9 minute read
Ying & Yang – A Match Made in Industry Heaven
When Bernadette Beswick first formed her brand BES, she took herself off to meet Stevie English. She had never met him before, but was intrigued about his brand and his amazing colour success. She went to his salon to simply talk about her brands offering. From there, is where this unique relationship started with Bernadette teaching retail sales to his team.
OVER TO YOU BERNIE…
“Soon after Stevie offered to colour my dolls, I was very excited about his offer, and also very surprised! Stevie English had asked to colour my work wow! …
So, then the dollies for my education brand had extra add value, not just cut, but also colour. “The bread and butter to every salon” …
I teach a large number of salons, both big and small. So, this was exciting the students and creating curiosity about... how CUT AND COLOUR are the magic to service clients .
The dollies also went on to Final in 2021 for Vic hairdresser of the year.
Stevie and I bit by bit... organically increased what we did . 1 Stevie in my BES club . 2 More Edu with Stevie team 3 Then Stevie started to colour my collections We have created 4 collections together all were finals in creative awards and NO Vacancy winning in 3 categories .
Can I share that it was a dream to do a collection… let alone have Stevie colour for me and go on and win 3 categories at the AHIA was unbelievable!
During our collection prep days, we would cut and colour up to 7 models all complete changes ... this was where we saw our work appear …. We work well together and appreciate each other’s skills ... an even playing field.
For me to see STEVIE colour hair, I knew we had something together that we just had to share. That we could offer the industry a ‘teaching duo’ and together increase skills technically and in business to increase salon productivity and profit.
C&C Factory is education for hairdressers to grow the bread-and-butter skills that fill their columns every day. We are going to bring their best to empower others!
We firmly believe that collectively our strengths will open and broaden the creativity of all that join us, to cut more looks and colour with increased ideas...that we promise!
Perhaps we want you to jump out of your comfort zone and experience what you never thought you could. This education is kicking off in Melbourne and Perth and is packed with Value.“
Editor Louise May chats with Bernie and Steve about their unique collaboration and to find out more about C&C Factory and all the details of when it kicks off and all the juicy details!
Stevie, what inspired you in the very beginning to start colouring Bernie’s mannequins?
Bernie is so tenacious. There was something so fresh about Bernie’s love of cutting hair and her willingness to teach, it’s quite infectious. So, we were drinking coffee talking about hair and education and before I knew it, I had agreed to colour all her dolls heads for classes.
Where do you both get your inspiration from for your collections?
Stevie: This is a true collaboration. If you have ever seen Bernie’s Instagram, she is always posting and updating and she always sends me pics, do you like this? how cool is that etc… and we grow our boards out from that. We def are aligned in wanting to see cool haircuts and colour. I admire the crazy Avant Gard hair, But I’m a hairdresser that wants to see hair that can be used on a salon floor. My true inspiration is a magic haircut with cool colour! Bernie: Inspiration from collections come from reviewing trends and using a progressive approach to show the innovation and provide the students in class with new ideas and a new feel that can inspire their daily performance in salon to push their minds into a new place. S: I’m so used to educating for brands, where I’m delivering a specific outcome for them. I see so many people educating lived in blondes, and it’s beautiful... but no-one is teaching cool cut and colour. The technical and creative side of our craft. I get so many DMs about colour placement. How did you do that etc… So, I’m pumped to show that its easy and fun. It’s also for me, about clever techniques you can take back to the salon and make money quickly. B: For me it’s entirely about lifting the careers of others, to show you can be more, it’s all about ongoing education and pushing yourself out of the comfort circle … and the discovering of new ways.
How is it different to what you have both been doing as individuals?
seasoned hairdressers with a lot of knowledge whose main goal is to help raise the standards of hairdressers and hairdressing. Again, we are aligned in wanting the best outcome for the student. B: Stevie and I presenting together and bring both our winning skills and years of experience into one room ... HANDS ON …. so you are actively doing and building up your skills. Learning both skills in the one day! The importance of teamwork and the importance of connection, if you are an individual, salon owner or team member … we all need connection.
Collectively you have so much knowledge and skill to share, what will stylists be able to take back and implement in the salon from what they learn from you? Why is this a game changer for a stylist and the salon?
S: For me it’s about creating easy colour techniques that are salon friendly that can be implemented. There will def be a part of the course where we talk about shoots, but everything I do for creating imagery, is easy colour techniques I use in the salon daily. I just use them often in blonde full colours or chocolates and coppers. Not all my work is vivid work… But I will also talk about salon life, KPI.s, managing staff running a successful salon and working for brands. I can even offer relationship advice (jokes) B: New ways to; 1) New ideas and elevated skills in precision cutting, the importance of styling those cuts with blow dry techniques 2) Increased knowledge on retail performance elevated self-belief, in who you are as a hairdresser 3) Boosted confidence in execution with both tech and business increasing your profit. This is a game changer 2 winning profiles with the opposite creative skills that are the backbone to salon survival. This is all you need, an open mind to increase skills, increases confidence and we will teach you to have a jump and always have a go!
LAST BUT NOT LEAST – THE DETAILS!
C & C FACTORY
Come to Bernie & Stevie’s C & C Factory to change the way you cut and colour hair . 2 DAY HANDS-ON educational experience.
Presented by Winners of Australia’s best Colab, the power duo, Stevie English, and Bernadette Beswick. Stevie is 3 x Australian Colourist of the Year, owner of Stevie English Hair, Creative Director for Evo, and artistic director of Ecoheads. Bernadette is the current Victorian Hairdresser of the Year, founder of Beswick Education Services (creating exceptional hairdressers) and Ambassador for O&M.
Both Bernadette and Stevie are current top 25 in the worldwide BTC Big Shot hair awards on Instagram
DATES:
Melbourne - October Sunday 2nd & Monday 3rd 2022
Perth - October Sunday 23rd & Monday 24th 2022
This jam-packed hands-on event will include: 3 THINGS
1. Technical education
2.Business skills
3. Confidence building
COLOUR
1. Are you bored of lived-in colour? Stevie English will teach you to champion colour so you can increase your colour options and achieve new ‘wow’ impact on new looks for clients. 2. Learn fast colour technique, saving salon time, that will increase your profit. 3. Let Stevie show you how to colour hair with on-trend colours, all diverse in tones, matching with haircuts to boost your clients’ image. Colour that connects people!
HAIRCUTTING
Bernadette will show you an array of cutting skills that will absolutely suit every client that walks into your salon. Broaden or refresh your knowledge and skillset with layering, graduation, and solid cuts at every length. Then, learn to blow dry looks to get a perfect finish. Afterall, a blow dry is part of your close of sale!
BUSINESS AND SELF-BELIEF DEVELOPMENT.
Bernadette will share THE PRODUCT HEROES … It will CHANGE YOUR RELATIONSHIP TO SELLING RETAIL and this with create the full circle experience …
Stevie with present COLOUR BUSINESS TIPS to increase your salon revenue and create a champion colourist brand.
Bernadette and Stevie can help you with personal development through her own experiences …. Some facts you may not know:
• Did you know Bernadette did a 12-month course and is a return to the industry hairdresser?
• Did you know Stevie opened a salon and could not cut hair?
We will show you how to build your self-belief … and become an exceptional hairdresser. xx
YOUR INVESTMENT
Single Ticket for 2 days (includes 2 mannequin heads) $1800
3 Team Members or More: Price per person: $1500 ($300 discount per person).
Each registrant receives 2 mannequin heads plus goodie bags .
