3 minute read
5 Simple Steps To Write The Perfect Instagram Caption Every Single Time!
By Belinda Haigh
Captions are an important part of telling your content’s story on social media and a key driver of engagement.
Here are five steps to follow when creating the perfect caption for your content.
1. Know your audience: Determine who your dream client is, what matters to them, and what problems they are having that your salon’s services can solve. Understanding your ideal client will help you know what kind of content they are interested in, and what language and tone of voice will resonate with them best. Incorporating this information in your captions will help create content that speaks and attracts the right audience to your salon.
2. Use a hook: A hook is an attentiongrabbing statement at the top of your caption. Using a hook at the start helps capture your audience’s attention so that they will continue to read the rest of your caption. Power words like ‘secret’ or ‘must-have’ add an extra punch to your caption headers to grab attention.
3. Give context: The body of your caption comes after your hook. It is used to give context to what your post is about. This is where you can set the scene for the information you are going to provide in the remainder of your caption.
4. Give the value: This is where you deliver the value or information you said you were going to in the hook. This is especially important for educational posts that help deliver valuable information to your dream clients. Two examples of giving value could be what temperature to use your heat tools on, or what order to use your at-home skincare in.
5. Call-To-Action or CTA: This is where you tell your audience what to do next after they have read your caption. Do you want them to book an appointment with you, follow you for more tips, or drop their favourite look from your this or that post in the comments? Whatever it is, make sure you tell them what to do next and keep it simple!
If the thought of writing captions for your social media posts gives you anxiety, feel free to book a call with me and I can share some bonus tips and tricks with you!
Book a free 15-minute chat with me via the link in my Instagram bio @socialstandardsau
