in with the extra value!

Grab your audience’s attention with a headline to make them tap “more” to keep reading.

An idea could be “Do you struggling with combating frizz in the humidity ?” Then your caption will be tips on how to solve this i.e., booking for a keratin and the features / benefits and closing the caption with a call to action “ Tap the Link in our Instagram Bio to book “ if you have online bookings or “Call the Salon on _______ to make an appointment”

The biggest mistake I see people making with their content strategy is not utilising their captions to make the sale, they put in all this great work in their feed post, but forget that the caption could what actually converts the customer to book in.

Instead, I often see captions that are just saying “SUNNY BLONDE” or “ HAIR GOALS” and then just the hashtags that also are not well planned out with no thought and it creates what could be an EPIC post turned into something a little ordinary and could essentially be what’s losing you a customer!

Start your caption with a question that speaks to your ideal person, reals them into read more! Use Hashtags that are KEYWORDS that your ideal customer is searching through to find you!

Plan your content around your ideal customer and have so much confidence to approaching your marketing strategy in 2022, not just posting for the sake of it.

You will start enjoying using the app so much more and see the real potential it has for growing your business when used wisely!

If you need help with your content planning and strategy, sign up for my brand-new service CONTENT QUEEN COACHING, 1 hr of Content Planning once a month for 6 Months and be the content creator you know you can be.

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