5 Simple Ways to Save Time and Show Up on your Salons Socials in 2023!

By Social Media Marketing Expert For Salons Bel From Social Standards

Another year means more social media content for your salons marketing, but it doesn’t have to be hard or time consuming. Stop overthinking it and simplify your salons socials with these easy content ideas that are quick to create and will drive awareness and connection across your platforms.

1. Share what’s happening in your salon

Your audience wants to connect with you and see what you are doing. They are interested to know what’s happening in your salon every day!

Share behind the scenes content in your IG stories and reels to show a glimpse into the everyday life of your team and salon brand. Whether it’s a slow pan around your salon space, a new stock order being unpacked and put on the shelves, or the morning coffee run for your team, these seemingly ‘mundane’ activities are in fact what people love to see. I guarantee it will increase your engagement!

2. Use your client’s content

If you have clients that love taking selfies or sharing their new hairstyle on their own social media accounts, then re-use this content on your salon’s pages.

Make sure you tag your clients in the post to credit their image and boost your engagement (they will receive a notification of the tag and will usually like or comment on your post). This type of content shows the quality of work and also helps strengthen online relationships with your audience to drive engagement.

3. Ask questions in your captions – but be specific

It seems so simple but asking questions in your captions will help increase engagement and connection with your followers. However, the key is to make these questions specific!

Most people make the mistake of asking questions that are too open-ended leading to little or no comments on your post – sound familiar?

Instead ask a question that outlines specific answers for your audience to choose from, like yes or no, or pick a favourite 1, 2 or 3? Why? They won’t have to think about it as the answer is right in front of them, and they are therefore more likely to just type, boosting your engagement.

4. Use interactive elements

Instagram has so many interactive elements that you can use to make it easy for your audience to engage with your social media content.

Have fun by adding polls, quizzes or question boxes into your stories and reels. Include your audience in salon decisions like product displays or Q&As with your team. There are so many fun ways to involve your team and clients!

5. Review your analytics and set your schedule – consistency is key! When was the last time you looked at your social media insights? It’s something we don’t realty make the time for, but it will help you work smarter, not harder. It’s important to post when most of your audience is online to ensure your content is getting the best chance to perform well. Make sure you check your analytics and look at your best days and times, as well as your best performing content types.

Once you know these, you can set a realistic posting schedule that you can stick to and create content that you know your audience likes to see!

Follow me on Instagram for more content ideas and time-saving tips

Want some help with your salon’s socials?

Book a free chat to see how we can work together though the link in my Instagram bio.

@socialstandardsau

Socialstandards.com.au

Having worked for one of the largest professional haircare brands developing and implementing digital marketing strategies for the past six years I noticed that social media was something salon owners struggled to find the time for.

I started Social Standards at the end of 2021, with the aim of helping salons save time, attract new clients, and increase their revenue through social media and digital marketing.

As a hairdresser that’s been working in marketing and communications with some of the biggest hair and beauty brands including Toni & Guy and Dermalogica for over 12 years I’ve combined my passions to help salons grow through social media.

Book a complimentary consultation with me through my Instagram bio @socialstandardsau

I’m so excited to work with you and grow your business!