milk_shake International Hair Fashion Show 2022

The spectacular Son Amar theatre in Palma de Mallorca was the backdrop for the exclusive live international fashion show by z.one concept which took place on the 6th of June 2022, transporting guests to the world of carefree ‘90’s hair fashion.

The “L’amour toujours” evening, organised by the z.one conceptTM and milk_shake creative director, opened with flamenco dancing, acrobats and contortionists in a magical and evocative context that pervaded during the dinner.

The stylistic team, directed by global artistic ambassador Andrew Smith, created hair looks inspired by three great musical genres of the ‘90’s: dance, grunge and pop, working on stage and alternating cuts and beautiful collections with technical and creative innovations.

The natural volume and fullness of the hair were the starting point for the stylists, who showcased a more eccentric and modern reinterpretation of the looks, using products to increase volume.

The result: bobs with fringes and deliberately exaggerated high chignons, gels combined with sequins or glitter-embellished creations, harmonizing with the clothes worn by the fifteen beautiful models. Hair accessories were also an important part of the presented looks. Among the skilled stylists who contributed to the creation of the looks on stage, z.one conceptTM is proud to include talents such as Francesco Maria Ferri, Diego Avellini, Clinton Attard, Cristina Morariu, David Baker and Shelley Lane.

The hair colours and their perfect combinations were created by Maurizio Velotti, Milo Bellucci, Elena Cafà and Michael Bonadduce. The show ended with a tribute to the history of fashion to evoke the iconic characters of the time, following with a large ‘90’s themed party with an engaging live DJ set that entertained over six hundred professionals and industry insiders late into the night, who were all excited to finally take part in such an event and meet in person.

z.one concept partners with local distributors Conceptual Brands & Mylk Brands for the distribution of milk_shake in Australia.