Why I Love the NEW iNOA

The most professional luxurious colour experience powered by oil and personalised with tech can now boast an upgraded product as well as a unique hair tech diagnosis.

Originally launched in 2009, iNOA by L’Oréal Professionnel was a true pioneer of no-ammonia hair colour.

It is the ultimate ‘love brand’ by hairdressers and consumers alike with research showing the ‘No Ammonia’ experience, Oil delivery system, oil-based formula, unique colour result, white hair coverage, development time and 1+1 mixing ratio makes it stand out as the #1 top-of-mind ammonia free brand that offers no comparison on colour performance.

What has changed, to make even better however, is the new vegan formula**, no additive waxes, ODS technology (60% oil- based formula), no odour, easier and faster application, up to 100% grey coverage with lively & true-to-tone result, 48% shinier hair*** and reinforced scalp hydration by +20%****

Recent research concludes that 25% of consumers would be more likely to choose a salon if they used ammonia-free hair colour and 22% of consumers would be willing to pay more for their haircolour service if the products were ammoniafree and odourless!

With that in mind at the recent L’Oréal Professionnel artistic conference, artists got their hands on the NEW iNOA, trialling the product and working on hair.

Here’s what they thought…

“iNOA is Oil based, no wax, easy to remove, 100% coverage and ammonia free… what can’t you love? My Pro Tip is to achieve apricot or beautiful coppers use the grey with no base.” Ash Croker, The Salon by Ash Croker

“iNOA colour leaves hair shiny and healthy and as a stylist I love dimension - iNOA has tons of it.” Damien Rinaldo, Boris the Cuttery

“Pro Tip: With copper shades on a base level I add a quarter to half a tube of clear to really pastilise my base.” Danni Solier, LNDN

“Push your blondes to another level, I love iNOA for face breakers, hair lines and experimenting with different dimensions around the face.” Brodie-Lee Tsiknaris, Rokstar

“I love the amazing shine and how iNOA makes my clients feel after their colour service” Jamie Furlan, LNDN

“Pro Tip: Use 10vol on the roots and 20vol on ends, that way you won’t get any glowing on the roots.“ Joe Cotroneo, Zink the Element of Hair, Unley

“I love the luminosity and the shine iNOA gives the hair once all finished and blow dried.” Jordan Hone, Sloans Salons

“Pro Tip: Use the reflect on different levels to create really multi-dimensional colour.” Karen Bava, Parlour

“What I really love about iNOA is the Oil delivery system, the way it punches colour into the hair gives maximum delivery and amazing result.” Massimo Tirimacco, Zo Hair

“Pro Tip: Working a lot with blondes and root shadows, if grey is coming through use10vol to transition to an all over colour.” Melissa Gesualdo, Reno’s

“If you have a client that has a sensitive scalp my Pro Tip would be to only use iNOA!” Peter Thomsen, Chelsea Haircutters

“I absolutley love the shine and gloss iNOA brings to the hair.” Robert Bava, Parlour Hair

“I am directing all my clients to use iNOAfor its high shine, high gloss and lasting condition. My clients love it!” Scott Sloan, Sloans Salons

“What I love about iNOA is the feeling of applying it. It literally glides through the hair and the results are amazing.” Tiffany Decaux, Boris the Cuttery

**No animal ingredients or by-products **Instrumental test vs before colour *** vs before colour. (Instrumental test on 62 women)