Maximum Shine + Enhanced Brilliance

Get ready to refine your blondes to absolute perfection! Goldwell introduces Colorance Gloss Tones; an in-salon specialist range of liquid demi-permanent color comprising 15 luminous blonde-enhancing tones, plus Clear.

Delivering superior shine and maximum performance in just 10 minutes, with Colorance Gloss Tones you’ll send every lightened client out the door with luminous, balanced, healthy-looking hair color.

Not only do Colorance Gloss Tones instantly provide more brilliant color results, the results last up to 41% longer*, plus the inbuilt Cool Protect Technology prevents unwanted warmth when cool blondes start to fade. Finish your highlights, high-lifts and all your lightening services with luminous perfection. Color toning doesn’t get any better or faster than this!

- Ammonia-free, shine-infusing liquid hair color- Colors and repairs in one step- Luminous blonde results that last 41% longer*- Up to 3x more shine and up to 5x better combability, even on lightened hair

- Perfect after every highlight service to enhance and refine, or for counteracting warm tones

Agnes Westermann, International Goldwell Artist worked behind-the-scenes to create the looks showcased in the Colorance Gloss Tones campaign and commented that “Having a jelly consistency once mixed, Colorance Gloss Tones are easy to apply to damp hair, the viscosity is amazing and the product stays on the hair at the basin. The really quick development time also allows for easy service add on opportunities.”

As for her favorite shades? “My favorite shades are the Colorance Gloss Tones 9V and Clear. 9V is a hero shade within the range for me as it gives so many opportunities to customize the blonde with a modern, fashionable nuance. The Clear shade is perfect as I can add it into any formula to reduce color depth or use it as a standalone service to add incredible shine on natural hair.”

Goldwell Colorance Gloss Tones are the latest addition to the Colorance insalon portfolio that allows Stylists to customize their color services to deliver exceptional results on all hair types, textures, and tones. With its exclusive IntraLipid Technology, Colorance can actually repair hair’s structure as it colors hair, regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness**. Hair is shiny, vibrant, and healthy looking.

Colorance Gloss Tones join the Colorance family of in-salon demi-permanent colors, which includes:

• Colorance: With 76 shades to choose from, this ammonia-free cream color can enhance natural color, tone and refine color, create expressive fashion shades, and refresh existing color bases.

• Colorance Cover Plus – 11 shades that provide a natural blending of grey hair with up to 75% coverage.

For next-level blonde results that last and add high-gloss shine without ammonia, look no further than NEW Colorance Gloss Tones.

* than one of the leading competitors

** When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color